Ubisoft Remains Unprofitable, Sales Drop 17% in 2024-25
At this point, it's fair to say that 2024 has been the most disastrous year in Ubisoft's history as far as reputation and goodwill within the gaming community are concerned, with the studio releasing flop after flop, angering players with questionable statements, pushing out NFT games, and seemingly doing everything under the sun to make itself seem as unlikeable as it can be.But reputation is but a smaller part of what keeps big-league AAA studios afloat, with their financial performance being a far more important element. Now, Ubisoft has finally released its financial report for the full year 2024-25, giving us insight into how one of the most disliked game developers has fared money-wise during its most turbulent 12 months to date.UbisoftSurprising virtually no one, the report shows that the company remains unprofitable, posting an €82.6 million loss in IFRS operating income and a €15.1 million loss in non-IFRS operating income.The studio's sales totaled €1.9 billion for the year, a 17.5% drop from last year's €2.3 billion, while net bookings reached €1.85 billion, a 20.5% decline from €2.3 billion in 2023-24. Although Ubisoft slightly improved its debt position in 2024, it still carries €885 million in debt, which it plans to cover in FY2025-26 by finalizing its deal with Tencent.In light of this performance, Ubisoft plans to continue laying off its developers, revealing that around 1,230 employees were terminated in 2024-25 – which helped them achieve €200m reduction in the fixed cost base ahead of schedule – and stating that it intends to reduce its fixed cost base by at least an additional €100 million over the next two years through "ongoing targeted restructurings and strict control on recruitments."Despite their losses, the culture of toxic positivity within Ubisoft continues to thrive, with the studio describing its biggest release of the year, Assassin's Creed Shadows, as a great success. In the report, the company repeated its earlier talking points about Shadows achieving the second-highest Day 1 sales revenue in franchise history and setting a new Day 1 record for Ubisoft on the PlayStation Store, proclaiming that the game holds a 91/100 average player score across first-party stores.Neither the number of Shadows' copies sold nor the revenue it generated for Ubisoft has been disclosed, which is also not surprising in the slightest, given Ubisoft's past tendency to disclose player numbers rather than actual sales.Also worth pointing out is the report breaking down the studio's net bookings by platform. Over the past twelve months, console sales accounted for 45% of net bookings, PC for 31%, mobile for 16%, and the remaining 8% went to other platforms. Compared to 2023-24 figures, the studio lost some ground on consolesbut gained on mobile.Check out the full report here and don't forget to join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.
#ubisoft #remains #unprofitable #sales #drop
Ubisoft Remains Unprofitable, Sales Drop 17% in 2024-25
At this point, it's fair to say that 2024 has been the most disastrous year in Ubisoft's history as far as reputation and goodwill within the gaming community are concerned, with the studio releasing flop after flop, angering players with questionable statements, pushing out NFT games, and seemingly doing everything under the sun to make itself seem as unlikeable as it can be.But reputation is but a smaller part of what keeps big-league AAA studios afloat, with their financial performance being a far more important element. Now, Ubisoft has finally released its financial report for the full year 2024-25, giving us insight into how one of the most disliked game developers has fared money-wise during its most turbulent 12 months to date.UbisoftSurprising virtually no one, the report shows that the company remains unprofitable, posting an €82.6 million loss in IFRS operating income and a €15.1 million loss in non-IFRS operating income.The studio's sales totaled €1.9 billion for the year, a 17.5% drop from last year's €2.3 billion, while net bookings reached €1.85 billion, a 20.5% decline from €2.3 billion in 2023-24. Although Ubisoft slightly improved its debt position in 2024, it still carries €885 million in debt, which it plans to cover in FY2025-26 by finalizing its deal with Tencent.In light of this performance, Ubisoft plans to continue laying off its developers, revealing that around 1,230 employees were terminated in 2024-25 – which helped them achieve €200m reduction in the fixed cost base ahead of schedule – and stating that it intends to reduce its fixed cost base by at least an additional €100 million over the next two years through "ongoing targeted restructurings and strict control on recruitments."Despite their losses, the culture of toxic positivity within Ubisoft continues to thrive, with the studio describing its biggest release of the year, Assassin's Creed Shadows, as a great success. In the report, the company repeated its earlier talking points about Shadows achieving the second-highest Day 1 sales revenue in franchise history and setting a new Day 1 record for Ubisoft on the PlayStation Store, proclaiming that the game holds a 91/100 average player score across first-party stores.Neither the number of Shadows' copies sold nor the revenue it generated for Ubisoft has been disclosed, which is also not surprising in the slightest, given Ubisoft's past tendency to disclose player numbers rather than actual sales.Also worth pointing out is the report breaking down the studio's net bookings by platform. Over the past twelve months, console sales accounted for 45% of net bookings, PC for 31%, mobile for 16%, and the remaining 8% went to other platforms. Compared to 2023-24 figures, the studio lost some ground on consolesbut gained on mobile.Check out the full report here and don't forget to join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.
#ubisoft #remains #unprofitable #sales #drop
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