• AI, Meta, Llama, open source, cybersecurity, protection tools, information security, threat protection, artificial intelligence

    ## Introduction

    In a world where artificial intelligence is becoming increasingly prevalent, the importance of cybersecurity cannot be overstated. Meta, the parent company of Facebook, is making strides in this domain. Recently, the company announced the release of a new suite of open-source tools aimed at bolstering the security of its Llama models. This initiative r...
    AI, Meta, Llama, open source, cybersecurity, protection tools, information security, threat protection, artificial intelligence ## Introduction In a world where artificial intelligence is becoming increasingly prevalent, the importance of cybersecurity cannot be overstated. Meta, the parent company of Facebook, is making strides in this domain. Recently, the company announced the release of a new suite of open-source tools aimed at bolstering the security of its Llama models. This initiative r...
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  • Ankur Kothari Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns.
    But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic.
    This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results.
    Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.

     
    Ankur Kothari Q&A Interview
    1. What types of customer engagement data are most valuable for making strategic business decisions?
    Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns.
    Second would be demographic information: age, location, income, and other relevant personal characteristics.
    Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews.
    Fourth would be the customer journey data.

    We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data.

    2. How do you distinguish between data that is actionable versus data that is just noise?
    First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance.
    Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in.

    You also want to make sure that there is consistency across sources.
    Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory.
    Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy.

    By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions.

    3. How can customer engagement data be used to identify and prioritize new business opportunities?
    First, it helps us to uncover unmet needs.

    By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points.

    Second would be identifying emerging needs.
    Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly.
    Third would be segmentation analysis.
    Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies.
    Last is to build competitive differentiation.

    Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions.

    4. Can you share an example of where data insights directly influenced a critical decision?
    I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings.
    We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms.
    That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs.

    That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial.

    5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time?
    When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences.
    We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments.
    Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content.

    With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns.

    6. How are you doing the 1:1 personalization?
    We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer.
    So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer.
    That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience.

    We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers.

    7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service?
    Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved.
    The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments.

    Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention.

    So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization.

    8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights?
    I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights.

    Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement.

    Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant.
    As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively.
    So there’s a lack of understanding of marketing and sales as domains.
    It’s a huge effort and can take a lot of investment.

    Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing.

    9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data?
    If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge.
    Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side.

    Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important.

    10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before?
    First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do.
    And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations.
    The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it.

    Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one.

    11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations?
    We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI.
    We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals.

    We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization.

    12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data?
    I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points.
    Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us.
    We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels.
    Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms.

    Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps.

    13. How do you ensure data quality and consistency across multiple channels to make these informed decisions?
    We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies.
    While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing.
    We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats.

    On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically.

    14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years?
    The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices.
    Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities.
    We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases.
    As the world is collecting more data, privacy concerns and regulations come into play.
    I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies.
    And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture.

    So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.

     
    This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #ankur #kothari #qampampa #customer #engagement
    Ankur Kothari Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement
    Ankur Kothari Q&A: Customer Engagement Book Interview
    www.moengage.com
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question (and many others), we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
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  • This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More

    Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters arestronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magalaare easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break,Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More
    #this #week039s #tips #helldivers #monster
    This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More
    Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters arestronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magalaare easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break,Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More #this #week039s #tips #helldivers #monster
    This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More
    kotaku.com
    Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters are (usually) stronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magala (and especially its Tempered version) are easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break, (a break in which you were likely playing Path of Exile 2, right? I know I wasn’t alone in farming Exalted Orbs!) Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More
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  • Venice Biennale 2025 round-up: what else to see?

    This edition of the Venice Biennale includes 65 national pavilions, 11 collateral events, and over 750 participants in the international exhibition curated by Italian architect and engineer Carlo Ratti.
    Entitled Intelligens: Natural Artificial Collective, its stated aim is to make Venice a ‘living laboratory’. But Ratti’s exhibition in the Arsenale has been hit by mixed reviews. The AJ’s Rob Wilson described it as ‘a bit of a confusing mess’, while other media outlets have called the robot-heavy exhibit of future-facing building-focused solutions to the climate crisis a ‘tech-bro fever dream’ and a ‘mind-boggling rollercoaster’ to mention a few.
    It is a distinct shift away from the biennale of two years ago twhen Ghanaian-Scottish architect Lesley Lokko curated the main exhibitions, including 89 participants – of which more than half were from Africa or the African diaspora – in a convincing reset of the architectural conversation.Advertisement

    This year’s National Pavilions and collateral exhibits, by contrast, have tackled the largest themes in architecture and the world right now in a less constrained way than the main exhibitions. The exhibits are radical and work as a useful gauge for understanding what’s important in each country: decarbonisation, climate resilience, the reconstruction of Gaza, and an issue more prevalent in politics closer to home: gender wars.
    What's not to miss in the Giardini?
    British PavilionUK Pavilion
    The British Pavilion this year, which won a special mention from the Venetian jury, is housing a show by a British-Kenyan collab titled GBR – Geology of Britannic Repair. In it, the curators explore the links between colonialism, the built environment and geological extraction.
    Focusing on the Rift Valley, which runs from east Africa to the Middle East, including Palestine, the exhibition was curated by the Nairobi-based studio cave_bureau, UK-based curator, writer and Farrell Centre director Owen Hopkins and Queen Mary University professor Kathryn Yusoff.
    The pavilion’s façade is cloaked by a beaded veil of agricultural waste briquettes and clay and glass beads, produced in Kenya and India, echoing both Maasai practices and beads once made on Venice’s Murano, as currency for the exchange of metals, minerals and slaves.
    The pavilion’s six gallery spaces include multisensory installations such as the Earth Compass, a series of celestial maps connecting London and Nairobi; the Rift Room, tracing one of humans’ earliest migration routes; and the Shimoni Slave Cave, featuring a large-scale bronze cast of a valley cave historically used as a holding pen for enslaved people.Advertisement

    The show also includes Objects of Repair, a project by design-led research group Palestine Regeneration Team, looking at how salvaged materials could help rebuild war-torn Gaza, the only exhibit anywhere in the Biennale that tackled the reconstruction of Gaza face-on – doing so impressively, both politically and sensitively. here.
    Danish PavilionDemark Pavilion
    A firm favourite by most this year, the Danish exhibition Build of Site, curated by Søren Pihlmann of Pihlmann Architects, transforms the pavilion, which requires renovation anyway, into both a renovation site and archive of materials.
    Clever, simple and very methodical, the building is being both renewed while at the same time showcasing innovative methods to reuse surplus materials uncovered during the construction process – as an alternative to using new resources to build a temporary exhibition.
    The renovation of the 1950s Peter Koch-designed section of the pavilion began in December 2024 and will be completed following the biennale, having been suspended for its duration. On display are archetypal elements including podiums, ramps, benches and tables – all constructed from the surplus materials unearthed during the renovation, such as wood, limestone, concrete, stone, sand, silt and clay.
    Belgian PavilionBelgium Pavilion
    If you need a relaxing break from the intensity of the biennale, then the oldest national pavilion in the Giardini is the one for you. Belgium’s Building Biospheres: A New Alliance between Nature and Architecture brings ‘plant intelligence’ to the fore.
    Commissioned by the Flanders Architecture Institute and curated by landscape architect Bas Smets and neurobiologist Stefano Mancuso, the exhibit investigates how the natural ‘intelligence’ of plants can be used to produce an indoor climate – elevating the role of landscape design and calling for it to no longer serve as a backdrop for architecture.
    Inside, more than 200 plants occupy the central area beneath the skylight, becoming the pavilion’s centrepiece, with the rear space visualising ‘real-time’ data on the prototype’s climate control performance.
    Spanish PavilionSpain Pavilion
    One for the pure architecture lovers out there, models, installations, photographs and timber structures fill the Spanish Pavilion in abundance. Neatly curated by architects Roi Salgueiro Barrio and Manuel Bouzas Barcala, Internalities shows a series of existing and research projects that have contributed to decarbonising construction in Spain.
    The outcome? An extensive collection of work exploring the use of very local and very specific regenerative and low-carbon construction and materials – including stone, wood and soil. The joy of this pavilion comes from the 16 beautiful timber frames constructed from wood from communal forests in Galicia.
    Polish PavilionPoland Pavilion
    Poland’s pavilion was like Marmite this year. Some loved its playful approach while others found it silly. Lares and Penates, taking its name from ancient Roman deities of protection, has been curated by Aleksandra Kędziorek and looks at what it means and takes to have a sense of security in architecture.
    Speaking to many different anxieties, it refers to the unspoken assumption of treating architecture as a safe haven against the elements, catastrophes and wars – showcasing and elevating the mundane solutions and signage derived from building, fire and health regulations. The highlight? An ornate niche decorated with tiles and stones just for … a fire extinguisher.
    Dutch PavilionNetherlands Pavilion
    Punchy and straight to the point, SIDELINED: A Space to Rethink Togetherness takes sports as a lens for looking at how spatial design can both reveal and disrupt the often-exclusionary dynamics of everyday environments. Within the pavilion, the exhibit looks beyond the large-scale arena of the stadium and gymnasium to investigate the more localised and intimate context of the sports bar, as well as three alternative sports – a site of both social production and identity formation – as a metaphor for uniting diverse communities.
    The pavilion-turned-sports bar, designed by Koos Breen and Jeannette Slütter and inspired by Asger Jorn’s three-sided sports field, is a space for fluidity and experimentation where binary oppositions, social hierarchies and cultural values are contested and reshaped – complete with jerseys and football scarfsworn by players in the alternative Anonymous Allyship aligning the walls. Read Derin Fadina’s review for the AJ here.
    Performance inside the Nordic Countries PavilionNordic Countries Pavilion
    Probably the most impactful national pavilion this year, the Nordic Countries have presented an installation with performance work. Curated by Kaisa Karvinen, Industry Muscle: Five Scores for Architecture continues Finnish artist Teo Ala-Ruona’s work on trans embodiment and ecology by considering the trans body as a lens through which to examine modern architecture and the built environment.
    The three-day exhibition opening featured a two-hour performance each day with Ala-Ruona and his troupe crawling, climbing and writhing around the space, creating a bodily dialogue with the installations and pavilion building itself, which was designed by celebrated Modernist architect Sverre Fehn.
    The American pavilion next door, loudlyturns its back on what’s going on in its own country by just celebrating the apathetical porch, making the Nordic Countries seem even more relevant in this crucial time. Read Derin Fadina’s review for the AJ here.
    German PavilionGermany Pavilion
    An exhibit certainly grabbing the issue of climate change by its neck is the German contribution, Stresstest. Curated by Nicola Borgmann, Elisabeth Endres, Gabriele G Kiefer and Daniele Santucci, the pavilion has turned climate change into a literal physical and psychological experience for visitors by creating contrasting ‘stress’ and ‘de-stress’ rooms.
    In the dark stress room, a large metal sculpture creates a cramped and hot space using heating mats hung from the ceiling and powered by PVs. Opposite is a calmer space demonstrating strategies that could be used to reduce the heat of cities, and between the two spaces is a film focusing on the impacts of cities becoming hotter. If this doesn’t highlight the urgency of the situation, I’m not sure what will.
    Best bits of the Arsenale outside the main exhibitions
    Bahrain PavilionBahrain Pavilion
    Overall winner of this year’s Golden Lion for best national participation, Bahrain’s pavilion in the historic Artiglierie of the Arsenale is a proposal for living and working through heat conditions. Heatwave, curated by architect Andrea Faraguna, reimagines public space design by exploring passive cooling strategies rooted in the Arab country’s climate, as well as cultural context.
    A geothermal well and solar chimney are connected through a thermo-hygrometric axis that links underground conditions with the air outside. The inhabitable space that hosts visitors is thus compressed and defined by its earth-covered floor and suspended ceiling, and is surrounded by memorable sandbags, highlighting its scalability for particularly hot construction sites in the Gulf where a huge amount of construction is taking place.
    In the Arsenale’s exhibition space, where excavation wasn’t feasible, this system has been adapted into mechanical ventilation, bringing in air from the canal side and channelling it through ductwork to create a microclimate.
    Slovenian PavilionSlovenia Pavilion
    The AJ’s Rob Wilson’s top pavilion tip this year provides an enjoyable take on the theme of the main exhibition, highlighting how the tacit knowledge and on-site techniques and skills of construction workers and craftspeople are still the key constituent in architectural production despite all the heat and light about robotics, prefabrication, artificial intelligence and 3D printing.
    Master Builders, curated by Ana Kosi and Ognen Arsov and organised by the Museum of Architecture and Designin Ljubljana, presents a series of ‘totems’ –accumulative sculpture-like structures that are formed of conglomerations of differently worked materials, finishes and building elements. These are stacked up into crazy tower forms, which showcase various on-site construction skills and techniques, their construction documented in accompanying films.
    Uzbekistan PavilionUzbekistan Pavilion
    Uzbekistan’s contribution explores the Soviet era solar furnace and Modernist legacy. Architecture studio GRACE, led by curators Ekaterina Golovatyuk and Giacomo Cantoni have curated A Matter of Radiance. The focus is the Sun Institute of Material Science – originally known as the Sun Heliocomplex – an incredible large-scale scientific structure built in 1987 on a natural, seismic-free foundation near Tashkent and one of only two that study material behaviour under extreme temperatures. The exhibition examines the solar oven’s site’s historical and contemporary significance while reflecting on its scientific legacy and influence moving beyond just national borders.
    Applied Arts PavilionV&A Applied Arts Pavilion
    Diller Scofidio + Renfrois having a moment. The US-based practice, in collaboration with V&A chief curator Brendan Cormier, has curated On Storage, which aptly explores global storage architectures in a pavilion that strongly links to the V&A’s recent opening of Storehouse, its newcollections archive in east London.
    Featured is a six-channelfilm entitled Boxed: The Mild Boredom of Order, directed by the practice itself and following a toothbrush, as a metaphor for an everyday consumer product, on its journey through different forms of storage across the globe – from warehouse to distribution centre to baggage handlers down to the compact space of a suitcase.
    Also on display are large-format photographs of V&A East Storehouse, DS+R’s original architectural model and sketchbook and behind-the-scenes photography of Storehouse at work, taken by emerging east London-based photographers.
    Canal CaféCanal café
    Golden Lion for the best participation in the actual exhibition went to Canal Café, an intervention designed by V&A East Storehouse’s architect DS+R with Natural Systems Utilities, SODAI, Aaron Betsky and Davide Oldani.
    Serving up canal-water espresso, the installation is a demonstration of how Venice itself can be a laboratory to understand how to live on the water in a time of water scarcity. The structure, located on the edge of the Arsenale’s building complex, draws water from its lagoon before filtering it onsite via a hybrid of natural and artificial methods, including a mini wetland with grasses.
    The project was recognised for its persistence, having started almost 20 years ago, just showing how water scarcity, contamination and flooding are still major concerns both globally and, more locally, in the tourist-heavy city of Venice.
    And what else?
    Holy See PavilionThe Holy See
    Much like the Danish Pavilion, the Pavilion of the Holy See is also taking on an approach of renewal this year. Over the next six months, Opera Aperta will breathe new life into the Santa Maria Ausiliatrice Complex in the Castello district of Venice. Founded as a hospice for pilgrims in 1171, the building later became the oldest hospital and was converted into school in the 18th century. In 2001, the City of Venice allocated it for cultural use and for the next four years it will be managed by the Dicastery for Culture and Education of the Holy See to oversee its restoration.
    Curated by architect, curator and researcher Marina Otero Verzier and artistic director of Fondaco Italia, Giovanna Zabotti, the complex has been turned into a constant ‘living laboratory’ of collective repair – and received a special mention in the biennale awards.
    The restoration works, open from Tuesday to Friday, are being carried out by local artisans and specialised restorers with expertise in recovering stone, marble, terracotta, mural and canvas painting, stucco, wood and metal artworks.
    The beauty, however, lies in the photogenic fabrics, lit by a warm yellow glow, hanging from the walls within, gently wrapping the building’s surfaces, leaving openings that allow movement and offer glimpses of the ongoing restoration. Mobile scaffolding, used to support the works, also doubles up as furniture, providing space for equipment and subdividing the interior.
    Togo PavilionTogo Pavilion
    The Republic of Togo has presented its first pavilion ever at the biennale this year with the project Considering Togo’s Architectural Heritage, which sits intriguingly at the back of a second-hand furniture shop. The inaugural pavilion is curated by Lomé and Berlin-based Studio NEiDA and is in Venice’s Squero Castello.
    Exploring Togo’s architectural narratives from the early 20th century, and key ongoing restoration efforts, it documents key examples of the west African country’s heritage, highlighting both traditional and more modern building techniques – from Nôk cave dwellings to Afro-Brazilian architecture developed by freed slaves to post-independence Modernist buildings. Some buildings showcased are in disrepair, despite most of the modern structures remaining in use today, including Hotel de la Paix and the Bourse du Travail, suggestive of a future of repair and celebration.
    Estonian PavilionEstonia Pavilion
    Another firm favourite this year is the Estonian exhibition on Riva dei Sette Martiri on the waterfront between Corso Garibaldi and the Giardini.  The Guardian’s Olly Wainwright said that outside the Giardini, it packed ‘the most powerful punch of all.’
    Simple and effective, Let Me Warm You, curated by trio of architects Keiti Lige, Elina Liiva and Helena Männa, asks whether current insulation-driven renovations are merely a ‘checkbox’ to meet European energy targets or ‘a real chance’ to enhance the spatial and social quality of mass housing.
    The façade of the historic Venetian palazzetto in which it is housed is clad with fibre-cement insulation panels in the same process used in Estonia itself for its mass housing – a powerful visual statement showcasing a problematic disregard for the character and potential of typical habitable spaces. Inside, the ground floor is wrapped in plastic and exhibits how the dynamics between different stakeholders influence spatial solutions, including named stickers to encourage discussion among your peers.
    Venice ProcuratieSMACTimed to open to the public at the same time as the biennale, SMAC is a new permanent arts institution in Piazza San Marco, on the second floor of the Procuratie, which is owned by Generali. The exhibition space, open to the public for the first time in 500 years, comprises 16 galleries arranged along a continuous corridor stretching over 80m, recently restored by David Chipperfield Architects.
    Visitors can expect access through a private courtyard leading on to a monumental staircase and experience a typically sensitive Chipperfield restoration, which has revived the building’s original details: walls covered in a light grey Venetian marmorino made from crushed marble and floors of white terrazzo.
    During the summer, its inaugural programme features two solo exhibitions dedicated to Australian modern architect Harry Seidler and Korean landscape designer Jung Youngsun.
    Holcim's installationHolcim x Elemental
    Concrete manufacturer Holcim makes an appearance for a third time at Venice, this time partnering with Chilean Pritzker Prize-winning Alejandro Aravena’s practice Elemental – curator of the 2016 biennale – to launch a resilient housing prototype that follows on from the Norman Foster-designed Essential Homes Project.
    The ‘carbon-neutral’ structure incorporates Holcim’s range of low-carbon concrete ECOPact and is on display as part of the Time Space Existence exhibition organised by the European Cultural Centre in their gardens.
    It also applies Holcim’s ‘biochar’ technology for the first time, a concrete mix with 100 per cent recycled aggregates, in a full-scale Basic Services Unit. This follows an incremental design approach, which could entail fast and efficient construction via the provision of only essential housing components, and via self-build.
    The Next Earth at Palazzo DiedoThe Next Earth
    At Palazzo Diedo’s incredible dedicated Berggruen Arts and Culture space, MIT’s department of architecture and think tank Antikytherahave come together to create the exhibition The Next Earth: Computation, Crisis, Cosmology, which questions how philosophy and architecture must and can respond to various planet-wide crises.
    Antikythera’s The Noocene: Computation and Cosmology from Antikythera to AI looks at the evolution of ‘planetary computation’ as an ‘accidental’ megastructure through which systems, from the molecular to atmospheric scales, become both comprehensible and composable. What is actually on display is an architectural scale video monolith and short films on AI, astronomy and artificial life, as well as selected artefacts. MIT’s Climate Work: Un/Worlding the Planet features 37 works-in-progress, each looking at material supply chains, energy expenditure, modes of practice and deep-time perspectives. Take from it what you will.
    The 19th International Venice Architecture Biennale remains open until Sunday, 23 November 2025.
    #venice #biennale #roundup #what #else
    Venice Biennale 2025 round-up: what else to see?
    This edition of the Venice Biennale includes 65 national pavilions, 11 collateral events, and over 750 participants in the international exhibition curated by Italian architect and engineer Carlo Ratti. Entitled Intelligens: Natural Artificial Collective, its stated aim is to make Venice a ‘living laboratory’. But Ratti’s exhibition in the Arsenale has been hit by mixed reviews. The AJ’s Rob Wilson described it as ‘a bit of a confusing mess’, while other media outlets have called the robot-heavy exhibit of future-facing building-focused solutions to the climate crisis a ‘tech-bro fever dream’ and a ‘mind-boggling rollercoaster’ to mention a few. It is a distinct shift away from the biennale of two years ago twhen Ghanaian-Scottish architect Lesley Lokko curated the main exhibitions, including 89 participants – of which more than half were from Africa or the African diaspora – in a convincing reset of the architectural conversation.Advertisement This year’s National Pavilions and collateral exhibits, by contrast, have tackled the largest themes in architecture and the world right now in a less constrained way than the main exhibitions. The exhibits are radical and work as a useful gauge for understanding what’s important in each country: decarbonisation, climate resilience, the reconstruction of Gaza, and an issue more prevalent in politics closer to home: gender wars. What's not to miss in the Giardini? British PavilionUK Pavilion The British Pavilion this year, which won a special mention from the Venetian jury, is housing a show by a British-Kenyan collab titled GBR – Geology of Britannic Repair. In it, the curators explore the links between colonialism, the built environment and geological extraction. Focusing on the Rift Valley, which runs from east Africa to the Middle East, including Palestine, the exhibition was curated by the Nairobi-based studio cave_bureau, UK-based curator, writer and Farrell Centre director Owen Hopkins and Queen Mary University professor Kathryn Yusoff. The pavilion’s façade is cloaked by a beaded veil of agricultural waste briquettes and clay and glass beads, produced in Kenya and India, echoing both Maasai practices and beads once made on Venice’s Murano, as currency for the exchange of metals, minerals and slaves. The pavilion’s six gallery spaces include multisensory installations such as the Earth Compass, a series of celestial maps connecting London and Nairobi; the Rift Room, tracing one of humans’ earliest migration routes; and the Shimoni Slave Cave, featuring a large-scale bronze cast of a valley cave historically used as a holding pen for enslaved people.Advertisement The show also includes Objects of Repair, a project by design-led research group Palestine Regeneration Team, looking at how salvaged materials could help rebuild war-torn Gaza, the only exhibit anywhere in the Biennale that tackled the reconstruction of Gaza face-on – doing so impressively, both politically and sensitively. here. Danish PavilionDemark Pavilion A firm favourite by most this year, the Danish exhibition Build of Site, curated by Søren Pihlmann of Pihlmann Architects, transforms the pavilion, which requires renovation anyway, into both a renovation site and archive of materials. Clever, simple and very methodical, the building is being both renewed while at the same time showcasing innovative methods to reuse surplus materials uncovered during the construction process – as an alternative to using new resources to build a temporary exhibition. The renovation of the 1950s Peter Koch-designed section of the pavilion began in December 2024 and will be completed following the biennale, having been suspended for its duration. On display are archetypal elements including podiums, ramps, benches and tables – all constructed from the surplus materials unearthed during the renovation, such as wood, limestone, concrete, stone, sand, silt and clay. Belgian PavilionBelgium Pavilion If you need a relaxing break from the intensity of the biennale, then the oldest national pavilion in the Giardini is the one for you. Belgium’s Building Biospheres: A New Alliance between Nature and Architecture brings ‘plant intelligence’ to the fore. Commissioned by the Flanders Architecture Institute and curated by landscape architect Bas Smets and neurobiologist Stefano Mancuso, the exhibit investigates how the natural ‘intelligence’ of plants can be used to produce an indoor climate – elevating the role of landscape design and calling for it to no longer serve as a backdrop for architecture. Inside, more than 200 plants occupy the central area beneath the skylight, becoming the pavilion’s centrepiece, with the rear space visualising ‘real-time’ data on the prototype’s climate control performance. Spanish PavilionSpain Pavilion One for the pure architecture lovers out there, models, installations, photographs and timber structures fill the Spanish Pavilion in abundance. Neatly curated by architects Roi Salgueiro Barrio and Manuel Bouzas Barcala, Internalities shows a series of existing and research projects that have contributed to decarbonising construction in Spain. The outcome? An extensive collection of work exploring the use of very local and very specific regenerative and low-carbon construction and materials – including stone, wood and soil. The joy of this pavilion comes from the 16 beautiful timber frames constructed from wood from communal forests in Galicia. Polish PavilionPoland Pavilion Poland’s pavilion was like Marmite this year. Some loved its playful approach while others found it silly. Lares and Penates, taking its name from ancient Roman deities of protection, has been curated by Aleksandra Kędziorek and looks at what it means and takes to have a sense of security in architecture. Speaking to many different anxieties, it refers to the unspoken assumption of treating architecture as a safe haven against the elements, catastrophes and wars – showcasing and elevating the mundane solutions and signage derived from building, fire and health regulations. The highlight? An ornate niche decorated with tiles and stones just for … a fire extinguisher. Dutch PavilionNetherlands Pavilion Punchy and straight to the point, SIDELINED: A Space to Rethink Togetherness takes sports as a lens for looking at how spatial design can both reveal and disrupt the often-exclusionary dynamics of everyday environments. Within the pavilion, the exhibit looks beyond the large-scale arena of the stadium and gymnasium to investigate the more localised and intimate context of the sports bar, as well as three alternative sports – a site of both social production and identity formation – as a metaphor for uniting diverse communities. The pavilion-turned-sports bar, designed by Koos Breen and Jeannette Slütter and inspired by Asger Jorn’s three-sided sports field, is a space for fluidity and experimentation where binary oppositions, social hierarchies and cultural values are contested and reshaped – complete with jerseys and football scarfsworn by players in the alternative Anonymous Allyship aligning the walls. Read Derin Fadina’s review for the AJ here. Performance inside the Nordic Countries PavilionNordic Countries Pavilion Probably the most impactful national pavilion this year, the Nordic Countries have presented an installation with performance work. Curated by Kaisa Karvinen, Industry Muscle: Five Scores for Architecture continues Finnish artist Teo Ala-Ruona’s work on trans embodiment and ecology by considering the trans body as a lens through which to examine modern architecture and the built environment. The three-day exhibition opening featured a two-hour performance each day with Ala-Ruona and his troupe crawling, climbing and writhing around the space, creating a bodily dialogue with the installations and pavilion building itself, which was designed by celebrated Modernist architect Sverre Fehn. The American pavilion next door, loudlyturns its back on what’s going on in its own country by just celebrating the apathetical porch, making the Nordic Countries seem even more relevant in this crucial time. Read Derin Fadina’s review for the AJ here. German PavilionGermany Pavilion An exhibit certainly grabbing the issue of climate change by its neck is the German contribution, Stresstest. Curated by Nicola Borgmann, Elisabeth Endres, Gabriele G Kiefer and Daniele Santucci, the pavilion has turned climate change into a literal physical and psychological experience for visitors by creating contrasting ‘stress’ and ‘de-stress’ rooms. In the dark stress room, a large metal sculpture creates a cramped and hot space using heating mats hung from the ceiling and powered by PVs. Opposite is a calmer space demonstrating strategies that could be used to reduce the heat of cities, and between the two spaces is a film focusing on the impacts of cities becoming hotter. If this doesn’t highlight the urgency of the situation, I’m not sure what will. Best bits of the Arsenale outside the main exhibitions Bahrain PavilionBahrain Pavilion Overall winner of this year’s Golden Lion for best national participation, Bahrain’s pavilion in the historic Artiglierie of the Arsenale is a proposal for living and working through heat conditions. Heatwave, curated by architect Andrea Faraguna, reimagines public space design by exploring passive cooling strategies rooted in the Arab country’s climate, as well as cultural context. A geothermal well and solar chimney are connected through a thermo-hygrometric axis that links underground conditions with the air outside. The inhabitable space that hosts visitors is thus compressed and defined by its earth-covered floor and suspended ceiling, and is surrounded by memorable sandbags, highlighting its scalability for particularly hot construction sites in the Gulf where a huge amount of construction is taking place. In the Arsenale’s exhibition space, where excavation wasn’t feasible, this system has been adapted into mechanical ventilation, bringing in air from the canal side and channelling it through ductwork to create a microclimate. Slovenian PavilionSlovenia Pavilion The AJ’s Rob Wilson’s top pavilion tip this year provides an enjoyable take on the theme of the main exhibition, highlighting how the tacit knowledge and on-site techniques and skills of construction workers and craftspeople are still the key constituent in architectural production despite all the heat and light about robotics, prefabrication, artificial intelligence and 3D printing. Master Builders, curated by Ana Kosi and Ognen Arsov and organised by the Museum of Architecture and Designin Ljubljana, presents a series of ‘totems’ –accumulative sculpture-like structures that are formed of conglomerations of differently worked materials, finishes and building elements. These are stacked up into crazy tower forms, which showcase various on-site construction skills and techniques, their construction documented in accompanying films. Uzbekistan PavilionUzbekistan Pavilion Uzbekistan’s contribution explores the Soviet era solar furnace and Modernist legacy. Architecture studio GRACE, led by curators Ekaterina Golovatyuk and Giacomo Cantoni have curated A Matter of Radiance. The focus is the Sun Institute of Material Science – originally known as the Sun Heliocomplex – an incredible large-scale scientific structure built in 1987 on a natural, seismic-free foundation near Tashkent and one of only two that study material behaviour under extreme temperatures. The exhibition examines the solar oven’s site’s historical and contemporary significance while reflecting on its scientific legacy and influence moving beyond just national borders. Applied Arts PavilionV&A Applied Arts Pavilion Diller Scofidio + Renfrois having a moment. The US-based practice, in collaboration with V&A chief curator Brendan Cormier, has curated On Storage, which aptly explores global storage architectures in a pavilion that strongly links to the V&A’s recent opening of Storehouse, its newcollections archive in east London. Featured is a six-channelfilm entitled Boxed: The Mild Boredom of Order, directed by the practice itself and following a toothbrush, as a metaphor for an everyday consumer product, on its journey through different forms of storage across the globe – from warehouse to distribution centre to baggage handlers down to the compact space of a suitcase. Also on display are large-format photographs of V&A East Storehouse, DS+R’s original architectural model and sketchbook and behind-the-scenes photography of Storehouse at work, taken by emerging east London-based photographers. Canal CaféCanal café Golden Lion for the best participation in the actual exhibition went to Canal Café, an intervention designed by V&A East Storehouse’s architect DS+R with Natural Systems Utilities, SODAI, Aaron Betsky and Davide Oldani. Serving up canal-water espresso, the installation is a demonstration of how Venice itself can be a laboratory to understand how to live on the water in a time of water scarcity. The structure, located on the edge of the Arsenale’s building complex, draws water from its lagoon before filtering it onsite via a hybrid of natural and artificial methods, including a mini wetland with grasses. The project was recognised for its persistence, having started almost 20 years ago, just showing how water scarcity, contamination and flooding are still major concerns both globally and, more locally, in the tourist-heavy city of Venice. And what else? Holy See PavilionThe Holy See Much like the Danish Pavilion, the Pavilion of the Holy See is also taking on an approach of renewal this year. Over the next six months, Opera Aperta will breathe new life into the Santa Maria Ausiliatrice Complex in the Castello district of Venice. Founded as a hospice for pilgrims in 1171, the building later became the oldest hospital and was converted into school in the 18th century. In 2001, the City of Venice allocated it for cultural use and for the next four years it will be managed by the Dicastery for Culture and Education of the Holy See to oversee its restoration. Curated by architect, curator and researcher Marina Otero Verzier and artistic director of Fondaco Italia, Giovanna Zabotti, the complex has been turned into a constant ‘living laboratory’ of collective repair – and received a special mention in the biennale awards. The restoration works, open from Tuesday to Friday, are being carried out by local artisans and specialised restorers with expertise in recovering stone, marble, terracotta, mural and canvas painting, stucco, wood and metal artworks. The beauty, however, lies in the photogenic fabrics, lit by a warm yellow glow, hanging from the walls within, gently wrapping the building’s surfaces, leaving openings that allow movement and offer glimpses of the ongoing restoration. Mobile scaffolding, used to support the works, also doubles up as furniture, providing space for equipment and subdividing the interior. Togo PavilionTogo Pavilion The Republic of Togo has presented its first pavilion ever at the biennale this year with the project Considering Togo’s Architectural Heritage, which sits intriguingly at the back of a second-hand furniture shop. The inaugural pavilion is curated by Lomé and Berlin-based Studio NEiDA and is in Venice’s Squero Castello. Exploring Togo’s architectural narratives from the early 20th century, and key ongoing restoration efforts, it documents key examples of the west African country’s heritage, highlighting both traditional and more modern building techniques – from Nôk cave dwellings to Afro-Brazilian architecture developed by freed slaves to post-independence Modernist buildings. Some buildings showcased are in disrepair, despite most of the modern structures remaining in use today, including Hotel de la Paix and the Bourse du Travail, suggestive of a future of repair and celebration. Estonian PavilionEstonia Pavilion Another firm favourite this year is the Estonian exhibition on Riva dei Sette Martiri on the waterfront between Corso Garibaldi and the Giardini.  The Guardian’s Olly Wainwright said that outside the Giardini, it packed ‘the most powerful punch of all.’ Simple and effective, Let Me Warm You, curated by trio of architects Keiti Lige, Elina Liiva and Helena Männa, asks whether current insulation-driven renovations are merely a ‘checkbox’ to meet European energy targets or ‘a real chance’ to enhance the spatial and social quality of mass housing. The façade of the historic Venetian palazzetto in which it is housed is clad with fibre-cement insulation panels in the same process used in Estonia itself for its mass housing – a powerful visual statement showcasing a problematic disregard for the character and potential of typical habitable spaces. Inside, the ground floor is wrapped in plastic and exhibits how the dynamics between different stakeholders influence spatial solutions, including named stickers to encourage discussion among your peers. Venice ProcuratieSMACTimed to open to the public at the same time as the biennale, SMAC is a new permanent arts institution in Piazza San Marco, on the second floor of the Procuratie, which is owned by Generali. The exhibition space, open to the public for the first time in 500 years, comprises 16 galleries arranged along a continuous corridor stretching over 80m, recently restored by David Chipperfield Architects. Visitors can expect access through a private courtyard leading on to a monumental staircase and experience a typically sensitive Chipperfield restoration, which has revived the building’s original details: walls covered in a light grey Venetian marmorino made from crushed marble and floors of white terrazzo. During the summer, its inaugural programme features two solo exhibitions dedicated to Australian modern architect Harry Seidler and Korean landscape designer Jung Youngsun. Holcim's installationHolcim x Elemental Concrete manufacturer Holcim makes an appearance for a third time at Venice, this time partnering with Chilean Pritzker Prize-winning Alejandro Aravena’s practice Elemental – curator of the 2016 biennale – to launch a resilient housing prototype that follows on from the Norman Foster-designed Essential Homes Project. The ‘carbon-neutral’ structure incorporates Holcim’s range of low-carbon concrete ECOPact and is on display as part of the Time Space Existence exhibition organised by the European Cultural Centre in their gardens. It also applies Holcim’s ‘biochar’ technology for the first time, a concrete mix with 100 per cent recycled aggregates, in a full-scale Basic Services Unit. This follows an incremental design approach, which could entail fast and efficient construction via the provision of only essential housing components, and via self-build. The Next Earth at Palazzo DiedoThe Next Earth At Palazzo Diedo’s incredible dedicated Berggruen Arts and Culture space, MIT’s department of architecture and think tank Antikytherahave come together to create the exhibition The Next Earth: Computation, Crisis, Cosmology, which questions how philosophy and architecture must and can respond to various planet-wide crises. Antikythera’s The Noocene: Computation and Cosmology from Antikythera to AI looks at the evolution of ‘planetary computation’ as an ‘accidental’ megastructure through which systems, from the molecular to atmospheric scales, become both comprehensible and composable. What is actually on display is an architectural scale video monolith and short films on AI, astronomy and artificial life, as well as selected artefacts. MIT’s Climate Work: Un/Worlding the Planet features 37 works-in-progress, each looking at material supply chains, energy expenditure, modes of practice and deep-time perspectives. Take from it what you will. The 19th International Venice Architecture Biennale remains open until Sunday, 23 November 2025. #venice #biennale #roundup #what #else
    Venice Biennale 2025 round-up: what else to see?
    www.architectsjournal.co.uk
    This edition of the Venice Biennale includes 65 national pavilions, 11 collateral events, and over 750 participants in the international exhibition curated by Italian architect and engineer Carlo Ratti. Entitled Intelligens: Natural Artificial Collective, its stated aim is to make Venice a ‘living laboratory’. But Ratti’s exhibition in the Arsenale has been hit by mixed reviews. The AJ’s Rob Wilson described it as ‘a bit of a confusing mess’, while other media outlets have called the robot-heavy exhibit of future-facing building-focused solutions to the climate crisis a ‘tech-bro fever dream’ and a ‘mind-boggling rollercoaster’ to mention a few. It is a distinct shift away from the biennale of two years ago twhen Ghanaian-Scottish architect Lesley Lokko curated the main exhibitions, including 89 participants – of which more than half were from Africa or the African diaspora – in a convincing reset of the architectural conversation.Advertisement This year’s National Pavilions and collateral exhibits, by contrast, have tackled the largest themes in architecture and the world right now in a less constrained way than the main exhibitions. The exhibits are radical and work as a useful gauge for understanding what’s important in each country: decarbonisation, climate resilience, the reconstruction of Gaza, and an issue more prevalent in politics closer to home: gender wars. What's not to miss in the Giardini? British Pavilion (photography: Chris Lane) UK Pavilion The British Pavilion this year, which won a special mention from the Venetian jury, is housing a show by a British-Kenyan collab titled GBR – Geology of Britannic Repair. In it, the curators explore the links between colonialism, the built environment and geological extraction. Focusing on the Rift Valley, which runs from east Africa to the Middle East, including Palestine, the exhibition was curated by the Nairobi-based studio cave_bureau, UK-based curator, writer and Farrell Centre director Owen Hopkins and Queen Mary University professor Kathryn Yusoff. The pavilion’s façade is cloaked by a beaded veil of agricultural waste briquettes and clay and glass beads, produced in Kenya and India, echoing both Maasai practices and beads once made on Venice’s Murano, as currency for the exchange of metals, minerals and slaves. The pavilion’s six gallery spaces include multisensory installations such as the Earth Compass, a series of celestial maps connecting London and Nairobi; the Rift Room, tracing one of humans’ earliest migration routes; and the Shimoni Slave Cave, featuring a large-scale bronze cast of a valley cave historically used as a holding pen for enslaved people.Advertisement The show also includes Objects of Repair, a project by design-led research group Palestine Regeneration Team (PART), looking at how salvaged materials could help rebuild war-torn Gaza, the only exhibit anywhere in the Biennale that tackled the reconstruction of Gaza face-on – doing so impressively, both politically and sensitively. Read more here. Danish Pavilion (photography: Hampus Berndtson) Demark Pavilion A firm favourite by most this year, the Danish exhibition Build of Site, curated by Søren Pihlmann of Pihlmann Architects, transforms the pavilion, which requires renovation anyway, into both a renovation site and archive of materials. Clever, simple and very methodical, the building is being both renewed while at the same time showcasing innovative methods to reuse surplus materials uncovered during the construction process – as an alternative to using new resources to build a temporary exhibition. The renovation of the 1950s Peter Koch-designed section of the pavilion began in December 2024 and will be completed following the biennale, having been suspended for its duration. On display are archetypal elements including podiums, ramps, benches and tables – all constructed from the surplus materials unearthed during the renovation, such as wood, limestone, concrete, stone, sand, silt and clay. Belgian Pavilion (photography: Michiel De Cleene) Belgium Pavilion If you need a relaxing break from the intensity of the biennale, then the oldest national pavilion in the Giardini is the one for you. Belgium’s Building Biospheres: A New Alliance between Nature and Architecture brings ‘plant intelligence’ to the fore. Commissioned by the Flanders Architecture Institute and curated by landscape architect Bas Smets and neurobiologist Stefano Mancuso, the exhibit investigates how the natural ‘intelligence’ of plants can be used to produce an indoor climate – elevating the role of landscape design and calling for it to no longer serve as a backdrop for architecture. Inside, more than 200 plants occupy the central area beneath the skylight, becoming the pavilion’s centrepiece, with the rear space visualising ‘real-time’ data on the prototype’s climate control performance. Spanish Pavilion (photography: Luca Capuano) Spain Pavilion One for the pure architecture lovers out there, models (32!), installations, photographs and timber structures fill the Spanish Pavilion in abundance. Neatly curated by architects Roi Salgueiro Barrio and Manuel Bouzas Barcala, Internalities shows a series of existing and research projects that have contributed to decarbonising construction in Spain. The outcome? An extensive collection of work exploring the use of very local and very specific regenerative and low-carbon construction and materials – including stone, wood and soil. The joy of this pavilion comes from the 16 beautiful timber frames constructed from wood from communal forests in Galicia. Polish Pavilion (photography: Luca Capuano) Poland Pavilion Poland’s pavilion was like Marmite this year. Some loved its playful approach while others found it silly. Lares and Penates, taking its name from ancient Roman deities of protection, has been curated by Aleksandra Kędziorek and looks at what it means and takes to have a sense of security in architecture. Speaking to many different anxieties, it refers to the unspoken assumption of treating architecture as a safe haven against the elements, catastrophes and wars – showcasing and elevating the mundane solutions and signage derived from building, fire and health regulations. The highlight? An ornate niche decorated with tiles and stones just for … a fire extinguisher. Dutch Pavilion (photography: Cristiano Corte) Netherlands Pavilion Punchy and straight to the point, SIDELINED: A Space to Rethink Togetherness takes sports as a lens for looking at how spatial design can both reveal and disrupt the often-exclusionary dynamics of everyday environments. Within the pavilion, the exhibit looks beyond the large-scale arena of the stadium and gymnasium to investigate the more localised and intimate context of the sports bar, as well as three alternative sports – a site of both social production and identity formation – as a metaphor for uniting diverse communities. The pavilion-turned-sports bar, designed by Koos Breen and Jeannette Slütter and inspired by Asger Jorn’s three-sided sports field, is a space for fluidity and experimentation where binary oppositions, social hierarchies and cultural values are contested and reshaped – complete with jerseys and football scarfs (currently a must-have fashion item) worn by players in the alternative Anonymous Allyship aligning the walls. Read Derin Fadina’s review for the AJ here. Performance inside the Nordic Countries Pavilion (photography: Venla Helenius) Nordic Countries Pavilion Probably the most impactful national pavilion this year (and with the best tote bag by far), the Nordic Countries have presented an installation with performance work. Curated by Kaisa Karvinen, Industry Muscle: Five Scores for Architecture continues Finnish artist Teo Ala-Ruona’s work on trans embodiment and ecology by considering the trans body as a lens through which to examine modern architecture and the built environment. The three-day exhibition opening featured a two-hour performance each day with Ala-Ruona and his troupe crawling, climbing and writhing around the space, creating a bodily dialogue with the installations and pavilion building itself, which was designed by celebrated Modernist architect Sverre Fehn. The American pavilion next door, loudly (country music!) turns its back on what’s going on in its own country by just celebrating the apathetical porch, making the Nordic Countries seem even more relevant in this crucial time. Read Derin Fadina’s review for the AJ here. German Pavilion (photography: Luca Capuano) Germany Pavilion An exhibit certainly grabbing the issue of climate change by its neck is the German contribution, Stresstest. Curated by Nicola Borgmann, Elisabeth Endres, Gabriele G Kiefer and Daniele Santucci, the pavilion has turned climate change into a literal physical and psychological experience for visitors by creating contrasting ‘stress’ and ‘de-stress’ rooms. In the dark stress room, a large metal sculpture creates a cramped and hot space using heating mats hung from the ceiling and powered by PVs. Opposite is a calmer space demonstrating strategies that could be used to reduce the heat of cities, and between the two spaces is a film focusing on the impacts of cities becoming hotter. If this doesn’t highlight the urgency of the situation, I’m not sure what will. Best bits of the Arsenale outside the main exhibitions Bahrain Pavilion (photography: Andrea Avezzù) Bahrain Pavilion Overall winner of this year’s Golden Lion for best national participation, Bahrain’s pavilion in the historic Artiglierie of the Arsenale is a proposal for living and working through heat conditions. Heatwave, curated by architect Andrea Faraguna, reimagines public space design by exploring passive cooling strategies rooted in the Arab country’s climate, as well as cultural context. A geothermal well and solar chimney are connected through a thermo-hygrometric axis that links underground conditions with the air outside. The inhabitable space that hosts visitors is thus compressed and defined by its earth-covered floor and suspended ceiling, and is surrounded by memorable sandbags, highlighting its scalability for particularly hot construction sites in the Gulf where a huge amount of construction is taking place. In the Arsenale’s exhibition space, where excavation wasn’t feasible, this system has been adapted into mechanical ventilation, bringing in air from the canal side and channelling it through ductwork to create a microclimate. Slovenian Pavilion (photography: Andrea Avezzù) Slovenia Pavilion The AJ’s Rob Wilson’s top pavilion tip this year provides an enjoyable take on the theme of the main exhibition, highlighting how the tacit knowledge and on-site techniques and skills of construction workers and craftspeople are still the key constituent in architectural production despite all the heat and light about robotics, prefabrication, artificial intelligence and 3D printing. Master Builders, curated by Ana Kosi and Ognen Arsov and organised by the Museum of Architecture and Design (MAO) in Ljubljana, presents a series of ‘totems’ –accumulative sculpture-like structures that are formed of conglomerations of differently worked materials, finishes and building elements. These are stacked up into crazy tower forms, which showcase various on-site construction skills and techniques, their construction documented in accompanying films. Uzbekistan Pavilion (photography: Luca Capuano) Uzbekistan Pavilion Uzbekistan’s contribution explores the Soviet era solar furnace and Modernist legacy. Architecture studio GRACE, led by curators Ekaterina Golovatyuk and Giacomo Cantoni have curated A Matter of Radiance. The focus is the Sun Institute of Material Science – originally known as the Sun Heliocomplex – an incredible large-scale scientific structure built in 1987 on a natural, seismic-free foundation near Tashkent and one of only two that study material behaviour under extreme temperatures. The exhibition examines the solar oven’s site’s historical and contemporary significance while reflecting on its scientific legacy and influence moving beyond just national borders. Applied Arts Pavilion (photography: Andrea Avezzù) V&A Applied Arts Pavilion Diller Scofidio + Renfro (DS+R) is having a moment. The US-based practice, in collaboration with V&A chief curator Brendan Cormier, has curated On Storage, which aptly explores global storage architectures in a pavilion that strongly links to the V&A’s recent opening of Storehouse, its new (and free) collections archive in east London. Featured is a six-channel (and screen) film entitled Boxed: The Mild Boredom of Order, directed by the practice itself and following a toothbrush, as a metaphor for an everyday consumer product, on its journey through different forms of storage across the globe – from warehouse to distribution centre to baggage handlers down to the compact space of a suitcase. Also on display are large-format photographs of V&A East Storehouse, DS+R’s original architectural model and sketchbook and behind-the-scenes photography of Storehouse at work, taken by emerging east London-based photographers. Canal Café (photography: Marco Zorzanello) Canal café Golden Lion for the best participation in the actual exhibition went to Canal Café, an intervention designed by V&A East Storehouse’s architect DS+R with Natural Systems Utilities, SODAI, Aaron Betsky and Davide Oldani. Serving up canal-water espresso, the installation is a demonstration of how Venice itself can be a laboratory to understand how to live on the water in a time of water scarcity. The structure, located on the edge of the Arsenale’s building complex, draws water from its lagoon before filtering it onsite via a hybrid of natural and artificial methods, including a mini wetland with grasses. The project was recognised for its persistence, having started almost 20 years ago, just showing how water scarcity, contamination and flooding are still major concerns both globally and, more locally, in the tourist-heavy city of Venice. And what else? Holy See Pavilion (photography: Andrea Avezzù) The Holy See Much like the Danish Pavilion, the Pavilion of the Holy See is also taking on an approach of renewal this year. Over the next six months, Opera Aperta will breathe new life into the Santa Maria Ausiliatrice Complex in the Castello district of Venice. Founded as a hospice for pilgrims in 1171, the building later became the oldest hospital and was converted into school in the 18th century. In 2001, the City of Venice allocated it for cultural use and for the next four years it will be managed by the Dicastery for Culture and Education of the Holy See to oversee its restoration. Curated by architect, curator and researcher Marina Otero Verzier and artistic director of Fondaco Italia, Giovanna Zabotti, the complex has been turned into a constant ‘living laboratory’ of collective repair – and received a special mention in the biennale awards. The restoration works, open from Tuesday to Friday, are being carried out by local artisans and specialised restorers with expertise in recovering stone, marble, terracotta, mural and canvas painting, stucco, wood and metal artworks. The beauty, however, lies in the photogenic fabrics, lit by a warm yellow glow, hanging from the walls within, gently wrapping the building’s surfaces, leaving openings that allow movement and offer glimpses of the ongoing restoration. Mobile scaffolding, used to support the works, also doubles up as furniture, providing space for equipment and subdividing the interior. Togo Pavilion (photography: Andrea Avezzù) Togo Pavilion The Republic of Togo has presented its first pavilion ever at the biennale this year with the project Considering Togo’s Architectural Heritage, which sits intriguingly at the back of a second-hand furniture shop. The inaugural pavilion is curated by Lomé and Berlin-based Studio NEiDA and is in Venice’s Squero Castello. Exploring Togo’s architectural narratives from the early 20th century, and key ongoing restoration efforts, it documents key examples of the west African country’s heritage, highlighting both traditional and more modern building techniques – from Nôk cave dwellings to Afro-Brazilian architecture developed by freed slaves to post-independence Modernist buildings. Some buildings showcased are in disrepair, despite most of the modern structures remaining in use today, including Hotel de la Paix and the Bourse du Travail, suggestive of a future of repair and celebration. Estonian Pavilion (photography: Joosep Kivimäe) Estonia Pavilion Another firm favourite this year is the Estonian exhibition on Riva dei Sette Martiri on the waterfront between Corso Garibaldi and the Giardini.  The Guardian’s Olly Wainwright said that outside the Giardini, it packed ‘the most powerful punch of all.’ Simple and effective, Let Me Warm You, curated by trio of architects Keiti Lige, Elina Liiva and Helena Männa, asks whether current insulation-driven renovations are merely a ‘checkbox’ to meet European energy targets or ‘a real chance’ to enhance the spatial and social quality of mass housing. The façade of the historic Venetian palazzetto in which it is housed is clad with fibre-cement insulation panels in the same process used in Estonia itself for its mass housing – a powerful visual statement showcasing a problematic disregard for the character and potential of typical habitable spaces. Inside, the ground floor is wrapped in plastic and exhibits how the dynamics between different stakeholders influence spatial solutions, including named stickers to encourage discussion among your peers. Venice Procuratie (photography: Mike Merkenschlager) SMAC (San Marco Art Centre) Timed to open to the public at the same time as the biennale, SMAC is a new permanent arts institution in Piazza San Marco, on the second floor of the Procuratie, which is owned by Generali. The exhibition space, open to the public for the first time in 500 years, comprises 16 galleries arranged along a continuous corridor stretching over 80m, recently restored by David Chipperfield Architects. Visitors can expect access through a private courtyard leading on to a monumental staircase and experience a typically sensitive Chipperfield restoration, which has revived the building’s original details: walls covered in a light grey Venetian marmorino made from crushed marble and floors of white terrazzo. During the summer, its inaugural programme features two solo exhibitions dedicated to Australian modern architect Harry Seidler and Korean landscape designer Jung Youngsun. Holcim's installation (photography: Celestia Studio) Holcim x Elemental Concrete manufacturer Holcim makes an appearance for a third time at Venice, this time partnering with Chilean Pritzker Prize-winning Alejandro Aravena’s practice Elemental – curator of the 2016 biennale – to launch a resilient housing prototype that follows on from the Norman Foster-designed Essential Homes Project. The ‘carbon-neutral’ structure incorporates Holcim’s range of low-carbon concrete ECOPact and is on display as part of the Time Space Existence exhibition organised by the European Cultural Centre in their gardens. It also applies Holcim’s ‘biochar’ technology for the first time, a concrete mix with 100 per cent recycled aggregates, in a full-scale Basic Services Unit. This follows an incremental design approach, which could entail fast and efficient construction via the provision of only essential housing components, and via self-build. The Next Earth at Palazzo Diedo (photography: Joan Porcel) The Next Earth At Palazzo Diedo’s incredible dedicated Berggruen Arts and Culture space, MIT’s department of architecture and think tank Antikythera (apparently taking its name from the first-known computer) have come together to create the exhibition The Next Earth: Computation, Crisis, Cosmology, which questions how philosophy and architecture must and can respond to various planet-wide crises. Antikythera’s The Noocene: Computation and Cosmology from Antikythera to AI looks at the evolution of ‘planetary computation’ as an ‘accidental’ megastructure through which systems, from the molecular to atmospheric scales, become both comprehensible and composable. What is actually on display is an architectural scale video monolith and short films on AI, astronomy and artificial life, as well as selected artefacts. MIT’s Climate Work: Un/Worlding the Planet features 37 works-in-progress, each looking at material supply chains, energy expenditure, modes of practice and deep-time perspectives. Take from it what you will. The 19th International Venice Architecture Biennale remains open until Sunday, 23 November 2025.
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  • ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts

    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association. A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUsshe's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok.
    #adus #are #hottest #real #estate
    ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts
    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association. A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUsshe's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok. #adus #are #hottest #real #estate
    ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts
    www.housebeautiful.com
    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association (APA). A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUs (and traditional interiors) she's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok.
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  • The what, why and how of web-to-app acquisition campaigns

    Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.
    #what #why #how #webtoapp #acquisition
    The what, why and how of web-to-app acquisition campaigns
    Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time. #what #why #how #webtoapp #acquisition
    The what, why and how of web-to-app acquisition campaigns
    unity.com
    Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.
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  • Reskate’s Youthful Murals Transform into Glowing Symbols of Peace

    Reskate’s Youthful Murals Transform into Glowing Symbols of Peace
    June 5, 2025
    Art
    Jackie Andres

    During the day, Reskate’s extensive murals cover large swathes of space on buildings, stage backdrops, and even transformer towers. While these monumental public works are striking during sunlit hours, they completely transform with the darkness of night.
    Artists Javier de Riba and María López are the artistic duo behind Reskate. Primarily based in Barcelona, both artists travel throughout the year, visiting different corners of the world to complete projects to “raise awareness of care for culture, nature, and peace.”
    Detail of “Paix”. Reims, Champagne. Image by Romain Berthiot
    Reskate’s subjects are often children. In a bold, illustrative style with graphic linework, the artists depict young figures holding objects related to the area in which the mural is placed, as well as articles that reflect global concerns. “The invisibilization and invalidation of youth as an active element that should be part of society is a burden that continues to be perpetuated,” the duo explains in a statement covering “Eulalia,” a previous mural completed in 2023.
    An example of this is prevalent in “Bruit,” taking the form of stage design for an immersive concert. In the piece, a young girl protectively wraps her arms around a fishbowl, nodding to the impact of sound pollution within the oceans.
    The pair recently completed an exhibit at the Museu Picasso in Barcelona and plans to continue their artistic endeavors both in and out of the public space. Find more work on Reskate’s website and Instagram, and browse prints in their online shop.
    “Harmony”. Liverpool. Image by Corbyn John
    “Transformateur”. Mareuil-sur-Ourcq, France. Image by Sophie Palmier
    Detail of “Transformateur”. Mareuil-sur-Ourcq, France. Image by Sophie Palmier
    “Bruit”. Le Mans, France
    Detail of “Bruit”. Le Mans, France

    “Boycott”. Ghent, Belgium
    Next article
    #reskates #youthful #murals #transform #into
    Reskate’s Youthful Murals Transform into Glowing Symbols of Peace
    Reskate’s Youthful Murals Transform into Glowing Symbols of Peace June 5, 2025 Art Jackie Andres During the day, Reskate’s extensive murals cover large swathes of space on buildings, stage backdrops, and even transformer towers. While these monumental public works are striking during sunlit hours, they completely transform with the darkness of night. Artists Javier de Riba and María López are the artistic duo behind Reskate. Primarily based in Barcelona, both artists travel throughout the year, visiting different corners of the world to complete projects to “raise awareness of care for culture, nature, and peace.” Detail of “Paix”. Reims, Champagne. Image by Romain Berthiot Reskate’s subjects are often children. In a bold, illustrative style with graphic linework, the artists depict young figures holding objects related to the area in which the mural is placed, as well as articles that reflect global concerns. “The invisibilization and invalidation of youth as an active element that should be part of society is a burden that continues to be perpetuated,” the duo explains in a statement covering “Eulalia,” a previous mural completed in 2023. An example of this is prevalent in “Bruit,” taking the form of stage design for an immersive concert. In the piece, a young girl protectively wraps her arms around a fishbowl, nodding to the impact of sound pollution within the oceans. The pair recently completed an exhibit at the Museu Picasso in Barcelona and plans to continue their artistic endeavors both in and out of the public space. Find more work on Reskate’s website and Instagram, and browse prints in their online shop. “Harmony”. Liverpool. Image by Corbyn John “Transformateur”. Mareuil-sur-Ourcq, France. Image by Sophie Palmier Detail of “Transformateur”. Mareuil-sur-Ourcq, France. Image by Sophie Palmier “Bruit”. Le Mans, France Detail of “Bruit”. Le Mans, France “Boycott”. Ghent, Belgium Next article #reskates #youthful #murals #transform #into
    Reskate’s Youthful Murals Transform into Glowing Symbols of Peace
    www.thisiscolossal.com
    Reskate’s Youthful Murals Transform into Glowing Symbols of Peace June 5, 2025 Art Jackie Andres During the day, Reskate’s extensive murals cover large swathes of space on buildings, stage backdrops, and even transformer towers. While these monumental public works are striking during sunlit hours, they completely transform with the darkness of night. Artists Javier de Riba and María López are the artistic duo behind Reskate. Primarily based in Barcelona, both artists travel throughout the year, visiting different corners of the world to complete projects to “raise awareness of care for culture, nature, and peace.” Detail of “Paix” (2025). Reims, Champagne. Image by Romain Berthiot Reskate’s subjects are often children. In a bold, illustrative style with graphic linework, the artists depict young figures holding objects related to the area in which the mural is placed, as well as articles that reflect global concerns. “The invisibilization and invalidation of youth as an active element that should be part of society is a burden that continues to be perpetuated,” the duo explains in a statement covering “Eulalia,” a previous mural completed in 2023. An example of this is prevalent in “Bruit,” taking the form of stage design for an immersive concert. In the piece, a young girl protectively wraps her arms around a fishbowl, nodding to the impact of sound pollution within the oceans. The pair recently completed an exhibit at the Museu Picasso in Barcelona and plans to continue their artistic endeavors both in and out of the public space. Find more work on Reskate’s website and Instagram, and browse prints in their online shop. “Harmony” (2025). Liverpool. Image by Corbyn John “Transformateur” (2024). Mareuil-sur-Ourcq, France. Image by Sophie Palmier Detail of “Transformateur” (2024). Mareuil-sur-Ourcq, France. Image by Sophie Palmier “Bruit” (2024). Le Mans, France Detail of “Bruit” (2024). Le Mans, France “Boycott” (2024). Ghent, Belgium Next article
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  • US science is being wrecked, and its leadership is fighting the last war

    Missing the big picture

    US science is being wrecked, and its leadership is fighting the last war

    Facing an extreme budget, the National Academies hosted an event that ignored it.

    John Timmer



    Jun 4, 2025 6:00 pm

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    WASHINGTON, DC—The general outline of the Trump administration's proposed 2026 budget was released a few weeks back, and it included massive cuts for most agencies, including every one that funds scientific research. Late last week, those agencies began releasing details of what the cuts would mean for the actual projects and people they support. And the results are as bad as the initial budget had suggested: one-of-a-kind scientific experiment facilities and hardware retired, massive cuts in supported scientists, and entire areas of research halted.
    And this comes in an environment where previously funded grants are being terminated, funding is being held up for ideological screening, and universities have been subject to arbitrary funding freezes. Collectively, things are heading for damage to US science that will take decades to recover from. It's a radical break from the trajectory science had been on.
    That's the environment that the US's National Academies of Science found itself in yesterday while hosting the State of the Science event in Washington, DC. It was an obvious opportunity for the nation's leading scientific organization to warn the nation of the consequences of the path that the current administration has been traveling. Instead, the event largely ignored the present to worry about a future that may never exist.
    The proposed cuts
    The top-line budget numbers proposed earlier indicated things would be bad: nearly 40 percent taken off the National Institutes of Health's budget, the National Science Foundation down by over half. But now, many of the details of what those cuts mean are becoming apparent.
    NASA's budget includes sharp cuts for planetary science, which would be cut in half and then stay flat for the rest of the decade, with the Mars Sample Return mission canceled. All other science budgets, including Earth Science and Astrophysics, take similar hits; one astronomer posted a graphic showing how many present and future missions that would mean. Active missions that have returned unprecedented data, like Juno and New Horizons, would go, as would two Mars orbiters. As described by Science magazine's news team, "The plans would also kill off nearly every major science mission the agency has not yet begun to build."

    A chart prepared by astronomer Laura Lopez showing just how many astrophysics missions will be cancelled.

    Credit:

    Laura Lopez

    The National Science Foundation, which funds much of the US's fundamental research, is also set for brutal cuts. Biology, engineering, and education will all be slashed by over 70 percent; computer science, math and physical science, and social and behavioral science will all see cuts of over 60 percent. International programs will take an 80 percent cut. The funding rate of grant proposals is expected to drop from 26 percent to just 7 percent, meaning the vast majority of grants submitted to the NSF will be a waste of time. The number of people involved in NSF-funded activities will drop from over 300,000 to just 90,000. Almost every program to broaden participation in science will be eliminated.
    As for specifics, they're equally grim. The fleet of research ships will essentially become someone else's problem: "The FY 2026 Budget Request will enable partial support of some ships." We've been able to better pin down the nature and location of gravitational wave events as detectors in Japan and Italy joined the original two LIGO detectors; the NSF will reverse that progress by shutting one of the LIGOs. The NSF's contributions to detectors at the Large Hadron Collider will be cut by over half, and one of the two very large telescopes it was helping fund will be cancelled. "Access to the telescopes at Kitt Peak and Cerro Tololo will be phased out," and the NSF will transfer the facilities to other organizations.
    The Department of Health and Human Services has been less detailed about the specific cuts its divisions will see, largely focusing on the overall numbers, which are down considerably. The NIH, which is facing a cut of over 40 percent, will be reorganized, with its 19 institutes pared down to just eight. This will result in some odd pairings, such as the dental and eye institutes ending up in the same place; genomics and biomedical imaging will likewise end up under the same roof. Other groups like the Centers for Disease Control and Prevention and the Food and Drug Administration will also face major cuts.

    Issues go well beyond the core science agencies, as well. In the Department of Energy, funding for wind, solar, and renewable grid integration has been zeroed out, essentially ending all programs in this area. Hydrogen and fuel cells face a similar fate. Collectively, these had gotten over billion dollars in 2024's budget. Other areas of science at the DOE, such as high-energy physics, fusion, and biology, receive relatively minor cuts that are largely in line with the ones faced by administration priorities like fossil and nuclear energy.

    Will this happen?
    It goes without saying that this would amount to an abandonment of US scientific leadership at a time when most estimates of China's research spending show it approaching US-like levels of support. Not only would it eliminate many key facilities, instruments, and institutions that have helped make the US a scientific powerhouse, but it would also block the development of newer and additional ones. The harms are so widespread that even topics that the administration claims are priorities would see severe cuts.
    And the damage is likely to last for generations, as support is cut at every stage of the educational pipeline that prepares people for STEM careers. This includes careers in high-tech industries, which may require relocation overseas due to a combination of staffing concerns and heightened immigration controls.
    That said, we've been here before in the first Trump administration, when budgets were proposed with potentially catastrophic implications for US science. But Congress limited the damage and maintained reasonably consistent budgets for most agencies.
    Can we expect that to happen again? So far, the signs are not especially promising. The House has largely adopted the Trump administration's budget priorities, despite the fact that the budget they pass turns its back on decades of supposed concerns about deficit spending. While the Senate has yet to take up the budget, it has also been very pliant during the second Trump administration, approving grossly unqualified cabinet picks such as Robert F. Kennedy Jr.

    All of which would seem to call for the leadership of US science organizations to press the case for the importance of science funding to the US, and highlight the damage that these cuts would cause. But, if yesterday's National Academies event is anything to judge by, the leadership is not especially interested.
    Altered states
    As the nation's premier science organization, and one that performs lots of analyses for the government, the National Academies would seem to be in a position to have its concerns taken seriously by members of Congress. And, given that the present and future of science in the US is being set by policy choices, a meeting entitled the State of the Science would seem like the obvious place to address those concerns.
    If so, it was not obvious to Marcia McNutt, the president of the NAS, who gave the presentation. She made some oblique references to current problems, saying, that “We are embarking on a radical new experiment in what conditions promote science leadership, with the US being the treatment group, and China as the control," and acknowledged that "uncertainties over the science budgets for next year, coupled with cancellations of billions of dollars of already hard-won research grants, is causing an exodus of researchers."
    But her primary focus was on the trends that have been operative in science funding and policy leading up to but excluding the second Trump administration. McNutt suggested this was needed to look beyond the next four years. However, that ignores the obvious fact that US science will be fundamentally different if the Trump administration can follow through on its plans and policies; the trends that have been present for the last two decades will be irrelevant.
    She was also remarkably selective about her avoidance of discussing Trump administration priorities. After noting that faculty surveys have suggested they spend roughly 40 percent of their time handling regulatory requirements, she twice mentioned that the administration's anti-regulatory stance could be a net positive here. Yet she neglected to note that many of the abandoned regulations represent a retreat from science-driven policy.

    McNutt also acknowledged the problem of science losing the bipartisan support it has enjoyed, as trust in scientists among US conservatives has been on a downward trend. But she suggested it was scientists' responsibility to fix the problem, even though it's largely the product of one party deciding it can gain partisan advantage by raising doubts about scientific findings in fields like climate change and vaccine safety.
    The panel discussion that came after largely followed McNutt's lead in avoiding any mention of the current threats to science. The lone exception was Heather Wilson, president of the University of Texas at El Paso and a former Republican member of the House of Representatives and Secretary of the Air Force during the first Trump administration. Wilson took direct aim at Trump's cuts to funding for underrepresented groups, arguing, "Talent is evenly distributed, but opportunity is not." After arguing that "the moral authority of science depends on the pursuit of truth," she highlighted the cancellation of grants that had been used to study diseases that are more prevalent in some ethnic groups, saying "that's not woke science—that's genetics."
    Wilson was clearly the exception, however, as the rest of the panel largely avoided direct mention of either the damage already done to US science funding or the impending catastrophe on the horizon. We've asked the National Academies' leadership a number of questions about how it perceives its role at a time when US science is clearly under threat. As of this article's publication, however, we have not received a response.
    At yesterday's event, however, only one person showed a clear sense of what they thought that role should be—Wilson again, whose strongest words were directed at the National Academies themselves, which she said should "do what you've done since Lincoln was president," and stand up for the truth.

    John Timmer
    Senior Science Editor

    John Timmer
    Senior Science Editor

    John is Ars Technica's science editor. He has a Bachelor of Arts in Biochemistry from Columbia University, and a Ph.D. in Molecular and Cell Biology from the University of California, Berkeley. When physically separated from his keyboard, he tends to seek out a bicycle, or a scenic location for communing with his hiking boots.

    16 Comments
    #science #being #wrecked #its #leadership
    US science is being wrecked, and its leadership is fighting the last war
    Missing the big picture US science is being wrecked, and its leadership is fighting the last war Facing an extreme budget, the National Academies hosted an event that ignored it. John Timmer – Jun 4, 2025 6:00 pm | 16 Credit: JHVE Photo Credit: JHVE Photo Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more WASHINGTON, DC—The general outline of the Trump administration's proposed 2026 budget was released a few weeks back, and it included massive cuts for most agencies, including every one that funds scientific research. Late last week, those agencies began releasing details of what the cuts would mean for the actual projects and people they support. And the results are as bad as the initial budget had suggested: one-of-a-kind scientific experiment facilities and hardware retired, massive cuts in supported scientists, and entire areas of research halted. And this comes in an environment where previously funded grants are being terminated, funding is being held up for ideological screening, and universities have been subject to arbitrary funding freezes. Collectively, things are heading for damage to US science that will take decades to recover from. It's a radical break from the trajectory science had been on. That's the environment that the US's National Academies of Science found itself in yesterday while hosting the State of the Science event in Washington, DC. It was an obvious opportunity for the nation's leading scientific organization to warn the nation of the consequences of the path that the current administration has been traveling. Instead, the event largely ignored the present to worry about a future that may never exist. The proposed cuts The top-line budget numbers proposed earlier indicated things would be bad: nearly 40 percent taken off the National Institutes of Health's budget, the National Science Foundation down by over half. But now, many of the details of what those cuts mean are becoming apparent. NASA's budget includes sharp cuts for planetary science, which would be cut in half and then stay flat for the rest of the decade, with the Mars Sample Return mission canceled. All other science budgets, including Earth Science and Astrophysics, take similar hits; one astronomer posted a graphic showing how many present and future missions that would mean. Active missions that have returned unprecedented data, like Juno and New Horizons, would go, as would two Mars orbiters. As described by Science magazine's news team, "The plans would also kill off nearly every major science mission the agency has not yet begun to build." A chart prepared by astronomer Laura Lopez showing just how many astrophysics missions will be cancelled. Credit: Laura Lopez The National Science Foundation, which funds much of the US's fundamental research, is also set for brutal cuts. Biology, engineering, and education will all be slashed by over 70 percent; computer science, math and physical science, and social and behavioral science will all see cuts of over 60 percent. International programs will take an 80 percent cut. The funding rate of grant proposals is expected to drop from 26 percent to just 7 percent, meaning the vast majority of grants submitted to the NSF will be a waste of time. The number of people involved in NSF-funded activities will drop from over 300,000 to just 90,000. Almost every program to broaden participation in science will be eliminated. As for specifics, they're equally grim. The fleet of research ships will essentially become someone else's problem: "The FY 2026 Budget Request will enable partial support of some ships." We've been able to better pin down the nature and location of gravitational wave events as detectors in Japan and Italy joined the original two LIGO detectors; the NSF will reverse that progress by shutting one of the LIGOs. The NSF's contributions to detectors at the Large Hadron Collider will be cut by over half, and one of the two very large telescopes it was helping fund will be cancelled. "Access to the telescopes at Kitt Peak and Cerro Tololo will be phased out," and the NSF will transfer the facilities to other organizations. The Department of Health and Human Services has been less detailed about the specific cuts its divisions will see, largely focusing on the overall numbers, which are down considerably. The NIH, which is facing a cut of over 40 percent, will be reorganized, with its 19 institutes pared down to just eight. This will result in some odd pairings, such as the dental and eye institutes ending up in the same place; genomics and biomedical imaging will likewise end up under the same roof. Other groups like the Centers for Disease Control and Prevention and the Food and Drug Administration will also face major cuts. Issues go well beyond the core science agencies, as well. In the Department of Energy, funding for wind, solar, and renewable grid integration has been zeroed out, essentially ending all programs in this area. Hydrogen and fuel cells face a similar fate. Collectively, these had gotten over billion dollars in 2024's budget. Other areas of science at the DOE, such as high-energy physics, fusion, and biology, receive relatively minor cuts that are largely in line with the ones faced by administration priorities like fossil and nuclear energy. Will this happen? It goes without saying that this would amount to an abandonment of US scientific leadership at a time when most estimates of China's research spending show it approaching US-like levels of support. Not only would it eliminate many key facilities, instruments, and institutions that have helped make the US a scientific powerhouse, but it would also block the development of newer and additional ones. The harms are so widespread that even topics that the administration claims are priorities would see severe cuts. And the damage is likely to last for generations, as support is cut at every stage of the educational pipeline that prepares people for STEM careers. This includes careers in high-tech industries, which may require relocation overseas due to a combination of staffing concerns and heightened immigration controls. That said, we've been here before in the first Trump administration, when budgets were proposed with potentially catastrophic implications for US science. But Congress limited the damage and maintained reasonably consistent budgets for most agencies. Can we expect that to happen again? So far, the signs are not especially promising. The House has largely adopted the Trump administration's budget priorities, despite the fact that the budget they pass turns its back on decades of supposed concerns about deficit spending. While the Senate has yet to take up the budget, it has also been very pliant during the second Trump administration, approving grossly unqualified cabinet picks such as Robert F. Kennedy Jr. All of which would seem to call for the leadership of US science organizations to press the case for the importance of science funding to the US, and highlight the damage that these cuts would cause. But, if yesterday's National Academies event is anything to judge by, the leadership is not especially interested. Altered states As the nation's premier science organization, and one that performs lots of analyses for the government, the National Academies would seem to be in a position to have its concerns taken seriously by members of Congress. And, given that the present and future of science in the US is being set by policy choices, a meeting entitled the State of the Science would seem like the obvious place to address those concerns. If so, it was not obvious to Marcia McNutt, the president of the NAS, who gave the presentation. She made some oblique references to current problems, saying, that “We are embarking on a radical new experiment in what conditions promote science leadership, with the US being the treatment group, and China as the control," and acknowledged that "uncertainties over the science budgets for next year, coupled with cancellations of billions of dollars of already hard-won research grants, is causing an exodus of researchers." But her primary focus was on the trends that have been operative in science funding and policy leading up to but excluding the second Trump administration. McNutt suggested this was needed to look beyond the next four years. However, that ignores the obvious fact that US science will be fundamentally different if the Trump administration can follow through on its plans and policies; the trends that have been present for the last two decades will be irrelevant. She was also remarkably selective about her avoidance of discussing Trump administration priorities. After noting that faculty surveys have suggested they spend roughly 40 percent of their time handling regulatory requirements, she twice mentioned that the administration's anti-regulatory stance could be a net positive here. Yet she neglected to note that many of the abandoned regulations represent a retreat from science-driven policy. McNutt also acknowledged the problem of science losing the bipartisan support it has enjoyed, as trust in scientists among US conservatives has been on a downward trend. But she suggested it was scientists' responsibility to fix the problem, even though it's largely the product of one party deciding it can gain partisan advantage by raising doubts about scientific findings in fields like climate change and vaccine safety. The panel discussion that came after largely followed McNutt's lead in avoiding any mention of the current threats to science. The lone exception was Heather Wilson, president of the University of Texas at El Paso and a former Republican member of the House of Representatives and Secretary of the Air Force during the first Trump administration. Wilson took direct aim at Trump's cuts to funding for underrepresented groups, arguing, "Talent is evenly distributed, but opportunity is not." After arguing that "the moral authority of science depends on the pursuit of truth," she highlighted the cancellation of grants that had been used to study diseases that are more prevalent in some ethnic groups, saying "that's not woke science—that's genetics." Wilson was clearly the exception, however, as the rest of the panel largely avoided direct mention of either the damage already done to US science funding or the impending catastrophe on the horizon. We've asked the National Academies' leadership a number of questions about how it perceives its role at a time when US science is clearly under threat. As of this article's publication, however, we have not received a response. At yesterday's event, however, only one person showed a clear sense of what they thought that role should be—Wilson again, whose strongest words were directed at the National Academies themselves, which she said should "do what you've done since Lincoln was president," and stand up for the truth. John Timmer Senior Science Editor John Timmer Senior Science Editor John is Ars Technica's science editor. He has a Bachelor of Arts in Biochemistry from Columbia University, and a Ph.D. in Molecular and Cell Biology from the University of California, Berkeley. When physically separated from his keyboard, he tends to seek out a bicycle, or a scenic location for communing with his hiking boots. 16 Comments #science #being #wrecked #its #leadership
    US science is being wrecked, and its leadership is fighting the last war
    arstechnica.com
    Missing the big picture US science is being wrecked, and its leadership is fighting the last war Facing an extreme budget, the National Academies hosted an event that ignored it. John Timmer – Jun 4, 2025 6:00 pm | 16 Credit: JHVE Photo Credit: JHVE Photo Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more WASHINGTON, DC—The general outline of the Trump administration's proposed 2026 budget was released a few weeks back, and it included massive cuts for most agencies, including every one that funds scientific research. Late last week, those agencies began releasing details of what the cuts would mean for the actual projects and people they support. And the results are as bad as the initial budget had suggested: one-of-a-kind scientific experiment facilities and hardware retired, massive cuts in supported scientists, and entire areas of research halted. And this comes in an environment where previously funded grants are being terminated, funding is being held up for ideological screening, and universities have been subject to arbitrary funding freezes. Collectively, things are heading for damage to US science that will take decades to recover from. It's a radical break from the trajectory science had been on. That's the environment that the US's National Academies of Science found itself in yesterday while hosting the State of the Science event in Washington, DC. It was an obvious opportunity for the nation's leading scientific organization to warn the nation of the consequences of the path that the current administration has been traveling. Instead, the event largely ignored the present to worry about a future that may never exist. The proposed cuts The top-line budget numbers proposed earlier indicated things would be bad: nearly 40 percent taken off the National Institutes of Health's budget, the National Science Foundation down by over half. But now, many of the details of what those cuts mean are becoming apparent. NASA's budget includes sharp cuts for planetary science, which would be cut in half and then stay flat for the rest of the decade, with the Mars Sample Return mission canceled. All other science budgets, including Earth Science and Astrophysics, take similar hits; one astronomer posted a graphic showing how many present and future missions that would mean. Active missions that have returned unprecedented data, like Juno and New Horizons, would go, as would two Mars orbiters. As described by Science magazine's news team, "The plans would also kill off nearly every major science mission the agency has not yet begun to build." A chart prepared by astronomer Laura Lopez showing just how many astrophysics missions will be cancelled. Credit: Laura Lopez The National Science Foundation, which funds much of the US's fundamental research, is also set for brutal cuts. Biology, engineering, and education will all be slashed by over 70 percent; computer science, math and physical science, and social and behavioral science will all see cuts of over 60 percent. International programs will take an 80 percent cut. The funding rate of grant proposals is expected to drop from 26 percent to just 7 percent, meaning the vast majority of grants submitted to the NSF will be a waste of time. The number of people involved in NSF-funded activities will drop from over 300,000 to just 90,000. Almost every program to broaden participation in science will be eliminated. As for specifics, they're equally grim. The fleet of research ships will essentially become someone else's problem: "The FY 2026 Budget Request will enable partial support of some ships." We've been able to better pin down the nature and location of gravitational wave events as detectors in Japan and Italy joined the original two LIGO detectors; the NSF will reverse that progress by shutting one of the LIGOs. The NSF's contributions to detectors at the Large Hadron Collider will be cut by over half, and one of the two very large telescopes it was helping fund will be cancelled (say goodbye to the Thirty Meter Telescope). "Access to the telescopes at Kitt Peak and Cerro Tololo will be phased out," and the NSF will transfer the facilities to other organizations. The Department of Health and Human Services has been less detailed about the specific cuts its divisions will see, largely focusing on the overall numbers, which are down considerably. The NIH, which is facing a cut of over 40 percent, will be reorganized, with its 19 institutes pared down to just eight. This will result in some odd pairings, such as the dental and eye institutes ending up in the same place; genomics and biomedical imaging will likewise end up under the same roof. Other groups like the Centers for Disease Control and Prevention and the Food and Drug Administration will also face major cuts. Issues go well beyond the core science agencies, as well. In the Department of Energy, funding for wind, solar, and renewable grid integration has been zeroed out, essentially ending all programs in this area. Hydrogen and fuel cells face a similar fate. Collectively, these had gotten over $600 billion dollars in 2024's budget. Other areas of science at the DOE, such as high-energy physics, fusion, and biology, receive relatively minor cuts that are largely in line with the ones faced by administration priorities like fossil and nuclear energy. Will this happen? It goes without saying that this would amount to an abandonment of US scientific leadership at a time when most estimates of China's research spending show it approaching US-like levels of support. Not only would it eliminate many key facilities, instruments, and institutions that have helped make the US a scientific powerhouse, but it would also block the development of newer and additional ones. The harms are so widespread that even topics that the administration claims are priorities would see severe cuts. And the damage is likely to last for generations, as support is cut at every stage of the educational pipeline that prepares people for STEM careers. This includes careers in high-tech industries, which may require relocation overseas due to a combination of staffing concerns and heightened immigration controls. That said, we've been here before in the first Trump administration, when budgets were proposed with potentially catastrophic implications for US science. But Congress limited the damage and maintained reasonably consistent budgets for most agencies. Can we expect that to happen again? So far, the signs are not especially promising. The House has largely adopted the Trump administration's budget priorities, despite the fact that the budget they pass turns its back on decades of supposed concerns about deficit spending. While the Senate has yet to take up the budget, it has also been very pliant during the second Trump administration, approving grossly unqualified cabinet picks such as Robert F. Kennedy Jr. All of which would seem to call for the leadership of US science organizations to press the case for the importance of science funding to the US, and highlight the damage that these cuts would cause. But, if yesterday's National Academies event is anything to judge by, the leadership is not especially interested. Altered states As the nation's premier science organization, and one that performs lots of analyses for the government, the National Academies would seem to be in a position to have its concerns taken seriously by members of Congress. And, given that the present and future of science in the US is being set by policy choices, a meeting entitled the State of the Science would seem like the obvious place to address those concerns. If so, it was not obvious to Marcia McNutt, the president of the NAS, who gave the presentation. She made some oblique references to current problems, saying, that “We are embarking on a radical new experiment in what conditions promote science leadership, with the US being the treatment group, and China as the control," and acknowledged that "uncertainties over the science budgets for next year, coupled with cancellations of billions of dollars of already hard-won research grants, is causing an exodus of researchers." But her primary focus was on the trends that have been operative in science funding and policy leading up to but excluding the second Trump administration. McNutt suggested this was needed to look beyond the next four years. However, that ignores the obvious fact that US science will be fundamentally different if the Trump administration can follow through on its plans and policies; the trends that have been present for the last two decades will be irrelevant. She was also remarkably selective about her avoidance of discussing Trump administration priorities. After noting that faculty surveys have suggested they spend roughly 40 percent of their time handling regulatory requirements, she twice mentioned that the administration's anti-regulatory stance could be a net positive here (once calling it "an opportunity to help"). Yet she neglected to note that many of the abandoned regulations represent a retreat from science-driven policy. McNutt also acknowledged the problem of science losing the bipartisan support it has enjoyed, as trust in scientists among US conservatives has been on a downward trend. But she suggested it was scientists' responsibility to fix the problem, even though it's largely the product of one party deciding it can gain partisan advantage by raising doubts about scientific findings in fields like climate change and vaccine safety. The panel discussion that came after largely followed McNutt's lead in avoiding any mention of the current threats to science. The lone exception was Heather Wilson, president of the University of Texas at El Paso and a former Republican member of the House of Representatives and Secretary of the Air Force during the first Trump administration. Wilson took direct aim at Trump's cuts to funding for underrepresented groups, arguing, "Talent is evenly distributed, but opportunity is not." After arguing that "the moral authority of science depends on the pursuit of truth," she highlighted the cancellation of grants that had been used to study diseases that are more prevalent in some ethnic groups, saying "that's not woke science—that's genetics." Wilson was clearly the exception, however, as the rest of the panel largely avoided direct mention of either the damage already done to US science funding or the impending catastrophe on the horizon. We've asked the National Academies' leadership a number of questions about how it perceives its role at a time when US science is clearly under threat. As of this article's publication, however, we have not received a response. At yesterday's event, however, only one person showed a clear sense of what they thought that role should be—Wilson again, whose strongest words were directed at the National Academies themselves, which she said should "do what you've done since Lincoln was president," and stand up for the truth. John Timmer Senior Science Editor John Timmer Senior Science Editor John is Ars Technica's science editor. He has a Bachelor of Arts in Biochemistry from Columbia University, and a Ph.D. in Molecular and Cell Biology from the University of California, Berkeley. When physically separated from his keyboard, he tends to seek out a bicycle, or a scenic location for communing with his hiking boots. 16 Comments
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