FORM Brands Studio has given London’s Air Ambulance Charity a new look. Rather than transporting patients to hospital, the charity’s doctors and paramedics treat seriously injured people at the scene from its two helicopters and eight cars. It is the only organisation performing this role in London. Established in 1989, it is called to a rising number of patients across the capital every year, helping more than 2,000 people in 2024. London’s Air Ambulance Charity (LAAC) needs £17m a year to operate, 96% which comes from donations. “But 60% of Londoners don’t know we’re a charity,” says LAAC’s director of fundraising and marketing, Jayne Clarke. FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters Its new organisational strategy is about raising awareness, enhancing fundraising efforts and strengthening its connection with London’s communities. “We’re trying to make sure the strategy is about hope and looking forward to the future,” Clarke says. To accompany this new strategy, the charity also decided to change up its visual identity. “Our previous branding was very corporate,” Clarke admits.FORM Brands Studio won the job after a pitch. Strategy director Beth Andlaw set up the east London agency in 2022 with creative director Alex Andlaw. Before that she had been in comms and PR, and had worked with LAAC on and off for about 20 years. FORM Brands Studio identity for London’s Air Ambulance Charity on stage FORM introduced a new wordmark, colour palette, typeface, icons, motion, creative copy, messaging, fundraising memorabilia and photography. However, the existing helicopter icon was retained. “It has a lot of love and legacy,” says Clarke. The agency’s brand idea, Propelling Promise, was inspired by the urgent, intense nature of the work carried out by LAAC’s clinical and operational crews. That was used to give structure to creative copy lines and the new tone of voice. Each lead line includes an element of “propelling” to imply urgency and momentum, and “promise” to imply warmth and hope. That resulted in lines including “Trauma doesn’t stop. Neither do we” and “Here for London. Today, tomorrow, always.” FORM brought in Peggy Nyamekye to work on the copywriting. Meanwhile, the visual identity, developed with designer Mayan Mistry, comprises a gradient design system, drawing on the rotational motion of helicopter blades. Borough names are repeated in radiating patterns and overlaid with the gradient. Red is still central to the charity’s identity, but FORM introduced the vivid orange worn by medics on-scene. “These colours blend in the gradient, creating a visual signature that speaks to urgency, action, optimism and hope,” says Alex Andlaw. https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_TUBE_1920x1080.mp4 With the help of motion graphics designer Matt Fowler, the agency introduced movement to the branding, to reflect the aircraft’s blades in flight. The logo’s new wordmark is in Barlow, inspired by the existing big white lettering on the helicopter tail booms. Before, the charity’s name was written lower case in a thinner font. “Now it’s bigger, bolder and more impactful,” says Alex Andlaw. FORM also redesigned the icons to have more personality but still be functional. “The icons help the team talk about quite hard subjects,” he says, such as casualties, and the designs had to balance warmth and realism. “We did quite a few hearts, some look too detailed and some too basic,” he explains. The agency also created a series of collectible badges, inspired by the embroidered badges worn by the charity’s doctors and pilots.FORM Brands Studio identity for London’s Air Ambulance Charity in Instagram posts Meanwhile, photographer James Pearson-Howes was briefed to capture real people, places and moments from across London. The new branding had to resonate with very different types of donors, from the charity’s collection buckets to seven-figure corporate donations, says Clarke. “And the doctors wearing the brand have very strong opinions, as do the pilots. FORM took in all these views and managed to make all those people happy.” https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_BILLBOARD_1920x1080.mp4 FORM Brands Studio identity for London’s Air Ambulance Charity FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Microsoft 365 Word gets SharePoint eSignature, now you can ditch third-party signing tools Paul Hill Neowin @ziks_99 · Jun 6, 2025 03:02 EDT Microsoft has just announced that it will be rolling out an extremely convenient feature for Microsoft 365 customers who use Word throughout this year. The Redmond giant said that you’ll now be able to use SharePoint’s native eSignature service directly in Microsoft Word. The new feature allows customers to request electronic signatures without converting the documents to a PDF or leaving the Word interface, significantly speeding up workflows. Microsoft’s integration of eSignatures also allows you to create eSignature templates which will speed up document approvals, eliminate physical signing steps, and help with compliance and security in the Microsoft 365 environment. This change has the potential to significantly improve the quality-of-life for those in work finding themselves adding lots of signatures to documents as they will no longer have to export PDFs from Word and apply the signature outside of Word. It’s also key to point out that this feature is integrated natively and is not an extension. The move is quite clever from Microsoft, if businesses were using third-party tools to sign their documents, they would no longer need to use these as it’s easier to do it in Word. Not only does it reduce reliance on other tools, it also makes Microsoft’s products more competitive against other office suites such as Google Workspace. Streamlined, secure, and compliant The new eSignature feature is tightly integrated into Word. It lets you insert signature fields seamlessly into documents and request other people’s signatures, all while remaining in Word. The eSignature feature can be accessed in Word by going to the Insert ribbon. When you send a signature request to someone from Word, the recipient will get an automatically generated PDF copy of the Word document to sign. The signed PDF will then be kept in the same SharePoint location as the original Word file. To ensure end-to-end security and compliance, the document never leaves the Microsoft 365 trust boundary. For anyone with a repetitive signing process, this integration allows you to turn Word documents into eSignature templates so they can be reused. Another feature that Microsoft has built in is audit trail and notifications. Both the senders and signers will get email notifications throughout the entire signing process. Additionally, you can view the activity history (audit trail) in the signed PDF to check who signed it and when. Finally, Microsoft said that administrators will be able to control how the feature is used in Word throughout the organization. They can decide to enable it for specific users via an Office group policy or limit it to particular SharePoint sites. The company said that SharePoint eSignature also lets admins log activities in the Purview Audit log. A key security measure included by Microsoft, which was mentioned above, was the Microsoft 365 trust boundary. By keeping documents in this boundary, Microsoft ensures that all organizations can use this feature without worry. The inclusion of automatic PDF creation is all a huge benefit to users as it will cut out the step of manual PDF creation. While creating a PDF isn’t complicated, it can be time consuming. The eSignature feature looks like a win-win-win for organizations that rely on digital signatures. Not only does it speed things along and remain secure, but it’s also packed with features like tracking, making it really useful and comprehensive. When and how your organization gets it SharePoint eSignature has started rolling out to Word on the M365 Beta and Current Channels in the United States, Canada, the United Kingdom, Europe, and Australia-Pacific. This phase of the rollout is expected to be completed by early July. People in the rest of the world will also be gaining this time-saving feature but it will not reach everyone right away, though Microsoft promises to reach everybody by the end of the year. To use the feature, it will need to be enabled by administrators. If you’re an admin who needs to enable this, just go to the M365 Admin Center and enable SharePoint eSignature, ensuring the Word checkbox is selected. Once the service is enabled, apply the “Allow the use of SharePoint eSignature for Microsoft Word” policy. The policy can be enabled via Intune, Group Policy manager, or the Cloud Policy service for Microsoft 365 Assuming the admins have given permission to use the feature, users will be able to access SharePoint eSignatures on Word Desktop using the Microsoft 365 Current Channel or Beta Channel. The main caveats include that the rollout is phased, so you might not get it right away, and it requires IT admins to enable the feature - in which case, it may never get enabled at all. Overall, this feature stands to benefit users who sign documents a lot as it can save huge amounts of time cumulatively. It’s also good for Microsoft who increase organizations’ dependence on Word. Tags Report a problem with article Follow @NeowinFeed

Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gateways(SEGs) are a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. Avanan (by Check Point) SPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow (MX records changed), actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules (e.g. treat “softfail” as “fail”). DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-Based (Integrated Cloud Email Security – ICES) Mode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policy (none, quarantine, reject) or apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inbound (and optionally outbound) emails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs (e.g., trusted senders or internal exceptions). Integration Methods Inline mode (more common and straightforward): Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure Email (formerly IronPort) Cisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance (ESA): You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server (e.g., Microsoft 365 or Google Workspace), so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss (DLP), to identify advanced threats (malware, phishing, BEC) originating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gateway (MX record) deployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content (Data Loss Prevention violations), malicious attachments, or suspicious links in outbound emails. Post-delivery remediation (TRAP): A key capability of the API model is Threat Response Auto-Pull (TRAP), which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration (MX Record/Smart Host): This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss (DLP), detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway (SEG), meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway Integration (MX Record change required) This is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email server (e.g., Microsoft 365, Google Workspace, etc.) to use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system (smart host settings), or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API Integration (Complementary to Gateway) Mimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gateway (smart host) setup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss (DLP), block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gateway (MX record) and API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration (MX Record / Smart Host) — Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP (blocking, encrypting, or quarantining sensitive content)  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API Integration (Complementary & Advanced Threat Focus) How it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server (e.g., Microsoft 365), SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email (formerly IronPort) – Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss (DLP), blocking spam and malware from internal accounts, stopping business email compromise (BEC) and impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration (MX Record / Smart Host) – Cisco Secure Email Gateway (ESA) How it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail server (e.g., Microsoft 365, Exchange) to smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLP (blocking, encrypting, quarantining sensitive content) Outbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365 (and potentially Google Workspace), continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support.

Posted on : June 5, 2025 By Tech World Times Technology  Rate this post The Software as a Service (SaaS) industry has been on an unstoppable trajectory since its inception, revolutionizing how businesses and individuals consume and manage software. The landscape of subscription services within this sector continues to evolve at a rapid pace. Driven by customer expectations, technological advancements, and economic shifts, several trends are emerging that promise to reshape the SaaS industry. These trends will not only influence the way software is delivered and managed but also impact the overall subscription economy. Check out these subscription trends that are set to redefine the SaaS industry in the next few years. 1. Personalization and Customer-Centric Models Businesses are increasingly recognizing the value of tailored experiences, and SaaS companies are responding with personalized subscription offerings. By leveraging user data and machine learning algorithms, providers are crafting customized solutions that cater to individual needs, preferences, and usage patterns. Personalization also extends to the billing process, where SaaS payment processing systems are adapting to offer flexible pricing models, such as pay-per-use and tiered subscriptions. 2. Integrated Payment Solutions and Subscription Management SaaS payment processing will become a seamless and integrated part of the subscription experience. Innovations in financial technology will streamline the billing process, providing users with a unified dashboard to manage all their subscriptions. This will simplify financial management for both consumers and businesses. Companies will be able to offer various payment methods, automate billing cycles, and handle currency conversions with ease, making it easier for them to serve a global customer base. 3. The Rise of Usage-Based Pricing Usage-based pricing is gaining traction as a fair and transparent way to bill for cloud services. Instead of flat monthly or annual fees, SaaS providers will charge customers based on the actual resources consumed. This model aligns the cost with the value derived, encouraging more efficient use of resources and reducing waste. It also allows companies to scale more easily, leading to more granular and sophisticated pricing structures that can handle these complex calculations. 4. Subscription Model Innovation To stand out in a crowded market, SaaS companies are experimenting with innovative subscription models that go beyond the typical monthly or annual plans. These include freemium models, where users get a basic version of the software for free and pay for additional features, and dynamic pricing that adjusts based on demand and supply. The goal is to create a more nuanced pricing strategy that appeals to a wider range of customers and enhances the overall perceived value of the service. 5. Emphasis on User Experience and Customer Retention The importance of user experience is paramount in the SaaS industry, and in 2025, companies will invest heavily in creating delightful onboarding processes, intuitive user interfaces, and proactive customer support. The focus on customer retention will be a key driver for subscription growth, as it becomes more cost-effective than acquiring new ones. This shift will lead to the integration of more sophisticated tools for tracking customer engagement and satisfaction, allowing for targeted interventions to reduce churn rates. 6. Expansion into Emerging Markets As developed markets become saturated, SaaS companies are setting their sights on emerging economies. To cater to these diverse markets, providers will need to adapt their offerings to suit local preferences and constraints, such as language, cultural nuances, and payment methods. This trend will result in the rise of regional SaaS leaders and increased competition from local players, pushing the industry to become more global and inclusive. 7. Increased Adoption of AI and Automation Artificial intelligence and automation will play a significant role in the SaaS industry, optimizing everything from customer support to sales and marketing. Chatbots and virtual assistants will become commonplace for handling routine inquiries, while AI algorithms will be used to predict customer behavior and offer personalized recommendations. Automation will streamline backend processes, reducing costs and enhancing the overall efficiency of subscription management. This integration will lead to more intelligent and proactive services, with the potential for predictive analytics to anticipate customer needs before they even arise. The SaaS industry is poised for continued growth and evolution, with these seven subscription trends at the forefront. Personalization, integrated payment processing, usage-based pricing, innovative models, user experience enhancements, emerging market expansion, and the integration of AI and automation are all shaping the future of this dynamic sector. The most successful SaaS companies will be those that embrace these trends, adapting their offerings and operations to meet the changing demands of the modern subscription economy. With the right strategies in place, they will be able to deliver superior value to their customers and thrive in an increasingly competitive landscape. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

Two satellite heavyweights are about to form a European rival to Starlink. But they’ll face an uphill battle to compete with Elon Musk’s firm. Luxembourg-based SES’ proposed $3.1bn takeover of Intelsat is set to get the green light from EU officials, Reuters reports. A final verdict is expected by June 10.   SES first announced plans to acquire Luxembourgish-American rival Intelsat in April 2024, calling it a “transformational merger” that could reshape the satellite internet market. The merged company would have a fleet of more than 100 geostationary and 26 medium Earth orbit satellites. Intelsat would contribute 75 of those probes, which provide a range of services, including TV, radio, satellite internet, and secure communications for governments and militaries. A SES-Intelsat tie-up would create Europe’s second-largest satellite internet provider, after Franco-British firm Eutelsat. Smaller contenders include the UK’s Inmarsat and Spain’s Hisdesat.  Combined, Europe’s satellite firms could offer the continent much-sought alternatives to Musk’s Starlink or Amazon’s Project Kuiper, at a time when tech sovereignty is high on the political agenda.  European leaders are increasingly concerned about relying on Starlink. Their fears have been stoked by reports that US officials threatened to cut off the system in Ukraine if the country didn’t meet their demands on sharing its mineral wealth.   The situation raised doubts about the security implications of Ukraine — and broader Europe — relying on a single, privately owned network whose boss has direct ties to the Trump administration. Eustalstat, SES, Inmarsat, and Hisdesat reportedly entered talks with EU governments in March about providing back-up connectivity to Ukraine.  Despite the SES–Intelsat merger creating a more formidable European player, the new alliance will still face a daunting challenge against Starlink’s dominance.  Musk’s firm dwarfs its competitors in satellite numbers, with over 7,000 in low-Earth orbit (LEO). Its closest rival, Eutelsat, has around 600. Meanwhile, Amazon’s Project Kuiper is planning to deploy a constellation of 3,236 satellites.   Being part of SpaceX also affords Starlink direct access to satellite manufacturing and launch capacity. In contrast, SES and Intelsat depend on third-party launch providers and currently lack a proprietary low-Earth orbit network. While Intelsat has a $250mn agreement to access Eutelsat’s LEO capacity, this reliance on external constellations puts the merged entity at a disadvantage.  Even when combined with Europe’s other players — including Eutelsat, Inmarsat, and Hisdesat — the proposed merger pales in comparison. As European policymakers push for strategic autonomy in space, the SES–Intelsat merger may be a step in the right direction, but it’s still a far cry from a true Starlink rival.

Anysphere, the maker of AI coding assistant Cursor, has raised $900 million at a $9.9 billion valuation, Bloomberg reported. The round was led by returning investor Thrive Capital, with participation from Andreessen Horowitz, Accel, and DST Global. The massive round is Anysphere’s third fundraise in less than a year. The 3-year-old startup secured its previous capital haul of $100 million at a pre-money valuation of $2.5 billion late last year, as TechCrunch was first to report.  AI coding assistants, often referred to as “vibe coders,” have emerged as one of AI’s most popular applications, with Cursor leading the category. Anysphere’s annualized revenue (ARR) has been doubling approximately every two months, a person familiar with the company told TechCrunch. The company has surpassed $500 million in ARR, sources told Bloomberg, a 60% increase from the $300 million we reported in mid-April. Cursor offers developers tiered pricing. After a two-week free trial, the company converts users into paying customers, who can opt for either a $20 Pro offering or a $40 monthly business subscription. Until recently, the majority of the company’s revenue came from individual user subscriptions, Bloomberg reported. However, Anysphere is now offering enterprise licenses, allowing companies to purchase the application for their teams at a higher price point. Earlier this year, the company was approached by OpenAI and other potential buyers, but Anysphere turned down those offers. The ChatGPT maker bought Windsurf, another fast-growing AI assistant, reportedly for $3 billion.

On top of being the upgraded version of the Nintendo Switch, the Switch 2 might be the best way to experience some of the previous generation’s most critically acclaimed titles. Both Breath of the Wild and Tears of the Kingdom already stole our hearts with their scale, presentation, and gameplay when they were released in 2017 and 2023, respectively. Whether it’s your first time playing or your 50th, the Switch 2 editions of these titles are an absolute dream experience. Nintendo’s modern masterpieces didn’t suffer despite relatively low resolution and frame rates and slow loading times — one of the most common gripes with the games when they were released. But the Switch 2 Edition of each game feels like the upgrade the titles deserve, especially when it comes to reduced loading times. And I mean significantly reduced. During our testing, we ran five different test cases five times, then calculated an average for each of the five trials. For the original versions of the games, we used a Switch OLED. For the Switch 2 editions of the games, we used a Switch 2. We tested the time it takes to boot up the game from the Switch 2 home screen, a load a save file from the title screen, reload a save file, fast travel across the map, and enter a shrine. I picked these test cases because they are actions you repeat many times in a given play session, and those load times add up. Here are the results: TestBoTW SwitchBoTW Switch 2 EditionToTK Switch ToTK Switch 2 EditionBooting up the game13.15s7.26s18.26s8.51sLoading a save file from the title screen23.40s14.14s11.04s8.19sReloading a save file14.78s9.11s16.31s9.49sFast travel22.62s14.47s12.04s5.08sEntering a shrine9.21s6.87s8.58s4.68s To no one’s surprise, the Switch 2 dominates the performance of the Nintendo Switch. The Switch 2 takes the load times of both Breath of the Wild and Tears of the Kingdom and cuts them roughly in half. In some cases, the load time has been reduced by more than half, specifically in Tears of the Kingdom. Overall, Tears of the Kingdom saw bigger performance increases on average compared to Breath of the Wild, probably because the game is just better optimized. The Nintendo Switch 2, paired with the Switch 2 Edition of each title, offers a significant improvement to the modern Zelda experience. You can also play the original versions on Switch 2, in theory, though we have yet to test those load times. Nonetheless, the Switch 2 editions feel more fluid and responsive. If you have yet to lose yourself in the most recent iteration of Hyrule Kingdom, there’s no better time than now — that is, if you’re willing to pay the extra $10 per game, or for a Nintendo Switch Online + Expansion membership, to upgrade to the Switch 2 Edition, which is only available on Switch 2.

Game Science’s long-awaited Xbox Series X/S version of Black Myth: Wukong finally has a release date. It’s launching on August 20th, with pre-orders starting on June 18th at midnight (Beijing Time) at a 20 percent discount. Those who have yet to experience the action RPG on PS5 or PC can avail of its first-ever sale. It runs from June 18th to July 3rd on the PlayStation Store and June 20th to July 11th on Steam and the Epic Games Store, offering the same 20 percent discount. Black Myth: Wukong launched last August and received extensive critical acclaim, including a nomination at The Game Awards 2024 for Game of the Year (it would win Best Action Game and Player Choice). It sold a whopping 18 million units in two weeks and reportedly crossed 25 million as of last February. An expansion is in the works. The Xbox Series X/S version faced its share of delays, with rumors varying between technical issues and an exclusivity deal with PlayStation. While Sony never confirmed this, it did provide “tons of support” to the developer. Game Science’s studio founder also criticized the Series S’s RAM limitations.

Mario Kart World – is it a backwards step? (Nintendo) The Friday letters page is surprised the Sony State of Play didn’t go down better with more people, as readers share images of the Switch 2 midnight launches. To join in with the discussions yourself email gamecentral@metro.co.uk Initial experience I’ve spent a few hours playing Mario Kart World in single and multiplayer, and my first impression is that it’s a bit… boring.The free roam aspect of the game seemed like it had heaps of potential but, for the most part, it feels aimless. Sure, there are things to collect and discover, but in-between there’s just driving. Lots and lots of driving. It’s not exactly a world brimming with things to do in the same way as the sandbox areas in Super Mario Odyssey, for example. As for the races, in principle it makes sense that the tracks need to be wider to accommodate 24 racers. However, the races themselves don’t generally feel any busier because you’re still, generally, just competing against those closest to your level of ability. Consequently, I felt the game lacks the chaotic energy of jostling your rivals to get ahead because there’s so much space on the otherwise well-designed courses. I know it’s unfair to compare Mario Kart World to Mario Kart 8 at this point, given the latter spanned two consoles, with a plethora of content reflecting that. But it’s hard not to feel that while the free roam section is a solid demonstration of technical advancement (even if the inability to integrate it with Grand Prix mode seems like a missed opportunity), the core gameplay is consistent, at best. In some respects, I’d say it’s more of a step backwards, if anything. That being said, I don’t think this is the same version of Mario Kart World we’ll be playing five years from now. Free roam mode feels like a playground in which Nintendo can experiment, and I fully expect them to do so. There’ll undoubtedly be a slew of DLC and perhaps better integration of the various modes into one seamless experience. Expert, exclusive gaming analysis Sign up to the GameCentral newsletter for a unique take on the week in gaming, alongside the latest reviews and more. Delivered to your inbox every Saturday morning. In the unlikely event that this is the final iteration of Mario Kart World, it’s currently a six or (generous) seven out of 10 and probably the least enthralled I’ve ever been with a new Mario Kart title. But I’ll give Nintendo the benefit of the doubt for now because this doesn’t feel like a game that’s even close to being finished.Needlemouse Just add SonyFirstly, I’m surprised by the relatively lukewarm response to the State of Play from some people; I thought it was one of the best in recent memory and there were only a few games that I personally had little interest in. The main reason for writing in is the recent addition of Destiny 2: The Final Shape to PS Plus subscription. In short, I played a lot of Destiny 2 back in the day but have subsequently not played any of the most recent DLCs/additions. Can The Final Shape be played as a standalone? (both logistically and in terms of the story)?John GC: We think people were upset that Sony themselves had nothing to show from their first parties, even though we agree it was overall a good show. As far as we understand, you don’t need any other expansions to play The Final Shape. Only one Just a quick heads up for anyone buying digital content on either a Switch or Switch 2 console, if you are Switch online subscriber you can purchase a voucher for £84 that lets you purchase any two titles from a list of games.This reduces each game to a reasonable £42 and the vouchers are valid for a year. I didn’t get an alert about this until after I’d purchased Super Smash Bros. Ultimate, which I paid £59.99 for. I did at least then go on to buy a voucher for £84 and redeemed each token for Super Mario Bros. Wonder and Super Mario 3D Land + Bowser’s Fury.Charlie H. GC: It’s important to note these can’t be used for Switch 2 exclusive games. Email your comments to: gamecentral@metro.co.uk Midnight gathering I’ve seen a lot of pictures from the Switch 2 launch, so I thought I’d send you a picture of the queue at Smyth’s in Dublin city centre, a couple of minutes after midnight.I think there were a couple of hundred people there when I arrived. if I’d known then that I wouldn’t get out of the store until 2:30am, I might have gone home and tried again in the morning. But in the end, I’m glad I waited. I’ve just been tinkering with it so far, hooked it up to the TV, and played a little bit of Mario Kart World and Cyberpunk 2077, so I can’t really give any conclusions. But when my (dedicated non-gamer) wife saw it, her reaction was, ‘Oh, it looks much better! Can I play it?’ So I think Nintendo are on to another winner.Mickah Night-time rendezvous (Mickah) American retail I was on my way down to Smyths Leeds to collect my Switch 2 Mario Kart bundle, that I had pre-ordered a month ago.I called in at Costco on the way and was surprised to find they had the Mario Kart bundle for £419.99, so I decided to get one from there. It was late afternoon Thursday and they looked to have plenty left. It is limited to one per customer. I will let my pre-order lapse so it will cancel in two days.Martin GC: We had no idea Costco existed in the UK. Maybe we’re not the only ones and that’s why they have so many left. C’mon DoreenSomebody (not me, don’t know how) should start a petition to get Squirrel Girl in that Marvel game for you guys. How good did it all look? How good was that showcase? What have Sony been up too? That’s what. Mortal Kombat: Legacy Kollection is already on my wishlist. That surfing sword game wasn’t bad either. With Nintendo too, great times ahead.Indiegaz (PSN ID) GC: At least she’s in Marvel Rivals. Autumnal purchase So I won’t be buying the Nintendo Switch 2 at launch. I’ll be instead visiting Tenerife in August. But I do hope the system reviews well and those who have purchased it are zooming around on Mario Kart World. I’ll be hopefully purchasing the device before autumn of this year. But you never know what could happen.So my sister paid for my ticket and it of course must be paid back. A debt is a debt. Which is quite fitting, since I just finished my playthrough of Red Dead Redemption and just as John Marston paid his debt to a life of crime and Edgar Ross paid his debt to a vengeful son. I’ll be hopefully paid up in less than three months, then I’ll be purchasing the Switch 2 and with more information on the games, reviews, and what’s to come for the future. For now however, I look towards a week spent in the beaches of Spain and my focus on the remainder of my maths course. Also, a playthrough of Resident Evil 3 remake. Only six hours long. Can’t complain.Shahzaib Sadiq Free for all Borderlands 2 and Hellslave are currently free on Steam on PC. Hellslave is available for free until Sunday, 15th June. Also, Deathloop is currently free on Epic Games Store.I hope everyone who gets a Switch 2 enjoys it. I will have to probably get one next year now, as I need to buy a new gaming computer because my current gaming PC will not upgrade to Windows 11, unfortunately.Andrew J. Old reliable Just writing this after a couple of hours with the Switch 2. I always end up with whatever Nintendo’s latest console is at some point in its lifetime (going back to the Game Boy Advance) but for the first time I decided to jump onboard day one.The price rises for the PlayStation 5 and Xbox Series X have shown that the assumption consoles will get cheaper in the medium term isn’t a guarantee, and the feature list for the Switch 2 ticked pretty much every box I wanted from an upgrade to the original. Bump in specs, sturdier Joy-Con, and a new interface with the mouse controls. What I’ve not seen many people comment on yet is the set-up experience. It isn’t always a given with Nintendo that this is going to be smooth, but I found that the transfer from my original to Switch 2 was seamless. I had one error message in setting up GameChat, but restarting the process fixed that, and now I can settle into at least another few years of Nintendo gaming joy. As I approach the business end of 40 years old, it’s a comfort to know that the likes of Mario, Yoshi, and the other inhabitants of the Mushroom Kingdom are still karting away 30-odd years after the SNES original.Electric Crocosaurus GC: That’s a cool name. Inbox also-rans Yes! My Switch 2 has turned up and have the rest of the week off, and it’s Summer Game Fest on Friday night. Now that is what I call eating well for games fans!LemptonAs promised, here is the pic from the queue at Smyths toy store at midnight. Sorry I couldn’t get one from inside but they were only letting two at a time in. Not a bad turn out. I had about 20 people behind me too.woz_007 (NN ID) The way launches used to be (woz_007) Email your comments to: gamecentral@metro.co.uk More Trending The small printNew Inbox updates appear every weekday morning, with special Hot Topic Inboxes at the weekend. Readers’ letters are used on merit and may be edited for length and content. 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Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them.  There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March.  These emerging AI agents aren’t large language models themselves. Instead, they’re built on top of them, using a workflow-based structure designed to get things done. A lot of these systems also introduce a different way of interacting with AI. Rather than just chatting back and forth with users, they are optimized for managing and executing multistep tasks—booking flights, managing schedules, conducting research—by using external tools and remembering instructions.  China could take the lead on building these kinds of agents. The country’s tightly integrated app ecosystems, rapid product cycles, and digitally fluent user base could provide a favorable environment for embedding AI into daily life.  For now, its leading AI agent startups are focusing their attention on the global market, because the best Western models don’t operate inside China’s firewalls. But that could change soon: Tech giants like ByteDance and Tencent are preparing their own AI agents that could bake automation directly into their native super-apps, pulling data from their vast ecosystem of programs that dominate many aspects of daily life in the country.  As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom. Set the standard It’s been a whirlwind few months for Manus, which was developed by the Wuhan-based startup Butterfly Effect. The company raised $75 million in a funding round led by the US venture capital firm Benchmark, took the product on an ambitious global roadshow, and hired dozens of new employees.  Even before registration opened to the public in May, Manus had become a reference point for what a broad, consumer‑oriented AI agent should accomplish. Rather than handling narrow chores for businesses, this “general” agent is designed to be able to help with everyday tasks like trip planning, stock comparison, or your kid’s school project.  Unlike previous AI agents, Manus uses a browser-based sandbox that lets users supervise the agent like an intern, watching in real time as it scrolls through web pages, reads articles, or codes actions. It also proactively asks clarifying questions, supports long-term memory that would serve as context for future tasks. "Manus represents a promising product experience for AI agents," says Ang Li, cofounder and CEO of Simular, a startup based in Palo Alto, California, that’s building computer use agents, AI agents that control a virtual computer. “I believe Chinese startups have a huge advantage when it comes to designing consumer products, thanks to cutthroat domestic competition that leads to fast execution and greater attention to product details.” In the case of Manus, the competition is moving fast. Two of the most buzzy follow‑ups, Genspark and Flowith, for example, are already boasting benchmark scores that match or edge past Manus’s.  Genspark, led by former Baidu executives Eric Jing and Kay Zhu, links many small “super agents” through what it calls multi‑component prompting. The agent can switch among several large language models, accepts both images and text, and carries out tasks from making slide decks to placing phone calls. Whereas Manus relies heavily on Browser Use, a popular open-source product that lets agents operate a web browser in a virtual window like a human, Genspark directly integrates with a wide array of tools and APIs. Launched in April, the company says that it already has over 5 million users and over $36 million in yearly revenue. Flowith, the work of a young team that first grabbed public attention in April 2025 at a developer event hosted by the popular social media app Xiaohongshu, takes a different tack. Marketed as an “infinite agent,” it opens on a blank canvas where each question becomes a node on a branching map. Users can backtrack, take new branches, and store results in personal or sharable “knowledge gardens”—a design that feels more like project management software (think Notion) than a typical chat interface. Every inquiry or task builds its own mind-map-like graph, encouraging a more nonlinear and creative interaction with AI. Flowith’s core agent, NEO, runs in the cloud and can perform scheduled tasks like sending emails and compiling files. The founders want the app to be a “knowledge marketbase”, and aims to tap into the social aspect of AI with the aspiration of becoming “the OnlyFans of AI knowledge creators”. What they also share with Manus is the global ambition. Both Genspark and Flowith have stated that their primary focus is the international market. A global address Startups like Manus, Genspark, and Flowith—though founded by Chinese entrepreneurs—could blend seamlessly into the global tech scene and compete effectively abroad. Founders, investors, and analysts that MIT Technology Review has spoken to believe Chinese companies are moving fast, executing well, and quickly coming up with new products.  Money reinforces the pull to launch overseas. Customers there pay more, and there are plenty to go around. “You can price in USD, and with the exchange rate that’s a sevenfold multiplier,” Manus cofounder Xiao Hong quipped on a podcast. “Even if we’re only operating at 10% power because of cultural differences overseas, we’ll still make more than in China.” But creating the same functionality in China is a challenge. Major US AI companies including OpenAI and Anthropic have opted out of mainland China because of geopolitical risks and challenges with regulatory compliance. Their absence initially created a black market as users resorted to VPNs and third-party mirrors to access tools like ChatGPT and Claude. That vacuum has since been filled by a new wave of Chinese chatbots—DeepSeek, Doubao, Kimi—but the appetite for foreign models hasn’t gone away.  Manus, for example, uses Anthropic’s Claude Sonnet—widely considered the top model for agentic tasks. Manus cofounder Zhang Tao has repeatedly praised Claude’s ability to juggle tools, remember contexts, and hold multi‑round conversations—all crucial for turning chatty software into an effective executive assistant. But the company’s use of Sonnet has made its agent functionally unusable inside China without a VPN. If you open Manus from a mainland IP address, you’ll see a notice explaining that the team is “working on integrating Qwen’s model,” a special local version that is built on top of Alibaba’s open-source model.  An engineer overseeing ByteDance’s work on developing an agent, who spoke to MIT Technology Review anonymously to avoid sanction, said that the absence of Claude Sonnet models “limits everything we do in China.” DeepSeek’s open models, he added, still hallucinate too often and lack training on real‑world workflows. Developers we spoke with rank Alibaba’s Qwen series as the best domestic alternative, yet most say that switching to Qwen knocks performance down a notch. Jiaxin Pei, a postdoctoral researcher at Stanford’s Institute for Human‑Centered AI, thinks that gap will close: “Building agentic capabilities in base LLMs has become a key focus for many LLM builders, and once people realize the value of this, it will only be a matter of time." For now, Manus is doubling down on audiences it can already serve. In a written response, the company said its “primary focus is overseas expansion,” noting that new offices in San Francisco, Singapore, and Tokyo have opened in the past month. A super‑app approach Although the concept of AI agents is still relatively new, the consumer-facing AI app market in China is already crowded with major tech players. DeepSeek remains the most widely used, while ByteDance’s Doubao and Moonshot’s Kimi have also become household names. However, most of these apps are still optimized for chat and entertainment rather than task execution. This gap in the local market has pushed China’s big tech firms to roll out their own user-facing agents, though early versions remain uneven in quality and rough around the edges.  ByteDance is testing Coze Space, an AI agent based on its own Doubao model family that lets users toggle between “plan” and “execute” modes, so they can either directly guide the agent’s actions or step back and watch it work autonomously. It connects up to 14 popular apps, including GitHub, Notion, and the company’s own Lark office suite. Early reviews say the tool can feel clunky and has a high failure rate, but it clearly aims to match what Manus offers. Meanwhile, Zhipu AI has released a free agent called AutoGLM Rumination, built on its proprietary ChatGLM models. Shanghai‑based Minimax has launched Minimax Agent. Both products look almost identical to Manus and demo basic tasks such as building a simple website, planning a trip, making a small Flash game, or running quick data analysis. Despite the limited usability of most general AI agents launched within China, big companies have plans to change that. During a May 15 earnings call, Tencent president Liu Zhiping teased an agent that would weave automation directly into China’s most ubiquitous app, WeChat.  Considered the original super-app, WeChat already handles messaging, mobile payments, news, and millions of mini‑programs that act like embedded apps. These programs give Tencent, its developer, access to data from millions of services that pervade everyday life in China, an advantage most competitors can only envy. Historically, China’s consumer internet has splintered into competing walled gardens—share a Taobao link in WeChat and it resolves as plaintext, not a preview card. Unlike the more interoperable Western internet, China’s tech giants have long resisted integration with one another, choosing to wage platform war at the expense of a seamless user experience. But the use of mini‑programs has given WeChat unprecedented reach across services that once resisted interoperability, from gym bookings to grocery orders. An agent able to roam that ecosystem could bypass the integration headaches dogging independent startups. Alibaba, the e-commerce giant behind the Qwen model series, has been a front-runner in China's AI race but has been slower to release consumer-facing products. Even though Qwen was the most downloaded open-source model on Hugging Face in 2024, it didn’t power a dedicated chatbot app until early 2025. In March, Alibaba rebranded its cloud storage and search app Quark into an all-in-one AI search tool. By June, Quark had introduced DeepResearch—a new mode that marks its most agent-like effort to date.  ByteDance and Alibaba did not reply to MIT Technology Review’s request for comments. “Historically, Chinese tech products tend to pursue the all-in-one, super-app approach, and the latest Chinese AI agents reflect just that,” says Li of Simular, who previously worked at Google DeepMind on AI-enabled work automation. “In contrast, AI agents in the US are more focused on serving specific verticals.” Pei, the researcher at Stanford, says that existing tech giants could have a huge advantage in bringing the vision of general AI agents to life—especially those with built-in integration across services. “The customer-facing AI agent market is still very early, with tons of problems like authentication and liability,” he says. “But companies that already operate across a wide range of services have a natural advantage in deploying agents at scale.”