• Regulator taking action at shocking images of women in mobile games
    metro.co.uk
    An ad found during the ASAs investigation (ASA/PA Wire)An advertising watchdog is taking a stand against degrading images of women within mobile game adverts, describing them as harmful.Mobile gaming has long been the most profitable sector of the games industry but its also arguably the most problematic, with predatory microtransactions and unfiltered app stores.One issue which isnt often covered is the objectification of women within in-game adverts and apps, which is the subject of a new investigation by the UK advertising watchdog.The Advertising Standards Authority (ASA) looked into the objectification of women in adverts for mobile gaming apps, and while the overall results are positive the regulator is telling advertisers to crack down on some harmful and shocking examples.The ASA monitored adverts using avatar technology software which mimics the browsing behaviour of different age groups in order to see how many were breaking the rules when it came to the issue.During the three-month investigation, 99.86% of the adverts shown to the avatars didnt contain objectifying or irresponsible depictions of women. However, eight adverts (from a total of 5,923) portrayed women in a harmful way.According to the investigation, these eight adverts contained harmful stereotyping of women as sexual objects, the use of pornographic tropes, and sexual encounters which were implied to be non-consensual.The published study names three sexually explicit games and apps, rated 16 and above, which were advertised within other games of a lower age rating aimed at children. One of these advertised games includes strong violence, sex, nudity, and strong language.More TrendingAs a result of the investigation, the ASA is telling advertisers, game developers, and owners of platforms to take responsibility in order to stop it becoming an issue. The organisation is also publishing new guidance for in-app adverts to make their stance clear to advertisers.Jessica Tye, regulatory projects manager at the ASA, said: We know that seeing harmful portrayals of women can have lasting effects, especially on younger audiences. Whilst were glad to see that most advertisers are doing the right thing, the small number who arent must take responsibility.Through this report, were making it clear: theres no room for these kind of ads in mobile gaming, or anywhere.Alongside this report, the regulator conducted research into peoples views on the objectification of women in advertising at large. They found that 45% of those surveyed were concerned about adverts that included idealised body images of women, while 44% were concerned about the objectification of women and girls.Over the past two years, the ASA has investigated and upheld 11 complaints where in-app adverts have harmfully objectified women, or risked condoning violence against them. An example of the advertisements (ASA/PA Wire)Emailgamecentral@metro.co.uk, leave a comment below,follow us on Twitter, andsign-up to our newsletter.To submit Inbox letters and Readers Features more easily, without the need to send an email, just use ourSubmit Stuff page here.For more stories like this,check our Gaming page.GameCentralSign up for exclusive analysis, latest releases, and bonus community content.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy
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  • Scientists Announce Possible Breakthrough in Delaying Alzheimers
    gizmodo.com
    By Ed Cara Published March 19, 2025 | Comments (0) | Alzheimer's is currently incurable once symptoms begin, but scientists are hoping it's possible to stop its progression with early enough treatment. sfam_photo via Shutterstock We might be on the precipice of a pivotal moment in Alzheimers disease research. In clinical trial data released this week, scientists have presented early evidence that its possible to delay symptoms in people genetically fated to develop Alzheimers at a young age. Researchers at the Washington University School of Medicine led the study, which aimed to test whether an experimental anti-amyloid drug called gantenerumab could help people with an inherited form of Alzheimers. In a subset of patients treated the longest, the drug appeared to reduce their risk of developing symptoms as expected, by 50%. The findings will require a follow-up, but outside experts are cautiously optimistic about what this could mean for the future of treating Alzheimers. The results make it clear that there is good hope that treatment of [Alzheimers] pathology in the preclinical stages of pathology may be effective at slowing or preventing disease onset, Thomas M. Wisniewski, the director of the Center for Cognitive Neurology at NYU Langone Health, who is not affiliated with the research, told Gizmodo. Gantenerumab is one of many similar drugs that scientists have developed for Alzheimers. Its a lab-made antibody that targets beta amyloid, one of two proteins thought to play a critical role in causing Alzheimers (the other being tau). In people with Alzheimers, a misfolded version of amyloid beta builds up in the brain, forming into hardy clumps known as plaques that eventually riddle the organ. Scientists have theorized that its possible to stop or at least slow down Alzheimers with drugs such as gantenerumab that break up and prevent these plaques from forming.Unfortunately, it hasnt been a smooth ride for this hypothesis. Many anti-amyloid drugs have shown promise early on, only to fail in larger trials that tested them for people already beginning to experience Alzheimers symptoms. That list includes gantenerumab; in late 2022, pharmaceutical company Roche shut down its development of the drug after a pair of Phase III trials failed. But more recent anti-amyloid drugs have demonstrated a modest but noticeable effect in slowing down Alzheimers, enough to win approval from the Food and Drug Administration. Some researchers, including at WashU Medicine, hoped that anti-amyloid treatment could be more effective when administered long before the appearance of Alzheimers symptoms. Starting in 2012, the researchers and others launched prevention trials testing anti-amyloid agents in people with dominantly inherited Alzheimers, a genetic condition that all but guarantees the development of dementia sometime between a persons 30s and 50s. Most of these trials havent yielded success, except possibly for the one with gantenerumab. When the original gantenerumab study concluded in 2020, the researchers found that it reduced peoples amyloid levels. But it was too early to know whether it might delay peoples symptoms, since most patients at the start of the study werent expected to become sick for another 10 to 15 years. The researchers then decided to openly provide gantenerumab to its patients (including those who were taking a placebo or another drug) as part of an extension study.Everyone in this study was destined to develop Alzheimers disease and some of them havent yet. Its the latest results from this study, published Wednesday in The Lancet Neurology, that has people excited. Everyone in this study was destined to develop Alzheimers disease and some of them havent yet, said senior authorRandall J. Bateman, a professor of neurology at WashU Medicine, in a statement from the university. We dont yet know how long they will remain symptom-freemaybe a few years or maybe decades.That said, there are important caveats to the study. For one, the findings only hint at a potential preventative benefit, Wisniewski notes. Though the drug may have reduced the risk of cognitive decline in the overall larger group of symptomless people, this reduction wasnt statistically significant (possibly because of the studys low patient numbers, 73 in total, Wisniewski says). In the subset of asymptomatic patients who were treated the longestabout eight years on averagethe drug seemed to reduce their expected chances of cognitive decline by 50%. But this subset only included 22 patients, an even smaller sample size. The trial also ended earlier than expected for many patients due to Roches abandonment of the drug, and some people dropped out for other reasons. The drug appeared to be generally safe and tolerable, though about a third developed amyloid-related imaging abnormalities, or ARIAs, which are markers of swelling or bleeding of the brain. ARIAs are a known side-effect of these drugs, though most episodes are unnoticed by patients. Two patients did experience severe ARIAs, which prompted the researchers to stop treatment, after which they recovered. No life-threatening events or deaths were reported during the study.All in all, the study is not definitive proof that anti-amyloid drugs can work for Alzheimers this far in advance. But since this form is essentially inevitable, these results are the first from a clinical trial to suggest it could be treated. Coupled with the earlier approvals of lecanemab and donanemab for the classical version of the neurodegenerative disorder, there does seem to be something real here. We already know from the lecanemab and donanemab data that anti-amyloid antibodies (AAAs) can slow progression of common, sporadic Alzheimers, Sam Grady, associate director of the Alzheimers Disease Research Center at Mount Sinai, told Gizmodo. This paper focuses on using a different AAA (gantenerumab) to demonstrate a similar phenomenon is true in genetic early onset Alzheimers, added Grady, whos not affiliated with the new research. Grady, Wisniewski, and the study researchers themselves all agree that this is only the beginning. There are indeed prevention trials ongoing right now for both early-onset and classic Alzheimers, including several being run by WashU through its Dominantly Inherited Alzheimer Network-Trials Unit. These trials are testing approved and newer experimental anti-amyloid drugs that could show even more of a protective benefit than gantenerumab. The researchers were also able to switch many of their patients in the original extension study to lecanemab, though the data from this phase remains to be analyzed.Its early days, but there might be genuine hope for this incurable disease on the horizon.Daily NewsletterYou May Also Like By Ed Cara Published March 17, 2025 By Ed Cara Published March 16, 2025 By Matthew Gault Published March 10, 2025 By Ed Cara Published March 4, 2025 By Ed Cara Published March 2, 2025 By Ed Cara Published February 6, 2025
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  • Amtrak CEO Steps Down as Trump and Musk Threaten to Privatize Company
    gizmodo.com
    By AJ Dellinger Published March 19, 2025 | Comments (0) | Amtrak CEO Stephen Gardner speaks into a microphone with a strip of track and an Amtrak train in the background Drew Angerer/Getty Images The latest victim of the Trump administrations obsession with the appearance of efficiency is the guy who made the trains run on time. Stephen Gardner, the Chief Executive Officer of Amtrak who held the post since 2022, abruptly announced that he would be stepping down from his role Wednesday in the wake of Donald Trump and Elon Musk placing the train company in the crosshairs for potential privatization. In a statement, Gardner said, I am stepping down as CEO to ensure that Amtrak continues to enjoy the full faith and confidence of this administration. Prior to taking the top role at the firm, he served as Amtraks chief operating and commercial officer starting in 2009 and as the organizations president starting in 2020. And while hes been hanging in the C-suite for a while now, Gardner has some pretty solid credentials as a train lover. He previously served as a conductor and operations manager for the Maine Central Railroad, and he founded a punk band called Chessie, which took its name from the defunct Chesapeake and Ohio Railway. Despite this (or because of it), Gardner found himself between a rock and a hard place with the new administration. Trumps ire for Amtrak isnt newnew tried to cut federal funding for the company in half during his first administrationbut its taken a sharper turn this time around. Billions of dollars of support for the railway got caught in Trumps federal funding freeze earlier this year, and Department of Transportation Secretary Sean Duffy has been pressing Amtrak to end diversity, equity, and inclusion programs and mandate return-to-office orders for employees or lose out on federal support. Even as Gardner has tried to go along with as much of the Trump administrations demands as possible, it seemed inevitable that he and the company would continue to receive significant scrutiny. Earlier this month, Elon Musk suggested that Amtrak and the United States Postal Service should be privatized. He called Amtrak kind of embarrassing and said at a conference, If youre coming from another country, please dont use our national rail. It can leave you with a very bad impression of America. Amtrak is coming off a year with record ridership, facilitated in no small part by ongoing expansion of available routes that are part of a plan to serve an additional 40 million people with rail service in the coming years.Now, perhaps privatizing the company would expand that. Lets check on how Musks Boring Company has been doing with its efforts to offer high-speed, mass transit solutionsit appears the company has spent more than seven years building 2.4 miles of a proposed 68-mile network in Las Vegas, all done with minimal oversight or intervention from regulators. And thats the companys best showing! That doesnt even touch on the multitude of projects that the Boring Company has promised only to delay or straight-up abandon because they proved too costly to continue. Say what you will about Amtrak, but it doesnt look so bad by comparison.Daily NewsletterYou May Also Like By Matt Novak Published March 19, 2025 By AJ Dellinger Published March 19, 2025 By Thomas Maxwell Published March 19, 2025 By Ed Cara Published March 19, 2025 By Matthew Gault Published March 19, 2025 By Matt Novak Published March 19, 2025
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  • Treatments for Back Pain May be Largely Ineffective
    www.discovermagazine.com
    Theres some good news and bad news about treating back pain. The good news is research has identified what actually works. The bad news is, its not very much.Only about 10 percent of common, nonsurgical treatments for lower back pain appear effective, with many therapies working only slightly better than a placebo, according to research in BMJ Evidence Based Medicine.For acute or temporary lower back pain, non-steroidal anti-inflammatory drugs (NSAIDS) like ibuprofen, naproxen, and celecoxib provide some relief. For chronic, longer-term issues, people turn to exercise, spinal manipulation, taping, antidepressants, and drugs that turn on the TRPV receptor a cell keyhole that, when activated, has shown efficacy in fighting both pain and inflammation.Back Pain Is a Growing IssueAidan Cashin, a researcher at University New South Wales in Sydney, Australia, said the team initiated the study because back pain is a large and growing problem globally. It is also difficult to evaluate, because it can have many potential causes.The majority of pain in this space is classified as non-specific, that is with no immediately identifiable cause, Cashin said in a press release. Non-surgical and non-interventional treatments are first-line care for low back, so we wanted to see how effective these are, compared with placebo."Treating the PainThe researchers analyzed 301 earlier back pain studies. The review included data on 56 different treatments or treatment combinations. The trials included people with acute low back pain, chronic low back pain and some with both types. Patients reported pain intensity both before and after treatment.Surprisingly, we found only around one in 10 was effective and most provided pain relief that was only marginally better than placebo in other words, our review did not find reliable evidence of large effects for any of the included treatments, Cashin said in the release.Even the best treatments didnt provide evidence of large effects for any of the treatments covered in the study, according to the paper. "While we would like to provide more certain recommendations for where to invest and disinvest in treatments, it is not possible at this time, the paper concluded.Thats probably not what the 16 million or so U.S. adults suffering from some form of back pain want to hear. Although existing treatments may not provide complete relief, a better understanding of how the brain processes pain may provide some long-term hope.This article is not offering medical advice and should be used for informational purposes only.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Before joining Discover Magazine, Paul Smaglik spent over 20 years as a science journalist, specializing in U.S. life science policy and global scientific career issues. He began his career in newspapers, but switched to scientific magazines. His work has appeared in publications including Science News, Science, Nature, and Scientific American.
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  • Meeting the energy challenge posed by data centres is central to a green future
    www.nature.com
    Nature, Published online: 19 March 2025; doi:10.1038/d41586-025-00747-3A datacentric approach will allow consumers and producers to make informed decisions that aid the transition to clean power.
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  • A textbook assumption about the brains most abundant receptors needs to be rewritten
    www.nature.com
    Nature, Published online: 19 March 2025; doi:10.1038/d41586-025-00806-9The AMPA group of brain receptors have mostly been assumed to be calcium impermeable and so were not thought to contribute to the calcium-dependent mechanisms underlying learning and memory. Observations of calcium permeability in some AMPA-receptor subtypes now overturn those assumptions about these receptors properties and their roles in neuronal communication.
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  • Stonehenge isn't the oldest monument of its kind in England, study reveals
    www.livescience.com
    Flagstones, an ancient monument and burial ground in England, is older than Stonehenge, a new radiocarbon-dating study finds.
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  • Take A Look At This Majestic Steampunk Castle With Airships Made In Blender & OctaneRender
    cgshares.com
    Ede LszlIf youre a concept artist or environment designer, dont miss the new course by Ede Lszl, who brings his expertise from AAA productions at Terraform, ArenaNet, Netease, and Neocore, as showcased in his latest artwork.Have a look at more renders of this stunning industrial environment, featuring multiple levels and a gritty yet beautiful design, all brought to life with Blender, OctaneRender, Cinema 4D, and Photoshop:Ede LszlEde LszlEde LszlEde LszlEde LszlFor the first time, Ede is unveiling his complete process in a course centered on workflow optimization in Blender and OctaneRender, where hell demonstrate his approach to tackling design and optimization challenges in cinematic environments.Youll follow along as he builds a steampunk castle atop a medieval one, gaining insight into his thought process and techniques. With around 6 hours of real-time narrated progress videos, plus some time-lapses, youll see how Ede maintains speed and efficiency, even when integrating OctaneRender into the standard Blender workflow for faster, higher-quality renders. The course also includes 3D models, Edes Octane presets, and a native C4D file with his smart shaders.The course starts on April 14, so join here and explore more of Ede Lszls work below:Ede LszlEde LszlEde LszlEde LszlFollow him on ArtStation for more andjoin our80 Level Talent platformand ournew Discord server, follow us onInstagram,Twitter,LinkedIn,Telegram,TikTok, and Threads,where we share breakdowns, the latest news, awesome artworks, and more.Source link The post Take A Look At This Majestic Steampunk Castle With Airships Made In Blender & OctaneRender appeared first on CG SHARES.
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  • Best PCI Settings For Hitting In MLB The Show 25
    www.gamespot.com
    Hitting is one of the most frustrating yet rewarding experiences in all of MLB The Show 25. One moment, you're sending balls into the stands; the next, you can't seem to hit a single pitch coming your way. While you can go through slumps, just like MLB players do in real life, your struggles with hitting could come down to something as simple as your settings.In MLB The Show 25, the ideal hitting style uses the "Zone" Hitting Interface. This interface allows you to more accurately get the barrel of your bat on the ball. The Zone interface is also the only option that allows for the use of PCI, or Plate Control Indicator. PCI is an entirely different ballgame in the settings menu, and going through the various options can get confusing.To ensure you have the best chance to hit in MLB The Show 25, check out the guide to see the top PCI settings.Continue Reading at GameSpot
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  • How To Customize Clothes And Furniture In InZoi
    www.gamespot.com
    InZoi, Krafton's life simulator that could serve as the first real competition for The Sims, is finally arriving in early access on March 27, but the party is starting a little bit early with the launch of inZoi Creative Studio, which allows players to try out the game's character creation and build mode tools in-depth before jumping into this new simulated world.While many aspects of inZoi will be very familiar to fans of The Sims, particularly as they design their characters, or "Zois." But inZoi goes much further than The Sims in terms of how much you can customize your belongings, and it can be relatively easy to miss some of those options when you're trying the game out for the first time.There are two specific features we're going to highlight here: that you can craft your own clothing and furniture, and that you can apply your own custom textures and patterns to nearly anything. Essentially, these are mod tools built directly into the game's interface, with inZoi natively providing the means to create your own custom content.Continue Reading at GameSpot
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