Who knows where branding will go in the future? However, for many of us working in the creative industries, it's our job to know. So it's something we need to start talking about, and Frontify Futures wants to be the platform where that conversation unfolds. This ambitious new thought leadership initiative from Frontify brings together an extraordinary coalition of voices—CMOs who've scaled global brands, creative leaders reimagining possibilities, strategy directors pioneering new approaches, and cultural forecasters mapping emerging opportunities—to explore how effectiveness, innovation, and scale will shape tomorrow's brand-building landscape. But Frontify Futures isn't just another content platform. Excitingly, from a design perspective, it's also a living experiment in what brand identity can become when technology meets craft, when systems embrace chaos, and when the future itself becomes a design material. Endless variation What makes Frontify Futures' typography unique isn't just its custom foundation: it's how that foundation enables endless variation and evolution. This was primarily achieved, reveals developer and digital art director Daniel Powell, by building bespoke tools for the project. "Rather than rely solely on streamlined tools built for speed and production, we started building our own," he explains. "The first was a node-based design tool that takes our custom Frame and Hairline fonts as a base and uses them as the foundations for our type generator. With it, we can generate unique type variations for each content strand—each article, even—and create both static and animated type, exportable as video or rendered live in the browser." Each of these tools included what Daniel calls a "chaos element: a small but intentional glitch in the system. A microstatement about the nature of the future: that it can be anticipated but never fully known. It's our way of keeping gesture alive inside the system." One of the clearest examples of this is the colour palette generator. "It samples from a dynamic photo grid tied to a rotating colour wheel that completes one full revolution per year," Daniel explains. "But here's the twist: wind speed and direction in St. Gallen, Switzerland—Frontify's HQ—nudges the wheel unpredictably off-centre. It's a subtle, living mechanic; each article contains a log of the wind data in its code as a kind of Easter Egg." Another favourite of Daniel's—yet to be released—is an expanded version of Conway's Game of Life. "It's been running continuously for over a month now, evolving patterns used in one of the content strand headers," he reveals. "The designer becomes a kind of photographer, capturing moments from a petri dish of generative motion." Core Philosophy In developing this unique identity, two phrases stood out to Daniel as guiding lights from the outset. The first was, 'We will show, not tell.' "This became the foundation for how we approached the identity," recalls Daniel. "It had to feel like a playground: open, experimental, and fluid. Not overly precious or prescriptive. A system the Frontify team could truly own, shape, and evolve. A platform, not a final product. A foundation, just as the future is always built on the past." The second guiding phrase, pulled directly from Frontify's rebrand materials, felt like "a call to action," says Daniel. "'Gestural and geometric. Human and machine. Art and science.' It's a tension that feels especially relevant in the creative industries today. As technology accelerates, we ask ourselves: how do we still hold onto our craft? What does it mean to be expressive in an increasingly systemised world?" Stripped back and skeletal typography The identity that Daniel and his team created reflects these themes through typography that literally embodies the platform's core philosophy. It really started from this idea of the past being built upon the 'foundations' of the past," he explains. "At the time Frontify Futures was being created, Frontify itself was going through a rebrand. With that, they'd started using a new variable typeface called Cranny, a custom cut of Azurio by Narrow Type." Daniel's team took Cranny and "pushed it into a stripped-back and almost skeletal take". The result was Crany-Frame and Crany-Hairline. "These fonts then served as our base scaffolding," he continues. "They were never seen in design, but instead, we applied decoration them to produce new typefaces for each content strand, giving the identity the space to grow and allow new ideas and shapes to form." As Daniel saw it, the demands on the typeface were pretty simple. "It needed to set an atmosphere. We needed it needed to feel alive. We wanted it to be something shifting and repositioning. And so, while we have a bunch of static cuts of each base style, we rarely use them; the typefaces you see on the website and social only exist at the moment as a string of parameters to create a general style that we use to create live animating versions of the font generated on the fly." In addition to setting the atmosphere, it needed to be extremely flexible and feature live inputs, as a significant part of the branding is about the unpredictability of the future. "So Daniel's team built in those aforementioned "chaos moments where everything from user interaction to live windspeeds can affect the font." Design Process The process of creating the typefaces is a fascinating one. "We started by working with the custom cut of Azurio (Cranny) from Narrow Type. We then redrew it to take inspiration from how a frame and a hairline could be produced from this original cut. From there, we built a type generation tool that uses them as a base. "It's a custom node-based system that lets us really get in there and play with the overlays for everything from grid-sizing, shapes and timing for the animation," he outlines. "We used this tool to design the variants for different content strands. We weren't just designing letterforms; we were designing a comprehensive toolset that could evolve in tandem with the content. "That became a big part of the process: designing systems that designers could actually use, not just look at; again, it was a wider conversation and concept around the future and how designers and machines can work together." In short, the evolution of the typeface system reflects the platform's broader commitment to continuous growth and adaptation." The whole idea was to make something open enough to keep building on," Daniel stresses. "We've already got tools in place to generate new weights, shapes and animated variants, and the tool itself still has a ton of unused functionality. "I can see that growing as new content strands emerge; we'll keep adapting the type with them," he adds. "It's less about version numbers and more about ongoing movement. The system's alive; that's the point. A provocation for the industry In this context, the Frontify Futures identity represents more than smart visual branding; it's also a manifesto for how creative systems might evolve in an age of increasing automation and systematisation. By building unpredictability into their tools, embracing the tension between human craft and machine precision, and creating systems that grow and adapt rather than merely scale, Daniel and the Frontify team have created something that feels genuinely forward-looking. For creatives grappling with similar questions about the future of their craft, Frontify Futures offers both inspiration and practical demonstration. It shows how brands can remain human while embracing technological capability, how systems can be both consistent and surprising, and how the future itself can become a creative medium. This clever approach suggests that the future of branding lies not in choosing between human creativity and systematic efficiency but in finding new ways to make them work together, creating something neither could achieve alone.

A few months ago, at the SmallSat Symposium, a panel issued a sobering warning to space startups: do not chase defence dollars at the expense of long-term sustainability. Why? Because companies, particularly in the space sector, might be tempted to follow the money rather than focus on producing valuable products and services with broader, longer-term applications. It’s of course true that any company should be wary of “leaning in” too closely to what seem like passing fads. But the warning overlooks an important reality: the shift towards defence investing is not a trend. It’s a transformation in space and space investment, and one that will have positive — albeit unintended — consequences. Across the space sector, there has been a noticeable shift towards focusing on pure defence investing. Companies that once prioritised commercial applications, or at most maintained dual-use business models, are now making full-scale pivots to defence. Needless to say, that move isn’t random. It’s the product of geopolitical changes, such as the ongoing conflict in Ukraine, and a widespread belief that the world is changing. As Michael Gove, who served in the Cabinets of four British prime ministers, put it recently: “The ideal of a rules-based international order, where multilateral institutions restrain states pursuing their self-interest, has proved to be a false hope… we are back to a world closer to that of Thucydides in which the strong do what they can and the weak suffer what they must.” The change is happening at the public sector level, too. In 2024, global governmental expenditure on space programmes surged to $135 billion (€119 billion) — up 10% from the year before. The primary driver was rising defence budgets. A recent Bruegel report concluded that without support from the United States, “Europe could need 300,000 more troops and an annual defence spending hike of at least €250 billion” to keep the continent safe. As geopolitical tensions rise, governments worldwide have been funnelling money into space-based defence technology, a recognition that the sector is the cornerstone of any modern military. One of the unintended yet highly beneficial consequences of this shift among startups is its impact on the private space sector. Increased defence investment is breathing new life into aerospace and deep-tech innovation. Companies that previously struggled to secure commercial funding are now benefiting from sustained government investment, allowing them to work on cutting-edge technologies. These include (among many others) optical communications, needed for secure and high-speed space-based data transmission; Earth observation, crucial for climate monitoring, disaster response, and resource management; and synthetic aperture radar (SAR), enabling all-weather, day-and-night imaging capabilities with high precision. Register Now Despite the opportunities that await here, moving from purely commercial to defence markets is not without its hurdles. Startups can face significant challenges. Government contracts often come with delayed payments and long procurement cycles, creating cashflow issues for smaller firms that lack financial reserves. Defence-related technologies are subject to stringent export controls and compliance requirements, heaping bureaucratic burdens on startups that many are ill-equipped to bear. But for those companies that make the pivot successfully, the rewards far outweigh these obstacles. Defence funding provides long-term stability and a runway for companies to develop world-class technology that may later be commercialised in other sectors. In other words, to pivot into space isn’t necessarily to leave behind the commercial world. Some startups are making full-blown pivots to defence, but the real sweet spot remains in the world of dual-use technology — those innovations that serve both commercial and defence markets. Companies that maintain this balance benefit from diverse revenue streams, greater resilience to market fluctuations, and the ability to shift emphasis as commercial demand evolves. The success of this dual-use approach is plain to see in the companies that have seamlessly integrated their offerings across sectors. Take the SAR satellite company ICEYE, whose data is used in flood response, maritime activity monitoring, and conflict zones like Ukraine. Or FibreCoat, whose advanced materials protect satellites from the harsh conditions of space, regardless of what those satellites are used for. Given the scale of government investment, as well as the ongoing volatility in the broader geopolitical landscape, it’s highly unlikely that the present shift in focus towards defence is merely a fad. There is a new world order in place, and national security considerations will play a defining role in geopolitics for years to come. However, the space sector’s ultimate goal should be a balanced ecosystem where defence and commercial efforts reinforce one another. The current surge in defence spending is helping accelerate technological innovation, funding infrastructure that will benefit the commercial sector in the long run. As companies continue to develop dual-use applications, they can ensure that the innovations sparked by defence priorities also drive broader commercial progress. That’s good news because space touches almost every area of modern life. It’s the backbone of the world economy. It plays a vital role in navigation, communication, connectivity, and sustainability. The space economy is projected to reach $1.8 trillion (€1.58 trillion) by 2035, according to a report by McKinsey and the World Economic Forum. We may well be entering a new golden age for the industry, one in which entrepreneurs have access to more capital, investors are more willing to back high-risk ventures, and technology development is progressing at an unprecedented pace. If companies can navigate the challenges of defence contracting while remaining mindful of the broader commercial applications of their products, the entire space ecosystem stands to benefit. For startups, the key will be balancing short-term defence opportunities with long-term strategic growth, so ensuring that today’s pivot does not become tomorrow’s dead end. But if the evolution towards greater defence investing is managed wisely by all involved parties, it could propel the space industry into its most vibrant era yet. Defence tech will be a hot topic at TNW Conference, which takes place in Amsterdam on June 19-20. Tickets for the event are now on sale — use the code TNWXMEDIA2025 at the checkout to get 30% off. Story by Bogdan Gogulan Bogdan Gogulan is the CEO and Managing Partner of NewSpace Capital, the world’s first private equity firm devoted exclusively to growth-stag (show all) Bogdan Gogulan is the CEO and Managing Partner of NewSpace Capital, the world’s first private equity firm devoted exclusively to growth-stage companies working in the space technology sector. By backing these companies, NewSpace Capital helps them to tackle some of the greatest challenges facing us today, from sluggish productivity to the climate crisis. With two decades' experience in finance and defence, Bogdan has held business development and strategy positions at AT Communication, American Express, and Deutsche Bank, and managed projects for security and defence agencies. Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

Menu Home News Hardware Gaming Mobile Finance Deals Reviews How To Wccftech Mobile London Couple Tracks Down And Recovers £46,000 Jaguar Using Hidden AirTag After Police Fail To Act On Real-Time Location Of Stolen Vehicle Ali Salman • Jun 14, 2025 at 06:08pm EDT Apple's AirTag accessory is becoming more than just a way to find lost keys with its advanced tracking system. The accessory is unexpectedly becoming a hero when it comes to recovering stolen vehicles. In a new real-world case that highlights the AirTag's precision tracking, a London-based couple successfully located and recovered their £46,000 Jaguar E-Pace, while the police failed to take immediate action despite having real-time location data. A couple used an AirTag to track their stolen Jaguar and recovered it themselves after police delayed their response. The incident took place on June 3 in Brook Green, Hammersmith, where the couple's Jaguar was stolen from their home (via MacMagazine). Little did the thieves know, the vehicle was stashed with an AirTag, which led the couple to the location of their car in a nearby neighborhood, Chiswick. The AirTag did its job quite well and provided the couple with the location of their stolen vehicle, which was then forwarded to the Metropolitan Police. Even after the police had the location of the stolen Jaguar, the response was not what the couple was expecting. The owner of the vehicle told BBC News: “I wanted to act quite quickly as my fear was that we would find the AirTag and not the car when it was discarded on to the street without the car, so I told them that we were planning to head to the location.” Instead of taking action and sending backup right there and then, the police merely acknowledged the risky plan and advised the couple to call again if needed. The couple decided to go to the location by themselves, which was a risky move. They found the car parked on a residential street, and after bypassing the remote security systems, the couple was able to remotely unlock the car and recover it successfully. In a statement shared by the Metropolitan Police, “This investigation is ongoing, and officers met the victim on Tuesday, 10 June, as part of their inquiries.” While the story ends with a win for the victims and for the AirTags, it does raise questions about police responsiveness in technology-assisted theft cases. Apple has never marketed the AirTags as an anti-theft device and instead, it warns users not to recover stolen property due to potential safety risks. All in all, we are glad that the stolen car was recovered and the couple was safe by the end of the day. Moreover, stories like these also highlight the growing role of smart tracking accessories used in the personal security space, alongside the growing need for authorities to take measures accordingly. Subscribe to get an everyday digest of the latest technology news in your inbox Follow us on Topics Sections Company Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada

The Secure Government Email (SGE) Common Implementation Framework New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service.  Key Takeaways All NZ government agencies must comply with new email security requirements by October 2025. The new framework strengthens trust and security in government communications by preventing spoofing and phishing. The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls. EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting. Start a Free Trial What is the Secure Government Email Common Implementation Framework? The Secure Government Email (SGE) Common Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service. Why is New Zealand Implementing New Government Email Security Standards? The framework was developed by New Zealand’s Department of Internal Affairs (DIA) as part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name System (DNS) to enable the retirement of the legacy SEEMail service and provide: Encryption for transmission security Digital signing for message integrity Basic non-repudiation (by allowing only authorized senders) Domain spoofing protection These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications. What Email Security Technologies Are Required by the New NZ SGE Framework? The SGE Framework outlines the following key technologies that agencies must implement: TLS 1.2 or higher with implicit TLS enforced TLS-RPT (TLS Reporting) SPF (Sender Policy Framework) DKIM (DomainKeys Identified Mail) DMARC (Domain-based Message Authentication, Reporting, and Conformance) with reporting MTA-STS (Mail Transfer Agent Strict Transport Security) Data Loss Prevention controls These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks. Get in touch When Do NZ Government Agencies Need to Comply with this Framework? All New Zealand government agencies are expected to fully implement the Secure Government Email (SGE) Common Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline. The All of Government Secure Email Common Implementation Framework v1.0 What are the Mandated Requirements for Domains? Below are the exact requirements for all email-enabled domains under the new framework. ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manual (NZISM) and Protective Security Requirements (PSR). Compliance Monitoring and Reporting The All of Government Service Delivery (AoGSD) team will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies.  Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually. Deployment Checklist for NZ Government Compliance Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT SPF with -all DKIM on all outbound email DMARC p=reject  adkim=s where suitable For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict Compliance dashboard Inbound DMARC evaluation enforced DLP aligned with NZISM Start a Free Trial How EasyDMARC Can Help Government Agencies Comply EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance. 1. TLS-RPT / MTA-STS audit EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures. Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks. As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources. 2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation. Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports. Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues. 3. DKIM on all outbound email DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases. As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly (see first screenshot). If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface (see second screenshot). EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs.  Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements. If you’re using a dedicated MTA (e.g., Postfix), DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS (see third and fourth screenshots). 4. DMARC p=reject rollout As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated.  This phased approach ensures full protection against domain spoofing without risking legitimate email delivery. 5. adkim Strict Alignment Check This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender. 6. Securing Non-Email Enabled Domains The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record. Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”. • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”. EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject. 7. Compliance Dashboard Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework. 8. Inbound DMARC Evaluation Enforced You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails. However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. Read more about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender. If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change. 9. Data Loss Prevention Aligned with NZISM The New Zealand Information Security Manual (NZISM) is the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention (DLP), which must be followed to be aligned with the SEG. Need Help Setting up SPF and DKIM for your Email Provider? Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients. Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs. Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider. Here are our step-by-step guides for the most common platforms: Google Workspace Microsoft 365 These guides will help ensure your DNS records are configured correctly as part of the Secure Government Email (SGE) Framework rollout. Meet New Government Email Security Standards With EasyDMARC New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail.

432 Park Avenue | © Halkin Mason Photography, Courtesy of Rafael Viñoly Architects Located in Midtown Manhattan, 432 Park Avenue is a prominent figure in the evolution of supertall residential towers. Completed in 2015, this 1,396-foot-high building by Rafael Viñoly Architects asserts a commanding presence over the city’s skyline. Its minimalist form and rigorous geometry have sparked considerable debate within the architectural community, marking it as a significant and controversial addition to New York City’s built environment. 432 Park Avenue Technical Information Architects1-8: Rafael Viñoly Architects Location: Midtown Manhattan, New York City, USA Gross Area: 38,344 m2 | 412,637 Sq. Ft. Project Years: 2011 – 2015 Photographs: © Halkin Mason Photography, Courtesy of Rafael Viñoly Architects It’s a building designed for the enjoyment of its occupants, not for the delight of its creator. – Rafael Viñoly 432 Park Avenue Photographs © Halkin Mason Photography, Courtesy of Rafael Viñoly Architects Courtesy of Rafael Viñoly Architects Courtesy of Rafael Viñoly Architects Courtesy of Rafael Viñoly Architects Courtesy of Rafael Viñoly Architects Design Intent and Conceptual Framework At the heart of 432 Park Avenue’s design lies a commitment to pure geometry. The square, an elemental form, defines every aspect of the building, from its floor plate to its overall silhouette. This strict adherence to geometry speaks to Viñoly’s rationalist sensibilities and interest in stripping architecture to its fundamental components. The tower’s proportions, with its height-to-width ratio of roughly 1:15, transform this simple geometry into a monumental presence. This conceptual rigor positions the building as an object of formal clarity and a deliberate statement within the city’s varied skyline. The design’s minimalism extends beyond the building’s shape, reflecting Viñoly’s pursuit of a refined and disciplined expression. Eschewing decorative flourishes, the tower’s form directly responds to programmatic needs and structural imperatives. This disciplined approach underpins the project’s ambition to redefine the experience of vertical living, asserting that luxury in residential design can emerge from formal simplicity and a mastery of proportion. Spatial Organization and Interior Volumes The interior organization of 432 Park Avenue reveals an equally uncompromising commitment to clarity and openness. Each residential floor is free of interior columns, a testament to the structural ingenuity of the concrete exoskeleton. This column-free arrangement grants unobstructed floor plans and expansive panoramic views of the city, the rivers, and beyond. Floor-to-ceiling windows, measuring nearly 10 feet in height, accentuate the sense of openness and lightness within each residence. The tower’s slender core houses the vertical circulation and mechanical systems, ensuring the perimeter remains uninterrupted. This core placement allows for generous living spaces that maximize privacy and connection to the urban landscape. The interplay between structural precision and panoramic transparency shapes the experience of inhabiting these spaces. The result is a sequence of interiors that privilege intimacy and vastness, anchoring domestic life within an architectural expression of purity. Materiality, Structural Clarity, and Detailing Material choices in 432 Park Avenue reinforce the project’s disciplined approach. The building’s exposed concrete frame, treated as structure and façade, lends the tower a stark yet refined character. The grid of square windows, systematically repeated across the height of the building, becomes a defining feature of its visual identity. This modular repetition establishes a rhythmic order and speaks to the building’s underlying structural logic. High-strength concrete enables the tower’s slender profile and exceptional height while imparting a tactile materiality that resists the glassy anonymity typical of many contemporary towers. The restrained palette and attention to detail emphasize the tectonic clarity of the building’s assembly. By treating the structure itself as an architectural finish, Viñoly’s design elevates the material expression of concrete into a fundamental element of the building’s identity. Urban and Cultural Significance As one of the tallest residential buildings in the Western Hemisphere, 432 Park Avenue has significantly altered the Manhattan skyline. Its unwavering verticality and minimal ornamentation create a dialogue with the city’s diverse architectural heritage, juxtaposing a severe abstraction against a backdrop of historic and contemporary towers. 432 Park Avenue occupies a distinctive place in the ongoing narrative of New York City’s architectural evolution. Its reductive form, structural clarity, and spatial generosity offer a compelling study of the power of minimalism at an urban scale. 432 Park Avenue Plans Floor Plans | © Rafael Viñoly Architects Floor Plans | © Rafael Viñoly Architects Floor Plans | © Rafael Viñoly Architects Floor Plans | © Rafael Viñoly Architects 432 Park Avenue Image Gallery © Rafael Viñoly Architects About Rafael Viñoly Architects Rafael Viñoly, a Uruguayan-born architect (1944–2023), founded Rafael Viñoly Architects in New York City in 1983. After studies in Buenos Aires and early practice in Argentina, he relocated to the U.S.. He established a global firm with offices in cities including London, Palo Alto, and Abu Dhabi. Renowned for large-scale, function-driven projects such as the Tokyo International Forum, Cleveland Museum of Art expansions, and 432 Park Avenue, the firm is praised for combining structural clarity, context-sensitive design, and institutional rigor across six continents. Credits and Additional Notes Client: Macklowe Properties and CIM Group Design Team: Rafael Viñoly (Architect), Deborah Berke Partners (Interior Design of residential units), Bentel & Bentel (Amenity Spaces Design) Structural Engineer: WSP Cantor Seinuk Mechanical, Electrical, and Plumbing Engineers: Jaros, Baum & Bolles (JB&B) Construction Manager: Lendlease Height: 1,396 feet (425.5 meters) Number of Floors: 96 stories Construction Years: 2011–2015

Ethan Hunt and the IMF team race against time to find a rogue artificial intelligence (why is AI always the bad guy now if films? ) that can destroy mankind. AI, IMF & VFX: A Mission Worth Rendering In the latest episode of The VFXShow podcast, hosts Matt Wallin, Jason Diamond, and Mike Seymour reunite to dissect the spectacle, story, and seamless visual effects of Mission: Impossible – The Final Reckoning. As the eighth entry in the franchise, this chapter serves as a high-stakes, high-altitude crescendo to Tom Cruise’s nearly 30-year run as Ethan Hunt,  the relentless agent of the Impossible Mission Force. Cruise Control: When Practical Meets Pixel While the narrative revolves around the existential threat of a rogue AI known as The Entity, the real heart of the film lies in its bold commitment to visceral, real-world action. The VFX team discusses how Cruise’s ongoing devotion to doing his own death-defying stunts, from leaping between bi-planes to diving into the wreckage of a sunken submarine,  paradoxically increases the importance of invisible VFX. From seamless digital stitching to background replacements and subtle physics enhancements, the effects work had to serve the story without ever betraying the sense of raw, in-camera danger. Matt, Jason, and Mike explore how VFX in this film plays a critical supporting role, cleaning up stunts, compositing dangerous sequences, and selling the illusion of globe-spanning chaos. Whether it’s simulating the collapse of a Cold War-era submarine, managing intricate water dynamics in Ethan’s deep-sea dive, or integrating AI-driven visualisations of nuclear catastrophe, the film leans heavily on sophisticated post work to make Cruise’s practical stunts feel even more grounded and believable. The team also reflects on the thematic evolution of the franchise. While the plot may twist through layers of espionage, betrayal, and digital apocalypse, including face-offs with Gabriel, doomsday cults, and geopolitical brinkmanship,  it is not the team’s favourite MI film. And yet, they note, even as the story veers into sci-fi territory with sentient algorithms and bunker-bound AI traps, the VFX never overshadows the tactile performance at the film’s centre. Falling, Flying, Faking It Beautifully For fans of the franchise, visual effects, or just adrenaline-fueled cinema, this episode offers a thoughtful cinematic critique on how modern VFX artistry and old-school stuntwork can coexist to save a film that has lost its driving narrative direction. This week in our lineup is (or are they really??) Matt Wallin *            @mattwallin    www.mattwallin.com Follow Matt on Mastodon: @[email protected] Jason Diamond  @jasondiamond           www.thediamondbros.com Mike Seymour   @mikeseymour             www.fxguide.com. + @mikeseymour Special thanks to Matt Wallin for the editing & production of the show with help from Jim Shen.

President Donald Trump has long expressed interest in holding a military parade. He finally got one for his birthday.The US Army celebrated its 250th anniversary on Saturday in Washington, DC, with a parade featuring 6,600 troops, 150 vehicles, and over 50 aircraft.June 14 also marked Trump's 79th birthday.Trump attended the event accompanied by first lady Melania Trump and other family members. The president stood to salute troops as they passed his viewing box.In May, a US Army spokesperson told CNBC that the event could cost between $25 million and $45 million in total. Prior to the parade, the National Mall was lined with displays of tanks, planes, cannons, and other weaponry to educate onlookers about the US Army's history and modern capabilities. A tank is on display on the National Mall ahead of the Army's 250th anniversary parade. Amid Farahi/AFP via Getty Images The US Army also held a fitness competition where service members competed against one another in various drills. A member of the military climbed a rope during a fitness competition at the US Army's 250th Anniversary festival in Washington, DC. Anna Moneymaker/Getty Images Anti-Trump "No Kings" counterprotests, organized by the grassroots group 50501, were held nationwide ahead of the parade. A "No Kings" protest in Los Angeles. Aude Guerrucci/REUTERS Protest signs across the country condemned Trump's policies and expressed support for progressive causes. A "No Kings" protest in New York City. Eduardo Munoz/REUTERS President Donald Trump attended the parade with first lady Melania Trump. Vice President JD Vance and second lady Usha Vance were also present. Donald Trump and Melania Trump at the Army 250th Anniversary Parade. DOUG MILLS/POOL/AFP via Getty Images The Trump family members in attendance included Donald Trump Jr. and girlfriend Bettina Anderson, Eric and Lara Trump, and Tiffany Trump's husband, Michael Boulos. President Donald Trump, first lady Melania Trump, and other Trump family members and White House officials at the US Army's 250th anniversary parade. Mandel NGAN/AFP via Getty Images The parade featured service members dressed in historic uniforms dating back to the Revolutionary War, honoring the origins of the US Army. US military service members in Revolutionary War uniforms marched along Constitution Avenue during the Army's 250th anniversary parade in Washington, DC. Amid FARAHI/AFP via Getty Images Historic tanks such as the Sherman tank used in World War II rolled through the streets. Members of the U.S Army drive in a Sherman tank in the US Army's 250th anniversary parade in Washington, DC. Samuel Corum/Getty Images The parade also featured more modern tanks such as M2 Bradley Fighting Vehicles, which the US used in the Iraq War and provided to Ukraine amid the ongoing war with Russia. An M2 Bradley Fighting Vehicle rolls down Constitution Avenue during the Army's 250th Anniversary Parade in Washington, DC. AMID FARAHI/AFP via Getty Images Service members driving the vehicles waved and gestured at the crowds, who braved rainy weather to watch the festivities. Members of the US Army drive a Bradley Fighting Vehicle in the 250th anniversary parade. Andrew Harnik/Getty Images The Golden Knights, the US Army's parachute demonstration and competition team, leapt from planes and landed in front of the White House during the parade. A member of the Golden Knights during the US Army's 250th anniversary parade. Mandel NGAN / AFP Lines of uniformed service members stretched all the way down Constitution Avenue. Members of the US Army march in the 250th anniversary parade in Washington, DC. Kevin Dietsch/Getty Images B-25 and P-51 planes performed flyovers despite foggy skies. A US Army B-25 and two P-51s performed a flyover during the Army's 250th Anniversary Parade in Washington, DC. OLIVER CONTRERAS/AFP via Getty Images Army helicopters flew in formation over the National Mall. A girl waved at a squad of helicopters during the Army's 250th Anniversary Parade. MATTHEW HATCHER/AFP via Getty Images After the parade, the night ended with fireworks to celebrate the US Army's 250th birthday and Trump's 79th. Donald Trump and Melania Trump watch fireworks in Washington, DC, after the US Army's 250th anniversary parade. Doug Mills/Pool/Getty Images

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental! Company Overview At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industriesincluding construction, utilities, and infrastructureby delivering high-quality, ready-to-work trucks and trailers tailored to each customers needs. At PTR, we dont just rent truckswe partner with our customers to drive efficiency and success on every job site. Please keep reading Not sure if you meet every requirement? Thats okay! We encourage you to apply if youre passionate, hardworking, and eager to contribute. We know that diverse perspectives and experiences make us stronger, and we want you to be part of our journey. Inside Sales Representative (ISR) at PTR is a friendly, people-oriented, and persuasive steward of the sales process. This role will support our Territory Managers with their sales pipeline while also prospecting and cross-selling PTR products themselves. This support includes driving results by enrolling the commitment and buy-in of other internal departments to achieve sales initiatives. The Inside Sales Representative will also represent PTRs commitment to being our customers easy button by serving as the main point of contact. They will be the front-line hero by assisting them in making informed decisions, providing guidance on our rentals, and resolving any issues they might face. We are seeking someone eager to develop their sales skills and grow within our organization. This role is designed as a stepping stone to a Territory Sales Manager (TSM) position, providing hands-on experience with customer interactions, lead qualification, and sales process execution. Ideal candidates will demonstrate a strong drive for results, the ability to build relationships, and a proactive approach to learning and development. High-performing ISRs will have the opportunity to be mentored, trained, and considered for promotion into a TSM role as part of their career path at PTR. COMPENSATION This position offers a competitive compensation package of base salary ($50,000/yr) plus uncapped commissions =OTE $85,000 annually. RESPONSIBILITIES Offer top-notch customer service and respond with a sense of urgency for goal achievement in a fast-paced sales environment. Build a strong pipeline of customers by qualifying potential leads in your territory. This includes strategic prospecting and sourcing. Develop creative ways to engage and build rapport with prospective customers by pitching the Premier Truck Rental value proposition. Partner with assigned Territory Managers by assisting with scheduling customer visits, trade shows, new customer hand-offs, and any other travel requested. Facilitate in-person meetings and set appointments with prospective customers. Qualify and quote inquiries for your prospective territories both online and from the Territory Manager. Input data into the system with accuracy and follow up in a timely fashion. Facilitate the onboarding of new customers through the credit process. Drive collaboration between customers, Territory Managers, Logistics, and internal teams to coordinate On-Rent and Off-Rent notices with excellent attention to detail. Identify and arrange the swap of equipment from customers meeting the PTR de-fleeting criteria. Manage the sales tools to organize, compile, and analyze data with accuracy for a variety of activities and multiple projects occurring simultaneously.Building and developing a new 3-4 state territory! REQUIREMENTS MUST HAVE2+ years of strategic prospecting or account manager/sales experience; or an advanced degree or equivalent experience converting prospects into closed sales. Tech-forward approach to sales strategy. Excellent prospecting, follow-up, and follow-through skills. Committed to seeing deals through completion. Accountability and ownership of the sales process and a strong commitment to results. Comfortable with a job that has a variety of tasks and is dynamic and changing. Proactive prospecting skills and can overcome objections; driven to establish relationships with new customers. Ability to communicate in a clear, logical manner in formal and informal situations. Proficiency in CRMs and sales tracking systems Hunters mindsetsomeone who thrives on pursuing new business, driving outbound sales, and generating qualified opportunities. Prospecting: Going on LinkedIn, Looking at Competitor data, grabbing contacts for the TM, may use technology like Apollo and LinkedIn Sales Navigator Partner closely with the Territory Manager to ensure a unified approach in managing customer relationships, pipeline development, and revenue growth. Maintain clear and consistent communication to align on sales strategies, customer needs, and market opportunities, fostering a seamless and collaborative partnership with the Territory Manager. Consistently meet and exceed key performance indicators (KPIs), including rental revenue, upfit revenue, and conversion rates, by actively managing customer accounts and identifying growth opportunities. Support the saturation and maturation of the customer base through strategic outreach, relationship management, and alignment with the Territory Manager to drive long-term success. Remote in the United States with some travel to trade shows, quarterly travel up to a week at a time, and sales meetingsNICE TO HAVE Rental and/or sales experience in the industry. Proficiency in , Apollo.io , LinkedIn Sales Navigator, Power BI, MS Dynamics, Chat GPT. Established relationships within the marketplace or territory. Motivated to grow into outside territory management position with relocation On Target Earnings: ($85,000)EMPLOYEE BENEFITSWellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, weve got you covered!Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipmentand much more!Profit SharingYour Success, rewarded: At PTR, we believe in sharing success. Our Profit-SharingComprehensive BenefitsStarting Day One:Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)401(k) matching & long-term financial planning Paid time off that lets you recharge Life, accidental death, and disability coverage Ongoing learning & development opportunitiesTraining, Growth & RecognitionWe partner with Predictive Index to better understand your strengths, ensuring tailored coaching, structured training, and career development. Performance and attitude evaluations every 6 months keep you on track for growth.Culture & ConnectionMore Than Just a JobAt PTR, we dont just build relationships with our customerswe build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:PTR Field Days & Team EventsThe Extra Mile Recognition ProgramPTR Text Alerts & Open CommunicationPremier Truck Rental Is an Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need support or accommodation due to a disability, contact us at PI6e547fa1c5-

A few months ago, at the SmallSat Symposium, a panel issued a sobering warning to space startups: do not chase defence dollars at the expense of long-term sustainability. Why? Because companies, particularly in the space sector, might be tempted to follow the money rather than focus on producing valuable products and services with broader, longer-term applications. It’s of course true that any company should be wary of “leaning in” too closely to what seem like passing fads. But the warning overlooks an important reality: the shift towards defence investing is not a trend. It’s a transformation in space and space investment, and one that will have positive — albeit unintended — consequences. Across the space sector, there has been a noticeable shift towards focusing on pure defence investing. Companies that once prioritised commercial applications, or at most maintained dual-use business models, are now making full-scale pivots to defence. Needless to say, that move isn’t random. It’s the product of geopolitical changes, such as the ongoing conflict in Ukraine, and a widespread belief that the world is changing. As Michael Gove, who served in the Cabinets of four British prime ministers, put it recently: “The ideal of a rules-based international order, where multilateral institutions restrain states pursuing their self-interest, has proved to be a false hope… we are back to a world closer to that of Thucydides in which the strong do what they can and the weak suffer what they must.” The change is happening at the public sector level, too. In 2024, global governmental expenditure on space programmes surged to $135 billion (€119 billion) — up 10% from the year before. The primary driver was rising defence budgets. A recent Bruegel report concluded that without support from the United States, “Europe could need 300,000 more troops and an annual defence spending hike of at least €250 billion” to keep the continent safe. As geopolitical tensions rise, governments worldwide have been funnelling money into space-based defence technology, a recognition that the sector is the cornerstone of any modern military. One of the unintended yet highly beneficial consequences of this shift among startups is its impact on the private space sector. Increased defence investment is breathing new life into aerospace and deep-tech innovation. Companies that previously struggled to secure commercial funding are now benefiting from sustained government investment, allowing them to work on cutting-edge technologies. These include (among many others) optical communications, needed for secure and high-speed space-based data transmission; Earth observation, crucial for climate monitoring, disaster response, and resource management; and synthetic aperture radar (SAR), enabling all-weather, day-and-night imaging capabilities with high precision. Register Now Despite the opportunities that await here, moving from purely commercial to defence markets is not without its hurdles. Startups can face significant challenges. Government contracts often come with delayed payments and long procurement cycles, creating cashflow issues for smaller firms that lack financial reserves. Defence-related technologies are subject to stringent export controls and compliance requirements, heaping bureaucratic burdens on startups that many are ill-equipped to bear. But for those companies that make the pivot successfully, the rewards far outweigh these obstacles. Defence funding provides long-term stability and a runway for companies to develop world-class technology that may later be commercialised in other sectors. In other words, to pivot into space isn’t necessarily to leave behind the commercial world. Some startups are making full-blown pivots to defence, but the real sweet spot remains in the world of dual-use technology — those innovations that serve both commercial and defence markets. Companies that maintain this balance benefit from diverse revenue streams, greater resilience to market fluctuations, and the ability to shift emphasis as commercial demand evolves. The success of this dual-use approach is plain to see in the companies that have seamlessly integrated their offerings across sectors. Take the SAR satellite company ICEYE, whose data is used in flood response, maritime activity monitoring, and conflict zones like Ukraine. Or FibreCoat, whose advanced materials protect satellites from the harsh conditions of space, regardless of what those satellites are used for. Given the scale of government investment, as well as the ongoing volatility in the broader geopolitical landscape, it’s highly unlikely that the present shift in focus towards defence is merely a fad. There is a new world order in place, and national security considerations will play a defining role in geopolitics for years to come. However, the space sector’s ultimate goal should be a balanced ecosystem where defence and commercial efforts reinforce one another. The current surge in defence spending is helping accelerate technological innovation, funding infrastructure that will benefit the commercial sector in the long run. As companies continue to develop dual-use applications, they can ensure that the innovations sparked by defence priorities also drive broader commercial progress. That’s good news because space touches almost every area of modern life. It’s the backbone of the world economy. It plays a vital role in navigation, communication, connectivity, and sustainability. The space economy is projected to reach $1.8 trillion (€1.58 trillion) by 2035, according to a report by McKinsey and the World Economic Forum. We may well be entering a new golden age for the industry, one in which entrepreneurs have access to more capital, investors are more willing to back high-risk ventures, and technology development is progressing at an unprecedented pace. If companies can navigate the challenges of defence contracting while remaining mindful of the broader commercial applications of their products, the entire space ecosystem stands to benefit. For startups, the key will be balancing short-term defence opportunities with long-term strategic growth, so ensuring that today’s pivot does not become tomorrow’s dead end. But if the evolution towards greater defence investing is managed wisely by all involved parties, it could propel the space industry into its most vibrant era yet. Defence tech will be a hot topic at TNW Conference, which takes place in Amsterdam on June 19-20. Tickets for the event are now on sale — use the code TNWXMEDIA2025 at the checkout to get 30% off. Story by Bogdan Gogulan Bogdan Gogulan is the CEO and Managing Partner of NewSpace Capital, the world’s first private equity firm devoted exclusively to growth-stag (show all) Bogdan Gogulan is the CEO and Managing Partner of NewSpace Capital, the world’s first private equity firm devoted exclusively to growth-stage companies working in the space technology sector. By backing these companies, NewSpace Capital helps them to tackle some of the greatest challenges facing us today, from sluggish productivity to the climate crisis. With two decades' experience in finance and defence, Bogdan has held business development and strategy positions at AT Communication, American Express, and Deutsche Bank, and managed projects for security and defence agencies. Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

PlayStation Studios boss Hermen Hulst has insisted that Bungie's upcoming live service shooter Marathon won't make the same mistakes as Concord.Discussing the company's live service ambitions during a fireside chat aimed at investors, Hulst said the market remains a "great opportunity" for PlayStation despite the company having a decidedly patchy track record when it comes to live service offerings.Last year, the company launched and swiftly scrapped live service hero shooter Concord after it failed to hit the ground running. It shuttered developer Firewalk weeks later after conceding the title "did not hit our targets."Sony scrapped two more live services titles in development at internal studios Bluepoint Games and Bend Studios in January this year. Earlier this week, it confirmed an undisclosed number of workers at Bend had been laid off as the studio transitions to its next project.Hulst said the company has learned hard lessons from those failures, and believes Marathon is well positioned to succeed as a result. "There are som unique challenges associated [with live service titles]. We've had some early successes as with Helldivers II. We've also faced some challenges, as with the release of Concord," said Hulst."I think that some really good work went into that title. Some really big efforts. But ultimately that title entered into a hyper-competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players. So we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations—and to ensure that we are not going to make the same mistakes again."Related:PlayStation Studios boss claims the demise of Concord presented a learning opportunityHulst said PlayStation Studios has now implemented more rigorous processes for validating and revalidating its creative, commercial, and development assumptions and hypothesis. "We do that on a much more ongoing basis," he added. "That's the plan that will ensure we're investing in the right opportunities at the right time, all while maintaining much more predictable timelines for Marathon."The upcoming shooter is set to be the first new Bungie title in over a decade—and the first project outside of Destiny the studio has worked on since it was acquired by PlayStation in 2022.Hulst said the aim is to release a "very bold, very innovative, and deeply engaging title." He explained Marathon is currently navigating test cycles that have yielded "varied" feedback, but said those mixed impressions have been "super useful."Related:"That's why you do these tests. The constant testing and constant revalidation of assumptions that we just talked about, to me, is so valuable to iterate and to constantly improves the title," he added. "So when launch comes we're going to give the title the optimal chance of success."Hulst might be exuding confidence, but a recent report from Forbes claimed morale is in "free fall" at Bungie after the studio admitted to using stolen art assets in Marathon. That "varied" player feedback has also reportedly caused concern internally ahead of Marathon's proposed September 23 launch date.The studio was also made to ensure layoffs earlier this year, with Sony cutting 220 roles after exceeding "financial safety margins."