Oppo K13x 5G will be introduced in the Indian market later this month. The launch date has been announced, and the company has revealed some key specifications of the upcoming smartphone. It will be placed in the sub-Rs. 15,000 segments in the country and is promised to be available in 4GB and 6GB RAM variants. As per the company, the handset is claimed to offer the toughest build in its segment. It is confirmed to come with an IP65 rating, SGS Gold Drop-Resistance, SGS Military Standard, and MIL-STD 810-H durability certifications.Oppo K13x 5G India Launch: All We KnowThe Oppo K13x 5G will launch in India on June 23 at 12pm IST, the company confirmed in a press release. It will be priced in the country under Rs. 15,000, the company added. It will be available exclusively via Flipkart. The phone is confirmed to come in Midnight Violet and Sunset Peach colour options.Oppo revealed that the K13x 5G will be powered by a MediaTek Dimensity 6300 chipset. It will be available in 4GB and 6GB RAM options with support for 128GB of onboard storage. The handset will ship with Android 15-based ColorOS 15. It will support Google Gemini and other productivity features like AI Summary, AI Recorder, and AI Studio.The company has provided the Oppo K13x 5G with a 6,000mAh battery with 45W SuperVOOC charging support, it further revealed in the press release. It will carry a 50-megapixel AI-backed dual rear camera unit. The phone will support AI-backed imaging features like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer.Previously, Oppo revealed that the upcoming K13x 5G will come with an AM04 high-strength aluminium alloy middle frame and a 360-degree Damage-Proof Armour Body. It is claimed to meet the IP65 rating for dust and water resistance. Alongside the MIL-STD 810-H shock resistance certification, it will also come with SGS Gold Drop-Resistance and SGS Military Standard certifications. The Oppo K13x 5G build makes use of a biomimetic Sponge Shock Absorption System inspired by sea sponges, which is claimed to improve shock resistance. Its display will support Splash Touch and Glove Touch mode as well as Crystal Shield glass protection.

ChatGPT is rapidly changing the world. The process is already happening, and it’s only going to accelerate as the technology improves, as more people gain access to it, and as more learn how to use it. What’s shocking is just how many tasks ChatGPT is already capable of managing for you. While the naysayers may still look down their noses at the potential of AI assistants, I’ve been using it to handle all kinds of menial tasks for me. Here are my favorite examples. Further reading: This tiny ChatGPT feature helps me tackle my days more productively Write your emails for you Dave Parrack / Foundry We’ve all been faced with the tricky task of writing an email—whether personal or professional—but not knowing quite how to word it. ChatGPT can do the heavy lifting for you, penning the (hopefully) perfect email based on whatever information you feed it. Let’s assume the email you need to write is of a professional nature, and wording it poorly could negatively affect your career. By directing ChatGPT to write the email with a particular structure, content, and tone of voice, you can give yourself a huge head start. A winning tip for this is to never accept ChatGPT’s first attempt. Always read through it and look for areas of improvement, then request tweaks to ensure you get the best possible email. You can (and should) also rewrite the email in your own voice. Learn more about how ChatGPT coached my colleague to write better emails. Generate itineraries and schedules Dave Parrack / Foundry If you’re going on a trip but you’re the type of person who hates planning trips, then you should utilize ChatGPT’s ability to generate trip itineraries. The results can be customized to the nth degree depending on how much detail and instruction you’re willing to provide. As someone who likes to get away at least once a year but also wants to make the most of every trip, leaning on ChatGPT for an itinerary is essential for me. I’ll provide the location and the kinds of things I want to see and do, then let it handle the rest. Instead of spending days researching everything myself, ChatGPT does 80 percent of it for me. As with all of these tasks, you don’t need to accept ChatGPT’s first effort. Use different prompts to force the AI chatbot to shape the itinerary closer to what you want. You’d be surprised at how many cool ideas you’ll encounter this way—simply nix the ones you don’t like. Break down difficult concepts Dave Parrack / Foundry One of the best tasks to assign to ChatGPT is the explanation of difficult concepts. Ask ChatGPT to explain any concept you can think of and it will deliver more often than not. You can tailor the level of explanation you need, and even have it include visual elements. Let’s say, for example, that a higher-up at work regularly lectures everyone about the importance of networking. But maybe they never go into detail about what they mean, just constantly pushing the why without explaining the what. Well, just ask ChatGPT to explain networking! Okay, most of us know what “networking” is and the concept isn’t very hard to grasp. But you can do this with anything. Ask ChatGPT to explain augmented reality, multi-threaded processing, blockchain, large language models, what have you. It will provide you with a clear and simple breakdown, maybe even with analogies and images. Analyze and make tough decisions Dave Parrack / Foundry We all face tough decisions every so often. The next time you find yourself wrestling with a particularly tough one—and you just can’t decide one way or the other—try asking ChatGPT for guidance and advice. It may sound strange to trust any kind of decision to artificial intelligence, let alone an important one that has you stumped, but doing so actually makes a lot of sense. While human judgment can be clouded by emotions, AI can set that aside and prioritize logic. It should go without saying: you don’t have to accept ChatGPT’s answers. Use the AI to weigh the pros and cons, to help you understand what’s most important to you, and to suggest a direction. Who knows? If you find yourself not liking the answer given, that in itself might clarify what you actually want—and the right answer for you. This is the kind of stuff ChatGPT can do to improve your life. Plan complex projects and strategies Dave Parrack / Foundry Most jobs come with some level of project planning and management. Even I, as a freelance writer, need to plan tasks to get projects completed on time. And that’s where ChatGPT can prove invaluable, breaking projects up into smaller, more manageable parts. ChatGPT needs to know the nature of the project, the end goal, any constraints you may have, and what you have done so far. With that information, it can then break the project up with a step-by-step plan, and break it down further into phases (if required). If ChatGPT doesn’t initially split your project up in a way that suits you, try again. Change up the prompts and make the AI chatbot tune in to exactly what you’re looking for. It takes a bit of back and forth, but it can shorten your planning time from hours to mere minutes. Compile research notes Dave Parrack / Foundry If you need to research a given topic of interest, ChatGPT can save you the hassle of compiling that research. For example, ahead of a trip to Croatia, I wanted to know more about the Croatian War of Independence, so I asked ChatGPT to provide me with a brief summary of the conflict with bullet points to help me understand how it happened. After absorbing all that information, I asked ChatGPT to add a timeline of the major events, further helping me to understand how the conflict played out. ChatGPT then offered to provide me with battle maps and/or summaries, plus profiles of the main players. You can go even deeper with ChatGPT’s Deep Research feature, which is now available to free users, up to 5 Deep Research tasks per month. With Deep Research, ChatGPT conducts multi-step research to generate comprehensive reports (with citations!) based on large amounts of information across the internet. A Deep Research task can take up to 30 minutes to complete, but it’ll save you hours or even days. Summarize articles, meetings, and more Dave Parrack / Foundry There are only so many hours in the day, yet so many new articles published on the web day in and day out. When you come across extra-long reads, it can be helpful to run them through ChatGPT for a quick summary. Then, if the summary is lacking in any way, you can go back and plow through the article proper. As an example, I ran one of my own PCWorld articles (where I compared Bluesky and Threads as alternatives to X) through ChatGPT, which provided a brief summary of my points and broke down the best X alternative based on my reasons given. Interestingly, it also pulled elements from other articles. (Hmph.) If you don’t want that, you can tell ChatGPT to limit its summary to the contents of the link. This is a great trick to use for other long-form, text-heavy content that you just don’t have the time to crunch through. Think transcripts for interviews, lectures, videos, and Zoom meetings. The only caveat is to never share private details with ChatGPT, like company-specific data that’s protected by NDAs and the like. Create Q&A flashcards for learning Dave Parrack / Foundry Flashcards can be extremely useful for drilling a lot of information into your brain, such as when studying for an exam, onboarding in a new role, prepping for an interview, etc. And with ChatGPT, you no longer have to painstakingly create those flashcards yourself. All you have to do is tell the AI the details of what you’re studying. You can specify the format (such as Q&A or multiple choice), as well as various other elements. You can also choose to keep things broad or target specific sub-topics or concepts you want to focus on. You can even upload your own notes for ChatGPT to reference. You can also use Google’s NotebookLM app in a similar way. Provide interview practice Dave Parrack / Foundry Whether you’re a first-time jobseeker or have plenty of experience under your belt, it’s always a good idea to practice for your interviews when making career moves. Years ago, you might’ve had to ask a friend or family member to act as your mock interviewer. These days, ChatGPT can do it for you—and do it more effectively. Inform ChatGPT of the job title, industry, and level of position you’re interviewing for, what kind of interview it’ll be (e.g., screener, technical assessment, group/panel, one-on-one with CEO), and anything else you want it to take into consideration. ChatGPT will then conduct a mock interview with you, providing feedback along the way. When I tried this out myself, I was shocked by how capable ChatGPT can be at pretending to be a human in this context. And the feedback it provides for each answer you give is invaluable for knocking off your rough edges and improving your chances of success when you’re interviewed by a real hiring manager. Further reading: Non-gimmicky AI apps I actually use every day

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental! Company Overview At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industriesincluding construction, utilities, and infrastructureby delivering high-quality, ready-to-work trucks and trailers tailored to each customers needs. At PTR, we dont just rent truckswe partner with our customers to drive efficiency and success on every job site. Please keep reading Not sure if you meet every requirement? Thats okay! We encourage you to apply if youre passionate, hardworking, and eager to contribute. We know that diverse perspectives and experiences make us stronger, and we want you to be part of our journey. Inside Sales Representative (ISR) at PTR is a friendly, people-oriented, and persuasive steward of the sales process. This role will support our Territory Managers with their sales pipeline while also prospecting and cross-selling PTR products themselves. This support includes driving results by enrolling the commitment and buy-in of other internal departments to achieve sales initiatives. The Inside Sales Representative will also represent PTRs commitment to being our customers easy button by serving as the main point of contact. They will be the front-line hero by assisting them in making informed decisions, providing guidance on our rentals, and resolving any issues they might face. We are seeking someone eager to develop their sales skills and grow within our organization. This role is designed as a stepping stone to a Territory Sales Manager (TSM) position, providing hands-on experience with customer interactions, lead qualification, and sales process execution. Ideal candidates will demonstrate a strong drive for results, the ability to build relationships, and a proactive approach to learning and development. High-performing ISRs will have the opportunity to be mentored, trained, and considered for promotion into a TSM role as part of their career path at PTR. COMPENSATION This position offers a competitive compensation package of base salary ($50,000/yr) plus uncapped commissions =OTE $85,000 annually. RESPONSIBILITIES Offer top-notch customer service and respond with a sense of urgency for goal achievement in a fast-paced sales environment. Build a strong pipeline of customers by qualifying potential leads in your territory. This includes strategic prospecting and sourcing. Develop creative ways to engage and build rapport with prospective customers by pitching the Premier Truck Rental value proposition. Partner with assigned Territory Managers by assisting with scheduling customer visits, trade shows, new customer hand-offs, and any other travel requested. Facilitate in-person meetings and set appointments with prospective customers. Qualify and quote inquiries for your prospective territories both online and from the Territory Manager. Input data into the system with accuracy and follow up in a timely fashion. Facilitate the onboarding of new customers through the credit process. Drive collaboration between customers, Territory Managers, Logistics, and internal teams to coordinate On-Rent and Off-Rent notices with excellent attention to detail. Identify and arrange the swap of equipment from customers meeting the PTR de-fleeting criteria. Manage the sales tools to organize, compile, and analyze data with accuracy for a variety of activities and multiple projects occurring simultaneously.Building and developing a new 3-4 state territory! REQUIREMENTS MUST HAVE2+ years of strategic prospecting or account manager/sales experience; or an advanced degree or equivalent experience converting prospects into closed sales. Tech-forward approach to sales strategy. Excellent prospecting, follow-up, and follow-through skills. Committed to seeing deals through completion. Accountability and ownership of the sales process and a strong commitment to results. Comfortable with a job that has a variety of tasks and is dynamic and changing. Proactive prospecting skills and can overcome objections; driven to establish relationships with new customers. Ability to communicate in a clear, logical manner in formal and informal situations. Proficiency in CRMs and sales tracking systems Hunters mindsetsomeone who thrives on pursuing new business, driving outbound sales, and generating qualified opportunities. Prospecting: Going on LinkedIn, Looking at Competitor data, grabbing contacts for the TM, may use technology like Apollo and LinkedIn Sales Navigator Partner closely with the Territory Manager to ensure a unified approach in managing customer relationships, pipeline development, and revenue growth. Maintain clear and consistent communication to align on sales strategies, customer needs, and market opportunities, fostering a seamless and collaborative partnership with the Territory Manager. Consistently meet and exceed key performance indicators (KPIs), including rental revenue, upfit revenue, and conversion rates, by actively managing customer accounts and identifying growth opportunities. Support the saturation and maturation of the customer base through strategic outreach, relationship management, and alignment with the Territory Manager to drive long-term success. Remote in the United States with some travel to trade shows, quarterly travel up to a week at a time, and sales meetingsNICE TO HAVE Rental and/or sales experience in the industry. Proficiency in , Apollo.io , LinkedIn Sales Navigator, Power BI, MS Dynamics, Chat GPT. Established relationships within the marketplace or territory. Motivated to grow into outside territory management position with relocation On Target Earnings: ($85,000)EMPLOYEE BENEFITSWellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, weve got you covered!Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipmentand much more!Profit SharingYour Success, rewarded: At PTR, we believe in sharing success. Our Profit-SharingComprehensive BenefitsStarting Day One:Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)401(k) matching & long-term financial planning Paid time off that lets you recharge Life, accidental death, and disability coverage Ongoing learning & development opportunitiesTraining, Growth & RecognitionWe partner with Predictive Index to better understand your strengths, ensuring tailored coaching, structured training, and career development. Performance and attitude evaluations every 6 months keep you on track for growth.Culture & ConnectionMore Than Just a JobAt PTR, we dont just build relationships with our customerswe build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:PTR Field Days & Team EventsThe Extra Mile Recognition ProgramPTR Text Alerts & Open CommunicationPremier Truck Rental Is an Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need support or accommodation due to a disability, contact us at PI6e547fa1c5-

Microsoft offered up a fairly light Patch Tuesday release this month, with 68 patches to Microsoft Windows and Microsoft Office. There were no updates for Exchange or SQL server and just two minor patches for Microsoft Edge. That said, two zero-day vulnerabilities (CVE-2025-33073 and CVE-2025-33053) have led to a “Patch Now” recommendation for both Windows and Office. (Developers can follow their usual release cadence with updates to Microsoft .NET and Visual Studio.) To help navigate these changes, the team from Readiness has provided auseful  infographic detailing the risks involved when deploying the latest updates. (More information about recent Patch Tuesday releases is available here.) Known issues Microsoft released a limited number of known issues for June, with a product-focused issue and a very minor display concern: Microsoft Excel: This a rare product level entry in the “known issues” category — an advisory that “square brackets” or [] are not supported in Excel filenames. An error is generated, advising the user to remove the offending characters. Windows 10: There are reports of blurry or unclear CJK (Chinese, Japanese, Korean) text when displayed at 96 DPI (100% scaling) in Chromium-based browsers such as Microsoft Edge and Google Chrome. This is a limited resource issue, as the font resolution in Windows 10 does not fully match the high-level resolution of the Noto font. Microsoft recommends changing the display scaling to 125% or 150% to improve clarity. Major revisions and mitigations Microsoft might have won an award for the shortest time between releasing an update and a revision with: CVE-2025-33073: Windows SMB Client Elevation of Privilege. Microsoft worked to address a vulnerability where improper access control in Windows SMB allows an attacker to elevate privileges over a network. This patch was revised on the same day as its initial release (and has been revised again for documentation purposes). Windows lifecycle and enforcement updates Microsoft did not release any enforcement updates for June. Each month, the Readiness team analyzes Microsoft’s latest updates and provides technically sound, actionable testing plans. While June’s release includes no stated functional changes, many foundational components across authentication, storage, networking, and user experience have been updated. For this testing guide, we grouped Microsoft’s updates by Windows feature and then accompanied the section with prescriptive test actions and rationale to help prioritize enterprise efforts. Core OS and UI compatibility Microsoft updated several core kernel drivers affecting Windows as a whole. This is a low-level system change and carries a high risk of compatibility and system issues. In addition, core Microsoft print libraries have been included in the update, requiring additional print testing in addition to the following recommendations: Run print operations from 32-bit applications on 64-bit Windows environments. Use different print drivers and configurations (e.g., local, networked). Observe printing from older productivity apps and virtual environments. Remote desktop and network connectivity This update could impact the reliability of remote access while broken DHCP-to-DNS integration can block device onboarding, and NAT misbehavior disrupts VPNs or site-to-site routing configurations. We recommend the following tests be performed: Create and reconnect Remote Desktop (RDP) sessions under varying network conditions. Confirm that DHCP-assigned IP addresses are correctly registered with DNS in AD-integrated environments. Test modifying NAT and routing settings in RRAS configurations and ensure that changes persist across reboots. Filesystem, SMB and storage Updates to the core Windows storage libraries affect nearly every command related to Microsoft Storage Spaces. A minor misalignment here can result in degraded clusters, orphaned volumes, or data loss in a failover scenario. These are high-priority components in modern data center and hybrid cloud infrastructure, with the following storage-related testing recommendations: Access file shares using server names, FQDNs, and IP addresses. Enable and validate encrypted and compressed file-share operations between clients and servers. Run tests that create, open, and read from system log files using various file and storage configurations. Validate core cluster storage management tasks, including creating and managing storage pools, tiers, and volumes. Test disk addition/removal, failover behaviors, and resiliency settings. Run system-level storage diagnostics across active and passive nodes in the cluster. Windows installer and recovery Microsoft delivered another update to the Windows Installer (MSI) application infrastructure. Broken or regressed Installer package MSI handling disrupts app deployment pipelines while putting core business applications at risk. We suggest the following tests for the latest changes to MSI Installer, Windows Recovery and Microsoft’s Virtualization Based Security (VBS): Perform installation, repair, and uninstallation of MSI Installer packages using standard enterprise deployment tools (e.g. Intune). Validate restore point behavior for points older than 60 days under varying virtualization-based security (VBS) settings. Check both client and server behaviors for allowed or blocked restores. We highly recommend prioritizing printer testing this month, then remote desktop deployment testing to ensure your core business applications install and uninstall as expected. Each month, we break down the update cycle into product families (as defined by Microsoft) with the following basic groupings:  Browsers (Microsoft IE and Edge); Microsoft Windows (both desktop and server); Microsoft Office; Microsoft Exchange and SQL Server;  Microsoft Developer Tools (Visual Studio and .NET); And Adobe (if you get this far). Browsers Microsoft delivered a very minor series of updates to Microsoft Edge. The  browser receives two Chrome patches (CVE-2025-5068 and CVE-2025-5419) where both updates are rated important. These low-profile changes can be added to your standard release calendar. Microsoft Windows Microsoft released five critical patches and (a smaller than usual) 40 patches rated important. This month the five critical Windows patches cover the following desktop and server vulnerabilities: Missing release of memory after effective lifetime in Windows Cryptographic Services (WCS) allows an unauthorized attacker to execute code over a network. Use after free in Windows Remote Desktop Services allows an unauthorized attacker to execute code over a network. Use after free in Windows KDC Proxy Service (KPSSVC) allows an unauthorized attacker to execute code over a network. Use of uninitialized resources in Windows Netlogon allows an unauthorized attacker to elevate privileges over a network. Unfortunately, CVE-2025-33073 has been reported as publicly disclosed while CVE-2025-33053 has been reported as exploited. Given these two zero-days, the Readiness recommends a “Patch Now” release schedule for your Windows updates. Microsoft Office Microsoft released five critical updates and a further 13 rated important for Office. The critical patches deal with memory related and “use after free” memory allocation issues affecting the entire platform. Due to the number and severity of these issues, we recommend a “Patch Now” schedule for Office for this Patch Tuesday release. Microsoft Exchange and SQL Server There are no updates for either Microsoft Exchange or SQL Server this month.  Developer tools There were only three low-level updates (product focused and rated important) released, affecting .NET and Visual Studio. Add these updates to your standard developer release schedule. Adobe (and 3rd party updates) Adobe has released (but Microsoft has not co-published) a single update to Adobe Acrobat (APSB25-57). There were two other non-Microsoft updated releases affecting the Chromium platform, which were covered in the Browser section above.

We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better.Image generated using ChatgptJam-packed decisionsImagine standing in a supermarket aisle in front of the jam section. How do you decide which jam to buy? You could go for your usual jam, or maybe this is your first time buying jam. Either way, a choice has to be made. Or does it?You may have seen the vast number of choices, gotten overwhelmed, and walked away. The same scenario was reflected in the findings of a 2000 study by Iyengar and Lepper that explored how the number of choice options can affect decision-making.Iyengar and Lepper set up two scenarios; the first customers in a random supermarket being offered 24 jams for a free tasting. In another, they were offered only 6. One would expect that the first scenario would see more sales. After all, more variety means a happier customer. However:Image created using CanvaWhile 60% of customers stopped by for a tasting, only 3% ended up making a purchase.On the other hand, when faced with 6 options, 40% of customers stopped by, but 30% of this number ended up making a purchase.The implications of the study were evident. While one may think that more choices are better when faced with the same, decision-makers prefer fewer.This phenomenon is known as the Paradox of Choice. More choice leads to less satisfaction because one gets overwhelmed.This analysis paralysis results from humans being cognitive misers that is decisions that require deeper thinking feel exhausting and like they come at a cognitive cost. In such scenarios, we tend not to make a choice or choose a default option. Even after a decision has been made, in many cases, regret or the thought of whether you have made the ‘right’ choice can linger.A sticky situationHowever, a 2010 meta-analysis by Benjamin Scheibehenne was unable to replicate the findings. Scheibehenne questioned whether it was choice overload or information overload that was the issue. Other researchers have argued that it is the lack of meaningful choice that affects satisfaction. Additionally, Barry Schwartz, a renowned psychologist and the author of the book ‘The Paradox of Choice: Why Less Is More,’ also later suggested that the paradox of choice diminishes in the presence of a person’s knowledge of the options and if the choices have been presented well.Does that mean the paradox of choice was an overhyped notion? I conducted a mini-study to test this hypothesis.From shelves to spreadsheets: testing the jam jar theoryI created a simple scatterplot in R using a publicly available dataset from the Brazilian e-commerce site Olist. Olist is Brazil’s largest department store on marketplaces. After delivery, customers are asked to fill out a satisfaction survey with a rating or comment option. I analysed the relationship between the number of distinct products in a category (choices) and the average customer review (satisfaction).Scatterplot generated in R using the Olist datasetBased on the almost horizontal regression line on the plot above, it is evident that more choice does not lead to more satisfaction. Furthermore, categories with fewer than 200 products tend to have average review scores between 4.0 and 4.3. Whereas, categories with more than 1,000 products do not have a higher average satisfaction score, with some even falling below 4.0. This suggests that more choices do not equal more satisfaction and could also reduce satisfaction levels.These findings support the Paradox of Choice, and the dataset helps bring theory into real-world commerce. A curation of lesser, well-presented, and differentiated options could lead to more customer satisfaction.Image created using CanvaFurthermore, the plot could help suggest a more nuanced perspective; people want more choices, as this gives them autonomy. However, beyond a certain point, excessive choice overwhelms rather than empowers, leaving people dissatisfied. Many product strategies reflect this insight: the goal is to inspire confident decision-making rather than limiting freedom. A powerful example of this shift in thinking comes from Apple’s history.Simple tastes, sweeter decisionsImage source: Apple InsiderIt was 1997, and Steve Jobs had just made his return to Apple. The company at the time offered 40 different products; however, its sales were declining. Jobs made one question the company’s mantra,“What are the four products we should be building?”The following year, Apple saw itself return to profitability after introducing the iMac G3. While its success can be attributed to the introduction of a new product line and increased efficiency, one cannot deny that the reduction in the product line simplified the decision-making process for its consumers.To this day, Apple continues to implement this strategy by having a few SKUs and confident defaults.Apple does not just sell premium products; it sells a premium decision-making experience by reducing friction in decision-making for the consumer.Furthermore, a 2015 study based on analyzing scenarios where fewer choice options led to increased sales found the following mitigating factors in buying choices:Time Pressure: Easier and quicker choices led to more sales.Complexity of options: The easier it was to understand what a product was, the better the outcome.Clarity of Preference: How easy it was to compare alternatives and the clarity of one’s preferences.Motivation to Optimize: Whether the consumer wanted to put in the effort to find the ‘best’ option.Picking the right spreadWhile the extent of the validity of the Paradox of Choice is up for debate, its impact cannot be denied. It is still a helpful model that can be used to drive sales and boost customer satisfaction. So, how can one use it as a part of your business’s strategy?Remember, what people want isn’t 50 good choices. They want one confident, easy-to-understand decision that they think they will not regret.Here are some common mistakes that confuse consumers and how you can apply the Jam Jar strategy to curate choices instead:Image is created using CanvaToo many choices lead to decision fatigue.Offering many SKU options usually causes customers to get overwhelmed. Instead, try curating 2–3 strong options that will cover the majority of their needs.2. Being dependent on the users to use filters and specificationsWhen users have to compare specifications themselves, they usually end up doing nothing. Instead, it is better to replace filters with clear labels like “Best for beginners” or “Best for oily skin.”3. Leaving users to make comparisons by themselvesToo many options can make users overwhelmed. Instead, offer default options to show what you recommend. This instills within them a sense of confidence when making the final decision.4. More transparency does not always mean more trustInformation overload never leads to conversions. Instead, create a thoughtful flow that guides the users to the right choices.5. Users do not aim for optimizationAssuming that users will weigh every detail before making a decision is not rooted in reality. In most cases, they will go with their gut. Instead, highlight emotional outcomes, benefits, and uses instead of numbers.6. Not onboarding users is a critical mistakeHoping that users will easily navigate a sea of products without guidance is unrealistic. Instead, use onboarding tools like starter kits, quizzes, or bundles that act as starting points.7. Variety for the sake of varietyUsers crave clarity more than they crave variety. Instead, focus on simplicity when it comes to differentiation.And lastly, remember that while the paradox of choice is a helpful tool in your business strategy arsenal, more choice is not inherently bad. It is the lack of structure in the decision-making process that is the problem. Clear framing will always make decision-making a seamless experience for both your consumers and your business.How jam jars explain Apple’s success was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.