Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental! Company Overview At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industriesincluding construction, utilities, and infrastructureby delivering high-quality, ready-to-work trucks and trailers tailored to each customers needs. At PTR, we dont just rent truckswe partner with our customers to drive efficiency and success on every job site. Please keep reading Not sure if you meet every requirement? Thats okay! We encourage you to apply if youre passionate, hardworking, and eager to contribute. We know that diverse perspectives and experiences make us stronger, and we want you to be part of our journey. Inside Sales Representative (ISR) at PTR is a friendly, people-oriented, and persuasive steward of the sales process. This role will support our Territory Managers with their sales pipeline while also prospecting and cross-selling PTR products themselves. This support includes driving results by enrolling the commitment and buy-in of other internal departments to achieve sales initiatives. The Inside Sales Representative will also represent PTRs commitment to being our customers easy button by serving as the main point of contact. They will be the front-line hero by assisting them in making informed decisions, providing guidance on our rentals, and resolving any issues they might face. We are seeking someone eager to develop their sales skills and grow within our organization. This role is designed as a stepping stone to a Territory Sales Manager (TSM) position, providing hands-on experience with customer interactions, lead qualification, and sales process execution. Ideal candidates will demonstrate a strong drive for results, the ability to build relationships, and a proactive approach to learning and development. High-performing ISRs will have the opportunity to be mentored, trained, and considered for promotion into a TSM role as part of their career path at PTR. COMPENSATION This position offers a competitive compensation package of base salary ($50,000/yr) plus uncapped commissions =OTE $85,000 annually. RESPONSIBILITIES Offer top-notch customer service and respond with a sense of urgency for goal achievement in a fast-paced sales environment. Build a strong pipeline of customers by qualifying potential leads in your territory. This includes strategic prospecting and sourcing. Develop creative ways to engage and build rapport with prospective customers by pitching the Premier Truck Rental value proposition. Partner with assigned Territory Managers by assisting with scheduling customer visits, trade shows, new customer hand-offs, and any other travel requested. Facilitate in-person meetings and set appointments with prospective customers. Qualify and quote inquiries for your prospective territories both online and from the Territory Manager. Input data into the system with accuracy and follow up in a timely fashion. Facilitate the onboarding of new customers through the credit process. Drive collaboration between customers, Territory Managers, Logistics, and internal teams to coordinate On-Rent and Off-Rent notices with excellent attention to detail. Identify and arrange the swap of equipment from customers meeting the PTR de-fleeting criteria. Manage the sales tools to organize, compile, and analyze data with accuracy for a variety of activities and multiple projects occurring simultaneously.Building and developing a new 3-4 state territory! REQUIREMENTS MUST HAVE2+ years of strategic prospecting or account manager/sales experience; or an advanced degree or equivalent experience converting prospects into closed sales. Tech-forward approach to sales strategy. Excellent prospecting, follow-up, and follow-through skills. Committed to seeing deals through completion. Accountability and ownership of the sales process and a strong commitment to results. Comfortable with a job that has a variety of tasks and is dynamic and changing. Proactive prospecting skills and can overcome objections; driven to establish relationships with new customers. Ability to communicate in a clear, logical manner in formal and informal situations. Proficiency in CRMs and sales tracking systems Hunters mindsetsomeone who thrives on pursuing new business, driving outbound sales, and generating qualified opportunities. Prospecting: Going on LinkedIn, Looking at Competitor data, grabbing contacts for the TM, may use technology like Apollo and LinkedIn Sales Navigator Partner closely with the Territory Manager to ensure a unified approach in managing customer relationships, pipeline development, and revenue growth. Maintain clear and consistent communication to align on sales strategies, customer needs, and market opportunities, fostering a seamless and collaborative partnership with the Territory Manager. Consistently meet and exceed key performance indicators (KPIs), including rental revenue, upfit revenue, and conversion rates, by actively managing customer accounts and identifying growth opportunities. Support the saturation and maturation of the customer base through strategic outreach, relationship management, and alignment with the Territory Manager to drive long-term success. Remote in the United States with some travel to trade shows, quarterly travel up to a week at a time, and sales meetingsNICE TO HAVE Rental and/or sales experience in the industry. Proficiency in , Apollo.io , LinkedIn Sales Navigator, Power BI, MS Dynamics, Chat GPT. Established relationships within the marketplace or territory. Motivated to grow into outside territory management position with relocation On Target Earnings: ($85,000)EMPLOYEE BENEFITSWellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, weve got you covered!Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipmentand much more!Profit SharingYour Success, rewarded: At PTR, we believe in sharing success. Our Profit-SharingComprehensive BenefitsStarting Day One:Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)401(k) matching & long-term financial planning Paid time off that lets you recharge Life, accidental death, and disability coverage Ongoing learning & development opportunitiesTraining, Growth & RecognitionWe partner with Predictive Index to better understand your strengths, ensuring tailored coaching, structured training, and career development. Performance and attitude evaluations every 6 months keep you on track for growth.Culture & ConnectionMore Than Just a JobAt PTR, we dont just build relationships with our customerswe build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:PTR Field Days & Team EventsThe Extra Mile Recognition ProgramPTR Text Alerts & Open CommunicationPremier Truck Rental Is an Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need support or accommodation due to a disability, contact us at PI6e547fa1c5-

In Rancho Palos Verde, California, the disassembled Wayfarers Chapel designed by Lloyd Wright, the son of Frank Lloyd Wright, has been stored away since last July, following damage from landslides. A potential site for the ecclesiastical structure has been found. The proposed site would expand the footprint of the serene property and protect its structures from further damage caused by land movement.  In the 1970s, a landslide at the site destroyed the chapel’s visitor center, and the geologic movement was inactive for a while. However, in the past few years activity began accelerating at an unprecedented rate. In February 2024, the Wayfarers Chapel announced that it would close its doors due to land movement in the area. The shuttering left a displaced congregation and devastated brides in its wake, but there was still hope of a return. Then, in May 2024, it was announced that the only way to maintain the structure was to disassemble it. Land movement had caused glass panels to shatter, the metal framing to warp, and cracks to form in the concrete. Though leadership initially wanted to rebuild on site, the worsening conditions proved this was no longer a viable option. In July 2024, with the help of Architectural Resources Group, the church was meticulously disassembled with each part numbered and labeled. Many of the irreplaceable materials used to construct the original chapel were salvaged. The pieces have since been kept in storage, waiting to be rebuilt.  The chapel was disassembled and stored for preservation. (Architectural Resources Group) The chapel’s new site must carry similar characteristics to the old one to uphold its National Historic Landmark designation. The prospective site, Battery Barnes, shares the original site’s coastal views of the Pacific, while situating the reassembled chapel outside the Portuguese Bend. Built in 1943 as part of the U.S. Army’s coastal fortification plan, the Battery Barnes’s connection to World War II could also be highlighted throughout the use of the land.  The glass chapel will be reconstructed using the salvaged original materials. (Architectural Resources Group/Courtesy Wayfarers Chapel) Wayfarers Chapel also plans to take advantage of the expanded footprint of the proposed site. During an episode of “RPV City Talk,” the chapel’s communications director Stephanie Cartozian shared that the organization hopes to rebuild the chapel along with the lost visitor center, as well as constructing a museum, archival center, and restaurant. The campus would also see the addition of public restrooms for hikers, expanding on its community accessibility.   Currently, Wayfarers Chapel is fundraising to cover the rebuild, with part of the funds going toward securing the site. Unlike wildfires, earthquakes, or flooding, landslides are not considered disasters in the State of California. Thus, along with fundraising efforts, local lobbying efforts are being made to add landslides to the list of covered emergencies, which could create a path to governmental assistance.

Today, like most days, I made a trip to the post office to ship out my Poshmark sales. But what I'm shipping out looks a little different than it might have a few months ago. Of the seven packages I'm handing off, only one contains an item I'd consider "nice." Alongside that Fendi top are six pieces from fast-fashion brands—ultra cheap stuff I ordered from Chinese retailers like Shein and Temu that, until recently, I never expected to actually sell, given that someone could buy the same item new at, well, Shein and Temu prices. But since the United States' new tariff structure went into effect (primarily the elimination of the de minimus exemption), consumers have been forced to adjust to a reality in which they can't easily source everything from toothbrush holders to micro-trendy outfits from an low price Chinese retail giant, to say nothing of concerns over how much more they could be paying for pricier items like autos and appliances made with foreign parts or manufactured overseas. In this period of uncertainty, resale apps may be filling the void. My own Poshmark sales are up compared to the month before the tariffs went into effect, with a notable rise in sales of basic, cheap stuff. Curious, I talked to a few experts to see if my experiences were indicative of a broader trend—one that could mean good things (well, relatively speaking) for resale buyers and sellers alike.The vibe on the resale apps in the wake of tariffsThe rollout of the tariffs has been confusing and disjointed. It was (and still is) hard to predict when consumers will see price increases on foreign-made electronics, cars, and other goods, or on products assembled in the U.S. but made with imported parts. But from the start, it has been obvious that goods from China in particular were about to cost a whole lot more—including the volumes of stuff shipped directly to consumers from the likes of Temu and Shein, the latter of which is famous for uploading 10,000 new styles to its site every day (and for charging unbelievably low prices for all of them). Months ago, when the tariffs were first announced, people started wondering if they should start stocking up (and on what), whether they were importing cheap clothes from Shein or bracing for higher prices on more substantial goods like smartphones. I've bought more than my share of junk from Shein, though I know it is not exactly a sustainable or environmentally friendly choice. To make myself feel better about that, I've always listed the clothes on resale apps once I'm done with them. To be clear, these are cheaply made garments—you don't buy your capsule wardrobe on Shein; Shein is where you shop for micro-trends (styles that are currently all over your Instagram and Pinterest feed, but which won't be in two months) or basics like tank tops that you can use and abuse. Prior to the tariffs rolling out, it was inconceivable that anyone would pay me $9 (plus shipping) for a pre-worn, cheaply-made dress or workout set that I had only paid $15 for in the first place—but that's what started happening. In the past month, I've still sold clothing and accessories made by Adidas, Gucci, Skims, Ralph Lauren, Marc Jacobs, Reebok, and Givenchy, but those tend to be one-off sales. My Shein resales for the last four weeks absolutely dwarf them. I also sold a few electronics items—an Apple Watch and facial micro-current device—I had listed in my Poshmark shop months earlier. Could I chalk up all of these sales to tariffs, and to anxiety about impending price increases on electronics? My Shein sales this month vs. everything else Credit: Lindsey Ellefson Certainly I'm not alone in noticing it this trend. A Poshmark spokesperson tells me, "We’ve seen an increase in sales of internationally-made items, especially from brands that have announced price hikes due to high tariffs. Despite rising prices, demand for fast fashion remains strong as consumers seek trendy, affordable styles. Buying those pieces secondhand lets them stay on-trend while keeping clothing in circulation."In addition to Shein and Temu, higher-priced brands that publicly announced tariff-related price increases have also seen resale spikes, with sales of Columbia button-down shirts surging by 61% month over month, and sales of Hermès sandals up 27%. Buying used Hermès sandals is one thing—not all of us have $840 laying around to spend on designer slides to ring in the summer. But a Columbia button-down? That's the kind of item I'm used to finding at Marshall's for maybe $30—but people now seem to be flocking to buy them used, worried that even cheap shirts will become relatively priceier due to tariffs. Meanwhile, Poshmark reports sales on consumer electronics have increased as well: The week of April 27, resales of Sony products were up 22% month over month, and Apple products were up 21%. The times seem to be changing, and they're doing it in a hurry.What tariffs means for resale shoppersI am not only a resale seller, but a resale shopper, and the uncertainty around tariffs has made me a lot more discerning with what I'm buying new. Part of this is just that I'm now paying more attention. I love the leisure and athletic wear made by SET Active. I own a lot of it, and I have never before considered selling any of it because it lasts so long and maintains its shape so well. Until recently, I have also never paid much attention to where it is made: While SET Active designs its products in California, its active fabrics are all made in China. Prices haven't gone up on the official website yet, but in preparation for a time when they might, I've already started shopping the brand on Poshmark and Depop. It's not the worst thing in the world; buying used is both cheaper and more sustainable. I've always been an avid purchaser of resale goods—I've just never had to do it so strategically before. (I've found it easier to give up Shein altogether—I can manage fine without the $4 tank tops I've been putting through absolute hell the past few summers—but my Poshmark customers have proven more reluctant to resist the allure of fast fashion, even used.)I'm not alone in being more strategic with my resale purchases. Financial experts are noticing the same thing. "In the wake of the announcement and implementation of the tariffs, people have been looking for cheaper alternatives to the more expensive imported goods," says Aaron Razon, a personal finance expert at Couponsnake, "especially as many domestic products not only fall short in meeting the demand for certain products, but lack the variety and style that imported goods offer. [Domestic products] are also not exactly the cost-effective option consumers are looking for, and this is one of the major reasons interest in resale platforms [has] been on the increase."Bill London, an international business attorney, points out that in addition to causing prices to rise, tariffs have resulted in potential shipping delays, a fact that has also contributed to, "a surge in second-hand fast fashion interest." Six months ago, if you needed a certain kind of dress for, say, a themed bachelorette party, you could order it from Shein for $20, safe in the knowledge that you'd probably never wear it again. Today, its price could be closer to $30 or $40, and you might face delays in receiving it. The appeal of fast fashion was always in the low cost and convenience, provided you had 10 to 14 days to wait for the thing to arrive from China. Now, it just makes more sense to buy that dress from someone in the U.S. who likewise didn't see themselves rewearing it, —and now, they're selling it for roughly the same $20 they originally paid. For the buyer, it's still a relative deal, and it'll even arrive sooner. It's not just fast fashionBrands beyond Shein and Temu are seeing a lift. As the Poshmark rep pointed out, resales on select high-end brands are up, too. Buying used luxury goods has always been a smart financial decision (certainly it's a practice I've been dedicated to for a long time), but with manufacturing and importation costs an ever-murkier question, it's more sensible than ever. A spokesperson for Vestiaire Collective, a designer resale platform, tells me that U.S. buyers are increasingly able to see the duties applied to their purchases from Europe and Asia at checkout, and that the company has been working to beef up its American foothold for years. That effort is now paying off in a big way thanks to tariffs: In 2022, VC acquired Tradesey to increase its selection of pre-owned fashion offering for U.S. buyers, and it ramped up associated brand marketing the following year. VC also curates a list of goods that are ready to ship from New York City, making it easier for American buyers to identify items that can easily come to them domestically, no tariffs or duties required. Consequently, the brand rep says VC has, "seen a shift of more U.S. buyers buying from U.S. sellers" lately. Personally, I've noticed people buying from me lately, in particular, is workout attire. With the cost of everything going up, it might seem more of a stretch to pop into Lululemon to buy a new pair of leggings for over $100. Meanwhile, the trusty Shein alternative is now more money than its worth. It's this class of in-between necessities—things you don't need to survive, but may be a nice-to-have for your particular interests or lifestyle—that is a source of personal economic woe, and where resale can fill the gap. Whether you need new workout gear, a one-time wear outfit, a few basic pieces, or even a designer handbag, the reality of the post-tariff world is that you're almost certainly better off looking on resale apps before even considering buying new. (You certainly have options—I've assembled a rundown of my own favorite resale apps, including the goods you're most likely to find on each.)What this trend means for resellersI remain shocked that people who presumably would have once ordered their workout sets and summer shorts off Shein are filling the fast-fashion void by purchasing mine, but take it from me: If you have ever considered selling your old clothes or housewares, but figured what you have to offer is too basic, cheap, or plentiful to make the effort worth it, this is your moment. I used to have cheap goods and fast fashion listed on my resale accounts only because it helped keep my number of available listings up, which contributed to my profiles' reputation and lured in buyers for the pricier objects I actually expected to sell. Now, though, it's the cheap stuff that is really moving, and making me money. I've started reevaluating my closet and reconsidering what meets my threshold for "worth it" to list. Post-tariffs, everything is worth it to list. As London puts it, "The tariffs have altered the way in which people do their shopping." It's still pretty early into the great American tariff experiment, but some brands commissioned surveys early on this year to see how people were planning to deal with cost increases and found that a major chunk of consumers indeed expected to rely more on resale. ThredUp, another online resale platform, found that 59% of consumers reported that if apparel got more expensive, they'd look to more affordable options, like secondhand buying, and consumers planned to spend 34% of their apparel budget on secondhand items this year. And those figures are a lot higher for Millennials and Gen Z buyers: They reported planning to spend almost half their clothing budget on resale. Data from Smartly, an online shopping rewards app, also shows that 50% of survey respondents planned to consider resale goods in the face of rising costs. This means that even for casual resellers or those new to the concept entirely, there are a lot of new prospective buyers, which can translate directly to quick sales. At a time when the cost of necessary goods is rising right alongside those in-between necessities, you can make extra cash by selling what you already have. In general, my sales are way up month over month since tariffs went into effect in early May Credit: Lindsey Ellefson Will the resale spike last?I've been buying and selling on resale apps for years and have always had success finding cool stuff to buy as fast as I could get rid of my old clothing, accessories, and electronics. While I've definitely noticed a spike in my sales lately, that's not to say there wasn't demand before the tariffs were announced. If you're new to buying or selling on an app, don't worry that the bubble will burst and you'll have invested a bunch of time in listing your wares for nothing—even if and when the moment passes, reselling can still be a reliable way to make a little extra cash. (In the meantime, if you have a lot to sell and want to maximize your profits, download a cross-lister like Vendoo, which helps you easily list the same product across multiple marketplaces.)Some experts do expect that things could cool down in the nearer term. "Whether the trend persists depends on a number of things, such as how long the tariffs are in effect and how buyers respond to costs," London says. "The resale market for the products is likely to continue expanding if the tariffs are maintained. The demand might plateau or divert towards quality goods or eco-friendly goods when buyers adapt." Razon, meanwhile, thinks resale apps will continue to thrive, but that the interest in procuring cheaply-made things, like fast fashion, may wane. "Resale platforms have been on the good end of the recent tariff increases, especially with consumers looking for cheaper alternatives to imported goods," he says. "The truth is—though it may take consumers time to realize it—they will eventually come to appreciate better-quality goods. There is a great chance that consumers' interest in these lesser-quality goods will wear off as soon as they begin to adjust to the new economic reality."That is to say, list your Shein, Temu, and Aliexpress stuff now while people are still mourning its loss, but also consider those more familiar brands that may also soon see price hikes. Take stock of your closet and do a bit of research to see where all your potential stock is made. Just like I'm worried my beloved SET Active attire is going to go up in price because it's made in China, consumers may soon find themselves wanting to source cheaper stuff from Nike, Adidas, Lululemon, Levi's, and more, as all of those companies manufacture a lot of their clothing overseas. The resale platforms themselves are already anticipating that their digital products are going to get more valuable and stay valuable through (and beyond) the tariff era. Manish Chandra, Poshmark's founder and CEO, says, "As the landscape of tariffs and imports evolves, we believe the secondhand marketplace will become an increasingly valuable and cost-effective resource for American consumers. By shopping from Poshmark closets or starting their own, consumers are supporting sustainability and helping strengthen the American economy." In other words, buying resale is another way of buying American, even if everything you're buying was made in India or China.

Data broker LexisNexis Risk Solutions (LNRS) has just disclosed a data breach that occurred at the end of last year, and while it doesn't affect as many individuals as other recent high profile incidents—such as the DISA hack that included 3.3 million people's information—it underscores the ever-present concerns with companies collecting (and profiting off of) user data. As TechCrunch reports, LexisNexis Risk Solutions uses consumers' personal and financial information to help corporations conduct risk assessments on prospective customers and detect fraudulent transactions. For example, LexisNexis sold data on vehicle driving habits collected by car manufacturers to insurance companies to set premiums, while law enforcement agencies pull data from LexisNexis about suspects. (LexisNexis Risk Solutions is a subsidiary of the same corporation that owns data analytics and research firm LexisNexis.)The LexisNexis hack compromised data collected on 364,333 individuals, and there's a potential class action lawsuit brewing over the incident. Here's what you need to know. What happened with LexisNexis?According to the company's filing with the Maine attorney general's office, a data breach took place on December 25, 2024 but wasn't discovered until May 14, 2025. A third-party platform used by LexisNexis was hacked, compromising information that may include the following: NamePhone numberMailing addressEmail addressSocial Security numberDriver's license numberDate of birthIn a letter to affected individuals, LexisNexis states that no financial or credit card information was included in the breach, nor has any data been obviously misused (so far). Few additional details about the incident have been disclosed, other than that none of the company's own networks or systems were hacked. What consumers need to doLexisNexis sent a notice dated May 24 to consumers whose data may have been compromised, so if you receive a letter from LexisNexis Risk Solutions, don't throw it out. The company is offering 24 months of identity protection and credit monitoring services through Experian IdentityWorks, and you must enroll online by August 31, 2025 using the activation code provided in your notice. Affected individuals can also indicate their interest in joining a class action lawsuit against LexisNexis through Oklahoma-based firm Abington Cole + Ellery. If you want to volunteer to be considered as a class representative, fill out the online form with your name, contact information, and connection to the breach.Finally, even if you don't plan to join the class action suit, you should keep an eye out for signs of identity theft. Check your credit report—which you can request for free on a weekly basis—and monitor your accounts for any unauthorized activity. You can also freeze your credit, place a fraud alert, and take other steps to secure your Social Security number so no one can open accounts or take out debt in your name.

On June 5, after years of rumors and anticipation, Nintendo will finally launch the Nintendo Switch 2 worldwide. Preorders are already mostly sold out with millions of gamers anxiously awaiting Mario Kart World Tour and new on-the-go ports of Street Fighter 6 and Cyberpunk 2077. Of course Nintendo is no stranger to the hardware business, launching more than a dozen consoles and portables since the Nintendo Entertainment System (NES). And there have been many ups and downs over the last four decades. When considering which Nintendo system actually had the best launch, we looked at the quality and quantity of games at release, price, as well as the overall impressiveness of the hardware at launch. This retrospective also considers only the North American launches of each system. With that in mind, this is the definitive ranking of all of Nintendo’s console and portable launches since the NES gave the world a red-capped Italian plumber!  13. Virtual Boy Since entering the video game market in the 1970s, Nintendo has rarely encountered a massive failure, but it’s hard to see the Virtual Boy as anything but a colossal misstep, albeit an ambitious one. A home VR system in the mid-‘90s was literally decades ahead of its time, but nothing about it was really consumer friendly. Despite being marketed as a Game Boy successor, the Virtual Boy wasn’t really portable, and at home, it required a table to play. And while the black and white monochrome screen was fine for the original Game Boy, the Virtual Boy’s red and black monochrome display was known to just cause headaches. As for the launch games, they were aggressively… okay? Mario’s Tennis is a perfectly competent, if barebones, tennis game. Meanwhile Teleroboxer was an interesting, just not terribly compelling Punch-Out!! successor. But even if the games were decent, the controller, a god-awful monstrosity mixing the worst aspects of the SNES and N64 controllers, didn’t do these titles any favors. The launch price, equivalent to around $370 USD in 2025 dollars, was the final nail in the Virtual Boy’s coffin, and Nintendo quietly discontinued the console a year after release. 12. Wii U The Wii U is Nintendo’s worst selling console by a large margin, and the problems really were evident from the beginning. The tablet controller was an interesting idea but just not as engaging or innovative as the Wii’s motion controls. Nintendo really banked on Nintendo Land showcasing what the system could do and banked on it being their next Wii Sports, but it ended up just showing how limited the new console really was. And while Mario games have historically been system sellers, New Super Mario Bros. U was largely a rehash of its Wii predecessor, just with HD graphics. It’s a fine platformer, but a surprisingly average Mario game. Beyond that, the launch lineup was largely made up of third party ports, some of which had been available on other consoles for years at that point. It’s easy to see why so many people were confused about whether the Wii U was a new console or an upgrade of the Wii, and why so many of those who understood what it was ended up skipping it, even if the $300 launch price was competitive. 11. Game Boy Color If we were looking at the entire history of Nintendo consoles, the Game Boy Color would certainly rank higher, but Nintendo just didn’t put much effort into its launch, likely because Nintendo absolutely dominated the handheld gaming market at the time. They didn’t have to work very hard to sell this thing. They knew the players would show up. The highlight of the Game Boy Color’s launch in 1998 was Game & Watch Gallery 2, a color collection of the old handheld titles Nintendo made in the ‘80s. It actually was a very good showcase of the GBC’s better color graphics, but it wasn’t the type of game that had much staying power. The other launch titles, Pocket Bomberman, Centipede, and Tetris DX, a colorized version of the original Game Boy’s Tetris launch title, were similarly serviceable but largely forgettable, because seriously, who was dying to play a colorized version of Game Boy Tetris at that point? But at $79.95, the launch price was right, and the GBC quickly built an impressive library of exclusives. 10. Nintendo 3DS When the 3DS was first revealed in 2010, its glasses-free stereoscopic 3D generated an immense amount of buzz. Sadly, a botched launch promptly killed a lot of that momentum. Nintendo’s first party offerings were all oddly disappointing. Pilotwings had been a solid launch series in the past, but Pilotwings Resort lacked a lot of content compared to its predecessors. Steel Diver was an interesting submarine sim that just didn’t quite click. And Nintendogs + Cats, well… it was more Nintendogs for whatever that’s worth. The launch lineup wasn’t all disappointments, however. Street Fighter IV 3D Edition and Rayman 3D were excellent ports of console games, and Tom Clancy’s Ghost Recon: Shadow Wars remains an underrated gem of a tactics game. But arguably the biggest knock against the 3DS was its price. The handheld launched at $250, a price that many gamers balked at. Nintendo was forced to cut the price to $170 just a few months later. Early adopters were compensated with a collection of 20 NES and GBA games, but so many unnecessary missteps left a bad taste in the mouths of many Nintendo fans, and it seems like the 3DS never quite reached its full potential. 9. Nintendo 64 I remember first playing Super Mario 64 in a Toys ‘R Us in 1996 before the U.S. launch and being absolutely blown away. I had never used an analog controller before that let me control how fast or slow my character on screen moved. There had been plenty of 3D platformers prior to that point, but Mario’s first 3D outing truly felt like a giant leap forward for gaming thanks to its silky smooth controls and innovative open world gameplay. Join our mailing list Get the best of Den of Geek delivered right to your inbox! The problem with N64’s launch is that there just wasn’t much else to it. It only launched in the U.S. with Super Mario 64 and Pilotwings 64, which was another excellent showcase for what the console could do, but once you played through those games, new releases were sparse, and expensive, an issue that would continue to plague the console for its entire lifespan. The N64 certainly had quality games, it just could never get much quantity. And while the $250 launch price was reasonable, it was only $50 cheaper than a PlayStation at the time, and given that the PS1 had a much larger library, and its games tended to be cheaper, it’s easy to see why Sony’s console outsold Nintendo’s by a large margin in the late ‘90s. 8. Nintendo DS Nintendo didn’t really seem to know what the DS was supposed to be at first. Seemingly rushed to market in late 2004 to get ahead of the imminent Sony PSP launch, the DS was initially marketed as a “third pillar” system that would sit on shelves alongside the GameCube and Game Boy Advance, though it quickly elbowed the GBA out of the handheld space.  That wasn’t exactly thanks to a great launch lineup though. Super Mario 64 DSFeel the Magic: XY/XX was a weird and wonderful minigame showcase of the handheld’s new features, but it had little mass market appeal. And while games like Madden NFL 2005, Spider-Man 2, and Urbz: Sims in the City were all perfectly serviceable, none of them were on par with their console counterparts. But at $150, the DS was $100 cheaper than the PSP, and that easily helped it become a bestseller.  7. Nintendo Switch  In 2025 the Switch is an undisputed massive success, but its launch in 2017 was very much a mixed bag. First the good: the hardware, though underpowered compared to competitors, is fantastic. Being able to seamlessly switch between playing games on a TV and on the go is a wonderful innovation. The Switch feels great in your hands, and the Joy-Cons still offer some of the best feedback of any controller on the market. It was clear that the system had massive potential from the start, and the $300 launch price undercut both Sony and Microsoft. But the launch lineup was the definition of a one trick pony. Yes, The Legend of Zelda: The Breath of the Wild was an instant classic and absolutely deserves to be in the conversation of the greatest games of all time. But beyond that, how many people even remember the Switch’s other launch games? 1-2 Switch is a lame minigame collection. Super Bomberman R had potential as a launch exclusive, but turned out to be a middling entry in the long running franchise. And ports of Just Dance 2017 and Skylanders: Imaginators weren’t exactly moving systems. Still, the success of the Nintendo Switch makes a really good case that all a console needs to be successful is a great design and one killer app. 6. Game Boy When it launched in 1989, the Game Boy was woefully underpowered and lacked the color screen of competitors like the Sega Game Gear and Atari Lynx. It didn’t really matter though. First Nintendo understood that less power meant longer battery life, which is still about the most important feature for portable gaming. More importantly, the Game Boy had a secret weapon: Tetris.  The classic puzzler was a pack-in title for the Game Boy at launch, the equivalent of giving the first hit away for free to get gamers hooked. At $89.99, the launch bundle was an absolute steal. Along with Tetris, Super Mario Land was a quirky and unique take on the Mario series that was well worth checking out, while ports of Tennis and Baseball from the NES library kept people hooked as the Game Boy gained momentum.  5. GameCube The GameCube launch is both better and worse than you remember it. While the console was kind of knocked for not having any truly great exclusives at launch, the exclusives that were released have actually aged rather well. This was a system where you could pick up Luigi’s Mansion, Wave Race: Blue Storm, Star Wars Rogue Squadron II: Rogue Leader, and Super Monkey Ball at launch, all fantastic titles that weren’t available anywhere else. And while it launched three days after the original Xbox, it was also $100 cheaper. Admittedly, the third-party offerings were a bit slim, but Tony Hawk’s Pro Skater 3Crazy Taxi with the all important arcade soundtrack that’d been missing from more recent releases. But those ports also showed off the GameCube’s biggest weakness: there was really nothing different about these versions if you already owned them elsewhere. It’s not surprising then that after this generation, Nintendo started looking toward new gimmicks to sell consoles instead of just pushing graphics technology to its limits. 4. SNES The SNES didn’t launch with a ton of games, but there wasn’t a stinker in the bunch. Of course there was Super Mario World, still arguably the best Mario game ever made. Not only is the design of that game timeless, but the huge graphical upgrade over anything the NES could do quickly justified the upgrade to a new console. Pilotwings and F-Zero, with their revolutionary use of Mode 7 further showed off the power of the system. The $199 launch price (equivalent to around $460 today) was high for the time, but the launch lineup was so good, the price was kind of justified. Even the two games pulling up the rear, Gradius III and an SNES-exclusive version of SimCity were excellent titles worth picking up. But what’s really underrated about the SNES is how much of an improvement the controller was. It was much more ergonomic than the hard rectangle shape of the NES controller, and the addition of X and Y and shoulder buttons made it clear from the get-go that this console was going to open up a lot of new gameplay styles. 3. Game Boy Advance The Game Boy Advance had an all too brief time as Nintendo’s premiere handheld before the DS took the spotlight, but it built an impressive library during its time starting with the launch. The $100 launch price is quite possibly the best of any piece of Nintendo hardware. And the portable had a solid one, two punch out of the gate with F-Zero: Maximum Velocity, an excellent successor to the SNES title, and Super Mario Advance, a full-fledged remake of Super Mario Bros. 2 that remains the best way to experience this classic.  The 15 other titles available at launch included solid ports of games like Rayman and ChuChuRocket!, with the portability of the GBA version arguably making it more preferable to play than its bigger brother on Dreamcast. But for many, the real star of the launch was Tony Hawk’s Pro Skater 2, a technically impressive port that somehow managed to squeeze all of the gameplay of the console version into an isometric view. Before release, many were touting that the GBA was the equivalent of a handheld SNES. These early games showed that it could actually be even better than that. 2. NES By the mid-1980s, console gaming was essentially dead in North America. Atari had killed the market, flooding it with low quality games. It would take an impressive new console, genius marketing, and just a little bit of luck to bring home gaming back from the brink. The NES succeeded at a tough time for video games by trying not to be just another console. It was more of a toy, or “entertainment system,” sold alongside a Zapper light gun and R.O.B., a robot accessory. Gimmicky? Sure, but that was just the opening salvo in Nintendo’s strategy, the Trojan horse to bring consoles back into the living room. Of course, the games needed to be good for the NES to succeed, and Nintendo had that down pat, launching with 17 titles, including Super Mario Bros., Excitebike, Duck Hunt, and Ice Climbers, titles that are iconic to this day. Other titles like Baseball, Tennis, and Pinball were more perfunctory, but good enough to gain the public’s attention and prove that video games weren’t just a fad. Admittedly, the $200 launch price (equivalent to nearly $600 in today’s dollars) was high, though historically similar to many other launch prices for new consoles, and that price point clearly didn’t do much to dissuade prospective buyers. 1. Wii  Twenty years after the NES brought consoles back from the brink, Nintendo’s home console business found itself in a tough spot. Despite good reviews and a respectable library of games, the GameCube had just taken third place in a three-way fight. Clearly, just trying to build the most powerful console wasn’t the key to success. So as Sony and Microsoft turned to HD gaming, Nintendo released a console just slightly more powerful than its predecessor, but with the benefit of motion controls thanks to the Wii-mote. It sounded kinda nuts. Then people played Wii Sports and were immediately hooked. The game was a phenomenon. Not just hardcore gamers wanted to play it, but parents, and even grandparents. The Wii truly brought console gaming to the masses in a way that had previously been unthinkable thanks to an innovative new controller. Oh, and for the hardcore gamers, a little title by the name of The Legend of Zelda: Twilight PrincessExcite TruckTrauma Center: Second Opinion were more than enough to keep the console flying off shelves for years after release, especially because the older technology meant it could be sold substantially cheaper than either the Xbox 360 or the PS3.

To state the obvious: Our species has fully entered the Age of AI. And AI is here to stay. The fact that AI chatbots appear to speak human language has become a major source of confusion. Companies are making and selling AI friends, lovers, pets, and therapists. Some AI researchers falsely claim their AI and robots can “feel” and “think.” Even Apple falsely says it’s building a lamp that can feel emotion. Another source of confusion is whether AI is to blame when it fails, hallucinates, or outputs errors that impact people in the real world. Just look at some of the headlines: “Who’s to Blame When AI Makes a Medical Error?” “Human vs. AI: Who is responsible for AI mistakes?” “In a World of AI Agents, Who’s Accountable for Mistakes?” Look, I’ll give you the punchline in advance: The user is responsible. AI is a tool like any other. If a truck driver falls asleep at the wheel, it’s not the truck’s fault. If a surgeon leaves a sponge inside a patient, it’s not the sponge’s fault. If a prospective college student gets a horrible score on the SAT, it’s not the fault of their No. 2 pencil. It’s easy for me to claim that users are to blame for AI errors. But let’s dig into the question more deeply. Writers caught with their prose down Lena McDonald, a fantasy romance author, got caught using AI to copy another writer’s style. Her latest novel, Darkhollow Academy: Year 2, released in March, contained the following riveting line in Chapter 3: “I’ve rewritten the passage to align more with J. Bree’s style, which features more tension, gritty undertones, and raw emotional subtext beneath the supernatural elements.” This was clearly copied and pasted from an AI chatbot, along with words she was passing off as her own. This news is sad and funny but not unique. In 2025 alone, at least two other romance authors, K.C. Crowne and Rania Faris, were caught with similar AI-generated prompts left in their self-published novels, suggesting a wider trend. It happens in journalism, too. On May 18, the Chicago Sun-Times and The Philadelphia Inquirer published a “Summer Reading List for 2025” in its Sunday print supplement, featuring 15 books supposedly written by well-known authors. Unfortunately, most of the books don’t exist. Tidewater Dreams by Isabel Allende, Nightshade Market by Min Jin Lee, and The Last Algorithm by Andy Weir are fake books attributed to real authors. The fake books were dreamed up by AI, which the writer Marco Buscaglia admitted to using. (The article itself was not produced by the newspapers that printed it. The story originated with King Features Syndicate, a division of Hearst, which created and distributed the supplement to multiple newspapers nationwide.) Whose fault was this? Well, it was clearly the writer’s fault. A writer’s job always involves editing. A writer needs to, at minimum, read their own words and consider cuts, expansions, rewording, and other changes. In all these cases, the authors failed to be professional writers. They didn’t even read their books or the books they recommended. Fact-checkers exist at some publications and not at others. Either way, it’s up to writers to have good reason to assert facts or use quotes. Writers are also editors and fact-checkers. It’s just part of the job. I use these real-life examples because they demonstrate clearly that the writer — the AI user — is definitely to blame when errors occur with AI chatbots. The user chooses the tool, does the prompt engineering, sees the output, and either catches and corrects errors or not. OK, but what about bigger errors? Air Canada’s chatbot last year told a customer about a bereavement refund policy that didn’t exist. When the customer took the airline to a small-claims tribunal, Air Canada argued the chatbot was a “separate legal entity.” The tribunal didn’t buy it and ruled against the airline. Google’s AI Overviews became a punchline after telling users to put glue on pizza and eat small rocks. Apple’s AI-powered notification summaries created fake headlines, including a false report that Israeli Prime Minister Benjamin Netanyahu had been arrested. Canadian lawyer Chong Ke cited two court cases provided by ChatGPT in a custody dispute. The AI completely fabricated both cases, and Ke was ordered to pay the opposing counsel’s research costs. Last year, various reports exposed major flaws in AI-powered medical transcription tools, especially those based on OpenAI’s Whisper model. Researchers found that Whisper frequently “transcribes” content that was never said. A study presented at the Association for Computing Machinery FAccT Conference found that about 1% of Whisper’s transcriptions contained fabricated content, and nearly 38% of those errors could potentially cause harm in a medical setting. Every single one of these errors and problems falls squarely on the users of AI, and any attempt to blame the AI tools in use is just confusion about what AI is. The big picture What all my examples above have in common is that users let AI do the user’s job unsupervised. The opposite end of the spectrum of turning your job over to unsupervised AI is not using AI at all. In fact, many companies and organizations explicitly ban the use of AI chatbots and other AI tools. This is often a mistake, too. Acclimating ourselves to the Age of AI means finding a middle ground where we use AI tools to improve our jobs. Most of us should use AI. But we should learn to use it well and check every single thing it does, based on the knowledge that any use of AI is 100% the user’s responsibility. I expect the irresponsible use of AI will continue to cause errors, problems, and even catastrophes. But don’t blame the software. In the immortal words of the fictional HAL 9000 AI supercomputer from 2001: A Space Odyssey: “It can only be attributable to human error.”

Climbing the corporate ladder isn't the only way to succeed in your career. Alex Slitz/AP 2025-05-27T16:56:49Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Some career advice we've heard over the years doesn't hold up. You don't always need to find your passion or ascend the corporate ladder to enjoy your work. As some employers are reluctant to hire, it's important to know what advice to follow. Your boss might not want to know the real you after all.One of the many bits of career advice that emerged years ago and has somehow stuck around is the idea that we should bring our whole selves to work.That doesn't always work, and it's looking a bit threadbare with age. Now that temperatures are rising, consider office attire:"If you love wearing tight little leather outfits that are strapped on, I don't want to see that," said Margie Warrell, a leadership consultant and author of the book "The Courage Gap.""That's not appropriate," she said.The whole-self idea is just one example of bumper-sticker wisdom that was meant to guide us through our careers but often doesn't hold up.It's especially important now that caution about the prospects for the economy is causing some employers to slow or pause hiring. That hesitation is also making it harder for people who want to change jobs. So, not screwing up at work is all the more important.Here are five bits of trite work advice — and what to consider instead.Follow your passionThe impulse to align your work with what you love makes sense. Yet, feeling like you have to "find your passion" can also set you up to fail."That's probably as vague as it gets," said Jochen Menges, a professor of human resource management and leadership at the University of Zurich. "It's not an actionable goal."He told Business Insider that a better approach would be to set goals around the emotion you want to feel in your work, like pride, even though you won't necessarily experience that every day."If I align my emotional needs more with what I do — with my career prospects — then I'm a lot better off," he said. That, in turn, will accelerate your career, Menges said.Climb the corporate ladderOn a ladder, you can only go up or down. The idea of scaling a corporate hierarchy has become outdated for many workers, Christian Tröster, an Academy of Management scholar and a professor of leadership and organizational behavior at Germany's Kühne Logistics University, told BI.Instead, he said, people might want to think of what he called a "protean" career — one that changes shape over time.Tröster said that rather than ascending a ladder, a better aim for many workers would be to become "psychologically successful.""The ultimate goal of your career is feeling proud and accomplished," he said.One practical reason you might not want to climb the ladder is that a push among some corporate leaders for "flatter" organizational structures — and an elimination of middle management — can mean there aren't as many rungs for ambitious workers to grab onto."Careers today are no longer linear," Warrell said. Instead, workers might opt for a lateral move, a side gig, or a so-called portfolio career — where you take on multiple jobs to earn a living while maintaining flexibility.Warrell said workers who chart their own paths are often more fulfilled and successful than those who try to grind their way up an org chart.Don't job-hopCareer advice once often included the suggestion that workers avoid changing jobs for at least a year to avoid looking like they weren't committed to an organization.While a string of frequent job changes can raise concerns among prospective employers, Warrell said prohibitions on moving around often have softened.She said "smart" job changes — even in quick succession — that indicate you're taking on extra responsibility and developing new skills can add polish, not tarnish, to a résumé."It can be seen as a sign of ambition, adaptability — not instability," Warrell said.Focus on tech skillsTechnical mastery — especially in hot areas like artificial intelligence — can take you far and often leave you with your pick of jobs, yet it's not the only route to career success.AI is already taking on some coders' work, for example. Salesforce CEO Marc Benioff has said the company might not hire software engineers in 2025 because of its success in using AI agents to boost productivity.In surveys, employers often say they're after so-called soft skills — abilities like communication and teamwork.Menges said one reason soft skills are important is that humans will often be needed to evaluate what AI produces.To help do that, he said, workers will need to rely in part on emotion for guidance. Menges said that in the 20th century, workers were often told to sequester their feelings in the workplace."Now, you've got to bring those emotions back because whatever AI does needs evaluation, and that evaluation comes down to how we feel about what appears on our screens," he said.Bring your whole self to workWhile it might have been well-intentioned, critics of the idea of showing up at work as the unvarnished version of yourself have long found it problematic.Business leaders from Google's Sundar Pichai to venture capitalist Marc Andreessen have pushed back on the concept.Ella F. Washington, a professor of practice at Georgetown University, previously told BI a better way to think about the idea is to bring your whole professional self to work.That might mean putting aside your politics or working with people you might not like. Or, Warrell said, it could mean pushing through a bad mood."If one part of your whole self is that you're short-tempered and grumpy in the morning, don't bring that self to work," she said.Do you have a story to share about your job hunt or career? Contact this reporter at tparadis@businessinsider.com.An earlier version of this story appeared on March 3, 2025.