Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gateways(SEGs) are a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. Avanan (by Check Point) SPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow (MX records changed), actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules (e.g. treat “softfail” as “fail”). DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-Based (Integrated Cloud Email Security – ICES) Mode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policy (none, quarantine, reject) or apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inbound (and optionally outbound) emails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs (e.g., trusted senders or internal exceptions). Integration Methods Inline mode (more common and straightforward): Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure Email (formerly IronPort) Cisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance (ESA): You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server (e.g., Microsoft 365 or Google Workspace), so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss (DLP), to identify advanced threats (malware, phishing, BEC) originating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gateway (MX record) deployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content (Data Loss Prevention violations), malicious attachments, or suspicious links in outbound emails. Post-delivery remediation (TRAP): A key capability of the API model is Threat Response Auto-Pull (TRAP), which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration (MX Record/Smart Host): This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss (DLP), detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway (SEG), meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway Integration (MX Record change required) This is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email server (e.g., Microsoft 365, Google Workspace, etc.) to use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system (smart host settings), or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API Integration (Complementary to Gateway) Mimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gateway (smart host) setup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss (DLP), block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gateway (MX record) and API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration (MX Record / Smart Host) — Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP (blocking, encrypting, or quarantining sensitive content)  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API Integration (Complementary & Advanced Threat Focus) How it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server (e.g., Microsoft 365), SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email (formerly IronPort) – Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss (DLP), blocking spam and malware from internal accounts, stopping business email compromise (BEC) and impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration (MX Record / Smart Host) – Cisco Secure Email Gateway (ESA) How it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail server (e.g., Microsoft 365, Exchange) to smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLP (blocking, encrypting, quarantining sensitive content) Outbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365 (and potentially Google Workspace), continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support.

Photo Credit: ispace A delay in rangefinder data prevented timely deceleration, causing a hard landing on the lunar surface Highlights Resilience lander lost signal one minute before scheduled moon touchdown Delayed laser rangefinder data caused failure in the landing speed adjust ispace lunar lander crashes on final descent, marking its second mission Advertisement A Japanese spacecraft attempting to achieve the country's first private moon landing instead crashed on the lunar surface, according to mission officials. The Resilience lander, developed by Tokyo-based ispace, lost communication one minute and 45 seconds before its scheduled soft touchdown on June 5 at 3:17 p.m. EDT. The descent was targeted for the Mare Frigoris region on the Moon's near side. ispace had its second problem on the moon when its laser rangefinder broke, which is a big improvement over its prior failure in April 2023.Japan's Resilience Lunar Lander Crashes in Hard Landing, ispace Vows to Learn and RebuildAs per an official statement from ispace, telemetry from Resilience revealed that the rangefinder's delayed data caused a failure in adjusting landing speed. This likely led to a “hard landing”, suggesting the spacecraft hit the moon's surface too fast to survive or complete its mission. The lander, carrying five payloads, such as a Tenacious rover and scientific instruments, crashed with no survivors. The firm's CEO, Takeshi Hakamada, apologised and remarked that the company would use the mission to learn about future missions.The Hakuto-R Mission 2 team launched a 7.5-foot-tall, 2,200-pound Resilience lander into space aboard a SpaceX Falcon 9 rocket in early May. But with a perfect orbit, the lander smashed into the lunar surface at 192 metres – an echo of Mission 1's mission failure in 2023, which crashed because a fault in one of its altitude sensors was not corrected.The Resilience crash adds to private attempts to explore the moon, including the unsuccessful Beresheet and Peregrine missions. Crewed landings such as Odysseus and Blue Ghost prove that dreams of commercial space are possible. The second Hakuto-R mission was a private attempt and a blow to Japan's space ambitions. Failure has not stopped ispace development for Mission 3 and Mission 4 with its larger Apex 1.0 lander.Hakamada mentioned that the priority for the team was now to find out what caused the crash. “Supporters are disappointed,” CFO Nozaki says, “but ispace has yet to cover the moon, and the road does not end, even if Mission 2 didn't go as planned.” For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube. Further reading: ispace, Hakuto-R, moon landing, Resilience, lunar exploration Gadgets 360 Staff The resident bot. If you email me, a human will respond. More Related Stories

The murder of John Forde was the culmination to years of political, social, and criminal intrigue.   Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. Researchers have uncovered handwritten letters, court documents, and a coroner’s report related to the nearly 700-year-old cold case murder of a medieval priest. Published on June 5 in the journal Criminal Law Forum, the investigation draws on direct archival evidence from Cambridge University that is helping fill in the gaps to a high-profile true crime scandal that would make headlines even today. But despite a mountain of firsthand accounts, the murder’s masterminds never saw justice. The ‘planned and cold-blooded’ crime On Friday, May 3, 1337, Anglican priest John Forde began a walk along downtown London’s Cheapside street after vespers (evening prayers) shortly before sunset. At one point, a clergyman familiar to Forde by the name of Hasculph Neville approached him to begin a “pleasant conversation.” As the pair neared St. Paul’s Cathedral, four men ambushed the priest. One of the attackers then proceeded to slit Forde’s throat using a 12-inch dagger as two other assailants stabbed him in the stomach in front of onlookers. The vicious crime wasn’t a brazen robbery or politically motivated attack. It was likely a premeditated murder orchestrated by Ela Fitzpayne, a noblewoman, London crime syndicate leader—and potentially Forde’s lover. “We are looking at a murder commissioned by a leading figure of the English aristocracy. It is planned and cold-blooded, with a family member and close associates carrying it out, all of which suggests a revenge motive,” Cambridge University criminology professor Manuel Eisner explained in a statement. The location of the murder of John Forde on May 3, 1337. Credit: Medieval Murder Maps / University of Cambridge’s Institute of Criminology / Historic Towns Trust. A longstanding feud To understand how such a brutal killing could take place in daylight on a busy London street, it’s necessary to backtrack at least five years. In January 1332, the Archbishop of Canterbury sent a letter to the Bishop of Winchester that included a number of reputation-ruining claims surrounding Fitzpayne. In particular, Archbishop Simon Mepham described sexual relationships involving “knights and others, single and married, and even with clerics in holy orders.” The wide-ranging punishments for such sinful behavior could include a prohibition on wearing gold and other precious jewelry, as well as large tithes to monastic orders and the poor. But the most humiliating atonement often came in the form of a public walk of shame. The act of contrition involved walking barefoot across Salisbury Cathedral—England’s longest nave—in order to deliver a handcarried, four-pound wax candle to the church altar. What’s more, Archbishop Mepham commanded that Fitzpayne must repeat this penance every autumn for seven years. Fitzpayne was having none of it. According to Mepham’s message, the noblewoman chose to continue listening to a “spirit of pride” (and the devil), and refused to abide by the judgment. A second letter sent by the Archbishop that April also alleged that she had since absconded from her husband, Sir Robert Fitzpayne, and was hiding in London’s Rotherhithe district along the Thames River. Due to this, Archbishop Mepham reported that Ela Fitzpayne had been excommunicated from the church. Image of the Archbishop of Canterbury’s letters to the Bishop of Winchester on the subject of Ela Fitzpayne, from the register of John de Stratford. Credit: Hampshire Archives and Hampshire County Council. Raids and rats But who tipped the clergy off to her indiscretions? According to Eisner’s review of original documents as part of the Cambridge University Institute of Criminology’s Medieval Murder Maps project, it was almost certainly her ex-lover, the soon-to-be-murdered John Forde. He was the only alleged lover named in Archbishop Mepham’s letters, and served as a church rector in a village located on the Fitzpayne family’s estate at the time of the suspected affair.  “The archbishop imposed heavy, shameful public penance on Ela, which she seems not to have complied with, but may have sparked a thirst for vengeance,” Eisner said. “Not least as John Forde appears to have escaped punishment by the church.” But Forde’s relationship with the Fitzpaynes seems to have extended even more illicit activities. In another record reviewed by Eisner, both Ela Fitzpayne and John Forde had been indicted by a Royal Commission in 1322. The crime–assisting in the raid of a Benedictine priory alongside Sir Fitzpayne. They and others reportedly assaulted the priory a year earlier, making off with around 18 oxen, 30 pigs, and 200 sheep. The monastery coincidentally served as a French abbey’s outpost amid increasing tensions between France and England in the years leading up to the Hundred Years’ War. Archbishop Mepham was almost certainly displeased after hearing about the indictment of one of his own clergy. A strict administrator himself, Mepham “was keen to enforce moral discipline among the gentry and nobility,” added Eisner. He theorizes that Forde copped to the affair after getting leaned on by superiors, which subsequently led to the campaign to shame Ela Fitzpayne as a means to reassert the Church’s authority over English nobility. Forde, unfortunately, was caught between the two sides. “John Forde may have had split loyalties,” argued Eisner. “One to the Fitzpayne family, who were likely patrons of his church and granted him the position. And the other to the bishops who had authority over him as a clergy member.” Archbishop Mepham ultimately wouldn’t live to see the scandal’s full consequences. Fitzpayne never accepted her walk of shame, and the church elder died a year after sending the incriminating letters. Eisner believes the Fitzpaynes greenlit their hit job on Forde only after the dust had seemingly settled. It doesn’t help their case three bystanders said the man who slit the rector’s throat was none other than Ela Fitzpayne’s own brother, Hugh Lovell. They also named two family servants as Forde’s other assailants. Archbishop Mepham died four years before Forde’s murder. Credit: ampshire Archives and Hampshire County Council Turning a blind eye Anyone waiting for justice in this medieval saga will likely be disappointed. “Despite naming the killers and clear knowledge of the instigator, when it comes to pursuing the perpetrators, the jury turn[ed] a blind eye,” Eisner said. Eisner explained the circumstances surrounding an initial lack of convictions were simply “implausible.” No one supposedly could locate the accused to bring to trial, despite the men belonging to one of England’s highest nobility houses. Meanwhile, the court claimed Hugh Lovell had no belongings available to confiscate. “This was typical of the class-based justice of the day,” said Eisner. In the end, the only charge that ever stuck in the murder case was an indictment against one of the family’s former servants. Five years after the first trial in 1342, Hugh Colne was convicted of being one of the men to stab Forde in the stomach and sentenced to the notorious Newgate Prison. As dark and sordid as the multiyear medieval drama was, it apparently didn’t change much between Ela Fitzpayne and her husband, Sir Robert. She and the baron remained married until his death in 1354—when she subsequently inherited all his property. “Where rule of law is weak, we see killings committed by the highest ranks in society, who will take power into their own hands, whether it’s today or seven centuries ago,” said Eisner. That said, the criminology professor couldn’t help but concede that Ela Fitzpayne was an “extraordinary” individual, regardless of the era. “A woman in 14th century England who raided priories, openly defied the Archbishop of Canterbury, and planned the assassination of a priest,” he said. “Ela Fitzpayne appears to have been many things.”

A significant cyber breach at His Majesty’s Revenue and Customs (HMRC) that saw scammers cheat the public purse out of approximately £47m has been met with dismay from security experts thanks to the sheer simplicity of the attack, which originated via account takeover attempts on legitimate taxpayers. HMRC disclosed the breach to a Treasury Select Committee this week, revealing that hackers accessed the online accounts of about 100,000 people via phishing attacks and managed to claim a significant amount of money in tax rebates before being stopped. It is understood that those individuals affected have been contacted by HMRC – they have not personally lost any money and are not themselves in any trouble. Arrests in the case have already been made. During proceedings, HMRC also came in for criticism by the committee’s chair Meg Hillier, who had learned about the via an earlier news report on the matter, over the length of time taken to come clean over the incident. With phishing emails sent to unwitting taxpayers identified as the initial attack vector for the scammers, HMRC might feel relieved that it has dodged full blame for the incident. But according to Will Richmond-Coggan, a partner specialising in data and cyber disputes at law firm Freeths, even though the tax office had gone to pains to stress its own systems were never actually compromised, the incident underscored just how widespread the consequences of cyber attacks can be – snowballing from simple origins into a multimillion pound loss. “It is clear from HMRC's explanation that the crime against HMRC was only possible because of earlier data breaches and cyber attacks,” said Richmond-Coggan. “Those earlier attacks put personal data in the hands of the criminals which enabled them to impersonate tax payers and apply successfully to claim back tax.” Meanwhile, Gerasim Hovhannisyan, CEO of EasyDMARC, an email security provider, pointed out that phishing against both private individuals and businesses and other organisations had long ago moved beyond the domain of scammers chancing their luck. While this type of scattergun fraud remains a potent threat, particularly to consumers who may not be informed about cyber security matters – the scale of the HMRC phish surely suggests a targeted operation, likely using carefully crafted email purporting to represent HMRC itself, designed to lure self-assessment taxpayers into handing over their accounts. Not only that, but generative artificial intelligence (GenAI) means targeted phishing operations have become exponentially more dangerous in a very short space of time, added Hovhannisyan. “[It] has made [phishing] scalable, polished, and dangerously convincing, often indistinguishable from legitimate communication. And while many organisations have strengthened their security perimeters, email remains the most consistently exploited and underestimated attack vector,” he said. “These scams exploit human trust, using urgency, authority, and increasingly realistic impersonation tactics. If HMRC can be phished, anyone can.” Added Hovhannisyan: “What’s more alarming is that the Treasury Select Committee only learned of the breach through the news. When £47m is stolen through impersonation, institutions can’t afford to stay quiet. Delayed disclosure erodes trust, stalls response, and gives attackers room to manoeuvre.” Once again a service’s end-users have turned out to be the source of a cyber attack and as such, whether they are internal or – as in this case – external, are often considered an organisation’s first line of defence. However, it is not always wise to take this approach, and for an organisation like HMRC daily engaging with members of the public, it is also not really possible. Security education is a difficult proposition at the best of times and although the UK’s National Cyber Security Centre (NCSC) provides extensive advice and guidance on spotting and dealing with phishing emails for consumers – it also operates a phishing reporting service that as of April 2025 has received over 41 million scam reports – bodies like HMRC cannot rely on everybody having visited the NCSC’s website. As such, Mike Britton, chief information officer (CIO) at Abnormal AI, a specialist in phishing, social engineering and account takeover prevention, argued that HMRC could and should have done more from a technical perspective. “Governments will always be a high tier target for cyber criminals due to the valuable information they hold. In fact, attacks against this sector are rising,” he said. “In this case, it looks like criminals utilised account take over to conduct fraud. To combat this, multifactor authentication (MFA) is key, but as attacks grow more sophisticated, further steps must be taken.” Britton said organisations like HMRC really needed to consider adopting more layered security strategies, not only including MFA but also incorporating wider visibility and unified controls across its IT systems. Account takeover attacks such as the ones seen in this incident can unfold quickly, he added, so its cyber function should also be equipped with the tools to identify and remediate compromised accounts on the fly. Read more about trends in phishing Quishing, meaning QR code phishing, is an offputting term for an on-the-rise attack method. Learn how to defend against it. A healthy dose of judicious skepticism is crucial to preventing phishing attacks, said David Fine, supervisory special agent at the FBI, during a presentation at a HIMSS event. Exchange admins got a boost from Microsoft when it improved how it handles DMARC authentication failures to help organisations fight back from email-based attacks on their users.

June 5, 20253 min readNew Hires Will Still Leave the NWS Dangerously Understaffed, Meteorologists SayNearly 600 employees left the National Weather Service or were fired in recent months. Meteorologists say 125 expected new hires will still leave the agency dangerously understaffedBy Chelsea Harvey & E&E News A tornado struck communities in Somerset and London, Ky., on May 16, 2025, leaving 19 dead and more injured. Michael Swensen/Getty ImagesCLIMATEWIRE | New hiring efforts at the National Weather Service won’t be enough to overcome staffing shortages and potential risks to human lives this summer, meteorologists warned Wednesday at a panel hosted by Democratic Washington Sen. Maria Cantwell.NOAA will hire around 125 new employees at the NWS, the agency said in an announcement first reported Monday by CNN. But nearly 600 employees have departed the NWS over the last few months, after the Trump administration fired probationary federal employees and offered buyouts and early retirements.That means the new hires will account for less than 25 percent of the total losses.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.“A quarter of the staff are not going to do the job when, let’s just say, both hurricane and fire risks are increasing,” Cantwell said during Wednesday’s panel. “[The Trump administration’s] approach in response to this has been a flimsy Band-Aid over a very massive cut.”Cantwell added that the National Hurricane Center is not fully staffed, as NOAA officials suggested last month when announcing their predictions for the upcoming Atlantic hurricane season outlook. The NHC has at least five vacancies, she said, representing meteorologists and technicians who help build forecasts for tropical cyclones in both the Atlantic and Pacific oceans.Meanwhile, NOAA is predicting above-average activity in the Atlantic this hurricane season. Updated fire maps also suggest that nearly all of Cantwell’s home state of Washington, along with Oregon and large swaths of California, will experience an above-average risk of wildfires by August.Kim Doster, NOAA’s director of communications, did not immediately respond to a request for comment on NOAA’s staffing shortages or the NHC’s vacancies.Three meteorologists speaking on the panel echoed Cantwell’s concerns, suggesting that staffing shortages at weather offices across the country risk forecasting errors and breakdowns in communication between meteorologists and emergency managers.At least eight local weather offices across the country are currently so short-staffed that they can no longer cover their overnight shifts, said Brian LaMarre, a former meteorologist-in-charge at the NWS office in Tampa Bay, Florida. Some of these offices may have to rely on “mutual aid,” or borrowed staff, from other NWS locations to cover their shifts during extreme weather events.But Cantwell and other panelists expressed concern that staff-sharing across the NWS could erode the accuracy of forecasts and warnings for local communities.Cantwell pointed to the meteorologists that specialize in fire weather forecasts. NOAA typically deploys those experts to provide forecasts and recommendations to firefighters on the ground when wildfires strike.“If you think you're gonna substitute somebody that’s gonna be somewhere else — I don’t know where, some other part of the state or some other state — and you think you're gonna give them accurate weather information? It just doesn't work that way,” she said.Washington state-based broadcast meteorologist Jeff Renner echoed her concerns.“The meteorologists that respond to [wildfires] have very specific training and very specific experience that can’t be easily duplicated, particularly from those outside the area,” he said.Meanwhile, LaMarre’s former position in Tampa is vacant, and around 30 other offices across the country are also operating without a permanent meteorologist-in-charge.“That person is the main point of contact when it comes to briefing elected officials, emergency management directors, state governors, city mayors, parish officials,” LaMarre said. “They are the individual that’s gonna be implementing any new change that is needed for hurricane season, blizzards, wildfires, inland flooding.”The NWS suffered from staffing shortages prior to the Trump administration. But LaMarre said he never saw such widespread vacancies, including offices unable to operate overnight, in his 30 years at the agency.He emphasized that NWS meteorologists will do whatever it takes to ensure accurate forecasts when extreme weather strikes. But too many gaps at local offices mean that some services will inevitably suffer, LaMarre added.“Whenever you look at an office that is short-staffed, that means a piece of that larger puzzle is taken away,” he said. “That means some outreach might not be able to occur. Some trainings might not be able to occur. Some briefings to officials might not be able to occur.”Reprinted from E&E News with permission from POLITICO, LLC. Copyright 2025. E&E News provides essential news for energy and environment professionals.

As a Canadian who has spent the last two and a half years working as an intern architect in Helsinki, these questions have been on my mind. In my current role, I have had the opportunity to participate in numerous architectural competitions arranged by Finnish municipalities and public institutions. It has been my observation that the Finnish system of open, anonymous architectural competitions consistently produces elegant and highly functional public buildings at reasonable cost and at great benefit to the lives of the everyday people for whom the projects are intended to serve. Could Canada benefit from the adoption of a similar model? ‘Public project’ has never been a clearly defined term and may bring to mind the image of a bustling library for some while conjuring the image of a municipal power substation for others. In the context of this discussion, I will use the term to refer to projects that are explicitly in-service of the broader public such as community centres, museums, and other cultural venues. Finland’s architectural competition system Frequented by nearly 2 million visitors per year, the Oodi Central Library in Helsinki, Finland, has become a thriving cultural hub and an internationally recognized symbol of Finnish design innovation. Designed by ALA Architects, the project was procured through a 2-stage, open, international architectural competition. Photo by Ninara (flickr, CC BY 2.0) In Finland, most notable public projects begin with an architectural competition. Some are limited to invited participants only, but the majority of these competitions are open to international submissions. Importantly, the authors of any given proposal remain anonymous with regards to the jury. This ensures that all proposals are evaluated purely on quality without bias towards established firms over lesser known competitors. The project budget is known in advance to the competition entrants and cost feasibility is an important factor weighed by the jury. However, the cost for the design services to be procured from the winning entry is fixed ahead of time, preventing companies from lowballing offers in the hopes of securing an interesting commission despite the inevitable compromises in quality that come with under-resourced design work. The result: inspired, functional public spaces are the norm, not the exception. Contrasted against the sea of forgettable public architecture to be found in cities large and small across Canada, the Finnish model paints a utopic picture. Several award-winning projects in my current place of employment in Helsinki have been the result of successes in open architectural competitions. The origin of the firm itself stemmed from a winning competition entry for a church in a small village submitted by the firm’s founder while he was still completing his architectural studies.  At that time, many architecture firms in Finland were founded in this manner with the publicity of a competition win serving as a career launching off point for young architects. While less common today, many students and recent graduates still participate in these design competitions. On the occasion that a young practitioner wins a competition, they are required to assemble a team with the necessary expertise and qualifications to satisfy the requirements of the jury. I believe there is a direct link between the high architectural quality outcomes of these competitions and the fact that they are conducted anonymously. The opening of these competitions to submissions from companies outside of Finland further enhances the diversity of entries and fosters international interest in the goings-on of Finland’s architectural scene. Nonetheless, it is worth acknowledging that exemplary projects have also resulted from invited and privately organized competitions. Ultimately, the mindset of the client, the selection of an appropriate jury, and the existence of sufficient incentives for architects to invest significant time in their proposals play a more critical role in shaping the quality of the final outcome. Tikkurila Church and Housing in Vantaa, Finland, hosts a diverse range of functions including a café, community event spaces and student housing. Designed by OOPEAA in collaboration with a local builder, the project was realized as the result of a competition organized by local Finnish and Swedish parishes. Photo by Marc Goodwin Finland’s competition system, administered by the Finnish Association of Architects (SAFA), is not limited to major public projects such as museums, libraries and city halls. A significant number of idea competitions are organized seeking compelling visions for urban masterplans. The quality of this system has received international recognition. To quote a research paper from a Swedish university on the structure, criteria and judgement process of Finnish architectural competitions, “The Finnish (competition) experience can provide a rich information source for scholars and students studying the structure and process of competition system and architectural judgement, as well as those concerned with commissioning and financing of competitions due to innovative solutions found in the realms of urban revitalization, poverty elimination, environmental pollution, cultural and socio-spatial renewals, and democratization of design and planning process.” This has not gone entirely under the radar in Canada. According to the website of the Royal Architectural Institute of Canada (RAIC), “Competitions are common in countries such as Finland, Ireland, the United Kingdom, Australia, and New Zealand. These competitions have resulted in a high quality of design as well as creating public interest in the role of architecture in national and community life.” Canada’s architectural competition system In Canada, the RAIC sets general competition guidelines while provincial and territorial architect associations are typically responsible for the oversight of any endorsed architectural competition. Although the idea of implementing European architectural competition models has been gaining traction in recent years, competitions remain relatively rare even for significant public projects. While Canada is yet to fully embrace competition systems as a powerful tool for ensuring higher quality public spaces, success stories from various corners of the country have opened up constructive conversations. In Edmonton, unconventional, competitive procurement efforts spearheaded by city architect Carol Belanger have produced some remarkable public buildings. This has not gone unnoticed in other parts of the country where consistent banality is the norm for public projects. Jasper Place Branch Library designed by HCMA and Dub Architects is one of several striking projects in Edmonton built under reimagined commissioning processes which broaden the pool of design practices eligible to participate and give greater weight to design quality as an evaluation criterion. Photo by Hubert Kang The wider applicability of competition systems as a positive mechanism for securing better public architecture has also started to receive broader discussion. In my hometown of Ottawa, this system has been used to procure several powerful monuments and, more recently, to select a design for the redevelopment of a key city block across from Parliament Hill. The volume and quality of entries, including from internationally renowned architectural practices, attests to the strengths of the open competition format. Render of the winning entry for the Block 2 Redevelopment in Ottawa. This 2-stage competition was overseen directly by the RAIC. Design and render by Zeidler Architecture Inc. in cooperation with David Chipperfield Architects. Despite these successes, there is significant room for improvement. A key barrier to wider adoption of competition practices according to the RAIC is “…that potential sponsors are not familiar with competitions or may consider the competition process to be complicated, expensive, and time consuming.” This is understandable for private actors, but an unsatisfactory answer in the case of public, tax-payer funded projects. Finland’s success has come through the normalization of competitions for public project procurement. We should endeavour to do the same. Maintaining design contribution anonymity prior to jury decision has thus far been the exception, not the norm in Canada. This reduces the credibility of the jury without improving the result. Additionally, the financing of such competitions has been piece-meal and inconsistent. For example, several world-class schools have been realized in Quebec as the result of competitions funded by a provincial investment.  With the depletion of that fund, it is no longer clear if any further schools will be commissioned in Quebec under a similar model. While high quality documentation has been produced, there is a risk that developed expertise will be lost if the team of professionals responsible for overseeing the process is not retained. École du Zénith in Shefford, Quebec, designed by Pelletier de Fontenay + Leclerc Architectes is one of six elegant and functional schools commission by the province through an anonymous competition process. Photo by James Brittain A path forward Now more than ever, it is essential that our public projects instill in us a sense of pride and reflect our uniquely Canadian values. This will continue to be a rare occurrence until more ambitious measures are taken to ensure the consistent realization of beautiful, innovative and functional public spaces that connect us with one another. In service of this objective, Canada should incentivize architectural competitions by normalizing their use for major public projects such as national museums, libraries and cultural centres. A dedicated Competitions Fund could be established to support provinces, territories and cities who demonstrate initiative in the pursuit of more ambitious, inspiring and equitable public projects. A National Competitions Expert could be appointed to ensure retention and dissemination of expertise. Maintaining the anonymity of competition entrants should be established as the norm. At a moment when talk of removing inter-provincial trade barriers has re-entered public discourse, why not consider striking down red tape that prevents out-of-province firms from participating in architectural competitions? Alas, one can dream. Competitions are no silver bullet. However, recent trials within our borders should give us confidence that architectural competitions are a relatively low-risk, high-reward proposition. To this end, Finland’s open, anonymous competition system offers a compelling case study from which we would be well served to take inspiration. Isaac Edmonds is a Canadian working for OOPEAA – Office for Peripheral Architecture in Helsinki, Finland. My observations of the Finnish competition system’s ability to consistently produce functional, beautiful buildings inform my interest in procurement methods that elevate the quality of our shared public realm. The post Op-Ed: Could Canada benefit from adopting Finland’s architectural competition system? appeared first on Canadian Architect.

Why building trust matters more than building components.There’s a scene in Field of Dreams that regularly comes to mind. Ray Kinsella (Kevin Costner) is standing at the edge of his cornfield ballpark, full of doubt about his ball field project. And then Terrence Mann (James Earl Jones) delivers this quiet but powerful monologue…James Earl Jones as Terrence Mann gives an inspiring speech“People will come, Ray. They’ll come to Iowa for reasons they can’t even fathom… They’ll arrive at your door as innocent as children, longing for the past… They’ll pass over the money without even thinking about it — for it is money they have and peace they lack.”It’s powerful. And there’s temptation for designers to think this way. That, if we just build it properly, people will come and use it. It’ll be a raving success. But that kind of thinking rests on emotion and hope. “People will come, Ray.”That got me thinking about my work with design systems. Because early on, that’s exactly how I imagined it would work.No…they won’t just come.I thought if you just built a great design system, people would come running from all over to use it. Designers would geek out. Engineers would contribute. PMs would rally around the time savings and consistency. I thought the system would basically sell itself. Job done.Except not. Not at first. In fact, most of those people actively resisted it. And it left me frustrated trying to figure out what was going on.That’s when it hit me: people don’t come just because you built something. They come because you built something that includes them. This isn’t a fictional baseball field built on faith. They don’t come because they don’t know it. It’s foreign. And as humans, we tend to run away from what we don’t understand.That’s why the people who work on design systems are so important. So that you can be known and your systems can be known. So that a relationship can be established. Trust can be created and people can see that this system will work for them. In fact, it’s been purpose-built for them.Design Systems are political (it’s true)I never would have imagined how political design systems would be. They seem logical and straightforward. It’s everything you need to build interfaces and consistent experiences. So, I thought the quality of the work would speak for itself. But once your system meets the real world, things get complicated. Real fast.Everyone already has established working patterns and people aren’t usually inclined to change. Plus, designers have their opinions. Engineers have priorities. Product managers have launch dates. And everyone already has a “good-enough solution”. So, now your carefully crafted design system feels more like a threat or liability than the life-changing birthday present you thought it’d be.You thought you were offering something amazing. They hear restriction. They see more steps. And they’re annoyed — at you — for meddling in their perfectly stable world.Why? Well, people love their tools. And, I mean LOVE them. They deeply cherish them. I think of the carpenter who’s used the same, trusty 20oz wood-handled hammer for 40 years. It’s weathered difficult projects and has dents and stains from 1,000s of projects. How do you convince someone to leave that hammer behind and pick up a new, unproven hammer for their work? It usually happens in community…in relationships.So, it turns out, building the system was the easy part. Getting people to care about it? That’s the real work. And that’s where building relationships comes in.The real work: building relationshipsTrue adoption doesn’t happen through documentation or a flashy campaign.So you can’t rely on a “build it and they will come” mentality. It means you need to make time to understand the people you’re building for and with. Because if it isn’t theirs, it won’t matter how good it is. Every group has different motivations, pain points, and goals. If you want them on board, you have to speak to them, about them, and how your system will help them.Designers need to see how the system supports creativity, not stifles it. Demonstrate how it will help them be more effective in their work.Engineers care about stability, performance, and clean code. Show them the efficiency that it brings to their development pipelines.PMs are focused on delivery. Make the system reduce friction and risk.Executives want the business case to be clear. Show them how your system enables faster velocity, better consistency, and reduced maintenance cost.Establishing how individual goals come together as shared goals is critical.Sounds selfish, right? Not really. They’re paid to do their job, and if you want your design system to be successful, it has to make them successful. So if you can’t answer a need to any of your partners or stakeholders, go back and figure out how to create that kind of value…or start with the people where the value already is.It’s the relationships that shift the dynamic. Suddenly it’s not “my design system vs. their priorities”…it’s shared ownership…our collective win.You can’t enforce your way to powerful adoptionYour first instinct might be to skip the relationships and rely on the “because I said so” method. So you add mandates. Governance councils. Approval gates. But none of them really work. You’ll have people subvert the system, or hold so fearfully tight to it that it hurts the product experience in the end.People don’t adopt systems because they have to. They adopt them because they believe in them. And belief is earned, not enforced. Your job is to find the intrinsic motivation that will cause them to jump on board and be a raving fan spreading the good news of your system. And that can’t be a marketing slogan or tagline; it has to be built into the design system.The goal isn’t to control usage…it’s to cultivate trust, leading to usage. It’s better to have ten enthusiastic partners than a hundred reluctant rule-followers. Because those ten partners? They’ll advocate for you. They’ll give real feedback. They’ll make the system better.It sounds uncomfortable, but it’s best to trade policing behavior for building partnerships. That’s the moment your system will truly grow. Because trust is a currency that earns interest.Trust is the real foundationDesign systems rely on a strong foundation: principles, guidelines, tokens, styles, components, and more. But that foundation must be built on something critical: trust.Trust is what makes someone choose the system instead of rolling their own. It’s what keeps your system on their radar when everything’s on fire. It’s what makes people reach out to work it out together, instead of working around you and subverting the whole thing.Without trust, your system is just a nice idea. It’s relegated to pixel art. But with relationships that foster trust…they see how the system becomes indispensable. It’s their go-to secret weapon for success.Trust and relationships are the ground that all foundations are built on.I’ve been on both sides. I’ve had teams avoid the system because they didn’t trust it…because they didn’t trust me. Here’s the secret: I know them or how to serve them…no trust. On the flip side, I’ve seen teams move faster, smoother, and more confidently because we’d built a foundation of partnership over time.Trust isn’t a side effect. It’s not a nice-to-have. It’s the ground that holds the whole thing up. Without it, your design system is drifting in the outer cosmos. Relationships are the gravity that keeps your design system grounded in trust.They’ll come… but only if you earn itSo, I hate to break it to you, but the truth is…no one’s coming just because your system is well-made. There’s already a plethora of well-made systems out there ready to leave you disappointed.They’re busy with the newest top priority. They’ve been burned by “that type of system” before. They see you as a risk, not a partner. But…if you spend time knowing them… if you listen… if you build trust… if you make it feel like it’s theirs… well then… “…they will come…”They’ll message you before they start a new feature. They’ll advocate for tokens during sprint planning. They’ll tell others it saved them time. They’ll ask how they can help improve it.They won’t come for the components. They’ll come for what the system gives them: clarity. Consistency. Relief.And if you’ve done the hard, human work behind the system? Well then, you might just look up one day and realize that there’s a whole bunch of people in your Iowa ball field.The politics of Design Systems was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

Reading Time: 3 minutes In a recent webinar hosted by MoEngage, QSR marketing experts from Radar and Bottle Rocket came together to unpack the findings of the 2025 State of Cross-Channel Marketing for QSRs report.  With more than 800 total survey responses, including 70 from QSR marketers, this report revealed where quick-service restaurants are focusing their energy, what is holding them back, and the emerging strategies reshaping the guest experience. Here is a recap of the key takeaways, expert insights, and actionable advice shared by our panelists.   Where QSRs Are Focused in 2025: Loyalty, Personalization & Speed The webinar kicked off with a deep dive into shifting priorities. Customer engagement and loyalty emerged as the top focus for QSR marketers in 2025, with 80% of respondents increasing investment in customer experience technology. Mobile-first experiences and real-time personalization are no longer optional; they are essential for effective QSR marketing. Nick Patrick, CEO of Radar, put it simply: “Mobile has become the primary interface between QSRs and their customers. Real-time context is what makes that interface intelligent.” Challenges: Disconnected Data, Tech Silos, and Execution Speed While QSRs have the vision, many struggle with execution.  The report found that 60% of QSR leaders still struggle with personalization, and more than a quarter cited siloed data as a top challenge. The panelists echoed these findings, pointing to fragmented systems and misaligned teams as major hurdles. Brendan shared: “The POS system was designed for speed and accuracy, not personalization. But when you can use even a basic signal, like a loyalty status, to prompt a more human, high-touch experience, it makes a real difference.” Strategies That Work: Start Small, Focus Deep, Earn Trust Panelists emphasized the value of starting small with high-impact initiatives like curbside pickup or loyalty nudges. Cross-functional alignment and choosing scalable tech partners were key themes. “Don’t boil the ocean,” Brendan advised. “Start with one moment in the journey that can be improved and work cross-functionally to get it right.” Earning Location Opt-ins the Right Way Location data is a powerful lever for marketing and operations, but only if opt-ins are earned with care. Nick shared a practical framework: “It comes down to three things: transparency, value, and timing. You can’t just ask up front with no context and expect users to say yes.” He pointed to Outback Steakhouse as a standout example: “They clearly explain the value, guide users through branded screens, and then request OS-level permissions. It’s thoughtful, and it works.” AI in Action: Real Business Impact Artificial intelligence was another hot topic. Brendan shared two areas where AI is delivering real value: smarter cross-sell/upsell and feedback intelligence. “Even simple segmentation by daypart or region can lift basket size. Some tools report a 10% increase just by turning it on,” he said. “It doesn’t need to be complex to be effective.” QSR Webinar Recap: Closing Thoughts Whether optimizing app experiences, trying to unify your tech stack, automating manual processes, or building stronger loyalty loops, the advice was clear: start small, stay focused, and partner with tools and teams that can scale with you. Watch the full webinar on demand to explore these examples further and learn how MoEngage, Radar, and Bottle Rocket can help your team accelerate QSR engagement.   The post Digital Meets Dine-In: 5 Expert QSR Engagement Strategies appeared first on MoEngage.

In a Bloomberg interview Wednesday night in downtown San Francisco, Alphabet CEO Sundar Pichai pushed back against concerns that AI could eventually make half the company’s 180,000-person workforce redundant. Instead, Pichai stressed the company’s commitment to growth through at least next year. “I expect we will grow from our current engineering phase even into next year, because it allows us to do more,” Pichai said, adding that AI is making engineers more productive by eliminating tedious tasks and enabling them to focus on more impactful work. Rather than replacing workers, he referred to AI as “an accelerator” that will drive new product development, thereby creating demand for more employees. Alphabet has staged numerous layoffs in recent years, though so far, cuts in 2025 appear to be more targeted than in previous years. It reportedly parted ways with less than 100 people in Google’s cloud division earlier this year and, more recently, hundreds more in its platforms and devices unit. In 2024 and 2023, the cuts were far more severe, with 12,000 people dropped from the company in 2023 and at least another 1,000 employees laid off last year. Looking forward, Pichai pointed to Alphabet’s expanding ventures like Waymo autonomous vehicles, quantum computing initiatives, and YouTube’s explosive growth as evidence of innovation opportunities that continually bubble up. He noted YouTube’s scale in India alone, with 100 million channels and 15,000 channels boasting over one million subscribers. At one point, Pichai said trying to think too far ahead is “pointless.” But he also acknowledged the legitimacy of fears about job displacement, saying when asked about Anthropic CEO Dario Amodei’s recent comments that AI could erode half of entry-level white collar jobs within five years, “I respect that . . .I think it’s important to voice those concerns and debate them.” As the interview wrapped up, Pichai was asked about the limits of AI, and whether it’s possible that the world might never achieve artificial general intelligence, meaning AI that’s as smart as humans at everything. He quickly paused before answering. “There’s a lot of forward progress ahead with the paths we are on, not only the set of ideas we are working on today, [but] some of the newer ideas we are experimenting with,” he said. “I’m very optimistic on seeing a lot of progress. But you know,” he added, “you’ve always had these technology curves where you may hit a temporary plateau. So are we currently on an absolute path to AGI? I don’t think anyone can say for sure.” Techcrunch event Save now through June 4 for TechCrunch Sessions: AI Save $300 on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW

Sangral Powered by Friendship™ Member Feb 17, 2022 8,649 From one of the biggest and most dedicated HDR analysis channels out there. Thought that's a big enough topic on its own, because of the analysis, for a separate thread. View: https://www.youtube.com/watch?v=N637VB4FYxg 450 nits maximum peak brightness (personal comparison, Switch OLED without any HDR has 340 nits, an LG C2 TV in HDR has 800 nits, Steam Deck OLED screen has 1000 nits, Samsung Galaxy S24 Ultra 2600 nits.) Games like Zelda Breath of the Wild have raised blacks even in Docked HDR gameplay with a raised black level floor and the game looking washed out HDR docked can be good if games are optimized for it like Cyberpunk, which he refers to being exactly like on PS5 and PC, HDR wise or Fast Fusion as one of the rare games that actually have a good black level floor in HDR   Last edited: 39 minutes ago blueredandgold Member Oct 25, 2017 8,739 Could you please translate for those of us who haven't been able to watch or digest after we saw this posted in the other thread please?   gabdeg Member Oct 26, 2017 7,420 🐝 Sadly what I expected since the moment we learned it was edge-lit LCD. Would've at least expected nigher peak nits though.   Kouriozan Member Oct 25, 2017 25,072 A shame, because Switch 2 is like the first time I'll see HDR, as my old TV isn't compatible :/   Paper Cheese Member Oct 9, 2019 558 I've got to assume this is the sort of thing that most of us hi-fi tech illiterate lot won't notice until they bring out a better screen model in a few years.   Fortinbras Member Oct 27, 2017 2,073 Well that sucks but it's Nintendo...did anyone expect anything different? I'm only going to use it docked so hopefully they can fix the HDR via update.  Universal Acclaim Member Oct 5, 2024 2,482 Not surprised, but not a big issue for me personally.   Antony Member Oct 25, 2017 4,054 Ahhh the obligatory Nintendo Crap Display (Before You Buy a Whole New Model to Get a Decent One) it's positively tradition at this point   Friendly Bear Member Jan 11, 2019 4,162 I Don’t Care Where (Just Far) Even with an edge lit LCD, I was expecting brighter highlights. A lot of the preview event coverage made it sound like the screen was insanely bright, and that's clearly not the case.   NoSpin Member Nov 1, 2017 83 As so often with gaming, I am relieved to have this person to tell me the thing I am enjoying looking at is bad actually. :)   Mivey Member Oct 25, 2017 20,753 Paper Cheese said: I've got to assume this is the sort of thing that most of us hi-fi tech illiterate lot won't notice until they bring out a better screen model in a few years. Click to expand... Click to shrink... the raised blacks on dark content is pretty clear if you play in any kind of darker environment, if you have any kind of OLED screen to compare. Case in point, if you own a Switch 1 OLED, you'll notice the stark differences for certain kinds of content right away. OTOH, if you have been using a launch Switch 1 and never had any issues with how it looks, you'll be fine. Just make sure to stay away from OLED screen, lest you gain the ability to see the differences.   Decarb Member Oct 27, 2017 9,280 HDR on edge-lit LCD is kind of a scam anyway. Kouriozan said: A shame, because Switch 2 is like the first time I'll see HDR, as my old TV isn't compatible :/ Click to expand... Click to shrink... If you have a phone made in last couple of years you've probably seen HDR.   horkrux Member Oct 27, 2017 6,531 Well, kinda expected, so I'm not too bothered by it. Not like you can change it.   Maximo Member Oct 25, 2017 11,041 Nintendo saving that sweet sweet OLED for a refresh.   Buddy Member Oct 25, 2017 1,773 Germany I have mine in my hands right now.... don't know about HDR stuff too much but Mario Kart looks gorgeous on it.   DieH@rd Member Oct 26, 2017 12,083 Decarb said: HDR on edge-lit LCD is kind of a scam anyway. Click to expand... Click to shrink... ^ this.   cw_sasuke Member Oct 27, 2017 30,321 Most of this stuff was clear from the Preview Events, at least DF talked about it. Didn't seem to bother a majority of people playing though. Was pretty much set when it wasn't going to be OLED.  John Frost Member Oct 27, 2017 9,658 Canada Well, that's disappointing..   Milk Prophet of Truth Avenger Oct 25, 2017 4,301 NoSpin said: As so often with gaming, I am relieved to have this person to tell me the thing I am enjoying looking at is bad actually. :) Click to expand... Click to shrink... It's not a personal attack on you. Pointing out objective shortcomings about the technology is a good thing for consumers.   345 Member Oct 30, 2017 10,410 it's about as good as i was expecting. HDR on an LCD basically means "we're actually going to tune content for the screen's color gamut", and it does the job on that level. mario kart does look punchier and more vibrant than it would in SDR while obviously not offering the same contrast as an OLED. dunno who this guy is but if he's really "very disappointed" i'm not sure he knows very much about screens. i'm sure it's just ragebait  JimNastics Member Jan 11, 2018 1,607 345 said: 'm sure it's just ragebait Click to expand... Click to shrink... No way!! :D You could tell just from the thumbnail.  Aleh Member Oct 27, 2017 20,238 "crap display" is a huge exaggeration. Everyone who has actually seen it in person says it looks really good, HDR isn't everything, however disappointing that is.   cw_sasuke Member Oct 27, 2017 30,321 Milk said: It's not a personal attack on you. Pointing out objective shortcomings about the technology is a good thing for consumers. Click to expand... Click to shrink... Seems to be on par what you would get with an LCD. The OG Switch 1 has a bad LCD Screen, the OG Steam Deck has an even worse.....this video is making it seem like Switch 2 Screen is as bad as these screens or even worse. When it seems to be quite solid for an LCD, but in certain areas it can compete with an OLED.  Alex840 Member Oct 31, 2017 5,373 And yet most of the games media doing previews have been like "oh I can barely tell the difference compared to the OLED". Am really sad they took a step back with this, how much more could an OLED screen have cost them?  Universal Acclaim Member Oct 5, 2024 2,482 SDR low brightness in a dark room then   Dranakin Member Oct 27, 2017 2,999 Ooof. Although, I will admit, I probably can't tell between good and bad sceens. I mean, I have the Ayaneo Pocket DMG and everyone says it's an amazing screen. It looks normal to me? Alex840 said: Am really sad they took a step back with this, how much more could an OLED screen have cost them? Click to expand... Click to shrink... An OLED 120hz? The Odin 2 Portal has one (smaller size and without VRR), but I don't have a sense of the component cost.  Kabuki Waq Member Oct 26, 2017 6,034 The screen is a pretty big downgrade from oled but a huge upgrade from the OG. I really miss the perfect blacks. MKW is gorgeous but would have looked so much better on an oled screen  Harmen Member Aug 30, 2023 1,462 The HDR and lifted black should not come as a surprise. But the video doesn't really analyze why it would be below average for an LCD screen? Colours? Pixel response time? For example the original Switch 1 LCD look reaaally bad to me these days, but my Steam Deck LCD screen (similar resolution) looks good to me outside of raised blacks in dark scenes (which I do get used to).   nogoodnamesleft Member Oct 25, 2017 8,605 Yep. I fucking knew it. Knew it was going to be trash. LCD is trash as a standard (yes miniled included with its trash ass pixel response time) Will wait for oled version.  cw_sasuke Member Oct 27, 2017 30,321 Aleh said: "crap display" is a huge exaggeration. Everyone who has actually seen it in person says it looks really good, HDR isn't everything, however disappointing that is. Click to expand... Click to shrink... Focus of the whole channel is HDR. Dude is likely just used to comparing HDR content on very expensive OLED Screens. So HDR bad = everything trash for him. Something that won't be the case for 99% of users out there. Its the single voter issue again, disregarding everything else because of one focus point and expecting every one to feel the same way about it.  Serif Member Oct 31, 2024 410 Alex840 said: Am really sad they took a step back with this, how much more could an OLED screen have cost them? Click to expand... Click to shrink... An OLED 1080p HDR VRR 120 Hz screen does not sound like it would be cost-effective. It makes sense to establish baseline specs like 120 Hz support for developers to target and upgrade to OLED in the future instead of trying to add 120 Hz support later on.  fourfourfun Member Oct 27, 2017 9,149 England Aleh said: "crap display" is a huge exaggeration. Everyone who has actually seen it in person says it looks really good, HDR isn't everything, however disappointing that is. Click to expand... Click to shrink... If you're an enthusiast display platform, you're going to be benchmarking against the absolute best. So comparatively it could not be as good. Obviously it doesn't take into account what the entire platform delivers as a whole and the price it was trying to hit. It's a rather zoomed in look at just one thing.  RailWays One Winged Slayer Avenger Oct 25, 2017 18,449 Still sounds like an upgrade from the launch Switch LCD, though those nits are pretty low   Koklusz Member Oct 27, 2017 3,971 blueredandgold said: Could you please translate for those of us who haven't been able to watch or digest after we saw this posted in the other thread please? Click to expand... Click to shrink... The screen is bad, and the native HDR implementation in the games he tested is shoddy.   NoSpin Member Nov 1, 2017 83 Milk said: It's not a personal attack on you. Pointing out objective shortcomings about the technology is a good thing for consumers. Click to expand... Click to shrink... I didn't see it as a personal attack, I just imagined him reviewing the Game Boy Pocket or the OG DS screes and how disappointed he would have been, whilst we were all busy enjoying video games.  Wasp Member Oct 29, 2017 351 It's a shame they couldn't release an OLED SKU at launch. I would have happily paid an extra $100 for an OLED model and I'm sure many are the same. I know I'll be keeping my box in pristine condition to get maximum value when I trade the console in for a Switch 2 OLED in hopefully a few years.  Last edited: 51 minutes ago pswii60 Member Oct 27, 2017 28,932 The Milky Way This means that for handheld purposes, Switch 2 is actually a downgrade on Switch 1 OLED, for any games that aren't taking advantage of the additional power/resolution. So basically, you might want to hold on to your Switch 1 OLED for all your pixel art indies, and any games not getting a patch/upgrade.  Shadow One Winged Slayer Member Oct 28, 2017 4,837 Kinda what I expected. Being LCD with HDR especially on portable device at that is never a good combo. I'll just play on my OLED TV when I want to get the full experience, which again, is what I expected. I hope it's a bit usable outside at least. I was hoping closer to 600 nits for that alone, as the Deck OLED is JUST usable on a sunny day. But you can't have everything I guess.  UnderJollyRoger Member Jun 16, 2023 648 Germany The screen is also my biggest concern of the unit. The og switch has an absolutely atrocious screen and LCDs just dont cut it anymore for me. The low nits will make it again pretty difficult to properly play outside. I am commuting a lot and sitting on a train with a bit of sun outside was already too much for the og switch. Here is hoping that an OLED variant will come earlier this time.  Milk Prophet of Truth Avenger Oct 25, 2017 4,301 NoSpin said: I didn't see it as a personal attack, I just imagined him reviewing the Game Boy Pocket or the OG DS screes and how disappointed he would have been, whilst we were all busy enjoying video games. Click to expand... Click to shrink... You're implying being critical means you're not also enjoying the video games. I'm critical of tons of my favorite games. I'm still having a fun time with the games 🤷  HandsomeCharles Member Oct 26, 2017 4,717 Disappointing to hear, but as someone who thinks his OG switch's screen is fine, I'm sure it won't really bother me.   OP OP Sangral Powered by Friendship™ Member Feb 17, 2022 8,649 blueredandgold said: Could you please translate for those of us who haven't been able to watch or digest after we saw this posted in the other thread please? Click to expand... Click to shrink... I'm trying to add some bullet points to the OT.  Ghost Slayer Member Oct 30, 2017 1,433 is it like PS Portal LCD screen? Because I think the Portal LCD screen is really good   Decarb Member Oct 27, 2017 9,280 pswii60 said: This means that for handheld purposes, Switch 2 is actually a downgrade on Switch 1 OLED, for any games that aren't taking advantage of the additional power/resolution. So basically, you might want to hold on to your Switch 1 OLED for all your pixel art indies, and any games not getting a patch/upgrade. Click to expand... Click to shrink... Oh I don't think there's any doubt from pure IQ perspective its a downgrade from Switch 1 OLED. Even without HDR support at max brightness that screen pops like nothing else.   Maximo Member Oct 25, 2017 11,041 NoSpin said: I didn't see it as a personal attack, I just imagined him reviewing the Game Boy Pocket or the OG DS screes and how disappointed he would have been, whilst we were all busy enjoying video games. Click to expand... Click to shrink... This is a silly comparison since he's not reviewing a screen from 1996 when it first came out, screen technology has exploded since the first iPhone, seems like a needless jab.  Melhadf Member Dec 25, 2017 2,528 My understanding is that 400nits is the minimum for HDR. So it's technically HDR, but usually dismissed by purists as not "real HDR" such as this vid with his HDR10 testing (1000nits standard). So it's a definite improvement over SDR content, but Nintendo then used an LCD instead of OLED so it most likely looks worse than the OLED switch. Feels like Nintendo is using minimum HDR as a crutch to cheap out on the screen and people are saying it's not "TRUE HDR" even though it's completely within spec.  vegtro Member Oct 25, 2017 808 Aleh said: "crap display" is a huge exaggeration. Everyone who has actually seen it in person says it looks really good, HDR isn't everything, however disappointing that is. Click to expand... Click to shrink... When I first booted the Switch 2, I wanted to believe the screen will be ok from the news. Nope, the screen pretty much is pretty bad compared to OLED.   Alvis Saw the truth behind the copied door Member Oct 25, 2017 12,148 EU A bit of a shame, meh NoSpin said: As so often with gaming, I am relieved to have this person to tell me the thing I am enjoying looking at is bad actually. :) Click to expand... Click to shrink... Yes indeed, this dude is set on a mission to personally ruin your experience, and he's now crying in a corner knowing that he failed.   fourfourfun Member Oct 27, 2017 9,149 England Shadow said: But you can't have everything I guess. Click to expand... Click to shrink... I think that's the thing, they went for resolution and VRR as a priority. I'm sure I also read on here a while ago that it also centres around the availability of appropriate screens. OLED only became viable after a certain point.  Pargon Member Oct 27, 2017 14,110 I thought I had appropriately-low expectations, but I was thinking it would be a 600 nit 1800:1 panel. Not 450 nits and 900:1. The only thing "HDR" about it is probably that content will be authored to make use of a wider color gamut.