Table of Contents Table of Contents Dead Island Halo 3 Gears of War Assassin’s Creed: Revelations Super Smash Bros. Ultimate Final Fantasy 7: Remake The art of the video game trailer is a delicate one. A trailer needs to get people excited to play an upcoming video game, while ideally being representative of what that game will actually be. However, it has become clear that plenty of trailers — at least the ones without gameplay — are more interested in generating hype than being especially faithful. These are our first glimpses at the world, characters, and maybe even bosses of a game, but presented like a short film. Because trailers can be so different from what the final game becomes, we wanted to find the best video game trailers judged only on their effectiveness as trailers and not take into consideration how accurate or good the game they are advertising was. It is just as likely that a terrible game and one of the best games of all time will have an amazing trailer. After digging through the archives of hundreds of video game trailers from every console generation, we’ve come up with a list of the best video game trailers ever made. Recommended Videos Where else could we start than one of the most infamous trailers ever released? There had been plenty of “artsy” trailers before Dead Island, and we will talk about them later in this list, but something about this one felt different. The structure of the trailer mostly being shot in reverse of a family fighting — and losing — to survive against an oncoming zombie horde was gripping and emotional despite seeing how it would all end up from the start. It felt distinct from any other zombie game at the time, which were all about action or horror. Dead Island chose to feel more personal and melancholic. The soundtrack here alone still gives us chills. As a short film, it is a masterfully crafted and effective piece of media. If you were hoping the game would be anything like this trailer, though, then you could make a strong case for it being false advertising. Related The marketing cycle for Halo 3 was unreal. If you weren’t there to experience it, it is hard to describe just how ever-present this game was, even in the mainstream. The tagline for the game was simply “Believe,” and of all the trailers we got for the game, the one that we still think about shares that simple title. Instead of making a CGI, gameplay, or live-action trailer (which Bungie still did, of course), this trailer was made using a diorama. A sullen piano track guides the camera across various scenes, from exhausted, wounded, and terrified marines to Brutes getting blasted by explosives and Hunters tearing through human resistance. Despite there being no movement, it is incredibly dynamic and shows a deeper layer to this desperate war than you get behind the visor of a super soldier. We close on a shot of our hero, Master Chief, apparently defeated in the hands of a Brute. The only motion in the trailer is Chief lifting his head before “Believe” comes on screen. Perfect. Before Dead Island, Gears of War was the first game to craft a trailer that ended up being a radical departure from the game. Yes, the world of Gears was incredibly dire and hopeless, but that emotion typically took a backseat to the bombastic firefights and macho banter between the tank-like characters. This trailer, on the other hand, painted the world as it would feel if it weren’t a video game. The cover of Mad World was used to incredible effect as Marcus wanders through a delapitated city, stalked by monsters. It really sells the feeling of desperation and hopelessness of that world where monsters are, in fact, real. The series would attempt to recreate this tone with its two sequels to various effect, but this first attempt was the one that inspired the trend. Say what you will about Ubisoft, but that company knows how to make a killer trailer. The Assassin’s Creed games, in particular, have had some of the most stunning and well-directed trailers of all time, with Assassin’s Creed: Revelations being the peak. Unlike the last few entries, which featured slow and mournful soundtracks, this one uses the upbeat tempo of a WoodKid track. It is another instance of showing the end first before cutting back to show an aged Ezio traveling across land and sea to where the series first began. After shrugging off an arrow, an action sequence that would make Zack Snyder blush kicks off to show the insane fight choreography and brutality of the combat. At the very end, we get the promise of the game tying everything back to the origins as Ezio sees a vision of Altair beside him while a noose is tied around his neck. Before every new Smash game, we always ask, “Who’s going to be in it?” Things were a little different when we learned about Super Smash Bros. Ultimate for the Nintendo Switch because we all assumed that we would be losing characters. After all, there was no way we could get the entire roster from Smash for Wii U, especially the guest characters like Snake, Ryu, and Cloud in Ultimate, right? Well, Nintendo left no room for doubt when it released the Everyone is here! trailer. It starts out slow, going over the classic characters we all expected and numbering them, but around halfway through, after confirming Cloud and Snake, it drops the bomb that “Everyone is here!” The trailer doesn’t just show us everyone from this insanely huge roster, but gives each character a moment to shine and show off their personality or moveset for a moment. No matter who you are a fan of, you get at least one moment to feel seen by this trailer. Super Smash Bros. Ultimate proved it was worthy of that subtitle with this trailer alone, and someone only got better with each character it added after the fact. One of our favorite types of trailers are the ones we can’t quite place at first. We love those opening few moments as we search for clues and make guesses as to what it could be, or if it is just something completely new. That’s how the reveal for Final Fantasy 7: Remake was in 2015. At this point, fans had been jerked around back and forth on whether or not such a thing could even be done, so even when we saw the giant pipes running through a metropolotin city, we didn’t want to get our hopes up. The narration was likewise ambiguous. And then we saw the train and playground with that ominous bass chord sting leading to that trilling piano. If you weren’t there for it, we highly suggest looking up reactions to this trailer and watching the realization hit people once they realize that, yes, Final Fantasy 7: Remake is happening. Or, as the narrator concludes, “But let us embrace whatever it brings, for they are coming back. At last, the promise has been made.” It is hard to imagine another trailer speaking to any group of fans as strongly as this one for a long, long time.

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Getting zapped Industry groups are not happy about the imminent demise of Energy Star The program has saved consumers billions of dollars since its inception. Marianne Lavelle, Inside Climate News – May 10, 2025 7:07 am | 32 Credit: Joe Raedle/Getty Images Credit: Joe Raedle/Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more It’s a voluntary program launched during a Republican administration, endorsed by manufacturers and well-recognized by U.S. consumers, who have saved an estimated $500 billion over the past 33 years guided by its familiar blue label. But President Donald Trump’s administration has decided the Energy Star program has got to go. CNN and The Washington Post first reported the plan to eliminate the program that certifies the most energy-efficient appliances and buildings with the Energy Star label. Knowledgeable sources have confirmed to Inside Climate News that Environmental Protection Agency staffers learned the details at an internal meeting earlier this week. The EPA press office, when asked about Energy Star, did not comment directly about the program, but noted the reorganization of the agency that EPA Administrator Lee Zeldin announced last Friday. “With this action, EPA is delivering organizational improvements to the personnel structure that will directly benefit the American people and better advance the agency’s core mission, while Powering the Great American Comeback,” EPA’s press office said in an email. Because Energy Star has had strong support across the political spectrum and from industry as well as environmentalists, some close observers are struggling to understand the Trump administration’s motivation for eliminating it. Steven Nadel, executive director of the nonprofit American Council for an Energy-Efficient Economy, thinks Energy Star simply had the misfortune to be located inside EPA’s Climate Protection Partnership Division, and that Zeldin is eliminating offices with the word “climate” in its name. “I’m not sure they totally thought it through,” Nadel said. But Joseph Goffman, who headed up air pollution programs at EPA under President Joe Biden, thinks the decision aligns with the Trump administration’s other actions—its regulatory rollbacks, its cuts in personnel and its clawing back of clean air and water grants. “What I think we’re looking at here is an absolute distillation of the ideology of this administration, which is a thoroughgoing hostility to anything that the government does that helps people,” Goffman said. “If you want to destroy the relationship between the public and government, you’re going to target the Energy Star program.” One of Bush’s “points of light” Energy Star was first established under President George H.W. Bush’s administration in 1992, the year of the Earth Summit in Rio, where nations around the world first joined in a framework convention to address climate change. That international treaty, at Bush’s urging, relied on voluntary action rather than targets and timetables for reducing greenhouse gas emissions. Back at home, the Energy Star program, too, was a way to encourage, but not force, energy savings. “It was kind of one of his thousand points of light,” Nadel said. “He didn’t want to do serious things about climate change, but a voluntary program to provide information and let consumers decide fit very nicely into his mindset.” At first focused just on personal computers, monitors and printers, Energy Star expanded over the years to cover more than 50 home appliances, from heating and air conditioning systems to refrigerators, washers and dryers and lighting. Beginning in 1995, Energy Star certification expanded to include homes and commercial buildings. A Republican-controlled Congress wrote Energy Star into law in a sprawling 2005 energy bill that President George W. Bush signed. It is not clear that the Trump administration can eliminate the Energy Star program, which is administered by both EPA and the Department of Energy, without a new act of Congress. In a report to mark the 30th anniversary of Energy Star in 2022, the Biden administration estimated the program had achieved 4 billion metric tons of greenhouse gas reductions by helping consumers make energy-efficient choices. Nadel said the impact in the marketplace is visible, as companies increase the number of product choices that meet Energy Star standards whenever a new standard is adopted by EPA through a public notice and comment process. The nonprofit Alliance to Save Energy has estimated that the Energy Star program costs the government about $32 million per year, while saving families more than $40 billion in annual energy costs. Eliminating the program, Nadel said, “is million-wise and billion foolish.” “It will not serve the American people” Word of Energy Star’s potential demise began to circulate weeks ago. On March 20, a wide array of manufacturers and industry associations signed on to a letter to Zeldin, urging him to maintain the Energy Star program. The groups, including the U.S. Chamber of Commerce; the Air Conditioning, Heating, & Refrigeration Institute; and the Association of Home Appliance Manufacturers released their letter publicly this week. It called Energy Star “an example of an effective non-regulatory program and partnership between the government and the private sector.” Companies that have invested in making more efficient products are faced with the loss of the Energy Star brand as a marketing tool. The Energy Star logo has helped them make the case, with the government’s support, that the initial higher cost of efficient appliances will be offset over time in reduced water and energy consumption. “Eliminating it will not serve the American people,” they wrote. “In fact, because the Energy Star brand is highly recognizable to consumers, it is likely that, should the program be eliminated, it will be supplanted by initiatives that drive results counter to the goals of this administration such as decreased features, functionality, performance, or increased costs.” The Energy Star program has weathered at least one high-profile controversy in recent years. The Biden administration briefly considered a plan to eliminate Energy Star certification for most natural gas appliances, in order to drive consumers toward greater use of electrified options. But the American Gas Association and other groups representing the natural gas industry successfully fought that proposal. Over the years, the conservative Heritage Foundation, best known for its role in organizing the Project 2025 roadmap, has called for the government to get out of public-private partnerships like Energy Star. Heritage argued the role should be taken over by a nonprofit entity outside the government. But Goffman says he never encountered any serious constituency that was opposed to the Energy Star program in his time in government, which spanned the Obama administration as well as the Biden years. “The engine of the Energy Star program is the willing participation of businesses to participate in it,” he said. “Consumers, taxpayers and businesses are what make the Energy Star program real, by using the information it provides.” Nadel said that he doubts that a non-government efficiency labeling program would have the consumer trust Energy Star has built. A 2022 survey showed the Energy Star brand is recognized and understood in 90 percent of U.S. households. This story originally appeared on Inside Climate News. Marianne Lavelle, Inside Climate News 32 Comments

China has kept refining the J-10 fighter jet. Noel Celis/AFP/Getty Images 2025-05-10T13:10:38Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? The Chengdu J-10C jet is a key component of China's air power strategy. The jet is easily manoeuvrable in dogfights. The J-10C is being used in the ongoing India-Pakistan conflict. China's Chengdu J-10C fighter jet, also known as the "Vigorous Dragon," has come to prominence following its involvement in this month's conflict between India and Pakistan.The single-engine, multirole aircraft flown by Pakistan's air force was involved in the shooting down of several Indian fighter jets this week, Pakistan's foreign minister said on Wednesday. Some of the downed Indian aircraft included the French-made Rafale fighter, according to the Pakistan government's news agency. President Donald Trump said on Saturday that India and Pakistan has agreed a "full and immediate cease-fire" following US mediation.About 80% of Pakistan's military gear is made by China. The country received its first batch of the jets — upgraded versions of the original J-10 — in 2022. They can carry bombs, air-to-air missiles, and rockets.Relentlessly upgraded since its debut in the 2000s, the J-10 is Beijing's answer to Western light fighters such as the American F-16 and Sweden's Saab Gripen.The Chinese-designed and manufactured jet could prove to be a game changer on the global arms market.David Jordan, a senior lecturer in defence studies at King's College London, told Business Insider: "Think of the J-10C as roughly equivalent to a late-model F-16, but with some features — like its long-range missile suite — that could give it the edge in certain scenarios."The J-10 was China's first major attempt to produce a modern, homegrown combat aircraft. It entered service in 2004 as the J-10A, a single-engine, multirole fighter with a canard-delta wing configuration — a design choice that prioritizes agility over stability, giving it manoeuvrability in dogfights.The J-10 was designed to be flexible and equally capable in air-to-air combat and ground-attack missions. It can carry a mix of precision-guided bombs, anti-ship missiles, and medium-range air-to-air weapons. While ultimately a homegrown Chinese project, it drew inspiration from abroad, including input from Israeli designers and Russian engine tech.By 2008, the upgraded J-10B had been given a redesigned intake to reduce radar visibility, the addition of a passive infrared search and track sensor, digital radar warning receivers, and a revamped cockpit featuring full-color multifunction displays and a wide-angle heads-up display. Pakistan said its Chinese-made J-10Cs took part in the response to India's strikes. Photo by AAMIR QURESHI/AFP via Getty Images The J-10C, which started rolling off production lines around 2015, marked another big step forward. This version introduced an AESA radar — a significant leap that boosted detection range, targeting precision, and electronic resistance. It also brought in datalink systems, satellite comms, missile approach warnings, and tweaks to reduce radar signature even further. The fighter still has a Russian-made AL-31F engine, which is seen as a limiting factor, but more recent versions are reportedly testing the Chinese WS-10 engine.The Pakistan-Indian conflict is one of the first times the jet has been used in live combat.Chengdu Aircraft Company stock soared by more than a third this week on the Shenzhen stock market, suggesting investor confidence in the J-10C.Jordan said: "You may well see a very viable competitor to Western products entering contests for the purchase of new fighter aircraft," added Jordan.That could pose a challenge for Western defence manufacturers, he added. Although the J-10C is not China's most advanced fighter — that distinction belongs to the fifth-generation stealth J-20 — it may well be the most commercially viable. Recommended video

At the dawn of the Covid pandemic, I wrote a newsletter about the approaching virus that highlighted what I saw as the biggest risk: that the question of whether to take Covid seriously would become a partisan political issue. To tackle something this big, I wrote, we’d have to all be on the same page.As a country, we have vastly more capacity to grapple with difficult challenges and complex tradeoffs when those issues haven’t been subsumed into partisan politics, so I was relieved at the time that Covid hadn’t become a partisan issue. It seemed to me that we could handle it as long as we worked hard to keep things that way.That didn’t work out that way, of course. I’ve had this story on my mind because, over the last few years, I’ve watched as the rapidly falling rates of family formation in the US — and much of the rest of the world — go from a niche issue to a mainstream issue to an increasingly partisan issue. And that stands to be a tragedy, just as Covid’s politicization was a tragedy. Ensuring that our economy and society support people in deciding whether they want children, and the ability to have as many children as they want, is way too important to surrender to the culture wars. And yet that’s where we seem to be headed.Yes, it’s good when people are able to have lots of childrenJust about everywhere you look, birth rates are collapsing. Many demographers thought that the global population would stabilize around mid-century. But that’s now looking increasingly unlikely. Instead, the world’s population is expected to actually start shrinking worldwide this century, potentially as soon as 2060.RelatedYou might wonder: What’s the big deal? Wouldn’t fewer people mean fewer demands on resources, more space and opportunity for everyone else?But the economics of population don’t work this way. An aging and shrinking population means a massive decrease in expected quality of life in the future. It means a smaller working population will be supporting a larger elderly population. It means there will be fewer people to do all of the things that don’t technically need to be done, but that make life richer and more interesting. And a shrinking population doesn’t represent a one-time adjustment, but a dimming state of affairs that will continue to degrade until something reverses it. Surely, though, this would still be better for the environment, right? No. Richer societies are better positioned to combat climate change, and while we have been headed in the right direction, with rich countries’ per capita emissions falling rapidly over the last decade, that progress would be likely to reverse in a fiscally overburdened, rapidly shrinking society. In many ways, the most environmentally destructive civilizations in our history were the poorer, early industrial ones, and returning to that state shouldn’t be heralded as a good sign for the environment.But this looming demographic crisis, one every bit as real and serious as climate change itself, has been met so far with significant ambivalence, if not outright denial. Part of the reason is that many of us grew up being warned about the opposite scourge of overpopulation. And part of the reason is growing political polarization. As my colleagues Rachel Cohen and Anna North have written, there’s been a surge of interest in falling birth rates on the right. Elon Musk tweets about it (and reportedly pays an enormous number of women to impregnate them); a Natalist Con in Austin recently featured some good, serious discussion of these issues, but also some fairly awful right-wing provocateurs. The significant right-wing interest in pronatalism has many liberals convinced it’s a stalking horse for the end of women’s rights, and not worth taking seriously except to rebut.But this is simply wrong. I will never forgive Elon Musk for the damage he did to PEPFAR, but if he accurately says the sky is blue, that doesn’t suddenly make it red. It makes no sense to refuse to participate in the conversation about one of the biggest issues of the next few decades because most, though not all, of the people currently talking about it have distasteful politics. Rather, that’s all the more reason to talk about it.Taking family formation seriously doesn’t make you a eugenicistOne of the most important triumphs of the modern era is that, for the first time in history, people have meaningful control over when and whether they have children. That is a social good on which we absolutely shouldn’t compromise. No one who doesn’t want children should have to have them, and any pronatalist who makes anything like that argument should be ignored.But there are a lot of policies around population that add to freedom, will make people’s lives materially better, and give them more choices that align with other liberal priorities and would likely increase birth rates. Americans right now have fewer children than they say they want, and figuring out a way to close that gap would all by itself produce a more stable population. No single policy is a silver bullet — not even close — and the whole suite of them would be very expensive. But it arguably wouldn’t be as expensive as the costs of failing to address this, and marginal efforts do produce marginal improvements.And there are lots of potential progressive wins that could be connected to pronatalism: less expensive housing, universal pre-K, support for new parents, better schools, and more affordable healthcare. If a shared interest in helping more people start families helps build a broader coalition for that very progressive-friendly political work, that’s a good thing.Beyond any specific policy prescription, though, I think population is a very real problem, and it is corrosive to pretend otherwise. A largely stable population would be okay. A population that shrinks somewhat and then stabilizes would also be fine. A population halving every 50 years is absolutely not going to be fine. We should all be proactively working to ensure that does not happen, and that means not ceding one of the most important issues we face to the worst people in politics.A version of this story originally appeared in the Future Perfect newsletter. Sign up here!You’ve read 1 article in the last monthHere at Vox, we're unwavering in our commitment to covering the issues that matter most to you — threats to democracy, immigration, reproductive rights, the environment, and the rising polarization across this country.Our mission is to provide clear, accessible journalism that empowers you to stay informed and engaged in shaping our world. By becoming a Vox Member, you directly strengthen our ability to deliver in-depth, independent reporting that drives meaningful change.We rely on readers like you — join us.Swati SharmaVox Editor-in-ChiefSee More:

There’s a boom in popularity of robot vacuums on store shelves, and choosing the right one can be quite a challenge. Among experts, there’s near-unanimous welcome that Roborock is one of the best contenders out there. Roborock’s “Q” series has particularly been well-praised for its value for money, and the latest Roborock Q8 Max carries on this tradition. Amazon is now offering this great version at its all-time lowest price of just $259, which is a massive 57% discount from its initial price tag of $599. It’s a great opportunity, and this is one of our favorite models. Now, almost all new Roborock vacuums are sold above $1,000 which makes this Q8 Max an even better deal. See at Amazon Vacuum and Mop Roborock Q8 Max has a great 5,500 Pa HyperForce suction system, which is triple that of a typical robot vacuum. It is capable of effortlessly scooping up dust, crumbs and even tough pet hair on carpets and hardwood floors with equal ease. The Q8 Max also has Roborock’s groundbreaking DuoRoller brush mechanism-two rubber rollers that rotate in opposite directions to pick up more dirt and prevent hair from becoming tangled as often by 20%. But the Roborock Q8 Max is not just a vacuum: It mops and vacuums in one, complete with a 350ml water tank and 30 adjustable water flow levels to tackle everything from loose dust to embedded dirt. The mop part is merely removable so that you can switch between modes or use them sequentially on each other for a deeper clean. It has a large 770ml dustbin so you won’t be having to empty it nearly as often and the battery life is just as good: up to 240 minutes of usage on a single charge which is long enough to clean up to 300 square meters. Roborock is also very popular for its PreciSense LiDAR technology: it maps your home accurately and quickly getting familiarized with the layout and adapting cleaning routes for optimal efficiency. The robot can hold up to four independent floor plans so it’s perfect for multi-level homes-just place it on a new floor, and it’ll know where it is right away. The Q8 Max also uses advanced obstacle avoidance, sensing and avoiding chairs, cables, and even toys that would send less advanced robots stumbling. You can set no-go zones and virtual walls through the Roborock app so you have complete control over where and how it cleans. The Roborock app itself is simple to use and feature-packed: You can schedule cleanings, customize settings, monitor the robot’s progress in real time, and even view a 3D map of your home. Voice control is also supported through Alexa, Google Home, and Siri. The Q8 Max is as hands-free as possible and automatically goes back to its base to charge and, in the case of the Q8 Max+ model, even emptying its own dustbin for complete autonomous use. If you’re looking for a reliable and ultra performing robovac, this is the one you should go for. See at Amazon

Quartiershaus am Stadtbalkon / feld72Save this picture!© Hertha HurnausResidential Architecture, Buildings•Vienna, Austria Architects: feld72 Area Area of this architecture project Area:  3500 m² Year Completion year of this architecture project Year:  2023 Photographs Photographs:Hertha Hurnaus More SpecsLess Specs Save this picture! Text description provided by the architects. The building complex consists of the cluster house (feld72) and the cooperative house (transparadiso), which are connected by a commercially used city base zone.Save this picture!Offerings for living arrangements outside the traditional family system are a focal point. In addition to apartments, offices, commercial and workshop space, the cluster house offers 3 residential clusters that combine several self-sufficient studios equipped with bathrooms and small kitchens, communal kitchens, and common areas to form a contemporary flatshare community.Save this picture!Save this picture!The city base zone with urban workshop is aimed at entrepreneurs looking for shared use of infrastructures in a communicative and innovative working environment.Save this picture!The urban balcony above connects the two buildings and links all uses and functions in a semi-public open space.Save this picture! Project gallerySee allShow less Project locationAddress:Vienna, AustriaLocation to be used only as a reference. It could indicate city/country but not exact address.About this officefeld72Office••• MaterialConcreteMaterials and TagsPublished on May 10, 2025Cite: "Quartiershaus am Stadtbalkon / feld72" 10 May 2025. ArchDaily. Accessed . <https://www.archdaily.com/1028858/quartiershaus-am-stadtbalkon-feld72&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream

Welcome to CGHOW! In this tutorial, "Unleash the Magic: Crafting Material Spells in UE5 Niagara," we dive deep into the enchanting world of Unreal Engine 5 to create mesmerizing material spells using the powerful Niagara system. What You'll Learn: Step-by-Step Guidance: Follow along as we guide you through the process of crafting stunning material spells from scratch. Niagara Techniques: Discover advanced techniques to harness the full potential of Niagara for creating dynamic and interactive spell effects. Material Integration: Learn how to seamlessly integrate materials with Niagara to enhance the visual impact of your spells. Creative Tips: Get insider tips on how to add unique touches to your spells, making them stand out in any project. Why Watch? Whether you're a game developer, VFX artist, or a creative enthusiast, this tutorial is designed to elevate your skills and inspire your next project. By the end of this video, you'll have the knowledge and confidence to create your own magical effects in Unreal Engine 5. Join the Community: Don't forget to like, subscribe, and hit the notification bell for more exciting tutorials. Share your creations with us in the comments or on social media using #CGHOW https://linktr.ee/cghow #UnrealEngine #Spell

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Nature, Published online: 09 May 2025; doi:10.1038/d41586-025-01419-yAndrew Robinson reviews five of the best science picks.