• Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid

    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand.
    Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation.
    At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics.
    Future use cases for AEON include:

    Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Realityplatform powering Hexagon Reality Cloud Studio.
    Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings.
    Part inspection, which includes checking parts for defects or ensuring adherence to specifications.
    Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners.

    “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.”

    Using NVIDIA’s Three Computers to Develop AEON 
    To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models.
    Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations.
    AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning.


    This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment.
    In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation.
    “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.”
    Data Comes to Life Through Reality Capture and Omniverse Integration 
    AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas.

    Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure.
    “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.”
    AEON’s Next Steps
    By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON.
    This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data.
    Watch the Hexagon LIVE keynote, explore presentations and read more about AEON.
    All imagery courtesy of Hexagon.
    #hexagon #taps #nvidia #robotics #software
    Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid
    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand. Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation. At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics. Future use cases for AEON include: Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Realityplatform powering Hexagon Reality Cloud Studio. Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings. Part inspection, which includes checking parts for defects or ensuring adherence to specifications. Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners. “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.” Using NVIDIA’s Three Computers to Develop AEON  To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models. Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations. AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning. This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment. In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation. “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.” Data Comes to Life Through Reality Capture and Omniverse Integration  AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas. Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure. “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.” AEON’s Next Steps By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON. This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data. Watch the Hexagon LIVE keynote, explore presentations and read more about AEON. All imagery courtesy of Hexagon. #hexagon #taps #nvidia #robotics #software
    BLOGS.NVIDIA.COM
    Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid
    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand. Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation. At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics. Future use cases for AEON include: Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Reality (HxDR) platform powering Hexagon Reality Cloud Studio (RCS). Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings. Part inspection, which includes checking parts for defects or ensuring adherence to specifications. Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners. “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.” Using NVIDIA’s Three Computers to Develop AEON  To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models. Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations. AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning. https://blogs.nvidia.com/wp-content/uploads/2025/06/Copy-of-robotics-hxgn-live-blog-1920x1080-1.mp4 This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment. In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation. “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.” Data Comes to Life Through Reality Capture and Omniverse Integration  AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas. Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure. “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.” AEON’s Next Steps By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON. This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data. Watch the Hexagon LIVE keynote, explore presentations and read more about AEON. All imagery courtesy of Hexagon.
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  • Into the Omniverse: World Foundation Models Advance Autonomous Vehicle Simulation and Safety

    Editor’s note: This blog is a part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
    Simulated driving environments enable engineers to safely and efficiently train, test and validate autonomous vehiclesacross countless real-world and edge-case scenarios without the risks and costs of physical testing.
    These simulated environments can be created through neural reconstruction of real-world data from AV fleets or generated with world foundation models— neural networks that understand physics and real-world properties. WFMs can be used to generate synthetic datasets for enhanced AV simulation.
    To help physical AI developers build such simulated environments, NVIDIA unveiled major advances in WFMs at the GTC Paris and CVPR conferences earlier this month. These new capabilities enhance NVIDIA Cosmos — a platform of generative WFMs, advanced tokenizers, guardrails and accelerated data processing tools.
    Key innovations like Cosmos Predict-2, the Cosmos Transfer-1 NVIDIA preview NIM microservice and Cosmos Reason are improving how AV developers generate synthetic data, build realistic simulated environments and validate safety systems at unprecedented scale.
    Universal Scene Description, a unified data framework and standard for physical AI applications, enables seamless integration and interoperability of simulation assets across the development pipeline. OpenUSD standardization plays a critical role in ensuring 3D pipelines are built to scale.
    NVIDIA Omniverse, a platform of application programming interfaces, software development kits and services for building OpenUSD-based physical AI applications, enables simulations from WFMs and neural reconstruction at world scale.
    Leading AV organizations — including Foretellix, Mcity, Oxa, Parallel Domain, Plus AI and Uber — are among the first to adopt Cosmos models.

    Foundations for Scalable, Realistic Simulation
    Cosmos Predict-2, NVIDIA’s latest WFM, generates high-quality synthetic data by predicting future world states from multimodal inputs like text, images and video. This capability is critical for creating temporally consistent, realistic scenarios that accelerate training and validation of AVs and robots.

    In addition, Cosmos Transfer, a control model that adds variations in weather, lighting and terrain to existing scenarios, will soon be available to 150,000 developers on CARLA, a leading open-source AV simulator. This greatly expands the broad AV developer community’s access to advanced AI-powered simulation tools.
    Developers can start integrating synthetic data into their own pipelines using the NVIDIA Physical AI Dataset. The latest release includes 40,000 clips generated using Cosmos.
    Building on these foundations, the Omniverse Blueprint for AV simulation provides a standardized, API-driven workflow for constructing rich digital twins, replaying real-world sensor data and generating new ground-truth data for closed-loop testing.
    The blueprint taps into OpenUSD’s layer-stacking and composition arcs, which enable developers to collaborate asynchronously and modify scenes nondestructively. This helps create modular, reusable scenario variants to efficiently generate different weather conditions, traffic patterns and edge cases.
    Driving the Future of AV Safety
    To bolster the operational safety of AV systems, NVIDIA earlier this year introduced NVIDIA Halos — a comprehensive safety platform that integrates the company’s full automotive hardware and software stack with AI research focused on AV safety.
    The new Cosmos models — Cosmos Predict- 2, Cosmos Transfer- 1 NIM and Cosmos Reason — deliver further safety enhancements to the Halos platform, enabling developers to create diverse, controllable and realistic scenarios for training and validating AV systems.
    These models, trained on massive multimodal datasets including driving data, amplify the breadth and depth of simulation, allowing for robust scenario coverage — including rare and safety-critical events — while supporting post-training customization for specialized AV tasks.

    At CVPR, NVIDIA was recognized as an Autonomous Grand Challenge winner, highlighting its leadership in advancing end-to-end AV workflows. The challenge used OpenUSD’s robust metadata and interoperability to simulate sensor inputs and vehicle trajectories in semi-reactive environments, achieving state-of-the-art results in safety and compliance.
    Learn more about how developers are leveraging tools like CARLA, Cosmos, and Omniverse to advance AV simulation in this livestream replay:

    Hear NVIDIA Director of Autonomous Vehicle Research Marco Pavone on the NVIDIA AI Podcast share how digital twins and high-fidelity simulation are improving vehicle testing, accelerating development and reducing real-world risks.
    Get Plugged Into the World of OpenUSD
    Learn more about what’s next for AV simulation with OpenUSD by watching the replay of NVIDIA founder and CEO Jensen Huang’s GTC Paris keynote.
    Looking for more live opportunities to learn more about OpenUSD? Don’t miss sessions and labs happening at SIGGRAPH 2025, August 10–14.
    Discover why developers and 3D practitioners are using OpenUSD and learn how to optimize 3D workflows with the self-paced “Learn OpenUSD” curriculum for 3D developers and practitioners, available for free through the NVIDIA Deep Learning Institute.
    Explore the Alliance for OpenUSD forum and the AOUSD website.
    Stay up to date by subscribing to NVIDIA Omniverse news, joining the community and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
    #into #omniverse #world #foundation #models
    Into the Omniverse: World Foundation Models Advance Autonomous Vehicle Simulation and Safety
    Editor’s note: This blog is a part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse. Simulated driving environments enable engineers to safely and efficiently train, test and validate autonomous vehiclesacross countless real-world and edge-case scenarios without the risks and costs of physical testing. These simulated environments can be created through neural reconstruction of real-world data from AV fleets or generated with world foundation models— neural networks that understand physics and real-world properties. WFMs can be used to generate synthetic datasets for enhanced AV simulation. To help physical AI developers build such simulated environments, NVIDIA unveiled major advances in WFMs at the GTC Paris and CVPR conferences earlier this month. These new capabilities enhance NVIDIA Cosmos — a platform of generative WFMs, advanced tokenizers, guardrails and accelerated data processing tools. Key innovations like Cosmos Predict-2, the Cosmos Transfer-1 NVIDIA preview NIM microservice and Cosmos Reason are improving how AV developers generate synthetic data, build realistic simulated environments and validate safety systems at unprecedented scale. Universal Scene Description, a unified data framework and standard for physical AI applications, enables seamless integration and interoperability of simulation assets across the development pipeline. OpenUSD standardization plays a critical role in ensuring 3D pipelines are built to scale. NVIDIA Omniverse, a platform of application programming interfaces, software development kits and services for building OpenUSD-based physical AI applications, enables simulations from WFMs and neural reconstruction at world scale. Leading AV organizations — including Foretellix, Mcity, Oxa, Parallel Domain, Plus AI and Uber — are among the first to adopt Cosmos models. Foundations for Scalable, Realistic Simulation Cosmos Predict-2, NVIDIA’s latest WFM, generates high-quality synthetic data by predicting future world states from multimodal inputs like text, images and video. This capability is critical for creating temporally consistent, realistic scenarios that accelerate training and validation of AVs and robots. In addition, Cosmos Transfer, a control model that adds variations in weather, lighting and terrain to existing scenarios, will soon be available to 150,000 developers on CARLA, a leading open-source AV simulator. This greatly expands the broad AV developer community’s access to advanced AI-powered simulation tools. Developers can start integrating synthetic data into their own pipelines using the NVIDIA Physical AI Dataset. The latest release includes 40,000 clips generated using Cosmos. Building on these foundations, the Omniverse Blueprint for AV simulation provides a standardized, API-driven workflow for constructing rich digital twins, replaying real-world sensor data and generating new ground-truth data for closed-loop testing. The blueprint taps into OpenUSD’s layer-stacking and composition arcs, which enable developers to collaborate asynchronously and modify scenes nondestructively. This helps create modular, reusable scenario variants to efficiently generate different weather conditions, traffic patterns and edge cases. Driving the Future of AV Safety To bolster the operational safety of AV systems, NVIDIA earlier this year introduced NVIDIA Halos — a comprehensive safety platform that integrates the company’s full automotive hardware and software stack with AI research focused on AV safety. The new Cosmos models — Cosmos Predict- 2, Cosmos Transfer- 1 NIM and Cosmos Reason — deliver further safety enhancements to the Halos platform, enabling developers to create diverse, controllable and realistic scenarios for training and validating AV systems. These models, trained on massive multimodal datasets including driving data, amplify the breadth and depth of simulation, allowing for robust scenario coverage — including rare and safety-critical events — while supporting post-training customization for specialized AV tasks. At CVPR, NVIDIA was recognized as an Autonomous Grand Challenge winner, highlighting its leadership in advancing end-to-end AV workflows. The challenge used OpenUSD’s robust metadata and interoperability to simulate sensor inputs and vehicle trajectories in semi-reactive environments, achieving state-of-the-art results in safety and compliance. Learn more about how developers are leveraging tools like CARLA, Cosmos, and Omniverse to advance AV simulation in this livestream replay: Hear NVIDIA Director of Autonomous Vehicle Research Marco Pavone on the NVIDIA AI Podcast share how digital twins and high-fidelity simulation are improving vehicle testing, accelerating development and reducing real-world risks. Get Plugged Into the World of OpenUSD Learn more about what’s next for AV simulation with OpenUSD by watching the replay of NVIDIA founder and CEO Jensen Huang’s GTC Paris keynote. Looking for more live opportunities to learn more about OpenUSD? Don’t miss sessions and labs happening at SIGGRAPH 2025, August 10–14. Discover why developers and 3D practitioners are using OpenUSD and learn how to optimize 3D workflows with the self-paced “Learn OpenUSD” curriculum for 3D developers and practitioners, available for free through the NVIDIA Deep Learning Institute. Explore the Alliance for OpenUSD forum and the AOUSD website. Stay up to date by subscribing to NVIDIA Omniverse news, joining the community and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X. #into #omniverse #world #foundation #models
    BLOGS.NVIDIA.COM
    Into the Omniverse: World Foundation Models Advance Autonomous Vehicle Simulation and Safety
    Editor’s note: This blog is a part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse. Simulated driving environments enable engineers to safely and efficiently train, test and validate autonomous vehicles (AVs) across countless real-world and edge-case scenarios without the risks and costs of physical testing. These simulated environments can be created through neural reconstruction of real-world data from AV fleets or generated with world foundation models (WFMs) — neural networks that understand physics and real-world properties. WFMs can be used to generate synthetic datasets for enhanced AV simulation. To help physical AI developers build such simulated environments, NVIDIA unveiled major advances in WFMs at the GTC Paris and CVPR conferences earlier this month. These new capabilities enhance NVIDIA Cosmos — a platform of generative WFMs, advanced tokenizers, guardrails and accelerated data processing tools. Key innovations like Cosmos Predict-2, the Cosmos Transfer-1 NVIDIA preview NIM microservice and Cosmos Reason are improving how AV developers generate synthetic data, build realistic simulated environments and validate safety systems at unprecedented scale. Universal Scene Description (OpenUSD), a unified data framework and standard for physical AI applications, enables seamless integration and interoperability of simulation assets across the development pipeline. OpenUSD standardization plays a critical role in ensuring 3D pipelines are built to scale. NVIDIA Omniverse, a platform of application programming interfaces, software development kits and services for building OpenUSD-based physical AI applications, enables simulations from WFMs and neural reconstruction at world scale. Leading AV organizations — including Foretellix, Mcity, Oxa, Parallel Domain, Plus AI and Uber — are among the first to adopt Cosmos models. Foundations for Scalable, Realistic Simulation Cosmos Predict-2, NVIDIA’s latest WFM, generates high-quality synthetic data by predicting future world states from multimodal inputs like text, images and video. This capability is critical for creating temporally consistent, realistic scenarios that accelerate training and validation of AVs and robots. In addition, Cosmos Transfer, a control model that adds variations in weather, lighting and terrain to existing scenarios, will soon be available to 150,000 developers on CARLA, a leading open-source AV simulator. This greatly expands the broad AV developer community’s access to advanced AI-powered simulation tools. Developers can start integrating synthetic data into their own pipelines using the NVIDIA Physical AI Dataset. The latest release includes 40,000 clips generated using Cosmos. Building on these foundations, the Omniverse Blueprint for AV simulation provides a standardized, API-driven workflow for constructing rich digital twins, replaying real-world sensor data and generating new ground-truth data for closed-loop testing. The blueprint taps into OpenUSD’s layer-stacking and composition arcs, which enable developers to collaborate asynchronously and modify scenes nondestructively. This helps create modular, reusable scenario variants to efficiently generate different weather conditions, traffic patterns and edge cases. Driving the Future of AV Safety To bolster the operational safety of AV systems, NVIDIA earlier this year introduced NVIDIA Halos — a comprehensive safety platform that integrates the company’s full automotive hardware and software stack with AI research focused on AV safety. The new Cosmos models — Cosmos Predict- 2, Cosmos Transfer- 1 NIM and Cosmos Reason — deliver further safety enhancements to the Halos platform, enabling developers to create diverse, controllable and realistic scenarios for training and validating AV systems. These models, trained on massive multimodal datasets including driving data, amplify the breadth and depth of simulation, allowing for robust scenario coverage — including rare and safety-critical events — while supporting post-training customization for specialized AV tasks. At CVPR, NVIDIA was recognized as an Autonomous Grand Challenge winner, highlighting its leadership in advancing end-to-end AV workflows. The challenge used OpenUSD’s robust metadata and interoperability to simulate sensor inputs and vehicle trajectories in semi-reactive environments, achieving state-of-the-art results in safety and compliance. Learn more about how developers are leveraging tools like CARLA, Cosmos, and Omniverse to advance AV simulation in this livestream replay: Hear NVIDIA Director of Autonomous Vehicle Research Marco Pavone on the NVIDIA AI Podcast share how digital twins and high-fidelity simulation are improving vehicle testing, accelerating development and reducing real-world risks. Get Plugged Into the World of OpenUSD Learn more about what’s next for AV simulation with OpenUSD by watching the replay of NVIDIA founder and CEO Jensen Huang’s GTC Paris keynote. Looking for more live opportunities to learn more about OpenUSD? Don’t miss sessions and labs happening at SIGGRAPH 2025, August 10–14. Discover why developers and 3D practitioners are using OpenUSD and learn how to optimize 3D workflows with the self-paced “Learn OpenUSD” curriculum for 3D developers and practitioners, available for free through the NVIDIA Deep Learning Institute. Explore the Alliance for OpenUSD forum and the AOUSD website. Stay up to date by subscribing to NVIDIA Omniverse news, joining the community and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
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  • EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs

    Originally published at EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs by Anush Yolyan.

    The integration will deliver simple, accessible, and streamlined email security for vulnerable inboxes

    Global, 4 November 2024 – US-based email security firm EasyDMARC has today announced its integration with Pax8 Marketplace, the leading cloud commerce marketplace. As one of the first DMARC solution providers on the Pax8 Marketplace, EasyDMARC is expanding its mission to protect inboxes from the rising threat of phishing attacks with a rigorous, user-friendly DMARC solution.

    The integration comes as Google highlights the impressive results of recently implemented email authentication measures for bulk senders: a 65% reduction in unauthenticated messages to Gmail users, a 50% increase in bulk senders following best security practices, and 265 billion fewer unauthenticated messages sent in 2024. With email being such a crucial communication channel for businesses, email authentication measures are an essential part of any business’s cybersecurity offering. 

    Key features of the integration include:

    Centralized billing

    With centralized billing, customers can now streamline their cloud services under a single pane of glass, simplifying the management and billing of their EasyDMARC solution. This consolidated approach enables partners to reduce administrative complexity and manage all cloud expenses through one interface, providing a seamless billing and support experience.

    Automated provisioning 

    Through automated provisioning, Pax8’s automation capabilities make deploying DMARC across client accounts quick and hassle-free. By eliminating manual configurations, this integration ensures that customers can implement email security solutions rapidly, allowing them to safeguard client inboxes without delay.

    Bundled offerings

    The bundled offerings available through Pax8 allow partners to enhance their service portfolios by combining EasyDMARC with complementary security solutions. By creating all-in-one security packages, partners can offer their clients more robust protection, addressing a broader range of security needs from a single, trusted platform.

    Gerasim Hovhannisyan, Co-Founder and CEO of EasyDMARC, said:

    “We’re thrilled to be working with Pax8  to provide MSPs with a streamlined, effective way to deliver top-tier email security to their clients, all within a platform that equips them with everything needed to stay secure.  As phishing attacks grow in frequency and sophistication, businesses can no longer afford to overlook the importance of email security. Email authentication is a vital defense against the evolving threat of phishing and is crucial in preserving the integrity of email communication. This integration is designed to allow businesses of all sizes to benefit from DMARC’s extensive capabilities.”

    Ryan Burton, Vice President of Marketplace Vendor Strategy, at Pax8 said: 

    “We’re delighted to welcome EasyDMARC to the Pax8 Marketplace as an enterprise-class DMARC solution provider. This integration gives MSPs the tools they need to meet the growing demand for email security, with simplified deployment, billing, and bundling benefits. With EasyDMARC’s technical capabilities and intelligence, MSPs can deliver robust protection against phishing threats without the technical hassle that often holds businesses back.”

    About EasyDMARC

    EasyDMARC is a cloud-native B2B SaaS solution that addresses email security and deliverability problems with just a few clicks. For Managed Service Providers seeking to increase their revenue, EasyDMARC presents an ideal solution. The email authentication platform streamlines domain management, providing capabilities such as organizational control, domain grouping, and access management.

    Additionally, EasyDMARC offers a comprehensive sales and marketing enablement program designed to boost DMARC sales. All of these features are available for MSPs on a scalable platform with a flexible pay-as-you-go pricing model.

    For more information on the EasyDMARC, visit: /

    About Pax8 

    Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businessesthrough AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.

    Find out more: /

    The post EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs appeared first on EasyDMARC.
    #easydmarc #integrates #with #pax8 #marketplace
    EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs
    Originally published at EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs by Anush Yolyan. The integration will deliver simple, accessible, and streamlined email security for vulnerable inboxes Global, 4 November 2024 – US-based email security firm EasyDMARC has today announced its integration with Pax8 Marketplace, the leading cloud commerce marketplace. As one of the first DMARC solution providers on the Pax8 Marketplace, EasyDMARC is expanding its mission to protect inboxes from the rising threat of phishing attacks with a rigorous, user-friendly DMARC solution. The integration comes as Google highlights the impressive results of recently implemented email authentication measures for bulk senders: a 65% reduction in unauthenticated messages to Gmail users, a 50% increase in bulk senders following best security practices, and 265 billion fewer unauthenticated messages sent in 2024. With email being such a crucial communication channel for businesses, email authentication measures are an essential part of any business’s cybersecurity offering.  Key features of the integration include: Centralized billing With centralized billing, customers can now streamline their cloud services under a single pane of glass, simplifying the management and billing of their EasyDMARC solution. This consolidated approach enables partners to reduce administrative complexity and manage all cloud expenses through one interface, providing a seamless billing and support experience. Automated provisioning  Through automated provisioning, Pax8’s automation capabilities make deploying DMARC across client accounts quick and hassle-free. By eliminating manual configurations, this integration ensures that customers can implement email security solutions rapidly, allowing them to safeguard client inboxes without delay. Bundled offerings The bundled offerings available through Pax8 allow partners to enhance their service portfolios by combining EasyDMARC with complementary security solutions. By creating all-in-one security packages, partners can offer their clients more robust protection, addressing a broader range of security needs from a single, trusted platform. Gerasim Hovhannisyan, Co-Founder and CEO of EasyDMARC, said: “We’re thrilled to be working with Pax8  to provide MSPs with a streamlined, effective way to deliver top-tier email security to their clients, all within a platform that equips them with everything needed to stay secure.  As phishing attacks grow in frequency and sophistication, businesses can no longer afford to overlook the importance of email security. Email authentication is a vital defense against the evolving threat of phishing and is crucial in preserving the integrity of email communication. This integration is designed to allow businesses of all sizes to benefit from DMARC’s extensive capabilities.” Ryan Burton, Vice President of Marketplace Vendor Strategy, at Pax8 said:  “We’re delighted to welcome EasyDMARC to the Pax8 Marketplace as an enterprise-class DMARC solution provider. This integration gives MSPs the tools they need to meet the growing demand for email security, with simplified deployment, billing, and bundling benefits. With EasyDMARC’s technical capabilities and intelligence, MSPs can deliver robust protection against phishing threats without the technical hassle that often holds businesses back.” About EasyDMARC EasyDMARC is a cloud-native B2B SaaS solution that addresses email security and deliverability problems with just a few clicks. For Managed Service Providers seeking to increase their revenue, EasyDMARC presents an ideal solution. The email authentication platform streamlines domain management, providing capabilities such as organizational control, domain grouping, and access management. Additionally, EasyDMARC offers a comprehensive sales and marketing enablement program designed to boost DMARC sales. All of these features are available for MSPs on a scalable platform with a flexible pay-as-you-go pricing model. For more information on the EasyDMARC, visit: / About Pax8  Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businessesthrough AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem. Find out more: / The post EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs appeared first on EasyDMARC. #easydmarc #integrates #with #pax8 #marketplace
    EASYDMARC.COM
    EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs
    Originally published at EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs by Anush Yolyan. The integration will deliver simple, accessible, and streamlined email security for vulnerable inboxes Global, 4 November 2024 – US-based email security firm EasyDMARC has today announced its integration with Pax8 Marketplace, the leading cloud commerce marketplace. As one of the first DMARC solution providers on the Pax8 Marketplace, EasyDMARC is expanding its mission to protect inboxes from the rising threat of phishing attacks with a rigorous, user-friendly DMARC solution. The integration comes as Google highlights the impressive results of recently implemented email authentication measures for bulk senders: a 65% reduction in unauthenticated messages to Gmail users, a 50% increase in bulk senders following best security practices, and 265 billion fewer unauthenticated messages sent in 2024. With email being such a crucial communication channel for businesses, email authentication measures are an essential part of any business’s cybersecurity offering.  Key features of the integration include: Centralized billing With centralized billing, customers can now streamline their cloud services under a single pane of glass, simplifying the management and billing of their EasyDMARC solution. This consolidated approach enables partners to reduce administrative complexity and manage all cloud expenses through one interface, providing a seamless billing and support experience. Automated provisioning  Through automated provisioning, Pax8’s automation capabilities make deploying DMARC across client accounts quick and hassle-free. By eliminating manual configurations, this integration ensures that customers can implement email security solutions rapidly, allowing them to safeguard client inboxes without delay. Bundled offerings The bundled offerings available through Pax8 allow partners to enhance their service portfolios by combining EasyDMARC with complementary security solutions. By creating all-in-one security packages, partners can offer their clients more robust protection, addressing a broader range of security needs from a single, trusted platform. Gerasim Hovhannisyan, Co-Founder and CEO of EasyDMARC, said: “We’re thrilled to be working with Pax8  to provide MSPs with a streamlined, effective way to deliver top-tier email security to their clients, all within a platform that equips them with everything needed to stay secure.  As phishing attacks grow in frequency and sophistication, businesses can no longer afford to overlook the importance of email security. Email authentication is a vital defense against the evolving threat of phishing and is crucial in preserving the integrity of email communication. This integration is designed to allow businesses of all sizes to benefit from DMARC’s extensive capabilities.” Ryan Burton, Vice President of Marketplace Vendor Strategy, at Pax8 said:  “We’re delighted to welcome EasyDMARC to the Pax8 Marketplace as an enterprise-class DMARC solution provider. This integration gives MSPs the tools they need to meet the growing demand for email security, with simplified deployment, billing, and bundling benefits. With EasyDMARC’s technical capabilities and intelligence, MSPs can deliver robust protection against phishing threats without the technical hassle that often holds businesses back.” About EasyDMARC EasyDMARC is a cloud-native B2B SaaS solution that addresses email security and deliverability problems with just a few clicks. For Managed Service Providers seeking to increase their revenue, EasyDMARC presents an ideal solution. The email authentication platform streamlines domain management, providing capabilities such as organizational control, domain grouping, and access management. Additionally, EasyDMARC offers a comprehensive sales and marketing enablement program designed to boost DMARC sales. All of these features are available for MSPs on a scalable platform with a flexible pay-as-you-go pricing model. For more information on the EasyDMARC, visit: https://easydmarc.com/ About Pax8  Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem. Find out more: https://www.pax8.com/en-us/ The post EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs appeared first on EasyDMARC.
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  • Unity Technical VFX Artist at No Brakes Games

    Unity Technical VFX ArtistNo Brakes GamesVilnius, Lithuania or Remote3 hours agoApplyWe are No Brakes Games, the creators of Human Fall Flat.We are looking for a Unity Technical VFX Artist to join our team to work on Human Fall Flat 2.FULL-TIME POSITION - Vilnius, Lithuania or RemoteRole Overview:As a Unity Technical Artist specializing in VFX and rendering, you will develop and optimize real-time visual effects, create advanced shaders and materials, and ensure a balance between visual fidelity and performance. You will solve complex technical challenges, optimizing effects for real-time execution while collaborating with artists, designers, and engineers to push Unity’s rendering capabilities to the next level.Responsibilities:Develop and optimize real-time VFX solutions that are both visually striking and performant.Create scalable shaders and materials for water, fog, atmospheric effects, and dynamic lighting.Debug and resolve VFX performance bottlenecks using Unity Profiler, RenderDoc, and other tools.Optimize particle systems, volumetric effects, and GPU simulations for multi-platform performance.Document best practices and educate the team on efficient asset and shader workflows.Collaborate with engineers to develop and implement custom rendering solutions.Stay updated on Unity’s latest advancements in rendering, HDRP, and the Visual Effect Graph.Requirements:2+ years of experience as a Technical Artist in game development, with a focus on Unity.Strong understanding of Unity’s rendering pipelineand shader development.Experience developing performance-conscious visual effects, including particle systems, volumetric lighting, and dynamic environmental effects.Proficiency in GPU/CPU optimization techniques, LODs for VFX.Hands-on experience with real-time lighting and atmospheric effects.Ability to debug and profile complex rendering issues effectively.Excellent communication skills and ability to work collaboratively within a multi-disciplinary team.A flexible, R&D-driven mindset, able to iterate quickly in both prototyping and production environments.Nice-to-Have:Experience working on at least one released game project.Experience with Unity HDRP and SRP.Experience with multi-platform development.Knowledge of C#, Python, or C++ for extending Unity’s capabilities.Experience developing custom node-based tools or extending Unity’s Visual Effect Graph.Background in procedural animation, physics-based effects, or fluid simulations.Apply today by sending your Portfolio & CV to jobs@nobrakesgames.com
    Create Your Profile — Game companies can contact you with their relevant job openings.
    Apply
    #unity #technical #vfx #artist #brakes
    Unity Technical VFX Artist at No Brakes Games
    Unity Technical VFX ArtistNo Brakes GamesVilnius, Lithuania or Remote3 hours agoApplyWe are No Brakes Games, the creators of Human Fall Flat.We are looking for a Unity Technical VFX Artist to join our team to work on Human Fall Flat 2.FULL-TIME POSITION - Vilnius, Lithuania or RemoteRole Overview:As a Unity Technical Artist specializing in VFX and rendering, you will develop and optimize real-time visual effects, create advanced shaders and materials, and ensure a balance between visual fidelity and performance. You will solve complex technical challenges, optimizing effects for real-time execution while collaborating with artists, designers, and engineers to push Unity’s rendering capabilities to the next level.Responsibilities:Develop and optimize real-time VFX solutions that are both visually striking and performant.Create scalable shaders and materials for water, fog, atmospheric effects, and dynamic lighting.Debug and resolve VFX performance bottlenecks using Unity Profiler, RenderDoc, and other tools.Optimize particle systems, volumetric effects, and GPU simulations for multi-platform performance.Document best practices and educate the team on efficient asset and shader workflows.Collaborate with engineers to develop and implement custom rendering solutions.Stay updated on Unity’s latest advancements in rendering, HDRP, and the Visual Effect Graph.Requirements:2+ years of experience as a Technical Artist in game development, with a focus on Unity.Strong understanding of Unity’s rendering pipelineand shader development.Experience developing performance-conscious visual effects, including particle systems, volumetric lighting, and dynamic environmental effects.Proficiency in GPU/CPU optimization techniques, LODs for VFX.Hands-on experience with real-time lighting and atmospheric effects.Ability to debug and profile complex rendering issues effectively.Excellent communication skills and ability to work collaboratively within a multi-disciplinary team.A flexible, R&D-driven mindset, able to iterate quickly in both prototyping and production environments.Nice-to-Have:Experience working on at least one released game project.Experience with Unity HDRP and SRP.Experience with multi-platform development.Knowledge of C#, Python, or C++ for extending Unity’s capabilities.Experience developing custom node-based tools or extending Unity’s Visual Effect Graph.Background in procedural animation, physics-based effects, or fluid simulations.Apply today by sending your Portfolio & CV to jobs@nobrakesgames.com Create Your Profile — Game companies can contact you with their relevant job openings. Apply #unity #technical #vfx #artist #brakes
    Unity Technical VFX Artist at No Brakes Games
    Unity Technical VFX ArtistNo Brakes GamesVilnius, Lithuania or Remote3 hours agoApplyWe are No Brakes Games, the creators of Human Fall Flat.We are looking for a Unity Technical VFX Artist to join our team to work on Human Fall Flat 2.FULL-TIME POSITION - Vilnius, Lithuania or RemoteRole Overview:As a Unity Technical Artist specializing in VFX and rendering, you will develop and optimize real-time visual effects, create advanced shaders and materials, and ensure a balance between visual fidelity and performance. You will solve complex technical challenges, optimizing effects for real-time execution while collaborating with artists, designers, and engineers to push Unity’s rendering capabilities to the next level.Responsibilities:Develop and optimize real-time VFX solutions that are both visually striking and performant.Create scalable shaders and materials for water, fog, atmospheric effects, and dynamic lighting.Debug and resolve VFX performance bottlenecks using Unity Profiler, RenderDoc, and other tools.Optimize particle systems, volumetric effects, and GPU simulations for multi-platform performance.Document best practices and educate the team on efficient asset and shader workflows.Collaborate with engineers to develop and implement custom rendering solutions.Stay updated on Unity’s latest advancements in rendering, HDRP, and the Visual Effect Graph.Requirements:2+ years of experience as a Technical Artist in game development, with a focus on Unity.Strong understanding of Unity’s rendering pipeline (HDRP, URP, Built-in) and shader development (HLSL, Shader Graph).Experience developing performance-conscious visual effects, including particle systems, volumetric lighting, and dynamic environmental effects.Proficiency in GPU/CPU optimization techniques, LODs for VFX.Hands-on experience with real-time lighting and atmospheric effects.Ability to debug and profile complex rendering issues effectively.Excellent communication skills and ability to work collaboratively within a multi-disciplinary team.A flexible, R&D-driven mindset, able to iterate quickly in both prototyping and production environments.Nice-to-Have:Experience working on at least one released game project.Experience with Unity HDRP and SRP.Experience with multi-platform development (PC, console, mobile, VR/AR).Knowledge of C#, Python, or C++ for extending Unity’s capabilities.Experience developing custom node-based tools or extending Unity’s Visual Effect Graph.Background in procedural animation, physics-based effects, or fluid simulations.Apply today by sending your Portfolio & CV to jobs@nobrakesgames.com Create Your Profile — Game companies can contact you with their relevant job openings. Apply
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  • Executives from Meta, OpenAI, and Palantir Commissioned Into The US Army Reserve

    Meta's CTO, Palantir's CTO, and OpenAI's chief product officer are being appointed as lieutenant colonels in America's Army Reserve, reports The Register..

    They've all signed up for Detachment 201: Executive Innovation Corps, "an effort to recruit senior tech executives to serve part-time in the Army Reserve as senior advisors," according to the official statement. "In this role they will work on targeted projects to help guide rapid and scalable tech solutions to complex problems..."

    "Our primary role will be to serve as technical experts advising the Army's modernization efforts,"said on X...
    As for Open AI's involvement, the company has been building its ties with the military-technology complex for some years now. Like Meta, OpenAI is working with Anduril on military ideas and last year scandalized some by watering down its past commitment to developing non-military products only. The Army wasn't answering questions on Friday but an article referenced byWeil indicated that the four will have to serve a minimum of 120 hours a year, can work remotely, and won't have to pass basic training...

    "America wins when we unite the dynamism of American innovation with the military's vital missions,"Sankar said on X. "This was the key to our triumphs in the 20th century. It can help us win again. I'm humbled by this new opportunity to serve my country, my home, America."

    of this story at Slashdot.
    #executives #meta #openai #palantir #commissioned
    Executives from Meta, OpenAI, and Palantir Commissioned Into The US Army Reserve
    Meta's CTO, Palantir's CTO, and OpenAI's chief product officer are being appointed as lieutenant colonels in America's Army Reserve, reports The Register.. They've all signed up for Detachment 201: Executive Innovation Corps, "an effort to recruit senior tech executives to serve part-time in the Army Reserve as senior advisors," according to the official statement. "In this role they will work on targeted projects to help guide rapid and scalable tech solutions to complex problems..." "Our primary role will be to serve as technical experts advising the Army's modernization efforts,"said on X... As for Open AI's involvement, the company has been building its ties with the military-technology complex for some years now. Like Meta, OpenAI is working with Anduril on military ideas and last year scandalized some by watering down its past commitment to developing non-military products only. The Army wasn't answering questions on Friday but an article referenced byWeil indicated that the four will have to serve a minimum of 120 hours a year, can work remotely, and won't have to pass basic training... "America wins when we unite the dynamism of American innovation with the military's vital missions,"Sankar said on X. "This was the key to our triumphs in the 20th century. It can help us win again. I'm humbled by this new opportunity to serve my country, my home, America." of this story at Slashdot. #executives #meta #openai #palantir #commissioned
    NEWS.SLASHDOT.ORG
    Executives from Meta, OpenAI, and Palantir Commissioned Into The US Army Reserve
    Meta's CTO, Palantir's CTO, and OpenAI's chief product officer are being appointed as lieutenant colonels in America's Army Reserve, reports The Register. (Along with OpenAI's former chief revenue officer). They've all signed up for Detachment 201: Executive Innovation Corps, "an effort to recruit senior tech executives to serve part-time in the Army Reserve as senior advisors," according to the official statement. "In this role they will work on targeted projects to help guide rapid and scalable tech solutions to complex problems..." "Our primary role will be to serve as technical experts advising the Army's modernization efforts," [Meta CTO Andrew Bosworth] said on X... As for Open AI's involvement, the company has been building its ties with the military-technology complex for some years now. Like Meta, OpenAI is working with Anduril on military ideas and last year scandalized some by watering down its past commitment to developing non-military products only. The Army wasn't answering questions on Friday but an article referenced by [OpenAI Chief Product Officer Kevin] Weil indicated that the four will have to serve a minimum of 120 hours a year, can work remotely, and won't have to pass basic training... "America wins when we unite the dynamism of American innovation with the military's vital missions," [Palantir CTO Shyam] Sankar said on X. "This was the key to our triumphs in the 20th century. It can help us win again. I'm humbled by this new opportunity to serve my country, my home, America." Read more of this story at Slashdot.
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  • Mirela Cialai Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
    That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success.
    In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers.
    You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI.
    Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.

     
    Mirela Cialai Q&A Interview
    1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience?

    Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives.

    This could be revenue growth, customer retention, market expansion, or operational efficiency.
    We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition.
    We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals.
    In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance.
    This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth.
    Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings.
    Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences.
    To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale.

    By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals.

    2. What steps did you take to ensure data accuracy?
    The data team was very diligent in ensuring that our data warehouse had accurate data.
    So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc.

    That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data.

    3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy?
    Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability.
    I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%.
    This data helps make a compelling case to stakeholders about the importance of prioritizing retention.
    Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth.
    This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives.

    By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy.

    4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement?
    Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach.
    The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives.
    I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse.
    Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows.
    Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities.

    Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape.

    5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for?
    I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels.
    Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns.
    Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns.
    Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability.

    If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs.

    6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap?
    Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes.
    Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact.
    Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert.

    By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success.

    7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives?
    To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success.
    Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value.
    Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities.
    Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth.
    By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs.

    In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability.

    In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first.
    8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you?
    Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability.
    We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success.
    To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams.

    To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together.

    9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like?
    A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine.
    In one word: PAPER. Here’s how it breaks down.

    Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals.
    Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps.
    Prioritize: initiatives based on impact, feasibility, and ROI potential.
    Execute: by implementing the roadmap in manageable phases.
    Refine: by continuously improving CRM performance and refining the roadmap.

    So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy.

    10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively?
    The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences.

    The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth.

    Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies.
    The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes.
    Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution.
    A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions.
    Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others.
    While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends.

    By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success.

    11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind?
    I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives.
    Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives.

    Another important lesson: The roadmap is only as effective as the data and systems it’s built upon.

    I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on.
    A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers.

    So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.

     

     
    This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #mirela #cialai #qampampa #customer #engagement
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement
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    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    0 Commentaires 0 Parts
  • Do you think Sony will make support for their rumored new handheld mandatory for developers?

    Red Kong XIX
    Member

    Oct 11, 2020

    13,560

    This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll.
    Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially. 

    Hero_of_the_Day
    Avenger

    Oct 27, 2017

    19,958

    Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.
     

    Homura
    ▲ Legend ▲
    Member

    Aug 20, 2019

    7,232

    As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games.

    Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility. 

    shadowman16
    Member

    Oct 25, 2017

    42,292

    Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds.

    I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing 

    Modest_Modsoul
    Living the Dreams
    Member

    Oct 29, 2017

    28,418


     

    setmymindforopensky
    Member

    Apr 20, 2025

    67

    a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough.

    im guessing PSTV situation. support it or not we dont care. 

    reksveks
    Member

    May 17, 2022

    7,628

    Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it.

    It's going to be an interesting solution to an interesting problem 

    Servbot24
    The Fallen

    Oct 25, 2017

    47,826

    Obviously not. Pretty absurd question tbh.
     

    RivalGT
    Member

    Dec 13, 2017

    7,616

    This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work.

    Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode.

    Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think. 

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    shadowman16 said:

    Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds.

    I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thingClick to expand...
    Click to shrink...

    depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue
     

    Pheonix1
    Member

    Jun 22, 2024

    716

    Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.
     

    skeezx
    Member

    Oct 27, 2017

    23,994

    guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly.

    i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all 

    AmFreak
    Member

    Oct 26, 2017

    3,245

    They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success.

    The best way to do this is to make it another SKU of the contemporary console. And witheverything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past. 

    Ruck
    Member

    Oct 25, 2017

    3,105

    I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no
     

    TitanicFall
    Member

    Nov 12, 2017

    9,340

    Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.
     

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise.

    PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs 

    bleits
    Member

    Oct 14, 2023

    373

    They have to if they want to be taken seriously
     

    Vic Damone Jr.
    Member

    Oct 27, 2017

    20,534

    Nope Sony doesn't mandate this stuff and it's why their second product always dies.
     

    fiendcode
    Member

    Oct 26, 2017

    26,514

    I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely. Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.
     

    Callibretto
    Member

    Oct 25, 2017

    10,445

    Indonesia

    bleits said:

    They have to if they want to be taken seriously

    Click to expand...
    Click to shrink...

    from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally.

    PS consider their high fidelity visual as advantage and differentiator from Nintendo.

    so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices.

    so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo 

    danm999
    Member

    Oct 29, 2017

    19,929

    Sydney

    Incentives, not mandates.
     

    NSESN
    ▲ Legend ▲
    Member

    Oct 25, 2017

    27,729

    I think people are setting themselves for disappointment in regards for how powerful this thing will be
     

    defaltoption
    Plug in a controller and enter the Konami code
    The Fallen

    Oct 27, 2017

    12,485

    Austin

    Depends on what they call it.

    If they call it anything related to ps6, expect very bad performance, and mandates

    If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end

    If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it. 

    Metnut
    Member

    Apr 7, 2025

    30

    Good question OP.

    I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches. 

    mute
    ▲ Legend ▲
    Member

    Oct 25, 2017

    29,807

    I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.
     

    Patison
    Member

    Oct 27, 2017

    761

    It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch routeor more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all.

    Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc.

    And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around. 

    Jammerz
    Member

    Apr 29, 2023

    1,579

    I think it will be optional support.

    However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down. 

    Hamchan
    The Fallen

    Oct 25, 2017

    6,000

    I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.
     

    Advance.Wars.Sgt.
    Member

    Jun 10, 2018

    10,456

    Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.
     

    overthewaves
    Member

    Sep 30, 2020

    1,203

    Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.
     

    Neonvisions
    Member

    Oct 27, 2017

    707

    overthewaves said:

    Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.

    Click to expand...
    Click to shrink...

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? 

    Gwarm
    Member

    Nov 13, 2017

    2,902

    I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.
     

    bloopland33
    Member

    Mar 4, 2020

    3,845

    I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery.

    This would be in addition to whatever efforts they're doing to make things work out of the box, of course.

    But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now…

    ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything. So maybe they Steam Deck it 

    vivftp
    Member

    Oct 29, 2017

    23,016

    My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs

    I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation 

    Mocha Joe
    Member

    Jun 2, 2021

    13,636

    Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.
     

    overthewaves
    Member

    Sep 30, 2020

    1,203

    Neonvisions said:

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?

    Click to expand...
    Click to shrink...

    I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".
     

    reksveks
    Member

    May 17, 2022

    7,628

    Neonvisions said:

    How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?

    Click to expand...
    Click to shrink...

    Or the perception is that it does but the truth is that there is a lot of factors
     

    Fabs
    Member

    Aug 22, 2019

    2,827

    I can't see the forcing handheld and pro support next gen.
     

    level
    Member

    May 25, 2023

    1,427

    Definitely not

    Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers. 

    gofreak
    Member

    Oct 26, 2017

    8,411

    I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.
     

    Caiusto
    Member

    Oct 25, 2017

    7,086

    If they don't want to end up with another Vita yes they will.
     

    mute
    ▲ Legend ▲
    Member

    Oct 25, 2017

    29,807

    Advance.Wars.Sgt. said:

    Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.

    Click to expand...
    Click to shrink...

    It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.
     

    AmFreak
    Member

    Oct 26, 2017

    3,245

    mute said:

    It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.

    Click to expand...
    Click to shrink...

    Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".
     

    Spoit
    Member

    Oct 28, 2017

    5,599

    Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5.

    I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching. 

    Jawmuncher
    Crisis Dino
    Moderator

    Oct 25, 2017

    45,166

    Ibis Island

    No, I think the portable will handle portable stuff "automatically" for what it converts
     

    knightmawk
    Member

    Dec 12, 2018

    8,900

    I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back.

    That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception. 

    RivalGT
    Member

    Dec 13, 2017

    7,616

    I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap.

    What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work. 

    Vexii
    Member

    Oct 31, 2017

    3,103

    UK

    if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists
     

    Mobius and Pet Octopus
    Member

    Oct 25, 2017

    17,065

    Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.
     

    SeanMN
    Member

    Oct 28, 2017

    2,437

    If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support.

    If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku.

    My thoughts are this should be a PS6 and support the same as the primary console. 
    #you #think #sony #will #make
    Do you think Sony will make support for their rumored new handheld mandatory for developers?
    Red Kong XIX Member Oct 11, 2020 13,560 This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll. Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially.  Hero_of_the_Day Avenger Oct 27, 2017 19,958 Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.   Homura ▲ Legend ▲ Member Aug 20, 2019 7,232 As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games. Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility.  shadowman16 Member Oct 25, 2017 42,292 Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds. I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing  Modest_Modsoul Living the Dreams Member Oct 29, 2017 28,418 🤷‍♂️   setmymindforopensky Member Apr 20, 2025 67 a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough. im guessing PSTV situation. support it or not we dont care.  reksveks Member May 17, 2022 7,628 Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it. It's going to be an interesting solution to an interesting problem  Servbot24 The Fallen Oct 25, 2017 47,826 Obviously not. Pretty absurd question tbh.   RivalGT Member Dec 13, 2017 7,616 This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work. Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode. Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think.  Callibretto Member Oct 25, 2017 10,445 Indonesia shadowman16 said: Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds. I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thingClick to expand... Click to shrink... depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue   Pheonix1 Member Jun 22, 2024 716 Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.   skeezx Member Oct 27, 2017 23,994 guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly. i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all  AmFreak Member Oct 26, 2017 3,245 They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success. The best way to do this is to make it another SKU of the contemporary console. And witheverything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past.  Ruck Member Oct 25, 2017 3,105 I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no   TitanicFall Member Nov 12, 2017 9,340 Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.   Callibretto Member Oct 25, 2017 10,445 Indonesia imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise. PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs  bleits Member Oct 14, 2023 373 They have to if they want to be taken seriously   Vic Damone Jr. Member Oct 27, 2017 20,534 Nope Sony doesn't mandate this stuff and it's why their second product always dies.   fiendcode Member Oct 26, 2017 26,514 I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely. Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.   Callibretto Member Oct 25, 2017 10,445 Indonesia bleits said: They have to if they want to be taken seriously Click to expand... Click to shrink... from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally. PS consider their high fidelity visual as advantage and differentiator from Nintendo. so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices. so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo  danm999 Member Oct 29, 2017 19,929 Sydney Incentives, not mandates.   NSESN ▲ Legend ▲ Member Oct 25, 2017 27,729 I think people are setting themselves for disappointment in regards for how powerful this thing will be   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin Depends on what they call it. If they call it anything related to ps6, expect very bad performance, and mandates If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it.  Metnut Member Apr 7, 2025 30 Good question OP. I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches.  mute ▲ Legend ▲ Member Oct 25, 2017 29,807 I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.   Patison Member Oct 27, 2017 761 It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch routeor more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all. Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc. And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around.  Jammerz Member Apr 29, 2023 1,579 I think it will be optional support. However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down.  Hamchan The Fallen Oct 25, 2017 6,000 I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.   Advance.Wars.Sgt. Member Jun 10, 2018 10,456 Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.   overthewaves Member Sep 30, 2020 1,203 Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.   Neonvisions Member Oct 27, 2017 707 overthewaves said: Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag. Click to expand... Click to shrink... How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?  Gwarm Member Nov 13, 2017 2,902 I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.   bloopland33 Member Mar 4, 2020 3,845 I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery. This would be in addition to whatever efforts they're doing to make things work out of the box, of course. But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now… ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything. So maybe they Steam Deck it  vivftp Member Oct 29, 2017 23,016 My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation  Mocha Joe Member Jun 2, 2021 13,636 Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.   overthewaves Member Sep 30, 2020 1,203 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".   reksveks Member May 17, 2022 7,628 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... Or the perception is that it does but the truth is that there is a lot of factors   Fabs Member Aug 22, 2019 2,827 I can't see the forcing handheld and pro support next gen.   level Member May 25, 2023 1,427 Definitely not Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers.  gofreak Member Oct 26, 2017 8,411 I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.   Caiusto Member Oct 25, 2017 7,086 If they don't want to end up with another Vita yes they will.   mute ▲ Legend ▲ Member Oct 25, 2017 29,807 Advance.Wars.Sgt. said: Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind. Click to expand... Click to shrink... It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.   AmFreak Member Oct 26, 2017 3,245 mute said: It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example. Click to expand... Click to shrink... Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".   Spoit Member Oct 28, 2017 5,599 Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5. I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching.  Jawmuncher Crisis Dino Moderator Oct 25, 2017 45,166 Ibis Island No, I think the portable will handle portable stuff "automatically" for what it converts   knightmawk Member Dec 12, 2018 8,900 I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back. That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception.  RivalGT Member Dec 13, 2017 7,616 I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap. What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work.  Vexii Member Oct 31, 2017 3,103 UK if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists   Mobius and Pet Octopus Member Oct 25, 2017 17,065 Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.   SeanMN Member Oct 28, 2017 2,437 If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support. If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku. My thoughts are this should be a PS6 and support the same as the primary console.  #you #think #sony #will #make
    WWW.RESETERA.COM
    Do you think Sony will make support for their rumored new handheld mandatory for developers?
    Red Kong XIX Member Oct 11, 2020 13,560 This is assuming that the handheld can play PS4 games natively without any issues, so they are not included in the poll. Hardware leaker Kepler said it should be able to run PS5 games, even without a patch, but with a performance impact potentially.  Hero_of_the_Day Avenger Oct 27, 2017 19,958 Isn't the rumor that games don't require patches to run on it? That would imply that support isn't mandatory, but automatic.   Homura ▲ Legend ▲ Member Aug 20, 2019 7,232 As the post above said, the rumor is the PS5 portable will be able to run natively any and all PS4/PS5 games. Of course, some games might not work properly or require specific patches, but the idea is automatic compatibility.  shadowman16 Member Oct 25, 2017 42,292 Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds (which considering how people hated cross gen for that reason, they'd hate it here as well). I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing (considering how shit Sony is at supporting its peripherals - like the Vita or PSVR2)  Modest_Modsoul Living the Dreams Member Oct 29, 2017 28,418 🤷‍♂️   setmymindforopensky Member Apr 20, 2025 67 a lot of games have performance modes. it should run a lot of the library even without any patching. if there's multiplat im sure itll default to the PS4 ver. im not sure what theyd do for something like GTA6 but itll have a series S version so its clearly scalable enough. im guessing PSTV situation. support it or not we dont care.  reksveks Member May 17, 2022 7,628 Think Kepler is personally assuming the goal of running without patches is a goal and one that won't happen just cause it's too late to force it. It's going to be an interesting solution to an interesting problem  Servbot24 The Fallen Oct 25, 2017 47,826 Obviously not. Pretty absurd question tbh.   RivalGT Member Dec 13, 2017 7,616 This one sounds like it requires a lot of work on Sony's end, I dont think developers will need to do much for games to work. Granted moving forward Sony is likely to make it easier for devs to have a more input on this portable mode. Things working out of the box is likely the goal, and thats what Sony needs if they want this to work, but devs having more input on this mode would be a plus I think.  Callibretto Member Oct 25, 2017 10,445 Indonesia shadowman16 said: Ideally you'd want stuff to pretty much work out of the box. The more you ask devs to do, the less I imagine will want to support it... Or suddenly games get parred down so that they can run on handhelds (which considering how people hated cross gen for that reason, they'd hate it here as well). I personally would just prefer a solution where its automatic. I dont really care about a Sony handheld, dont really want devs to be forced to support the thing (considering how shit Sony is at supporting its peripherals - like the Vita or PSVR2) Click to expand... Click to shrink... depend on the game imo, asking CD Project to somehow make Witcher 4 playable on handheld might be unreasonable. but any game that can run on Switch 2 should be playable on PSPortable without much issue   Pheonix1 Member Jun 22, 2024 716 Absolutely they will. Not sure why people think it would be hard, if they hand them.the right tools most ports won't take long anyhow.   skeezx Member Oct 27, 2017 23,994 guessing there will be a "portable approved" label with the respective games going forward, regardless whether it's a PS5 or PS6 game. and when the thing is released popular past titles will be retroactively approved by sony, and up to developers if they want to patch the bigger games to be portable friendly. i guess where things could get tricky/laborious for developers is whether every game going forward is required to screen for portable performance, as it's not a PC so the portable will likely disallow for running "non-approved" games at all  AmFreak Member Oct 26, 2017 3,245 They need to give people some form of guarantee that it will get games, otherwise they greatly diminish their potential success. The best way to do this is to make it another SKU of the contemporary console. And with (close to) everything already running at 60fps and progression slowing to a crawl it's far easier than it had been in the past.  Ruck Member Oct 25, 2017 3,105 I mean, what is the handheld? PS6? Or an actual second console? If the former, then yes, if the latter then no   TitanicFall Member Nov 12, 2017 9,340 Nah. It might be incentivized though. There's not much in it for devs if it's a cross buy situation.   Callibretto Member Oct 25, 2017 10,445 Indonesia imo, PS6 will remain their main console, focusing on high fidelity visuals that Switch 2 and portable PC won't be able to run without huge compromise. PSPortable will be secondary console, something like PSPortal, but this time able to play any games that Switch2 can reasonably run. and for the high end games that it can't run, it will use streaming, either from PS6 you own, or PS+ Premium subs  bleits Member Oct 14, 2023 373 They have to if they want to be taken seriously   Vic Damone Jr. Member Oct 27, 2017 20,534 Nope Sony doesn't mandate this stuff and it's why their second product always dies.   fiendcode Member Oct 26, 2017 26,514 I think it depends on what the device really is, if it's more of a "Portal 2" or a "Series SP" or something else entirely (PSP3?). Streaming might be enough for PS6 games along with incentivized PS5/4 patches but whatever SIE does they need to make sure their inhouse teams are ALL on board this time. That was a big part of PSP/Vita's downfall, that the biggest or most important PS Studios snubbed them and the teams that did show up with support are mostly closed and gone now.   Callibretto Member Oct 25, 2017 10,445 Indonesia bleits said: They have to if they want to be taken seriously Click to expand... Click to shrink... from the last interview with PS exec about Switch 2 spec, it seems clear that PS have no plan to abandon high end console spec to switch to mobile hardware like Switch 2 and Xbox Ally. PS consider their high fidelity visual as advantage and differentiator from Nintendo. so with PS6, their top studio will eventuall make games that just won't realistically run on handheld devices. so having a mandate where all PS6 games is playable on handheld is simply unrealistic imo  danm999 Member Oct 29, 2017 19,929 Sydney Incentives, not mandates.   NSESN ▲ Legend ▲ Member Oct 25, 2017 27,729 I think people are setting themselves for disappointment in regards for how powerful this thing will be   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin Depends on what they call it. If they call it anything related to ps6, expect very bad performance, and mandates If they call it ps5 portable, expect bad performance and no mandates as it will be handled on their end If they call it a ps portable expect it to have no support from Sony and get whatever it gets just be happy it functions till they abandon it.  Metnut Member Apr 7, 2025 30 Good question OP. I voted the middle one. I think anything that ships for PS5 will need to work for the handheld. Question is whether that works automatically or will need patches.  mute ▲ Legend ▲ Member Oct 25, 2017 29,807 I think that would require a level of commitment to a secondary piece of hardware that Sony hasn't shown in a long time.   Patison Member Oct 27, 2017 761 It's difficult to say without knowing what they're planning with this device exactly. If they're fully going Switch route (or PS Vita/PS TV route) or more like a Steam Deck, which will run launch games perfectly and then, as time goes on, some titles might start looking less than ideal or be unplayable at all. Or Series S/X, just the Series S being portable — that would be preferable but also limiting but also diminishing returns between generations so might be worth it etc. And if that device happens at all and its development won't be dropped soon is another question. Lots of unknowns, but I'm interested to see what Sony comes up with, as long as they'll have games to support it this time around.  Jammerz Member Apr 29, 2023 1,579 I think it will be optional support. However sony needs to support it with their first parties to set an example and making it as easy as possible for other devs to scale down. For sony first party games maybe use nixxes to scale down so their studios aren't bogged down.  Hamchan The Fallen Oct 25, 2017 6,000 I think 99.9% of games will be crossgen between PS5 and PS6 for the entire generation, just based on how this industry is going, so it might not be much of an issue for Sony to mandate.   Advance.Wars.Sgt. Member Jun 10, 2018 10,456 Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind.   overthewaves Member Sep 30, 2020 1,203 Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag.   Neonvisions Member Oct 27, 2017 707 overthewaves said: Wouldn't that hamstring the games for ps6? That's PlayStation players biggest fear they don't want a series S type situation right? They treat series S like a punching bag. Click to expand... Click to shrink... How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X?  Gwarm Member Nov 13, 2017 2,902 I'd be shocked if Sony released a device that let's you play games that haven't been patched or confirmed to run acceptably. Imagine if certain games just hard crashed the console? This is the company that wouldn't let you play certain Vita games on the PSTV even if they actually worked.   bloopland33 Member Mar 4, 2020 3,845 I wonder if they'll just do the Steam Deck thing and do a compatibility badge. You can boot whatever software you want, but it might run at 5 fps and drain your battery. This would be in addition to whatever efforts they're doing to make things work out of the box, of course. But it's hard to imagine them mandating developers ship a PS6 profile and a PS6P profile for those heavier games 5-7 years from now… ….but it's also hard to imagine them shipping this PS6-gen device that doesn't play everything (depending on how they position it). So maybe they Steam Deck it  vivftp Member Oct 29, 2017 23,016 My guess, every PS6 game will be mandated to support it. PS5 games will support it natively for the simpler games and will require a patch as has been rumored to run on lesser specs I think next gen we get PS3 and Vita emulation so the PS6 and portable will be able to play games from PSN from every past PlayStation  Mocha Joe Member Jun 2, 2021 13,636 Really need to take the Steam Deck approach and don't make it a requirement. Just make it a complementary device where it is possible to play majority of the games available on PSN.   overthewaves Member Sep 30, 2020 1,203 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... I mean did you see the reaction here to the series S announcement lol. Everyone was saying it's gonna "hold back the generation".   reksveks Member May 17, 2022 7,628 Neonvisions said: How would that effect PS6? Are you suggesting that the Series S hamstrings games for the X? Click to expand... Click to shrink... Or the perception is that it does but the truth is that there is a lot of factors   Fabs Member Aug 22, 2019 2,827 I can't see the forcing handheld and pro support next gen.   level Member May 25, 2023 1,427 Definitely not Games already take too long to make. Extra time isn't something they'll want to reinforce to their developers.  gofreak Member Oct 26, 2017 8,411 I don't think support will be mandatory. I think they're bringing it into a reality where a growing portion of games can, or could, run without much change or effort on the developer's part on a next gen handheld. They'll lean on that natural trend rather than a policy - anything that is outside of that will just be streamable as now with the Portal.   Caiusto Member Oct 25, 2017 7,086 If they don't want to end up with another Vita yes they will.   mute ▲ Legend ▲ Member Oct 25, 2017 29,807 Advance.Wars.Sgt. said: Honestly, I'd worry more about Sony's 1st party teams than 3rd party developers since they were notoriously adverse making software with a handheld power profile in mind. Click to expand... Click to shrink... It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example.   AmFreak Member Oct 26, 2017 3,245 mute said: It does seem kinda unthinkable that Intergalactic would be made with a handheld in mind, for example. Click to expand... Click to shrink... Ratchet, Returnal, Cyberpunk, etc. also weren't made "with a handheld in mind".   Spoit Member Oct 28, 2017 5,599 Given how much of a pain the series S mandate has been, I don't see them binding even first party studios to it, especially ones that are trying to go for the cutting edge of tech. Since given AMDs timelines, is not going to be anywhere near a base PS5. I'm also skeptical of the claim that'll be able to play ps5 games without extensive patching.  Jawmuncher Crisis Dino Moderator Oct 25, 2017 45,166 Ibis Island No, I think the portable will handle portable stuff "automatically" for what it converts   knightmawk Member Dec 12, 2018 8,900 I expect they'll do everything they can to make sure no one has to think about it and it's as automatic as possible. It'll technically still be part of cert, but the goal will be for it to be rare that a game fails that part of cert and has to be sent back. That being said, I imagine there will be some games that still don't work and developers will be able to submit for that exception.  RivalGT Member Dec 13, 2017 7,616 I think the concept here is similar to how PS4 games play on PS5, the ones with patches I mean, the game will run with a different graphics preset then it would on PS4/ PS4 Pro, so in some cases this means higher resolution or higher frame rate cap. What Sony needs to work on their end is getting this to work without any patches from developers. Its the only way this can work.  Vexii Member Oct 31, 2017 3,103 UK if they don't mandate support, it'll just be a death knell for the format. I don't think they could get away with a dedicated handheld platform now when the Switch and Steam Deck exists   Mobius and Pet Octopus Member Oct 25, 2017 17,065 Just because a game can run on a handheld, doesn't mean that's all required for support. The UI alone likely requires changes for an optimal experience, sometimes necessary to be "playable". Small screen sizes usually needs changes.   SeanMN Member Oct 28, 2017 2,437 If PS6 games support is optional, that will create fragmentation of the platform and uncertain software support. If it's part of the PS6 family and support is mandatory, I can see there being concern that if would hold the generation back with a low capability sku. My thoughts are this should be a PS6 and support the same as the primary console. 
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  • OThink-R1: A Dual-Mode Reasoning Framework to Cut Redundant Computation in LLMs

    The Inefficiency of Static Chain-of-Thought Reasoning in LRMs
    Recent LRMs achieve top performance by using detailed CoT reasoning to solve complex tasks. However, many simple tasks they handle could be solved by smaller models with fewer tokens, making such elaborate reasoning unnecessary. This echoes human thinking, where we use fast, intuitive responses for easy problems and slower, analytical thinking for complex ones. While LRMs mimic slow, logical reasoning, they generate significantly longer outputs, thereby increasing computational cost. Current methods for reducing reasoning steps lack flexibility, limiting models to a single fixed reasoning style. There is a growing need for adaptive reasoning that adjusts effort according to task difficulty. 
    Limitations of Existing Training-Based and Training-Free Approaches
    Recent research on improving reasoning efficiency in LRMs can be categorized into two main areas: training-based and training-free methods. Training strategies often use reinforcement learning or fine-tuning to limit token usage or adjust reasoning depth, but they tend to follow fixed patterns without flexibility. Training-free approaches utilize prompt engineering or pattern detection to shorten outputs during inference; however, they also lack adaptability. More recent work focuses on variable-length reasoning, where models adjust reasoning depth based on task complexity. Others study “overthinking,” where models over-reason unnecessarily. However, few methods enable dynamic switching between quick and thorough reasoning—something this paper addresses directly. 
    Introducing OThink-R1: Dynamic Fast/Slow Reasoning Framework
    Researchers from Zhejiang University and OPPO have developed OThink-R1, a new approach that enables LRMs to switch between fast and slow thinking smartly, much like humans do. By analyzing reasoning patterns, they identified which steps are essential and which are redundant. With help from another model acting as a judge, they trained LRMs to adapt their reasoning style based on task complexity. Their method reduces unnecessary reasoning by over 23% without losing accuracy. Using a loss function and fine-tuned datasets, OThink-R1 outperforms previous models in both efficiency and performance on various math and question-answering tasks. 
    System Architecture: Reasoning Pruning and Dual-Reference Optimization
    The OThink-R1 framework helps LRMs dynamically switch between fast and slow thinking. First, it identifies when LRMs include unnecessary reasoning, like overexplaining or double-checking, versus when detailed steps are truly essential. Using this, it builds a curated training dataset by pruning redundant reasoning and retaining valuable logic. Then, during fine-tuning, a special loss function balances both reasoning styles. This dual-reference loss compares the model’s outputs with both fast and slow thinking variants, encouraging flexibility. As a result, OThink-R1 can adaptively choose the most efficient reasoning path for each problem while preserving accuracy and logical depth. 

    Empirical Evaluation and Comparative Performance
    The OThink-R1 model was tested on simpler QA and math tasks to evaluate its ability to switch between fast and slow reasoning. Using datasets like OpenBookQA, CommonsenseQA, ASDIV, and GSM8K, the model demonstrated strong performance, generating fewer tokens while maintaining or improving accuracy. Compared to baselines such as NoThinking and DualFormer, OThink-R1 demonstrated a better balance between efficiency and effectiveness. Ablation studies confirmed the importance of pruning, KL constraints, and LLM-Judge in achieving optimal results. A case study illustrated that unnecessary reasoning can lead to overthinking and reduced accuracy, highlighting OThink-R1’s strength in adaptive reasoning. 

    Conclusion: Towards Scalable and Efficient Hybrid Reasoning Systems
    In conclusion, OThink-R1 is a large reasoning model that adaptively switches between fast and slow thinking modes to improve both efficiency and performance. It addresses the issue of unnecessarily complex reasoning in large models by analyzing and classifying reasoning steps as either essential or redundant. By pruning the redundant ones while maintaining logical accuracy, OThink-R1 reduces unnecessary computation. It also introduces a dual-reference KL-divergence loss to strengthen hybrid reasoning. Tested on math and QA tasks, it cuts down reasoning redundancy by 23% without sacrificing accuracy, showing promise for building more adaptive, scalable, and efficient AI reasoning systems in the future. 

    Check out the Paper and GitHub Page. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 100k+ ML SubReddit and Subscribe to our Newsletter.
    Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Building AI-Powered Applications Using the Plan → Files → Code Workflow in TinyDevSana Hassanhttps://www.marktechpost.com/author/sana-hassan/MemOS: A Memory-Centric Operating System for Evolving and Adaptive Large Language ModelsSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Google AI Unveils a Hybrid AI-Physics Model for Accurate Regional Climate Risk Forecasts with Better Uncertainty AssessmentSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Run Multiple AI Coding Agents in Parallel with Container-Use from Dagger
    #othinkr1 #dualmode #reasoning #framework #cut
    OThink-R1: A Dual-Mode Reasoning Framework to Cut Redundant Computation in LLMs
    The Inefficiency of Static Chain-of-Thought Reasoning in LRMs Recent LRMs achieve top performance by using detailed CoT reasoning to solve complex tasks. However, many simple tasks they handle could be solved by smaller models with fewer tokens, making such elaborate reasoning unnecessary. This echoes human thinking, where we use fast, intuitive responses for easy problems and slower, analytical thinking for complex ones. While LRMs mimic slow, logical reasoning, they generate significantly longer outputs, thereby increasing computational cost. Current methods for reducing reasoning steps lack flexibility, limiting models to a single fixed reasoning style. There is a growing need for adaptive reasoning that adjusts effort according to task difficulty.  Limitations of Existing Training-Based and Training-Free Approaches Recent research on improving reasoning efficiency in LRMs can be categorized into two main areas: training-based and training-free methods. Training strategies often use reinforcement learning or fine-tuning to limit token usage or adjust reasoning depth, but they tend to follow fixed patterns without flexibility. Training-free approaches utilize prompt engineering or pattern detection to shorten outputs during inference; however, they also lack adaptability. More recent work focuses on variable-length reasoning, where models adjust reasoning depth based on task complexity. Others study “overthinking,” where models over-reason unnecessarily. However, few methods enable dynamic switching between quick and thorough reasoning—something this paper addresses directly.  Introducing OThink-R1: Dynamic Fast/Slow Reasoning Framework Researchers from Zhejiang University and OPPO have developed OThink-R1, a new approach that enables LRMs to switch between fast and slow thinking smartly, much like humans do. By analyzing reasoning patterns, they identified which steps are essential and which are redundant. With help from another model acting as a judge, they trained LRMs to adapt their reasoning style based on task complexity. Their method reduces unnecessary reasoning by over 23% without losing accuracy. Using a loss function and fine-tuned datasets, OThink-R1 outperforms previous models in both efficiency and performance on various math and question-answering tasks.  System Architecture: Reasoning Pruning and Dual-Reference Optimization The OThink-R1 framework helps LRMs dynamically switch between fast and slow thinking. First, it identifies when LRMs include unnecessary reasoning, like overexplaining or double-checking, versus when detailed steps are truly essential. Using this, it builds a curated training dataset by pruning redundant reasoning and retaining valuable logic. Then, during fine-tuning, a special loss function balances both reasoning styles. This dual-reference loss compares the model’s outputs with both fast and slow thinking variants, encouraging flexibility. As a result, OThink-R1 can adaptively choose the most efficient reasoning path for each problem while preserving accuracy and logical depth.  Empirical Evaluation and Comparative Performance The OThink-R1 model was tested on simpler QA and math tasks to evaluate its ability to switch between fast and slow reasoning. Using datasets like OpenBookQA, CommonsenseQA, ASDIV, and GSM8K, the model demonstrated strong performance, generating fewer tokens while maintaining or improving accuracy. Compared to baselines such as NoThinking and DualFormer, OThink-R1 demonstrated a better balance between efficiency and effectiveness. Ablation studies confirmed the importance of pruning, KL constraints, and LLM-Judge in achieving optimal results. A case study illustrated that unnecessary reasoning can lead to overthinking and reduced accuracy, highlighting OThink-R1’s strength in adaptive reasoning.  Conclusion: Towards Scalable and Efficient Hybrid Reasoning Systems In conclusion, OThink-R1 is a large reasoning model that adaptively switches between fast and slow thinking modes to improve both efficiency and performance. It addresses the issue of unnecessarily complex reasoning in large models by analyzing and classifying reasoning steps as either essential or redundant. By pruning the redundant ones while maintaining logical accuracy, OThink-R1 reduces unnecessary computation. It also introduces a dual-reference KL-divergence loss to strengthen hybrid reasoning. Tested on math and QA tasks, it cuts down reasoning redundancy by 23% without sacrificing accuracy, showing promise for building more adaptive, scalable, and efficient AI reasoning systems in the future.  Check out the Paper and GitHub Page. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 100k+ ML SubReddit and Subscribe to our Newsletter. Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Building AI-Powered Applications Using the Plan → Files → Code Workflow in TinyDevSana Hassanhttps://www.marktechpost.com/author/sana-hassan/MemOS: A Memory-Centric Operating System for Evolving and Adaptive Large Language ModelsSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Google AI Unveils a Hybrid AI-Physics Model for Accurate Regional Climate Risk Forecasts with Better Uncertainty AssessmentSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Run Multiple AI Coding Agents in Parallel with Container-Use from Dagger #othinkr1 #dualmode #reasoning #framework #cut
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    OThink-R1: A Dual-Mode Reasoning Framework to Cut Redundant Computation in LLMs
    The Inefficiency of Static Chain-of-Thought Reasoning in LRMs Recent LRMs achieve top performance by using detailed CoT reasoning to solve complex tasks. However, many simple tasks they handle could be solved by smaller models with fewer tokens, making such elaborate reasoning unnecessary. This echoes human thinking, where we use fast, intuitive responses for easy problems and slower, analytical thinking for complex ones. While LRMs mimic slow, logical reasoning, they generate significantly longer outputs, thereby increasing computational cost. Current methods for reducing reasoning steps lack flexibility, limiting models to a single fixed reasoning style. There is a growing need for adaptive reasoning that adjusts effort according to task difficulty.  Limitations of Existing Training-Based and Training-Free Approaches Recent research on improving reasoning efficiency in LRMs can be categorized into two main areas: training-based and training-free methods. Training strategies often use reinforcement learning or fine-tuning to limit token usage or adjust reasoning depth, but they tend to follow fixed patterns without flexibility. Training-free approaches utilize prompt engineering or pattern detection to shorten outputs during inference; however, they also lack adaptability. More recent work focuses on variable-length reasoning, where models adjust reasoning depth based on task complexity. Others study “overthinking,” where models over-reason unnecessarily. However, few methods enable dynamic switching between quick and thorough reasoning—something this paper addresses directly.  Introducing OThink-R1: Dynamic Fast/Slow Reasoning Framework Researchers from Zhejiang University and OPPO have developed OThink-R1, a new approach that enables LRMs to switch between fast and slow thinking smartly, much like humans do. By analyzing reasoning patterns, they identified which steps are essential and which are redundant. With help from another model acting as a judge, they trained LRMs to adapt their reasoning style based on task complexity. Their method reduces unnecessary reasoning by over 23% without losing accuracy. Using a loss function and fine-tuned datasets, OThink-R1 outperforms previous models in both efficiency and performance on various math and question-answering tasks.  System Architecture: Reasoning Pruning and Dual-Reference Optimization The OThink-R1 framework helps LRMs dynamically switch between fast and slow thinking. First, it identifies when LRMs include unnecessary reasoning, like overexplaining or double-checking, versus when detailed steps are truly essential. Using this, it builds a curated training dataset by pruning redundant reasoning and retaining valuable logic. Then, during fine-tuning, a special loss function balances both reasoning styles. This dual-reference loss compares the model’s outputs with both fast and slow thinking variants, encouraging flexibility. As a result, OThink-R1 can adaptively choose the most efficient reasoning path for each problem while preserving accuracy and logical depth.  Empirical Evaluation and Comparative Performance The OThink-R1 model was tested on simpler QA and math tasks to evaluate its ability to switch between fast and slow reasoning. Using datasets like OpenBookQA, CommonsenseQA, ASDIV, and GSM8K, the model demonstrated strong performance, generating fewer tokens while maintaining or improving accuracy. Compared to baselines such as NoThinking and DualFormer, OThink-R1 demonstrated a better balance between efficiency and effectiveness. Ablation studies confirmed the importance of pruning, KL constraints, and LLM-Judge in achieving optimal results. A case study illustrated that unnecessary reasoning can lead to overthinking and reduced accuracy, highlighting OThink-R1’s strength in adaptive reasoning.  Conclusion: Towards Scalable and Efficient Hybrid Reasoning Systems In conclusion, OThink-R1 is a large reasoning model that adaptively switches between fast and slow thinking modes to improve both efficiency and performance. It addresses the issue of unnecessarily complex reasoning in large models by analyzing and classifying reasoning steps as either essential or redundant. By pruning the redundant ones while maintaining logical accuracy, OThink-R1 reduces unnecessary computation. It also introduces a dual-reference KL-divergence loss to strengthen hybrid reasoning. Tested on math and QA tasks, it cuts down reasoning redundancy by 23% without sacrificing accuracy, showing promise for building more adaptive, scalable, and efficient AI reasoning systems in the future.  Check out the Paper and GitHub Page. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 100k+ ML SubReddit and Subscribe to our Newsletter. Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Building AI-Powered Applications Using the Plan → Files → Code Workflow in TinyDevSana Hassanhttps://www.marktechpost.com/author/sana-hassan/MemOS: A Memory-Centric Operating System for Evolving and Adaptive Large Language ModelsSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Google AI Unveils a Hybrid AI-Physics Model for Accurate Regional Climate Risk Forecasts with Better Uncertainty AssessmentSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Run Multiple AI Coding Agents in Parallel with Container-Use from Dagger
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  • 30 Best Architecture and Design Firms in New Zealand

    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking.
    New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as maraeand wharenui, despite its European colonization during the 19th century.
    Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy.
    Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles.
    With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge.
    How are these architecture firms ranked?
    The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority:

    The number of A+Awards wonThe number of A+Awards finalistsThe number of projects selected as “Project of the Day”The number of projects selected as “Featured Project”The number of projects uploaded to ArchitizerEach of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year.
    Without further ado, here are the 30 best architecture firms in New Zealand:

    30. CoLab Architecture

    © CoLab Architecture Ltd

    CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland.
    “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climateand the environment.”
    Some of CoLab Architecture’s most prominent projects include:

    Urban Cottage, Christchurch, New Zealand

    The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    29. Paul Whittaker

    © Paul Whittaker

    Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture.
    Some of Paul Whittaker’s most prominent projects include:

    Whittaker Cube, Kakanui, New Zealand

    The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    28. Space Division

    © Simon Devitt Photographer

    Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs.
    Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable.
    Some of Space Division’s most prominent projects include:

    Stradwick House, Auckland, New Zealand

    The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    27. Sumich Chaplin Architects

    © Sumich Chaplin Architects

    Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment.
    Some of Sumich Chaplin Architects’ most prominent projects include:

    Millbrook House, Arrowtown, New Zealand

    The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    26. Daniel Marshall Architects

    © Simon Devitt Photographer

    Daniel Marshall Architectsis an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation.
    DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its contextand the unique ways our clients prefer to live.
    Some of Daniel Marshall Architects’ most prominent projects include:

    Lucerne, Auckland, New Zealand
    House in Herne Bay, Herne Bay, Auckland, New Zealand

    The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    2

    25. AW Architects

    © AW Architects

    Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible.
    Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring.
    Some of AW Architects’ most prominent projects include:

    OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand
    212 CASHEL STREET, Christchurch, New Zealand
    LAKE HOUSE, Queenstown, New Zealand
    RIVER HOUSE, Christchurch, New Zealand
    HE PUNA TAIMOANA, Christchurch, New Zealand

    The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    1

    Total Projects
    9

    24. Archimedia

    © Patrick Reynolds

    Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives.
    Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme.
    Some of Archimedia’s most prominent projects include:

    Te Oro, Auckland, New Zealand
    Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand
    Hekerua Bay Residence, New Zealand
    Eye Institute , Remuera, Auckland, New Zealand
    University of Auckland Business School, Auckland, New Zealand

    The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    25

    23. MC Architecture Studio

    © MC Architecture Studio Ltd

    The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment.
    On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements.
    Some of MC Architecture Studio’s most prominent projects include:

    Cass Bay House, Cass Bay, Lyttelton, New Zealand
    Ashburton Alteration, Ashburton, New Zealand
    restaurant/cafe, Ovindoli, Italy
    Private Residence, Christchurch, New Zealand
    Private Residence, Christchurch, New Zealand

    The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    19

    22. Architecture van Brandenburg

    © Architecture van Brandenburg

    Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design.
    Some of Architecture van Brandenburg’s most prominent projects include:

    Marisfrolg Fashion Campus, Shenzhen, China

    The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    Featured Projects
    1

    Total Projects
    1

    21. MacKayCurtis

    © MacKayCurtis

    MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives.
    Some of MacKayCurtis’ most prominent projects include:

    Mawhitipana House, Auckland, New Zealand

    The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    Featured Projects
    1

    Total Projects
    1

    20. Gerrad Hall Architects

    © Gerrad Hall Architects

    We aspire to create houses that are a joyful sensory experience.
    Some of Gerrad Hall Architects’ most prominent projects include:

    Inland House, Mangawhai, New Zealand
    Herne Bay Villa Alteration, Auckland, New Zealand

    The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    2

    19. Dorrington Atcheson Architects

    © Dorrington Atcheson Architects

    Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief.
    The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces.
    Some of Dorrington Atcheson Architects’ most prominent projects include:

    Lynch Street
    Coopers Beach House, Coopers Beach, New Zealand
    Rutherford House, Tauranga Taupo, New Zealand
    Winsomere Cres
    Kathryn Wilson Shoebox, Auckland, New Zealand

    The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    14

    18. Andrew Barre Lab

    © Marcela Grassi

    Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research.
    Some of Andrew Barre Lab’s most prominent projects include:

    Learning from Trees, Venice, Italy

    The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    2

    Featured Projects
    1

    Total Projects
    1

    17. Warren and Mahoney

    © Simon Devitt Photographer

    Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location.
    Some of Warren and Mahoney’s most prominent projects include:

    MIT Manukau & Transport Interchange, Auckland, New Zealand
    Carlaw Park Student Accommodation, Auckland, New Zealand
    Pt Resolution Footbridge, Auckland, New Zealand
    Isaac Theatre Royal, Christchurch, New Zealand
    University of Auckland Recreation and Wellness Centre, Auckland, New Zealand

    The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    5

    16. South Architects Limited

    © South Architects Limited

    Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process.
    Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you.
    Some of South Architects Limited’s most prominent projects include:

    Three Gables, Christchurch, New Zealand
    Concrete Copper Home, Christchurch, New Zealand
    Driftwood Home, Christchurch, New Zealand
    Half Gable Townhouses, Christchurch, New Zealand
    Kilmore Street, Christchurch, New Zealand

    The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    6

    15. Pac Studio

    © Pac Studio

    Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture.
    Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales.
    Some of Pac Studio’s most prominent projects include:

    Space Invader, Auckland, New Zealand
    Split House, Auckland, New Zealand
    Yolk House, Auckland, New Zealand
    Wanaka Crib, Wanaka, New Zealand
    Pahi House, Pahi, New Zealand

    The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    8

    14. Jasmax

    © Jasmax

    Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station.
    From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design.
    Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge.
    Some of Jasmax’s most prominent projects include:

    The Surf Club at Muriwai, Muriwai, New Zealand
    Auckland University Mana Hauora Building, Auckland, New Zealand
    The Fonterra Centre, Auckland, New Zealand
    Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand
    NZI Centre, Auckland, New Zealand

    The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    21

    13. Condon Scott Architects

    © Condon Scott Architects

    Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield.
    Director Barry Condonand principal Sarah Scott– both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design.
    Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world.
    Some of Condon Scott Architects’ most prominent projects include:

    Sugi House, Wānaka, New Zealand
    Wanaka Catholic Church, Wanaka, New Zealand
    Mount Iron Barn, Wanaka, New Zealand
    Bendigo Terrace House, New Zealand
    Bargour Residence, Wanaka, New Zealand

    The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    4

    Total Projects
    17

    12. Glamuzina Paterson Architects

    © Glamuzina Paterson Architects

    Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative.
    When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within.
    We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing.
    Some of Glamuzina Paterson Architects’ most prominent projects include:

    Lake Hawea Courtyard House, Otago, New Zealand
    Blackpool House, Auckland, New Zealand
    Brick Bay House, Auckland, New Zealand
    Giraffe House, Auckland, New Zealand
    Giraffe House, Auckland, New Zealand

    The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    4

    Total Projects
    5

    11. Cheshire Architects

    © Patrick Reynolds

    Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary.
    Some of Cheshire Architects’ most prominent projects include:

    Rore kahu, Te Tii, New Zealand
    Eyrie, New Zealand
    Milse, Takanini, New Zealand

    The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    3

    10. Patterson Associates

    © Patterson Associates

    Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort.
    In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation.
    Some of Patterson Associates’ most prominent projects include:

    Seascape Retreat, Canterbury, New Zealand
    The Len Lye Centre, New Plymouth, New Zealand
    Country House in the City, Auckland, New Zealand
    Scrubby Bay House, Canterbury, New Zealand
    Parihoa House, Auckland, New Zealand

    The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    5

    9. Team Green Architects

    © Team Green Architects

    Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings.
    Some of Team Green Architects’ most prominent projects include:

    Dalefield Guest House, Queenstown, New Zealand
    Olive Grove House, Cromwell, New Zealand
    Hawthorn House, Queenstown, New Zealand
    Frankton House, Queenstown, New Zealand
    Contemporary Sleepout, Arthurs Point, New Zealand

    The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    7

    8. Creative Arch

    © Creative Arch

    Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects.
    The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes.
    Some of Creative Arch’s most prominent projects include:

    Rothesay Bay House, North Shore, New Zealand
    Best Pacific Institute of Education, Auckland, New Zealand
    Sumar Holiday Home, Whangapoua, New Zealand
    Cook Holiday Home, Omaha, New Zealand
    Arkles Bay Residence, Whangaparaoa, New Zealand

    The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    18

    7. Crosson Architects

    © Crosson Architects

    At Crosson Architects we are constantly striving to understand what is motivating the world around us.
    Some of Crosson Architects’ most prominent projects include:

    Hut on Sleds, Whangapoua, New Zealand
    Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand
    Coromandel Bach, Coromandel, New Zealand
    Tutukaka House, Tutukaka, New Zealand
    St Heliers House, Saint Heliers, Auckland, New Zealand

    The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    A+Awards Finalist
    2

    Featured Projects
    4

    Total Projects
    6

    6. Bossley Architects

    © Bossley Architects

    Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants.
    We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction.
    Some of Bossley Architects’ most prominent projects include:

    Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand
    Arruba, Waiuku, New Zealand
    Brown Vujcich House
    Voyager NZ Maritime Museum
    Omana Luxury Villas, Auckland, New Zealand

    The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    6

    Total Projects
    21

    5. Smith Architects

    © Simon Devitt Photographer

    Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings.
    Some of Smith Architects’ most prominent projects include:

    Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand
    New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand
    GaiaForest Preschool, Manurewa, Auckland, New Zealand
    Chrysalis Childcare, Auckland, New Zealand
    House of Wonder, Cambridge, Cambridge, New Zealand

    The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    1

    Featured Projects
    6

    Total Projects
    23

    4. Monk Mackenzie

    © Monk Mackenzie

    Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more.
    Some of Monk Mackenzie’s most prominent projects include:

    X HOUSE, Queenstown, New Zealand
    TURANGANUI BRIDGE, Gisborne, New Zealand
    VIVEKANANDA BRIDGE
    EDITION
    Canada Street Bridge, Auckland, New Zealand

    The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    4

    Featured Projects
    4

    Total Projects
    17

    3. Irving Smith Architects

    © Irving Smith Architects

    Irving Smith Jackhas been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work.
    Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France.
    Some of Irving Smith Architects’ most prominent projects include:

    SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand
    Mountain Range House, Brightwater, New Zealand
    Alexandra Tent House, Wellington, New Zealand
    Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand
    offSET Shed House, Gisborne, New Zealand

    The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    1

    Featured Projects
    6

    Total Projects
    13

    2. Fearon Hay Architects

    © Fearon Hay Architects

    Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals.
    The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments.
    Some of Fearon Hay Architects’ most prominent projects include:

    Bishop Hill The Camp, Tawharanui Peninsula, New Zealand
    Matagouri, Queenstown, New Zealand
    Alpine Terrace House, Queenstown, New Zealand
    Island Retreat, Auckland, New Zealand
    Bishop Selwyn Chapel, Auckland, New Zealand

    The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    3

    Featured Projects
    8

    Total Projects
    17

    1. RTA Studio

    © RTA Studio

    Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting.
    Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal.
    Some of RTA Studio’s most prominent projects include:

    SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand
    OBJECTSPACE, Auckland, New Zealand
    C3 House, New Zealand
    Freemans Bay School, Freemans Bay, Auckland, New Zealand
    ARROWTOWN HOUSE, Arrowtown, New Zealand
    Featured image: E-Type House by RTA Studio, Auckland, New Zealand

    The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    6

    Featured Projects
    6

    Total Projects
    16

    Why Should I Trust Architizer’s Ranking?
    With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year.
    Architizer also powers firm directories for a number of AIAChapters nationwide, including the official directory of architecture firms for AIA New York.
    An example of a project page on Architizer with Project Award Badges highlighted
    A Guide to Project Awards
    The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award.
    The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status:

    Project completed within the last 3 years
    A well written, concise project description of at least 3 paragraphs
    Architectural design with a high level of both functional and aesthetic value
    High quality, in focus photographs
    At least 8 photographs of both the interior and exterior of the building
    Inclusion of architectural drawings and renderings
    Inclusion of construction photographs

    There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.
     

     
    We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com.
    The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal.
    #best #architecture #design #firms #new
    30 Best Architecture and Design Firms in New Zealand
    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as maraeand wharenui, despite its European colonization during the 19th century. Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy. Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards wonThe number of A+Awards finalistsThe number of projects selected as “Project of the Day”The number of projects selected as “Featured Project”The number of projects uploaded to ArchitizerEach of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year. Without further ado, here are the 30 best architecture firms in New Zealand: 30. CoLab Architecture © CoLab Architecture Ltd CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland. “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climateand the environment.” Some of CoLab Architecture’s most prominent projects include: Urban Cottage, Christchurch, New Zealand The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 29. Paul Whittaker © Paul Whittaker Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture. Some of Paul Whittaker’s most prominent projects include: Whittaker Cube, Kakanui, New Zealand The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 28. Space Division © Simon Devitt Photographer Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs. Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable. Some of Space Division’s most prominent projects include: Stradwick House, Auckland, New Zealand The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 27. Sumich Chaplin Architects © Sumich Chaplin Architects Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment. Some of Sumich Chaplin Architects’ most prominent projects include: Millbrook House, Arrowtown, New Zealand The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 26. Daniel Marshall Architects © Simon Devitt Photographer Daniel Marshall Architectsis an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation. DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its contextand the unique ways our clients prefer to live. Some of Daniel Marshall Architects’ most prominent projects include: Lucerne, Auckland, New Zealand House in Herne Bay, Herne Bay, Auckland, New Zealand The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 2 25. AW Architects © AW Architects Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible. Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring. Some of AW Architects’ most prominent projects include: OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand 212 CASHEL STREET, Christchurch, New Zealand LAKE HOUSE, Queenstown, New Zealand RIVER HOUSE, Christchurch, New Zealand HE PUNA TAIMOANA, Christchurch, New Zealand The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Total Projects 9 24. Archimedia © Patrick Reynolds Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives. Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme. Some of Archimedia’s most prominent projects include: Te Oro, Auckland, New Zealand Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand Hekerua Bay Residence, New Zealand Eye Institute , Remuera, Auckland, New Zealand University of Auckland Business School, Auckland, New Zealand The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 25 23. MC Architecture Studio © MC Architecture Studio Ltd The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment. On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements. Some of MC Architecture Studio’s most prominent projects include: Cass Bay House, Cass Bay, Lyttelton, New Zealand Ashburton Alteration, Ashburton, New Zealand restaurant/cafe, Ovindoli, Italy Private Residence, Christchurch, New Zealand Private Residence, Christchurch, New Zealand The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 19 22. Architecture van Brandenburg © Architecture van Brandenburg Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design. Some of Architecture van Brandenburg’s most prominent projects include: Marisfrolg Fashion Campus, Shenzhen, China The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 21. MacKayCurtis © MacKayCurtis MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives. Some of MacKayCurtis’ most prominent projects include: Mawhitipana House, Auckland, New Zealand The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 20. Gerrad Hall Architects © Gerrad Hall Architects We aspire to create houses that are a joyful sensory experience. Some of Gerrad Hall Architects’ most prominent projects include: Inland House, Mangawhai, New Zealand Herne Bay Villa Alteration, Auckland, New Zealand The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 2 19. Dorrington Atcheson Architects © Dorrington Atcheson Architects Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief. The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces. Some of Dorrington Atcheson Architects’ most prominent projects include: Lynch Street Coopers Beach House, Coopers Beach, New Zealand Rutherford House, Tauranga Taupo, New Zealand Winsomere Cres Kathryn Wilson Shoebox, Auckland, New Zealand The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 14 18. Andrew Barre Lab © Marcela Grassi Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research. Some of Andrew Barre Lab’s most prominent projects include: Learning from Trees, Venice, Italy The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 2 Featured Projects 1 Total Projects 1 17. Warren and Mahoney © Simon Devitt Photographer Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location. Some of Warren and Mahoney’s most prominent projects include: MIT Manukau & Transport Interchange, Auckland, New Zealand Carlaw Park Student Accommodation, Auckland, New Zealand Pt Resolution Footbridge, Auckland, New Zealand Isaac Theatre Royal, Christchurch, New Zealand University of Auckland Recreation and Wellness Centre, Auckland, New Zealand The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 5 16. South Architects Limited © South Architects Limited Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process. Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you. Some of South Architects Limited’s most prominent projects include: Three Gables, Christchurch, New Zealand Concrete Copper Home, Christchurch, New Zealand Driftwood Home, Christchurch, New Zealand Half Gable Townhouses, Christchurch, New Zealand Kilmore Street, Christchurch, New Zealand The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 6 15. Pac Studio © Pac Studio Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture. Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales. Some of Pac Studio’s most prominent projects include: Space Invader, Auckland, New Zealand Split House, Auckland, New Zealand Yolk House, Auckland, New Zealand Wanaka Crib, Wanaka, New Zealand Pahi House, Pahi, New Zealand The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 8 14. Jasmax © Jasmax Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station. From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design. Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge. Some of Jasmax’s most prominent projects include: The Surf Club at Muriwai, Muriwai, New Zealand Auckland University Mana Hauora Building, Auckland, New Zealand The Fonterra Centre, Auckland, New Zealand Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand NZI Centre, Auckland, New Zealand The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 21 13. Condon Scott Architects © Condon Scott Architects Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield. Director Barry Condonand principal Sarah Scott– both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design. Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world. Some of Condon Scott Architects’ most prominent projects include: Sugi House, Wānaka, New Zealand Wanaka Catholic Church, Wanaka, New Zealand Mount Iron Barn, Wanaka, New Zealand Bendigo Terrace House, New Zealand Bargour Residence, Wanaka, New Zealand The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 17 12. Glamuzina Paterson Architects © Glamuzina Paterson Architects Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative. When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within. We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing. Some of Glamuzina Paterson Architects’ most prominent projects include: Lake Hawea Courtyard House, Otago, New Zealand Blackpool House, Auckland, New Zealand Brick Bay House, Auckland, New Zealand Giraffe House, Auckland, New Zealand Giraffe House, Auckland, New Zealand The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 5 11. Cheshire Architects © Patrick Reynolds Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary. Some of Cheshire Architects’ most prominent projects include: Rore kahu, Te Tii, New Zealand Eyrie, New Zealand Milse, Takanini, New Zealand The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 3 10. Patterson Associates © Patterson Associates Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort. In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation. Some of Patterson Associates’ most prominent projects include: Seascape Retreat, Canterbury, New Zealand The Len Lye Centre, New Plymouth, New Zealand Country House in the City, Auckland, New Zealand Scrubby Bay House, Canterbury, New Zealand Parihoa House, Auckland, New Zealand The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 5 9. Team Green Architects © Team Green Architects Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings. Some of Team Green Architects’ most prominent projects include: Dalefield Guest House, Queenstown, New Zealand Olive Grove House, Cromwell, New Zealand Hawthorn House, Queenstown, New Zealand Frankton House, Queenstown, New Zealand Contemporary Sleepout, Arthurs Point, New Zealand The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 7 8. Creative Arch © Creative Arch Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects. The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes. Some of Creative Arch’s most prominent projects include: Rothesay Bay House, North Shore, New Zealand Best Pacific Institute of Education, Auckland, New Zealand Sumar Holiday Home, Whangapoua, New Zealand Cook Holiday Home, Omaha, New Zealand Arkles Bay Residence, Whangaparaoa, New Zealand The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 18 7. Crosson Architects © Crosson Architects At Crosson Architects we are constantly striving to understand what is motivating the world around us. Some of Crosson Architects’ most prominent projects include: Hut on Sleds, Whangapoua, New Zealand Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand Coromandel Bach, Coromandel, New Zealand Tutukaka House, Tutukaka, New Zealand St Heliers House, Saint Heliers, Auckland, New Zealand The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 A+Awards Finalist 2 Featured Projects 4 Total Projects 6 6. Bossley Architects © Bossley Architects Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants. We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction. Some of Bossley Architects’ most prominent projects include: Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand Arruba, Waiuku, New Zealand Brown Vujcich House Voyager NZ Maritime Museum Omana Luxury Villas, Auckland, New Zealand The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 6 Total Projects 21 5. Smith Architects © Simon Devitt Photographer Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings. Some of Smith Architects’ most prominent projects include: Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand GaiaForest Preschool, Manurewa, Auckland, New Zealand Chrysalis Childcare, Auckland, New Zealand House of Wonder, Cambridge, Cambridge, New Zealand The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Featured Projects 6 Total Projects 23 4. Monk Mackenzie © Monk Mackenzie Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more. Some of Monk Mackenzie’s most prominent projects include: X HOUSE, Queenstown, New Zealand TURANGANUI BRIDGE, Gisborne, New Zealand VIVEKANANDA BRIDGE EDITION Canada Street Bridge, Auckland, New Zealand The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 4 Featured Projects 4 Total Projects 17 3. Irving Smith Architects © Irving Smith Architects Irving Smith Jackhas been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work. Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France. Some of Irving Smith Architects’ most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand Mountain Range House, Brightwater, New Zealand Alexandra Tent House, Wellington, New Zealand Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand offSET Shed House, Gisborne, New Zealand The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 6 Total Projects 13 2. Fearon Hay Architects © Fearon Hay Architects Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals. The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments. Some of Fearon Hay Architects’ most prominent projects include: Bishop Hill The Camp, Tawharanui Peninsula, New Zealand Matagouri, Queenstown, New Zealand Alpine Terrace House, Queenstown, New Zealand Island Retreat, Auckland, New Zealand Bishop Selwyn Chapel, Auckland, New Zealand The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 3 Featured Projects 8 Total Projects 17 1. RTA Studio © RTA Studio Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting. Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal. Some of RTA Studio’s most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand OBJECTSPACE, Auckland, New Zealand C3 House, New Zealand Freemans Bay School, Freemans Bay, Auckland, New Zealand ARROWTOWN HOUSE, Arrowtown, New Zealand Featured image: E-Type House by RTA Studio, Auckland, New Zealand The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 6 Featured Projects 6 Total Projects 16 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIAChapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal. #best #architecture #design #firms #new
    ARCHITIZER.COM
    30 Best Architecture and Design Firms in New Zealand
    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as marae (meeting grounds) and wharenui (meeting houses), despite its European colonization during the 19th century. Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy. Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards won (2013 to 2025) The number of A+Awards finalists (2013 to 2025) The number of projects selected as “Project of the Day” (2009 to 2025) The number of projects selected as “Featured Project” (2009 to 2025) The number of projects uploaded to Architizer (2009 to 2025) Each of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year. Without further ado, here are the 30 best architecture firms in New Zealand: 30. CoLab Architecture © CoLab Architecture Ltd CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland. “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climate (hunker down in the winter and open up in summer) and the environment (scale and relationship to other buildings and the natural environment).” Some of CoLab Architecture’s most prominent projects include: Urban Cottage, Christchurch, New Zealand The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 29. Paul Whittaker © Paul Whittaker Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture. Some of Paul Whittaker’s most prominent projects include: Whittaker Cube, Kakanui, New Zealand The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 28. Space Division © Simon Devitt Photographer Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs. Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable. Some of Space Division’s most prominent projects include: Stradwick House, Auckland, New Zealand The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 27. Sumich Chaplin Architects © Sumich Chaplin Architects Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment. Some of Sumich Chaplin Architects’ most prominent projects include: Millbrook House, Arrowtown, New Zealand The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 26. Daniel Marshall Architects © Simon Devitt Photographer Daniel Marshall Architects (DMA) is an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation. DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its context (site and surrounds) and the unique ways our clients prefer to live. Some of Daniel Marshall Architects’ most prominent projects include: Lucerne, Auckland, New Zealand House in Herne Bay, Herne Bay, Auckland, New Zealand The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 2 25. AW Architects © AW Architects Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible. Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring. Some of AW Architects’ most prominent projects include: OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand 212 CASHEL STREET, Christchurch, New Zealand LAKE HOUSE, Queenstown, New Zealand RIVER HOUSE, Christchurch, New Zealand HE PUNA TAIMOANA, Christchurch, New Zealand The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Total Projects 9 24. Archimedia © Patrick Reynolds Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives. Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme. Some of Archimedia’s most prominent projects include: Te Oro, Auckland, New Zealand Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand Hekerua Bay Residence, New Zealand Eye Institute , Remuera, Auckland, New Zealand University of Auckland Business School, Auckland, New Zealand The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 25 23. MC Architecture Studio © MC Architecture Studio Ltd The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment. On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements. Some of MC Architecture Studio’s most prominent projects include: Cass Bay House, Cass Bay, Lyttelton, New Zealand Ashburton Alteration, Ashburton, New Zealand restaurant/cafe, Ovindoli, Italy Private Residence, Christchurch, New Zealand Private Residence, Christchurch, New Zealand The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 19 22. Architecture van Brandenburg © Architecture van Brandenburg Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design. Some of Architecture van Brandenburg’s most prominent projects include: Marisfrolg Fashion Campus, Shenzhen, China The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 21. MacKayCurtis © MacKayCurtis MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives. Some of MacKayCurtis’ most prominent projects include: Mawhitipana House, Auckland, New Zealand The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 20. Gerrad Hall Architects © Gerrad Hall Architects We aspire to create houses that are a joyful sensory experience. Some of Gerrad Hall Architects’ most prominent projects include: Inland House, Mangawhai, New Zealand Herne Bay Villa Alteration, Auckland, New Zealand The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 2 19. Dorrington Atcheson Architects © Dorrington Atcheson Architects Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief. The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces. Some of Dorrington Atcheson Architects’ most prominent projects include: Lynch Street Coopers Beach House, Coopers Beach, New Zealand Rutherford House, Tauranga Taupo, New Zealand Winsomere Cres Kathryn Wilson Shoebox, Auckland, New Zealand The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 14 18. Andrew Barre Lab © Marcela Grassi Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research. Some of Andrew Barre Lab’s most prominent projects include: Learning from Trees, Venice, Italy The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 2 Featured Projects 1 Total Projects 1 17. Warren and Mahoney © Simon Devitt Photographer Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location. Some of Warren and Mahoney’s most prominent projects include: MIT Manukau & Transport Interchange, Auckland, New Zealand Carlaw Park Student Accommodation, Auckland, New Zealand Pt Resolution Footbridge, Auckland, New Zealand Isaac Theatre Royal, Christchurch, New Zealand University of Auckland Recreation and Wellness Centre, Auckland, New Zealand The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 5 16. South Architects Limited © South Architects Limited Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process. Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you. Some of South Architects Limited’s most prominent projects include: Three Gables, Christchurch, New Zealand Concrete Copper Home, Christchurch, New Zealand Driftwood Home, Christchurch, New Zealand Half Gable Townhouses, Christchurch, New Zealand Kilmore Street, Christchurch, New Zealand The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 6 15. Pac Studio © Pac Studio Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture. Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales. Some of Pac Studio’s most prominent projects include: Space Invader, Auckland, New Zealand Split House, Auckland, New Zealand Yolk House, Auckland, New Zealand Wanaka Crib, Wanaka, New Zealand Pahi House, Pahi, New Zealand The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 8 14. Jasmax © Jasmax Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station. From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design. Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge. Some of Jasmax’s most prominent projects include: The Surf Club at Muriwai, Muriwai, New Zealand Auckland University Mana Hauora Building, Auckland, New Zealand The Fonterra Centre, Auckland, New Zealand Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand NZI Centre, Auckland, New Zealand The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 21 13. Condon Scott Architects © Condon Scott Architects Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield. Director Barry Condon (ANZIA) and principal Sarah Scott (FNZIA) – both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design. Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world. Some of Condon Scott Architects’ most prominent projects include: Sugi House, Wānaka, New Zealand Wanaka Catholic Church, Wanaka, New Zealand Mount Iron Barn, Wanaka, New Zealand Bendigo Terrace House, New Zealand Bargour Residence, Wanaka, New Zealand The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 17 12. Glamuzina Paterson Architects © Glamuzina Paterson Architects Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative. When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within. We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing. Some of Glamuzina Paterson Architects’ most prominent projects include: Lake Hawea Courtyard House, Otago, New Zealand Blackpool House, Auckland, New Zealand Brick Bay House, Auckland, New Zealand Giraffe House, Auckland, New Zealand Giraffe House, Auckland, New Zealand The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 5 11. Cheshire Architects © Patrick Reynolds Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary. Some of Cheshire Architects’ most prominent projects include: Rore kahu, Te Tii, New Zealand Eyrie, New Zealand Milse, Takanini, New Zealand The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 3 10. Patterson Associates © Patterson Associates Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort. In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation. Some of Patterson Associates’ most prominent projects include: Seascape Retreat, Canterbury, New Zealand The Len Lye Centre, New Plymouth, New Zealand Country House in the City, Auckland, New Zealand Scrubby Bay House, Canterbury, New Zealand Parihoa House, Auckland, New Zealand The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 5 9. Team Green Architects © Team Green Architects Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings. Some of Team Green Architects’ most prominent projects include: Dalefield Guest House, Queenstown, New Zealand Olive Grove House, Cromwell, New Zealand Hawthorn House, Queenstown, New Zealand Frankton House, Queenstown, New Zealand Contemporary Sleepout, Arthurs Point, New Zealand The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 7 8. Creative Arch © Creative Arch Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects. The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes. Some of Creative Arch’s most prominent projects include: Rothesay Bay House, North Shore, New Zealand Best Pacific Institute of Education, Auckland, New Zealand Sumar Holiday Home, Whangapoua, New Zealand Cook Holiday Home, Omaha, New Zealand Arkles Bay Residence, Whangaparaoa, New Zealand The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 18 7. Crosson Architects © Crosson Architects At Crosson Architects we are constantly striving to understand what is motivating the world around us. Some of Crosson Architects’ most prominent projects include: Hut on Sleds, Whangapoua, New Zealand Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand Coromandel Bach, Coromandel, New Zealand Tutukaka House, Tutukaka, New Zealand St Heliers House, Saint Heliers, Auckland, New Zealand The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 A+Awards Finalist 2 Featured Projects 4 Total Projects 6 6. Bossley Architects © Bossley Architects Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants. We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction. Some of Bossley Architects’ most prominent projects include: Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand Arruba, Waiuku, New Zealand Brown Vujcich House Voyager NZ Maritime Museum Omana Luxury Villas, Auckland, New Zealand The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 6 Total Projects 21 5. Smith Architects © Simon Devitt Photographer Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings. Some of Smith Architects’ most prominent projects include: Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand Gaia (Earth) Forest Preschool, Manurewa, Auckland, New Zealand Chrysalis Childcare, Auckland, New Zealand House of Wonder, Cambridge, Cambridge, New Zealand The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Featured Projects 6 Total Projects 23 4. Monk Mackenzie © Monk Mackenzie Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more. Some of Monk Mackenzie’s most prominent projects include: X HOUSE, Queenstown, New Zealand TURANGANUI BRIDGE, Gisborne, New Zealand VIVEKANANDA BRIDGE EDITION Canada Street Bridge, Auckland, New Zealand The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 4 Featured Projects 4 Total Projects 17 3. Irving Smith Architects © Irving Smith Architects Irving Smith Jack (ISJ) has been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work. Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France. Some of Irving Smith Architects’ most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand Mountain Range House, Brightwater, New Zealand Alexandra Tent House, Wellington, New Zealand Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand offSET Shed House, Gisborne, New Zealand The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 6 Total Projects 13 2. Fearon Hay Architects © Fearon Hay Architects Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals. The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments. Some of Fearon Hay Architects’ most prominent projects include: Bishop Hill The Camp, Tawharanui Peninsula, New Zealand Matagouri, Queenstown, New Zealand Alpine Terrace House, Queenstown, New Zealand Island Retreat, Auckland, New Zealand Bishop Selwyn Chapel, Auckland, New Zealand The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 3 Featured Projects 8 Total Projects 17 1. RTA Studio © RTA Studio Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting. Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal. Some of RTA Studio’s most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand OBJECTSPACE, Auckland, New Zealand C3 House, New Zealand Freemans Bay School, Freemans Bay, Auckland, New Zealand ARROWTOWN HOUSE, Arrowtown, New Zealand Featured image: E-Type House by RTA Studio, Auckland, New Zealand The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 6 Featured Projects 6 Total Projects 16 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIA (American Institute of Architects) Chapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal.
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