With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past. (There was also the factor of the actors strike against video game companies, which, as of June 11, has been called off by SAG-AFTRA.) Related Stories But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles. Popular on Variety “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.” In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event. “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.” As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9. “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.” Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years. “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.” And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring. “People get excited, they come and see. And each year we grow, so people see more potential,” White said. As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026? “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.” See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below. How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement? So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates. Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show? We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.” What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular? “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia.

Asus ROG Xbox Ally, ROG Xbox Ally X to Start Pre-Orders in August, Launch in October – Rumour A new report indicates that the ROG Xbox Ally will be priced at around €599, while the more powerful ROG Xbox Ally X will cost €899. Posted By Joelle Daniels | On 16th, Jun. 2025 While Microsoft and Asus have unveiled the ROG Xbox Ally and ROG Xbox Ally X handheld gaming systems, the companies have yet to confirm the prices or release dates for the two systems. While the announcement  mentioned that they will be launched later this year, a new report, courtesy of leaker Extas1s, indicates that pre-orders for both devices will be kicked off in August, with the launch then happening in October. As noted by Extas1s, the lower-powered ROG Xbox Ally is expected to be priced around €599. The leaker claims to have corroborated the pricing details for the handheld with two different Europe-based retailers. The more powerful ROG Xbox Ally X, on the other hand, is expected to be priced at €899. This would put its pricing in line with Asus’s own ROG Ally X. Previously, Asus senior manager of marketing content for gaming, Whitson Gordon, had revealed that pricing and power use were the two biggest reasons why both the ROG Xbox Ally and the ROG Xbox Ally X didn’t feature OLED displays. Rather, both systems will come equipped with 7-inch 1080p 120 Hz LCD displays with variable refresh rate capabilities. “We did some R&D and prototyping with OLED, but it’s still not where we want it to be when you factor VRR into the mix and we aren’t willing to give up VRR,” said Gordon. “I’ll draw that line in the sand right now. I am of the opinion that if a display doesn’t have variable refresh rate, it’s not a gaming display in the year 2025 as far as I’m concerned, right? That’s a must-have feature, and OLED with VRR right now draws significantly more power than the LCD that we’re currently using on the Ally and it costs more.” Explaining further that the decision ultimately also came down to keeping the pricing for both systems at reasonable levels, since buyers often tend to get handheld gaming systems as their secondary machiens, Gordon noted that both handhelds would have much higher price tags if OLED displays were used. “That’s all I’ll say about price,” said Gordon. “You have to align your expectations with the market and what we’re doing here. Adding 32GB, OLED, Z2 Extreme, and all of those extra bells and whistles would cost a lot more than the price bracket you guys are used to on the Ally, and the vast majority of users are not willing to pay that kind of price.” Shortly after its announcement, Microsoft and Asus had released a video where the two companies spoke about the various features of the ROG Xbox Ally and ROG Xbox Ally X. In the video, we also get to see an early hardware prototype of the handheld gaming system built inside a cardboard box. The ROG Xbox Ally runs on an AMD Ryzen Z2A chip, and has 16 GB of LPDDR5X-6400 RAM and 512 GB of storage. The ROG Xbox Ally X, on the other hand, runs on an AMD Ryzen Z2 Extreme chip, and has 24 GB of LPDDR5X-8000 RAM and 1 TB of storage. Both systems run on Windows. Tagged With: Elden Ring: Nightreign Publisher:Bandai Namco Developer:FromSoftware Platforms:PS5, Xbox Series X, PS4, Xbox One, PCView More FBC: Firebreak Publisher:Remedy Entertainment Developer:Remedy Entertainment Platforms:PS5, Xbox Series X, PCView More Death Stranding 2: On the Beach Publisher:Sony Developer:Kojima Productions Platforms:PS5View More Amazing Articles You Might Want To Check Out! Summer Game Fest 2025 Saw 89 Percent Growth in Live Concurrent Viewership Since Last Year This year's Summer Game Fest has been the most successful one so far, with around 1.5 million live viewers on ... Asus ROG Xbox Ally, ROG Xbox Ally X to Start Pre-Orders in August, Launch in October – Rumour A new report indicates that the ROG Xbox Ally will be priced at around €599, while the more powerful ROG Xbo... Borderlands 4 Gets New Video Explaining the Process of Creating Vault Hunters According to the development team behind Borderlands 4, the creation of Vault Hunters is a studio-wide collabo... The Witcher 4 Team is Tapping Into the “Good Creative Chaos” From The Witcher 3’s Development Narrative director Philipp Weber says there are "new questions we want to answer because this is supposed to f... The Witcher 4 is Opting for “Console-First Development” to Ensure 60 FPS, Says VP of Tech However, CD Projekt RED's Charles Tremblay says 60 frames per second will be "extremely challenging" on the Xb... Red Dead Redemption Voice Actor Teases “Exciting News” for This Week Actor Rob Wiethoff teases an announcement, potentially the rumored release of Red Dead Redemption 2 on Xbox Se... View More

The recent Summer Game Fest 2025 has been quite successful. According to Variety, the live stream saw a massive growth year-over-year in terms of live viewership, coming in at an increase of 89 percent since the 2024 edition. The event saw a number of new games announced, as well as trailers for previously-announced games that will be coming soon. Among the headliners for the event were titles like Capcom’s Resident Evil Requiem, as well as gameplay for IO Interactive’s 007: First Light. “In total, the peak concurrent audience for SGF reached more than 3 million live simultaneous viewers across Twitch and YouTube, with significant year over year growth on both platforms in terms of average viewership, watch time and co-streams,” announced Summer Game Fest in a press release over the weekend. At the time of publishing Summer Game Fest 2025 had managed to get 8.5 million views on just one of the places where it was hosted – the official The Game Awards channel. While it is worth noting that this number takes both the live stream audience as well as those who watched the event afterwards into account, the number would quite likely be higher when taking other hosts, and even platforms like Twitch into account. Reports, have indicated that of the 8.5 million viewers, 1.5 million could be attributed to those watching during the live stream globally. Twitch, on the other hand, saw a growth of 38 percent in terms of live viewership among the over 8,900 channels that were co-streaming the event. This came in to around 1.4 million concurrent live viewers worldwide. Summer Games Fest 2025 was accompanied by a host of other events happening over the same weekend. This included events focused on PC Gaming, as well as Microsoft’s own Xbox Games Showcase, and even the indie game-focused Future Games Show 2025. Coinciding with the events was Valve kicking of its latest edition of Steam Next Fest, which featured a host of different game demos that players could try out. A lot of these games were unveiled or otherwise got new trailers during the live events last weekend. However, it is worth noting that today is the final day of this iteration of Steam Next Fest, which means that a lot of the demos will be going away.

The 2025 edition of Summer Game Fest saw an 89% year-over-year growth in live peak viewership, according to StreamsCharts. Airing live across YouTube, Twitch and X (formerly Twitter) on June 6, the Geoff Keighley-hosted video game showcase, which was held out of the YouTube Theater at SoFi Stadium in Los Angeles, reached more than 50 million livestreams. That marks a record high in viewership for the event, which is now in its sixth year. Related Stories Major games announced or further teased during the show included the reveal of “Resident Evil Requiem,” “Atomic Heart 2,” “Scott Pilgrim EX,” “Mouse: P.I. for Hire,” “Game of Thrones: War for Westeros,” “Marvel’s Deadpool VR,” “007 First Light,” “Death Stranding 2: On the Beach” and “ARC Raiders.” Popular on Variety SEE ALSO: Variety’s Summer Game Fest Recap Per a Friday press release from Summer Game Fest, which is produced by Keighley and iam8bit, “In total, the peak concurrent audience for SGF reached more than 3 million live simultaneous viewers across Twitch and YouTube, with significant year over year growth on both platforms in terms of average viewership, watch time and co-streams.” Peak viewership stood on YouTube (via account for The Game Awards, which is the sister event to Summer Game Fest and is used as the feed for the SGF livestream as well) was up 43% compared to 2024, with the average audience up 38%, per StreamCharts data provided by SGF. The archived video version of the live show has currently racked up more than eight million views. In total, the peak concurrent audience on YouTube reached over 1.5 million viewers globally, On gaming-focused social media platform Twitch, peak viewership for SGF was up 38% with more than 8,900 channels co-streaming the show. The total concurrent live audience stood at more than 1.4 million viewers worldwide. SGF was the top global trend on X/Twitter with 17 out of the top 30 trends in the U.S. related to Summer Game Fest, per the event.