Our first impression of the Switch 2 launch title is that it marks a strong start for Nintendo’s new era.

Researchers estimate that MoM z14 was created 280 million years after the Big Bang, 10 million years earlier than the previous most primitive galaxy recorded.

Table of Contents Table of Contents Table of Contents What is Sinners about? Is Sinners worth watching? How to watch Sinners at home The best HBO Max streaming deals The best streaming deals to watch 'Sinners' at home: WATCH NOW Buy 'Sinners' on Prime Video $24.99 WATCH NOW Rent 'Sinners' on Prime Video $19.99 WATCH LATER Max (With Ads) annual subscription $99.99/year (save $19.89) WATCH LATER Max Standard annual subscription $169.99/year (save $33.89) WATCH LATER FOR FREE Max Basic With Ads for Cricket customers Free for Cricket customers on the $60/month unlimited plan (save $9.99/month) WATCH LATER FOR FREE Max Basic With Ads Free for DashPass annual plan subscribers (save $9.99 per month) WATCH LATER Max Student $4.99 per month for 12 months (save 50%) WATCH LATER Disney+, Hulu, and Max $16.99 per month (with ads), $29.99 per month (no ads) (save up to 38%) Black Panther director Ryan Coogler is back with another smash hit. The third movie Warner Bros. has released in 2025 that features an A-lister playing dual roles, Sinners is "easily one of the best movies of the year," according to Mashable's head movie critic.Besides Michael B. Jordan times two, it stars Hailee Steinfeld (Hawkeye), Jack O’Connell (Ferrari), Wunmi Mosaku (Passenger), Jayme Lawson (The Woman King), Omar Benson Miller (True Lies), and Delroy Lindo (Da 5 Bloods). With bits of horror, history, and musical theater all sprinkled in, it's a genre-fluid movie in every sense of the term. If you haven't caught it in theaters yet, there's still time. However, if you'd rather watch it at home, it's now available on digital-on-demand services as of June 3. Here's everything you need to know about how to watch Sinners at home. You May Also Like What is Sinners about?Set in the 1930s Jim Crow-era South, Sinners stars Michael B. Jordan in a dual role as Smoke and Stack, twin brothers who return to their hometown with the goal of setting up a juke joint — only for its grand opening to be disrupted by something supernaturally monstrous."There are vampires in the film, but it's really about a lot more than just that. It's one of many elements, and I think we're gonna surprise people with it," director Ryan Coogler explained at a press conference.Check out the official trailer: Is Sinners worth watching?Sinners is a huge success story for original horror. It's only the second movie in 2025 to pass the $250 million domestic box office milestone and is one of the 10 highest-grossing horror movies to date. Not only has it been a smash hit at the box office, now climbing to over $338 million worldwide and $258 million domestically, but the reviews are outstanding. It currently holds a near-perfect 97 percent critic rating on Rotten Tomatoes and a 96 percent audience rating. That's no easy feat."Sinners is more than a hell of a thrilling vampire movie. Like Black Panther, it expands beyond the expectations of its genre to become a magnificent film, emanating with spirit, power, and purpose," Mashable's Kristy Puchko writes in her review of the film. "Smoothly blending vampire horror into a unique tale of regret, resilience, and redemption, Coogler and Jordan have made a cinematic marvel that is terrifying, satisfying, and unforgettable."Read our full review of Sinners.How to watch Sinners at home Credit: Warner Bros. Sinners smashed into theaters on April 18, 2025, and is still floating around in select theaters nationwide. However, if you would rather watch it at home, there are now a couple of different options: purchasing via digital video-on-demand or renting via digital video-on-demand. It will also eventually be streaming, offering a third option.Buy or rent Sinners on digitalAs of June 3, Sinners is available to purchase or rent on digital video-on-demand platforms like Prime Video. You can purchase the movie for your digital collection or rent it for 30 days. If you choose to rent, just note that you'll have 30 days to watch, but only 48 hours to finish once you begin.You can purchase and rent the film at the following retailers:Prime Video — buy for $24.99, rent for $19.99Apple TV — buy for $24.99, rent for $19.99Fandango at Home (Vudu) — buy for $24.99, rent for $19.99 Opens in a new window Credit: Prime Video Rent or buy 'Sinners' at Prime Video $19.99 or $24.99 Stream Sinners on MaxAs a Warner Bros. Pictures film, we expect that Sinners will make its streaming debut on Max (soon to be called HBO Max once again) — the Warner Bros.-owned streaming service. While there is no official streaming date yet, we'll be keeping our eyes peeled. Based on the digital-to-streaming trajectory of other recent theatrical hits from Warner Bros. like Companion, Mickey 17, and Beetlejuice Beetlejuice, we expect that Sinners will make its streaming debut sometime around late July to mid-August.Max subscriptions start at $9.99 per month, but there are a few different ways to save some money on your plan. Check out the best Max streaming deals below.The best HBO Max streaming dealsBest for most people: Save 16% on Max Basic annual subscription Opens in a new window Credit: Max Max Basic with ads yearly subscription $99.99 per year (save $19.89) The Max Basic plan with ads typically goes for $9.99 per month, but if you pay for the entire year up front, that cost drops down to $8.33 per month. An annual plan is just $99.99 total, which saves you about 16% compared to the monthly plan. Related Stories Mashable Deals Want more hand-picked deals from our shopping experts? Sign up for the Mashable Deals newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! Best Max deal with no ads: Save up to 16% on a Max Standard annual subscription Opens in a new window Credit: Max Max Standard annual subscription $169.99 per year (save $33.89) Similarly, you can opt for the annual Max Standard or Premium plans and save about 16% if you'd rather go ad-free. The Standard tier costs either $16.99 per month or $169.99 per year (about $14.16 per month), while the Premium tier costs either $20.99 per month or $209.99 per year (about $17.50 per month). While both tiers offer ad-free viewing, the Premium tier goes a step further with 4K Ultra HD video quality, Dolby Atmos immersive audio, and the ability to download more offline content.Get HBO Max for free: Switch to Cricket's $60/month unlimited plan Opens in a new window Credit: Cricket / Max Max (with ads) Free for Cricket customers on the $60/month plan If you switch your phone plan to Cricket's $60 per month unlimited plan, you'll get HBO Max included for no extra cost. When you open up the HBO Max app, you'll just select Cricket as your provider and use your credentials to log in. That's all, folks.Get HBO Max for free: Sign up for DashPass annual plan Opens in a new window Credit: DoorDash / Max Max (with ads) Free with DashPass annual plan ($8/month) Another way to get HBO Max for free in 2025 is by signing up for a DoorDash DashPass annual plan for $96 per year ($8 per month). A DashPass membership gets you $0 delivery fees and reduced service fees on eligible DoorDash orders all year long. You'll just have to activate your HBO Max with ads subscription through your DoorDash account to get started. If you'd rather watch ad-free, you can upgrade for a discounted rate as well.Best HBO Max deal for students: Save 50% on Max Basic with ads Opens in a new window Credit: Max Max Student $4.99 per month for 12 months College students looking to expand their movie horizons can get an entire year of HBO Max with ads for half price. Just verify your student status with UNiDAYS and retrieve the unique discount code to drop the price from $9.99 to $4.99 per month.Best bundle deal: Get Max, Disney+, and Hulu for up to 38% off Opens in a new window Credit: Disney / Hulu / Max Disney+, Hulu, and Max $16.99 per month (with ads), $29.99 per month (no ads) For the most bang for your buck, check out the Disney+ bundle deal that includes Disney+, Hulu, and Max for just $16.99 per month with ads. That lineup of streamers would usually cost you $25.97 per month, so you'll keep an extra $9 in your pocket monthly.If you'd rather go ad-free, the bundle will run you $29.99 per month as opposed to $48.97. That's up to 38% in savings for access to all three streaming libraries.

There is a new Humble Bundle of interest to game developers, the Big Bang Unreal & Unity (and Godot) Asset Humble Bundle. This massive bundle contains a ton of 3D environments, props, SFX and characters for Unreal, Unity and a few for Godot as well. You can also transfer assets from one game engine to another using the guides we provide below. In addition to this new Humble Bundle there are several other game asset bundles for these game engine by Leartes running over on GumRoad: Space Nova Unreal Bundle (Use code SN70) Star Nova Unreal Bundle (Use Code SN40) Unity Space Nova Bundle (Use Code SN70) Unity Star Nova Bundle (Use Code SN40) Godot Star Nova Bundle (Use Code SN40) The Big Bang Unreal & Unity (and Godot) Asset Humble Bundle is organized into the following tiers: 1$ Tier Military Boat SFX CyberpunkZBrush: Beginner to Advanced Course on Three MiniaturesVFX Smoke (Unreal Engine)Water VFX (Unreal Engine)Object Distribution Tool (Unreal Engine)500+ Fantasy IconsCosmos One Month Free SubscriptionCosmos 50% Discount CodeMedian Tier Ultimate Lighting and Camera Tool ( ULCT ) Feudal Japanese CastleStylized Desert BazaarStylized Medieval HouseStylized Magical Haunted VillageThe Gas StationFantasy Mystic VillageMilitary Barriers PackSUV 02 DriveableSFX WinterVFX Dust (Unreal Engine)Substance 3D Painter: A Complete Guide for BeginnersSFX 3 Police Station (SFX)Modeling TutorialPost Apocalyptic Melee Weapons VOL.2Material Assignment Tool (Unreal Engine)Police Character / NPC (Unreal Engine)1950s Mafia Character / NPC / RiggedCyberpunk Holograms / Neon Set ( Set of 33 Holograms )Cyberpunk Street Lights (Unreal Engine)Driveable / Animated Retro Cyberpunk Hover Car 0220$ Tier Miami Club Megapack Ancient Cathedral EnvironmentThe Grand Egyptian TempleThe Carnival EnvironmentUnderwater Sunken ShipHaunted HouseThe Fantastic HillsThe Ancient Library EnvironmentPirate Tavern EnvironmentChinese Alley EnvironmentUltimate Level Art Tool – ULATThe Rally Point EnvironmentJapanese TempleFeudal Japan WarroomStylized House Along RiverModular Stylized Cyberpunk StreetStylized Ice Dragon VillageStylized Perched ChurchStylized Desert MineStylized Sci-Fi Modern CityRetropunk Saloon Environment (Unreal Engine)Cyberpunk Kyiv Street EnvironmentChurch / Cathedral InteriorGothic Street1950s BusinessmanCyberpunk Billboards / Signs Set / 35 Unique Pieces ( Cyberpunk Billboards )Military Exterior PackClassic Sport Car 01Classic Car 02Classic Car 03SUV 03 DriveableFPS 4K Western Guns – VOL.3FPS 4K Custom Modern Handguns – VOL.4SFX Cyberpunk GunsVFX Explosion (Unreal Engine)Creating an Industrial Concept Art in Blender / PhotoshopCreating Abandoned Church 3D Environment in Unreal Engine 5Unreal Engine 5, Blender – Creating a Classroom EnvironmentSFX 1 Warzone (SFX)SFX 2 Soulslike (SFX)VFX 1 Warzone (VFX)Post Apocalyptic Melee Weapons VOL.1FPS 4K Custom Modern Shotguns – VOL.2FPS 4K Western Guns – VOL.2 (Unreal Engine)Stable EnvironmentIf you are looking at using the Unreal or Unity assets in another game engine, be sure to check out the following conversion guides: You can learn more about the Big Bang Unreal & Unity (and Godot) Asset Humble Bundle in the video below. Using links on this page helps support GFS (and thank you very much if you do!)

As his time in DC disintegrated this week, Musk intimated to the Washington Post that he was very surprised by what he saw in American government — but not as surprised as he was by everyone's reaction."The federal bureaucracy situation is much worse than I realized," the billionaire told the newspaper. "I thought there were problems, but it sure is an uphill battle trying to improve things in DC, to say the least."That "uphill battle" apparently included getting people on board with his Department of Government Efficiency (DOGE), the cost-cutting agency that Musk was seemingly gifted in exchange for his help getting Donald Trump elected.While the boy-brained billionaire wasn't exactly popular before his debut in American politics, he and his agency have become downright detested in 2025. From its iffy mandate and its enormous failure to reach its savings goals to its massive professional and competence breaches, DOGE has been a major dud — and Musk's companies are bearing the brunt.But ask Musk, and he has no idea why everybody is so mad. As he told it to WaPo, the agency mysteriously became the "whipping boy for everything.""Something bad would happen anywhere," Musk said, "and we would get blamed for it even if we had nothing to do with it."Despite his attempts at a breezy reboot this week, it's clear the uber-wealthy memelord is aware that the public hates him and his politics — but the alleged "free speech absolutist" can't seem to figure out why people would want to take their righteous anger out on his company's cars."People were burning Teslas," he lamented. "Why would you do that? That’s really uncool."This isn't the first time Musk has searched around dumbfounded, like a confused John Travolta in "Pulp Fiction," looking for the reason people are taking their anger out Teslas.In March, the world's sometimes-richest man took to the social network he purchased to claim that an "investigation" had found five individuals, along with a liberal-leaning fundraising platform, were behind the widespread protests against his electric vehicle company.He didn't acknowledge, of course, the crux of those protests: that even Republicans and former fanboys consider the mass firing of civil servants toxic, and that his own poor approval ratings were bringing down Trump's.Despite his unceremonious exit from government, DOGE's work will go on in Musk's stead, and the agency will soon be "tackling projects with the highest gain for the pain, which still means a lot of good things in terms of reducing waste and fraud."Today in Washington, as in South Texas, it's business as usual as the White House prepares to send a new slew of DOGE cuts to Congress in a spending bill and SpaceX launches more than two dozen Starlink satellites aboard a Falcon 9 rocket.Life in DC has gone on after Musk has left the building — not with a bang, but with a whimper.More on Musk: You Can Suddenly Sense Elon Musk's DesperationShare This Article

Build A Rocket Boy’s Leslie Benzies has spoken about MindsEye and how the studio plans to offer a value-for-money experience without any filler. However, it’s only the first step in a longer game, which includes a “big overarching ten-year plan.” While speaking to GamesIndustry.biz, Benzies reiterated that the title would continue receiving new content. “Some of the content, like races, are made just for fun. But [with] most of the content, we’ll try and incorporate it into the story. So once you’ve played the big overarching ten-year plan, you’ll have a very good idea of what this universe looks like.” There are plans for multiplayer and a fully open world, but it’s also looking at “what players are creating and incorporating that into our plans. Given the ease of the tools, we think there will be a high percentage of players who will jump in and give it a try, see how it feels, and then decide. Hopefully, some will create compelling content we can then promote and make that part of our plans to push to other players.” Interestingly, the story of MindsEye is “bang in the middle” of the greater narrative that Build A Rocket Boy wants to tell. “So, we’re going to go back 10,000 years, then we’re going to go forward a certain amount of time. It’s the relevant piece of the puzzle that will have players asking questions of what the bigger story is,” said Benzies. This is the reason why the studio hasn’t showcased footage for “huge parts” of the experience. The studio wants to avoid spoilers, but he does tease that the story takes some “unusual twists.” As for multiplayer, Benzies said, “The dream from the building side is to allow players the opportunity to create their own multiplayer open-world games with ease. Anyone could pick up the game, jump in, drive around, stop at a point where they saw something of interest, build a little mission, jump back in the car, drive again, and build another mission. Once you’ve built a couple of hundred of these, you’ve built your own open-world game. So, that’s the build side.” However, Build A Rocket Boy also wants to develop “a place where people can socialise, play together, and engage in the stories that we build.” As such, an open-world multiplayer title is planned for next year, unfolding one year after the events of MindsEye. You can also expect an open-world free-roam title to bridge the gap between the two releases. “All of these stories interconnect in a fairly unique and original way, which I think players like these days. They like the complexity of deeper stories.” MindsEye launches on June 10th for Xbox Series X/S, PS5, and PC. Check out the overview trailer and post-launch roadmap.

How Deepfakes Are Created Generative AI models enable the creation of highly realistic fake media. Most deepfakes today are produced by training deep neural networks on real images, video or audio of a target person. The two predominant AI architectures are generative adversarial networks (GANs) and autoencoders. A GAN consists of a generator network that produces synthetic images and a discriminator network that tries to distinguish fakes from real data. Through iterative training, the generator learns to produce outputs that increasingly fool the discriminator¹. Autoencoder-based tools similarly learn to encode a target face and then decode it onto a source video. In practice, deepfake creators use accessible software: open-source tools like DeepFaceLab and FaceSwap dominate video face-swapping (one estimate suggests DeepFaceLab was used for over 95% of known deepfake videos)². Voice-cloning tools (often built on similar AI principles) can mimic a person’s speech from minutes of audio. Commercial platforms like Synthesia allow text-to-video avatars (turning typed scripts into lifelike “spokespeople”), which have already been misused in disinformation campaigns³. Even mobile apps (e.g. FaceApp, Zao) let users do basic face swaps in minutes⁴. In short, advances in GANs and related models make deepfakes cheaper and easier to generate than ever. Diagram of a generative adversarial network (GAN): A generator network creates fake images from random input and a discriminator network distinguishes fakes from real examples. Over time the generator improves until its outputs “fool” the discriminator⁵ During creation, a deepfake algorithm is typically trained on a large dataset of real images or audio from the target. The more varied and high-quality the training data, the more realistic the deepfake. The output often then undergoes post-processing (color adjustments, lip-syncing refinements) to enhance believability¹. Technical defenses focus on two fronts: detection and authentication. Detection uses AI models to spot inconsistencies (blinking irregularities, audio artifacts or metadata mismatches) that betray a synthetic origin⁵. Authentication embeds markers before dissemination – for example, invisible watermarks or cryptographically signed metadata indicating authenticity⁶. The EU AI Act will soon mandate that major AI content providers embed machine-readable “watermark” signals in synthetic media⁷. However, as GAO notes, detection is an arms race – even a marked deepfake can sometimes evade notice – and labels alone don’t stop false narratives from spreading⁸⁹. Deepfakes in Recent Elections: Examples Deepfakes and AI-generated imagery already have made headlines in election cycles around the world. In the 2024 U.S. primary season, a digitally-altered audio robocall mimicked President Biden’s voice urging Democrats not to vote in the New Hampshire primary. The caller (“Susan Anderson”) was later fined $6 million by the FCC and indicted under existing telemarketing laws¹⁰¹¹. (Importantly, FCC rules on robocalls applied regardless of AI: the perpetrator could have used a voice actor or recording instead.) Also in 2024, former President Trump posted on social media a collage implying that pop singer Taylor Swift endorsed his campaign, using AI-generated images of Swift in “Swifties for Trump” shirts¹². The posts sparked media uproar, though analysts noted the same effect could have been achieved without AI (e.g., by photoshopping text on real images)¹². Similarly, Elon Musk’s X platform carried AI-generated clips, including a parody “Ad” depicting Vice-President Harris’s voice via an AI clone¹³. Beyond the U.S., deepfake-like content has appeared globally. In Indonesia’s 2024 presidential election, a video surfaced on social media in which a convincingly generated image of the late President Suharto appeared to endorse the candidate of the Golkar Party. Days later, the endorsed candidate (who is Suharto’s son-in-law) won the presidency¹⁴. In Bangladesh, a viral deepfake video superimposed the face of opposition leader Rumeen Farhana onto a bikini-clad body – an incendiary fabrication designed to discredit her in the conservative Muslim-majority society¹⁵. Moldova’s pro-Western President Maia Sandu has been repeatedly targeted by AI-driven disinformation; one deepfake video falsely showed her resigning and endorsing a Russian-friendly party, apparently to sow distrust in the electoral process¹⁶. Even in Taiwan (amidst tensions with China), a TikTok clip circulated that synthetically portrayed a U.S. politician making foreign-policy statements – stoking confusion ahead of Taiwanese elections¹⁷. In Slovakia’s recent campaign, AI-generated audio mimicking the liberal party leader suggested he plotted vote-rigging and beer-price hikes – instantly spreading on social media just days before the election¹⁸. These examples show that deepfakes have touched diverse polities (from Bangladesh and Indonesia to Moldova, Slovakia, India and beyond), often aiming to undermine candidates or confuse voters¹⁵¹⁸. Notably, many of the most viral “deepfakes” in 2024 were actually circulated as obvious memes or claims, rather than subtle deceptions. Experts observed that outright undetectable AI deepfakes were relatively rare; more common were AI-generated memes plainly shared by partisans, or cheaply doctored “cheapfakes” made with basic editing tools¹³¹⁹. For instance, social media was awash with memes of Kamala Harris in Soviet garb or of Black Americans holding Trump signs¹³, but these were typically used satirically, not meant to be secretly believed. Nonetheless, even unsophisticated fakes can sway opinion: a U.S. study found that false presidential ads (not necessarily AI-made) did change voter attitudes in swing states. In sum, deepfakes are a real and growing phenomenon in election campaigns²⁰²¹ worldwide – a trend taken seriously by voters and regulators alike. U.S. Legal Framework and Accountability In the U.S., deepfake creators and distributors of election misinformation face a patchwork of tools, but no single comprehensive federal “deepfake law.” Existing laws relevant to disinformation include statutes against impersonating government officials, electioneering (such as the Bipartisan Campaign Reform Act, which requires disclaimers on political ads), and targeted statutes like criminal electioneering communications. In some cases ordinary laws have been stretched: the NH robocall used the Telephone Consumer Protection Act and mail/telemarketing fraud provisions, resulting in the $6M fine and a criminal charge. Similarly, voice impostors can potentially violate laws against “false advertising” or “unlawful corporate communications.” However, these laws were enacted before AI, and litigators have warned they often do not fit neatly. For example, deceptive deepfake claims not tied to a specific victim do not easily fit into defamation or privacy torts. Voter intimidation laws (prohibiting threats or coercion) also leave a gap for non-threatening falsehoods about voting logistics or endorsements. Recognizing these gaps, some courts and agencies are invoking other theories. The U.S. Department of Justice has recently charged individuals under broad fraud statutes (e.g. for a plot to impersonate an aide to swing votes in 2020), and state attorneys general have considered deepfake misinformation as interference with voting rights. Notably, the Federal Election Commission (FEC) is preparing to enforce new rules: in April 2024 it issued an advisory opinion limiting “non-candidate electioneering communications” that use falsified media, effectively requiring that political ads use only real images of the candidate. If finalized, that would make it unlawful for campaigns to pay for ads depicting a candidate saying things they never did. Similarly, the Federal Trade Commission (FTC) and Department of Justice (DOJ) have signaled that purely commercial deepfakes could violate consumer protection or election laws (for example, liability for mass false impersonation or for foreign-funded electioneering). U.S. Legislation and Proposals Federal lawmakers have proposed new statutes. The DEEPFAKES Accountability Act (H.R.5586 in the 118th Congress) would, among other things, impose a disclosure requirement: political ads featuring a manipulated media likeness would need clear disclaimers identifying the content as synthetic. It also increases penalties for producing false election videos or audio intended to influence the vote. While not yet enacted, supporters argue it would provide a uniform rule for all federal and state campaigns. The Brennan Center supports transparency requirements over outright bans, suggesting laws should narrowly target deceptive deepfakes in paid ads or certain categories (e.g. false claims about time/place/manner of voting) while carving out parody and news coverage. At the state level, over 20 states have passed deepfake laws specifically for elections. For example, Florida and California forbid distributing falsified audio/visual media of candidates with intent to deceive voters (though Florida’s law exempts parody). Some states (like Texas) define “deepfake” in statutes and allow candidates to sue or revoke candidacies of violators. These measures have had mixed success: courts have struck down overly broad provisions that acted as prior restraints (e.g. Minnesota’s 2023 law was challenged for threatening injunctions against anyone “reasonably believed” to violate it). Critically, these state laws raise First Amendment issues: political speech is highly protected, so any restriction must be tightly tailored. Already, Texas and Virginia statutes are under legal review, and Elon Musk’s company has sued under California’s law (which requires platforms to label or block deepfakes) as unconstitutional. In practice, most lawsuits have so far centered on defamation or intellectual property (for instance, a celebrity suing over a botched celebrity-deepfake video), rather than election-focused statutes. Policy Recommendations: Balancing Integrity and Speech Given the rapidly evolving technology, experts recommend a multi-pronged approach. Most stress transparency and disclosure as core principles. For example, the Brennan Center urges requiring any political communication that uses AI-synthesized images or voice to include a clear label. This could be a digital watermark or a visible disclaimer. Transparency has two advantages: it forces campaigns and platforms to “own” the use of AI, and it alerts audiences to treat the content with skepticism. Outright bans on all deepfakes would likely violate free speech, but targeted bans on specific harms (e.g. automated phone calls impersonating voters, or videos claiming false polling information) may be defensible. Indeed, Florida already penalizes misuse of recordings in voter suppression. Another recommendation is limited liability: tying penalties to demonstrable intent to mislead, not to the mere act of content creation. Both U.S. federal proposals and EU law generally condition fines on the “appearance of fraud” or deception. Technical solutions can complement laws. Watermarking original media (as encouraged by the EU AI Act) could deter the reuse of authentic images in doctored fakes. Open tools for deepfake detection – some supported by government research grants – should be deployed by fact-checkers and social platforms. Making detection datasets publicly available (e.g. the MIT OpenDATATEST) helps improve AI models to spot fakes. International cooperation is also urged: cross-border agreements on information-sharing could help trace and halt disinformation campaigns. The G7 and APEC have all recently committed to fighting election interference via AI, which may lead to joint norms or rapid response teams. Ultimately, many analysts believe the strongest “cure” is a well-informed public: education campaigns to teach voters to question sensational media, and a robust independent press to debunk falsehoods swiftly. While the law can penalize the worst offenders, awareness and resilience in the electorate are crucial buffers against influence operations. As Georgia Tech’s Sean Parker quipped in 2019, “the real question is not if deepfakes will influence elections, but who will be empowered by the first effective one.” Thus policies should aim to deter malicious use without unduly chilling innovation or satire. References: https://www.security.org/resources/deepfake-statistics/. https://www.wired.com/story/synthesia-ai-deepfakes-it-control-riparbelli/. https://www.gao.gov/products/gao-24-107292. https://technologyquotient.freshfields.com/post/102jb19/eu-ai-act-unpacked-8-new-rules-on-deepfakes. https://knightcolumbia.org/blog/we-looked-at-78-election-deepfakes-political-misinformation-is-not-an-ai-problem. https://www.npr.org/2024/12/21/nx-s1-5220301/deepfakes-memes-artificial-intelligence-elections. https://apnews.com/article/artificial-intelligence-elections-disinformation-chatgpt-bc283e7426402f0b4baa7df280a4c3fd. https://www.lawfaremedia.org/article/new-and-old-tools-to-tackle-deepfakes-and-election-lies-in-2024. https://www.brennancenter.org/our-work/research-reports/regulating-ai-deepfakes-and-synthetic-media-political-arena. https://firstamendment.mtsu.edu/article/political-deepfakes-and-elections/. https://www.ncsl.org/technology-and-communication/deceptive-audio-or-visual-media-deepfakes-2024-legislation. https://law.unh.edu/sites/default/files/media/2022/06/nagumotu_pp113-157.pdf. https://dfrlab.org/2024/10/02/brazil-election-ai-research/. https://dfrlab.org/2024/11/26/brazil-election-ai-deepfakes/. https://freedomhouse.org/article/eu-digital-services-act-win-transparency. The post The Legal Accountability of AI-Generated Deepfakes in Election Misinformation appeared first on MarkTechPost.

Lyse Martel is a Berlin-based “Color, Materials, and Finish” (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. [Photo: Lyse Martel]How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.[AI Image: courtesy Lyse Martel]Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.[Image: Felix Godard Design]Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?[Image: courtesy NIO]Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. [Image: courtesy NIO]Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 

Playdate Season Two is here, bringing with it two new games for the quirky yellow handheld every week until July 3. And if the first two titles are any indication of what this season will be like, it's sure to be a great one. Season Two kicked off on May 29 with the arcade action game Fulcrum Defender — from the studio behind FTL: Faster Than Light and Into the Breach — and the delightfully chill Dig! Dig! Dino!. The two games couldn't be more different from each other, but they're both bangers in their own right. Panic also released Blippo+, which can only be described as a fever dream of cable TV, with the first drop of Season Two, and it is amazingly bizarre. Fulcrum Defender Subset Games "Survive for 10min!" sounded almost like a threat when I first started reading through Fulcrum Defender's How To Play guide. Between all the on-screen information you need to pay attention to, the many different types of enemies that'll be attacking and the various weapon upgrades you can earn over the course of a run, there's a lot to take in, and I braced myself for a tense and complicated playing experience. But, while that may be closer to the case on Hard Mode, I found that Fulcrum Defender wasn't all that punishing of a shooter on Normal Mode. It's a challenge, for sure, but one with a surprisingly achievable goal that I was able to enjoy without losing my mind. At least, not until crossing the 10-minute mark. After that, all hell breaks loose. In Fulcrum Defender, you're positioned at the center of a circular arena and have to fend off a continuous swarm of enemies. Your shield will take damage any time an enemy collides with it, and once enough have breached that zone, it's game over. To avoid that, you need to shoot them down one by one, using the crank to aim your weapon and the D-pad to shoot. Some enemies can be taken out in one shot, but others — distinguished by their filled-in appearance — require multiple shots. Over time, you'll earn weapon upgrades to build out a more powerful defense system, with options like large, guided projectiles and a flail that can knock out several enemies in one sweep. It's unexpectedly addicting. The music is beautiful and calming, giving the whole thing a pleasant atmosphere despite the fact that you're surrounded by enemies at any given moment and trying not to die. Once I realized it was absolutely possible to survive 10 minutes and even go beyond that, I got sucked into the loop of trying over and over to beat my high scores. I'd love to see a global leaderboard for this game at some point, because I just know I'd be floored by how long some players will be able to last. If you liked this one and want to know a little more about the making of it, be sure to check out our interview with Jay Ma, the co-founder of Fulcrum Defender developer Subset Games. Dig! Dig! Dino! Dom2D & Fáyer I can't think of anything I'd rather be doing right now than pretending to be a paleontologist and casually digging for bones. No thoughts, just dig. That's exactly what Dig! Dig! Dino! has going on, and it's awesome. You're working as part of a crew (made up entirely of anthropomorphic animals) at the site of some really unusual dinosaur fossils, and it's your job to dig up new bones and artifacts. Once you've got the entire skeleton of a particular dinosaur, you can scan it in the lab to reveal what it was like when it was alive. That information, coupled with the peculiar artifacts scattered around the site, paints a picture of some pretty strange activities that went on there long ago. For example, some of these dinosaurs seem to have had crystals growing out of their bodies, and it looks like they were warned about the asteroid extinction event. Fishy! The gameplay is extremely low stakes — this is one for when you just want to zone out playing something that'll keep your hands busy. You're equipped with a shovel, a drill and a radar gadget for detecting items beneath the surface, and have no time-sensitive goals to hit. You only have so much energy, though, which will be consumed with each use of your tools. When you run out, the round is over. But you can visit each site as many times as you need to in order to find all of the dinosaur pieces hidden there, so it can be a really casual undertaking if you want it to be. It's a really nice time, with a fun story to tie it all together. You'll get a solid few hours of playtime out of this, too, and the simplicity of it all means you can put it down and come back to it later without having to rack your memory to figure out where you left off. I loved this one. Blippo+ Panic What can one even say about Blippo+? This bizarre "1-bit television" experience came as a bonus with the first Season Two games, and it is something. Panic first teased it back in December 2024 as a Steam title, but here it is for the Playdate now, complete with a roster of channels playing hallucinatory programs and Femtofax, an interactive message board of sorts where you can find affirmations, neighborhood drama, chatter among amateur astronomers and more. Panic describes it as being "comparable to an old episode of The Twilight Zone," but it's more like an old episode of The Twilight Zone if it were made by Tim & Eric and aired after midnight on Adult Swim. I think I am obsessed with it? I'm really interested to see where this goes. I would totally park my Playdate in a dock (but not the Stereo Dock </3) on my desk and leave Blippo+ running in the background all day if it has enough fresh material to sustain it. The song playing alongside the endlessly scrolling Blippo+ TV guide screen is already stuck in my head, and I don't hate it. The program guide with this week's schedule is online, if you're curious about what's going on right now.This article originally appeared on Engadget at https://www.engadget.com/gaming/playdate-season-2-review-fulcrum-defender-dig-dig-dino-and-blippo-140036697.html?src=rss

Augmented World Expo 2025 will draw more than 6,000 attendees, 400 speakers and 300 global exhibitors to its event June 10 to June 12 in Long Beach, California. The speaker lineup includes Snap CEO Evan Spiegel, Atari cofounder Nolan Bushnell and Oculus/Anduril founder Palmer Luckey. If the show is any indication, the XR industry isn’t doing so bad. A variety of market researchers are forecasting fast growth for the industry through 2030. Ori Inbar, CEO of AWE, believes that the XR revolution is “ready to conquer the mainstream.” But to get there, he believes the industry still needs to create “head-turning content that must be experienced.” Of course, the red hot days of the “metaverse,” inspired by Neal Stephenson’s Snow Crash sci-fi novel in 1992, is no longer driving the industry forward. With less focus on sci-fi, the industry is focused on practical uses for mixed reality technology in the enterprise and consumer markets like gaming. But will XR and the metaverse be overrun by AI, or will it carry them to the mass market destination? Much is riding on how committed Mark Zuckerberg’s Meta will be even as it reprioritizes some resources away from XR to AI. Meta, which acquired Luckey’s Oculus back in 2014, has invested billions every quarter in the technology, with no profits so far. But, in a very unexpected turnaround, Zuckerberg and Luckey buried the hatchet on the past differences and set up an alliance between Meta and Anduril — the latter being Luckey’s AI/drone defense company. Zuckerberg has new competition from his own nemesis, Apple, which launched the Apple Vision Pro in February 2024. However, Apple has slowed down its development of the next-generation XR headset, while Zuckerberg has put more emphasis on AR/AI glasses. Spiegel, the CEO of Snap, has focused on augmented reality glasses. His Spectacles are now in their fifth generation, powered by the Snap OS and authoring tool Lens Studio. Nolan Bushnell, founder of Atari and Chuck E. Cheese, will deliver a one-of-a-kind talk on the main stage with five of his children, who are continuing his pioneering vision in gaming through XR. Brent Bushnell, Nolan’s eldest son, recently debuted DreamPark, a new XR startup that turns any park or playground into a mixed reality theme parks. Others speakers include Vicki Dobbs Beck – VP, Immersive Content Innovation, Lucasfilm & ILM Immersive; Ziad Asghar – SVP & GM XR, Qualcomm; Brian McClendon – Chief Technology Officer, Niantic Spatial, Inc.; Jason Rubin – VP, Metaverse Experiences, Meta; Hugo Swart, Senior Director of XR Ecosystem Strategy and Technology, Google; Jacqui Bransky – VP Web3 & Innovation, Warner Records; Chi Xu – CEO and Founder, XREAL; Helen Papagiannis – AR Pioneer and XR Hall of Famer; and Tom Furness – Grandfather of VR and Founder, Virtual World Society. AWE Builders Nexus will be a new program focused on startups this year. Startup founders, developers, designers, product managers, and business leaders alike will get the resources they need to build something extraordinary, get advice and funding, scale through partnerships, and win customers, Inbar said. The event will also feature the AWE Gaming Hub. I also interviewed some companies that are showcasing technology at the show. Here’s some snippets from what they are going to show. Pico VR Pico started out in Beijing, China, in 2015 and is now hitting its 10th anniversary. It is making the standalone Pico XR headsets, and it was acquired by ByteDance, the owner of TikTok, in 2021. In September 2024, the company launched the Pico 4 Ultra Enterprise headset, filling out the high end of its product line in addition to its G3 and Neo 3 legacy headsets. Pico also has its set of full-body motion trackers to its product offerings to allow for full-body and object tracking. That’s helping it with its focus on location-based entertainment in markets such as China. It’s focused on WiFi7, hand tracking and motion tracking. Leland Hedges, head of enterprise business at Pico, said that the LBE market in China has grown by 1,000% in the last six to nine months Pico has an app for PC streaming and another app for managing devices over a LAN. Pico can track play spaces with columns or cordoned-off areas. Hedges said the company will share 15 different user stories at AWE in public places such as zoos, museums, aquariums and planetariums. Convai Purnendu Mukherjee, CEO of Convai, showed me a bunch of demos at the Game Developers Conference where it has been able to create avatar-based demos of generative AI solutions with 3D animated people. These can be used to show off brands and greet people on web sites or as avatars in games. At AWE, Convai will also off learning and training scenarios for education and enterprises through a variety of simulations. Convai can render high fidelity avatars that are effectively coming from the cloud. At GDC, Convai scanned me and captured my voice so that it can create a lifelike avatar of me. These avatars can be created quickly and answer a variety of questions from website visitors. The idea is to enable non-technical people to create simulations without the need to code anything. In a demo, Convai’s avatar of me said, “I’ve been covering the games industry for many years now at games beat I’ve seen it evolve from the arcades to the massive global phenomenon it is today. I love digging into the business side of gaming, the technology, the culture, the whole shebang.” Convai will announce pricing for its self-serve platform as well as an enterprise subscription fee. Doublepoint Ohto Pentikäinen, CEO of Doublepoint, has a technology that detects the gesture you can make with your hand. It captures that movement via a smartwatch and allows you to control things on a TV interface or an XR device. With Android XR, Doublepoint is showing off demos where gesture control can unlock a more intuitive and comfortable augmented reality experience for those wearing AR glasses. Xreal is one of the glasses makers that is using the technology for controlling an AR user interface with gestures. “Our technology is able to fully control a XR system. A stat that we can update you on is that there’s 150,000 people who have downloaded the technology so far, and we have a developer community of over 2,000 people since January 2024,” Pentikäinen said. Now the company is starting its own Doublepoing developer program, and this adds layers on top of the enterprise client. So now the company can provide technology for indie developers or startups that are building augmented reality or AI hardware experiences. “We’re empowering developers in AR robotics and AI hardware, and we’re providing everything that we’re providing the enterprise clients, but for a much reduced price,” Pentikäinen said.