SSRN Exploring Grey Literature on SSRN There has been a growing discussion in the academic community surrounding the concept of grey literature, a broad term that encompasses documents, data, research, and materials created outside of the traditional pathways of academic publication, and often for non-academic audiences. This work contributes to the information ecosystem by providing sources of knowledge that are timely and broad, filling in gaps in research and offering original data and insights that extend beyond the typical channels for academic publishing. In practice, what does this look like? Grey literature includes various reports, conference proceedings, datasets, legal transcripts, working papers, dissertations, blog posts, policy documents, and a wide range of other work that expands the knowledge base and enriches modern scholarship. The Purpose of Grey Literature Traditional academic publishing involves peer review, a lengthy publication process, and such documents may not be widely accessible to those without academic library privileges. Grey literature may be released more quickly and is often directly accessible for all, allowing current research within a field to be shared in real-time. This provides the opportunity for dissemination of ongoing research, recent developments in policy and government, and relevant reports that help inform the academic discourse of the present and influence the development of research in the future. Grey literature provides other benefits beyond its timeliness. The structure of the work itself provides the opportunity to fill in research and knowledge gaps. This can be through the release of up-to-date data, case studies, and reports that don’t fall within the scope of academic publications, or it can present preliminary findings that serve as complementary to previously published works. Grey literature captures perspectives that have a wider scope and therefore rounds out the scholarly record. The accessibility and relevance of grey literature allows the work to have significance outside the world of academia. It helps inform policies, programs, and future academic research. Grey literature takes research and data and translates it into real-world impact. Joshua Tucker, professor and researcher at NYU, shared his grey literature on SSRN. He was pleased to see that his report  – which would not be included in traditional academic publications – had a presence on SSRN, generating additional attention and citations it wouldn’t have received otherwise. He shared with SSRN that, “This review of the literature was never intended to be an academic article. It was a report commissioned by the Hewlett Foundation, and the Hewlett Foundation put it on its website. I thought people in the policy community were going to see it on the Hewlett website, but I’d love for people to see it in the academic community. I thought that maybe we’d get a few citations out of it, and [decided] to throw it up on SSRN, on a whim. And now it’s been downloaded over 40,000 times and continues to be cited all the time. In that sense, [SSRN] filled this really nice niche: we had something that we didn’t write to be an academic publication [and] weren’t going to send to journals. It’s a nice home for things that don’t have a natural fit.“ Grey Literature’s Place on SSRN As a repository for early-stage research, SSRN provides a home for research in all stages of development. Work submitted to SSRN is made available quickly, creating an outlet for real-time research. SSRN is a platform where research of many mediums can thrive. We define research broadly: presentations, infographics, case studies, white papers, proceedings, working papers, datasets, conference proceedings, informational guides, reports and more. They exist side-by-side, all with the objective of sharing knowledge at a global level. Because of this, SSRN is a great place for grey literature of all kinds. Even research that doesn’t take a traditional academic pathway can thrive on SSRN. The Future of Research The world changes quickly – with technology, faster than ever – and SSRN allows the flow of research to keep up with the changing times. The relevance and impact of research matters, and grey literature is a big contributor to that. SSRN is where it starts; submit your research in real-time, bring work of any scale and any format, and contribute to the future of this evolving research and scholarship landscape. Want to share your grey literature or other early-stage research on SSRN? Click here to submit your research today.

June 3, 20255 min readAre We Ready for Death in Space?NASA has quietly taken steps to prepare for a death in space. We need to ask how nations will deal with this inevitability now, as more people start traveling off the planetBy Peter Cummings edited by Lee Billings SciePro/Science Photo Library/Getty ImagesIn 2012 NASA stealthily slipped a morgue into orbit.No press release. No fanfare. Just a sealed, soft-sided pouch tucked in a cargo shipment to the International Space Station (ISS) alongside freeze-dried meals and scientific gear. Officially, it was called the Human Remains Containment Unit (HRCU). To the untrained eye it looked like a shipping bag for frozen cargo. But to NASA it marked something far more sobering: a major advance in preparing for death beyond Earth.As a kid, I obsessed over how astronauts went to the bathroom in zero gravity. Now, decades later, as a forensic pathologist and a perennial applicant to NASA’s astronaut corps, I find myself fixated on a darker, more haunting question:On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.What would happen if an astronaut died out there? Would they be brought home, or would they be left behind? If they expired on some other world, would that be their final resting place? If they passed away on a spacecraft or space station, would their remains be cast off into orbit—or sent on an escape-velocity voyage to the interstellar void?NASA, it turns out, has begun working out most of these answers. And none too soon. Because the question itself is no longer if someone will die in space—but when.A Graying CorpsNo astronaut has ever died of natural causes off-world. In 1971 the three-man crew of the Soviet Soyuz 11 mission asphyxiated in space when their spacecraft depressurized shortly before its automated atmospheric reentry—but their deaths were only discovered once the spacecraft landed on Earth. Similarly, every U.S. spaceflight fatality to date has occurred within Earth’s atmosphere—under gravity, oxygen and a clear national jurisdiction. That matters, because it means every spaceflight mortality has played out in familiar territory.But planned missions are getting longer, with destinations beyond low-Earth orbit. And NASA’s astronaut corps is getting older. The average age now hovers around 50—an age bracket where natural death becomes statistically relevant, even for clean-living fitness buffs. Death in space is no longer a thought experiment. It’s a probability curve—and NASA knows it.In response, the agency is making subtle but decisive moves. The most recent astronaut selection cycle was extended—not only to boost intake but also to attract younger crew members capable of handling future long-duration missions.NASA’s Space MorgueIf someone were to die aboard the ISS today, their body would be placed in the HRCU, which would then be sealed and secured in a nonpressurized area to await eventual return to Earth.The HRCU itself is a modified version of a military-grade body bag designed to store human remains in hazardous environments. It integrates with refrigeration systems already aboard the ISS to slow decomposition and includes odor-control filters and moisture-absorbent linings, as well as reversed zippers for respectful access at the head. There are straps to secure the body in a seat for return, and patches for name tags and national flags.Cadaver tests conducted in 2019 at Sam Houston State University have proved the system durable. Some versions held for over 40 days before decomposition breached the barrier. NASA even drop-tested the bag from 19 feet to simulate a hard landing.But it’s never been used in space. And since no one yet knows how a body decomposes in true microgravity (or, for that matter, on the moon), no one can really say whether the HRCU would preserve tissue well enough for a forensic autopsy.This is a troubling knowledge gap, because in space, a death isn’t just a tragic loss—it’s also a vital data point. Was an astronaut’s demise from a fluke of their physiology, or an unavoidable stroke of cosmic bad luck—or was it instead a consequence of flaws in a space habitat’s myriad systems that might be found and fixed? Future lives may depend on understanding what went wrong, via a proper postmortem investigation.But there’s no medical examiner in orbit. So NASA trains its crews in something called the In-Mission Forensic Sample Collection protocol. The space agency’s astronauts may avoid talking about it, but they all have it memorized: Document everything, ideally with real-time guidance from NASA flight surgeons. Photograph the body. Collect blood and vitreous fluid, as well as hair and tissue samples. Only then can the remains be stowed in the HRCU.NASA has also prepared for death outside the station—on spacewalks, the moon or deep space missions. If a crew member perishes in vacuum but their remains are retrieved, the body is wrapped in a specially designed space shroud.The goal isn’t just a technical matter of preventing contamination. It’s psychological, too, as a way of preserving dignity. Of all the “firsts” any space agency hopes to achieve, the first-ever human corpse drifting into frame on a satellite feed is not among them.If a burial must occur—in lunar regolith or by jettisoning into solar orbit—the body will be dutifully tracked and cataloged, treated forevermore as a hallowed artifact of space history.Such gestures are also of relevance to NASA’s plans for off-world mourning; grief and memorial protocols are now part of official crew training. If a death occurs, surviving astronauts are tasked with holding a simple ceremony to honor the fallen—then to move on with their mission.Uncharted RealmsSo far we’ve only covered the “easy” questions. NASA and others are still grappling with harder ones.Consider the issue of authority over a death and mortal remains. On the ISS, it’s simple: the deceased astronaut’s home country retains jurisdiction. But that clarity fades as destinations grow more distant and the voyages more diverse: What really happens on space-agency missions to the moon, or to Mars? How might rules change for commercial or multinational spaceflights—or, for that matter, the private space stations and interplanetary settlements that are envisioned by Elon Musk, Jeff Bezos and other tech multibillionaires?NASA and its partners have started drafting frameworks, like the Artemis Accords—agreements signed by more than 50 nations to govern behavior in space. But even those don’t address many intimate details of death.What happens, for instance, if foul play is suspected?The Outer Space Treaty, a legal document drafted in 1967 under the United Nations that is humanity’s foundational set of rules for orbit and beyond, doesn’t say.Of course, not everything can be planned for in advance. And NASA has done an extraordinary job of keeping astronauts in orbit alive. But as more people venture into space, and as the frontier stretches to longer voyages and farther destinations, it becomes a statistical certainty that sooner or later someone won’t come home.When that happens, it won’t just be a tragedy. It will be a test. A test of our systems, our ethics and our ability to adapt to a new dimension of mortality. To some, NASA’s preparations for astronautical death may seem merely morbid, even silly—but that couldn’t be further from the truth.Space won’t care of course, whenever it claims more lives. But we will. And rising to that grim occasion with reverence, rigor and grace will define not just policy out in the great beyond—but what it means to be human there, too.

Insights Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units Rebrand affirms the company’s bold vision to develop leaders through transformative learning. Boston, MA – June 4, 2025 – Harvard Business Publishing (HBP) announced today the launch of Harvard Business Impact, a new brand identity for its Corporate Learning and Education market units. This new identity reflects a shared purpose: to shape the future of leadership by empowering individuals, teams, and organizations with transformative, research-based learning experiences. It also reinforces HBP’s mission to deliver measurable, lasting impact across both global enterprises and educational institutions—by developing leaders who can navigate complexity and drive progress. The new brand and logo signal a bold, modern approach to leadership development while maintaining the academic rigor and quality that are hallmarks of the Harvard name. The unified brand creates a cohesive voice in the market, amplifying HBP’s ability to meet the evolving needs of leaders and learners worldwide. “Harvard Business Impact communicates our belief that lasting leadership is built through continuous, applied learning,” said Sarah McConville, Co-President of Harvard Business Publishing. “Under this new identity, we are bringing the full power of our insights, partnerships, and learning expertise to move leaders forward at every stage.” With a presence in over 75 countries, Harvard Business Impact serves more than 300 enterprise clients and over 4,000 educational institutions. Its two dedicated units—Enterprise and Education—deliver transformative learning experiences that span the full leadership journey, from students in the classroom to executives in the boardroom. The Education unit at Harvard Business Impact empowers academic institutions to deliver active learning experiences that prepare students for the complex challenges of their future work. With over 65,000 learning materials—including case studies, simulations, articles, and online courses—paired with expert teaching guidance, the group equips educators to shape the next generation of global business leaders and thinkers. The Enterprise unit at Harvard Business Impact partners with global organizations to design and deliver leadership development programs that drive transformation at scale. Solutions are designed to build leadership capabilities across the enterprise—from emerging leaders to senior executives—through immersive, scalable, and contextualized learning experiences. Harvard Business Publishing continues as the parent organization, encompassing both Harvard Business Impact and Harvard Business Review. Harvard Business Review remains the leading destination for smart management thinking. Together, they provide a unified platform for leadership development and insight. About Harvard Business ImpactHarvard Business Impact builds leadership capabilities across organizations and institutions worldwide. Through research-based insights, real-world relevance, and a commitment to continuous growth, the brand empowers individuals and teams to navigate complexity, drive transformation, and lead with confidence. Harvard Business Impact is part of Harvard Business Publishing, an affiliate of Harvard Business School. About Harvard Business PublishingHarvard Business Publishing was founded in 1994 as a not-for-profit, independent corporation that is an affiliate of Harvard Business School. Its mission is to empower leaders with breakthrough ideas that solve problems, that elevate performance, and that unlock the leader in everyone. Through its articles, books, case studies, videos, learning programs, and digital tools, HBP reaches thousands of organizations and millions of subscribers and social media followers worldwide. Share this resource Share on LinkedIn Share on Facebook Share on X Share on WhatsApp Email this Page Connect with us Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business. Contact us Latest Insights Strategic Alignment Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units Harvard Business Publishing announced the launch of Harvard Business Impact, a new brand identity for… Read more: Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units News Digital Intelligence Succeeding in the Digital Age: Why AI-First Leadership Is Essential While AI makes powerful operational efficiencies possible, it cannot yet replace the creativity, adaptability, and… Read more: Succeeding in the Digital Age: Why AI-First Leadership Is Essential Perspectives Digital Intelligence 4 Keys to AI-First Leadership: The New Imperative for Digital Transformation AI has become a defining force in reshaping industries and determining competitive advantage. To support… Read more: 4 Keys to AI-First Leadership: The New Imperative for Digital Transformation Infographic Talent Management Leadership Fitness Behavioral Assessment In our study, “Leadership Fitness: Developing the Capacity to See and Lead Differently Amid Complexity,”… Read more: Leadership Fitness Behavioral Assessment Job Aid The post Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units appeared first on Harvard Business Impact.

At some point in the last decade, we’ve all experienced the awkward balancing act: lying in bed, arms raised, tablet swaying dangerously above us as if testing the laws of gravity. Enter the Tablift MaxPro, a flexible, adjustable stand that feels less like a device and more like a personal assistant dedicated solely to your comfort. Instead of juggling positions, it effortlessly holds your tablet steady, allowing you to browse hands-free at the perfect viewing angle, every single time. The MaxPro builds elegantly on an already successful design. Its look is distinctively functional, thoughtfully designed with a charm that’s uniquely purposeful, making its practical brilliance clear from the first use. You get four independently adjustable steel gooseneck legs, each with a protective rubber sleeve and a grip that sticks like it’s clinging to relevance in the age of standing desks. These legs are longer and more robust than before, giving the MaxPro better reach, higher elevation, and stability that feels nearly physics-defying. Designer: Greg Thüne (Primer Studios) Click Here to Buy Now: $38 $65 (42% off). Hurry, only 327/500 left! While the original Tablift exists online as a product success story, the MaxPro gives it a clever upgrade in the form of a 5-angle tilt system. With it, you can fine-tune your screen’s position from upright work mode to full recline binge-watching, no micro-adjustments or pillow origami required. Whether you’re doomscrolling on your phone, flipping through a digital cookbook, or calling your boss in pajama bottoms, the MaxPro keeps everything comfortably in frame. It handles devices up to 12.9 inches wide, and it doesn’t care if you’ve wrapped yours in a tank of a case or left it bare. It’s easy to appreciate how well it slides into everyday life. In the kitchen, it stands tall over flour-dusted countertops without tipping. On the couch, it flexes like it’s been doing yoga with Adriene. In bed, it grants that rare luxury of using your tablet without turning into a human origami swan. For the remote worker with two screens but one desk, it’s the second monitor stand you didn’t know you needed. And yes, for the fitness crowd, it stays eye-level during yoga or floor workouts without requiring a break to reposition. There’s also a joy in how unapologetically tactile it is. Nothing digital about it—just a physical object with physical utility. No apps. No firmware updates. Just unfold, insert your device, set the angle, and you’re off. It collapses down neatly too, its spindly legs folding inward like a retreating Transformer. Toss it into a tote bag or tuck it in a drawer; it doesn’t fight back. The MaxPro comes in three colors this time, because even utilitarian tools deserve a bit of flair. Kickstarter backers can snag one early, with optional add-ons like a screen cleaner and tote bag that feel more like thoughtful gestures than upsells. What the Tablift MaxPro truly excels at is not flashy tech, it’s the seamless convenience and practical comfort it brings to everyday life. In a world drowning in algorithmic solutions and smart-this or AI-that, a physically elegant answer to a common frustration feels strangely refreshing. It doesn’t buzz or glow or send notifications. It just works. And that, somehow, makes it one of the smarter designs on the market. Click Here to Buy Now: $38 $65 (42% off). Hurry, only 327/500 left!The post 13 Years Later, This Is Still The Best iPad Stand Available Today… And It Just Got An Upgrade first appeared on Yanko Design.

Lyse Martel is a Berlin-based “Color, Materials, and Finish” (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. [Photo: Lyse Martel]How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.[AI Image: courtesy Lyse Martel]Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.[Image: Felix Godard Design]Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?[Image: courtesy NIO]Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. [Image: courtesy NIO]Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 

Google’s reversal on eliminating third-party cookies in Chrome isn’t exactly breaking news – but cookies remain a less effective way to truly connect with audiences. So, it is the perfect moment to explore how smart marketers are gaining an edge by leaning into first-party data and contextual targeting. In this post, we’ll break down what really happened, what it means for your brand, and how to sharpen your ad strategy to stay competitive in a shifting landscape. So, what happened? Google first announced its plan to phase out third-party cookies in Chrome back in 2020, citing a commitment to enhancing user privacy and creating a more privacy-conscious web. However, the timeline faced multiple delays. Then in May 2023, Google declared it was moving full steam ahead, with plans to begin phasing out cookies in January 2024. Marketers everywhere braced for impact, diving into strategy sessions to prepare for a cookieless future. Step one in Google’s rollout involved disabling third-party cookies for 1% of Chrome users worldwide – around 30 million people – to support real-world testing. The goal: ramp up to 100% deprecation by the end of 2024. But in April 2024, the UK’s Competition and Markets Authority (CMA) stepped in, requesting a pause. With Chrome holding a 64% global market share, the potential impact was massive. Amid mounting concerns over Google’s proposed cookie alternatives and the broader industry readiness, Google reversed its decision after more than four years of planning and delays. Marketers, exhausted from revising their cookieless strategies (version #163, anyone?), finally hit “save” one last time – tucking their plans away, hoping never to need them again. With emotions parked, attention turned back to what really matters: refining audience-engagement strategy, maximizing performance, and staying ahead in a still-evolving digital landscape. Google Flip-Flops – But First-Party Data Remains the Cornerstone of a Resilient Strategy The goal remains – to identify and influence the buying group that matters. So, the real question is: what strategies are helping marketers stretch their budgets further and stay ahead? One powerful solution is first-party data. Let’s keep it simple – first-party data is the information a content publisher gathers directly from its audience as they interact with its platforms. It includes website visitors, social media followers, and existing customers, covering demographics, preferences, on-site behavior, purchase history, and feedback – making it both highly relevant and unique. So, every business with an online presence has their own 1st party data. This data is typically gathered through tracking pixels on websites, social platforms, or products, and stored in a CRM or customer data platform (CDP). But not all first-party data is created equal. To be truly valuable, it must be accurate, relevant, actionable, and privacy-compliant – a level of quality not every provider can guarantee. Gaining customer data and consent is no easy feat, either. With growing awareness and concern around data privacy, PrivacyEngine found that 81% of users believe the risks of sharing data outweigh the potential benefits. Still, customers are willing to share personal information if they perceive a high-value return. When captured and used effectively, first-party data becomes a powerful competitive advantage. Why? Because it gives marketers the kind of insights that drive smarter, more efficient campaigns. Imagine knowing exactly what content topics, formats, and channels resonate with your audience – along with how engaged they’ve been in the last 90 days, and whether they match your ideal region, company size, or role. With that level of clarity, you can execute with confidence, reduce wasted spend, and improve both conversion rates and pipeline impact. In fact, brands leveraging first-party data see a 2.9x increase in revenue and 1.5x cost savings, according to CMSWire – a clear signal of its effectiveness. But it’s not just about performance metrics. Marketers are also rethinking how ads fit into the overall customer experience, ensuring relevance and value at every touchpoint. Right Place, Right Time: The Power of Context in Advertising Meeting Buyers Where They Are – Digitally In a physical store, meeting buyers where they are is simple. But in the digital world – with countless platforms, channels, and formats – it’s far more complex. Each advertising tactic has its strengths, but one continues to stand out: contextual advertising. Unlike data-targeted ads, which rely on previously captured user information, contextual advertising aligns ads to the content of the page that users sought out. It matches your message to the moment – showing cookware ads on a recipe blog, for example – making the ad feel natural, non-intrusive and informative. This alignment pays off. Research shows that consumers are significantly more receptive to ads that match the content they’re engaging in. They’re in the right frame of mind, making the message feel more relevant, trusted, and less promotional. The result? A smoother user experience and stronger brand connection. Performance-wise, the numbers speak volumes: contextual ads are 93% more memorable than mismatched ads (ExchangeWire), and 32% of consumers are more likely to act on contextually aligned ads (Seedtag). In today’s privacy-first world, contextual advertising isn’t just compliant – it’s a smarter, more cost-efficient way to drive engagement, boost recall, and build trust with your audience. Smarter Strategies, Stronger Results Google may have made a major U-turn by reversing its decision to phase out third-party cookies in Chrome – leaving marketers understandably frustrated after years of planning. But those hours spent analyzing alternative strategies haven’t been wasted. In fact, they’ve laid the groundwork for smarter, more resilient approaches. Now is the time to turn that pivot into a positive milestone. Here’s how: 1. Reassess and Refine Campaign Performance Take a fresh look at your existing campaigns. What does success actually look like for your business? Are your current efforts truly delivering, or is there untapped potential? It’s never too late to test new formats, re-evaluate messaging, or shift tactics. Revisit how you’re measuring ROI – are you focused on metrics that matter to your stakeholders, or just surface-level stats? To make advertising a strategic growth driver – not just a “nice to have” – focus on metrics that reflect real impact across the entire funnel. 2. Maximize the Value of First-Party Data First-party data – whether yours or that of a partner – is one of your most powerful assets. Make sure your owned channels – websites, content, and outreach – offer engaging experiences that encourage users to act. This not only improves conversions but strengthens the quality of the data you collect. Work with original content publishers and benefit from their powerful first-party data. This allows you to deliver high-impact campaigns built around buyer intelligence. Work with partners who take data seriously. Ask your ad providers about their approach to first-party data collection and compliance. Look for transparency, consent-first models, and enriched user insights – not just volume. Key questions to ask providers: How is consent managed? What systems are in place to verify data accuracy and relevance? How frequently is data refreshed or validated? 3. Prioritize the Customer Experience Put yourself in your buyer’s shoes. Would your ad stand out against a competitor’s? Is it helpful, relevant, and well-placed – or disruptive and forgettable? One effective strategy is partnering directly with original content publishers. These environments offer accurate topic alignment, trusted editorial standards, and a more natural context for your ads. Deliver what your audience wants – authentic engagement with tangible, decision-making value. When done right, this boosts both engagement and brand perception. The Bottom Line Don’t treat Google’s decision as a reprieve. Now is not the time to sit still. It’s the time to ask smart questions, challenge assumptions, and work with partners who are just as invested in your success. “Audiences are more selective about where they provide their data. So, while third-party cookies remain – for now – advertisers should focus on channels where users willingly share their data in exchange for meaningful content. Going directly to publishers not only places your brand in trusted environments but also unlocks contextually relevant placements that consistently outperform industry benchmarks. Building trust through transparency and relevance is where the real competitive edge lies.” – Jane Qin Medeiros, Head of Informa TechTarget’s Brand and Content Group Learn about TechTarget’s first-party advertising and intent solutions today.

Credit: Mateusz Slodkowski / SOPA Images / LightRocket via Getty Images Tinder's incoming CEO wants to rid the app of its hookup app reputation, but the app is testing a pretty superficial preference: height.In recent days, users have started noticing a height "filter" in the app. Another dating app, Hinge, already had a height filter for premium users. Both Tinder and Hinge are owned by Match Group. Apparently, though, height is being tested as a paid preference, not a hard filter. The difference is that a preference doesn't block or exclude profiles outright for not fitting the requirements. It's more of a guide for the algorithm. The app is evolving its preference system, where free preferences help improve relevance while paid preferences like height offer greater control without completely cutting people off. Mashable Trend Report: Coming Soon! Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! You May Also Like "We’re always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus," a Tinder spokesperson told Mashable. "This is part of a broader effort to help people connect more intentionally on Tinder.""Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward," the spokesperson continued, referencing incoming CEO Spencer Rascoff's LinkedIn post about changes he wants to implement at Tinder. (Rascoff is already CEO of Match Group, and will lead both it and Tinder as of July.) Related Stories For years now, height has been an obsession on dating apps, at least for straight users. As Mashable's features editor Rachel Thompson wrote in 2017, "In the economy of heterosexual online dating, where thumbs wield the ultimate power over a person's love life, height appears to be an immensely valuable currency." Two years later, Tinder even teased "height verification" as an April Fool's Joke. Now, The obsession hasn't been quenched, and already there's drama online about Tinder's height preference. While this is currently just a test, it won't be surprising if this becomes a permanent fixture on the app. Topics Tinder Anna Iovine Associate Editor, Features Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.

© Sergey Omelchenko via Unsplash Older buildings possess irreplaceable quality, architectural value, and history that new buildings may lack. However, they are often neglected due to perceived renovation costs or structural integrity. With the right plan, these buildings can be transformed into valuable investments. Below are seven of the best strategies for making good investments in aging buildings. 1. Assess Structural Stability Thoroughly Even if you have not yet enrolled in a project, it is critical to understand the building’s structural integrity. Have a structural inspector or engineer examine any major foundation issues, load wall defects, roof, or plumbing issues. The report will tell you how much you need to repair and the estimated renovation cost. Consider also a building’s listings as historic, zoning codes, and compliance. There will be buildings under preservation or heritage statutes, which can be very restrictive in what can or cannot be modified. Knowing about such constraints upfront can allow you to plan better and spend your budget more appropriately. 2. Consider Adaptive Reuse This is an innovative way to transform existing building structures, such as old churches, schools, or textile mills, into thriving business offices or community spaces. The adaptive reuse supports the concept of sustainable architecture. Besides preserving the uniqueness of a building, it provides several economic and environmental advantages. Innovative reuse of older buildings, like redeveloping an aging warehouse as a hip loft space or an unused church as a shared workplace. This will tap into marketplace niches, reinterpret former designs for new purposes, and reduce demolition waste expense since existing infrastructure can be used. It will also likely be tax-credit qualified in most instances, making it a worthwhile investment. 3. Go Smart with Technology Integration With smart thermostats, lights, security systems, and energy monitoring systems included, the performance and appeal of your newly renovated building can be significantly enhanced. Upgrades help consumers be more practical, increase operational efficiency, lower energy expenses, and provide the high-tech benefit that distinguishes your building. Upscale renters willing to pay more for smart living experiences can also find smart features appealing. One example is the remote management features, such as the HVAC, which add more functionality to a property. Smart locks at the entry points also increase safety levels. 4. Going Green to Draw Modern Tenants © Pedro Miguel Aires via Unsplash Green restoration might give the structure more appeal to environmentally sensitive residents and lower future energy bills. When renters choose to live or rent, sustainability becomes a consideration, so green facilities are a significant advantage.  Use green materials, including insulation, and install energy-efficient appliances. Having those properties green-certified by LEED or ENERGY STAR will make those buildings even more marketable. Not only does that give your project respectability, but it will also make you a beneficiary of government incentives. 5. Mixed-Use and Flexible Occupancy Design Flexible, mixed-use design is one way to de-risk revenues and maximize rental yield. Split your building into office suites, co-living, pop-up event spaces, and retail storefronts. Modular furniture, movable partitions, and plug-and-play utility infrastructure facilitate flexible build-outs. It helps tenants arrange space to fit their needs, providing more opportunities. For example, ground floor cafe space can generate spill-over foot traffic for upstairs shared office tenants, and weekend community workshops that generate buzz and additional revenues. Diversification minimizes vacancy risk and allows you to re-mix tenants based on shifting market demand. 6. Emphasize Unique Architectural Elements Older homes possess unique design elements not found in new homes, like arched windows, detailing, ornamentation, or exposed brick. Rather than concealing these elements, emphasize them as part of restoring your property. This will make interested individuals see the building as one with great sentimental value, especially when you capture the historic relevance of the design. Emphasizing a property’s unique architectural elements can differentiate your property from the rest in an oversaturated housing market. The architectural elements give a property character and individuality that cannot be achieved in newer homes. 7. Involve the Community and Build Local Support Engaging residents, owners, and heritage organizations early in the conversion process can create goodwill among residents and ownership about the project’s success. Community support is especially helpful in getting permits, zoning variances, or adjustments because local backing carries much weight with city planning measures. Open a forum to provide regular social media updates or even a poll to engage people and their input to inform the stakeholders and become informed themselves in the process. If people feel heard and considered, they are more apt to be ambassadors for your work and spread good word-of-mouth. Endnote Transforming aging buildings into successful investments requires vision, planning, and respect for their heritage. Revealing structural integrity, location, sustainability, and visionary reuse, buried value in older structures can be unleashed. You need to plan the project well and work closely with competent contractors who will make the re-creation excellent. Adaptive Reuse by ArchEyes Team Leave a comment

ZARA Nanjing Xinjiekou | © Seth Powers, ZARA Within the dense commercial fabric of Nanjing’s Xinjiekou district, AIM Architecture’s intervention for ZARA transcends the conventional boundaries of retail design. Rather than presenting a sealed envelope, the store engages directly with the public realm, positioning itself as an architectural node in the city’s pedestrian network. The project acknowledges the evolving role of high-street retail in an era increasingly defined by digital commerce. In this context, the store becomes a civic gesture, serving as a point of sale and an interface between the brand and the city. ZARA Nanjing Xinjiekou Flagship Store Technical Information Architects1-13: AIM Architecture Location: Xinjiekou, Nanjing, China Client: ZARA Commercial (Shanghai) Co., Ltd Area: 3,450 m2 | 37,135 Sq. Ft. Project Year: 2023 – 2025 Photographs: © Seth Powers, ZARA We designed the ZARA Nanjing flagship as a seamless extension of the city, a space where retail, public life, and cultural engagement converge to reshape the role of the store in the urban landscape. – AIM Architecture Architects ZARA Nanjing Xinjiekou Flagship Store Photographs © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA © Seth Powers, ZARA Contextual Integration and Urban Engagement A key architectural move is the introduction of a generous cantilevered canopy and fluid facade, softening the threshold between the street and the interior. This transitional zone is supported by a reconfigured streetscape and entrance plaza, inviting occupation beyond the function of shopping. These spatial devices are calibrated to intensify the porosity between inside and outside, fostering a continuity of urban experience. The architectural language, while assertive, avoids spectacle. Instead, it aligns with the rhythms of the street, suggesting a model for how retail environments might more meaningfully participate in the life of the city. AIM Architecture eschews traditional retail hierarchies in favor of a layered and adaptive spatial arrangement. The design is organized around a sequence of interrelated zones, each calibrated to support distinct experiential intensities. At the ground level, the introduction of ZARA Salon offers a refined, intimate encounter with the brand. This contrasts with the upper levels, where spatial arrangements and materiality adopt a more experimental and energetic tone. These programmatic shifts articulate a nuanced understanding of the store’s diverse user profiles and behavioral patterns. Central to the spatial composition is the double-height entrance plaza, conceived as a flexible platform for cultural engagement. Rather than being subordinated to commercial imperatives, this space opens itself to temporary exhibitions, artistic collaborations, and public events. The integration of a visible automated clothing transportation system along a glazed wall serves a dual function: operational efficiency and spatial expression. By revealing the store’s logistical mechanisms, the architecture foregrounds process as a form of engagement, reinforcing the store’s identity as an evolving machine. Material Expression and Architectural Language Material choices throughout the project articulate a sensibility rooted in clarity, tactility, and contextual responsiveness. The palette includes exposed structural concrete, red brick, stainless steel, solid wood, and ultra-clear glass. These materials are not merely applied as surface treatments but are used to express the building’s spatial and structural logic. One of the project’s most distinctive features is the red brick “mountain” staircase that extends toward the public realm. This element performs multiple roles: it serves as circulation, seating, display, and an urban landmark. Its textured materiality references the local architectural vernacular, grounding the otherwise contemporary design in its geographic and cultural context. Inside, the polished concrete floors and cassette ceiling system establishes a framework of disciplined neutrality, allowing the dynamic display environments and customer movement to animate the space without visual clutter. The approach to detailing reflects a commitment to architectural integrity. Junctions are resolved with precision, and structural elements are left deliberately exposed, contributing to a language of authenticity. The lighting strategy, developed in collaboration with Fagerhult, underscores spatial transitions and accentuates material contrasts without resorting to theatricality. Toward a New Retail Paradigm: Cultural Infrastructure The ZARA Nanjing Xinjiekou Flagship Store points toward a redefinition of the retail typology, aligning it more closely with the functions of cultural infrastructure. This is a project where architecture mediates between commerce and community, suggesting that the store can operate as a space of encounter, interaction, and expression. In a moment where physical retail must justify its relevance against the efficiency of e-commerce, AIM Architecture proposes a counter-model in which the store contributes to the public sphere, both spatially and culturally. The project offers an expanded understanding of what a flagship store can be through architectural interventions that encourage lingering discovery and participation. It is a space of consumption and a spatial framework for collective experience. ZARA Nanjing Xinjiekou Flagship Store Plans Ground Level | © AIM Architecture Upper Level | © AIM Architecture ZARA Nanjing Xinjiekou Flagship Store Image Gallery About AIM Architecture AIM Architecture is a Shanghai-based architectural practice founded by Wendy Saunders and Vincent de Graaf. It is known for its multidisciplinary approach that blends architecture, interior design, and urban design. The studio focuses on creating contextually responsive and experientially rich environments that engage with the cultural, social, and spatial dynamics of contemporary cities. Credits and Additional Notes Design Principals: Wendy Saunders, Vincent de Graaf Project Manager: Marta Pozo, Sacha Silva Project Architect: Ewa Szajda Design Team: Alba Galan, Davide Signorato, Emilio Wang, Gabrielle Liu, Guanlin Li, Haochen Yang, Jerry Guo, Song Jie, Kang Jin, Junger Xia, Kexin Gao, Mia Lei, Nora Liu, Victor Mongin, Wei Zheng, Weisha Dai, Qianqian Bao, Xiao Wen, Zhang Yi, Zhao Na Visualization: JIAO Yan Structural Engineer & Façade Consultant: bespoke. Sur-Mesure Engineering Studio General Contractor: Shanghai Choyoin Construction Group Co., Ltd Façade Contractor: Shanghai Choyoin Construction Group Co., Ltd Furniture: Caamaño Asia (KunShan) Furniture and Complements Co., Ltd  Furniture and Complements Co., Ltd (glass),  Lighting Supplier: Fagerhult Audiovisual Supplier: Inusual Comunicación Innovadora / ICI Technology Shenzhen Ltd. Zacaffè Design: Art Recherche Industrie Digital Experience: Bagel Affairs