Magnetic Joy-Cons and better graphics make the Nintendo Switch 2 feel like an evolution, but its familiar design and a lack of early exclusive games mean you're OK to wait.

Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.

Since its announcement in January, anticipation has been building for the Nintendo Switch 2 – the followup to the gaming titan’s most successful home console, the 150m-selling Nintendo Switch. Major console launches are rarer than they used to be; this is the first since 2020, when Sony’s PlayStation 5 hit shelves. Whether you’re weighing up a purchase or just wondering what all the fuss is about, here’s everything you need to know.The basicsThe Switch 2 is out today, 5 June, priced at £395.99 (US$449.99/A$699/€469.99) or at £429.99 (US$499.99/A$766/€509,99) bundled with its flagship game, Mario Kart World. Like its predecessor, it’s a portable games machine with a built-in screen – you can use as a handheld mini-console when you’re out and about, or slide it into the dedicated dock device and plug it into your TV via an HDMI cable for a big-screen experience at home. A little bigger than the original Switch, with a crisp, clear 7.9in LCD touch screen, as opposed to the old 6.2in display, it comes with two Joy-Con controllers, which are chunkier than the previous versions. These now attach magnetically to each side of the screen with a pleasing clunk, replacing the fiddly sliding mechanism that most Switch owners disliked. They’ve also got bigger L and R buttons on the top, which sounds like a minor detail but is a huge deal for anyone trying to perfect their Mario Kart power-slides.The specBig tech advances … Nintendo Switch 2. Photograph: NintendoThe tech inside the Switch 2 is a lot more advanced than the previous console, featuring a custom nVidia processor, and a screen capable of displaying at 4K resolution (when plugged into a compatible TV) or 1920x1080 resolution in portable mode. It’s also got 5.1 surround sound, and supports high-dynamic range lighting (HDR) graphical effects at frame rates of up to 120hz. This brings the Switch 2 almost up to scratch with other modern consoles: most experts are placing its tech specs somewhere between the PS4 and PS5, or between Xbox One and Xbox Series X.In the boxThe Nintendo Switch 2 comes with the console itself, two Joy-Con controllers, a power adaptor and USB-C charging cable, a dock, a Joy-Con grip (which allows you to connect the two Joy-Cons together to create a traditional-looking games controller), and two Joy-Con wrist straps to stop them flying out of your hands.Out of the boxNintendo is going big on the social features of the console. Its GameShare function will allow you to play compatible games with other people who don’t own a copy – they just need their own Switch or a Switch 2, and can play along in the room with you or connect online. This is particularly important for families sharing one copy of a game. Meanwhile, GameChat is kind of like Zoom, but for games: you can invite a bunch of pals into a group video chat session where you can talk to each other while playing the same game, playing different games, or just hanging out. If you all buy the Nintendo Switch 2 Camera you’ll be able to see little video windows of each other on the screen, too. GameChat requires a paid subscription to Nintendo’s online gaming service, which costs £17.99 (US$19.99/€19.99/A$29.95)The gamesBig news … Mario Kart World game. Photograph: NintendoThe console is launching with around 25 games, though many of these are enhanced versions of older Switch titles. The big newcomers are Mario Kart World, an open-world take on the classic karting game; the introductory game Nintendo Switch 2 Welcome Tour; the co-op survival challenge Survival Kids and anti-gravity racer, Fast Fusion. Some favourites making it across are Fortnite, Cyberpunk 2077 and The Legend of Zelda: Breath of the Wild/Tears of the Kingdom. Most games will retail for between £45–£70 and will be available to buy and download online, or as physical boxed copies. You can also still play almost all your old Switch games on the new console, and there’s a huge back catalogue of retro NES, Nintendo 64, SNES and GameCube classics from the 1980s, 90s and 00s available to play with a Nintendo Switch Online subscription.The accessoriesAdd-ons … Nintendo Switch 2 Pro controller and camera. Photograph: NintendoThere are three things you may want to buy alongside the console. The Nintendo Switch 2 Pro controller is a traditional console joypad intended for serious play. Then you have the Nintendo Switch 2 camera, basically a webcam compatible with the GameChat service, but also with any games that might use camera features. You may also want a microSD Express card to provide additional storage for your games.Where can I buy one?If you haven’t pre-ordered, you may have to be patient and shop around. Some of the larger retailers including Amazon, Argos, Currys and John Lewis are saying they may have a few in stock today and it’s worth trying Nintendo’s online store. Be extremely wary of buying from private sellers on eBay or similar sites – there will be a lot of con artists out there. Remember when people found their PlayStation 5 deliveries were instead full of bags of rice?

ZDNET's key takeaways The Eufy E28 robot vacuum, mop, and spot cleaner combination is available for $999.The mop performs better than more expensive flagships, and the water tank system doubles as a portable spot cleaner with a self-cleaning hose.Unplugging the spot cleaner also unplugs the charging station, and the spot cleaner requires you to brush it to scrub. more buying choices The Eufy E28 Omni robot vacuum and mop just hit its lowest price ever at $850, a total of $450 off with an on-page Amazon coupon.Robot vacuum manufacturers are constantly trying to outdo one another. One company develops a detachable cordless vacuum for the robot's dock, and the next makes the robot's dustbin a detachable cordless vacuum. Now, Eufy is upping the ante with the first robot vacuum to also have a detachable spot cleaner for carpet and upholstery. Also: Finally, I found a robot and handheld vacuum combo that's ideal for apartment dwellersThe Eufy Omni E28 is a robot vacuum and mop with a portable spot cleaner for carpets and upholstery. You can run your robot vacuum as you would any other, but you can also pick up the top with a built-in retractable handle and do some deep cleaning on carpets, rugs, or upholstery. I've been testing this robot vacuum over the past couple of weeks, and I'm happy to report on its performance.  details View at Amazon Essentially, the deep cleaner you carry is the Omni station's clean and dirty water tank, so it's where the robot autonomously sources clean water for its mop when it's at the dock. The deep cleaner has a handle for spot-cleaning with a hose, so you can set it down near where you want to clean and plug it in without holding it as you clean. Aside from detachable cordless vacuums, a mop roller system is another big thing for robot vacuums; many makers, including SwitchBot, Yeedi, and Ecovacs, are moving away from detachable rotating mop pads and using mop rollers instead. Eufy's also done this before with the flagship S1 Pro.  Maria Diaz/ZDNETThe Omni E28 also has a mop roller, which looks similar to the S1 Pro but not identical. The Eufy Omni S1 Pro is unequivocally the best mopping robot vacuum I've ever tested, so I was excited to test the new Omni E28, which features a very similar system. Thankfully, the Omni E28 didn't disappoint. The large mop roller covers the length of the vacuum's width and leaves no streaks behind during mopping. Streaky floors are one of my biggest pet peeves when testing robot vacuum and mop combinations, and they're a more common occurrence than I'd like. Also: My favorite indoor security camera has no subscription fees and is on sale right nowEufy is also launching an E25 robot vacuum, which features the same HydroJet self-cleaning mop system as the E28. The robot's mop roller is continuously scraped clean as it spins, and it keeps clean and dirty water in separate tanks within its body, so it only mops with clean water. The mop also exerts more downward pressure to ensure deep cleaning than the S1 Pro, with 1.5kg (3.3 lbs) instead of 1kg.  Maria Diaz/ZDNETHowever, continuously spraying the roller with clean water inside the robot keeps it moist. Scraping off the dirt and wringing out the dirty water as the roller spins ensures your floors are clean instead of streaky or filmy. The Eufy Omni E28, like the S1 Pro, is the closest thing to a manual mopping result you can get from a robot vacuum and mop. Also: I love a vacuum and mop to clean dry and wet messes, especially when it's on saleThe E28 and E25 robot vacuums have 20,000Pa of suction power and anti-tangle technology, including a DuoSpiral double roller brush to remove pet hair and avoid entanglements. The robots are self-emptying robot vacuums with a self-washing mop roller. The only difference is the portable spot cleaner, which only the E28 has. The Eufy Omni E28 robot vacuum and mop has dual brush rollers and a roller mop. Maria Diaz/ZDNETThe spot cleaner proved to be very effective. It's heavy, like most spot cleaners when full of water, but it has a retractable handle on top that makes it easy to carry around. You also don't have to press any buttons or move anything to release it; just unplug it, pull the retractable handle, and go. I didn't like that the spot cleaner powers the base station, so if you take it somewhere else in your home to clean, the robot's charging station is left without power until you return it. This is fine for quick cleanups, but it can be annoying when a forgetful house member takes the spot cleaner upstairs and leaves it in a room for two days after they're done (totally not me). Also: This simple Amazon tablet became one of my biggest smart home upgrades yet (and it's on sale)The spot cleaner has a self-cleaning hose attached, but no other attachments. The hose ends in a static brush head that sprays clean water, which you use to clean messes on soft surfaces, like carpets, rugs, and upholstery. Since it isn't motorized, you must manually brush the rug or fabric with the brush head to scrub it clean. Once you're done, you just have to press a button along one end of the brush head to make the spot cleaner cycle clean water through the hose without spilling, cleaning the hose for you.  These pictures were taken three minutes apart. The left (before) shows yogurt stains on an ottoman. I sprayed a liquid spot cleaner and went over it with the brush and water; the results are on the right (after). Maria Diaz/ZDNETThere's no separate detergent tank for the spot cleaner, though you could add some detergent directly into the clean water tank. I recommend using just water in the clean water tank and spraying your preferred carpet or upholstery cleaning solution directly on the stains to pre-treat them. You can then scrub the mess clean with the Eufy E28 brush and rinse out the detergent. ZDNET's buying adviceThe Eufy Omni E28 is designed to solve a big problem for many US customers: the need for regular floor cleanings and the ability to quickly clean up messes on soft surfaces in a single device. This device isn't meant to replace your existing carpet cleaner, but it's perfect for consumers who may need a spot cleaner and are also in the market for one of the best robot vacuum and mops available.Also: Spring cleaning takes me no time with my favorite smart home devicesI'm not a fan of fully carpeted living spaces, but my home has carpeted bedrooms, one of which we use as our TV room. With three young kids who have movie nights and play time in that TV room, its carpet unfortunately sees a lot of spills. I was in the market for a spot cleaner for a while, but decided to buy a full carpet cleaner instead, which I use to clean our carpets at least once every quarter.  The E28 cleaned up the soy sauce stains comparably to the larger carpet cleaner. Maria Diaz/ZDNETBut there are always little messes in between -- whether it's spilled ketchup on the carpet, a muddy shoeprint on the entryway rug, or yogurt on the fabric ottoman. So I appreciate having the Eufy Omni E28's spot cleaner always handy. Instead of dragging out a heavy carpet cleaning machine and filling it with water to clean a 6-inch in diameter spill, I can just unplug and grab the E28, clean the mess, and return it to the dock with little work on my end. It's also priced quite well for a first-of-its-kind device with a flagship-level robot vacuum and mop. The Eufy Omni E28 robot vacuum, mop, and spot cleaning combination is now available on Eufy's website and Amazon for $1,000. The Eufy E25 robot vacuum and mop without the spot cleaner will be available in June for $900. When will this deal expire? While many sales events feature deals for a specific length of time, deals are on a limited-time basis, making them subject to expire at any time. ZDNET remains committed to finding, sharing, and updating the best offers to help you maximize your savings so you can feel as confident in your purchases as we feel in our recommendations. Our ZDNET team of experts constantly monitors the deals we feature to keep our stories up-to-date. If you missed out on this deal, don't worry -- we're always sourcing new savings opportunities at ZDNET.com. Show more Featured

The wait is almost over – Nintendo’s Switch 2 officially ships starting today, and the gaming community is electrified with anticipation. With its announcement sending shockwaves through the industry, the Switch 2 promises upgraded hardware, enhanced graphics, and a fresh wave of exclusive titles that have fans and newcomers alike counting down the hours. Social media and gaming forums are buzzing with unboxing plans, early impressions from pre-release units, and speculation about which features will define this next generation of hybrid gameplay. As any veteran Switch owner knows, the right accessories can dramatically enhance the gaming experience, and the Switch 2 is no exception. Whether it’s for extended play sessions at home, on-the-go protection, or boosting multiplayer fun, accessories are the unsung heroes that maximize the console’s potential. From ergonomic thumb grips and bumper cases to game-cartridge-holders, a well-equipped setup can make all the difference – and JSAUX seems to have everything sorted. Designer: JSAUX 1. JSAUX Carrying Case for Nintendo Switch 2 No one wants to risk their brand-new Switch 2 rattling around in a flimsy pouch. JSAUX’s Carrying Case ditches the generic for a custom-molded fit, wrapping your console in thick, dual-layer EVA hard-shell that shrugs off drops and shields against everyday scuffs. The plush microfiber lining is a small luxury, keeping your screen pristine even after you inevitably toss the case into a crowded backpack. There’s room for everything you actually need: 15 game card slots, a mesh pocket for cables and earbuds, and enough space for your Switch 2 with its own protective case attached. JSAUX nails the details with a smooth dual zipper, a Velcro strap to keep your console locked in place, and an adjustable stand that turns any table into a mobile gaming station. Whether you’re heading out for a weekend or just want to keep your gear tidy at home, the comfortable handle and detachable shoulder strap make carrying a breeze. It’s protection, organization, and a flex of practicality, without the bulk. Why We Recommend It This is the Switch 2 case for real-world gamers – the ones who actually take their console outside, swap cartridges in weird places, and need gear that isn’t just stylish, but built for chaos. The customizable storage and soft-but-tough protection mean your Switch 2 and accessories survive every bump, drop, or accidental coffee spill. It’s the kind of case that lets you focus on the game, not what’s happening to your hardware. Click Here to Buy Now: $14.39 $21.99 (34% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 2. JSAUX 3-Pack Tempered Glass Screen Protector for Nintendo Switch 2 You know the moment you peel the plastic off a brand-new console? That pristine look deserves to last. JSAUX’s Tempered Glass Screen Protector for Switch 2 nails that first-day shine with edge-to-edge coverage, engineered specifically for Nintendo’s 2025 flagship. The guide frame makes installation foolproof – seriously, it’s almost impossible to misalign or trap bubbles, even if you’re all thumbs and shaky from launch-day excitement. Once on, the 99% transparency keeps every pixel crisp and colors vibrant, so Breath of the Wild 2 or Mario Kart pop just like on day one. Built from dual-tempered 9H glass, it shrugs off scratches, rogue keys, and the random chaos of backpack travel. The 0.3mm thickness is as subtle as it gets – no loss of touch accuracy, no weird drag. And thanks to a nano-oleophobic coating, smudges wipe away quickly, so you’re never gaming through a fingerprint haze. Whether you’re marathon grinding or passing the Switch to a pizza-fingered friend, this protector is ready for real-world gaming. Why We Recommend It Forget triple-checking your bag for sharp objects – this JSAUX screen protector means your Switch 2 just isn’t precious anymore, it’s practical. Installation is stress-free, the display stays flawless, and your frantic touchscreen mashing never feels laggy. For anyone tired of treating their console like fine china, this is the protection that lets you just play. Click Here to Buy Now: $5.59 $9.99 (44% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48 hours! 3. JSAUX Protective Case Compatible with Nintendo Switch 2 Skip the bulky bricks—this JSAUX Protective Carry Case is precision-engineered for the Switch 2 and the Switch 2 only. You get a snug, movement-free fit that feels purpose-built because it is, and it won’t work with any extra shells or cases. The hard PC exterior shrugs off scratches, dust, and splashes, holding up under café tables and cross-country flights alike. Inside, soft silicone strips keep your Switch 2 floating safely, while the clever raised sections mean your joysticks never take the brunt of an accidental bump. Traveling light? The detachable wrist strap is a small convenience that makes a big difference, and the slim profile means this case slides into any backpack or shoulder bag without hogging space. Built-in game card slots are a thoughtful touch – no more loose cartridges rattling around or getting lost in the depths of your bag. It’s the kind of accessory that makes daily Switch 2 use seamless, keeping your console clean, protected, and always ready to play. Why We Recommend It No-nonsense protection, zero wasted space. This case is for people who toss their Switch 2 into a bag and actually live life. The fit is tight, the shell is tough, and the joystick protection is smarter than most cases twice the price. Game card slots mean your library travels with you, not in a Ziploc. It’s the everyday armor you don’t have to think about, but you’ll notice the moment you need it. Click Here to Buy Now: $13.59 $25.99 (47% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 4. JSAUX Thumb Grips for Nintendo Switch 2 If you’ve ever wished for a thumbstick upgrade on the Switch 2, these JSAUX Thumb Grips are as close as it gets to pro-level control, without needing a soldering iron or a warranty-voiding moment. Designed specifically for the Nintendo Switch 2, they snap on with a reassuring snugness and stay put through frantic boss fights or marathon Splatoon sessions. Three sizes (1, 2, and 3) are included in the kit, so you can fine-tune each stick for your hand size and play style – no more settling for “one size fits all” discomfort. Function isn’t sacrificed for comfort, either. The soft-touch finish and sculpted ergonomic shape actually take the edge off finger fatigue, so you can grind through RPGs or rack up wins in fighters without your thumb locking up. Each cap height serves a purpose: short for fast, twitchy moves in action games, tall for accuracy and steady aim in shooters, original size to simply boost grip. Mix and match to build your own hybrid layout. Why We Recommend It Who knew a 10-second upgrade could totally shift your game? These JSAUX Thumb Grips for Switch 2 let you dial in comfort and precision, whether you’re craving snap reflexes in Smash or pixel-perfect aim in Splatoon. No slipping, no awkward fit, no thumb fatigue after hours – just that satisfying soft grip and a custom feel that actually matches your play style. For anyone tired of stock sticks, this is the tweak you’ll wish you’d made sooner. Click Here to Buy Now: $6.39 $12.99 (50% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 5. JSAUX Dockable Case for Nintendo Switch 2 The JSAUX Protective Case for Nintendo Switch 2 is engineered for gamers who want real protection without sacrificing style or convenience. Its split design means you can effortlessly detach the JoyCons without wrestling with stubborn plastic, and the ultra-thin 1mm PC back shell slides right into the official dock – no need to remove the case every time you charge or play on the big screen. The U-shaped cutout perfectly frames the Switch 2’s built-in kickstand, so you can go from handheld to tabletop mode in seconds, without ever fumbling or forcing a fit. Hybrid construction is the secret sauce here. The JoyCon covers fuse a transparent, scratch-resistant PC front with a soft-touch TPU back, letting the Switch 2’s design shine while adding grip and comfort for marathon sessions. Every port and button stays fully accessible thanks to precise cutouts, and popping the covers on or off is a breeze. No more risking cracked clips or flaky plastic – just smooth, reliable protection dialed in for everyday use. Why We Recommend It Forget clunky cases that ruin the Switch’s sleek vibe or force you to undock every time you want to play on your TV. JSAUX nails the essentials: dock-friendly fit, proper grip, zero interference with the kickstand, and a clear finish that doesn’t hide your console’s good looks. It’s protection that respects the Switch 2’s design – no bulk, no hassle, just smart, seamless defense you barely notice until you need it. Click Here to Buy Now: $12.99 $19.99 (35% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours!The post Don’t Unbox Your Nintendo Switch 2 Without These Gaming Accessories first appeared on Yanko Design.

Commentary: It doesn't matter if Apple drops more AI at WWDC next week. I'm never turning my camera control button back on, and you should join me.

Sony has just unveiled the first wireless fight stick designed by the company itself. It doesn't have an official product name yet, but it's currently codenamed Project Defiant. The arcade-style controller uses the PlayStation Link wireless t

The new beta software squashes loads of bugs, and it's available to testers right now.