• Ecommerce Marketing Automation Strategies to Boost Revenue

    Reading Time: 15 minutes
    If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform.
    And honestly? They’re not wrong.
    Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys.
    But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand.
    Let’s get started!

     
    What is Ecommerce Marketing Automation?
    Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time.
    By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy.
    Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.
     
    6 Benefits of Automating Your Ecommerce Marketing
    By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level.
    Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork.

    Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket.
    Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities.
    Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective.
    Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships.
    Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.

     
    How to Use Marketing Automation for Ecommerce More Effectively

    When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you.
    1. Acquire New Contacts
    You can automate your marketing for Ecommerce to grow your contact list and attract new customers.
    If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter.
    Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit.
    2. Segment Your Audience
    Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc.
    For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers.
    In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers.
    3. Welcome and Onboard New Customers
    Like it or not, first impressions matter.
    Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list, share an overview of the brand’s value or message, or guide them through the purchase process.
    You can also lure the new accounts with promos and discounts that will get them swiping their card in no time!
    A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience.
    4. Automate the Checkout Process for More Sales
    A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process.
    With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process.
    5. Translate Abandoned Carts into Sales
    Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year.
    Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you.
    6. Win Back Inactive Customers
    Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV.
    Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement.
    7. Capture Customer Feedback
    Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection.
    You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase.
    8. Establish Omnichannel Presence
    Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there.
    Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing!
    9. Send Media-Rich Dynamic Communications
    Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics.
    This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences.
    Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications.
    It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up!
    10. Use Lead Scoring for Higher Conversion Rates
    An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel.
    Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors.
    Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase.
    You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well:

    An automated welcome email series for effective onboarding
    Follow-up emails to remain in touch with new leads on certain predetermined milestones
    Offer emails to encourage purchase
    Review requests for feedback and user-generated contentAbandoned cart emails to recover lost revenue
    Emails celebrating milestones and personal events

    11. A/B Test Your Landing Pages
    A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use.
    Some of the elements you may consider for split-testing are:
    Headlines

    Compare a longer versus a shorter headline
    Ask a question in your headline
    Use a testimonial in your headline
    Try positive and negative emotions

    Calls-to-Action

    Compare the use of words like “Free”, “100%”, “Bonus”, etc.
    Try different color combinations
    Placement of text

    Banner Image

    Placement
    Color scheme
    Text on display

    12. Invest in an Automated Social Listening Tool
    With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it.
    Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights.
    13. Automate Reviews on Your Website
    Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback.
    You may even use web push notifications or in-app prompts to gather feedback and reviews for your products.
    14. Reward Loyal Customers
    Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales.
    An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back.
    Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more.
    15. Use Chatbots for Customer Service
    Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service.
    But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.
     
    7 Ecommerce Marketing Automation Examples to Learn From
    How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does.
    So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist.
    1. Nike: Customer Service Chatbots

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    As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration.
    Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual.
    2. Tattly: Reward Points for Every Purchase

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    Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies.
    Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform!
    3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email

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    Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right?
    That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever.
    Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button.
    4. Airbnb: Request Customer Feedback

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    First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email.
    As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase.
    5. Warby Parker: Automated Shipping Confirmation Email

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    Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email.
    But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand.
    Because transactional emails, like this one, get high open rates, Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs.
    6. Dyson: Abandoned Shopping Cart Email

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    Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started.
    7. Patagonia: Welcome Email Automation

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    When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content.
    And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action. When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?
     
    5 Best Ecommerce Marketing Automation Software to Increase Engagement
    Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand.
    Let’s get right into it.
    1. MoEngage

    MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management.
    Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase.
    How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility.
    Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows.
    2. BigCommerce

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    BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store.
    That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store.
    So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box.
    How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in.
    Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs.
    3. Omnisend

    If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflowsare built to save you hours of setup time.
    The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible.
    Where might it fall short? Limited flexibility in cross-channel campaigns.
    How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features.
    Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions.
    4. Rejoiner

    Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates.
    If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow.
    The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately.
    How Pricing Works: Rejoiner’s pricing ranges between /month for 1K contacts and /month for 149K contacts. It offers custom pricing for a list of over 150K contacts.
    Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts.
    5. ShipStation
    At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out.
    While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications.
    If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer.
    However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first.
    How Pricing Works: Plans start at /month for smaller businesses and go up to /month for advanced features and higher shipping limits.
    Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.

     
    Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce
    Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience.
    We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it.
    Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works.
    Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart.
    Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.
     
    Set Up Ecommerce Marketing Automations with MoEngage
    MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey.
    Ready to step up your Ecommerce marketing automation game? See MoEngage in action.
    The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage.
    #ecommerce #marketing #automation #strategies #boost
    Ecommerce Marketing Automation Strategies to Boost Revenue
    Reading Time: 15 minutes If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform. And honestly? They’re not wrong. Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys. But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand. Let’s get started!   What is Ecommerce Marketing Automation? Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time. By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy. Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.   6 Benefits of Automating Your Ecommerce Marketing By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level. Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork. Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket. Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities. Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective. Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships. Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.   How to Use Marketing Automation for Ecommerce More Effectively When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you. 1. Acquire New Contacts You can automate your marketing for Ecommerce to grow your contact list and attract new customers. If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter. Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit. 2. Segment Your Audience Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc. For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers. In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers. 3. Welcome and Onboard New Customers Like it or not, first impressions matter. Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list, share an overview of the brand’s value or message, or guide them through the purchase process. You can also lure the new accounts with promos and discounts that will get them swiping their card in no time! A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience. 4. Automate the Checkout Process for More Sales A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process. With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process. 5. Translate Abandoned Carts into Sales Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year. Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you. 6. Win Back Inactive Customers Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV. Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement. 7. Capture Customer Feedback Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection. You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase. 8. Establish Omnichannel Presence Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there. Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing! 9. Send Media-Rich Dynamic Communications Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences. Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications. It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up! 10. Use Lead Scoring for Higher Conversion Rates An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel. Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors. Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase. You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well: An automated welcome email series for effective onboarding Follow-up emails to remain in touch with new leads on certain predetermined milestones Offer emails to encourage purchase Review requests for feedback and user-generated contentAbandoned cart emails to recover lost revenue Emails celebrating milestones and personal events 11. A/B Test Your Landing Pages A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use. Some of the elements you may consider for split-testing are: Headlines Compare a longer versus a shorter headline Ask a question in your headline Use a testimonial in your headline Try positive and negative emotions Calls-to-Action Compare the use of words like “Free”, “100%”, “Bonus”, etc. Try different color combinations Placement of text Banner Image Placement Color scheme Text on display 12. Invest in an Automated Social Listening Tool With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it. Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights. 13. Automate Reviews on Your Website Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback. You may even use web push notifications or in-app prompts to gather feedback and reviews for your products. 14. Reward Loyal Customers Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales. An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back. Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more. 15. Use Chatbots for Customer Service Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.   7 Ecommerce Marketing Automation Examples to Learn From How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does. So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist. 1. Nike: Customer Service Chatbots Source:   As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual. 2. Tattly: Reward Points for Every Purchase Source: -   Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies. Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform! 3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email Source:   Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right? That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever. Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button. 4. Airbnb: Request Customer Feedback Source:   First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email. As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase. 5. Warby Parker: Automated Shipping Confirmation Email Source:   Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email. But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand. Because transactional emails, like this one, get high open rates, Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs. 6. Dyson: Abandoned Shopping Cart Email Source:   Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started. 7. Patagonia: Welcome Email Automation Source:   When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content. And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action. When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?   5 Best Ecommerce Marketing Automation Software to Increase Engagement Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand. Let’s get right into it. 1. MoEngage MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management. Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase. How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility. Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows. 2. BigCommerce Source: /   BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store. That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store. So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box. How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in. Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs. 3. Omnisend If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflowsare built to save you hours of setup time. The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible. Where might it fall short? Limited flexibility in cross-channel campaigns. How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features. Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions. 4. Rejoiner Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates. If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow. The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately. How Pricing Works: Rejoiner’s pricing ranges between /month for 1K contacts and /month for 149K contacts. It offers custom pricing for a list of over 150K contacts. Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts. 5. ShipStation At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out. While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications. If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer. However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first. How Pricing Works: Plans start at /month for smaller businesses and go up to /month for advanced features and higher shipping limits. Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.   Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience. We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it. Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works. Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart. Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.   Set Up Ecommerce Marketing Automations with MoEngage MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey. Ready to step up your Ecommerce marketing automation game? See MoEngage in action. The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage. #ecommerce #marketing #automation #strategies #boost
    Ecommerce Marketing Automation Strategies to Boost Revenue
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    Reading Time: 15 minutes If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform. And honestly? They’re not wrong. Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys. But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand. Let’s get started!   What is Ecommerce Marketing Automation? Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time. By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy. Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.   6 Benefits of Automating Your Ecommerce Marketing By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level. Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork. Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket. Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities. Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective. Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships. Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.   How to Use Marketing Automation for Ecommerce More Effectively When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you. 1. Acquire New Contacts You can automate your marketing for Ecommerce to grow your contact list and attract new customers. If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter. Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit. 2. Segment Your Audience Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc. For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers. In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers. 3. Welcome and Onboard New Customers Like it or not, first impressions matter. Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list (we know, managing an email list isn’t easy), share an overview of the brand’s value or message, or guide them through the purchase process. You can also lure the new accounts with promos and discounts that will get them swiping their card in no time! A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience. 4. Automate the Checkout Process for More Sales A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process. With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process. 5. Translate Abandoned Carts into Sales Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year. Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you. 6. Win Back Inactive Customers Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV. Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement. 7. Capture Customer Feedback Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection. You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase. 8. Establish Omnichannel Presence Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there. Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing! 9. Send Media-Rich Dynamic Communications Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences. Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications. It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up! 10. Use Lead Scoring for Higher Conversion Rates An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel. Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors. Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase. You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well: An automated welcome email series for effective onboarding Follow-up emails to remain in touch with new leads on certain predetermined milestones Offer emails to encourage purchase Review requests for feedback and user-generated content (UGC) Abandoned cart emails to recover lost revenue Emails celebrating milestones and personal events 11. A/B Test Your Landing Pages A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use. Some of the elements you may consider for split-testing are: Headlines Compare a longer versus a shorter headline Ask a question in your headline Use a testimonial in your headline Try positive and negative emotions Calls-to-Action Compare the use of words like “Free”, “100%”, “Bonus”, etc. Try different color combinations Placement of text Banner Image Placement Color scheme Text on display 12. Invest in an Automated Social Listening Tool With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it. Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights. 13. Automate Reviews on Your Website Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback. You may even use web push notifications or in-app prompts to gather feedback and reviews for your products. 14. Reward Loyal Customers Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales. An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back. Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more. 15. Use Chatbots for Customer Service Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.   7 Ecommerce Marketing Automation Examples to Learn From How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does. So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist. 1. Nike: Customer Service Chatbots Source: https://www.producthunt.com/products/github-visualizer#nike-stylebot   As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual. 2. Tattly: Reward Points for Every Purchase Source: https://reallygoodemails.com/emails/youve-earned-6-tattcoin-   Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies. Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform! 3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email Source: https://reallygoodemails.com/emails/we-miss-you-belgian-boys   Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right? That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever. Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button. 4. Airbnb: Request Customer Feedback Source: https://reallygoodemails.com/search/emails/airbnb   First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email. As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase. 5. Warby Parker: Automated Shipping Confirmation Email Source: https://reallygoodemails.com/emails/transactional-update-email-design-from-warby-parker   Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email. But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand. Because transactional emails, like this one, get high open rates (who doesn’t want to know when their order has shipped?), Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs. 6. Dyson: Abandoned Shopping Cart Email Source: https://reallygoodemails.com/emails/items-in-your-basket-at-dyson-com   Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started. 7. Patagonia: Welcome Email Automation Source: https://reallygoodemails.com/emails/welcome-to-patagonia-emails   When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content. And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action (CTAs). When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?   5 Best Ecommerce Marketing Automation Software to Increase Engagement Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand. Let’s get right into it. 1. MoEngage MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management. Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase. How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility. Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows. 2. BigCommerce Source: https://www.bigcommerce.com/apps/atom8/   BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store. That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store. So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box. How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in. Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs. 3. Omnisend If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflows (hello, abandoned cart recovery) are built to save you hours of setup time. The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible. Where might it fall short? Limited flexibility in cross-channel campaigns (beyond email, push notifications, and SMS). How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features. Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions. 4. Rejoiner Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates. If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow. The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately. How Pricing Works: Rejoiner’s pricing ranges between $25/month for 1K contacts and $1,695/month for 149K contacts. It offers custom pricing for a list of over 150K contacts. Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts. 5. ShipStation At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out. While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications. If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer. However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first. How Pricing Works: Plans start at $9.99/month for smaller businesses and go up to $399.99/month for advanced features and higher shipping limits. Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.   Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience. We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it. Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works. Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart. Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.   Set Up Ecommerce Marketing Automations with MoEngage MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey. Ready to step up your Ecommerce marketing automation game? See MoEngage in action. The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage.
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  • Best Memorial Day deals 2025: Save on expert-picked tech, BOGO deals, and more

    Memorial Day weekend is here. For many, it marks the unofficial start of summer, and retailers like Amazon, Best Buy, Target, Walmart and more are kicking off the season with plenty of deals on home, outdoor, tech, apparel, and beyond. Also: My 4 favorite gadgets for a day at the poolLucky for you, I cover sales 24/7 as ZDNET's deals and shopping editor, and I've learned a thing or two about finding the best offers to share with you. That's why I've vetted and curated these deals across several retailers, featuring ZDNET-tested and recommended products, from phones and TVs to robot lawnmowers and outdoor gear. Plus, with uncertain economic times and hot-and-cold tariff policies, scooping up sought-after tech, like Apple's latest M4 MacBook Air for off, Eufy's E15 robot lawn mower for off, or the first laptop to earn ZDNET's Editor's Choice award for off may prove to be a wise decision.These Memorial Day weekend deals will continue to heat up as the weekend goes on, and I'll keep this page updated multiple times a day. Find Memorial Day deals at AmazonZDNET's top-selling Memorial Day 2025 products Our team has collected the top-selling products among ZDNET readers thus far ahead of Memorial Day 2025. Some of these products may not be on sale.SwitchBot Wallet Tracker Card:: This ultra-thin wallet tracker is shaped like a credit card, is highly reliable and works seamlessly with the Apple Find My network. Expert Maria Diaz says it's as good as an AirTag. There's an extra 20% off available via coupon, too.Anker 140W 4-Port USB-C Charger: : This 4-port charger is designed to rapidly charge all your favorite devices. Released at CES 2025, this charger uses GaN technology and features a window display to show output. Nothing Phone 3: at Nothing: Our expert replaced his Google Pixel 9 Pro with this midrange option from Nothing, and it's so good he can't switch back. It's not on sale, but is still under and a more affordable smartphone option. Pebblebee Clip Universal Bluetooth Tracker:: The Pebblebee Clip is the world's first finder tag that works with both Google and Apple Find My networks, and our expert says its better than an AirTag. RingConn Gen 2 Air: : Our expert says this budget-friendly smart ring delivers impressive health-tracking features that compete with top-tier rivals like Oura. Grab a size kit here for  Car USB-C Charger: : Our expert says you're not using your car's USB port enough, and charging your devices with it is one of the easiest ways to up your car's function. This budget charger is a great pick. My favorite Memorial Day tech salesThese are my personally-picked favorite deals that are perfect for MDW at home, at the pool, or down the shore.  Adam Breeden/ZDNETBeats Pill Speaker:: This classic is back. Our expert says the Beats Pill delivers "gloriously smooth sound," and right now it's 33% off. Netvue by Birdfy Smart Bird Feeder:: Our favorite smart bird feeder makes a great Father's Day gift, especially with a 30% discount .Sony X77L TV: Free: Right now, there are multiple ways to qualify for a free Sony X77L 4K TV when you purchase select Bravia 8 II Q-OLED TVs. Here's the full scoop on the deal. LG 27-inch OLED Gaming Monitor BOGO:: Right now, if you purchase the 27-inch OLED gaming monitor from LG, you'll save and get another monitor of the same size completely free. Here's the full look at the deal at ZDNET. Samsung 49-inch Odyssey G9 Curved Gaming Monitor BOGO:: Samsung has some BOGO offers too, like this monitor deal that lets you save on a 49-inch curved gaming monitor and get another 27-inch Odyssey G55C monitor for free. Here's all the info on the deal at ZDNET. JBL Clip 5 Portable Speaker:: This tiny speaker is coming along with our expert to every beach trip this summer, and for you can't beat scooping this up for at home or on-the-go. Apple MacBook Air M4 13-inch:: Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent 10% off discount. Memorial Day deals from other retailersSamsung: on home, appliances, TVs, mobile, and more. Preorder the Galaxy S25 Edge and get double the storage for free, plus off the Galaxy Ring Samsonite: up to 40% on Samsonite luggage and travel gearWayfair: up to 60% on bedroom furnitureREI: 25% off Hydroflask drinkware, save on all Garmin Fenix 8 watches and more Lowe's: on outdoor, garden, patio, grills and more Home Depot: on grills, tools, garden, outdoor, patio, storage and more Nectar Sleep: up to 50% on mattressesLG: 25-56% on the #1 appliance brand in the US Best Buy: Shop Memorial Day deals on home, outdoor and more Walmart: Shop Memorial Day deals on home, outdoor and more Memorial Day deals under : Cameras, chargers, and more  Kayla Solino/ZDNETBlink Mini 2 Indoor Cam:: Our expert says this is the best budget camera you can buy, and it's 50% off now. Amazon Fire TV Stick 4K:: Streamline your streaming experience with a Fire TV Stick 4K for 40% off. Torras PolarCircle Qi2 MagSafe Charger:: Our expert says this handy MagSafe charger provides fast battery boosting without all the heat. JBL Go 3 Portable Speaker:: This speaker features IP67 waterproofing and 5 hours of play all for under The newer Go 4 speaker is on sale for more.  Adrian Kingsley-Hughes/ZDNET Current price: Original price: This budget MagSafe single charger from Anker is on sale for under Our expert loves it for its fast and powerful charge and its great price. 
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    View now Memorial Day outdoor and lawn deals: Robot lawn mowers, smart bird feeders, and more Maria Diaz/ZDNETBird Buddy Smart Bird Feeder with Solar Roof:: Our expert loved catching unexpected clips of flying friends on this bird feeder with a built-in camera. It's perfect for a garden or outdoor area, and it's off now. The Hummingbird Feeder Pro is on sale for. Solo Stove Bonfire 2.0:: This stainless steel wood burning stove is ideal for 4-6 people and is perfect for Memorial Day weekend. Anker Solix EverFrost 2 40L Smart Cooler:: The Anker Solix EverFrost 2 is a battery-powered cooler that stores perishables without ice for over three days. Our expert tested it and can't go back to a regular cooler, and it's perfect for Memorial Day weekend.Beatbot AquaSense 2 Robotic Pool Vacuum:: This robot vacuum isn't for inside your home, but if you want to simplify your pool cleaning routine, Beatbot's AquaSense 2 is on sale. Blink Outdoor 4 Floodlight Cam:: Our expert says this floodlight is bright enough for their dark backyard, and right now it's 50% off. Linkind Smart Outdoor Solar Lights SL5:: Our expert loves how fast these lights make her house holiday-ready, and these would be perfect for upcoming summer nights.  Maria Diaz/ZDNET Current price: Original price: Our expert says the Eufy E15 offers one of the simplest setups from a robot mower since it lacks boundary wires or antennas. Instead, it uses sensors, cameras, and AI to navigate, just like a robot vacuum. It's lightweight, easy to clean, and has multiple customizable mowing options on the Eufy app, including path direction, mowing schedule, and grass height. It's off with an on-page coupon right now. 
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    View now Memorial Day headphone deals: Sony, Beats, Apple, and more Jada Jones/ZDNETSonos Ace Headphones:: Our expert loves these headphones for their perfect sound and comfort, and right now they're nearly off. OnePlus Buds Pro 3:: Our expert says these earbuds were already a great buy full price, and right now they're off. JLab JBuds ANC:: These are our audio expert's favorite budget earbud pick, and they're even cheaper now. Soundcore C40i Open Earbuds:: Audio expert Nina Raemont says these are the best midrange open earbuds for runners, and they're 25% off now. Sony WH-1000 XM4 Headphones:: The newest XM6 headphones are packed with Sony's latest features, but the XM4 model folds away for easy storage, unlike the slightly newer XM5 model. Nothing Open Earbuds:: These are without a doubt the best earbuds for working out -- whether you're in the gym or outdoors. Beats Studio Pro Headphones:: These Beats headphones are 43% off, and our expert says they're the perfect middle-ground headphones for Android and Apple users.  Jada Jones/ZDNET Current price: Original price: Sony's headphones are a popular pick for noise-canceling audio and top features. The WH-1000XM5 headphones are not the newest model in the lineup, but they're still a great buy. Sony just released the new WH-1000XM6 model, and this XM5 pair is finally seeing a sizable discount. Our audio expert called the XM5's "basically perfect" upon reviewing them in 2022, and they have remained as one of our favorite pairs to recommend for everyday use. 
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    Memorial Day TV deals: Speakers, soundbars, TVs, and more Kerry Wan/ZDNETSony Ult Field 1:: This portable speaker offers crystal clear sound, a long battery life, and environmental durability. Sony Ult Field 3:: Sony's newest potable speaker is seeing its first discount since its release last month. Our expert loves it for its compact form and great bass. Fire TV Cube:: Snag Amazon's AI-powered streaming device for 29% off. Insignia 32-inch Fire TV:: This 32-inch TV is one of Amazon's top sellers for a reason. Right now it's under and is the perfect size for a dorm, kids' room, or kitchen. Hisense 85-Inch QD7 Series QLED 4K UHD TV:: If you want a huge amount of display space, check out the discount on this 85-inch Hisense Google Smart TV.Panasonic Z85 Series 65-inch OLED TV:: This OLED TV uses the Fire TV platform to give you access to thousands of movies and shows as well as hundreds of other streaming apps.Panasonic W95 Series 65-inch Mini LED TV:: A mid-range Mini-LED TV that offers a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and AMD FreeSync Premium VRR for console gaming. Jason Hiner/ZDNET Current price: Original price: The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. Editor-in-chief Jason Hiner also considers it one of the most underrated TVs available. And with the 2025 TVs hitting the market, you can save on select sizes of this excellent 2023 model.
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    View now Memorial Day laptop deals: Apple, Lenovo, and more  Kyle Kucharski/ZDNETApple MacBook Air M4 13-inch:: Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent discount for a newer MacBook. Asus Zenbook A14:: The first laptop to earn our Editor's Choice award is off at Best Buy. The Zenbook A14 is portable and efficient, and our expert says its truly a great buy at this price. Acer Chromebook Plus 516 GE:: Our expert says it's hard to believe this high-performing laptop is a Chromebook at all. The bright, 120Hz refresh rate display, LED keyboard, and Intel Core Ultra 5 processor makes for a solid cloud gaming laptop and fast, lightweight laptop.HP Envy x360 2-in-1 16-inch:: Our expert says this laptop is perfect for business professionals and gamers, and it's a convertible laptop to tablet model. MacBook Pro M3 14-inch:: The MacBook Pro M3 isn't the newest model on the market, but our expert says its still a great upgrade from earlier iterations, and is a solid choice for work, home, school and more.  Max Buondonno/ZDNET Current price: Original price: ZDNET's pick for best laptop for work is on sale. Our laptop expert says it's an excellent choice for professionals seeking a fast laptop that can tackle intensive productivity tasks thanks to the recently released AMD Ryzen AI 7 Pro 360 processor, the integrated AMD Radeon 880M graphics card, and the ample 32GB of RAM.
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    View now Memorial Day smartphone and accessory deals: iPhones, chargers, and more  Kerry Wan/ZDNETSamsung Galaxy S25 Edge:: Preorder the Galaxy S25 Edge and get double the storage for free and off the Galaxy Ring. Plus, save more with trade-in offers. OnePlus 13:: Our expert recommends this phone over the Samsung Galaxy S25 Ultra so much, that it won one of ZDNET's first Editor's Choice awards. Plus, when you buy now you can save and get a free pair of earbuds. Google Pixel 9 Pro: $`1,149: Our expert says they'd recommend the Google Pixel 9 Pro any day, but this discount makes it even easier. The base model Pixel 9 is also on sale for iPhone 16 Pro: Free: New and existing customers can get a free phone on any Verizon plan with a value of up to  iPhone 16 Pro: Free: A similar freebie iPhone 16 Pro offer is available for AT&T customers, and even damaged phones are eligible for the trade-in. Anker 3-in-1 Foldable MagSafe Charging Station:: This is our expert's favorite Qi2 charging station, and she says Apple users will love it.  Kerry Wan/ZDNET Current price: Original price: The Nohting Phone 2a Plus model, which our phone expert tested last year, proved an exceptional midrange offering, besting Google, Samsung, and Apple's offerings in the sub-category. Right now, for just you're getting a 6.7-inch AMOLED display, a 5,000mAh battery with 50W wired charging, Nothing's signature Glyph Lights for notifications, and more.Review: Nothing Phone 2a Plus Remember that Nothing phones perform best when connected to a GSM network, meaning AT&T and T-Mobile users will benefit the most. 
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    View now Memorial Day tablet deals: Lenovo, Apple, and more Allison Murray/ZDNETLenovo Tab M9:: This budget Lenovo tablet just got cheaper, and it's the perfect 9-inch tablet for streaming on the go. It's so affordable, our expert may even buy two. Kindle Colorsoft Bundle:: This Kindle bundle includes the new Colorsoft e-reader, a wireless charging dock and a case all for under  iPad Mini 7:: Our expert loves how portable and compact the iPad Mini is, and it's on sale. Samsung Galaxy Tab S10 Ultra:: Our expert says this 14-inch Samsung tablet boosts productivity, and is even better for entertainment.  Max Buondonno/ZDNET Current price: Original price: Right now you can save on the OnePlus Pad 2 at OnePlus. Our expert says the OnePlus Pad 2 offers solid hardware, impressive battery life, and a sharp display, positioning it as a capable and affordable option for media consumption.
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    View now at OnePlus Memorial Day Apple deals: iPads, Apple Watches, and more Maria Diaz/ZDNETApple Watch Series 10:: The Watch Series 10, Apple's latest smartwatch, is off. Expert Matthew Miller says the Series 10 is better than the Watch Ultra in certain areas. Plus, shop the GPS 46mm model on sale. Apple Watch Ultra 2:: Our expert says the Watch Ultra 2 is a "near-perfect" smartwatch, and it's off now -- only more than the lowest-ever Black Friday price we've seen. Apple Pencil Pro:: Apple's best stylus is on sale now. You can use Apple Pencil Pro with iPadOS 17.5 or later on the iPad Pro, iPad Air, and the iPad mini. Apple AirTag 4-Pack:: If you prefer Apple's native Bluetooth tracker, AirTags are great for tracking keys, luggage, wallets, and more, and they're on sale. Apple iPad Mini:: Apple's iPad Mini, a compact 8.3-inch tablet perfect for stowing away in your bag, is also on sale. You can save 5% on a model powered by an A17 Pro chip with 128GB of storage.Apple iPad Pro:: Right now, you can save on a model equipped with an 11-inch Ultra Retina XDR display, 256GB of storage, and Wi-Fi connectivity.Apple 2024 Mac Mini:: For those interested in Apple's desktop PC products, consider the discount on an M4-powered Mac Mini. Maria Diaz/ZDNET Current price: Original price: Right now, you can get the 11th Gen iPad for only in select colors , the lowest price we've seen yet. The tablet normally retails for so a great sale this quick in the launch schedule is good news for any early adopters with a tight budget. Review: Apple iPad 11th Gen
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    View now Memorial Day kitchen and home deals: Smart vacuums, appliances, and more  Maria Diaz/ZDNETCraftsman VersaStack 230-Piece Toolkit:: This is a great buy for your home, and our expert agrees. Bissell Little Green Max Pet SmartMix Portable Carpet Cleaner:: This carpet and upholstery cleaner is perfect for tackling tough stains, and is a great investment for your household. It's nearly 30% off now. Ecovacs Winbot W2 Pro Omni Robot Window Cleaner:: Our expert says this window robot "surprisingly impressive," and right now both the W2 Pro Omni and the cheaper W2 Pro model are on sale. Dyson V8 Plus Cordless Stick Vacuum:: Spring cleaning? almost 30% on this popular Dyson upright vacuum cleaner.  Maria Diaz/ZDNET Current price: Original price: Our expert says whether you need a portable battery for camping or emergency backup, the EcoFlow Delta Pro 3 can do it. And right now, you can save almost on it.
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    View now Memorial Day robot vacuum deals: Ecovacs, Roborock, and more Maria Diaz/ZDNETDreame L40 Ultra Robot Vacuum and Mop:: The Dreame L40 Ultra is on sale, and our expert says it's one of the smartest robot vacuums and mops they've seen. Ecovacs Deebot N30 Omni Robot Vacuum and Mop:: This robot vacuum is 40% off, and our expert says it performs as well as some flagship models.Dreame X50 Ultra Robot Vacuum and Mop:: Our expert says the Dreame X50 Ultra ranks among the top robot vacuums out there -- especially for those with serious cleaning needs, and it's 24% off now. Dreame X40 Ultra Robot Vacuum and Mop:: Our expert says this is the best robot vacuum model she's ever used, and right now it's on sale. Eufy Robot Vacuum 11S MAX:: If you're looking for an affordable robot vacuum, check out the 43% discount on the Eufy 11S MAX, a self-charging and sleek model.  Maria Diaz/ZDNET Current price: Original price: Eufy's latest E20 robot vacuum and handheld combination help superpower your smart home. The handheld vacuum is the robot vacuum's dustbin, which you can detach by pressing a red button on the device while simultaneously pulling the handle. The handheld vacuum has a crevice attachment on the robot and a floor brush to transform it into a stick vacuum.Expert Maria Diaz tested this vacuum in March and was thoroughly impressed with its suction power and ability to keep her office free of her dog's hair. She also likes its multi-functional capabilities. 
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    View now Memorial Day health and wellness deals: Smart rings, fitness trackers, and more Christina Darby/ZDNETRenpho Eye Massager:: Stressed? This eye massager heats and massages your eyes, making it a great gift for those who often get headaches or work in front of a screen for hours a day.  Core 1 Body Sensor:: ZDNET's Matt Miller has been using this core body temperature sensor to inform his fitness and recovery. He recommends it most to people who exercise in hotter temperatures, and right now it's 20% off. Eufy P2 Pro Smart Scale:: If you need a budget-friendly smart scale option, the Eufy P2 Pro is close to 50% off right now, and it's great for tracking weight and other metrics like bone density and more.  Nina Raemont/ZDNET Current price: Starting at Original price: Starting at The Oura Ring Gen 3 is not the newest model on the market, but expert Nina Raemont says it's still a great pick if you don't mind a slightly more uncomfortable fit, amongst other things. Right now you can save up to depending on the size, finish, and style you select at Oura. 
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    View now at Oura Memorial Day FAQs When is Memorial Day? Memorial Day always falls on the last Monday of May. This year, it is on Monday, May 26, 2025. However, many retailers started sales a few weeks ahead of the holiday. Is Memorial Day a federal holiday?Yes, Memorial Day is one of 11 federal holidays recognized nationwide in the US. It is celebrated on the last Monday of May annually. Typically, schools, businesses, and government offices are closed during Memorial Day. Essential institutions like hospitals, airports, police stations, and more do not close for Memorial Day. Is Amazon having a Memorial Day sale? Amazon is having a Memorial Day sale and plenty of items discounted. In fact, the retailer has a Memorial Day sales landing page up, but Amazon typically doesn't heavily advertise for the event like it does for Amazon Prime Day. Other retailers like Best Buy started sales as early as May 15, so Amazon will likely feature similar discounts on products during the same period. What other retailers are having Memorial Day sales? Here are some important dates across several retailers to keep in mind if you're planning on shopping deals this Memorial Day. Historically, the Friday to Sunday before Memorial Day is usually when you'll see the most retailers offering savings. Best Buy Memorial Day Sale: May 19 - May 26.Home Depot Memorial Day Sale: May 16 - May 26.Lowe's Memorial Day Sale: May 15 - May 28.Target Memorial Day Sale: Target's Hello Summer Sale usually kicks off the brand's Memorial Day savings about a week before the holiday. On May 15, Target confirmed the return of their Hello Summer Sale, which will overlap with Memorial Day, running from May 18 - May 26. Walmart Memorial Day Sale: Walmart hasn't officially confirmed any dates for a specific sale, but the retailer is sure to offer savings comparable to those of its top competitors as the holiday approaches. How did we choose these Memorial Day deals?ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off, using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops. We also reviewed customer reviews to find out what matters to real people who already own and use the deals we recommend. Our recommendations may also be based on our testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. Are there any products on sale that won a ZDNET Editor's Choice award?First launched in April 2025, The ZDNET Editors' Choice badge represents our highest endorsement for a technology product or service. It's a distinction awarded exclusively by our seasoned team of expert editors, analysts, and reviewers. Though the majority of the product deals listed on this page are ZDNET-tested, they all aren't Editors' Choice winners. That's because that badge isn't handed out lightly. However, lucky for you there are a few winning products on sale ahead of Memorial Day 2025, like the Asus Zenbook A14, the OnePlus 13, and the Google Pixel 9 Pro Fold.How can I find the best Memorial Day deals? As a commerce and advice editor, I can recommend a few things to help you maximize Memorial Day sales. I always recommend preparing to shop by researching and planning potential purchases, listing want and need items, and setting a budget before sales. It's also great to use verified price tracking tools like CamelCamelCamel or Google Shopping, which make it easy to locate the best price. It's always good to remember the perks offered if you're a member of a program like Target Circle 360, Amazon Prime or Walmart+. Often, these memberships offer services like free pickup or delivery, free shipping, exclusive early access, and more, and those extras are good to remember when every retailer starts matching prices on products to compete for the sale. Should I wait for Prime Day deals instead?It depends. If you're shopping for seasonal-specific items like patio furniture, outdoor gear, and more, I would not wait to shop for these deals. Prime Day likely won't roll around until mid-July, and two months is a long time to hold out for an item if you're purchasing a product with the intent of enjoying it this season. But if you're not in the market for select spring and summer items, it may be worth waiting to shop Prime Day offers, especially on flagship Amazon products. Historically, the best prices on devices like the Echo Dot, Fire Stick, and more are offered during Amazon's exclusive Prime Day events. What are the tariffs in the US?The shifting US tariffs on imports from countries like China, Vietnam, and India aim to boost domestic manufacturing but are likely to drive up prices on consumer electronics. Products like smartphones, laptops, and TVs may become more expensive as companies rethink global supply chains and weigh the cost of shifting production.The tariffs could also lead to delays in product launches or shifts in where and how phones are made, forcing companies to diversify production to countries with more favorable trade conditions.What are the best Memorial Day 2025 deals?ZDNET's experts are searching through Memorial Day deals across retailers to find the best discounts by category. These are the best deals so far:Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.
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    Best Memorial Day deals 2025: Save on expert-picked tech, BOGO deals, and more
    Memorial Day weekend is here. For many, it marks the unofficial start of summer, and retailers like Amazon, Best Buy, Target, Walmart and more are kicking off the season with plenty of deals on home, outdoor, tech, apparel, and beyond. Also: My 4 favorite gadgets for a day at the poolLucky for you, I cover sales 24/7 as ZDNET's deals and shopping editor, and I've learned a thing or two about finding the best offers to share with you. That's why I've vetted and curated these deals across several retailers, featuring ZDNET-tested and recommended products, from phones and TVs to robot lawnmowers and outdoor gear. Plus, with uncertain economic times and hot-and-cold tariff policies, scooping up sought-after tech, like Apple's latest M4 MacBook Air for off, Eufy's E15 robot lawn mower for off, or the first laptop to earn ZDNET's Editor's Choice award for off may prove to be a wise decision.These Memorial Day weekend deals will continue to heat up as the weekend goes on, and I'll keep this page updated multiple times a day. Find Memorial Day deals at AmazonZDNET's top-selling Memorial Day 2025 products Our team has collected the top-selling products among ZDNET readers thus far ahead of Memorial Day 2025. Some of these products may not be on sale.SwitchBot Wallet Tracker Card:: This ultra-thin wallet tracker is shaped like a credit card, is highly reliable and works seamlessly with the Apple Find My network. Expert Maria Diaz says it's as good as an AirTag. There's an extra 20% off available via coupon, too.Anker 140W 4-Port USB-C Charger: : This 4-port charger is designed to rapidly charge all your favorite devices. Released at CES 2025, this charger uses GaN technology and features a window display to show output. Nothing Phone 3: at Nothing: Our expert replaced his Google Pixel 9 Pro with this midrange option from Nothing, and it's so good he can't switch back. It's not on sale, but is still under and a more affordable smartphone option. Pebblebee Clip Universal Bluetooth Tracker:: The Pebblebee Clip is the world's first finder tag that works with both Google and Apple Find My networks, and our expert says its better than an AirTag. RingConn Gen 2 Air: : Our expert says this budget-friendly smart ring delivers impressive health-tracking features that compete with top-tier rivals like Oura. Grab a size kit here for  Car USB-C Charger: : Our expert says you're not using your car's USB port enough, and charging your devices with it is one of the easiest ways to up your car's function. This budget charger is a great pick. My favorite Memorial Day tech salesThese are my personally-picked favorite deals that are perfect for MDW at home, at the pool, or down the shore.  Adam Breeden/ZDNETBeats Pill Speaker:: This classic is back. Our expert says the Beats Pill delivers "gloriously smooth sound," and right now it's 33% off. Netvue by Birdfy Smart Bird Feeder:: Our favorite smart bird feeder makes a great Father's Day gift, especially with a 30% discount .Sony X77L TV: Free: Right now, there are multiple ways to qualify for a free Sony X77L 4K TV when you purchase select Bravia 8 II Q-OLED TVs. Here's the full scoop on the deal. LG 27-inch OLED Gaming Monitor BOGO:: Right now, if you purchase the 27-inch OLED gaming monitor from LG, you'll save and get another monitor of the same size completely free. Here's the full look at the deal at ZDNET. Samsung 49-inch Odyssey G9 Curved Gaming Monitor BOGO:: Samsung has some BOGO offers too, like this monitor deal that lets you save on a 49-inch curved gaming monitor and get another 27-inch Odyssey G55C monitor for free. Here's all the info on the deal at ZDNET. JBL Clip 5 Portable Speaker:: This tiny speaker is coming along with our expert to every beach trip this summer, and for you can't beat scooping this up for at home or on-the-go. Apple MacBook Air M4 13-inch:: Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent 10% off discount. Memorial Day deals from other retailersSamsung: on home, appliances, TVs, mobile, and more. Preorder the Galaxy S25 Edge and get double the storage for free, plus off the Galaxy Ring Samsonite: up to 40% on Samsonite luggage and travel gearWayfair: up to 60% on bedroom furnitureREI: 25% off Hydroflask drinkware, save on all Garmin Fenix 8 watches and more Lowe's: on outdoor, garden, patio, grills and more Home Depot: on grills, tools, garden, outdoor, patio, storage and more Nectar Sleep: up to 50% on mattressesLG: 25-56% on the #1 appliance brand in the US Best Buy: Shop Memorial Day deals on home, outdoor and more Walmart: Shop Memorial Day deals on home, outdoor and more Memorial Day deals under : Cameras, chargers, and more  Kayla Solino/ZDNETBlink Mini 2 Indoor Cam:: Our expert says this is the best budget camera you can buy, and it's 50% off now. Amazon Fire TV Stick 4K:: Streamline your streaming experience with a Fire TV Stick 4K for 40% off. Torras PolarCircle Qi2 MagSafe Charger:: Our expert says this handy MagSafe charger provides fast battery boosting without all the heat. JBL Go 3 Portable Speaker:: This speaker features IP67 waterproofing and 5 hours of play all for under The newer Go 4 speaker is on sale for more.  Adrian Kingsley-Hughes/ZDNET Current price: Original price: This budget MagSafe single charger from Anker is on sale for under Our expert loves it for its fast and powerful charge and its great price.  Show more View now Memorial Day outdoor and lawn deals: Robot lawn mowers, smart bird feeders, and more Maria Diaz/ZDNETBird Buddy Smart Bird Feeder with Solar Roof:: Our expert loved catching unexpected clips of flying friends on this bird feeder with a built-in camera. It's perfect for a garden or outdoor area, and it's off now. The Hummingbird Feeder Pro is on sale for. Solo Stove Bonfire 2.0:: This stainless steel wood burning stove is ideal for 4-6 people and is perfect for Memorial Day weekend. Anker Solix EverFrost 2 40L Smart Cooler:: The Anker Solix EverFrost 2 is a battery-powered cooler that stores perishables without ice for over three days. Our expert tested it and can't go back to a regular cooler, and it's perfect for Memorial Day weekend.Beatbot AquaSense 2 Robotic Pool Vacuum:: This robot vacuum isn't for inside your home, but if you want to simplify your pool cleaning routine, Beatbot's AquaSense 2 is on sale. Blink Outdoor 4 Floodlight Cam:: Our expert says this floodlight is bright enough for their dark backyard, and right now it's 50% off. Linkind Smart Outdoor Solar Lights SL5:: Our expert loves how fast these lights make her house holiday-ready, and these would be perfect for upcoming summer nights.  Maria Diaz/ZDNET Current price: Original price: Our expert says the Eufy E15 offers one of the simplest setups from a robot mower since it lacks boundary wires or antennas. Instead, it uses sensors, cameras, and AI to navigate, just like a robot vacuum. It's lightweight, easy to clean, and has multiple customizable mowing options on the Eufy app, including path direction, mowing schedule, and grass height. It's off with an on-page coupon right now.  Show more View now Memorial Day headphone deals: Sony, Beats, Apple, and more Jada Jones/ZDNETSonos Ace Headphones:: Our expert loves these headphones for their perfect sound and comfort, and right now they're nearly off. OnePlus Buds Pro 3:: Our expert says these earbuds were already a great buy full price, and right now they're off. JLab JBuds ANC:: These are our audio expert's favorite budget earbud pick, and they're even cheaper now. Soundcore C40i Open Earbuds:: Audio expert Nina Raemont says these are the best midrange open earbuds for runners, and they're 25% off now. Sony WH-1000 XM4 Headphones:: The newest XM6 headphones are packed with Sony's latest features, but the XM4 model folds away for easy storage, unlike the slightly newer XM5 model. Nothing Open Earbuds:: These are without a doubt the best earbuds for working out -- whether you're in the gym or outdoors. Beats Studio Pro Headphones:: These Beats headphones are 43% off, and our expert says they're the perfect middle-ground headphones for Android and Apple users.  Jada Jones/ZDNET Current price: Original price: Sony's headphones are a popular pick for noise-canceling audio and top features. The WH-1000XM5 headphones are not the newest model in the lineup, but they're still a great buy. Sony just released the new WH-1000XM6 model, and this XM5 pair is finally seeing a sizable discount. Our audio expert called the XM5's "basically perfect" upon reviewing them in 2022, and they have remained as one of our favorite pairs to recommend for everyday use.  Show more Memorial Day TV deals: Speakers, soundbars, TVs, and more Kerry Wan/ZDNETSony Ult Field 1:: This portable speaker offers crystal clear sound, a long battery life, and environmental durability. Sony Ult Field 3:: Sony's newest potable speaker is seeing its first discount since its release last month. Our expert loves it for its compact form and great bass. Fire TV Cube:: Snag Amazon's AI-powered streaming device for 29% off. Insignia 32-inch Fire TV:: This 32-inch TV is one of Amazon's top sellers for a reason. Right now it's under and is the perfect size for a dorm, kids' room, or kitchen. Hisense 85-Inch QD7 Series QLED 4K UHD TV:: If you want a huge amount of display space, check out the discount on this 85-inch Hisense Google Smart TV.Panasonic Z85 Series 65-inch OLED TV:: This OLED TV uses the Fire TV platform to give you access to thousands of movies and shows as well as hundreds of other streaming apps.Panasonic W95 Series 65-inch Mini LED TV:: A mid-range Mini-LED TV that offers a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and AMD FreeSync Premium VRR for console gaming. Jason Hiner/ZDNET Current price: Original price: The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. Editor-in-chief Jason Hiner also considers it one of the most underrated TVs available. And with the 2025 TVs hitting the market, you can save on select sizes of this excellent 2023 model. Show more View now Memorial Day laptop deals: Apple, Lenovo, and more  Kyle Kucharski/ZDNETApple MacBook Air M4 13-inch:: Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent discount for a newer MacBook. Asus Zenbook A14:: The first laptop to earn our Editor's Choice award is off at Best Buy. The Zenbook A14 is portable and efficient, and our expert says its truly a great buy at this price. Acer Chromebook Plus 516 GE:: Our expert says it's hard to believe this high-performing laptop is a Chromebook at all. The bright, 120Hz refresh rate display, LED keyboard, and Intel Core Ultra 5 processor makes for a solid cloud gaming laptop and fast, lightweight laptop.HP Envy x360 2-in-1 16-inch:: Our expert says this laptop is perfect for business professionals and gamers, and it's a convertible laptop to tablet model. MacBook Pro M3 14-inch:: The MacBook Pro M3 isn't the newest model on the market, but our expert says its still a great upgrade from earlier iterations, and is a solid choice for work, home, school and more.  Max Buondonno/ZDNET Current price: Original price: ZDNET's pick for best laptop for work is on sale. Our laptop expert says it's an excellent choice for professionals seeking a fast laptop that can tackle intensive productivity tasks thanks to the recently released AMD Ryzen AI 7 Pro 360 processor, the integrated AMD Radeon 880M graphics card, and the ample 32GB of RAM. Show more View now Memorial Day smartphone and accessory deals: iPhones, chargers, and more  Kerry Wan/ZDNETSamsung Galaxy S25 Edge:: Preorder the Galaxy S25 Edge and get double the storage for free and off the Galaxy Ring. Plus, save more with trade-in offers. OnePlus 13:: Our expert recommends this phone over the Samsung Galaxy S25 Ultra so much, that it won one of ZDNET's first Editor's Choice awards. Plus, when you buy now you can save and get a free pair of earbuds. Google Pixel 9 Pro: $`1,149: Our expert says they'd recommend the Google Pixel 9 Pro any day, but this discount makes it even easier. The base model Pixel 9 is also on sale for iPhone 16 Pro: Free: New and existing customers can get a free phone on any Verizon plan with a value of up to  iPhone 16 Pro: Free: A similar freebie iPhone 16 Pro offer is available for AT&T customers, and even damaged phones are eligible for the trade-in. Anker 3-in-1 Foldable MagSafe Charging Station:: This is our expert's favorite Qi2 charging station, and she says Apple users will love it.  Kerry Wan/ZDNET Current price: Original price: The Nohting Phone 2a Plus model, which our phone expert tested last year, proved an exceptional midrange offering, besting Google, Samsung, and Apple's offerings in the sub-category. Right now, for just you're getting a 6.7-inch AMOLED display, a 5,000mAh battery with 50W wired charging, Nothing's signature Glyph Lights for notifications, and more.Review: Nothing Phone 2a Plus Remember that Nothing phones perform best when connected to a GSM network, meaning AT&T and T-Mobile users will benefit the most.  Show more View now Memorial Day tablet deals: Lenovo, Apple, and more Allison Murray/ZDNETLenovo Tab M9:: This budget Lenovo tablet just got cheaper, and it's the perfect 9-inch tablet for streaming on the go. It's so affordable, our expert may even buy two. Kindle Colorsoft Bundle:: This Kindle bundle includes the new Colorsoft e-reader, a wireless charging dock and a case all for under  iPad Mini 7:: Our expert loves how portable and compact the iPad Mini is, and it's on sale. Samsung Galaxy Tab S10 Ultra:: Our expert says this 14-inch Samsung tablet boosts productivity, and is even better for entertainment.  Max Buondonno/ZDNET Current price: Original price: Right now you can save on the OnePlus Pad 2 at OnePlus. Our expert says the OnePlus Pad 2 offers solid hardware, impressive battery life, and a sharp display, positioning it as a capable and affordable option for media consumption. Show more View now at OnePlus Memorial Day Apple deals: iPads, Apple Watches, and more Maria Diaz/ZDNETApple Watch Series 10:: The Watch Series 10, Apple's latest smartwatch, is off. Expert Matthew Miller says the Series 10 is better than the Watch Ultra in certain areas. Plus, shop the GPS 46mm model on sale. Apple Watch Ultra 2:: Our expert says the Watch Ultra 2 is a "near-perfect" smartwatch, and it's off now -- only more than the lowest-ever Black Friday price we've seen. Apple Pencil Pro:: Apple's best stylus is on sale now. You can use Apple Pencil Pro with iPadOS 17.5 or later on the iPad Pro, iPad Air, and the iPad mini. Apple AirTag 4-Pack:: If you prefer Apple's native Bluetooth tracker, AirTags are great for tracking keys, luggage, wallets, and more, and they're on sale. Apple iPad Mini:: Apple's iPad Mini, a compact 8.3-inch tablet perfect for stowing away in your bag, is also on sale. You can save 5% on a model powered by an A17 Pro chip with 128GB of storage.Apple iPad Pro:: Right now, you can save on a model equipped with an 11-inch Ultra Retina XDR display, 256GB of storage, and Wi-Fi connectivity.Apple 2024 Mac Mini:: For those interested in Apple's desktop PC products, consider the discount on an M4-powered Mac Mini. Maria Diaz/ZDNET Current price: Original price: Right now, you can get the 11th Gen iPad for only in select colors , the lowest price we've seen yet. The tablet normally retails for so a great sale this quick in the launch schedule is good news for any early adopters with a tight budget. Review: Apple iPad 11th Gen Show more View now Memorial Day kitchen and home deals: Smart vacuums, appliances, and more  Maria Diaz/ZDNETCraftsman VersaStack 230-Piece Toolkit:: This is a great buy for your home, and our expert agrees. Bissell Little Green Max Pet SmartMix Portable Carpet Cleaner:: This carpet and upholstery cleaner is perfect for tackling tough stains, and is a great investment for your household. It's nearly 30% off now. Ecovacs Winbot W2 Pro Omni Robot Window Cleaner:: Our expert says this window robot "surprisingly impressive," and right now both the W2 Pro Omni and the cheaper W2 Pro model are on sale. Dyson V8 Plus Cordless Stick Vacuum:: Spring cleaning? almost 30% on this popular Dyson upright vacuum cleaner.  Maria Diaz/ZDNET Current price: Original price: Our expert says whether you need a portable battery for camping or emergency backup, the EcoFlow Delta Pro 3 can do it. And right now, you can save almost on it. Show more View now Memorial Day robot vacuum deals: Ecovacs, Roborock, and more Maria Diaz/ZDNETDreame L40 Ultra Robot Vacuum and Mop:: The Dreame L40 Ultra is on sale, and our expert says it's one of the smartest robot vacuums and mops they've seen. Ecovacs Deebot N30 Omni Robot Vacuum and Mop:: This robot vacuum is 40% off, and our expert says it performs as well as some flagship models.Dreame X50 Ultra Robot Vacuum and Mop:: Our expert says the Dreame X50 Ultra ranks among the top robot vacuums out there -- especially for those with serious cleaning needs, and it's 24% off now. Dreame X40 Ultra Robot Vacuum and Mop:: Our expert says this is the best robot vacuum model she's ever used, and right now it's on sale. Eufy Robot Vacuum 11S MAX:: If you're looking for an affordable robot vacuum, check out the 43% discount on the Eufy 11S MAX, a self-charging and sleek model.  Maria Diaz/ZDNET Current price: Original price: Eufy's latest E20 robot vacuum and handheld combination help superpower your smart home. The handheld vacuum is the robot vacuum's dustbin, which you can detach by pressing a red button on the device while simultaneously pulling the handle. The handheld vacuum has a crevice attachment on the robot and a floor brush to transform it into a stick vacuum.Expert Maria Diaz tested this vacuum in March and was thoroughly impressed with its suction power and ability to keep her office free of her dog's hair. She also likes its multi-functional capabilities.  Show more View now Memorial Day health and wellness deals: Smart rings, fitness trackers, and more Christina Darby/ZDNETRenpho Eye Massager:: Stressed? This eye massager heats and massages your eyes, making it a great gift for those who often get headaches or work in front of a screen for hours a day.  Core 1 Body Sensor:: ZDNET's Matt Miller has been using this core body temperature sensor to inform his fitness and recovery. He recommends it most to people who exercise in hotter temperatures, and right now it's 20% off. Eufy P2 Pro Smart Scale:: If you need a budget-friendly smart scale option, the Eufy P2 Pro is close to 50% off right now, and it's great for tracking weight and other metrics like bone density and more.  Nina Raemont/ZDNET Current price: Starting at Original price: Starting at The Oura Ring Gen 3 is not the newest model on the market, but expert Nina Raemont says it's still a great pick if you don't mind a slightly more uncomfortable fit, amongst other things. Right now you can save up to depending on the size, finish, and style you select at Oura.  Show more View now at Oura Memorial Day FAQs When is Memorial Day? Memorial Day always falls on the last Monday of May. This year, it is on Monday, May 26, 2025. However, many retailers started sales a few weeks ahead of the holiday. Is Memorial Day a federal holiday?Yes, Memorial Day is one of 11 federal holidays recognized nationwide in the US. It is celebrated on the last Monday of May annually. Typically, schools, businesses, and government offices are closed during Memorial Day. Essential institutions like hospitals, airports, police stations, and more do not close for Memorial Day. Is Amazon having a Memorial Day sale? Amazon is having a Memorial Day sale and plenty of items discounted. In fact, the retailer has a Memorial Day sales landing page up, but Amazon typically doesn't heavily advertise for the event like it does for Amazon Prime Day. Other retailers like Best Buy started sales as early as May 15, so Amazon will likely feature similar discounts on products during the same period. What other retailers are having Memorial Day sales? Here are some important dates across several retailers to keep in mind if you're planning on shopping deals this Memorial Day. Historically, the Friday to Sunday before Memorial Day is usually when you'll see the most retailers offering savings. Best Buy Memorial Day Sale: May 19 - May 26.Home Depot Memorial Day Sale: May 16 - May 26.Lowe's Memorial Day Sale: May 15 - May 28.Target Memorial Day Sale: Target's Hello Summer Sale usually kicks off the brand's Memorial Day savings about a week before the holiday. On May 15, Target confirmed the return of their Hello Summer Sale, which will overlap with Memorial Day, running from May 18 - May 26. Walmart Memorial Day Sale: Walmart hasn't officially confirmed any dates for a specific sale, but the retailer is sure to offer savings comparable to those of its top competitors as the holiday approaches. How did we choose these Memorial Day deals?ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off, using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops. We also reviewed customer reviews to find out what matters to real people who already own and use the deals we recommend. Our recommendations may also be based on our testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. Are there any products on sale that won a ZDNET Editor's Choice award?First launched in April 2025, The ZDNET Editors' Choice badge represents our highest endorsement for a technology product or service. It's a distinction awarded exclusively by our seasoned team of expert editors, analysts, and reviewers. Though the majority of the product deals listed on this page are ZDNET-tested, they all aren't Editors' Choice winners. That's because that badge isn't handed out lightly. However, lucky for you there are a few winning products on sale ahead of Memorial Day 2025, like the Asus Zenbook A14, the OnePlus 13, and the Google Pixel 9 Pro Fold.How can I find the best Memorial Day deals? As a commerce and advice editor, I can recommend a few things to help you maximize Memorial Day sales. I always recommend preparing to shop by researching and planning potential purchases, listing want and need items, and setting a budget before sales. It's also great to use verified price tracking tools like CamelCamelCamel or Google Shopping, which make it easy to locate the best price. It's always good to remember the perks offered if you're a member of a program like Target Circle 360, Amazon Prime or Walmart+. Often, these memberships offer services like free pickup or delivery, free shipping, exclusive early access, and more, and those extras are good to remember when every retailer starts matching prices on products to compete for the sale. Should I wait for Prime Day deals instead?It depends. If you're shopping for seasonal-specific items like patio furniture, outdoor gear, and more, I would not wait to shop for these deals. Prime Day likely won't roll around until mid-July, and two months is a long time to hold out for an item if you're purchasing a product with the intent of enjoying it this season. But if you're not in the market for select spring and summer items, it may be worth waiting to shop Prime Day offers, especially on flagship Amazon products. Historically, the best prices on devices like the Echo Dot, Fire Stick, and more are offered during Amazon's exclusive Prime Day events. What are the tariffs in the US?The shifting US tariffs on imports from countries like China, Vietnam, and India aim to boost domestic manufacturing but are likely to drive up prices on consumer electronics. Products like smartphones, laptops, and TVs may become more expensive as companies rethink global supply chains and weigh the cost of shifting production.The tariffs could also lead to delays in product launches or shifts in where and how phones are made, forcing companies to diversify production to countries with more favorable trade conditions.What are the best Memorial Day 2025 deals?ZDNET's experts are searching through Memorial Day deals across retailers to find the best discounts by category. These are the best deals so far:Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends. Show more ZDNET Recommends #best #memorial #day #deals #save
    Best Memorial Day deals 2025: Save on expert-picked tech, BOGO deals, and more
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    Memorial Day weekend is here. For many, it marks the unofficial start of summer, and retailers like Amazon, Best Buy, Target, Walmart and more are kicking off the season with plenty of deals on home, outdoor, tech, apparel, and beyond. Also: My 4 favorite gadgets for a day at the poolLucky for you, I cover sales 24/7 as ZDNET's deals and shopping editor, and I've learned a thing or two about finding the best offers to share with you. That's why I've vetted and curated these deals across several retailers, featuring ZDNET-tested and recommended products, from phones and TVs to robot lawnmowers and outdoor gear. Plus, with uncertain economic times and hot-and-cold tariff policies, scooping up sought-after tech, like Apple's latest M4 MacBook Air for $100 off, Eufy's E15 robot lawn mower for $200 off, or the first laptop to earn ZDNET's Editor's Choice award for $200 off may prove to be a wise decision.These Memorial Day weekend deals will continue to heat up as the weekend goes on, and I'll keep this page updated multiple times a day. (Our sister site CNET has plenty of coverage on Memorial Day sales across several retailers, too.) Find Memorial Day deals at AmazonZDNET's top-selling Memorial Day 2025 products Our team has collected the top-selling products among ZDNET readers thus far ahead of Memorial Day 2025. Some of these products may not be on sale. (A note: Your privacy is protected. We only have access to aggregate data from our user base, and we cannot identify individual people's purchases.)SwitchBot Wallet Tracker Card: $18 (save $7 at Amazon): This ultra-thin wallet tracker is shaped like a credit card, is highly reliable and works seamlessly with the Apple Find My network. Expert Maria Diaz says it's as good as an AirTag. There's an extra 20% off available via coupon, too.Anker 140W 4-Port USB-C Charger: $100 at Amazon: This 4-port charger is designed to rapidly charge all your favorite devices. Released at CES 2025, this charger uses GaN technology and features a window display to show output. Nothing Phone 3(a): $379 at Nothing: Our expert replaced his Google Pixel 9 Pro with this midrange option from Nothing, and it's so good he can't switch back. It's not on sale, but is still under $400 and a more affordable smartphone option. Pebblebee Clip Universal Bluetooth Tracker: $27 (save $7 at Best Buy): The Pebblebee Clip is the world's first finder tag that works with both Google and Apple Find My networks, and our expert says its better than an AirTag. RingConn Gen 2 Air: $199 at Amazon: Our expert says this budget-friendly smart ring delivers impressive health-tracking features that compete with top-tier rivals like Oura. Grab a size kit here for $1. Car USB-C Charger: $13 at Amazon: Our expert says you're not using your car's USB port enough, and charging your devices with it is one of the easiest ways to up your car's function. This budget charger is a great pick. My favorite Memorial Day tech salesThese are my personally-picked favorite deals that are perfect for MDW at home, at the pool, or down the shore (if you're from Jersey, like me).  Adam Breeden/ZDNETBeats Pill Speaker: $100 (save $50 at Amazon): This classic is back. Our expert says the Beats Pill delivers "gloriously smooth sound," and right now it's 33% off. Netvue by Birdfy Smart Bird Feeder: $140 (save $60 at Amazon): Our favorite smart bird feeder makes a great Father's Day gift, especially with a 30% discount at Amazon.Sony X77L TV: Free (save up to $590 at Sony): Right now, there are multiple ways to qualify for a free Sony X77L 4K TV when you purchase select Bravia 8 II Q-OLED TVs. Here's the full scoop on the deal. LG 27-inch OLED Gaming Monitor BOGO: $800 (save $200 + Get a free 27-inch UltraGear monitor): Right now, if you purchase the 27-inch OLED gaming monitor from LG, you'll save $200 and get another monitor of the same size completely free. Here's the full look at the deal at ZDNET. Samsung 49-inch Odyssey G9 Curved Gaming Monitor BOGO: $800 (save $800 + Get a free 27-inch Odyssey monitor): Samsung has some BOGO offers too, like this monitor deal that lets you save $200 on a 49-inch curved gaming monitor and get another 27-inch Odyssey G55C monitor for free. Here's all the info on the deal at ZDNET. JBL Clip 5 Portable Speaker: $50 (save $30 at Amazon): This tiny speaker is coming along with our expert to every beach trip this summer, and for $50, you can't beat scooping this up for at home or on-the-go. Apple MacBook Air M4 13-inch: $899 (save $100 at Amazon): Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent 10% off discount (which is good for a newer MacBook). Memorial Day deals from other retailersSamsung: Save on home, appliances, TVs, mobile, and more. Preorder the Galaxy S25 Edge and get double the storage for free, plus $120 off the Galaxy Ring Samsonite: Save up to 40% on Samsonite luggage and travel gearWayfair: Save up to 60% on bedroom furnitureREI: 25% off Hydroflask drinkware, save $200 on all Garmin Fenix 8 watches and more Lowe's: Save on outdoor, garden, patio, grills and more Home Depot: Save on grills, tools, garden, outdoor, patio, storage and more (find more deals via CNET) Nectar Sleep: Save up to 50% on mattresses (find more mattress deals via CNET)LG: Save 25-56% on the #1 appliance brand in the US (find more appliance deals via CNET) Best Buy: Shop Memorial Day deals on home, outdoor and more (find more Best Buy deals via CNET) Walmart: Shop Memorial Day deals on home, outdoor and more (find more Walmart deals via CNET) Memorial Day deals under $50: Cameras, chargers, and more  Kayla Solino/ZDNETBlink Mini 2 Indoor Cam: $20 (save $20 at Amazon): Our expert says this is the best budget camera you can buy, and it's 50% off now. Amazon Fire TV Stick 4K: $30 (save $20 at Amazon): Streamline your streaming experience with a Fire TV Stick 4K for 40% off. Torras PolarCircle Qi2 MagSafe Charger: $50 (save $10 at Amazon): Our expert says this handy MagSafe charger provides fast battery boosting without all the heat. JBL Go 3 Portable Speaker: $30 (save $10 at Amazon): This speaker features IP67 waterproofing and 5 hours of play all for under $50. The newer Go 4 speaker is on sale for $10 more.  Adrian Kingsley-Hughes/ZDNET Current price: $20Original price: $30This budget MagSafe single charger from Anker is on sale for under $30. Our expert loves it for its fast and powerful charge and its great price.  Show more View now at Amazon Memorial Day outdoor and lawn deals: Robot lawn mowers, smart bird feeders, and more Maria Diaz/ZDNETBird Buddy Smart Bird Feeder with Solar Roof: $200 (save $100 at Best Buy): Our expert loved catching unexpected clips of flying friends on this bird feeder with a built-in camera. It's perfect for a garden or outdoor area, and it's $100 off now. The Hummingbird Feeder Pro is on sale for $199 (save $80 at BirdBuddy). Solo Stove Bonfire 2.0: $250 (save $95 at Amazon): This stainless steel wood burning stove is ideal for 4-6 people and is perfect for Memorial Day weekend. Anker Solix EverFrost 2 40L Smart Cooler: $800 (save $100 at Amazon): The Anker Solix EverFrost 2 is a battery-powered cooler that stores perishables without ice for over three days. Our expert tested it and can't go back to a regular cooler, and it's perfect for Memorial Day weekend.Beatbot AquaSense 2 Robotic Pool Vacuum: $1,099 (save $500 at Amazon): This robot vacuum isn't for inside your home, but if you want to simplify your pool cleaning routine, Beatbot's AquaSense 2 is on sale. Blink Outdoor 4 Floodlight Cam: $65 (save $65 at Amazon): Our expert says this floodlight is bright enough for their dark backyard, and right now it's 50% off. Linkind Smart Outdoor Solar Lights SL5: $82 (save $44 at Amazon): Our expert loves how fast these lights make her house holiday-ready, and these would be perfect for upcoming summer nights.  Maria Diaz/ZDNET Current price: $1,600Original price: $1,800Our expert says the Eufy E15 offers one of the simplest setups from a robot mower since it lacks boundary wires or antennas. Instead, it uses sensors, cameras, and AI to navigate, just like a robot vacuum. It's lightweight, easy to clean, and has multiple customizable mowing options on the Eufy app, including path direction, mowing schedule, and grass height. It's $200 off with an on-page coupon right now.  Show more View now at Amazon Memorial Day headphone deals: Sony, Beats, Apple, and more Jada Jones/ZDNETSonos Ace Headphones: $352 (save $97 at Walmart): Our expert loves these headphones for their perfect sound and comfort, and right now they're nearly $100 off. OnePlus Buds Pro 3: $140 (save $40 at OnePlus): Our expert says these earbuds were already a great buy full price, and right now they're $40 off. JLab JBuds ANC: $50 (save $10 with coupon at Amazon): These are our audio expert's favorite budget earbud pick, and they're even cheaper now. Soundcore C40i Open Earbuds: $90 (save $30 at Amazon): Audio expert Nina Raemont says these are the best midrange open earbuds for runners, and they're 25% off now. Sony WH-1000 XM4 Headphones: $228 (save $120 at Amazon): The newest XM6 headphones are packed with Sony's latest features, but the XM4 model folds away for easy storage, unlike the slightly newer XM5 model (which are on sale). Nothing Open Earbuds: $150 (save $49 at Amazon): These are without a doubt the best earbuds for working out -- whether you're in the gym or outdoors. Beats Studio Pro Headphones: $200 (save $150 at Amazon): These Beats headphones are 43% off, and our expert says they're the perfect middle-ground headphones for Android and Apple users.  Jada Jones/ZDNET Current price: $300Original price: $400Sony's headphones are a popular pick for noise-canceling audio and top features. The WH-1000XM5 headphones are not the newest model in the lineup, but they're still a great buy. Sony just released the new WH-1000XM6 model, and this XM5 pair is finally seeing a sizable discount. Our audio expert called the XM5's "basically perfect" upon reviewing them in 2022, and they have remained as one of our favorite pairs to recommend for everyday use.  Show more Memorial Day TV deals: Speakers, soundbars, TVs, and more Kerry Wan/ZDNETSony Ult Field 1: $88 (save $42 at Amazon): This portable speaker offers crystal clear sound, a long battery life, and environmental durability. Sony Ult Field 3: $148 (save $52 at Amazon): Sony's newest potable speaker is seeing its first discount since its release last month. Our expert loves it for its compact form and great bass. Fire TV Cube: $100 (save $40 at Amazon): Snag Amazon's AI-powered streaming device for 29% off. Insignia 32-inch Fire TV: $80 (save $50 at Amazon): This 32-inch TV is one of Amazon's top sellers for a reason. Right now it's under $100, and is the perfect size for a dorm, kids' room, or kitchen. Hisense 85-Inch QD7 Series QLED 4K UHD TV: $800 (save $48 at Amazon): If you want a huge amount of display space, check out the discount on this 85-inch Hisense Google Smart TV.Panasonic Z85 Series 65-inch OLED TV: $1,000 (save $800 at Amazon): This OLED TV uses the Fire TV platform to give you access to thousands of movies and shows as well as hundreds of other streaming apps.Panasonic W95 Series 65-inch Mini LED TV: $600 (save $1,200 at Amazon): A mid-range Mini-LED TV that offers a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and AMD FreeSync Premium VRR for console gaming. Jason Hiner/ZDNET Current price: $1,398Original price: $1,998The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. Editor-in-chief Jason Hiner also considers it one of the most underrated TVs available. And with the 2025 TVs hitting the market, you can save on select sizes of this excellent 2023 model. Show more View now at Amazon Memorial Day laptop deals: Apple, Lenovo, and more  Kyle Kucharski/ZDNETApple MacBook Air M4 13-inch: $899 (save $100 at Amazon): Our laptop expert says the M4 MacBook Air features more memory, better support for external monitors, and a decent discount for a newer MacBook. Asus Zenbook A14: $799 (save $200 at Best Buy): The first laptop to earn our Editor's Choice award is $200 off at Best Buy. The Zenbook A14 is portable and efficient, and our expert says its truly a great buy at this price. Acer Chromebook Plus 516 GE: $449 (save $200 at Best Buy): Our expert says it's hard to believe this high-performing laptop is a Chromebook at all. The bright, 120Hz refresh rate display, LED keyboard, and Intel Core Ultra 5 processor makes for a solid cloud gaming laptop and fast, lightweight laptop.HP Envy x360 2-in-1 16-inch: $1,053 (save $117 at Best Buy): Our expert says this laptop is perfect for business professionals and gamers, and it's a convertible laptop to tablet model. MacBook Pro M3 14-inch: $1,399 (save $300 at Best Buy): The MacBook Pro M3 isn't the newest model on the market, but our expert says its still a great upgrade from earlier iterations, and is a solid choice for work, home, school and more.  Max Buondonno/ZDNET Current price: $1,320Original price: $1,700ZDNET's pick for best laptop for work is on sale. Our laptop expert says it's an excellent choice for professionals seeking a fast laptop that can tackle intensive productivity tasks thanks to the recently released AMD Ryzen AI 7 Pro 360 processor, the integrated AMD Radeon 880M graphics card, and the ample 32GB of RAM. Show more View now at Amazon Memorial Day smartphone and accessory deals: iPhones, chargers, and more  Kerry Wan/ZDNETSamsung Galaxy S25 Edge: $1,100 (save $200): Preorder the Galaxy S25 Edge and get double the storage for free and $120 off the Galaxy Ring. Plus, save more with trade-in offers. OnePlus 13: $850 (save $50 + get a free pair of Nord Buds 3 Pro at OnePlus): Our expert recommends this phone over the Samsung Galaxy S25 Ultra so much, that it won one of ZDNET's first Editor's Choice awards. Plus, when you buy now you can save $50 and get a free pair of earbuds (an $80 value). Google Pixel 9 Pro: $`1,149 (save $300 at Amazon): Our expert says they'd recommend the Google Pixel 9 Pro any day, but this $300 discount makes it even easier. The base model Pixel 9 is also on sale for $649.iPhone 16 Pro: Free (save $1,000 at Verizon): New and existing customers can get a free phone on any Verizon plan with a value of up to $1,000. iPhone 16 Pro: Free (save $1,000 at AT&T): A similar freebie iPhone 16 Pro offer is available for AT&T customers, and even damaged phones are eligible for the trade-in. Anker 3-in-1 Foldable MagSafe Charging Station: $83 (save $27 at Amazon): This is our expert's favorite Qi2 charging station, and she says Apple users will love it (it's true, I do).  Kerry Wan/ZDNET Current price: $349Original price: $429The Nohting Phone 2a Plus model, which our phone expert tested last year, proved an exceptional midrange offering, besting Google, Samsung, and Apple's offerings in the sub-$500 category. Right now, for just $349, you're getting a 6.7-inch AMOLED display, a 5,000mAh battery with 50W wired charging, Nothing's signature Glyph Lights for notifications, and more.Review: Nothing Phone 2a Plus Remember that Nothing phones perform best when connected to a GSM network, meaning AT&T and T-Mobile users will benefit the most.  Show more View now at Amazon Memorial Day tablet deals: Lenovo, Apple, and more Allison Murray/ZDNETLenovo Tab M9: $80 (save $80 at Lenovo): This budget Lenovo tablet just got cheaper, and it's the perfect 9-inch tablet for streaming on the go. It's so affordable, our expert may even buy two. Kindle Colorsoft Bundle: $328 (save $35 at Amazon): This Kindle bundle includes the new Colorsoft e-reader, a wireless charging dock and a case all for under $350. iPad Mini 7: $399 (save $100 at Amazon): Our expert loves how portable and compact the iPad Mini is, and it's on sale. Samsung Galaxy Tab S10 Ultra: $1,120 (save $200 at Samsung): Our expert says this 14-inch Samsung tablet boosts productivity, and is even better for entertainment.  Max Buondonno/ZDNET Current price: $450Original price: $550Right now you can save $100 on the OnePlus Pad 2 at OnePlus. Our expert says the OnePlus Pad 2 offers solid hardware, impressive battery life, and a sharp display, positioning it as a capable and affordable option for media consumption. Show more View now at OnePlus Memorial Day Apple deals: iPads, Apple Watches, and more Maria Diaz/ZDNETApple Watch Series 10 (GPS 42mm): $299 (save $100 at Amazon): The Watch Series 10, Apple's latest smartwatch, is $100 off. Expert Matthew Miller says the Series 10 is better than the Watch Ultra in certain areas. Plus, shop the GPS 46mm model on sale. Apple Watch Ultra 2: $739 (save $60 at Amazon): Our expert says the Watch Ultra 2 is a "near-perfect" smartwatch, and it's $60 off now -- only $20 more than the lowest-ever Black Friday price we've seen. Apple Pencil Pro: $99 (save $30 at Amazon): Apple's best stylus is on sale now. You can use Apple Pencil Pro with iPadOS 17.5 or later on the iPad Pro (M4), iPad Air (M2 and M3), and the iPad mini (A17 Pro). Apple AirTag 4-Pack: $75 (save $24 at Amazon): If you prefer Apple's native Bluetooth tracker, AirTags are great for tracking keys, luggage, wallets, and more, and they're on sale. Apple iPad Mini: $399 (save $100 at Amazon): Apple's iPad Mini, a compact 8.3-inch tablet perfect for stowing away in your bag, is also on sale. You can save 5% on a model powered by an A17 Pro chip with 128GB of storage.Apple iPad Pro: $899 (save $100 at Amazon): Right now, you can save $80 on a model equipped with an 11-inch Ultra Retina XDR display, 256GB of storage, and Wi-Fi connectivity.Apple 2024 Mac Mini: $549 (save $50 at Amazon): For those interested in Apple's desktop PC products, consider the $50 discount on an M4-powered Mac Mini. Maria Diaz/ZDNET Current price: $299Original price: $350Right now, you can get the 11th Gen iPad for only $299 in select colors at Amazon, the lowest price we've seen yet. The tablet normally retails for $350, so a great sale this quick in the launch schedule is good news for any early adopters with a tight budget. Review: Apple iPad 11th Gen Show more View now at Amazon Memorial Day kitchen and home deals: Smart vacuums, appliances, and more  Maria Diaz/ZDNETCraftsman VersaStack 230-Piece Toolkit: $99 (save $100 at Lowe's): This is a great buy for your home (or an early Father's Day gift), and our expert agrees. Bissell Little Green Max Pet SmartMix Portable Carpet Cleaner: $110 (save $40 at Amazon): This carpet and upholstery cleaner is perfect for tackling tough stains, and is a great investment for your household. It's nearly 30% off now. Ecovacs Winbot W2 Pro Omni Robot Window Cleaner: $500 (save $200 at Amazon): Our expert says this window robot "surprisingly impressive," and right now both the W2 Pro Omni and the cheaper W2 Pro model are on sale. Dyson V8 Plus Cordless Stick Vacuum: $350 (save $120 at Amazon): Spring cleaning? Save almost 30% on this popular Dyson upright vacuum cleaner.  Maria Diaz/ZDNET Current price: $2,899Original price: $3,699Our expert says whether you need a portable battery for camping or emergency backup, the EcoFlow Delta Pro 3 can do it. And right now, you can save almost $1,000 on it. Show more View now at Amazon Memorial Day robot vacuum deals: Ecovacs, Roborock, and more Maria Diaz/ZDNETDreame L40 Ultra Robot Vacuum and Mop: $600 (save $900 at Amazon): The Dreame L40 Ultra is on sale, and our expert says it's one of the smartest robot vacuums and mops they've seen. Ecovacs Deebot N30 Omni Robot Vacuum and Mop: $400 (save $300 at Amazon): This robot vacuum is 40% off, and our expert says it performs as well as some flagship models.Dreame X50 Ultra Robot Vacuum and Mop: $1,300 (save $400 at Amazon): Our expert says the Dreame X50 Ultra ranks among the top robot vacuums out there -- especially for those with serious cleaning needs, and it's 24% off now. Dreame X40 Ultra Robot Vacuum and Mop: $1,000 (save $500 at Amazon): Our expert says this is the best robot vacuum model she's ever used, and right now it's on sale. Eufy Robot Vacuum 11S MAX: $170 (save $80 at Amazon): If you're looking for an affordable robot vacuum, check out the 43% discount on the Eufy 11S MAX, a self-charging and sleek model.  Maria Diaz/ZDNET Current price: $450Original price: $650Eufy's latest E20 robot vacuum and handheld combination help superpower your smart home. The handheld vacuum is the robot vacuum's dustbin, which you can detach by pressing a red button on the device while simultaneously pulling the handle. The handheld vacuum has a crevice attachment on the robot and a floor brush to transform it into a stick vacuum.Expert Maria Diaz tested this vacuum in March and was thoroughly impressed with its suction power and ability to keep her office free of her dog's hair. She also likes its multi-functional capabilities.  Show more View now at Amazon Memorial Day health and wellness deals: Smart rings, fitness trackers, and more Christina Darby/ZDNETRenpho Eye Massager: $60 (save $40 at Amazon): Stressed? This eye massager heats and massages your eyes, making it a great gift for those who often get headaches or work in front of a screen for hours a day.  Core 1 Body Sensor: $227 (save $58 at Core): ZDNET's Matt Miller has been using this core body temperature sensor to inform his fitness and recovery. He recommends it most to people who exercise in hotter temperatures, and right now it's 20% off. Eufy P2 Pro Smart Scale: $45 (save $35 at Amazon): If you need a budget-friendly smart scale option, the Eufy P2 Pro is close to 50% off right now, and it's great for tracking weight and other metrics like bone density and more (I own this model myself).  Nina Raemont/ZDNET Current price: Starting at $199Original price: Starting at $300The Oura Ring Gen 3 is not the newest model on the market, but expert Nina Raemont says it's still a great pick if you don't mind a slightly more uncomfortable fit, amongst other things. Right now you can save up to $200 depending on the size, finish, and style you select at Oura.  Show more View now at Oura Memorial Day FAQs When is Memorial Day? Memorial Day always falls on the last Monday of May. This year, it is on Monday, May 26, 2025. However, many retailers started sales a few weeks ahead of the holiday. Is Memorial Day a federal holiday?Yes, Memorial Day is one of 11 federal holidays recognized nationwide in the US. It is celebrated on the last Monday of May annually. Typically, schools, businesses, and government offices are closed during Memorial Day. Essential institutions like hospitals, airports, police stations, and more do not close for Memorial Day. Is Amazon having a Memorial Day sale? Amazon is having a Memorial Day sale and plenty of items discounted. In fact, the retailer has a Memorial Day sales landing page up, but Amazon typically doesn't heavily advertise for the event like it does for Amazon Prime Day. Other retailers like Best Buy started sales as early as May 15, so Amazon will likely feature similar discounts on products during the same period. What other retailers are having Memorial Day sales? Here are some important dates across several retailers to keep in mind if you're planning on shopping deals this Memorial Day. Historically, the Friday to Sunday before Memorial Day is usually when you'll see the most retailers offering savings. Best Buy Memorial Day Sale: May 19 - May 26.Home Depot Memorial Day Sale: May 16 - May 26 (Check out our sister site CNET's Home Depot deal coverage).Lowe's Memorial Day Sale: May 15 - May 28.Target Memorial Day Sale: Target's Hello Summer Sale usually kicks off the brand's Memorial Day savings about a week before the holiday. On May 15, Target confirmed the return of their Hello Summer Sale, which will overlap with Memorial Day, running from May 18 - May 26. Walmart Memorial Day Sale: Walmart hasn't officially confirmed any dates for a specific sale, but the retailer is sure to offer savings comparable to those of its top competitors as the holiday approaches. How did we choose these Memorial Day deals?ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops. We also reviewed customer reviews to find out what matters to real people who already own and use the deals we recommend. Our recommendations may also be based on our testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. Are there any products on sale that won a ZDNET Editor's Choice award?First launched in April 2025, The ZDNET Editors' Choice badge represents our highest endorsement for a technology product or service. It's a distinction awarded exclusively by our seasoned team of expert editors, analysts, and reviewers. Though the majority of the product deals listed on this page are ZDNET-tested, they all aren't Editors' Choice winners. That's because that badge isn't handed out lightly. However, lucky for you there are a few winning products on sale ahead of Memorial Day 2025, like the Asus Zenbook A14, the OnePlus 13, and the Google Pixel 9 Pro Fold.How can I find the best Memorial Day deals? As a commerce and advice editor, I can recommend a few things to help you maximize Memorial Day sales. I always recommend preparing to shop by researching and planning potential purchases, listing want and need items, and setting a budget before sales. It's also great to use verified price tracking tools like CamelCamelCamel or Google Shopping, which make it easy to locate the best price. It's always good to remember the perks offered if you're a member of a program like Target Circle 360, Amazon Prime or Walmart+. Often, these memberships offer services like free pickup or delivery, free shipping, exclusive early access, and more, and those extras are good to remember when every retailer starts matching prices on products to compete for the sale. Should I wait for Prime Day deals instead?It depends. If you're shopping for seasonal-specific items like patio furniture, outdoor gear, and more, I would not wait to shop for these deals. Prime Day likely won't roll around until mid-July, and two months is a long time to hold out for an item if you're purchasing a product with the intent of enjoying it this season. But if you're not in the market for select spring and summer items, it may be worth waiting to shop Prime Day offers, especially on flagship Amazon products. Historically, the best prices on devices like the Echo Dot, Fire Stick, and more are offered during Amazon's exclusive Prime Day events. What are the tariffs in the US?The shifting US tariffs on imports from countries like China, Vietnam, and India aim to boost domestic manufacturing but are likely to drive up prices on consumer electronics. Products like smartphones, laptops, and TVs may become more expensive as companies rethink global supply chains and weigh the cost of shifting production.The tariffs could also lead to delays in product launches or shifts in where and how phones are made, forcing companies to diversify production to countries with more favorable trade conditions.What are the best Memorial Day 2025 deals?ZDNET's experts are searching through Memorial Day deals across retailers to find the best discounts by category. These are the best deals so far:Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends. Show more ZDNET Recommends
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  • I'm a Deals Writer, and These are the Top 10 Tech Sales This Week

    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.You've been hard at work all week, as have I—as Lifehacker's tech deals writer, I've been hunting down the best deals on TVs, speakers, laptops, and other tech all week. Now sit back, relax, and enjoy this week's highlights, all of which I've vetted using my favorite price tracking tools.This week was the start of retailers launching their Memorial Day sales. You can find deals on Pixel phones, Sonos speakers, Sleep Number beds, OLED TVs, smart watches, and much more.

    Portable Waterproof Bluetooth Speaker

    Roam 2

    Wireless Bluetooth EarbudsBeats Powerbeats Pro 2at Stack Social

    at Stack Social

    Tozo OpenEarRing

    Google Pixel 9 128GB Unlocked 6.9" OLED SmartphoneGoogle Pixel Watch 2

    BOGO with Free TV - KD-50X77L

    BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TVat Sony

    at Sony

    i8 Sleep Number mattress

    at Sleep Number

    at Sleep Number

    16GB Unified Memory, 256GB SSD Storage

    Apple 2025 MacBook Air

    Craftsman VERSASTACK Mechanics Tool Set

    Peloton Bike

    SEE 7 MORE

    The Sonos Roam 2 is Sonos's least expensive speaker, and it's at its lowest price ever. It is a waterproof device on sale for, part of a small Sonos sale that also includes a discount on the larger Sonos Move 2.The Powerbeats Pro 2 are Beats' latest headphones, and you won't find them at their currentprice point for a while. These are refurbished from Stack Social, and you can read more about them in this review. They're great for the gym, but if you're not a gym rat, there are other Beats on sale as well.There are some great budget headphones and earbuds on sale during Amazon's Memorial Day sale, but the Tozo OpenEarRing stand out as budget open ear headphones currently going for just.If you're looking for a solid phone at a good price for Memorial Day, consider the Google Pixel 9, currently. It's the best standard Pixel model so far, and it's at its lowest price right now. For those who want the latest phones, the Galaxy S25 Edge preorder deals with a Amazon gift card are still live.The Original Peloton is, the cheapest it has dropped to this year. And if you're looking for more fitness equipment deals for Memorial Day, check out these from Amazon.Speaking of fitness, smartwatches and fitness trackers are also on sale, including Garmin smartwatches. The highlight is the Google Pixel Watch 2, which dropped in price toafter the release of the Pixel Watch 3. One of my favorite deals this week has been the BOGO sale from Sony. You can buy the new Bravia 8 II OLED Google TV starting at and get a free a X77L LED Google TV, valued at Memorial Day also means getting deals on tools, and Amazon has them going up to 60% off right now. This Craftsman 230-piece mechanics tool set is on sale for 50% off its regular price. It comes with ratchets, wrenches, a hand-held screwdriver, and several specialty bits.As usual with most Memorial Day deals, you can find mattresses on sale, but the i8 Smart Bed is not a regular mattress. You can read about my experience with this smart bed with adjustable firmness and a companion app that tracks your sleep. It is currently 30% off during the Memorial Day sale.It's crazy to think you can get Apple's latest MacBook Air with an M4 chip for. A couple of months ago, that money got you the M2, but now you can get the best MacBook for most people at the same price.
    #i039m #deals #writer #these #are
    I'm a Deals Writer, and These are the Top 10 Tech Sales This Week
    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.You've been hard at work all week, as have I—as Lifehacker's tech deals writer, I've been hunting down the best deals on TVs, speakers, laptops, and other tech all week. Now sit back, relax, and enjoy this week's highlights, all of which I've vetted using my favorite price tracking tools.This week was the start of retailers launching their Memorial Day sales. You can find deals on Pixel phones, Sonos speakers, Sleep Number beds, OLED TVs, smart watches, and much more. Portable Waterproof Bluetooth Speaker Roam 2 Wireless Bluetooth EarbudsBeats Powerbeats Pro 2at Stack Social at Stack Social Tozo OpenEarRing Google Pixel 9 128GB Unlocked 6.9" OLED SmartphoneGoogle Pixel Watch 2 BOGO with Free TV - KD-50X77L BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TVat Sony at Sony i8 Sleep Number mattress at Sleep Number at Sleep Number 16GB Unified Memory, 256GB SSD Storage Apple 2025 MacBook Air Craftsman VERSASTACK Mechanics Tool Set Peloton Bike SEE 7 MORE The Sonos Roam 2 is Sonos's least expensive speaker, and it's at its lowest price ever. It is a waterproof device on sale for, part of a small Sonos sale that also includes a discount on the larger Sonos Move 2.The Powerbeats Pro 2 are Beats' latest headphones, and you won't find them at their currentprice point for a while. These are refurbished from Stack Social, and you can read more about them in this review. They're great for the gym, but if you're not a gym rat, there are other Beats on sale as well.There are some great budget headphones and earbuds on sale during Amazon's Memorial Day sale, but the Tozo OpenEarRing stand out as budget open ear headphones currently going for just.If you're looking for a solid phone at a good price for Memorial Day, consider the Google Pixel 9, currently. It's the best standard Pixel model so far, and it's at its lowest price right now. For those who want the latest phones, the Galaxy S25 Edge preorder deals with a Amazon gift card are still live.The Original Peloton is, the cheapest it has dropped to this year. And if you're looking for more fitness equipment deals for Memorial Day, check out these from Amazon.Speaking of fitness, smartwatches and fitness trackers are also on sale, including Garmin smartwatches. The highlight is the Google Pixel Watch 2, which dropped in price toafter the release of the Pixel Watch 3. One of my favorite deals this week has been the BOGO sale from Sony. You can buy the new Bravia 8 II OLED Google TV starting at and get a free a X77L LED Google TV, valued at Memorial Day also means getting deals on tools, and Amazon has them going up to 60% off right now. This Craftsman 230-piece mechanics tool set is on sale for 50% off its regular price. It comes with ratchets, wrenches, a hand-held screwdriver, and several specialty bits.As usual with most Memorial Day deals, you can find mattresses on sale, but the i8 Smart Bed is not a regular mattress. You can read about my experience with this smart bed with adjustable firmness and a companion app that tracks your sleep. It is currently 30% off during the Memorial Day sale.It's crazy to think you can get Apple's latest MacBook Air with an M4 chip for. A couple of months ago, that money got you the M2, but now you can get the best MacBook for most people at the same price. #i039m #deals #writer #these #are
    I'm a Deals Writer, and These are the Top 10 Tech Sales This Week
    lifehacker.com
    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.You've been hard at work all week, as have I—as Lifehacker's tech deals writer, I've been hunting down the best deals on TVs, speakers, laptops, and other tech all week. Now sit back, relax, and enjoy this week's highlights, all of which I've vetted using my favorite price tracking tools.This week was the start of retailers launching their Memorial Day sales. You can find deals on Pixel phones, Sonos speakers, Sleep Number beds, OLED TVs, smart watches, and much more. Portable Waterproof Bluetooth Speaker Roam 2 $134.00 at Amazon $179.00 Save $45.00 Get Deal Get Deal $134.00 at Amazon $179.00 Save $45.00 Wireless Bluetooth Earbuds (Refurbished) Beats Powerbeats Pro 2 (refurbished) $169.99 at Stack Social $249.99 Save $80.00 Get Deal Get Deal $169.99 at Stack Social $249.99 Save $80.00 Tozo OpenEarRing $29.99 at Amazon $59.99 Save $30.00 Get Deal Get Deal $29.99 at Amazon $59.99 Save $30.00 Google Pixel 9 128GB Unlocked 6.9" OLED Smartphone (Obsidian) $599.00 at Amazon $799.00 Save $200.00 Get Deal Get Deal $599.00 at Amazon $799.00 Save $200.00 Google Pixel Watch 2 $149.99 at Amazon $249.99 Save $100.00 Get Deal Get Deal $149.99 at Amazon $249.99 Save $100.00 BOGO with Free TV - KD-50X77L BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TV (2025) $3,499.99 at Sony Get Deal Get Deal $3,499.99 at Sony i8 Sleep Number mattress $3,289.30 at Sleep Number $4,699.00 Save $1,409.70 Get Deal Get Deal $3,289.30 at Sleep Number $4,699.00 Save $1,409.70 16GB Unified Memory, 256GB SSD Storage Apple 2025 MacBook Air $899.00 at Amazon $999.00 Save $100.00 Get Deal Get Deal $899.00 at Amazon $999.00 Save $100.00 Craftsman VERSASTACK Mechanics Tool Set $99.00 at Amazon $199.00 Save $100.00 Get Deal Get Deal $99.00 at Amazon $199.00 Save $100.00 Peloton Bike $1,145.00 at Amazon $1,445.00 Save $300.00 Get Deal Get Deal $1,145.00 at Amazon $1,445.00 Save $300.00 SEE 7 MORE The Sonos Roam 2 is Sonos's least expensive speaker, and it's at its lowest price ever. It is a waterproof device on sale for $134 (originally $179) at Amazon, part of a small Sonos sale that also includes a discount on the larger Sonos Move 2 (also currently at its lowest price ever).The Powerbeats Pro 2 are Beats' latest headphones, and you won't find them at their current $169.99 (originally $249.99) price point for a while. These are refurbished from Stack Social, and you can read more about them in this review. They're great for the gym, but if you're not a gym rat, there are other Beats on sale as well.There are some great budget headphones and earbuds on sale during Amazon's Memorial Day sale, but the Tozo OpenEarRing stand out as budget open ear headphones currently going for just $29.99 (originally $59.99).If you're looking for a solid phone at a good price for Memorial Day, consider the Google Pixel 9, currently $599 (originally $799). It's the best standard Pixel model so far, and it's at its lowest price right now. For those who want the latest phones, the Galaxy S25 Edge preorder deals with a $50 Amazon gift card are still live.The Original Peloton is $1,145 (originally $1,445), the cheapest it has dropped to this year. And if you're looking for more fitness equipment deals for Memorial Day, check out these from Amazon.Speaking of fitness, smartwatches and fitness trackers are also on sale, including Garmin smartwatches. The highlight is the Google Pixel Watch 2, which dropped in price to $149.99 (originally $249.99) after the release of the Pixel Watch 3. One of my favorite deals this week has been the BOGO sale from Sony. You can buy the new Bravia 8 II OLED Google TV starting at $3,499 and get a free a X77L LED Google TV, valued at $589.99.Memorial Day also means getting deals on tools, and Amazon has them going up to 60% off right now. This Craftsman 230-piece mechanics tool set is on sale for $99, 50% off its regular price. It comes with ratchets, wrenches, a hand-held screwdriver, and several specialty bits.As usual with most Memorial Day deals, you can find mattresses on sale, but the i8 Smart Bed is not a regular mattress. You can read about my experience with this smart bed with adjustable firmness and a companion app that tracks your sleep. It is currently 30% off during the Memorial Day sale.It's crazy to think you can get Apple's latest MacBook Air with an M4 chip for $899 (originally $999). A couple of months ago, that money got you the M2, but now you can get the best MacBook for most people at the same price.
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  • Four Craftspeople Share Their Unexpected Sources of Inspiration

    Explorations in material take on a deeper meaning in the work of these four talented makers, whose collectible objects are as functional as they are covetable. We sat down with Chuma Maweni, Osanna Visconti, Simone Bodmer-Turner, and Ombia Studio Founder Cristina Moreno to talk about unexpected sources of inspiration, pivotal career moments, and experiences that shaped who they are and how they create today. Chuma Maweni The South Africa–based ceramist has put his stamp on traditional Zulu and Xhosa techniques.Gerheardt CoetzeeChuma Maweni in his Cape Town studio.When did you first think of yourself as a creator?CM: There wasn’t a defining moment that I remember, more a realization a few years ago that people, from curators to collectors to family, had started to take notice of my work and wanted to know more about it. That was a very affirming shift for me, particularly in terms of how my parents saw me.Lea CraffordChuma Maweni’s Zoliswa, a rounded mirror with a frame made of clay tiles.What would surprise people most about your process?CM: People are surprised when they realize that my works are made from clay. They often think they’re made of wood. When people think about ceramics, they tend to think of sculpture and vessels, not furniture.Delaire GraffiSibanein glazed stoneware, glass, and steel.What was the last trip you took that sparked your creative output?CM: Going home to Mthatha is always inspiring for me and my work. When I’m there I can practice smoke-firing using cow dung. I can literally watch the cows in the field while I work! There’s something very interesting about this idea of going back to the source.Hayden Phipps and Southern GuildThe installation iMvelaphi, on view at Southern Guild in Cape Town in 2024.Who is your dream collaborator?CM: Within the stable of my gallery, Southern Guild, I would love to collaborate with Adam Birch and Zanele Muholi. Osanna ViscontiThe Milanese metalworker is well known for her elegant pieces made with the lost-wax casting technique.Federico VillaVisconti in her Milan studio. When did you first think of yourself as a creator?OV: Ever since I was a child. At school I would take pliers, thin golden thread, and beads into the classroom and produce pieces to share with my classmates.Osanna ViscontiOsanna Visconti’s Bambù bookshelf in natural bronze.What would surprise people most about your process?OV: My eclecticism, just like the matter I shape. I am an artisan and an artist, and my practice spans art and technique, beauty and function. I am not a sculptor nor an industrial designer, even though I share my approach and quest for meaning with design.Osanna ViscontiVisconti’s cast bronze Campanula floor lamp.What was the last trip you took that inspired your creative output?OV: It was in a weekend house, looking at a magnolia tree of considerable size, with branches touching the windows. I grasped the life cycle of a flower, nature’s most exquisite creation, and it inspired my Magnolia collection of furniture in natural bronze.Osanna ViscontiVisconti’s cast bronze Bambu armchair. What music do you listen to while you work?OV: All piano concertos by Sergei Rachmaninoff. Simone Bodmer-TurnerWorking in rural Massachusetts, Bodmer-Turner’s studio practice manages to span mediums and meanings.NEIGE THEBAULTBodmer-Turner applying a glaze to one of her chairs.When did you first think of yourself as a creator?SBT: I’ve always known one of my skills was being creative, but saying it out loud to my family, with the intention of doing creative work as my profession rather than as an extracurricular, set me on the path I am now on.What would surprise people most about your process?SBT: I do absolutely nothing with a computer or any technology—except email. Marco GallowayLamps from the Tulip series.What was the last trip you took that inspired your creative output?SBT: My partner and I have been learning to sail. Being on a boat in the middle of the ocean brings clarity, and the multipurposeness and collapsibility of spaces within a boat is so inspiring.What advice would you have for your younger self?SBT: Don’t tell yourself you can’t create something you’re passionate about just because you haven’t seen someone structure a practice that way before. Your gut will always know what’s right for you. Ombia StudioFrom her studio in Los Angeles, Cristina Moreno makes sculptural furniture in clay and wood.Courtesy of OmbiaOmbia Studio founder Cristina Morenoin her L.A. studio. When did you first think of yourself as a creator?CM: I started painting when I was two years old and have known ever since that creativity would forever be a part of me.David William BaumOmbia Studio’s Arena side table in ceramic.What would surprise people most about your process?CM: The technicality and how physically difficult it is to make these tables. When I have friends come by the studio, they’re always amazed—they never thought each piece could take so many steps and require so much muscle.David William BaumCleo, a five-legged ceramic side table.What was the last trip you took that impacted your creative output?CM: Production trips to Mexico City are always fruitful. Places that have a deep artisanal ancestry remind me that there is so much to learn, and beauty in the handmade. I’m still thinking about my trip to the gold museum in Bogotá, Colombia.David William BaumMusica, a sculptural dining chair.What was the last work of art you saw that inspired your output, and how?CM: I wouldn’t say art directly inspires my output. At least not consciously. I usually find that ancient functional objects are what really inspire me. This story originally appeared in the May 2025 issue of Elle Decor. SUBSCRIBE
    #four #craftspeople #share #their #unexpected
    Four Craftspeople Share Their Unexpected Sources of Inspiration
    Explorations in material take on a deeper meaning in the work of these four talented makers, whose collectible objects are as functional as they are covetable. We sat down with Chuma Maweni, Osanna Visconti, Simone Bodmer-Turner, and Ombia Studio Founder Cristina Moreno to talk about unexpected sources of inspiration, pivotal career moments, and experiences that shaped who they are and how they create today. Chuma Maweni The South Africa–based ceramist has put his stamp on traditional Zulu and Xhosa techniques.Gerheardt CoetzeeChuma Maweni in his Cape Town studio.When did you first think of yourself as a creator?CM: There wasn’t a defining moment that I remember, more a realization a few years ago that people, from curators to collectors to family, had started to take notice of my work and wanted to know more about it. That was a very affirming shift for me, particularly in terms of how my parents saw me.Lea CraffordChuma Maweni’s Zoliswa, a rounded mirror with a frame made of clay tiles.What would surprise people most about your process?CM: People are surprised when they realize that my works are made from clay. They often think they’re made of wood. When people think about ceramics, they tend to think of sculpture and vessels, not furniture.Delaire GraffiSibanein glazed stoneware, glass, and steel.What was the last trip you took that sparked your creative output?CM: Going home to Mthatha is always inspiring for me and my work. When I’m there I can practice smoke-firing using cow dung. I can literally watch the cows in the field while I work! There’s something very interesting about this idea of going back to the source.Hayden Phipps and Southern GuildThe installation iMvelaphi, on view at Southern Guild in Cape Town in 2024.Who is your dream collaborator?CM: Within the stable of my gallery, Southern Guild, I would love to collaborate with Adam Birch and Zanele Muholi. Osanna ViscontiThe Milanese metalworker is well known for her elegant pieces made with the lost-wax casting technique.Federico VillaVisconti in her Milan studio. When did you first think of yourself as a creator?OV: Ever since I was a child. At school I would take pliers, thin golden thread, and beads into the classroom and produce pieces to share with my classmates.Osanna ViscontiOsanna Visconti’s Bambù bookshelf in natural bronze.What would surprise people most about your process?OV: My eclecticism, just like the matter I shape. I am an artisan and an artist, and my practice spans art and technique, beauty and function. I am not a sculptor nor an industrial designer, even though I share my approach and quest for meaning with design.Osanna ViscontiVisconti’s cast bronze Campanula floor lamp.What was the last trip you took that inspired your creative output?OV: It was in a weekend house, looking at a magnolia tree of considerable size, with branches touching the windows. I grasped the life cycle of a flower, nature’s most exquisite creation, and it inspired my Magnolia collection of furniture in natural bronze.Osanna ViscontiVisconti’s cast bronze Bambu armchair. What music do you listen to while you work?OV: All piano concertos by Sergei Rachmaninoff. Simone Bodmer-TurnerWorking in rural Massachusetts, Bodmer-Turner’s studio practice manages to span mediums and meanings.NEIGE THEBAULTBodmer-Turner applying a glaze to one of her chairs.When did you first think of yourself as a creator?SBT: I’ve always known one of my skills was being creative, but saying it out loud to my family, with the intention of doing creative work as my profession rather than as an extracurricular, set me on the path I am now on.What would surprise people most about your process?SBT: I do absolutely nothing with a computer or any technology—except email. Marco GallowayLamps from the Tulip series.What was the last trip you took that inspired your creative output?SBT: My partner and I have been learning to sail. Being on a boat in the middle of the ocean brings clarity, and the multipurposeness and collapsibility of spaces within a boat is so inspiring.What advice would you have for your younger self?SBT: Don’t tell yourself you can’t create something you’re passionate about just because you haven’t seen someone structure a practice that way before. Your gut will always know what’s right for you. Ombia StudioFrom her studio in Los Angeles, Cristina Moreno makes sculptural furniture in clay and wood.Courtesy of OmbiaOmbia Studio founder Cristina Morenoin her L.A. studio. When did you first think of yourself as a creator?CM: I started painting when I was two years old and have known ever since that creativity would forever be a part of me.David William BaumOmbia Studio’s Arena side table in ceramic.What would surprise people most about your process?CM: The technicality and how physically difficult it is to make these tables. When I have friends come by the studio, they’re always amazed—they never thought each piece could take so many steps and require so much muscle.David William BaumCleo, a five-legged ceramic side table.What was the last trip you took that impacted your creative output?CM: Production trips to Mexico City are always fruitful. Places that have a deep artisanal ancestry remind me that there is so much to learn, and beauty in the handmade. I’m still thinking about my trip to the gold museum in Bogotá, Colombia.David William BaumMusica, a sculptural dining chair.What was the last work of art you saw that inspired your output, and how?CM: I wouldn’t say art directly inspires my output. At least not consciously. I usually find that ancient functional objects are what really inspire me. This story originally appeared in the May 2025 issue of Elle Decor. SUBSCRIBE #four #craftspeople #share #their #unexpected
    Four Craftspeople Share Their Unexpected Sources of Inspiration
    www.elledecor.com
    Explorations in material take on a deeper meaning in the work of these four talented makers, whose collectible objects are as functional as they are covetable. We sat down with Chuma Maweni, Osanna Visconti, Simone Bodmer-Turner, and Ombia Studio Founder Cristina Moreno to talk about unexpected sources of inspiration, pivotal career moments, and experiences that shaped who they are and how they create today. Chuma Maweni The South Africa–based ceramist has put his stamp on traditional Zulu and Xhosa techniques.Gerheardt CoetzeeChuma Maweni in his Cape Town studio.When did you first think of yourself as a creator?CM: There wasn’t a defining moment that I remember, more a realization a few years ago that people, from curators to collectors to family, had started to take notice of my work and wanted to know more about it. That was a very affirming shift for me, particularly in terms of how my parents saw me.Lea CraffordChuma Maweni’s Zoliswa (Qavashe), a rounded mirror with a frame made of clay tiles.What would surprise people most about your process?CM: People are surprised when they realize that my works are made from clay. They often think they’re made of wood. When people think about ceramics, they tend to think of sculpture and vessels, not furniture.Delaire GraffiSibane (Maweni) in glazed stoneware, glass, and steel.What was the last trip you took that sparked your creative output?CM: Going home to Mthatha is always inspiring for me and my work. When I’m there I can practice smoke-firing using cow dung. I can literally watch the cows in the field while I work! There’s something very interesting about this idea of going back to the source.Hayden Phipps and Southern GuildThe installation iMvelaphi, on view at Southern Guild in Cape Town in 2024.Who is your dream collaborator?CM: Within the stable of my gallery, Southern Guild, I would love to collaborate with Adam Birch and Zanele Muholi. Osanna ViscontiThe Milanese metalworker is well known for her elegant pieces made with the lost-wax casting technique.Federico VillaVisconti in her Milan studio. When did you first think of yourself as a creator?OV: Ever since I was a child. At school I would take pliers, thin golden thread, and beads into the classroom and produce pieces to share with my classmates.Osanna ViscontiOsanna Visconti’s Bambù bookshelf in natural bronze.What would surprise people most about your process?OV: My eclecticism, just like the matter I shape. I am an artisan and an artist, and my practice spans art and technique, beauty and function. I am not a sculptor nor an industrial designer, even though I share my approach and quest for meaning with design.Osanna ViscontiVisconti’s cast bronze Campanula floor lamp.What was the last trip you took that inspired your creative output?OV: It was in a weekend house, looking at a magnolia tree of considerable size, with branches touching the windows. I grasped the life cycle of a flower, nature’s most exquisite creation, and it inspired my Magnolia collection of furniture in natural bronze.Osanna ViscontiVisconti’s cast bronze Bambu armchair. What music do you listen to while you work?OV: All piano concertos by Sergei Rachmaninoff. Simone Bodmer-TurnerWorking in rural Massachusetts, Bodmer-Turner’s studio practice manages to span mediums and meanings.NEIGE THEBAULTBodmer-Turner applying a glaze to one of her chairs.When did you first think of yourself as a creator?SBT: I’ve always known one of my skills was being creative, but saying it out loud to my family, with the intention of doing creative work as my profession rather than as an extracurricular, set me on the path I am now on.What would surprise people most about your process?SBT: I do absolutely nothing with a computer or any technology—except email. Marco GallowayLamps from the Tulip series.What was the last trip you took that inspired your creative output?SBT: My partner and I have been learning to sail. Being on a boat in the middle of the ocean brings clarity, and the multipurposeness and collapsibility of spaces within a boat is so inspiring.What advice would you have for your younger self?SBT: Don’t tell yourself you can’t create something you’re passionate about just because you haven’t seen someone structure a practice that way before. Your gut will always know what’s right for you. Ombia StudioFrom her studio in Los Angeles, Cristina Moreno makes sculptural furniture in clay and wood.Courtesy of OmbiaOmbia Studio founder Cristina Morenoin her L.A. studio. When did you first think of yourself as a creator?CM: I started painting when I was two years old and have known ever since that creativity would forever be a part of me.David William BaumOmbia Studio’s Arena side table in ceramic.What would surprise people most about your process?CM: The technicality and how physically difficult it is to make these tables. When I have friends come by the studio, they’re always amazed—they never thought each piece could take so many steps and require so much muscle.David William BaumCleo, a five-legged ceramic side table.What was the last trip you took that impacted your creative output?CM: Production trips to Mexico City are always fruitful. Places that have a deep artisanal ancestry remind me that there is so much to learn, and beauty in the handmade. I’m still thinking about my trip to the gold museum in Bogotá, Colombia.David William BaumMusica, a sculptural dining chair.What was the last work of art you saw that inspired your output, and how?CM: I wouldn’t say art directly inspires my output. At least not consciously. I usually find that ancient functional objects are what really inspire me. This story originally appeared in the May 2025 issue of Elle Decor. SUBSCRIBE
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  • A BOGO deal on Samsung gaming monitors? Heck yeah! Get it while you can

    Samsung wants you to have a lot of fun this weekend. Memorial Day means lots and lots of sales—but here’s one that you won’t forget any time soon. Right now, Samsung has slashed hundreds off its 49-inch Odyssey G9 monitors and you’ll get an extra 27-inch Odyssey G5 for free if you buy one. That’s an incredible deal, if you ask me.
    The Samsung Odyssey OLED G95SD is one of those massive ultrawide 49-inchers, complete with a 5120×1440 resolution, 240Hz refresh rate, and 0.03ms response time. The OLED panel elevates it to next-level greatness for ultra-vivid colors and deep blacks. Normally available for right now you can get it for.
    If that one’s too expensive but you still want an enormous 49-inch OLED ultrawide with 5120×1440 resolution, then jump on the Samsung Odyssey OLED G91SD. This one has a slower-but-still-fast 144Hz refresh rate, and it has the same 0.03ms response time. It’s normally available for but you can get it now for.
    And then there’s the Samsung Odyssey G95C, another huge 49-inch curved ultrawide monitor with that same luxurious 5120×1440 resolution along with a 240Hz refresh rate and 1ms response time. This one’s notably cheaper because it doesn’t have an OLED panel. Normally available for right now you can get this super-large display with a gigantic discount for just.
    Buy any of the above on-sale 49-inch Odyssey G9 gaming monitors and Samsung will throw in a 27-inch Odyssey G55C for free. This one has a more standard size but an excellent resolution of 2560×1440, a refresh rate of 165Hz, and a response time of 1ms. It’s a value, which is pretty insane to give away in BOGO style like this.

    If you’ve been looking to upgrade your home PC setup, this is an incredible opportunity. With an ultrawide 49-incher and a 27-inch supplementary display, you’ll have the battlestation of your dreams for a crazy price. Don’t miss this chance!
    Buy now from Samsung
    Buy now from Samsung
    Buy now from Samsung
    #bogo #deal #samsung #gaming #monitors
    A BOGO deal on Samsung gaming monitors? Heck yeah! Get it while you can
    Samsung wants you to have a lot of fun this weekend. Memorial Day means lots and lots of sales—but here’s one that you won’t forget any time soon. Right now, Samsung has slashed hundreds off its 49-inch Odyssey G9 monitors and you’ll get an extra 27-inch Odyssey G5 for free if you buy one. That’s an incredible deal, if you ask me. The Samsung Odyssey OLED G95SD is one of those massive ultrawide 49-inchers, complete with a 5120×1440 resolution, 240Hz refresh rate, and 0.03ms response time. The OLED panel elevates it to next-level greatness for ultra-vivid colors and deep blacks. Normally available for right now you can get it for. If that one’s too expensive but you still want an enormous 49-inch OLED ultrawide with 5120×1440 resolution, then jump on the Samsung Odyssey OLED G91SD. This one has a slower-but-still-fast 144Hz refresh rate, and it has the same 0.03ms response time. It’s normally available for but you can get it now for. And then there’s the Samsung Odyssey G95C, another huge 49-inch curved ultrawide monitor with that same luxurious 5120×1440 resolution along with a 240Hz refresh rate and 1ms response time. This one’s notably cheaper because it doesn’t have an OLED panel. Normally available for right now you can get this super-large display with a gigantic discount for just. Buy any of the above on-sale 49-inch Odyssey G9 gaming monitors and Samsung will throw in a 27-inch Odyssey G55C for free. This one has a more standard size but an excellent resolution of 2560×1440, a refresh rate of 165Hz, and a response time of 1ms. It’s a value, which is pretty insane to give away in BOGO style like this. If you’ve been looking to upgrade your home PC setup, this is an incredible opportunity. With an ultrawide 49-incher and a 27-inch supplementary display, you’ll have the battlestation of your dreams for a crazy price. Don’t miss this chance! Buy now from Samsung Buy now from Samsung Buy now from Samsung #bogo #deal #samsung #gaming #monitors
    A BOGO deal on Samsung gaming monitors? Heck yeah! Get it while you can
    www.pcworld.com
    Samsung wants you to have a lot of fun this weekend. Memorial Day means lots and lots of sales—but here’s one that you won’t forget any time soon. Right now, Samsung has slashed hundreds off its 49-inch Odyssey G9 monitors and you’ll get an extra 27-inch Odyssey G5 for free if you buy one. That’s an incredible deal, if you ask me. The Samsung Odyssey OLED G95SD is one of those massive ultrawide 49-inchers, complete with a 5120×1440 resolution, 240Hz refresh rate, and 0.03ms response time. The OLED panel elevates it to next-level greatness for ultra-vivid colors and deep blacks. Normally available for $2,199.98, right now you can get it for $1,899.99 (14% off). If that one’s too expensive but you still want an enormous 49-inch OLED ultrawide with 5120×1440 resolution, then jump on the Samsung Odyssey OLED G91SD. This one has a slower-but-still-fast 144Hz refresh rate, and it has the same 0.03ms response time. It’s normally available for $1,599.98, but you can get it now for $1,299.99 (19% off). And then there’s the Samsung Odyssey G95C, another huge 49-inch curved ultrawide monitor with that same luxurious 5120×1440 resolution along with a 240Hz refresh rate and 1ms response time. This one’s notably cheaper because it doesn’t have an OLED panel. Normally available for $1,599.98, right now you can get this super-large display with a gigantic discount for just $799.99 (50% off). Buy any of the above on-sale 49-inch Odyssey G9 gaming monitors and Samsung will throw in a 27-inch Odyssey G55C for free. This one has a more standard size but an excellent resolution of 2560×1440, a refresh rate of 165Hz, and a response time of 1ms. It’s a $299.99 value, which is pretty insane to give away in BOGO style like this. If you’ve been looking to upgrade your home PC setup, this is an incredible opportunity. With an ultrawide 49-incher and a 27-inch supplementary display, you’ll have the battlestation of your dreams for a crazy price. Don’t miss this chance! Buy now from Samsung Buy now from Samsung Buy now from Samsung
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  • You Can Get a Second TV for Free During Sony’s Memorial Day Sale

    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.Memorial Day sales are in full swing, you can find deals on smart beds, tools, Beats headphones, budget headphones, fitness equipment, and much more. Sony has joined the holiday madness and is offering a buy one, get one freedeal when you buy a Bravia 8 II OLED Google TV. Purchase one of these top of the line sets, which start at and you'll get a X77L LED Google TV, valued at free. The deal runs through June 8.

    Model: K-55XR80M2

    BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TVat Sony

    at Sony

    Model: K-65XR80M2

    BRAVIA 8 II 65” Class QD-OLED 4K HDR Google TVat Sony

    at Sony

    SEE -1 MORE

    To qualify for the free TV, you can choose between the 55-inch and the 65-inch Bravia 8 II classes. Both will get you the X77L LED Google TV, but buying the 55-inch OLED will get you the 50-inch X77L, while choosing a 65-inch OLED will get you the 55-inch X77L. The Bravia 8 II is a new OLED from this year, and it's the same price on Amazon and Best Buy without the free LED TV. Sony also offers free shipping with your BOGO purchase, so that won't cut into the deal either.The Bravia 8 II is the successor to the Bravia 8, and has some impressive specs: eight million self-lit pixels, a Quantum Dot panel, XR Triluminos Max to enhance colors and brightness, and an AI-powered XR Processor that enhances images in real time. Both TVs have Google TV built-in—my personal favorite TV operating system, as it allows you to cast your smartphone to the TV. The Bravia 8 II is an OLED set, which is among the best technology you can get right now in terms of picture quality.The Sony X77L you'll get free is more of an entry-level model, but should still serve you well if you just need a set for a second bedroom.
    #you #can #get #second #free
    You Can Get a Second TV for Free During Sony’s Memorial Day Sale
    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.Memorial Day sales are in full swing, you can find deals on smart beds, tools, Beats headphones, budget headphones, fitness equipment, and much more. Sony has joined the holiday madness and is offering a buy one, get one freedeal when you buy a Bravia 8 II OLED Google TV. Purchase one of these top of the line sets, which start at and you'll get a X77L LED Google TV, valued at free. The deal runs through June 8. Model: K-55XR80M2 BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TVat Sony at Sony Model: K-65XR80M2 BRAVIA 8 II 65” Class QD-OLED 4K HDR Google TVat Sony at Sony SEE -1 MORE To qualify for the free TV, you can choose between the 55-inch and the 65-inch Bravia 8 II classes. Both will get you the X77L LED Google TV, but buying the 55-inch OLED will get you the 50-inch X77L, while choosing a 65-inch OLED will get you the 55-inch X77L. The Bravia 8 II is a new OLED from this year, and it's the same price on Amazon and Best Buy without the free LED TV. Sony also offers free shipping with your BOGO purchase, so that won't cut into the deal either.The Bravia 8 II is the successor to the Bravia 8, and has some impressive specs: eight million self-lit pixels, a Quantum Dot panel, XR Triluminos Max to enhance colors and brightness, and an AI-powered XR Processor that enhances images in real time. Both TVs have Google TV built-in—my personal favorite TV operating system, as it allows you to cast your smartphone to the TV. The Bravia 8 II is an OLED set, which is among the best technology you can get right now in terms of picture quality.The Sony X77L you'll get free is more of an entry-level model, but should still serve you well if you just need a set for a second bedroom. #you #can #get #second #free
    You Can Get a Second TV for Free During Sony’s Memorial Day Sale
    lifehacker.com
    We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.Memorial Day sales are in full swing, you can find deals on smart beds, tools, Beats headphones, budget headphones, fitness equipment, and much more. Sony has joined the holiday madness and is offering a buy one, get one free (BOGO) deal when you buy a Bravia 8 II OLED Google TV. Purchase one of these top of the line sets, which start at $3,499.99, and you'll get a X77L LED Google TV, valued at $589.99, free. The deal runs through June 8. Model: K-55XR80M2 BRAVIA 8 II 55” Class QD-OLED 4K HDR Google TV (2025) $3,499.99 at Sony Get Deal Get Deal $3,499.99 at Sony Model: K-65XR80M2 BRAVIA 8 II 65” Class QD-OLED 4K HDR Google TV (2025) $3,999.97 at Sony Get Deal Get Deal $3,999.97 at Sony SEE -1 MORE To qualify for the free TV, you can choose between the 55-inch and the 65-inch Bravia 8 II classes. Both will get you the X77L LED Google TV, but buying the 55-inch OLED will get you the 50-inch X77L, while choosing a 65-inch OLED will get you the 55-inch X77L. The Bravia 8 II is a new OLED from this year, and it's the same price on Amazon and Best Buy without the free LED TV. Sony also offers free shipping with your BOGO purchase, so that won't cut into the deal either.The Bravia 8 II is the successor to the Bravia 8, and has some impressive specs: eight million self-lit pixels, a Quantum Dot panel, XR Triluminos Max to enhance colors and brightness, and an AI-powered XR Processor that enhances images in real time. Both TVs have Google TV built-in—my personal favorite TV operating system, as it allows you to cast your smartphone to the TV. The Bravia 8 II is an OLED set, which is among the best technology you can get right now in terms of picture quality. (An OLED is different from a QLED, so make sure you understand the differences before you buy.) The Sony X77L you'll get free is more of an entry-level model, but should still serve you well if you just need a set for a second bedroom.
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  • Buy a Sony Bravia 8 II, and get another 4K TV for free - but you'll need to act fast

    BOGO isn't just for shoes. As part of a Memorial Day promotion, Sony is giving away a free X77L 4K Google TV to anyone who buys its latest flagship panel.
    #buy #sony #bravia #get #another
    Buy a Sony Bravia 8 II, and get another 4K TV for free - but you'll need to act fast
    BOGO isn't just for shoes. As part of a Memorial Day promotion, Sony is giving away a free X77L 4K Google TV to anyone who buys its latest flagship panel. #buy #sony #bravia #get #another
    Buy a Sony Bravia 8 II, and get another 4K TV for free - but you'll need to act fast
    www.zdnet.com
    BOGO isn't just for shoes. As part of a Memorial Day promotion, Sony is giving away a free X77L 4K Google TV to anyone who buys its latest flagship panel.
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  • Light, Form, Texture: The Pyrion Collection Turns Lamps Into Collectibles

    Mike Ruppand Shawn Henderson debut Pyrion, a new lighting collection available through Hostler | Burrows.With the debut of Pyrion, designer Shawn Henderson and Mike Rupp of Rupp Studio introduce a lighting collection that transforms tactile yet minimal table and floor lamps into collectible design pieces. Rooted in sculptural minimalism, each piece takes the form of a pyramid, its surface hand-finished with a spray metal technique that mimics the rich patina of cast bronze. Complementing this architectural form are handwoven shades from Colombian atelier VERDI, crafted from Yaré vine and metallic threads. They infuse each fixture with a tactile contrast of earthiness and refinement.The collaboration is a study in balance, shaped by a shared design language. “Pyrion came out of a shared love for restraint and richness—how one shape, when made with intention, can feel both powerful and quiet,” says Rupp.Ethan HerringtonThe pyramid informs the collection’s hand-polished lamp bases and custom shades created in partnership with VERDI.In this exclusive Q&A, Henderson, a member of ELLE DECOR’s A-List, discusses the origins of Pyrion, his obsession with proportion, and how a unique design tête-à-tête helped create this notable collaboration. Available exclusively through Hostler | Burrows in both New York City and Los Angeles.ELLE DECOR: HOW DID YOU FIRST BECOME ACQUAINTED WITH MIKE? AND WHAT INSPIRED A LIGHTING-SPECIFIC COLLECTION?Shawn Henderson: Mike and I have been friends for many years and have collaborated on design throughout much of that time. Casual conversations gradually turned into a shared curiosity about doing something creative together. We both feel there’s a real void in the market for special lighting, so it felt like the right place to begin—designing lamps that sit at the intersection of architecture, sculpture, and atmosphere, all things we’re naturally drawn to in our work.Ethan HerringtonPyrion is made up of three distinctive lamps in three shade colors. Pictured above is the Pyrion Table Lamp.WHAT WERE YOUR MAIN SOURCES OF INSPIRATION FOR THE COLLECTION? We kept coming back to the idea of a singular, architectural shape—something clean and elemental, but not cold. We were thinking about ancient forms, like pyramids and obelisks, and how to reinterpret that kind of presence in a way that feels modern and quiet.HOW DID YOU BOTH BEGIN THE DESIGN PROCESS? It started with a shape—literally a triangle. We sketched, talked through proportions, passed ideas back and forth. It was very collaborative but intuitive. We were both aligned in wanting to do less, not more—to find strength in simplicity and let the materials do the work.AND, THIS LED TO PYRAMIDS. WHAT’S MEANINGFUL TO YOU ABOUT THIS SHAPE? There’s something timeless and grounded about a pyramid. It’s a shape that feels rooted and powerful, but also quiet. We liked that tension. Architecturally, it’s incredibly stable—and symbolically, it carries a sense of permanence and intention, which aligned with how we wanted these pieces to feel.Ethan HerringtonEach lamp is hand finished and features lamp shades made of Yaré threads.TELL US A BIT MORE ABOUT YOUR MATERIAL CHOICES FOR THE COLLECTION? We used Vero metal, which is a hand-applied liquid metal coating. It allowed us to get the feel and finish of cast metal, but with more control over weight and form. The process is incredibly hands-on—each base is polished by hand, so the surface has that human touch to it.THERE IS A TACTILITY TO THE CORDED LAMPSHADES. HOW DID YOU COME TO WORK WITH THIS UNIQUE MATERIAL? We partnered with VERDI, a Bogotá-based atelier that creates beautiful textiles from natural materials and metal. When we saw what they were doing with Yaré and metallic threads, we knew it was the right match. The fiber comes from the Colombian Amazon, and it has this amazing strength and texture—woven with copper or steel, it creates something that’s both wild and refined. It felt like the perfect counterpoint to the sculptural metal base.Ethan HerringtonThe Pyrion Floor Lamp transforms illumination into sculpture.WHAT'S IT LIKE TO WORK WITH A FELLOW INTERIOR DESIGNER?It’s kind of like finishing each other’s sentences—but visually. There’s a shorthand. We both understand proportion, materiality, restraint. There’s also a shared understanding of how pieces need to live in a room—not just how they look on a pedestal. That makes for a really fluid and grounded collaboration.This interview has been edited for length and clarity.
    #light #form #texture #pyrion #collection
    Light, Form, Texture: The Pyrion Collection Turns Lamps Into Collectibles
    Mike Ruppand Shawn Henderson debut Pyrion, a new lighting collection available through Hostler | Burrows.With the debut of Pyrion, designer Shawn Henderson and Mike Rupp of Rupp Studio introduce a lighting collection that transforms tactile yet minimal table and floor lamps into collectible design pieces. Rooted in sculptural minimalism, each piece takes the form of a pyramid, its surface hand-finished with a spray metal technique that mimics the rich patina of cast bronze. Complementing this architectural form are handwoven shades from Colombian atelier VERDI, crafted from Yaré vine and metallic threads. They infuse each fixture with a tactile contrast of earthiness and refinement.The collaboration is a study in balance, shaped by a shared design language. “Pyrion came out of a shared love for restraint and richness—how one shape, when made with intention, can feel both powerful and quiet,” says Rupp.Ethan HerringtonThe pyramid informs the collection’s hand-polished lamp bases and custom shades created in partnership with VERDI.In this exclusive Q&A, Henderson, a member of ELLE DECOR’s A-List, discusses the origins of Pyrion, his obsession with proportion, and how a unique design tête-à-tête helped create this notable collaboration. Available exclusively through Hostler | Burrows in both New York City and Los Angeles.ELLE DECOR: HOW DID YOU FIRST BECOME ACQUAINTED WITH MIKE? AND WHAT INSPIRED A LIGHTING-SPECIFIC COLLECTION?Shawn Henderson: Mike and I have been friends for many years and have collaborated on design throughout much of that time. Casual conversations gradually turned into a shared curiosity about doing something creative together. We both feel there’s a real void in the market for special lighting, so it felt like the right place to begin—designing lamps that sit at the intersection of architecture, sculpture, and atmosphere, all things we’re naturally drawn to in our work.Ethan HerringtonPyrion is made up of three distinctive lamps in three shade colors. Pictured above is the Pyrion Table Lamp.WHAT WERE YOUR MAIN SOURCES OF INSPIRATION FOR THE COLLECTION? We kept coming back to the idea of a singular, architectural shape—something clean and elemental, but not cold. We were thinking about ancient forms, like pyramids and obelisks, and how to reinterpret that kind of presence in a way that feels modern and quiet.HOW DID YOU BOTH BEGIN THE DESIGN PROCESS? It started with a shape—literally a triangle. We sketched, talked through proportions, passed ideas back and forth. It was very collaborative but intuitive. We were both aligned in wanting to do less, not more—to find strength in simplicity and let the materials do the work.AND, THIS LED TO PYRAMIDS. WHAT’S MEANINGFUL TO YOU ABOUT THIS SHAPE? There’s something timeless and grounded about a pyramid. It’s a shape that feels rooted and powerful, but also quiet. We liked that tension. Architecturally, it’s incredibly stable—and symbolically, it carries a sense of permanence and intention, which aligned with how we wanted these pieces to feel.Ethan HerringtonEach lamp is hand finished and features lamp shades made of Yaré threads.TELL US A BIT MORE ABOUT YOUR MATERIAL CHOICES FOR THE COLLECTION? We used Vero metal, which is a hand-applied liquid metal coating. It allowed us to get the feel and finish of cast metal, but with more control over weight and form. The process is incredibly hands-on—each base is polished by hand, so the surface has that human touch to it.THERE IS A TACTILITY TO THE CORDED LAMPSHADES. HOW DID YOU COME TO WORK WITH THIS UNIQUE MATERIAL? We partnered with VERDI, a Bogotá-based atelier that creates beautiful textiles from natural materials and metal. When we saw what they were doing with Yaré and metallic threads, we knew it was the right match. The fiber comes from the Colombian Amazon, and it has this amazing strength and texture—woven with copper or steel, it creates something that’s both wild and refined. It felt like the perfect counterpoint to the sculptural metal base.Ethan HerringtonThe Pyrion Floor Lamp transforms illumination into sculpture.WHAT'S IT LIKE TO WORK WITH A FELLOW INTERIOR DESIGNER?It’s kind of like finishing each other’s sentences—but visually. There’s a shorthand. We both understand proportion, materiality, restraint. There’s also a shared understanding of how pieces need to live in a room—not just how they look on a pedestal. That makes for a really fluid and grounded collaboration.This interview has been edited for length and clarity. #light #form #texture #pyrion #collection
    Light, Form, Texture: The Pyrion Collection Turns Lamps Into Collectibles
    www.elledecor.com
    Mike Rupp (left) and Shawn Henderson debut Pyrion, a new lighting collection available through Hostler | Burrows.With the debut of Pyrion, designer Shawn Henderson and Mike Rupp of Rupp Studio introduce a lighting collection that transforms tactile yet minimal table and floor lamps into collectible design pieces. Rooted in sculptural minimalism, each piece takes the form of a pyramid, its surface hand-finished with a spray metal technique that mimics the rich patina of cast bronze. Complementing this architectural form are handwoven shades from Colombian atelier VERDI, crafted from Yaré vine and metallic threads. They infuse each fixture with a tactile contrast of earthiness and refinement.The collaboration is a study in balance, shaped by a shared design language. “Pyrion came out of a shared love for restraint and richness—how one shape, when made with intention, can feel both powerful and quiet,” says Rupp.Ethan HerringtonThe pyramid informs the collection’s hand-polished lamp bases and custom shades created in partnership with VERDI.In this exclusive Q&A, Henderson, a member of ELLE DECOR’s A-List, discusses the origins of Pyrion, his obsession with proportion, and how a unique design tête-à-tête helped create this notable collaboration. Available exclusively through Hostler | Burrows in both New York City and Los Angeles.ELLE DECOR: HOW DID YOU FIRST BECOME ACQUAINTED WITH MIKE? AND WHAT INSPIRED A LIGHTING-SPECIFIC COLLECTION?Shawn Henderson: Mike and I have been friends for many years and have collaborated on design throughout much of that time. Casual conversations gradually turned into a shared curiosity about doing something creative together. We both feel there’s a real void in the market for special lighting, so it felt like the right place to begin—designing lamps that sit at the intersection of architecture, sculpture, and atmosphere, all things we’re naturally drawn to in our work.Ethan HerringtonPyrion is made up of three distinctive lamps in three shade colors. Pictured above is the Pyrion Table Lamp.WHAT WERE YOUR MAIN SOURCES OF INSPIRATION FOR THE COLLECTION? We kept coming back to the idea of a singular, architectural shape—something clean and elemental, but not cold. We were thinking about ancient forms, like pyramids and obelisks, and how to reinterpret that kind of presence in a way that feels modern and quiet.HOW DID YOU BOTH BEGIN THE DESIGN PROCESS? It started with a shape—literally a triangle. We sketched, talked through proportions, passed ideas back and forth. It was very collaborative but intuitive. We were both aligned in wanting to do less, not more—to find strength in simplicity and let the materials do the work.AND, THIS LED TO PYRAMIDS. WHAT’S MEANINGFUL TO YOU ABOUT THIS SHAPE? There’s something timeless and grounded about a pyramid. It’s a shape that feels rooted and powerful, but also quiet. We liked that tension. Architecturally, it’s incredibly stable—and symbolically, it carries a sense of permanence and intention, which aligned with how we wanted these pieces to feel.Ethan HerringtonEach lamp is hand finished and features lamp shades made of Yaré threads.TELL US A BIT MORE ABOUT YOUR MATERIAL CHOICES FOR THE COLLECTION? We used Vero metal, which is a hand-applied liquid metal coating. It allowed us to get the feel and finish of cast metal, but with more control over weight and form. The process is incredibly hands-on—each base is polished by hand, so the surface has that human touch to it.THERE IS A TACTILITY TO THE CORDED LAMPSHADES. HOW DID YOU COME TO WORK WITH THIS UNIQUE MATERIAL? We partnered with VERDI, a Bogotá-based atelier that creates beautiful textiles from natural materials and metal. When we saw what they were doing with Yaré and metallic threads, we knew it was the right match. The fiber comes from the Colombian Amazon, and it has this amazing strength and texture—woven with copper or steel, it creates something that’s both wild and refined. It felt like the perfect counterpoint to the sculptural metal base.Ethan HerringtonThe Pyrion Floor Lamp transforms illumination into sculpture.WHAT'S IT LIKE TO WORK WITH A FELLOW INTERIOR DESIGNER?It’s kind of like finishing each other’s sentences—but visually. There’s a shorthand. We both understand proportion, materiality, restraint. There’s also a shared understanding of how pieces need to live in a room—not just how they look on a pedestal. That makes for a really fluid and grounded collaboration.This interview has been edited for length and clarity.
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