• Over 8M patient records leaked in healthcare data breach

    Published
    June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles!
    In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work  Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data     How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop  5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication. It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
    #over #patient #records #leaked #healthcare
    Over 8M patient records leaked in healthcare data breach
    Published June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles! In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work  Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data     How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop  5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication. It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #over #patient #records #leaked #healthcare
    WWW.FOXNEWS.COM
    Over 8M patient records leaked in healthcare data breach
    Published June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles! In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work   (Kurt "CyberGuy" Knutsson)Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data      (Kurt "CyberGuy" Knutsson)How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop   (Kurt "CyberGuy" Knutsson)5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication (2FA). It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
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  • Those Investment Ads on Facebook Are Scams

    Investment scams aren't anything new: Bad actors have long used pump-and-dump tactics to hype stocks or cryptocurrencies, preying on emotions like fear and greed. And who wouldn't want big—or even steady—returns on their money, especially amidst tariffs and other economic turmoil? Scammers are currently capitalizing on this with fraudulent Facebook ads to lure users into handing over large sums of money. Here's how to spot these schemes and avoid falling victim. Investment scams on Meta platformsAccording to a group of 42 state attorneys general, the current fraudulent investment campaigns also happen to have elements of impersonation scams. The scheme begins with ads on Facebook that feature prominent investors, including ARK Investment Management's Cathie Wood, CNBC's Joe Kernan, and Fundstrat's Tom Lee, along with other wealthy individuals like Warren Buffet and Elon Musk. If you click the ad, you'll be prompted to download or open WhatsApp to join an investment group. This is where the pump-and-dump kicks off. "Experts" in the group advise members to purchase specific stocks, inflating the price, which they in turn sell and profit from. The AG letter to Meta detailing the scam includes reports of individuals losing anywhere from to or more after clicking on a fraudulent ad on Facebook. Other investment scams originating on Facebook involve cyber criminals harvesting sensitive personal information via fraudulent investing platforms. Investment scam red flags to watch forFor many people, it seems obvious that you shouldn't get your investment advice from a Facebook ad or WhatsApp group. But fear and greed are powerful emotions, and scammers are counting on these social engineering tactics working at least some of the time. That's why you should be wary of any advice that promises an unrealistic rate of return in a short period of time with no risk of loss as well as endorsements from celebrities, political figures, and well-known investors. It's also just good practice not to click ads on Facebook, which are easy vectors for spreading scams and malware. Another sign of a scam is content or communication that appears to be generated by AI. After joining a WhatsApp group, an investigator from the New York Office of the Attorney General was called by a scammer who used AI to translate her speech into English. Unfortunately, emotions can cloud our ability to identify AI-generated content if we want to believe what we're seeing.
    #those #investment #ads #facebook #are
    Those Investment Ads on Facebook Are Scams
    Investment scams aren't anything new: Bad actors have long used pump-and-dump tactics to hype stocks or cryptocurrencies, preying on emotions like fear and greed. And who wouldn't want big—or even steady—returns on their money, especially amidst tariffs and other economic turmoil? Scammers are currently capitalizing on this with fraudulent Facebook ads to lure users into handing over large sums of money. Here's how to spot these schemes and avoid falling victim. Investment scams on Meta platformsAccording to a group of 42 state attorneys general, the current fraudulent investment campaigns also happen to have elements of impersonation scams. The scheme begins with ads on Facebook that feature prominent investors, including ARK Investment Management's Cathie Wood, CNBC's Joe Kernan, and Fundstrat's Tom Lee, along with other wealthy individuals like Warren Buffet and Elon Musk. If you click the ad, you'll be prompted to download or open WhatsApp to join an investment group. This is where the pump-and-dump kicks off. "Experts" in the group advise members to purchase specific stocks, inflating the price, which they in turn sell and profit from. The AG letter to Meta detailing the scam includes reports of individuals losing anywhere from to or more after clicking on a fraudulent ad on Facebook. Other investment scams originating on Facebook involve cyber criminals harvesting sensitive personal information via fraudulent investing platforms. Investment scam red flags to watch forFor many people, it seems obvious that you shouldn't get your investment advice from a Facebook ad or WhatsApp group. But fear and greed are powerful emotions, and scammers are counting on these social engineering tactics working at least some of the time. That's why you should be wary of any advice that promises an unrealistic rate of return in a short period of time with no risk of loss as well as endorsements from celebrities, political figures, and well-known investors. It's also just good practice not to click ads on Facebook, which are easy vectors for spreading scams and malware. Another sign of a scam is content or communication that appears to be generated by AI. After joining a WhatsApp group, an investigator from the New York Office of the Attorney General was called by a scammer who used AI to translate her speech into English. Unfortunately, emotions can cloud our ability to identify AI-generated content if we want to believe what we're seeing. #those #investment #ads #facebook #are
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    Those Investment Ads on Facebook Are Scams
    Investment scams aren't anything new: Bad actors have long used pump-and-dump tactics to hype stocks or cryptocurrencies, preying on emotions like fear and greed. And who wouldn't want big—or even steady—returns on their money, especially amidst tariffs and other economic turmoil? Scammers are currently capitalizing on this with fraudulent Facebook ads to lure users into handing over large sums of money. Here's how to spot these schemes and avoid falling victim. Investment scams on Meta platformsAccording to a group of 42 state attorneys general, the current fraudulent investment campaigns also happen to have elements of impersonation scams. The scheme begins with ads on Facebook that feature prominent investors, including ARK Investment Management's Cathie Wood, CNBC's Joe Kernan, and Fundstrat's Tom Lee, along with other wealthy individuals like Warren Buffet and Elon Musk (none of whom have any actual affiliation with the ad). If you click the ad, you'll be prompted to download or open WhatsApp to join an investment group. This is where the pump-and-dump kicks off. "Experts" in the group advise members to purchase specific stocks, inflating the price, which they in turn sell and profit from. The AG letter to Meta detailing the scam includes reports of individuals losing anywhere from $40,000 to $100,000 or more after clicking on a fraudulent ad on Facebook. Other investment scams originating on Facebook involve cyber criminals harvesting sensitive personal information via fraudulent investing platforms (also by spoofing celebrity endorsements). Investment scam red flags to watch forFor many people, it seems obvious that you shouldn't get your investment advice from a Facebook ad or WhatsApp group. But fear and greed are powerful emotions, and scammers are counting on these social engineering tactics working at least some of the time. That's why you should be wary of any advice that promises an unrealistic rate of return in a short period of time with no risk of loss as well as endorsements from celebrities, political figures, and well-known investors (who are almost certainly not endorsing anything). It's also just good practice not to click ads on Facebook, which are easy vectors for spreading scams and malware. Another sign of a scam is content or communication that appears to be generated by AI. After joining a WhatsApp group, an investigator from the New York Office of the Attorney General was called by a scammer who used AI to translate her speech into English. Unfortunately, emotions can cloud our ability to identify AI-generated content if we want to believe what we're seeing.
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  • CIOs baffled by ‘buzzwords, hype and confusion’ around AI

    Technology leaders are baffled by a “cacophony” of “buzzwords, hype and confusion” over the benefits of artificial intelligence, according to the founder and CEO of technology company Pegasystems.
    Alan Trefler, who is known for his prowess at chess and ping pong, as well as running a bn turnover tech company, spends much of his time meeting clients, CIOs and business leaders.
    “I think CIOs are struggling to understand all of the buzzwords, hype and confusion that exists,” he said.
    “The words AI and agentic are being thrown around in this great cacophony and they don’t know what it means. I hear that constantly.”
    CIOs are under pressure from their CEOs, who are convinced AI will offer something valuable.
    “CIOs are really hungry for pragmatic and practical solutions, and in the absence of those, many of them are doing a lot of experimentation,” said Trefler.
    Companies are looking at large language models to summarise documents, or to help stimulate ideas for knowledge workers, or generate first drafts of reports – all of which will save time and make people more productive.

    But Trefler said companies are wary of letting AI loose on critical business applications, because it’s just too unpredictable and prone to hallucinations.
    “There is a lot of fear over handing things over to something that no one understands exactly how it works, and that is the absolute state of play when it comes to general AI models,” he said.
    Trefler is scathing about big tech companies that are pushing AI agents and large language models for business-critical applications. “I think they have taken an expedient but short-sighted path,” he said.
    “I believe the idea that you will turn over critical business operations to an agent, when those operations have to be predictable, reliable, precise and fair to clients … is something that is full of issues, not just in the short term, but structurally.”
    One of the problems is that generative AI models are extraordinarily sensitive to the data they are trained on and the construction of the prompts used to instruct them. A slight change in a prompt or in the training data can lead to a very different outcome.
    For example, a business banking application might learn its customer is a bit richer or a bit poorer than expected.
    “You could easily imagine the prompt deciding to change the interest rate charged, whether that was what the institution wanted or whether it would be legal according to the various regulations that lenders must comply with,” said Trefler.

    Trefler said Pega has taken a different approach to some other technology suppliers in the way it adds AI into business applications.
    Rather than using AI agents to solve problems in real time, AI agents do their thinking in advance.
    Business experts can use them to help them co-design business processes to perform anything from assessing a loan application, giving an offer to a valued customer, or sending out an invoice.
    Companies can still deploy AI chatbots and bots capable of answering queries on the phone. Their job is not to work out the solution from scratch for every enquiry, but to decide which is the right pre-written process to follow.
    As Trefler put it, design agents can create “dozens and dozens” of workflows to handle all the actions a company needs to take care of its customers.
    “You just use the natural language model for semantics to be able to handle the miracle of getting the language right, but tie that language to workflows, so that you have reliable, predictable, regulatory-approved ways to execute,” he said.

    Large language modelsare not always the right solution. Trefler demonstrated how ChatGPT 4.0 tried and failed to solve a chess puzzle. The LLM repeatedly suggested impossible or illegal moves, despite Trefler’s corrections. On the other hand, another AI tool, Stockfish, a dedicated chess engine, solved the problem instantly.
    The other drawback with LLMs is that they consume vast amounts of energy. That means if AI agents are reasoning during “run time”, they are going to consume hundreds of times more electricity than an AI agent that simply selects from pre-determined workflows, said Trefler.
    “ChatGPT is inherently, enormously consumptive … as it’s answering your question, its firing literally hundreds of millions to trillions of nodes,” he said. “All of that takeselectricity.”
    Using an employee pay claim as an example, Trefler said a better alternative is to generate, say, 30 alternative workflows to cover the major variations found in a pay claim.
    That gives you “real specificity and real efficiency”, he said. “And it’s a very different approach to turning a process over to a machine with a prompt and letting the machine reason it through every single time.”
    “If you go down the philosophy of using a graphics processing unitto do the creation of a workflow and a workflow engine to execute the workflow, the workflow engine takes a 200th of the electricity because there is no reasoning,” said Trefler.
    He is clear that the growing use of AI will have a profound effect on the jobs market, and that whole categories of jobs will disappear.
    The need for translators, for example, is likely to dry up by 2027 as AI systems become better at translating spoken and written language. Google’s real-time translator is already “frighteningly good” and improving.
    Pega now plans to work more closely with its network of system integrators, including Accenture and Cognizant to deliver AI services to businesses.

    An initiative launched last week will allow system integrators to incorporate their own best practices and tools into Pega’s rapid workflow development tools. The move will mean Pega’s technology reaches a wider range of businesses.
    Under the programme, known as Powered by Pega Blueprint, system integrators will be able to deploy customised versions of Blueprint.
    They can use the tool to reverse-engineer ageing applications and replace them with modern AI workflows that can run on Pega’s cloud-based platform.
    “The idea is that we are looking to make this Blueprint Agent design approach available not just through us, but through a bunch of major partners supplemented with their own intellectual property,” said Trefler.
    That represents a major expansion for Pega, which has largely concentrated on supplying technology to several hundred clients, representing the top Fortune 500 companies.
    “We have never done something like this before, and I think that is going to lead to a massive shift in how this technology can go out to market,” he added.

    When AI agents behave in unexpected ways
    Iris is incredibly smart, diligent and a delight to work with. If you ask her, she will tell you she is an intern at Pegasystems, and that she lives in a lighthouse on the island of Texel, north of the Netherlands. She is, of course, an AI agent.
    When one executive at Pega emailed Iris and asked her to write a proposal for a financial services company based on his notes and internet research, Iris got to work.
    Some time later, the executive received a phone call from the company. “‘Listen, we got a proposal from Pega,’” recalled Rob Walker, vice-president at Pega, speaking at the Pegaworld conference last week. “‘It’s a good proposal, but it seems to be signed by one of your interns, and in her signature, it says she lives in a lighthouse.’ That taught us early on that agents like Iris need a safety harness.”
    The developers banned Iris from sending an email to anyone other than the person who sent the original request.
    Then Pega’s ethics department sent Iris a potentially abusive email from a Pega employee to test her response.
    Iris reasoned that the email was either a joke, abusive, or that the employee was under distress, said Walker.
    She considered forwarding the email to the employee’s manager or to HR. But both of these options were now blocked by her developers. “So what does she do? She sent an out of office,” he said. “Conflict avoidance, right? So human, but very creative.”
    #cios #baffled #buzzwords #hype #confusion
    CIOs baffled by ‘buzzwords, hype and confusion’ around AI
    Technology leaders are baffled by a “cacophony” of “buzzwords, hype and confusion” over the benefits of artificial intelligence, according to the founder and CEO of technology company Pegasystems. Alan Trefler, who is known for his prowess at chess and ping pong, as well as running a bn turnover tech company, spends much of his time meeting clients, CIOs and business leaders. “I think CIOs are struggling to understand all of the buzzwords, hype and confusion that exists,” he said. “The words AI and agentic are being thrown around in this great cacophony and they don’t know what it means. I hear that constantly.” CIOs are under pressure from their CEOs, who are convinced AI will offer something valuable. “CIOs are really hungry for pragmatic and practical solutions, and in the absence of those, many of them are doing a lot of experimentation,” said Trefler. Companies are looking at large language models to summarise documents, or to help stimulate ideas for knowledge workers, or generate first drafts of reports – all of which will save time and make people more productive. But Trefler said companies are wary of letting AI loose on critical business applications, because it’s just too unpredictable and prone to hallucinations. “There is a lot of fear over handing things over to something that no one understands exactly how it works, and that is the absolute state of play when it comes to general AI models,” he said. Trefler is scathing about big tech companies that are pushing AI agents and large language models for business-critical applications. “I think they have taken an expedient but short-sighted path,” he said. “I believe the idea that you will turn over critical business operations to an agent, when those operations have to be predictable, reliable, precise and fair to clients … is something that is full of issues, not just in the short term, but structurally.” One of the problems is that generative AI models are extraordinarily sensitive to the data they are trained on and the construction of the prompts used to instruct them. A slight change in a prompt or in the training data can lead to a very different outcome. For example, a business banking application might learn its customer is a bit richer or a bit poorer than expected. “You could easily imagine the prompt deciding to change the interest rate charged, whether that was what the institution wanted or whether it would be legal according to the various regulations that lenders must comply with,” said Trefler. Trefler said Pega has taken a different approach to some other technology suppliers in the way it adds AI into business applications. Rather than using AI agents to solve problems in real time, AI agents do their thinking in advance. Business experts can use them to help them co-design business processes to perform anything from assessing a loan application, giving an offer to a valued customer, or sending out an invoice. Companies can still deploy AI chatbots and bots capable of answering queries on the phone. Their job is not to work out the solution from scratch for every enquiry, but to decide which is the right pre-written process to follow. As Trefler put it, design agents can create “dozens and dozens” of workflows to handle all the actions a company needs to take care of its customers. “You just use the natural language model for semantics to be able to handle the miracle of getting the language right, but tie that language to workflows, so that you have reliable, predictable, regulatory-approved ways to execute,” he said. Large language modelsare not always the right solution. Trefler demonstrated how ChatGPT 4.0 tried and failed to solve a chess puzzle. The LLM repeatedly suggested impossible or illegal moves, despite Trefler’s corrections. On the other hand, another AI tool, Stockfish, a dedicated chess engine, solved the problem instantly. The other drawback with LLMs is that they consume vast amounts of energy. That means if AI agents are reasoning during “run time”, they are going to consume hundreds of times more electricity than an AI agent that simply selects from pre-determined workflows, said Trefler. “ChatGPT is inherently, enormously consumptive … as it’s answering your question, its firing literally hundreds of millions to trillions of nodes,” he said. “All of that takeselectricity.” Using an employee pay claim as an example, Trefler said a better alternative is to generate, say, 30 alternative workflows to cover the major variations found in a pay claim. That gives you “real specificity and real efficiency”, he said. “And it’s a very different approach to turning a process over to a machine with a prompt and letting the machine reason it through every single time.” “If you go down the philosophy of using a graphics processing unitto do the creation of a workflow and a workflow engine to execute the workflow, the workflow engine takes a 200th of the electricity because there is no reasoning,” said Trefler. He is clear that the growing use of AI will have a profound effect on the jobs market, and that whole categories of jobs will disappear. The need for translators, for example, is likely to dry up by 2027 as AI systems become better at translating spoken and written language. Google’s real-time translator is already “frighteningly good” and improving. Pega now plans to work more closely with its network of system integrators, including Accenture and Cognizant to deliver AI services to businesses. An initiative launched last week will allow system integrators to incorporate their own best practices and tools into Pega’s rapid workflow development tools. The move will mean Pega’s technology reaches a wider range of businesses. Under the programme, known as Powered by Pega Blueprint, system integrators will be able to deploy customised versions of Blueprint. They can use the tool to reverse-engineer ageing applications and replace them with modern AI workflows that can run on Pega’s cloud-based platform. “The idea is that we are looking to make this Blueprint Agent design approach available not just through us, but through a bunch of major partners supplemented with their own intellectual property,” said Trefler. That represents a major expansion for Pega, which has largely concentrated on supplying technology to several hundred clients, representing the top Fortune 500 companies. “We have never done something like this before, and I think that is going to lead to a massive shift in how this technology can go out to market,” he added. When AI agents behave in unexpected ways Iris is incredibly smart, diligent and a delight to work with. If you ask her, she will tell you she is an intern at Pegasystems, and that she lives in a lighthouse on the island of Texel, north of the Netherlands. She is, of course, an AI agent. When one executive at Pega emailed Iris and asked her to write a proposal for a financial services company based on his notes and internet research, Iris got to work. Some time later, the executive received a phone call from the company. “‘Listen, we got a proposal from Pega,’” recalled Rob Walker, vice-president at Pega, speaking at the Pegaworld conference last week. “‘It’s a good proposal, but it seems to be signed by one of your interns, and in her signature, it says she lives in a lighthouse.’ That taught us early on that agents like Iris need a safety harness.” The developers banned Iris from sending an email to anyone other than the person who sent the original request. Then Pega’s ethics department sent Iris a potentially abusive email from a Pega employee to test her response. Iris reasoned that the email was either a joke, abusive, or that the employee was under distress, said Walker. She considered forwarding the email to the employee’s manager or to HR. But both of these options were now blocked by her developers. “So what does she do? She sent an out of office,” he said. “Conflict avoidance, right? So human, but very creative.” #cios #baffled #buzzwords #hype #confusion
    WWW.COMPUTERWEEKLY.COM
    CIOs baffled by ‘buzzwords, hype and confusion’ around AI
    Technology leaders are baffled by a “cacophony” of “buzzwords, hype and confusion” over the benefits of artificial intelligence (AI), according to the founder and CEO of technology company Pegasystems. Alan Trefler, who is known for his prowess at chess and ping pong, as well as running a $1.5bn turnover tech company, spends much of his time meeting clients, CIOs and business leaders. “I think CIOs are struggling to understand all of the buzzwords, hype and confusion that exists,” he said. “The words AI and agentic are being thrown around in this great cacophony and they don’t know what it means. I hear that constantly.” CIOs are under pressure from their CEOs, who are convinced AI will offer something valuable. “CIOs are really hungry for pragmatic and practical solutions, and in the absence of those, many of them are doing a lot of experimentation,” said Trefler. Companies are looking at large language models to summarise documents, or to help stimulate ideas for knowledge workers, or generate first drafts of reports – all of which will save time and make people more productive. But Trefler said companies are wary of letting AI loose on critical business applications, because it’s just too unpredictable and prone to hallucinations. “There is a lot of fear over handing things over to something that no one understands exactly how it works, and that is the absolute state of play when it comes to general AI models,” he said. Trefler is scathing about big tech companies that are pushing AI agents and large language models for business-critical applications. “I think they have taken an expedient but short-sighted path,” he said. “I believe the idea that you will turn over critical business operations to an agent, when those operations have to be predictable, reliable, precise and fair to clients … is something that is full of issues, not just in the short term, but structurally.” One of the problems is that generative AI models are extraordinarily sensitive to the data they are trained on and the construction of the prompts used to instruct them. A slight change in a prompt or in the training data can lead to a very different outcome. For example, a business banking application might learn its customer is a bit richer or a bit poorer than expected. “You could easily imagine the prompt deciding to change the interest rate charged, whether that was what the institution wanted or whether it would be legal according to the various regulations that lenders must comply with,” said Trefler. Trefler said Pega has taken a different approach to some other technology suppliers in the way it adds AI into business applications. Rather than using AI agents to solve problems in real time, AI agents do their thinking in advance. Business experts can use them to help them co-design business processes to perform anything from assessing a loan application, giving an offer to a valued customer, or sending out an invoice. Companies can still deploy AI chatbots and bots capable of answering queries on the phone. Their job is not to work out the solution from scratch for every enquiry, but to decide which is the right pre-written process to follow. As Trefler put it, design agents can create “dozens and dozens” of workflows to handle all the actions a company needs to take care of its customers. “You just use the natural language model for semantics to be able to handle the miracle of getting the language right, but tie that language to workflows, so that you have reliable, predictable, regulatory-approved ways to execute,” he said. Large language models (LLMs) are not always the right solution. Trefler demonstrated how ChatGPT 4.0 tried and failed to solve a chess puzzle. The LLM repeatedly suggested impossible or illegal moves, despite Trefler’s corrections. On the other hand, another AI tool, Stockfish, a dedicated chess engine, solved the problem instantly. The other drawback with LLMs is that they consume vast amounts of energy. That means if AI agents are reasoning during “run time”, they are going to consume hundreds of times more electricity than an AI agent that simply selects from pre-determined workflows, said Trefler. “ChatGPT is inherently, enormously consumptive … as it’s answering your question, its firing literally hundreds of millions to trillions of nodes,” he said. “All of that takes [large quantities of] electricity.” Using an employee pay claim as an example, Trefler said a better alternative is to generate, say, 30 alternative workflows to cover the major variations found in a pay claim. That gives you “real specificity and real efficiency”, he said. “And it’s a very different approach to turning a process over to a machine with a prompt and letting the machine reason it through every single time.” “If you go down the philosophy of using a graphics processing unit [GPU] to do the creation of a workflow and a workflow engine to execute the workflow, the workflow engine takes a 200th of the electricity because there is no reasoning,” said Trefler. He is clear that the growing use of AI will have a profound effect on the jobs market, and that whole categories of jobs will disappear. The need for translators, for example, is likely to dry up by 2027 as AI systems become better at translating spoken and written language. Google’s real-time translator is already “frighteningly good” and improving. Pega now plans to work more closely with its network of system integrators, including Accenture and Cognizant to deliver AI services to businesses. An initiative launched last week will allow system integrators to incorporate their own best practices and tools into Pega’s rapid workflow development tools. The move will mean Pega’s technology reaches a wider range of businesses. Under the programme, known as Powered by Pega Blueprint, system integrators will be able to deploy customised versions of Blueprint. They can use the tool to reverse-engineer ageing applications and replace them with modern AI workflows that can run on Pega’s cloud-based platform. “The idea is that we are looking to make this Blueprint Agent design approach available not just through us, but through a bunch of major partners supplemented with their own intellectual property,” said Trefler. That represents a major expansion for Pega, which has largely concentrated on supplying technology to several hundred clients, representing the top Fortune 500 companies. “We have never done something like this before, and I think that is going to lead to a massive shift in how this technology can go out to market,” he added. When AI agents behave in unexpected ways Iris is incredibly smart, diligent and a delight to work with. If you ask her, she will tell you she is an intern at Pegasystems, and that she lives in a lighthouse on the island of Texel, north of the Netherlands. She is, of course, an AI agent. When one executive at Pega emailed Iris and asked her to write a proposal for a financial services company based on his notes and internet research, Iris got to work. Some time later, the executive received a phone call from the company. “‘Listen, we got a proposal from Pega,’” recalled Rob Walker, vice-president at Pega, speaking at the Pegaworld conference last week. “‘It’s a good proposal, but it seems to be signed by one of your interns, and in her signature, it says she lives in a lighthouse.’ That taught us early on that agents like Iris need a safety harness.” The developers banned Iris from sending an email to anyone other than the person who sent the original request. Then Pega’s ethics department sent Iris a potentially abusive email from a Pega employee to test her response. Iris reasoned that the email was either a joke, abusive, or that the employee was under distress, said Walker. She considered forwarding the email to the employee’s manager or to HR. But both of these options were now blocked by her developers. “So what does she do? She sent an out of office,” he said. “Conflict avoidance, right? So human, but very creative.”
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  • A shortage of high-voltage power cables could stall the clean energy transition

    In a nutshell: As nations set ever more ambitious targets for renewable energy and electrification, the humble high-voltage cable has emerged as a linchpin – and a potential chokepoint – in the race to decarbonize the global economy. A Bloomberg interview with Claes Westerlind, CEO of NKT, a leading cable manufacturer based in Denmark, explains why.
    A global surge in demand for high-voltage electricity cables is threatening to stall the clean energy revolution, as the world's ability to build new wind farms, solar plants, and cross-border power links increasingly hinges on a supply chain bottleneck few outside the industry have considered. At the center of this challenge is the complex, capital-intensive process of manufacturing the giant cables that transport electricity across hundreds of miles, both over land and under the sea.
    Despite soaring demand, cable manufacturers remain cautious about expanding capacity, raising questions about whether the pace of electrification can keep up with climate ambitions, geopolitical tensions, and the practical realities of industrial investment.
    High-voltage cables are the arteries of modern power grids, carrying electrons from remote wind farms or hydroelectric dams to the cities and industries that need them. Unlike the thin wires that run through a home's walls, these cables are engineering marvels – sometimes as thick as a person's torso, armored to withstand the crushing pressure of the ocean floor, and designed to last for decades under extreme electrical and environmental stress.

    "If you look at the very high voltage direct current cable, able to carry roughly two gigawatts through two pairs of cables – that means that the equivalent of one nuclear power reactor is flowing through one cable," Westerlind told Bloomberg.
    The process of making these cables is as specialized as it is demanding. At the core is a conductor, typically made of copper or aluminum, twisted together like a rope for flexibility and strength. Around this, manufacturers apply multiple layers of insulation in towering vertical factories to ensure the cable remains perfectly round and can safely contain the immense voltages involved. Any impurity in the insulation, even something as small as an eyelash, can cause catastrophic failure, potentially knocking out power to entire cities.
    // Related Stories

    As the world rushes to harness new sources of renewable energy, the demand for high-voltage direct currentcables has skyrocketed. HVDC technology, initially pioneered by NKT in the 1950s, has become the backbone of long-distance power transmission, particularly for offshore wind farms and intercontinental links. In recent years, approximately 80 to 90 percent of new large-scale cable projects have utilized HVDC, reflecting its efficiency in transmitting electricity over vast distances with minimal losses.

    But this surge in demand has led to a critical bottleneck. Factories that produce these cables are booked out for years, Westerlind reports, and every project requires custom engineering to match the power needs, geography, and environmental conditions of its route. According to the International Energy Agency, meeting global clean energy goals will require building the equivalent of 80 million kilometersof new grid infrastructure by 2040 – essentially doubling what has been constructed over the past century, but in just 15 years.
    Despite the clear need, cable makers have been slow to add capacity due to reasons that are as much economic and political as technical. Building a new cable factory can cost upwards of a billion euros, and manufacturers are wary of making such investments without long-term commitments from utilities or governments. "For a company like us to do investments in the realm of €1 or 2 billion, it's a massive commitment... but it's also a massive amount of demand that is needed for this investment to actually make financial sense over the next not five years, not 10 years, but over the next 20 to 30 years," Westerlind said. The industry still bears scars from a decade ago, when anticipated demand failed to materialize and expensive new facilities sat underused.
    Some governments and transmission system operators are trying to break the logjam by making "anticipatory investments" – committing to buy cable capacity even before specific projects are finalized. This approach, backed by regulators, gives manufacturers the confidence to expand, but it remains the exception rather than the rule.
    Meanwhile, the industry's structure itself creates barriers to rapid expansion, according to Westerlind. The expertise, technology, and infrastructure required to make high-voltage cables are concentrated in a handful of companies, creating what analysts describe as a "deep moat" that is difficult for new entrants to cross.
    Geopolitical tensions add another layer of complexity. China has built more HVDC lines than any other country, although Western manufacturers, such as NKT, maintain a technical edge in the most advanced cable systems. Still, there is growing concern in Europe and the US about becoming dependent on foreign suppliers for such critical infrastructure, especially in light of recent global conflicts and trade disputes. "Strategic autonomy is very important when it comes to the core parts and the fundamental parts of your society, where the grid backbone is one," Westerlind noted.
    The stakes are high. Without a rapid and coordinated push to expand cable manufacturing, the world's clean energy transition could be slowed not by a lack of wind or sun but by a shortage of the cables needed to connect them to the grid. As Westerlind put it, "We all know it has to be done... These are large investments. They are very expensive investments. So also the governments have to have a part in enabling these anticipatory investments, and making it possible for the TSOs to actually carry forward with them."
    #shortage #highvoltage #power #cables #could
    A shortage of high-voltage power cables could stall the clean energy transition
    In a nutshell: As nations set ever more ambitious targets for renewable energy and electrification, the humble high-voltage cable has emerged as a linchpin – and a potential chokepoint – in the race to decarbonize the global economy. A Bloomberg interview with Claes Westerlind, CEO of NKT, a leading cable manufacturer based in Denmark, explains why. A global surge in demand for high-voltage electricity cables is threatening to stall the clean energy revolution, as the world's ability to build new wind farms, solar plants, and cross-border power links increasingly hinges on a supply chain bottleneck few outside the industry have considered. At the center of this challenge is the complex, capital-intensive process of manufacturing the giant cables that transport electricity across hundreds of miles, both over land and under the sea. Despite soaring demand, cable manufacturers remain cautious about expanding capacity, raising questions about whether the pace of electrification can keep up with climate ambitions, geopolitical tensions, and the practical realities of industrial investment. High-voltage cables are the arteries of modern power grids, carrying electrons from remote wind farms or hydroelectric dams to the cities and industries that need them. Unlike the thin wires that run through a home's walls, these cables are engineering marvels – sometimes as thick as a person's torso, armored to withstand the crushing pressure of the ocean floor, and designed to last for decades under extreme electrical and environmental stress. "If you look at the very high voltage direct current cable, able to carry roughly two gigawatts through two pairs of cables – that means that the equivalent of one nuclear power reactor is flowing through one cable," Westerlind told Bloomberg. The process of making these cables is as specialized as it is demanding. At the core is a conductor, typically made of copper or aluminum, twisted together like a rope for flexibility and strength. Around this, manufacturers apply multiple layers of insulation in towering vertical factories to ensure the cable remains perfectly round and can safely contain the immense voltages involved. Any impurity in the insulation, even something as small as an eyelash, can cause catastrophic failure, potentially knocking out power to entire cities. // Related Stories As the world rushes to harness new sources of renewable energy, the demand for high-voltage direct currentcables has skyrocketed. HVDC technology, initially pioneered by NKT in the 1950s, has become the backbone of long-distance power transmission, particularly for offshore wind farms and intercontinental links. In recent years, approximately 80 to 90 percent of new large-scale cable projects have utilized HVDC, reflecting its efficiency in transmitting electricity over vast distances with minimal losses. But this surge in demand has led to a critical bottleneck. Factories that produce these cables are booked out for years, Westerlind reports, and every project requires custom engineering to match the power needs, geography, and environmental conditions of its route. According to the International Energy Agency, meeting global clean energy goals will require building the equivalent of 80 million kilometersof new grid infrastructure by 2040 – essentially doubling what has been constructed over the past century, but in just 15 years. Despite the clear need, cable makers have been slow to add capacity due to reasons that are as much economic and political as technical. Building a new cable factory can cost upwards of a billion euros, and manufacturers are wary of making such investments without long-term commitments from utilities or governments. "For a company like us to do investments in the realm of €1 or 2 billion, it's a massive commitment... but it's also a massive amount of demand that is needed for this investment to actually make financial sense over the next not five years, not 10 years, but over the next 20 to 30 years," Westerlind said. The industry still bears scars from a decade ago, when anticipated demand failed to materialize and expensive new facilities sat underused. Some governments and transmission system operators are trying to break the logjam by making "anticipatory investments" – committing to buy cable capacity even before specific projects are finalized. This approach, backed by regulators, gives manufacturers the confidence to expand, but it remains the exception rather than the rule. Meanwhile, the industry's structure itself creates barriers to rapid expansion, according to Westerlind. The expertise, technology, and infrastructure required to make high-voltage cables are concentrated in a handful of companies, creating what analysts describe as a "deep moat" that is difficult for new entrants to cross. Geopolitical tensions add another layer of complexity. China has built more HVDC lines than any other country, although Western manufacturers, such as NKT, maintain a technical edge in the most advanced cable systems. Still, there is growing concern in Europe and the US about becoming dependent on foreign suppliers for such critical infrastructure, especially in light of recent global conflicts and trade disputes. "Strategic autonomy is very important when it comes to the core parts and the fundamental parts of your society, where the grid backbone is one," Westerlind noted. The stakes are high. Without a rapid and coordinated push to expand cable manufacturing, the world's clean energy transition could be slowed not by a lack of wind or sun but by a shortage of the cables needed to connect them to the grid. As Westerlind put it, "We all know it has to be done... These are large investments. They are very expensive investments. So also the governments have to have a part in enabling these anticipatory investments, and making it possible for the TSOs to actually carry forward with them." #shortage #highvoltage #power #cables #could
    WWW.TECHSPOT.COM
    A shortage of high-voltage power cables could stall the clean energy transition
    In a nutshell: As nations set ever more ambitious targets for renewable energy and electrification, the humble high-voltage cable has emerged as a linchpin – and a potential chokepoint – in the race to decarbonize the global economy. A Bloomberg interview with Claes Westerlind, CEO of NKT, a leading cable manufacturer based in Denmark, explains why. A global surge in demand for high-voltage electricity cables is threatening to stall the clean energy revolution, as the world's ability to build new wind farms, solar plants, and cross-border power links increasingly hinges on a supply chain bottleneck few outside the industry have considered. At the center of this challenge is the complex, capital-intensive process of manufacturing the giant cables that transport electricity across hundreds of miles, both over land and under the sea. Despite soaring demand, cable manufacturers remain cautious about expanding capacity, raising questions about whether the pace of electrification can keep up with climate ambitions, geopolitical tensions, and the practical realities of industrial investment. High-voltage cables are the arteries of modern power grids, carrying electrons from remote wind farms or hydroelectric dams to the cities and industries that need them. Unlike the thin wires that run through a home's walls, these cables are engineering marvels – sometimes as thick as a person's torso, armored to withstand the crushing pressure of the ocean floor, and designed to last for decades under extreme electrical and environmental stress. "If you look at the very high voltage direct current cable, able to carry roughly two gigawatts through two pairs of cables – that means that the equivalent of one nuclear power reactor is flowing through one cable," Westerlind told Bloomberg. The process of making these cables is as specialized as it is demanding. At the core is a conductor, typically made of copper or aluminum, twisted together like a rope for flexibility and strength. Around this, manufacturers apply multiple layers of insulation in towering vertical factories to ensure the cable remains perfectly round and can safely contain the immense voltages involved. Any impurity in the insulation, even something as small as an eyelash, can cause catastrophic failure, potentially knocking out power to entire cities. // Related Stories As the world rushes to harness new sources of renewable energy, the demand for high-voltage direct current (HVDC) cables has skyrocketed. HVDC technology, initially pioneered by NKT in the 1950s, has become the backbone of long-distance power transmission, particularly for offshore wind farms and intercontinental links. In recent years, approximately 80 to 90 percent of new large-scale cable projects have utilized HVDC, reflecting its efficiency in transmitting electricity over vast distances with minimal losses. But this surge in demand has led to a critical bottleneck. Factories that produce these cables are booked out for years, Westerlind reports, and every project requires custom engineering to match the power needs, geography, and environmental conditions of its route. According to the International Energy Agency, meeting global clean energy goals will require building the equivalent of 80 million kilometers (around 49.7 million miles) of new grid infrastructure by 2040 – essentially doubling what has been constructed over the past century, but in just 15 years. Despite the clear need, cable makers have been slow to add capacity due to reasons that are as much economic and political as technical. Building a new cable factory can cost upwards of a billion euros, and manufacturers are wary of making such investments without long-term commitments from utilities or governments. "For a company like us to do investments in the realm of €1 or 2 billion, it's a massive commitment... but it's also a massive amount of demand that is needed for this investment to actually make financial sense over the next not five years, not 10 years, but over the next 20 to 30 years," Westerlind said. The industry still bears scars from a decade ago, when anticipated demand failed to materialize and expensive new facilities sat underused. Some governments and transmission system operators are trying to break the logjam by making "anticipatory investments" – committing to buy cable capacity even before specific projects are finalized. This approach, backed by regulators, gives manufacturers the confidence to expand, but it remains the exception rather than the rule. Meanwhile, the industry's structure itself creates barriers to rapid expansion, according to Westerlind. The expertise, technology, and infrastructure required to make high-voltage cables are concentrated in a handful of companies, creating what analysts describe as a "deep moat" that is difficult for new entrants to cross. Geopolitical tensions add another layer of complexity. China has built more HVDC lines than any other country, although Western manufacturers, such as NKT, maintain a technical edge in the most advanced cable systems. Still, there is growing concern in Europe and the US about becoming dependent on foreign suppliers for such critical infrastructure, especially in light of recent global conflicts and trade disputes. "Strategic autonomy is very important when it comes to the core parts and the fundamental parts of your society, where the grid backbone is one," Westerlind noted. The stakes are high. Without a rapid and coordinated push to expand cable manufacturing, the world's clean energy transition could be slowed not by a lack of wind or sun but by a shortage of the cables needed to connect them to the grid. As Westerlind put it, "We all know it has to be done... These are large investments. They are very expensive investments. So also the governments have to have a part in enabling these anticipatory investments, and making it possible for the TSOs to actually carry forward with them."
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  • Hanging Art In the Bathroom Is Not As Gross As It Seems—Here's Why Designers LOVE It

    There are a few things an interior designer wouldn’t dare put in a bathroom. Carpet? Definitely not. Only overhead lighting? Design blasphemy. But there is one feature that finds its way into the bathroom all the time—rarely questioned, though maybe it should be—and that’s artwork. We get it: who doesn’t want to add a little personality to a space that otherwise is quite functional? Still, design fans are often split on the addition, especially when it comes to certain types of art. Related StoriesAn oil painting resting above a clawfoot bathtub or a framed graphic print next to a mirror infuses your bathroom with warmth and storytelling, a very necessary addition to a space that's often centered around pure function. “In a bathroom, where surfaces tend to be hard and the layout driven by function, a thoughtful piece can shift the entire ambience,” shares interior designer Linette Dai. “It brings dimension to the everyday.”According to designer Ali Milch, art can transform the entire experience from “routine to restorative.” But, is it the bathroom the bestplace to put a favorite photo or heirloom painting? With moisture in the mix and potential for it being in the “splash zone”, you need to be considerate of the art you bring in and where it’s placed. To help guide your curation, we chatted with interior designers and experts on how to integrate art into your space in a way that is both beautiful and bathroom-appropriate.Be Wary of HumidityMaybe this one is obvious, but when placing art in the bathroom, be sure to look for materials that aren’t prone to water damage. “We recommend framing art with a sealed backing and UV-protective acrylic instead of glass, which is both lighter and more resistant to moisture—an important consideration in steamy bathrooms,” Cathy Glazer, founder of Artfully Walls, shares. “Plus, acrylic is much safer than glass if dropped, especially on hard tile floors, as it won’t shatter.”Dai agrees that acrylic is the way to go when putting framed works into the bathroom, “I usually recommend acrylic glazing to avoid moisture damage. For humid environments, prints or photography mounted directly on aluminum or face-mounted under acrylic are durable and beautiful.”Make It Your Creative CanvasCourtsey of Ali MilchUnless you have a sprawling space, chances are your bathroom’s square footage is limited. Rather than viewing this as a constraint, think about it as an opportunity to get creative. “Because they’re smaller and more self-contained,invite experimentation—think unexpected pieces, playful themes, or striking colors,” shares Glazer. “Art helps turn the bathroom into a moment of surprise and style.”“It doesn’t have to feel stuffy or overly formal,” Milch adds. “In a recent Tribeca project, we installed a kitschy iMessage bubble with the text ‘I love you too’ on the wall facing the entry. It’s a lighthearted, personal touch.”While it’s fun to get whimsical with your bathroom art, Dai also suggests still approaching it with a curated eye and saving anything that is precious or too high-maintenance for the powder room. “In full baths, I tend to be more selective based on how the space is ventilated and used day-to-day,” she shares. “Powder rooms, on the other hand, offer more freedom. That’s where I love incorporating oil paintings. They bring soul and a sense of history, and can make even the smallest space feel elevated.”Keep Materials And Size In MindAnother material worth considering adding? Ceramics. “Ceramic pieces also work beautifully, especially when there’s open shelving or decorative niches to display them,” shares Milch. Be wary of larger-scale sculptures, as they could potentially be slightly disruptive to the space. “Any type of artwork can work in a bathroom depending on the spatial allowances, but the typical bathroom is suited to wall hangings versus sculptures,” says Sarah Latham of L Interiors.And don’t forget to be mindful of scale. “As for size, I always opt for larger pieces in smaller spaces, it may feel counter-intuitive, but it makes a tight space feel larger,” Anastasia Casey of The Interior Collective shares. “I look for works that complement the finishes and palette without overwhelming it.”Let It Set The ToneCourtesy of Annie SloanArtwork in the bathroom doesn’t just decorate it; it can define it. “In bathrooms, there’s often less visual competition—no bold furniture or patterned textiles—so the art naturally becomes more of a focal point,” Dai adds. “That’s why the mood it sets matters so much. I think more intentionally about subject matter—what someone will see up close, often in moments of solitude,” shares Dai. Whether it’s a serene landscape photo or storied painting, don’t underestimate what a piece of art can do for the most utilitarian room in the house. With the right materials and placement, it can hold its own—moisture and all—while adding a design moment and feels considered and unexpected.Follow House Beautiful on Instagram and TikTok.
    #hanging #art #bathroom #not #gross
    Hanging Art In the Bathroom Is Not As Gross As It Seems—Here's Why Designers LOVE It
    There are a few things an interior designer wouldn’t dare put in a bathroom. Carpet? Definitely not. Only overhead lighting? Design blasphemy. But there is one feature that finds its way into the bathroom all the time—rarely questioned, though maybe it should be—and that’s artwork. We get it: who doesn’t want to add a little personality to a space that otherwise is quite functional? Still, design fans are often split on the addition, especially when it comes to certain types of art. Related StoriesAn oil painting resting above a clawfoot bathtub or a framed graphic print next to a mirror infuses your bathroom with warmth and storytelling, a very necessary addition to a space that's often centered around pure function. “In a bathroom, where surfaces tend to be hard and the layout driven by function, a thoughtful piece can shift the entire ambience,” shares interior designer Linette Dai. “It brings dimension to the everyday.”According to designer Ali Milch, art can transform the entire experience from “routine to restorative.” But, is it the bathroom the bestplace to put a favorite photo or heirloom painting? With moisture in the mix and potential for it being in the “splash zone”, you need to be considerate of the art you bring in and where it’s placed. To help guide your curation, we chatted with interior designers and experts on how to integrate art into your space in a way that is both beautiful and bathroom-appropriate.Be Wary of HumidityMaybe this one is obvious, but when placing art in the bathroom, be sure to look for materials that aren’t prone to water damage. “We recommend framing art with a sealed backing and UV-protective acrylic instead of glass, which is both lighter and more resistant to moisture—an important consideration in steamy bathrooms,” Cathy Glazer, founder of Artfully Walls, shares. “Plus, acrylic is much safer than glass if dropped, especially on hard tile floors, as it won’t shatter.”Dai agrees that acrylic is the way to go when putting framed works into the bathroom, “I usually recommend acrylic glazing to avoid moisture damage. For humid environments, prints or photography mounted directly on aluminum or face-mounted under acrylic are durable and beautiful.”Make It Your Creative CanvasCourtsey of Ali MilchUnless you have a sprawling space, chances are your bathroom’s square footage is limited. Rather than viewing this as a constraint, think about it as an opportunity to get creative. “Because they’re smaller and more self-contained,invite experimentation—think unexpected pieces, playful themes, or striking colors,” shares Glazer. “Art helps turn the bathroom into a moment of surprise and style.”“It doesn’t have to feel stuffy or overly formal,” Milch adds. “In a recent Tribeca project, we installed a kitschy iMessage bubble with the text ‘I love you too’ on the wall facing the entry. It’s a lighthearted, personal touch.”While it’s fun to get whimsical with your bathroom art, Dai also suggests still approaching it with a curated eye and saving anything that is precious or too high-maintenance for the powder room. “In full baths, I tend to be more selective based on how the space is ventilated and used day-to-day,” she shares. “Powder rooms, on the other hand, offer more freedom. That’s where I love incorporating oil paintings. They bring soul and a sense of history, and can make even the smallest space feel elevated.”Keep Materials And Size In MindAnother material worth considering adding? Ceramics. “Ceramic pieces also work beautifully, especially when there’s open shelving or decorative niches to display them,” shares Milch. Be wary of larger-scale sculptures, as they could potentially be slightly disruptive to the space. “Any type of artwork can work in a bathroom depending on the spatial allowances, but the typical bathroom is suited to wall hangings versus sculptures,” says Sarah Latham of L Interiors.And don’t forget to be mindful of scale. “As for size, I always opt for larger pieces in smaller spaces, it may feel counter-intuitive, but it makes a tight space feel larger,” Anastasia Casey of The Interior Collective shares. “I look for works that complement the finishes and palette without overwhelming it.”Let It Set The ToneCourtesy of Annie SloanArtwork in the bathroom doesn’t just decorate it; it can define it. “In bathrooms, there’s often less visual competition—no bold furniture or patterned textiles—so the art naturally becomes more of a focal point,” Dai adds. “That’s why the mood it sets matters so much. I think more intentionally about subject matter—what someone will see up close, often in moments of solitude,” shares Dai. Whether it’s a serene landscape photo or storied painting, don’t underestimate what a piece of art can do for the most utilitarian room in the house. With the right materials and placement, it can hold its own—moisture and all—while adding a design moment and feels considered and unexpected.Follow House Beautiful on Instagram and TikTok. #hanging #art #bathroom #not #gross
    WWW.HOUSEBEAUTIFUL.COM
    Hanging Art In the Bathroom Is Not As Gross As It Seems—Here's Why Designers LOVE It
    There are a few things an interior designer wouldn’t dare put in a bathroom. Carpet? Definitely not. Only overhead lighting? Design blasphemy. But there is one feature that finds its way into the bathroom all the time—rarely questioned, though maybe it should be—and that’s artwork. We get it: who doesn’t want to add a little personality to a space that otherwise is quite functional? Still, design fans are often split on the addition, especially when it comes to certain types of art. Related StoriesAn oil painting resting above a clawfoot bathtub or a framed graphic print next to a mirror infuses your bathroom with warmth and storytelling, a very necessary addition to a space that's often centered around pure function. “In a bathroom, where surfaces tend to be hard and the layout driven by function, a thoughtful piece can shift the entire ambience,” shares interior designer Linette Dai. “It brings dimension to the everyday.”According to designer Ali Milch, art can transform the entire experience from “routine to restorative.” But, is it the bathroom the best (read: most hygienic) place to put a favorite photo or heirloom painting? With moisture in the mix and potential for it being in the “splash zone” (sorry, but it's true), you need to be considerate of the art you bring in and where it’s placed. To help guide your curation, we chatted with interior designers and experts on how to integrate art into your space in a way that is both beautiful and bathroom-appropriate.Be Wary of HumidityMaybe this one is obvious, but when placing art in the bathroom, be sure to look for materials that aren’t prone to water damage. “We recommend framing art with a sealed backing and UV-protective acrylic instead of glass, which is both lighter and more resistant to moisture—an important consideration in steamy bathrooms,” Cathy Glazer, founder of Artfully Walls, shares. “Plus, acrylic is much safer than glass if dropped, especially on hard tile floors, as it won’t shatter.”Dai agrees that acrylic is the way to go when putting framed works into the bathroom, “I usually recommend acrylic glazing to avoid moisture damage. For humid environments, prints or photography mounted directly on aluminum or face-mounted under acrylic are durable and beautiful.”Make It Your Creative CanvasCourtsey of Ali MilchUnless you have a sprawling space, chances are your bathroom’s square footage is limited. Rather than viewing this as a constraint, think about it as an opportunity to get creative. “Because they’re smaller and more self-contained, [bathrooms] invite experimentation—think unexpected pieces, playful themes, or striking colors,” shares Glazer. “Art helps turn the bathroom into a moment of surprise and style.”“It doesn’t have to feel stuffy or overly formal,” Milch adds. “In a recent Tribeca project, we installed a kitschy iMessage bubble with the text ‘I love you too’ on the wall facing the entry. It’s a lighthearted, personal touch.”While it’s fun to get whimsical with your bathroom art (pro tip: secondhand stores can be a great place for unique finds), Dai also suggests still approaching it with a curated eye and saving anything that is precious or too high-maintenance for the powder room. “In full baths, I tend to be more selective based on how the space is ventilated and used day-to-day,” she shares. “Powder rooms, on the other hand, offer more freedom. That’s where I love incorporating oil paintings. They bring soul and a sense of history, and can make even the smallest space feel elevated.”Keep Materials And Size In MindAnother material worth considering adding? Ceramics. “Ceramic pieces also work beautifully, especially when there’s open shelving or decorative niches to display them,” shares Milch. Be wary of larger-scale sculptures, as they could potentially be slightly disruptive to the space. “Any type of artwork can work in a bathroom depending on the spatial allowances, but the typical bathroom is suited to wall hangings versus sculptures,” says Sarah Latham of L Interiors.And don’t forget to be mindful of scale. “As for size, I always opt for larger pieces in smaller spaces, it may feel counter-intuitive, but it makes a tight space feel larger,” Anastasia Casey of The Interior Collective shares. “I look for works that complement the finishes and palette without overwhelming it.”Let It Set The ToneCourtesy of Annie SloanArtwork in the bathroom doesn’t just decorate it; it can define it. “In bathrooms, there’s often less visual competition—no bold furniture or patterned textiles—so the art naturally becomes more of a focal point,” Dai adds. “That’s why the mood it sets matters so much. I think more intentionally about subject matter—what someone will see up close, often in moments of solitude,” shares Dai. Whether it’s a serene landscape photo or storied painting, don’t underestimate what a piece of art can do for the most utilitarian room in the house. With the right materials and placement, it can hold its own—moisture and all—while adding a design moment and feels considered and unexpected.Follow House Beautiful on Instagram and TikTok.
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  • The Nintendo Switch 2 is out today – here’s everything you need to know

    Since its announcement in January, anticipation has been building for the Nintendo Switch 2 – the followup to the gaming titan’s most successful home console, the 150m-selling Nintendo Switch. Major console launches are rarer than they used to be; this is the first since 2020, when Sony’s PlayStation 5 hit shelves. Whether you’re weighing up a purchase or just wondering what all the fuss is about, here’s everything you need to know.The basicsThe Switch 2 is out today, 5 June, priced at £395.99or at £429.99bundled with its flagship game, Mario Kart World. Like its predecessor, it’s a portable games machine with a built-in screen – you can use as a handheld mini-console when you’re out and about, or slide it into the dedicated dock device and plug it into your TV via an HDMI cable for a big-screen experience at home. A little bigger than the original Switch, with a crisp, clear 7.9in LCD touch screen, as opposed to the old 6.2in display, it comes with two Joy-Con controllers, which are chunkier than the previous versions. These now attach magnetically to each side of the screen with a pleasing clunk, replacing the fiddly sliding mechanism that most Switch owners disliked. They’ve also got bigger L and R buttons on the top, which sounds like a minor detail but is a huge deal for anyone trying to perfect their Mario Kart power-slides.The specBig tech advances … Nintendo Switch 2. Photograph: NintendoThe tech inside the Switch 2 is a lot more advanced than the previous console, featuring a custom nVidia processor, and a screen capable of displaying at 4K resolutionor 1920x1080 resolution in portable mode. It’s also got 5.1 surround sound, and supports high-dynamic range lightinggraphical effects at frame rates of up to 120hz. This brings the Switch 2 almost up to scratch with other modern consoles: most experts are placing its tech specs somewhere between the PS4 and PS5, or between Xbox One and Xbox Series X.In the boxThe Nintendo Switch 2 comes with the console itself, two Joy-Con controllers, a power adaptor and USB-C charging cable, a dock, a Joy-Con grip, and two Joy-Con wrist straps to stop them flying out of your hands.Out of the boxNintendo is going big on the social features of the console. Its GameShare function will allow you to play compatible games with other people who don’t own a copy – they just need their own Switch or a Switch 2, and can play along in the room with you or connect online. This is particularly important for families sharing one copy of a game. Meanwhile, GameChat is kind of like Zoom, but for games: you can invite a bunch of pals into a group video chat session where you can talk to each other while playing the same game, playing different games, or just hanging out. If you all buy the Nintendo Switch 2 Camera you’ll be able to see little video windows of each other on the screen, too. GameChat requires a paid subscription to Nintendo’s online gaming service, which costs £17.99The gamesBig news … Mario Kart World game. Photograph: NintendoThe console is launching with around 25 games, though many of these are enhanced versions of older Switch titles. The big newcomers are Mario Kart World, an open-world take on the classic karting game; the introductory game Nintendo Switch 2 Welcome Tour; the co-op survival challenge Survival Kids and anti-gravity racer, Fast Fusion. Some favourites making it across are Fortnite, Cyberpunk 2077 and The Legend of Zelda: Breath of the Wild/Tears of the Kingdom. Most games will retail for between £45–£70 and will be available to buy and download online, or as physical boxed copies. You can also still play almost all your old Switch games on the new console, and there’s a huge back catalogue of retro NES, Nintendo 64, SNES and GameCube classics from the 1980s, 90s and 00s available to play with a Nintendo Switch Online subscription.The accessoriesAdd-ons … Nintendo Switch 2 Pro controller and camera. Photograph: NintendoThere are three things you may want to buy alongside the console. The Nintendo Switch 2 Pro controller is a traditional console joypad intended for serious play. Then you have the Nintendo Switch 2 camera, basically a webcam compatible with the GameChat service, but also with any games that might use camera features. You may also want a microSD Express card to provide additional storage for your games.Where can I buy one?If you haven’t pre-ordered, you may have to be patient and shop around. Some of the larger retailers including Amazon, Argos, Currys and John Lewis are saying they may have a few in stock today and it’s worth trying Nintendo’s online store. Be extremely wary of buying from private sellers on eBay or similar sites – there will be a lot of con artists out there. Remember when people found their PlayStation 5 deliveries were instead full of bags of rice?
    #nintendo #switch #out #today #heres
    The Nintendo Switch 2 is out today – here’s everything you need to know
    Since its announcement in January, anticipation has been building for the Nintendo Switch 2 – the followup to the gaming titan’s most successful home console, the 150m-selling Nintendo Switch. Major console launches are rarer than they used to be; this is the first since 2020, when Sony’s PlayStation 5 hit shelves. Whether you’re weighing up a purchase or just wondering what all the fuss is about, here’s everything you need to know.The basicsThe Switch 2 is out today, 5 June, priced at £395.99or at £429.99bundled with its flagship game, Mario Kart World. Like its predecessor, it’s a portable games machine with a built-in screen – you can use as a handheld mini-console when you’re out and about, or slide it into the dedicated dock device and plug it into your TV via an HDMI cable for a big-screen experience at home. A little bigger than the original Switch, with a crisp, clear 7.9in LCD touch screen, as opposed to the old 6.2in display, it comes with two Joy-Con controllers, which are chunkier than the previous versions. These now attach magnetically to each side of the screen with a pleasing clunk, replacing the fiddly sliding mechanism that most Switch owners disliked. They’ve also got bigger L and R buttons on the top, which sounds like a minor detail but is a huge deal for anyone trying to perfect their Mario Kart power-slides.The specBig tech advances … Nintendo Switch 2. Photograph: NintendoThe tech inside the Switch 2 is a lot more advanced than the previous console, featuring a custom nVidia processor, and a screen capable of displaying at 4K resolutionor 1920x1080 resolution in portable mode. It’s also got 5.1 surround sound, and supports high-dynamic range lightinggraphical effects at frame rates of up to 120hz. This brings the Switch 2 almost up to scratch with other modern consoles: most experts are placing its tech specs somewhere between the PS4 and PS5, or between Xbox One and Xbox Series X.In the boxThe Nintendo Switch 2 comes with the console itself, two Joy-Con controllers, a power adaptor and USB-C charging cable, a dock, a Joy-Con grip, and two Joy-Con wrist straps to stop them flying out of your hands.Out of the boxNintendo is going big on the social features of the console. Its GameShare function will allow you to play compatible games with other people who don’t own a copy – they just need their own Switch or a Switch 2, and can play along in the room with you or connect online. This is particularly important for families sharing one copy of a game. Meanwhile, GameChat is kind of like Zoom, but for games: you can invite a bunch of pals into a group video chat session where you can talk to each other while playing the same game, playing different games, or just hanging out. If you all buy the Nintendo Switch 2 Camera you’ll be able to see little video windows of each other on the screen, too. GameChat requires a paid subscription to Nintendo’s online gaming service, which costs £17.99The gamesBig news … Mario Kart World game. Photograph: NintendoThe console is launching with around 25 games, though many of these are enhanced versions of older Switch titles. The big newcomers are Mario Kart World, an open-world take on the classic karting game; the introductory game Nintendo Switch 2 Welcome Tour; the co-op survival challenge Survival Kids and anti-gravity racer, Fast Fusion. Some favourites making it across are Fortnite, Cyberpunk 2077 and The Legend of Zelda: Breath of the Wild/Tears of the Kingdom. Most games will retail for between £45–£70 and will be available to buy and download online, or as physical boxed copies. You can also still play almost all your old Switch games on the new console, and there’s a huge back catalogue of retro NES, Nintendo 64, SNES and GameCube classics from the 1980s, 90s and 00s available to play with a Nintendo Switch Online subscription.The accessoriesAdd-ons … Nintendo Switch 2 Pro controller and camera. Photograph: NintendoThere are three things you may want to buy alongside the console. The Nintendo Switch 2 Pro controller is a traditional console joypad intended for serious play. Then you have the Nintendo Switch 2 camera, basically a webcam compatible with the GameChat service, but also with any games that might use camera features. You may also want a microSD Express card to provide additional storage for your games.Where can I buy one?If you haven’t pre-ordered, you may have to be patient and shop around. Some of the larger retailers including Amazon, Argos, Currys and John Lewis are saying they may have a few in stock today and it’s worth trying Nintendo’s online store. Be extremely wary of buying from private sellers on eBay or similar sites – there will be a lot of con artists out there. Remember when people found their PlayStation 5 deliveries were instead full of bags of rice? #nintendo #switch #out #today #heres
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    The Nintendo Switch 2 is out today – here’s everything you need to know
    Since its announcement in January, anticipation has been building for the Nintendo Switch 2 – the followup to the gaming titan’s most successful home console, the 150m-selling Nintendo Switch. Major console launches are rarer than they used to be; this is the first since 2020, when Sony’s PlayStation 5 hit shelves. Whether you’re weighing up a purchase or just wondering what all the fuss is about, here’s everything you need to know.The basicsThe Switch 2 is out today, 5 June, priced at £395.99 (US$449.99/A$699/€469.99) or at £429.99 (US$499.99/A$766/€509,99) bundled with its flagship game, Mario Kart World. Like its predecessor, it’s a portable games machine with a built-in screen – you can use as a handheld mini-console when you’re out and about, or slide it into the dedicated dock device and plug it into your TV via an HDMI cable for a big-screen experience at home. A little bigger than the original Switch, with a crisp, clear 7.9in LCD touch screen, as opposed to the old 6.2in display, it comes with two Joy-Con controllers, which are chunkier than the previous versions. These now attach magnetically to each side of the screen with a pleasing clunk, replacing the fiddly sliding mechanism that most Switch owners disliked. They’ve also got bigger L and R buttons on the top, which sounds like a minor detail but is a huge deal for anyone trying to perfect their Mario Kart power-slides.The specBig tech advances … Nintendo Switch 2. Photograph: NintendoThe tech inside the Switch 2 is a lot more advanced than the previous console, featuring a custom nVidia processor, and a screen capable of displaying at 4K resolution (when plugged into a compatible TV) or 1920x1080 resolution in portable mode. It’s also got 5.1 surround sound, and supports high-dynamic range lighting (HDR) graphical effects at frame rates of up to 120hz. This brings the Switch 2 almost up to scratch with other modern consoles: most experts are placing its tech specs somewhere between the PS4 and PS5, or between Xbox One and Xbox Series X.In the boxThe Nintendo Switch 2 comes with the console itself, two Joy-Con controllers, a power adaptor and USB-C charging cable, a dock, a Joy-Con grip (which allows you to connect the two Joy-Cons together to create a traditional-looking games controller), and two Joy-Con wrist straps to stop them flying out of your hands.Out of the boxNintendo is going big on the social features of the console. Its GameShare function will allow you to play compatible games with other people who don’t own a copy – they just need their own Switch or a Switch 2, and can play along in the room with you or connect online. This is particularly important for families sharing one copy of a game. Meanwhile, GameChat is kind of like Zoom, but for games: you can invite a bunch of pals into a group video chat session where you can talk to each other while playing the same game, playing different games, or just hanging out. If you all buy the Nintendo Switch 2 Camera you’ll be able to see little video windows of each other on the screen, too. GameChat requires a paid subscription to Nintendo’s online gaming service, which costs £17.99 (US$19.99/€19.99/A$29.95)The gamesBig news … Mario Kart World game. Photograph: NintendoThe console is launching with around 25 games, though many of these are enhanced versions of older Switch titles. The big newcomers are Mario Kart World, an open-world take on the classic karting game; the introductory game Nintendo Switch 2 Welcome Tour; the co-op survival challenge Survival Kids and anti-gravity racer, Fast Fusion. Some favourites making it across are Fortnite, Cyberpunk 2077 and The Legend of Zelda: Breath of the Wild/Tears of the Kingdom. Most games will retail for between £45–£70 and will be available to buy and download online, or as physical boxed copies. You can also still play almost all your old Switch games on the new console, and there’s a huge back catalogue of retro NES, Nintendo 64, SNES and GameCube classics from the 1980s, 90s and 00s available to play with a Nintendo Switch Online subscription.The accessoriesAdd-ons … Nintendo Switch 2 Pro controller and camera. Photograph: NintendoThere are three things you may want to buy alongside the console. The Nintendo Switch 2 Pro controller is a traditional console joypad intended for serious play. Then you have the Nintendo Switch 2 camera, basically a webcam compatible with the GameChat service, but also with any games that might use camera features. You may also want a microSD Express card to provide additional storage for your games.Where can I buy one?If you haven’t pre-ordered, you may have to be patient and shop around. Some of the larger retailers including Amazon, Argos, Currys and John Lewis are saying they may have a few in stock today and it’s worth trying Nintendo’s online store. Be extremely wary of buying from private sellers on eBay or similar sites – there will be a lot of con artists out there. Remember when people found their PlayStation 5 deliveries were instead full of bags of rice?
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  • Major data broker hack impacts 364,000 individuals’ data

    Published
    June 5, 2025 10:00am EDT close Don’t be so quick to click that Google calendar invite. It could be a hacker’s trap Cybercriminals are sending fake meeting invitations that seem legitimate. NEWYou can now listen to Fox News articles!
    Americans’ personal data is now spread across more digital platforms than ever. From online shopping habits to fitness tracking logs, personal information ends up in hundreds of company databases. While most people worry about social media leaks or email hacks, a far less visible threat comes from data brokers.I still find it hard to believe that companies like this are allowed to operate with so little legal scrutiny. These firms trade in personal information without our knowledge or consent. What baffles me even more is that they aren’t serious about protecting the one thing that is central to their business model: data. Just last year, we saw news of a massive data breach at a data broker called National Public Data, which exposed 2.7 billion records. And now another data broker, LexisNexis, a major name in the industry, has reported a significant breach that exposed sensitive information from more than 364,000 people. A hacker at workLexisNexis breach went undetected for months after holiday hackLexisNexis filed a notice with the Maine attorney general revealing that a hacker accessed consumer data through a third-party software development platform. The breach happened on Dec. 25, 2024, but the company only discovered it months later. LexisNexis was alerted on April 1, 2025, by an unnamed individual who claimed to have found sensitive files. It remains unclear whether this person was responsible for the breach or merely came across the exposed data.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSA spokesperson for LexisNexis confirmed that the hacker gained access to the company’s GitHub account. This is a platform commonly used by developers to store and collaborate on code. Security guidelines repeatedly warn against storing sensitive information in such repositories; however, mistakes such as exposed access tokens and personal data files continue to occur.The stolen data varies from person to person but includes full names, birthdates, phone numbers, mailing and email addresses, Social Security numbers and driver's license numbers. LexisNexis has not confirmed whether it received any ransom demand or had further contact with the attacker. An individual working on their laptopWhy the LexisNexis hack is a bigger threat than you realizeLexisNexis isn’t a household name for most people, but it plays a major role in how personal data is harvested and used behind the scenes. The company pulls information from a wide range of sources, compiling detailed profiles that help other businesses assess risk and detect fraud. Its clients include banks, insurance companies and government agencies.In 2023, the New York Times reported that several car manufacturers had been sharing driving data with LexisNexis without notifying vehicle owners. That information was then sold to insurance companies, which used it to adjust premiums based on individual driving behavior. The story made one thing clear. LexisNexis has access to a staggering amount of personal detail, even from people who have never willingly engaged with the company.Law enforcement also uses LexisNexis tools to dig up information on suspects. These systems offer access to phone records, home addresses and other historical data. While such tools might assist in investigations, they also highlight a serious issue. When this much sensitive information is concentrated in one place, it becomes a single point of failure. And as the recent breach shows, that failure is no longer hypothetical. A hacker at work7 expert tips to protect your personal data after a data broker breachKeeping your personal data safe online can feel overwhelming, but a few practical steps can make a big difference in protecting your privacy and reducing your digital footprint. Here are 7 effective ways to take control of your information and keep it out of the wrong hands:1. Remove your data from the internet: The most effective way to take control of your data and avoid data brokers from selling it is to opt for data removal services. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Review privacy settings: Take a few minutes to explore the privacy and security settings on the services you use. For example, limit who can see your social media posts, disable unnecessary location-sharing on your phone and consider turning off ad personalization on accounts like Google and Facebook. Most browsers let you block third-party cookies or clear tracking data. The FTC suggests comparing the privacy notices of different sites and apps and choosing ones that let you opt out of sharing when possible.3. Use privacy-friendly tools: Install browser extensions or plugins that block ads and trackers. You might switch to a more private search enginethat doesn’t log your queries. Consider using a browser’s "incognito" or private mode when you don’t want your history saved, and regularly clear your cookies and cache. Even small habits, like logging out of accounts when not in use or using a password manager, make you less trackable.GET FOX BUSINESS ON THE GO BY CLICKING HERE4. Beware of phishing links and use strong antivirus software: Scammers may try to get access to your financial details and other important data using phishing links. The best way to safeguard yourself from malicious links is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.5. Be cautious with personal data: Think twice before sharing extra details. Don’t fill out online surveys or quizzes that ask for personal or financial information unless you trust the source. Create separate email addresses for sign-ups. Only download apps from official stores and check app permissions.6. Opt out of data broker lists: Many data brokers offer ways to opt out or delete your information, though it can be a tedious process. For example, there are sites like Privacy Rights Clearinghouse or the Whitepages opt-out page that list popular brokers and their opt-out procedures. The FTC’s consumer guide, "Your Guide to Protecting Your Privacy Online," includes tips on opting out of targeted ads and removing yourself from people-search databases. Keep in mind you may have to repeat this every few months.7. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts.Kurt’s key takeawayFor many, the LexisNexis breach may be the first time they realize just how much of their data is in circulation. Unlike a social media platform or a bank, there is no clear customer relationship with a data broker, and that makes it harder to demand transparency. This incident should prompt serious discussion around what kind of oversight is necessary in industries that operate in the shadows. A more informed public and stronger regulation may be the only things standing between personal data and permanent exposure.CLICK HERE TO GET THE FOX NEWS APPShould companies be allowed to sell your personal information without your consent? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
    #major #data #broker #hack #impacts
    Major data broker hack impacts 364,000 individuals’ data
    Published June 5, 2025 10:00am EDT close Don’t be so quick to click that Google calendar invite. It could be a hacker’s trap Cybercriminals are sending fake meeting invitations that seem legitimate. NEWYou can now listen to Fox News articles! Americans’ personal data is now spread across more digital platforms than ever. From online shopping habits to fitness tracking logs, personal information ends up in hundreds of company databases. While most people worry about social media leaks or email hacks, a far less visible threat comes from data brokers.I still find it hard to believe that companies like this are allowed to operate with so little legal scrutiny. These firms trade in personal information without our knowledge or consent. What baffles me even more is that they aren’t serious about protecting the one thing that is central to their business model: data. Just last year, we saw news of a massive data breach at a data broker called National Public Data, which exposed 2.7 billion records. And now another data broker, LexisNexis, a major name in the industry, has reported a significant breach that exposed sensitive information from more than 364,000 people. A hacker at workLexisNexis breach went undetected for months after holiday hackLexisNexis filed a notice with the Maine attorney general revealing that a hacker accessed consumer data through a third-party software development platform. The breach happened on Dec. 25, 2024, but the company only discovered it months later. LexisNexis was alerted on April 1, 2025, by an unnamed individual who claimed to have found sensitive files. It remains unclear whether this person was responsible for the breach or merely came across the exposed data.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSA spokesperson for LexisNexis confirmed that the hacker gained access to the company’s GitHub account. This is a platform commonly used by developers to store and collaborate on code. Security guidelines repeatedly warn against storing sensitive information in such repositories; however, mistakes such as exposed access tokens and personal data files continue to occur.The stolen data varies from person to person but includes full names, birthdates, phone numbers, mailing and email addresses, Social Security numbers and driver's license numbers. LexisNexis has not confirmed whether it received any ransom demand or had further contact with the attacker. An individual working on their laptopWhy the LexisNexis hack is a bigger threat than you realizeLexisNexis isn’t a household name for most people, but it plays a major role in how personal data is harvested and used behind the scenes. The company pulls information from a wide range of sources, compiling detailed profiles that help other businesses assess risk and detect fraud. Its clients include banks, insurance companies and government agencies.In 2023, the New York Times reported that several car manufacturers had been sharing driving data with LexisNexis without notifying vehicle owners. That information was then sold to insurance companies, which used it to adjust premiums based on individual driving behavior. The story made one thing clear. LexisNexis has access to a staggering amount of personal detail, even from people who have never willingly engaged with the company.Law enforcement also uses LexisNexis tools to dig up information on suspects. These systems offer access to phone records, home addresses and other historical data. While such tools might assist in investigations, they also highlight a serious issue. When this much sensitive information is concentrated in one place, it becomes a single point of failure. And as the recent breach shows, that failure is no longer hypothetical. A hacker at work7 expert tips to protect your personal data after a data broker breachKeeping your personal data safe online can feel overwhelming, but a few practical steps can make a big difference in protecting your privacy and reducing your digital footprint. Here are 7 effective ways to take control of your information and keep it out of the wrong hands:1. Remove your data from the internet: The most effective way to take control of your data and avoid data brokers from selling it is to opt for data removal services. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Review privacy settings: Take a few minutes to explore the privacy and security settings on the services you use. For example, limit who can see your social media posts, disable unnecessary location-sharing on your phone and consider turning off ad personalization on accounts like Google and Facebook. Most browsers let you block third-party cookies or clear tracking data. The FTC suggests comparing the privacy notices of different sites and apps and choosing ones that let you opt out of sharing when possible.3. Use privacy-friendly tools: Install browser extensions or plugins that block ads and trackers. You might switch to a more private search enginethat doesn’t log your queries. Consider using a browser’s "incognito" or private mode when you don’t want your history saved, and regularly clear your cookies and cache. Even small habits, like logging out of accounts when not in use or using a password manager, make you less trackable.GET FOX BUSINESS ON THE GO BY CLICKING HERE4. Beware of phishing links and use strong antivirus software: Scammers may try to get access to your financial details and other important data using phishing links. The best way to safeguard yourself from malicious links is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.5. Be cautious with personal data: Think twice before sharing extra details. Don’t fill out online surveys or quizzes that ask for personal or financial information unless you trust the source. Create separate email addresses for sign-ups. Only download apps from official stores and check app permissions.6. Opt out of data broker lists: Many data brokers offer ways to opt out or delete your information, though it can be a tedious process. For example, there are sites like Privacy Rights Clearinghouse or the Whitepages opt-out page that list popular brokers and their opt-out procedures. The FTC’s consumer guide, "Your Guide to Protecting Your Privacy Online," includes tips on opting out of targeted ads and removing yourself from people-search databases. Keep in mind you may have to repeat this every few months.7. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts.Kurt’s key takeawayFor many, the LexisNexis breach may be the first time they realize just how much of their data is in circulation. Unlike a social media platform or a bank, there is no clear customer relationship with a data broker, and that makes it harder to demand transparency. This incident should prompt serious discussion around what kind of oversight is necessary in industries that operate in the shadows. A more informed public and stronger regulation may be the only things standing between personal data and permanent exposure.CLICK HERE TO GET THE FOX NEWS APPShould companies be allowed to sell your personal information without your consent? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #major #data #broker #hack #impacts
    WWW.FOXNEWS.COM
    Major data broker hack impacts 364,000 individuals’ data
    Published June 5, 2025 10:00am EDT close Don’t be so quick to click that Google calendar invite. It could be a hacker’s trap Cybercriminals are sending fake meeting invitations that seem legitimate. NEWYou can now listen to Fox News articles! Americans’ personal data is now spread across more digital platforms than ever. From online shopping habits to fitness tracking logs, personal information ends up in hundreds of company databases. While most people worry about social media leaks or email hacks, a far less visible threat comes from data brokers.I still find it hard to believe that companies like this are allowed to operate with so little legal scrutiny. These firms trade in personal information without our knowledge or consent. What baffles me even more is that they aren’t serious about protecting the one thing that is central to their business model: data. Just last year, we saw news of a massive data breach at a data broker called National Public Data, which exposed 2.7 billion records. And now another data broker, LexisNexis, a major name in the industry, has reported a significant breach that exposed sensitive information from more than 364,000 people. A hacker at work (Kurt "CyberGuy" Knutsson)LexisNexis breach went undetected for months after holiday hackLexisNexis filed a notice with the Maine attorney general revealing that a hacker accessed consumer data through a third-party software development platform. The breach happened on Dec. 25, 2024, but the company only discovered it months later. LexisNexis was alerted on April 1, 2025, by an unnamed individual who claimed to have found sensitive files. It remains unclear whether this person was responsible for the breach or merely came across the exposed data.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSA spokesperson for LexisNexis confirmed that the hacker gained access to the company’s GitHub account. This is a platform commonly used by developers to store and collaborate on code. Security guidelines repeatedly warn against storing sensitive information in such repositories; however, mistakes such as exposed access tokens and personal data files continue to occur.The stolen data varies from person to person but includes full names, birthdates, phone numbers, mailing and email addresses, Social Security numbers and driver's license numbers. LexisNexis has not confirmed whether it received any ransom demand or had further contact with the attacker. An individual working on their laptop (Kurt "CyberGuy" Knutsson)Why the LexisNexis hack is a bigger threat than you realizeLexisNexis isn’t a household name for most people, but it plays a major role in how personal data is harvested and used behind the scenes. The company pulls information from a wide range of sources, compiling detailed profiles that help other businesses assess risk and detect fraud. Its clients include banks, insurance companies and government agencies.In 2023, the New York Times reported that several car manufacturers had been sharing driving data with LexisNexis without notifying vehicle owners. That information was then sold to insurance companies, which used it to adjust premiums based on individual driving behavior. The story made one thing clear. LexisNexis has access to a staggering amount of personal detail, even from people who have never willingly engaged with the company.Law enforcement also uses LexisNexis tools to dig up information on suspects. These systems offer access to phone records, home addresses and other historical data. While such tools might assist in investigations, they also highlight a serious issue. When this much sensitive information is concentrated in one place, it becomes a single point of failure. And as the recent breach shows, that failure is no longer hypothetical. A hacker at work (Kurt "CyberGuy" Knutsson)7 expert tips to protect your personal data after a data broker breachKeeping your personal data safe online can feel overwhelming, but a few practical steps can make a big difference in protecting your privacy and reducing your digital footprint. Here are 7 effective ways to take control of your information and keep it out of the wrong hands:1. Remove your data from the internet: The most effective way to take control of your data and avoid data brokers from selling it is to opt for data removal services. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Review privacy settings: Take a few minutes to explore the privacy and security settings on the services you use. For example, limit who can see your social media posts, disable unnecessary location-sharing on your phone and consider turning off ad personalization on accounts like Google and Facebook. Most browsers let you block third-party cookies or clear tracking data. The FTC suggests comparing the privacy notices of different sites and apps and choosing ones that let you opt out of sharing when possible.3. Use privacy-friendly tools: Install browser extensions or plugins that block ads and trackers (such as uBlock Origin or Privacy Badger). You might switch to a more private search engine (like DuckDuckGo or Brave) that doesn’t log your queries. Consider using a browser’s "incognito" or private mode when you don’t want your history saved, and regularly clear your cookies and cache. Even small habits, like logging out of accounts when not in use or using a password manager, make you less trackable.GET FOX BUSINESS ON THE GO BY CLICKING HERE4. Beware of phishing links and use strong antivirus software: Scammers may try to get access to your financial details and other important data using phishing links. The best way to safeguard yourself from malicious links is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.5. Be cautious with personal data: Think twice before sharing extra details. Don’t fill out online surveys or quizzes that ask for personal or financial information unless you trust the source. Create separate email addresses for sign-ups (so marketing emails don’t go to your main inbox). Only download apps from official stores and check app permissions.6. Opt out of data broker lists: Many data brokers offer ways to opt out or delete your information, though it can be a tedious process. For example, there are sites like Privacy Rights Clearinghouse or the Whitepages opt-out page that list popular brokers and their opt-out procedures. The FTC’s consumer guide, "Your Guide to Protecting Your Privacy Online," includes tips on opting out of targeted ads and removing yourself from people-search databases. Keep in mind you may have to repeat this every few months.7. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts.Kurt’s key takeawayFor many, the LexisNexis breach may be the first time they realize just how much of their data is in circulation. Unlike a social media platform or a bank, there is no clear customer relationship with a data broker, and that makes it harder to demand transparency. This incident should prompt serious discussion around what kind of oversight is necessary in industries that operate in the shadows. A more informed public and stronger regulation may be the only things standing between personal data and permanent exposure.CLICK HERE TO GET THE FOX NEWS APPShould companies be allowed to sell your personal information without your consent? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
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  • Adidas data breach reveals customer info in vendor attack

    Published
    June 4, 2025 10:00am EDT close Windows bug leaves computer Wi-Fi vulnerable to hackers Kurt "CyberGuy" Knutsson explains how to keep your Windows computer safe and the security risks of online retail giant Temu. NEWYou can now listen to Fox News articles!
    Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing. A hacker at workAdidas confirms vendor breach: Here’s what we knowAdidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled "Data Security Information," the company revealed that a "third-party customer service provider" had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSAdidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft.  An Adidas signWhat Adidas told customers after the breachIn the wake of the breach, Adidas began notifying potentially affected customers directly. The company's email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.Dear customer,We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.What happenedadidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.What information was involvedThe affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.What we are doing Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.What you can doWe are currently unaware of any harmbeing caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.Who you can contactIf you have any questions, then please contact our Customer Service team at  apologise for any inconvenience caused by this incident.adidas TeamWhat Adidas hasn’t said about the vendor hackDespite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company's current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, "We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident."GET FOX BUSINESS ON THE GO BY CLICKING HERE An Adidas shoe6 critical steps to take after the Adidas data breachIf you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:1. Scrub your data from the internet using a personal data removal service: The more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.Kurt’s key takeawayThe Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.CLICK HERE TO GET THE FOX NEWS APPShould retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
    #adidas #data #breach #reveals #customer
    Adidas data breach reveals customer info in vendor attack
    Published June 4, 2025 10:00am EDT close Windows bug leaves computer Wi-Fi vulnerable to hackers Kurt "CyberGuy" Knutsson explains how to keep your Windows computer safe and the security risks of online retail giant Temu. NEWYou can now listen to Fox News articles! Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing. A hacker at workAdidas confirms vendor breach: Here’s what we knowAdidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled "Data Security Information," the company revealed that a "third-party customer service provider" had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSAdidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft.  An Adidas signWhat Adidas told customers after the breachIn the wake of the breach, Adidas began notifying potentially affected customers directly. The company's email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.Dear customer,We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.What happenedadidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.What information was involvedThe affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.What we are doing Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.What you can doWe are currently unaware of any harmbeing caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.Who you can contactIf you have any questions, then please contact our Customer Service team at  apologise for any inconvenience caused by this incident.adidas TeamWhat Adidas hasn’t said about the vendor hackDespite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company's current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, "We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident."GET FOX BUSINESS ON THE GO BY CLICKING HERE An Adidas shoe6 critical steps to take after the Adidas data breachIf you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:1. Scrub your data from the internet using a personal data removal service: The more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.Kurt’s key takeawayThe Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.CLICK HERE TO GET THE FOX NEWS APPShould retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #adidas #data #breach #reveals #customer
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    Adidas data breach reveals customer info in vendor attack
    Published June 4, 2025 10:00am EDT close Windows bug leaves computer Wi-Fi vulnerable to hackers Kurt "CyberGuy" Knutsson explains how to keep your Windows computer safe and the security risks of online retail giant Temu. NEWYou can now listen to Fox News articles! Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing. A hacker at work (Kurt "CyberGuy" Knutsson)Adidas confirms vendor breach: Here’s what we knowAdidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled "Data Security Information," the company revealed that a "third-party customer service provider" had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSAdidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft.  An Adidas sign (Kurt "CyberGuy" Knutsson)What Adidas told customers after the breachIn the wake of the breach, Adidas began notifying potentially affected customers directly. The company's email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.Dear customer,We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.What happenedadidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.What information was involvedThe affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.What we are doing Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.What you can doWe are currently unaware of any harm (such as identity theft or fraud) being caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.Who you can contactIf you have any questions, then please contact our Customer Service team at https://www.adidas.com/us/helpWe apologise for any inconvenience caused by this incident.adidas TeamWhat Adidas hasn’t said about the vendor hackDespite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company's current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, "We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident."GET FOX BUSINESS ON THE GO BY CLICKING HERE An Adidas shoe (Kurt "CyberGuy" Knutsson)6 critical steps to take after the Adidas data breachIf you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:1. Scrub your data from the internet using a personal data removal service: The more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.Kurt’s key takeawayThe Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.CLICK HERE TO GET THE FOX NEWS APPShould retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
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  • Nobody understands gambling, especially in video games

    In 2025, it’s very difficult not to see gambling advertised everywhere. It’s on billboards and sports broadcasts. It’s on podcasts and printed on the turnbuckle of AEW’s pay-per-view shows. And it’s on app stores, where you can find the FanDuel and DraftKings sportsbooks, alongside glitzy digital slot machines. These apps all have the highest age ratings possible on Apple’s App Store and Google Play. But earlier this year, a different kind of app nearly disappeared from the Play Store entirely.Luck Be A Landlord is a roguelite deckbuilder from solo developer Dan DiIorio. DiIorio got word from Google in January 2025 that Luck Be A Landlord was about to be pulled, globally, because DiIorio had not disclosed the game’s “gambling themes” in its rating.In Luck Be a Landlord, the player takes spins on a pixel art slot machine to earn coins to pay their ever-increasing rent — a nightmare gamification of our day-to-day grind to remain housed. On app stores, it’s a one-time purchase of and it’s on Steam. On the Play Store page, developer Dan DiIorio notes, “This game does not contain any real-world currency gambling or microtransactions.”And it doesn’t. But for Google, that didn’t matter. First, the game was removed from the storefront in a slew of countries that have strict gambling laws. Then, at the beginning of 2025, Google told Dilorio that Luck Be A Landlord would be pulled globally because of its rating discrepancy, as it “does not take into account references to gambling”.DiIorio had gone through this song and dance before — previously, when the game was blocked, he would send back a message saying “hey, the game doesn’t have gambling,” and then Google would send back a screenshot of the game and assert that, in fact, it had.DiIorio didn’t agree, but this time they decided that the risk of Landlord getting taken down permanently was too great. They’re a solo developer, and Luck Be a Landlord had just had its highest 30-day revenue since release. So, they filled out the form confirming that Luck Be A Landlord has “gambling themes,” and are currently hoping that this will be the end of it.This is a situation that sucks for an indie dev to be in, and over email DiIorio told Polygon it was “very frustrating.”“I think it can negatively affect indie developers if they fall outside the norm, which indies often do,” they wrote. “It also makes me afraid to explore mechanics like this further. It stifles creativity, and that’s really upsetting.”In late 2024, the hit game Balatro was in a similar position. It had won numerous awards, and made in its first week on mobile platforms. And then overnight, the PEGI ratings board declared that the game deserved an adult rating.The ESRB had already rated it E10+ in the US, noting it has gambling themes. And the game was already out in Europe, making its overnight ratings change a surprise. Publisher PlayStack said the rating was given because Balatro has “prominent gambling imagery and material that instructs about gambling.”Balatro is basically Luck Be A Landlord’s little cousin. Developer LocalThunk was inspired by watching streams of Luck Be A Landlord, and seeing the way DiIorio had implemented deck-building into his slot machine. And like Luck Be A Landlord, Balatro is a one-time purchase, with no microtransactions.But the PEGI board noted that because the game uses poker hands, the skills the player learns in Balatro could translate to real-world poker.In its write-up, GameSpot noted that the same thing happened to a game called Sunshine Shuffle. It was temporarily banned from the Nintendo eShop, and also from the entire country of South Korea. Unlike Balatro, Sunshine Shuffle actually is a poker game, except you’re playing Texas Hold ‘Em — again for no real money — with cute animals.It’s common sense that children shouldn’t be able to access apps that allow them to gamble. But none of these games contain actual gambling — or do they?Where do we draw the line? Is it gambling to play any game that is also played in casinos, like poker or blackjack? Is it gambling to play a game that evokes the aesthetics of a casino, like cards, chips, dice, or slot machines? Is it gambling to wager or earn fictional money?Gaming has always been a lightning rod for controversy. Sex, violence, misogyny, addiction — you name it, video games have been accused of perpetrating or encouraging it. But gambling is gaming’s original sin. And it’s the one we still can’t get a grip on.The original link between gambling and gamingGetty ImagesThe association between video games and gambling all goes back to pinball. Back in the ’30s and ’40s, politicians targeted pinball machines for promoting gambling. Early pinball machines were less skill-based, and some gave cash payouts, so the comparison wasn’t unfair. Famously, mob-hating New York City mayor Fiorello LaGuardia banned pinball in the city, and appeared in a newsreel dumping pinball and slot machines into the Long Island Sound. Pinball machines spent some time relegated to the back rooms of sex shops and dive bars. But after some lobbying, the laws relaxed.By the 1970s, pinball manufacturers were also making video games, and the machines were side-by-side in arcades. Arcade machines, like pinball, took small coin payments, repeatedly, for short rounds of play. The disreputable funk of pinball basically rubbed off onto video games.Ever since video games rocked onto the scene, concerned and sometimes uneducated parties have been asking if they’re dangerous. And in general, studies have shown that they’re not. The same can’t be said about gambling — the practice of putting real money down to bet on an outcome.It’s a golden age for gambling2025 in the USA is a great time for gambling, which has been really profitable for gambling companies — to the tune of billion dollars of revenue in 2023.To put this number in perspective, the American Gaming Association, which is the casino industry’s trade group and has nothing to do with video games, reports that 2022’s gambling revenue was billion. It went up billion in a year.And this increase isn’t just because of sportsbooks, although sports betting is a huge part of it. Online casinos and brick-and-mortar casinos are both earning more, and as a lot of people have pointed out, gambling is being normalized to a pretty disturbing degree.Much like with alcohol, for a small percentage of people, gambling can tip from occasional leisure activity into addiction. The people who are most at risk are, by and large, already vulnerable: researchers at the Yale School of Medicine found that 96% of problem gamblers are also wrestling with other disorders, such as “substance use, impulse-control disorders, mood disorders, and anxiety disorders.”Even if you’re not in that group, there are still good reasons to be wary of gambling. People tend to underestimate their own vulnerability to things they know are dangerous for others. Someone else might bet beyond their means. But I would simply know when to stop.Maybe you do! But being blithely confident about it can make it hard to notice if you do develop a problem. Or if you already have one.Addiction changes the way your brain works. When you’re addicted to something, your participation in it becomes compulsive, at the expense of other interests and responsibilities. Someone might turn to their addiction to self-soothe when depressed or anxious. And speaking of those feelings, people who are depressed and anxious are already more vulnerable to addiction. Given the entire state of the world right now, this predisposition shines an ugly light on the numbers touted by the AGA. Is it good that the industry is reporting billion in additional earnings, when the economy feels so frail, when the stock market is ping ponging through highs and lows daily, when daily expenses are rising? It doesn’t feel good. In 2024, the YouTuber Drew Gooden turned his critical eye to online gambling. One of the main points he makes in his excellent video is that gambling is more accessible than ever. It’s on all our phones, and betting companies are using decades of well-honed app design and behavioral studies to manipulate users to spend and spend.Meanwhile, advertising on podcasts, billboards, TV, radio, and websites – it’s literally everywhere — tells you that this is fun, and you don’t even need to know what you’re doing, and you’re probably one bet away from winning back those losses.Where does Luck Be a Landlord come into this?So, are there gambling themes in Luck Be A Landlord? The game’s slot machine is represented in simple pixel art. You pay one coin to use it, and among the more traditional slot machine symbols are silly ones like a snail that only pays out after 4 spins.When I started playing it, my primary emotion wasn’t necessarily elation at winning coins — it was stress and disbelief when, in the third round of the game, the landlord increased my rent by 100%. What the hell.I don’t doubt that getting better at it would produce dopamine thrills akin to gambling — or playing any video game. But it’s supposed to be difficult, because that’s the joke. If you beat the game you unlock more difficulty modes where, as you keep paying rent, your landlord gets furious, and starts throwing made-up rules at you: previously rare symbols will give you less of a payout, and the very mechanics of the slot machine change.It’s a manifestation of the golden rule of casinos, and all of capitalism writ large: the odds are stacked against you. The house always wins. There is luck involved, to be sure, but because Luck Be A Landlord is a deck-builder, knowing the different ways you can design your slot machine to maximize payouts is a skill! You have some influence over it, unlike a real slot machine. The synergies that I’ve seen high-level players create are completely nuts, and obviously based on a deep understanding of the strategies the game allows.IMAGE: TrampolineTales via PolygonBalatro and Luck Be a Landlord both distance themselves from casino gambling again in the way they treat money. In Landlord, the money you earn is gold coins, not any currency we recognize. And the payouts aren’t actually that big. By the end of the core game, the rent money you’re struggling and scraping to earn… is 777 coins. In the post-game endless mode, payouts can get massive. But the thing is, to get this far, you can’t rely on chance. You have to be very good at Luck Be a Landlord.And in Balatro, the numbers that get big are your points. The actual dollar payments in a round of Balatro are small. These aren’t games about earning wads and wads of cash. So, do these count as “gambling themes”?We’ll come back to that question later. First, I want to talk about a closer analog to what we colloquially consider gambling: loot boxes and gacha games.Random rewards: from Overwatch to the rise of gachaRecently, I did something that I haven’t done in a really long time: I thought about Overwatch. I used to play Overwatch with my friends, and I absolutely made a habit of dropping 20 bucks here or there for a bunch of seasonal loot boxes. This was never a problem behavior for me, but in hindsight, it does sting that over a couple of years, I dropped maybe on cosmetics for a game that now I primarily associate with squandered potential.Loot boxes grew out of free-to-play mobile games, where they’re the primary method of monetization. In something like Overwatch, they functioned as a way to earn additional revenue in an ongoing game, once the player had already dropped 40 bucks to buy it.More often than not, loot boxes are a random selection of skins and other cosmetics, but games like Star Wars: Battlefront 2 were famously criticized for launching with loot crates that essentially made it pay-to-win – if you bought enough of them and got lucky.It’s not unprecedented to associate loot boxes with gambling. A 2021 study published in Addictive Behaviors showed that players who self-reported as problem gamblers also tended to spend more on loot boxes, and another study done in the UK found a similar correlation with young adults.While Overwatch certainly wasn’t the first game to feature cosmetic loot boxes or microtransactions, it’s a reference point for me, and it also got attention worldwide. In 2018, Overwatch was investigated by the Belgian Gaming Commission, which found it “in violation of gambling legislation” alongside FIFA 18 and Counter-Strike: Global Offensive. Belgium’s response was to ban the sale of loot boxes without a gambling license. Having a paid random rewards mechanic in a game is a criminal offense there. But not really. A 2023 study showed that 82% of iPhone games sold on the App Store in Belgium still use random paid monetization, as do around 80% of games that are rated 12+. The ban wasn’t effectively enforced, if at all, and the study recommends that a blanket ban wouldn’t actually be a practical solution anyway.Overwatch was rated T for Teen by the ESRB, and 12 by PEGI. When it first came out, its loot boxes were divisive. Since the mechanic came from F2P mobile games, which are often seen as predatory, people balked at seeing it in a big action game from a multi-million dollar publisher.At the time, the rebuttal was, “Well, at least it’s just cosmetics.” Nobody needs to buy loot boxes to be good at Overwatch.A lot has changed since 2016. Now we have a deeper understanding of how these mechanics are designed to manipulate players, even if they don’t affect gameplay. But also, they’ve been normalized. While there will always be people expressing disappointment when a AAA game has a paid random loot mechanic, it is no longer shocking.And if anything, these mechanics have only become more prevalent, thanks to the growth of gacha games. Gacha is short for “gachapon,” the Japanese capsule machines where you pay to receive one of a selection of random toys. Getty ImagesIn gacha games, players pay — not necessarily real money, but we’ll get to that — for a chance to get something. Maybe it’s a character, or a special weapon, or some gear — it depends on the game. Whatever it is, within that context, it’s desirable — and unlike the cosmetics of Overwatch, gacha pulls often do impact the gameplay.For example, in Infinity Nikki, you can pull for clothing items in these limited-time events. You have a chance to get pieces of a five-star outfit. But you also might pull one of a set of four-star items, or a permanent three-star piece. Of course, if you want all ten pieces of the five-star outfit, you have to do multiple pulls, each costing a handful of limited resources that you can earn in-game or purchase with money.Gacha was a fixture of mobile gaming for a long time, but in recent years, we’ve seen it go AAA, and global. MiHoYo’s Genshin Impact did a lot of that work when it came out worldwide on consoles and PC alongside its mobile release. Genshin and its successors are massive AAA games of a scale that, for your Nintendos and Ubisofts, would necessitate selling a bajillion copies to be a success. And they’re free.Genshin is an action game, whose playstyle changes depending on what character you’re playing — characters you get from gacha pulls, of course. In Zenless Zone Zero, the characters you can pull have different combo patterns, do different kinds of damage, and just feel different to play. And whereas in an early mobile gacha game like Love Nikki Dress UP! Queen the world was rudimentary, its modern descendant Infinity Nikki is, like Genshin, Breath of the Wild-esque. It is a massive open world, with collectibles and physics puzzles, platforming challenges, and a surprisingly involved storyline. Genshin Impact was the subject of an interesting study where researchers asked young adults in Hong Kong to self-report on their gacha spending habits. They found that, like with gambling, players who are not feeling good tend to spend more. “Young adult gacha gamers experiencing greater stress and anxiety tend to spend more on gacha purchases, have more motives for gacha purchases, and participate in more gambling activities,” they wrote. “This group is at a particularly higher risk of becoming problem gamblers.”One thing that is important to note is that Genshin Impact came out in 2020. The study was self-reported, and it was done during the early stages of the COVID-19 pandemic. It was a time when people were experiencing a lot of stress, and also fewer options to relieve that stress. We were all stuck inside gaming.But the fact that stress can make people more likely to spend money on gacha shows that while the gacha model isn’t necessarily harmful to everyone, it is exploitative to everyone. Since I started writing this story, another self-reported study came out in Japan, where 18.8% of people in their 20s say they’ve spent money on gacha rather than on things like food or rent.Following Genshin Impact’s release, MiHoYo put out Honkai: Star Rail and Zenless Zone Zero. All are shiny, big-budget games that are free to play, but dangle the lure of making just one purchase in front of the player. Maybe you could drop five bucks on a handful of in-game currency to get one more pull. Or maybe just this month you’ll get the second tier of rewards on the game’s equivalent of a Battle Pass. The game is free, after all — but haven’t you enjoyed at least ten dollars’ worth of gameplay? Image: HoyoverseI spent most of my December throwing myself into Infinity Nikki. I had been so stressed, and the game was so soothing. I logged in daily to fulfill my daily wishes and earn my XP, diamonds, Threads of Purity, and bling. I accumulated massive amounts of resources. I haven’t spent money on the game. I’m trying not to, and so far, it’s been pretty easy. I’ve been super happy with how much stuff I can get for free, and how much I can do! I actually feel really good about that — which is what I said to my boyfriend, and he replied, “Yeah, that’s the point. That’s how they get you.”And he’s right. Currently, Infinity Nikki players are embroiled in a war with developer Infold, after Infold introduced yet another currency type with deep ties to Nikki’s gacha system. Every one of these gacha games has its own tangled system of overlapping currencies. Some can only be used on gacha pulls. Some can only be used to upgrade items. Many of them can be purchased with human money.Image: InFold Games/Papergames via PolygonAll of this adds up. According to Sensor Towers’ data, Genshin Impact earned over 36 million dollars on mobile alone in a single month of 2024. I don’t know what Dan DiIorio’s peak monthly revenue for Luck Be A Landlord was, but I’m pretty sure it wasn’t that.A lot of the spending guardrails we see in games like these are actually the result of regulations in other territories, especially China, where gacha has been a big deal for a lot longer. For example, gacha games have a daily limit on loot boxes, with the number clearly displayed, and a system collectively called “pity,” where getting the banner item is guaranteed after a certain number of pulls. Lastly, developers have to be clear about what the odds are. When I log in to spend the Revelation Crystals I’ve spent weeks hoarding in my F2P Infinity Nikki experience, I know that I have a 1.5% chance of pulling a 5-star piece, and that the odds can go up to 6.06%, and that I am guaranteed to get one within 20 pulls, because of the pity system.So, these odds are awful. But it is not as merciless as sitting down at a Vegas slot machine, an experience best described as “oh… that’s it?”There’s not a huge philosophical difference between buying a pack of loot boxes in Overwatch, a pull in Genshin Impact, or even a booster of Pokémon cards. You put in money, you get back randomized stuff that may or may not be what you want. In the dictionary definition, it’s a gamble. But unlike the slot machine, it’s not like you’re trying to win money by doing it, unless you’re selling those Pokémon cards, which is a topic for another time.But since even a game where you don’t get anything, like Balatro or Luck Be A Landlord, can come under fire for promoting gambling to kids, it would seem appropriate for app stores and ratings boards to take a similarly hardline stance with gacha.Instead, all these games are rated T for Teen by the ESRB, and PEGI 12 in the EU.The ESRB ratings for these games note that they contain in-game purchases, including random items. Honkai: Star Rail’s rating specifically calls out a slot machine mechanic, where players spend tokens to win a prize. But other than calling out Honkai’s slot machine, app stores are not slapping Genshin or Nikki with an 18+ rating. Meanwhile, Balatro had a PEGI rating of 18 until a successful appeal in February 2025, and Luck Be a Landlord is still 17+ on Apple’s App Store.Nobody knows what they’re doingWhen I started researching this piece, I felt very strongly that it was absurd that Luck Be A Landlord and Balatro had age ratings this high.I still believe that the way both devs have been treated by ratings boards is bad. Threatening an indie dev with a significant loss of income by pulling their game is bad, not giving them a way to defend themself or help them understand why it’s happening is even worse. It’s an extension of the general way that too-big-to-fail companies like Google treat all their customers.DiIorio told me that while it felt like a human being had at least looked at Luck Be A Landlord to make the determination that it contained gambling themes, the emails he was getting were automatic, and he doesn’t have a contact at Google to ask why this happened or how he can avoid it in the future — an experience that will be familiar to anyone who has ever needed Google support. But what’s changed for me is that I’m not actually sure anymore that games that don’t have gambling should be completely let off the hook for evoking gambling.Exposing teens to simulated gambling without financial stakes could spark an interest in the real thing later on, according to a study in the International Journal of Environmental Research and Public Health. It’s the same reason you can’t mosey down to the drug store to buy candy cigarettes. Multiple studies were done that showed kids who ate candy cigarettes were more likely to take up smokingSo while I still think rating something like Balatro 18+ is nuts, I also think that describing it appropriately might be reasonable. As a game, it’s completely divorced from literally any kind of play you would find in a casino — but I can see the concern that the thrill of flashy numbers and the shiny cards might encourage young players to try their hand at poker in a real casino, where a real house can take their money.Maybe what’s more important than doling out high age ratings is helping people think about how media can affect us. In the same way that, when I was 12 and obsessed with The Matrix, my parents gently made sure that I knew that none of the violence was real and you can’t actually cartwheel through a hail of bullets in real life. Thanks, mom and dad!But that’s an answer that’s a lot more abstract and difficult to implement than a big red 18+ banner. When it comes to gacha, I think we’re even less equipped to talk about these game mechanics, and I’m certain they’re not being age-rated appropriately. On the one hand, like I said earlier, gacha exploits the player’s desire for stuff that they are heavily manipulated to buy with real money. On the other hand, I think it’s worth acknowledging that there is a difference between gacha and casino gambling.Problem gamblers aren’t satisfied by winning — the thing they’re addicted to is playing, and the risk that comes with it. In gacha games, players do report satisfaction when they achieve the prize they set out to get. And yes, in the game’s next season, the developer will be dangling a shiny new prize in front of them with the goal of starting the cycle over. But I think it’s fair to make the distinction, while still being highly critical of the model.And right now, there is close to no incentive for app stores to crack down on gacha in any way. They get a cut of in-app purchases. Back in 2023, miHoYo tried a couple of times to set up payment systems that circumvented Apple’s 30% cut of in-app spending. Both times, it was thwarted by Apple, whose App Store generated trillion in developer billings and sales in 2022.According to Apple itself, 90% of that money did not include any commission to Apple. Fortunately for Apple, ten percent of a trillion dollars is still one hundred billion dollars, which I would also like to have in my bank account. Apple has zero reason to curb spending on games that have been earning millions of dollars every month for years.And despite the popularity of Luck Be A Landlord and Balatro’s massive App Store success, these games will never be as lucrative. They’re one-time purchases, and they don’t have microtransactions. To add insult to injury, like most popular games, Luck Be A Landlord has a lot of clones. And from what I can tell, it doesn’t look like any of them have been made to indicate that their games contain the dreaded “gambling themes” that Google was so worried about in Landlord.In particular, a game called SpinCraft: Roguelike from Sneaky Panda Games raised million in seed funding for “inventing the Luck-Puzzler genre,” which it introduced in 2022, while Luck Be A Landlord went into early access in 2021.It’s free-to-play, has ads and in-app purchases, looks like Fisher Price made a slot machine, and it’s rated E for everyone, with no mention of gambling imagery in its rating. I reached out to the developers to ask if they had also been contacted by the Play Store to disclose that their game has gambling themes, but I haven’t heard back.Borrowing mechanics in games is as old as time, and it’s something I in no way want to imply shouldn’t happen because copyright is the killer of invention — but I think we can all agree that the system is broken.There is no consistency in how games with random chance are treated. We still do not know how to talk about gambling, or gambling themes, and at the end of the day, the results of this are the same: the house always wins.See More:
    #nobody #understands #gambling #especially #video
    Nobody understands gambling, especially in video games
    In 2025, it’s very difficult not to see gambling advertised everywhere. It’s on billboards and sports broadcasts. It’s on podcasts and printed on the turnbuckle of AEW’s pay-per-view shows. And it’s on app stores, where you can find the FanDuel and DraftKings sportsbooks, alongside glitzy digital slot machines. These apps all have the highest age ratings possible on Apple’s App Store and Google Play. But earlier this year, a different kind of app nearly disappeared from the Play Store entirely.Luck Be A Landlord is a roguelite deckbuilder from solo developer Dan DiIorio. DiIorio got word from Google in January 2025 that Luck Be A Landlord was about to be pulled, globally, because DiIorio had not disclosed the game’s “gambling themes” in its rating.In Luck Be a Landlord, the player takes spins on a pixel art slot machine to earn coins to pay their ever-increasing rent — a nightmare gamification of our day-to-day grind to remain housed. On app stores, it’s a one-time purchase of and it’s on Steam. On the Play Store page, developer Dan DiIorio notes, “This game does not contain any real-world currency gambling or microtransactions.”And it doesn’t. But for Google, that didn’t matter. First, the game was removed from the storefront in a slew of countries that have strict gambling laws. Then, at the beginning of 2025, Google told Dilorio that Luck Be A Landlord would be pulled globally because of its rating discrepancy, as it “does not take into account references to gambling”.DiIorio had gone through this song and dance before — previously, when the game was blocked, he would send back a message saying “hey, the game doesn’t have gambling,” and then Google would send back a screenshot of the game and assert that, in fact, it had.DiIorio didn’t agree, but this time they decided that the risk of Landlord getting taken down permanently was too great. They’re a solo developer, and Luck Be a Landlord had just had its highest 30-day revenue since release. So, they filled out the form confirming that Luck Be A Landlord has “gambling themes,” and are currently hoping that this will be the end of it.This is a situation that sucks for an indie dev to be in, and over email DiIorio told Polygon it was “very frustrating.”“I think it can negatively affect indie developers if they fall outside the norm, which indies often do,” they wrote. “It also makes me afraid to explore mechanics like this further. It stifles creativity, and that’s really upsetting.”In late 2024, the hit game Balatro was in a similar position. It had won numerous awards, and made in its first week on mobile platforms. And then overnight, the PEGI ratings board declared that the game deserved an adult rating.The ESRB had already rated it E10+ in the US, noting it has gambling themes. And the game was already out in Europe, making its overnight ratings change a surprise. Publisher PlayStack said the rating was given because Balatro has “prominent gambling imagery and material that instructs about gambling.”Balatro is basically Luck Be A Landlord’s little cousin. Developer LocalThunk was inspired by watching streams of Luck Be A Landlord, and seeing the way DiIorio had implemented deck-building into his slot machine. And like Luck Be A Landlord, Balatro is a one-time purchase, with no microtransactions.But the PEGI board noted that because the game uses poker hands, the skills the player learns in Balatro could translate to real-world poker.In its write-up, GameSpot noted that the same thing happened to a game called Sunshine Shuffle. It was temporarily banned from the Nintendo eShop, and also from the entire country of South Korea. Unlike Balatro, Sunshine Shuffle actually is a poker game, except you’re playing Texas Hold ‘Em — again for no real money — with cute animals.It’s common sense that children shouldn’t be able to access apps that allow them to gamble. But none of these games contain actual gambling — or do they?Where do we draw the line? Is it gambling to play any game that is also played in casinos, like poker or blackjack? Is it gambling to play a game that evokes the aesthetics of a casino, like cards, chips, dice, or slot machines? Is it gambling to wager or earn fictional money?Gaming has always been a lightning rod for controversy. Sex, violence, misogyny, addiction — you name it, video games have been accused of perpetrating or encouraging it. But gambling is gaming’s original sin. And it’s the one we still can’t get a grip on.The original link between gambling and gamingGetty ImagesThe association between video games and gambling all goes back to pinball. Back in the ’30s and ’40s, politicians targeted pinball machines for promoting gambling. Early pinball machines were less skill-based, and some gave cash payouts, so the comparison wasn’t unfair. Famously, mob-hating New York City mayor Fiorello LaGuardia banned pinball in the city, and appeared in a newsreel dumping pinball and slot machines into the Long Island Sound. Pinball machines spent some time relegated to the back rooms of sex shops and dive bars. But after some lobbying, the laws relaxed.By the 1970s, pinball manufacturers were also making video games, and the machines were side-by-side in arcades. Arcade machines, like pinball, took small coin payments, repeatedly, for short rounds of play. The disreputable funk of pinball basically rubbed off onto video games.Ever since video games rocked onto the scene, concerned and sometimes uneducated parties have been asking if they’re dangerous. And in general, studies have shown that they’re not. The same can’t be said about gambling — the practice of putting real money down to bet on an outcome.It’s a golden age for gambling2025 in the USA is a great time for gambling, which has been really profitable for gambling companies — to the tune of billion dollars of revenue in 2023.To put this number in perspective, the American Gaming Association, which is the casino industry’s trade group and has nothing to do with video games, reports that 2022’s gambling revenue was billion. It went up billion in a year.And this increase isn’t just because of sportsbooks, although sports betting is a huge part of it. Online casinos and brick-and-mortar casinos are both earning more, and as a lot of people have pointed out, gambling is being normalized to a pretty disturbing degree.Much like with alcohol, for a small percentage of people, gambling can tip from occasional leisure activity into addiction. The people who are most at risk are, by and large, already vulnerable: researchers at the Yale School of Medicine found that 96% of problem gamblers are also wrestling with other disorders, such as “substance use, impulse-control disorders, mood disorders, and anxiety disorders.”Even if you’re not in that group, there are still good reasons to be wary of gambling. People tend to underestimate their own vulnerability to things they know are dangerous for others. Someone else might bet beyond their means. But I would simply know when to stop.Maybe you do! But being blithely confident about it can make it hard to notice if you do develop a problem. Or if you already have one.Addiction changes the way your brain works. When you’re addicted to something, your participation in it becomes compulsive, at the expense of other interests and responsibilities. Someone might turn to their addiction to self-soothe when depressed or anxious. And speaking of those feelings, people who are depressed and anxious are already more vulnerable to addiction. Given the entire state of the world right now, this predisposition shines an ugly light on the numbers touted by the AGA. Is it good that the industry is reporting billion in additional earnings, when the economy feels so frail, when the stock market is ping ponging through highs and lows daily, when daily expenses are rising? It doesn’t feel good. In 2024, the YouTuber Drew Gooden turned his critical eye to online gambling. One of the main points he makes in his excellent video is that gambling is more accessible than ever. It’s on all our phones, and betting companies are using decades of well-honed app design and behavioral studies to manipulate users to spend and spend.Meanwhile, advertising on podcasts, billboards, TV, radio, and websites – it’s literally everywhere — tells you that this is fun, and you don’t even need to know what you’re doing, and you’re probably one bet away from winning back those losses.Where does Luck Be a Landlord come into this?So, are there gambling themes in Luck Be A Landlord? The game’s slot machine is represented in simple pixel art. You pay one coin to use it, and among the more traditional slot machine symbols are silly ones like a snail that only pays out after 4 spins.When I started playing it, my primary emotion wasn’t necessarily elation at winning coins — it was stress and disbelief when, in the third round of the game, the landlord increased my rent by 100%. What the hell.I don’t doubt that getting better at it would produce dopamine thrills akin to gambling — or playing any video game. But it’s supposed to be difficult, because that’s the joke. If you beat the game you unlock more difficulty modes where, as you keep paying rent, your landlord gets furious, and starts throwing made-up rules at you: previously rare symbols will give you less of a payout, and the very mechanics of the slot machine change.It’s a manifestation of the golden rule of casinos, and all of capitalism writ large: the odds are stacked against you. The house always wins. There is luck involved, to be sure, but because Luck Be A Landlord is a deck-builder, knowing the different ways you can design your slot machine to maximize payouts is a skill! You have some influence over it, unlike a real slot machine. The synergies that I’ve seen high-level players create are completely nuts, and obviously based on a deep understanding of the strategies the game allows.IMAGE: TrampolineTales via PolygonBalatro and Luck Be a Landlord both distance themselves from casino gambling again in the way they treat money. In Landlord, the money you earn is gold coins, not any currency we recognize. And the payouts aren’t actually that big. By the end of the core game, the rent money you’re struggling and scraping to earn… is 777 coins. In the post-game endless mode, payouts can get massive. But the thing is, to get this far, you can’t rely on chance. You have to be very good at Luck Be a Landlord.And in Balatro, the numbers that get big are your points. The actual dollar payments in a round of Balatro are small. These aren’t games about earning wads and wads of cash. So, do these count as “gambling themes”?We’ll come back to that question later. First, I want to talk about a closer analog to what we colloquially consider gambling: loot boxes and gacha games.Random rewards: from Overwatch to the rise of gachaRecently, I did something that I haven’t done in a really long time: I thought about Overwatch. I used to play Overwatch with my friends, and I absolutely made a habit of dropping 20 bucks here or there for a bunch of seasonal loot boxes. This was never a problem behavior for me, but in hindsight, it does sting that over a couple of years, I dropped maybe on cosmetics for a game that now I primarily associate with squandered potential.Loot boxes grew out of free-to-play mobile games, where they’re the primary method of monetization. In something like Overwatch, they functioned as a way to earn additional revenue in an ongoing game, once the player had already dropped 40 bucks to buy it.More often than not, loot boxes are a random selection of skins and other cosmetics, but games like Star Wars: Battlefront 2 were famously criticized for launching with loot crates that essentially made it pay-to-win – if you bought enough of them and got lucky.It’s not unprecedented to associate loot boxes with gambling. A 2021 study published in Addictive Behaviors showed that players who self-reported as problem gamblers also tended to spend more on loot boxes, and another study done in the UK found a similar correlation with young adults.While Overwatch certainly wasn’t the first game to feature cosmetic loot boxes or microtransactions, it’s a reference point for me, and it also got attention worldwide. In 2018, Overwatch was investigated by the Belgian Gaming Commission, which found it “in violation of gambling legislation” alongside FIFA 18 and Counter-Strike: Global Offensive. Belgium’s response was to ban the sale of loot boxes without a gambling license. Having a paid random rewards mechanic in a game is a criminal offense there. But not really. A 2023 study showed that 82% of iPhone games sold on the App Store in Belgium still use random paid monetization, as do around 80% of games that are rated 12+. The ban wasn’t effectively enforced, if at all, and the study recommends that a blanket ban wouldn’t actually be a practical solution anyway.Overwatch was rated T for Teen by the ESRB, and 12 by PEGI. When it first came out, its loot boxes were divisive. Since the mechanic came from F2P mobile games, which are often seen as predatory, people balked at seeing it in a big action game from a multi-million dollar publisher.At the time, the rebuttal was, “Well, at least it’s just cosmetics.” Nobody needs to buy loot boxes to be good at Overwatch.A lot has changed since 2016. Now we have a deeper understanding of how these mechanics are designed to manipulate players, even if they don’t affect gameplay. But also, they’ve been normalized. While there will always be people expressing disappointment when a AAA game has a paid random loot mechanic, it is no longer shocking.And if anything, these mechanics have only become more prevalent, thanks to the growth of gacha games. Gacha is short for “gachapon,” the Japanese capsule machines where you pay to receive one of a selection of random toys. Getty ImagesIn gacha games, players pay — not necessarily real money, but we’ll get to that — for a chance to get something. Maybe it’s a character, or a special weapon, or some gear — it depends on the game. Whatever it is, within that context, it’s desirable — and unlike the cosmetics of Overwatch, gacha pulls often do impact the gameplay.For example, in Infinity Nikki, you can pull for clothing items in these limited-time events. You have a chance to get pieces of a five-star outfit. But you also might pull one of a set of four-star items, or a permanent three-star piece. Of course, if you want all ten pieces of the five-star outfit, you have to do multiple pulls, each costing a handful of limited resources that you can earn in-game or purchase with money.Gacha was a fixture of mobile gaming for a long time, but in recent years, we’ve seen it go AAA, and global. MiHoYo’s Genshin Impact did a lot of that work when it came out worldwide on consoles and PC alongside its mobile release. Genshin and its successors are massive AAA games of a scale that, for your Nintendos and Ubisofts, would necessitate selling a bajillion copies to be a success. And they’re free.Genshin is an action game, whose playstyle changes depending on what character you’re playing — characters you get from gacha pulls, of course. In Zenless Zone Zero, the characters you can pull have different combo patterns, do different kinds of damage, and just feel different to play. And whereas in an early mobile gacha game like Love Nikki Dress UP! Queen the world was rudimentary, its modern descendant Infinity Nikki is, like Genshin, Breath of the Wild-esque. It is a massive open world, with collectibles and physics puzzles, platforming challenges, and a surprisingly involved storyline. Genshin Impact was the subject of an interesting study where researchers asked young adults in Hong Kong to self-report on their gacha spending habits. They found that, like with gambling, players who are not feeling good tend to spend more. “Young adult gacha gamers experiencing greater stress and anxiety tend to spend more on gacha purchases, have more motives for gacha purchases, and participate in more gambling activities,” they wrote. “This group is at a particularly higher risk of becoming problem gamblers.”One thing that is important to note is that Genshin Impact came out in 2020. The study was self-reported, and it was done during the early stages of the COVID-19 pandemic. It was a time when people were experiencing a lot of stress, and also fewer options to relieve that stress. We were all stuck inside gaming.But the fact that stress can make people more likely to spend money on gacha shows that while the gacha model isn’t necessarily harmful to everyone, it is exploitative to everyone. Since I started writing this story, another self-reported study came out in Japan, where 18.8% of people in their 20s say they’ve spent money on gacha rather than on things like food or rent.Following Genshin Impact’s release, MiHoYo put out Honkai: Star Rail and Zenless Zone Zero. All are shiny, big-budget games that are free to play, but dangle the lure of making just one purchase in front of the player. Maybe you could drop five bucks on a handful of in-game currency to get one more pull. Or maybe just this month you’ll get the second tier of rewards on the game’s equivalent of a Battle Pass. The game is free, after all — but haven’t you enjoyed at least ten dollars’ worth of gameplay? Image: HoyoverseI spent most of my December throwing myself into Infinity Nikki. I had been so stressed, and the game was so soothing. I logged in daily to fulfill my daily wishes and earn my XP, diamonds, Threads of Purity, and bling. I accumulated massive amounts of resources. I haven’t spent money on the game. I’m trying not to, and so far, it’s been pretty easy. I’ve been super happy with how much stuff I can get for free, and how much I can do! I actually feel really good about that — which is what I said to my boyfriend, and he replied, “Yeah, that’s the point. That’s how they get you.”And he’s right. Currently, Infinity Nikki players are embroiled in a war with developer Infold, after Infold introduced yet another currency type with deep ties to Nikki’s gacha system. Every one of these gacha games has its own tangled system of overlapping currencies. Some can only be used on gacha pulls. Some can only be used to upgrade items. Many of them can be purchased with human money.Image: InFold Games/Papergames via PolygonAll of this adds up. According to Sensor Towers’ data, Genshin Impact earned over 36 million dollars on mobile alone in a single month of 2024. I don’t know what Dan DiIorio’s peak monthly revenue for Luck Be A Landlord was, but I’m pretty sure it wasn’t that.A lot of the spending guardrails we see in games like these are actually the result of regulations in other territories, especially China, where gacha has been a big deal for a lot longer. For example, gacha games have a daily limit on loot boxes, with the number clearly displayed, and a system collectively called “pity,” where getting the banner item is guaranteed after a certain number of pulls. Lastly, developers have to be clear about what the odds are. When I log in to spend the Revelation Crystals I’ve spent weeks hoarding in my F2P Infinity Nikki experience, I know that I have a 1.5% chance of pulling a 5-star piece, and that the odds can go up to 6.06%, and that I am guaranteed to get one within 20 pulls, because of the pity system.So, these odds are awful. But it is not as merciless as sitting down at a Vegas slot machine, an experience best described as “oh… that’s it?”There’s not a huge philosophical difference between buying a pack of loot boxes in Overwatch, a pull in Genshin Impact, or even a booster of Pokémon cards. You put in money, you get back randomized stuff that may or may not be what you want. In the dictionary definition, it’s a gamble. But unlike the slot machine, it’s not like you’re trying to win money by doing it, unless you’re selling those Pokémon cards, which is a topic for another time.But since even a game where you don’t get anything, like Balatro or Luck Be A Landlord, can come under fire for promoting gambling to kids, it would seem appropriate for app stores and ratings boards to take a similarly hardline stance with gacha.Instead, all these games are rated T for Teen by the ESRB, and PEGI 12 in the EU.The ESRB ratings for these games note that they contain in-game purchases, including random items. Honkai: Star Rail’s rating specifically calls out a slot machine mechanic, where players spend tokens to win a prize. But other than calling out Honkai’s slot machine, app stores are not slapping Genshin or Nikki with an 18+ rating. Meanwhile, Balatro had a PEGI rating of 18 until a successful appeal in February 2025, and Luck Be a Landlord is still 17+ on Apple’s App Store.Nobody knows what they’re doingWhen I started researching this piece, I felt very strongly that it was absurd that Luck Be A Landlord and Balatro had age ratings this high.I still believe that the way both devs have been treated by ratings boards is bad. Threatening an indie dev with a significant loss of income by pulling their game is bad, not giving them a way to defend themself or help them understand why it’s happening is even worse. It’s an extension of the general way that too-big-to-fail companies like Google treat all their customers.DiIorio told me that while it felt like a human being had at least looked at Luck Be A Landlord to make the determination that it contained gambling themes, the emails he was getting were automatic, and he doesn’t have a contact at Google to ask why this happened or how he can avoid it in the future — an experience that will be familiar to anyone who has ever needed Google support. But what’s changed for me is that I’m not actually sure anymore that games that don’t have gambling should be completely let off the hook for evoking gambling.Exposing teens to simulated gambling without financial stakes could spark an interest in the real thing later on, according to a study in the International Journal of Environmental Research and Public Health. It’s the same reason you can’t mosey down to the drug store to buy candy cigarettes. Multiple studies were done that showed kids who ate candy cigarettes were more likely to take up smokingSo while I still think rating something like Balatro 18+ is nuts, I also think that describing it appropriately might be reasonable. As a game, it’s completely divorced from literally any kind of play you would find in a casino — but I can see the concern that the thrill of flashy numbers and the shiny cards might encourage young players to try their hand at poker in a real casino, where a real house can take their money.Maybe what’s more important than doling out high age ratings is helping people think about how media can affect us. In the same way that, when I was 12 and obsessed with The Matrix, my parents gently made sure that I knew that none of the violence was real and you can’t actually cartwheel through a hail of bullets in real life. Thanks, mom and dad!But that’s an answer that’s a lot more abstract and difficult to implement than a big red 18+ banner. When it comes to gacha, I think we’re even less equipped to talk about these game mechanics, and I’m certain they’re not being age-rated appropriately. On the one hand, like I said earlier, gacha exploits the player’s desire for stuff that they are heavily manipulated to buy with real money. On the other hand, I think it’s worth acknowledging that there is a difference between gacha and casino gambling.Problem gamblers aren’t satisfied by winning — the thing they’re addicted to is playing, and the risk that comes with it. In gacha games, players do report satisfaction when they achieve the prize they set out to get. And yes, in the game’s next season, the developer will be dangling a shiny new prize in front of them with the goal of starting the cycle over. But I think it’s fair to make the distinction, while still being highly critical of the model.And right now, there is close to no incentive for app stores to crack down on gacha in any way. They get a cut of in-app purchases. Back in 2023, miHoYo tried a couple of times to set up payment systems that circumvented Apple’s 30% cut of in-app spending. Both times, it was thwarted by Apple, whose App Store generated trillion in developer billings and sales in 2022.According to Apple itself, 90% of that money did not include any commission to Apple. Fortunately for Apple, ten percent of a trillion dollars is still one hundred billion dollars, which I would also like to have in my bank account. Apple has zero reason to curb spending on games that have been earning millions of dollars every month for years.And despite the popularity of Luck Be A Landlord and Balatro’s massive App Store success, these games will never be as lucrative. They’re one-time purchases, and they don’t have microtransactions. To add insult to injury, like most popular games, Luck Be A Landlord has a lot of clones. And from what I can tell, it doesn’t look like any of them have been made to indicate that their games contain the dreaded “gambling themes” that Google was so worried about in Landlord.In particular, a game called SpinCraft: Roguelike from Sneaky Panda Games raised million in seed funding for “inventing the Luck-Puzzler genre,” which it introduced in 2022, while Luck Be A Landlord went into early access in 2021.It’s free-to-play, has ads and in-app purchases, looks like Fisher Price made a slot machine, and it’s rated E for everyone, with no mention of gambling imagery in its rating. I reached out to the developers to ask if they had also been contacted by the Play Store to disclose that their game has gambling themes, but I haven’t heard back.Borrowing mechanics in games is as old as time, and it’s something I in no way want to imply shouldn’t happen because copyright is the killer of invention — but I think we can all agree that the system is broken.There is no consistency in how games with random chance are treated. We still do not know how to talk about gambling, or gambling themes, and at the end of the day, the results of this are the same: the house always wins.See More: #nobody #understands #gambling #especially #video
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    Nobody understands gambling, especially in video games
    In 2025, it’s very difficult not to see gambling advertised everywhere. It’s on billboards and sports broadcasts. It’s on podcasts and printed on the turnbuckle of AEW’s pay-per-view shows. And it’s on app stores, where you can find the FanDuel and DraftKings sportsbooks, alongside glitzy digital slot machines. These apps all have the highest age ratings possible on Apple’s App Store and Google Play. But earlier this year, a different kind of app nearly disappeared from the Play Store entirely.Luck Be A Landlord is a roguelite deckbuilder from solo developer Dan DiIorio. DiIorio got word from Google in January 2025 that Luck Be A Landlord was about to be pulled, globally, because DiIorio had not disclosed the game’s “gambling themes” in its rating.In Luck Be a Landlord, the player takes spins on a pixel art slot machine to earn coins to pay their ever-increasing rent — a nightmare gamification of our day-to-day grind to remain housed. On app stores, it’s a one-time purchase of $4.99, and it’s $9.99 on Steam. On the Play Store page, developer Dan DiIorio notes, “This game does not contain any real-world currency gambling or microtransactions.”And it doesn’t. But for Google, that didn’t matter. First, the game was removed from the storefront in a slew of countries that have strict gambling laws. Then, at the beginning of 2025, Google told Dilorio that Luck Be A Landlord would be pulled globally because of its rating discrepancy, as it “does not take into account references to gambling (including real or simulated gambling)”.DiIorio had gone through this song and dance before — previously, when the game was blocked, he would send back a message saying “hey, the game doesn’t have gambling,” and then Google would send back a screenshot of the game and assert that, in fact, it had.DiIorio didn’t agree, but this time they decided that the risk of Landlord getting taken down permanently was too great. They’re a solo developer, and Luck Be a Landlord had just had its highest 30-day revenue since release. So, they filled out the form confirming that Luck Be A Landlord has “gambling themes,” and are currently hoping that this will be the end of it.This is a situation that sucks for an indie dev to be in, and over email DiIorio told Polygon it was “very frustrating.”“I think it can negatively affect indie developers if they fall outside the norm, which indies often do,” they wrote. “It also makes me afraid to explore mechanics like this further. It stifles creativity, and that’s really upsetting.”In late 2024, the hit game Balatro was in a similar position. It had won numerous awards, and made $1,000,000 in its first week on mobile platforms. And then overnight, the PEGI ratings board declared that the game deserved an adult rating.The ESRB had already rated it E10+ in the US, noting it has gambling themes. And the game was already out in Europe, making its overnight ratings change a surprise. Publisher PlayStack said the rating was given because Balatro has “prominent gambling imagery and material that instructs about gambling.”Balatro is basically Luck Be A Landlord’s little cousin. Developer LocalThunk was inspired by watching streams of Luck Be A Landlord, and seeing the way DiIorio had implemented deck-building into his slot machine. And like Luck Be A Landlord, Balatro is a one-time purchase, with no microtransactions.But the PEGI board noted that because the game uses poker hands, the skills the player learns in Balatro could translate to real-world poker.In its write-up, GameSpot noted that the same thing happened to a game called Sunshine Shuffle. It was temporarily banned from the Nintendo eShop, and also from the entire country of South Korea. Unlike Balatro, Sunshine Shuffle actually is a poker game, except you’re playing Texas Hold ‘Em — again for no real money — with cute animals (who are bank robbers).It’s common sense that children shouldn’t be able to access apps that allow them to gamble. But none of these games contain actual gambling — or do they?Where do we draw the line? Is it gambling to play any game that is also played in casinos, like poker or blackjack? Is it gambling to play a game that evokes the aesthetics of a casino, like cards, chips, dice, or slot machines? Is it gambling to wager or earn fictional money?Gaming has always been a lightning rod for controversy. Sex, violence, misogyny, addiction — you name it, video games have been accused of perpetrating or encouraging it. But gambling is gaming’s original sin. And it’s the one we still can’t get a grip on.The original link between gambling and gamingGetty ImagesThe association between video games and gambling all goes back to pinball. Back in the ’30s and ’40s, politicians targeted pinball machines for promoting gambling. Early pinball machines were less skill-based (they didn’t have flippers), and some gave cash payouts, so the comparison wasn’t unfair. Famously, mob-hating New York City mayor Fiorello LaGuardia banned pinball in the city, and appeared in a newsreel dumping pinball and slot machines into the Long Island Sound. Pinball machines spent some time relegated to the back rooms of sex shops and dive bars. But after some lobbying, the laws relaxed.By the 1970s, pinball manufacturers were also making video games, and the machines were side-by-side in arcades. Arcade machines, like pinball, took small coin payments, repeatedly, for short rounds of play. The disreputable funk of pinball basically rubbed off onto video games.Ever since video games rocked onto the scene, concerned and sometimes uneducated parties have been asking if they’re dangerous. And in general, studies have shown that they’re not. The same can’t be said about gambling — the practice of putting real money down to bet on an outcome.It’s a golden age for gambling2025 in the USA is a great time for gambling, which has been really profitable for gambling companies — to the tune of $66.5 billion dollars of revenue in 2023.To put this number in perspective, the American Gaming Association, which is the casino industry’s trade group and has nothing to do with video games, reports that 2022’s gambling revenue was $60.5 billion. It went up $6 billion in a year.And this increase isn’t just because of sportsbooks, although sports betting is a huge part of it. Online casinos and brick-and-mortar casinos are both earning more, and as a lot of people have pointed out, gambling is being normalized to a pretty disturbing degree.Much like with alcohol, for a small percentage of people, gambling can tip from occasional leisure activity into addiction. The people who are most at risk are, by and large, already vulnerable: researchers at the Yale School of Medicine found that 96% of problem gamblers are also wrestling with other disorders, such as “substance use, impulse-control disorders, mood disorders, and anxiety disorders.”Even if you’re not in that group, there are still good reasons to be wary of gambling. People tend to underestimate their own vulnerability to things they know are dangerous for others. Someone else might bet beyond their means. But I would simply know when to stop.Maybe you do! But being blithely confident about it can make it hard to notice if you do develop a problem. Or if you already have one.Addiction changes the way your brain works. When you’re addicted to something, your participation in it becomes compulsive, at the expense of other interests and responsibilities. Someone might turn to their addiction to self-soothe when depressed or anxious. And speaking of those feelings, people who are depressed and anxious are already more vulnerable to addiction. Given the entire state of the world right now, this predisposition shines an ugly light on the numbers touted by the AGA. Is it good that the industry is reporting $6 billion in additional earnings, when the economy feels so frail, when the stock market is ping ponging through highs and lows daily, when daily expenses are rising? It doesn’t feel good. In 2024, the YouTuber Drew Gooden turned his critical eye to online gambling. One of the main points he makes in his excellent video is that gambling is more accessible than ever. It’s on all our phones, and betting companies are using decades of well-honed app design and behavioral studies to manipulate users to spend and spend.Meanwhile, advertising on podcasts, billboards, TV, radio, and websites – it’s literally everywhere — tells you that this is fun, and you don’t even need to know what you’re doing, and you’re probably one bet away from winning back those losses.Where does Luck Be a Landlord come into this?So, are there gambling themes in Luck Be A Landlord? The game’s slot machine is represented in simple pixel art. You pay one coin to use it, and among the more traditional slot machine symbols are silly ones like a snail that only pays out after 4 spins.When I started playing it, my primary emotion wasn’t necessarily elation at winning coins — it was stress and disbelief when, in the third round of the game, the landlord increased my rent by 100%. What the hell.I don’t doubt that getting better at it would produce dopamine thrills akin to gambling — or playing any video game. But it’s supposed to be difficult, because that’s the joke. If you beat the game you unlock more difficulty modes where, as you keep paying rent, your landlord gets furious, and starts throwing made-up rules at you: previously rare symbols will give you less of a payout, and the very mechanics of the slot machine change.It’s a manifestation of the golden rule of casinos, and all of capitalism writ large: the odds are stacked against you. The house always wins. There is luck involved, to be sure, but because Luck Be A Landlord is a deck-builder, knowing the different ways you can design your slot machine to maximize payouts is a skill! You have some influence over it, unlike a real slot machine. The synergies that I’ve seen high-level players create are completely nuts, and obviously based on a deep understanding of the strategies the game allows.IMAGE: TrampolineTales via PolygonBalatro and Luck Be a Landlord both distance themselves from casino gambling again in the way they treat money. In Landlord, the money you earn is gold coins, not any currency we recognize. And the payouts aren’t actually that big. By the end of the core game, the rent money you’re struggling and scraping to earn… is 777 coins. In the post-game endless mode, payouts can get massive. But the thing is, to get this far, you can’t rely on chance. You have to be very good at Luck Be a Landlord.And in Balatro, the numbers that get big are your points. The actual dollar payments in a round of Balatro are small. These aren’t games about earning wads and wads of cash. So, do these count as “gambling themes”?We’ll come back to that question later. First, I want to talk about a closer analog to what we colloquially consider gambling: loot boxes and gacha games.Random rewards: from Overwatch to the rise of gachaRecently, I did something that I haven’t done in a really long time: I thought about Overwatch. I used to play Overwatch with my friends, and I absolutely made a habit of dropping 20 bucks here or there for a bunch of seasonal loot boxes. This was never a problem behavior for me, but in hindsight, it does sting that over a couple of years, I dropped maybe $150 on cosmetics for a game that now I primarily associate with squandered potential.Loot boxes grew out of free-to-play mobile games, where they’re the primary method of monetization. In something like Overwatch, they functioned as a way to earn additional revenue in an ongoing game, once the player had already dropped 40 bucks to buy it.More often than not, loot boxes are a random selection of skins and other cosmetics, but games like Star Wars: Battlefront 2 were famously criticized for launching with loot crates that essentially made it pay-to-win – if you bought enough of them and got lucky.It’s not unprecedented to associate loot boxes with gambling. A 2021 study published in Addictive Behaviors showed that players who self-reported as problem gamblers also tended to spend more on loot boxes, and another study done in the UK found a similar correlation with young adults.While Overwatch certainly wasn’t the first game to feature cosmetic loot boxes or microtransactions, it’s a reference point for me, and it also got attention worldwide. In 2018, Overwatch was investigated by the Belgian Gaming Commission, which found it “in violation of gambling legislation” alongside FIFA 18 and Counter-Strike: Global Offensive. Belgium’s response was to ban the sale of loot boxes without a gambling license. Having a paid random rewards mechanic in a game is a criminal offense there. But not really. A 2023 study showed that 82% of iPhone games sold on the App Store in Belgium still use random paid monetization, as do around 80% of games that are rated 12+. The ban wasn’t effectively enforced, if at all, and the study recommends that a blanket ban wouldn’t actually be a practical solution anyway.Overwatch was rated T for Teen by the ESRB, and 12 by PEGI. When it first came out, its loot boxes were divisive. Since the mechanic came from F2P mobile games, which are often seen as predatory, people balked at seeing it in a big action game from a multi-million dollar publisher.At the time, the rebuttal was, “Well, at least it’s just cosmetics.” Nobody needs to buy loot boxes to be good at Overwatch.A lot has changed since 2016. Now we have a deeper understanding of how these mechanics are designed to manipulate players, even if they don’t affect gameplay. But also, they’ve been normalized. While there will always be people expressing disappointment when a AAA game has a paid random loot mechanic, it is no longer shocking.And if anything, these mechanics have only become more prevalent, thanks to the growth of gacha games. Gacha is short for “gachapon,” the Japanese capsule machines where you pay to receive one of a selection of random toys. Getty ImagesIn gacha games, players pay — not necessarily real money, but we’ll get to that — for a chance to get something. Maybe it’s a character, or a special weapon, or some gear — it depends on the game. Whatever it is, within that context, it’s desirable — and unlike the cosmetics of Overwatch, gacha pulls often do impact the gameplay.For example, in Infinity Nikki, you can pull for clothing items in these limited-time events. You have a chance to get pieces of a five-star outfit. But you also might pull one of a set of four-star items, or a permanent three-star piece. Of course, if you want all ten pieces of the five-star outfit, you have to do multiple pulls, each costing a handful of limited resources that you can earn in-game or purchase with money.Gacha was a fixture of mobile gaming for a long time, but in recent years, we’ve seen it go AAA, and global. MiHoYo’s Genshin Impact did a lot of that work when it came out worldwide on consoles and PC alongside its mobile release. Genshin and its successors are massive AAA games of a scale that, for your Nintendos and Ubisofts, would necessitate selling a bajillion copies to be a success. And they’re free.Genshin is an action game, whose playstyle changes depending on what character you’re playing — characters you get from gacha pulls, of course. In Zenless Zone Zero, the characters you can pull have different combo patterns, do different kinds of damage, and just feel different to play. And whereas in an early mobile gacha game like Love Nikki Dress UP! Queen the world was rudimentary, its modern descendant Infinity Nikki is, like Genshin, Breath of the Wild-esque. It is a massive open world, with collectibles and physics puzzles, platforming challenges, and a surprisingly involved storyline. Genshin Impact was the subject of an interesting study where researchers asked young adults in Hong Kong to self-report on their gacha spending habits. They found that, like with gambling, players who are not feeling good tend to spend more. “Young adult gacha gamers experiencing greater stress and anxiety tend to spend more on gacha purchases, have more motives for gacha purchases, and participate in more gambling activities,” they wrote. “This group is at a particularly higher risk of becoming problem gamblers.”One thing that is important to note is that Genshin Impact came out in 2020. The study was self-reported, and it was done during the early stages of the COVID-19 pandemic. It was a time when people were experiencing a lot of stress, and also fewer options to relieve that stress. We were all stuck inside gaming.But the fact that stress can make people more likely to spend money on gacha shows that while the gacha model isn’t necessarily harmful to everyone, it is exploitative to everyone. Since I started writing this story, another self-reported study came out in Japan, where 18.8% of people in their 20s say they’ve spent money on gacha rather than on things like food or rent.Following Genshin Impact’s release, MiHoYo put out Honkai: Star Rail and Zenless Zone Zero. All are shiny, big-budget games that are free to play, but dangle the lure of making just one purchase in front of the player. Maybe you could drop five bucks on a handful of in-game currency to get one more pull. Or maybe just this month you’ll get the second tier of rewards on the game’s equivalent of a Battle Pass. The game is free, after all — but haven’t you enjoyed at least ten dollars’ worth of gameplay? Image: HoyoverseI spent most of my December throwing myself into Infinity Nikki. I had been so stressed, and the game was so soothing. I logged in daily to fulfill my daily wishes and earn my XP, diamonds, Threads of Purity, and bling. I accumulated massive amounts of resources. I haven’t spent money on the game. I’m trying not to, and so far, it’s been pretty easy. I’ve been super happy with how much stuff I can get for free, and how much I can do! I actually feel really good about that — which is what I said to my boyfriend, and he replied, “Yeah, that’s the point. That’s how they get you.”And he’s right. Currently, Infinity Nikki players are embroiled in a war with developer Infold, after Infold introduced yet another currency type with deep ties to Nikki’s gacha system. Every one of these gacha games has its own tangled system of overlapping currencies. Some can only be used on gacha pulls. Some can only be used to upgrade items. Many of them can be purchased with human money.Image: InFold Games/Papergames via PolygonAll of this adds up. According to Sensor Towers’ data, Genshin Impact earned over 36 million dollars on mobile alone in a single month of 2024. I don’t know what Dan DiIorio’s peak monthly revenue for Luck Be A Landlord was, but I’m pretty sure it wasn’t that.A lot of the spending guardrails we see in games like these are actually the result of regulations in other territories, especially China, where gacha has been a big deal for a lot longer. For example, gacha games have a daily limit on loot boxes, with the number clearly displayed, and a system collectively called “pity,” where getting the banner item is guaranteed after a certain number of pulls. Lastly, developers have to be clear about what the odds are. When I log in to spend the Revelation Crystals I’ve spent weeks hoarding in my F2P Infinity Nikki experience, I know that I have a 1.5% chance of pulling a 5-star piece, and that the odds can go up to 6.06%, and that I am guaranteed to get one within 20 pulls, because of the pity system.So, these odds are awful. But it is not as merciless as sitting down at a Vegas slot machine, an experience best described as “oh… that’s it?”There’s not a huge philosophical difference between buying a pack of loot boxes in Overwatch, a pull in Genshin Impact, or even a booster of Pokémon cards. You put in money, you get back randomized stuff that may or may not be what you want. In the dictionary definition, it’s a gamble. But unlike the slot machine, it’s not like you’re trying to win money by doing it, unless you’re selling those Pokémon cards, which is a topic for another time.But since even a game where you don’t get anything, like Balatro or Luck Be A Landlord, can come under fire for promoting gambling to kids, it would seem appropriate for app stores and ratings boards to take a similarly hardline stance with gacha.Instead, all these games are rated T for Teen by the ESRB, and PEGI 12 in the EU.The ESRB ratings for these games note that they contain in-game purchases, including random items. Honkai: Star Rail’s rating specifically calls out a slot machine mechanic, where players spend tokens to win a prize. But other than calling out Honkai’s slot machine, app stores are not slapping Genshin or Nikki with an 18+ rating. Meanwhile, Balatro had a PEGI rating of 18 until a successful appeal in February 2025, and Luck Be a Landlord is still 17+ on Apple’s App Store.Nobody knows what they’re doingWhen I started researching this piece, I felt very strongly that it was absurd that Luck Be A Landlord and Balatro had age ratings this high.I still believe that the way both devs have been treated by ratings boards is bad. Threatening an indie dev with a significant loss of income by pulling their game is bad, not giving them a way to defend themself or help them understand why it’s happening is even worse. It’s an extension of the general way that too-big-to-fail companies like Google treat all their customers.DiIorio told me that while it felt like a human being had at least looked at Luck Be A Landlord to make the determination that it contained gambling themes, the emails he was getting were automatic, and he doesn’t have a contact at Google to ask why this happened or how he can avoid it in the future — an experience that will be familiar to anyone who has ever needed Google support. But what’s changed for me is that I’m not actually sure anymore that games that don’t have gambling should be completely let off the hook for evoking gambling.Exposing teens to simulated gambling without financial stakes could spark an interest in the real thing later on, according to a study in the International Journal of Environmental Research and Public Health. It’s the same reason you can’t mosey down to the drug store to buy candy cigarettes. Multiple studies were done that showed kids who ate candy cigarettes were more likely to take up smoking (of course, the candy is still available — just without the “cigarette” branding.)So while I still think rating something like Balatro 18+ is nuts, I also think that describing it appropriately might be reasonable. As a game, it’s completely divorced from literally any kind of play you would find in a casino — but I can see the concern that the thrill of flashy numbers and the shiny cards might encourage young players to try their hand at poker in a real casino, where a real house can take their money.Maybe what’s more important than doling out high age ratings is helping people think about how media can affect us. In the same way that, when I was 12 and obsessed with The Matrix, my parents gently made sure that I knew that none of the violence was real and you can’t actually cartwheel through a hail of bullets in real life. Thanks, mom and dad!But that’s an answer that’s a lot more abstract and difficult to implement than a big red 18+ banner. When it comes to gacha, I think we’re even less equipped to talk about these game mechanics, and I’m certain they’re not being age-rated appropriately. On the one hand, like I said earlier, gacha exploits the player’s desire for stuff that they are heavily manipulated to buy with real money. On the other hand, I think it’s worth acknowledging that there is a difference between gacha and casino gambling.Problem gamblers aren’t satisfied by winning — the thing they’re addicted to is playing, and the risk that comes with it. In gacha games, players do report satisfaction when they achieve the prize they set out to get. And yes, in the game’s next season, the developer will be dangling a shiny new prize in front of them with the goal of starting the cycle over. But I think it’s fair to make the distinction, while still being highly critical of the model.And right now, there is close to no incentive for app stores to crack down on gacha in any way. They get a cut of in-app purchases. Back in 2023, miHoYo tried a couple of times to set up payment systems that circumvented Apple’s 30% cut of in-app spending. Both times, it was thwarted by Apple, whose App Store generated $1.1 trillion in developer billings and sales in 2022.According to Apple itself, 90% of that money did not include any commission to Apple. Fortunately for Apple, ten percent of a trillion dollars is still one hundred billion dollars, which I would also like to have in my bank account. Apple has zero reason to curb spending on games that have been earning millions of dollars every month for years.And despite the popularity of Luck Be A Landlord and Balatro’s massive App Store success, these games will never be as lucrative. They’re one-time purchases, and they don’t have microtransactions. To add insult to injury, like most popular games, Luck Be A Landlord has a lot of clones. And from what I can tell, it doesn’t look like any of them have been made to indicate that their games contain the dreaded “gambling themes” that Google was so worried about in Landlord.In particular, a game called SpinCraft: Roguelike from Sneaky Panda Games raised $6 million in seed funding for “inventing the Luck-Puzzler genre,” which it introduced in 2022, while Luck Be A Landlord went into early access in 2021.It’s free-to-play, has ads and in-app purchases, looks like Fisher Price made a slot machine, and it’s rated E for everyone, with no mention of gambling imagery in its rating. I reached out to the developers to ask if they had also been contacted by the Play Store to disclose that their game has gambling themes, but I haven’t heard back.Borrowing mechanics in games is as old as time, and it’s something I in no way want to imply shouldn’t happen because copyright is the killer of invention — but I think we can all agree that the system is broken.There is no consistency in how games with random chance are treated. We still do not know how to talk about gambling, or gambling themes, and at the end of the day, the results of this are the same: the house always wins.See More:
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