Big and Small Underwater Faces — 3rd Place. Trips to the Antarctic Peninsula always yield amazing encounters with leopard seals (Hydrurga leptonyx). Boldly approaching me and baring his teeth, this individual was keen to point out that this part of Antarctica was his territory. This picture was shot at dusk, resulting in the rather moody atmosphere.   Credit: Lars von Ritter Zahony (Germany) / World Ocean’s Day Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. The striking eye of a humpback whale named Sweet Girl peers at the camera. Just four days later, she would be dead, hit by a speeding boat and one of the 20,000 whales killed by ship strikes each year. Photographer Rachel Moore’s captivating image (seen below) of Sweet Girl earned top honors at the 2025 United Nations World Oceans Day Photo Competition. Wonder: Sustaining What Sustains Us — WinnerThis photo, taken in Mo’orea, French Polynesia in 2024, captures the eye of a humpback whale named Sweet Girl, just days before her tragic death. Four days after I captured this intimate moment, she was struck and killed by a fast-moving ship. Her death serves as a heartbreaking reminder of the 20,000 whales lost to ship strikes every year. We are using her story to advocate for stronger protections, petitioning for stricter speed laws around Tahiti and Mo’orea during whale season. I hope Sweet Girl’s legacy will spark real change to protect these incredible animals and prevent further senseless loss.Credit: Rachel Moore (USA) / United Nations World Oceans Day www.unworldoceansday.org Now in its twelfth year, the competition coordinated in collaboration between the UN Division for Ocean Affairs and the Law of the Sea, DivePhotoGuide (DPG), Oceanic Global, and  the Intergovernmental Oceanographic Commission of UNESCO. Each year, thousands of underwater photographers submit images that judges award prizes for across four categories: Big and Small Underwater Faces, Underwater Seascapes, Above Water Seascapes, and Wonder: Sustaining What Sustains Us. This year’s winning images include a curious leopard seal, a swarm of jellyfish, and a very grumpy looking Japanese warbonnet. Given our oceans’ perilous state, all competition participants were required to sign a charter of 14 commitments regarding ethics in photography. Underwater Seascapes — Honorable MentionWith only orcas as their natural predators, leopard seals are Antarctica’s most versatile hunters, preying on everything from fish and cephalopods to penguins and other seals. Gentoo penguins are a favored menu item, and leopard seals can be observed patrolling the waters around their colonies. For this shot, I used a split image to capture both worlds: the gentoo penguin colony in the background with the leopard seal on the hunt in the foreground.Credit: Lars von Ritter Zahony (Germany) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes – WinnerA serene lake cradled by arid dunes, where a gentle stream breathes life into the heart of Mother Earth’s creation: Captured from an airplane, this image reveals the powerful contrasts and hidden beauty where land and ocean meet, reminding us that the ocean is the source of all life and that everything in nature is deeply connected. The location is a remote stretch of coastline near Shark Bay, Western Australia.Credit: Leander Nardin (Austria) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — 3rd PlaceParadise Harbour is one of the most beautiful places on the Antarctic Peninsula. When I visited, the sea was extremely calm, and I was lucky enough to witness a wonderfully clear reflection of the Suárez Glacier (aka Petzval Glacier) in the water. The only problem was the waves created by our speedboat, and the only way to capture the perfect reflection was to lie on the bottom of the boat while it moved towards the glacier.Credit: Andrey Nosik (Russia) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 3rd Place“La Rapadura” is a natural hidden treasure on the northern coast of Tenerife, in the Spanish territory of the Canary Islands. Only discovered in 1996, it is one of the most astonishing underwater landscapes in the world, consistently ranking among the planet’s best dive sites. These towering columns of basalt are the result of volcanic processes that occurred between 500,000 and a million years ago. The formation was created when a basaltic lava flow reached the ocean, where, upon cooling and solidifying, it contracted, creating natural structures often compared to the pipes of church organs. Located in a region where marine life has been impacted by once common illegal fishing practices, this stunning natural monument has both geological and ecological value, and scientists and underwater photographers are advocating for its protection. (Model: Yolanda Garcia)Credit: Pedro Carrillo (Spain) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — WinnerThis year, I had the incredible opportunity to visit a jellyfish lake during a liveaboard trip around southern Raja Ampat, Indonesia. Being surrounded by millions of jellyfish, which have evolved to lose their stinging ability due to the absence of predators, was one of the most breathtaking experiences I’ve ever had.Credit: Dani Escayola (Spain) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 2nd PlaceThis shot captures a school of rays resting at a cleaning station in Mauritius, where strong currents once attracted them regularly. Some rays grew accustomed to divers, allowing close encounters like this. Sadly, after the severe bleaching that the reefs here suffered last year, such gatherings have become rare, and I fear I may not witness this again at the same spot.Credit: Gerald Rambert (Mauritius) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 3rd PlaceShot in Cuba’s Jardines de la Reina—a protected shark sanctuary—this image captures a Caribbean reef shark weaving through a group of silky sharks near the surface. Using a slow shutter and strobes as the shark pivoted sharply, the motion blurred into a wave-like arc across its head, lit by the golden hues of sunset. The abundance and behavior of sharks here is a living symbol of what protected oceans can look like.Credit: Steven Lopez (USA) / United Nations World Oceans Day www.unworldoceansday.org  Above Water Seascapes — 2nd PlaceNorthern gannets (Morus bassanus) soar above the dramatic cliffs of Scotland’s Hermaness National Nature Reserve, their sleek white bodies and black-tipped wings slicing through the Shetland winds. These seabirds, the largest in the North Atlantic, are renowned for their striking plunge-dives, reaching speeds up to 100 kph (60 mph) as they hunt for fish beneath the waves. The cliffs of Hermaness provide ideal nesting sites, with updrafts aiding their take-offs and landings. Each spring, thousands return to this rugged coastline, forming one of the UK’s most significant gannet colonies. It was a major challenge to take photos at the edge of these cliffs at almost 200 meters (650 feet) with the winds up to 30 kph (20 mph).Credit: Nur Tucker (UK/Turkey) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — Honorable MentionA South Atlantic swell breaks on the Dungeons Reef off the Cape Peninsula, South Africa, shot while photographing a big-wave surf session in October 2017. It’s the crescendoing sounds of these breaking swells that always amazes me.Credit: Ken Findlay (South Africa) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — Honorable MentionHumpback whales in their thousands migrate along the Ningaloo Reef in Western Australia every year on the way to and from their calving grounds. In four seasons of swimming with them on the reef here, this is the only encounter I’ve had like this one. This pair of huge adult whales repeatedly spy-hopped alongside us, seeking to interact with and investigate us, leaving me completely breathless. The female in the foreground was much more confident than the male behind and would constantly make close approaches, whilst the male hung back a little, still interested but shy. After more than 10 years working with wildlife in the water, this was one of the best experiences of my life.Credit: Ollie Clarke (UK) / United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces — 2nd PlaceOn one of my many blackwater dives in Anilao, in the Philippines, my guide and I spotted something moving erratically at a depth of around 20 meters (65 feet), about 10 to 15 centimeters in size. We quickly realized that it was a rare blanket octopus (Tremoctopus sp.). As we approached, it opened up its beautiful blanket, revealing its multicolored mantle. I managed to take a few shots before it went on its way. I felt truly privileged to have captured this fascinating deep-sea cephalopod. Among its many unique characteristics, this species exhibits some of the most extreme sexual size-dimorphism in nature, with females weighing up to 40,000 times more than males.Credit: Giacomo Marchione (Italy) / United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces – WinnerThis photo of a Japanese warbonnet (Chirolophis japonicus) was captured in the Sea of Japan, about 50 miles (80 kilometers) southwest of Vladivostok, Russia. I found the ornate fish at a depth of about 30 meters (100 feet), under the stern of a shipwreck. This species does not appear to be afraid of divers—on the contrary, it seems to enjoy the attention—and it even tried to sit on the dome port of my camera.Credit: Andrey Nosik (Russia) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 2nd PlaceA juvenile pinnate batfish (Platax pinnatus) captured with a slow shutter speed, a snooted light, and deliberate camera panning to create a sense of motion and drama. Juvenile pinnate batfish are known for their striking black bodies outlined in vibrant orange—a coloration they lose within just a few months as they mature. I encountered this restless subject in the tropical waters of Indonesia’s Lembeh Strait. Capturing this image took patience and persistence over two dives, as these active young fish constantly dart for cover in crevices, making the shot particularly challenging.Credit: Luis Arpa (Spain) / United Nations World Oceans Day www.unworldoceansday.org

We may earn a commission from links on this page.After spending about a week with the Nintendo Switch 2, I have to admit that it’s a good console. It’s priced fairly for its sleek form factor and the performance it offers, and it sets Nintendo up to stay relevant while gaming graphics only continue to get more complex. And yet, for my own personal tastes, it’s still not my handheld of choice. Instead, I’ll be sticking to Valve’s Steam Deck, the first and still overall best handheld gaming PC, at least going by value for money. And if you don’t necessarily care about Nintendo’s exclusive games, there’s a good chance it might be the better option for you, too.The Steam Deck is cheaper than the Switch 2Out of the gate, the most obvious reason to get a Steam Deck over a Nintendo Switch 2 is price. Starting at $400 for a new model, it’s only modestly cheaper than the Switch 2’s $450, but that’s only part of the story. Valve also runs a certified refurbished program that offers used Decks with only cosmetic blemishes for as low as $279. Restocks are infrequent, since Valve is only able to sell as much as gets sent back to it, but when they do happen, it's a heck of a great deal.That said, there is one catch. The Steam Deck OLED, which offers a bigger, more colorful screen and a larger battery, is more expensive than the Switch 2, starting at $549. However, it’s maybe a bit unfair to compare the two, since the Switch 2 does not use an OLED screen and comes with less storage. If all you care about is the basics (I’m perfectly happy with my LCD model), the base Steam Deck is good enough—it’s got the same performance as the more recent one. And that performance, by the way, ended up being about on par with the Switch 2 in my testing, at least in Cyberpunk 2077 (one of my go-to benchmark games).The Steam Deck is more comfortable to hold than the Switch 2This one is a bit of a toss-up, depending on your preferences, although I think the Steam Deck takes a slight lead here. While the Nintendo Switch 2 aims for a completely flat and somewhat compact profile, the Steam Deck instead allows itself to stretch out, and even though it’s a little bigger and a little heavier for it, I ultimately think that makes it more comfortable.At 11.73 x 4.60 x 1.93 inches against the Switch 2’s 10.7 x 4.5 x 0.55 inches, and at 1.41 pounds against the Switch 2’s 1.18 pounds, I won’t deny that this will be a non-starter for some. But personally, I still feel like the Steam Deck comes out on top, and that’s thanks to its ergonomics.I’ve never been a big fan of Nintendo’s joy-con controllers, and while the Switch 2’s joy-con 2 controllers improve on the Switch 1’s with bigger buttons and sticks, as well as more room to hold onto them, they still pale in comparison next to the Steam Deck’s controls. Steam Deck in profile (above) vs. Switch 2 in profile (below) Credit: Michelle Ehrhardt On the Switch 2, there are no grips to wrap your fingers around. On the Steam Deck, there are. The triggers also flare out more, and because the console is wider, your hands can stretch out a bit, rather than choking up on the device. It can get a bit heavy to hold a Steam Deck after a while, but I still prefer this approach overall, and if you have a surface to rest the Steam Deck against (like an airplane tray table), weight is a non-issue.Plus, there are some extra bonuses that come with the additional space. The Steam Deck has large touchpads on either side of the device, plus four grip buttons on the back of it, giving you some extra inputs to play around with. Nice.It’s a bit less portable and a bit heavier, but for my adult hands, the Steam Deck is just better shaped to them.The Steam Deck has a bigger, cheaper library than the Switch 2This is the kicker. While there are cheap games that can run on the Switch 2 courtesy of backwards compatibility and third-party eShop titles, the big system draws (Nintendo-developed titles like Mario Kart World, for example) can get as pricey as $80. Not to say the Steam Deck doesn’t have expensive games as well, but on the whole, I think it’s easier to get cheap and free games on the Steam Deck than on the eShop.That’s because, being a handheld gaming PC, the Steam Deck can take advantage of the many sales and freebies PC gaming stores love to give out. These happen a bit more frequently on PC than on console, and that’s because there’s more competition on PC. Someone on PC could download games either from Steam or Epic, for instance, while someone on the Switch 2 can only download games from the Nintendo eShop.So, even sticking to just Steam, you’ll get access to regular weekend and mid-week sales, quarterly event sales, and developer or publisher highlight sales. That’s more sales events than you’ll usually find on the Nintendo eShop, and if you’re looking for cheaper first-party games, forget about it. Nintendo’s own games hardly ever go on sale, even years after release.But that’s just the beginning. Despite being named the Steam Deck, the device can actually run games from other stores, too. That’s thanks to an easily installed Linux program called Heroic Launcher, which is free and lets you download and play games from your Epic, GOG, and Amazon Prime Games accounts with just a few clicks. Credit: Heroic Games Launcher This is a game changer. Epic and Amazon Prime are both underdogs in the PC gaming space, and so to bolster their numbers, they both regularly give away free games. Epic in particular offers one free PC game every week, whereas if you’re a Twitch user, you might notice a decent but more infrequent amount of notifications allowing you to claim free Amazon Prime games. Some of these are big titles, too—it’s how I got Batman: Arkham Knight and Star Wars Battlefront II. With a simple install and a few months of waiting, you could have a Steam Deck filled to the brim with games that you didn’t even pay for. You just can’t do that on Nintendo.And then there’s the elephant in the room: your backlog. If you’re anything like me, you probably already have a Steam library that’s hundreds of games large. It was maybe even like this before the Switch 1 came out—regular sales have a tendency to build up the amount of games you own. By choosing the Steam Deck as your handheld, you’ll be able to play those games on the go, instantly giving you what might as well be a full library with no added cost to you. If you migrate over to the Nintendo Switch 2, you’re going to have to start with a fresh library, or at least a library that’s only as old as the Nintendo Switch 1.Basically, while the Switch 2’s hardware is only $50 more expensive than the Steam Deck, it’ll be easier to fill your Steam Deck up with high quality, inexpensive games than it would be on the Switch 2. If you don’t care about having access to Nintendo exclusive games, that’s a huge draw.TV Play is a mixed bagFinally, I want to acknowledge that the Steam Deck still isn’t necessarily a better option than the Switch 2 for everyone. That’s why I’m writing from a personal perspective here. Like all gaming PCs, it’ll take some fiddling to get some games to run, so the Switch 2 is definitely a smoother experience out of the box. It’s also got less battery life, from my testing. But the big point of departure is TV play.Playing your portable games on a TV on the Switch 2 is as simple as plugging it into its dock. With the Steam Deck, you have to buy a dock separately (the official one is $79), and even then, you have to connect your own controller to it and manually find suitable TV graphics settings for each game on its own. It’s not nearly as easy or flexible.And yet, for folks like me, I’m willing to say that even TV play is better. Or, depending on what type of PC gamer you are, monitor play.That’s because you’re not limited to playing your Steam Deck games on the Deck itself, dock or not. Instead, you can play on the Deck when you’re away from your home, and then swap over to your regular gaming PC when you’re back. Your Deck will upload your saves to the cloud automatically, and your PC will seamlessly download them. While not as intuitive as plugging your Switch 2 into its dock, the benefit here is that your non-portable play isn’t limited by the power of your portable device, whereas docked Switch 2 play is still held back by running on portable hardware.The tradeoff is that maintaining a dedicated gaming PC in addition to a Steam Deck is more expensive, but maybe more importantly, requires more tinkering (there are ways to build a cheap gaming PC, after all). And I think that’s the key point here. If you want a simple-to-use, pick-up-and-play handheld, the Switch 2 is a great choice for you. But if you’re like me, and you’re not afraid to download some launchers and occasionally dive into compatibility settings or swap between two devices, the Steam Deck might still be the best handheld gaming device for you, even three years later.

Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Raspberry Pi Imager 1.9.4 released bringing performance improvements, bug fixes and more David Uzondu Neowin · Jun 5, 2025 05:12 EDT Raspberry Pi Imager 1.9.4 is now out, marking the first official release in its 1.9.x series. This application, for anyone new to it, is a tool from the Raspberry Pi Foundation. It first came out in March 2020. Its main job is to make getting an operating system onto a microSD card or USB drive for any Raspberry Pi computer super simple, even if you hate the command line. It handles downloading selected OS images and writing them correctly, cutting out several manual steps that used to trip people up, like finding the right image version or using complicated disk utility tools. This version brings solid user interface improvements for a smoother experience, involving internal tweaks that contribute to a more polished feel. Much work went into global accessibility, adding new Korean and Georgian translations. Updates also cover Chinese, German, Spanish, Italian, and many others. Naturally, a good number of bugs got squashed, including a fix for tricky long filename issues on Windows and an issue with the Escape key in the options popup. Changes specific to operating systems are also clear. Windows users get an installer using Inno Setup. Its program files, installer, and uninstaller are now signed for better Windows security. For macOS, .app file naming in .dmg packages is fixed, and building the software is more reliable. Linux users can now hide system drives from the destination list, a great way to prevent accidentally wiping your main computer drives. The Linux AppImage also disables Wayland support by default. The full list of changes is outlined below: Fixed minor errors in Simplified Chinese translation Updated translations for German, Catalan, Spanish, Slovak, Portuguese, Hebrew, Traditional Chinese, Italian, Korean, and Georgian Explicitly added --tree to lsblk to hide partitions from the top-level output CMake now displays the version as v1.9.1 Added support for quiet uninstallation on Windows Applied regex to match SSH public keys during OS customization Updated dependencies: libarchive (3.7.4 → 3.7.7 → 3.8.0) zlib (removed preconfigured header → updated to 1.4.1.1) cURL (8.8 → 8.11.0 → 8.13.0) nghttp2 (updated to 1.65.0) zstd (updated to 1.5.7) xz/liblzma (updated to 5.8.1) Windows-specific updates: Switched to Inno Setup for the installer Added code signing for binaries, installer, and uninstaller Enabled administrator privileges and NSIS removal support Fixed a bug causing incorrect saving of long filenames macOS-specific updates: Fixed .app naming in .dmg packages Improved build reliability and copyright Linux-specific updates: System drives are now hidden in destination popup Wayland support disabled in AppImage General UI/UX improvements: Fixed OptionsPopup not handling the Esc key Improved QML code structure, accessibility, and linting Made options popup modal Split main UI into component files Added a Style singleton and ImCloseButton component Internationalization (i18n): Made "Recommended" OS string translatable Made "gigabytes" translatable Packaging improvements: Custom AppImage build script with Qt detection Custom Qt build script with unprivileged mode Qt 6.9.0 included Dependencies migrated to FetchContent system Build system: CMake version bumped to 3.22 Various improvements and hardening applied Removed "Show password" checkbox in OS customization settings Reverted unneeded changes in long filename size calculation Internal refactoring and performance improvements in download and extract operations Added support for more archive formats via libarchive Lastly, it's worth noting that the system requirements have changed since version 1.9.0: macOS users will need version 11 or later; Windows users, Windows 10 or newer; Ubuntu users, version 22.04 or newer; and Debian users, Bookworm or later. Tags Report a problem with article Follow @NeowinFeed

These Australian Cockatoos Learned to Operate Drinking Fountains With Their Feet to Quench Their Thirst Birds in Sydney’s western suburbs have figured out how to get a sip from the fountains, even though they have access to nearby streams Cockatoos in the western suburbs of Sydney, Australia, will wait in line for a taste of drinking fountain water. Klump et al., Biology Letters, 2025 Australia’s suburban-dwelling cockatoos are adept at picking up new skills. The clever birds had already figured out how to open trash cans to access scraps in neighborhoods outside Sydney—and now, scientists have observed others using their claws to turn on drinking fountains. Barbara Klump, a behavioral ecologist now at the University of Vienna, first noticed the cockatoos drinking from public water fountains west of Sydney in 2018. She thought someone had forgotten to turn off the water, but video footage from her research project showed a bird operating the handle with its foot. “Then, of course, a million questions went through my mind,” she tells Gemma Conroy at the New York Times. “How the hell did it figure that out?” Now, after monitoring cockatoos with wildlife cameras placed near one drinking fountain in Sydney’s western suburbs, Klump and her research team have confirmed that the birds regularly do this in local parks—something local wildlife experts also told her, per the New York Times. Over 44 days, the team recorded nearly 14 hours of the cockatoos around the fountain. The birds made 525 drinking attempts, of which 41 percent were successful. The findings were published Wednesday in the journal Biology Letters. Smart cockatoos use their beaks and claws to drink from water fountain Watch on Turning on the water fountains takes skill, so it makes sense that not all attempts worked out. To quench their thirst, the birds would place one foot on the fountain’s stem and the other on the spring-loaded handle, twisting it clockwise by leaning their body weight. “It’s a bit of an awkward body position they have to hold, but it’s pretty impressive,” says Lucy Aplin, an ecologist at the Australian National University and a study co-author, to Peter de Kruijff at the Australian Broadcasting Corporation. The researchers don’t yet understand why the birds go through the effort of maneuvering the fountains when there are easily accessible streams and creeks nearby. At the fountains, meanwhile, the cockatoos will wait for as long as ten minutes to get a turn to drink. “They appear to be quite willing to queue for a considerable amount of time,” Aplin says to Science News’ Jake Buehler. One possibility is that the birds have gotten a taste for the purer water coming from the fountains, explains Klump to Jack Tamisiea at Science. Or, the birds may prefer the height of the fountain, as drinking from a ground source leaves them less able to see predators like eagles and falcons. Spending time at the fountains could also be a form of social cohesion for the birds. “I think all three are possible,” Aplin says to Science News. The cockatoos might also just enjoy turning on the fountains, adds Alice Auersperg, a cognitive biologist at the University of Veterinary Medicine, Vienna, who was not involved in the research, to the Australian Broadcasting Corporation. “If there is no super urgent need and you’re not dying of thirst, then why not do something you enjoy?” Klump says to the New York Times. For now, the fountain drinking behavior hasn’t spread widely among Sydney’s cockatoos. The researchers looked through the citizen science platform Big City Birds, but they didn’t find any evidence of the behavior happening outside of the western suburbs. That’s unlike the species’ trash bin-opening habit, which has inconvenienced homeowners across at least 44 different suburbs. Residents in Brisbane, Australia, however, have also spotted cockatoos drinking from water fountains, Alpin says to the New York Times. The birds don’t migrate, so the two populations couldn’t have learned the behavior from each other. This suggests there’s potential for the “independent invention of the behavior and local spread in other places,” Alpin adds. Given their cleverness, it might not be long until more cockatoos are drinking from Australia’s fountains. Klump tells Science that she believes the birds are likely to come up with more ways to operate them, even fountains that turn on in a different way. “They’re so innovative and good at problem solving that they seem to eventually figure out a solution,” says Klump. “In a weird way, cockatoos constantly surprise me, but I’m also never that surprised.” Get the latest stories in your inbox every weekday.

Snowflake's growth among large enterprise customers faces a significant bottleneck tied to the sluggish replacement cycles of existing on-premises data warehouse systems, according to finance vice president Jimmy Sexton. Speaking at a Jefferies conference, Sexton explained that while the cloud data company secured two deals worth more than $100 million each in the financial services sector during its latest quarter, such migrations unfold over multiple years as "cumbersome projects." Read more of this story at Slashdot.

Microsoft and Google are taking distinctive approaches with AI agents in their productivity suites, and enterprises need to account for the differences when formulating digital labor strategies, analysts said. In recent months, both companies have announced a dizzying array of new agents aimed at extracting value from corporate documents and maximizing efficiency. The tech giants have dropped numerous hints about where they’re headed with AI agents in their respective office suites, Microsoft 365 and Google Workspace. Microsoft is reshaping its Copilot assistant as a series of tools to create, tap into, and act on insights at individual and organizational levels. The Microsoft 365 roadmap lists hundreds of specialized AI tools under development to automate work for functions such as HR and accounting. The company is also developing smaller AI models to carry out specific functions. Google is going the opposite way, with its large-language model Gemini at the heart of Workspace. Google offers tools that include Gems for workers to create simple custom agents that automate tasks such as customer service, and Agentspace in Google Cloud to build more complex custom agents for collaboration and workflow management. At the recent Google I/O developer conference, the company added real-time speech translation to Google Meet. “For both, the goal is to bring usable and practical productivity and efficiency capabilities to work tools,” said Liz Miller, vice president and principal analyst at Constellation Research. But the differing AI agent strategies are heavily rooted in each company’s philosophical approaches to productivity. Although Microsoft has long encouraged customers to move from its traditional “perpetual-license” Office suite to the Microsoft 365 subscription-based model, M365 notably retains the familiar desktop apps. Google Workspace, on the other hand, has always been cloud-based. Microsoft users are typically a bit more tethered to traditional enterprise work styles, while Google has always been the “cloud-first darling for smaller organizations that still crave real-time collaboration,” Miller said. When it comes to the generative AI models being integrated into the two office suites, “Google’s Gemini models are beating out the models being deployed by Microsoft,” Miller said. “But as Microsoft expands its model ‘inventory’ in use across M365, this could change.” Microsoft has an advantage, as many desktop users live in Outlook or Word. The intelligence Copilot can bring from CRM software is readily available, while that integration is more complex in the cloud-native Google Workspace. “Microsoft still has an edge in a foundational understanding of work and the capacity to extend Copilot connections across applications as expansive as the Office suite through to Dynamics, giving AI a greater opportunity to be present in the spaces and presentation layers where workers enjoy working,” Miller said. Microsoft’s Copilot Agents and Google’s Gems and Agentspace are in their early stages, but there have been positive developments, said J.P. Gownder, a vice president and principal analyst on Forrester’s Future of Work team. Microsoft recently adopted Google’s A2A protocol, which makes it easier for users of both productivity suites to collaborate and unlock value from stagnant data sitting on other platforms. “That should be a win for interoperability,” Gownder said. But most companies that are Microsoft shops have years or decades of digital assets that hold them back from considering Google, he said. For example, Excel macros, pivot tables, and customizations cannot be easily or automatically migrated to Google Sheets, he said. “As early as this market is, I don’t think it’s fair to rank either player — Microsoft or Google — as being the leader; both of them are constructing new ecosystems to support the growth of agentic AI,” Gownder said. Most Microsoft Office users have moved to M365, but AI is helping Google is making inroads into larger organizations, especially among enterprises that are newer and less oriented toward legacy Microsoft products, said Jack Gold, principal analyst at J. Gold Associates. Technologies like A2A blur the line between on-premises and cloud productivity. As a result, “Google Workspace is no longer perceived as inferior, as it had been in the past,” Gold said. And for budget-constrained enterprises, the value of AI agent features is not the only consideration. “There is also the cost equation at work here, as Google seems to have a much more transparent cost structure than Microsoft with all of its user classes and discounts,” Gold said. Microsoft does not include Copilot in its M365 subscriptions, which vary in price depending on the type of customer. The Copilot business subscriptions range from $30 per user per month for M365 Copilot to $200 per month for 25,000 messages for Copilot Studio, which is also available under a pay-as-you-go model. Google has flat subscription pricing for Workspace, starting at $14 per user per month for business plans with Gemini included.

While there’s more than one way to format Unity C# code, agreeing on a consistent code style for your project enables your team to develop a clean, readable, and scalable codebase. In this blog, we provide some guidelines and examples you can use to develop and maintain your own code style guide.Please note that these are only recommendations based on those provided by Microsoft. This is your chance to get inspired and decide what works best for your team.Ideally, a Unity project should feel like it’s been developed by a single author, no matter how many developers actually work on it. A style guide can help unify your approach for creating a more cohesive codebase.It’s a good idea to follow industry standards wherever possible and browse through existing style guides as a starting point for creating your own. In partnership with internal and external Unity experts, we released a new e-book, Create a C# style guide: Write cleaner code that scales for inspiration, based on Microsoft’s comprehensive C# style.The Google C# style guide is another great resource for defining guidelines around naming, formatting, and commenting conventions. Again, there is no right or wrong method, but we chose to follow Microsoft standards for our own guide.Our e-book, along with an example C# file, are available for free. Both resources focus on the most common coding conventions you’ll encounter while developing in Unity. These are all, essentially, a subset of the Microsoft Framework Design guidelines, which include an extensive number of best practices beyond what we cover in this post.We recommend customizing the guidelines provided in our style guide to suit your team’s preferences. These preferences should be prioritized over our suggestions and the Microsoft Framework Design guidelines if they’re in conflict.The development of a style guide requires an upfront investment but will pay dividends later. For example, managing a single set of standards can reduce the time developers spend on ramping up if they move onto another project.Of course, consistency is key. If you follow these suggestions and need to modify your style guide in the future, a few find-and-replace operations can quickly migrate your codebase.Concentrate on creating a pragmatic style guide that fits your needs by covering the majority of day-to-day use cases. Don’t overengineer it by attempting to account for every single edge case from the start. The guide will evolve organically over time as your team iterates on it from project to project.Most style guides include basic formatting rules. Meanwhile, specific naming conventions, policy on use of namespaces, and strategies for classes are somewhat abstract areas that can be refined over time.Let’s look at some common formatting and naming conventions you might consider for your style guide.The two common indentation styles in C# are the Allman style, which places the opening curly braces on a new line (also known as the BSD style from BSD Unix), and the K&R style, or “one true brace style,” which keeps the opening brace on the same line as the previous header.In an effort to improve readability, we picked the Allman style for our guide, based on the Microsoft Framework Design guidelines: Whatever style you choose, ensure that every programmer on your team follows it.A guide should also indicate whether braces from nested multiline statements should be included. While removing braces in the following example won’t throw an error, it can be confusing to read. That’s why our guide recommends applying braces for clarity, even if they are optional.Something as simple as horizontal spacing can enhance your code’s appearance onscreen. While your personal formatting preferences can vary, here are a few recommendations from our style guide to improve overall readability:Add spaces to decrease code density:The extra whitespace can give a sense of visual separation between parts of a lineUse a single space after a comma, between function arguments.Don’t add a space after the parenthesis and function arguments.Don’t use spaces between a function name and parenthesis.Avoid spaces inside brackets.Use a single space before flow control conditions: Add a space between the flow comparison operator and the parentheses.Use a single space before and after comparison operators.Variables typically represent a state, so try to attribute clear and descriptive nouns to their names. You can then prefix booleans with a verbfor variables that must indicate a true or false value. Often they are the answer to a question such as, is the player running? Is the game over? Prefix them with a verb to clarify their meaning. This is often paired with a description or condition, e.g., isPlayerDead, isWalking, hasDamageMultiplier, etc.Since methods perform actions, a good rule of thumb is to start their names with a verb and add context as needed, e.g., GetDirection, FindTarget, and so on, based on the return type. If the method has a bool return type, it can also be framed as a question.Much like boolean variables themselves, prefix methods with a verb if they return a true-false condition. This phrases them in the form of a question, e.g., IsGameOver, HasStartedTurn.Several conventions exist for naming events and event handles. In our style guide, we name the event with a verb phrase,similar to a method. Choose a name that communicates the state change accurately.Use the present or past participle to indicate events “before” or “after.” For instance, specify OpeningDoor for an event before opening a door and DoorOpened for an event afterward.We also recommend that you don’t abbreviate names. While saving a few characters can feel like a productivity gain in the short term, what is obvious to you now might not be in a year’s time to another teammate. Your variable names should reveal their intent and be easy to pronounce. Single letter variables are fine for loops and math expressions, but otherwise, you should avoid abbreviations. Clarity is more important than any time saved from omitting a few vowels.At the same time, use one variable declaration per line; it’s less compact, but also less error prone and enhances readability. Avoid redundant names. If your class is called Player, you don’t need to create member variables called PlayerScore or PlayerTarget. Trim them down to Score or Target.In addition, avoid too many prefixes or special encoding.A practice highlighted in our guide is to prefix private member variables with an underscore (_) to differentiate them from local variables. Some style guides use prefixes for private member variables (m_), constants (k_), or static variables (s_), so the name reveals more about the variable.However, it’s good practice to prefix interface names with a capital “I” and follow this with an adjective that describes the functionality. You can even prefix the event raising method (in the subject) with “On”: The subject that invokes the event usually does so from a method prefixed with “On,” e.g., OnOpeningDoor or OnDoorOpened.Camel case and Pascal case are common standards in use, compared to Snake or Kebab case, or Hungarian notations. Our guide recommends Pascal case for public fields, enums, classes, and methods, and Camel case for private variables, as this is common practice in Unity.There are many additional rules to consider outside of what’s covered here. The example guide and our new e-book, Create a C# style guide: Write cleaner code that scales, provide many more tips for better organization.The concept of clean code aims to make development more scalable by conforming to a set of production standards. A style guide should remove most of the guesswork developers would otherwise have regarding the conventions they should follow. Ultimately, this guide should help your team establish a consensus around your codebase to grow your project into a commercial-scale production.Just how comprehensive your style guide should be depends on your situation. It’s up to your team to decide if they want their guide to set rules for more abstract, intangible concepts. This could include rules for using namespaces, breaking down classes, or implementing directives like the #region directive (or not). While #region can help you collapse and hide sections of code in C# files, making large files more manageable, it’s also an example of something that many developers consider to be code smells or anti-patterns. Therefore, you might want to avoid setting strict standards for these aspects of code styling. Not everything needs to be outlined in the guide – sometimes it’s enough to simply discuss and make decisions as a team.When we talked to the experts who helped create our guide, their main piece of advice was code readability above all else. Here are some pointers on how to achieve that:Use fewer arguments: Arguments can increase the complexity of your method. By reducing their number, you make methods easier to read and test.Avoid excessive overloading: You can generate an endless permutation of method overloads. Select the few that reflect how you’ll call the method, and then implement those. If you do overload a method, prevent confusion by making sure that each method signature has a distinct number of arguments.Avoid side effects: A method only needs to do what its name advertises. Avoid modifying anything outside of its scope. Pass in arguments by value instead of reference when possible. So when sending back results via the out or ref keyword, verify that’s the one thing you intend the method to accomplish. Though side effects are useful for certain tasks, they can lead to unintended consequences. Write a method without side effects to cut down on unexpected behavior.We hope that this blog helps you kick off the development of your own style guide. Learn more from our example C# file and brand new e-book where you can review our suggested rules and customize them to your team’s preferences.The specifics of individual rules are less important than having everyone agree to follow them consistently. When in doubt, rely on your team’s own evolving guide to settle any style disagreements. After all, this is a group effort.