• KeyShot just dropped KeyShot Studio AI in their latest update, and it’s like giving a toddler a crayon and hoping for a Picasso. Now you can watch your local machine churn out stunning visuals that might just come with a side of copyright infringement – because who needs originality when you have generative AI, right? Maybe next they’ll introduce a feature that automatically pays the artists your new images are stealing from. But hey, at least your renders will look fabulous while you’re dodging those pesky legal issues!

    #KeyShot #GenerativeAI #CopyrightInfringement #DesignHumor #VisualArt
    KeyShot just dropped KeyShot Studio AI in their latest update, and it’s like giving a toddler a crayon and hoping for a Picasso. Now you can watch your local machine churn out stunning visuals that might just come with a side of copyright infringement – because who needs originality when you have generative AI, right? Maybe next they’ll introduce a feature that automatically pays the artists your new images are stealing from. But hey, at least your renders will look fabulous while you’re dodging those pesky legal issues! #KeyShot #GenerativeAI #CopyrightInfringement #DesignHumor #VisualArt
    KeyShot adds KeyShot Studio AI to KeyShot Studio 2025.2
    New generative AI features in the renderer and visualization app run on your local machine, but may create copyright-infringing results.
    Like
    Love
    Wow
    Sad
    62
    1 Комментарии 0 Поделились 0 предпросмотр
  • In a world where smartphones have become extensions of our very beings, it seems only fitting that the latest buzz is about none other than the Trump Mobile and its dazzling Gold T1 smartphone. Yes, you heard that right – a phone that’s as golden as its namesake’s aspirations and, arguably, just as inflated!

    Let’s dive into the nine *urgent* questions we all have about this technological marvel. First on the list: Is it true that the Trump Mobile can only connect to social media platforms that feature a certain orange-tinted filter? Because if it doesn’t, what’s the point, really? We all know that a phone’s worth is measured by its ability to curate the perfect image, preferably one that makes the user look like a billion bucks—just like the former president himself.

    And while we’re on the topic of money, can we talk about the Gold T1’s price tag? Rumor has it that it’s priced like a luxury yacht, but comes with the battery life of a damp sponge. A perfect combo for those who wish to flaunt their wealth while simultaneously being unable to scroll through their Twitter feed without a panic attack when the battery drops to 1%.

    Now, let’s not forget about the *data plan*. Is it true that the plan includes unlimited access to news outlets that only cover “the best” headlines? Because if I can’t get my daily dose of “Trump is the best” articles, then what’s the point of having a phone that’s practically a golden trophy? I can just see the commercials now: “Get your Trump Mobile and never miss an opportunity to revel in your own glory!”

    Furthermore, what about the customer service? One can only imagine calling for assistance and getting a voicemail that says, “We’re busy making America great again, please leave a message after the beep.” If you’re lucky, you might get a callback… in a week, or perhaps never. After all, who needs help when you have a phone that’s practically an icon of success?

    Let’s also discuss the design. Is it true that the Gold T1 comes with a built-in mirror so you can admire yourself while pretending to check your messages? Because nothing screams “I’m important” like a smartphone that encourages narcissism at every glance.

    And what about the camera? Will it have a special feature that automatically enhances your selfies to ensure you look as good as the carefully curated versions of yourself? I mean, we can’t have anything less than perfection when it comes to our online personas, can we?

    In conclusion, while the Trump Mobile and Gold T1 smartphone might promise a new era of connectivity and self-admiration, one can only wonder if it’s all a glittery façade hiding a less-than-stellar user experience. But hey, for those who’ve always dreamt of owning a piece of tech that’s as bold and brash as its namesake, this might just be the device for you!

    #TrumpMobile #GoldT1 #SmartphoneHumor #TechSatire #DigitalNarcissism
    In a world where smartphones have become extensions of our very beings, it seems only fitting that the latest buzz is about none other than the Trump Mobile and its dazzling Gold T1 smartphone. Yes, you heard that right – a phone that’s as golden as its namesake’s aspirations and, arguably, just as inflated! Let’s dive into the nine *urgent* questions we all have about this technological marvel. First on the list: Is it true that the Trump Mobile can only connect to social media platforms that feature a certain orange-tinted filter? Because if it doesn’t, what’s the point, really? We all know that a phone’s worth is measured by its ability to curate the perfect image, preferably one that makes the user look like a billion bucks—just like the former president himself. And while we’re on the topic of money, can we talk about the Gold T1’s price tag? Rumor has it that it’s priced like a luxury yacht, but comes with the battery life of a damp sponge. A perfect combo for those who wish to flaunt their wealth while simultaneously being unable to scroll through their Twitter feed without a panic attack when the battery drops to 1%. Now, let’s not forget about the *data plan*. Is it true that the plan includes unlimited access to news outlets that only cover “the best” headlines? Because if I can’t get my daily dose of “Trump is the best” articles, then what’s the point of having a phone that’s practically a golden trophy? I can just see the commercials now: “Get your Trump Mobile and never miss an opportunity to revel in your own glory!” Furthermore, what about the customer service? One can only imagine calling for assistance and getting a voicemail that says, “We’re busy making America great again, please leave a message after the beep.” If you’re lucky, you might get a callback… in a week, or perhaps never. After all, who needs help when you have a phone that’s practically an icon of success? Let’s also discuss the design. Is it true that the Gold T1 comes with a built-in mirror so you can admire yourself while pretending to check your messages? Because nothing screams “I’m important” like a smartphone that encourages narcissism at every glance. And what about the camera? Will it have a special feature that automatically enhances your selfies to ensure you look as good as the carefully curated versions of yourself? I mean, we can’t have anything less than perfection when it comes to our online personas, can we? In conclusion, while the Trump Mobile and Gold T1 smartphone might promise a new era of connectivity and self-admiration, one can only wonder if it’s all a glittery façade hiding a less-than-stellar user experience. But hey, for those who’ve always dreamt of owning a piece of tech that’s as bold and brash as its namesake, this might just be the device for you! #TrumpMobile #GoldT1 #SmartphoneHumor #TechSatire #DigitalNarcissism
    9 Urgent Questions About Trump Mobile and the Gold T1 Smartphone
    We don’t know much about the new Trump Mobile phone or the company’s data plan, but we sure do have a lot of questions.
    Like
    Love
    Wow
    Angry
    Sad
    244
    1 Комментарии 0 Поделились 0 предпросмотр
  • Ankur Kothari Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns.
    But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic.
    This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results.
    Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.

     
    Ankur Kothari Q&A Interview
    1. What types of customer engagement data are most valuable for making strategic business decisions?
    Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns.
    Second would be demographic information: age, location, income, and other relevant personal characteristics.
    Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews.
    Fourth would be the customer journey data.

    We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data.

    2. How do you distinguish between data that is actionable versus data that is just noise?
    First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance.
    Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in.

    You also want to make sure that there is consistency across sources.
    Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory.
    Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy.

    By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions.

    3. How can customer engagement data be used to identify and prioritize new business opportunities?
    First, it helps us to uncover unmet needs.

    By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points.

    Second would be identifying emerging needs.
    Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly.
    Third would be segmentation analysis.
    Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies.
    Last is to build competitive differentiation.

    Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions.

    4. Can you share an example of where data insights directly influenced a critical decision?
    I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings.
    We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms.
    That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs.

    That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial.

    5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time?
    When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences.
    We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments.
    Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content.

    With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns.

    6. How are you doing the 1:1 personalization?
    We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer.
    So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer.
    That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience.

    We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers.

    7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service?
    Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved.
    The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments.

    Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention.

    So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization.

    8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights?
    I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights.

    Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement.

    Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant.
    As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively.
    So there’s a lack of understanding of marketing and sales as domains.
    It’s a huge effort and can take a lot of investment.

    Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing.

    9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data?
    If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge.
    Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side.

    Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important.

    10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before?
    First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do.
    And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations.
    The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it.

    Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one.

    11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations?
    We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI.
    We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals.

    We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization.

    12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data?
    I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points.
    Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us.
    We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels.
    Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms.

    Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps.

    13. How do you ensure data quality and consistency across multiple channels to make these informed decisions?
    We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies.
    While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing.
    We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats.

    On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically.

    14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years?
    The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices.
    Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities.
    We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases.
    As the world is collecting more data, privacy concerns and regulations come into play.
    I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies.
    And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture.

    So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.

     
    This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #ankur #kothari #qampampa #customer #engagement
    Ankur Kothari Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement
    WWW.MOENGAGE.COM
    Ankur Kothari Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question (and many others), we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    Like
    Love
    Wow
    Angry
    Sad
    478
    0 Комментарии 0 Поделились 0 предпросмотр
  • Tell Us the Speakers and Headphones You Like to Listen On

    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakesis governed by these official rules. The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET.SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010.ELIGIBILITY: This Sweepstakes is open to individuals who are eighteenyears of age or older at the time of entry who are legal residents of the fiftyUnited States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules, and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the ninemonth period prior to the Selection Date are not eligible to enter. Any individualswho have, within the past sixmonths, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakesare not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least threemonths a year.HOW TO ENTER: There are two methods to enter the Sweepstakes:fill out the online survey, orenter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only oneentry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. Entries will be deemed to have been made by the authorized account holder of the email or telephone phone number submitted at the time of entry and qualification. Multiple participants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arises regarding the identity of the entrant, the Authorized Account Holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. "Authorized Account Holder" is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigned e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of receipt by the website administrator for online entries. When applicable, the website administrator's computer will be deemed the official time-keeping device for the Sweepstakes promotion. Entries will be disqualified if found to be incomplete and/or if Sponsor determines, in its sole discretion, that multiple entries were submitted by the same entrant in violation of the Sweepstakes Rules.Entries that are late, lost, stolen, mutilated, tampered with, illegible, incomplete, mechanically reproduced, inaccurate, postage-due, forged, irregular in any way or otherwise not in compliance with these Official Rules will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned.WINNER SELECTION AND NOTIFICATION: Sponsor shall select the prize winneron or about Aug. 11, 2025,by random drawing or from among all eligible entries. The Winner will be notified via email to the contact information provided in the entry. Notification of the Winner shall be deemed to have occurred immediately upon sending of the notification by Sponsor. Selected winnerwill be required to respondto the notification within sevendays of attempted notification. The only entries that will be considered eligible entries are entries received by Sponsor within the Sweepstakes Period. The odds of winning depend on the number of eligible entries received. The Sponsor reserves the right, in its sole discretion, to choose an alternative winner in the event that a possible winner has been disqualified or is deemed ineligible for any reason.Recommended by Our EditorsPRIZE: Onewinner will receive the following prize:OneAmazon.com gift code via email, valued at approximately two hundred fifty dollars.No more than the stated number of prizewill be awarded, and all prizelisted above will be awarded. Actual retail value of the Prize may vary due to market conditions. The difference in value of the Prize as stated above and value at time of notification of the Winner, if any, will not be awarded. No cash or prize substitution is permitted, except at the discretion of Sponsor. The Prize is non-transferable. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute Prize of equal or greater retail value will be awarded; provided, however, that if a Prize is awarded but remains unclaimed or is forfeited by the Winner, the Prize may not be re-awarded, in Sponsor's sole discretion. In the event that more than the stated number of prizebecomes available for any reason, Sponsor reserves the right to award only the stated number of prizeby a random drawing among all legitimate, un-awarded, eligible prize claims.ACCEPTANCE AND DELIVERY OF THE PRIZE: The Winner will be required to verify his or her address and may be required to execute the following documentbefore a notary public and return them within sevendaysof receipt of such documents: an affidavit of eligibility, a liability release, anda publicity release covering eligibility, liability, advertising, publicity and media appearance issues. If an entrant is unable to verify the information submitted with their entry, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Prize will not be awarded until all such properly executed and notarized Prize Claim Documents are returned to Sponsor. Prizewon by an eligible entrant who is a minor in his or her state of residence will be awarded to minor's parent or legal guardian, who must sign and return all required Prize Claim Documents. In the event the Prize Claim Documents are not returned within the specified period, an alternate Winner may be selected by Sponsor for such Prize. The Prize will be shipped to the Winner within 7 days of Sponsor's receipt of a signed Affidavit and Release from the Winner. The Winner is responsible for all taxes and fees related to the Prize received, if any.OTHER RULES: This sweepstakes is subject to all applicable laws and is void where prohibited. All submissions by entrants in connection with the sweepstakes become the sole property of the sponsor and will not be acknowledged or returned. Winner assumes all liability for any injuries or damage caused or claimed to be caused by participation in this sweepstakes or by the use or misuse of any prize.By entering the sweepstakes, each winner grants the SPONSOR permission to use his or her name, city, state/province, e-mail address and, to the extent submitted as part of the sweepstakes entry, his or her photograph, voice, and/or likeness for advertising, publicity or other purposes OR ON A WINNER'S LIST, IF APPLICABLE, IN ANY and all MEDIA WHETHER NOW KNOWN OR HEREINAFTER DEVELOPED, worldwide, without additional consent OR compensation, except where prohibited by law. By submitting an entry, entrants also grant the Sponsor a perpetual, fully-paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, perform and otherwise use and permit others to use, and throughout the world, their entry materials in any manner, form, or format now known or hereinafter created, including on the internet, and for any purpose, including, but not limited to, advertising or promotion of the Sweepstakes, the Sponsor and/or its products and services, without further consent from or compensation to the entrant. By entering the Sweepstakes, entrants consent to receive notification of future promotions, advertisements or solicitations by or from Sponsor and/or Sponsor's parent companies, affiliates, subsidiaries, and business partners, via email or other means of communication.If, in the Sponsor's opinion, there is any suspected or actual evidence of fraud, electronic or non-electronic tampering or unauthorized intervention with any portion of this Sweepstakes, or if fraud or technical difficulties of any sortcompromise the integrity of the Sweepstakes, the Sponsor reserves the right to void suspect entries and/or terminate the Sweepstakes and award the Prize in its sole discretion. Any attempt to deliberately damage the Sponsor's websiteor undermine the legitimate operation of the Sweepstakes may be in violation of U.S. criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damagesto the fullest extent of the law, including pursuing criminal prosecution.DISCLAIMER: EXCLUDING ONLY APPLICABLE MANUFACTURERS' WARRANTIES, THE PRIZE IS PROVIDED TO THE WINNER ON AN "AS IS" BASIS, WITHOUT FURTHER WARRANTY OF ANY KIND. SPONSOR HEREBY DISCLAIMS ALL FURTHER WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE PRIZE.LIMITATION OF LIABILITY: BY ENTERING THE SWEEPSTAKES, ENTRANTS, ON BEHALF OF THEMSELVES AND THEIR HEIRS, EXECUTORS, ASSIGNS AND REPRESENTATIVES, RELEASE AND HOLD THE SPONSOR its PARENT COMPANIES, SUBSIDIARIES, AFFILIATED COMPANIES, UNITS AND DIVISIONS, AND THE CURRENT AND FORMER OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SUCCESSORS AND ASSIGNS OF EACH OF THE FOREGOING, AND ALL THOSE ACTING UNDER THE AUTHORITY OF THE FOREGOING, OR ANY OF THEM, HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, INJURY, LOSS, DAMAGES, LIABILITIES AND OBLIGATIONS OF ANY KIND WHATSOEVERWHETHER KNOWN OR UNKNOWN, SUSPECTED OR UNSUSPECTED, WHICH ENTRANT EVER HAD, NOW HAVE, OR HEREAFTER CAN, SHALL OR MAY HAVE, AGAINST THE RELEASED PARTIES, INCLUDING, BUT NOT LIMITED TO, CLAIMS ARISING FROM OR RELATED TO THE SWEEPSTAKES OR ENTRANT'S PARTICIPATION IN THE SWEEPSTAKES, AND THE RECEIPT, OWNERSHIP, USE, MISUSE, TRANSFER, SALE OR OTHER DISPOSITION OF THE PRIZE. All matters relating to the interpretation and application of these Sweepstakes Rules shall be decided by Sponsor in its sole discretion.DISPUTES: If, for any reason, the Sweepstakes is not capable of being conducted as described in these Sweepstakes Rules, Sponsor shall have the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, or failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant's or any other person's computer related to or resulting from participating or downloading any materials in this Sweepstakes. Because of the unique nature and scope of the Sweepstakes, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any dateor deadlineset forth in these Sweepstakes Rules or otherwise governing the Sweepstakes, and any such changes will be posted here in the Sweepstakes Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Sweepstakes Rules shall not constitute a waiver of any provision.As a condition of participating in the Sweepstakes, entrant agrees that any and all disputes that cannot be resolved between entrant and Sponsor, and causes of action arising out of or connected with the Sweepstakes or these Sweepstakes Rules, shall be resolved individually, without resort to any form of class action, exclusively before a court of competent jurisdiction located in New York, New York, and entrant irrevocably consents to the jurisdiction of the federal and state courts located in New York, New York with respect to any such dispute, cause of action, or other matter. All disputes will be governed and controlled by the laws of the State of New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby irrevocably waives all rights to claim, punitive, incidental, or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses, and entrant further irrevocably waives all rights to have damages multiplied or increased, if any. EACH PARTY EXPRESSLY WAIVES ANY RIGHT TO A TRIAL BY JURY. All federal, state, and local laws and regulations apply.PRIVACY: Information collected from entrants in connection with the Sweepstakes is subject to Sponsor's privacy policy, which may be found here.SOCIAL MEDIA PROMOTION: Although the Sweepstakes may be featured on Twitter, Facebook, and/or other social media platforms, the Sweepstakes is in no way sponsored, endorsed, administered by, or in association with Twitter, Facebook, and/or such other social media platforms and you agree that Twitter, Facebook, and all other social media platforms are not liable in any way for any claims, damages or losses associated with the Sweepstakes.WINNERLIST: For a list of nameof prizewinner, after the Selection Date, please send a stamped, self-addressed No. 10/standard business envelope to Ziff Davis, LLC, Attn: Legal Department, 360 Park Ave South, Floor 17, New York, NY 10010.BY ENTERING, YOU AGREE THAT YOU HAVE READ AND AGREE TO ALL OF THESE SWEEPSTAKES RULES.
    #tell #speakers #headphones #you #like
    Tell Us the Speakers and Headphones You Like to Listen On
    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakesis governed by these official rules. The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET.SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010.ELIGIBILITY: This Sweepstakes is open to individuals who are eighteenyears of age or older at the time of entry who are legal residents of the fiftyUnited States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules, and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the ninemonth period prior to the Selection Date are not eligible to enter. Any individualswho have, within the past sixmonths, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakesare not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least threemonths a year.HOW TO ENTER: There are two methods to enter the Sweepstakes:fill out the online survey, orenter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only oneentry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. Entries will be deemed to have been made by the authorized account holder of the email or telephone phone number submitted at the time of entry and qualification. Multiple participants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arises regarding the identity of the entrant, the Authorized Account Holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. "Authorized Account Holder" is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigned e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of receipt by the website administrator for online entries. When applicable, the website administrator's computer will be deemed the official time-keeping device for the Sweepstakes promotion. Entries will be disqualified if found to be incomplete and/or if Sponsor determines, in its sole discretion, that multiple entries were submitted by the same entrant in violation of the Sweepstakes Rules.Entries that are late, lost, stolen, mutilated, tampered with, illegible, incomplete, mechanically reproduced, inaccurate, postage-due, forged, irregular in any way or otherwise not in compliance with these Official Rules will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned.WINNER SELECTION AND NOTIFICATION: Sponsor shall select the prize winneron or about Aug. 11, 2025,by random drawing or from among all eligible entries. The Winner will be notified via email to the contact information provided in the entry. Notification of the Winner shall be deemed to have occurred immediately upon sending of the notification by Sponsor. Selected winnerwill be required to respondto the notification within sevendays of attempted notification. The only entries that will be considered eligible entries are entries received by Sponsor within the Sweepstakes Period. The odds of winning depend on the number of eligible entries received. The Sponsor reserves the right, in its sole discretion, to choose an alternative winner in the event that a possible winner has been disqualified or is deemed ineligible for any reason.Recommended by Our EditorsPRIZE: Onewinner will receive the following prize:OneAmazon.com gift code via email, valued at approximately two hundred fifty dollars.No more than the stated number of prizewill be awarded, and all prizelisted above will be awarded. Actual retail value of the Prize may vary due to market conditions. The difference in value of the Prize as stated above and value at time of notification of the Winner, if any, will not be awarded. No cash or prize substitution is permitted, except at the discretion of Sponsor. The Prize is non-transferable. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute Prize of equal or greater retail value will be awarded; provided, however, that if a Prize is awarded but remains unclaimed or is forfeited by the Winner, the Prize may not be re-awarded, in Sponsor's sole discretion. In the event that more than the stated number of prizebecomes available for any reason, Sponsor reserves the right to award only the stated number of prizeby a random drawing among all legitimate, un-awarded, eligible prize claims.ACCEPTANCE AND DELIVERY OF THE PRIZE: The Winner will be required to verify his or her address and may be required to execute the following documentbefore a notary public and return them within sevendaysof receipt of such documents: an affidavit of eligibility, a liability release, anda publicity release covering eligibility, liability, advertising, publicity and media appearance issues. If an entrant is unable to verify the information submitted with their entry, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Prize will not be awarded until all such properly executed and notarized Prize Claim Documents are returned to Sponsor. Prizewon by an eligible entrant who is a minor in his or her state of residence will be awarded to minor's parent or legal guardian, who must sign and return all required Prize Claim Documents. In the event the Prize Claim Documents are not returned within the specified period, an alternate Winner may be selected by Sponsor for such Prize. The Prize will be shipped to the Winner within 7 days of Sponsor's receipt of a signed Affidavit and Release from the Winner. The Winner is responsible for all taxes and fees related to the Prize received, if any.OTHER RULES: This sweepstakes is subject to all applicable laws and is void where prohibited. All submissions by entrants in connection with the sweepstakes become the sole property of the sponsor and will not be acknowledged or returned. Winner assumes all liability for any injuries or damage caused or claimed to be caused by participation in this sweepstakes or by the use or misuse of any prize.By entering the sweepstakes, each winner grants the SPONSOR permission to use his or her name, city, state/province, e-mail address and, to the extent submitted as part of the sweepstakes entry, his or her photograph, voice, and/or likeness for advertising, publicity or other purposes OR ON A WINNER'S LIST, IF APPLICABLE, IN ANY and all MEDIA WHETHER NOW KNOWN OR HEREINAFTER DEVELOPED, worldwide, without additional consent OR compensation, except where prohibited by law. By submitting an entry, entrants also grant the Sponsor a perpetual, fully-paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, perform and otherwise use and permit others to use, and throughout the world, their entry materials in any manner, form, or format now known or hereinafter created, including on the internet, and for any purpose, including, but not limited to, advertising or promotion of the Sweepstakes, the Sponsor and/or its products and services, without further consent from or compensation to the entrant. By entering the Sweepstakes, entrants consent to receive notification of future promotions, advertisements or solicitations by or from Sponsor and/or Sponsor's parent companies, affiliates, subsidiaries, and business partners, via email or other means of communication.If, in the Sponsor's opinion, there is any suspected or actual evidence of fraud, electronic or non-electronic tampering or unauthorized intervention with any portion of this Sweepstakes, or if fraud or technical difficulties of any sortcompromise the integrity of the Sweepstakes, the Sponsor reserves the right to void suspect entries and/or terminate the Sweepstakes and award the Prize in its sole discretion. Any attempt to deliberately damage the Sponsor's websiteor undermine the legitimate operation of the Sweepstakes may be in violation of U.S. criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damagesto the fullest extent of the law, including pursuing criminal prosecution.DISCLAIMER: EXCLUDING ONLY APPLICABLE MANUFACTURERS' WARRANTIES, THE PRIZE IS PROVIDED TO THE WINNER ON AN "AS IS" BASIS, WITHOUT FURTHER WARRANTY OF ANY KIND. SPONSOR HEREBY DISCLAIMS ALL FURTHER WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE PRIZE.LIMITATION OF LIABILITY: BY ENTERING THE SWEEPSTAKES, ENTRANTS, ON BEHALF OF THEMSELVES AND THEIR HEIRS, EXECUTORS, ASSIGNS AND REPRESENTATIVES, RELEASE AND HOLD THE SPONSOR its PARENT COMPANIES, SUBSIDIARIES, AFFILIATED COMPANIES, UNITS AND DIVISIONS, AND THE CURRENT AND FORMER OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SUCCESSORS AND ASSIGNS OF EACH OF THE FOREGOING, AND ALL THOSE ACTING UNDER THE AUTHORITY OF THE FOREGOING, OR ANY OF THEM, HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, INJURY, LOSS, DAMAGES, LIABILITIES AND OBLIGATIONS OF ANY KIND WHATSOEVERWHETHER KNOWN OR UNKNOWN, SUSPECTED OR UNSUSPECTED, WHICH ENTRANT EVER HAD, NOW HAVE, OR HEREAFTER CAN, SHALL OR MAY HAVE, AGAINST THE RELEASED PARTIES, INCLUDING, BUT NOT LIMITED TO, CLAIMS ARISING FROM OR RELATED TO THE SWEEPSTAKES OR ENTRANT'S PARTICIPATION IN THE SWEEPSTAKES, AND THE RECEIPT, OWNERSHIP, USE, MISUSE, TRANSFER, SALE OR OTHER DISPOSITION OF THE PRIZE. All matters relating to the interpretation and application of these Sweepstakes Rules shall be decided by Sponsor in its sole discretion.DISPUTES: If, for any reason, the Sweepstakes is not capable of being conducted as described in these Sweepstakes Rules, Sponsor shall have the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, or failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant's or any other person's computer related to or resulting from participating or downloading any materials in this Sweepstakes. Because of the unique nature and scope of the Sweepstakes, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any dateor deadlineset forth in these Sweepstakes Rules or otherwise governing the Sweepstakes, and any such changes will be posted here in the Sweepstakes Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Sweepstakes Rules shall not constitute a waiver of any provision.As a condition of participating in the Sweepstakes, entrant agrees that any and all disputes that cannot be resolved between entrant and Sponsor, and causes of action arising out of or connected with the Sweepstakes or these Sweepstakes Rules, shall be resolved individually, without resort to any form of class action, exclusively before a court of competent jurisdiction located in New York, New York, and entrant irrevocably consents to the jurisdiction of the federal and state courts located in New York, New York with respect to any such dispute, cause of action, or other matter. All disputes will be governed and controlled by the laws of the State of New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby irrevocably waives all rights to claim, punitive, incidental, or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses, and entrant further irrevocably waives all rights to have damages multiplied or increased, if any. EACH PARTY EXPRESSLY WAIVES ANY RIGHT TO A TRIAL BY JURY. All federal, state, and local laws and regulations apply.PRIVACY: Information collected from entrants in connection with the Sweepstakes is subject to Sponsor's privacy policy, which may be found here.SOCIAL MEDIA PROMOTION: Although the Sweepstakes may be featured on Twitter, Facebook, and/or other social media platforms, the Sweepstakes is in no way sponsored, endorsed, administered by, or in association with Twitter, Facebook, and/or such other social media platforms and you agree that Twitter, Facebook, and all other social media platforms are not liable in any way for any claims, damages or losses associated with the Sweepstakes.WINNERLIST: For a list of nameof prizewinner, after the Selection Date, please send a stamped, self-addressed No. 10/standard business envelope to Ziff Davis, LLC, Attn: Legal Department, 360 Park Ave South, Floor 17, New York, NY 10010.BY ENTERING, YOU AGREE THAT YOU HAVE READ AND AGREE TO ALL OF THESE SWEEPSTAKES RULES. #tell #speakers #headphones #you #like
    ME.PCMAG.COM
    Tell Us the Speakers and Headphones You Like to Listen On
    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a $250 Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakes (the "Sweepstakes") is governed by these official rules (the "Sweepstakes Rules"). The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET (the "Sweepstakes Period").SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010 (the "Sponsor").ELIGIBILITY: This Sweepstakes is open to individuals who are eighteen (18) years of age or older at the time of entry who are legal residents of the fifty (50) United States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules (including, without limitation, all eligibility requirements), and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the nine (9) month period prior to the Selection Date are not eligible to enter. Any individuals (including, but not limited to, employees, consultants, independent contractors and interns) who have, within the past six (6) months, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakes ("Employees") are not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least three (3) months a year.HOW TO ENTER: There are two methods to enter the Sweepstakes: (1) fill out the online survey, or (2) enter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only one (1) entry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. Entries will be deemed to have been made by the authorized account holder of the email or telephone phone number submitted at the time of entry and qualification. Multiple participants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arises regarding the identity of the entrant, the Authorized Account Holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. "Authorized Account Holder" is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigned e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of receipt by the website administrator for online entries. When applicable, the website administrator's computer will be deemed the official time-keeping device for the Sweepstakes promotion. Entries will be disqualified if found to be incomplete and/or if Sponsor determines, in its sole discretion, that multiple entries were submitted by the same entrant in violation of the Sweepstakes Rules.Entries that are late, lost, stolen, mutilated, tampered with, illegible, incomplete, mechanically reproduced, inaccurate, postage-due, forged, irregular in any way or otherwise not in compliance with these Official Rules will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned.WINNER SELECTION AND NOTIFICATION: Sponsor shall select the prize winner(s) (collectively, the "Winner") on or about Aug. 11, 2025, ("Selection Date") by random drawing or from among all eligible entries. The Winner will be notified via email to the contact information provided in the entry. Notification of the Winner shall be deemed to have occurred immediately upon sending of the notification by Sponsor. Selected winner(s) will be required to respond (as directed) to the notification within seven (7) days of attempted notification. The only entries that will be considered eligible entries are entries received by Sponsor within the Sweepstakes Period. The odds of winning depend on the number of eligible entries received. The Sponsor reserves the right, in its sole discretion, to choose an alternative winner in the event that a possible winner has been disqualified or is deemed ineligible for any reason.Recommended by Our EditorsPRIZE: One (1) winner will receive the following prize (collectively, the "Prize"):One (1) $250 Amazon.com gift code via email, valued at approximately two hundred fifty dollars ($250).No more than the stated number of prize(s) will be awarded, and all prize(s) listed above will be awarded. Actual retail value of the Prize may vary due to market conditions. The difference in value of the Prize as stated above and value at time of notification of the Winner, if any, will not be awarded. No cash or prize substitution is permitted, except at the discretion of Sponsor. The Prize is non-transferable. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute Prize of equal or greater retail value will be awarded; provided, however, that if a Prize is awarded but remains unclaimed or is forfeited by the Winner, the Prize may not be re-awarded, in Sponsor's sole discretion. In the event that more than the stated number of prize(s) becomes available for any reason, Sponsor reserves the right to award only the stated number of prize(s) by a random drawing among all legitimate, un-awarded, eligible prize claims.ACCEPTANCE AND DELIVERY OF THE PRIZE: The Winner will be required to verify his or her address and may be required to execute the following document(s) before a notary public and return them within seven (7) days (or a shorter time if required by exigencies) of receipt of such documents: an affidavit of eligibility, a liability release, and (where imposing such condition is legal) a publicity release covering eligibility, liability, advertising, publicity and media appearance issues (collectively, the "Prize Claim Documents"). If an entrant is unable to verify the information submitted with their entry, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Prize will not be awarded until all such properly executed and notarized Prize Claim Documents are returned to Sponsor. Prize(s) won by an eligible entrant who is a minor in his or her state of residence will be awarded to minor's parent or legal guardian, who must sign and return all required Prize Claim Documents. In the event the Prize Claim Documents are not returned within the specified period, an alternate Winner may be selected by Sponsor for such Prize. The Prize will be shipped to the Winner within 7 days of Sponsor's receipt of a signed Affidavit and Release from the Winner. The Winner is responsible for all taxes and fees related to the Prize received, if any.OTHER RULES: This sweepstakes is subject to all applicable laws and is void where prohibited. All submissions by entrants in connection with the sweepstakes become the sole property of the sponsor and will not be acknowledged or returned. Winner assumes all liability for any injuries or damage caused or claimed to be caused by participation in this sweepstakes or by the use or misuse of any prize.By entering the sweepstakes, each winner grants the SPONSOR permission to use his or her name, city, state/province, e-mail address and, to the extent submitted as part of the sweepstakes entry, his or her photograph, voice, and/or likeness for advertising, publicity or other purposes OR ON A WINNER'S LIST, IF APPLICABLE, IN ANY and all MEDIA WHETHER NOW KNOWN OR HEREINAFTER DEVELOPED, worldwide, without additional consent OR compensation, except where prohibited by law. By submitting an entry, entrants also grant the Sponsor a perpetual, fully-paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, perform and otherwise use and permit others to use, and throughout the world, their entry materials in any manner, form, or format now known or hereinafter created, including on the internet, and for any purpose, including, but not limited to, advertising or promotion of the Sweepstakes, the Sponsor and/or its products and services, without further consent from or compensation to the entrant. By entering the Sweepstakes, entrants consent to receive notification of future promotions, advertisements or solicitations by or from Sponsor and/or Sponsor's parent companies, affiliates, subsidiaries, and business partners, via email or other means of communication.If, in the Sponsor's opinion, there is any suspected or actual evidence of fraud, electronic or non-electronic tampering or unauthorized intervention with any portion of this Sweepstakes, or if fraud or technical difficulties of any sort (e.g., computer viruses, bugs) compromise the integrity of the Sweepstakes, the Sponsor reserves the right to void suspect entries and/or terminate the Sweepstakes and award the Prize in its sole discretion. Any attempt to deliberately damage the Sponsor's website(s) or undermine the legitimate operation of the Sweepstakes may be in violation of U.S. criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damages (including attorney's fees) to the fullest extent of the law, including pursuing criminal prosecution.DISCLAIMER: EXCLUDING ONLY APPLICABLE MANUFACTURERS' WARRANTIES, THE PRIZE IS PROVIDED TO THE WINNER ON AN "AS IS" BASIS, WITHOUT FURTHER WARRANTY OF ANY KIND. SPONSOR HEREBY DISCLAIMS ALL FURTHER WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE PRIZE.LIMITATION OF LIABILITY: BY ENTERING THE SWEEPSTAKES, ENTRANTS, ON BEHALF OF THEMSELVES AND THEIR HEIRS, EXECUTORS, ASSIGNS AND REPRESENTATIVES, RELEASE AND HOLD THE SPONSOR its PARENT COMPANIES, SUBSIDIARIES, AFFILIATED COMPANIES, UNITS AND DIVISIONS, AND THE CURRENT AND FORMER OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SUCCESSORS AND ASSIGNS OF EACH OF THE FOREGOING, AND ALL THOSE ACTING UNDER THE AUTHORITY OF THE FOREGOING, OR ANY OF THEM (INCLUDING, BUT NOT LIMITED TO, ADVERTISING AND PROMOTIONAL AGENCIES AND PRIZE SUPPLIERS) (EACH A "RELEASED PARTY"), HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, INJURY, LOSS, DAMAGES, LIABILITIES AND OBLIGATIONS OF ANY KIND WHATSOEVER (COLLECTIVELY, THE "CLAIMS") WHETHER KNOWN OR UNKNOWN, SUSPECTED OR UNSUSPECTED, WHICH ENTRANT EVER HAD, NOW HAVE, OR HEREAFTER CAN, SHALL OR MAY HAVE, AGAINST THE RELEASED PARTIES (OR ANY OF THEM), INCLUDING, BUT NOT LIMITED TO, CLAIMS ARISING FROM OR RELATED TO THE SWEEPSTAKES OR ENTRANT'S PARTICIPATION IN THE SWEEPSTAKES (INCLUDING, WITHOUT LIMITATION, CLAIMS FOR LIBEL, DEFAMATION, INVASION OF PRIVACY, VIOLATION OF THE RIGHT OF PUBLICITY, COMMERCIAL APPROPRIATION OF NAME AND LIKENESS, INFRINGEMENT OF COPYRIGHT OR VIOLATION OF ANY OTHER PERSONAL OR PROPRIETARY RIGHT), AND THE RECEIPT, OWNERSHIP, USE, MISUSE, TRANSFER, SALE OR OTHER DISPOSITION OF THE PRIZE (INCLUDING, WITHOUT LIMITATION, CLAIMS FOR PERSONAL INJURY, DEATH, AND/OR PROPERTY DAMAGE). All matters relating to the interpretation and application of these Sweepstakes Rules shall be decided by Sponsor in its sole discretion.DISPUTES: If, for any reason (including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes), the Sweepstakes is not capable of being conducted as described in these Sweepstakes Rules, Sponsor shall have the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, or failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant's or any other person's computer related to or resulting from participating or downloading any materials in this Sweepstakes. Because of the unique nature and scope of the Sweepstakes, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any date(s) or deadline(s) set forth in these Sweepstakes Rules or otherwise governing the Sweepstakes, and any such changes will be posted here in the Sweepstakes Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Sweepstakes Rules shall not constitute a waiver of any provision.As a condition of participating in the Sweepstakes, entrant agrees that any and all disputes that cannot be resolved between entrant and Sponsor, and causes of action arising out of or connected with the Sweepstakes or these Sweepstakes Rules, shall be resolved individually, without resort to any form of class action, exclusively before a court of competent jurisdiction located in New York, New York, and entrant irrevocably consents to the jurisdiction of the federal and state courts located in New York, New York with respect to any such dispute, cause of action, or other matter. All disputes will be governed and controlled by the laws of the State of New York (without regard for its conflicts-of-laws principles). Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby irrevocably waives all rights to claim, punitive, incidental, or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses (i.e., costs incurred directly in connection with entrant's participation in the Sweepstakes), and entrant further irrevocably waives all rights to have damages multiplied or increased, if any. EACH PARTY EXPRESSLY WAIVES ANY RIGHT TO A TRIAL BY JURY. All federal, state, and local laws and regulations apply.PRIVACY: Information collected from entrants in connection with the Sweepstakes is subject to Sponsor's privacy policy, which may be found here.SOCIAL MEDIA PROMOTION: Although the Sweepstakes may be featured on Twitter, Facebook, and/or other social media platforms, the Sweepstakes is in no way sponsored, endorsed, administered by, or in association with Twitter, Facebook, and/or such other social media platforms and you agree that Twitter, Facebook, and all other social media platforms are not liable in any way for any claims, damages or losses associated with the Sweepstakes.WINNER(S) LIST: For a list of name(s) of prizewinner(s), after the Selection Date, please send a stamped, self-addressed No. 10/standard business envelope to Ziff Davis, LLC, Attn: Legal Department, 360 Park Ave South, Floor 17, New York, NY 10010 (VT residents may omit return postage).BY ENTERING, YOU AGREE THAT YOU HAVE READ AND AGREE TO ALL OF THESE SWEEPSTAKES RULES.
    Like
    Love
    Wow
    Angry
    Sad
    580
    0 Комментарии 0 Поделились 0 предпросмотр
  • Ansys: R&D Engineer II (Remote - East Coast, US)

    Requisition #: 16890 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Innovate With Ansys, Power Your Career. Summary / Role Purpose The R&D Engineer II contributes to the development of software products and supporting systems. In this role, the R&D Engineer II will collaborate with a team of expert professionals to understand customer requirements and accomplish development objectives. Key Duties and Responsibilities Performs moderately complex development activities, including the design, implementation, maintenance, testing and documentation of software modules and sub-systems Understands and employs best practices Performs moderately complex bug verification, release testing and beta support for assigned products. Researches problems discovered by QA or product support and develops solutions Understands the marketing requirements for a product, including target environment, performance criteria and competitive issues Works under the general supervision of a development manager Minimum Education/Certification Requirements and Experience BS in Computer Science, Applied Mathematics, Engineering, or other natural science disciplines with 3-5 years' experience or MS with minimum 2 years experience Working experience within technical software development proven by academic, research, or industry projects. Good understanding and skills in object-oriented programming Experience with Java and C# / .NET Role can be remote, must be based on the East Coast due to timezone Preferred Qualifications and Skills Experience with C++, Python, in addition to Java and C# / .NET Knowledge of Task-Based Asynchronous design patternExposure to model-based systems engineering concepts Working knowledge of SysML Know-how on cloud computing technologies like micro-service architectures, RPC frameworks, REST APIs, etc. Knowledge of software security best practices Experience working on an Agile software development team Technical knowledge and experience with various engineering tools and methodologies, such as Finite Element simulation, CAD modeling, and Systems Architecture modelling is a plus Ability to assist more junior developers on an as-needed basis Ability to learn quickly and to collaborate with others in a geographically distributed team Excellent communication and interpersonal skills At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement Our Commitments:Amaze with innovative products and solutionsMake our customers incredibly successfulAct with integrityEnsure employees thrive and shareholders prosper Our Values:Adaptability: Be open, welcome what's nextCourage: Be courageous, move forward passionatelyGenerosity: Be generous, share, listen, serveAuthenticity: Be you, make us stronger Our Actions:We commit to audacious goalsWe work seamlessly as a teamWe demonstrate masteryWe deliver outstanding resultsVALUES IN ACTION Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive. Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers. We're proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here . At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.CREATING A PLACE WE'RE PROUD TO BEAnsys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified.For more information, please visit us at Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot
    #ansys #rampampd #engineer #remote #east
    Ansys: R&D Engineer II (Remote - East Coast, US)
    Requisition #: 16890 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Innovate With Ansys, Power Your Career. Summary / Role Purpose The R&D Engineer II contributes to the development of software products and supporting systems. In this role, the R&D Engineer II will collaborate with a team of expert professionals to understand customer requirements and accomplish development objectives. Key Duties and Responsibilities Performs moderately complex development activities, including the design, implementation, maintenance, testing and documentation of software modules and sub-systems Understands and employs best practices Performs moderately complex bug verification, release testing and beta support for assigned products. Researches problems discovered by QA or product support and develops solutions Understands the marketing requirements for a product, including target environment, performance criteria and competitive issues Works under the general supervision of a development manager Minimum Education/Certification Requirements and Experience BS in Computer Science, Applied Mathematics, Engineering, or other natural science disciplines with 3-5 years' experience or MS with minimum 2 years experience Working experience within technical software development proven by academic, research, or industry projects. Good understanding and skills in object-oriented programming Experience with Java and C# / .NET Role can be remote, must be based on the East Coast due to timezone Preferred Qualifications and Skills Experience with C++, Python, in addition to Java and C# / .NET Knowledge of Task-Based Asynchronous design patternExposure to model-based systems engineering concepts Working knowledge of SysML Know-how on cloud computing technologies like micro-service architectures, RPC frameworks, REST APIs, etc. Knowledge of software security best practices Experience working on an Agile software development team Technical knowledge and experience with various engineering tools and methodologies, such as Finite Element simulation, CAD modeling, and Systems Architecture modelling is a plus Ability to assist more junior developers on an as-needed basis Ability to learn quickly and to collaborate with others in a geographically distributed team Excellent communication and interpersonal skills At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement Our Commitments:Amaze with innovative products and solutionsMake our customers incredibly successfulAct with integrityEnsure employees thrive and shareholders prosper Our Values:Adaptability: Be open, welcome what's nextCourage: Be courageous, move forward passionatelyGenerosity: Be generous, share, listen, serveAuthenticity: Be you, make us stronger Our Actions:We commit to audacious goalsWe work seamlessly as a teamWe demonstrate masteryWe deliver outstanding resultsVALUES IN ACTION Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive. Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers. We're proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here . At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.CREATING A PLACE WE'RE PROUD TO BEAnsys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified.For more information, please visit us at Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot #ansys #rampampd #engineer #remote #east
    WEWORKREMOTELY.COM
    Ansys: R&D Engineer II (Remote - East Coast, US)
    Requisition #: 16890 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Innovate With Ansys, Power Your Career. Summary / Role Purpose The R&D Engineer II contributes to the development of software products and supporting systems. In this role, the R&D Engineer II will collaborate with a team of expert professionals to understand customer requirements and accomplish development objectives. Key Duties and Responsibilities Performs moderately complex development activities, including the design, implementation, maintenance, testing and documentation of software modules and sub-systems Understands and employs best practices Performs moderately complex bug verification, release testing and beta support for assigned products. Researches problems discovered by QA or product support and develops solutions Understands the marketing requirements for a product, including target environment, performance criteria and competitive issues Works under the general supervision of a development manager Minimum Education/Certification Requirements and Experience BS in Computer Science, Applied Mathematics, Engineering, or other natural science disciplines with 3-5 years' experience or MS with minimum 2 years experience Working experience within technical software development proven by academic, research, or industry projects. Good understanding and skills in object-oriented programming Experience with Java and C# / .NET Role can be remote, must be based on the East Coast due to timezone Preferred Qualifications and Skills Experience with C++, Python, in addition to Java and C# / .NET Knowledge of Task-Based Asynchronous design pattern (TAP) Exposure to model-based systems engineering concepts Working knowledge of SysML Know-how on cloud computing technologies like micro-service architectures, RPC frameworks (e.g., gRPC), REST APIs, etc. Knowledge of software security best practices Experience working on an Agile software development team Technical knowledge and experience with various engineering tools and methodologies, such as Finite Element simulation, CAD modeling, and Systems Architecture modelling is a plus Ability to assist more junior developers on an as-needed basis Ability to learn quickly and to collaborate with others in a geographically distributed team Excellent communication and interpersonal skills At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement Our Commitments:Amaze with innovative products and solutionsMake our customers incredibly successfulAct with integrityEnsure employees thrive and shareholders prosper Our Values:Adaptability: Be open, welcome what's nextCourage: Be courageous, move forward passionatelyGenerosity: Be generous, share, listen, serveAuthenticity: Be you, make us stronger Our Actions:We commit to audacious goalsWe work seamlessly as a teamWe demonstrate masteryWe deliver outstanding resultsVALUES IN ACTION Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive. Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers. We're proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here . At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.CREATING A PLACE WE'RE PROUD TO BEAnsys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).For more information, please visit us at Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Full-Stack Programming JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot
    Like
    Love
    Wow
    Sad
    Angry
    468
    2 Комментарии 0 Поделились 0 предпросмотр
  • Malicious PyPI Package Masquerades as Chimera Module to Steal AWS, CI/CD, and macOS Data

    Jun 16, 2025Ravie LakshmananMalware / DevOps

    Cybersecurity researchers have discovered a malicious package on the Python Package Indexrepository that's capable of harvesting sensitive developer-related information, such as credentials, configuration data, and environment variables, among others.
    The package, named chimera-sandbox-extensions, attracted 143 downloads and likely targets users of a service called Chimera Sandbox, which was released by Singaporean tech company Grab last August to facilitate "experimentation and development ofsolutions."
    The package masquerades as a helper module for Chimera Sandbox, but "aims to steal credentials and other sensitive information such as Jamf configuration, CI/CD environment variables, AWS tokens, and more," JFrog security researcher Guy Korolevski said in a report published last week.
    Once installed, it attempts to connect to an external domain whose domain name is generated using a domain generation algorithmin order to download and execute a next-stage payload.
    Specifically, the malware acquires from the domain an authentication token, which is then used to send a request to the same domain and retrieve the Python-based information stealer.

    The stealer malware is equipped to siphon a wide range of data from infected machines. This includes -

    JAMF receipts, which are records of software packages installed by Jamf Pro on managed computers
    Pod sandbox environment authentication tokens and git information
    CI/CD information from environment variables
    Zscaler host configuration
    Amazon Web Services account information and tokens
    Public IP address
    General platform, user, and host information

    The kind of data gathered by the malware shows that it's mainly geared towards corporate and cloud infrastructure. In addition, the extraction of JAMF receipts indicates that it's also capable of targeting Apple macOS systems.
    The collected information is sent via a POST request back to the same domain, after which the server assesses if the machine is a worthy target for further exploitation. However, JFrog said it was unable to obtain the payload at the time of analysis.
    "The targeted approach employed by this malware, along with the complexity of its multi-stage targeted payload, distinguishes it from the more generic open-source malware threats we have encountered thus far, highlighting the advancements that malicious packages have made recently," Jonathan Sar Shalom, director of threat research at JFrog Security Research team, said.

    "This new sophistication of malware underscores why development teams remain vigilant with updates—alongside proactive security research – to defend against emerging threats and maintain software integrity."
    The disclosure comes as SafeDep and Veracode detailed a number of malware-laced npm packages that are designed to execute remote code and download additional payloads. The packages in question are listed below -

    eslint-config-airbnb-compatts-runtime-compat-checksolders@mediawave/libAll the identified npm packages have since been taken down from npm, but not before they were downloaded hundreds of times from the package registry.
    SafeDep's analysis of eslint-config-airbnb-compat found that the JavaScript library has ts-runtime-compat-check listed as a dependency, which, in turn, contacts an external server defined in the former packageto retrieve and execute a Base64-encoded string. The exact nature of the payload is unknown.
    "It implements a multi-stage remote code execution attack using a transitive dependency to hide the malicious code," SafeDep researcher Kunal Singh said.
    Solders, on the other hand, has been found to incorporate a post-install script in its package.json, causing the malicious code to be automatically executed as soon as the package is installed.
    "At first glance, it's hard to believe that this is actually valid JavaScript," the Veracode Threat Research team said. "It looks like a seemingly random collection of Japanese symbols. It turns out that this particular obfuscation scheme uses the Unicode characters as variable names and a sophisticated chain of dynamic code generation to work."
    Decoding the script reveals an extra layer of obfuscation, unpacking which reveals its main function: Check if the compromised machine is Windows, and if so, run a PowerShell command to retrieve a next-stage payload from a remote server.
    This second-stage PowerShell script, also obscured, is designed to fetch a Windows batch script from another domainand configures a Windows Defender Antivirus exclusion list to avoid detection. The batch script then paves the way for the execution of a .NET DLL that reaches out to a PNG image hosted on ImgBB.
    "is grabbing the last two pixels from this image and then looping through some data contained elsewhere in it," Veracode said. "It ultimately builds up in memory YET ANOTHER .NET DLL."

    Furthermore, the DLL is equipped to create task scheduler entries and features the ability to bypass user account controlusing a combination of FodHelper.exe and programmatic identifiersto evade defenses and avoid triggering any security alerts to the user.
    The newly-downloaded DLL is Pulsar RAT, a "free, open-source Remote Administration Tool for Windows" and a variant of the Quasar RAT.
    "From a wall of Japanese characters to a RAT hidden within the pixels of a PNG file, the attacker went to extraordinary lengths to conceal their payload, nesting it a dozen layers deep to evade detection," Veracode said. "While the attacker's ultimate objective for deploying the Pulsar RAT remains unclear, the sheer complexity of this delivery mechanism is a powerful indicator of malicious intent."
    Crypto Malware in the Open-Source Supply Chain
    The findings also coincide with a report from Socket that identified credential stealers, cryptocurrency drainers, cryptojackers, and clippers as the main types of threats targeting the cryptocurrency and blockchain development ecosystem.

    Some of the examples of these packages include -

    express-dompurify and pumptoolforvolumeandcomment, which are capable of harvesting browser credentials and cryptocurrency wallet keys
    bs58js, which drains a victim's wallet and uses multi-hop transfers to obscure theft and frustrate forensic tracing.
    lsjglsjdv, asyncaiosignal, and raydium-sdk-liquidity-init, which functions as a clipper to monitor the system clipboard for cryptocurrency wallet strings and replace them with threat actor‑controlled addresses to reroute transactions to the attackers

    "As Web3 development converges with mainstream software engineering, the attack surface for blockchain-focused projects is expanding in both scale and complexity," Socket security researcher Kirill Boychenko said.
    "Financially motivated threat actors and state-sponsored groups are rapidly evolving their tactics to exploit systemic weaknesses in the software supply chain. These campaigns are iterative, persistent, and increasingly tailored to high-value targets."
    AI and Slopsquatting
    The rise of artificial intelligence-assisted coding, also called vibe coding, has unleashed another novel threat in the form of slopsquatting, where large language modelscan hallucinate non-existent but plausible package names that bad actors can weaponize to conduct supply chain attacks.
    Trend Micro, in a report last week, said it observed an unnamed advanced agent "confidently" cooking up a phantom Python package named starlette-reverse-proxy, only for the build process to crash with the error "module not found." However, should an adversary upload a package with the same name on the repository, it can have serious security consequences.

    Furthermore, the cybersecurity company noted that advanced coding agents and workflows such as Claude Code CLI, OpenAI Codex CLI, and Cursor AI with Model Context Protocol-backed validation can help reduce, but not completely eliminate, the risk of slopsquatting.
    "When agents hallucinate dependencies or install unverified packages, they create an opportunity for slopsquatting attacks, in which malicious actors pre-register those same hallucinated names on public registries," security researcher Sean Park said.
    "While reasoning-enhanced agents can reduce the rate of phantom suggestions by approximately half, they do not eliminate them entirely. Even the vibe-coding workflow augmented with live MCP validations achieves the lowest rates of slip-through, but still misses edge cases."

    Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post.

    SHARE




    #malicious #pypi #package #masquerades #chimera
    Malicious PyPI Package Masquerades as Chimera Module to Steal AWS, CI/CD, and macOS Data
    Jun 16, 2025Ravie LakshmananMalware / DevOps Cybersecurity researchers have discovered a malicious package on the Python Package Indexrepository that's capable of harvesting sensitive developer-related information, such as credentials, configuration data, and environment variables, among others. The package, named chimera-sandbox-extensions, attracted 143 downloads and likely targets users of a service called Chimera Sandbox, which was released by Singaporean tech company Grab last August to facilitate "experimentation and development ofsolutions." The package masquerades as a helper module for Chimera Sandbox, but "aims to steal credentials and other sensitive information such as Jamf configuration, CI/CD environment variables, AWS tokens, and more," JFrog security researcher Guy Korolevski said in a report published last week. Once installed, it attempts to connect to an external domain whose domain name is generated using a domain generation algorithmin order to download and execute a next-stage payload. Specifically, the malware acquires from the domain an authentication token, which is then used to send a request to the same domain and retrieve the Python-based information stealer. The stealer malware is equipped to siphon a wide range of data from infected machines. This includes - JAMF receipts, which are records of software packages installed by Jamf Pro on managed computers Pod sandbox environment authentication tokens and git information CI/CD information from environment variables Zscaler host configuration Amazon Web Services account information and tokens Public IP address General platform, user, and host information The kind of data gathered by the malware shows that it's mainly geared towards corporate and cloud infrastructure. In addition, the extraction of JAMF receipts indicates that it's also capable of targeting Apple macOS systems. The collected information is sent via a POST request back to the same domain, after which the server assesses if the machine is a worthy target for further exploitation. However, JFrog said it was unable to obtain the payload at the time of analysis. "The targeted approach employed by this malware, along with the complexity of its multi-stage targeted payload, distinguishes it from the more generic open-source malware threats we have encountered thus far, highlighting the advancements that malicious packages have made recently," Jonathan Sar Shalom, director of threat research at JFrog Security Research team, said. "This new sophistication of malware underscores why development teams remain vigilant with updates—alongside proactive security research – to defend against emerging threats and maintain software integrity." The disclosure comes as SafeDep and Veracode detailed a number of malware-laced npm packages that are designed to execute remote code and download additional payloads. The packages in question are listed below - eslint-config-airbnb-compatts-runtime-compat-checksolders@mediawave/libAll the identified npm packages have since been taken down from npm, but not before they were downloaded hundreds of times from the package registry. SafeDep's analysis of eslint-config-airbnb-compat found that the JavaScript library has ts-runtime-compat-check listed as a dependency, which, in turn, contacts an external server defined in the former packageto retrieve and execute a Base64-encoded string. The exact nature of the payload is unknown. "It implements a multi-stage remote code execution attack using a transitive dependency to hide the malicious code," SafeDep researcher Kunal Singh said. Solders, on the other hand, has been found to incorporate a post-install script in its package.json, causing the malicious code to be automatically executed as soon as the package is installed. "At first glance, it's hard to believe that this is actually valid JavaScript," the Veracode Threat Research team said. "It looks like a seemingly random collection of Japanese symbols. It turns out that this particular obfuscation scheme uses the Unicode characters as variable names and a sophisticated chain of dynamic code generation to work." Decoding the script reveals an extra layer of obfuscation, unpacking which reveals its main function: Check if the compromised machine is Windows, and if so, run a PowerShell command to retrieve a next-stage payload from a remote server. This second-stage PowerShell script, also obscured, is designed to fetch a Windows batch script from another domainand configures a Windows Defender Antivirus exclusion list to avoid detection. The batch script then paves the way for the execution of a .NET DLL that reaches out to a PNG image hosted on ImgBB. "is grabbing the last two pixels from this image and then looping through some data contained elsewhere in it," Veracode said. "It ultimately builds up in memory YET ANOTHER .NET DLL." Furthermore, the DLL is equipped to create task scheduler entries and features the ability to bypass user account controlusing a combination of FodHelper.exe and programmatic identifiersto evade defenses and avoid triggering any security alerts to the user. The newly-downloaded DLL is Pulsar RAT, a "free, open-source Remote Administration Tool for Windows" and a variant of the Quasar RAT. "From a wall of Japanese characters to a RAT hidden within the pixels of a PNG file, the attacker went to extraordinary lengths to conceal their payload, nesting it a dozen layers deep to evade detection," Veracode said. "While the attacker's ultimate objective for deploying the Pulsar RAT remains unclear, the sheer complexity of this delivery mechanism is a powerful indicator of malicious intent." Crypto Malware in the Open-Source Supply Chain The findings also coincide with a report from Socket that identified credential stealers, cryptocurrency drainers, cryptojackers, and clippers as the main types of threats targeting the cryptocurrency and blockchain development ecosystem. Some of the examples of these packages include - express-dompurify and pumptoolforvolumeandcomment, which are capable of harvesting browser credentials and cryptocurrency wallet keys bs58js, which drains a victim's wallet and uses multi-hop transfers to obscure theft and frustrate forensic tracing. lsjglsjdv, asyncaiosignal, and raydium-sdk-liquidity-init, which functions as a clipper to monitor the system clipboard for cryptocurrency wallet strings and replace them with threat actor‑controlled addresses to reroute transactions to the attackers "As Web3 development converges with mainstream software engineering, the attack surface for blockchain-focused projects is expanding in both scale and complexity," Socket security researcher Kirill Boychenko said. "Financially motivated threat actors and state-sponsored groups are rapidly evolving their tactics to exploit systemic weaknesses in the software supply chain. These campaigns are iterative, persistent, and increasingly tailored to high-value targets." AI and Slopsquatting The rise of artificial intelligence-assisted coding, also called vibe coding, has unleashed another novel threat in the form of slopsquatting, where large language modelscan hallucinate non-existent but plausible package names that bad actors can weaponize to conduct supply chain attacks. Trend Micro, in a report last week, said it observed an unnamed advanced agent "confidently" cooking up a phantom Python package named starlette-reverse-proxy, only for the build process to crash with the error "module not found." However, should an adversary upload a package with the same name on the repository, it can have serious security consequences. Furthermore, the cybersecurity company noted that advanced coding agents and workflows such as Claude Code CLI, OpenAI Codex CLI, and Cursor AI with Model Context Protocol-backed validation can help reduce, but not completely eliminate, the risk of slopsquatting. "When agents hallucinate dependencies or install unverified packages, they create an opportunity for slopsquatting attacks, in which malicious actors pre-register those same hallucinated names on public registries," security researcher Sean Park said. "While reasoning-enhanced agents can reduce the rate of phantom suggestions by approximately half, they do not eliminate them entirely. Even the vibe-coding workflow augmented with live MCP validations achieves the lowest rates of slip-through, but still misses edge cases." Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post. SHARE     #malicious #pypi #package #masquerades #chimera
    THEHACKERNEWS.COM
    Malicious PyPI Package Masquerades as Chimera Module to Steal AWS, CI/CD, and macOS Data
    Jun 16, 2025Ravie LakshmananMalware / DevOps Cybersecurity researchers have discovered a malicious package on the Python Package Index (PyPI) repository that's capable of harvesting sensitive developer-related information, such as credentials, configuration data, and environment variables, among others. The package, named chimera-sandbox-extensions, attracted 143 downloads and likely targets users of a service called Chimera Sandbox, which was released by Singaporean tech company Grab last August to facilitate "experimentation and development of [machine learning] solutions." The package masquerades as a helper module for Chimera Sandbox, but "aims to steal credentials and other sensitive information such as Jamf configuration, CI/CD environment variables, AWS tokens, and more," JFrog security researcher Guy Korolevski said in a report published last week. Once installed, it attempts to connect to an external domain whose domain name is generated using a domain generation algorithm (DGA) in order to download and execute a next-stage payload. Specifically, the malware acquires from the domain an authentication token, which is then used to send a request to the same domain and retrieve the Python-based information stealer. The stealer malware is equipped to siphon a wide range of data from infected machines. This includes - JAMF receipts, which are records of software packages installed by Jamf Pro on managed computers Pod sandbox environment authentication tokens and git information CI/CD information from environment variables Zscaler host configuration Amazon Web Services account information and tokens Public IP address General platform, user, and host information The kind of data gathered by the malware shows that it's mainly geared towards corporate and cloud infrastructure. In addition, the extraction of JAMF receipts indicates that it's also capable of targeting Apple macOS systems. The collected information is sent via a POST request back to the same domain, after which the server assesses if the machine is a worthy target for further exploitation. However, JFrog said it was unable to obtain the payload at the time of analysis. "The targeted approach employed by this malware, along with the complexity of its multi-stage targeted payload, distinguishes it from the more generic open-source malware threats we have encountered thus far, highlighting the advancements that malicious packages have made recently," Jonathan Sar Shalom, director of threat research at JFrog Security Research team, said. "This new sophistication of malware underscores why development teams remain vigilant with updates—alongside proactive security research – to defend against emerging threats and maintain software integrity." The disclosure comes as SafeDep and Veracode detailed a number of malware-laced npm packages that are designed to execute remote code and download additional payloads. The packages in question are listed below - eslint-config-airbnb-compat (676 Downloads) ts-runtime-compat-check (1,588 Downloads) solders (983 Downloads) @mediawave/lib (386 Downloads) All the identified npm packages have since been taken down from npm, but not before they were downloaded hundreds of times from the package registry. SafeDep's analysis of eslint-config-airbnb-compat found that the JavaScript library has ts-runtime-compat-check listed as a dependency, which, in turn, contacts an external server defined in the former package ("proxy.eslint-proxy[.]site") to retrieve and execute a Base64-encoded string. The exact nature of the payload is unknown. "It implements a multi-stage remote code execution attack using a transitive dependency to hide the malicious code," SafeDep researcher Kunal Singh said. Solders, on the other hand, has been found to incorporate a post-install script in its package.json, causing the malicious code to be automatically executed as soon as the package is installed. "At first glance, it's hard to believe that this is actually valid JavaScript," the Veracode Threat Research team said. "It looks like a seemingly random collection of Japanese symbols. It turns out that this particular obfuscation scheme uses the Unicode characters as variable names and a sophisticated chain of dynamic code generation to work." Decoding the script reveals an extra layer of obfuscation, unpacking which reveals its main function: Check if the compromised machine is Windows, and if so, run a PowerShell command to retrieve a next-stage payload from a remote server ("firewall[.]tel"). This second-stage PowerShell script, also obscured, is designed to fetch a Windows batch script from another domain ("cdn.audiowave[.]org") and configures a Windows Defender Antivirus exclusion list to avoid detection. The batch script then paves the way for the execution of a .NET DLL that reaches out to a PNG image hosted on ImgBB ("i.ibb[.]co"). "[The DLL] is grabbing the last two pixels from this image and then looping through some data contained elsewhere in it," Veracode said. "It ultimately builds up in memory YET ANOTHER .NET DLL." Furthermore, the DLL is equipped to create task scheduler entries and features the ability to bypass user account control (UAC) using a combination of FodHelper.exe and programmatic identifiers (ProgIDs) to evade defenses and avoid triggering any security alerts to the user. The newly-downloaded DLL is Pulsar RAT, a "free, open-source Remote Administration Tool for Windows" and a variant of the Quasar RAT. "From a wall of Japanese characters to a RAT hidden within the pixels of a PNG file, the attacker went to extraordinary lengths to conceal their payload, nesting it a dozen layers deep to evade detection," Veracode said. "While the attacker's ultimate objective for deploying the Pulsar RAT remains unclear, the sheer complexity of this delivery mechanism is a powerful indicator of malicious intent." Crypto Malware in the Open-Source Supply Chain The findings also coincide with a report from Socket that identified credential stealers, cryptocurrency drainers, cryptojackers, and clippers as the main types of threats targeting the cryptocurrency and blockchain development ecosystem. Some of the examples of these packages include - express-dompurify and pumptoolforvolumeandcomment, which are capable of harvesting browser credentials and cryptocurrency wallet keys bs58js, which drains a victim's wallet and uses multi-hop transfers to obscure theft and frustrate forensic tracing. lsjglsjdv, asyncaiosignal, and raydium-sdk-liquidity-init, which functions as a clipper to monitor the system clipboard for cryptocurrency wallet strings and replace them with threat actor‑controlled addresses to reroute transactions to the attackers "As Web3 development converges with mainstream software engineering, the attack surface for blockchain-focused projects is expanding in both scale and complexity," Socket security researcher Kirill Boychenko said. "Financially motivated threat actors and state-sponsored groups are rapidly evolving their tactics to exploit systemic weaknesses in the software supply chain. These campaigns are iterative, persistent, and increasingly tailored to high-value targets." AI and Slopsquatting The rise of artificial intelligence (AI)-assisted coding, also called vibe coding, has unleashed another novel threat in the form of slopsquatting, where large language models (LLMs) can hallucinate non-existent but plausible package names that bad actors can weaponize to conduct supply chain attacks. Trend Micro, in a report last week, said it observed an unnamed advanced agent "confidently" cooking up a phantom Python package named starlette-reverse-proxy, only for the build process to crash with the error "module not found." However, should an adversary upload a package with the same name on the repository, it can have serious security consequences. Furthermore, the cybersecurity company noted that advanced coding agents and workflows such as Claude Code CLI, OpenAI Codex CLI, and Cursor AI with Model Context Protocol (MCP)-backed validation can help reduce, but not completely eliminate, the risk of slopsquatting. "When agents hallucinate dependencies or install unverified packages, they create an opportunity for slopsquatting attacks, in which malicious actors pre-register those same hallucinated names on public registries," security researcher Sean Park said. "While reasoning-enhanced agents can reduce the rate of phantom suggestions by approximately half, they do not eliminate them entirely. Even the vibe-coding workflow augmented with live MCP validations achieves the lowest rates of slip-through, but still misses edge cases." Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post. SHARE    
    Like
    Love
    Wow
    Sad
    Angry
    514
    2 Комментарии 0 Поделились 0 предпросмотр
  • How to choose a programmatic video advertising platform: 8 considerations

    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love.
    #how #choose #programmatic #video #advertising
    How to choose a programmatic video advertising platform: 8 considerations
    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love. #how #choose #programmatic #video #advertising
    UNITY.COM
    How to choose a programmatic video advertising platform: 8 considerations
    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love.
    0 Комментарии 0 Поделились 0 предпросмотр
  • iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles

    Menu

    Home
    News

    Hardware

    Gaming

    Mobile

    Finance
    Deals
    Reviews
    How To

    Wccftech

    MobileSoftware
    iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles

    Ali Salman •
    Jun 14, 2025 at 07:08pm EDT

    Apple is silently fixing a long-standing iOS issue, which will make users a lot more stress-free when updating their iPhones to the latest software. Apple's release notes suggest that iOS 26 will bring a new dynamic storage reserve feature, which will allow the device to save up some space so that the automatic updates are downloaded and installed automatically. The new feature is part of the iOS 26 developer beta 1, and it remains to be seen how it actually works.
    Apple is introducing smart storage management in iOS 26 to prevent failed updates on iPhones with low available space
    Apple notes in its latest release notes for the developer beta that iOS 26 can dynamically reserve storage space to ensure that automatic updates are installed without a hassle. This marks a small but significant improvement for users who struggle to keep their storage free for updates. In the past, many users had to manually clear the storage when the system did not have enough room to install a new iOS version, which left them with a failed update error. With iOS 26, Apple is proactively addressing this by reserving space ahead of time when automatic updates are enabled in the Settings app.
    “Depending on the amount of free space available, iOS might dynamically reserve update space for Automatic Updates to download and install successfully,” Apple says in the beta documentation.
    At this point, Apple has not disclosed how the dynamic reservation system works or how much storage will be allocated for the automatic updates. However, the company's efforts align with similar mechanisms in macOS. If you are not familiar with it, Apple already uses temporary system storage management during updates, even in the case of iOS, but the new feature could mean that the system actively manages and holds onto space as part of its background maintenance.
    There is also no word from Apple on whether users will be notified when space is being reserved or if they will have the ability to opt out of the operation. The feature is expected to work automatically and seamlessly, making it easier for iPhone users to install the latest iOS updates. The update makes it easier for users who tend to ignore storage warnings or those who are not aware of their device's remaining storage capacity.
    The company is adding one more way, aiming to make iOS updates less of a hassle, especially when a major update arrives with numerous features, including security updates. We will share more details on iOS 26, so do keep an eye out.

    Subscribe to get an everyday digest of the latest technology news in your inbox

    Follow us on

    Topics

    Sections

    Company

    Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC
    Associates Program, an affiliate advertising program designed to provide a means for sites to earn
    advertising fees by advertising and linking to amazon.com
    © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada
    #iphone #users #longer #need #panic
    iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles
    Menu Home News Hardware Gaming Mobile Finance Deals Reviews How To Wccftech MobileSoftware iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles Ali Salman • Jun 14, 2025 at 07:08pm EDT Apple is silently fixing a long-standing iOS issue, which will make users a lot more stress-free when updating their iPhones to the latest software. Apple's release notes suggest that iOS 26 will bring a new dynamic storage reserve feature, which will allow the device to save up some space so that the automatic updates are downloaded and installed automatically. The new feature is part of the iOS 26 developer beta 1, and it remains to be seen how it actually works. Apple is introducing smart storage management in iOS 26 to prevent failed updates on iPhones with low available space Apple notes in its latest release notes for the developer beta that iOS 26 can dynamically reserve storage space to ensure that automatic updates are installed without a hassle. This marks a small but significant improvement for users who struggle to keep their storage free for updates. In the past, many users had to manually clear the storage when the system did not have enough room to install a new iOS version, which left them with a failed update error. With iOS 26, Apple is proactively addressing this by reserving space ahead of time when automatic updates are enabled in the Settings app. “Depending on the amount of free space available, iOS might dynamically reserve update space for Automatic Updates to download and install successfully,” Apple says in the beta documentation. At this point, Apple has not disclosed how the dynamic reservation system works or how much storage will be allocated for the automatic updates. However, the company's efforts align with similar mechanisms in macOS. If you are not familiar with it, Apple already uses temporary system storage management during updates, even in the case of iOS, but the new feature could mean that the system actively manages and holds onto space as part of its background maintenance. There is also no word from Apple on whether users will be notified when space is being reserved or if they will have the ability to opt out of the operation. The feature is expected to work automatically and seamlessly, making it easier for iPhone users to install the latest iOS updates. The update makes it easier for users who tend to ignore storage warnings or those who are not aware of their device's remaining storage capacity. The company is adding one more way, aiming to make iOS updates less of a hassle, especially when a major update arrives with numerous features, including security updates. We will share more details on iOS 26, so do keep an eye out. Subscribe to get an everyday digest of the latest technology news in your inbox Follow us on Topics Sections Company Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada #iphone #users #longer #need #panic
    WCCFTECH.COM
    iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles
    Menu Home News Hardware Gaming Mobile Finance Deals Reviews How To Wccftech MobileSoftware iPhone Users No Longer Need To Panic Over Storage, As iOS 26 Will Automatically Reserve Space To Make Sure Future Software Updates Install Without Any Last-Minute Hassles Ali Salman • Jun 14, 2025 at 07:08pm EDT Apple is silently fixing a long-standing iOS issue, which will make users a lot more stress-free when updating their iPhones to the latest software. Apple's release notes suggest that iOS 26 will bring a new dynamic storage reserve feature, which will allow the device to save up some space so that the automatic updates are downloaded and installed automatically. The new feature is part of the iOS 26 developer beta 1, and it remains to be seen how it actually works. Apple is introducing smart storage management in iOS 26 to prevent failed updates on iPhones with low available space Apple notes in its latest release notes for the developer beta that iOS 26 can dynamically reserve storage space to ensure that automatic updates are installed without a hassle. This marks a small but significant improvement for users who struggle to keep their storage free for updates. In the past, many users had to manually clear the storage when the system did not have enough room to install a new iOS version, which left them with a failed update error. With iOS 26, Apple is proactively addressing this by reserving space ahead of time when automatic updates are enabled in the Settings app. “Depending on the amount of free space available, iOS might dynamically reserve update space for Automatic Updates to download and install successfully,” Apple says in the beta documentation. At this point, Apple has not disclosed how the dynamic reservation system works or how much storage will be allocated for the automatic updates. However, the company's efforts align with similar mechanisms in macOS. If you are not familiar with it, Apple already uses temporary system storage management during updates, even in the case of iOS, but the new feature could mean that the system actively manages and holds onto space as part of its background maintenance. There is also no word from Apple on whether users will be notified when space is being reserved or if they will have the ability to opt out of the operation. The feature is expected to work automatically and seamlessly, making it easier for iPhone users to install the latest iOS updates. The update makes it easier for users who tend to ignore storage warnings or those who are not aware of their device's remaining storage capacity. The company is adding one more way, aiming to make iOS updates less of a hassle, especially when a major update arrives with numerous features, including security updates. We will share more details on iOS 26, so do keep an eye out. Subscribe to get an everyday digest of the latest technology news in your inbox Follow us on Topics Sections Company Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada
    0 Комментарии 0 Поделились 0 предпросмотр
  • Do you think Sony will make support for their rumored new handheld mandatory for developers?

    Red Kong XIX
    Member

    Oct 11, 2020

    13,560

    This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll.
    Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially. 

    Hero_of_the_Day
    Avenger

    Oct 27, 2017

    19,958

    Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.
     

    Homura
    ▲ Legend ▲
    Member

    Aug 20, 2019

    7,232

    As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games.

    Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility. 

    shadowman16
    Member

    Oct 25, 2017

    42,292

    Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds.

    I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing 

    Modest_Modsoul
    Living the Dreams
    Member

    Oct 29, 2017

    28,418


     

    setmymindforopensky
    Member

    Apr 20, 2025

    67

    a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough.

    im guessing PSTV situation. support it or not we dont care. 

    reksveks
    Member

    May 17, 2022

    7,628

    Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it.

    It's going to be an interesting solution to an interesting problem 

    Servbot24
    The Fallen

    Oct 25, 2017

    47,826

    Obviously not. Pretty absurd question tbh.
     

    RivalGT
    Member

    Dec 13, 2017

    7,616

    This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work.

    Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode.

    Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think. 

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    shadowman16 said:

    Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds.

    I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thingClick to expand...
    Click to shrink...

    depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue
     

    Pheonix1
    Member

    Jun 22, 2024

    716

    Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.
     

    skeezx
    Member

    Oct 27, 2017

    23,994

    guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly.

    i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all 

    AmFreak
    Member

    Oct 26, 2017

    3,245

    They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success.

    The best way to do this is to make it another SKU of the contemporary console. And witheverything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past. 

    Ruck
    Member

    Oct 25, 2017

    3,105

    I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no
     

    TitanicFall
    Member

    Nov 12, 2017

    9,340

    Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.
     

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise.

    PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs 

    bleits
    Member

    Oct 14, 2023

    373

    They have to if they want to be taken seriously
     

    Vic Damone Jr.
    Member

    Oct 27, 2017

    20,534

    Nope Sony doesn't mandate this stuff and it's why their second product always dies.
     

    fiendcode
    Member

    Oct 26, 2017

    26,514

    I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely. Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.
     

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    bleits said:

    They have to if they want to be taken seriously

    Click to expand...
    Click to shrink...

    from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally.

    PS consider their high fidelity visual as advantage and differentiator from Nintendo.

    so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices.

    so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo 

    danm999
    Member

    Oct 29, 2017

    19,929

    Sydney

    Incentives, not mandates.
     

    NSESN
    ▲ Legend ▲
    Member

    Oct 25, 2017

    27,729

    I think people are setting themselves for disappointment in regards for how powerful this thing will be
     

    defaltoption
    Plug in a controller and enter the Konami code
    The Fallen

    Oct 27, 2017

    12,485

    Austin

    Depends on what they call it.

    If they call it anything related to ps6, expect very bad performance, and mandates

    If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end

    If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it. 

    Metnut
    Member

    Apr 7, 2025

    30

    Good question OP.

    I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches. 

    mute
    ▲ Legend ▲
    Member

    Oct 25, 2017

    29,807

    I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.
     

    Patison
    Member

    Oct 27, 2017

    761

    It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch routeor more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all.

    Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc.

    And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around. 

    Jammerz
    Member

    Apr 29, 2023

    1,579

    I think it will be optional support.

    However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down. 

    Hamchan
    The Fallen

    Oct 25, 2017

    6,000

    I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.
     

    Advance.Wars.Sgt.
    Member

    Jun 10, 2018

    10,456

    Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.
     

    overthewaves
    Member

    Sep 30, 2020

    1,203

    Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.
     

    Neonvisions
    Member

    Oct 27, 2017

    707

    overthewaves said:

    Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.

    Click to expand...
    Click to shrink...

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? 

    Gwarm
    Member

    Nov 13, 2017

    2,902

    I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.
     

    bloopland33
    Member

    Mar 4, 2020

    3,845

    I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery.

    This would be in addition to whatever efforts they're doing to make things work out of the box, of course.

    But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now…

    ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything. So maybe they Steam Deck it 

    vivftp
    Member

    Oct 29, 2017

    23,016

    My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs

    I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation 

    Mocha Joe
    Member

    Jun 2, 2021

    13,636

    Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.
     

    overthewaves
    Member

    Sep 30, 2020

    1,203

    Neonvisions said:

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?

    Click to expand...
    Click to shrink...

    I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".
     

    reksveks
    Member

    May 17, 2022

    7,628

    Neonvisions said:

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?

    Click to expand...
    Click to shrink...

    Or the perception is that it does but the truth is that there is a lot of factors
     

    Fabs
    Member

    Aug 22, 2019

    2,827

    I can't see the forcing handheld and pro support next gen.
     

    level
    Member

    May 25, 2023

    1,427

    Definitely not

    Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers. 

    gofreak
    Member

    Oct 26, 2017

    8,411

    I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.
     

    Caiusto
    Member

    Oct 25, 2017

    7,086

    If they don't want to end up with another Vita yes they will.
     

    mute
    ▲ Legend ▲
    Member

    Oct 25, 2017

    29,807

    Advance.Wars.Sgt. said:

    Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.

    Click to expand...
    Click to shrink...

    It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.
     

    AmFreak
    Member

    Oct 26, 2017

    3,245

    mute said:

    It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.

    Click to expand...
    Click to shrink...

    Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".
     

    Spoit
    Member

    Oct 28, 2017

    5,599

    Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5.

    I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching. 

    Jawmuncher
    Crisis Dino
    Moderator

    Oct 25, 2017

    45,166

    Ibis Island

    No, I think the portable will handle portable stuff "automatically" for what it converts
     

    knightmawk
    Member

    Dec 12, 2018

    8,900

    I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back.

    That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception. 

    RivalGT
    Member

    Dec 13, 2017

    7,616

    I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap.

    What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work. 

    Vexii
    Member

    Oct 31, 2017

    3,103

    UK

    if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists
     

    Mobius and Pet Octopus
    Member

    Oct 25, 2017

    17,065

    Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.
     

    SeanMN
    Member

    Oct 28, 2017

    2,437

    If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support.

    If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku.

    My thoughts are this should be a PS6 and support the same as the primary console. 
    #you #think #sony #will #make
    Do you think Sony will make support for their rumored new handheld mandatory for developers?
    Red Kong XIX Member Oct 11, 2020 13,560 This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll. Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially.  Hero_of_the_Day Avenger Oct 27, 2017 19,958 Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.   Homura ▲ Legend ▲ Member Aug 20, 2019 7,232 As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games. Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility.  shadowman16 Member Oct 25, 2017 42,292 Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds. I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing  Modest_Modsoul Living the Dreams Member Oct 29, 2017 28,418 🤷‍♂️   setmymindforopensky Member Apr 20, 2025 67 a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough. im guessing PSTV situation. support it or not we dont care.  reksveks Member May 17, 2022 7,628 Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it. It's going to be an interesting solution to an interesting problem  Servbot24 The Fallen Oct 25, 2017 47,826 Obviously not. Pretty absurd question tbh.   RivalGT Member Dec 13, 2017 7,616 This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work. Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode. Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think.  Callibretto Member Oct 25, 2017 10,445 Indonesia shadowman16 said: Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds. I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thingClick to expand... Click to shrink... depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue   Pheonix1 Member Jun 22, 2024 716 Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.   skeezx Member Oct 27, 2017 23,994 guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly. i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all  AmFreak Member Oct 26, 2017 3,245 They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success. The best way to do this is to make it another SKU of the contemporary console. And witheverything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past.  Ruck Member Oct 25, 2017 3,105 I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no   TitanicFall Member Nov 12, 2017 9,340 Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.   Callibretto Member Oct 25, 2017 10,445 Indonesia imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise. PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs  bleits Member Oct 14, 2023 373 They have to if they want to be taken seriously   Vic Damone Jr. Member Oct 27, 2017 20,534 Nope Sony doesn't mandate this stuff and it's why their second product always dies.   fiendcode Member Oct 26, 2017 26,514 I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely. Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.   Callibretto Member Oct 25, 2017 10,445 Indonesia bleits said: They have to if they want to be taken seriously Click to expand... Click to shrink... from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally. PS consider their high fidelity visual as advantage and differentiator from Nintendo. so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices. so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo  danm999 Member Oct 29, 2017 19,929 Sydney Incentives, not mandates.   NSESN ▲ Legend ▲ Member Oct 25, 2017 27,729 I think people are setting themselves for disappointment in regards for how powerful this thing will be   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin Depends on what they call it. If they call it anything related to ps6, expect very bad performance, and mandates If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it.  Metnut Member Apr 7, 2025 30 Good question OP. I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches.  mute ▲ Legend ▲ Member Oct 25, 2017 29,807 I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.   Patison Member Oct 27, 2017 761 It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch routeor more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all. Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc. And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around.  Jammerz Member Apr 29, 2023 1,579 I think it will be optional support. However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down.  Hamchan The Fallen Oct 25, 2017 6,000 I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.   Advance.Wars.Sgt. Member Jun 10, 2018 10,456 Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.   overthewaves Member Sep 30, 2020 1,203 Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.   Neonvisions Member Oct 27, 2017 707 overthewaves said: Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag. Click to expand... Click to shrink... How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?  Gwarm Member Nov 13, 2017 2,902 I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.   bloopland33 Member Mar 4, 2020 3,845 I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery. This would be in addition to whatever efforts they're doing to make things work out of the box, of course. But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now… ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything. So maybe they Steam Deck it  vivftp Member Oct 29, 2017 23,016 My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation  Mocha Joe Member Jun 2, 2021 13,636 Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.   overthewaves Member Sep 30, 2020 1,203 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".   reksveks Member May 17, 2022 7,628 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... Or the perception is that it does but the truth is that there is a lot of factors   Fabs Member Aug 22, 2019 2,827 I can't see the forcing handheld and pro support next gen.   level Member May 25, 2023 1,427 Definitely not Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers.  gofreak Member Oct 26, 2017 8,411 I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.   Caiusto Member Oct 25, 2017 7,086 If they don't want to end up with another Vita yes they will.   mute ▲ Legend ▲ Member Oct 25, 2017 29,807 Advance.Wars.Sgt. said: Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind. Click to expand... Click to shrink... It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.   AmFreak Member Oct 26, 2017 3,245 mute said: It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example. Click to expand... Click to shrink... Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".   Spoit Member Oct 28, 2017 5,599 Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5. I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching.  Jawmuncher Crisis Dino Moderator Oct 25, 2017 45,166 Ibis Island No, I think the portable will handle portable stuff "automatically" for what it converts   knightmawk Member Dec 12, 2018 8,900 I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back. That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception.  RivalGT Member Dec 13, 2017 7,616 I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap. What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work.  Vexii Member Oct 31, 2017 3,103 UK if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists   Mobius and Pet Octopus Member Oct 25, 2017 17,065 Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.   SeanMN Member Oct 28, 2017 2,437 If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support. If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku. My thoughts are this should be a PS6 and support the same as the primary console.  #you #think #sony #will #make
    WWW.RESETERA.COM
    Do you think Sony will make support for their rumored new handheld mandatory for developers?
    Red Kong XIX Member Oct 11, 2020 13,560 This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll. Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially.  Hero_of_the_Day Avenger Oct 27, 2017 19,958 Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.   Homura ▲ Legend ▲ Member Aug 20, 2019 7,232 As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games. Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility.  shadowman16 Member Oct 25, 2017 42,292 Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds (which considering how people hated cross gen for that reason, they'd hate it here as well). I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing (considering how shit Sony is at supporting its peripherals - like the Vita or PSVR2)  Modest_Modsoul Living the Dreams Member Oct 29, 2017 28,418 🤷‍♂️   setmymindforopensky Member Apr 20, 2025 67 a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough. im guessing PSTV situation. support it or not we dont care.  reksveks Member May 17, 2022 7,628 Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it. It's going to be an interesting solution to an interesting problem  Servbot24 The Fallen Oct 25, 2017 47,826 Obviously not. Pretty absurd question tbh.   RivalGT Member Dec 13, 2017 7,616 This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work. Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode. Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think.  Callibretto Member Oct 25, 2017 10,445 Indonesia shadowman16 said: Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds (which considering how people hated cross gen for that reason, they'd hate it here as well). I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing (considering how shit Sony is at supporting its peripherals - like the Vita or PSVR2) Click to expand... Click to shrink... depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue   Pheonix1 Member Jun 22, 2024 716 Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.   skeezx Member Oct 27, 2017 23,994 guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly. i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all  AmFreak Member Oct 26, 2017 3,245 They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success. The best way to do this is to make it another SKU of the contemporary console. And with (close to) everything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past.  Ruck Member Oct 25, 2017 3,105 I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no   TitanicFall Member Nov 12, 2017 9,340 Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.   Callibretto Member Oct 25, 2017 10,445 Indonesia imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise. PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs  bleits Member Oct 14, 2023 373 They have to if they want to be taken seriously   Vic Damone Jr. Member Oct 27, 2017 20,534 Nope Sony doesn't mandate this stuff and it's why their second product always dies.   fiendcode Member Oct 26, 2017 26,514 I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely (PSP3?). Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.   Callibretto Member Oct 25, 2017 10,445 Indonesia bleits said: They have to if they want to be taken seriously Click to expand... Click to shrink... from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally. PS consider their high fidelity visual as advantage and differentiator from Nintendo. so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices. so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo  danm999 Member Oct 29, 2017 19,929 Sydney Incentives, not mandates.   NSESN ▲ Legend ▲ Member Oct 25, 2017 27,729 I think people are setting themselves for disappointment in regards for how powerful this thing will be   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin Depends on what they call it. If they call it anything related to ps6, expect very bad performance, and mandates If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it.  Metnut Member Apr 7, 2025 30 Good question OP. I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches.  mute ▲ Legend ▲ Member Oct 25, 2017 29,807 I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.   Patison Member Oct 27, 2017 761 It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch route (or PS Vita/PS TV route) or more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all. Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc. And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around.  Jammerz Member Apr 29, 2023 1,579 I think it will be optional support. However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down.  Hamchan The Fallen Oct 25, 2017 6,000 I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.   Advance.Wars.Sgt. Member Jun 10, 2018 10,456 Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.   overthewaves Member Sep 30, 2020 1,203 Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.   Neonvisions Member Oct 27, 2017 707 overthewaves said: Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag. Click to expand... Click to shrink... How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?  Gwarm Member Nov 13, 2017 2,902 I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.   bloopland33 Member Mar 4, 2020 3,845 I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery. This would be in addition to whatever efforts they're doing to make things work out of the box, of course. But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now… ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything (depending on how they position it). So maybe they Steam Deck it  vivftp Member Oct 29, 2017 23,016 My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation  Mocha Joe Member Jun 2, 2021 13,636 Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.   overthewaves Member Sep 30, 2020 1,203 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".   reksveks Member May 17, 2022 7,628 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... Or the perception is that it does but the truth is that there is a lot of factors   Fabs Member Aug 22, 2019 2,827 I can't see the forcing handheld and pro support next gen.   level Member May 25, 2023 1,427 Definitely not Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers.  gofreak Member Oct 26, 2017 8,411 I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.   Caiusto Member Oct 25, 2017 7,086 If they don't want to end up with another Vita yes they will.   mute ▲ Legend ▲ Member Oct 25, 2017 29,807 Advance.Wars.Sgt. said: Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind. Click to expand... Click to shrink... It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.   AmFreak Member Oct 26, 2017 3,245 mute said: It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example. Click to expand... Click to shrink... Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".   Spoit Member Oct 28, 2017 5,599 Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5. I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching.  Jawmuncher Crisis Dino Moderator Oct 25, 2017 45,166 Ibis Island No, I think the portable will handle portable stuff "automatically" for what it converts   knightmawk Member Dec 12, 2018 8,900 I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back. That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception.  RivalGT Member Dec 13, 2017 7,616 I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap. What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work.  Vexii Member Oct 31, 2017 3,103 UK if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists   Mobius and Pet Octopus Member Oct 25, 2017 17,065 Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.   SeanMN Member Oct 28, 2017 2,437 If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support. If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku. My thoughts are this should be a PS6 and support the same as the primary console. 
    0 Комментарии 0 Поделились 0 предпросмотр
CGShares https://cgshares.com