Spoilers for “Lux.” It’s an interesting time to be a long-running science fantasy media property in the streaming TV age. Star Trek is in the grip of an existential crisis as it (wrongly) fears it’s too old-aged to be relevant. Star Wars became a battlefield in the culture war and, to duck all future bad faith criticism, gave us The Rise of Skywalker. And then there’s Doctor Who, which is somehow managing to plough a 62-year furrow and still fill it with original ideas. Don’t believe me? This week the Doctor and Belinda go up against a sentient cartoon holding the patrons of a 1950s cinema hostage. James Pardon / BBC Studios / Disney / Bad Wolf It’s 1952 in a sparsely populated cinema as the audience watches a breathless newsreel on the power of the atomic bomb. The projectionist flips over to a Merrie Melodies-style cartoon of Mr. Ring-A-Ding (voiced by Alan Cumming), an old-timey song-and-dance character. Just then, a beam of moonlight shines through the window, reflecting off a teaspoon and strikes the screen. Mr. Ring-A-Ding comes to life, talking directly to the scoffing audience before emerging into the theater to the sound of screams. Meanwhile, the Doctor and Belinda are in the TARDIS trying to work out why it’s refusing to land on May 24, 2025. Belinda asks why he doesn’t just take the ship back to his home planet for a fix, but she doesn’t get a satisfactory answer. Instead, the Doctor has built a gadget that will help pull the TARDIS back to the present day, it just needs to land in a few other places first. The pair wind up in Miami in 1952 and while the Doctor initially insists Belinda stay indoors, she’s eager to see what it’s like. They step out into the night (slash early morning) of 1952 Miami, outside the cinema from the pre-credits, albeit three months after Mr. Ring-A-Ding came to life. Since then, the theater has been locked shut, with the 15 patrons in the audience going missing; the projectionist, Reginald Pye, has stayed behind to act as caretaker, playing films to an empty room. They visit the diner across the street and meet the mother of one of the missing patrons, Mrs. Lowenstein, who fills in the backstory. They head into the cinema and Mr. Ring-A-Ding makes it clear he’s about to trap them in film before a Mr. Ring-A-Ding short stays playing on the screen. While he’s distracted, the Doctor and Belinda hot-foot it to the projection room where they meet Pye, who has been looking after the cinema patrons, all of whom have been trapped in a strip of film. Pye has been keeping Mr. Ring-a-Ding alive and appeased by playing movies for him every night. But the sinister cartoon has also given Pye something in return: He has a film of his late wife who Mr. Ring-A-Ding can bring back as a “real” person, at least for a few moments each night. Following on the theme of coercion from last week, the carrot is also a stick, since Mr. Ring-A-Ding also threatens to destroy that film if Pye steps out of line. Naturally, Mr. Ring-A-Ding isn’t just a beloved old-timey cartoon character but a god, one of the same pantheon as the Toymaker, Maestro and Sutekh. His real identity is Lux Imperator, or Lord of Light, and he's determined to consume all the light he can, including the most delicious (potential) meal of all — the atom bomb he’s been learning about in the newsreels. To prevent the Doctor and Belinda frustrating his plans, he manages to trap them in a cartoon. The Doctor and Belinda are turned into two-dimensional drawings, with two-dimensional minds and characterizations. In their panic, they confess their anxieties, including the Doctor’s worries he can’t get Belinda home. As they do so, they acquire physical depth until they return to their normal selves, and then break (okay, knocking over) the fourth wall into… someone’s living room. The Doctor and Belinda are greeted by a trio of Doctor Who fans watching the episode who are shocked and delighted to meet their heroes. The fans, Hassan Chowdry (Samir Arrian), Lizzie Abel (Bronté Barbé) and Robyn Gossage (Steph Lacey) explain, uh, Doctor Who to the Doctor. The season’s subconscious theme of Steven Moffat envy continues, with the trio saying their favorite episode is “Blink.” Robyn also points out that the end of the episode is pretty obvious given that celluloid is highly explosive. There’s even time for the fans to be called annoying — a facet they (like all “good” Doctor Who fans) will admit to with a heavy dose of self-awareness. The trio ready to kick the Doctor out as the episode hits the 30-minute mark, which means it’s time for the third act. But they’re also sad, realizing that they’re the fictitious ones, not the Doctor and Belinda, as they don’t have surnames. They know the characters that don’t have surnames are unimportant, incidental figures in the story that will die when the time travelers crawl back through the screen. (Aside: They do in the closing credits, something that Davies’ alluded to in his most recent column for Doctor Who Magazine talking about the realities of giving one-shot characters names for the credits.) The Doctor and Belinda return to the cinema, where the previously kind Mrs. Lowenstein has hauled a police officer in to arrest the pair for trespassing in a whites-only cinema. The Doctor fairly instantly calls BS, especially since the police officer is wearing a New York-style uniform: They’re still in the film, and when they break out, the Doctor and Belinda meet Lux / Mr. Ring-A-Ding once again. Lux magically summons up long lengths of filmstrips that act like ropes, wrapping them around his wrists and raising him up high. He turns on the projector which draws the Doctor’s regeneration out as light, projected onto Mr. Ring. A Ding. Belinda, meanwhile, heads off to a storage cupboard, pulls out lots of film and throws it on the floor. But Reginald the projectionist won’t give her the matches she needs to start the fire until, uh, the ghost of his wife, briefly returning as a solid person, hands him the matches. Belinda then blows a hole in the roof of the cinema big enough to expose Mr. Ring-A-Ding to sunlight, which causes him to exponentially grow until he’s not just bigger than the planet but bigger than the universe itself. Or something. In the daylight of Miami, Belinda asks the Doctor how exactly Lux / Mr. Ring-A-Ding was destroyed. “We’re 60 percent water and we can still drown,” he explains as the formerly trapped patrons of the cinema emerge from their three month imprisonment. The Doctor and Belinda have bonded over their shared worries, and Belinda is a lot more comfortable with her slightly longer route home. As they head into the TARDIS, Mrs. Flood greets the crowd and tells them if they want to see a really exciting sight, they should watch the ship disappear. Sadly, she adds, it’s a “limited run,” which will end on May 24th. BBC Studios / Disney / Bad Wolf Eight disconnected thoughts about “Lux.” Density Like “The Robot Revolution” before it, “Lux” is packed full of concepts and themes that could easily be the sole subject of a story. This thematic density has always been a part of Doctor Who — a show that has often worn its deep political and literary ambitions on its sleeve — but it can be both a blessing and a curse. Just think about the sheer number of ideas this one episode is playing with, touching upon: How time travel as a plot device can be implicated by race. How media habits and consumption have changed in the last century. How human nature hasn’t changed in the last century. How awful it is to be held hostage by your own desire. What it would be like if a fictional character discovered they were fictional. That’s a hell of a lot of stuff to get through in 45 minutes, even if you’re not going to explore any of them. Though it may be a thrilling high-wire act Davies is pulling off, the result doesn’t have anything weighty to say. Not that I expect or need every episode to be About Something In A Very Special Way, but these themes aren’t meant to be just window dressing. Ironically, and to contradict what I just wrote, I found “Lux” to be far more enjoyable than “The Robot Revolution.” Free of the burden of having to introduce Belinda and lay down the shape of this year’s overarching storyline, the episode is able to focus on just being itself. Everything here joins up in a more satisfying way, and the emotional beats, while rushed, at least make sense. Rhyming history As soon as Ncuti Gatwa was held aloft by moving filmstrips, I realized how closely the scene mirrored the conclusion of “The Devil’s Chord.” I’m not surprised, given both episodes feature the Doctor fighting a member of the Pantheon’s roster of rogue gods. After all, our heroes turn up in what is ostensibly the past of our living memory (‘60s last year, ‘50s here) to battle a god using pop culture as a vehicle (music then, cinema now). For the filmstrips here, Maestro dragged the Doctor and Ruby around Abbey Road with ribbons of music notation. Soft Elbows In the few times Doctor Who has acknowledged its fanbase, it’s with a loving elbow to their ribcages. It helps that the series is so tied to the UK’s cultural DNA that everyone is a fan, even if they’re not a fan. Perhaps more importantly, Davies, Moffat and Chibnall were all prominent fans before they had TV careers. All of us are capable of conceding we are (or can be) bloody annoying at times and insufferably smug at others. One thing did occur to me: All three times Doctor Who has acknowledged its fanbase — Whizzkid in “Greatest Show", the members of LINDA in “Love and Monsters” and here — the themes are the same. Doctor Who fans are always kind-hearted, a little bit annoying and they get taken advantage of by a bad faith figure (Captain Cook, Victor Kennedy and Lux). Isn’t that interesting? Importance A key trait of Ncuti Gatwa’s Doctor is his compassion, even going so far as to kiss a Roomba to apologize for turning it off. When Hassan, Lizzie and Robyn say they're "not important" as surname-less side characters, it irked me that the Doctor didn't push back.  Production Much like last week’s episode, “Lux” is wonderfully well-made with every quarter of the production team operating at their peak. Mr Ring–A-Ding is a triumph, capturing the rubber hose style of animation from that era utterly perfectly. The 2D version is great, and the 3D edition he tries to evolve into at the conclusion is the right sort of horrifying. Belinda After “The Robot Revolution,” plenty of fans online suggested Belinda knew a little more than she was meant to. Specifically, she knew the name of the TARDIS despite the Doctor calling it his spaceship earlier in the episode. At the start of “Lux,” Belinda says the Doctor is a Time Lord so his people should be able to fix the malfunctioning TARDIS. I can see why fans, trained on mystery box shows, would be intent on mining lines of dialog in this fashion. But I think they’re chasing shadows: Davies has never been that sort of writer and probably isn’t going to start seeding his dialog with hints that subtle now. The way I read it, the Doctor has probably gotten used to giving new friends an (off-screen) introduction of the basics. You could easily imagine a cut-for-necessity scene where the Doctor rattles off the whole “time lord with their own time and space machine” spiel. And you’d expect them not to race toward the more trauma-dump-y elements of their biography, like being the last of them still alive. Belinda was also surprised to see the TARDIS land in 1950s Miami, even after seeing it in space last week. Given the theme of the episode was Belinda slowly embracing her time with the Doctor it makes more sense. That said, it’s interesting that Davies’ specifically focused on the surnames of minor characters for his column in this month’s Doctor Who Magazine. Naturally, he was wrapping a tease for a future episode inside an anecdote about having to clear even minor character surnames with the show’s legal department. And when the Doctor meets the fans, Robyn points out she knows how the episode ends because she read the leak about it online. I should admit, too, that I read the fairly detailed leak about this episode that included the reveal of this fourth-wall-destroying scene. I would never suggest Davies is playing four-dimensional chess with the audience, but if the detailed leak of this episode came from the production office as a further tweak of the metafiction then, bravo. Queer representation The awning outside the cinema is advertising a Rock Hudson movie, and Belinda comments that she learned about the late actor on a HIV training course. He was one of the first people in the public eye to pass away from AIDS, causing a shift in public attitudes. Before Hudson’s death, the US had refused to sanction additional funds to support research into combatting the disease.  Doctor Who has shied away from directly addressing plenty of social issues during its long run, or even allegorically. Despite the vast number of queer people who were involved in its creation and production, such topics were treated as taboo. That the show can now make such a direct reference to Hudson feels refreshing, especially if it prompts some folks to read up on the issue. The politics of race There are better qualified writers who can discuss the issues around race and racism that the episode features. “Lux” is set in 1952, two years before Brown v. Board of Education, in a Miami that is segregated. It’s not the first episode of Doctor Who to deal with this, nor the first of Ncuti Gatwa’s tenure that has intentionally highlighted that the Doctor is played by an actor of color. I suspect that one moment in particular will provoke discussion: When Belinda is outraged to learn the diner is segregated. The Doctor shuts down her objections, saying that he has toppled worlds, and has sometimes lived in worlds and let them “topple themselves.” For the latter, his approach is to “shut up and shine,” suggesting he sits on the respectability politics-end of the spectrum. It’s perhaps here that we see the limits of what stories Doctor Who can tell given these events took place in our own recent history. The lead character can topple other worlds in any era, but given we’re all aware of human history, can’t act to rid the world of this injustice. Which affirms the theory that the show is fundamentally conservative in nature since one of the Doctor’s main driving forces is to protect the course of history as it presently is. Mrs. Flood corner Now we know Mrs. Flood can appear wherever the TARDIS is, so it’s likely she’ll be popping up in every episode, just like Susan Twist did last year. Here, she simply repeated her ominous threat that the Doctor’s time is running out, which is due to happen on May 24th. May 24th is when this season’s seventh and penultimate episode will air.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/doctor-who-lux-review-hope-can-change-the-world-190033447.html?src=rss

Lenovo’s ThinkPad P14s Gen 6 breaks new ground as its first AMD laptop with a 12-core Ryzen AI 9 HX Pro.

The 2025 NFL Draft is next week, and the front-runner for the No. 1 overall pick, University of Miami quarterback Cam Ward, is an anomaly. In any other year, the top prospect being a journeyman who attended three schools in five years and ended his career by losing the Pop Tarts Bowl would be nearly impossible. But now it may be the new reality of the college-to-pro transition. The impact of the transfer portal and name, image, and likeness (NIL) legislation means the traditional “stay or go pro” dilemma is no longer binary. There’s now a third path: Transfer strategically, build your brand, enhance your draft value, and collect NIL checks along the way—all while staying in college. The age of player mobility and monetization For decades, college athletes were not allowed to make money in any way, shape, or form related to their sport or likeness without sacrificing their amateur status. That changed in 2021, when NIL legislation empowered athletes to sign endorsement deals, monetize their social media, and collect appearance fees, ending the era in which players could lose eligibility for something as simple as eating too much pasta at a team banquet. Now, players in marquee positions at top schools can average between $75,000 and $800,000 in NIL dollars annually. In 2024, University of Colorado quarterback Shedeur Sanders led all college football with $6.2 million in NIL deals—something that likely factored into his decision to forgo last year’s NFL draft and return to Colorado for his senior season. Meanwhile, the transfer portal now allows players to transfer freely between schools without having to sit out a year, as was previously required (think free agency, but for college). Under these new rules, FBS scholarship transfers rose from 1,946 in 2021-22 to 2,303 in 2022-23, reaching 2,707 in 2023-24, according to NBC Sports. In 2023-24 alone, the total number of NCAA football players across all divisions who entered the portal exceeded 11,000. Already this year, more than 400 players have entered the spring portal since it opened on Wednesday, meaning more players are using it every year to take control of their college careers and future NFL prospects. Case study No. 1: Cam Ward Ward and Sanders, this year’s top two quarterback prospects, took different routes to the draft, yet are each a product of the new landscape. Ward finished high school as an unknown zero-star prospect who went to the only school that wanted him: the University of the Incarnate Word, an FCS program in Texas. Two years and 71 touchdowns later, having made a name for himself, Ward transferred to Washington State, further elevating his national profile over two seasons before declaring for the 2024 NFL Draft. The problem was that some experts didn’t even consider him a top-100 prospect at the time. So with the opportunity to improve his draft stock—and the promise of NIL dollars—he chose to return to school, transferring for a second time in three years, this time to Miami. As a Hurricane, Ward was a Heisman Trophy finalist and won the Davey O’Brien Award, given to the nation’s top quarterback. He also landed $2 million in NIL deals along the way while positioning himself as the potential No. 1 overall pick, where he is likely to match or exceed the $39.5 million fully guaranteed contract last year’s No. 1 pick, University of Southern California quarterback Caleb Williams, signed with the Chicago Bears. According to one NFL evaluator, had Ward stayed at Incarnate Word, as he would have in a pre-transfer portal world, he would likely be a fifth-round pick at best. Case Study No. 2: Shedeur Sanders Projected to go as high as eighth overall in the 2024 draft, Sanders, who transferred to Colorado from Jackson State before his junior year, passed on the NFL and returned to college, where he earned $6.5 million in NIL deals. The Atlanta Falcons selected Michael Penix Jr. eighth overall in that draft. Had Sanders been that pick, we can assume he would have received something akin to Penix Jr.’s four-year, fully guaranteed rookie contract worth $22.88 million with a $13.46 million signing bonus. This year, Sanders has been projected to go as high as No. 3 to the New York Giants, with whom he held a private workout this week. Should that happen, he could expect to receive at least what University of North Carolina quarterback Drake Maye received at the No. 3 slot last year—a fully guaranteed four-year, $36.63 million deal with the New England Patriots (with a $23.46 million signing bonus). If that’s how Sanders’s chips fall on Thursday, his net gain will be roughly $13.75 million in NFL contract dollars, plus the $6.5 million in NIL money, meaning he will effectively have netted more than $20 million just for staying in school. But Sanders’s gamble carries risk. Recent mock drafts show Sanders sliding, with some analysts predicting he could fall outside the top 10. If that happens, his decision to skip last year’s draft might prove a financial miscalculation, even with his NIL earnings. This is the calculus today’s college stars face—immediate pro security versus betting on themselves while earning NIL money. It’s a high-stakes game with career-defining consequences. Risky for players, good for the NFL NFL draft analysts project only 55 to 65 underclassmen in the 2025 draft, down from the typical 90 to 110 in previous years. The minimum base salary for NFL rookies for 2025 is $840,000, typical for late-round picks. Many of these players can, according to some NFL executives, likely achieve that in NIL dollars if they return to school. So, more mid-to-late-round picks are betting on themselves and staying in school to improve their stock while earning NIL money. This shift transforms the later rounds of the draft. Instead of raw underclassmen taking early swings based on potential, teams now find more experienced players who have exhausted their eligibility. NFL teams are embracing this new reality. The NIL and transfer portal era delivers more polished prospects with real-world business experience from managing personal brands and finances. The transfer portal creates natural experiments demonstrating adaptability across different systems and competition levels. Though scouting becomes more complex with prospects bouncing between programs, teams gain invaluable insights into character development, seeing how players handle wealth and fame before investing millions in draft capital. Beyond the NFL While NIL reshapes football’s talent pipeline, its impact on basketball—particularly women’s basketball—reveals how different sport economies create vastly different career decisions. Consider Olivia Miles, who was projected as the No. 2 prospect in the 2025 WNBA draft. Instead of going pro, Miles entered the transfer portal to play one final college season, leaving Notre Dame for Texas Christian University, and taking her lucrative NIL deals with her. If Miles were selected with the No. 2 pick in this year’s draft, she would have signed a four-year, $348,198 deal, an average annual value of $87,050. While her NIL valuation is undisclosed, the current top earner in women’s college basketball (Louisiana State University’s Flau’jae Johnson) has $1.5 million in NIL deals, far exceeding what Miles would make in the WNBA in 2025. Delaying her WNBA entry also helps Miles avoid a four-year fixed rookie contract while the league negotiates a new collective bargaining agreement. With the WNBA’s $2.2 billion media deal taking effect in 2026, players are seeking significant pay increases, and Miles is betting that rookies entering next year will receive substantially better compensation than those locked into legacy rookie contracts. Even USC’s JuJu Watkins, perhaps women’s basketball’s most talented player, has no financial reason to rush her ACL recovery and enter the WNBA draft early. Her NIL deals continue during rehab, providing security that previous generations of athletes never had. Cooper Flagg is a special case The case of Duke’s Cooper Flagg illustrates the stark contrast between men’s and women’s basketball. Flagg, just 18, is expected to be the No. 1 NBA draft pick after just one college season and could earn roughly $13.8 million as a rookie, escalating to $19.2 million by year four. After his rookie contract, he would be eligible for a five-year max extension worth an estimated $328.3 million, and if he makes an All-NBA Team along the way, that max extension would approach $400 million. If Flagg returns to Duke, experts estimate he could earn between $6 million and $8 million in NIL money. Given his earning potential in his rookie year and the possibility of delaying starting the clock toward a possible $400 million max extension, returning to school would be financially irrational, making Flagg an exception to what has otherwise become a popular rule among prospects. The future is now As the landscape continues to evolve and amateurism becomes more professionalized, the relationship between college athletics and pro leagues will follow suit. The traditional talent pipeline has been reengineered, and it will be on full display at Thursday’s NFL draft. Ward and Sanders aren’t just prospects. They’re prototypes of a new business model. Players now operate like startups, leveraging strategic pivots (transfers) and funding rounds (NIL deals) to maximize their valuation before acquisition (the draft). Ward’s journey from zero-star recruit to potential first-overall pick represents the ultimate minimum viable product transformation, while Sanders’s $6.5 million NIL portfolio demonstrates the power of calculated patience and brand development. The talent acquisition game in sports has changed forever. The only question remaining is which teams and players are creative enough to use that to their advantage.

Starbucks is serving up a delightful dose of nostalgia with its new Bearista Game Collection, a playful throwback that coffee fans and retro gamers alike are bound to adore. If you’ve ever wished your favorite café mascot would jump into the pixelated fun of classic arcade adventures, now’s your chance to see Bearista take center stage, no game tokens required. This lineup brings energy and whimsy straight to your daily coffee ritual. Channeling the magic of old-school 8-bit graphics, the Bearista mascot transforms into a lovable hero straight out of the golden era of video games. With its vibrant colors and fun pixel art, each item instantly sparks memories of button-mashing marathon sessions at the arcade. It’s a clever mashup of Starbucks style and video game nostalgia, making every sip or slurp a little more playful. Designer: Starbucks The collection is full of creative drinkware that captures the spirit of classic gaming and Bearista’s endless charm. The ceramic mug stands out with its raised color decal and debossed lines, giving you a textured feel and an extra pop of personality. Meanwhile, the stainless steel cold cup features a built-in silicone handle, perfect for those who want their drinks as cool as their style. For fans of bold summer vibes, the plastic cold cup is a showstopper. It pops with bright colors and a fun foil insert where Bearista appears to be on a mission: collecting coffee beans for the ultimate high score. The finishing touch is the adorable heart-shaped stopper in a 3D pixel style, an irresistible detail for collectors and anyone wanting to brighten up their day. One of the most magical pieces is the color-changing ceramic cup, which features a heat-sensitive decal that shifts hues as you fill it with your favorite hot drink. Watching the design transform feels like unlocking power-ups and discovering Easter eggs, and it’s sure to put a smile on anyone’s face, whether you’re starting your morning or powering through a busy afternoon. Collectors and fans should act fast, as the Bearista Game Collection is only available for a limited time across select Asia-Pacific regions, including Singapore, Malaysia, Hong Kong, and New Zealand. These region-exclusive pieces are bound to become sought-after treasures for Starbucks enthusiasts and retro aficionados alike. If you’re looking to add a playful twist to your coffee routine, you won’t want to miss out on this charming, pixel-perfect lineup. The post Retro Gaming Meets Coffee in Starbucks Adorable Bearista Game Collection first appeared on Yanko Design.

More personality – or just more complicated?

Plus: Apple will employ user data to improve Apple Intelligence, Comcast has a 5-year price lock, and a new laser skin-care tool arrives in the US.

Open-sourcing is definitely not something to rush into. Here are some pros, cons and general advice based on experience. Read More

Star Wars Outlaws will get its next story DLC, called A Pirate’s Fortune on May 15th, Ubisoft announced during Star Wars Celebration Japan yesterday. The company also revealed that the Nintendo Switch 2 version of the game will come out on September 4th. The expansion, free for Outlaws Season Pass holders and $14.99 otherwise, picks up after the base game’s main storyline. In the trailer, Vess breaks Hondo Ohnaka, a space pirate who first showed up in The Clone Wars animated series, out of jail and the two team up against an outfit called the Rokana Raiders and their leader, Stinger Tash. The DLC also adds the Miyuki Trade League, a new group that offers smuggling contracts that pay out in rewards for Vess’s ship, the Trailblazer. A Pirate’s Fortune also adds cosmetic items inspired by Star Wars: Skeleton Crew, including a speeder trophy and a new outfit for Nix, the adorable pet that accompanies main character Kay Vess throughout the game. And those who own the Ultimate and Deluxe Editions of the game will get Naboo Nobility and Desert Nomad cosmetic packs. This is the second story expansion for Outlaws since the game came out last year. Ubisoft brought smooth-talking smuggler Lando Calrissian into the game with its first DLC, Wild Card, back in November.

OpenAI has published a strategic report, AI in the Enterprise, detailing how leading organizations have integrated AI into their workflows. Drawing on partnerships with companies like Morgan Stanley, Indeed, Klarna, Lowe’s, BBVA, Mercado Libre, and OpenAI itself, the guide outlines a framework built on seven core lessons for adopting AI at scale. Unlike traditional IT deployments, enterprise AI adoption demands continuous iteration, deep customization, and tight integration with existing business systems. This blog summarizes the report’s key takeaways, emphasizing a technical and methodical approach over quick wins. 1. Begin with Structured Evaluation Morgan Stanley’s deployment began with “evals”—rigorous frameworks to benchmark AI model outputs. These evaluations assessed translation, summarization, and domain expert comparison to validate performance and safety. This structured approach enabled the firm to scale its AI usage: 98% of advisors now use OpenAI tools daily, and document access rose from 20% to 80%. 2. Embed AI in Core Product Experiences Indeed integrated GPT-4o mini into its job recommendation engine, allowing it to generate contextual explanations for why a job matched a candidate. This added transparency led to a 20% increase in applications and a 13% improvement in employer engagement. A custom fine-tuned model later reduced token usage by 60%, illustrating how thoughtful integration and optimization can scale impact efficiently. 3. Invest Early to Capture Compounding Benefits Klarna’s early AI investments have led to measurable improvements. Their AI assistant now handles two-thirds of support interactions, cutting resolution times from 11 minutes to 2. With 90% of employees using AI regularly, the organization has accelerated internal innovation and achieved $40M in projected profit improvements. 4. Fine-Tune for Specific Use Cases Lowe’s enhanced its e-commerce search engine by fine-tuning GPT-3.5 on proprietary product data. This improved product tagging accuracy by 20% and error detection by 60%. OpenAI emphasizes that fine-tuning is essential for domain adaptation, enabling models to reflect internal language, formats, and industry nuances. 5. Put AI in the Hands of Experts Rather than centralizing AI development, BBVA empowered employees to build custom GPT applications. In five months, over 2,900 custom GPTs were created to streamline processes in legal, compliance, customer service, and credit risk. This approach reduced time-to-value and ensured AI was applied where it was most needed. Mercado Libre tackled developer bottlenecks by building Verdi, an internal platform powered by GPT-4o. It allows teams to develop AI-powered apps through natural language while maintaining security and logic guardrails. Use cases include fraud detection (99% accuracy), multilingual product descriptions, and inventory optimization—demonstrating how AI tooling can expand developer capacity. 7. Set Automation Targets Early OpenAI’s internal use of automation showcases the impact of setting bold goals. A custom automation layer integrated with Gmail helps teams craft responses, retrieve data, and initiate workflows. Hundreds of thousands of tasks are now handled autonomously each month, freeing teams for more strategic work. Conclusion The AI in the Enterprise report makes a compelling case for structured, iterative AI integration grounded in real-world use. Rather than rushing adoption, OpenAI advises starting small, investing early, fine-tuning for relevance, and scaling from high-impact use cases. Across all seven examples, a common thread emerges: effective enterprise AI is built on disciplined experimentation, robust tooling, and empowering the people closest to the problems. For technical and business leaders, OpenAI’s playbook offers a clear and actionable blueprint for long-term AI success. Download the guide here. Also, don’t forget to follow us on Twitter and join our Telegram Channel and LinkedIn Group. Don’t Forget to join our 90k+ ML SubReddit. Asif RazzaqWebsite |  + postsBioAsif Razzaq is the CEO of Marktechpost Media Inc.. As a visionary entrepreneur and engineer, Asif is committed to harnessing the potential of Artificial Intelligence for social good. His most recent endeavor is the launch of an Artificial Intelligence Media Platform, Marktechpost, which stands out for its in-depth coverage of machine learning and deep learning news that is both technically sound and easily understandable by a wide audience. The platform boasts of over 2 million monthly views, illustrating its popularity among audiences.Asif Razzaqhttps://www.marktechpost.com/author/6flvq/Meta AI Released the Perception Language Model (PLM): An Open and Reproducible Vision-Language Model to Tackle Challenging Visual Recognition TasksAsif Razzaqhttps://www.marktechpost.com/author/6flvq/An In-Depth Guide to Firecrawl Playground: Exploring Scrape, Crawl, Map, and Extract Features for Smarter Web Data ExtractionAsif Razzaqhttps://www.marktechpost.com/author/6flvq/Meta AI Introduces Perception Encoder: A Large-Scale Vision Encoder that Excels Across Several Vision Tasks for Images and VideoAsif Razzaqhttps://www.marktechpost.com/author/6flvq/IBM Releases Granite 3.3 8B: A New Speech-to-Text (STT) Model that Excels in Automatic Speech Recognition (ASR) and Automatic Speech Translation (AST)

With Sony revamping the service back in 2022, PlayStation Plus has changed a lot in the last few years. Learning from the success of services like Xbox Game Pass and implementing a library of games players could download and enjoy for one fixed cost, it's quickly become a go-to spot to catch up on old classics, play major new AAA releases, and generally scratch entries off your backlog without breaking the bank.However, with such a wealth of games available on PlayStation Plus at any given time, you're spoiled for choice on where to start. So, to help you find some great games off the bat, here are a few of our recommendations for what to play on each PlayStation Plus tier right now.PlayStation Plus TiersFollowing PlayStation Plus' revamp, the subscription service was split into three separate tiers: Essential, Extra and Premium. So, let's quickly cover what each tier offers so you know what you're getting before you buy.Essential - Essential gives you all the benefits PlayStation Plus used to offer before the introduction of the Game Catalog. You get online multiplayer, a small lineup of free games selected by PlayStation each month and exclusive discounts. It's worth noting that this doesn't provide access to PlayStation Plus' game catalog. It costs $9.99 a month, $24.99 for 3 months, and $79.99 for 12 months.Extra - Extra is the step up from the Essential tier. It provides all the benefits of Essential plus access to the standard Game Catalog, which contains a selection of games released originally on the PlayStation 4 and 5. On top of that, you'll also be able to access the Ubisoft+ Classics collection. It costs $14.99 a month, $39.99 for 3 months, and $134.99 for a year.Premium - Finally, Premium is the highest tier available and includes everything from Essential and Extra. On top of that, you get access to the Classic Collection, which contains a range of emulated PlayStation 1 and 2 games, as well as cloud streaming and Game Trials, which let you play a selection of newly released games for a limited amount of time. It costs $17.99 for a month, $49.99 for 3 months, and $159.99 for a year.Does PS Plus Have a Free Trial?Unfortunately, none of the PS Plus tiers have a free trial you can test out. You'll need to pay for a monthly subscription to see if it's right for you. You can also check out the games available right now we've listed below.Now we've covered what each tier includes, let's get to what matters. What games should you be playing when you finally get your hands on the Game Catalog?Best New Games To Play on PlayStation PlusLooking to get started on some of the latest PlayStation Plus additions? Here are some highlights from the most recent batch of Game Catalog releases.Blue PrinceBlue PrinceSee it at PlayStationPrince of Persia: The Lost CrownPrince of Persia: The Lost CrownSee it at PlayStationLost Records: Bloom and Rage - Tape 2Lost Records: Bloom and RageSee it at PlayStationHogwarts LegacyHogwarts LegacySee it at PlayStationBlue PrinceNot only recently added to the PlayStation Plus Game Catalog but also a brand new release in of itself, Blue Prince is a critically acclaimed puzzler where you enter the shifting hallways of Mt Holly; a mysterious manner hiding an array of secrets. Concocting an unusual cocktail by combining roguelike elements with a puzzle game, you'll be tasked with searching an ever-changing mansion that's full of tricky puzzles to conquer, all the while uncovering a rich story through clues left behind by the former owners. Blue Prince has already garnered huge buzz since its release, with our own review saying "If The Witness, Portal, and Myst are already emblazoned on the Mount Rushmore of first-person puzzle games, I wouldn’t be surprised to see Blue Prince carved alongside them soon enough."Prince of Persia: The Lost CrownA hugely underrated hit from last year, Prince of Persia: The Lost Crown marked Ubisoft's grand return to one of its most beloved franchises, and it did not disappoint. Harkening back to the series' roots with a stylish 2D perspective, The Lost Crown is a Metroidvania that sees players battle their way through an interlinked world, taking the fight to enemies in intense, acrobatic combat and navigating precise platforming segments. In essence, it took everything that made the Sands of Time trilogy great, then reimagined and refined it in a 2D perspective, with our review noting that it was "a worthy successor to the best of the Prince of Persia legacy."Lost Records: Bloom and Rage - Tape 2Although technically part of February's PlayStation Plus lineup, Don't Nod's latest cinematic, moral-choice driven drama, Lost Records: Bloom and Rage, launched the second half of its campaign as free DLC earlier this month. Telling the tale of a group of rebellious misfits who uncover a mysterious supernatural phenomena during their teenage years, players take on the role of Swann as the story hops between a life-changing summer shared with her best friends in the 90s and a reunion between the group in the present day. As expected from Don't Nod, it features plenty of moral choices to fret over and an emotional coming of age story about found family, growing up and the regrets you try to leave buried in your past. If it's the kind of game that speaks to you, then it's definitely worth a look.Best Games To Play on PlayStation Plus ExtraFor those with PlayStation Plus Extra, here's a few recommendations for our favourite games currently available in the standard Game Catalog.God of War (2018)God of WarSee it at PlayStationGod of War RagnarokGod of War RagnarokSee it at PlayStationBloodborneBloodborneSee it at PlayStationDisco Elysium - The Final CutDisco Elysium - The Final CutSee it at PlayStationGhost of Tsushima: Director's CutGhost of Tsushima Director's CutSee it at PlayStationInscryptionInscryptionSee it at PlayStationShadow of the ColossusShadow of the ColossusSee it at PlayStationThe Last of Us: Part IThe Last of Us: Part ISee it at PlayStationUndertaleUndertaleSee it at PlayStationRatchet and Clank: Rift ApartRatchet and Clank: Rift ApartSee it at PlayStationDishonored 2Dishonored 2See it at PlayStationHollow Knight: Voidheart EditionHollow Knight: Voidheart EditionSee it at PlayStationReturnalReturnalSee it at PlayStationXCOM 2XCOM 2See it at PlayStationGod of War (2018) & God of War RagnarokIf you want to immediately dive into Sony's biggest and best AAA offerings, you can't go wrong starting with God of War (2018) and its sequel, God of War Ragnarok. Transforming the franchise's notoriously ruthless protagonist into a grieving father embarking on an adventure to scatter his wife's ashes with his son, God of War's recent reboot tells an immensely powerful story across its two critically acclaimed entries, reimagining Kratos as a distinctly human, flawed hero coming to terms with the weight of his past. Combine that with immensely satisfying, visceral combat, a creative adaptation of Nordic mythology and jaw-dropping visuals, and you have yourself a pair of absolute must-play adventures.BloodborneAs the cries for a remake or sequel make abundantantly clear, Bloodborne is a once-in-a-generation kind of RPG. Coming from the minds behind Dark Souls, Elden Ring and Sekiro, it's unsurprisingly a tough game, throwing players into a nightmarish Victorian realm swarmed by Cronenbergian monsters and tasking them with learning a combat style that's quick, precise and efficient to survive. But as with all of developer FromSoftware's releases, every area you conquer, secret you uncover and seemingly unbeatable boss you manage to topple brings a sense of satisfaction few games can rival. If you don't mind a steep learning curve, this Lovecraftian hellscape is among the best FromSoft has ever designed, and that's saying a lot.Disco Elysium - The Final CutThere are very few games quite like Disco Elysium. A surreal, otherworldly detective roleplaying adventure, it plants players in the boots of an amnesiac detective who has to solve the murder of a man found hanging behind a hostel. The problem is our hungover hero has no idea who he is, what he's supposed to be doing and, more crucially, is constantly hearing his emotions and thoughts warring for control in his head. It's a zany set up that leads to wholly unique adventure, as players explore and solve the case their way, building their stats, following leads and attempting to uncover key clues, with their actions affecting exactly how the story plays out. In short, it's one of the best RPGs ever made, and it's worth a try even if more technical roleplaying games aren't quite your cup of tea.Ghost of Tsushima: Director's CutSucker Punch finally answered the cries of players everywhere back in 2020. We'd been clamoring for a meaty, AAA samurai action extravaganza, and boy, did they deliver. Ghost of Tsushima not only immerses you in the fantasy of living out a classic samurai film from the perspective of its highly skilled hero; it takes that premise and turns it into a hyper-violent, immensely satisfying open-world adventure, as players fight to liberate the scenic island of Tsushima during the Mongol invasion. With stunning visuals, stylish combat, an emotional story and a vast world to explore, it's an easy recommendation, especially with its sequel, Ghost of Yotei, well on the way.InscryptionThe latest release from developer Daniel Mullins, Inscryption is one of the most original and utterly unique horror games of the modern era, which is surprising considering its a rougelike card game. Handed a deck of bizarre cards, you find yourself trapped in a small log cabin with an ominous stranger, forced to keep playing an unsettling tabletop game with him while you try to stack the deck in your favour and solve puzzles. But the longer you play Inscryption, the deeper the rabbit hole goes, leading you to discover there's far more to its simple premise than meets the eye. It's hard to talk about why its so special without spoiling its best kept secrets, so trust us and give it a go. We promise you won't regret it.Shadow of the Colossus (2018)The original Shadow of the Colossus is an absolutely unforgettable experience, and, somehow, Bluepoint's 2018 remake of the same name takes that legacy and manages to preserve, refine and sand off the rough edges to make it even better. Tasking you with exploring an eerie forgotten kingdom in search of 16 ancient monsters lying dormant among its ruins, Shadow of the Colossus is essentially a multitude of jaw-dropping boss battles stacked back to back. You chart a dying world and face off against towering foes, figuring out how to scale them and chip away at their weak spots to bring them crashing down. It's part puzzle platformer and part high-stakes action game, and the cherry on top is a mesmerising story that's told largely through atmosphere and the state of the world itself. It's a classic for a reason, and with the remake making it more accessible than ever, it's a very easy recommendation.The Last of Us: Part IIf you've owned a PlayStation for a little while, chances are you've already played The Last of Us' iconic first entry in some shape or form. But, if you haven't, The Last of Us: Part I is the definitive way to experience it. A from the ground up remake, Part I boasts visuals matching its absolutely stunning sequel, refined combat and AI, and plenty of major quality of life updates that make charting this apocalyptic hellscape even more intense, visceral and immersive. And that's without even mentioning that it's The Last of Us, so you'll be getting one of the best cinematic video game stories ever told. In short, if you haven't played The Last of Us before, Part I is a surefire addition to your download queue.UndertaleAbsolutely blowing up back in 2015 and amassing a ravenously passionate fanbase, Undertale is indie game royalty at this point, and it's not hard to see why. A heavily-meta riff on old school JRPGs that casts players as a child exploring a forgotten land teeming with quirky monsters, it initially seems like a sincere, emotional, tongue-in-cheek adventure with plenty of zany characters and heartfelt moments. But as you delve deeper into Undertale, you discover it's a game that reacts to how you engage with it. The more sinister you act within the game, the more you'll see the seedy underbelly and morbid secrets it's concealing beneath the surface. Whether your version of Undertale is a charming odyssey or a dark masterpiece, it's one of the most inventive games of the modern era, with a fourth-wall breaking story that simply has to be experienced.Ratchet and Clank: Rift ApartIf you want a pure summer popcorn flick that looks gorgeous on a 4k TV set-up, Ratchet and Clank: Rift Apart is easily a go-to pick. Insomniac's latest entry in its long-running action platformer series, it may be cliche to say, but Rift Apart truly is like playing a Pixar movie. And what's better, the entire thing is an absolute ton of fun, with satisfying shooting mechanics, rewarding exploration, and some of the best platforming in the series. If you want a charming adventure that runs, looks and plays like a dream, Ratchet and Clank: Rift Apart is a hearty slice of action platforming excellency.Dishonored 2Dishonored 2 is front to back one of the best immersive sims ever made. From the moment you step foot on its sun-drenched but deeply corrupt shores, the coastal city of Karnaca is filled to the brim with inventive ideas, both through its dual protagonists' varied skill sets and the way they can interact with the world itself. From offering you a range of shadowy supernatural powers that you're welcomed to experiment with and combine to pull off creative kills, to the way each mission constantly reveals new routes to seek out your targets and execute the ultimate assassination, no one does it quite like Arkane, and this stealth action masterpiece is truly their magnum opus. So, if you want to dive into one of the last generation's finest offerings, do yourself a favour and get Dishonored 2 downloaded. Hollow Knight: Voidheart EditionEver wondered why "Silksong" trends every single time a publisher holds a game showcase? Well, it's because its predecessor, Hollow Knight, was so damn good. This action RPG casts you as a silent, sword-wielding bug venturing through a dark, forgotten kingdom on a quest to cleanse it of an infection that violently transformed its inhabitants. It's the set-up to a darkly beautiful masterclass in 2D metroidvania design, as our small but mighty hero takes on fearsome foes in incredibly challenging combat encounters while exploring, growing stronger and learning exactly how this kingdom fell to ruin. If you want to join the agonising wait to finally see Silksong hit shelves, get this downloaded and be prepared to lose all your free time until you hit the credits.ReturnalOne of the most underrated first-party games released in the last few years, Returnal is a roguelike shooter that's tough as nails but among the most satisfying games you'll ever learn to master. Planting you in the boots of Selene, a pilot who crash lands on a mysterious alien planet, you'll find yourself stuck in a time loop with only one escape route: fight your way through hordes of aliens to earn your freedom. What follows is a symphony of frantic, first-person bullet hell action, as players fight for their lives while bolstering their gear on each run, all in an attempt to push through the onslaught of monsters blocking their path. When you combine that with a very effective psychological horror story, this is a gem that you can't miss.XCOM 2If you love strategy games, XCOM 2 is among the finest the modern era has to offer. Firaxis' second foray into rebooting its classic series, this masterclass of a sequel sees players wage war across the tattered remains of Earth in a bid to rid it of its invading alien overlords. And, as expected from XCOM, that means building a team of personalised soldiers you begin to invest in and care for across dozens of hours before watching them be unceremoniously torn to shreds by a pack of ravenous chryssalids. XCOM's strength has always been its ability to organically create stories through the harsh consequences of its intense, fast-thinking tactical strategy gameplay, and XCOM 2 absolutely doubles down on that.Best Games to Play on PlayStation Plus PremiumIf you're subscribed to PlayStation Plus' highest tier, here's a few extra games you should check out that are exclusive to the Classics Collection.Sly Cooper and the Thievius RacoonusSly Cooper and the Thievius RacoonusSee it at PlayStationSly 2: Band of ThievesSly 2: Band of ThievesSee it at PlayStationSly 3: Honor Among ThievesSly 3: Honor Among ThievesSee it at PlayStationApe EscapeApe EscapeSee it at PlayStationApe Escape 2Ape Escape 2See it at PlayStationDino CrisisDino CrisisSee it at PlayStationJak and Daxter: The Precursor LegacyJak and Daxter: The Precursor LegacySee it at PlayStationJak 2: RenegadeJak II: RenegadeSee it at PlayStationJak 3Jak 3See it at PlayStationLocoRocoLocoRocoSee it at PlayStationLocoRoco 2LocoRoco 2See it at PlayStationDark CloudDark CloudSee it at PlayStationTimeSplitters 2TimeSplitters 2See it at PlayStationThe Sly Cooper TrilogyIf you want to play a trifecta of bonafide PlayStation 2 classics, Sucker Punch's Sly Cooper trilogy is absolutely among the Classics Collection's top shelf offerings. Widely remembered as one of the most colourful and character-filled mascot platformers of its day, each game has you take on the role of Sly Cooper: the titular raccoon thief who pulls off daring heists with his group of loyal friends. Sneaking through wacky levels, snatching treasure and taking down zany bosses, the trilogy still holds up to this day, and is an easy recommendation for those wanting to relive their childhoods or discover why the series still has such a passionate following all these years later.Ape Escape & Ape Escape 2Japan Studio recently had its most successful hit to date, with Astro Bot going on to win multiple game of the year awards and becoming a major success, and if you liked the studio's recent platforming nostalgia tour, it's well worth a trip down memory lane to revisit one of the their best former franchises. Ape Escape and its sequel see players take on a simple quest: enter a series of small open levels to catch mischievious apes that have broken free and are causing havoc. However, that simple concept soon unravels into utter carnage, as players tour bright, colourful environments while learning to outsmart their zany primate counterparts and send them hurtling into a well-placed net. Both games are pure, unbridled fun, and are well worth a play if you have the hours to spare.Dino CrisisEver wondered what Resident Evil would be like if, instead of facing off against the shambling undead, you were pitted against dinosaurs? Well, Dino Crisis went ahead and answered that very specific question all the way back in 1999. Bringing all of the fixed camera angles, the tense survival horror action and the frantic resource management of the original Resident Evil games, it pitted you against blood thirsty dinosaurs roaming the halls of a mysterious research facility. In essence, it's Resident Evil meets Jurassic Park, and if that concept understandably sounds awesome to you, well, this is well worth investing a few hours to see if it clicks.The Jak and Daxter TrilogyWhile Naughty Dog may be remembered today for the cinematic setpieces and emotional stories of The Last of Us and Uncharted series, they also have a legacy of creating some of the finest platformers of the PlayStation 1 and 2 era. And if you want to get a taste of exactly why they earned such a stellar reputation, The Jak and Daxter trilogy is a great place to start. All three entries are some of the most finely designed and hugely fun platformers of their era, boasting imaginative open worlds, tons of collectables to find and, in the case of Jak 2 and 3, even some experimentation with Grand-Theft-Auto-esque mechanics and systems. They're all well worth a play if you're looking to indulge in some beloved PS2 hits.LocoRoco & LocoRoco 2Two of the best games to launch on the PSP, LocoRoco and its sequel are essentially pure, unfiltered joy condensed into two superb video games. Playing a small colourful blob across a series of 2D worlds, you don't control the movement of your character, but instead the angle of the screen, tilting it right or left to maneuver your way to the finish line while jumping and dividing your character into smaller blobs. It's a simple concept, but the amount Japan Studios does with this base premise is sensational, creating a series of inventive puzzles and platforming sections which show just how malleable the idea can be. If you never got to experience either of the LocoRoco games on your PSP back in the day, it should definitely be on your radar.Dark CloudIf you're looking to catch a game you may have missed upon release, then Dark Cloud is easily one of the most underrated gems on the entire platform. This PlayStation 2 cult classic dungeon crawler has one of the most compelling gameplay loops of its generation. The majority of the game is spent delving into procedurally generated dungeons, fighting enemies while upgrading your gear and searching for resources. However, once you leave these dungeons, you use the resources to repair the protagonist's destroyed village, stitching together both the hack and slash dungeon crawler and town builder genres as you try to keep your villagers happy and reassemble your home base. Considering Dark Cloud never found its true audience back in the day, it's definitely worth diving into now to see exactly what you missed.TimeSplitters 2If you want to take a trip back in time to one of the best shooters of its day, TimeSplitters 2 is a chaotic, tongue-in-cheek multiplayer carnagefest that absolutely holds up all these years later. Set across a range of time-warped zones, TimeSplitters was renowned for its chaotic arena-based showdowns and its range of wacky characters, leading to matches where you'd venture through the halls of a futuristic space station as a snowman with an AK-47 just for a monkey with a rocket launcher to blow you to smithereens. If that very specific scenario appeals to you, then it's absolutely worth spending a few hours checking it out.What Games Are Coming to PlayStation Plus In The Future?As of right now, we're still waiting to hear what's next for the PlayStation Plus Catalog. PlayStation usually announces what games will be hitting the service around two weeks in advance, so we'll be sure to update this section when we know more!For now, the newest games to launch on the service include The Lost Records: Bloom and Rage - Tape 2, Hogwarts Legacy, Blue Prince, Alone in the Dark 2, and EA Sports PGA Tour. PlayStation Plus Essential members can also redeem three new games from now until May 5. The current titles available to claim are: RoboCop: Rogue City, The Texas Chainsaw Massacre, and Digimon Story: Cyber Sleuth - Hacker's Memory.Callum Williams is an IGN freelancer covering features and guides. When he's away from his desk, you can usually find him obsessing over the lore of the latest obscure indie horror game or bashing his head against a boss in the newest soulslike. You can catch him over on Twitter at @CaIIumWilliams.