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In a turn of events few saw coming, the Entertainment Software Association (ESA), the organizer of the once-iconic annual gaming conference E3 officially declared dead in late 2023 is making a return with a new event dubbed the Interactive Innovation Conference, or iicon for short.With E3 now just a memory of a bygone era in gaming history, and Geoff Keighleys Summer Game Fest and The Game Awards taking its place as the key industry events, the ESA has made it clear that they have no plans to resurrect E3, and instead, iicon will cater to a different, and for many, far less exciting audience.According to the companys official statement, instead of gamers and game creators, iicons target audience and attendees will be comprised of changemakers, visionaries, thought leaders, and innovators in the interactive entertainment industry which includes not only games but also film, television, music, sports, healthcare, education, and finance who will gain access to visionary keynotes and engaging discussions and workshops. Translating from corporate speak to plain English, the new conference, accessible by invitation only, is envisioned as a networking event for execs and CEOs from major companies, and as such, will most likely be out of sync with the reality as you and I are experiencing it and should not be seen as a spiritual successor to the ESAs beloved event.For decades, video games have been at the forefront of technological and cultural innovation, said CEO of the ESA, Stanley Pierre-Louis. With iicon, we are creating a space for visionaries across industries to come together, connect and reimagine whats possible through interactive entertainment.The statement goes on to say that attendees will have the opportunity to learn from and engage with industry icons, including leaders from companies like Amazon Games, Disney, Electronic Arts, Epic Games, Microsoft, Nintendo of America, Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Ubisoft, and Warner Bros. Games.However, its important to note that this slick wording doesnt mean all of those studios will be present at iicon. While executives from Amazon Games, Take-Two, Xbox, Ubisoft, and Square Enix have spoken favorably about the conference, its still too early to say for sure if they will actually attend, especially considering that two years ago, studios like Nintendo,Sony, Xbox,Ubisoft,SEGA, Tencent, and many others announced one by one that they would skip the planned E3 2023 event, which, if not caused its abrupt demise, most certainly accelerated it.The Entertainment Software Association and its member companies are among the innovators and leaders shaping the future of culture, business, and human connection. Its a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders, notes Doug Bowser, Chairman of the Board at the ESA. iicon is bringing together changemakers from across industries to envision how the strengths of the interactive entertainment industry can break entirely new ground.The first iicon event is set to take place on April 27-30, 2026 at the Fontainebleau Resort in Las Vegas. You can learn more by clicking this link.Dont forget to join our80 Level Talent platformand ournew Discord server, follow us onInstagram,Twitter,LinkedIn,Telegram,TikTok, andThreads,where we share breakdowns, the latest news, awesome artworks, and more.Source link The post E3 Organizers Unveil Their New Conference That Will be Nothing Like E3 appeared first on CG SHARES.