Google I/O 2025, Google’s biggest developer conference of the year, takes place Tuesday and Wednesday at the Shoreline Amphitheatre in Mountain View. We’re on the ground bringing you the latest updates from the event.  I/O showcases product announcements from across Google’s portfolio. We’ve got plenty of news relating to Android, Chrome, Google Search, YouTube, and — of course — Google’s AI-powered chatbot, Gemini. Google hosted a separate event dedicated to Android updates: The Android Show. The company announced new ways to find lost Android phones and other items, additional device-level features for its Advanced Protection program, security tools to protect against scams and theft, and a new design language called Material 3 Expressive. Here are all the things announced at Google I/O 2025. Gemini Ultra Gemini Ultradelivers the “highest level of access” to Google’s AI-powered apps and services, according to Google. It’s priced at per month and includes Google’s Veo 3 video generator, the company’s new Flow video editing app, and a powerful AI capability called Gemini 2.5 Pro Deep Think mode, which hasn’t launched yet. AI Ultra comes with higher limits in Google’s NotebookLM platform and Whisk, the company’s image remixing app. AI Ultra subscribers also get access to Google’s Gemini chatbot in Chrome; some “agentic” tools powered by the company’s Project Mariner tech; YouTube Premium; and 30TB of storage across Google Drive, Google Photos, and Gmail. Deep Think in Gemini 2.5 Pro Deep Think is an “enhanced” reasoning mode for Google’s flagship Gemini 2.5 Pro model. It allows the model to consider multiple answers to questions before responding, boosting its performance on certain benchmarks. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW Google didn’t go into detail about Deep Think works, but it could be similar to OpenAI’s o1-pro and upcoming o3-pro models, which likely use an engine to search for and synthesize the best solution to a given problem. Deep Think is available to “trusted testers” via the Gemini API. Google said that it’s taking additional time to conduct safety evaluations before rolling out Deep Think widely. Veo 3 video-generating AI model Google claims that Veo 3 can generate sound effects, background noises, and even dialogue to accompany the videos it creates. Veo 3 also improves upon its predecessor, Veo 2, in terms of the quality of footage it can generate, Google says. Veo 3 is available beginning Tuesday in Google’s Gemini chatbot app for subscribers to Google’s -per-month AI Ultra plan, where it can be prompted with text or an image. Imagen 4 AI image generator According to Google, Imagen 4 is fast — faster than Imagen 3. And it’ll soon get faster. In the near future, Google plans to release a variant of Imagen 4 that’s up to 10x quicker than Imagen 3. Imagen 4 is capable of rendering “fine details” like fabrics, water droplets, and animal fur, according to Google. It can handle both photorealistic and abstract styles, creating images in a range of aspect ratios and up to 2K resolution. Both Veo 3 and Imagen 4 will be used to power Flow, the company’s AI-powered video tool geared towards filmmaking.  A sample from Imagen 4.Image Credits:Google Gemini app updates Google announced that Gemini apps have more than 400 monthly active users.  Gemini Live’s camera and screen-sharing capabilities will roll out this week to all users on iOS and Android. The feature, powered by Project Astra, lets people have near-real time verbal conversations with Gemini, while also streaming video from their smartphone’s camera or screen to the AI model. Google says Gemini Live will also start to integrate more deeply with its other apps in the coming weeks: It will soon be able to offer directions from Google Maps, create events in Google Calendar, and make to-do lists with Google Tasks. Google says it’s updating Deep Research, Gemini’s AI agent that generates thorough research reports, by allowing users to upload their own private PDFs and images. Stitch Stitch is an AI-powered tool to help people design web and mobile app front ends by generating the necessary UI elements and code. Stitch can be prompted to create app UIs with a few words or even an image, providing HTML and CSS markup for the designs it generates. Stitch is a bit more limited in what it can do compared to some other vibe coding products, but there’s a fair amount of customization options. Google has also expanded access to Jules, its AI agent aimed at helping developers fix bugs in code. The tool helps developers understand complex code, create pull requests on GitHub, and handle certain backlog items and programming tasks. Project Mariner Project Mariner is Google’s experimental AI agent that browses and uses websites. Google says it has significantly updated how Project Mariner works, allowing the agent to take on nearly a dozen tasks at a time, and is now rolling it out to users. For example, Project Mariner users can purchase tickets to a baseball game or buy groceries online without ever visiting a third-party website. People can just chat with Google’s AI agent, and it visits websites and takes actions for them. Project Astra Google’s low latency, multimodal AI experience, Project Astra, will power an array of new experiences in Search, the Gemini AI app, and products from third-party developers.  Project Astra was born out of Google DeepMind as a way to showcase nearly real-time, multimodal AI capabilities. The company says it’s now building those Project Astra glasses with partners including Samsung and Warby Parker, but the company doesn’t have a set launch date yet.  AI Mode Google is rolling out AI Mode, the experimental Google Search feature that lets people ask complex, multi-part questions via an AI interface, to users in the U.S. this week. AI Mode will support the use of complex data in sports and finance queries, and it will offer “try it on” options for apparel. Search Live, which is rolling out later this summer, will let you ask questions based on what your phone’s camera is seeing in real-time.  Gmail is the first app to be supported with personalized context. Beam 3D teleconferencing Beam, previously called Starline, uses a combination of software and hardware, including a six-camera array and custom light field display, to let a user converse with someone as if they were in the same meeting room. An AI model converts video from the cameras, which are positioned at different angles and pointed toward the user, into a 3D rendering. Google’s Beam boasts “near-perfect” millimeter-level head tracking and 60fps video streaming. When used with Google Meet, Beam provides an AI-powered real-time speech translation feature that preserves the original speaker’s voice, tone, and expressions. And speaking of Google Meet, Google announced that Meet is getting real-time speech translation. More AI updates Google is launching Gemini in Chrome, which will give people access to a new AI browsing assistant that will help them quickly understand the context of a page and get tasks done.  Gemma 3n is a model designed to run “smoothly” on phones, laptops, and tablets. It’s available in preview starting Tuesday; it can handle audio, text, images, and videos, according to Google. The company also announced a ton of AI Workspace features coming to Gmail, Google Docs, and Google Vids. Most notably, Gmail is getting personalized smart replies and a new inbox-cleaning feature, while Vids is getting new ways to create and edit content. Video Overviews are coming to NotebookLM, and the company rolled out SynthID Detector, a verification portal that uses Google’s SynthID watermarking technology to help identify AI-generated content. Lyria RealTime, the AI model that powers its experimental music production app, is now available via an API. Wear OS 6 Wear OS 6 brings a unified font to tiles for a cleaner app look, and Pixel Watches are getting dynamic theming that syncs app colors with watch faces.  The core promise of the new design reference platform is to let developers build better customization in apps along with seamless transitions. The company is releasing a design guideline for developers along with Figma design files. Image Credits:Google / Google Play Google is beefing up the Play Store for Android developers with fresh tools to handle subscriptions, topic pages so users can dive into specific interests, audio samples to give folks a sneak peek into app content, and a new checkout experience to make selling add-ons smoother. “Topic browse” pages for movies and showswill connect users to apps tied to tons of shows and movies. Plus, developers are getting dedicated pages for testing and releases, and tools to keep an eye on and improve their app rollouts. Developers using Google can also now halt live app releases if a critical problem pops up. Subscription management tools are also getting an upgrade with multi-product checkout. Devs will soon be able to offer subscription add-ons alongside main subscriptions, all under one payment. Android Studio Android Studio is integrating new AI features, including “Journeys,” an “agentic AI” capability that coincides with the release of the Gemini 2.5 Pro model. And an “Agent Mode” will be able to handle more-intricate development processes. Android Studio will receive new AI capabilities, including an enhanced “crash insights” feature in the App Quality Insights panel. This improvement, powered by Gemini, will analyze an app’s source code to identify potential causes of crashes and suggest fixes. #google #everything #announced #this #years

Well, I’m back. It feels like I just finished a 17-year journey, and now there’s a new one starting over again. As an English major, I loved to think about the last lines of the books I’ve read. Like The Great Gatsby’s ending: So we beat on, boats against the current, borne back ceaselessly into the past. I puzzled over this line as a student. But…Read More #endings #beginnings #welcome #speech #1st

Google is moving closer to its goal of autonomous agentic AI with a series of enhancements to Gemini 2.5 Pro and Flash.Read More #gemini #pro #now #thinks #deeply

Google is bringing an “Agent Mode” to the Gemini app and making some updates to its Project Mariner tool, CEO Sundar Pichai announced at Google I/O 2025. Project Mariner, Google’s AI agent tool that can search the web for you, can now oversee up to 10 simultaneous tasks, Pichai says.  Pichai also shared details on a feature called Teach and Repeat.  “This is where you can show your task once, and it learns a plan for similar tasks in the future.” Project Mariner will be available “more broadly” this summer, he says. With Agent Mode in the Gemini app, you’ll be able to give it a task to complete and the tool will go off and do it on your behalf, like with other AI agents. Pichai discussed an example of two people looking for an apartment in Austin, Texas. He says that the agent can find listings from sites like Zillow and use Project Mariner when needed to adjust specific filters.  An “experimental” version of Agent Mode will be “coming soon” for subscribers, Pichai says. #google #bringing #agent #mode #gemini

Google a dévoilé une palanquée de nouveaux modèles et de fonctionnalités étendues à l’occasion de sa conférence I/O, qui débute ce 20 mai à... #google #ultra #labonnement #vip #dollars

IA : plus personnalisée, visuelle et proactive, comment Google voit l’avenir de la recherche en ligne Le leader mondial des moteurs de recherche a présenté mardi 20 mai, lors de sa conférence I/O, plusieurs fonctionnalités d’intelligence artificielle. Article réservé aux abonnés Sundar Pichai, PDG d’Alphabet, s’exprime lors d’un événement Google I/O à Mountain View, en Californie, aux Etats-Unis, le mardi 20 mai 2025. JEFF CHIU/AP « Passer l’information à l’intelligence. » Google a résumé ainsi son ambition pour l’avenir de la recherche en ligne, lors de sa conférence annuelle des développeurs I/O, mardi 20 mai. Destiné à présenter les innovations en préparation, l’événement a été l’occasion de présenter une série de fonctionnalités nourries d’intelligence artificielle, qui esquissent sa vision de l’évolution du secteur : celle du passage d’un moteur classique à une recherche« Le but final est de créer un assistant IA universel », a résumé Demis Hassabis, le PDG de Google DeepMind, à propos de ces nouvelles fonctionnalités, qui soulèvent aussi des questions, notamment pour le respect de la vie privée. Lire aussi | Article réservé à nos abonnés « Les éditeurs de sites sont face au spectre d’un Web créé par et pour les IA » L’IA est déjà présente sur le moteur de recherche Google, qui affiche pour certaines requêtes des paragraphes de réponses générées par son assistant Gemini. Baptisée « AI Overviews », cette fonctionnalité étendue, mardi 20 mai, à 200 paysest utilisée par 1,5 milliard d’internautes par mois et « amène déjà l’IA à plus de personnes qu’aucun autre service », a d’ailleurs assuré la responsable de la recherche, Liz Reid, ajoutant que l’application Gemini compte, elle, 400 millions d’utilisateurs. Il vous reste 72.3% de cet article à lire. La suite est réservée aux abonnés. #plus #personnalisée #visuelle #proactive #comment

tendercare Founder and CEO Shauna Sweeney. Credit: Photo courtesy of Shauna Sweeney Shauna Sweeney was an executive at Meta, leading global industry intelligence and marketing programs, when her dad was diagnosed with early-onset Alzheimer's some 3,000 miles away. Suddenly, she found herself as part of the sandwich generation — a term given to those who are raising their own families while caring for aging parents at the same time.Managing care and helping her dad stay in his home as per his wishes presented some challenges. This led to the creation of tendercare, an “AI-powered app that transforms caregiving from a crisis-driven, never-ending, too-late scramble into a supported, manageable part of anyone’s day,” Sweeney says.Since founding the company in 2022 at her kitchen table, Sweeney has left Meta to run tendercare full-time and has also expanded her family, all the time chasing that ever-elusive balance for working parents everywhere. You May Also Like Working moms are often celebrated for being able to “do it all.” But there’s so much more to the story of building a business while raising kids at the same time. We caught up with tendercare founder and CEO Shauna Sweeney over email about scaling her company, protecting her time, and the mental load of working moms.Tell us about tendercare, the business you founded.tendercare is the lifeline I wish I had when I first started caring for my dad. The app allows caregivers to securely keep and retrieve all important information required to care for Mom and Dad during those momentsneed it most — at the doctor’s office, in the ER, in moments of transition or change — and share it with the rest of the family and care team. It’s the everyday tools that family caregivers desperately need to lighten the load, plus a way to quickly discover what trusted services exist in your or your loved ones’ community. The goal is to ease the burden on families while giving them confidence to make the best calls for their unique situation, save precious time, and priceless peace of mind. What is the secret sauce to scaling a business while also juggling motherhood? There’s a mythology to being a founder that’s often built on a more narrow set of responsibilities and an incomplete picture of what home life looks like for many of us, especially women. One of the best realizations I’ve had is that my unique pain points of balancing being a mom and an adult daughter put me in a position to build solutions with empathy and understanding for others. That being said, I still believe in focus, focus, focus. I’m ruthless with my time, so I can be 100 percent focused on work or my family when I plan to be, not pulled in a million directions trying to juggle it simultaneously. Both work and family time are defended across all seven days with equal vigor.  Mashable Trend Report: Coming Soon! Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! Scaling a business means living by the philosophy of, “Don't let perfect be the enemy of good.” We’re moving fast and there will always be another thing after the thing you’re working on. The secret isn't about working more hours; it's staying anchored in your purpose and understanding what takes priority at any given time.  Credit: Photo courtesy of Shauna Sweeney Is there anything about being a mom that has helped you with your career? Or vice versa? Tons. Having kids makes you figure out everything that matters for leading a team, building a company, or simply navigating life. Being a good mom is built on mutual trust, and the same is true for having a high-performance team. Listening, showing up no matter how tired, not simply reacting to a crisis or big emotion, being flexible, setting the example, encouraging, and mentoring — all of those things are transferable skills between motherhood and executive leadership. So is learning to run off less sleep. What do you wish more people understood about working moms? We are always operating with an invisible load. The logistics you see are just the surface; typically, there’s so much more going on. There’s a mental and emotional bandwidth we’re constantly managing. Rather than a lack of ambition, it’s more of a surplus of responsibility. Working moms are not just multitasking, we’re multi-living. The mental overhead is immense. As the saying goes, if you want to get something done, ask a busy person. It should actually be “ask a mom.”What advice do you have for other moms looking to launch their own business? Don’t wait for permission because you won’t get it. Your lived experience is your market insight. Build something that solves a pain point you deeply understand, and then validate it. And remember, success doesn’t have to look like scale; it can look like sustainability. Start small, test constantly, and don’t underestimate the value of momentum over perfection. Any final words of wisdom?It’s up to us to build the world we want to live in, and the world we want our kids to live in. If you see something that could be better, it probably could be. It’s a problem that’s been waiting just for you to come by and fix it.This interview has been edited and condensed for clarity. Topics Family & Parenting Nicole Cammorata Director of Special Projects As Director of Special Projects, Nicole Cammorata helps guide Mashable's editorial innovations, licensing programs, and specialty series. Previously, she was the site's Executive Editor and its very first Shopping Editor before that. Nicole is also the site's resident gifting expert and gets a thrill out of helping readers find the perfect present. She received a B.S. in Journalism from Boston University and an MFA in fiction writing from The New School. She lives in Maine with her husband, their two young children, and a backyard full of flowers. #former #meta #executive #turned #app

If you received a racist email from security camera provider Ring, you're not alone. It appears that pranksters exploited the vendor’s sign-up system to send the hateful messages to users. Over the weekend, numerous social media users reported receiving the emails from the official ring.com domain at “verify.ring.com.” The emails were meant to confirm that the user has signed up for Ring’s online service, but names in the email were changed to a racist slur. A PCMag reporter also received one such email, which came from verify.ring.com, but through a Ring subsidiary in Amsterdam. A "Verify Now" button in the email can also be clicked to officially create the user account with Ring.The emails sparked concerns that Ring was hacked. But it looks like the pranksters simply exploited Ring’s sign-up form, which is openly available on the web. That form merely asks for a first name, last name, and email address before Ring sends a confirmation email to the user. Recommended by Our EditorsThis suggests the pranksters took a trove of stolen email addresses—which often circulate on hacker forums—and ran them through Ring’s sign-up page to spam out the racist emails. The emails were also spotted using different racial slurs in the name field. In a statement, Ring added: “We’re aware of an issue involving non-customers' emails being used without their knowledge to create Ring accounts. These accounts appear to have been created by an unauthorized actor who obtained email addresses from a source other than Ring.”Although no breach occurred, the racist emails are still creating worries that the prank could allow people to create a Ring account for them without their consent. However, Ring told PCMag: “We are deactivating these accounts.”In addition, Ring appears to have fixed the exploit in the sign-up system. Now confirmation emails from Ring will simply say, “Hi, Neighbor,” rather than add the name of the user who signed up. Ring also says no unauthorized access or impact to Ring customer accounts or information occurred. #did #ring #just #send #racist

Posted on : May 20, 2025 By Tech World Times Technology  Rate this post The smartphone world keeps getting better every year. New models arrive with better designs and smarter features. In 2025, the Geekzilla Tech Honor Magic 5 Pro is one of the top trending phones. People are asking one main question—Is it worth the hype? In this article, we will review the phone in simple words. We will look at design, performance, camera, and more. This way, you can decide if it’s the right phone for you. 1. Design and Build Quality The Honor Magic 5 Pro looks modern and sleek. It has a glass body with curved edges. The phone feels smooth and strong in hand. It does not feel cheap or bulky. It comes in different colors. The colors look stylish and eye-catching. The screen has very thin borders. It gives the phone a premium look. Overall, the design is very elegant and user-friendly. 2. Display Quality The display is one of the best features. It has a 6.81-inch OLED screen. The resolution is sharp and clear. You can enjoy videos in full detail. It supports a 120Hz refresh rate. This makes scrolling very smooth. The brightness is perfect for both indoors and outdoors. Even under sunlight, the screen looks bright. Gamers and video lovers will enjoy the high-quality display. 3. Performance and Speed The phone uses the Snapdragon 8 Gen 2 chip. This is one of the fastest processors today. You can open apps quickly. You can also switch between apps with no lag. Heavy games run smoothly. There is no heating or slowdown during long gaming sessions. It has up to 12GB RAM. This helps with multitasking and faster loading. Storage options are also large. You can choose from 256GB to 512 GB. 4. Camera Features The phone has a triple rear camera setup. The main lens is 50MP. Photos are sharp, bright, and full of detail. Even in low light, images look great. The ultra-wide lens captures more of the scene. It’s perfect for travel photos. There is a telephoto lens too. It helps you zoom in without losing quality. The selfie camera is 12MP. It takes clear and smooth pictures. You can record videos in 4K. The video stability is also impressive. 5. Battery Life The Honor Magic 5 Pro has a 5100mAh battery. It lasts all day with normal use. Even if you play games or watch videos, it holds up well. It supports 66W fast charging. You can charge up to 100% in under 45 minutes. It also supports wireless charging. That makes it more convenient for daily use. 6. Software and User Experience The phone runs on MagicOS 7.1 based on Android 13. It looks clean and works fast. You can customize the theme, icons, and layout. There are many settings to explore. The interface is smooth and easy to use. There is little to no bloatware. Updates are frequent and helpful. Security patches are also released regularly. 7. Extra Features This phone comes with many useful extras. It has an in-display fingerprint scanner. It supports face unlock too. Both options are fast and secure. The speakers give a loud and clear sound. You can enjoy music without headphones. It also supports 5G, NFC, and Wi-Fi 6. This makes the phone future-ready. There is also an IP68 rating. That means it is water and dust-resistant. 8. Price and Value The price is higher than mid-range phones. But you get premium features for that cost. If you love great displays, top cameras, and fast charging, it is worth the money. Many users and tech experts think it’s one of the best phones of the year. The Geekzilla Tech Honor Magic 5 Pro gives excellent value for its price. 9. What We Like Stunning OLED display with 120Hz refresh rate Powerful Snapdragon 8 Gen 2 chip Great battery life and fast charging Excellent triple-camera system Premium build quality and design 10. What Could Be Better No headphone jack A bit heavy High prices may not suit budget users Final Thoughts The Geekzilla Tech Honor Magic 5 Pro is a strong contender in 2025. It checks almost every box for a flagship smartphone. Great camera, powerful chip, and fast charging. It is stylish, smart, and built to impress. If your budget allows, it’s a great choice. You won’t regret buying it if you want top performance and a premium experience. FAQs 1. Is the Honor Magic 5 Pro good for gaming? Yes, the phone handles all games smoothly. It has a powerful processor and large RAM. 2. Does the phone support 5G? Yes, it supports full 5G connectivity for faster internet and downloads. 3. Can I use wireless charging with this phone? Yes, it supports wireless charging along with fast wired charging. 4. How long does the battery last? With normal use, it lasts over a day. Gaming and video use may reduce battery time slightly. 5. Is it water-resistant? Yes, the phone is IP68-rated. It is safe from dust and water splashes. Tech World TimesTech World Times, a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com #geekzilla #tech #honor #magic #pro

Reading Time: 12 minutes Effective marketing begins with reliable information about your customers and your campaigns. That’s where email analytics tools come in. They help you analyze customer engagement, optimize email performance, and drive meaningful growth. But in a sea of tools that promise ‘insight,’ it’s hard to know where to start. Whether you are a solo marketer or part of a larger team, finding email analytics software that aligns with your goals can make all the difference between guesswork and identifying your growth funnel. This blog post reviews some of the best email marketing analytics tools to set up reliable, actionable campaign reporting. What is an Email Analytics Tool? An email analytics tool is software that tracks, measures, and reports key email marketing performance metrics of your campaign, such as open rates, click-through rates, and conversions. This enables marketers to develop informed, data-driven strategies that boost ROI and help in personalizing campaigns. The data shared by the tool depends on how advanced it is. It further taps into the behavioral side of your customer, such as customer journeys.   5 Benefits of Using Email Marketing Analytics Tools For lack of better words, intuition is good in marketing, but data is better. With email marketing analytics software, you can know your customers like the back of your hand, deliver hyper-targeted and behavior-triggered marketing campaigns, and always be sure of your actions. Put simply, email analytics tools turn raw data into actionable insights, and here’s how you can level up your game using them: Improve Campaign Performance: Analytics tools provide data on what’s workingby focusing on key conversion metrics and customer behavior. This helps you make data-backed tweaks to email content, subject lines, delivery times, offers, and more, leading to better email engagement and results. Understand Your Audience Better: Your email analytics software will reveal insights into your audience’s behavior, preferences, and habits with just a few clicks. It’s crucial to know when your readers open and engage with emails, which CTA they interact with the most, and what offers they’re likely to click on. This is because it empowers you with incredibly valuable insights to create personalized and relevant messaging. Improved Targeting and Personalization: 78% of marketers agree to rely heavily on personalization for their email marketing campaigns. Analyzing data on customers’ behavior and preferences helps you understand your audience better and tailor campaigns to their specific interests and needs. This can lead to higher engagement and better response rates. Optimize Send Times and Frequency: Since 61% of customers prefer receiving promotional emails weekly, your tool could be used to customize and create emails specifically for your audience. As a result, instead of relying on guesswork about when to send, you can determine the optimal time and cadence based on real customer behavior. This reduces unsubscribe rates and makes your emails more likely to be read. Identify and Segment High-Value Leads: The most significant benefit of using email marketing analytics software is knowing your core audience versus those who will never take action, saving you thousands of marketing dollars. These tools are designed to identify which customers are most engaged, enabling you to build targeted segments for follow-up campaigns. Understanding the value of what an email analytics tool can do for you is the first step, but picking the right tool is where the magic begins. Let’s break down the key factors to assess.   How to Choose the Right Email Marketing Analytics Software Picking the right tool can be overwhelming when you have so many options. But the best tool is the one that’s right for your business goals, team, and depth of insights needed. So, before you make the plunge, here are the key factors to consider. Let’s go over them in detail. Metrics and Reporting Abilities: Your email analytics software should identify top-performing audience segments, highlight geographical and device trends, and uncover content preferences across subject lines, visuals, and text. Most importantly, it should track conversions and attribute revenue, helping you connect every campaign to real business impact. Integration with Your Tech Stack: Today’s email marketing analytics tools must be self-sufficient and smoothly integrate with your tech and marketing ecosystem, such as your CRM, CDP, Ecommerce, or internal marketing automation software. The more your platform works smoothly with your entire tech stack, the swifter its implementation and usage. Integrated systems reduce manual jobs, eliminate silos and empower your teams to collaborate and work smarter. Real-Time Analytics: Real-time analytics allows you to monitor and optimize performance on the go and serve your customers with the best possible experience. It lets the marketing team respond to customers’ needs instantly, adjust campaigns in real time, and improve campaign ROI. Ease of Use: When picking a tool, always check for intuitive navigation, visual reporting, customizable dashboards, and precise documentation. A user-friendly tool will speed up execution, reduce ‘handover’ time, and allow your team to move quickly from insight to action. Scalability: The final question that remains, is the platform scalable? Does it have enough capabilities to grow with your business, audience, and campaign scale? Choosing a scalable platform protects you from future roadblocks, avoids costly migrations, and ensures your investment continues to deliver long-term. Once you have narrowed down your choices based on your overall goal, the next step is to analyze the tool based on its offers and your needs. Not all email analytics tools are created equal, and understanding which capabilities are essential to you can save money, time, and frustration.   5 Key Features to Look for in an Email Analytics Software While the basic features remain the same, all email analytics tools will have a hero feature that shines, one that will let you experiment with content formats and style. Meanwhile, another will have the most gorgeous data visualization of your campaign reports you have ever seen. Your job is to pick what works best for you. Let’s examine a list of features that go beyond basic metrics and improve customer engagement. 1. Detailed Campaign Insights Your email analytics tool should help you turn data into insight, and insight into action. This means the tool must provide real-time insights on campaign performance, including detailed metrics like email open rates or click-through rates. Marketers can use this feature to monitor live campaigns and quickly identify customer trends or issues that need immediate action. Here’s what a tool’s dashboard on campaign performance looks like, once the email has been sent. Why this is a key criterion: Having real-time visibility on data that helps you make better decisions for your customers beats any other feature by miles. It’s a marketer’s opportunity to pivot, optimize, engage, or build on campaigns. 2. Custom Dashboards Custom dashboards show you charts and tables to digest customer data swiftly and clearly. They allow you to build tailored views of your core metrics, pulling in data points that matter most to your unique goals. Whether it is campaign performance, audience segmentation, or simply the result of an A/B test experience, these dashboards provide a sharp glance at once to maximize ROI. Your tool’s custom dashboard should allow multiple reports to be created for a desired destination. These reports should have different granularities, such as time ranges, chart types, or tables, just like the one below. Why this is a key criterion: Custom dashboards cut through the noise by allowing you to focus on metrics that matter, eventually boosting efficiency and the ability to make strategic decisions fast. 3. Automated A/B Testing Automated A/B testing can help marketing teams save time, effort, and resources, especially when dealing with hundreds of emails at once. This feature automates the A/B test of your email campaigns, enabling you to test different content, time, frequency, offers, and content blocks, automatically selecting the winning variant. Why this is a key criterion: Marketers rely on it to continuously improve performance, remove guesswork, and bring out the best of their campaigns, not assumptions. 4. Campaign Error Breakdown The campaign error breakdown, a little-talked-about feature of the email marketing world, tells marketers why their campaigns fail. Was it due to an invalid address, poor optimization, spam complaints, or a technical error? This granular reporting can save teams thousands of dollars in marketing money by simply diagnosing the issue and refining their lists and templates for better delivery. Why this is a key criterion: Understanding why your brand emails are not hitting the right inbox is crucial for healthy email list management and ensuring your messages reach the inbox, not the spam folder. 5. Link Click Tracking through Click Maps This feature can be rather beautiful. Its ability to use hot and cold colors and tell marketers exactly where their customers are clicking—a simple breakdown highlighting the hotspots of engagement—makes it attractive. It’s an intuitive feature that helps marketers quickly identify which links, buttons, and content or images in the email have drawn the maximum attention from customers. Why this is a key criterion: With these insights, teams can build on their content, refine email layouts, and place the messaging where it draws maximum attention to boost conversion. Heatmaps turn raw click data into digestible insight.   How to Integrate Email Marketing Analytics Tools Into Your Martech Stack Pro tip: Invite not just your growth team, but also your product, engineering, and data teams before you begin any migration-related task. This is also when your team should export all relevant events, metric nomenclature, and other platform-specific jobs to ensure the migration doesn’t fail. Now, as you begin the mammoth task of integrating email marketing analytics into your Martech, know that it’s not just a technical step, but a strategic one. When done right, it provides a single source of truth for customer insights and allows you to create consistent, data-driven experiences across every touchpoint. 1. Auditing Your Current Martech Stack A Martech stack audit before you begin will tell you everything you need to move forward. Where is the data flowing from? Which source reports on customer activity? Are there any duplications in metrics? Does the data in your CRM tool align with the data in your email tool? Is your campaign data properly flowing into your analytics platforms for reporting? A thorough audit will reveal all of this and more, which should be documented for all relevant teams to sign off on and learn from. Defining what gets shared ensures every tool gets the data it needs, eliminates blind spots, and creates a unified view of your customers. 2. Defining Key Metrics and Integration Goals Before you unplug your current system, you need to know exactly which key fits into which lock. Were you tracking and digging deeper into behavioral trends to measure campaign ROI, or were your campaigns defined at a surface level? Outlining what success looks like for your email analytics tool at the start opens up avenues for exact paths to follow, processes to set, and establishes clear guidelines. This can be done once your integration KPIs are set, for precise outcomes. Without clear email marketing metrics and goals, you risk drowning in data with no direction. Defining success upfront keeps integration linear, focused, and impactful. 3. Configuring Data Flow and Synchronization To maximize the output of your integration, ensure your data moves smoothly, accurately, and in real time. Set up your data pipelines carefully, double-check events and field mappings, and test for accuracy across platforms. Ensure your events and email metrics match and align with your CRM, marketing automation, and BI dashboards. Flawless data flow means fewer silos and blind spots, eventually enabling marketing teams to run campaigns smoothly with reliable insights. It ensures every team, from marketing to growth, operates with the same playbook. 4. Choosing the Right Email Analytics Tool After a thorough scan of the email marketing analytics software on the market, selecting the right one for your tech stack can feel overwhelming. Even when all the tools look the same, they differ in terms of the value they bring. Some can bring advanced data visualization, while others are ahead of everyone by using AI-powered features. Some may have a massive CRM ecosystem, while others may be seamless and intuitive to use — you have to prioritize your and your team’s needs, and future growth. The right tool is excellent for what you need today and promising for what you need tomorrow. It sets you up for long-term success. 5. Documentation. Training. Handover. Everything we have discussed so far will be useless if your team finds it difficult to use the new tool. While each tool will have its own set of best practices for onboarding a new client, the following flow works best. Set up a video onboarding session, and share its recording Send out detailed, easy-to-digest navigational documents Appoint a POC and have them set up initial campaigns Set up bi-monthly checkpoints to refine workflows and adaptation Weekly blocker and feedback sessions This process will also allow you to gather insights on what keeps your team at bay, highlight challenges, and enable the marketing tool to set customers up for success. Empowered teams turn integrated tools into business results.   5 Best Email Analytics Tools for Assessing Performance Email personalization, using data and insights to fuel campaigns, cross-channel marketing, and now leaning on AI to optimize campaigns and workflows aren’t just a ‘good-to-have’ feature anymore, but a must-have. Collectively, these features shape a brand’s image and how customers experience their product. Here’s a round-up of the top email analytics tools, each standing out in its unique specialization. 1. Best for AI-Powered Campaign Reporting: MoEngage MoEngage is a customer engagement and data platform that offers deep analytics across email, push notifications, SMS, and more. It unifies data to provide a single view of cross-channel interaction with customers. Its AI-powered optimization insights and journey mapping tool allow brands to design compelling and contextual emails based on customers’ behavior, preferences, life cycles, and even future trends. What stands out about the solution: MoEngage suggests the best email send times and content recommendations, which makes crafting email marketing campaigns easier, even for teams without deep technical expertise. Some of the world’s biggest brands, like SoundCloud and Poshmark, use MoEngage for its AI-powered predictive analytics, allowing them to tailor their campaigns to customers’ next best actions. 2. Best for Advanced Segmentation: Mailchimp Marketing teams of all sizes adore Mailchimp’s user-friendly and intuitive interface. The platform excels in providing reports on email open rates, performance, conversion, and segmentation. Specifically, its visualized dashboards give you actionable insights about your audience’s behavior. For example, you’ll know which subscribers are responding to what kinds of email content, making it easier to segment them. What stands out about the solution: Mailchimp lets you compare your campaign performance over a specified time frame. This allows you to gain more detailed insights into engagement and revenue metrics that matter most to your email campaigns. 3. Best for Funnels: GetResponse GetResponse is a popular choice for brands looking to build robust email marketing workflows without needing a developer. It stands out in its ability to monitor deep engagement workflows, fine-tune strategies, offer recommendations, and scale campaigns effortlessly. The tool offers a wide range of automation templates and funnel-building options for marketing teams to create campaigns quickly. What stands out about the solution: GetResponse goes beyond the basic functionalities of your email analytics tool and offers top-notch features like lead scoring and conversion funnels, all in one place. For teams that want to map out complex journeys, GetResponse’s visual workflow builder is a steal. 4. Best for Dynamic Dashboards: ActiveCampaign ActiveCampaign is a one-stop shop that combines marketing automation with detailed email analytics, making it the go-to tool for small to mid-sized businesses. It tracks every customer touchpoint and ties it back to email behavior, making automation seamless. Furthermore, its custom reports and tagging options allow marketers to segment contacts in specific ways. With its shareable and dynamic dashboards, you don’t need to shuffle through your data anymore to figure out the most important email metrics. What stands out about the solution: ActiveCampaign offers site and event tracking, so email engagement can be connected directly to customer behavior. It also blends email analytics directly into automated workflows, allowing marketers to tweak campaigns in real time. 5. Best for Personalized Benchmarks: Klaviyo Klaviyo helps brands connect the dots with data and build long-term relationships. It offers personalized benchmarks to help you compare your metrics to those of your competitors. Klaviyo can create real-time email performance metrics tied directly to revenue, allowing an immediate peek into campaign performance and making ROI tracking effortless. It also has automated flows for major events like cart abandonment and post-purchase follow-ups for built-in performance benchmarking. What stands out about the solution: Klaviyo’s detailed revenue attribution reporting provides brands with crystal-clear insights into driving sales.     Take Your Pick From the Best Email Analytics Tools We have discussed at length what makes a powerful email marketing analytics tool. Robust features like real-time insights, error diagnostics, and visual heat maps complement a solid data visualization and the tool’s ability to read customer data and tie it back to the email marketing campaign. MoEngage offers a robust suite to help marketers optimize every email and drive meaningful results. Take the next step towards more intelligent email marketing — schedule your demo today. The post Best Email Analytics Tools for Setting Up Campaign Reporting appeared first on MoEngage. #best #email #analytics #tools #setting