
Zoho aims to transform enterprise project management with new AI-powered DDPM platform
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Its no big revelation that project management can be a chore.Enterprise teams need to be able to easily collaborate, track progress, and gain important insights from data, but they often dont have a cohesive platform on which to do so, creating fragmentation, administrative burdens, and ultimately slowing project momentum.Zoho Corporation is aiming to take the headaches out of this process with its release Tuesday of Projects Plus. The data-driven project management (DDPM) platform pulls together disparate data so that internal and external teams can collaborate, communicate, and get projects done more quickly and easily.DDPM takes guesswork out of the project management equation, said Aarthi Elizabeth, Zoho senior evangelist. Team members and project managers can start to make informed decisions rather than having to rely on intuition.Building on Zoho ProjectsProjects Plus integrates four Zoho applications Projects, WorkDrive, Analytics, and Sprints to support collaboration, file management, real-time business intelligence (BI), and agile or waterfall workflows.Using data from time tracking, budgeting, task completion, and team and deliverability metrics, Projects Plus supports predictive analysis (to estimate timelines or anticipate risk or resource needs); progress tracking (moving beyond static project management tools like Gantt charts); and quality control analytics throughout a projects timeline.Our aim is to make data accessible to everyone on project teams, not just data engineers or analysts, Elizabeth said. This will increase transparency and improve efficiency among cross-functional teams.Zoho has also brought its in-house AI engine, Zia, to the platform to automate data analysis and generate insights. For instance, Zia can spot project bottlenecks and take corrective action, determine where resources are being underutilized or overutilized and tap the right people based on their skills, and make predictions based on how a project is going so that managers can make adjustments to avoid delays and cost overruns.Zias ability to generate real-time insights based on various project metrics significantly increases the success probability of the project, and conversational AI enables users to ask questions about the project, Elizabeth explained. For instance, teams can ask Zia to show them overdue tasks, and Zia will automatically pull out that data.Multiple use casesOne Zoho customer, a commercial automobile manufacturing team, uses Projects for both simple redesigns and more complex new projects, Elizabeth noted. The team uses the platform for everything from R&D redesign to production, unifying metrics to understand common delays and risks. Using these insights to modify their processes, they have improved client satisfaction by 20%.Elizabeth also pointed to another customer, a financial institution, that undergoes a half dozen internal audits a year, leaving employees with a list of issues and action items to track and resolve under deadline. Zia helps them pull together the materials and data they need to remediate flagged issues, providing progress reports via dashboards along the way.Zia can break down the progress perfectly for them, said Elizabeth.Supports Zohos upmarket trajectory: analystThe new platform is an extension of Zoho Projects, one of Zohos earliest products. The company has steadily built upon Projects over the last two decades, finding that nearly 20% of customers use it alongside other Zoho apps such as Analytics.The goal with Projects Plus, Elizabeth said, is to help customers from different verticals get started with a single platform.Zoho has many competitors in an increasingly cluttered field including Zendesk, HubSpot, Microsoft, Salesforce, and Creatio. However, Elizabeth pointed to the fragmented nature of rival platforms; users of different systems, such as Asana or Monday.com, have to use a combination of apps from different vendors to communicate and collaborate.Zoho said that Projects has pulled ahead of other third-party apps in the market, with 55% of new users migrating from Microsoft Projects and Jira.Elizabeth noted that the company owns its entire tech stack data centers, hardware, software, and apps and integrates with other components of its software suite, as well as with third-party software including Microsoft Office 365, Google Workspace, and popular repository management, collaboration, customer service, and analytics tools, via its online business app store, Zoho Marketplace.The Projects Plus Platform launch underscores Zohos continued commitment to meeting customers where they are, said Evelyn McMullen, research manager at Nucleus Research.For customers not yet ready to adopt more advanced project management capabilities, the new offering is a good option to support them as their requirements evolve over time, said McMullen. And large enterprises should take note that the platform is designed to meet the specific needs of organizations in complex verticals such as e-commerce, construction, manufacturing, and automotive.Overall, this move supports Zohos upmarket trajectory while offering different levels of functionality to support the entirety of its broad client base, said McMullen.Projects Plus is available for immediate use globally. Cost in the US is $16 per user per month, which Zoho said is 27% lower than the licensing price of its individual components; regional pricing is available on the Zoho website.
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