Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More A new report released by the publicly traded market research and intelligence firm SimilarWeb—covering global web traffic patterns for AI-related platforms for 12 weeks through May 9, 2025—offers a helpful look for enterprises and interested users into the current landscape of generative AI usage online. Using proprietary analytics based on site visits, the report tracks trends across sectors including general-purpose AI tools, coding assistants, content generators, and more. It also maps the downstream disruption of traditional sectors like education, search, and digital freelancing. Why this report matters to enterprise technical decision-makers For enterprise AI leaders—particularly those responsible for model deployment, orchestration, or data integration—this report is more than just a consumer trend snapshot. It’s a map of user familiarity and expectation. Tools like ChatGPT, Claude, DeepSeek, and Grok are what employees are already using at home or experimenting with informally at work. If your internal AI apps or copilots don’t match the baseline experience offered by these tools, you risk user rejection and poor adoption. Moreover, selecting the same models with high external traction for your internal orchestration pipelines or RAG deployments can cut onboarding time and training costs, since your team will already know the interface and behavior. In short, aligning your enterprise stack with the tools dominating usage charts may be the fastest path to trust, usability, and value delivery. Here are five key findings from the report: Developer-focused AI tools are surging in adoption, with traffic to the category up 75% over the past 12 weeks. That growth includes Lovable, which exploded with a jaw-dropping +17,600% spike, and Cursor, which grew steadily month over month. As AI becomes more deeply embedded in IDEs and continuous integration workflows, usage patterns suggest these tools are no longer just experimental—they’re now seen as essential infrastructure for modern software teams. It also helps explain why OpenAI reportedly tried to buy Cursor and has also reportedly finalized a deal to purchase rival AI coding platform Windsurf — as the usage of these tools explodes, OpenAI wants to get a larger cut of the action and revenue, especially since its models are often used as the engine behind-the-scenes for these very users. Two of the fastest-growing AI platforms of the year, Grok and DeepSeek, show just how quickly hype can turn into burnout. Grok traffic skyrocketed more than 1,000,000% in March—driven by its branding as an uncensored yet powerfully intelligent platform and Elon Musk association—before falling more than 5,200% by early May. DeepSeek saw a similar arc, peaking at +17,701% growth before crashing -41%. The takeaway: virality can’t replace retention, especially compared to AI leader OpenAI and also legacy tech brand Google. Once among the most accessible use cases for generative AI, writing and content tools are seeing user fatigue. Category traffic fell 11% overall, with platforms like Wordtune (-35%), Jasper (-19%), and Rytr (-23%) all trending downward. Only Originality.ai bucked the trend with steady traffic gains, likely due to its focus on AI detection rather than generation. This plateau suggests content saturation and possibly growing skepticism over quality or usefulness. Separately from the SimilarWeb report, I think that because chatbots already use a default text input/output field as their main user interface, even for multimodal interactions, the fact is that most users who would be interested in this capability will go to model providers like OpenAI’s website for ChatGPT (and mobile apps), or Google’s Gemini, or even Anthropic’s Claude, directly, rather than seek out a separate AI writing tool. Design-focused AI remains a mixed bag. While overall category usage dipped slightly (-6% over the 12-week window), some platforms made outsized gains. Getimg posted a massive +1,532% surge, while Artbreeder jumped +100%. Others, like Stable Diffusion and Looka, saw double-digit declines. The erratic pattern may reflect a crowded landscape of tools that offer similar functionality but compete on novelty or aesthetics. 5. AI is eating up legacy tech such as crowdsourcing and search Traditional digital services are showing slow but steady declines across the board—likely the result of AI substitution. Freelance platforms such as Fiverr (-17%) and Upwork (-19%) are losing traffic, possibly as users turn to AI tools for tasks like design, writing, and code. Search engines such as Yahoo (-12%) and Bing (-14%) continue a multi-quarter drop in visits, while consumer EdTech companies like Chegg (-62%) and CourseHero (-68%) are in free fall. The signs point to early-stage AI disruption beginning to erode the utility of some legacy platforms. It also offers a hint to enterprises that either leverage or create such services — the time may be coming to reduce dependency on them, either from a revenue generation, marketing, or overall business perspective. Daily insights on business use cases with VB Daily If you want to impress your boss, VB Daily has you covered. We give you the inside scoop on what companies are doing with generative AI, from regulatory shifts to practical deployments, so you can share insights for maximum ROI. Read our Privacy Policy Thanks for subscribing. Check out more VB newsletters here. An error occured. Source: https://venturebeat.com/ai/similarwebs-new-ai-usage-report-reveals-5-surprising-findings-including-explosive-growth-in-coding-tools/ #similarwebs #new #usage #report #reveals #surprising #findings #including #explosive #growth #coding #tools

ZDNET's key takeaways DJI's flagship drone consists of an exceptional airframe, top-class obstacle avoidance sensors, and amazing cameras.It has the best flight time I've see on a consumer drone, rated at 51 minutes (in testing I routinely got 45 minutes).It's expensive, and because of tariffs, isn't currently available in the U.S. View now at Amazon Over the past few days, I've been testing the newest drone on the block, DJI's flagship Mavic 4 Pro. As the latest in DJI's Mavic Pro line, it is without a doubt the best consumer drone that I've flown. If you're reading this in the U.S., note that the product is not yet available there. But park that thought for now. I'll get back to it later.Also: The best drones of 2025: Expert tested and reviewedFirst, let me tell you more about the Mavic 4 Pro. These are the drones that first brought us a two-camera aerial platform, then a three-camera platform. The idea is that you have some of the best possible cameras that can be attached to a drone, and the best possible platform for taking that camera to interesting and unique locations to get the best shots possible. details View at Amazon The drone itself is a beast. Measuring a hefty 12.9 × 15.4 × 5.3 inches -- without the props -- and weighing a hefty 2.3 pounds, it's a huge drone by even the Mavic Pro standards. But despite its size, it's very nimble, capable of speeds up to 56 miles per hour.A big bird like this needs a lot of power, and DJI used monster 6,654 mAh/95.3 Wh LiNiMnCoO2 batteries that offer, on paper at least, up to 51 minutes of flight time, 45 minutes hover time, and a maximum flight distance of almost 25.5 miles.   In testing I got around 45 minutes of mixed flight time, which feels like forever when I was flying. At one point I found myself thinking "the battery must be getting close to the end now," only to find that I had 20 minutes left.    The Mavic 4 Pro is a big bird! Adrian Kingsley-Hughes/ZDNET These are big batteries, so DJI put effort into speeding up the recharge times by including a Mavic 240W power adapter, and a Mavic 4 Pro Parallel Charging Hub, which can charge one battery in around 50 minutes or all three batteries in about 90 minutes. It does this by initially prioritizing the battery with the lowest charge, but as soon as all three batteries hit the same charge level, the hub switches to parallel charging. The hub also doubles as a 100W power bank, using the batteries as a power source. Let's get to the star of the show – the camera gimbal. This time DJI abandons tradition and does with a refreshed and very modern looking ball-style 3-axis infinity gimbal featuring 360° continuous rotation.  The gimbal is impressive! Adrian Kingsley-Hughes/ZDNET There are three cameras on the gimbal: the main one is a 28mm equivalent 4/3 CMOS Hasselblad wide-angle camera sporting a brand new 100-megapixel sensor and the Hasselblad Natural Color Solution (HNCS) for exceptional color fidelity. It has an f/2.0 to f/11 aperture range allows for amazing low-light and bright-light capability.Next up is the 70mm equivalent tele camera equipped with a 48-megapixel 1/1.3-inch sensor and f/2.8 aperture. Last, but certainly not least is a 168mm equivalent tele camera featuring a 50-megapixel 1/1.5-inch sensor and a f/2.8 aperture.Also: Mavic 3 Pro: Hands-on with the best drone for content creatorsAll three cameras support Dual Native ISO Fusion, a technology that is used to blending high and low ISO captures, stacking up to five RAW frames to get the highest possible image quality.While all three cameras support 4K/60fps HDR video recording, the Hasselblad main camera offers 6K/60fps HDR video and a broad dynamic range of up to around 16 stops, which means that it is perfect for capturing shots that have both bright and dark elements. The medium tele and tele cameras offer dynamic ranges of 14 stops and 13 stops respectively.   The Mavic 4 Pro is a highly capable platform for professional photography and videography. Adrian Kingsley-Hughes/ZDNET Both the Hasselblad main camera and the medium tele camera support 4K/120fps video recording, while the tele camera records in 4K/100fps. And for ease when it comes to editing, all three cameras featuring support the same 10-bit D-Log, D-Log M, and HLG color profiles.Memory cards are also a thing of the past -- despite the drone having a slot for a microSD card -- as DJI offers the Mavic 4 Pro with 64GB and 512GB storage configurations. The 512GB Creator Combo version Mavic 4 Pro also supports recording video in an ALL-I 4:2:2 high quality codec. For most, that won't mean anything, but if you know, you know that this is a big deal when it comes to video quality and ease of editing. Also: I've never lost a drone in over a decade of flying them - here's my secretWhen you have a bit of kit that weighs close to two and half pounds that can fly at over 50 miles per hour, safety is paramount, and this is why the Mavic 4 Pro has six high-performance, low-light fisheye sensors with a low-light sensitivity of only 0.1 lux (that's the light level on a cloudy night). There's also a forward-facing LiDAR sensor, and a downward-facing infrared sensor. The Mavic 4 Pro augments its omnidirectional obstacle avoidance sensors with this LiDAR sensor.   Adrian Kingsley-Hughes/ZDNET These sensors are run by dual processors which give the Mavic 4 Pro the highest possible environmental awareness resolution, and omnidirectional obstacle avoidance at speeds up to 40 miles per hour in low light. In the event of something going wrong, such as the drone losing comms with the controller or GPS satellites, the drone memorizes flight paths when there's enough light so it can return to home autonomously without GPS assistance. The Creator Combo I have been testing also came with a new remote control -- the DJI RC Pro 2. This has been designed from the ground up for professional-grade aerial filmmaking and features a high-brightness 7-inch LED rotatable display, an enterprise-level multibeam high-gain antennas for the most reliable video transmission possible, 4-hour battery life, and 128GB of built-in storage.  The screen is amazing under bright lighting conditions. Adrian Kingsley-Hughes/ZDNET You can also record audio from the controller (not from the drone – that would just be an annoying buzz!) using the built-in mic, or alternatively pair the controller with a DJI Mic. So, how does it fly? When I review a pre-release drone, I expect issues and for things to be sketchy because it takes time for the firmware to mature to the point where things become smooth. I had no such issue with Mavic 4 Pro -- this thing was amazing on day one and continued to be throughout my testing. The flight characteristics are excellent, the maneuvering smooth and totally responsive, and the safety features all work without any problems at all. Also: I tested DJI's new foldable drone, and would recommend it to both beginners and professionalsI have come across what I feel is a bug where the drone cancels some autonomous flight mode videoing activities because it kept thinking it was seeing an obstacle despite being 90 feet up away from anything. But I'd rather an over-twitchy obstacle avoidance than one that ignored a tree of the side of a building, and I expect this will be fixed in a future update, anyway.  Yes, there are a few minor bugs. Adrian Kingsley-Hughes/ZDNET For such a big drone, it's incredibly easy -- dare I say, relaxing -- to fly. It's fast, nimble, and extremely responsive. And the controller is very intuitive, with everything laid out intelligently.The only issue I encountered with the controller was some lag when taking photos and video, and this was accompanied by a message about optimizing the image, so I hope that this will be smoothed out at some point.The cameras are also just out of this world, handling low-light and bright-light with ease, and delivering stunning photos and video under conditions that would have other drones struggling to get a half-decent shot. It's an amazing drone, packed with potential.ZDNET's buying advice The Mavic 4 Pro is a drone for professionals. Adrian Kingsley-Hughes/ZDNETIs this the drone for everyone? No. Most people will be more than happy with what a drone like the Mini 4 Pro, Neo, or the Air 3S has to offer, and they'll be saving thousands. The Mavic 4 Pro is a drone for professionals who want to take their aerial photography to the next level. Remember when I mentioned that it's not available in the U.S. yet? Well, that's the case for now, and it's related to recent tariff increases. While the Mavic 4 Pro will be available to order in the U.K. and E.U. (the DJI Mavic 4 Pro Fly More Combo costs £2,459/€2,699/AU$5,359 while the standard bundle with the DJI RC 2 controller is £1,879 GBP/€2,099/AU$3,099), there's no pricing or release date for the U.S. Also: I tested DJI's palm-sized drone, and it captured things I had never seen beforeDJI said on the matter: "Like many global companies, we have had to adjust our market strategy as local conditions and the industry environment have evolved. While we do not have a timeline for when we can introduce the product to the U.S. market, we are closely monitoring the situation and actively exploring every possible solution."So, there's no DJI Mavic 4 Pro for the U.S. market, for now. And that's a shame. But like I said already, this drone is much more than what most people need in their lives. Featured reviews المصدر: https://www.zdnet.com/article/i-tested-djis-latest-flagship-drone-and-its-straight-from-the-future-with-one-caveat/ #tested #DJI039s #latest #flagship #drone #and #it039s #straight #from #the #future #with #one #caveat

AI Is Rewriting the Rules of Brand Management By John P. Mello Jr. May 13, 2025 5:00 AM PT ADVERTISEMENT Build HubSpot Apps, Faster New developer products preview the future of app building on HubSpot, including deeper extensibility, flexible UI, modern prototyping tools, and more. Learn More. Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create content or automate tasks; it’s empowering individuals to become instant digital detectives,” Mike Allton, chief storyteller at Agorapulse, a social media management platform for businesses, wrote Monday on LinkedIn. What that means, he explained, is a company’s entire digital history — reviews, articles, social media sentiment, even employee feedback — is now more transparent and instantly “queryable” than ever before. “The carefully crafted brand message? It’s still important, but AI can now cross-reference it with raw, aggregated public data in seconds,” he noted. Edwin Miller, CEO of Marchex, a conversation intelligence platform maker headquartered in Seattle, explained that the rise of large language models and real-time data analytics has effectively turned a company’s full digital footprint into a searchable, easy-to-interpret, and evaluative source of truth. “We’re entering a world where a company’s entire identity, how it treats customers, how it responds to criticism, what employees really think, and how well it delivers on its promises, can be surfaced instantly by AI,” he told TechNewsWorld. “And not just by researchers or journalists, but by consumers, investors, and competitors.” “This means companies no longer control the brand narrative the way they used to,” he said. “The narrative is now co-authored by customers, employees, and digital observers, with AI acting as a kind of omnipresent interpreter. That changes the playing field for brand management entirely.” AI Shrinks Trust-Building to Milliseconds Mark N. Vena, president and principal analyst for SmartTech Research in Las Vegas, argued that brand management is a “huge deal” in the AI age. “Brand management is no longer just about campaigns — it’s about constantly monitoring and reacting to a living, breathing digital footprint,” he told TechNewsWorld. “Every customer interaction, review, or leaked internal memo can instantly shape public perception,” he said. “That means brand managers must be part storyteller, part crisis manager, and fully agile. The brand isn’t what you say it is — it’s what the internet says it is.” Allton noted that AI’s capability to “vet” or “audit” is a powerful reminder that, as AI is integrated into businesses, they must also consider how the external AI ecosystem perceives them. “It’s no longer enough to say you’re trustworthy; the data must reflect it because that data is now incredibly accessible and interpretable by AI,” he wrote. “Trust used to be built over years and could be lost in moments,” added Lizi Sprague, co-founder of Songue PR, a public relations agency in San Francisco. “Now, with AI, trust can be verified in milliseconds. Every interaction, review, and employee comment becomes part of your permanent trust score.” She told TechNewsWorld: “AI isn’t replacing reputation managers or comms people; it’s making them more crucial than ever. In an AI-driven world, reputation management evolves from damage control to proactive narrative architecture.” Proactive Transparency Brand managers will also need to be more proactive. They need to pay attention to how their brand is represented in the most popular AI tools. “Brands should be conducting searches that test the way their reputation is represented or conveyed in those tools, and they should be paying attention to the sources that are referenced by AI tools,” said Damian Rollison, director of market insights at SOCi, a marketing solutions company in San Diego. “If a company focuses a lot on local marketing, they should be paying attention to reviews of a business in Google, Yelp, or TripAdvisor — those kinds of sources — all of which are heavily cited by AI,” he told TechNewsWorld. “If they’re not paying attention to those reviews and taking action to respond when consumers offer feedback — apologizing if they had a bad experience, offering some kind of remedy, thanking customers when they give you positive feedback — then they have even more reason than ever to pay attention to those reviews and respond to them now.” Dev Nag, CEO and founder of QueryPal, a customer support chatbot based in San Francisco, explained that an AI-searchable landscape will create persistent accountability. “Every ethical lapse, broken promise, and controversial statement lives on in digital archives, ready to be surfaced by AI at any moment,” he told TechNewsWorld. “Companies can leverage this AI-scrutinized environment by embracing proactive transparency,” he said. “Organizations should use AI tools to continuously monitor customer sentiment across vast data streams, gaining early warning of reputation risks and identifying improvement areas before issues escalate into crises.” New Era of AI-Driven Accountability Nag recommends conducting regular AI reputation audits, doubling down on authenticity, pursuing strong media coverage in respected outlets, empowering employees as reputation ambassadors, implementing AI monitoring with rapid response protocols, and preparing for AI-driven crises, including misinformation attacks. Transparency without controls, though, can harm a brand. “Doing reputation management well requires a tight focus on the behavior of those who can affect the appearance of the related firm,” said Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore. “If more transparency is created without these controls and training in place, coupled with strong execution, monitoring, and a strong crisis team, the outcome is likely to be catastrophic,” he told TechNewsWorld. “AI is now part of the reputation equation,” added Matthew A. Gilbert, a marketing lecturer at Coastal Carolina University. “It monitors everything, from customer reviews to employee comments,” he told TechNewsWorld. “Brands should treat it as an early warning system and act before issues escalate.” AI in Branding Demands Action, Not Panic Allton argued that the rise of AI as a reputation manager isn’t a cause for alarm but a cause for action. However, it does make some demands on businesses. They include: Non-Negotiable Radical Authenticity If there are inconsistencies between what your brand promises and what the public data reflects, AI-powered searches will likely highlight them. Your operations must genuinely align with your messaging.“Authenticity is no longer a decision made by brands regarding which cards to reveal; instead, it has become an inevitable force driven by the public, as everything will eventually come to light,” said Reilly Newman, founder and brand strategist at Motif Brands, a brand transformation company, in Paso Robles, Calif. “Authenticity is not merely a new initiative for brands,” he told TechNewsWorld. “It is a necessity and an expected element of any company.” The “AI Response” Is Your New First Impression For many, the first true understanding of your business might come from an AI-generated summary, Allton noted. What story is the collective data telling about you?Kseniya Melnikova, a marketing strategist with Melk PR, a marketing agency in Sioux Falls, S.D., recalled a client who believed their low engagement was due to a lack of clear marketing materials. “Using AI to analyze their community feedback, we discovered the real issue was that customers misunderstood who they were,” she told TechNewsWorld. “They were perceived as a retailer when, in fact, they were an insurance fulfillment service. With this insight, we produced fewer — but clearer — materials that corrected the misunderstanding and improved customer outcomes.” Human Values Still Drive the Core Code While AIs process the data, the data itself reflects human experiences and actions, Allton explained. Building a trustworthy business rooted in solid ethical practices provides the best input for any AI assessment.Brand Basics Businesses that stick to fundamentals, though, shouldn’t have to worry about the new unofficial reputation manager. “Companies need to deliver great products and services and back them up with strong support,” asserted Greg Sterling, co-founder of Near Media, a market research firm in San Francisco. “Marketing is a separate thing, but their core business and the way they treat their customers need to be very solid and reliable,” he told TechNewsWorld. “Marketing and brand campaigns can then be built on top of that fundamental authenticity and ethical conduct, which will be reflected in AI results.” “I think people get very confused about what makes a successful business, and they’re focused on tips and tricks and marketing manipulation,” he said. “Great marketing is built on great products and services. Great brands are built by delivering great products and services, being consistent, and treating customers well. That’s the core proposition that everything else flows out of.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. More by John P. Mello Jr. view all More in Artificial Intelligence المصدر: https://www.technewsworld.com/story/ai-is-rewriting-the-rules-of-brand-management-179737.html?rss=1