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Ars Technica поделился ссылкой

2025-05-17 10:48:39 ·

From birth to gene-edited in 6 months: Custom therapy breaks speed limits

N=1

From birth to gene-edited in 6 months: Custom therapy breaks speed limits

The N-of-1 accomplishment provides a template for swift, personalized genetic therapies.

Beth Mole

–

May 16, 2025 2:00 pm

|

58

Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ

Credit:

CHOP

Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ

Credit:

CHOP

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News broke yesterday that researchers in Philadelphia appear to have successfully treated a 6-month-old baby boy, called KJ, with a personalized CRISPR gene-editing therapy. The treatment corrects an ultra-rare mutation in KJ that breaks a liver enzyme. That enzyme is required to convert ammonia, a byproduct of metabolism, to urea, a waste product released in urine. Without treatment, ammonia would build up to dangerous levels in KJ—and he would have a 50 percent chance of dying in infancy.
While the gene-editing treatment isn't a complete cure, and long-term success is still uncertain, KJ's condition has improved and stabilized. And the treatment's positive results appear to be a first for personalizing gene editing.
Now, who doesn't love a good story about a seemingly miraculous medical treatment saving a cute, chubby-cheeked baby? But, this story delivers more than an adorable bundle of joy; the big triumph is the striking timeline of the treatment's development—and the fact that it provides a template for how to treat other babies with ultra-rare mutations.
Breakneck breakthrough
The gene editing technology used for KJ is not exactly new, nor is the delivery system. CRISPR has already proven to be a successful gene therapy. What's stunning is the speed. KJ's mutation was identified within days of his birth. Within weeks, researchers were growing cells in petri dishes that carried genetic sequences copied from KJ. In month two, they used those cells to train molecular gene-editing machinery to target and correct KJ's mutation—a spot in the DNA coding for the liver enzyme where there's a Tinstead of a C. At the beginning of the third month, researchers had created genetically engineered mice that carry KJ's specific mutation, too.

In the boy's fourth month, researchers were meeting with the Food and Drug Administration to discuss regulatory approval for a clinical trial—a trial where KJ would be the only participant. They were also working with the institutional review boardat Children’s Hospital of Philadelphia to go over the clinical protocol, safety, and ethical aspects of the treatment. The researchers described the unprecedented speed of the oversight steps as being "through alternative procedures."
In month five, they started toxicology testing in mice. In the mice, the experimental therapy corrected KJ's mutation, replacing the errant A-T base pair with the correct G-C pair in the animals' cells. The first dose provided a 42 percent whole-liver corrective rate in the animals. At the start of KJ's sixth month, the researchers had results from safety testing in monkeys: Their customized base-editing therapy, delivered as mRNA via a lipid nanoparticle, did not produce any toxic effects in the monkeys.
A clinical-grade batch of the treatment was readied. In month seven, further testing of the treatment found acceptably low-levels of off-target genetic changes. The researchers submitted the FDA paperwork for approval of an "investigational new drug," or IND, for KJ. The FDA approved it in a week. The researchers then started KJ on an immune-suppressing treatment to make sure his immune system wouldn't react to the gene-editing therapy. Then, when KJ was still just 6 months old, he got a first low dose of his custom gene-editing therapy.
“Transformational”
After the treatment, he was able to start eating more protein, which would have otherwise caused his ammonia levels to skyrocket. But he couldn’t be weaned off of the drug treatment used to keep his ammonia levels down. With no safety concerns seen after the first dose, KJ has since gotten two more doses of the gene therapy and is now on reduced nitrogen scavenging medication. With more protein in his diet, he has moved from the 9th percentile in weight to 35th or 40th percentile. He's now about 9 and a half months old, and his doctors are preparing to allow him to go home from the hospital for the first time. Though he will have to be closely monitored and may still at some point need a liver transplant, his family and doctors are celebrating the improvements so far.

In the past, the development of such a treatment would have taken years. But the swift and diligent response to KJ's condition led to timely treatment. The timeline and steps provide a guide for development of other customized gene therapies.
KJ's treatment was presented this week at the American Society of Gene & Cell Therapy Annual Meeting in New Orleans. It was also simultaneously published in the New England Journal of Medicine.
In an accompanying editorial, Peter Marks—a former top regulator at the FDA—called KJ's treatment a "platform technology" that could be used as a template for treating millions of others with rare genetic conditions. "The development of gene-editing products to address N-of-1 disorders with the use of mRNA encapsulated in lipid nanoparticles represents one of the most obvious opportunities for the application of a platform-technology approach that could be transformational," he wrote.
In all, KJ's treatment "shows the potential strength of the application of cutting-edge science and technology with a forward-leaning regulatory approach to safely expedite the development and availability of life-saving medicines," Marks wrote.
KJ's doctors agree. “Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs," said Rebecca Ahrens-Nicklas, a pediatrician and gene therapy expert at CHOP and the University of Pennsylvania, who treated KJ.

Beth Mole
Senior Health Reporter

Beth Mole
Senior Health Reporter

Beth is Ars Technica’s Senior Health Reporter. Beth has a Ph.D. in microbiology from the University of North Carolina at Chapel Hill and attended the Science Communication program at the University of California, Santa Cruz. She specializes in covering infectious diseases, public health, and microbes.

58 Comments
#birth #geneedited #months #custom #therapy

From birth to gene-edited in 6 months: Custom therapy breaks speed limits
N=1 From birth to gene-edited in 6 months: Custom therapy breaks speed limits The N-of-1 accomplishment provides a template for swift, personalized genetic therapies. Beth Mole – May 16, 2025 2:00 pm | 58 Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ Credit: CHOP Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ Credit: CHOP Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more News broke yesterday that researchers in Philadelphia appear to have successfully treated a 6-month-old baby boy, called KJ, with a personalized CRISPR gene-editing therapy. The treatment corrects an ultra-rare mutation in KJ that breaks a liver enzyme. That enzyme is required to convert ammonia, a byproduct of metabolism, to urea, a waste product released in urine. Without treatment, ammonia would build up to dangerous levels in KJ—and he would have a 50 percent chance of dying in infancy. While the gene-editing treatment isn't a complete cure, and long-term success is still uncertain, KJ's condition has improved and stabilized. And the treatment's positive results appear to be a first for personalizing gene editing. Now, who doesn't love a good story about a seemingly miraculous medical treatment saving a cute, chubby-cheeked baby? But, this story delivers more than an adorable bundle of joy; the big triumph is the striking timeline of the treatment's development—and the fact that it provides a template for how to treat other babies with ultra-rare mutations. Breakneck breakthrough The gene editing technology used for KJ is not exactly new, nor is the delivery system. CRISPR has already proven to be a successful gene therapy. What's stunning is the speed. KJ's mutation was identified within days of his birth. Within weeks, researchers were growing cells in petri dishes that carried genetic sequences copied from KJ. In month two, they used those cells to train molecular gene-editing machinery to target and correct KJ's mutation—a spot in the DNA coding for the liver enzyme where there's a Tinstead of a C. At the beginning of the third month, researchers had created genetically engineered mice that carry KJ's specific mutation, too. In the boy's fourth month, researchers were meeting with the Food and Drug Administration to discuss regulatory approval for a clinical trial—a trial where KJ would be the only participant. They were also working with the institutional review boardat Children’s Hospital of Philadelphia to go over the clinical protocol, safety, and ethical aspects of the treatment. The researchers described the unprecedented speed of the oversight steps as being "through alternative procedures." In month five, they started toxicology testing in mice. In the mice, the experimental therapy corrected KJ's mutation, replacing the errant A-T base pair with the correct G-C pair in the animals' cells. The first dose provided a 42 percent whole-liver corrective rate in the animals. At the start of KJ's sixth month, the researchers had results from safety testing in monkeys: Their customized base-editing therapy, delivered as mRNA via a lipid nanoparticle, did not produce any toxic effects in the monkeys. A clinical-grade batch of the treatment was readied. In month seven, further testing of the treatment found acceptably low-levels of off-target genetic changes. The researchers submitted the FDA paperwork for approval of an "investigational new drug," or IND, for KJ. The FDA approved it in a week. The researchers then started KJ on an immune-suppressing treatment to make sure his immune system wouldn't react to the gene-editing therapy. Then, when KJ was still just 6 months old, he got a first low dose of his custom gene-editing therapy. “Transformational” After the treatment, he was able to start eating more protein, which would have otherwise caused his ammonia levels to skyrocket. But he couldn’t be weaned off of the drug treatment used to keep his ammonia levels down. With no safety concerns seen after the first dose, KJ has since gotten two more doses of the gene therapy and is now on reduced nitrogen scavenging medication. With more protein in his diet, he has moved from the 9th percentile in weight to 35th or 40th percentile. He's now about 9 and a half months old, and his doctors are preparing to allow him to go home from the hospital for the first time. Though he will have to be closely monitored and may still at some point need a liver transplant, his family and doctors are celebrating the improvements so far. In the past, the development of such a treatment would have taken years. But the swift and diligent response to KJ's condition led to timely treatment. The timeline and steps provide a guide for development of other customized gene therapies. KJ's treatment was presented this week at the American Society of Gene & Cell Therapy Annual Meeting in New Orleans. It was also simultaneously published in the New England Journal of Medicine. In an accompanying editorial, Peter Marks—a former top regulator at the FDA—called KJ's treatment a "platform technology" that could be used as a template for treating millions of others with rare genetic conditions. "The development of gene-editing products to address N-of-1 disorders with the use of mRNA encapsulated in lipid nanoparticles represents one of the most obvious opportunities for the application of a platform-technology approach that could be transformational," he wrote. In all, KJ's treatment "shows the potential strength of the application of cutting-edge science and technology with a forward-leaning regulatory approach to safely expedite the development and availability of life-saving medicines," Marks wrote. KJ's doctors agree. “Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs," said Rebecca Ahrens-Nicklas, a pediatrician and gene therapy expert at CHOP and the University of Pennsylvania, who treated KJ. Beth Mole Senior Health Reporter Beth Mole Senior Health Reporter Beth is Ars Technica’s Senior Health Reporter. Beth has a Ph.D. in microbiology from the University of North Carolina at Chapel Hill and attended the Science Communication program at the University of California, Santa Cruz. She specializes in covering infectious diseases, public health, and microbes. 58 Comments #birth #geneedited #months #custom #therapy

ARSTECHNICA.COM

From birth to gene-edited in 6 months: Custom therapy breaks speed limits

N=1 From birth to gene-edited in 6 months: Custom therapy breaks speed limits The N-of-1 accomplishment provides a template for swift, personalized genetic therapies. Beth Mole – May 16, 2025 2:00 pm | 58 Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ Credit: CHOP Rebecca Ahrens-Nicklas, MD, PhD, and Penn Medicine’s Kiran Musunuru, MD, PhD, visiting KJ Credit: CHOP Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more News broke yesterday that researchers in Philadelphia appear to have successfully treated a 6-month-old baby boy, called KJ, with a personalized CRISPR gene-editing therapy. The treatment corrects an ultra-rare mutation in KJ that breaks a liver enzyme. That enzyme is required to convert ammonia, a byproduct of metabolism, to urea, a waste product released in urine. Without treatment, ammonia would build up to dangerous levels in KJ—and he would have a 50 percent chance of dying in infancy. While the gene-editing treatment isn't a complete cure, and long-term success is still uncertain, KJ's condition has improved and stabilized. And the treatment's positive results appear to be a first for personalizing gene editing. Now, who doesn't love a good story about a seemingly miraculous medical treatment saving a cute, chubby-cheeked baby? But, this story delivers more than an adorable bundle of joy; the big triumph is the striking timeline of the treatment's development—and the fact that it provides a template for how to treat other babies with ultra-rare mutations. Breakneck breakthrough The gene editing technology used for KJ is not exactly new, nor is the delivery system. CRISPR has already proven to be a successful gene therapy. What's stunning is the speed. KJ's mutation was identified within days of his birth. Within weeks, researchers were growing cells in petri dishes that carried genetic sequences copied from KJ. In month two, they used those cells to train molecular gene-editing machinery to target and correct KJ's mutation—a spot in the DNA coding for the liver enzyme where there's a T (thymine) instead of a C (cytosine). At the beginning of the third month, researchers had created genetically engineered mice that carry KJ's specific mutation, too. In the boy's fourth month, researchers were meeting with the Food and Drug Administration to discuss regulatory approval for a clinical trial—a trial where KJ would be the only participant. They were also working with the institutional review board (IRB) at Children’s Hospital of Philadelphia to go over the clinical protocol, safety, and ethical aspects of the treatment. The researchers described the unprecedented speed of the oversight steps as being "through alternative procedures." In month five, they started toxicology testing in mice. In the mice, the experimental therapy corrected KJ's mutation, replacing the errant A-T base pair with the correct G-C pair in the animals' cells. The first dose provided a 42 percent whole-liver corrective rate in the animals. At the start of KJ's sixth month, the researchers had results from safety testing in monkeys: Their customized base-editing therapy, delivered as mRNA via a lipid nanoparticle, did not produce any toxic effects in the monkeys. A clinical-grade batch of the treatment was readied. In month seven, further testing of the treatment found acceptably low-levels of off-target genetic changes. The researchers submitted the FDA paperwork for approval of an "investigational new drug," or IND, for KJ. The FDA approved it in a week. The researchers then started KJ on an immune-suppressing treatment to make sure his immune system wouldn't react to the gene-editing therapy. Then, when KJ was still just 6 months old, he got a first low dose of his custom gene-editing therapy. “Transformational” After the treatment, he was able to start eating more protein, which would have otherwise caused his ammonia levels to skyrocket. But he couldn’t be weaned off of the drug treatment used to keep his ammonia levels down (nitrogen scavenging medication). With no safety concerns seen after the first dose, KJ has since gotten two more doses of the gene therapy and is now on reduced nitrogen scavenging medication. With more protein in his diet, he has moved from the 9th percentile in weight to 35th or 40th percentile. He's now about 9 and a half months old, and his doctors are preparing to allow him to go home from the hospital for the first time. Though he will have to be closely monitored and may still at some point need a liver transplant, his family and doctors are celebrating the improvements so far. In the past, the development of such a treatment would have taken years. But the swift and diligent response to KJ's condition led to timely treatment. The timeline and steps provide a guide for development of other customized gene therapies. KJ's treatment was presented this week at the American Society of Gene & Cell Therapy Annual Meeting in New Orleans. It was also simultaneously published in the New England Journal of Medicine. In an accompanying editorial, Peter Marks—a former top regulator at the FDA—called KJ's treatment a "platform technology" that could be used as a template for treating millions of others with rare genetic conditions. "The development of gene-editing products to address N-of-1 disorders with the use of mRNA encapsulated in lipid nanoparticles represents one of the most obvious opportunities for the application of a platform-technology approach that could be transformational," he wrote. In all, KJ's treatment "shows the potential strength of the application of cutting-edge science and technology with a forward-leaning regulatory approach to safely expedite the development and availability of life-saving medicines," Marks wrote. KJ's doctors agree. “Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs," said Rebecca Ahrens-Nicklas, a pediatrician and gene therapy expert at CHOP and the University of Pennsylvania, who treated KJ. Beth Mole Senior Health Reporter Beth Mole Senior Health Reporter Beth is Ars Technica’s Senior Health Reporter. Beth has a Ph.D. in microbiology from the University of North Carolina at Chapel Hill and attended the Science Communication program at the University of California, Santa Cruz. She specializes in covering infectious diseases, public health, and microbes. 58 Comments

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ZDNET поделился ссылкой

2025-05-17 10:46:16 ·

Should you buy the viral $350 tri-fold projector? My buying advice after a week of testing

ZDNET's key takeaways The Aurzen Zip is currently available for on Amazon. Its design and construction give it a premium feel, and the ability to project at various angles. Connection issues and limitations on what you can view with it are areas of improvement. When Aurzen sent me its new Zip Tri-fold Projector, it arrived in a dense, well-designed 5" x 6.5" x 1.75" box. I said aloud to no one, "Wow, this is the smallest projector I've ever seen." But when I opened the box, I was blown away by its actual size -- because it literally fits in the palm of my hand. "OK then," I asked myself, "Is this the world's first true pocket projector?"Also: I replaced my TV with a 4K UST projector - and the visual upgrade was worth itAs it turns out, it isn't. Kodak makes a smaller one for almost half the price of the Zip. But comparing the quality of that model with the Zip will have to wait for a future review.
details
View Initial impressions and setupThe Zip is 3" x 3" x 1" and weighs less than 10 ounces. Shapewise, it reminds me of a small-bite artisanal hamburger, although much heavier. I can literally fit it easily inside the pocket of my jeans.I already mentioned the delightfully smart packaging, which includes two stylish, magnetic box top flaps for storing the Aurzen Zip, should you need to. You don't need to keep the original housing box, though, because the Zip also comes with a zippable clamshell carrying case that is about the size of a regular sandwich. Also: The best outdoor projectors: Expert tested and reviewedThe carrying case measures only 5.75" x 5" x 1.5", has a plush, velvety interior, and is equipped with a carabiner -- you know, in case you want to clip a mini-projector to your backpack on a 20-mile hiking trip. The Aurzen Zip projector in its carrying case. Adam Breeden/ZDNETOut of the box, the waxpaper sleeve surrounding the unit warns not to "fully flatten the ZIP, as exceeding these angles or forcing it into a flat position may result in irreversible damage." This becomes evident as you tug on the top component to unfold the projector. It's also evident how strong the high-quality hinges are, which jibes with the projector's overall sturdiness.The Zip comes in two colorways: Goldand Grey. A row of five pinhole white lights indicates the charge status, and a solid green light indicates fast charging. The onboard controls are minimal, having only five illuminated touch buttons that you'll rarely use after initially checking the settings on its extremely condensed home menu.Its only USB-C port supports 24W power delivery, and its 5,000mAh battery capacity is about the same as most high-end smartphones. The problem is that this battery is running moving parts, generating 100 ANSI lumens, and projecting a large image, unlike any smartphone. Well, most smartphones.Also: This Android phone that doubles as a projector will make any tech enthusiast smileAs light as it is, the bottom of the unit is coated with a silicon-based texture that gives the base enough grip to prevent it from scooting across high-varnish furniture -- another thoughtful touch that adds to the Zip's premium appeal.By the way, the Aurzen "Zip" is named for its Z-shaped, tri-fold design, but is also meant to evoke a ZIP file, which can be compressed and decompressed. Smart.How does it perform?The Zip is a short-throw projector. At two feet from a screen, it can project a 25-inch image, and at 6.33 feet, it can project an 80-inch image.The Zip only supports vertical keystone correction, but the keystone adjustment is automatic -- and impressively so. As soon as I pointed it at a wall, the trapezoidal projection straightened itself out symmetrically.While this 1280 x 720p projector will never display crisp, highly detailed images, its autofocus feature went to work instantaneously. Whatever surface I targeted, the on-screen text was legible even when protracting its image by moving back as far as seven feet. Also: Finally, a portable 4K projector worthy of replacing my TV - and it gets plenty brightThe Zip also won't deliver high contrast, true blacks, or any of those lofty measures of image quality we look for in LED TVs -- that's asking too much of any projector. But I have to say, the colors were rich enough, and overall, the videos I played looked pretty good.In a dark room, the Zip's brightness level was plenty adequate. A small amount of ambient light creeping into the room, however, will wash out the screen. The only switch on the unit is for a brightness booster, which, when turned on, ostensibly makes the image maybe 10% brighter. So I wondered why bother with this option? Why not always make the image as bright as possible? Yet, the booster does make a noticeable difference in a very dark area. Adam Breeden/ZDNETThe brightness booster is an option because it saps the Zip's battery. In fact, the feature is available only when the projector is at a certain battery level. Turning the brightness boost switch on affected power use so significantly that I could hear the poor unit straining. Normally, the little fan inside the Zip emits a subtle white noise, a consistent low-decibel fuzz that could lull you to sleep. With the brightness booster turned on, those decibels triple as the cooling fan accelerates like a tiny jet engine. Turning it off to the dimmer setting, you can hear the engine decelerate and wind down to a glide. I should say that the "engine noise" isn't a problem when videos are playing at any level of volume.Also: One of my favorite smart home accessories turns any room into an aurora showTaking advantage of its folding design, I wanted to see how the Zip would work if I aimed it at the ceiling above my bed. I put it on the nightstand, but this offset the 16:9 projection to the right, placing it above my nightstand, not me. So I set the unit on my chest and watched its image on my popcorn-textured ceiling swell and unswell from my breathing and shake slightly with each heartbeat.I realize this does not paint the picture of an ideal viewing scenario. But, if you have spinal or shoulder injuries that require you to fall asleep on your back with no craning of your neck, and if another "requirement" is that you must be watching TV to fall asleep, then the Aurzen Zip is the only projector I've found that makes that possible. And from five feet away, the image on my ceiling looked just fine for sleepy nighttime viewing.The Zip's middle component houses two 1-watt speakers on opposite sides. They're as powerful as you'd expect for the size; not too much. But what can we expect from such a diminutive device? The volume is certainly adequate for one or two people positioned a few feet away from it, perhaps in a bedroom or inside a tent. Areas of improvementI didn't mean to bury the lede here, but a major shortcoming of the Zip is that it has no built-in operating system. Thereby, it has no streaming capability and zero apps. It operates solely through the command of your phone, tablet, or laptop. I was surprised to open the instruction booklet and read, "Copyrighted content from Netflix, Hulu, and other similar streaming services cannot be wirelessly mirrored or cast due to copyright restrictions."Since you can only screen-mirror content from another device -- and apps like Disney+ or Apple TV won't play because it is illegal --your viewing options become severely limited. I was only able to tune into YouTube to sample videos with a 16:9 layout. Otherwise, I could watch things like TikTok or Instagram in a vertical format, meaning the Zip indeed produced a larger 2D version of my phone on the wall. To access more content, Aurzen claims you can purchase a USB-C-to-HDMI video adapter and an HDMI dongle that streams material through your phone. These supplements could set you back another to and I'm honestly not sure that this will circumvent the copyright issue.I would be remiss if I didn't mention that I had trouble connecting the Zip to my phone. When trying to screen-mirror using AirPlay, my iPhone 16 could detect its presence, but I would repeatedly get the message, "Unable to connect to ZIP-287544D4." Thinking my phone's Defender Otterbox might be jamming the transmission, I borrowed an iPhone 16 Plusand, sadly, got the same result. At just over half a pound, the Zip is one of the smallest, most portable projectors on the market. Adam Breeden/ZDNETBesides the deluxe carrying case, the only accessory that comes with the Zip is a 3.5-foot USB-C cord. Out of desperation, I used it to connect the Zip to my laptop so I could finally play some videos. Yet, in another attempt to screen mirror, I used that cable to hardwire the Zip to my phone. Not only did that not work, but the Zip projected a warning message that dumbfoundingly said: "Please insert the standard adapter." This is the cable it came with!Then I noticed the solid green light on the Zip, indicating that it was fast-charging. It was fast-charging by leaching off my phone's battery to juice itself up, like a cute little robotic parasite. If you want to fast-charge a Zip the right way, you'll need to supply your own USB-C wall adapter.Also: Tariff-proof tech? Back Market's refurbished devices keep prices downThe Zip's max battery life is only about one and a half hours, and that is with the brightness booster turned off. This is certainly problematic if you plan to watch a football game or most feature films. After unboxing, I charged it overnight and was surprised to see how quickly the battery light indicators diminished once I got it up and running.You can always get a power bank, but then you have another device and another cable to deal with. And as I mentioned before, the Zip only has one USB-C port. Assuming you can get the Zip to screen mirror with your phone wirelessly, you'll be able to change it and watch content at the same time.ZDNET's buying adviceThis is my first encounter with Aurzen Zip, and I like what the company is trying to achieve with this projector. Holding it in my hand, the Zip's heft makes it feel solid and durable, while the sleek elegance of its metallic outer package betrays a premium device. I really love the way it looks and feels.The ideal scenario for using the Zip would be in a very dark, quiet space with only one or two people watching. For professional purposes like showing a PowerPoint in a boardroom, it might do in a pinch, but I wouldn't recommend it. The boardroom would have to be pitch black, and you'd need an external Bluetooth speaker. Also: Your TV's USB port is seriously underutilized: 5 features you're not using enoughAnd if you want more power or morestreaming capabilities, you'll need peripheral devices like a power bank and a dongle, not to mention a heartier sound system. This formula would detract from the true portability of the Zip in that now you're carting around three or four things instead of one.As future iterations and copycat designs emerge, the price of the Zip will go down, so I'd consider waiting it out. Incidentally, it is available on Amazon now for 15% off, and also on the Aurzen website for an equivalent discount if you use code ZIP15 at checkout.With loads of potential, I believe the Zip represents a promising example of what future mini projectors will look like, except they'll be smarter, brighter, and commensurate with their price tag.Featured reviews
#should #you #buy #viral #trifold

Should you buy the viral $350 tri-fold projector? My buying advice after a week of testing
ZDNET's key takeaways The Aurzen Zip is currently available for on Amazon. Its design and construction give it a premium feel, and the ability to project at various angles. Connection issues and limitations on what you can view with it are areas of improvement. When Aurzen sent me its new Zip Tri-fold Projector, it arrived in a dense, well-designed 5" x 6.5" x 1.75" box. I said aloud to no one, "Wow, this is the smallest projector I've ever seen." But when I opened the box, I was blown away by its actual size -- because it literally fits in the palm of my hand. "OK then," I asked myself, "Is this the world's first true pocket projector?"Also: I replaced my TV with a 4K UST projector - and the visual upgrade was worth itAs it turns out, it isn't. Kodak makes a smaller one for almost half the price of the Zip. But comparing the quality of that model with the Zip will have to wait for a future review. details View Initial impressions and setupThe Zip is 3" x 3" x 1" and weighs less than 10 ounces. Shapewise, it reminds me of a small-bite artisanal hamburger, although much heavier. I can literally fit it easily inside the pocket of my jeans.I already mentioned the delightfully smart packaging, which includes two stylish, magnetic box top flaps for storing the Aurzen Zip, should you need to. You don't need to keep the original housing box, though, because the Zip also comes with a zippable clamshell carrying case that is about the size of a regular sandwich. Also: The best outdoor projectors: Expert tested and reviewedThe carrying case measures only 5.75" x 5" x 1.5", has a plush, velvety interior, and is equipped with a carabiner -- you know, in case you want to clip a mini-projector to your backpack on a 20-mile hiking trip. The Aurzen Zip projector in its carrying case. Adam Breeden/ZDNETOut of the box, the waxpaper sleeve surrounding the unit warns not to "fully flatten the ZIP, as exceeding these angles or forcing it into a flat position may result in irreversible damage." This becomes evident as you tug on the top component to unfold the projector. It's also evident how strong the high-quality hinges are, which jibes with the projector's overall sturdiness.The Zip comes in two colorways: Goldand Grey. A row of five pinhole white lights indicates the charge status, and a solid green light indicates fast charging. The onboard controls are minimal, having only five illuminated touch buttons that you'll rarely use after initially checking the settings on its extremely condensed home menu.Its only USB-C port supports 24W power delivery, and its 5,000mAh battery capacity is about the same as most high-end smartphones. The problem is that this battery is running moving parts, generating 100 ANSI lumens, and projecting a large image, unlike any smartphone. Well, most smartphones.Also: This Android phone that doubles as a projector will make any tech enthusiast smileAs light as it is, the bottom of the unit is coated with a silicon-based texture that gives the base enough grip to prevent it from scooting across high-varnish furniture -- another thoughtful touch that adds to the Zip's premium appeal.By the way, the Aurzen "Zip" is named for its Z-shaped, tri-fold design, but is also meant to evoke a ZIP file, which can be compressed and decompressed. Smart.How does it perform?The Zip is a short-throw projector. At two feet from a screen, it can project a 25-inch image, and at 6.33 feet, it can project an 80-inch image.The Zip only supports vertical keystone correction, but the keystone adjustment is automatic -- and impressively so. As soon as I pointed it at a wall, the trapezoidal projection straightened itself out symmetrically.While this 1280 x 720p projector will never display crisp, highly detailed images, its autofocus feature went to work instantaneously. Whatever surface I targeted, the on-screen text was legible even when protracting its image by moving back as far as seven feet. Also: Finally, a portable 4K projector worthy of replacing my TV - and it gets plenty brightThe Zip also won't deliver high contrast, true blacks, or any of those lofty measures of image quality we look for in LED TVs -- that's asking too much of any projector. But I have to say, the colors were rich enough, and overall, the videos I played looked pretty good.In a dark room, the Zip's brightness level was plenty adequate. A small amount of ambient light creeping into the room, however, will wash out the screen. The only switch on the unit is for a brightness booster, which, when turned on, ostensibly makes the image maybe 10% brighter. So I wondered why bother with this option? Why not always make the image as bright as possible? Yet, the booster does make a noticeable difference in a very dark area. Adam Breeden/ZDNETThe brightness booster is an option because it saps the Zip's battery. In fact, the feature is available only when the projector is at a certain battery level. Turning the brightness boost switch on affected power use so significantly that I could hear the poor unit straining. Normally, the little fan inside the Zip emits a subtle white noise, a consistent low-decibel fuzz that could lull you to sleep. With the brightness booster turned on, those decibels triple as the cooling fan accelerates like a tiny jet engine. Turning it off to the dimmer setting, you can hear the engine decelerate and wind down to a glide. I should say that the "engine noise" isn't a problem when videos are playing at any level of volume.Also: One of my favorite smart home accessories turns any room into an aurora showTaking advantage of its folding design, I wanted to see how the Zip would work if I aimed it at the ceiling above my bed. I put it on the nightstand, but this offset the 16:9 projection to the right, placing it above my nightstand, not me. So I set the unit on my chest and watched its image on my popcorn-textured ceiling swell and unswell from my breathing and shake slightly with each heartbeat.I realize this does not paint the picture of an ideal viewing scenario. But, if you have spinal or shoulder injuries that require you to fall asleep on your back with no craning of your neck, and if another "requirement" is that you must be watching TV to fall asleep, then the Aurzen Zip is the only projector I've found that makes that possible. And from five feet away, the image on my ceiling looked just fine for sleepy nighttime viewing.The Zip's middle component houses two 1-watt speakers on opposite sides. They're as powerful as you'd expect for the size; not too much. But what can we expect from such a diminutive device? The volume is certainly adequate for one or two people positioned a few feet away from it, perhaps in a bedroom or inside a tent. Areas of improvementI didn't mean to bury the lede here, but a major shortcoming of the Zip is that it has no built-in operating system. Thereby, it has no streaming capability and zero apps. It operates solely through the command of your phone, tablet, or laptop. I was surprised to open the instruction booklet and read, "Copyrighted content from Netflix, Hulu, and other similar streaming services cannot be wirelessly mirrored or cast due to copyright restrictions."Since you can only screen-mirror content from another device -- and apps like Disney+ or Apple TV won't play because it is illegal --your viewing options become severely limited. I was only able to tune into YouTube to sample videos with a 16:9 layout. Otherwise, I could watch things like TikTok or Instagram in a vertical format, meaning the Zip indeed produced a larger 2D version of my phone on the wall. To access more content, Aurzen claims you can purchase a USB-C-to-HDMI video adapter and an HDMI dongle that streams material through your phone. These supplements could set you back another to and I'm honestly not sure that this will circumvent the copyright issue.I would be remiss if I didn't mention that I had trouble connecting the Zip to my phone. When trying to screen-mirror using AirPlay, my iPhone 16 could detect its presence, but I would repeatedly get the message, "Unable to connect to ZIP-287544D4." Thinking my phone's Defender Otterbox might be jamming the transmission, I borrowed an iPhone 16 Plusand, sadly, got the same result. At just over half a pound, the Zip is one of the smallest, most portable projectors on the market. Adam Breeden/ZDNETBesides the deluxe carrying case, the only accessory that comes with the Zip is a 3.5-foot USB-C cord. Out of desperation, I used it to connect the Zip to my laptop so I could finally play some videos. Yet, in another attempt to screen mirror, I used that cable to hardwire the Zip to my phone. Not only did that not work, but the Zip projected a warning message that dumbfoundingly said: "Please insert the standard adapter." This is the cable it came with!Then I noticed the solid green light on the Zip, indicating that it was fast-charging. It was fast-charging by leaching off my phone's battery to juice itself up, like a cute little robotic parasite. If you want to fast-charge a Zip the right way, you'll need to supply your own USB-C wall adapter.Also: Tariff-proof tech? Back Market's refurbished devices keep prices downThe Zip's max battery life is only about one and a half hours, and that is with the brightness booster turned off. This is certainly problematic if you plan to watch a football game or most feature films. After unboxing, I charged it overnight and was surprised to see how quickly the battery light indicators diminished once I got it up and running.You can always get a power bank, but then you have another device and another cable to deal with. And as I mentioned before, the Zip only has one USB-C port. Assuming you can get the Zip to screen mirror with your phone wirelessly, you'll be able to change it and watch content at the same time.ZDNET's buying adviceThis is my first encounter with Aurzen Zip, and I like what the company is trying to achieve with this projector. Holding it in my hand, the Zip's heft makes it feel solid and durable, while the sleek elegance of its metallic outer package betrays a premium device. I really love the way it looks and feels.The ideal scenario for using the Zip would be in a very dark, quiet space with only one or two people watching. For professional purposes like showing a PowerPoint in a boardroom, it might do in a pinch, but I wouldn't recommend it. The boardroom would have to be pitch black, and you'd need an external Bluetooth speaker. Also: Your TV's USB port is seriously underutilized: 5 features you're not using enoughAnd if you want more power or morestreaming capabilities, you'll need peripheral devices like a power bank and a dongle, not to mention a heartier sound system. This formula would detract from the true portability of the Zip in that now you're carting around three or four things instead of one.As future iterations and copycat designs emerge, the price of the Zip will go down, so I'd consider waiting it out. Incidentally, it is available on Amazon now for 15% off, and also on the Aurzen website for an equivalent discount if you use code ZIP15 at checkout.With loads of potential, I believe the Zip represents a promising example of what future mini projectors will look like, except they'll be smarter, brighter, and commensurate with their price tag.Featured reviews #should #you #buy #viral #trifold

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Should you buy the viral $350 tri-fold projector? My buying advice after a week of testing

ZDNET's key takeaways The Aurzen Zip is currently available for $339 on Amazon. Its design and construction give it a premium feel, and the ability to project at various angles. Connection issues and limitations on what you can view with it are areas of improvement. $339.99 at Amazon When Aurzen sent me its new Zip Tri-fold Projector, it arrived in a dense, well-designed 5" x 6.5" x 1.75" box. I said aloud to no one, "Wow, this is the smallest projector I've ever seen." But when I opened the box, I was blown away by its actual size -- because it literally fits in the palm of my hand. "OK then," I asked myself, "Is this the world's first true pocket projector?"Also: I replaced my TV with a 4K UST projector - and the visual upgrade was worth itAs it turns out, it isn't. Kodak makes a smaller one for almost half the price of the Zip. But comparing the quality of that model with the Zip will have to wait for a future review. details View at Amazon Initial impressions and setupThe Zip is 3" x 3" x 1" and weighs less than 10 ounces. Shapewise, it reminds me of a small-bite artisanal hamburger, although much heavier (and less tasty). I can literally fit it easily inside the pocket of my jeans.I already mentioned the delightfully smart packaging, which includes two stylish, magnetic box top flaps for storing the Aurzen Zip, should you need to. You don't need to keep the original housing box, though, because the Zip also comes with a zippable clamshell carrying case that is about the size of a regular sandwich. Also: The best outdoor projectors: Expert tested and reviewedThe carrying case measures only 5.75" x 5" x 1.5", has a plush, velvety interior, and is equipped with a carabiner -- you know, in case you want to clip a mini-projector to your backpack on a 20-mile hiking trip. The Aurzen Zip projector in its carrying case. Adam Breeden/ZDNETOut of the box, the waxpaper sleeve surrounding the unit warns not to "fully flatten the ZIP, as exceeding these angles or forcing it into a flat position may result in irreversible damage." This becomes evident as you tug on the top component to unfold the projector. It's also evident how strong the high-quality hinges are, which jibes with the projector's overall sturdiness.The Zip comes in two colorways: Gold (which actually looks more titanium) and Grey (which I'd call more like Carbon). A row of five pinhole white lights indicates the charge status, and a solid green light indicates fast charging. The onboard controls are minimal, having only five illuminated touch buttons that you'll rarely use after initially checking the settings on its extremely condensed home menu.Its only USB-C port supports 24W power delivery, and its 5,000mAh battery capacity is about the same as most high-end smartphones. The problem is that this battery is running moving parts (internal fans), generating 100 ANSI lumens (and thereby a good deal of heat), and projecting a large image, unlike any smartphone. Well, most smartphones.Also: This Android phone that doubles as a projector will make any tech enthusiast smileAs light as it is (0.62 pounds), the bottom of the unit is coated with a silicon-based texture that gives the base enough grip to prevent it from scooting across high-varnish furniture -- another thoughtful touch that adds to the Zip's premium appeal.By the way, the Aurzen "Zip" is named for its Z-shaped, tri-fold design, but is also meant to evoke a ZIP file, which can be compressed and decompressed. Smart.How does it perform?The Zip is a short-throw projector. At two feet from a screen, it can project a 25-inch image, and at 6.33 feet, it can project an 80-inch image.The Zip only supports vertical keystone correction, but the keystone adjustment is automatic -- and impressively so. As soon as I pointed it at a wall, the trapezoidal projection straightened itself out symmetrically.While this 1280 x 720p projector will never display crisp, highly detailed images, its autofocus feature went to work instantaneously. Whatever surface I targeted, the on-screen text was legible even when protracting its image by moving back as far as seven feet. Also: Finally, a portable 4K projector worthy of replacing my TV - and it gets plenty brightThe Zip also won't deliver high contrast, true blacks, or any of those lofty measures of image quality we look for in LED TVs -- that's asking too much of any projector. But I have to say, the colors were rich enough, and overall, the videos I played looked pretty good.In a dark room, the Zip's brightness level was plenty adequate. A small amount of ambient light creeping into the room, however, will wash out the screen. The only switch on the unit is for a brightness booster, which, when turned on, ostensibly makes the image maybe 10% brighter. So I wondered why bother with this option? Why not always make the image as bright as possible? Yet, the booster does make a noticeable difference in a very dark area. Adam Breeden/ZDNETThe brightness booster is an option because it saps the Zip's battery. In fact, the feature is available only when the projector is at a certain battery level (above 50%). Turning the brightness boost switch on affected power use so significantly that I could hear the poor unit straining. Normally, the little fan inside the Zip emits a subtle white noise, a consistent low-decibel fuzz that could lull you to sleep. With the brightness booster turned on, those decibels triple as the cooling fan accelerates like a tiny jet engine. Turning it off to the dimmer setting, you can hear the engine decelerate and wind down to a glide. I should say that the "engine noise" isn't a problem when videos are playing at any level of volume.Also: One of my favorite smart home accessories turns any room into an aurora showTaking advantage of its folding design, I wanted to see how the Zip would work if I aimed it at the ceiling above my bed. I put it on the nightstand, but this offset the 16:9 projection to the right, placing it above my nightstand, not me. So I set the unit on my chest and watched its image on my popcorn-textured ceiling swell and unswell from my breathing and shake slightly with each heartbeat.I realize this does not paint the picture of an ideal viewing scenario. But, if you have spinal or shoulder injuries that require you to fall asleep on your back with no craning of your neck, and if another "requirement" is that you must be watching TV to fall asleep, then the Aurzen Zip is the only projector I've found that makes that possible. And from five feet away, the image on my ceiling looked just fine for sleepy nighttime viewing.The Zip's middle component houses two 1-watt speakers on opposite sides. They're as powerful as you'd expect for the size; not too much. But what can we expect from such a diminutive device? The volume is certainly adequate for one or two people positioned a few feet away from it, perhaps in a bedroom or inside a tent. Areas of improvementI didn't mean to bury the lede here, but a major shortcoming of the Zip is that it has no built-in operating system. Thereby, it has no streaming capability and zero apps. It operates solely through the command of your phone, tablet, or laptop. I was surprised to open the instruction booklet and read, "Copyrighted content from Netflix, Hulu, and other similar streaming services cannot be wirelessly mirrored or cast due to copyright restrictions."Since you can only screen-mirror content from another device -- and apps like Disney+ or Apple TV won't play because it is illegal --your viewing options become severely limited. I was only able to tune into YouTube to sample videos with a 16:9 layout. Otherwise, I could watch things like TikTok or Instagram in a vertical format, meaning the Zip indeed produced a larger 2D version of my phone on the wall. To access more content, Aurzen claims you can purchase a USB-C-to-HDMI video adapter and an HDMI dongle that streams material through your phone. These supplements could set you back another $50 to $100, and I'm honestly not sure that this will circumvent the copyright issue.I would be remiss if I didn't mention that I had trouble connecting the Zip to my phone. When trying to screen-mirror using AirPlay, my iPhone 16 could detect its presence, but I would repeatedly get the message, "Unable to connect to ZIP-287544D4." Thinking my phone's Defender Otterbox might be jamming the transmission, I borrowed an iPhone 16 Plus (wearing no protective case) and, sadly, got the same result. At just over half a pound, the Zip is one of the smallest, most portable projectors on the market. Adam Breeden/ZDNETBesides the deluxe carrying case, the only accessory that comes with the Zip is a 3.5-foot USB-C cord. Out of desperation, I used it to connect the Zip to my laptop so I could finally play some videos. Yet, in another attempt to screen mirror, I used that cable to hardwire the Zip to my phone. Not only did that not work, but the Zip projected a warning message that dumbfoundingly said: "(!) Please insert the standard adapter." This is the cable it came with!Then I noticed the solid green light on the Zip, indicating that it was fast-charging. It was fast-charging by leaching off my phone's battery to juice itself up, like a cute little robotic parasite. If you want to fast-charge a Zip the right way, you'll need to supply your own USB-C wall adapter.Also: Tariff-proof tech? Back Market's refurbished devices keep prices downThe Zip's max battery life is only about one and a half hours, and that is with the brightness booster turned off. This is certainly problematic if you plan to watch a football game or most feature films. After unboxing, I charged it overnight and was surprised to see how quickly the battery light indicators diminished once I got it up and running.You can always get a power bank, but then you have another device and another cable to deal with. And as I mentioned before, the Zip only has one USB-C port. Assuming you can get the Zip to screen mirror with your phone wirelessly, you'll be able to change it and watch content at the same time.ZDNET's buying adviceThis is my first encounter with Aurzen Zip, and I like what the company is trying to achieve with this projector. Holding it in my hand, the Zip's heft makes it feel solid and durable, while the sleek elegance of its metallic outer package betrays a premium device. I really love the way it looks and feels.The ideal scenario for using the Zip would be in a very dark, quiet space with only one or two people watching. For professional purposes like showing a PowerPoint in a boardroom, it might do in a pinch, but I wouldn't recommend it. The boardroom would have to be pitch black, and you'd need an external Bluetooth speaker. Also: Your TV's USB port is seriously underutilized: 5 features you're not using enoughAnd if you want more power or more (make that ANY) streaming capabilities, you'll need peripheral devices like a power bank and a dongle, not to mention a heartier sound system. This formula would detract from the true portability of the Zip in that now you're carting around three or four things instead of one.As future iterations and copycat designs emerge, the price of the Zip will go down, so I'd consider waiting it out. Incidentally, it is available on Amazon now for 15% off (at $339), and also on the Aurzen website for an equivalent discount if you use code ZIP15 at checkout.With loads of potential, I believe the Zip represents a promising example of what future mini projectors will look like, except they'll be smarter, brighter, and commensurate with their price tag.Featured reviews

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2025-05-17 10:31:37 ·

6 Figure Creative: Digital Marketing Coach

Dear Future Marketing Coach, We're looking for a Coach who is amazing at helping freelancers implement the marketing plans we create for them. This role is a top priority at 6 Figure Creative. Why? Because our flagship coaching program, Clients By Design, is growing fast, and our current coaching team only have a few spots left on their rosters. The #1 struggle most creatives face is that they have no idea where their next client is coming from, and everything we do inside Clients By Design is to help creative freelancers solve that problem. We joke that our mission is to plunge humanity into chaos by helping all eight billion people become 6 Figure Creatives. The reality is that our mission is to help one person at a time with a 1-on-1 relationship, and that's where you come in. If the idea of working 1-on-1 with some of the most talented freelancers in the worldto help solve the #1 issue freelancers face, then keep reading...What You'll Do:As a Marketing Coach, your role is to help your roster of 50-75 clients successfully execute the Continuous Clients Marketing Roadmaps that are custom-tailored for them. You'll give them feedback as they work through implementing our playbooks, help them overcome any roadblocks holding them back from making progress, and you'll be responsible for holding them accountable for completing their roadmaps. As a Marketing Coach, you will own your client's success in the program. You'll also work closely with Brian Hoodto create and deploy better playbooks and resources to support all of our clients.Here are your 3 main responsibilities:Client Onboarding: You will get each of your clients up to speed so they have a full understanding of how to get the most out of this program. You'll ensure they feel taken care of, and they know exactly what to do during their crucial first 30 days. 1-on-1 Client Attention: You'll help your clients progress through their playbooks and marketing plan with the confidence of knowing they're not making major mistakes along the way. You will give them the feedback and support they need to get past any roadblocks, as well as the accountability and encouragement necessary to keep going for the long haul.Conflict Resolution: You will quickly and effectively resolve conflicts within your client roster so that everyone is happy, encouraged, and taking action toward completing their marketing plans. The decisions you help your clients make will change the trajectory of their lives forever, so this role is not for the faint of heart. You HAVE to be willing to do what it takes to help someone make tough decisions with their best interest in mind.In your role as a Marketing Coach, you'll be accountable for three numbers:Monthly Client Retention: The % of your client roster you retain each month. Total # of clients on your roster: Part of your compensation is based on this number.Client Happiness Score: The % of clients who give you a positive rating each month.What Success In This Role Looks Like:Your #1 outcome over the next six months: 50+ clients on your roster with 95%+ of your roster retained each month.30 Day TargetsYou know our playbooks and coaching process well enough to start onboarding new clientsYou've onboarded your first few clients60 Day Targets You know our playbooks backward and forwardsYou're up to 15 active clients on your roster90 Day Targets You've ramped up to 25-30 active clients and you're ready to take on moreYour Client Happiness Score is 95%+180 Day TargetsYou have 50+ clients on your roster 95%+ of your clients are retained each monthYour Client Happiness Score is 95%+Who you'll work with:You will report directly to Brian Hood, our founder. I'll work with you to become a better coach, grow and develop personally and professionally, and possibly even grow into a larger role as we scale You'll be the 6th coach to join our team, which means you'll be a part of a growing small team. My goal for you is for you to absolutely LOVE what you do and also be fulfilled by the impact you're making on the clients you serve. What you'll learnIf you crave variety in your work and love the idea of helping people overcome brand-new challenges every single day, this is your potential dream job. Not only will you be affecting the lives and businesses of the clients you coach, but you'll also be impacting each and every client they work with as well. During your time working alongside us, you'll learn The intricacies of what it takes to create strong and lasting relationships with our clients and make a meaningful impact in their lives. How to build systems that provide support to each and every client as they develop their own client acquisition machines.The inner workings of the 6 Figure Creative, as well as the hundreds of different businesses we work with. If you've been running your own business, but you're feeling the drain of working "alone in a cave" these past several years, you'll love the amount of human-to-human interaction you'll have at this role. Two of our coaches havetheir own marketing agencies. If you come from the startup community and you're burnt out from working long hours while wearing multiple "hats" at your company, you'll love the focus and structure this role will bring you. Three of our coaches were heads of marketing a 7 figure, multi-7 figure, and even an 8 figure startup. If you come from corporate America and you're tired of feeling like a small cog in a massive machine, you'll love the amount of direct impact you'll have on your clients' lives in this role. So far, no of our coaches came from corporate america... but maybe you could be the first? Join me in creating a positive impact and making a lasting difference in the world of creative freelance businesses.Where you'll work:We're a 100% remote company with a small, tight-knit team of 10 people spread across the globe — from Vermont, New Jersey, Nashville, Oregon, Las Vegas, Pennsylvania, and California to Portugal, Romania, and even New Zealand. You can work from wherever you do your best work.Coffee shop? Cool.Your own home office? Even better.Costa Rica for the summer? Send us pics pls.We care more about outcomes than clock-ins.Why We Exist As A Company:The reason 6 Figure Creative exists as a company is to help freelancers earn more money without selling their souls. Our flagship coaching program, Clients By Design, solves the #1 problem holding freelancers back from success: They have no idea where their next client is coming from. The program is built around creating highly-personalized marketing plans for our clients and coaching them through every single step of the process as they implement each playbook. We believe that the education system is fundamentally broken. Universities will gladly charge their students k+ for a creative degree and never teach them the most important skills and strategies for how to actually get an ROI from their investment. The coaching program you'll be a part of exists to help the best creatives in the world change the trajectory of their careersby learning the skills universities failed to teach them. It takes more than passion to succeed, and everything we do is built around giving our clients the strategies, tools, processes, guidance, coaching, and accountability they need to have successful businesses. I look forward to working with you! -Brian HoodFounder P.S. Here's the complete hiring scorecard for this role. RequirementsWhat We're Looking ForRequiredYou are a complete marketing nerd who has 5+ years of digital marketing experienceYou LOVE diving into a broken marketing machine to find the root cause of why it's not working. You have exceptional organizational and time management skills, with the ability to manage dozens of clients and priorities simultaneously without letting things slip through the cracksYou have strong leadership and coaching skills, with the ability to motivate and inspire clientsYou are an excellent communicator, and comfortable on videoYou are detail-oriented enough to add the words "client acquisition machine" to your application.You are confident, and never shy away from a challengePreferred Qualifications: Nice to have stuff that sets you apartYou have been paid to coach clientsin digital marketingYou are available to coach full-timeduring normal US working hoursYou have experience working with clients in various remote settings including email, online communities, asynchronous video, and synchronous 1-on-1 zoom callsYou have a gift for helping other people feel like the most important person on the planet while talking to and working with themYou have a background as a successful creative freelancerYou live +/- 1 hour of Central Standard TimeBenefitsWork from home- we're 100% remote! Health, vision, and dental insurance for you and your family monthly home cleaning service/yr home office upgrade allowanceCompensation: -+Salary: Variable Compensation: -+Your variable compensation is based on the number of active clients on your roster plus the number of new clients successfully onboarded each month. We add more clients to your roster as long as you're hitting your target KPIs.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Management and Finance JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot
#figure #creative #digital #marketing #coach

6 Figure Creative: Digital Marketing Coach
Dear Future Marketing Coach, We're looking for a Coach who is amazing at helping freelancers implement the marketing plans we create for them. This role is a top priority at 6 Figure Creative. Why? Because our flagship coaching program, Clients By Design, is growing fast, and our current coaching team only have a few spots left on their rosters. The #1 struggle most creatives face is that they have no idea where their next client is coming from, and everything we do inside Clients By Design is to help creative freelancers solve that problem. We joke that our mission is to plunge humanity into chaos by helping all eight billion people become 6 Figure Creatives. The reality is that our mission is to help one person at a time with a 1-on-1 relationship, and that's where you come in. If the idea of working 1-on-1 with some of the most talented freelancers in the worldto help solve the #1 issue freelancers face, then keep reading...What You'll Do:As a Marketing Coach, your role is to help your roster of 50-75 clients successfully execute the Continuous Clients Marketing Roadmaps that are custom-tailored for them. You'll give them feedback as they work through implementing our playbooks, help them overcome any roadblocks holding them back from making progress, and you'll be responsible for holding them accountable for completing their roadmaps. As a Marketing Coach, you will own your client's success in the program. You'll also work closely with Brian Hoodto create and deploy better playbooks and resources to support all of our clients.Here are your 3 main responsibilities:Client Onboarding: You will get each of your clients up to speed so they have a full understanding of how to get the most out of this program. You'll ensure they feel taken care of, and they know exactly what to do during their crucial first 30 days. 1-on-1 Client Attention: You'll help your clients progress through their playbooks and marketing plan with the confidence of knowing they're not making major mistakes along the way. You will give them the feedback and support they need to get past any roadblocks, as well as the accountability and encouragement necessary to keep going for the long haul.Conflict Resolution: You will quickly and effectively resolve conflicts within your client roster so that everyone is happy, encouraged, and taking action toward completing their marketing plans. The decisions you help your clients make will change the trajectory of their lives forever, so this role is not for the faint of heart. You HAVE to be willing to do what it takes to help someone make tough decisions with their best interest in mind.In your role as a Marketing Coach, you'll be accountable for three numbers:Monthly Client Retention: The % of your client roster you retain each month. Total # of clients on your roster: Part of your compensation is based on this number.Client Happiness Score: The % of clients who give you a positive rating each month.What Success In This Role Looks Like:Your #1 outcome over the next six months: 50+ clients on your roster with 95%+ of your roster retained each month.30 Day TargetsYou know our playbooks and coaching process well enough to start onboarding new clientsYou've onboarded your first few clients60 Day Targets You know our playbooks backward and forwardsYou're up to 15 active clients on your roster90 Day Targets You've ramped up to 25-30 active clients and you're ready to take on moreYour Client Happiness Score is 95%+180 Day TargetsYou have 50+ clients on your roster 95%+ of your clients are retained each monthYour Client Happiness Score is 95%+Who you'll work with:You will report directly to Brian Hood, our founder. I'll work with you to become a better coach, grow and develop personally and professionally, and possibly even grow into a larger role as we scale You'll be the 6th coach to join our team, which means you'll be a part of a growing small team. My goal for you is for you to absolutely LOVE what you do and also be fulfilled by the impact you're making on the clients you serve. What you'll learnIf you crave variety in your work and love the idea of helping people overcome brand-new challenges every single day, this is your potential dream job. Not only will you be affecting the lives and businesses of the clients you coach, but you'll also be impacting each and every client they work with as well. During your time working alongside us, you'll learn The intricacies of what it takes to create strong and lasting relationships with our clients and make a meaningful impact in their lives. How to build systems that provide support to each and every client as they develop their own client acquisition machines.The inner workings of the 6 Figure Creative, as well as the hundreds of different businesses we work with. If you've been running your own business, but you're feeling the drain of working "alone in a cave" these past several years, you'll love the amount of human-to-human interaction you'll have at this role. Two of our coaches havetheir own marketing agencies. If you come from the startup community and you're burnt out from working long hours while wearing multiple "hats" at your company, you'll love the focus and structure this role will bring you. Three of our coaches were heads of marketing a 7 figure, multi-7 figure, and even an 8 figure startup. If you come from corporate America and you're tired of feeling like a small cog in a massive machine, you'll love the amount of direct impact you'll have on your clients' lives in this role. So far, no of our coaches came from corporate america... but maybe you could be the first? Join me in creating a positive impact and making a lasting difference in the world of creative freelance businesses.Where you'll work:We're a 100% remote company with a small, tight-knit team of 10 people spread across the globe — from Vermont, New Jersey, Nashville, Oregon, Las Vegas, Pennsylvania, and California to Portugal, Romania, and even New Zealand. You can work from wherever you do your best work.Coffee shop? Cool.Your own home office? Even better.Costa Rica for the summer? Send us pics pls.We care more about outcomes than clock-ins.Why We Exist As A Company:The reason 6 Figure Creative exists as a company is to help freelancers earn more money without selling their souls. Our flagship coaching program, Clients By Design, solves the #1 problem holding freelancers back from success: They have no idea where their next client is coming from. The program is built around creating highly-personalized marketing plans for our clients and coaching them through every single step of the process as they implement each playbook. We believe that the education system is fundamentally broken. Universities will gladly charge their students k+ for a creative degree and never teach them the most important skills and strategies for how to actually get an ROI from their investment. The coaching program you'll be a part of exists to help the best creatives in the world change the trajectory of their careersby learning the skills universities failed to teach them. It takes more than passion to succeed, and everything we do is built around giving our clients the strategies, tools, processes, guidance, coaching, and accountability they need to have successful businesses. I look forward to working with you! -Brian HoodFounder P.S. Here's the complete hiring scorecard for this role. RequirementsWhat We're Looking ForRequiredYou are a complete marketing nerd who has 5+ years of digital marketing experienceYou LOVE diving into a broken marketing machine to find the root cause of why it's not working. You have exceptional organizational and time management skills, with the ability to manage dozens of clients and priorities simultaneously without letting things slip through the cracksYou have strong leadership and coaching skills, with the ability to motivate and inspire clientsYou are an excellent communicator, and comfortable on videoYou are detail-oriented enough to add the words "client acquisition machine" to your application.You are confident, and never shy away from a challengePreferred Qualifications: Nice to have stuff that sets you apartYou have been paid to coach clientsin digital marketingYou are available to coach full-timeduring normal US working hoursYou have experience working with clients in various remote settings including email, online communities, asynchronous video, and synchronous 1-on-1 zoom callsYou have a gift for helping other people feel like the most important person on the planet while talking to and working with themYou have a background as a successful creative freelancerYou live +/- 1 hour of Central Standard TimeBenefitsWork from home- we're 100% remote! Health, vision, and dental insurance for you and your family monthly home cleaning service/yr home office upgrade allowanceCompensation: -+Salary: Variable Compensation: -+Your variable compensation is based on the number of active clients on your roster plus the number of new clients successfully onboarded each month. We add more clients to your roster as long as you're hitting your target KPIs.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Management and Finance JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot #figure #creative #digital #marketing #coach

WEWORKREMOTELY.COM

6 Figure Creative: Digital Marketing Coach

Dear Future Marketing Coach, We're looking for a Coach who is amazing at helping freelancers implement the marketing plans we create for them. This role is a top priority at 6 Figure Creative. Why? Because our flagship coaching program, Clients By Design, is growing fast, and our current coaching team only have a few spots left on their rosters. The #1 struggle most creatives face is that they have no idea where their next client is coming from, and everything we do inside Clients By Design is to help creative freelancers solve that problem (for good). We joke that our mission is to plunge humanity into chaos by helping all eight billion people become 6 Figure Creatives. The reality is that our mission is to help one person at a time with a 1-on-1 relationship, and that's where you come in. If the idea of working 1-on-1 with some of the most talented freelancers in the world (for example, Grammy-winning music producers) to help solve the #1 issue freelancers face, then keep reading...What You'll Do:As a Marketing Coach, your role is to help your roster of 50-75 clients successfully execute the Continuous Clients Marketing Roadmaps that are custom-tailored for them. You'll give them feedback as they work through implementing our playbooks, help them overcome any roadblocks holding them back from making progress, and you'll be responsible for holding them accountable for completing their roadmaps. As a Marketing Coach, you will own your client's success in the program. You'll also work closely with Brian Hood (founder) to create and deploy better playbooks and resources to support all of our clients.Here are your 3 main responsibilities:Client Onboarding: You will get each of your clients up to speed so they have a full understanding of how to get the most out of this program. You'll ensure they feel taken care of (instead of "lost in the shuffle"), and they know exactly what to do during their crucial first 30 days. 1-on-1 Client Attention: You'll help your clients progress through their playbooks and marketing plan with the confidence of knowing they're not making major mistakes along the way. You will give them the feedback and support they need to get past any roadblocks, as well as the accountability and encouragement necessary to keep going for the long haul.Conflict Resolution: You will quickly and effectively resolve conflicts within your client roster so that everyone is happy, encouraged, and taking action toward completing their marketing plans. The decisions you help your clients make will change the trajectory of their lives forever, so this role is not for the faint of heart. You HAVE to be willing to do what it takes to help someone make tough decisions with their best interest in mind.In your role as a Marketing Coach, you'll be accountable for three numbers:Monthly Client Retention: The % of your client roster you retain each month. Total # of clients on your roster: Part of your compensation is based on this number.Client Happiness Score: The % of clients who give you a positive rating each month.What Success In This Role Looks Like:Your #1 outcome over the next six months: 50+ clients on your roster with 95%+ of your roster retained each month.30 Day TargetsYou know our playbooks and coaching process well enough to start onboarding new clientsYou've onboarded your first few clients60 Day Targets You know our playbooks backward and forwardsYou're up to 15 active clients on your roster90 Day Targets You've ramped up to 25-30 active clients and you're ready to take on moreYour Client Happiness Score is 95%+180 Day TargetsYou have 50+ clients on your roster 95%+ of your clients are retained each monthYour Client Happiness Score is 95%+Who you'll work with:You will report directly to Brian Hood, our founder (i.e. the guy writing this job description). I'll work with you to become a better coach, grow and develop personally and professionally, and possibly even grow into a larger role as we scale You'll be the 6th coach to join our team, which means you'll be a part of a growing small team. My goal for you is for you to absolutely LOVE what you do and also be fulfilled by the impact you're making on the clients you serve. What you'll learnIf you crave variety in your work and love the idea of helping people overcome brand-new challenges every single day, this is your potential dream job. Not only will you be affecting the lives and businesses of the clients you coach, but you'll also be impacting each and every client they work with as well. During your time working alongside us, you'll learn The intricacies of what it takes to create strong and lasting relationships with our clients and make a meaningful impact in their lives. How to build systems that provide support to each and every client as they develop their own client acquisition machines.The inner workings of the 6 Figure Creative, as well as the hundreds of different businesses we work with. If you've been running your own business, but you're feeling the drain of working "alone in a cave" these past several years, you'll love the amount of human-to-human interaction you'll have at this role. Two of our coaches have (or built and sold) their own marketing agencies. If you come from the startup community and you're burnt out from working long hours while wearing multiple "hats" at your company, you'll love the focus and structure this role will bring you. Three of our coaches were heads of marketing a 7 figure, multi-7 figure, and even an 8 figure startup. If you come from corporate America and you're tired of feeling like a small cog in a massive machine, you'll love the amount of direct impact you'll have on your clients' lives in this role. So far, no of our coaches came from corporate america... but maybe you could be the first? Join me in creating a positive impact and making a lasting difference in the world of creative freelance businesses.Where you'll work:We're a 100% remote company with a small, tight-knit team of 10 people spread across the globe — from Vermont, New Jersey, Nashville, Oregon, Las Vegas, Pennsylvania, and California to Portugal, Romania, and even New Zealand. You can work from wherever you do your best work.Coffee shop? Cool.Your own home office? Even better.Costa Rica for the summer? Send us pics pls.We care more about outcomes than clock-ins.Why We Exist As A Company:The reason 6 Figure Creative exists as a company is to help freelancers earn more money without selling their souls. Our flagship coaching program, Clients By Design, solves the #1 problem holding freelancers back from success: They have no idea where their next client is coming from. The program is built around creating highly-personalized marketing plans for our clients and coaching them through every single step of the process as they implement each playbook. We believe that the education system is fundamentally broken. Universities will gladly charge their students $100k+ for a creative degree and never teach them the most important skills and strategies for how to actually get an ROI from their investment. The coaching program you'll be a part of exists to help the best creatives in the world change the trajectory of their careers (and lives) by learning the skills universities failed to teach them. It takes more than passion to succeed, and everything we do is built around giving our clients the strategies, tools, processes, guidance, coaching, and accountability they need to have successful businesses. I look forward to working with you! -Brian HoodFounder P.S. Here's the complete hiring scorecard for this role. RequirementsWhat We're Looking ForRequired (don't have these? Please don't apply.)You are a complete marketing nerd who has 5+ years of digital marketing experienceYou LOVE diving into a broken marketing machine to find the root cause of why it's not working. You have exceptional organizational and time management skills, with the ability to manage dozens of clients and priorities simultaneously without letting things slip through the cracksYou have strong leadership and coaching skills, with the ability to motivate and inspire clientsYou are an excellent communicator, and comfortable on videoYou are detail-oriented enough to add the words "client acquisition machine" to your application (bonus points if it's shoehorned into your Loom video with a nod and a wink).You are confident, and never shy away from a challengePreferred Qualifications: Nice to have stuff that sets you apartYou have been paid to coach clients (or team members) in digital marketingYou are available to coach full-time (40 hours per week) during normal US working hoursYou have experience working with clients in various remote settings including email, online communities, asynchronous video, and synchronous 1-on-1 zoom callsYou have a gift for helping other people feel like the most important person on the planet while talking to and working with themYou have a background as a successful creative freelancerYou live +/- 1 hour of Central Standard TimeBenefitsWork from home (or anywhere in the world) - we're 100% remote! Health, vision, and dental insurance for you and your family $250 monthly home cleaning service (because nobody loves cleaning, right?)$1,000/yr home office upgrade allowanceCompensation: $65,000-$125,000+Salary: $55,000Variable Compensation: $10,000-$70,000+Your variable compensation is based on the number of active clients on your roster plus the number of new clients successfully onboarded each month. We add more clients to your roster as long as you're hitting your target KPIs. (See the hiring scorecard for compensation details)Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Management and Finance JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot

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This AI paper from DeepSeek-AI Explores How DeepSeek-V3 Delivers High-Performance Language Modeling by Minimizing Hardware Overhead and Maximizing Computational Efficiency

The growth in developing and deploying large language modelsis closely tied to architectural innovations, large-scale datasets, and hardware improvements. Models like DeepSeek-V3, GPT-4o, Claude 3.5 Sonnet, and LLaMA-3 have demonstrated how scaling enhances reasoning and dialogue capabilities. However, as their performance increases, so do computing, memory, and communication bandwidth demands, placing substantial strain on hardware. Without parallel progress in model and infrastructure co-design, these models risk becoming accessible only to organizations with massive resources. This makes optimizing training cost, inference speed, and memory efficiency a critical area of research.
A core challenge is the mismatch between model size and hardware capabilities. LLM memory consumption grows over 1000% annually, while high-speed memory bandwidth increases by less than 50%. During inference, caching prior context in Key-Valuestores adds to memory strain and slows processing. Dense models activate all parameters per token, escalating computational costs, particularly for models with hundreds of billions of parameters. This results in billions of floating-point operations per token and high energy demands. Time Per Output Token, a key performance metric, also suffers, impacting user experience. These problems call for solutions beyond simply adding more hardware.
Techniques like Multi-Query Attentionand Grouped-Query Attentionreduce memory usage by sharing attention weights. Windowed KV caching lowers memory use by storing only recent tokens, but can limit long-context understanding. Quantized compression with low-bit formats like 4-bit and 8-bit cuts memory further, though sometimes with trade-offs in accuracy. Precision formats such as BF16 and FP8 improve training speed and efficiency. While useful, these techniques often tackle individual issues rather than a comprehensive solution to scaling challenges.
Researchers from DeepSeek-AI introduced a more integrated and efficient strategy with the development of DeepSeek-V3, designed to scale intelligently rather than excessively. Utilizing 2,048 NVIDIA H800 GPUs, the model achieves state-of-the-art performance while focusing on cost-efficiency. Instead of depending on expansive infrastructure, the team engineered the model architecture to work harmoniously with hardware constraints. Central to this effort are innovations such as Multi-head Latent Attentionfor memory optimization, a Mixture of Expertsframework for computational efficiency, and FP8 mixed-precision training to accelerate performance without sacrificing accuracy. A custom Multi-Plane Network Topology was also employed to minimize inter-device communication overhead. Collectively, these components make DeepSeek-V3 a scalable and accessible solution, capable of rivaling much larger systems while operating on significantly leaner resources.

The architecture achieves memory efficiency by reducing the KV cache requirement per token to just 70 KB using MLA, compared to 327 KB and 516 KB in Qwen-2.5 and LLaMA-3.1, respectively. This reduction is accomplished by compressing attention heads into a smaller latent vector jointly trained with the model. Computational efficiency is further boosted with the MoE model, which increases total parameters to 671 billion but only activates 37 billion per token. This contrasts sharply with dense models that require full parameter activation. For example, LLaMA-3.1 needs 2,448 GFLOPS per token, while DeepSeek-V3 operates at just 250 GFLOPS. Also, the architecture integrates a Multi-Token Predictionmodule, enabling the generation of multiple tokens in a single step. The system achieves up to 1.8x improvement in generation speed, and real-world measurements show 80-90% token acceptance for speculative decoding.

Using a system interconnected by CX7 400 Gbps InfiniBand NICs, DeepSeek-V3 achieves a theoretical TPOT of 14.76 milliseconds, equal to 67 tokens per second. With higher-bandwidth setups like NVIDIA GB200 NVL72 offering 900 GB/s, this number can be reduced to 0.82 milliseconds TPOT, potentially achieving 1,200 tokens per second. The practical throughput is lower due to compute-communication overlap and memory limitations, but the framework lays the foundation for future high-speed implementations. FP8 precision further adds to the speed gains. The training framework applies tile-wise 1×128 and block-wise 128×128 quantization, with less than 0.25% accuracy loss compared to BF16. These results were validated on smaller 16B and 230B parameter versions before integration into the 671B model.

Several key takeaways from the research on insights into DeepSeek-V3 include:

MLA compression reduces KV cache size per token from 516 KB to 70 KB, significantly lowering memory demands during inference.
Only 37 billion of the 671 billion total parameters are activated per token, dramatically reducing compute and memory requirements without compromising model performance.
DeepSeek-V3 requires just 250 GFLOPS per token, compared to 2,448 GFLOPS for dense models like LLaMA-3.1, highlighting its computational efficiency.
Achieves up to 67 tokens per secondon a 400 Gbps InfiniBand network, with the potential to scale to 1,200 TPS using advanced interconnects like NVL72.
Multi-Token Predictionimproves generation speed by 1.8×, with a token acceptance rate of 80-90%, enhancing inference throughput.
FP8 mixed-precision training enables faster computation with less than 0.25% accuracy degradation, validated through extensive small-scale ablations.
Capable of running on a server equipped with a consumer-grade GPU, delivering nearly 20 TPS, making high-performance LLMs more accessible.

In conclusion, the research presents a well-rounded framework for building powerful and resource-conscious large-scale language models. By directly addressing fundamental constraints, such as memory limitations, high computational costs, and inference latency, the researchers demonstrate that intelligent architecture-hardware co-design can unlock high performance without relying on vast infrastructure. DeepSeek-V3 is a clear example of how efficiency and scalability coexist, enabling broader adoption of cutting-edge AI capabilities across diverse organizations. This approach shifts the narrative from scaling through brute force to scaling through smarter engineering.

Check out the Paper. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 90k+ ML SubReddit.
Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Meet LangGraph Multi-Agent Swarm: A Python Library for Creating Swarm-Style Multi-Agent Systems Using LangGraphSana Hassanhttps://www.marktechpost.com/author/sana-hassan/ByteDance Introduces Seed1.5-VL: A Vision-Language Foundation Model Designed to Advance General-Purpose Multimodal Understanding and ReasoningSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Researchers from Tsinghua and ModelBest Release Ultra-FineWeb: A Trillion-Token Dataset Enhancing LLM Accuracy Across BenchmarksSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Coding Agents See 75% Surge: SimilarWeb’s AI Usage Report Highlights the Sectors Winning and Losing in 2025’s Generative AI Boom
#this #paper #deepseekai #explores #how

This AI paper from DeepSeek-AI Explores How DeepSeek-V3 Delivers High-Performance Language Modeling by Minimizing Hardware Overhead and Maximizing Computational Efficiency
The growth in developing and deploying large language modelsis closely tied to architectural innovations, large-scale datasets, and hardware improvements. Models like DeepSeek-V3, GPT-4o, Claude 3.5 Sonnet, and LLaMA-3 have demonstrated how scaling enhances reasoning and dialogue capabilities. However, as their performance increases, so do computing, memory, and communication bandwidth demands, placing substantial strain on hardware. Without parallel progress in model and infrastructure co-design, these models risk becoming accessible only to organizations with massive resources. This makes optimizing training cost, inference speed, and memory efficiency a critical area of research. A core challenge is the mismatch between model size and hardware capabilities. LLM memory consumption grows over 1000% annually, while high-speed memory bandwidth increases by less than 50%. During inference, caching prior context in Key-Valuestores adds to memory strain and slows processing. Dense models activate all parameters per token, escalating computational costs, particularly for models with hundreds of billions of parameters. This results in billions of floating-point operations per token and high energy demands. Time Per Output Token, a key performance metric, also suffers, impacting user experience. These problems call for solutions beyond simply adding more hardware. Techniques like Multi-Query Attentionand Grouped-Query Attentionreduce memory usage by sharing attention weights. Windowed KV caching lowers memory use by storing only recent tokens, but can limit long-context understanding. Quantized compression with low-bit formats like 4-bit and 8-bit cuts memory further, though sometimes with trade-offs in accuracy. Precision formats such as BF16 and FP8 improve training speed and efficiency. While useful, these techniques often tackle individual issues rather than a comprehensive solution to scaling challenges. Researchers from DeepSeek-AI introduced a more integrated and efficient strategy with the development of DeepSeek-V3, designed to scale intelligently rather than excessively. Utilizing 2,048 NVIDIA H800 GPUs, the model achieves state-of-the-art performance while focusing on cost-efficiency. Instead of depending on expansive infrastructure, the team engineered the model architecture to work harmoniously with hardware constraints. Central to this effort are innovations such as Multi-head Latent Attentionfor memory optimization, a Mixture of Expertsframework for computational efficiency, and FP8 mixed-precision training to accelerate performance without sacrificing accuracy. A custom Multi-Plane Network Topology was also employed to minimize inter-device communication overhead. Collectively, these components make DeepSeek-V3 a scalable and accessible solution, capable of rivaling much larger systems while operating on significantly leaner resources. The architecture achieves memory efficiency by reducing the KV cache requirement per token to just 70 KB using MLA, compared to 327 KB and 516 KB in Qwen-2.5 and LLaMA-3.1, respectively. This reduction is accomplished by compressing attention heads into a smaller latent vector jointly trained with the model. Computational efficiency is further boosted with the MoE model, which increases total parameters to 671 billion but only activates 37 billion per token. This contrasts sharply with dense models that require full parameter activation. For example, LLaMA-3.1 needs 2,448 GFLOPS per token, while DeepSeek-V3 operates at just 250 GFLOPS. Also, the architecture integrates a Multi-Token Predictionmodule, enabling the generation of multiple tokens in a single step. The system achieves up to 1.8x improvement in generation speed, and real-world measurements show 80-90% token acceptance for speculative decoding. Using a system interconnected by CX7 400 Gbps InfiniBand NICs, DeepSeek-V3 achieves a theoretical TPOT of 14.76 milliseconds, equal to 67 tokens per second. With higher-bandwidth setups like NVIDIA GB200 NVL72 offering 900 GB/s, this number can be reduced to 0.82 milliseconds TPOT, potentially achieving 1,200 tokens per second. The practical throughput is lower due to compute-communication overlap and memory limitations, but the framework lays the foundation for future high-speed implementations. FP8 precision further adds to the speed gains. The training framework applies tile-wise 1×128 and block-wise 128×128 quantization, with less than 0.25% accuracy loss compared to BF16. These results were validated on smaller 16B and 230B parameter versions before integration into the 671B model. Several key takeaways from the research on insights into DeepSeek-V3 include: MLA compression reduces KV cache size per token from 516 KB to 70 KB, significantly lowering memory demands during inference. Only 37 billion of the 671 billion total parameters are activated per token, dramatically reducing compute and memory requirements without compromising model performance. DeepSeek-V3 requires just 250 GFLOPS per token, compared to 2,448 GFLOPS for dense models like LLaMA-3.1, highlighting its computational efficiency. Achieves up to 67 tokens per secondon a 400 Gbps InfiniBand network, with the potential to scale to 1,200 TPS using advanced interconnects like NVL72. Multi-Token Predictionimproves generation speed by 1.8×, with a token acceptance rate of 80-90%, enhancing inference throughput. FP8 mixed-precision training enables faster computation with less than 0.25% accuracy degradation, validated through extensive small-scale ablations. Capable of running on a server equipped with a consumer-grade GPU, delivering nearly 20 TPS, making high-performance LLMs more accessible. In conclusion, the research presents a well-rounded framework for building powerful and resource-conscious large-scale language models. By directly addressing fundamental constraints, such as memory limitations, high computational costs, and inference latency, the researchers demonstrate that intelligent architecture-hardware co-design can unlock high performance without relying on vast infrastructure. DeepSeek-V3 is a clear example of how efficiency and scalability coexist, enabling broader adoption of cutting-edge AI capabilities across diverse organizations. This approach shifts the narrative from scaling through brute force to scaling through smarter engineering. Check out the Paper. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 90k+ ML SubReddit. Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Meet LangGraph Multi-Agent Swarm: A Python Library for Creating Swarm-Style Multi-Agent Systems Using LangGraphSana Hassanhttps://www.marktechpost.com/author/sana-hassan/ByteDance Introduces Seed1.5-VL: A Vision-Language Foundation Model Designed to Advance General-Purpose Multimodal Understanding and ReasoningSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Researchers from Tsinghua and ModelBest Release Ultra-FineWeb: A Trillion-Token Dataset Enhancing LLM Accuracy Across BenchmarksSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Coding Agents See 75% Surge: SimilarWeb’s AI Usage Report Highlights the Sectors Winning and Losing in 2025’s Generative AI Boom #this #paper #deepseekai #explores #how

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This AI paper from DeepSeek-AI Explores How DeepSeek-V3 Delivers High-Performance Language Modeling by Minimizing Hardware Overhead and Maximizing Computational Efficiency

The growth in developing and deploying large language models (LLMs) is closely tied to architectural innovations, large-scale datasets, and hardware improvements. Models like DeepSeek-V3, GPT-4o, Claude 3.5 Sonnet, and LLaMA-3 have demonstrated how scaling enhances reasoning and dialogue capabilities. However, as their performance increases, so do computing, memory, and communication bandwidth demands, placing substantial strain on hardware. Without parallel progress in model and infrastructure co-design, these models risk becoming accessible only to organizations with massive resources. This makes optimizing training cost, inference speed, and memory efficiency a critical area of research. A core challenge is the mismatch between model size and hardware capabilities. LLM memory consumption grows over 1000% annually, while high-speed memory bandwidth increases by less than 50%. During inference, caching prior context in Key-Value (KV) stores adds to memory strain and slows processing. Dense models activate all parameters per token, escalating computational costs, particularly for models with hundreds of billions of parameters. This results in billions of floating-point operations per token and high energy demands. Time Per Output Token (TPOT), a key performance metric, also suffers, impacting user experience. These problems call for solutions beyond simply adding more hardware. Techniques like Multi-Query Attention (MQA) and Grouped-Query Attention (GQA) reduce memory usage by sharing attention weights. Windowed KV caching lowers memory use by storing only recent tokens, but can limit long-context understanding. Quantized compression with low-bit formats like 4-bit and 8-bit cuts memory further, though sometimes with trade-offs in accuracy. Precision formats such as BF16 and FP8 improve training speed and efficiency. While useful, these techniques often tackle individual issues rather than a comprehensive solution to scaling challenges. Researchers from DeepSeek-AI introduced a more integrated and efficient strategy with the development of DeepSeek-V3, designed to scale intelligently rather than excessively. Utilizing 2,048 NVIDIA H800 GPUs, the model achieves state-of-the-art performance while focusing on cost-efficiency. Instead of depending on expansive infrastructure, the team engineered the model architecture to work harmoniously with hardware constraints. Central to this effort are innovations such as Multi-head Latent Attention (MLA) for memory optimization, a Mixture of Experts (MoE) framework for computational efficiency, and FP8 mixed-precision training to accelerate performance without sacrificing accuracy. A custom Multi-Plane Network Topology was also employed to minimize inter-device communication overhead. Collectively, these components make DeepSeek-V3 a scalable and accessible solution, capable of rivaling much larger systems while operating on significantly leaner resources. The architecture achieves memory efficiency by reducing the KV cache requirement per token to just 70 KB using MLA, compared to 327 KB and 516 KB in Qwen-2.5 and LLaMA-3.1, respectively. This reduction is accomplished by compressing attention heads into a smaller latent vector jointly trained with the model. Computational efficiency is further boosted with the MoE model, which increases total parameters to 671 billion but only activates 37 billion per token. This contrasts sharply with dense models that require full parameter activation. For example, LLaMA-3.1 needs 2,448 GFLOPS per token, while DeepSeek-V3 operates at just 250 GFLOPS. Also, the architecture integrates a Multi-Token Prediction (MTP) module, enabling the generation of multiple tokens in a single step. The system achieves up to 1.8x improvement in generation speed, and real-world measurements show 80-90% token acceptance for speculative decoding. Using a system interconnected by CX7 400 Gbps InfiniBand NICs, DeepSeek-V3 achieves a theoretical TPOT of 14.76 milliseconds, equal to 67 tokens per second. With higher-bandwidth setups like NVIDIA GB200 NVL72 offering 900 GB/s, this number can be reduced to 0.82 milliseconds TPOT, potentially achieving 1,200 tokens per second. The practical throughput is lower due to compute-communication overlap and memory limitations, but the framework lays the foundation for future high-speed implementations. FP8 precision further adds to the speed gains. The training framework applies tile-wise 1×128 and block-wise 128×128 quantization, with less than 0.25% accuracy loss compared to BF16. These results were validated on smaller 16B and 230B parameter versions before integration into the 671B model. Several key takeaways from the research on insights into DeepSeek-V3 include: MLA compression reduces KV cache size per token from 516 KB to 70 KB, significantly lowering memory demands during inference. Only 37 billion of the 671 billion total parameters are activated per token, dramatically reducing compute and memory requirements without compromising model performance. DeepSeek-V3 requires just 250 GFLOPS per token, compared to 2,448 GFLOPS for dense models like LLaMA-3.1, highlighting its computational efficiency. Achieves up to 67 tokens per second (TPS) on a 400 Gbps InfiniBand network, with the potential to scale to 1,200 TPS using advanced interconnects like NVL72. Multi-Token Prediction (MTP) improves generation speed by 1.8×, with a token acceptance rate of 80-90%, enhancing inference throughput. FP8 mixed-precision training enables faster computation with less than 0.25% accuracy degradation, validated through extensive small-scale ablations. Capable of running on a $10,000 server equipped with a consumer-grade GPU, delivering nearly 20 TPS, making high-performance LLMs more accessible. In conclusion, the research presents a well-rounded framework for building powerful and resource-conscious large-scale language models. By directly addressing fundamental constraints, such as memory limitations, high computational costs, and inference latency, the researchers demonstrate that intelligent architecture-hardware co-design can unlock high performance without relying on vast infrastructure. DeepSeek-V3 is a clear example of how efficiency and scalability coexist, enabling broader adoption of cutting-edge AI capabilities across diverse organizations. This approach shifts the narrative from scaling through brute force to scaling through smarter engineering. Check out the Paper. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 90k+ ML SubReddit. Sana HassanSana Hassan, a consulting intern at Marktechpost and dual-degree student at IIT Madras, is passionate about applying technology and AI to address real-world challenges. With a keen interest in solving practical problems, he brings a fresh perspective to the intersection of AI and real-life solutions.Sana Hassanhttps://www.marktechpost.com/author/sana-hassan/Meet LangGraph Multi-Agent Swarm: A Python Library for Creating Swarm-Style Multi-Agent Systems Using LangGraphSana Hassanhttps://www.marktechpost.com/author/sana-hassan/ByteDance Introduces Seed1.5-VL: A Vision-Language Foundation Model Designed to Advance General-Purpose Multimodal Understanding and ReasoningSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Researchers from Tsinghua and ModelBest Release Ultra-FineWeb: A Trillion-Token Dataset Enhancing LLM Accuracy Across BenchmarksSana Hassanhttps://www.marktechpost.com/author/sana-hassan/Coding Agents See 75% Surge: SimilarWeb’s AI Usage Report Highlights the Sectors Winning and Losing in 2025’s Generative AI Boom

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2025-05-17 10:12:15 ·

Beyond the office: Preparing for disasters in a remote work world

Despite high-profile return-to-office mandates from the likes of Amazon, AT&T, Dell, and even the US government, many organizations continue to support employees who work remotely. According to a November 2024 Gallup poll, 26% of US workers with remote-capable jobs work outside the office full-time.

Embracing remote work opens the door to having employees located in different parts of the country or different regions of the world — and that makes it more likely that individual employees will be affected by emergencies that occur far from corporate headquarters, ranging from simple power outages to catastrophic storms, wildfires, earthquakes, and other natural disasters.

In the US alone, 90 major weather-related disasters were declared in 2024, according to an analysis of federal data conducted by the International Institute for Environment and Development. The researchers estimate that 137 million Americans — about 41% of the population — live in areas that were under major disaster or emergency declarations last year.

When disaster strikes, employees may be without electricity, internet, or cell service for days or weeks. They may have to evacuate their homes. They may be struggling with the loss of family members, friends, or neighbors.

Just as organizations have disaster mitigation and recovery plans for main offices and data centers, they should be prepared to support remote employees in disaster situations they likely have never encountered before. Employers must counsel workers on what to do, provide additional resources, and above all, ensure that their mental health is attended to.

This may sound like a job for HR — and it is — but it’s IT’s responsibility to make sure remote employees have the tools they need to stay in contact during a disaster, to protect sensitive data on their devices, and to help them get back to work when it’s safe to do so.

Organizations that look after their employees when they need it the most may see benefits in the form of increased engagement, productivity, and retention: Who wouldn’t want to work for an employer that truly cares about your welfare?

We spoke with tech leaders and disaster recovery experts for their advice on how companies can prepare for and support remote employees facing a disaster situation.

Plan for the worst through simulations

Dr. Oliver Schlake, director of the BSE Scholars Program at the University of Maryland and a survival instructor for 40 years, says there is a significant cultural component to disaster preparedness — or the lack thereof.

People often prefer the “hero” over the “person who’s doing the continued maintenance,” he says. For example, people will hail the firefighter who rescues a victim from a burning house, but not the janitor who changes the battery in the smoke detector that helps to prevent the spread of fire in the first place.

As a result of this cultural tendency, organizations under-invest in tools, resourcing, and programs necessary for disaster preparedness. “There’s no ROI on their reliability untilhappens. And that’s why a lot of organizations cut out those backup systems,” he says.

To avoid this short-sighted thinking, business leaders should prepare well in advance of any disaster. While companies can offer disaster preparedness training in a classroom setting, Schlake recommends hands-on simulations for greater effectiveness. For example, the organization could shut off its intranet or force employees to switch off their usual internet connection to mimic a disaster where connectivity is limited.

Schlake introduces companies conducting these exercises to a decision-making framework called the Rule of Three. “You basically use time intervals of three — three seconds, three minutes, three hours, three days, three weeks, three months — to prioritize your activities in a disaster situation,” he says.

The goal is not for business leaders and employees to respond flawlessly to a simulated disaster. Instead, it is to help them identify gaps they can address before a real crisis occurs.

For example, during an exercise, a B2B organization working with Schlake realized that if its Voice over Internet Protocolsystem were disrupted, its employees would be unable to make client calls. To mitigate this risk, the company purchased around 100 burner phones, pre-programmed them, and stored them for emergency use. The foresight paid off: six or seven months later, when a disaster prevented employees from coming on-site, the phones became essential for maintaining client relationships.

Organizations will come to their own unique realizations through these simulations, which should include remote and hybrid workers as well as those who work in the office full-time. If a company discovers it has no means of communicating with remote workers in a power or internet outage, for example, they may decide to outfit those workers with additional communication tools or come up with other contingency plans.

Protect employee devices

Depending on the disaster, a remote employee’s home office may be unavailable: It may have been ravaged by a fire or flood, or they may be under evacuation orders from local or federal authorities.

In such cases, employees who are otherwise unaffected by the disaster may go to coffee shops, libraries, or other public locations to connect to the internet and continue working. These environments make organizations more prone to cyberattacks, says Jocelyn Rhindress, a senior manager in business resource initiatives at the Canadian Federation of Independent Business.

During an outage of a Canadian telco in 2022, remote workers had to take this exact risk. “A lot of at-home workers flocked to places — coffee shops and quick-service restaurants — to use their public Wi-Fi,” she says. “So one big problem is just unsafe networks.”

To mitigate this risk, the organization’s IT department needs to make sure that employees are provided with the right tools to protect sensitive information, such as virtual private networks, says Kris Lahiri, CSO and co-founder of Egnyte. Like all disaster planning, installing VPNs and other security tools on workers’ laptops should be done well in advance of an actual disaster.

Help with ‘personal disaster recovery planning’

Beyond cybersecurity risks, being forced to leave their home environment presents employees with another significant challenge: the potential loss of personal artifacts, from tax documents and family heirlooms to cherished photos.

Lahiri refers to the process of safeguarding such items as “personal disaster recovery planning” and notes that this aspect of worker support is often overlooked. While companies have experience migrating servers from local offices to distributed teams, few have considered how to support employees on a personal level, he says.

Lahiri urges IT teams to take a more empathetic approach and broaden their scope to include disaster recovery planning for employees’ home offices.

“It’s important for IT to help these people to think, ‘Hey, have you thought of your personal stuff? Like, where do you keep your valuables? Are you making sure that your tax files and other financial info is backed up someplace?’” he says.

Some might see advising employees on personal disaster recovery as beyond the IT department’s role. However, Lahiri argues that this guidance is essential as part of the organization’s broader mandate to ensure employees’ safety and well-being.

Mitigate risks across geographies

Beyond addressing individual employees’ needs, companies must also take a macro view of their workforce to prepare for disasters. As businesses become not only more remote but also more global, understanding employees’ locations becomes crucial.

“As a company, I would monitor where all my remote workers are,” says Schlake from the University of Maryland. The goal is to help companies create contingency plans when a disaster is on the horizon for a particular location.

“When I see there’s a crisis coming up in a certain area, I can take preventive measures,” he says. For example, if a typhoon is approaching the Philippines, a company can plan how it will compensate if, say, 5% of its Philippines-based workforce loses internet access.

To maintain business continuity, companies must pay special attention to business-critical roles. Hiring and training should be approached with a global mindset, allowing for backup workers in different locations to step in when disasters affect specific geographies, says Egnyte’s Lahiri.

Oxfam International takes this kind of strategic approach to workforce management. According to CIO Kenny Kamal, the organization’s mission to fight inequality and end poverty often requires responding to natural disasters and crises worldwide.

“This often means that Oxfam staff and partners are responding while managing the risks to themselves and their own communities,” he says.

To tackle this challenge, Oxfam prioritizes “key operational locations rather than individual endpoints,” Kamal says. This strategy relies on hubs that support hybrid teams in disaster-affected areas. These hubs are equipped with redundant power solutions, backup internet connectivity, and prepositioned resources such as satellite kits and solar-powered chargers.

Building on this foundation, Oxfam develops multiple contingency plans to guide employees in crisis situations.

“To prepare for a range of scenarios, organizations should develop scalable disaster response plans. By categorizing disasters by impact — localized, regional, or wide-scale — teams can follow clearly defined protocols,” he says.

Put employee well-being above all else

Preparing for disasters is a complex challenge that requires companies to focus on agility, redundancy, flexibility, resilience, and business continuity. But employee well-being must remain the top priority.

CFIB’s Rhindress notes that in some locations, such as Canada, health and safety are legally mandated components of any disaster response plan. However, organizations should aim to go beyond mere compliance — starting with effective communication.

“It might come down to sharing your personal cell phone number or making sure there’s a way for your employees to always get in touch with someone,” she says.

Mario Jabbour, Chief Finance & Admin Officer for Project HOPE, a global health and humanitarian organization, echoes this perspective.

“Prioritizing employee well-being with mental health resources and balanced expectations, along with clear policies, training, and disaster response guides, is key to navigating crises effectively,” he says.

Oxfam’s Kamal also advocates for mental health support, flexible work arrangements, and open communication. Since no organization will execute employee support perfectly, he stresses the importance of continuous self-assessment.

“After every disaster response, it’s essential to evaluate what worked and what didn’t. Learning from these experiences allows organizations to refine their plans and strengthen their collective resilience,” he says.

Kamal emphasizes that while disasters are inherently unpredictable, proactive preparation can significantly mitigate their impact. “By focusing on resilience, flexibility, and the well-being of hybrid teams, organizations can empower their workforce to navigate challenges with confidence and continue delivering on their mission when it matters most,” he says.
#beyond #office #preparing #disasters #remote

Beyond the office: Preparing for disasters in a remote work world
Despite high-profile return-to-office mandates from the likes of Amazon, AT&T, Dell, and even the US government, many organizations continue to support employees who work remotely. According to a November 2024 Gallup poll, 26% of US workers with remote-capable jobs work outside the office full-time. Embracing remote work opens the door to having employees located in different parts of the country or different regions of the world — and that makes it more likely that individual employees will be affected by emergencies that occur far from corporate headquarters, ranging from simple power outages to catastrophic storms, wildfires, earthquakes, and other natural disasters. In the US alone, 90 major weather-related disasters were declared in 2024, according to an analysis of federal data conducted by the International Institute for Environment and Development. The researchers estimate that 137 million Americans — about 41% of the population — live in areas that were under major disaster or emergency declarations last year. When disaster strikes, employees may be without electricity, internet, or cell service for days or weeks. They may have to evacuate their homes. They may be struggling with the loss of family members, friends, or neighbors. Just as organizations have disaster mitigation and recovery plans for main offices and data centers, they should be prepared to support remote employees in disaster situations they likely have never encountered before. Employers must counsel workers on what to do, provide additional resources, and above all, ensure that their mental health is attended to. This may sound like a job for HR — and it is — but it’s IT’s responsibility to make sure remote employees have the tools they need to stay in contact during a disaster, to protect sensitive data on their devices, and to help them get back to work when it’s safe to do so. Organizations that look after their employees when they need it the most may see benefits in the form of increased engagement, productivity, and retention: Who wouldn’t want to work for an employer that truly cares about your welfare? We spoke with tech leaders and disaster recovery experts for their advice on how companies can prepare for and support remote employees facing a disaster situation. Plan for the worst through simulations Dr. Oliver Schlake, director of the BSE Scholars Program at the University of Maryland and a survival instructor for 40 years, says there is a significant cultural component to disaster preparedness — or the lack thereof. People often prefer the “hero” over the “person who’s doing the continued maintenance,” he says. For example, people will hail the firefighter who rescues a victim from a burning house, but not the janitor who changes the battery in the smoke detector that helps to prevent the spread of fire in the first place. As a result of this cultural tendency, organizations under-invest in tools, resourcing, and programs necessary for disaster preparedness. “There’s no ROI on their reliability untilhappens. And that’s why a lot of organizations cut out those backup systems,” he says. To avoid this short-sighted thinking, business leaders should prepare well in advance of any disaster. While companies can offer disaster preparedness training in a classroom setting, Schlake recommends hands-on simulations for greater effectiveness. For example, the organization could shut off its intranet or force employees to switch off their usual internet connection to mimic a disaster where connectivity is limited. Schlake introduces companies conducting these exercises to a decision-making framework called the Rule of Three. “You basically use time intervals of three — three seconds, three minutes, three hours, three days, three weeks, three months — to prioritize your activities in a disaster situation,” he says. The goal is not for business leaders and employees to respond flawlessly to a simulated disaster. Instead, it is to help them identify gaps they can address before a real crisis occurs. For example, during an exercise, a B2B organization working with Schlake realized that if its Voice over Internet Protocolsystem were disrupted, its employees would be unable to make client calls. To mitigate this risk, the company purchased around 100 burner phones, pre-programmed them, and stored them for emergency use. The foresight paid off: six or seven months later, when a disaster prevented employees from coming on-site, the phones became essential for maintaining client relationships. Organizations will come to their own unique realizations through these simulations, which should include remote and hybrid workers as well as those who work in the office full-time. If a company discovers it has no means of communicating with remote workers in a power or internet outage, for example, they may decide to outfit those workers with additional communication tools or come up with other contingency plans. Protect employee devices Depending on the disaster, a remote employee’s home office may be unavailable: It may have been ravaged by a fire or flood, or they may be under evacuation orders from local or federal authorities. In such cases, employees who are otherwise unaffected by the disaster may go to coffee shops, libraries, or other public locations to connect to the internet and continue working. These environments make organizations more prone to cyberattacks, says Jocelyn Rhindress, a senior manager in business resource initiatives at the Canadian Federation of Independent Business. During an outage of a Canadian telco in 2022, remote workers had to take this exact risk. “A lot of at-home workers flocked to places — coffee shops and quick-service restaurants — to use their public Wi-Fi,” she says. “So one big problem is just unsafe networks.” To mitigate this risk, the organization’s IT department needs to make sure that employees are provided with the right tools to protect sensitive information, such as virtual private networks, says Kris Lahiri, CSO and co-founder of Egnyte. Like all disaster planning, installing VPNs and other security tools on workers’ laptops should be done well in advance of an actual disaster. Help with ‘personal disaster recovery planning’ Beyond cybersecurity risks, being forced to leave their home environment presents employees with another significant challenge: the potential loss of personal artifacts, from tax documents and family heirlooms to cherished photos. Lahiri refers to the process of safeguarding such items as “personal disaster recovery planning” and notes that this aspect of worker support is often overlooked. While companies have experience migrating servers from local offices to distributed teams, few have considered how to support employees on a personal level, he says. Lahiri urges IT teams to take a more empathetic approach and broaden their scope to include disaster recovery planning for employees’ home offices. “It’s important for IT to help these people to think, ‘Hey, have you thought of your personal stuff? Like, where do you keep your valuables? Are you making sure that your tax files and other financial info is backed up someplace?’” he says. Some might see advising employees on personal disaster recovery as beyond the IT department’s role. However, Lahiri argues that this guidance is essential as part of the organization’s broader mandate to ensure employees’ safety and well-being. Mitigate risks across geographies Beyond addressing individual employees’ needs, companies must also take a macro view of their workforce to prepare for disasters. As businesses become not only more remote but also more global, understanding employees’ locations becomes crucial. “As a company, I would monitor where all my remote workers are,” says Schlake from the University of Maryland. The goal is to help companies create contingency plans when a disaster is on the horizon for a particular location. “When I see there’s a crisis coming up in a certain area, I can take preventive measures,” he says. For example, if a typhoon is approaching the Philippines, a company can plan how it will compensate if, say, 5% of its Philippines-based workforce loses internet access. To maintain business continuity, companies must pay special attention to business-critical roles. Hiring and training should be approached with a global mindset, allowing for backup workers in different locations to step in when disasters affect specific geographies, says Egnyte’s Lahiri. Oxfam International takes this kind of strategic approach to workforce management. According to CIO Kenny Kamal, the organization’s mission to fight inequality and end poverty often requires responding to natural disasters and crises worldwide. “This often means that Oxfam staff and partners are responding while managing the risks to themselves and their own communities,” he says. To tackle this challenge, Oxfam prioritizes “key operational locations rather than individual endpoints,” Kamal says. This strategy relies on hubs that support hybrid teams in disaster-affected areas. These hubs are equipped with redundant power solutions, backup internet connectivity, and prepositioned resources such as satellite kits and solar-powered chargers. Building on this foundation, Oxfam develops multiple contingency plans to guide employees in crisis situations. “To prepare for a range of scenarios, organizations should develop scalable disaster response plans. By categorizing disasters by impact — localized, regional, or wide-scale — teams can follow clearly defined protocols,” he says. Put employee well-being above all else Preparing for disasters is a complex challenge that requires companies to focus on agility, redundancy, flexibility, resilience, and business continuity. But employee well-being must remain the top priority. CFIB’s Rhindress notes that in some locations, such as Canada, health and safety are legally mandated components of any disaster response plan. However, organizations should aim to go beyond mere compliance — starting with effective communication. “It might come down to sharing your personal cell phone number or making sure there’s a way for your employees to always get in touch with someone,” she says. Mario Jabbour, Chief Finance & Admin Officer for Project HOPE, a global health and humanitarian organization, echoes this perspective. “Prioritizing employee well-being with mental health resources and balanced expectations, along with clear policies, training, and disaster response guides, is key to navigating crises effectively,” he says. Oxfam’s Kamal also advocates for mental health support, flexible work arrangements, and open communication. Since no organization will execute employee support perfectly, he stresses the importance of continuous self-assessment. “After every disaster response, it’s essential to evaluate what worked and what didn’t. Learning from these experiences allows organizations to refine their plans and strengthen their collective resilience,” he says. Kamal emphasizes that while disasters are inherently unpredictable, proactive preparation can significantly mitigate their impact. “By focusing on resilience, flexibility, and the well-being of hybrid teams, organizations can empower their workforce to navigate challenges with confidence and continue delivering on their mission when it matters most,” he says. #beyond #office #preparing #disasters #remote

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Beyond the office: Preparing for disasters in a remote work world

Despite high-profile return-to-office mandates from the likes of Amazon, AT&T, Dell, and even the US government, many organizations continue to support employees who work remotely. According to a November 2024 Gallup poll, 26% of US workers with remote-capable jobs work outside the office full-time. Embracing remote work opens the door to having employees located in different parts of the country or different regions of the world — and that makes it more likely that individual employees will be affected by emergencies that occur far from corporate headquarters, ranging from simple power outages to catastrophic storms, wildfires, earthquakes, and other natural disasters. In the US alone, 90 major weather-related disasters were declared in 2024, according to an analysis of federal data conducted by the International Institute for Environment and Development. The researchers estimate that 137 million Americans — about 41% of the population — live in areas that were under major disaster or emergency declarations last year. When disaster strikes, employees may be without electricity, internet, or cell service for days or weeks. They may have to evacuate their homes. They may be struggling with the loss of family members, friends, or neighbors. Just as organizations have disaster mitigation and recovery plans for main offices and data centers, they should be prepared to support remote employees in disaster situations they likely have never encountered before. Employers must counsel workers on what to do, provide additional resources, and above all, ensure that their mental health is attended to. This may sound like a job for HR — and it is — but it’s IT’s responsibility to make sure remote employees have the tools they need to stay in contact during a disaster, to protect sensitive data on their devices, and to help them get back to work when it’s safe to do so. Organizations that look after their employees when they need it the most may see benefits in the form of increased engagement, productivity, and retention: Who wouldn’t want to work for an employer that truly cares about your welfare? We spoke with tech leaders and disaster recovery experts for their advice on how companies can prepare for and support remote employees facing a disaster situation. Plan for the worst through simulations Dr. Oliver Schlake, director of the BSE Scholars Program at the University of Maryland and a survival instructor for 40 years, says there is a significant cultural component to disaster preparedness — or the lack thereof. People often prefer the “hero” over the “person who’s doing the continued maintenance,” he says. For example, people will hail the firefighter who rescues a victim from a burning house, but not the janitor who changes the battery in the smoke detector that helps to prevent the spread of fire in the first place. As a result of this cultural tendency, organizations under-invest in tools, resourcing, and programs necessary for disaster preparedness. “There’s no ROI on their reliability until [a disaster] happens. And that’s why a lot of organizations cut out those backup systems,” he says. To avoid this short-sighted thinking, business leaders should prepare well in advance of any disaster. While companies can offer disaster preparedness training in a classroom setting, Schlake recommends hands-on simulations for greater effectiveness. For example, the organization could shut off its intranet or force employees to switch off their usual internet connection to mimic a disaster where connectivity is limited. Schlake introduces companies conducting these exercises to a decision-making framework called the Rule of Three. “You basically use time intervals of three — three seconds, three minutes, three hours, three days, three weeks, three months — to prioritize your activities in a disaster situation,” he says. The goal is not for business leaders and employees to respond flawlessly to a simulated disaster. Instead, it is to help them identify gaps they can address before a real crisis occurs. For example, during an exercise, a B2B organization working with Schlake realized that if its Voice over Internet Protocol (VoIP) system were disrupted, its employees would be unable to make client calls. To mitigate this risk, the company purchased around 100 burner phones, pre-programmed them, and stored them for emergency use. The foresight paid off: six or seven months later, when a disaster prevented employees from coming on-site, the phones became essential for maintaining client relationships. Organizations will come to their own unique realizations through these simulations, which should include remote and hybrid workers as well as those who work in the office full-time. If a company discovers it has no means of communicating with remote workers in a power or internet outage, for example, they may decide to outfit those workers with additional communication tools or come up with other contingency plans. Protect employee devices Depending on the disaster, a remote employee’s home office may be unavailable: It may have been ravaged by a fire or flood, or they may be under evacuation orders from local or federal authorities. In such cases, employees who are otherwise unaffected by the disaster may go to coffee shops, libraries, or other public locations to connect to the internet and continue working. These environments make organizations more prone to cyberattacks, says Jocelyn Rhindress, a senior manager in business resource initiatives at the Canadian Federation of Independent Business (CFIB). During an outage of a Canadian telco in 2022, remote workers had to take this exact risk. “A lot of at-home workers flocked to places — coffee shops and quick-service restaurants — to use their public Wi-Fi,” she says. “So one big problem is just unsafe networks.” To mitigate this risk, the organization’s IT department needs to make sure that employees are provided with the right tools to protect sensitive information, such as virtual private networks (VPNs), says Kris Lahiri, CSO and co-founder of Egnyte. Like all disaster planning, installing VPNs and other security tools on workers’ laptops should be done well in advance of an actual disaster. Help with ‘personal disaster recovery planning’ Beyond cybersecurity risks, being forced to leave their home environment presents employees with another significant challenge: the potential loss of personal artifacts, from tax documents and family heirlooms to cherished photos. Lahiri refers to the process of safeguarding such items as “personal disaster recovery planning” and notes that this aspect of worker support is often overlooked. While companies have experience migrating servers from local offices to distributed teams, few have considered how to support employees on a personal level, he says. Lahiri urges IT teams to take a more empathetic approach and broaden their scope to include disaster recovery planning for employees’ home offices. “It’s important for IT to help these people to think, ‘Hey, have you thought of your personal stuff? Like, where do you keep your valuables? Are you making sure that your tax files and other financial info is backed up someplace?’” he says. Some might see advising employees on personal disaster recovery as beyond the IT department’s role. However, Lahiri argues that this guidance is essential as part of the organization’s broader mandate to ensure employees’ safety and well-being. Mitigate risks across geographies Beyond addressing individual employees’ needs, companies must also take a macro view of their workforce to prepare for disasters. As businesses become not only more remote but also more global, understanding employees’ locations becomes crucial. “As a company, I would monitor where all my remote workers are,” says Schlake from the University of Maryland. The goal is to help companies create contingency plans when a disaster is on the horizon for a particular location. “When I see there’s a crisis coming up in a certain area, I can take preventive measures,” he says. For example, if a typhoon is approaching the Philippines, a company can plan how it will compensate if, say, 5% of its Philippines-based workforce loses internet access. To maintain business continuity, companies must pay special attention to business-critical roles. Hiring and training should be approached with a global mindset, allowing for backup workers in different locations to step in when disasters affect specific geographies, says Egnyte’s Lahiri. Oxfam International takes this kind of strategic approach to workforce management. According to CIO Kenny Kamal, the organization’s mission to fight inequality and end poverty often requires responding to natural disasters and crises worldwide. “This often means that Oxfam staff and partners are responding while managing the risks to themselves and their own communities,” he says. To tackle this challenge, Oxfam prioritizes “key operational locations rather than individual endpoints,” Kamal says. This strategy relies on hubs that support hybrid teams in disaster-affected areas. These hubs are equipped with redundant power solutions, backup internet connectivity, and prepositioned resources such as satellite kits and solar-powered chargers. Building on this foundation, Oxfam develops multiple contingency plans to guide employees in crisis situations. “To prepare for a range of scenarios, organizations should develop scalable disaster response plans. By categorizing disasters by impact — localized, regional, or wide-scale — teams can follow clearly defined protocols,” he says. Put employee well-being above all else Preparing for disasters is a complex challenge that requires companies to focus on agility, redundancy, flexibility, resilience, and business continuity. But employee well-being must remain the top priority. CFIB’s Rhindress notes that in some locations, such as Canada, health and safety are legally mandated components of any disaster response plan. However, organizations should aim to go beyond mere compliance — starting with effective communication. “It might come down to sharing your personal cell phone number or making sure there’s a way for your employees to always get in touch with someone,” she says. Mario Jabbour, Chief Finance & Admin Officer for Project HOPE, a global health and humanitarian organization, echoes this perspective. “Prioritizing employee well-being with mental health resources and balanced expectations, along with clear policies, training, and disaster response guides, is key to navigating crises effectively,” he says. Oxfam’s Kamal also advocates for mental health support, flexible work arrangements, and open communication. Since no organization will execute employee support perfectly, he stresses the importance of continuous self-assessment. “After every disaster response, it’s essential to evaluate what worked and what didn’t. Learning from these experiences allows organizations to refine their plans and strengthen their collective resilience,” he says. Kamal emphasizes that while disasters are inherently unpredictable, proactive preparation can significantly mitigate their impact. “By focusing on resilience, flexibility, and the well-being of hybrid teams, organizations can empower their workforce to navigate challenges with confidence and continue delivering on their mission when it matters most,” he says.

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fastcompany поделился ссылкой

2025-05-17 10:02:41 ·

5 ways to help your elderly parents prepare for hurricanes

When I lived in Florida, I had a neighbor named Ms. Carmen. She was in her late 70s, fiercely independent, and lived alone with her two dogs and one cat, which were her closest companions.

Each hurricane season, she would anxiously ask if I would check on her when the winds began to pick up. She once told me: “I’m more afraid of being forgotten than of the storm itself.” Her fear wasn’t just about the weather; it was about facing it alone.

When hurricanes hit, we often measure the damage in downed power lines, flooded roads, and wind-torn homes. But some of the most serious consequences are harder to see, especially for older adults who may struggle with mobility, chronic health problems, and cognitive decline.

Emergency preparedness plans too often overlook the specific needs of elders in America’s aging population, many of whom live alone. For people like Ms. Carmen, resilience needs to start long before the storm.

The number of older adults in the U.S. and the percentage of the population age 65 and older have been rising.I study disaster preparations and response. To prepare for hurricane season, and any other disaster, I encourage families to work with their older adults now to create an emergency plan. Preparing can help ensure that older adults will be safe and able to contact relatives or others for help, and will have the medications, documents and supplies they need, as well as the peace of mind of knowing what steps to take.

Recent hurricanes show the gaps

In 2024, Hurricanes Helene and Milton put a spotlight on the risks to older adults.

The storms forced thousands of people to evacuate, often to shelters with little more than food supplies and mattresses on the floor, and ill-equipped for medical needs.

Flooding isolated many rural homes, stranding older adults. Power was out for weeks in some areas. Emergency systems were overwhelmed.

A tornado tore into a senior community in Port St. Lucie, Florida, during Milton, killing six people. Some long-term care facilities lost power and water during Helene.

At the same time, some older adults chose to stay in homes in harm’s way for fear that they would be separated from their pets or that their homes would be vandalized.

These events are not just tragic; they are predictable. Many older adults cannot evacuate without assistance, and many evacuation centers aren’t prepared to handle their needs.

How to prepare: 5 key steps

Helping older adults prepare for emergencies should involve the entire family so everyone knows what to expect. The best plans are personal, practical, and proactive, but they will contain some common elements.

Here are five important steps:

1. Prepare an emergency folder with important documents.

Disasters can leave older adults without essential information and supplies that they need, such as prescription lists, financial records, medical devices and—importantly—contact information to reach family, friends, and neighbors who could help them.

Many older adults rely on preprogrammed phone numbers. If their phone is lost or the battery dies, they may not know how to reach friends or loved ones, so it’s useful to have a hard copy of phone numbers.

Consider encouraging the use of medical ID bracelets or cards for those with memory loss.

Hurricane season begins June 1. Don’t wait until it’s too late.To prepare ahead you can develop an evacuation plan, assemble a disaster supply kit, create a communications plan and more.For more hurricane preparedness tips, visit: pic.twitter.com/Wukb1C1CUt— Polk Emergency MgmtMay 6, 2025

Critical documents like wills, home deeds, powers of attorney, and insurance records are frequently kept in physical form and may be forgotten or lost in a sudden evacuation. Use waterproof storage that’s easy to carry, and share copies with trusted caregivers and family members in case those documents are lost.

2. Have backup medications and equipment.

Think about that person’s assistive devices and health needs. Having extra batteries on hand is important, as is remembering to bring chargers and personal mobility aids, such as walkers, canes, mobility scooters, or wheelchairs. Do not forget that service animals support mobility, so having supplies of their food will be important during a hurricane or evacuation.

Ask doctors to provide an emergency set of medications in case supplies run low in a disaster.

If the person is staying in their home, prepare for at least 72 hours of self-sufficiency in case the power goes out. That means having enough bottled water, extra pet food, and human food that doesn’t need refrigeration or cooking.

3. Map evacuation routes and shelter options.

Identify nearby shelters that will likely be able to support older adults’ mobility and cognitive challenges. If the person has pets, make a plan for them, too—many areas will have at least one pet-friendly shelter, but not all shelters will take pets.

Figure out how the person will get to a shelter, and have a backup plan in case their usual transportation isn’t an option. And decide where they will go and how they will get there if they can’t return home after a storm.

If your loved one lives in a care facility, ask to see that facility’s hurricane plan.

4. Create a multiperson check-in system.

Don’t rely on just one caregiver or family member to check on older adults. Involve neighbors, faith communities, or local services such as home-delivered meals, transportation assistance, support groups, and senior centers. Redundancy is crucial when systems break down.

5. Practice the plan.

Go through evacuation steps in advance so everyone knows what to do. Executing the plan should be second nature, not a scramble during a disaster or crisis.

Planning with, not just for, older adults

Emergency planning isn’t something done for older adults—it’s something done with them.

Elders bring not only vulnerability but also wisdom. Their preferences and autonomy will have to guide decisions for the plan to be successful in a crisis.

That means listening to their needs, honoring their independence, and making sure caregivers have realistic plans in place. It’s an important shift from just reacting to a storm to preparing with purpose.

Lee Ann Rawlins Williams is a clinical assistant professor of education, health and behavior studies at the University of North Dakota.

This article is republished from The Conversation under a Creative Commons license. Read the original article.
#ways #help #your #elderly #parents

5 ways to help your elderly parents prepare for hurricanes
When I lived in Florida, I had a neighbor named Ms. Carmen. She was in her late 70s, fiercely independent, and lived alone with her two dogs and one cat, which were her closest companions. Each hurricane season, she would anxiously ask if I would check on her when the winds began to pick up. She once told me: “I’m more afraid of being forgotten than of the storm itself.” Her fear wasn’t just about the weather; it was about facing it alone. When hurricanes hit, we often measure the damage in downed power lines, flooded roads, and wind-torn homes. But some of the most serious consequences are harder to see, especially for older adults who may struggle with mobility, chronic health problems, and cognitive decline. Emergency preparedness plans too often overlook the specific needs of elders in America’s aging population, many of whom live alone. For people like Ms. Carmen, resilience needs to start long before the storm. The number of older adults in the U.S. and the percentage of the population age 65 and older have been rising.I study disaster preparations and response. To prepare for hurricane season, and any other disaster, I encourage families to work with their older adults now to create an emergency plan. Preparing can help ensure that older adults will be safe and able to contact relatives or others for help, and will have the medications, documents and supplies they need, as well as the peace of mind of knowing what steps to take. Recent hurricanes show the gaps In 2024, Hurricanes Helene and Milton put a spotlight on the risks to older adults. The storms forced thousands of people to evacuate, often to shelters with little more than food supplies and mattresses on the floor, and ill-equipped for medical needs. Flooding isolated many rural homes, stranding older adults. Power was out for weeks in some areas. Emergency systems were overwhelmed. A tornado tore into a senior community in Port St. Lucie, Florida, during Milton, killing six people. Some long-term care facilities lost power and water during Helene. At the same time, some older adults chose to stay in homes in harm’s way for fear that they would be separated from their pets or that their homes would be vandalized. These events are not just tragic; they are predictable. Many older adults cannot evacuate without assistance, and many evacuation centers aren’t prepared to handle their needs. How to prepare: 5 key steps Helping older adults prepare for emergencies should involve the entire family so everyone knows what to expect. The best plans are personal, practical, and proactive, but they will contain some common elements. Here are five important steps: 1. Prepare an emergency folder with important documents. Disasters can leave older adults without essential information and supplies that they need, such as prescription lists, financial records, medical devices and—importantly—contact information to reach family, friends, and neighbors who could help them. Many older adults rely on preprogrammed phone numbers. If their phone is lost or the battery dies, they may not know how to reach friends or loved ones, so it’s useful to have a hard copy of phone numbers. Consider encouraging the use of medical ID bracelets or cards for those with memory loss. Hurricane season begins June 1. Don’t wait until it’s too late.To prepare ahead you can develop an evacuation plan, assemble a disaster supply kit, create a communications plan and more.For more hurricane preparedness tips, visit: pic.twitter.com/Wukb1C1CUt— Polk Emergency MgmtMay 6, 2025 Critical documents like wills, home deeds, powers of attorney, and insurance records are frequently kept in physical form and may be forgotten or lost in a sudden evacuation. Use waterproof storage that’s easy to carry, and share copies with trusted caregivers and family members in case those documents are lost. 2. Have backup medications and equipment. Think about that person’s assistive devices and health needs. Having extra batteries on hand is important, as is remembering to bring chargers and personal mobility aids, such as walkers, canes, mobility scooters, or wheelchairs. Do not forget that service animals support mobility, so having supplies of their food will be important during a hurricane or evacuation. Ask doctors to provide an emergency set of medications in case supplies run low in a disaster. If the person is staying in their home, prepare for at least 72 hours of self-sufficiency in case the power goes out. That means having enough bottled water, extra pet food, and human food that doesn’t need refrigeration or cooking. 3. Map evacuation routes and shelter options. Identify nearby shelters that will likely be able to support older adults’ mobility and cognitive challenges. If the person has pets, make a plan for them, too—many areas will have at least one pet-friendly shelter, but not all shelters will take pets. Figure out how the person will get to a shelter, and have a backup plan in case their usual transportation isn’t an option. And decide where they will go and how they will get there if they can’t return home after a storm. If your loved one lives in a care facility, ask to see that facility’s hurricane plan. 4. Create a multiperson check-in system. Don’t rely on just one caregiver or family member to check on older adults. Involve neighbors, faith communities, or local services such as home-delivered meals, transportation assistance, support groups, and senior centers. Redundancy is crucial when systems break down. 5. Practice the plan. Go through evacuation steps in advance so everyone knows what to do. Executing the plan should be second nature, not a scramble during a disaster or crisis. Planning with, not just for, older adults Emergency planning isn’t something done for older adults—it’s something done with them. Elders bring not only vulnerability but also wisdom. Their preferences and autonomy will have to guide decisions for the plan to be successful in a crisis. That means listening to their needs, honoring their independence, and making sure caregivers have realistic plans in place. It’s an important shift from just reacting to a storm to preparing with purpose. Lee Ann Rawlins Williams is a clinical assistant professor of education, health and behavior studies at the University of North Dakota. This article is republished from The Conversation under a Creative Commons license. Read the original article. #ways #help #your #elderly #parents

WWW.FASTCOMPANY.COM

5 ways to help your elderly parents prepare for hurricanes

When I lived in Florida, I had a neighbor named Ms. Carmen. She was in her late 70s, fiercely independent, and lived alone with her two dogs and one cat, which were her closest companions. Each hurricane season, she would anxiously ask if I would check on her when the winds began to pick up. She once told me: “I’m more afraid of being forgotten than of the storm itself.” Her fear wasn’t just about the weather; it was about facing it alone. When hurricanes hit, we often measure the damage in downed power lines, flooded roads, and wind-torn homes. But some of the most serious consequences are harder to see, especially for older adults who may struggle with mobility, chronic health problems, and cognitive decline. Emergency preparedness plans too often overlook the specific needs of elders in America’s aging population, many of whom live alone. For people like Ms. Carmen, resilience needs to start long before the storm. The number of older adults in the U.S. and the percentage of the population age 65 and older have been rising. [Image: US Census Bureau] I study disaster preparations and response. To prepare for hurricane season, and any other disaster, I encourage families to work with their older adults now to create an emergency plan. Preparing can help ensure that older adults will be safe and able to contact relatives or others for help, and will have the medications, documents and supplies they need, as well as the peace of mind of knowing what steps to take. Recent hurricanes show the gaps In 2024, Hurricanes Helene and Milton put a spotlight on the risks to older adults. The storms forced thousands of people to evacuate, often to shelters with little more than food supplies and mattresses on the floor, and ill-equipped for medical needs. Flooding isolated many rural homes, stranding older adults. Power was out for weeks in some areas. Emergency systems were overwhelmed. A tornado tore into a senior community in Port St. Lucie, Florida, during Milton, killing six people. Some long-term care facilities lost power and water during Helene. At the same time, some older adults chose to stay in homes in harm’s way for fear that they would be separated from their pets or that their homes would be vandalized. These events are not just tragic; they are predictable. Many older adults cannot evacuate without assistance, and many evacuation centers aren’t prepared to handle their needs. How to prepare: 5 key steps Helping older adults prepare for emergencies should involve the entire family so everyone knows what to expect. The best plans are personal, practical, and proactive, but they will contain some common elements. Here are five important steps: 1. Prepare an emergency folder with important documents. Disasters can leave older adults without essential information and supplies that they need, such as prescription lists, financial records, medical devices and—importantly—contact information to reach family, friends, and neighbors who could help them. Many older adults rely on preprogrammed phone numbers. If their phone is lost or the battery dies, they may not know how to reach friends or loved ones, so it’s useful to have a hard copy of phone numbers. Consider encouraging the use of medical ID bracelets or cards for those with memory loss. Hurricane season begins June 1. Don’t wait until it’s too late.To prepare ahead you can develop an evacuation plan, assemble a disaster supply kit, create a communications plan and more.For more hurricane preparedness tips, visit: https://t.co/gG4ogHLnOg pic.twitter.com/Wukb1C1CUt— Polk Emergency Mgmt (@polkemergency) May 6, 2025 Critical documents like wills, home deeds, powers of attorney, and insurance records are frequently kept in physical form and may be forgotten or lost in a sudden evacuation. Use waterproof storage that’s easy to carry, and share copies with trusted caregivers and family members in case those documents are lost. 2. Have backup medications and equipment. Think about that person’s assistive devices and health needs. Having extra batteries on hand is important, as is remembering to bring chargers and personal mobility aids, such as walkers, canes, mobility scooters, or wheelchairs. Do not forget that service animals support mobility, so having supplies of their food will be important during a hurricane or evacuation. Ask doctors to provide an emergency set of medications in case supplies run low in a disaster. If the person is staying in their home, prepare for at least 72 hours of self-sufficiency in case the power goes out. That means having enough bottled water, extra pet food, and human food that doesn’t need refrigeration or cooking. 3. Map evacuation routes and shelter options. Identify nearby shelters that will likely be able to support older adults’ mobility and cognitive challenges. If the person has pets, make a plan for them, too—many areas will have at least one pet-friendly shelter, but not all shelters will take pets. Figure out how the person will get to a shelter, and have a backup plan in case their usual transportation isn’t an option. And decide where they will go and how they will get there if they can’t return home after a storm. If your loved one lives in a care facility, ask to see that facility’s hurricane plan. 4. Create a multiperson check-in system. Don’t rely on just one caregiver or family member to check on older adults. Involve neighbors, faith communities, or local services such as home-delivered meals, transportation assistance, support groups, and senior centers. Redundancy is crucial when systems break down. 5. Practice the plan. Go through evacuation steps in advance so everyone knows what to do. Executing the plan should be second nature, not a scramble during a disaster or crisis. Planning with, not just for, older adults Emergency planning isn’t something done for older adults—it’s something done with them. Elders bring not only vulnerability but also wisdom. Their preferences and autonomy will have to guide decisions for the plan to be successful in a crisis. That means listening to their needs, honoring their independence, and making sure caregivers have realistic plans in place. It’s an important shift from just reacting to a storm to preparing with purpose. Lee Ann Rawlins Williams is a clinical assistant professor of education, health and behavior studies at the University of North Dakota. This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Engadget поделился ссылкой

2025-05-17 09:53:53 ·

Computex 2025: How to watch NVIDIA CEO Jensen Huang deliver the opening keynote

Computex 2025 is kicking off in a few days, and it’s sure to bring a ton of announcements about the latest chips, laptops, gaming devices and more from leading brands. The event in Taipei will kick off on Monday, May 19 with a keynote at the Taipei Music Center from NVIDIA CEO Jensen Huang. There will be a livestream for anyone not attending in person, so you can watch along right here.

Huang’s keynote is scheduled for 11PM ET/ 8PM PT on May 18, and we can expect to hear all about the company's developments in the AI space. It’ll be followed that same day by a keynote from Qualcomm CEO Cristiano Amon. Computex this year will, perhaps unsurprisingly, focus heavily on AI, with the overall theme being "AI Next." It’ll also highlight products in three categories: AI & Robotics, Next-Gen Tech and Future Mobility.
Huang's appearance in Taipei comes on the heels of participating in President Trump's tour of Middle East nations, during which NVIDIA inked deals with Saudi and UAE-linked tech firms to sell its AI chips.
An estimated 1,400 exhibitors will be in attendance at Computex, including ASUS, Acer and AMD, all of which have previously made big announcements at the annual expo. In fact, as of Friday, Acer has already gotten a jump on the others by making some announcements for the show, including the new Swift Edge AI laptop and five gaming monitors. Our senior reviewer Sam Rutherford has also managed to get his hands on the new Acer Predator Triton 14 AI, and he liked it so much he called it his new "most anticipated gaming laptop of the year."
Computex 2025 will run from May 20 to May 23, and we expect even more PC news in the next few days.
Update, May 15, 1:50PM ET: Added YouTube embed, and details on Jensen Huang's recent travels.
Update, May 16, 4:45PM ET: Added details on Acer's Computex announcements, which were unveiled today. This article originally appeared on Engadget at
#computex #how #watch #nvidia #ceo

Computex 2025: How to watch NVIDIA CEO Jensen Huang deliver the opening keynote
Computex 2025 is kicking off in a few days, and it’s sure to bring a ton of announcements about the latest chips, laptops, gaming devices and more from leading brands. The event in Taipei will kick off on Monday, May 19 with a keynote at the Taipei Music Center from NVIDIA CEO Jensen Huang. There will be a livestream for anyone not attending in person, so you can watch along right here. Huang’s keynote is scheduled for 11PM ET/ 8PM PT on May 18, and we can expect to hear all about the company's developments in the AI space. It’ll be followed that same day by a keynote from Qualcomm CEO Cristiano Amon. Computex this year will, perhaps unsurprisingly, focus heavily on AI, with the overall theme being "AI Next." It’ll also highlight products in three categories: AI & Robotics, Next-Gen Tech and Future Mobility. Huang's appearance in Taipei comes on the heels of participating in President Trump's tour of Middle East nations, during which NVIDIA inked deals with Saudi and UAE-linked tech firms to sell its AI chips.   An estimated 1,400 exhibitors will be in attendance at Computex, including ASUS, Acer and AMD, all of which have previously made big announcements at the annual expo. In fact, as of Friday, Acer has already gotten a jump on the others by making some announcements for the show, including the new Swift Edge AI laptop and five gaming monitors. Our senior reviewer Sam Rutherford has also managed to get his hands on the new Acer Predator Triton 14 AI, and he liked it so much he called it his new "most anticipated gaming laptop of the year." Computex 2025 will run from May 20 to May 23, and we expect even more PC news in the next few days. Update, May 15, 1:50PM ET: Added YouTube embed, and details on Jensen Huang's recent travels. Update, May 16, 4:45PM ET: Added details on Acer's Computex announcements, which were unveiled today. This article originally appeared on Engadget at #computex #how #watch #nvidia #ceo

WWW.ENGADGET.COM

Computex 2025: How to watch NVIDIA CEO Jensen Huang deliver the opening keynote

Computex 2025 is kicking off in a few days, and it’s sure to bring a ton of announcements about the latest chips, laptops, gaming devices and more from leading brands. The event in Taipei will kick off on Monday, May 19 with a keynote at the Taipei Music Center from NVIDIA CEO Jensen Huang. There will be a livestream for anyone not attending in person, so you can watch along right here (see NVIDIA YouTube stream embedded below). Huang’s keynote is scheduled for 11PM ET/ 8PM PT on May 18 (11AM on May 19 in Taiwan Time), and we can expect to hear all about the company's developments in the AI space. It’ll be followed that same day by a keynote from Qualcomm CEO Cristiano Amon. Computex this year will, perhaps unsurprisingly, focus heavily on AI, with the overall theme being "AI Next." It’ll also highlight products in three categories: AI & Robotics, Next-Gen Tech and Future Mobility. Huang's appearance in Taipei comes on the heels of participating in President Trump's tour of Middle East nations, during which NVIDIA inked deals with Saudi and UAE-linked tech firms to sell its AI chips.   An estimated 1,400 exhibitors will be in attendance at Computex, including ASUS, Acer and AMD, all of which have previously made big announcements at the annual expo. In fact, as of Friday (May 16), Acer has already gotten a jump on the others by making some announcements for the show, including the new Swift Edge AI laptop and five gaming monitors. Our senior reviewer Sam Rutherford has also managed to get his hands on the new Acer Predator Triton 14 AI, and he liked it so much he called it his new "most anticipated gaming laptop of the year." Computex 2025 will run from May 20 to May 23, and we expect even more PC news in the next few days. Update, May 15, 1:50PM ET: Added YouTube embed, and details on Jensen Huang's recent travels. Update, May 16, 4:45PM ET: Added details on Acer's Computex announcements, which were unveiled today. This article originally appeared on Engadget at https://www.engadget.com/computing/computex-2025-how-to-watch-nvidia-ceo-jensen-huang-deliver-the-opening-keynote-205326621.html?src=rss

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Gaming Forum поделился ссылкой

2025-05-17 06:11:09 ·

Known MultiVersus leaker says Injustice 3 is in the works

Sento
Member

Nov 1, 2017

6,395

nsilvias
Member

Oct 25, 2017

30,019

WB i beg of you let Netherealm work on something new new

Moebius
Member

Oct 28, 2017

6,259

Give me a single player or coop mortal kombat action game instead.

Spine_Ripper
Member

Oct 25, 2017

984

SHAOLIN MONKS ALREADY HOLY FUCK

ultracal31
Member

Oct 25, 2017

4,922

nsilvias said:

WB i beg of you let Netherealm work on something new new

Click to expand...
Click to shrink...

Be careful for wishing that as you could get this:

WB "we heard you and here's something new! A NEW live service game!"

shadow_shogun
Fallen Guardian
Member

Oct 25, 2017

18,643

Spine_Ripper said:

SHAOLIN MONKS ALREADY HOLY FUCK

Click to expand...
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Seriously…

Ishaan
Member

Oct 27, 2017

1,771

Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it.

Vagabond
Member

Oct 26, 2017

4,249

United States

I'm actually okay with this. I'd me more excited for an Injustice game than another Mortal Kombat right now.

Mandos
Member

Nov 27, 2017

39,167

nsilvias said:

WB i beg of you let Netherealm work on something new new

Click to expand...
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New War Gods announced

HockeyBird
Member

Oct 27, 2017

13,779

Probably a good idea to give MK a break for a bit and WB is probably hoping that the Gunn DC movie universe can help elevate the sales of their DC games.

nsilvias
Member

Oct 25, 2017

30,019

Mandos said:

New War Gods announced

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Stranglehold 2

Lord Vatek
Avenger

Jan 18, 2018

24,692

Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much.

Saturday
One Winged Slayer - Shinra Employee
The Fallen

Oct 27, 2017

7,738

Ishaan said:

Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it.

Click to expand...
Click to shrink...

yeah i've said this is the only way to spin it, injustice but the timeline where bats loses it and not supes

but also nah injustice 3 is so super unnecessary, i'd only like the potential comics made out of it because the injustice comics were surprisingly good

Dance Inferno
Member

Oct 29, 2017

2,727

Down. Loved Injustice 2 and was disappointed when they announced MK1 as the follow up to MK11.

Jus Do It
▲ Legend ▲
Member

Oct 25, 2017

43,676

South Central

hard to get excited for it if WB gonna cut support 18 months after launch

Galactic Specter
Member

Oct 28, 2017

6,534

NRS better change up the gameplay because if it's just Injustice 2 with more characters, it's gonna die real quick.

Mediking
Final Fantasy Best BoyMember

Oct 25, 2017

22,443

St. Louis City, Missouri aka Persona 3's Dorm

lol Injustice 3 will be great for the culture lol

Roliq
▲ Legend ▲
Member

Sep 23, 2018

7,284

I can't take the story of Injustice seriously when the prequel comic had Batman act indignant at Superman from killing Parademons who were seconds from killing him and the heroes he was with at the time

Like dude, they are mindless monsters, why the hell are you pissed about that?

Foolhardy
Member

May 4, 2024

3,315

nsilvias said:

WB i beg of you let Netherealm work on something new new

Click to expand...
Click to shrink...

Gremlins RTS

GTOAkira
Member

Sep 1, 2018

13,330

I just hope it does better than injustice 2 did in the fgc. Balance wise, it's probably nrs worst game.

Star-Lord
Member

Oct 25, 2017

7,951

Injustice 2 came out in 2017… by the time the 3rd game comes out I'll over ten years god damn!

LiK
Member

Oct 25, 2017

34,494

I'll watch the story mode on YT

Neo Ankh
Member

Oct 12, 2019

975

I doubt it's happening this year but it'd be wild if they're back to releasing a new game every 2 years.

Mandos
Member

Nov 27, 2017

39,167

Lord Vatek said:

Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much.

Click to expand...
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They should go really wild and start in like the Kingdom Come universe

Televoid
Uncle Works at Nintendo
Member

Nov 28, 2024

1,417

Injustice, 3 Months of Support.

Tavernade
Tavernade
Moderator

Sep 18, 2018

11,626

I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in.

NexusCell
Member

Nov 2, 2017

909

maximillian dood punching the air right now

GlitchyDegree
Prophet of Truth
The Fallen

Dec 4, 2017

6,822

Lord Vatek said:

Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much.

Click to expand...
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Tavernade said:

I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in.

Click to expand...
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These.

E-bite
Member

Oct 24, 2018

1,384

I'll only believe this if Ed Boon out of nowhere tweets "Johnny Cage and Kitana" like a few weeks before the game's official announcement. lmao.

MissedArrows
Member

Feb 6, 2025

220

Don't give me hope

Incubuster
Member

Oct 30, 2017

2,608

Mmm I feel like this was the game everybody didn't want. Oh well, another pass from me.

LossAversion
The Merchant of ERA
Member

Oct 28, 2017

11,675

Honestly, I'm pretty over NRS right now. They make fun story modes but every single game since MKX has had some major issues that held the games back and post-launch support has been promised and pulled over and over again. Fool me thrice.

VoidPlot
Member

Nov 1, 2017

902

Give me shaolin monks.. please

Rob
Member

Oct 25, 2017

5,469

SATX

Ishaan said:

Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it.

Click to expand...
Click to shrink...

If Bruce is the bad guy then they are 100% going to use The Batman Who Laughs as the actual villain. DC can't help themselves with the most boring character ever.

Commander Shepherd
Member

Jan 27, 2023

93

I hope to the high heavens that it's true. I'd be really happy

Injustice 2 was amazing

Platy
Member

Oct 25, 2017

30,810

Brazil

+1 to "do anything EXCEPT the injustice universe"

they already used everything they could of that world

maze001
Member

Sep 18, 2024

613

Give it to me. Always love me some Injustice.

JCal
Member

Oct 27, 2017

9,631

Los Alfheim

Been waiting so fkn long. I'm there no matter what

secretanchitman
One Winged Slayer
Member

Oct 25, 2017

9,881

Chicago, IL

Great news! I enjoyed the first two games so bring on IJ3!

VariantX
Member

Oct 25, 2017

18,008

Columbia, SC

Lord Vatek said:

Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much.

Click to expand...
Click to shrink...

Agreed. Playing the second one just re affirmed my feelings that ive had my fill of that universe. I would take an MK vs DC 2 over IJ3 at this point.

Strings
Member

Oct 27, 2017

34,483

Will be a bummer not getting Conroy in this. Part of the appeal of Injusticefor me is getting the DCAU band back together. Also young Steve Martin-looking Superman again or I riot.

KDC720
Member

Oct 25, 2017

4,028

I'd be down for Injustice 3, especially with Gunn's DCU about to take off I think there's going to be more of a demand for it.

But I'd also like to see Netherrealm work on something that isn't MK or IJ as well.

AnimeJesus
Member

Oct 27, 2017

5,454

nsilvias said:

WB i beg of you let Netherealm work on something new new

Click to expand...
Click to shrink...

Nah…something new is too risky. I'm sure Netherealm likes making money too. Besides, you assume they don't want to make an injustice 3.

I suppose they could make a Hogwarts Fighter though, that would be pretty dope.

LongDongJunon
Member

Nov 13, 2017

1,993

nsilvias said:

WB i beg of you let Netherealm work on something new new

Click to expand...
Click to shrink...

WB:

View:

Neoxon
Spotlighting Black Excellence - Diversity Analyst
Member

Oct 25, 2017

93,396

Houston, TX

Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity.

ThatMeanScene
The Fallen

Oct 25, 2017

10,728

Miami, FL

Sento said:

I like that they feared people wouldn't get it so their follow-up tweet is just '3'.

Neonep
Member

Oct 25, 2017

6,286

I just want them to make whatever will be the most successful.

MinerArcaniner
Uncle Works at Nintendo
Member

Oct 29, 2017

7,434

Neoxon said:

Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity.

Click to expand...
Click to shrink...

Same. The whole "Superheroes but EEEEEEVIL" routine is old hat.

Graven
Member

Oct 30, 2018

4,547

I don't mind Injustice 3, but I wish they had the opportunity to work on something else, but it's not up to them.

TheKupoxBooper
Member

Apr 5, 2022

2,014

I love me some Injustice but I will stand and die on this hill that Injustice ruined the gameplay n Mortal Kombat games going forward. Also a sidenote, I think Max didn't like MK11's gameplay cause it felt like Injustice and the gameplay is kinda slow but ALWAYS praised MKX/MK9's gameplay due to how in your face it is, I still calling this leak BS with all due respect, WB said MK is a priority, then I'm sure it'll be just that. As much as I'd like a Injustice 3 as I still think Injustice 2 is a beautiful game, I doubt we will get one unless MK fully goes on a big break.

#known #multiversus #leaker #says #injustice

Known MultiVersus leaker says Injustice 3 is in the works
Sento Member Nov 1, 2017 6,395 nsilvias Member Oct 25, 2017 30,019 WB i beg of you let Netherealm work on something new new Moebius Member Oct 28, 2017 6,259 Give me a single player or coop mortal kombat action game instead. Spine_Ripper Member Oct 25, 2017 984 SHAOLIN MONKS ALREADY HOLY FUCK ultracal31 Member Oct 25, 2017 4,922 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Be careful for wishing that as you could get this: WB "we heard you and here's something new! A NEW live service game!" shadow_shogun Fallen Guardian Member Oct 25, 2017 18,643 Spine_Ripper said: SHAOLIN MONKS ALREADY HOLY FUCK Click to expand... Click to shrink... Seriously… Ishaan Member Oct 27, 2017 1,771 Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Vagabond Member Oct 26, 2017 4,249 United States I'm actually okay with this. I'd me more excited for an Injustice game than another Mortal Kombat right now. Mandos Member Nov 27, 2017 39,167 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... New War Gods announced HockeyBird Member Oct 27, 2017 13,779 Probably a good idea to give MK a break for a bit and WB is probably hoping that the Gunn DC movie universe can help elevate the sales of their DC games. nsilvias Member Oct 25, 2017 30,019 Mandos said: New War Gods announced Click to expand... Click to shrink... Stranglehold 2 Lord Vatek Avenger Jan 18, 2018 24,692 Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Saturday One Winged Slayer - Shinra Employee The Fallen Oct 27, 2017 7,738 Ishaan said: Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Click to expand... Click to shrink... yeah i've said this is the only way to spin it, injustice but the timeline where bats loses it and not supes but also nah injustice 3 is so super unnecessary, i'd only like the potential comics made out of it because the injustice comics were surprisingly good Dance Inferno Member Oct 29, 2017 2,727 Down. Loved Injustice 2 and was disappointed when they announced MK1 as the follow up to MK11. Jus Do It ▲ Legend ▲ Member Oct 25, 2017 43,676 South Central hard to get excited for it if WB gonna cut support 18 months after launch Galactic Specter Member Oct 28, 2017 6,534 NRS better change up the gameplay because if it's just Injustice 2 with more characters, it's gonna die real quick. Mediking Final Fantasy Best BoyMember Oct 25, 2017 22,443 St. Louis City, Missouri aka Persona 3's Dorm lol Injustice 3 will be great for the culture lol Roliq ▲ Legend ▲ Member Sep 23, 2018 7,284 I can't take the story of Injustice seriously when the prequel comic had Batman act indignant at Superman from killing Parademons who were seconds from killing him and the heroes he was with at the time Like dude, they are mindless monsters, why the hell are you pissed about that? Foolhardy Member May 4, 2024 3,315 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Gremlins RTS GTOAkira Member Sep 1, 2018 13,330 I just hope it does better than injustice 2 did in the fgc. Balance wise, it's probably nrs worst game. Star-Lord Member Oct 25, 2017 7,951 Injustice 2 came out in 2017… by the time the 3rd game comes out I'll over ten years god damn! LiK Member Oct 25, 2017 34,494 I'll watch the story mode on YT Neo Ankh Member Oct 12, 2019 975 I doubt it's happening this year but it'd be wild if they're back to releasing a new game every 2 years. Mandos Member Nov 27, 2017 39,167 Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... They should go really wild and start in like the Kingdom Come universe Televoid Uncle Works at Nintendo Member Nov 28, 2024 1,417 Injustice, 3 Months of Support. Tavernade Tavernade Moderator Sep 18, 2018 11,626 I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in. NexusCell Member Nov 2, 2017 909 maximillian dood punching the air right now GlitchyDegree Prophet of Truth The Fallen Dec 4, 2017 6,822 Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... Tavernade said: I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in. Click to expand... Click to shrink... These. E-bite Member Oct 24, 2018 1,384 I'll only believe this if Ed Boon out of nowhere tweets "Johnny Cage and Kitana" like a few weeks before the game's official announcement. lmao. MissedArrows Member Feb 6, 2025 220 Don't give me hope Incubuster Member Oct 30, 2017 2,608 Mmm I feel like this was the game everybody didn't want. Oh well, another pass from me. LossAversion The Merchant of ERA Member Oct 28, 2017 11,675 Honestly, I'm pretty over NRS right now. They make fun story modes but every single game since MKX has had some major issues that held the games back and post-launch support has been promised and pulled over and over again. Fool me thrice. VoidPlot Member Nov 1, 2017 902 Give me shaolin monks.. please 🧎‍♂️ Rob Member Oct 25, 2017 5,469 SATX Ishaan said: Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Click to expand... Click to shrink... If Bruce is the bad guy then they are 100% going to use The Batman Who Laughs as the actual villain. DC can't help themselves with the most boring character ever. Commander Shepherd Member Jan 27, 2023 93 I hope to the high heavens that it's true. I'd be really happy Injustice 2 was amazing Platy Member Oct 25, 2017 30,810 Brazil +1 to "do anything EXCEPT the injustice universe" they already used everything they could of that world maze001 Member Sep 18, 2024 613 Give it to me. Always love me some Injustice. JCal Member Oct 27, 2017 9,631 Los Alfheim Been waiting so fkn long. I'm there no matter what 😭 secretanchitman One Winged Slayer Member Oct 25, 2017 9,881 Chicago, IL Great news! I enjoyed the first two games so bring on IJ3! VariantX Member Oct 25, 2017 18,008 Columbia, SC Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... Agreed. Playing the second one just re affirmed my feelings that ive had my fill of that universe. I would take an MK vs DC 2 over IJ3 at this point. Strings Member Oct 27, 2017 34,483 Will be a bummer not getting Conroy in this. Part of the appeal of Injusticefor me is getting the DCAU band back together. Also young Steve Martin-looking Superman again or I riot. KDC720 Member Oct 25, 2017 4,028 I'd be down for Injustice 3, especially with Gunn's DCU about to take off I think there's going to be more of a demand for it. But I'd also like to see Netherrealm work on something that isn't MK or IJ as well. AnimeJesus Member Oct 27, 2017 5,454 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Nah…something new is too risky. I'm sure Netherealm likes making money too. Besides, you assume they don't want to make an injustice 3. I suppose they could make a Hogwarts Fighter though, that would be pretty dope. LongDongJunon Member Nov 13, 2017 1,993 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... WB: View: Neoxon Spotlighting Black Excellence - Diversity Analyst Member Oct 25, 2017 93,396 Houston, TX Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity. ThatMeanScene The Fallen Oct 25, 2017 10,728 Miami, FL Sento said: I like that they feared people wouldn't get it so their follow-up tweet is just '3'. 🤣 Neonep Member Oct 25, 2017 6,286 I just want them to make whatever will be the most successful. MinerArcaniner Uncle Works at Nintendo Member Oct 29, 2017 7,434 Neoxon said: Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity. Click to expand... Click to shrink... Same. The whole "Superheroes but EEEEEEVIL" routine is old hat. Graven Member Oct 30, 2018 4,547 I don't mind Injustice 3, but I wish they had the opportunity to work on something else, but it's not up to them. TheKupoxBooper Member Apr 5, 2022 2,014 I love me some Injustice but I will stand and die on this hill that Injustice ruined the gameplay n Mortal Kombat games going forward. Also a sidenote, I think Max didn't like MK11's gameplay cause it felt like Injustice and the gameplay is kinda slow but ALWAYS praised MKX/MK9's gameplay due to how in your face it is, I still calling this leak BS with all due respect, WB said MK is a priority, then I'm sure it'll be just that. As much as I'd like a Injustice 3 as I still think Injustice 2 is a beautiful game, I doubt we will get one unless MK fully goes on a big break. #known #multiversus #leaker #says #injustice

WWW.RESETERA.COM

Known MultiVersus leaker says Injustice 3 is in the works

Sento Member Nov 1, 2017 6,395 nsilvias Member Oct 25, 2017 30,019 WB i beg of you let Netherealm work on something new new Moebius Member Oct 28, 2017 6,259 Give me a single player or coop mortal kombat action game instead. Spine_Ripper Member Oct 25, 2017 984 SHAOLIN MONKS ALREADY HOLY FUCK ultracal31 Member Oct 25, 2017 4,922 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Be careful for wishing that as you could get this: WB "we heard you and here's something new! A NEW live service game!" shadow_shogun Fallen Guardian Member Oct 25, 2017 18,643 Spine_Ripper said: SHAOLIN MONKS ALREADY HOLY FUCK Click to expand... Click to shrink... Seriously… Ishaan Member Oct 27, 2017 1,771 Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Vagabond Member Oct 26, 2017 4,249 United States I'm actually okay with this. I'd me more excited for an Injustice game than another Mortal Kombat right now. Mandos Member Nov 27, 2017 39,167 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... New War Gods announced HockeyBird Member Oct 27, 2017 13,779 Probably a good idea to give MK a break for a bit and WB is probably hoping that the Gunn DC movie universe can help elevate the sales of their DC games. nsilvias Member Oct 25, 2017 30,019 Mandos said: New War Gods announced Click to expand... Click to shrink... Stranglehold 2 Lord Vatek Avenger Jan 18, 2018 24,692 Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Saturday One Winged Slayer - Shinra Employee The Fallen Oct 27, 2017 7,738 Ishaan said: Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Click to expand... Click to shrink... yeah i've said this is the only way to spin it, injustice but the timeline where bats loses it and not supes but also nah injustice 3 is so super unnecessary, i'd only like the potential comics made out of it because the injustice comics were surprisingly good Dance Inferno Member Oct 29, 2017 2,727 Down. Loved Injustice 2 and was disappointed when they announced MK1 as the follow up to MK11. Jus Do It ▲ Legend ▲ Member Oct 25, 2017 43,676 South Central hard to get excited for it if WB gonna cut support 18 months after launch Galactic Specter Member Oct 28, 2017 6,534 NRS better change up the gameplay because if it's just Injustice 2 with more characters, it's gonna die real quick. Mediking Final Fantasy Best Boy (Grip) Member Oct 25, 2017 22,443 St. Louis City, Missouri aka Persona 3's Dorm lol Injustice 3 will be great for the culture lol Roliq ▲ Legend ▲ Member Sep 23, 2018 7,284 I can't take the story of Injustice seriously when the prequel comic had Batman act indignant at Superman from killing Parademons who were seconds from killing him and the heroes he was with at the time Like dude, they are mindless monsters, why the hell are you pissed about that? Foolhardy Member May 4, 2024 3,315 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Gremlins RTS GTOAkira Member Sep 1, 2018 13,330 I just hope it does better than injustice 2 did in the fgc. Balance wise, it's probably nrs worst game. Star-Lord Member Oct 25, 2017 7,951 Injustice 2 came out in 2017… by the time the 3rd game comes out I'll over ten years god damn! LiK Member Oct 25, 2017 34,494 I'll watch the story mode on YT Neo Ankh Member Oct 12, 2019 975 I doubt it's happening this year but it'd be wild if they're back to releasing a new game every 2 years. Mandos Member Nov 27, 2017 39,167 Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... They should go really wild and start in like the Kingdom Come universe Televoid Uncle Works at Nintendo Member Nov 28, 2024 1,417 Injustice, 3 Months of Support. Tavernade Tavernade Moderator Sep 18, 2018 11,626 I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in. NexusCell Member Nov 2, 2017 909 maximillian dood punching the air right now GlitchyDegree Prophet of Truth The Fallen Dec 4, 2017 6,822 Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... Tavernade said: I'd be happy with another DC fighting game but I have very little interest in the Injustice universe anymore. Just give me a 'normal' DC universe to have people punch each other in. Click to expand... Click to shrink... These. E-bite Member Oct 24, 2018 1,384 I'll only believe this if Ed Boon out of nowhere tweets "Johnny Cage and Kitana" like a few weeks before the game's official announcement. lmao. MissedArrows Member Feb 6, 2025 220 Don't give me hope Incubuster Member Oct 30, 2017 2,608 Mmm I feel like this was the game everybody didn't want. Oh well, another pass from me. LossAversion The Merchant of ERA Member Oct 28, 2017 11,675 Honestly, I'm pretty over NRS right now. They make fun story modes but every single game since MKX has had some major issues that held the games back and post-launch support has been promised and pulled over and over again. Fool me thrice. VoidPlot Member Nov 1, 2017 902 Give me shaolin monks.. please 🧎‍♂️ Rob Member Oct 25, 2017 5,469 SATX Ishaan said: Make Bruce the bad guy this time around, and put either Dick or Terry McGinnis in the suit. Nobody makes for a bettter villain than the guy who's always prepared for everything you could possibly conceive of. I want to see NRS write themselves into a corner and then write themselves back out of it. Click to expand... Click to shrink... If Bruce is the bad guy then they are 100% going to use The Batman Who Laughs as the actual villain. DC can't help themselves with the most boring character ever. Commander Shepherd Member Jan 27, 2023 93 I hope to the high heavens that it's true. I'd be really happy Injustice 2 was amazing Platy Member Oct 25, 2017 30,810 Brazil +1 to "do anything EXCEPT the injustice universe" they already used everything they could of that world maze001 Member Sep 18, 2024 613 Give it to me. Always love me some Injustice. JCal Member Oct 27, 2017 9,631 Los Alfheim Been waiting so fkn long. I'm there no matter what 😭 secretanchitman One Winged Slayer Member Oct 25, 2017 9,881 Chicago, IL Great news! I enjoyed the first two games so bring on IJ3! VariantX Member Oct 25, 2017 18,008 Columbia, SC Lord Vatek said: Eh... I'm okay with a new DC fighting game but I fucking hate the Injustice universe so much. Click to expand... Click to shrink... Agreed. Playing the second one just re affirmed my feelings that ive had my fill of that universe. I would take an MK vs DC 2 over IJ3 at this point. Strings Member Oct 27, 2017 34,483 Will be a bummer not getting Conroy in this. Part of the appeal of Injustice (and DC games in general) for me is getting the DCAU band back together. Also young Steve Martin-looking Superman again or I riot. KDC720 Member Oct 25, 2017 4,028 I'd be down for Injustice 3, especially with Gunn's DCU about to take off I think there's going to be more of a demand for it. But I'd also like to see Netherrealm work on something that isn't MK or IJ as well. AnimeJesus Member Oct 27, 2017 5,454 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... Nah…something new is too risky. I'm sure Netherealm likes making money too. Besides, you assume they don't want to make an injustice 3. I suppose they could make a Hogwarts Fighter though, that would be pretty dope. LongDongJunon Member Nov 13, 2017 1,993 nsilvias said: WB i beg of you let Netherealm work on something new new Click to expand... Click to shrink... WB: View: https://giphy.com/gifs/no-bugs-bunny-fXnRObM8Q0RkOmR5nf Neoxon Spotlighting Black Excellence - Diversity Analyst Member Oct 25, 2017 93,396 Houston, TX Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity. ThatMeanScene The Fallen Oct 25, 2017 10,728 Miami, FL Sento said: I like that they feared people wouldn't get it so their follow-up tweet is just '3'. 🤣 Neonep Member Oct 25, 2017 6,286 I just want them to make whatever will be the most successful. MinerArcaniner Uncle Works at Nintendo Member Oct 29, 2017 7,434 Neoxon said: Assuming this is true, I'd honestly prefer a DC fighting game completely divorced from the Injustice continuity. Click to expand... Click to shrink... Same. The whole "Superheroes but EEEEEEVIL" routine is old hat. Graven Member Oct 30, 2018 4,547 I don't mind Injustice 3, but I wish they had the opportunity to work on something else (another genre), but it's not up to them. TheKupoxBooper Member Apr 5, 2022 2,014 I love me some Injustice but I will stand and die on this hill that Injustice ruined the gameplay n Mortal Kombat games going forward. Also a sidenote, I think Max didn't like MK11's gameplay cause it felt like Injustice and the gameplay is kinda slow but ALWAYS praised MKX/MK9's gameplay due to how in your face it is, I still calling this leak BS with all due respect, WB said MK is a priority, then I'm sure it'll be just that. As much as I'd like a Injustice 3 as I still think Injustice 2 is a beautiful game, I doubt we will get one unless MK fully goes on a big break.

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2025-05-17 06:10:34 ·

AI in business intelligence: Caveat emptor

One of the ways in which organisations are using the latest AI algorithms to help them grow and thrive is the adoption of privately-held AI models in aligning their business strategies.The differentiation between private and public AI is important in this context – most organisations are rightly wary of allowing public AIs access to what are sensitive data sets, such as HR information, financial data, and details of operational history.It stands to reason that if an AI is given specific data on which to base its responses, its output will be more relevant, and be therefore more effective in helping decision-makers to judge how to strategise. Using private reasoning engines is the logical way that companies can get the best results from AI and keep their intellectual property safe.Enterprise-specific data and the ability to fine-tune a local AI model give organisations the ability to provide bespoke forecasting and operational tuning that are more grounded in the day-to-day reality of a company’s work. A Deloitte Strategy Insight paper calls private AI a “bespoke compass”, and places the use of internal data as a competitive advantage, and Accenture describes AIs as “poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.”There is the possibility, however, that like traditional business intelligence, using historical data drawn from several years of operations across the enterprise, can entrench decision-making in patterns from the past. McKinsey says companies are in danger of “mirroring their institutional past in algorithmic amber.” The Harvard Business Review picks up on some of the technical complexity, stating that the act of customising a model so that it’s activities are more relevant to the company is difficult, and perhaps, therefore, not a task to be taken on by any but the most AI-literate at a level of data science and programming.MIT Sloane strikes a balance between the fervent advocates and the conservative voices for private AI in business strategising. It advises that AI be regarded as a co-pilot, and urges continual questioning and verification of AI output, especially when the stakes are high.Believe in the revolutionHowever, decision-makers considering pursuing this course of actionmay wish to consider the motivations of those sources of advice that advocate strongly for AI enablement in this way.Deloitte, for example, builds and manages AI solutions for clients using custom infrastructure such as its factory-as-a-service offerings, while Accenture has practices dedicated to its clients’ AI strategy, such as Accenture Applied Intelligence. It partners with AWS and Azure, building bespoke AI systems for Fortune 500 companies, among others, and Deloitte is partners with Oracle and Nvidia.With ‘skin in the game’, phrases such as “the most significantchange to work since the agricultural and industrial revolutions” and a “bespoke compass” are inspiring, but the vendors’ motivations may not be entirely altruistic.Advocates for AI in general rightly point to the ability of models to identify trends and statistical undercurrents much more efficiently than humans. Given the mass of data available to the modern enterprise, comprising both internal and externally-available information, having software that can parse data at scale is an incredible advantage. Instead of manually creating analysis of huge repositories of data – which is time-consuming and error-prove – AI can see through the chaff and surface real, actionable insights.Asking the right questionsAdditionally, AI models can interpret queries couched in normal language, and make predictions based on empirical information, which, in the context of private AIs, is highly-relevant to the organisation. Relatively unskilled personnel can query data without having skills in statistical analysis or database query languages, and get answers that otherwise would have involved multiple teams and skill-sets drawn from across the enterprise. That time-saving alone is considerable, letting organisations focus on strategy, rather than forming the necessary data points and manually querying the information they’ve managed to gather.Both McKinsey and Gartner warn, however, of overconfidence and data obsolescence. On the latter, historical data may not be relevant to strategising, especially if records go back several years. Overconfidence is perhaps best termed in the context of AI as operators trusting AI responses without question, not delving independently into responses’ detail, or in some cases, taking as fact the responses to badly-phrased queries.For any software algorithm, human phrases such as “base your findings on our historical data” are open to interpretation, unlike, for example, “base your findings on the last twelve months’ sales data, ignoring outliers that differ from the mean by over 30%, although do state those instances for me to consider.”Software of experienceOrganisations might pursue private AI solutions alongside mature, existing business intelligence platforms. SAP Business Organisations is nearly 30 years old, yet a youngster compared to SAS Business Intelligence that’s been around since before the internet became mainstream in the 1990s. Even relative newcomers such as Microsoft Power BI represents at least a decade of development, iteration, customer feedback, and real-world use in business analysis. It seems sensible, therefore, that private AI’s deployment on business data should be regarded as an addition to the strategiser’s toolkit, rather than a silver bullet that replaces “traditional” tools.For users of private AI that have the capacity to audit and tweak their model’s inputs and inner algorithms, retaining human control and oversight is important – just as it is with tools like Oracle’s Business Intelligence suite. There are some scenarios where the intelligent processing of and acting on real-time datagives AI analysis a competitive edge over the incumbent BI platforms. But AI has yet to develop into a magical Swiss Army Knife for business strategy.Until AI purposed for business data analysis is as developed, iterated on, battle-hardened, and mature as some of the market’s go-to BI platforms, early adopters might temper the enthusiasm of AI and AI service vendors with practical experience and a critical eye. AI is a new tool, and one with a great deal of potential. However, it remains first-generation in its current guises, public and private.
#business #intelligence #caveat #emptor

AI in business intelligence: Caveat emptor
One of the ways in which organisations are using the latest AI algorithms to help them grow and thrive is the adoption of privately-held AI models in aligning their business strategies.The differentiation between private and public AI is important in this context – most organisations are rightly wary of allowing public AIs access to what are sensitive data sets, such as HR information, financial data, and details of operational history.It stands to reason that if an AI is given specific data on which to base its responses, its output will be more relevant, and be therefore more effective in helping decision-makers to judge how to strategise. Using private reasoning engines is the logical way that companies can get the best results from AI and keep their intellectual property safe.Enterprise-specific data and the ability to fine-tune a local AI model give organisations the ability to provide bespoke forecasting and operational tuning that are more grounded in the day-to-day reality of a company’s work. A Deloitte Strategy Insight paper calls private AI a “bespoke compass”, and places the use of internal data as a competitive advantage, and Accenture describes AIs as “poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.”There is the possibility, however, that like traditional business intelligence, using historical data drawn from several years of operations across the enterprise, can entrench decision-making in patterns from the past. McKinsey says companies are in danger of “mirroring their institutional past in algorithmic amber.” The Harvard Business Review picks up on some of the technical complexity, stating that the act of customising a model so that it’s activities are more relevant to the company is difficult, and perhaps, therefore, not a task to be taken on by any but the most AI-literate at a level of data science and programming.MIT Sloane strikes a balance between the fervent advocates and the conservative voices for private AI in business strategising. It advises that AI be regarded as a co-pilot, and urges continual questioning and verification of AI output, especially when the stakes are high.Believe in the revolutionHowever, decision-makers considering pursuing this course of actionmay wish to consider the motivations of those sources of advice that advocate strongly for AI enablement in this way.Deloitte, for example, builds and manages AI solutions for clients using custom infrastructure such as its factory-as-a-service offerings, while Accenture has practices dedicated to its clients’ AI strategy, such as Accenture Applied Intelligence. It partners with AWS and Azure, building bespoke AI systems for Fortune 500 companies, among others, and Deloitte is partners with Oracle and Nvidia.With ‘skin in the game’, phrases such as “the most significantchange to work since the agricultural and industrial revolutions” and a “bespoke compass” are inspiring, but the vendors’ motivations may not be entirely altruistic.Advocates for AI in general rightly point to the ability of models to identify trends and statistical undercurrents much more efficiently than humans. Given the mass of data available to the modern enterprise, comprising both internal and externally-available information, having software that can parse data at scale is an incredible advantage. Instead of manually creating analysis of huge repositories of data – which is time-consuming and error-prove – AI can see through the chaff and surface real, actionable insights.Asking the right questionsAdditionally, AI models can interpret queries couched in normal language, and make predictions based on empirical information, which, in the context of private AIs, is highly-relevant to the organisation. Relatively unskilled personnel can query data without having skills in statistical analysis or database query languages, and get answers that otherwise would have involved multiple teams and skill-sets drawn from across the enterprise. That time-saving alone is considerable, letting organisations focus on strategy, rather than forming the necessary data points and manually querying the information they’ve managed to gather.Both McKinsey and Gartner warn, however, of overconfidence and data obsolescence. On the latter, historical data may not be relevant to strategising, especially if records go back several years. Overconfidence is perhaps best termed in the context of AI as operators trusting AI responses without question, not delving independently into responses’ detail, or in some cases, taking as fact the responses to badly-phrased queries.For any software algorithm, human phrases such as “base your findings on our historical data” are open to interpretation, unlike, for example, “base your findings on the last twelve months’ sales data, ignoring outliers that differ from the mean by over 30%, although do state those instances for me to consider.”Software of experienceOrganisations might pursue private AI solutions alongside mature, existing business intelligence platforms. SAP Business Organisations is nearly 30 years old, yet a youngster compared to SAS Business Intelligence that’s been around since before the internet became mainstream in the 1990s. Even relative newcomers such as Microsoft Power BI represents at least a decade of development, iteration, customer feedback, and real-world use in business analysis. It seems sensible, therefore, that private AI’s deployment on business data should be regarded as an addition to the strategiser’s toolkit, rather than a silver bullet that replaces “traditional” tools.For users of private AI that have the capacity to audit and tweak their model’s inputs and inner algorithms, retaining human control and oversight is important – just as it is with tools like Oracle’s Business Intelligence suite. There are some scenarios where the intelligent processing of and acting on real-time datagives AI analysis a competitive edge over the incumbent BI platforms. But AI has yet to develop into a magical Swiss Army Knife for business strategy.Until AI purposed for business data analysis is as developed, iterated on, battle-hardened, and mature as some of the market’s go-to BI platforms, early adopters might temper the enthusiasm of AI and AI service vendors with practical experience and a critical eye. AI is a new tool, and one with a great deal of potential. However, it remains first-generation in its current guises, public and private. #business #intelligence #caveat #emptor

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AI in business intelligence: Caveat emptor

One of the ways in which organisations are using the latest AI algorithms to help them grow and thrive is the adoption of privately-held AI models in aligning their business strategies.The differentiation between private and public AI is important in this context – most organisations are rightly wary of allowing public AIs access to what are sensitive data sets, such as HR information, financial data, and details of operational history.It stands to reason that if an AI is given specific data on which to base its responses, its output will be more relevant, and be therefore more effective in helping decision-makers to judge how to strategise. Using private reasoning engines is the logical way that companies can get the best results from AI and keep their intellectual property safe.Enterprise-specific data and the ability to fine-tune a local AI model give organisations the ability to provide bespoke forecasting and operational tuning that are more grounded in the day-to-day reality of a company’s work. A Deloitte Strategy Insight paper calls private AI a “bespoke compass”, and places the use of internal data as a competitive advantage, and Accenture describes AIs as “poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.”There is the possibility, however, that like traditional business intelligence, using historical data drawn from several years of operations across the enterprise, can entrench decision-making in patterns from the past. McKinsey says companies are in danger of “mirroring their institutional past in algorithmic amber.” The Harvard Business Review picks up on some of the technical complexity, stating that the act of customising a model so that it’s activities are more relevant to the company is difficult, and perhaps, therefore, not a task to be taken on by any but the most AI-literate at a level of data science and programming.MIT Sloane strikes a balance between the fervent advocates and the conservative voices for private AI in business strategising. It advises that AI be regarded as a co-pilot, and urges continual questioning and verification of AI output, especially when the stakes are high.Believe in the revolutionHowever, decision-makers considering pursuing this course of action (getting on the AI wave, but doing so in a private, safety-conscious way) may wish to consider the motivations of those sources of advice that advocate strongly for AI enablement in this way.Deloitte, for example, builds and manages AI solutions for clients using custom infrastructure such as its factory-as-a-service offerings, while Accenture has practices dedicated to its clients’ AI strategy, such as Accenture Applied Intelligence. It partners with AWS and Azure, building bespoke AI systems for Fortune 500 companies, among others, and Deloitte is partners with Oracle and Nvidia.With ‘skin in the game’, phrases such as “the most significant […] change to work since the agricultural and industrial revolutions” and a “bespoke compass” are inspiring, but the vendors’ motivations may not be entirely altruistic.Advocates for AI in general rightly point to the ability of models to identify trends and statistical undercurrents much more efficiently than humans. Given the mass of data available to the modern enterprise, comprising both internal and externally-available information, having software that can parse data at scale is an incredible advantage. Instead of manually creating analysis of huge repositories of data – which is time-consuming and error-prove – AI can see through the chaff and surface real, actionable insights.Asking the right questionsAdditionally, AI models can interpret queries couched in normal language, and make predictions based on empirical information, which, in the context of private AIs, is highly-relevant to the organisation. Relatively unskilled personnel can query data without having skills in statistical analysis or database query languages, and get answers that otherwise would have involved multiple teams and skill-sets drawn from across the enterprise. That time-saving alone is considerable, letting organisations focus on strategy, rather than forming the necessary data points and manually querying the information they’ve managed to gather.Both McKinsey and Gartner warn, however, of overconfidence and data obsolescence. On the latter, historical data may not be relevant to strategising, especially if records go back several years. Overconfidence is perhaps best termed in the context of AI as operators trusting AI responses without question, not delving independently into responses’ detail, or in some cases, taking as fact the responses to badly-phrased queries.For any software algorithm, human phrases such as “base your findings on our historical data” are open to interpretation, unlike, for example, “base your findings on the last twelve months’ sales data, ignoring outliers that differ from the mean by over 30%, although do state those instances for me to consider.”Software of experienceOrganisations might pursue private AI solutions alongside mature, existing business intelligence platforms. SAP Business Organisations is nearly 30 years old, yet a youngster compared to SAS Business Intelligence that’s been around since before the internet became mainstream in the 1990s. Even relative newcomers such as Microsoft Power BI represents at least a decade of development, iteration, customer feedback, and real-world use in business analysis. It seems sensible, therefore, that private AI’s deployment on business data should be regarded as an addition to the strategiser’s toolkit, rather than a silver bullet that replaces “traditional” tools.For users of private AI that have the capacity to audit and tweak their model’s inputs and inner algorithms, retaining human control and oversight is important – just as it is with tools like Oracle’s Business Intelligence suite. There are some scenarios where the intelligent processing of and acting on real-time data (online retail pricing mechanisms, for example) gives AI analysis a competitive edge over the incumbent BI platforms. But AI has yet to develop into a magical Swiss Army Knife for business strategy.Until AI purposed for business data analysis is as developed, iterated on, battle-hardened, and mature as some of the market’s go-to BI platforms, early adopters might temper the enthusiasm of AI and AI service vendors with practical experience and a critical eye. AI is a new tool, and one with a great deal of potential. However, it remains first-generation in its current guises, public and private.(Image source: “It’s about rules and strategy” by pshutterbug is licensed under CC BY 2.0.)

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2025-05-17 05:37:58 ·

CRISPR Fulfills Its Promise with First-Ever Personalized Gene-Editing Therapy

When CRISPR was first introduced as a gene-editing tool in 2012, the world was in awe of all the possibilities it held — eventually earning its discoverers the Nobel Prize in Chemistry in 2020. Now, after years of refining the technology and running clinical trials, gene-editing has taken a major leap toward personalized medicine.As Kiran Musunuru, professor of Translational Research in Penn’s Perelman School of Medicine, put it in a press statement, “The promise of gene therapy that we’ve heard about for decades is coming to fruition, and it’s going to utterly transform the way we approach medicine.”Musunuru and a team from the Children’s Hospital of Philadelphia and Penn Medicine have successfully treated a baby boy with a rare metabolic disorder using personalized CRISPR therapy. Their case study, published in The New England Journal of Medicine, demonstrates the powerful potential of precision gene editing for rare diseases.A Child Living With a Rare DiseaseIronically, rare genetic diseases aren’t as uncommon as they sound. In the U.S., about 1 in 10 people live with a rare disorder. What makes them “rare” is that each individual condition typically affects fewer than 2,000 people, making research and treatment development incredibly challenging.One of those affected is KJ. He was born with CPS1 deficiency, a urea cycle disorder caused by the absence of a key enzyme the body needs to eliminate ammonia — a toxic byproduct of protein metabolism. Since liver transplants aren’t viable until patients are older, this condition carries a 50 percent mortality rate in early infancy.Fortunately, Musunuru and Rebecca Ahrens-Nicklas, director of the Gene Therapy for Inherited Metabolic Disorders Frontier Program, had been studying this class of disorders for years and reached out to KJ’s family shortly after his diagnosis.“We thought it was our responsibility to help our child, so when the doctors came to us with their idea, we put our trust in them in the hopes that it could help not just KJ but other families in our position,” said his mother, Nicole Muldoon in the press release.CRISPR — Scissors for Your DNA In just six months, the researchers developed a personalized treatment. In February 2025, KJ received his first infusion — a dose of CRISPR components delivered to his liver using lipid nanoparticles.CRISPRacts like a smart pair of molecular scissors. In KJ’s case, it was custom-designed to find the faulty gene and fix the error — like correcting a typo in his DNA.After receiving multiple doses, KJ has shown significant improvement. He’s now able to eat more protein and recover from everyday childhood illnesses without the dangerous ammonia buildup that once threatened his life. Even better, he’s had no serious side effects from the treatment.“While KJ will need to be monitored carefully for the rest of his life, our initial findings are quite promising,” added Ahrens-Nicklas.Expanding Success to More PatientsThis breakthrough builds on years of foundational research and collaboration. For KJ and his family, the little boy's seemingly endless hospital stay now comes to end.“We’re so excited to be able to finally be together at home so that KJ can be with his siblings, and we can finally take a deep breath,” said his father, Kyle Muldoon, in the statement.“Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs,” added Ahrens-Nicklas.This case offers a hopeful path forward — one where gene-editing may now fulfill its bright promise to save patients with no other treatment options.This article is not offering medical advice and should be used for informational purposes only.Read More: CRISPR Eliminates Targeted Tumors by 50 PercentArticle SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Jackson Laboratory: What Is CRISPR?Karolinska Institutet: More and more people with unusual diseases are diagnosedNew England Journal of Medicine: Patient-Specific In Vivo Gene Editing to Treat a Rare Genetic DiseaseHaving worked as a biomedical research assistant in labs across three countries, Jenny excels at translating complex scientific concepts – ranging from medical breakthroughs and pharmacological discoveries to the latest in nutrition – into engaging, accessible content. Her interests extend to topics such as human evolution, psychology, and quirky animal stories. When she’s not immersed in a popular science book, you’ll find her catching waves or cruising around Vancouver Island on her longboard.
#crispr #fulfills #its #promise #with

CRISPR Fulfills Its Promise with First-Ever Personalized Gene-Editing Therapy
When CRISPR was first introduced as a gene-editing tool in 2012, the world was in awe of all the possibilities it held — eventually earning its discoverers the Nobel Prize in Chemistry in 2020. Now, after years of refining the technology and running clinical trials, gene-editing has taken a major leap toward personalized medicine.As Kiran Musunuru, professor of Translational Research in Penn’s Perelman School of Medicine, put it in a press statement, “The promise of gene therapy that we’ve heard about for decades is coming to fruition, and it’s going to utterly transform the way we approach medicine.”Musunuru and a team from the Children’s Hospital of Philadelphia and Penn Medicine have successfully treated a baby boy with a rare metabolic disorder using personalized CRISPR therapy. Their case study, published in The New England Journal of Medicine, demonstrates the powerful potential of precision gene editing for rare diseases.A Child Living With a Rare DiseaseIronically, rare genetic diseases aren’t as uncommon as they sound. In the U.S., about 1 in 10 people live with a rare disorder. What makes them “rare” is that each individual condition typically affects fewer than 2,000 people, making research and treatment development incredibly challenging.One of those affected is KJ. He was born with CPS1 deficiency, a urea cycle disorder caused by the absence of a key enzyme the body needs to eliminate ammonia — a toxic byproduct of protein metabolism. Since liver transplants aren’t viable until patients are older, this condition carries a 50 percent mortality rate in early infancy.Fortunately, Musunuru and Rebecca Ahrens-Nicklas, director of the Gene Therapy for Inherited Metabolic Disorders Frontier Program, had been studying this class of disorders for years and reached out to KJ’s family shortly after his diagnosis.“We thought it was our responsibility to help our child, so when the doctors came to us with their idea, we put our trust in them in the hopes that it could help not just KJ but other families in our position,” said his mother, Nicole Muldoon in the press release.CRISPR — Scissors for Your DNA In just six months, the researchers developed a personalized treatment. In February 2025, KJ received his first infusion — a dose of CRISPR components delivered to his liver using lipid nanoparticles.CRISPRacts like a smart pair of molecular scissors. In KJ’s case, it was custom-designed to find the faulty gene and fix the error — like correcting a typo in his DNA.After receiving multiple doses, KJ has shown significant improvement. He’s now able to eat more protein and recover from everyday childhood illnesses without the dangerous ammonia buildup that once threatened his life. Even better, he’s had no serious side effects from the treatment.“While KJ will need to be monitored carefully for the rest of his life, our initial findings are quite promising,” added Ahrens-Nicklas.Expanding Success to More PatientsThis breakthrough builds on years of foundational research and collaboration. For KJ and his family, the little boy's seemingly endless hospital stay now comes to end.“We’re so excited to be able to finally be together at home so that KJ can be with his siblings, and we can finally take a deep breath,” said his father, Kyle Muldoon, in the statement.“Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs,” added Ahrens-Nicklas.This case offers a hopeful path forward — one where gene-editing may now fulfill its bright promise to save patients with no other treatment options.This article is not offering medical advice and should be used for informational purposes only.Read More: CRISPR Eliminates Targeted Tumors by 50 PercentArticle SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Jackson Laboratory: What Is CRISPR?Karolinska Institutet: More and more people with unusual diseases are diagnosedNew England Journal of Medicine: Patient-Specific In Vivo Gene Editing to Treat a Rare Genetic DiseaseHaving worked as a biomedical research assistant in labs across three countries, Jenny excels at translating complex scientific concepts – ranging from medical breakthroughs and pharmacological discoveries to the latest in nutrition – into engaging, accessible content. Her interests extend to topics such as human evolution, psychology, and quirky animal stories. When she’s not immersed in a popular science book, you’ll find her catching waves or cruising around Vancouver Island on her longboard. #crispr #fulfills #its #promise #with

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CRISPR Fulfills Its Promise with First-Ever Personalized Gene-Editing Therapy

When CRISPR was first introduced as a gene-editing tool in 2012, the world was in awe of all the possibilities it held — eventually earning its discoverers the Nobel Prize in Chemistry in 2020. Now, after years of refining the technology and running clinical trials, gene-editing has taken a major leap toward personalized medicine.As Kiran Musunuru, professor of Translational Research in Penn’s Perelman School of Medicine, put it in a press statement, “The promise of gene therapy that we’ve heard about for decades is coming to fruition, and it’s going to utterly transform the way we approach medicine.”Musunuru and a team from the Children’s Hospital of Philadelphia and Penn Medicine have successfully treated a baby boy with a rare metabolic disorder using personalized CRISPR therapy. Their case study, published in The New England Journal of Medicine, demonstrates the powerful potential of precision gene editing for rare diseases.A Child Living With a Rare DiseaseIronically, rare genetic diseases aren’t as uncommon as they sound. In the U.S., about 1 in 10 people live with a rare disorder. What makes them “rare” is that each individual condition typically affects fewer than 2,000 people, making research and treatment development incredibly challenging.One of those affected is KJ. He was born with CPS1 deficiency, a urea cycle disorder caused by the absence of a key enzyme the body needs to eliminate ammonia — a toxic byproduct of protein metabolism. Since liver transplants aren’t viable until patients are older, this condition carries a 50 percent mortality rate in early infancy.Fortunately, Musunuru and Rebecca Ahrens-Nicklas, director of the Gene Therapy for Inherited Metabolic Disorders Frontier Program (GTIMD), had been studying this class of disorders for years and reached out to KJ’s family shortly after his diagnosis.“We thought it was our responsibility to help our child, so when the doctors came to us with their idea, we put our trust in them in the hopes that it could help not just KJ but other families in our position,” said his mother, Nicole Muldoon in the press release.CRISPR — Scissors for Your DNA In just six months, the researchers developed a personalized treatment. In February 2025, KJ received his first infusion — a dose of CRISPR components delivered to his liver using lipid nanoparticles.CRISPR (short for clustered regularly interspaced short palindromic repeats) acts like a smart pair of molecular scissors. In KJ’s case, it was custom-designed to find the faulty gene and fix the error — like correcting a typo in his DNA.After receiving multiple doses, KJ has shown significant improvement. He’s now able to eat more protein and recover from everyday childhood illnesses without the dangerous ammonia buildup that once threatened his life. Even better, he’s had no serious side effects from the treatment.“While KJ will need to be monitored carefully for the rest of his life, our initial findings are quite promising,” added Ahrens-Nicklas.Expanding Success to More PatientsThis breakthrough builds on years of foundational research and collaboration. For KJ and his family, the little boy's seemingly endless hospital stay now comes to end.“We’re so excited to be able to finally be together at home so that KJ can be with his siblings, and we can finally take a deep breath,” said his father, Kyle Muldoon, in the statement.“Years and years of progress in gene editing and collaboration between researchers and clinicians made this moment possible, and while KJ is just one patient, we hope he is the first of many to benefit from a methodology that can be scaled to fit an individual patient’s needs,” added Ahrens-Nicklas.This case offers a hopeful path forward — one where gene-editing may now fulfill its bright promise to save patients with no other treatment options.This article is not offering medical advice and should be used for informational purposes only.Read More: CRISPR Eliminates Targeted Tumors by 50 PercentArticle SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Jackson Laboratory: What Is CRISPR?Karolinska Institutet: More and more people with unusual diseases are diagnosedNew England Journal of Medicine: Patient-Specific In Vivo Gene Editing to Treat a Rare Genetic DiseaseHaving worked as a biomedical research assistant in labs across three countries, Jenny excels at translating complex scientific concepts – ranging from medical breakthroughs and pharmacological discoveries to the latest in nutrition – into engaging, accessible content. Her interests extend to topics such as human evolution, psychology, and quirky animal stories. When she’s not immersed in a popular science book, you’ll find her catching waves or cruising around Vancouver Island on her longboard.

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