If you or your team is looking to hire a standout software engineer working full-remote: 37Signals nearly hired this person.They only have one headcount open for the “out of this world early-career engineer” role, so this is your chance.Tomi: Didn’t make it to the next round at 37Signals but still proud of myself for being in the top 3 applicants out of 2200. Till next time @dhh

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Microsoft 365 Word gets SharePoint eSignature, now you can ditch third-party signing tools Paul Hill Neowin @ziks_99 · Jun 6, 2025 03:02 EDT Microsoft has just announced that it will be rolling out an extremely convenient feature for Microsoft 365 customers who use Word throughout this year. The Redmond giant said that you’ll now be able to use SharePoint’s native eSignature service directly in Microsoft Word. The new feature allows customers to request electronic signatures without converting the documents to a PDF or leaving the Word interface, significantly speeding up workflows. Microsoft’s integration of eSignatures also allows you to create eSignature templates which will speed up document approvals, eliminate physical signing steps, and help with compliance and security in the Microsoft 365 environment. This change has the potential to significantly improve the quality-of-life for those in work finding themselves adding lots of signatures to documents as they will no longer have to export PDFs from Word and apply the signature outside of Word. It’s also key to point out that this feature is integrated natively and is not an extension. The move is quite clever from Microsoft, if businesses were using third-party tools to sign their documents, they would no longer need to use these as it’s easier to do it in Word. Not only does it reduce reliance on other tools, it also makes Microsoft’s products more competitive against other office suites such as Google Workspace. Streamlined, secure, and compliant The new eSignature feature is tightly integrated into Word. It lets you insert signature fields seamlessly into documents and request other people’s signatures, all while remaining in Word. The eSignature feature can be accessed in Word by going to the Insert ribbon. When you send a signature request to someone from Word, the recipient will get an automatically generated PDF copy of the Word document to sign. The signed PDF will then be kept in the same SharePoint location as the original Word file. To ensure end-to-end security and compliance, the document never leaves the Microsoft 365 trust boundary. For anyone with a repetitive signing process, this integration allows you to turn Word documents into eSignature templates so they can be reused. Another feature that Microsoft has built in is audit trail and notifications. Both the senders and signers will get email notifications throughout the entire signing process. Additionally, you can view the activity history (audit trail) in the signed PDF to check who signed it and when. Finally, Microsoft said that administrators will be able to control how the feature is used in Word throughout the organization. They can decide to enable it for specific users via an Office group policy or limit it to particular SharePoint sites. The company said that SharePoint eSignature also lets admins log activities in the Purview Audit log. A key security measure included by Microsoft, which was mentioned above, was the Microsoft 365 trust boundary. By keeping documents in this boundary, Microsoft ensures that all organizations can use this feature without worry. The inclusion of automatic PDF creation is all a huge benefit to users as it will cut out the step of manual PDF creation. While creating a PDF isn’t complicated, it can be time consuming. The eSignature feature looks like a win-win-win for organizations that rely on digital signatures. Not only does it speed things along and remain secure, but it’s also packed with features like tracking, making it really useful and comprehensive. When and how your organization gets it SharePoint eSignature has started rolling out to Word on the M365 Beta and Current Channels in the United States, Canada, the United Kingdom, Europe, and Australia-Pacific. This phase of the rollout is expected to be completed by early July. People in the rest of the world will also be gaining this time-saving feature but it will not reach everyone right away, though Microsoft promises to reach everybody by the end of the year. To use the feature, it will need to be enabled by administrators. If you’re an admin who needs to enable this, just go to the M365 Admin Center and enable SharePoint eSignature, ensuring the Word checkbox is selected. Once the service is enabled, apply the “Allow the use of SharePoint eSignature for Microsoft Word” policy. The policy can be enabled via Intune, Group Policy manager, or the Cloud Policy service for Microsoft 365 Assuming the admins have given permission to use the feature, users will be able to access SharePoint eSignatures on Word Desktop using the Microsoft 365 Current Channel or Beta Channel. The main caveats include that the rollout is phased, so you might not get it right away, and it requires IT admins to enable the feature - in which case, it may never get enabled at all. Overall, this feature stands to benefit users who sign documents a lot as it can save huge amounts of time cumulatively. It’s also good for Microsoft who increase organizations’ dependence on Word. Tags Report a problem with article Follow @NeowinFeed

Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gateways(SEGs) are a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. Avanan (by Check Point) SPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow (MX records changed), actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules (e.g. treat “softfail” as “fail”). DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-Based (Integrated Cloud Email Security – ICES) Mode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policy (none, quarantine, reject) or apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inbound (and optionally outbound) emails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs (e.g., trusted senders or internal exceptions). Integration Methods Inline mode (more common and straightforward): Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure Email (formerly IronPort) Cisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance (ESA): You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server (e.g., Microsoft 365 or Google Workspace), so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss (DLP), to identify advanced threats (malware, phishing, BEC) originating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gateway (MX record) deployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content (Data Loss Prevention violations), malicious attachments, or suspicious links in outbound emails. Post-delivery remediation (TRAP): A key capability of the API model is Threat Response Auto-Pull (TRAP), which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration (MX Record/Smart Host): This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss (DLP), detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway (SEG), meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway Integration (MX Record change required) This is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email server (e.g., Microsoft 365, Google Workspace, etc.) to use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system (smart host settings), or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API Integration (Complementary to Gateway) Mimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gateway (smart host) setup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss (DLP), block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gateway (MX record) and API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration (MX Record / Smart Host) — Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP (blocking, encrypting, or quarantining sensitive content)  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API Integration (Complementary & Advanced Threat Focus) How it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server (e.g., Microsoft 365), SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email (formerly IronPort) – Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss (DLP), blocking spam and malware from internal accounts, stopping business email compromise (BEC) and impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration (MX Record / Smart Host) – Cisco Secure Email Gateway (ESA) How it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail server (e.g., Microsoft 365, Exchange) to smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLP (blocking, encrypting, quarantining sensitive content) Outbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365 (and potentially Google Workspace), continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support.

Posted on : June 5, 2025 By Tech World Times Technology  Rate this post The Software as a Service (SaaS) industry has been on an unstoppable trajectory since its inception, revolutionizing how businesses and individuals consume and manage software. The landscape of subscription services within this sector continues to evolve at a rapid pace. Driven by customer expectations, technological advancements, and economic shifts, several trends are emerging that promise to reshape the SaaS industry. These trends will not only influence the way software is delivered and managed but also impact the overall subscription economy. Check out these subscription trends that are set to redefine the SaaS industry in the next few years. 1. Personalization and Customer-Centric Models Businesses are increasingly recognizing the value of tailored experiences, and SaaS companies are responding with personalized subscription offerings. By leveraging user data and machine learning algorithms, providers are crafting customized solutions that cater to individual needs, preferences, and usage patterns. Personalization also extends to the billing process, where SaaS payment processing systems are adapting to offer flexible pricing models, such as pay-per-use and tiered subscriptions. 2. Integrated Payment Solutions and Subscription Management SaaS payment processing will become a seamless and integrated part of the subscription experience. Innovations in financial technology will streamline the billing process, providing users with a unified dashboard to manage all their subscriptions. This will simplify financial management for both consumers and businesses. Companies will be able to offer various payment methods, automate billing cycles, and handle currency conversions with ease, making it easier for them to serve a global customer base. 3. The Rise of Usage-Based Pricing Usage-based pricing is gaining traction as a fair and transparent way to bill for cloud services. Instead of flat monthly or annual fees, SaaS providers will charge customers based on the actual resources consumed. This model aligns the cost with the value derived, encouraging more efficient use of resources and reducing waste. It also allows companies to scale more easily, leading to more granular and sophisticated pricing structures that can handle these complex calculations. 4. Subscription Model Innovation To stand out in a crowded market, SaaS companies are experimenting with innovative subscription models that go beyond the typical monthly or annual plans. These include freemium models, where users get a basic version of the software for free and pay for additional features, and dynamic pricing that adjusts based on demand and supply. The goal is to create a more nuanced pricing strategy that appeals to a wider range of customers and enhances the overall perceived value of the service. 5. Emphasis on User Experience and Customer Retention The importance of user experience is paramount in the SaaS industry, and in 2025, companies will invest heavily in creating delightful onboarding processes, intuitive user interfaces, and proactive customer support. The focus on customer retention will be a key driver for subscription growth, as it becomes more cost-effective than acquiring new ones. This shift will lead to the integration of more sophisticated tools for tracking customer engagement and satisfaction, allowing for targeted interventions to reduce churn rates. 6. Expansion into Emerging Markets As developed markets become saturated, SaaS companies are setting their sights on emerging economies. To cater to these diverse markets, providers will need to adapt their offerings to suit local preferences and constraints, such as language, cultural nuances, and payment methods. This trend will result in the rise of regional SaaS leaders and increased competition from local players, pushing the industry to become more global and inclusive. 7. Increased Adoption of AI and Automation Artificial intelligence and automation will play a significant role in the SaaS industry, optimizing everything from customer support to sales and marketing. Chatbots and virtual assistants will become commonplace for handling routine inquiries, while AI algorithms will be used to predict customer behavior and offer personalized recommendations. Automation will streamline backend processes, reducing costs and enhancing the overall efficiency of subscription management. This integration will lead to more intelligent and proactive services, with the potential for predictive analytics to anticipate customer needs before they even arise. The SaaS industry is poised for continued growth and evolution, with these seven subscription trends at the forefront. Personalization, integrated payment processing, usage-based pricing, innovative models, user experience enhancements, emerging market expansion, and the integration of AI and automation are all shaping the future of this dynamic sector. The most successful SaaS companies will be those that embrace these trends, adapting their offerings and operations to meet the changing demands of the modern subscription economy. With the right strategies in place, they will be able to deliver superior value to their customers and thrive in an increasingly competitive landscape. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.

Associate Ad Product ProducerGameloftHo Chi Minh City Ho Chi Minh City vn17 minutes agoApplyJob DescriptionAssist in the production and delivery of rich media ads, ensuring projects are completed on time and within scope.Track project progress using tools (e.g., JIRA) and escalate issues to senior producers when necessary.Communicate with external partners to clarify briefs, provide feedback, and ensure timely, high-quality deliverables.Maintain clear documentation and regularly update internal tracking sheets for outsourced work.Review deliverables to ensure they meet creative standards and technical specifications.Collaborate with QA, developers, and cross-functional teams to resolve issues and maintain alignment throughout the project lifecycle.Qualifications1–2 years of experience in digital production, advertising, or game-related project management.Strong organizational skills with attention to detail and the ability to manage multiple projects and deadlines.Proficient in English (written and spoken) and skilled in Google Workspace as well as task tracking platforms (e.g., JIRA,Confluence)Effective communicator and team player, with a proactive mindset and strong problem-solving skills.Familiar with mobile ad platforms and basic technical knowledge of mobile ecosystems; data analysis experience is a plus.Quick to adapt and eager to learn new tools, technologies, and workflows.Additional InformationRecruitment Process:(1) Screening call ( Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding)(2) Test(3) Interview(s)(4) OfferWork Location and Hours:Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.Work hours: 08:30 AM - 06:00 PM, Monday - Friday.Why Join Gameloft?You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.You want to contribute to a vibrant and dynamic atmosphere.You want to join a global company and meet great people around the world.You will work on an employment contract with competitive remuneration and benefits package.You are looking for a fun place to work in the heart of the city.What We Offer:A hybrid working model.A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.A range of well-being events and policies to support employees physically, mentally, and emotionally.An open-space office, a cafeteria, a terrace and a Gaming Area.Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.An attractive monthly salary alongside Tet and other performance bonuses.Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...100% coverage of mandatory insurance and extra healthcare insurance.A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.Other benefits from one of the best employers in Vietnam.What's more?Want to know more? Visit our websites:Company DescriptionJoin The Game!Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. Create Your Profile — Game companies can contact you with their relevant job openings. Apply

Menu Home News Hardware Gaming Mobile Finance Deals Reviews How To Wccftech Deals The World’s Most Affordable Wi-Fi 7 Router, The TP-Link Archer BE230, Just Got A Whole Lot More Pocket-Friendly On Amazon, With A 26 Percent Discount Bringing The Price Down To Just $89 Omar Sohail • Jun 6, 2025 at 03:37am EDT The majority of Wi-Fi 7 routers continue to be out of reach of most people’s budget, which is expected, as it will take a while before this standard is widely adopted. Fortunately, TP-Link wants these devices to be in every household and office building and has resorted to an aggressive pricing approach to make this possible. Its Archer BE230 is one of the most affordable Wi-Fi 7 routers available at this time, and with Amazon’s latest 26 percent discount, you can become the proud owner of one for just $89. This is the lowest figure that we have seen for the Archer BE230, and it comes loaded with a multitude of technologies designed to amplify your wireless networking experience. With its four antennas, range will be of little to no concern, and this Wi-Fi 7 router is loaded with innovations like Multi-Link Operation (MLO) to increase speeds and reduce latency, along with Multi-RU for enhanced throughput. The Archer BE230 supports dual-band technology and can reach 3.6Gbps of bandwidth, but if you want to adopt a wired connection, you have two 2.5Gbps ports to make this possible. Whether you require the Archer BE230 for your personal use or office space, this Wi-Fi 7 router covers nearly everything. TP-Link has also gone the extra mile and adopted voice commands and an ‘easy to use’ Tether app that is extremely simple to use when setting up your router for the first time. Regarding pricing, the Archer BE230 is currently unmatched, but if you live in a larger area, you would be better off purchasing the higher-end Archer BE550, the company’s more powerful tri-band router that is listed on Amazon for $199.99. Fortunately, you can slash an additional $20 off the price with the included promo code. Get the TP-Link Archer BE230 Wi-Fi 7 router from Amazon - $89 (26 percent off) Get the TP-Link Archer BE550 tri-band Wi-Fi 7 router from Amazon - $199.99 (20 percent off, apply promo code 20BE550 to get an additional $20 off on your purchase) *As a member of the Amazon Associate program, Wccftech may earn a commission from qualifying purchases* Deal of the Day Subscribe to get an everyday digest of the latest technology news in your inbox Follow us on Topics Sections Company Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada

Start Up Your Engines, it's Time for... Official Resetera Thread​ Hit the open road with Mario and friends! Zip around courses in a vast world where everything is connected. Race along grassy plains, bustling cities, wide-open waters, big ol' volcanos, and more—plus everything in between. Exclusively for the Nintendo Switch™ 2 system! (Several descriptions taken from the official... Read more

Image of the Archbishop of Canterbury's letters to the Bishop of Winchester on the subject of Ela Fitzpayne, from the register of John de Stratford. Reproduced with permission of Hampshire Archives and Hampshire County Council. (Image Credit: Register of John de Stratford. Reproduced with permission of Hampshire Archives and Hampshire County Council.)NewsletterSign up for our email newsletter for the latest science newsEspionage, sex, public humiliation, murder — these may sound like tropes straight out of Game of Thrones, but they’re actually all elements of a nearly 700-year-old cold case in England. After analyzing Medieval letters and records, a research team from the Cambridge University Institute of Criminology’s Medieval Murder Maps project may have found the killer of a priest. However, this priest may not have been so innocent. A new paper published in Criminal Law Forum takes a deeper look at this 14th-century cold case.Tracing a Medieval MurderThe Medieval Murder Maps project uses interactive maps of three English cities, London, Oxford, and York, during the Medieval period. Throughout the cities are the locations of various deaths and murders. Each location has a story associated with it, directly from written records and coroners' reports at the time. Some of these stories are full of intriguing twists and turns.The Cambridge research team analyzed over 100 murders from texts, translated from Latin, from that period, and used a coding method to separate the deaths into different categories, including time (day, week, month), motivation, weapon used, victim, and location. From this information, one of the deaths the team found most interesting was the murder of John Forde in 1337.A Medieval Lover to Murderer From the letters and texts the team analyzed, they pieced together the events that led up to Forde’s death. Forde was a priest living in London when he was murdered on a busy street. But what possible reason would someone have to want to murder a priest? The motive, according to the research team, was likely revenge. According to Manuel Eisner, one of the study’s authors, the murder may have been an act of revenge by noblewoman Ela Fitzpayne. According to the records, the Archbishop of Canterbury, Simon Mepham, had enacted penance on Fitzpayne after it was discovered that Forde had been her lover. A letter written by Archbishop Mepham accused Fitzpayne of adultery with Forde and possibly others. Her penance was to take a barefoot walk of shame across Salisbury Cathedral. Eisner also found a document that suggested Fitzpayne, her husband, and John Forde sent a gang to rob a church priory and took the livestock for ransom. It’s possible that during this time, Forde found himself in bed with Fitzpayne, before betraying her to the Archbishop Mepham. Commissioned Murder Possibly betrayed by her former lover and sentenced to walks of shame that were to take place once a year for seven years,  Fitzpayne would have none of it. On an early evening on a busy London street, near St. Paul’s Cathedral, three men attacked Forde. One slit his throat while the others stabbed him in the gut. Witnesses claim that the murderers were Fitzpayne’s brother and two of her former servants. “We are looking at a murder commissioned by a leading figure of the English aristocracy. It is planned and cold-blooded, with a family member and close associates carrying it out, all of which suggests a revenge motive,” said Eisner in a press release.Cold Case RevealedAccording to letters from Archbishop Mepham, Fitzpayne was led by the devil and a “spirit of pride.”“The archbishop imposed heavy, shameful public penance on Ela, which she seems not to have complied with, but may have sparked a thirst for vengeance,” said Eisner in a press release. “Not least as John Forde appears to have escaped punishment by the church.” When Archbishop Mepham died in 1333, Fitzpayne waited four years before enacting her revenge, and in 1337, Forde was killed. Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:A graduate of UW-Whitewater, Monica Cull wrote for several organizations, including one that focused on bees and the natural world, before coming to Discover Magazine. Her current work also appears on her travel blog and Common State Magazine. Her love of science came from watching PBS shows as a kid with her mom and spending too much time binging Doctor Who.1 free article leftWant More? Get unlimited access for as low as $1.99/monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as $1.99!SubscribeAlready a subscriber?Register or Log In