• The unveiling of the new AMG GT XX Concept by Mercedes-AMG is nothing short of an insult to true automotive enthusiasts! Instead of pushing boundaries with genuine innovation, they flaunt a flashy design based on 3D printing technology. Is this what we've come to expect from a brand that prides itself on performance? A glorified tech demo masquerading as a "future" car? It’s pathetic! Where’s the passion for driving? Where’s the roar of a real engine? Instead, we get a sterile, soulless prototype that screams laziness more than it does speed. If this is the future of sports cars, then we’re in deep trouble.

    #AMGGTXX #MercedesAMG #AutomotiveInnovation #3D
    The unveiling of the new AMG GT XX Concept by Mercedes-AMG is nothing short of an insult to true automotive enthusiasts! Instead of pushing boundaries with genuine innovation, they flaunt a flashy design based on 3D printing technology. Is this what we've come to expect from a brand that prides itself on performance? A glorified tech demo masquerading as a "future" car? It’s pathetic! Where’s the passion for driving? Where’s the roar of a real engine? Instead, we get a sterile, soulless prototype that screams laziness more than it does speed. If this is the future of sports cars, then we’re in deep trouble. #AMGGTXX #MercedesAMG #AutomotiveInnovation #3D
    El nuevo AMG GT XX Concept de Mercedes se basa en la impresión 3D
    Mercedes-AMG ha presentado el CONCEPT AMG GT XX. Un programa tecnológico que ofrece una visión general de un futuro automóvil deportivo de producción en serie de cuatro puertas. Como filial de Mercedes-Benz AG, Mercedes-AMG crea vehículos de alto ren
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  • Exciting news, everyone! The Five-minute(ish) Beanie is here, and it’s the fastest beanie we’ve ever seen! Yes, you read that right—this isn’t just any hat; it’s a toque that’s going to keep you warm and stylish in no time!

    Imagine a cozy beanie that’s not 3D printed but crafted with love and care. Perfect for those chilly days under the Maple Leaf!

    Let’s embrace this innovation and rock our beanies with pride, because every little step towards comfort and style counts! Keep smiling and stay warm, friends!

    #BeanieLove #FastFashion #CozyV
    🌟 Exciting news, everyone! The Five-minute(ish) Beanie is here, and it’s the fastest beanie we’ve ever seen! 🎉 Yes, you read that right—this isn’t just any hat; it’s a toque that’s going to keep you warm and stylish in no time! 🧢💨 Imagine a cozy beanie that’s not 3D printed but crafted with love and care. Perfect for those chilly days under the Maple Leaf! 🍁✨ Let’s embrace this innovation and rock our beanies with pride, because every little step towards comfort and style counts! Keep smiling and stay warm, friends! 😄💖 #BeanieLove #FastFashion #CozyV
    HACKADAY.COM
    Five-minute(ish) Beanie is the Fastest We’ve Seen Yet
    Yes, you read that right– not benchy, but beanie, as in the hat. A toque, for those of us under the Maple Leaf. It’s not 3D printed, either, except perhaps …read more
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  • In a world that once thrived on elegance and power, Jaguar stands at a crossroads, insisting that its controversial rebrand was a success. Yet, deep within, I can't shake off this feeling of betrayal. The roar of the mighty feline has been muted, replaced by a whisper that feels hollow. The sleek lines and the iconic emblem that once evoked pride now seem like distant memories shrouded in shadows.

    How can one embrace change when it feels like a loss? I look at the new designs, but they fail to stir my heart. Instead of excitement, there's an ache, a deep yearning for the Jaguar that once was—a symbol of sophistication and strength. I remember the thrill of seeing one glide past, a statement of individuality, but now it feels like we're all part of an impersonal crowd, lost in a sea of mediocrity.

    Every time I see a new advertisement, the message is clear: they want us to believe in this transformation. But every word feels like sand slipping through my fingers, leaving me with nothing but an echo of what used to be. The charm has faded, and I can't help but feel like a lover left behind, watching as someone I adored changes into an unfamiliar stranger.

    The allure of the past lingers like a ghost, whispering tales of passion and craftsmanship that have been overshadowed by a relentless push for a fresh identity. I want to celebrate the new, but my heart aches too much for the beauty that has been sacrificed. Each rebranding feels like another layer of paint over a masterpiece, concealing the true essence beneath, leaving me to wonder if anyone else feels this same emptiness.

    Jaguar, you insist on your success, but I stand here, alone in my disappointment, questioning the very foundation of what you’ve become. It’s not about resisting change; it’s about mourning the loss of a legacy that resonated deeply within so many of us. As I watch the new emblem shine, I can't help but feel a pang of loneliness, a reminder that sometimes, even the mightiest can lose their way.

    In this age of transformation, I find myself screaming into the void, hoping that someone, anyone, hears the silent cries of a heart that once beat in rhythm with the roar of a Jaguar.

    #Jaguar #Rebrand #Loss #Heartbreak #Legacy
    In a world that once thrived on elegance and power, Jaguar stands at a crossroads, insisting that its controversial rebrand was a success. Yet, deep within, I can't shake off this feeling of betrayal. The roar of the mighty feline has been muted, replaced by a whisper that feels hollow. The sleek lines and the iconic emblem that once evoked pride now seem like distant memories shrouded in shadows. How can one embrace change when it feels like a loss? I look at the new designs, but they fail to stir my heart. Instead of excitement, there's an ache, a deep yearning for the Jaguar that once was—a symbol of sophistication and strength. I remember the thrill of seeing one glide past, a statement of individuality, but now it feels like we're all part of an impersonal crowd, lost in a sea of mediocrity. Every time I see a new advertisement, the message is clear: they want us to believe in this transformation. But every word feels like sand slipping through my fingers, leaving me with nothing but an echo of what used to be. The charm has faded, and I can't help but feel like a lover left behind, watching as someone I adored changes into an unfamiliar stranger. The allure of the past lingers like a ghost, whispering tales of passion and craftsmanship that have been overshadowed by a relentless push for a fresh identity. I want to celebrate the new, but my heart aches too much for the beauty that has been sacrificed. Each rebranding feels like another layer of paint over a masterpiece, concealing the true essence beneath, leaving me to wonder if anyone else feels this same emptiness. Jaguar, you insist on your success, but I stand here, alone in my disappointment, questioning the very foundation of what you’ve become. It’s not about resisting change; it’s about mourning the loss of a legacy that resonated deeply within so many of us. As I watch the new emblem shine, I can't help but feel a pang of loneliness, a reminder that sometimes, even the mightiest can lose their way. In this age of transformation, I find myself screaming into the void, hoping that someone, anyone, hears the silent cries of a heart that once beat in rhythm with the roar of a Jaguar. #Jaguar #Rebrand #Loss #Heartbreak #Legacy
    Jaguar insists its controversial rebrand was a success – but I'm not buying it
    Jaguar insists its controversial rebrand was a success – but I'm not buying it
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  • ## Introduction

    Let's get straight to the point: the chaos surrounding the StatusNotifierItem and the so-called "standards" put forth by Freedesktop is a ticking time bomb for the Linux desktop ecosystem. In theory, Linux developers should have a clear, unified path to follow when creating GUI-based applications. The reality? A disjointed mess that not only frustrates users but also undermines the very foundation that Linux prides itself on: freedom and flexibility. It's high time we address t...
    ## Introduction Let's get straight to the point: the chaos surrounding the StatusNotifierItem and the so-called "standards" put forth by Freedesktop is a ticking time bomb for the Linux desktop ecosystem. In theory, Linux developers should have a clear, unified path to follow when creating GUI-based applications. The reality? A disjointed mess that not only frustrates users but also undermines the very foundation that Linux prides itself on: freedom and flexibility. It's high time we address t...
    StatusNotifierItem: How Standard Non-Standards Tear Linux Desktops Apart
    ## Introduction Let's get straight to the point: the chaos surrounding the StatusNotifierItem and the so-called "standards" put forth by Freedesktop is a ticking time bomb for the Linux desktop ecosystem. In theory, Linux developers should have a clear, unified path to follow when creating GUI-based applications. The reality? A disjointed mess that not only frustrates users but also...
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  • Ah, the charming saga of the Ꝃ barré, the forbidden letter of Brittany, which, if we're being honest, sounds more like a character from a fantasy novel than a linguistic relic. Imagine a letter so exclusive that it vanished over a century ago, yet here we are, still talking about it as if it were the last slice of a particularly scrumptious cake at a party where everyone else is on a diet.

    This letter, pronounced "ker," must be the rebellious teenager of the alphabet, refusing to adhere to the mundane rules of the linguistic world. Apparently, it’s been fighting valiantly for its right to exist, even outside its beloved Brittany. Talk about dedication! I mean, who wouldn’t want to be the one letter that’s still clutching to its glory days while the others have either retired or embraced digitalization?

    Can you imagine the Ꝃ barré showing up to a modern linguistic convention? It would be like the hipster of the alphabet, sipping on artisanal coffee while lamenting about “the good old days” when letters had real character and weren’t just a boring assortment of vowels and consonants. "Remember when I was the life of the party?" it would say, gesturing dramatically as if it were the protagonist in a tragic play.

    But let’s not forget the irony here. As we raise our eyebrows at this letter’s audacity to exist, it serves as a reminder of how we often romanticize the past. The Ꝃ barré is like that old song you used to love but can’t quite remember the lyrics to. You know it was great, but is it really worth reviving? Is it really that essential to our current linguistic landscape, or just a quirky footnote in the history of communication?

    And then there’s the whole notion of "interdiction." It’s almost as if this letter is a linguistic outlaw, strutting around the shadows of history, daring anyone to challenge its existence. What’s next? A “Free the Ꝃ barré” campaign? T-shirts, bumper stickers, maybe even a social media movement? Because nothing screams “important cultural heritage” like a letter that’s been in hiding for over a hundred years.

    So, let’s raise a toast to the Ꝃ barré! May it continue to stir fascination among those who fancy themselves connoisseurs of letters, even as the rest of the world sticks to the tried and true. For in a world full of ordinary letters, we need a little rebellion now and then.

    #LetterOfTheDay #LinguisticRevolution #BrittanyPride #HistoricalHeritage #AlphabetAntics
    Ah, the charming saga of the Ꝃ barré, the forbidden letter of Brittany, which, if we're being honest, sounds more like a character from a fantasy novel than a linguistic relic. Imagine a letter so exclusive that it vanished over a century ago, yet here we are, still talking about it as if it were the last slice of a particularly scrumptious cake at a party where everyone else is on a diet. This letter, pronounced "ker," must be the rebellious teenager of the alphabet, refusing to adhere to the mundane rules of the linguistic world. Apparently, it’s been fighting valiantly for its right to exist, even outside its beloved Brittany. Talk about dedication! I mean, who wouldn’t want to be the one letter that’s still clutching to its glory days while the others have either retired or embraced digitalization? Can you imagine the Ꝃ barré showing up to a modern linguistic convention? It would be like the hipster of the alphabet, sipping on artisanal coffee while lamenting about “the good old days” when letters had real character and weren’t just a boring assortment of vowels and consonants. "Remember when I was the life of the party?" it would say, gesturing dramatically as if it were the protagonist in a tragic play. But let’s not forget the irony here. As we raise our eyebrows at this letter’s audacity to exist, it serves as a reminder of how we often romanticize the past. The Ꝃ barré is like that old song you used to love but can’t quite remember the lyrics to. You know it was great, but is it really worth reviving? Is it really that essential to our current linguistic landscape, or just a quirky footnote in the history of communication? And then there’s the whole notion of "interdiction." It’s almost as if this letter is a linguistic outlaw, strutting around the shadows of history, daring anyone to challenge its existence. What’s next? A “Free the Ꝃ barré” campaign? T-shirts, bumper stickers, maybe even a social media movement? Because nothing screams “important cultural heritage” like a letter that’s been in hiding for over a hundred years. So, let’s raise a toast to the Ꝃ barré! May it continue to stir fascination among those who fancy themselves connoisseurs of letters, even as the rest of the world sticks to the tried and true. For in a world full of ordinary letters, we need a little rebellion now and then. #LetterOfTheDay #LinguisticRevolution #BrittanyPride #HistoricalHeritage #AlphabetAntics
    Le Ꝃ barré : la lettre interdite de Bretagne
    Disparu il y a plus d'un siècle, la lettre Ꝃ "k barré", prononcé ker, continue pourtant de fasciner et se bat pour exister, même hors de Bretagne. L’article Le Ꝃ barré : la lettre interdite de Bretagne est apparu en premier sur Graphéine - Agence de
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  • The 25 creative studios inspiring us the most in 2025

    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society.
    From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before.
    In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now.
    1. Porto Rocha
    Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design.
    For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence.
    As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with!

    2. DixonBaxi
    Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation.
    They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation.
    And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us."

    3. Mother
    Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging."
    4. Studio Dumbar/DEPT®
    Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum.
    In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition".
    5. HONDO
    Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products.
    This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship.

    6. Smith & Diction
    Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding.
    Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website.
    Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional.

    7. DNCO
    DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London.
    Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York."
    DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character.

    8. Hey Studio
    Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose.
    A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community.
    As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face.

    9. Koto
    Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges.
    Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets.
    Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here.

    10. Robot Food
    Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design.
    Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics.
    The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here.

    11. Saffron Brand Consultants
    Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands.
    One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia.
    Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions.
    12. Alright Studio
    Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling.
    Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content.
    13. Wolff Olins
    Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally.
    A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean.
    Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself.

    14. COLLINS
    Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark.
    The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it.
    Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow.
    15. Studio Spass
    Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair.
    Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!"

    16. Applied Design Works
    Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients.
    We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub.
    Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it.

    17. The Chase
    The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio."
    Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered.

    18. A Practice for Everyday Life
    Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original.
    Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠

    A Practice for Everyday Life. Photo: Carol Sachs

    Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park

    La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank

    CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković

    19. Studio Nari
    Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe."
    One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community.
    The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time.
    20. Beetroot Design Group
    Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events.
    The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation".
    21. Kind Studio
    Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs.
    One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message.

    22. Slug Global
    Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha.
    One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women.

    23. Little Troop
    New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids.
    One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards.
    Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun.

    24. Morcos Key
    Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression.
    One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content.
    25. Thirst
    Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry.
    To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
    #creative #studios #inspiring #most
    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel. #creative #studios #inspiring #most
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    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
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  • Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk

    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballswho actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg// How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 peoplewere let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times// National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House//  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one.
    #patch #notes #xbox #debuts #its
    Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk
    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballswho actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg// How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 peoplewere let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times// National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House//  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one. #patch #notes #xbox #debuts #its
    WWW.GAMEDEVELOPER.COM
    Patch Notes #9: Xbox debuts its first handhelds, Hong Kong authorities ban a video game, and big hopes for Big Walk
    We did it gang. We completed another week in the impossible survival sim that is real life. Give yourself a appreciative pat on the back and gaze wistfully towards whatever adventures or blissful respite the weekend might bring.This week I've mostly been recovering from my birthday celebrations, which entailed a bountiful Korean Barbecue that left me with a rampant case of the meat sweats and a pub crawl around one of Manchester's finest suburbs. There was no time for video games, but that's not always a bad thing. Distance makes the heart grow fonder, after all.I was welcomed back to the imaginary office with a news bludgeon to the face. The headlines this week have come thick and fast, bringing hardware announcements, more layoffs, and some notable sales milestones. As always, there's a lot to digest, so let's venture once more into the fray. The first Xbox handhelds have finally arrivedvia Game Developer // Microsoft finally stopped flirting with the idea of launching a handheld this week and unveiled not one, but two devices called the ROG Xbox Ally and ROG Xbox Ally X. The former is pitched towards casual players, while the latter aims to entice hardcore video game aficionados. Both devices were designed in collaboration with Asus and will presumably retail at price points that reflect their respective innards. We don't actually know yet, mind, because Microsoft didn't actually state how much they'll cost. You have the feel that's where the company really needs to stick the landing here.Related:Switch 2 tops 3.5 million sales to deliver Nintendo's biggest console launchvia Game Developer // Four days. That's all it took for the Switch 2 to shift over 3.5 million units worldwide to deliver Nintendo's biggest console launch ever. The original Switch needed a month to reach 2.74 million sales by contrast, while the PS5 needed two months to sell 4.5 million units worldwide. Xbox sales remain a mystery because Microsoft just doesn't talk about that sort of thing anymore, which is decidedly frustrating for those oddballs (read: this writer) who actually enjoy sifting through financial documents in search of those juicy juicy numbers.Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studiovia Bloomberg (paywalled) // How do you kill a franchise like Dragon Age and leave a studio with the pedigree of BioWare in turmoil? According to a new report from Bloomberg, the answer will likely resonate with developers across the industry: corporate meddling. Sources speaking to the publication explained how Dragon Age: The Veilguard, which failed to meet the expectations of parent company EA, was in constant disarray because the American publisher couldn't decide whether it should be a live-service or single player title. Indecision from leadership within EA and an eventual pivot away from the live-service model only caused more confusion, with BioWare being told to implement foundational changes within impossible timelines. It's a story that's all the more alarming because of how familiar it feels.Related:Sony is making layoffs at Days Gone developer Bend Studiovia Game Developer // Sony has continued its Tony Award-winning tun as the Grim Reaper by cutting even more jobs within PlayStation Studios. Days Gone developer Bend Studio was the latest casualty, with the first-party developer confirming a number of employees were laid off just months after the cancellation of a live-service project. Sony didn't confirm how many people lost their jobs, but Bloomberg reporter Jason Schreier heard that around 40 people (roughly 30 percent of the studio's headcount) were let go. Embracer CEO Lars Wingefors to become executive chair and focus on M&Avia Game Developer // Somewhere, in a deep dark corner of the world, the monkey's paw has curled. Embracer CEO Lars Wingefors, who demonstrated his leadership nous by spending years embarking on a colossal merger and acquisition spree only to immediately start downsizing, has announced he'll be stepping down as CEO. The catch? Wingefors is currently proposed to be appointed executive chair of the board of Embracer. In his new role, he'll apparently focus on strategic initiatives, capital allocation, and mergers and acquisitions. And people wonder why satire is dead. Related:Hong Kong Outlaws a Video Game, Saying It Promotes 'Armed Revolution'via The New York Times (paywalled) // National security police in Hong Kong have banned a Taiwanese video game called Reversed Front: Bonfire for supposedly "advocating armed revolution." Authorities in the region warned that anybody who downloads or recommends the online strategy title will face serious legal charges. The game has been pulled from Apple's marketplace in Hong Kong but is still available for download elsewhere. It was never available in mainland China. Developer ESC Taiwan, part of an group of volunteers who are vocal detractors of China's Communist Party, thanked Hong Kong authorities for the free publicity in a social media post and said the ban shows how political censorship remains prominent in the territory. RuneScape developer accused of ‘catering to American conservatism’ by rolling back Pride Month eventsvia PinkNews // Runescape developers inside Jagex have reportedly been left reeling after the studio decided to pivot away from Pride Month content to focus more on "what players wanted." Jagex CEO broke the news to staff with a post on an internal message board, prompting a rush of complaints—with many workers explaining the content was either already complete or easy to implement. Though Jagex is based in the UK, it's parent company CVC Capital Partners operates multiple companies in the United States. It's a situation that left one employee who spoke to PinkNews questioning whether the studio has caved to "American conservatism." SAG-AFTRA suspends strike and instructs union members to return to workvia Game Developer // It has taken almost a year, but performer union SAG-AFTRA has finally suspended strike action and instructed members to return to work. The decision comes after protracted negotiations with major studios who employ performers under the Interactive Media Agreement. SAG-AFTRA had been striking to secure better working conditions and AI protections for its members, and feels it has now secured a deal that will install vital "AI guardrails."A Switch 2 exclusive Splatoon spinoff was just shadow-announced on Nintendo Todayvia Game Developer // Nintendo did something peculiar this week when it unveiled a Splatoon spinoff out of the blue. That in itself might not sound too strange, but for a short window the announcement was only accessible via the company's new Nintendo Today mobile app. It's a situation that left people without access to the app questioning whether the news was even real. Nintendo Today prevented users from capturing screenshots or footage, only adding to the sense of confusion. It led to this reporter branding the move a "shadow announcement," which in turn left some of our readers perplexed. Can you ever announce and announcement? What does that term even mean? Food for thought. A wonderful new Big Walk trailer melted this reporter's heartvia House House (YouTube) //  The mad lads behind Untitled Goose Game are back with a new jaunt called Big Walk. This one has been on my radar for a while, but the studio finally debuted a gameplay overview during Summer Game Fest and it looks extraordinary in its purity. It's about walking and talking—and therein lies the charm. Players are forced to cooperate to navigate a lush open world, solve puzzles, and embark upon hijinks. Proximity-based communication is the core mechanic in Big Walk—whether that takes the form of voice chat, written text, hand signals, blazing flares, or pictograms—and it looks like it'll lead to all sorts of weird and wonderful antics. It's a pitch that cuts through because it's so unashamedly different, and there's a lot to love about that. I'm looking forward to this one.
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  • My unexpected Pride icon: Link from the Zelda games, a non-binary hero who helped me work out who I was

    Growing up steeped in the aggressive gender stereotypes of the 1990s was a real trip for most queer millennials, but I think gamers had it especially hard. Almost all video game characters were hypermasculine military men, unrealistically curvaceous fantasy women wearing barely enough armour to cover their nipples, or cartoon animals. Most of these characters catered exclusively to straight teenage boys; overt queer representation in games was pretty much nonexistent until the mid 2010s. Before that, we had to take what we could get. And what I had was Link, from The Legend of Zelda.Link. Composite: Guardian Design; Zuma Press/AlamyLink is a boy, but he didn’t really look like one. He wore a green tunic and a serious expression under a mop of blond hair. He is the adventurous, mostly silent hero of the Zelda games, unassuming and often vulnerable, but also resourceful, daring and handy with a sword. In most of the early Zelda games, he is a kid of about 10, but even when he grew into a teenager in 1998’s Ocarina of Time on the Nintendo 64, he didn’t become a furious lump of muscle. He stayed androgynous, in his tunic and tights. As a kid, I would dress up like him for Halloween, carefully centre-parting my blond fringe. Link may officially be a boy, but for me he has always been a non-binary icon.As time has gone on and game graphics have evolved, Link has stayed somewhat gender-ambiguous. Gay guys and gender-fluid types alike appreciate his ageless twink energy. And given the total lack of thought that most game developers gave to players who weren’t straight and male, I felt vindicated when I found out that this was intentional. In 2016, the Zelda series’ producer Eiji Aonuma told Time magazine that the development team had experimented a little with Link’s gender presentation over the years, but that he felt that the character’s androgyny was part of who he was.“back during the Ocarina of Time days, I wanted Link to be gender neutral,” he said. “I wanted the player to think: ‘Maybe Link is a boy or a girl.’ If you saw Link as a guy, he’d have more of a feminine touch. Or vice versa … I’ve always thought that for either female or male players, I wanted them to be able to relate to Link.”As it turns out, Link appeals perhaps most of all to those of us somewhere in between. In 2023, the tech blog io9 spoke to many transgender and non-binary people who saw something of themselves in Link: he has acquired a reputation as an egg-cracker, a fictional character who prompts a realisation about your own gender identity.Despite their outdated reputation as a pursuit for adolescent boys, video games have always been playgrounds for gender experimentation and expression. There are legions of trans, non-binary and gender non-conforming people who first started exploring their identity with customisable game characters in World of Warcraft, or gender-swapping themselves in The Sims – the digital equivalent of dressing up. Video games are the closest you can come to stepping into a new body for a bit and seeing how it feels.It is no surprise to me that a lot of queer people are drawn to video games. A 2024 survey by GLAAD found that 17% of gamers identify as LGBTQ+, a huge number compared with the general population. It may be because people who play games skew younger – 40 and below – but I also think it’s because gender is all about play. What fun it is to mess with the rules, subvert people’s expectations and create your own character. It is as empowering as any world-saving quest.
    #unexpected #pride #icon #link #zelda
    My unexpected Pride icon: Link from the Zelda games, a non-binary hero who helped me work out who I was
    Growing up steeped in the aggressive gender stereotypes of the 1990s was a real trip for most queer millennials, but I think gamers had it especially hard. Almost all video game characters were hypermasculine military men, unrealistically curvaceous fantasy women wearing barely enough armour to cover their nipples, or cartoon animals. Most of these characters catered exclusively to straight teenage boys; overt queer representation in games was pretty much nonexistent until the mid 2010s. Before that, we had to take what we could get. And what I had was Link, from The Legend of Zelda.Link. Composite: Guardian Design; Zuma Press/AlamyLink is a boy, but he didn’t really look like one. He wore a green tunic and a serious expression under a mop of blond hair. He is the adventurous, mostly silent hero of the Zelda games, unassuming and often vulnerable, but also resourceful, daring and handy with a sword. In most of the early Zelda games, he is a kid of about 10, but even when he grew into a teenager in 1998’s Ocarina of Time on the Nintendo 64, he didn’t become a furious lump of muscle. He stayed androgynous, in his tunic and tights. As a kid, I would dress up like him for Halloween, carefully centre-parting my blond fringe. Link may officially be a boy, but for me he has always been a non-binary icon.As time has gone on and game graphics have evolved, Link has stayed somewhat gender-ambiguous. Gay guys and gender-fluid types alike appreciate his ageless twink energy. And given the total lack of thought that most game developers gave to players who weren’t straight and male, I felt vindicated when I found out that this was intentional. In 2016, the Zelda series’ producer Eiji Aonuma told Time magazine that the development team had experimented a little with Link’s gender presentation over the years, but that he felt that the character’s androgyny was part of who he was.“back during the Ocarina of Time days, I wanted Link to be gender neutral,” he said. “I wanted the player to think: ‘Maybe Link is a boy or a girl.’ If you saw Link as a guy, he’d have more of a feminine touch. Or vice versa … I’ve always thought that for either female or male players, I wanted them to be able to relate to Link.”As it turns out, Link appeals perhaps most of all to those of us somewhere in between. In 2023, the tech blog io9 spoke to many transgender and non-binary people who saw something of themselves in Link: he has acquired a reputation as an egg-cracker, a fictional character who prompts a realisation about your own gender identity.Despite their outdated reputation as a pursuit for adolescent boys, video games have always been playgrounds for gender experimentation and expression. There are legions of trans, non-binary and gender non-conforming people who first started exploring their identity with customisable game characters in World of Warcraft, or gender-swapping themselves in The Sims – the digital equivalent of dressing up. Video games are the closest you can come to stepping into a new body for a bit and seeing how it feels.It is no surprise to me that a lot of queer people are drawn to video games. A 2024 survey by GLAAD found that 17% of gamers identify as LGBTQ+, a huge number compared with the general population. It may be because people who play games skew younger – 40 and below – but I also think it’s because gender is all about play. What fun it is to mess with the rules, subvert people’s expectations and create your own character. It is as empowering as any world-saving quest. #unexpected #pride #icon #link #zelda
    WWW.THEGUARDIAN.COM
    My unexpected Pride icon: Link from the Zelda games, a non-binary hero who helped me work out who I was
    Growing up steeped in the aggressive gender stereotypes of the 1990s was a real trip for most queer millennials, but I think gamers had it especially hard. Almost all video game characters were hypermasculine military men, unrealistically curvaceous fantasy women wearing barely enough armour to cover their nipples, or cartoon animals. Most of these characters catered exclusively to straight teenage boys (or, I guess, furries); overt queer representation in games was pretty much nonexistent until the mid 2010s. Before that, we had to take what we could get. And what I had was Link, from The Legend of Zelda.Link. Composite: Guardian Design; Zuma Press/AlamyLink is a boy, but he didn’t really look like one. He wore a green tunic and a serious expression under a mop of blond hair. He is the adventurous, mostly silent hero of the Zelda games, unassuming and often vulnerable, but also resourceful, daring and handy with a sword. In most of the early Zelda games, he is a kid of about 10, but even when he grew into a teenager in 1998’s Ocarina of Time on the Nintendo 64, he didn’t become a furious lump of muscle. He stayed androgynous, in his tunic and tights. As a kid, I would dress up like him for Halloween, carefully centre-parting my blond fringe. Link may officially be a boy, but for me he has always been a non-binary icon.As time has gone on and game graphics have evolved, Link has stayed somewhat gender-ambiguous. Gay guys and gender-fluid types alike appreciate his ageless twink energy. And given the total lack of thought that most game developers gave to players who weren’t straight and male, I felt vindicated when I found out that this was intentional. In 2016, the Zelda series’ producer Eiji Aonuma told Time magazine that the development team had experimented a little with Link’s gender presentation over the years, but that he felt that the character’s androgyny was part of who he was.“[Even] back during the Ocarina of Time days, I wanted Link to be gender neutral,” he said. “I wanted the player to think: ‘Maybe Link is a boy or a girl.’ If you saw Link as a guy, he’d have more of a feminine touch. Or vice versa … I’ve always thought that for either female or male players, I wanted them to be able to relate to Link.”As it turns out, Link appeals perhaps most of all to those of us somewhere in between. In 2023, the tech blog io9 spoke to many transgender and non-binary people who saw something of themselves in Link: he has acquired a reputation as an egg-cracker, a fictional character who prompts a realisation about your own gender identity.Despite their outdated reputation as a pursuit for adolescent boys, video games have always been playgrounds for gender experimentation and expression. There are legions of trans, non-binary and gender non-conforming people who first started exploring their identity with customisable game characters in World of Warcraft, or gender-swapping themselves in The Sims – the digital equivalent of dressing up. Video games are the closest you can come to stepping into a new body for a bit and seeing how it feels.It is no surprise to me that a lot of queer people are drawn to video games. A 2024 survey by GLAAD found that 17% of gamers identify as LGBTQ+, a huge number compared with the general population. It may be because people who play games skew younger – 40 and below – but I also think it’s because gender is all about play. What fun it is to mess with the rules, subvert people’s expectations and create your own character. It is as empowering as any world-saving quest.
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  • An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment

    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro.Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22.

    If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster.
    Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral.
    Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet.

    At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas. Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites.
    Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement.
    I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two studentsstill in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa.

    Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent: this extraordinary revivalthe rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own.
    And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses ofstate or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research.
    There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms. 

    We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover.
    Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint.
    #excerpt #new #book #sérgio #ferro
    An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment
    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro.Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22. If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster. Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral. Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet. At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas. Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites. Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement. I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two studentsstill in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa. Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent: this extraordinary revivalthe rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own. And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses ofstate or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research. There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms.  We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover. Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint. #excerpt #new #book #sérgio #ferro
    An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment
    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro. (Douglas Spencer reviewed it for AN.) Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22. If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster. Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral. Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet. At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas (which we aspired to be a part of, like the pretentious students we were). Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites. Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement. I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two students (Flávio Império joined us a little later) still in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa. Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent:  […] this extraordinary revival […] the rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own. And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses of (any) state or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research. There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms.  We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética [this is ethics]. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover. Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint.
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  • No Kings: protests in the eye of the storm

    As President Donald Trump kicked off a birthday military parade on the streets of Washington, DC, what’s estimated as roughly 2,000 events were held across the US and beyond — protesting Trump and Elon Musk’s evisceration of government services, an unprecedented crackdown by Immigration and Customs Enforcement, and countless other actions from the administration in its first five months. Held under the title “No Kings”, they’re the latest in several mass protests, following April’s Hands Off events and a wave of Tesla Takedown demonstrations in March.As The Verge’s Tina Nguyen went to downtown DC, we also sent reporters to No Kings demonstrations spanning the country, plus a “No Tyrants” event in the UK. How would they unfold after promises of “very heavy force” against protesters in the capital, after the deployment of thousands of military troops in a move a judge has bluntly called illegal, and after promises to “liberate” the city of Los Angeles from its “burdensome leadership” by local elected officials? What about the overnight killing of a Minnesota Democratic state representative and her husband, and the shooting of a Democratic state senator and his wife?The answer, at the events we attended, was fairly calmly — even against a backdrop of chaos.Downtown Los Angeles, CaliforniaAn inflatable baby Donald Trump, dressed in a diaper, hovered over throngs of people rallying outside of Los Angeles City Hall. Demonstrators outnumbered clumps of California National Guard members in fatigues posted up along sidewalks. “Go home to your families, we don’t need you in our streets,” one young person wearing a long braid down her back tells them while marching past. “Trump come catch these hands foo!” the back of her sign reads. I can’t see what the front says, but I can tell there’s an empty bag of Cheetos pasted to it.The big baby joins the march, floating through the streets of Downtown LA over demonstrators. A flatbed truck rolls ahead of it, the band — maybe LA’s own Ozomatli? — singing “We don’t like Trump” to the tune of “We Want The Funk.” Ducking inside Grand Central Market from the march, I talk to Puck and Twinkle Toes — two demonstrators in line for the public restrooms. Twinkle Toes tells me she’s part of an activist clown collective called Imp and Circumstance, wearing pink and white clown makeup and a striped pink and white bow wrapped around a loose hair bun atop her head. She’s here exercising her right to free speech, she says. Demonstrators in Los Angeles marched alongside an inflatable Donald Trump baby dressed in a diaper.“The more people that are out here, the more we know that this is not okay. That we don’t want an autocrat. We want democracy,” Puck tells me, adding that the Pride March in Hollywood last weekend was “nothing but love and sunshine” despite protests and burning driverless cars making headlines in downtown. “The news tries to make you think all of LA is rioting. It’s not.” Puck says.Back out on the streets, a young man quickly writes “Fuck ICE” on a black wall with white spray paint before a group of older demonstrators wearing floppy hats shushes him away — warning him that tagging will only attract more law enforcement.Further along, another older man with tufts of white hair sticking out under his Lakers cap walks stiffly and slowly along under the summer sun. A Mexican flag draped across his shoulders, he crosses Hope Street. A young man wearing a Nike cap makes his way over to ask if he wants water; the old man accepts a bottle and keeps walking without stopping. The march has looped around downtown, and is coming to an end back at City Hall. As I make my way to my bus stop, a line of police vehicles — sirens blasting — whizzes past me, back toward the crowd still gathering around City Hall.The Los Angeles Police Department issued a dispersal order for parts of downtown Los Angeles later in the afternoon, citing people “throwing rocks, bricks, bottles and other objects.” Law enforcement reportedly cleared crowds using gas, and the LAPD authorized the use of “less lethal” force.— Justine CalmaPortland, OregonFour different “No Kings” protests in the greater Portland area on Saturday drew massive crowds of tens of thousands across the city. Various activists, government officials, and representatives for politicians spoke at the rallies, which also featured music and live performances.Protesters of all ages came with dogs, strollers, flags, banners, and hand-made signs. At the downtown waterfront, some tourist boats appeared to still be departing, but the bike rental standwas closed for the day with a hand-lettered explanation reading “No crowns, no thrones, no kings” and “Americans against oligarchy.” Women appearing to be organizers passed out free American flags; many attendees came with their own American flags modified to fly upside down. Most protesters brought signs expressing a wide range of sentiments on the theme of “No Kings.” Some signs were surprisingly verbosewe’d all still be British”) while others were more succinct. Others opted for simple images, such as a picture of a crown crossed out, or — less frequently — a guillotine. Image: Sarah JeongThe waterfront park area was filled with people from the shoreline to the curb of the nearest street, where protesters held up signs to passing cars that honked in approval. The honking of a passing fire truck sent the crowd into an uproarious cheer. Portland is about a thousand miles from the border with Mexico, but the flag of its distant neighbor nation has emerged as protest iconography in solidarity with Los Angeles. The rainbow pride flag was flown as often as the Mexican flag. Military veterans were scattered throughout the crowd, some identifying themselves as having seen action in conflicts spanning from Vietnam to Afghanistan. Emanuel, an Air Force veteran, told me that he had turned out in defense of the constitution and due process, saying, “Nobody has any rights if one person doesn’t have any rights.” Image: Sarah JeongAnger was directed at ICE and the mass deportations all throughout the day, in signage, in chants, and in rally speeches. The previous night, about 150 people protested at a local ICE facility — coincidentally located by the Tesla dealership — a mile south of downtown, near a highway exit. The ICE facility protests, which have been continuous for some days, have been steadily building up. A couple of “No Kings” signs were present on Friday.. Demonstrators stood on the curb urging passing cars to “Honk if you hate fascists,” successfully eliciting car horns every few seconds, including some from a pristine white Tesla. Federal law enforcement in camo and helmets, their faces obscured, maced and shot at protesters with pepper balls, targeting them through the gates and sniping at them from the rooftop of the building. A handful of protesters — many wearing gas masks and respirators — formed phalanx formations in the driveway, wielding umbrellas and handmade shields. On Saturday, a speaker at one of the “No Kings” rallies advertised the occupation of the ICE facility, saying, “We’re a sanctuary city.” The crowd — replete with American flags both upside down and right side up — cheered. — Sarah JeongNew Port Richey, FloridaNearly every intersection on Pasco County’s State Road 54 looks the same: a cross-section of strip malls, each anchored by a Walmart or Target or Publix, surrounded by a mix of restaurants, nail salons, and gas stations. It’s not an environment that is particularly conducive to protests, but hundreds of people turned out in humid, 90-plus degree weather anyway. The overall size of the crowd is hard to determine, but it’s larger than I — and other attendees — anticipated, given the local demographics.New Port Richey, FL. Image: Gaby Del ValleEveryone is on the sidewalk; an organizer with a megaphone tells people to use crosswalks if they’re going to attempt to brave the six-lane highway. Two days earlier, Governor Ron DeSantis said Floridians could legally run over protesters on the street if they feel “threatened.” New Port Richey, FL. Image: Gaby Del ValleSo far, most drivers seem friendly. There are lots of supportive honks. One woman rolls down her window and thanks the protesters. “I love you! I wish I could be with you, but I have to work today!” she yells as she drives away. Not everyone is amenable. A man in a MAGA hat marches through the crowd waving a “thin green line” flag and yelling “long live the king!” as people in the crowd call him a traitor. A pickup truck drives by blasting “Ice Ice Baby,” waving another pro-law enforcement flag. The protesters have flags, too: American flags large and small, some upside down; Mexican; Ukrainian; Palestinian; Canadian; different configurations of pride and trans flags. Their signs, like their flags, illustrate their diverse reasons for attending: opposition to Trump’s “big beautiful” funding bill, DOGE’s budget cuts, and ICE arrests; support for immigrants, government workers, and Palestinians. One woman wears an inflatable chicken suit. Her friend pulls an effigy of Trump — dressed to look both like an eighteenth-century monarch, a taco, and a chicken — alongside her.New Port Richey, FL. Image: Gaby Del ValleMost of the demonstrators are on the older side, but there are people of all ages in attendance. “I thought it was going to be maybe 20 people with a couple of signs,” Abby, 24, says, adding that she’s pleasantly surprised at both the turnout and the fact that most of the protesters are of retirement age. Abe, 20, tells me this is his first protest. Holding a sign that says “ICE = GESTAPO,” he tells me he came out to support a friend who is Mexican. Three teenagers walk by with signs expressing support for immigrants: “While Trump destroys America, we built it.” “Trump: 3 felonies. My parents: 0.” As I drive away, I notice nine counter-protesters off to the side, around the corner from the main event. They wave their own flags, but the demonstrators seemingly pay them no mind.— Gaby Del ValleHistoric Filipinotown, Los AngelesWearing a camo baseball cap — “Desert Storm Veteran” emblazoned on the front — Joe Arciaga greets a crowd of about 100 people in Los Angeles’ Historic Filipinotown around 9:00AM.“Good morning everyone, are you ready for some beautiful trouble?” Arciaga says into the megaphone, an American flag bandana wrapped around his wrist. The faces of Filipino labor leaders Philip Vera Cruz and Larry Itliong, who organized farm workers alongside Cesar Chavez, peer over his shoulders from a mural that lines the length of Unidad Park where Arciaga and a group called Lakas Collective helped organize this neighborhood No Kings rally. “I’m a Desert Storm veteran, and I’m a father of three and a grandfather of three, and I want to work for a future where democracy is upheld, due process, civil rights, the preservation of the rule of law — That’s all I want. I’m not a billionaire, I’m just a regular Joe, right?”, he tells The Verge.Joe Arciaga speaks to people at a rally in Historic Filipinotown, Los Angeles. Image: Justine Calma“I am mad as hell,” he says, when I ask him about the Army 250th anniversary parade Donald Trump has organized in Washington, DC coinciding with the president’s birthday. “The guy does not deserve to be honored, he’s a draft dodger, right?” Arciaga says. He’s “livid” that the President and DOGE have fired veterans working for federal agencies and slashed VA staff.Arciaga organizes the crowd into two lines that file out of the park to stand along Beverly Blvd., one of the main drags through LA. Arciaga has deputized a handful of attendees with security or medical experience with whistles to serve as “marshals” tasked with flagging and de-escalating any potentially risky situation that might arise. Johneric Concordia, one of the co-founders of the popular The Park’s Finest barbecue joint in the neighborhood, is MCing out on Beverly Blvd. He and Arciaga direct people onto the sidewalks and off the asphalt as honking cars zip by. In between chants of “No hate! No fear! Immigrants are welcome here!” and rap songs from LA artist Bambu that Concordia plays from a speaker, Concordia hypes up the organizers. “Who’s cool? Joe’s cool?” He spits into the microphone connected to his speaker. “Who’s streets? Our streets!” the crowd cheers. An hour later, a man sitting at a red light in a black Prius rolls down his window. “Go home!” he yells from the intersection. “Take your Mexican flag and go home!”The crowd mostly ignores him. One attendee on the corner holds up his “No Kings” sign to the Prius without turning his head to look at him. A few minutes later, a jogger in a blue t-shirt raises his fist as he passes the crowd. “Fuck yeah guys,” he says to cheers.By 10AM, the neighborhood event is coming to a close. Demonstrators start to trickle away, some fanning out to other rallies planned across LA today. Concordia is heading out too, microphone and speaker still in hand, “If you’re headed to downtown, watch out for suspicious crew cuts!” — Justine CalmaSan Francisco, California1/10Most of the crowd trickled out after 2pm, which was the scheduled end time of the protest, but hundreds stayed in the area. Image: Vjeran PavicLondon, UKLondon’s protest was a little different than most: it was almost entirely bereft of “No Kings” signs, thanks to the fact that about two miles away much larger crowds were gathered to celebrate the official birthday of one King Charles III. “We don’t have anything against King Charles,” Alyssa, a member of organizers Indivisible London, told me. And so, “out of respect for our host country as immigrants,” they instead set up shop in front of the US embassy with a tweaked message: “No kings, no crowns” became “no tyrants, no clowns.” London, UK. Image: Dominic PrestonOf the hundreds gathered, not everyone got the memo, with a few painted signs decrying kings and crowns regardless, and one brave Brit brandishing a bit of cardboard with a simple message: “Our king is better than yours!”London, UK. Image: Dominic PrestonStill, most of the crowd were on board, with red noses, clown suits, and Pennywise masks dotted throughout, plus costumes ranging from tacos to Roman emperors. “I think tyrants is the better word, and that’s why I dressed up as Caesar, because he was the original,” says Anna, a Long Island native who’s lived in London for three years. “Nobody likes a tyrant. Nobody. And they don’t do well, historically, but they destroy a lot.”For 90 minutes or so the crowd — predominantly American, judging by the accents around me — leaned into the circus theme. Speakers shared the stage with performers, from a comic singalong of anti-Trump protest songs to a protracted pantomime in which a woman in a banana costume exhorted the crowd to pelt a Donald Trump impersonator with fresh peels. London, UK. Image: Dominic PrestonDuring a break in festivities, Alyssa told the crowd, “The most threatening sound to an oligarch is laughter.”— Dominic PrestonProspect Park, Brooklyn, New YorkThe No Kings protest at Brooklyn’s Grand Army Plaza was a calmer affair. Instead of gathering under the picturesque memorial arch, protesters were largely sequestered to a corner right outside Prospect Park, with some streets blocked off by police. The weekly farmers market was in full swing, meaning people cradling bundles of rhubarb were swerving in and out of protest signs that read things like, “Hating Donald Trump is Brat” and “Is it time to get out the pitch forks?” Like during the Hands Off protest in April, New York got rain on Saturday.Prospect Park, Brooklyn. Image: Mia SatoThe area where protesters were gathered made it difficult to count the crowd, but there were hundreds — perhaps a few thousand — people that streamed in and out. At one point, some protesters began marching down the street alongside Prospect Park, while others stayed at Grand Army Plaza to chant, cheer, and hold signs up at oncoming vehicles. With its proximity to the public library, the park, and densely populated neighborhoods, the massive intersection is a high-foot traffic area. Cars blared their horns as they passed, American flags waving in the chilly afternoon breeze.Jane, a Brooklyn resident who stood on the curb opposite the protesters, said she isn’t typically someone who comes out to actions like this: before the No Kings event, she had only ever been to one protest, the Women’s March.Prospect Park, Brooklyn. Image: Mia Sato“I’m deeply concerned about our country,” Jane said, pausing as a long stream of trucks and cars honked continuously in support of the protesters in the background. “I think Trump is behaving as an authoritarian. We’ve seen in Russia, in Hungary, in Hong Kong, that the slide from freedom to not freedom is very fast and very quick if people do not make their voices heard,” Jane said. “I’m concerned that that’s what’s happening in the United States.” Jane also cited cuts to Medicaid and funding for academic research as well as tariffs as being “unacceptable.”Prospect Park, Brooklyn. Image: Mia SatoThe event was peaceful — there were lots of kids present — and people were in good spirits despite the rain. Protest signs ran the gamut from general anti-Trump slogansto New York City-specific causes like “Andrew Cuomo can’t read”. One sign read, “Fix your hearts or die,” an iconic line from the late director, David Lynch’s, Twin Peaks: The Return. And of course, amid nationwide immigration raids that have been escalated by the involvement of the federal government, ICE was top of mind: one sign simply read, “Melt ICE,” and another protester held a large “NO ICE IN NYC” sign. Though it was smaller and more contained than other events, the protest didn’t lack conviction: attendees of all ages stood in the cold rain, chanting and blowing into vuvuzela, banging the lids of pots and pans. At one point a man stood on the median on the street, leading the group in chants of “No justice, no peace.” Cars laid on the horn as they drove by.— Mia SatoAkron, OhioIt’s been raining pretty hard the last few days in Akron, OH, so much that I didn’t think there’d be a large turnout for our chapter of the No Kings protest. But I was emphatically proven wrong as the crowds I saw dwarfed the Tesla Takedown protests last month. Officially, the protest was to take place in front of the John F. Seiberling Federal Building on Main Street in Downtown Akron. But the concentration of people spilled over from that small space down Main Street and up Market Street. All told, though there were no official counts, I estimate somewhere between 500 to 900 people in this blue enclave in Northeast Ohio.The mood was exuberant, buoyed by supporters who honked their horns as they passed. The chorus of horns was nonstop, and when a sanitation truck honked as it went by, cheers got louder. The chants the crowds were singing took on a local flare. Ohio is the home of the Ohio State Buckeyes and anywhere you go, shout “O-H” and you’ll invariably get an “I-O” response. The crowds used that convention to make their own chant, “OH-IO, Donald Trump has got to go.”There was no police presence here and the crowd was very good at policing itself. Ostensibly out of concern for the incidents where people have rammed their cars into protestor crowds, the people here have taken up crossing guard duties, aiding folks who wish to cross Main or Market Streets. Toward the end of my time at the protest, I saw an older gentleman wearing Kent State gear and holding a sign that read, “Remember another time the National Guard was called in?” His sign featured a drawing of the famous photo from the event in which four Kent State students during a protest of the Vietnam War were killed by National Guard troops. I caught up with him to ask him some questions and he told me his name was Chuck Ayers, a professional cartoonist, and was present at the shooting. Akron, OH. Image: Ash Parrish“When I saw the National Guard in front of the federal building in LA,” he told me, “It was just another flashback.”He did not tell me this at the time, but Ayers is a nationally recognized cartoonist, noted for co-creating the comic strip Crankshaft. He’s lived in Ohio his entire life and of course, drew that sign himself. As he was telling me about how seeing news of the National Guard being deployed in LA, I could see him strain to hold back his emotions. He said it still hurts to see this 55 years later, but that he was heartened to see so many people standing here in community and solidarity. He also said that given his pain and trauma he almost didn’t come. When I asked why he showed up when it so obviously causes him pain he said simply, “Because I have to.”— Ash ParrishOneonta, New YorkOn a northward drive to Oneonta — population roughly 15,000, the largest city in New York’s mainly rural Otsego County — one of the most prominent landmarks is a sprawling barn splashed in huge, painted block letters with TRUMP 2024.It’s Trump country, but not uniformly Trumpy country, as evidenced by what I estimated as a hundreds-strong crowd gathered in a field just below Main Street that came together with a friendly county-fair atmosphere. Kids sat on their parents’ shoulders; American flags fluttered next to signs with slogans like SHADE NEVER MADE ANYONE LESS GAY, and attendees grumbled persistently about the event’s feeble sound system, set up on the bed of a pickup truck. It was the kind of conspicuously patriotic, far-from-urban protest that the Trump administration has all but insisted doesn’t exist.Image: Adi RobertsonBeyond a general condemnation of Trump, protest signs repped the same issues being denounced across the country. The wars in Gaza and Ukraine made an appearance, as did Elon Musk and Tesla. A couple of people called out funding cuts for organizations like NPR, one neatly lettered sign reminded us that WEATHER FORECASTING SAVES LIVES, another warned “Keep your nasty little hands off Social Security,” and a lot — unsurprisingly, given the past week’s events — attacked mass deportations and ICE. An attendee who identified himself as Bill, standing behind a placard that blocked most of him from sight, laid out his anger at the administration’s gutting of the Environmental Protection Agency. “I think if it was not for protests, there would be no change,” he told me.The event itself, supported by a coalition including the local chapter of Indivisible, highlighted topics like reproductive justice and LGBTQ rights alongside issues for groups often stereotyped as Republican blocs — there was a speech about Department of Veterans Affairs cuts and a representative from the local Office for the Aging. Rules for a march around the modest downtown were laid out: no blocking pedestrians or vehicles, and for the sake of families doing weekend shopping, watch the language. “Fuck!” one person yelled indistinctly from the audience. “No, no,” the event’s emcee chided gently. The philosophy, as she put it, was one of persuasion. “We want to build the resistance, not make people angry at us.”Image: Adi RobertsonBut even in a place that will almost certainly never see a National Guard deployment or the ire of a Truth Social post, the Trump administration’s brutal deportation program had just hit close to home. Only hours before the protest commenced, ICE agents were recorded handcuffing a man and removing him in an unmarked black car — detaining what was reportedly a legal resident seeking asylum from Venezuela. The mayor of Oneonta, Mark Drnek, relayed the news to the crowd. “ICE! We see you!” boomed Drnek from the truckbed. “We recognize you for what you are, and we understand, and we reject your vile purpose.”The crowd cheered furiously. The stars and stripes waved.- Adi RobertsonSee More: Policy
    #kings #protests #eye #storm
    No Kings: protests in the eye of the storm
    As President Donald Trump kicked off a birthday military parade on the streets of Washington, DC, what’s estimated as roughly 2,000 events were held across the US and beyond — protesting Trump and Elon Musk’s evisceration of government services, an unprecedented crackdown by Immigration and Customs Enforcement, and countless other actions from the administration in its first five months. Held under the title “No Kings”, they’re the latest in several mass protests, following April’s Hands Off events and a wave of Tesla Takedown demonstrations in March.As The Verge’s Tina Nguyen went to downtown DC, we also sent reporters to No Kings demonstrations spanning the country, plus a “No Tyrants” event in the UK. How would they unfold after promises of “very heavy force” against protesters in the capital, after the deployment of thousands of military troops in a move a judge has bluntly called illegal, and after promises to “liberate” the city of Los Angeles from its “burdensome leadership” by local elected officials? What about the overnight killing of a Minnesota Democratic state representative and her husband, and the shooting of a Democratic state senator and his wife?The answer, at the events we attended, was fairly calmly — even against a backdrop of chaos.Downtown Los Angeles, CaliforniaAn inflatable baby Donald Trump, dressed in a diaper, hovered over throngs of people rallying outside of Los Angeles City Hall. Demonstrators outnumbered clumps of California National Guard members in fatigues posted up along sidewalks. “Go home to your families, we don’t need you in our streets,” one young person wearing a long braid down her back tells them while marching past. “Trump come catch these hands foo!” the back of her sign reads. I can’t see what the front says, but I can tell there’s an empty bag of Cheetos pasted to it.The big baby joins the march, floating through the streets of Downtown LA over demonstrators. A flatbed truck rolls ahead of it, the band — maybe LA’s own Ozomatli? — singing “We don’t like Trump” to the tune of “We Want The Funk.” Ducking inside Grand Central Market from the march, I talk to Puck and Twinkle Toes — two demonstrators in line for the public restrooms. Twinkle Toes tells me she’s part of an activist clown collective called Imp and Circumstance, wearing pink and white clown makeup and a striped pink and white bow wrapped around a loose hair bun atop her head. She’s here exercising her right to free speech, she says. Demonstrators in Los Angeles marched alongside an inflatable Donald Trump baby dressed in a diaper.“The more people that are out here, the more we know that this is not okay. That we don’t want an autocrat. We want democracy,” Puck tells me, adding that the Pride March in Hollywood last weekend was “nothing but love and sunshine” despite protests and burning driverless cars making headlines in downtown. “The news tries to make you think all of LA is rioting. It’s not.” Puck says.Back out on the streets, a young man quickly writes “Fuck ICE” on a black wall with white spray paint before a group of older demonstrators wearing floppy hats shushes him away — warning him that tagging will only attract more law enforcement.Further along, another older man with tufts of white hair sticking out under his Lakers cap walks stiffly and slowly along under the summer sun. A Mexican flag draped across his shoulders, he crosses Hope Street. A young man wearing a Nike cap makes his way over to ask if he wants water; the old man accepts a bottle and keeps walking without stopping. The march has looped around downtown, and is coming to an end back at City Hall. As I make my way to my bus stop, a line of police vehicles — sirens blasting — whizzes past me, back toward the crowd still gathering around City Hall.The Los Angeles Police Department issued a dispersal order for parts of downtown Los Angeles later in the afternoon, citing people “throwing rocks, bricks, bottles and other objects.” Law enforcement reportedly cleared crowds using gas, and the LAPD authorized the use of “less lethal” force.— Justine CalmaPortland, OregonFour different “No Kings” protests in the greater Portland area on Saturday drew massive crowds of tens of thousands across the city. Various activists, government officials, and representatives for politicians spoke at the rallies, which also featured music and live performances.Protesters of all ages came with dogs, strollers, flags, banners, and hand-made signs. At the downtown waterfront, some tourist boats appeared to still be departing, but the bike rental standwas closed for the day with a hand-lettered explanation reading “No crowns, no thrones, no kings” and “Americans against oligarchy.” Women appearing to be organizers passed out free American flags; many attendees came with their own American flags modified to fly upside down. Most protesters brought signs expressing a wide range of sentiments on the theme of “No Kings.” Some signs were surprisingly verbosewe’d all still be British”) while others were more succinct. Others opted for simple images, such as a picture of a crown crossed out, or — less frequently — a guillotine. Image: Sarah JeongThe waterfront park area was filled with people from the shoreline to the curb of the nearest street, where protesters held up signs to passing cars that honked in approval. The honking of a passing fire truck sent the crowd into an uproarious cheer. Portland is about a thousand miles from the border with Mexico, but the flag of its distant neighbor nation has emerged as protest iconography in solidarity with Los Angeles. The rainbow pride flag was flown as often as the Mexican flag. Military veterans were scattered throughout the crowd, some identifying themselves as having seen action in conflicts spanning from Vietnam to Afghanistan. Emanuel, an Air Force veteran, told me that he had turned out in defense of the constitution and due process, saying, “Nobody has any rights if one person doesn’t have any rights.” Image: Sarah JeongAnger was directed at ICE and the mass deportations all throughout the day, in signage, in chants, and in rally speeches. The previous night, about 150 people protested at a local ICE facility — coincidentally located by the Tesla dealership — a mile south of downtown, near a highway exit. The ICE facility protests, which have been continuous for some days, have been steadily building up. A couple of “No Kings” signs were present on Friday.. Demonstrators stood on the curb urging passing cars to “Honk if you hate fascists,” successfully eliciting car horns every few seconds, including some from a pristine white Tesla. Federal law enforcement in camo and helmets, their faces obscured, maced and shot at protesters with pepper balls, targeting them through the gates and sniping at them from the rooftop of the building. A handful of protesters — many wearing gas masks and respirators — formed phalanx formations in the driveway, wielding umbrellas and handmade shields. On Saturday, a speaker at one of the “No Kings” rallies advertised the occupation of the ICE facility, saying, “We’re a sanctuary city.” The crowd — replete with American flags both upside down and right side up — cheered. — Sarah JeongNew Port Richey, FloridaNearly every intersection on Pasco County’s State Road 54 looks the same: a cross-section of strip malls, each anchored by a Walmart or Target or Publix, surrounded by a mix of restaurants, nail salons, and gas stations. It’s not an environment that is particularly conducive to protests, but hundreds of people turned out in humid, 90-plus degree weather anyway. The overall size of the crowd is hard to determine, but it’s larger than I — and other attendees — anticipated, given the local demographics.New Port Richey, FL. Image: Gaby Del ValleEveryone is on the sidewalk; an organizer with a megaphone tells people to use crosswalks if they’re going to attempt to brave the six-lane highway. Two days earlier, Governor Ron DeSantis said Floridians could legally run over protesters on the street if they feel “threatened.” New Port Richey, FL. Image: Gaby Del ValleSo far, most drivers seem friendly. There are lots of supportive honks. One woman rolls down her window and thanks the protesters. “I love you! I wish I could be with you, but I have to work today!” she yells as she drives away. Not everyone is amenable. A man in a MAGA hat marches through the crowd waving a “thin green line” flag and yelling “long live the king!” as people in the crowd call him a traitor. A pickup truck drives by blasting “Ice Ice Baby,” waving another pro-law enforcement flag. The protesters have flags, too: American flags large and small, some upside down; Mexican; Ukrainian; Palestinian; Canadian; different configurations of pride and trans flags. Their signs, like their flags, illustrate their diverse reasons for attending: opposition to Trump’s “big beautiful” funding bill, DOGE’s budget cuts, and ICE arrests; support for immigrants, government workers, and Palestinians. One woman wears an inflatable chicken suit. Her friend pulls an effigy of Trump — dressed to look both like an eighteenth-century monarch, a taco, and a chicken — alongside her.New Port Richey, FL. Image: Gaby Del ValleMost of the demonstrators are on the older side, but there are people of all ages in attendance. “I thought it was going to be maybe 20 people with a couple of signs,” Abby, 24, says, adding that she’s pleasantly surprised at both the turnout and the fact that most of the protesters are of retirement age. Abe, 20, tells me this is his first protest. Holding a sign that says “ICE = GESTAPO,” he tells me he came out to support a friend who is Mexican. Three teenagers walk by with signs expressing support for immigrants: “While Trump destroys America, we built it.” “Trump: 3 felonies. My parents: 0.” As I drive away, I notice nine counter-protesters off to the side, around the corner from the main event. They wave their own flags, but the demonstrators seemingly pay them no mind.— Gaby Del ValleHistoric Filipinotown, Los AngelesWearing a camo baseball cap — “Desert Storm Veteran” emblazoned on the front — Joe Arciaga greets a crowd of about 100 people in Los Angeles’ Historic Filipinotown around 9:00AM.“Good morning everyone, are you ready for some beautiful trouble?” Arciaga says into the megaphone, an American flag bandana wrapped around his wrist. The faces of Filipino labor leaders Philip Vera Cruz and Larry Itliong, who organized farm workers alongside Cesar Chavez, peer over his shoulders from a mural that lines the length of Unidad Park where Arciaga and a group called Lakas Collective helped organize this neighborhood No Kings rally. “I’m a Desert Storm veteran, and I’m a father of three and a grandfather of three, and I want to work for a future where democracy is upheld, due process, civil rights, the preservation of the rule of law — That’s all I want. I’m not a billionaire, I’m just a regular Joe, right?”, he tells The Verge.Joe Arciaga speaks to people at a rally in Historic Filipinotown, Los Angeles. Image: Justine Calma“I am mad as hell,” he says, when I ask him about the Army 250th anniversary parade Donald Trump has organized in Washington, DC coinciding with the president’s birthday. “The guy does not deserve to be honored, he’s a draft dodger, right?” Arciaga says. He’s “livid” that the President and DOGE have fired veterans working for federal agencies and slashed VA staff.Arciaga organizes the crowd into two lines that file out of the park to stand along Beverly Blvd., one of the main drags through LA. Arciaga has deputized a handful of attendees with security or medical experience with whistles to serve as “marshals” tasked with flagging and de-escalating any potentially risky situation that might arise. Johneric Concordia, one of the co-founders of the popular The Park’s Finest barbecue joint in the neighborhood, is MCing out on Beverly Blvd. He and Arciaga direct people onto the sidewalks and off the asphalt as honking cars zip by. In between chants of “No hate! No fear! Immigrants are welcome here!” and rap songs from LA artist Bambu that Concordia plays from a speaker, Concordia hypes up the organizers. “Who’s cool? Joe’s cool?” He spits into the microphone connected to his speaker. “Who’s streets? Our streets!” the crowd cheers. An hour later, a man sitting at a red light in a black Prius rolls down his window. “Go home!” he yells from the intersection. “Take your Mexican flag and go home!”The crowd mostly ignores him. One attendee on the corner holds up his “No Kings” sign to the Prius without turning his head to look at him. A few minutes later, a jogger in a blue t-shirt raises his fist as he passes the crowd. “Fuck yeah guys,” he says to cheers.By 10AM, the neighborhood event is coming to a close. Demonstrators start to trickle away, some fanning out to other rallies planned across LA today. Concordia is heading out too, microphone and speaker still in hand, “If you’re headed to downtown, watch out for suspicious crew cuts!” — Justine CalmaSan Francisco, California1/10Most of the crowd trickled out after 2pm, which was the scheduled end time of the protest, but hundreds stayed in the area. Image: Vjeran PavicLondon, UKLondon’s protest was a little different than most: it was almost entirely bereft of “No Kings” signs, thanks to the fact that about two miles away much larger crowds were gathered to celebrate the official birthday of one King Charles III. “We don’t have anything against King Charles,” Alyssa, a member of organizers Indivisible London, told me. And so, “out of respect for our host country as immigrants,” they instead set up shop in front of the US embassy with a tweaked message: “No kings, no crowns” became “no tyrants, no clowns.” London, UK. Image: Dominic PrestonOf the hundreds gathered, not everyone got the memo, with a few painted signs decrying kings and crowns regardless, and one brave Brit brandishing a bit of cardboard with a simple message: “Our king is better than yours!”London, UK. Image: Dominic PrestonStill, most of the crowd were on board, with red noses, clown suits, and Pennywise masks dotted throughout, plus costumes ranging from tacos to Roman emperors. “I think tyrants is the better word, and that’s why I dressed up as Caesar, because he was the original,” says Anna, a Long Island native who’s lived in London for three years. “Nobody likes a tyrant. Nobody. And they don’t do well, historically, but they destroy a lot.”For 90 minutes or so the crowd — predominantly American, judging by the accents around me — leaned into the circus theme. Speakers shared the stage with performers, from a comic singalong of anti-Trump protest songs to a protracted pantomime in which a woman in a banana costume exhorted the crowd to pelt a Donald Trump impersonator with fresh peels. London, UK. Image: Dominic PrestonDuring a break in festivities, Alyssa told the crowd, “The most threatening sound to an oligarch is laughter.”— Dominic PrestonProspect Park, Brooklyn, New YorkThe No Kings protest at Brooklyn’s Grand Army Plaza was a calmer affair. Instead of gathering under the picturesque memorial arch, protesters were largely sequestered to a corner right outside Prospect Park, with some streets blocked off by police. The weekly farmers market was in full swing, meaning people cradling bundles of rhubarb were swerving in and out of protest signs that read things like, “Hating Donald Trump is Brat” and “Is it time to get out the pitch forks?” Like during the Hands Off protest in April, New York got rain on Saturday.Prospect Park, Brooklyn. Image: Mia SatoThe area where protesters were gathered made it difficult to count the crowd, but there were hundreds — perhaps a few thousand — people that streamed in and out. At one point, some protesters began marching down the street alongside Prospect Park, while others stayed at Grand Army Plaza to chant, cheer, and hold signs up at oncoming vehicles. With its proximity to the public library, the park, and densely populated neighborhoods, the massive intersection is a high-foot traffic area. Cars blared their horns as they passed, American flags waving in the chilly afternoon breeze.Jane, a Brooklyn resident who stood on the curb opposite the protesters, said she isn’t typically someone who comes out to actions like this: before the No Kings event, she had only ever been to one protest, the Women’s March.Prospect Park, Brooklyn. Image: Mia Sato“I’m deeply concerned about our country,” Jane said, pausing as a long stream of trucks and cars honked continuously in support of the protesters in the background. “I think Trump is behaving as an authoritarian. We’ve seen in Russia, in Hungary, in Hong Kong, that the slide from freedom to not freedom is very fast and very quick if people do not make their voices heard,” Jane said. “I’m concerned that that’s what’s happening in the United States.” Jane also cited cuts to Medicaid and funding for academic research as well as tariffs as being “unacceptable.”Prospect Park, Brooklyn. Image: Mia SatoThe event was peaceful — there were lots of kids present — and people were in good spirits despite the rain. Protest signs ran the gamut from general anti-Trump slogansto New York City-specific causes like “Andrew Cuomo can’t read”. One sign read, “Fix your hearts or die,” an iconic line from the late director, David Lynch’s, Twin Peaks: The Return. And of course, amid nationwide immigration raids that have been escalated by the involvement of the federal government, ICE was top of mind: one sign simply read, “Melt ICE,” and another protester held a large “NO ICE IN NYC” sign. Though it was smaller and more contained than other events, the protest didn’t lack conviction: attendees of all ages stood in the cold rain, chanting and blowing into vuvuzela, banging the lids of pots and pans. At one point a man stood on the median on the street, leading the group in chants of “No justice, no peace.” Cars laid on the horn as they drove by.— Mia SatoAkron, OhioIt’s been raining pretty hard the last few days in Akron, OH, so much that I didn’t think there’d be a large turnout for our chapter of the No Kings protest. But I was emphatically proven wrong as the crowds I saw dwarfed the Tesla Takedown protests last month. Officially, the protest was to take place in front of the John F. Seiberling Federal Building on Main Street in Downtown Akron. But the concentration of people spilled over from that small space down Main Street and up Market Street. All told, though there were no official counts, I estimate somewhere between 500 to 900 people in this blue enclave in Northeast Ohio.The mood was exuberant, buoyed by supporters who honked their horns as they passed. The chorus of horns was nonstop, and when a sanitation truck honked as it went by, cheers got louder. The chants the crowds were singing took on a local flare. Ohio is the home of the Ohio State Buckeyes and anywhere you go, shout “O-H” and you’ll invariably get an “I-O” response. The crowds used that convention to make their own chant, “OH-IO, Donald Trump has got to go.”There was no police presence here and the crowd was very good at policing itself. Ostensibly out of concern for the incidents where people have rammed their cars into protestor crowds, the people here have taken up crossing guard duties, aiding folks who wish to cross Main or Market Streets. Toward the end of my time at the protest, I saw an older gentleman wearing Kent State gear and holding a sign that read, “Remember another time the National Guard was called in?” His sign featured a drawing of the famous photo from the event in which four Kent State students during a protest of the Vietnam War were killed by National Guard troops. I caught up with him to ask him some questions and he told me his name was Chuck Ayers, a professional cartoonist, and was present at the shooting. Akron, OH. Image: Ash Parrish“When I saw the National Guard in front of the federal building in LA,” he told me, “It was just another flashback.”He did not tell me this at the time, but Ayers is a nationally recognized cartoonist, noted for co-creating the comic strip Crankshaft. He’s lived in Ohio his entire life and of course, drew that sign himself. As he was telling me about how seeing news of the National Guard being deployed in LA, I could see him strain to hold back his emotions. He said it still hurts to see this 55 years later, but that he was heartened to see so many people standing here in community and solidarity. He also said that given his pain and trauma he almost didn’t come. When I asked why he showed up when it so obviously causes him pain he said simply, “Because I have to.”— Ash ParrishOneonta, New YorkOn a northward drive to Oneonta — population roughly 15,000, the largest city in New York’s mainly rural Otsego County — one of the most prominent landmarks is a sprawling barn splashed in huge, painted block letters with TRUMP 2024.It’s Trump country, but not uniformly Trumpy country, as evidenced by what I estimated as a hundreds-strong crowd gathered in a field just below Main Street that came together with a friendly county-fair atmosphere. Kids sat on their parents’ shoulders; American flags fluttered next to signs with slogans like SHADE NEVER MADE ANYONE LESS GAY, and attendees grumbled persistently about the event’s feeble sound system, set up on the bed of a pickup truck. It was the kind of conspicuously patriotic, far-from-urban protest that the Trump administration has all but insisted doesn’t exist.Image: Adi RobertsonBeyond a general condemnation of Trump, protest signs repped the same issues being denounced across the country. The wars in Gaza and Ukraine made an appearance, as did Elon Musk and Tesla. A couple of people called out funding cuts for organizations like NPR, one neatly lettered sign reminded us that WEATHER FORECASTING SAVES LIVES, another warned “Keep your nasty little hands off Social Security,” and a lot — unsurprisingly, given the past week’s events — attacked mass deportations and ICE. An attendee who identified himself as Bill, standing behind a placard that blocked most of him from sight, laid out his anger at the administration’s gutting of the Environmental Protection Agency. “I think if it was not for protests, there would be no change,” he told me.The event itself, supported by a coalition including the local chapter of Indivisible, highlighted topics like reproductive justice and LGBTQ rights alongside issues for groups often stereotyped as Republican blocs — there was a speech about Department of Veterans Affairs cuts and a representative from the local Office for the Aging. Rules for a march around the modest downtown were laid out: no blocking pedestrians or vehicles, and for the sake of families doing weekend shopping, watch the language. “Fuck!” one person yelled indistinctly from the audience. “No, no,” the event’s emcee chided gently. The philosophy, as she put it, was one of persuasion. “We want to build the resistance, not make people angry at us.”Image: Adi RobertsonBut even in a place that will almost certainly never see a National Guard deployment or the ire of a Truth Social post, the Trump administration’s brutal deportation program had just hit close to home. Only hours before the protest commenced, ICE agents were recorded handcuffing a man and removing him in an unmarked black car — detaining what was reportedly a legal resident seeking asylum from Venezuela. The mayor of Oneonta, Mark Drnek, relayed the news to the crowd. “ICE! We see you!” boomed Drnek from the truckbed. “We recognize you for what you are, and we understand, and we reject your vile purpose.”The crowd cheered furiously. The stars and stripes waved.- Adi RobertsonSee More: Policy #kings #protests #eye #storm
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    No Kings: protests in the eye of the storm
    As President Donald Trump kicked off a birthday military parade on the streets of Washington, DC, what’s estimated as roughly 2,000 events were held across the US and beyond — protesting Trump and Elon Musk’s evisceration of government services, an unprecedented crackdown by Immigration and Customs Enforcement (ICE), and countless other actions from the administration in its first five months. Held under the title “No Kings” (with, as you’ll see, one conspicuous exception), they’re the latest in several mass protests, following April’s Hands Off events and a wave of Tesla Takedown demonstrations in March.As The Verge’s Tina Nguyen went to downtown DC, we also sent reporters to No Kings demonstrations spanning the country, plus a “No Tyrants” event in the UK. How would they unfold after promises of “very heavy force” against protesters in the capital, after the deployment of thousands of military troops in a move a judge has bluntly called illegal, and after promises to “liberate” the city of Los Angeles from its “burdensome leadership” by local elected officials? What about the overnight killing of a Minnesota Democratic state representative and her husband, and the shooting of a Democratic state senator and his wife?The answer, at the events we attended, was fairly calmly — even against a backdrop of chaos.Downtown Los Angeles, CaliforniaAn inflatable baby Donald Trump, dressed in a diaper, hovered over throngs of people rallying outside of Los Angeles City Hall. Demonstrators outnumbered clumps of California National Guard members in fatigues posted up along sidewalks. “Go home to your families, we don’t need you in our streets,” one young person wearing a long braid down her back tells them while marching past. “Trump come catch these hands foo!” the back of her sign reads. I can’t see what the front says, but I can tell there’s an empty bag of Cheetos pasted to it.The big baby joins the march, floating through the streets of Downtown LA over demonstrators. A flatbed truck rolls ahead of it, the band — maybe LA’s own Ozomatli? — singing “We don’t like Trump” to the tune of “We Want The Funk.” Ducking inside Grand Central Market from the march, I talk to Puck and Twinkle Toes — two demonstrators in line for the public restrooms. Twinkle Toes tells me she’s part of an activist clown collective called Imp and Circumstance, wearing pink and white clown makeup and a striped pink and white bow wrapped around a loose hair bun atop her head. She’s here exercising her right to free speech, she says. Demonstrators in Los Angeles marched alongside an inflatable Donald Trump baby dressed in a diaper.“The more people that are out here, the more we know that this is not okay. That we don’t want an autocrat. We want democracy,” Puck tells me, adding that the Pride March in Hollywood last weekend was “nothing but love and sunshine” despite protests and burning driverless cars making headlines in downtown. “The news tries to make you think all of LA is rioting. It’s not.” Puck says.Back out on the streets, a young man quickly writes “Fuck ICE” on a black wall with white spray paint before a group of older demonstrators wearing floppy hats shushes him away — warning him that tagging will only attract more law enforcement.Further along, another older man with tufts of white hair sticking out under his Lakers cap walks stiffly and slowly along under the summer sun. A Mexican flag draped across his shoulders, he crosses Hope Street. A young man wearing a Nike cap makes his way over to ask if he wants water; the old man accepts a bottle and keeps walking without stopping. The march has looped around downtown, and is coming to an end back at City Hall. As I make my way to my bus stop, a line of police vehicles — sirens blasting — whizzes past me, back toward the crowd still gathering around City Hall.The Los Angeles Police Department issued a dispersal order for parts of downtown Los Angeles later in the afternoon, citing people “throwing rocks, bricks, bottles and other objects.” Law enforcement reportedly cleared crowds using gas, and the LAPD authorized the use of “less lethal” force.— Justine CalmaPortland, OregonFour different “No Kings” protests in the greater Portland area on Saturday drew massive crowds of tens of thousands across the city. Various activists, government officials, and representatives for politicians spoke at the rallies, which also featured music and live performances. (One advertised free drag shows.) Protesters of all ages came with dogs, strollers, flags, banners, and hand-made signs. At the downtown waterfront, some tourist boats appeared to still be departing, but the bike rental stand (which also sells ice cream) was closed for the day with a hand-lettered explanation reading “No crowns, no thrones, no kings” and “Americans against oligarchy.” Women appearing to be organizers passed out free American flags; many attendees came with their own American flags modified to fly upside down. Most protesters brought signs expressing a wide range of sentiments on the theme of “No Kings.” Some signs were surprisingly verbose (“If the founders wanted a unitary executive (a king) we’d all still be British”) while others were more succinct (“Sic semper tyrannis”). Others opted for simple images, such as a picture of a crown crossed out, or — less frequently — a guillotine. Image: Sarah JeongThe waterfront park area was filled with people from the shoreline to the curb of the nearest street, where protesters held up signs to passing cars that honked in approval. The honking of a passing fire truck sent the crowd into an uproarious cheer. Portland is about a thousand miles from the border with Mexico, but the flag of its distant neighbor nation has emerged as protest iconography in solidarity with Los Angeles. The rainbow pride flag was flown as often as the Mexican flag. Military veterans were scattered throughout the crowd, some identifying themselves as having seen action in conflicts spanning from Vietnam to Afghanistan. Emanuel, an Air Force veteran, told me that he had turned out in defense of the constitution and due process, saying, “Nobody has any rights if one person doesn’t have any rights.” Image: Sarah JeongAnger was directed at ICE and the mass deportations all throughout the day, in signage, in chants, and in rally speeches. The previous night, about 150 people protested at a local ICE facility — coincidentally located by the Tesla dealership — a mile south of downtown, near a highway exit. The ICE facility protests, which have been continuous for some days, have been steadily building up. A couple of “No Kings” signs were present on Friday. (The following day, a handful of “Chinga la migra” signs would show up at the “No Kings” protests). Demonstrators stood on the curb urging passing cars to “Honk if you hate fascists,” successfully eliciting car horns every few seconds, including some from a pristine white Tesla. Federal law enforcement in camo and helmets, their faces obscured, maced and shot at protesters with pepper balls, targeting them through the gates and sniping at them from the rooftop of the building. A handful of protesters — many wearing gas masks and respirators — formed phalanx formations in the driveway, wielding umbrellas and handmade shields. On Saturday, a speaker at one of the “No Kings” rallies advertised the occupation of the ICE facility, saying, “We’re a sanctuary city.” The crowd — replete with American flags both upside down and right side up — cheered. — Sarah JeongNew Port Richey, FloridaNearly every intersection on Pasco County’s State Road 54 looks the same: a cross-section of strip malls, each anchored by a Walmart or Target or Publix, surrounded by a mix of restaurants, nail salons, and gas stations. It’s not an environment that is particularly conducive to protests, but hundreds of people turned out in humid, 90-plus degree weather anyway. The overall size of the crowd is hard to determine, but it’s larger than I — and other attendees — anticipated, given the local demographics. (Trump won 61 percent of the vote in Pasco County in 2024.) New Port Richey, FL. Image: Gaby Del ValleEveryone is on the sidewalk; an organizer with a megaphone tells people to use crosswalks if they’re going to attempt to brave the six-lane highway. Two days earlier, Governor Ron DeSantis said Floridians could legally run over protesters on the street if they feel “threatened.” New Port Richey, FL. Image: Gaby Del ValleSo far, most drivers seem friendly. There are lots of supportive honks. One woman rolls down her window and thanks the protesters. “I love you! I wish I could be with you, but I have to work today!” she yells as she drives away. Not everyone is amenable. A man in a MAGA hat marches through the crowd waving a “thin green line” flag and yelling “long live the king!” as people in the crowd call him a traitor. A pickup truck drives by blasting “Ice Ice Baby,” waving another pro-law enforcement flag. The protesters have flags, too: American flags large and small, some upside down; Mexican; Ukrainian; Palestinian; Canadian; different configurations of pride and trans flags. Their signs, like their flags, illustrate their diverse reasons for attending: opposition to Trump’s “big beautiful” funding bill, DOGE’s budget cuts, and ICE arrests; support for immigrants, government workers, and Palestinians. One woman wears an inflatable chicken suit. Her friend pulls an effigy of Trump — dressed to look both like an eighteenth-century monarch, a taco, and a chicken — alongside her.New Port Richey, FL. Image: Gaby Del ValleMost of the demonstrators are on the older side, but there are people of all ages in attendance. “I thought it was going to be maybe 20 people with a couple of signs,” Abby, 24, says, adding that she’s pleasantly surprised at both the turnout and the fact that most of the protesters are of retirement age. Abe, 20, tells me this is his first protest. Holding a sign that says “ICE = GESTAPO,” he tells me he came out to support a friend who is Mexican. Three teenagers walk by with signs expressing support for immigrants: “While Trump destroys America, we built it.” “Trump: 3 felonies. My parents: 0.” As I drive away, I notice nine counter-protesters off to the side, around the corner from the main event. They wave their own flags, but the demonstrators seemingly pay them no mind.— Gaby Del ValleHistoric Filipinotown, Los AngelesWearing a camo baseball cap — “Desert Storm Veteran” emblazoned on the front — Joe Arciaga greets a crowd of about 100 people in Los Angeles’ Historic Filipinotown around 9:00AM.“Good morning everyone, are you ready for some beautiful trouble?” Arciaga says into the megaphone, an American flag bandana wrapped around his wrist. The faces of Filipino labor leaders Philip Vera Cruz and Larry Itliong, who organized farm workers alongside Cesar Chavez, peer over his shoulders from a mural that lines the length of Unidad Park where Arciaga and a group called Lakas Collective helped organize this neighborhood No Kings rally. “I’m a Desert Storm veteran, and I’m a father of three and a grandfather of three, and I want to work for a future where democracy is upheld, due process, civil rights, the preservation of the rule of law — That’s all I want. I’m not a billionaire, I’m just a regular Joe, right?”, he tells The Verge.Joe Arciaga speaks to people at a rally in Historic Filipinotown, Los Angeles. Image: Justine Calma“I am mad as hell,” he says, when I ask him about the Army 250th anniversary parade Donald Trump has organized in Washington, DC coinciding with the president’s birthday. “The guy does not deserve to be honored, he’s a draft dodger, right?” Arciaga says. He’s “livid” that the President and DOGE have fired veterans working for federal agencies and slashed VA staff.Arciaga organizes the crowd into two lines that file out of the park to stand along Beverly Blvd., one of the main drags through LA. Arciaga has deputized a handful of attendees with security or medical experience with whistles to serve as “marshals” tasked with flagging and de-escalating any potentially risky situation that might arise. Johneric Concordia, one of the co-founders of the popular The Park’s Finest barbecue joint in the neighborhood, is MCing out on Beverly Blvd. He and Arciaga direct people onto the sidewalks and off the asphalt as honking cars zip by. In between chants of “No hate! No fear! Immigrants are welcome here!” and rap songs from LA artist Bambu that Concordia plays from a speaker, Concordia hypes up the organizers. “Who’s cool? Joe’s cool?” He spits into the microphone connected to his speaker. “Who’s streets? Our streets!” the crowd cheers. An hour later, a man sitting at a red light in a black Prius rolls down his window. “Go home!” he yells from the intersection. “Take your Mexican flag and go home!”The crowd mostly ignores him. One attendee on the corner holds up his “No Kings” sign to the Prius without turning his head to look at him. A few minutes later, a jogger in a blue t-shirt raises his fist as he passes the crowd. “Fuck yeah guys,” he says to cheers.By 10AM, the neighborhood event is coming to a close. Demonstrators start to trickle away, some fanning out to other rallies planned across LA today. Concordia is heading out too, microphone and speaker still in hand, “If you’re headed to downtown, watch out for suspicious crew cuts!” — Justine CalmaSan Francisco, California1/10Most of the crowd trickled out after 2pm, which was the scheduled end time of the protest, but hundreds stayed in the area. Image: Vjeran PavicLondon, UKLondon’s protest was a little different than most: it was almost entirely bereft of “No Kings” signs, thanks to the fact that about two miles away much larger crowds were gathered to celebrate the official birthday of one King Charles III. “We don’t have anything against King Charles,” Alyssa, a member of organizers Indivisible London, told me. And so, “out of respect for our host country as immigrants,” they instead set up shop in front of the US embassy with a tweaked message: “No kings, no crowns” became “no tyrants, no clowns.” London, UK. Image: Dominic PrestonOf the hundreds gathered, not everyone got the memo, with a few painted signs decrying kings and crowns regardless, and one brave Brit brandishing a bit of cardboard with a simple message: “Our king is better than yours!”London, UK. Image: Dominic PrestonStill, most of the crowd were on board, with red noses, clown suits, and Pennywise masks dotted throughout, plus costumes ranging from tacos to Roman emperors. “I think tyrants is the better word, and that’s why I dressed up as Caesar, because he was the original,” says Anna, a Long Island native who’s lived in London for three years. “Nobody likes a tyrant. Nobody. And they don’t do well, historically, but they destroy a lot.”For 90 minutes or so the crowd — predominantly American, judging by the accents around me — leaned into the circus theme. Speakers shared the stage with performers, from a comic singalong of anti-Trump protest songs to a protracted pantomime in which a woman in a banana costume exhorted the crowd to pelt a Donald Trump impersonator with fresh peels. London, UK. Image: Dominic PrestonDuring a break in festivities, Alyssa told the crowd, “The most threatening sound to an oligarch is laughter.”— Dominic PrestonProspect Park, Brooklyn, New YorkThe No Kings protest at Brooklyn’s Grand Army Plaza was a calmer affair. Instead of gathering under the picturesque memorial arch, protesters were largely sequestered to a corner right outside Prospect Park, with some streets blocked off by police. The weekly farmers market was in full swing, meaning people cradling bundles of rhubarb were swerving in and out of protest signs that read things like, “Hating Donald Trump is Brat” and “Is it time to get out the pitch forks?” Like during the Hands Off protest in April, New York got rain on Saturday.Prospect Park, Brooklyn. Image: Mia SatoThe area where protesters were gathered made it difficult to count the crowd, but there were hundreds — perhaps a few thousand — people that streamed in and out. At one point, some protesters began marching down the street alongside Prospect Park, while others stayed at Grand Army Plaza to chant, cheer, and hold signs up at oncoming vehicles. With its proximity to the public library, the park, and densely populated neighborhoods, the massive intersection is a high-foot traffic area. Cars blared their horns as they passed, American flags waving in the chilly afternoon breeze.Jane, a Brooklyn resident who stood on the curb opposite the protesters, said she isn’t typically someone who comes out to actions like this: before the No Kings event, she had only ever been to one protest, the Women’s March. (Jane asked that The Verge use her first name only.) Prospect Park, Brooklyn. Image: Mia Sato“I’m deeply concerned about our country,” Jane said, pausing as a long stream of trucks and cars honked continuously in support of the protesters in the background. “I think Trump is behaving as an authoritarian. We’ve seen in Russia, in Hungary, in Hong Kong, that the slide from freedom to not freedom is very fast and very quick if people do not make their voices heard,” Jane said. “I’m concerned that that’s what’s happening in the United States.” Jane also cited cuts to Medicaid and funding for academic research as well as tariffs as being “unacceptable.”Prospect Park, Brooklyn. Image: Mia SatoThe event was peaceful — there were lots of kids present — and people were in good spirits despite the rain. Protest signs ran the gamut from general anti-Trump slogans (“I trust light tampons more than this administration”) to New York City-specific causes like “Andrew Cuomo can’t read” (there is a contenious mayoral election this month). One sign read, “Fix your hearts or die,” an iconic line from the late director, David Lynch’s, Twin Peaks: The Return. And of course, amid nationwide immigration raids that have been escalated by the involvement of the federal government, ICE was top of mind: one sign simply read, “Melt ICE,” and another protester held a large “NO ICE IN NYC” sign. Though it was smaller and more contained than other events, the protest didn’t lack conviction: attendees of all ages stood in the cold rain, chanting and blowing into vuvuzela, banging the lids of pots and pans. At one point a man stood on the median on the street, leading the group in chants of “No justice, no peace.” Cars laid on the horn as they drove by.— Mia SatoAkron, OhioIt’s been raining pretty hard the last few days in Akron, OH, so much that I didn’t think there’d be a large turnout for our chapter of the No Kings protest. But I was emphatically proven wrong as the crowds I saw dwarfed the Tesla Takedown protests last month. Officially, the protest was to take place in front of the John F. Seiberling Federal Building on Main Street in Downtown Akron. But the concentration of people spilled over from that small space down Main Street and up Market Street. All told, though there were no official counts, I estimate somewhere between 500 to 900 people in this blue enclave in Northeast Ohio.The mood was exuberant, buoyed by supporters who honked their horns as they passed. The chorus of horns was nonstop, and when a sanitation truck honked as it went by, cheers got louder. The chants the crowds were singing took on a local flare. Ohio is the home of the Ohio State Buckeyes and anywhere you go, shout “O-H” and you’ll invariably get an “I-O” response. The crowds used that convention to make their own chant, “OH-IO, Donald Trump has got to go.”There was no police presence here and the crowd was very good at policing itself. Ostensibly out of concern for the incidents where people have rammed their cars into protestor crowds, the people here have taken up crossing guard duties, aiding folks who wish to cross Main or Market Streets. Toward the end of my time at the protest, I saw an older gentleman wearing Kent State gear and holding a sign that read, “Remember another time the National Guard was called in?” His sign featured a drawing of the famous photo from the event in which four Kent State students during a protest of the Vietnam War were killed by National Guard troops. I caught up with him to ask him some questions and he told me his name was Chuck Ayers, a professional cartoonist, and was present at the shooting. Akron, OH. Image: Ash Parrish“When I saw the National Guard in front of the federal building in LA,” he told me, “It was just another flashback.”He did not tell me this at the time, but Ayers is a nationally recognized cartoonist, noted for co-creating the comic strip Crankshaft. He’s lived in Ohio his entire life and of course, drew that sign himself. As he was telling me about how seeing news of the National Guard being deployed in LA, I could see him strain to hold back his emotions. He said it still hurts to see this 55 years later, but that he was heartened to see so many people standing here in community and solidarity. He also said that given his pain and trauma he almost didn’t come. When I asked why he showed up when it so obviously causes him pain he said simply, “Because I have to.”— Ash ParrishOneonta, New YorkOn a northward drive to Oneonta — population roughly 15,000, the largest city in New York’s mainly rural Otsego County — one of the most prominent landmarks is a sprawling barn splashed in huge, painted block letters with TRUMP 2024. (The final digits have been faithfully updated every election since 2016.) It’s Trump country, but not uniformly Trumpy country, as evidenced by what I estimated as a hundreds-strong crowd gathered in a field just below Main Street that came together with a friendly county-fair atmosphere. Kids sat on their parents’ shoulders; American flags fluttered next to signs with slogans like SHADE NEVER MADE ANYONE LESS GAY, and attendees grumbled persistently about the event’s feeble sound system, set up on the bed of a pickup truck. It was the kind of conspicuously patriotic, far-from-urban protest that the Trump administration has all but insisted doesn’t exist.Image: Adi RobertsonBeyond a general condemnation of Trump, protest signs repped the same issues being denounced across the country. The wars in Gaza and Ukraine made an appearance, as did Elon Musk and Tesla. A couple of people called out funding cuts for organizations like NPR, one neatly lettered sign reminded us that WEATHER FORECASTING SAVES LIVES, another warned “Keep your nasty little hands off Social Security,” and a lot — unsurprisingly, given the past week’s events — attacked mass deportations and ICE. An attendee who identified himself as Bill, standing behind a placard that blocked most of him from sight, laid out his anger at the administration’s gutting of the Environmental Protection Agency. “I think if it was not for protests, there would be no change,” he told me.The event itself, supported by a coalition including the local chapter of Indivisible, highlighted topics like reproductive justice and LGBTQ rights alongside issues for groups often stereotyped as Republican blocs — there was a speech about Department of Veterans Affairs cuts and a representative from the local Office for the Aging (whose words were mostly lost to the sound system’s whims). Rules for a march around the modest downtown were laid out: no blocking pedestrians or vehicles, and for the sake of families doing weekend shopping, watch the language. “Fuck!” one person yelled indistinctly from the audience. “No, no,” the event’s emcee chided gently. The philosophy, as she put it, was one of persuasion. “We want to build the resistance, not make people angry at us.”Image: Adi RobertsonBut even in a place that will almost certainly never see a National Guard deployment or the ire of a Truth Social post, the Trump administration’s brutal deportation program had just hit close to home. Only hours before the protest commenced, ICE agents were recorded handcuffing a man and removing him in an unmarked black car — detaining what was reportedly a legal resident seeking asylum from Venezuela. The mayor of Oneonta, Mark Drnek, relayed the news to the crowd. “ICE! We see you!” boomed Drnek from the truckbed. “We recognize you for what you are, and we understand, and we reject your vile purpose.”The crowd cheered furiously. The stars and stripes waved.- Adi RobertsonSee More: Policy
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