At GTC Paris — held alongside VivaTech, Europe’s largest tech event — NVIDIA founder and CEO Jensen Huang delivered a clear message: Europe isn’t just adopting AI — it’s building it. “We now have a new industry, an AI industry, and it’s now part of the new infrastructure, called intelligence infrastructure, that will be used by every country, every society,” Huang said, addressing an audience gathered online and at the iconic Dôme de Paris. From exponential inference growth to quantum breakthroughs, and from infrastructure to industry, agentic AI to robotics, Huang outlined how the region is laying the groundwork for an AI-powered future. A New Industrial Revolution At the heart of this transformation, Huang explained, are systems like GB200 NVL72 — “one giant GPU” and NVIDIA’s most powerful AI platform yet — now in full production and powering everything from sovereign models to quantum computing. “This machine was designed to be a thinking machine, a thinking machine, in the sense that it reasons, it plans, it spends a lot of time talking to itself,” Huang said, walking the audience through the size and scale of these machines and their performance. At GTC Paris, Huang showed audience members the innards of some of NVIDIA’s latest hardware. There’s more coming, with Huang saying NVIDIA’s partners are now producing 1,000 GB200 systems a week, “and this is just the beginning.” He walked the audience through a range of available systems ranging from the tiny NVIDIA DGX Spark to rack-mounted RTX PRO Servers. Huang explained that NVIDIA is working to help countries use technologies like these to build both AI infrastructure — services built for third parties to use and innovate on — and AI factories, which companies build for their own use, to generate revenue. NVIDIA is partnering with European governments, telcos and cloud providers to deploy NVIDIA technologies across the region. NVIDIA is also expanding its network of technology centers across Europe — including new hubs in Finland, Germany, Spain, Italy and the U.K. — to accelerate skills development and quantum growth. Quantum Meets Classical Europe’s quantum ambitions just got a boost. The NVIDIA CUDA-Q platform is live on Denmark’s Gefion supercomputer, opening new possibilities for hybrid AI and quantum engineering. In addition, Huang announced that CUDA-Q is now available on NVIDIA Grace Blackwell systems. Across the continent, NVIDIA is partnering with supercomputing centers and quantum hardware builders to advance hybrid quantum-AI research and accelerate quantum error correction. “Quantum computing is reaching an inflection point,” Huang said. “We are within reach of being able to apply quantum computing, quantum classical computing, in areas that can solve some interesting problems in the coming years.” Sovereign Models, Smarter Agents European developers want more control over their models. Enter NVIDIA Nemotron, designed to help build large language models tuned to local needs. “And so now you know that you have access to an enhanced open model that is still open, that is top of the leader chart,” Huang said. These models will be coming to Perplexity, a reasoning search engine, enabling secure, multilingual AI deployment across Europe. “You can now ask and get questions answered in the language, in the culture, in the sensibility of your country,” Huang said. Huang explained how NVIDIA is helping countries across Europe build AI infrastructure. Every company will build its own agents, Huang said. To help create those agents, Huang introduced a suite of agentic AI blueprints, including an Agentic AI Safety blueprint for enterprises and governments. The new NVIDIA NeMo Agent toolkit and NVIDIA AI Blueprint for building data flywheels further accelerate the development of safe, high-performing AI agents. To help deploy these agents, NVIDIA is partnering with European governments, telcos and cloud providers to deploy the DGX Cloud Lepton platform across the region, providing instant access to accelerated computing capacity. “One model architecture, one deployment, and you can run it anywhere,” Huang said, adding that Lepton is now integrated with Hugging Face, giving developers direct access to global compute. The Industrial Cloud Goes Live AI isn’t just virtual. It’s powering physical systems, too, sparking a new industrial revolution. “We’re working on industrial AI with one company after another,” Huang said, describing work to build digital twins based on the NVIDIA Omniverse platform with companies across the continent. Huang explained that everything he showed during his keynote was “computer simulation, not animation” and that it looks beautiful because “it turns out the world is beautiful, and it turns out math is beautiful.” To further this work, Huang announced NVIDIA is launching the world’s first industrial AI cloud — to be built in Germany — to help Europe’s manufacturers simulate, automate and optimize at scale. “Soon, everything that moves will be robotic,” Huang said. “And the car is the next one.” NVIDIA DRIVE, NVIDIA’s full-stack AV platform, is now in production to accelerate the large-scale deployment of safe, intelligent transportation. And to show what’s coming next, Huang was joined on stage by Grek, a pint-sized robot, as Huang talked about how NVIDIA partnered with DeepMind and Disney to build Newton, the world’s most advanced physics training engine for robotics. The Next Wave The next wave of AI has begun — and it’s exponential, Huang explained. “We have physical robots, and we have information robots. We call them agents,” Huang said. “The technology necessary to teach a robot to manipulate, to simulate — and of course, the manifestation of an incredible robot — is now right in front of us.” This new era of AI is being driven by a surge in inference workloads. “The number of people using inference has gone from 8 million to 800 million — 100x in just a couple of years,” Huang said. To meet this demand, Huang emphasized the need for a new kind of computer: “We need a special computer designed for thinking, designed for reasoning. And that’s what Blackwell is — a thinking machine.” Huang and Grek, as he explained how AI is driving advancements in robotics. These Blackwell-powered systems will live in a new class of data centers — AI factories — built to generate tokens, the raw material of modern intelligence. “These AI factories are going to generate tokens,” Huang said, turning to Grek with a smile. “And these tokens are going to become your food, little Grek.” With that, the keynote closed on a bold vision: a future powered by sovereign infrastructure, agentic AI, robotics — and exponential inference — all built in partnership with Europe. Watch the NVIDIA GTC Paris keynote from Huang at VivaTech and explore GTC Paris sessions. #nvidia #ceo #drops #blueprint #europes

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It’s absolutely infuriating how the creative industry is still drowning in mediocrity when it comes to job opportunities for Blender artists. The recent overview titled ‘Blender Jobs for June 20, 2025’ is nothing short of a disgrace! What are we doing here? Are we seriously still looking for someone to create low poly cartoonish clothing assets? This is 2025, people! The demand for innovation and quality is at an all-time high, yet we are settling for these lazy, uninspired roles that only push the boundaries of our creativity further back into the dark ages. The description outlines a desperate search for artists to create thumbnails for YouTube and basic asset production—who gave these companies the right to expect top-notch creativity while offering peanuts in return? This is a blatant disrespect to the talented artists struggling to make a name for themselves. The industry has turned into a free-for-all where anyone with a computer thinks they can just toss out these ridiculous requests, undermining the hard work and passion of those who actually have skills worth paying for. “Stealth Startup” and “Pizza Party Productions”? Really? Is this some kind of joke? These names scream lack of professionalism and vision. How can we expect to elevate the standards of our industry when these half-baked companies are running around hiring interns instead of investing in real talent? It’s ludicrous! What’s next? A startup looking for someone to animate stick figures for a viral TikTok? Come on! Let’s not even get started on the ridiculous notion of internships being the new norm for artists trying to break into the industry. The term “3D Artist Intern” is a euphemism for “overworked and underpaid.” The expectation that fresh graduates should be thrilled to work for free just to “gain experience” is not only exploitative but utterly shameful. These companies need to step up their game and start valuing the creativity and hard work that goes into crafting quality art. Every time I scroll through these job postings, I feel my blood boil. Are we going to continue to allow this cycle of mediocrity to persist? It’s time for artists to take a stand and demand better. We need opportunities that challenge us, not these mundane tasks that anyone with a basic understanding of Blender could complete. We deserve to work in an environment that fosters creativity, innovation, and respect for our craft. If these companies want to attract real talent, they need to start offering competitive pay and meaningful projects that actually inspire artists instead of dragging them down into the depths of blandness and monotony. Wake up, industry! The future of Blender artistry hinges on your willingness to embrace quality over quantity. Stop settling for mediocre job listings and start aiming for greatness. #BlenderJobs #3DArtist #CreativityMatters #ArtIndustry #DemandBetter

show some love for the losers Delightfully irreverent Underdogs isn’t your parents’ nature docuseries Ryan Reynolds narrates NatGeo's new series highlighting nature's much less cool and majestic creatures Jennifer Ouellette – Jun 15, 2025 3:11 pm | 5 The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Narrator Ryan Reynolds celebrates nature's outcasts in the new NatGeo docuseries Underdogs. Most of us have seen a nature documentary or twoat some point in our lives, so it's a familiar format: sweeping majestic footage of impressively regal animals accompanied by reverently high-toned narration. Underdogs, a new docuseries from National Geographic, takes a decidedly different and unconventional approach. Narrated by with hilarious irreverence by Ryan Reynolds, the five-part series highlights nature's less cool and majestic creatures: the outcasts and benchwarmers, more noteworthy for their "unconventional hygiene choices" and "unsavory courtship rituals." It's like The Suicide Squad or Thunderbolts*, except these creatures actually exist. Per the official premise, "Underdogs features a range of never-before-filmed scenes, including the first time a film crew has ever entered a special cave in New Zealand—a huge cavern that glows brighter than a bachelor pad under a black light thanks to the glowing butts of millions of mucus-coated grubs. All over the world, overlooked superstars like this are out there 24/7, giving it maximum effort and keeping the natural world in working order for all those showboating polar bears, sharks and gorillas." It's rated PG-13 thanks to the odd bit of scatalogical humor and shots of Nature Sexy Time Each of the five episodes is built around a specific genre. "Superheroes" highlights the surprising superpowers of the honey badger, pistol shrimp, and the invisible glass frog, among others, augmented with comic book graphics; "Sexy Beasts" focuses on bizarre mating habits and follows the format of a romantic advice column; "Terrible Parents" highlights nature's worst practices, following the outline of a parenting guide; "Total Grossout" is exactly what it sounds like; and "The Unusual Suspects" is a heist tale, documenting the supposed efforts of a macaque to put together the ultimate team of masters of deception and disguise.  Green Day even wrote and recorded a special theme song for the opening credits. Co-creators Mark Linfield and Vanessa Berlowitz of Wildstar Films are longtime producers of award-winning wildlife films, most notably Frozen Planet, Planet Earth and David Attenborough's Life of Mammals—you know, the kind of prestige nature documentaries that have become a mainstay for National Geographic and the BBC, among others. They're justly proud of that work, but this time around the duo wanted to try something different. Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A fireworm is hit by a cavitation bubble shot from the claw of a pistol shrimp defending its home. National Geographic/Hugh Miller As it grows and molts, the mad hatterpillar stacks old head casings on top of its head. Scientists think it is used as a decoy against would-be predators and parasites, and when needed, it can also be used as a weapon. National Geographic/Katherine Hannaford Worst parents ever? A young barnacle goose chick prepares t make the 800-foot jump from its nest to the ground. National Geographic An adult pearlfish reverses into a sea cucumber's butt to hide. National Geographic A vulture sticks its head inside an elephant carcass to eat. National Geographic A manatee releases flatulence while swimming to lose the buoyancy build up of gas inside its stomach, and descend down the water column. National Geographic/Karl Davies "There is a sense after awhile that you're playing the same animals to the same people, and the shows are starting to look the same and so is your audience," Linfield told Ars. "We thought, okay, how can we do something absolutely the opposite? We've gone through our careers collecting stories of these weird and crazy creatures that don't end up in the script because they're not big or sexy and they live under a rock. But they often have the best life histories and the craziest superpowers." Case in point: the velvet worm featured in the "Superheroes" episode, which creeps up on unsuspecting prey before squirting disgusting slime all over their food.Once Linfield and Berlowitz decided to focus on nature's underdogs and to take a more humorous approach, Ryan Reynolds became their top choice for a narrator—the anti-Richard Attenborough. As luck would have it, the pair shared an agent with the mega-star. So even though they thought there was no way Reynolds would agree to the project, they put together a sizzle reel, complete with a "fake Canadian Ryan Reynolds sound-alike" doing the narration. Reynolds was on set when he received the reel, and loved it so much he recoded his own narration for the footage and sent it back. "From that moment he was in," said Linfield, and Wildstar Films worked closely with Reynolds and his company to develop the final series. "We've never worked that way on a series before, a joint collaboration from day one," Berlowitz admitted. But it worked: the end result strikes the perfect balance between scientific revelation and accurate natural history, and an edgy comic tone. That tone is quintessential Reynolds, and while he did mostly follow the script, Linfield and Berlowitz admit there was also a fair amount of improvisation—not all of it PG-13.  "What we hadn't appreciated is that he's an incredible improv performer," said Berlowitz. "He can't help himself. He gets into character and starts riffing off. There are some takes that we definitely couldn't use, that potentially would fit a slightly more Hulu audience."  Some of the ad-libs made it into the final episodes, however—like Reynolds describing an Aye-Aye as "if fear and panic had a baby and rolled it in dog hair"—even though it meant going back and doing a bit of recutting to get the new lines to fit. Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A male hippo sprays his feces at another male who is threatening to take over his patch. National Geographic A male proboscis monkey flaunts his large nose. The noses of these males are used to amplify their calls in the vast forest. National Geographic Dream girl: A blood-soaked female hyena looks across the African savanna. National Geographic A male bowerbird presents one of the finest items in his collection to a female in his bower. National Geographic The male nursery web spider presents his nuptial gift to the female. National Geographic Cue the Barry White mood music: Two leopard slugs suspend themselves on a rope of mucus as they entwine their bodies to mate with one another. National Geographic Despite their years of collective experience, Linfield and Berlowitz were initially skeptical when the crew told them about the pearl fish, which hides from predators in a sea cucumber's butt. "It had never been filmed so we said, 'You're going to have to prove it to us,'" said Berlowitz. "They came back with this fantastic, hilarious sequence of a pearl fish reverse parking [in a sea cucumber's anus)." The film crew experienced a few heart-pounding moments, most notably while filming the cliffside nests of barnacle geese for the "Terrible Parents" episode. A melting glacier caused a watery avalanche while the crew was filming the geese, and they had to quickly grab a few shots and run to safety. Less dramatic: cinematographer Tom Beldam had his smartphone stolen by a long-tailed macaque mere minutes after he finished capturing the animal on film. If all goes well and Underdogs finds its target audience, we may even get a follow-up. "We are slightly plowing new territory but the science is as true as it's ever been and the stories are good. That aspect of the natural history is still there," said Linfield. "I think what we really hope for is that people who don't normally watch natural history will watch it. If people have as much fun watching it as we had making it, then the metrics should be good enough for another season." Verdict: Underdogs is positively addictive; I binged all five episodes in a single day.Underdogs premieres June 15, 2025, at 9 PM/8 PM Central on National Geographicand will be available for streaming on Disney+ and Hulu the following day.  You should watch it, if only to get that second season. Jennifer Ouellette Senior Writer Jennifer Ouellette Senior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 5 Comments #delightfully #irreverent #underdogs #isnt #your

First Enchantment The Sims 4 Enchanted by Nature gets an official reveal trailer confirming that fairies are so back As promised, Maxis has dropped the first trailer for the next major expansion to The Sims 4, coming this July. Image credit: EA / Maxis News by Sherif Saed Contributing Editor Additional contributions by Rebecca Jones Published on June 12, 2025 Our first look at Enchanted by Nature, the new expansion coming to The Sims 4 next month, has officially arrived. Maxis and EA previously confirmed that the first trailer would be dropping today, before we get a deep look at gameplay on June 26. This is the game’s first major expansion since Businesses & Hobbies arrived in March, and as the name suggests, adds nature-inspired content. To see this content please enable targeting cookies. The major reveal, of course, is the long-anticipated return of fairies to The Sims, and it looks as though plenty of notes have been taken from their extremely well-received debut as a playable occult type back in The Sims 3. We all kind of saw that one coming though, since EA are surely too canny to blatantly tease Simmers with a popular returning feature only to pull the rug out. More unexpectedly, it seems that your Sims will soon be able to reject indoor life entirely by foraging for their meals, wild bathing, and sleeping out under the stars. All fun and games until they run afoul of one of several new and interesting ailments being introduced in the pack; fortunately, treating said ailments with traditional remedies also seems to have a big role to play as part of the new Apothecary... crafting type? Skill? Career? We'll surely find out more in that gameplay trailer, due out later this month. All of this takes place the new world of Innisgreen, which is partially inspired by Ireland, but only if you squint through a heavy layer of folklore and fantasy theming. It's definitely more Hobbiton than 21st century hometown for the most part, unless our Irish cousins have started living in whimsical treehouses and neglected to tell us; although one neighbourhood does seem to be based on the more down-to-earth setting of Cobh, County Cork — home of the famous "Deck of Cards" painted houses. To see this content please enable targeting cookies. Enchanted by Nature is part of a larger nature-themed season for The Sims 4. Though the expansion itself doesn’t arrive until July 10, the limited-time event, Nature’s Calling, kicks off June 24 to set the scene for what’s to come. Then, on July 1, the game’s next update will arrive, bringing with it more nature-themed skins and other customisation options. This is all part of The Sims 4’s June-August roadmap, which developer Maxis outlined just last week. The roadmap also revealed another major update is scheduled for August 19, itself adding even more customisation options to the game. Next up, of course, is the proper Enchanted by Nature gameplay reveal, which takes place just two weeks from now, on Thursday, June 26. #sims #enchanted #nature #gets #official

Pictured above: A dining room in Dallas, Texas, designed by Studio Thomas James.As you designa room at home, you may have specific ideas about the paint color, furniture placement, and even the lighting scheme your space requires to truly sing. But, if you're not also considering what type of rug will ground the entire look, this essential room-finishing touch may end up feeling like an afterthought. After all, one of the best ways to ensure your space looks expertly planned from top to bottom is to opt for a rug that can anchor the whole space—and, in many cases, that means a maximalist rug.A maximalist-style rug, or one that has a bold color, an abstract or asymmetrical pattern, an organic shape, distinctive pile texture, or unconventional application, offers a fresh answer to the perpetual design question, "What is this room missing?" Instead of defaulting to a neutral-colored, low-pile rug that goes largely unnoticed, a compelling case can be made for choosing a design that functions more as a tactile piece of art. Asha Chaudhary, the CEO of Jaipur, India-based rug brand Jaipur Living, has noticed many consumers moving away from "safe" interiors and embracing designs that pop with personality. "There’s a growing desire to design with individuality and soul. A vibrant or highly detailed rug can instantly transform a space by adding movement, contrast, and character, all in one single piece," she says.Ahead, we spoke to Chaudhary to get her essential tips for choosing the right maximalist rug for your design style, how to evaluate the construction of a piece, and even why you should think outside the box when it comes to the standard area rug shape. Turns out, this foundational mainstay can be a deeply personal expression of identity.Related StoriesWhen a Maximalist Rug Makes SenseJohn MerklAn outdoor lounge in Healdsburg, California, designed by Sheldon Harte.As you might imagine, integrating a maximalist rug into an existing aesthetic isn't about making a one-to-one swap. You'll want to refine your overall approach and potentially tweak elements of the room already in place, too."I like to think about rugs this way: Sometimes they play a supporting role, and other times, they’re the hero of the room," Chaudhary says. "Statement rugs are designed to stand out. They tell stories, stir emotion, and ground a space the way a bold piece of art would."In Chaudhary's work with interior designers who are selecting rugs for clients' high-end homes, she's noticed that tastes have recently swung toward a more maximalist ethos."Designers are leaning into expression and individuality," she says. "There’s growing interest in bold patterns, asymmetry, and designs that reflect the hand of the maker. Color-wise, we’re seeing more adventurous palettes: think jades, bordeauxes, and terracottas. And there’s a strong desire for rugs that feel personal, like they carry a story or a memory." Jaipur LivingJaipur Living’s Manchaha rugs are one-of-a-kind, hand-knotted pieces woven from upcycled hand-spun yarn that follow a freeform design of the artisan’s choosing.Jaipur LivingJaipur Living is uniquely positioned to fulfill the need for one-of-a-kind rugs that are not just visually striking within a space, but deeply meaningful as well. The brand's Manchaha collectioncomprises rugs made of upcycled yarn, each hand-knotted by rural Indian artisans in freeform shapes that capture the imagination."Each piece is designed from the heart of the artisan, with no predetermined pattern, just emotion, inspiration, and memory woven together by hand. What excites me most is this shift away from perfection and toward beauty that feels lived-in, layered, and real," she adds.There’s a strong desire for rugs that feel personal, like they carry a story or a memory.Related StoryHow to Choose the Right Maximalist RugBrittany AmbridgeDesign firm Drake/Anderson reimagined this Greenwich, Connecticut, living room. Good news for those who are taking a slow-decorating approach with their home: Finding the right maximalist rug for your space means looking at the big picture first."Most shoppers start with size and color, but the first question should really be, 'How will this space be used?' That answer guides everything—material, construction, and investment," says Chaudhary.Are you styling an off-limits living room or a lively family den where guests may occasionally wander in with shoes on? In considering your materials, you may want to opt for a performance-fabric rug for areas subject to frequent wear and tear, but Chaudhary has a clear favorite for nearly all other spaces. "Wool is the gold standard. It’s naturally resilient, stain-resistant, and has excellent bounce-back, meaning it recovers well from foot traffic and furniture impressions," she says. "It’s also moisture-wicking and insulating, making it an ideal choice for both comfort and durability."As far as construction goes, Chaudhary breaks down the most widely available options on the market: A hand-knotted rug, crafted by tying individual knots, is the most durable construction and can last decades, even with daily use.Hand-tufted rugs offer a beautiful look at a more accessible price point, but typically won’t have the same lifespan. Power-loomed rugs can be a great solution for high-traffic areas when made with quality materials. Though they fall at the higher end of the price spectrum, hand-knotted rugs aren't meant to be untouchable—after all, their quality construction helps ensure that they can stand up to minor mishaps in day-to-day living. This can shift your appreciation of a rug from a humble underfoot accent to a long-lasting art piece worthy of care and intentional restoration when the time comes. "Understanding these distinctions helps consumers make smarter, more lasting investments for their homes," Chaudhary says. Related StoryOpting for Unconventional Applications Lesley UnruhSarah Vaile designed this vibrant vestibule in Chicago, Illinois.Maximalist rugs encompass an impressively broad category, and even if you already have an area rug rolled out that you're happy with, there are alternative shapes you can choose, or ways in which they can imbue creative expression far beyond the floor."I’ve seen some incredibly beautiful applications of rugs as wall art. Especially when it comes to smaller or one-of-a-kind pieces, hanging them allows people to appreciate the detail, texture, and artistry at eye level," says Chaudhary. "Some designers have also used narrow runners as table coverings or layered over larger textiles for added dimension."Another interesting facet of maximalist rugs is that you can think outside the rectangle in terms of silhouette."We’re seeing more interest in irregular rug shapes, think soft ovals, curves, even asymmetrical outlines," says Chaudhary. "Clients are designing with more fluidity and movement in mind, especially in open-plan spaces. Extra-long runners, oversized circles, and multi-shape layouts are also trending."Ultimately, the best maximalist rug for you is one that meets your home's needs while highlighting your personal style. In spaces where dramatic light fixtures or punchy paint colors aren't practical or allowed, a statement-making rug is the ideal solution. While trends will continue to evolve, honing in on a unique—even tailor-made—design will help ensure aesthetic longevity. Follow House Beautiful on Instagram and TikTok. #this #unexpected #rug #trend #taking

Who knows where branding will go in the future? However, for many of us working in the creative industries, it's our job to know. So it's something we need to start talking about, and Frontify Futures wants to be the platform where that conversation unfolds. This ambitious new thought leadership initiative from Frontify brings together an extraordinary coalition of voices—CMOs who've scaled global brands, creative leaders reimagining possibilities, strategy directors pioneering new approaches, and cultural forecasters mapping emerging opportunities—to explore how effectiveness, innovation, and scale will shape tomorrow's brand-building landscape. But Frontify Futures isn't just another content platform. Excitingly, from a design perspective, it's also a living experiment in what brand identity can become when technology meets craft, when systems embrace chaos, and when the future itself becomes a design material. Endless variation What makes Frontify Futures' typography unique isn't just its custom foundation: it's how that foundation enables endless variation and evolution. This was primarily achieved, reveals developer and digital art director Daniel Powell, by building bespoke tools for the project. "Rather than rely solely on streamlined tools built for speed and production, we started building our own," he explains. "The first was a node-based design tool that takes our custom Frame and Hairline fonts as a base and uses them as the foundations for our type generator. With it, we can generate unique type variations for each content strand—each article, even—and create both static and animated type, exportable as video or rendered live in the browser." Each of these tools included what Daniel calls a "chaos element: a small but intentional glitch in the system. A microstatement about the nature of the future: that it can be anticipated but never fully known. It's our way of keeping gesture alive inside the system." One of the clearest examples of this is the colour palette generator. "It samples from a dynamic photo grid tied to a rotating colour wheel that completes one full revolution per year," Daniel explains. "But here's the twist: wind speed and direction in St. Gallen, Switzerland—Frontify's HQ—nudges the wheel unpredictably off-centre. It's a subtle, living mechanic; each article contains a log of the wind data in its code as a kind of Easter Egg." Another favourite of Daniel's—yet to be released—is an expanded version of Conway's Game of Life. "It's been running continuously for over a month now, evolving patterns used in one of the content strand headers," he reveals. "The designer becomes a kind of photographer, capturing moments from a petri dish of generative motion." Core Philosophy In developing this unique identity, two phrases stood out to Daniel as guiding lights from the outset. The first was, 'We will show, not tell.' "This became the foundation for how we approached the identity," recalls Daniel. "It had to feel like a playground: open, experimental, and fluid. Not overly precious or prescriptive. A system the Frontify team could truly own, shape, and evolve. A platform, not a final product. A foundation, just as the future is always built on the past." The second guiding phrase, pulled directly from Frontify's rebrand materials, felt like "a call to action," says Daniel. "'Gestural and geometric. Human and machine. Art and science.' It's a tension that feels especially relevant in the creative industries today. As technology accelerates, we ask ourselves: how do we still hold onto our craft? What does it mean to be expressive in an increasingly systemised world?" Stripped back and skeletal typography The identity that Daniel and his team created reflects these themes through typography that literally embodies the platform's core philosophy. It really started from this idea of the past being built upon the 'foundations' of the past," he explains. "At the time Frontify Futures was being created, Frontify itself was going through a rebrand. With that, they'd started using a new variable typeface called Cranny, a custom cut of Azurio by Narrow Type." Daniel's team took Cranny and "pushed it into a stripped-back and almost skeletal take". The result was Crany-Frame and Crany-Hairline. "These fonts then served as our base scaffolding," he continues. "They were never seen in design, but instead, we applied decoration them to produce new typefaces for each content strand, giving the identity the space to grow and allow new ideas and shapes to form." As Daniel saw it, the demands on the typeface were pretty simple. "It needed to set an atmosphere. We needed it needed to feel alive. We wanted it to be something shifting and repositioning. And so, while we have a bunch of static cuts of each base style, we rarely use them; the typefaces you see on the website and social only exist at the moment as a string of parameters to create a general style that we use to create live animating versions of the font generated on the fly." In addition to setting the atmosphere, it needed to be extremely flexible and feature live inputs, as a significant part of the branding is about the unpredictability of the future. "So Daniel's team built in those aforementioned "chaos moments where everything from user interaction to live windspeeds can affect the font." Design Process The process of creating the typefaces is a fascinating one. "We started by working with the custom cut of Azuriofrom Narrow Type. We then redrew it to take inspiration from how a frame and a hairline could be produced from this original cut. From there, we built a type generation tool that uses them as a base. "It's a custom node-based system that lets us really get in there and play with the overlays for everything from grid-sizing, shapes and timing for the animation," he outlines. "We used this tool to design the variants for different content strands. We weren't just designing letterforms; we were designing a comprehensive toolset that could evolve in tandem with the content. "That became a big part of the process: designing systems that designers could actually use, not just look at; again, it was a wider conversation and concept around the future and how designers and machines can work together." In short, the evolution of the typeface system reflects the platform's broader commitment to continuous growth and adaptation." The whole idea was to make something open enough to keep building on," Daniel stresses. "We've already got tools in place to generate new weights, shapes and animated variants, and the tool itself still has a ton of unused functionality. "I can see that growing as new content strands emerge; we'll keep adapting the type with them," he adds. "It's less about version numbers and more about ongoing movement. The system's alive; that's the point. A provocation for the industry In this context, the Frontify Futures identity represents more than smart visual branding; it's also a manifesto for how creative systems might evolve in an age of increasing automation and systematisation. By building unpredictability into their tools, embracing the tension between human craft and machine precision, and creating systems that grow and adapt rather than merely scale, Daniel and the Frontify team have created something that feels genuinely forward-looking. For creatives grappling with similar questions about the future of their craft, Frontify Futures offers both inspiration and practical demonstration. It shows how brands can remain human while embracing technological capability, how systems can be both consistent and surprising, and how the future itself can become a creative medium. This clever approach suggests that the future of branding lies not in choosing between human creativity and systematic efficiency but in finding new ways to make them work together, creating something neither could achieve alone. #inside #thinking #behind #frontify #futures039

Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement

The Secure Government EmailCommon Implementation Framework New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service.  Key Takeaways All NZ government agencies must comply with new email security requirements by October 2025. The new framework strengthens trust and security in government communications by preventing spoofing and phishing. The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls. EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting. Start a Free Trial What is the Secure Government Email Common Implementation Framework? The Secure Government EmailCommon Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service. Why is New Zealand Implementing New Government Email Security Standards? The framework was developed by New Zealand’s Department of Internal Affairsas part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name Systemto enable the retirement of the legacy SEEMail service and provide: Encryption for transmission security Digital signing for message integrity Basic non-repudiationDomain spoofing protection These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications. What Email Security Technologies Are Required by the New NZ SGE Framework? The SGE Framework outlines the following key technologies that agencies must implement: TLS 1.2 or higher with implicit TLS enforced TLS-RPTSPFDKIMDMARCwith reporting MTA-STSData Loss Prevention controls These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks. Get in touch When Do NZ Government Agencies Need to Comply with this Framework? All New Zealand government agencies are expected to fully implement the Secure Government EmailCommon Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline. The All of Government Secure Email Common Implementation Framework v1.0 What are the Mandated Requirements for Domains? Below are the exact requirements for all email-enabled domains under the new framework. ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manualand Protective Security Requirements. Compliance Monitoring and Reporting The All of Government Service Deliveryteam will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies.  Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually. Deployment Checklist for NZ Government Compliance Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT SPF with -all DKIM on all outbound email DMARC p=reject  adkim=s where suitable For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict Compliance dashboard Inbound DMARC evaluation enforced DLP aligned with NZISM Start a Free Trial How EasyDMARC Can Help Government Agencies Comply EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance. 1. TLS-RPT / MTA-STS audit EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures. Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks. As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources. 2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation. Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports. Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues. 3. DKIM on all outbound email DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases. As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly. If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface. EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs.  Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements. If you’re using a dedicated MTA, DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS. 4. DMARC p=reject rollout As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated.  This phased approach ensures full protection against domain spoofing without risking legitimate email delivery. 5. adkim Strict Alignment Check This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender. 6. Securing Non-Email Enabled Domains The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record. Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”. • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”. EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject. 7. Compliance Dashboard Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework. 8. Inbound DMARC Evaluation Enforced You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails. However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender. If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change. 9. Data Loss Prevention Aligned with NZISM The New Zealand Information Security Manualis the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention, which must be followed to be aligned with the SEG. Need Help Setting up SPF and DKIM for your Email Provider? Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients. Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs. Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider. Here are our step-by-step guides for the most common platforms: Google Workspace Microsoft 365 These guides will help ensure your DNS records are configured correctly as part of the Secure Government EmailFramework rollout. Meet New Government Email Security Standards With EasyDMARC New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail. #new #zealands #email #security #requirements

Big and Small Underwater Faces — 3rd Place. Trips to the Antarctic Peninsula always yield amazing encounters with leopard seals. Boldly approaching me and baring his teeth, this individual was keen to point out that this part of Antarctica was his territory. This picture was shot at dusk, resulting in the rather moody atmosphere.   Credit: Lars von Ritter Zahony/ World Ocean’s Day Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. The striking eye of a humpback whale named Sweet Girl peers at the camera. Just four days later, she would be dead, hit by a speeding boat and one of the 20,000 whales killed by ship strikes each year. Photographer Rachel Moore’s captivating imageof Sweet Girl earned top honors at the 2025 United Nations World Oceans Day Photo Competition. Wonder: Sustaining What Sustains Us — WinnerThis photo, taken in Mo’orea, French Polynesia in 2024, captures the eye of a humpback whale named Sweet Girl, just days before her tragic death. Four days after I captured this intimate moment, she was struck and killed by a fast-moving ship. Her death serves as a heartbreaking reminder of the 20,000 whales lost to ship strikes every year. We are using her story to advocate for stronger protections, petitioning for stricter speed laws around Tahiti and Mo’orea during whale season. I hope Sweet Girl’s legacy will spark real change to protect these incredible animals and prevent further senseless loss.Credit: Rachel Moore/ United Nations World Oceans Day www.unworldoceansday.org Now in its twelfth year, the competition coordinated in collaboration between the UN Division for Ocean Affairs and the Law of the Sea, DivePhotoGuide, Oceanic Global, and  the Intergovernmental Oceanographic Commission of UNESCO. Each year, thousands of underwater photographers submit images that judges award prizes for across four categories: Big and Small Underwater Faces, Underwater Seascapes, Above Water Seascapes, and Wonder: Sustaining What Sustains Us. This year’s winning images include a curious leopard seal, a swarm of jellyfish, and a very grumpy looking Japanese warbonnet. Given our oceans’ perilous state, all competition participants were required to sign a charter of 14 commitments regarding ethics in photography. Underwater Seascapes — Honorable MentionWith only orcas as their natural predators, leopard seals are Antarctica’s most versatile hunters, preying on everything from fish and cephalopods to penguins and other seals. Gentoo penguins are a favored menu item, and leopard seals can be observed patrolling the waters around their colonies. For this shot, I used a split image to capture both worlds: the gentoo penguin colony in the background with the leopard seal on the hunt in the foreground.Credit: Lars von Ritter Zahony/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes – WinnerA serene lake cradled by arid dunes, where a gentle stream breathes life into the heart of Mother Earth’s creation: Captured from an airplane, this image reveals the powerful contrasts and hidden beauty where land and ocean meet, reminding us that the ocean is the source of all life and that everything in nature is deeply connected. The location is a remote stretch of coastline near Shark Bay, Western Australia.Credit: Leander Nardin/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — 3rd PlaceParadise Harbour is one of the most beautiful places on the Antarctic Peninsula. When I visited, the sea was extremely calm, and I was lucky enough to witness a wonderfully clear reflection of the Suárez Glacierin the water. The only problem was the waves created by our speedboat, and the only way to capture the perfect reflection was to lie on the bottom of the boat while it moved towards the glacier.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 3rd Place“La Rapadura” is a natural hidden treasure on the northern coast of Tenerife, in the Spanish territory of the Canary Islands. Only discovered in 1996, it is one of the most astonishing underwater landscapes in the world, consistently ranking among the planet’s best dive sites. These towering columns of basalt are the result of volcanic processes that occurred between 500,000 and a million years ago. The formation was created when a basaltic lava flow reached the ocean, where, upon cooling and solidifying, it contracted, creating natural structures often compared to the pipes of church organs. Located in a region where marine life has been impacted by once common illegal fishing practices, this stunning natural monument has both geological and ecological value, and scientists and underwater photographers are advocating for its protection.Credit: Pedro Carrillo/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — WinnerThis year, I had the incredible opportunity to visit a jellyfish lake during a liveaboard trip around southern Raja Ampat, Indonesia. Being surrounded by millions of jellyfish, which have evolved to lose their stinging ability due to the absence of predators, was one of the most breathtaking experiences I’ve ever had.Credit: Dani Escayola/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 2nd PlaceThis shot captures a school of rays resting at a cleaning station in Mauritius, where strong currents once attracted them regularly. Some rays grew accustomed to divers, allowing close encounters like this. Sadly, after the severe bleaching that the reefs here suffered last year, such gatherings have become rare, and I fear I may not witness this again at the same spot.Credit: Gerald Rambert/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 3rd PlaceShot in Cuba’s Jardines de la Reina—a protected shark sanctuary—this image captures a Caribbean reef shark weaving through a group of silky sharks near the surface. Using a slow shutter and strobes as the shark pivoted sharply, the motion blurred into a wave-like arc across its head, lit by the golden hues of sunset. The abundance and behavior of sharks here is a living symbol of what protected oceans can look like.Credit: Steven Lopez/ United Nations World Oceans Day www.unworldoceansday.org  Above Water Seascapes — 2nd PlaceNorthern gannetssoar above the dramatic cliffs of Scotland’s Hermaness National Nature Reserve, their sleek white bodies and black-tipped wings slicing through the Shetland winds. These seabirds, the largest in the North Atlantic, are renowned for their striking plunge-dives, reaching speeds up to 100 kphas they hunt for fish beneath the waves. The cliffs of Hermaness provide ideal nesting sites, with updrafts aiding their take-offs and landings. Each spring, thousands return to this rugged coastline, forming one of the UK’s most significant gannet colonies. It was a major challenge to take photos at the edge of these cliffs at almost 200 meterswith the winds up to 30 kph.Credit: Nur Tucker/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — Honorable MentionA South Atlantic swell breaks on the Dungeons Reef off the Cape Peninsula, South Africa, shot while photographing a big-wave surf session in October 2017. It’s the crescendoing sounds of these breaking swells that always amazes me.Credit: Ken Findlay/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — Honorable MentionHumpback whales in their thousands migrate along the Ningaloo Reef in Western Australia every year on the way to and from their calving grounds. In four seasons of swimming with them on the reef here, this is the only encounter I’ve had like this one. This pair of huge adult whales repeatedly spy-hopped alongside us, seeking to interact with and investigate us, leaving me completely breathless. The female in the foreground was much more confident than the male behind and would constantly make close approaches, whilst the male hung back a little, still interested but shy. After more than 10 years working with wildlife in the water, this was one of the best experiences of my life.Credit: Ollie Clarke/ United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces — 2nd PlaceOn one of my many blackwater dives in Anilao, in the Philippines, my guide and I spotted something moving erratically at a depth of around 20 meters, about 10 to 15 centimeters in size. We quickly realized that it was a rare blanket octopus. As we approached, it opened up its beautiful blanket, revealing its multicolored mantle. I managed to take a few shots before it went on its way. I felt truly privileged to have captured this fascinating deep-sea cephalopod. Among its many unique characteristics, this species exhibits some of the most extreme sexual size-dimorphism in nature, with females weighing up to 40,000 times more than males.Credit: Giacomo Marchione/ United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces – WinnerThis photo of a Japanese warbonnetwas captured in the Sea of Japan, about 50 milessouthwest of Vladivostok, Russia. I found the ornate fish at a depth of about 30 meters, under the stern of a shipwreck. This species does not appear to be afraid of divers—on the contrary, it seems to enjoy the attention—and it even tried to sit on the dome port of my camera.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 2nd PlaceA juvenile pinnate batfishcaptured with a slow shutter speed, a snooted light, and deliberate camera panning to create a sense of motion and drama. Juvenile pinnate batfish are known for their striking black bodies outlined in vibrant orange—a coloration they lose within just a few months as they mature. I encountered this restless subject in the tropical waters of Indonesia’s Lembeh Strait. Capturing this image took patience and persistence over two dives, as these active young fish constantly dart for cover in crevices, making the shot particularly challenging.Credit: Luis Arpa/ United Nations World Oceans Day www.unworldoceansday.org #riveting #images #world #oceans #dayphoto