• WWW.THEVERGE.COM
    Google is in more danger than ever of being broken up
    After half a decade fighting to keep its empire together, Google’s defenses are wearing thin.The company is facing a two-front war that could fundamentally reshape its business, and, the US Department of Justice argues, open new opportunities for its competitors. Last year a federal judge deemed Google an unlawful monopolist in the online search market, and this past week, a different judge declared it had monopolized the ad tech market, too. On Monday, it will face a new stage in that first battle: a three-week trial in Washington, DC to determine the appropriate remedies to restore competition to online search. Google has vowed to appeal both rulings, but it can’t do so until after it’s gone through remedies trials for each case, letting the DOJ argue for its breakup and other restraints. In court starting Monday, the government will make the case for forcing Google to sell its Chrome web browser, share search data with competitors, keep the government abreast of new AI investments, and end exclusionary deals with browser and phone makers.In this and the coming ad-tech remedies trial, the judges may find that less extreme measures can address the harms they believe Google inflicted. But it’s still the greatest antitrust threat a major tech company has faced in the US for decades — since Microsoft’s landmark loss over its PC operating system monopoly 25 years ago. Outside the US, Google has incurred fines for anticompetition charges and had to make business changes to comply with international regulations. But none of these have approached what the DOJ is asking for. If the DOJ gets its way, Google and Apple could end one of the most lucrative partnerships in Silicon Valley, while rivals like Microsoft could get access to some of Google’s most valuable data. During the first phase of the US antitrust trials, known as the liability phase, Google was defiant in arguing that it has competed fairly to win users with its superior products. In this next phase, Google will be facing judges who have already determined that’s not the case — and Google will be forced to argue for simply limiting the penalties.Search remedies trialThe DOJ believes that serious measures are necessary to bust up Google’s search monopoly. Google’s exclusionary deals with Apple, it’s argued, made it exceedingly difficult for even quality competitors to break through. Owning Chrome lets Google control one of the major access points for search engines. And Google search’s popularity means users give it huge volumes of query data that competitors don’t have.The DOJ also wants to ensure any remedies imposed by the court are future-proof so Google can’t regain monopoly power later on. That’s why it’s included a focus on AI, which it worries could become a major search platform. The government backed off of its request for Google to sell its AI investments after President Donald Trump took office, but it still wants to require the company to notify the government about future investments in the space.The DOJ wants to ensure any remedies imposed by the court are future-proofThe court will hear from Google executives involved in its Search, Android, and Chrome businesses, as well as executives from online search competitors like DuckDuckGo, Microsoft’s Bing, and Yahoo. AI executives from companies like OpenAI and Perplexity will weigh in as well. Witnesses last time testified about whether Google had taken anticompetitive moves in a definable market; this time the government will use them to argue for why its proposed fixes are important — while Google will argue they could break tools consumers enjoy.Virginia-based Judge Leonie Binkema has not yet set trial dates for the remedies proceedings in the ad tech case. But in the coming months, both sides will present their wishlists for changing how the company works. These remedies will likely be more straightforward than those in the Search case. Brinkema agreed with DOJ arguments that Google monopolizes markets through two illegally tied services: a publisher ad server known as DFP and its ad exchange AdX. (She agreed with Google on one count — that it did not have a monopoly in the market for its advertiser-side tools.) The government could reasonably seek to make Google split off one or both.That might feel less dramatic than a Chrome spin-off. But the ad market Google dominates underlies large parts of the internet economy — it’s where publishers can make money outside big social networks. And these publishers testified throughout the trial that they’re chafing under Google’s whims. Making that ecosystem more competitive could revitalize the open web. What’s nextMehta could rule by the end of the summer on search remedies. And Brinkema — who’s on a court that’s nicknamed the “rocket docket” for its comparatively speedy pace — could also possibly set a trial and make a ruling this year. But Google could push any tangible changes out for years. The company has vowed to appeal the decisions, a route that could take it all the way up to the Supreme Court. Trump’s DOJ could also decide to settle either case, although since several states are also tied into the lawsuits, they could pursue remedies themselves. Microsoft’s big antitrust loss, famously, didn’t result in a breakup. As George W. Bush’s administration took over the case in 2001, it settled for milder remedies. Even so, experts say the landscape opened up for new, innovative companies. One of those said to be one of the biggest beneficiaries? Google.See More:
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  • TOWARDSAI.NET
    These 7 AI Tools Might Beat You to That Data Science Job
    These 7 AI Tools Might Beat You to That Data Science Job 0 like April 19, 2025 Share this post Last Updated on April 19, 2025 by Editorial Team Author(s): Harshit Kandoi Originally published on Towards AI. Photo by Christina @ wocintechchat.com on Unsplash I don’t know why people are spending years mastering data science when AI tools can produce the same results in minutes. I’m not trying to go against the data science field, but in reality, when I see someone actively learning the vast world of data science through a traditional way, which involves grinding through heavy math calculations, learning coding skills, working on actual real-world datasets, and slowly building something that makes sense. But now it’s all about AI tools, which are not only meant to help us learn faster, but to do the job faster. And in some cases, it often works better. This isn’t some sci-fi fantasy where robots are stealing everyone’s job in a blink. It’s more like a quiet revolution that’s already happening. Tasks like cleaning data, building models, running complex algorithms, and even generating insights are easily handled by tools that are more accessible, fast, and surprisingly creative. You don’t need to be a Python wizard or have knowledge of statistics to use them anymore. That’s both exciting and, honestly, a little unsettling. The goal of this blog is to make you aware of seven AI tools that are slowly but surely reshaping… Read the full blog for free on Medium. Join thousands of data leaders on the AI newsletter. Join over 80,000 subscribers and keep up to date with the latest developments in AI. From research to projects and ideas. If you are building an AI startup, an AI-related product, or a service, we invite you to consider becoming a sponsor. Published via Towards AI Towards AI - Medium Share this post
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  • WWW.DENOFGEEK.COM
    The Best Opening Matches in WWE WrestleMania History
    With a wrestling show, the opening match can be nearly as important as the main event. While the main event is about finishing the show in a climactic fashion and leaving a lasting impression, you also need to get the audience into the proceedings with a killer start. Get the blood pumping and jumpstart all the energy to carry the next few hours. With WrestleMania being WWE’s biggest show of the year, those opening minutes can sometimes bring us some fantastic matches to get the ball rolling. Here are the openers that truly started the show off right. For the sake of ground rules, we’re counting matches on the official show itself, so no pre-shows or dark matches. The Rockers vs. Haku and The Barbarian (WrestleMania VII) WrestleMania VII was a solid WrestleMania show with an extra hour or so of nothing matches topped on for the sake of getting everyone a paycheck. This opener worked to that advantage, as there was zero story between The Rockers and Bobby Heenan’s goons going in, but they ended up pulling off exactly the kind of match the show needed. It helped that this was the last real gasp of tag team wrestling actually mattering in WWF and just having two teams go out there and put on a solid performance was a regular thing. It also helped that it had a great dynamic that any new viewer could pick up on: the lumbering and powerful heels up against the plucky faces who were smaller but could run rings around them. Lots of fun tag tropes and teamwork thrown in from The Rockers made this work and showed that even before he broke out as a solo star, Shawn Michaels was earning his reputation as Mr. WrestleMania. Bret Hart vs. Owen Hart (WrestleMania X) Bret Hart had an eventful time at Royal Rumble 1994. In the undercard, he and his brother Owen lost when challenging for the tag team titles, causing Owen to snap and brutalize Bret’s hurt leg. Bret then pulled himself together to compete in the Royal Rumble match that night, becoming co-winners with Lex Luger due to falling to the floor at the same time. It was decided that Bret would face Owen at WrestleMania in an exhibition, as he’d then go on to face the winner of Lex Luger vs. Yokozuna in the main event. Owen was already mad about how reluctant Bret was to face him, only now he was madder that Bret was technically looking past him, as he was going to compete for the title, win or lose. On the same night that gave us the legendary ladder match between Shawn Michaels and Razor Ramon, the event peaked early with this battle between brothers. The two put on an excellent show full of amazing ringwork and reversals. That it ended with Owen cleanly getting an upset win was the icing on the cake. Rey Mysterio vs. Eddie Guerrero (WrestleMania 21) Awesome as this one is, it’s also a bittersweet middle to a thematic trilogy between the two competitors. At the previous WrestleMania, Eddie Guerrero successfully defended the WWE Championship and stood tall in the PPV’s final shot. In the months that followed, Eddie fell down the card and ended up as tag champ with Rey Mysterio. To open WrestleMania 21, the two partners had a singles match against each other, trying to stand on the legacy of their classic from Halloween Havoc 1997. While the two didn’t quite reach those heights, they still killed it and showed that they still had that chemistry. Despite Eddie’s best efforts, he couldn’t keep Mysterio down for three and ended up losing to a flash pin, setting the stage for a heel turn and ridiculous storyline centered around the custody of a young Dominik Mysterio. Sadly, this would be Eddie’s final WrestleMania due to a sudden death from heart issues. In the follow-up, Rey Mysterio would win the 2006 Royal Rumble match to make his way to WrestleMania 22, where he would win the World Heavyweight Championship. All the while, it was used as a tribute to his former tag partner and one of his greatest opponents. Money in the Bank (WrestleMania 23) The Money in the Bank concept was introduced at WrestleMania 21 and ended up being a huge success. It wasn’t until its third installment at WrestleMania 23 that they decided to lead with it, and they went full ham by making it an eight-man match. A great set of talent here with initial winner Edge being joined by CM Punk, Randy Orton, King Booker, Finlay, Mr. Kennedy, Jeff Hardy, and Matt Hardy. Then you get Sharmell and Hornswoggle showing up, making this one of the more chaotic takes on the match. There was rarely a bad Money in the Bank match, especially early on, and this one’s no different. They do get silly, like having Booker pull out a tiny ladder in the heat of the moment and the later bit where he could win the match, but Matt Hardy threatens Sharmell with a Twist of Fate unless he steps down. Then you get the crazy spots, like when Edge is laying on a ladder acting as a bridge and Jeff Hardy jumps off another ladder and into Edge. Or the time when Mr. Kennedy does the Green Bay Plunge on Hornswoggle off a ladder. Kennedy himself would end up winning this one, though his aftermath as the briefcase holder was entirely cursed. Finlay vs. JBL (WrestleMania XXIV) Mercifully, WWE was finally putting an end to one of their most grueling ongoing stories about Hornswoggle being Vince McMahon’s illegitimate son. Only it turns out Vince wasn’t the father, as it was really Finlay. Sure. This was all revealed after JBL beat the leprechaun half to death, setting up this “Belfast Brawl,” which is quite a sentence I just typed. After months and months of awful McMahon sketches and segments, we were at least going to get a cool hardcore match out of it. We’ll take our wins where we can get them. Join our mailing list Get the best of Den of Geek delivered right to your inbox! It’s rare for WrestleMania to start off with a plunder match, but this one really gets the crowd going thanks to it being two stiff workers who can take it as much as they can dish it out. This also gives us the fantastic moment where JBL is in the ring with a trash can, sees Hornswoggle scrambling around on the outside, and just whips the can at him at lightning speed. JBL winning might have been seen as a downer, but putting this whole angle out of its misery was something to be celebrated. Daniel Bryan vs. Triple H (WrestleMania XXX) The road to WrestleMania XXX was like somebody falling down the stairs, somehow landing on their feet, and insisting that they meant to do that. Daniel Bryan was meant to be swept under the rug as a top guy, but between CM Punk’s abrupt exodus from the company, the fanbase’s complete rejection of Batista as the top face, and an utterly disastrous Royal Rumble, they ended up being bullied into a fantastic main event storyline centering around Bryan winning the WWE World Heavyweight Championship against Randy Orton and Batista. But that wasn’t his only match of the night. In order to earn his spot in the main event, he had to face evil boss Triple H at the start of the show. It was their one and only match together, which made it more of a novelty to see so early on. The two jibed perfectly and we got one of the last truly great matches in Triple H’s career. Even though this was Bryan’s match to win, Triple H’s tendency to use his real life backstage sway mixed with how many times Bryan’s fans had been burned threw in a non-zero chance that the hero wasn’t going to pull it off. Seth Rollins vs. Finn Balor vs. The Miz (WrestleMania 34) When done right, a triple threat match can really complement what the talent brings to the table. Seth Rollins and Finn Balor once had a great match to crown the first ever Universal Champion. Here, they were fighting for Miz’s Intercontinental Championship and by throwing the extra guy in there, it just allowed for a fast-paced match full of inventive spots and the ability to trade out a wrestler to rest up before jumping back into the fray. Even with Miz being the weakest of the three wrestlers, he still adds a fantastic dynamic of being the one who takes advantage of the situation. Lots of moments of him trying to be an opportunist, including a wonderful spot where Rollins just barely escapes a roll-up pin from Balor, and is so distraught and distracted by making sure the ref only counted to two that it leaves him open for a sudden Skull-Crushing Finale. The extra man keeps spoiling the pinfalls until it’s time for Rollins to flatten both opponents one after another with his Curb Stomp. Seth Rollins vs. Brock Lesnar (WrestleMania 35) Brock Lesnar was at one point the ultimate threat in WWE. At the same time, Seth Rollins was being built up as a top face and was challenging him for the Universal Championship. Despite the high-profile nature of this bout, the narrative, according to Paul Heyman, was that Brock was pissed about not being the main event. If he wasn’t going to be the main event, he would open the show so he could be done with things early and skip town. Brock was so furious that he jumped Rollins during the entrance and unfairly destroyed him before the bell could even ring. Rollins insisted on going through with the match and turned things around with an illegal punch to the balls. It was cheating, but it was justified. Rollins then spammed his Curb Stomp three times in a row to keep Brock down, winning the title in just a couple of minutes. Rollins would eventually beat Brock fair and square to give him that major rub (immediately undone by his Fiend feud), but this quick and impactful win was definitely a great start to the PPV. Drew McIntyre vs. Bobby Lashley (WrestleMania 37) WrestleMania 37 Night 1 had a very unique situation going on at the start. For one, this was the first major WWE show since the pandemic that had a full crowd. By default, this crowd starting off WrestleMania would be off the wall pumped. The problem was that there was a nasty storm that caused a major delay, and by the time they were ready to do the actual wrestling, the crowd was wet and defused. It wasn’t instantaneous, but Drew McIntyre and Bobby Lashley going at it eventually woke them up. Two big, meaty men slapping meat will do that sometimes. A great pairing who played off each other well, they did a good job making both of them seem like irresistible forces and immovable objects at the same time. It did involve a screwy finish, but Lashley being able to knock out Drew with the Hurt Lock really put a bow on how dominating the Almighty could be. Definitely better than the following night’s goofball Randy Orton vs. Fiend match and its “box-like structure” bullshit. Becky Lynch vs. Rhea Ripley (WrestleMania XL) Fun fact, it wasn’t until WrestleMania 36 that a women’s match started off one of these shows. Even then, Alexa Bliss and Nikki Cross vs. The Kabuki Warriors had no crowd to win over thanks to that pesky COVID thing that just made a mess of the world. We wouldn’t see any women fight it out at the beginning until the 40th WrestleMania in what was arguably the biggest potential match that WWE could put together with that division. On one side, it was Rhea Ripley, who had an incredibly lengthy and popular run as WWE Women’s World Champion. On the other side, it was Becky Lynch, the woman who once won the main event of WrestleMania and was fresh off releasing her autobiography. It was a hard-hitting passing of the torch that’s way more impressive when you realize that Becky was also battling through strep throat that week. Even with that handicap, the two started the show off with a bang.
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  • 9TO5MAC.COM
    iPhone and iPad users can now emulate Switch games at full speed thanks to AltStore
    AltStore PAL, one of the first alternative app store available for iPhones in the EU after last years major DMA changes, has announced the release of AltStore Classic for AltStore PAL users – allowing hundreds of non-notarized apps, including those that require JIT compilation, to be installed with no hassle. In celebration of the 1 year anniversary of AltStore PAL, the team behind AltStore PAL has added AltStore Classic to the PAL store. AltStore Classic allows users to install hundreds of non-notarized apps. It’s essentially the version of AltStore you’ve been able to sideload since 2019. And yes, you are indeed reading that correctly: you can sideload an alternative app store inside of an alternative app store. However, the new version of AltStore Classic has some notable advantages for those who live in the EU. It doesn’t expire, doesn’t require a developer account, and doesn’t require you to manage AltServer on a separate PC or Mac. It essentially provides the same AltStore PAL experience, but for all non-notarized apps. AltStore PAL only supports notarized apps. On top of all the new AltStore Classic launch, the AltStore team has also announced a new app, StikDebug. This allows on-device JIT compilation for any app installed with AltStore Classic. With on-device JIT compilation, EU iPhone users can now utilize heavier emulators that require the capability. That includes Dolphin emulator for Wii and GameCube games, as well as meloNX emulator for Switch games. In short, it’s a great time to be a Nintendo fan who lives in the EU. Emulating more modern games directly on your iPhone or iPad has never been easier, provided that you’re able to obtain the games legally. My favorite Apple accessories on Amazon: Follow Michael: X/Twitter, Bluesky, Instagram Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
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  • FUTURISM.COM
    Scientists Activate Facility to Suck Carbon Directly Out of the Ocean
    To combat climate change, a team of scientists are sucking CO2 out of the ocean.The project, dubbed SeaCURE, began operating a small-scale trial this year on England's south coast, the BBC reports. It hangs its hopes on a simple premise: that the ocean is the world's largest carbon sink, absorbing nearly a third of all CO2 emitted into the atmosphere. A flurry of projects have explored capturing carbon directly from the atmosphere. SeaCURE explores an alternative route. Instead of capturing carbon from the air, it proposes removing it from the ocean, freeing up the deep blue to absorb even more of the CO2 that civilization is pumping out. "Seawater has got loads of carbon in it compared to the air, about 150 times more," Paul Halloran, a professor in ocean and climate science at the University of Exeter who leads the SeaCURE project, told the BBC. "But it has got different challenges, the energy requirements to generate the products that we require to do this from seawater are huge."In a nutshell, SeaCURE sucks up seawater, processes it to extract the CO2, buries it underground, and then releases the carbon-free water back into the ocean. Removing the carbon is accomplished by treating the seawater to make it more acidic, which frees up the carbon it harbors to release itself as a gas. This process is done inside a large tank nicknamed a "stripper.""When you open a fizzy drink it froths, that's the CO2 coming out," Tom Bell from Plymouth Marine Laboratory told the BBC. "What we're doing by spreading the seawater on a large surface area. It's a bit like pouring a drink on the floor and allowing the CO2 to come out of the seawater really quickly."Still in its infancy, the project will remove no more than 100 metric tons of carbon per year. But SeaCURE believes that if the technology is applied at a massive scale and powered by renewable energy, it could remove 14 billion tons of CO2 a year if one percent of the ocean's surface water was processed, per the BBC.That may sound too good to be true. We've certainly heard amazing promises of nature handling the work for us before, like the rush to plant as many trees as possible. More broadly, experts remain divided about carbon capture's usefulness, and there's a very real danger of its promises being hijacked to distract from climate change's systemic causes.That said, some leading climate scientists think that we shouldn't write anything off just yet."Carbon removal is necessary. If you want to reach net zero emissions and net zero emissions is needed to halt further warming," Oliver Geden, a member of the Intergovernmental Panel on Climate Change, told the BBC. "Capturing directly from seawater is one of the options. Directly capturing it from the air is another one. There are basically 15 to 20 options, and in the end the question of what to use, of course, will depend on the cost."More on climate change: This May Be the Most Terrifying Sign of Global Warming YetShare This Article
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  • THEHACKERNEWS.COM
    Rogue npm Packages Mimic Telegram Bot API to Plant SSH Backdoors on Linux Systems
    Apr 19, 2025Ravie LakshmananLinux / Malware Cybersecurity researchers have uncovered three malicious packages in the npm registry that masquerade as a popular Telegram bot library but harbor SSH backdoors and data exfiltration capabilities. The packages in question are listed below - node-telegram-utils (132 downloads) node-telegram-bots-api (82 downloads) node-telegram-util (73 downloads) According to supply chain security firm Socket, the packages are designed to mimic node-telegram-bot-api, a popular Node.js Telegram Bot API with over 100,000 weekly downloads. The three libraries are still available for download. "While that number may sound modest, it only takes a single compromised environment to pave the way for wide-scale infiltration or unauthorized data access," security researcher Kush Pandya said. "Supply chain security incidents repeatedly show that even a handful of installs can have catastrophic repercussions, especially when attackers gain direct access to developer systems or production servers." The rogue packages not only replicate the description of the legitimate library, but also leverage a technique called starjacking in a bid to elevate the authenticity and trick unsuspecting developers into downloading them. Starjacking refers to an approach where an open-source package is made to be more popular than it is by linking the GitHub repository associated with the legitimate library. This typically takes advantage of the non-existing validation of the relation between the package and the GitHub repository. Socket's analysis found that the packages are designed to explicitly work on Linux systems, adding two SSH keys to the "~/.ssh/authorized_keys" file, thus granting the attackers persistent remote access to the host. The script is designed to collect the system username and the external IP address by contacting "ipinfo[.]io/ip." It also beacons out to an external server ("solana.validator[.]blog") to confirm the infection. What makes the packages sneaky is that removing them does not completely eliminate the threat, as the inserted SSH keys grant unfettered remote access to the threat actors for subsequent code execution and data exfiltration. The disclosure comes as Socket detailed another malicious package named @naderabdi/merchant-advcash that's engineered to launch a reverse shell to a remote server while disguising as a Volet (formerly Advcash) integration. "The package @naderabdi/merchant-advcash contains hardcoded logic that opens a reverse shell to a remote server upon invocation of a payment success handler," the company said. "It is disguised as a utility for merchants to receive, validate, and manage cryptocurrency or fiat payments." "Unlike many malicious packages that execute code during installation or import, this payload is delayed until runtime, specifically, after a successful transaction. This approach may help evade detection, as the malicious code only runs under specific runtime conditions." Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post. SHARE    
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  • WWW.CNET.COM
    Best Internet Providers in Lake Erie Beach, New York
    You won’t find tons of internet options in Lake Erie Beach, but there are still solid providers offering good speeds at fair prices.
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  • WWW.EUROGAMER.NET
    Dying Light 2's spring update improves co-op and introduces new rewards to "enrich your main character's arsenal"
    Dying Light 1: Stay Human's Patch 22 - the spring update - is now live, improving co-op, offering "creative control" over Villedor's looks, and introducing new rewards in Tower Raid. Read more
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  • WWW.VG247.COM
    Diablo 4 will help you pretend you have way more friends than you actually do with its bold, new... WhatsApp group?
    Lilith Fans Assembly Diablo 4 will help you pretend you have way more friends than you actually do with its bold, new... WhatsApp group? Am I imagining things, or have we all just woken up to this bizarre trend of major brands now having their own WhatsApp groups? Image credit: VG247 Article by Sherif Saed Contributing Editor Published on April 19, 2025 I follow Diablo 4 and its community quite closely, and I can tell you that Blizzard certainly isn’t a stranger to some unusual announcements. Recently, however, I came across what may be its wildest one yet. Over on the game’s social channels, the developer announced that Diablo now has an official… WhatsApp group!? Yes, just like the ones you have with your friends that you definitely check on regularly, Blizzard wants to slide into your WA inbox to send you some news about the ARPG. My question is... why? To see this content please enable targeting cookies. Look, I am not trying to dunk on some poor communication manager who now needs to add WhatsApp to their list of channels they’re going to use to disperse some hot Diablo 4 updates. But is WhatsApp really the best way to get that message across? Depending on where you are in the world, you either use WhatsApp every day, or only to speak to those friends who left the country years ago. If you’re in the former camp, you’ll be quite aware of how it has turned from a simple chat app that unites everyone you know - regardless of their carrier/phone maker - into a sort of catch-all app for chatting and business. You can use it to order food, send/receive documents, and share your location with delivery people who insist on not reading the provided address. Recently, however, it has taken on something of a new form as a sort of RSS feed reader and all-around announcement (?) aggregator. The sort of seasonal sale and new collection texts you used to get on your number from your local clothes store now sit in your WhatsApp inbox; all of them most certainly muted. Shop anywhere and you're asked for your number, so that you're forever locked into a contract of always having to hear about, well, anything the shop you bought something from once wants to tell you about. Welcome to Hell, is it? | Image credit: Blizzard/VG247 That sort of unsolicited outreach has rarely been useful for me, but I can see the appeal from the businesses’ perspective; it’s a direct way of advertising to your existing customer base without having to email/call them or chase them down some other way. It’s also convenient; if there’s some place you regularly shop at - say, a grocery store - it’d be helpful to know that the expensive international treats you’ve had your eye on are 80% off because they expire in four weeks. I can’t say I quite see the point of having one for a video game. Yes, Diablo is a major franchise, and signing up likely means you’re going to get updates from Diablo 4, Immortal, Diablo 2: Resurrected, Diablo 3 and whatever other thing that happens to involve Diablo, but is that really the type of timely news you want in your inbox? The timing of this announcement is especially bizarre, too. Blizzard just revealed a roadmap of content coming to Diablo 4 over the course of 2025, and that thing might be the most sorry excuse for a roadmap I’ve seen for a live service game. Not only is it devoid of anything major worth looking forward to, it also lists barely anything we didn’t already know about. Suffice to say, it's not exactly been going down well in the game's various communities. Diablo 4 will continue getting seasons every three months or so (shocker!), leading up to the release of the next expansion sometime in 2026. I get that pushing the expansion out of 2025 - something that goes against the original plan of one expansion per year - meant that the team would more less be treading waters, but what’s the point of a roadmap if… you already know where you’re going? Lots of words, very little to say. | Image credit: Blizzard Entertainment. I can’t help but wonder if I’m looking too deep into this. The timing may be off, but Blizzard probably didn’t put that much thought into it. To a marketing person, WhatsApp is just another “social network” where a section of the Diablo audience exists, so it’s one the developer is willing to expand into in order to reach them. At the time of this writing, the channel has over 1,300 followers, which is pretty decent - though obviously nowhere near as massive as Diablo’s following on other social media platforms. I’m really curious, though, of the people who follow it: how many of them are actually clicking the WhatsApp icon on their phone to catch up with Diablo news? And are they going to get anything of value that they coulnd't otherwise get elsewhere? Let's see if this is where Blizzard ends this experiment. I can't imagine how... unholy.... an Overwatch 2 WhatsApp could end up being.
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  • WWW.NINTENDOLIFE.COM
    amiibo Could Be Getting A Price Hike, According To GameStop Listings (US)
    Nintendo has already confirmed an increase on accessory prices.The price of Switch 2 accessories in the US has officially been adjusted by Nintendo "due to changes in market conditions" and there are now claims this could impact amiibo next.Read the full article on nintendolife.com
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