Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

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Today, like most days, I made a trip to the post office to ship out my Poshmark sales. But what I'm shipping out looks a little different than it might have a few months ago. Of the seven packages I'm handing off, only one contains an item I'd consider "nice." Alongside that Fendi top are six pieces from fast-fashion brands—ultra cheap stuff I ordered from Chinese retailers like Shein and Temu that, until recently, I never expected to actually sell, given that someone could buy the same item new at, well, Shein and Temu prices. But since the United States' new tariff structure went into effect (primarily the elimination of the de minimus exemption), consumers have been forced to adjust to a reality in which they can't easily source everything from toothbrush holders to micro-trendy outfits from an low price Chinese retail giant, to say nothing of concerns over how much more they could be paying for pricier items like autos and appliances made with foreign parts or manufactured overseas. In this period of uncertainty, resale apps may be filling the void. My own Poshmark sales are up compared to the month before the tariffs went into effect, with a notable rise in sales of basic, cheap stuff. Curious, I talked to a few experts to see if my experiences were indicative of a broader trend—one that could mean good things (well, relatively speaking) for resale buyers and sellers alike.The vibe on the resale apps in the wake of tariffsThe rollout of the tariffs has been confusing and disjointed. It was (and still is) hard to predict when consumers will see price increases on foreign-made electronics, cars, and other goods, or on products assembled in the U.S. but made with imported parts. But from the start, it has been obvious that goods from China in particular were about to cost a whole lot more—including the volumes of stuff shipped directly to consumers from the likes of Temu and Shein, the latter of which is famous for uploading 10,000 new styles to its site every day (and for charging unbelievably low prices for all of them). Months ago, when the tariffs were first announced, people started wondering if they should start stocking up (and on what), whether they were importing cheap clothes from Shein or bracing for higher prices on more substantial goods like smartphones. I've bought more than my share of junk from Shein, though I know it is not exactly a sustainable or environmentally friendly choice. To make myself feel better about that, I've always listed the clothes on resale apps once I'm done with them. To be clear, these are cheaply made garments—you don't buy your capsule wardrobe on Shein; Shein is where you shop for micro-trends (styles that are currently all over your Instagram and Pinterest feed, but which won't be in two months) or basics like tank tops that you can use and abuse. Prior to the tariffs rolling out, it was inconceivable that anyone would pay me $9 (plus shipping) for a pre-worn, cheaply-made dress or workout set that I had only paid $15 for in the first place—but that's what started happening. In the past month, I've still sold clothing and accessories made by Adidas, Gucci, Skims, Ralph Lauren, Marc Jacobs, Reebok, and Givenchy, but those tend to be one-off sales. My Shein resales for the last four weeks absolutely dwarf them. I also sold a few electronics items—an Apple Watch and facial micro-current device—I had listed in my Poshmark shop months earlier. Could I chalk up all of these sales to tariffs, and to anxiety about impending price increases on electronics? My Shein sales this month vs. everything else Credit: Lindsey Ellefson Certainly I'm not alone in noticing it this trend. A Poshmark spokesperson tells me, "We’ve seen an increase in sales of internationally-made items, especially from brands that have announced price hikes due to high tariffs. Despite rising prices, demand for fast fashion remains strong as consumers seek trendy, affordable styles. Buying those pieces secondhand lets them stay on-trend while keeping clothing in circulation."In addition to Shein and Temu, higher-priced brands that publicly announced tariff-related price increases have also seen resale spikes, with sales of Columbia button-down shirts surging by 61% month over month, and sales of Hermès sandals up 27%. Buying used Hermès sandals is one thing—not all of us have $840 laying around to spend on designer slides to ring in the summer. But a Columbia button-down? That's the kind of item I'm used to finding at Marshall's for maybe $30—but people now seem to be flocking to buy them used, worried that even cheap shirts will become relatively priceier due to tariffs. Meanwhile, Poshmark reports sales on consumer electronics have increased as well: The week of April 27, resales of Sony products were up 22% month over month, and Apple products were up 21%. The times seem to be changing, and they're doing it in a hurry.What tariffs means for resale shoppersI am not only a resale seller, but a resale shopper, and the uncertainty around tariffs has made me a lot more discerning with what I'm buying new. Part of this is just that I'm now paying more attention. I love the leisure and athletic wear made by SET Active. I own a lot of it, and I have never before considered selling any of it because it lasts so long and maintains its shape so well. Until recently, I have also never paid much attention to where it is made: While SET Active designs its products in California, its active fabrics are all made in China. Prices haven't gone up on the official website yet, but in preparation for a time when they might, I've already started shopping the brand on Poshmark and Depop. It's not the worst thing in the world; buying used is both cheaper and more sustainable. I've always been an avid purchaser of resale goods—I've just never had to do it so strategically before. (I've found it easier to give up Shein altogether—I can manage fine without the $4 tank tops I've been putting through absolute hell the past few summers—but my Poshmark customers have proven more reluctant to resist the allure of fast fashion, even used.)I'm not alone in being more strategic with my resale purchases. Financial experts are noticing the same thing. "In the wake of the announcement and implementation of the tariffs, people have been looking for cheaper alternatives to the more expensive imported goods," says Aaron Razon, a personal finance expert at Couponsnake, "especially as many domestic products not only fall short in meeting the demand for certain products, but lack the variety and style that imported goods offer. [Domestic products] are also not exactly the cost-effective option consumers are looking for, and this is one of the major reasons interest in resale platforms [has] been on the increase."Bill London, an international business attorney, points out that in addition to causing prices to rise, tariffs have resulted in potential shipping delays, a fact that has also contributed to, "a surge in second-hand fast fashion interest." Six months ago, if you needed a certain kind of dress for, say, a themed bachelorette party, you could order it from Shein for $20, safe in the knowledge that you'd probably never wear it again. Today, its price could be closer to $30 or $40, and you might face delays in receiving it. The appeal of fast fashion was always in the low cost and convenience, provided you had 10 to 14 days to wait for the thing to arrive from China. Now, it just makes more sense to buy that dress from someone in the U.S. who likewise didn't see themselves rewearing it, —and now, they're selling it for roughly the same $20 they originally paid. For the buyer, it's still a relative deal, and it'll even arrive sooner. It's not just fast fashionBrands beyond Shein and Temu are seeing a lift. As the Poshmark rep pointed out, resales on select high-end brands are up, too. Buying used luxury goods has always been a smart financial decision (certainly it's a practice I've been dedicated to for a long time), but with manufacturing and importation costs an ever-murkier question, it's more sensible than ever. A spokesperson for Vestiaire Collective, a designer resale platform, tells me that U.S. buyers are increasingly able to see the duties applied to their purchases from Europe and Asia at checkout, and that the company has been working to beef up its American foothold for years. That effort is now paying off in a big way thanks to tariffs: In 2022, VC acquired Tradesey to increase its selection of pre-owned fashion offering for U.S. buyers, and it ramped up associated brand marketing the following year. VC also curates a list of goods that are ready to ship from New York City, making it easier for American buyers to identify items that can easily come to them domestically, no tariffs or duties required. Consequently, the brand rep says VC has, "seen a shift of more U.S. buyers buying from U.S. sellers" lately. Personally, I've noticed people buying from me lately, in particular, is workout attire. With the cost of everything going up, it might seem more of a stretch to pop into Lululemon to buy a new pair of leggings for over $100. Meanwhile, the trusty Shein alternative is now more money than its worth. It's this class of in-between necessities—things you don't need to survive, but may be a nice-to-have for your particular interests or lifestyle—that is a source of personal economic woe, and where resale can fill the gap. Whether you need new workout gear, a one-time wear outfit, a few basic pieces, or even a designer handbag, the reality of the post-tariff world is that you're almost certainly better off looking on resale apps before even considering buying new. (You certainly have options—I've assembled a rundown of my own favorite resale apps, including the goods you're most likely to find on each.)What this trend means for resellersI remain shocked that people who presumably would have once ordered their workout sets and summer shorts off Shein are filling the fast-fashion void by purchasing mine, but take it from me: If you have ever considered selling your old clothes or housewares, but figured what you have to offer is too basic, cheap, or plentiful to make the effort worth it, this is your moment. I used to have cheap goods and fast fashion listed on my resale accounts only because it helped keep my number of available listings up, which contributed to my profiles' reputation and lured in buyers for the pricier objects I actually expected to sell. Now, though, it's the cheap stuff that is really moving, and making me money. I've started reevaluating my closet and reconsidering what meets my threshold for "worth it" to list. Post-tariffs, everything is worth it to list. As London puts it, "The tariffs have altered the way in which people do their shopping." It's still pretty early into the great American tariff experiment, but some brands commissioned surveys early on this year to see how people were planning to deal with cost increases and found that a major chunk of consumers indeed expected to rely more on resale. ThredUp, another online resale platform, found that 59% of consumers reported that if apparel got more expensive, they'd look to more affordable options, like secondhand buying, and consumers planned to spend 34% of their apparel budget on secondhand items this year. And those figures are a lot higher for Millennials and Gen Z buyers: They reported planning to spend almost half their clothing budget on resale. Data from Smartly, an online shopping rewards app, also shows that 50% of survey respondents planned to consider resale goods in the face of rising costs. This means that even for casual resellers or those new to the concept entirely, there are a lot of new prospective buyers, which can translate directly to quick sales. At a time when the cost of necessary goods is rising right alongside those in-between necessities, you can make extra cash by selling what you already have. In general, my sales are way up month over month since tariffs went into effect in early May Credit: Lindsey Ellefson Will the resale spike last?I've been buying and selling on resale apps for years and have always had success finding cool stuff to buy as fast as I could get rid of my old clothing, accessories, and electronics. While I've definitely noticed a spike in my sales lately, that's not to say there wasn't demand before the tariffs were announced. If you're new to buying or selling on an app, don't worry that the bubble will burst and you'll have invested a bunch of time in listing your wares for nothing—even if and when the moment passes, reselling can still be a reliable way to make a little extra cash. (In the meantime, if you have a lot to sell and want to maximize your profits, download a cross-lister like Vendoo, which helps you easily list the same product across multiple marketplaces.)Some experts do expect that things could cool down in the nearer term. "Whether the trend persists depends on a number of things, such as how long the tariffs are in effect and how buyers respond to costs," London says. "The resale market for the products is likely to continue expanding if the tariffs are maintained. The demand might plateau or divert towards quality goods or eco-friendly goods when buyers adapt." Razon, meanwhile, thinks resale apps will continue to thrive, but that the interest in procuring cheaply-made things, like fast fashion, may wane. "Resale platforms have been on the good end of the recent tariff increases, especially with consumers looking for cheaper alternatives to imported goods," he says. "The truth is—though it may take consumers time to realize it—they will eventually come to appreciate better-quality goods. There is a great chance that consumers' interest in these lesser-quality goods will wear off as soon as they begin to adjust to the new economic reality."That is to say, list your Shein, Temu, and Aliexpress stuff now while people are still mourning its loss, but also consider those more familiar brands that may also soon see price hikes. Take stock of your closet and do a bit of research to see where all your potential stock is made. Just like I'm worried my beloved SET Active attire is going to go up in price because it's made in China, consumers may soon find themselves wanting to source cheaper stuff from Nike, Adidas, Lululemon, Levi's, and more, as all of those companies manufacture a lot of their clothing overseas. The resale platforms themselves are already anticipating that their digital products are going to get more valuable and stay valuable through (and beyond) the tariff era. Manish Chandra, Poshmark's founder and CEO, says, "As the landscape of tariffs and imports evolves, we believe the secondhand marketplace will become an increasingly valuable and cost-effective resource for American consumers. By shopping from Poshmark closets or starting their own, consumers are supporting sustainability and helping strengthen the American economy." In other words, buying resale is another way of buying American, even if everything you're buying was made in India or China.

Unlike the other big streamers, Tubi only has a handful of original shows, most of them imports (their original movie selection is much larger). That's not to say it's a wasteland for TV addicts: The streamer might actually have too many shows, a vast and sometimes wild catalog that spans decades. As the likes of Netflix and HBO Max have slimmed down their catalogues, Tubi is growing, offering a mix of established hits, underrated gems, and more obscure offerings. For the sheer breadth of material on offer, it has become the first place I look for anything outside the current zeitgeist—like the following 18 shows, an entirely non-comprehensive sampling of what Tubi has to offer, crossing genres and decades.Gossip Girl (2007 – 2012) Occasionally referred to as the greatest teen drama of all time (certainly this side of 90210), Gossip Girl was a buzzy ratings champ for the CW back in the day, with its juicy, often scandalous storylines that veered so often into intentional satire that it was hard to ever get mad at the ridiculousness of any of it. Set among a group of well-heeled students on Manhattan's Upper East Side, its characters find their private lives being chronicled by the title’s mysterious master of gossip—so think of it as a proto-Bridgerton. You can stream Gossip Girl here.Babylon 5 (1993 – 1998, five seasons) J. Michael Straczynski’s wildly ambitious sci-fi epic was way ahead of its time, with a planned (more or less) five season story arc set on the titular space station. Babylon 5 is a remote outpost that becomes the last best hope for peace in the face of conflicting human and alien agendas—even more so after an ancient threat is awakened. With increasingly complex storylines that expanded over its run, this was a stab at prestige TV before that was a thing, and it still holds up (dated CGI effects notwithstanding. You can stream Babylon 5 here.Empire (2015 – 2020) Hip hop mogul and Empire Entertainment CEO Lucious Lyon (Terrence Howard) is dying, having been diagnosed with ALS at a young age. He wasn't planning to have to hand off his company so early, but nevertheless finds himself preparing his three very different sons (Trai Byers, Jussie Smollett, and Bryshere Y. Gray) to take the keys to the kingdom—by pitting them against one other. Into this already Shakespearean setup steps Lucious' ex-wife Cookie (Taraji P. Henson), just released from prison and harboring her own plans for Lucious's empire. You can stream Empire here. Mr. Robot (2015 – 2019) Social anxiety disorder, clinical depression, and dissociative identity disorder make up the potent blend of neurodivergences challenging Elliot Alderson (Rami Malek), a genius senior cybersecurity engineer at Allsafe Cybersecurity. In season one, he's recruited by an anarchist who goes by the moniker Mr. Robot (Christian Slater) to encrypt all the financial data of a global mega-conglomerate, thereby erasing massive amounts of debt (hey, real-life hackers, maybe take some notes?). The show starts strong and gets better across its increasingly labyrinthian four seasons—utterly preposterous while also feeling realistic in its technical detail. You can stream Mr. Robot here. Boarders (2024 - , two seasons) This British import feels a bit like a latter-day Skins, with a talented cast of young stars-in-waiting (including leads Josh Tedeku and Jodie Campbell) and a scholastic setting. At the (fictional) prestigious boarding school St. Gilbert’s, five Black teens are newly attending, having earned scholarships, but their integration into the existing cliques is less than smooth. The blend of coming-of-age drama with a willingness to take the piss when it comes to the whole rich private school thing makes this Tubi original a good time. You can stream Boarders here.Big Mood (2024 – , renewed for a second season) Another UK import and Tubi original (at least stateside), Big Mood stars Nicola Coughlan (Bridgerton) and Lydia West (It's a Sin) as a couple of besties in East London, living their best millennial thirtysomething lives. Well, kind of: Maggie's dealing with bipolar disorder, and unclear on whether she wants to continue with her medication as she sets out to write a play, while Lydia is doing her very best running a tanking dive bar inherited from her father. It's both a cute dramedy and an impressively frank exploration of the challenges of living with mental illness. You can stream Big Mood here. Vicious (2013 – 2016, two seasons) The old-school sitcom formula has never been executed quite this bitchily, with the inspired pairing of Ian McKellen and Derek Jacobi as Freddie Thornhill and Stuart Bixby, a couple of nearly 50 years who’ve developed a love-hate relationship. This cast, which includes Frances de la Tour and Game of Thrones’ Ian Rheon, is unbeatable, and the one-liners are hilariously nasty. You can stream Vicious here.The Haves and the Have Nots (2013 – 2021, eight seasons) Tyler Perry's old-school primetime soap was the show that practically built OWN; it was the then-new network's first scripted show, and an immediate breakout. It follows three families: The wealthy Harringtons and the Cryers are wealthy movers in Atlanta, Georgia, while the Young family is overseen by single mom Hanna, who's both a maid for the Cryers and confidante to the family matriarch. There's juicy tension galore between the three families, in no small part because of class differences, but also because they're all equally screwed. You can stream The Haves and the Have Nots here. Spartacus (2010 – 2013) Doing Ridley Scott’s Gladiator one better in terms of both narrative complexity and in hot shirtless gay arena action, Spartacus starts off as pure spectacle and grows into a juicy, high-gloss soap opera by series' end. Buoyed by performances from leads Andy Whitfield (who tragically passed away during the series' original run), Manu Bennett, John Hannah, and Lucy Lawless, it’s sword-and-sandals done right. A follow-up series is in development over at Starz, so it's a good time to catch up. You can stream Spartacus here. Broadchurch (2013 – 2017) Creator Chris Chibnall's dark crime drama didn't invent its particular sub-genre (whatever you call the one where two troubled homicide detectives butt heads in a gloomy town), but it did popularize it to the point that we've been inundated with countless imitators of wide-ranging quality. With the great pairing of Olivia Colman and David Tennant (joined by yet another Doctor Who Doctor, Jodie Whittaker), Broadchurch still stands alongside the best of its kind. You can stream Broadchurch here.Doctor Who (1963 – 1989, 26 seasons) Speaking of Doctor Who, even if you're current with the modern incarnation (if I can use "modern" for a show that started airing in 2005), you've got a lot of timey-wimey adventures to enjoy. Tubi has the entirity of the surviving 26-season original run, going all the way back to 1963 and the story of a mysterious old man living in a junkyard with his granddaughter. Seven doctors is enough to keep anyone busy for a while. Tubi has the show broken out by Doctor, but, if you want to start from the beginning you can stream The First Doctor here. Haven (2010 – 2015) Tubi is a haven for small gems like this, a five-season Stephen King adaptation originally produced by SyFy. Emily Rose stars as Audrey Parker, and FBI Special Agent sent to the small town of Haven, Maine on a routine case who gets drawn into “The Troubles," a series of harmful supernatural events that have recurred throughout the town’s history. A supernatural-case-of-the-week format gives way to a bigger mystery when Audrey comes to learn that this isn’t her first time in Haven, nor the first time she’s encountered the Troubles. You can stream Haven here.Scandal (2012 – 2018, seven seasons) Shonda Rhimes was already a powerhouse producer and screenwriter with several successful seasons of Grey's Anatomy under her belt when Scandal debuted, but its blend of political thrills and sexy, soapy drama is what solidified her brand, and her spot atop of the modern TV landscape. Kerry Washington stars as Olivia Pope, head of the DC-based crisis management firm Olivia Pope & Associates (OPA), who is the person to call when you've got a PR disaster to fix. If you want to get a sense of the stakes involved, consider that Tony Goldwyn costars as Fitzgerald Grant III, president of the United States, and also Olivia's lover. You can stream Scandal here. Buffy the Vampire Slayer (1997 – 2003) With word that Sarah Michelle Gellar (and company?) are returning to the wreckage of Sunnydale for a Hulu reboot, it’s probably not a bad time to visit (or revisit, or re-revisit) this seven-season teen vampire hunter saga. While the pacing might feel a little slow, and the effects a little janky, its blend of high school (and then college) angst, kick-ass monster fights, and genuinely laugh-out-loud comedy holds up. You can stream Buffy here.Heartland (2007 – , 18 seasons) If there’s a stereotype that middle-American viewers won’t watch foreign fare, this show puts the lie to it—at least when it comes to imports from Alberta (tariff-free!). Based on a popular book series from Linda Chapman and Beth Chambers (writing under the name Lauren Brooke), the show follows the lives of a family of horse ranchers in western Canada, led by sisters Amy and Lou (Amber Marshall and Michelle Morgan). Tubi currently has only the first 15 seasons of the drama, which has recently been renewed for a 19th. That’s Law & Order-level longevity, people. You can stream Heartland here.Highlander (1992 – 1998, six seasons) An classic of '90s-era syndicated action/adventure, Highlander stars Adrian Paul as the title hero, taking over from Christopher Lambert in the film series. Duncan MacLeod is an immortal warrior living in the modern(-ish) day, hunted by others of his own kind, whose goal is singular: to chop off Duncan's head in order to steal his power. Episodes typically involve some sort of flashback to an earlier era in Duncan's life where we first encounter the threat he'll face in the modern day. There's at least one good sword fight in every episode, and I can't imagine what more you'd want out of a series. Bonus: It carries over the films' kick-ass Queen theme song. You can stream Highlander here. Z Nation (2014 - 2019) The Walking Dead made prestige television out of the zombie apocalypse, but this SyFy channel original is all about zombies as a campy, gory good time.  Things kick off with a soldier who’s been tasked with transporting a package across country. The package in question is actually a human being, the survivor of a zombie bite who might be able to help create a vaccine (take note, The Last of Us fans). This one comes from the schlock-masters at The Asylum, purveyors of infamous B-movies like Sharknado, which should tell you all you need to know about the tone. You can stream Z Nation here.Columbo (1968 – 2003, 16 seasons) Peter Falk's sublimely rumpled detective practically invented the style that Peacock's Poker Face has recently revived: a crime (usually a murder) is committed, the viewers know whodunnit, and Columbo has to solve it. Early on in any given episode, we get to watch the crime being committed, though we don't always know the motive. The challenge isn't to figure out the culprit, but to discover exactly how TV's greatest detective is going to solve the case. You can stream Columbo here.

ZDNET's key takeaways The Roborock Saros Z70 is now available for purchase for $2,599.The Saros Z70 is the first robot vacuum with a mechanical arm to lift lightweight objects and clean those missed areasThis robot vacuum performs impressively well, but you can expect some bugs with the OmniGrip mechanical arm function. View now at Roborock The Roborock Saros Z70 is currently on sale at Roborock for $1,999 for Memorial Day, down $600 from the usual price of $2,599.I've spent the past few years of my life turning my home into the closest version of the Jetsons' house that I can get, bypassing the midcentury decor and flying cars. While I'm pleased to report that many of the predictions made by the 1960s sitcom have materialized over the decades, many remain unrealized. The biggest one? Rosie the Robot. Also: This midrange robot vacuum cleans as well as some flagship models - and it's 50% offThankfully, many companies are rallying behind the effort to create a household assistant robot. However, after being lucky enough to test the Roborock Saros Z70 with a mechanical arm, I believe Roborock has a definite edge on the competition. While other companies have created different kinds of household robots, the Saros Z70 is a multifunctional robot that could be a stepping stone to the future of smart homes.  details View at Us.roborock The Roborock Saros Z70 is a premium robot vacuum and mop with all the bells and whistles you'd expect from a flagship, plus a mechanical arm to pick up objects. And I can't dive into a review of this product without immediately focusing on this robotic grip. When the robot vacuum is cleaning, it detects small obstacles it can handle and picks them up. The robot then navigates to a predetermined area to drop off the item. Then, the device returns to the spot the object occupied and resumes cleaning the area.  Maria Diaz/ZDNETThe Saros Z70 comes with a Roborock bin that you can place in your home for your robot to drop soft items into. It's a rigid cardboard bin that looks like a small trash bin you'd see under a desk or in a bathroom. After your robot creates a virtual map of your home, you place the bin and you add it to the map in the Roborock mobile app. You can also add a larger area for your robot to drop off other items, like slippers and light shoes. The biggest question, of course, is: does the mechanical arm work as intended? After testing it in my home, I'm pleased to report that it does -- at least the vast majority of the time.Also: I invested in this 3-in-1 robot vacuum, and it's paying off for my homeTo test the OmniGrip mechanical arm, I set out ten obstacles around the house several times and ran full cleanings. I also did smaller area cleanings with fewer objects. The robot vacuum sees the object and gives a voice prompt to announce it's going to sort an item. It deploys the mechanical arm and lines itself up to pick up the item.  The Roborock Saros Z70's OmniGrip mechanical arm can be remotely controlled to pick up and drop off items at will. Maria Diaz/ZDNETOnce the arm grips the item, the robot travels to drop it off. It lines itself up with the bin or designated sorting area and releases the object, then retracts the arm. Also: My picks for the best robot vacuums for pet hair of 2025: Roomba, Eufy, Ecovacs, and moreIn my tests, the Roborock mechanical arm picked up the intended objects 83% of the time. This is a great number for a robot that is effectively introducing this type of technology to the market. It's also a great number when you consider that the robot's initial rollout has a very limited number of items it can recognize and pick up.  Maria Diaz/ZDNETRoborock says the Saros Z70 currently recognizes socks, sandals, crumpled tissues, and towels under 300g (about eight ounces), and that new sortable objects will be added continuously via firmware updates. When I only used the recognizable objects, the robot gripped and relocated 90% of the items. When I added other small obstacles, like shoes, small cups, and plastic film, it gripped 75% of the objects.Also: This Ecovacs robot vacuum and mop is a sleeper hit, and it handles carpeting like a champAs a robot vacuum and mop, the Roborock Saros Z70's performance is outstanding -- I have zero qualms with it. It is one of the best robot vacuum and mop combos I've ever tested. It has the best obstacle avoidance feature I've seen thus far, so it doesn't get stuck on random objects, and it has an extendable mop pad to clean near edges. The robot also cleans quite thoroughly, much like the Saros 10 and Saros 10R, so you can count on it reaching pretty much every foot of your home.  Maria Diaz/ZDNETI did encounter some bugs with the robot's OmniGrip performance, but I can't fault Roborock for them. Aside from the fact that no robot vacuum is perfect (and this one nearly is), these bugs can be attributed to the fact that this is really new technology. Some bugs included the robot only vacuuming and "forgetting" to resume mopping after dropping off an object, and dropping objects that were hard to grip, like kids' water shoes.ZDNET's buying advice Maria Diaz/ZDNETThe Roborock Saros Z70 isn't the right robot vacuum for most shoppers. Instead, this robot vacuum and mop is perfect for early adopters who enjoy testing the newest cutting-edge technologies. As the first robot vacuum with a mechanical arm to be widely available on the market, you can expect to encounter bugs with the Saros Z70 -- it's only natural.Also: This robot vacuum might be better at cleaning than me - and I'm a neat freakEven so, I was thoroughly impressed with the robot's cleaning performance and the OmniGrip technology. I was also impressed with Roborock's fast and widespread launch of this robot after announcing it late last year. The Roborock Saros Z70 is the next level in robot vacuum technology, and it's pioneering the idea of a functional, multipurpose household robot that you can truly rely on.However, it is quite expensive. The Saros Z70 will vacuum and mop like the best robot vacuums on the market. But you must be aware that you're not paying for a robot vacuum alone; you're paying for the innovation of having a future-forward robot in your home.  When will this deal expire? Deals are subject to sell out or expire at any time, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We're sorry if you've missed out on this deal, but don't fret -- we're constantly finding new chances to score savings and sharing them with you at ZDNET.com.  Show more Featured reviews

Maybe you heard that Roborock made a robot vacuum with an arm back in January 2025, when the Saros Z70 was announced at CES. Maybe you were today years old when you found out such a thing exists. Either way, one unanimous question arises: Could a robot vacuum with an arm that picks up obstacles possibly be worth it?The price tag further obscures the question of practicality here: The Roborock Saros Z70 costs $2,599. That's a full $1,000 more than the other two flagship Saros robot vacuums Roborock released this year. Even if you catch the Saros Z70 at its sale price of $1,999, it's still remarkably steep compared to the rest of the market. So, for my Saros Z70 video review, I put the device to the test in my apartment for a month. I attempted to use the claw machine-style arm to pick up socks, sandals, and a few other common obstacles, and compared the Saros Z70's cleaning skills to the Roborock Saros 10 and 10R vacuums that also live with me. Here's how it went. Related Stories Leah Stodart Senior Shopping Reporter Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers and tests essential home tech like vacuums and TVs, plus eco-friendly hacks. Her ever-evolving experience in these categories comes in clutch when making recommendations on how to spend your money during shopping holidays like Black Friday, which Leah has been covering for Mashable since 2017.

Recently a friend mentioned how much of a shame it was that, generally speaking, there are few of those backdoor “classic” reimaginings today like the ones we had growing up. And after thinking for a moment, I agreed. Children and teens of the ‘90s were treated to an embarrassment of riches when it came to the Bard and Bard-adjacent films. Nearly every week seemed to offer another modernization of William Shakespeare, Jane Austen, or Geoffrey Chaucer, all retrofitted with a wink and a nudge to appeal to teenagers reading much the same texts in high school or university. But then when looking back at the sweep of 1990s cinema beyond just “teen movies,” it was more than only Julia Stiles and Heath Ledger vehicles that were getting the classical treatment. In fact the ‘90s, and to a large extent the ‘80s as well, was an era ripe with indie studios and Hollywood majors treating classic literature (if largely of the English variety) with the sanctity nowadays reserved for comic books and video games. It was a time when some of the most exciting or ambitious artists working in the industry sought to trade in the bullets and brutality of New Hollywood from a decade or two earlier in favor of the even more brutal constraints of corsets and top hats. Shakespeare was arguably bigger business in tinsel town than at any other point during this period, and we saw some of the most faithful and enduring adaptations of Austen or Louisa May Alcott make it to the screen. Why is that and can it happen again? Let’s look back at the golden age of period piece costumed dramas and splashy literary adaptations… Mozart and Merchant Ivory Since the beginning of the medium, moviemakers have looked back at well-worn and familiar stories for inspiration and audience familiarity. Not too many years after making his enduring trip to the moon, Georges Méliès adapted Hamlet into a roughly 10-minute silent short in 1907. And of course before Kenneth Branagh, Laurence Olivier had Hollywood falling in love with the Bard… at least as long it was Larry in the tights. Even so, literary adaptations were often constrained, particularly in Hollywood where filmmakers had to contend with the limitations of censorship via the Hays Code and preconceived notions about what an American audience would enjoy. The most popular costumed dramas tended to therefore be vanity projects or something of a more sensational hue—think biblical or swords and sandals epics. So it’s difficult to point to an exact moment where that changed in the 1980s, yet we’d hazard to suggest the close together Oscar seasons of 1984 and 1986 had a lot to do with it. After all, the first was the year that Miloš Forman’s AmadeusA Room with a View. Considered by Forster scholars one of the author’s slighter works, the film had critics like Roger Ebert swooning that it was a masterpiece. In the case of Amadeus, the director of One Flew Over the Cuckoo’s Nest (1975)—a zeitgeist-shaping portrait of modern oppression and control from about a decade earlier—was taking the story of Mozart and making it a punk rock tragicomedy. Based on a Peter Shaffer play of the same name, Forman and Shaffer radically reimagined the story, making it both funnier and darker as Forman strove to pose Mozart as a modern day rebel iconoclast with his wig resembling as much Sid Vicious as the Age of Enlightenment. Located atop Tom Hulce’s giggling head, it signaled a movie that had all the trappings of melodrama but felt accessible and exciting to a wide modern audience. It went on to do relatively big business and win Best Picture. While not the first period film to do so, it was the first in a long while set in what could be construed as the distant past (Richard Attenborough’s Gandhi won the year before but that was based on a subject matter in the living memory of most Academy voters). Otherwise, most of the recent winners were dramas or dramedies about the modern world: Kramer vs. Kramer (1979), The Deer Hunter (1978), and Annie Hall (1977). They reflected an audience that wanted to get away from the artificiality of their parents’ cinema, which in the U.S. associated historical costumes with the (grand) phoniness of Ben-Hur (1959) or Oliver! (1968). Yet perhaps the movie that proved this was the beginning of a popular trend came a few years later via the British masterpiece A Room with a View. To be sure, the partnership of Merchant and Ivory had been going for more than 20 years by the time they got to adapting Forster, including with several other costumed dramas and period pieces. However, those films were mixed with modern comedies and dramas like rock ’n roll-infused The Guru (1969) and Jane Austen in Manhattan (1980). More importantly, all of these films tended to be art house pictures; small chamber pieces intended for a limited audience. Yet as the marketing campaign would later trumpet about A Room with a View—the ethereal romantic dramedy which introduced Daniel Day-Lewis and a fresh-faced Helena Bonham Carter to the U.S.—this movie had the “highest single theatre gross in the country!” (It’s fun to remember a time when a movie just selling out in New York every day could make it a hit.) The film’s combination of Forster’s wry satire and cynicism about English aristocracy in the late Victorian and early Edwardian era, coupled with the sweeping romance of Puccini arias and Tuscan countrysides, made it a massive success. It also defined what became the “Merchant Ivory” period piece forever after, including in future Oscar and box office darlings like the Anthony Hopkins, Emma Thompson, and Carter-starring Howard’s End (1992), and Hopkins and Thompson’s reunion in The Remains of the Day (1993). These were all distinctly British and understated pictures, with Remains being an outright tragedy delivered in a hushed whisper, but their relative success with a certain type of moviegoer and Academy voter signaled to Hollywood that there was gold up in ‘em hills. And soon enough, more than just Forman on the American side was going up there to mine it. Join our mailing list Get the best of Den of Geek delivered right to your inbox! 20th Century Studios Martin Scorsese, Michael Mann, and the Auteur’s Costumed Drama In 1990, Michael Mann was one of the hottest creatives working in Hollywood. As the executive producer and sometime-director on NBC’s edgy (by ‘80s standards) police drama, Miami Vice, he played a direct hand in proving American television could be “gritty” and artistic. Even the episodes he didn’t helm were defined by the standards he insisted upon—such as never putting cool guys Crockett and Tubbs in a red or brown car. It would clash with the neon-light-on-celluloid aesthetic that Mann developed for the series. As that series was winding down by 1990, Mann was more in demand than ever to make any film project he might have wanted—something perhaps in-keeping with Vice or gritty crime thrillers he’d made in the ’80s like serial killer thriller Manhunter (1986). Instead he sought to adapt a childhood favorite for the screen, James Fenimore Cooper’s 19th century American frontier novel, The Last of the Mohicans. Certainly a problematic text in its original form with its imperial-fantasy riff on the French and Indian War (or Seven Years War) where Indigenous tribes in what is today upstate New York were either reduced to the noble or cruel savage stereotypes, the text proved a jumping off point for Mann to craft a gripping, primal, and prestigious film. He also made a movie that far exceeded its source material with The Last of the Mohicans being an often wordless opera of big emotions played in silence by Day-Lewis, Madeleine Stowe, and Wes Studi, all while Trevor Jones and Randy Edelman’s musical score looms like thunderclouds across the mountainous landscape. It is an elevated action movie, and a beautiful drama that did bigger business in the U.S. than Disney’s Beauty and the Beast and Tom Cruise vehicle A Few Good Men in the same year. It also would create a precedent we’d see followed time and again throughout the rest of the decade. Some of the biggest and most respected filmmakers of the moment, many of them praised under auteur theory, were looking to literary classics for an audience that craved them. After the one-two genre punch of Goodfellas (1990) and Cape Fear (1991), Martin Scorsese made one of his most ambitious and underrated films: a stone-cold 1993 masterpiece inspired by an Edith Wharton novel, The Age of Innocence. It’s a story that Scorsese argues is just as brutal, if not more so, than his gangster pictures. Indeed, The Age of Innocence remains the best cinematic representation of the Gilded Age in the U.S., capturing the lush pageantry of the most elite New Yorkers’ lifestyles in their robber baron heyday, as well as how class snobbery metastasized into a ruthless tribalism that doomed the romantic yearnings of one conformist attorney (again Daniel Day-Lewis) and this would-be divorcée love of his life (Michelle Pfeiffer). It might not have been a hit in its time, but Ang Lee’s breakout in the U.S. a year later definitely was. The Taiwanese filmmaker was already the toast of international and independent cinema via movies like The Wedding Banquet (1993) and martial arts-adjacent Pushing Hands (1991), but it is when he directed a flawless adaptation of Jane Austen’s Sense and Sensibility in 1995 that he became a Hollywood favorite who would soon get movies like Crouching Tiger, Hidden Dragon (2000) and Hulk (2003) greenlit. Sense and Sensibility benefits greatly, too, from a marvelous cast with Emma Thompson, Hugh Grant, Kate Winslet, and Alan Rickman among its ensemble. It also captured the sophisticated satirical and melancholic underpinnings of Austen’s pen that most previous Hollywood adaptations never scratched. It set a standard that most of the best Austen adaptations to this day are measured by, be it Joe Wright and Keira Knightley’s cinematic take on Pride and Prejudice a decade later, various attempts at Emma from the 1990s with Gwyneth Paltrow to this decade with Anya Taylor-Joy, or even Netflix’s recent Dakota Johnson-led Persuasion adaptation. Columbia / Sony A Dark Universe of Gods and Monsters Meanwhile, right before Columbia Pictures greenlit Scorsese’s The Age of Innocence and later Gillian Armstrong’s still delightful (and arguably definitive) interpretation of Little Women in 1994, the same studio signed off on its first period piece with Winona Ryder attached to star. And it was Dracula. Considered a folly of hubris at the time by rivals who snickered to Variety it should be renamed “Bonfire of the Vampires” (in reference to a notorious Brian De Palma bomb from 1990), Bram Stoker’s Dracula was Francis Ford Coppola’s lurid and magnificent reimagining of Stoker’s definitive Victorian novel. Published in 1897 with on-the-nose metaphors for London society’s anxieties over foreigners, sexual promiscuity and disease, and the so-called “New Woman” working in the professional classes, Coppola saw all of that potential in the well-worn and adapted vampire novel. He also correctly predicted there was a box office hit if he could bring all those elements out in an exciting and anachronistic fever dream for the MTV generation. Love or hate Coppola’s looseness with Stoker’s novel—which is pretty audacious since he put the author’s name in the title—Coppola crafted one of the most sumptuous and expensive depictions of Victorian society ever put onscreen, winning costume designer Eiko Ishioka an Oscar for the effort. He also made an unexpected holiday hit that played like bloody gangbusters alongside Home Alone 2 and Aladdin that winter. It set a standard for what can in retrospect be considered a pseudo “dark universe” of classic literary monsters getting ostensibly faithful and expensive adaptations by Hollywood. Coppola himself produced Kenneth Branagh’s Mary Shelley’s Frankenstein (1994), a film that is actually in many ways closer to the thematic letter of its author than Bram Stoker’s Dracula ever was. It was also a worse movie that flopped, but it looked spectacular as the only major Frankenstein movie to remember Shelley set the story during the Age of Enlightenment in the late 18th century. Yet while Frankenstein failed, Tom Cruise and Neil Jordan would have a lot of success in the same year adapting Anne Rice’s Interview with the Vampire. The book admittedly was recent, having been published in 1976, but the story’s roots and setting in 18th and 19th century bayou occultism were not. It was also a grandiose costumed drama where the guy who played Top Gun’s Maverick would sink fangs into young Brad Pitt’s neck in a scene dripping in homoeroticism. This trend continued throughout the ‘90s with some successes, like Tim Burton’s wildly revisionist (and Coppola-produced) Sleepy Hollow in 1999, and some misses. For instance, did you remember that Julia Roberts at the height of her stardom appeared in a revisionist take on Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde where she played the not-so-good doctor’s maid? It’s called Mary Reilly (1996), by the by. The Samuel Goldwyn Company The Resurgence of Shakespeare Of course when talking about classic literature and storytelling, one name rises above most others in the schools and curriculums of the English-speaking world. Yet curiously it was only in the 1990s that someone really lit on the idea of making a movie directly based on the Bard tailored almost exclusively for that demographic: Baz Luhrmann in 1996, who reconfigured the tragedy of Romeo and Juliet into the visual language of MTV. He even stylized the title as William Shakespeare’s Romeo + Juliet. That proved the tip of an anachronistic iceberg whose cast included Leonardo DiCaprio at the height of his heartthrob powers as Romeo and real-life teenager Claire Danes as his Capulet amore. Their Verona was a Neverland composite of Miami, Rio de Janeiro, and the nightly news, with hyper music video editing and frenetic neon-hued melodrama. Some older scholars viewed Luhrmann’s anachronisms as an abomination, but as a Millennial, I can attest we loved this thing back in the day. Many still do. But it was hardly the first box office breakout for Shakespeare in the ‘90s. When the decade began, the helmer of another cinematic Romeo and Juliet classic from a different era, Franco Zeffirelli, attempted to make Hamlet exciting for “kids these days” by casting Mel Gibson right in the midst of his Lethal Weapon popularity as the indecisive Dane. To the modern eye, it is hard to remember Gibson was a heartthrob of sorts in the ‘80s and early ‘90s—or generally viewed as a dashing star worthy of heroic leading men roles. Nonetheless, there is quite a bit to like about Hamlet (1990) if you can look past Gibson’s off-screen behavior in the following decades, or the fact Zeffirelli cuts what is a four-hour play down to less than 2.5 hours. Gibson actually makes for a credible and genuinely mad Hamlet (perhaps not a surprise now), and Zeffirelli mines the medieval melancholy of the story well with production design, costumes, and location shooting at real Norman castles. Plus, Helena Bonham Carter remains the best Ophelia ever put to screen. Hamlet (1990) would eventually be overshadowed, though, both by Gibson’s awful behavior and because of a much grander and bombastic adaptation from the man who became the King of Shakespeare Movies in the ‘90s: Kenneth Branagh. Aye, Branagh might deserve the most credit for the Shakespearean renaissance in this era, beginning with his adaptation of Henry V (1989), which featured the makings of Branagh’s troupe of former RSC favorites turned film actors: Derek Jacobi, Brian Blessed, and of course his future wife (and ex), Emma Thompson. Together the pair would mount what is in this writer’s opinion the best film ever based on a Shakespeare play, the divine and breezy Much Ado About Nothing (1993), a perfect encapsulation of perhaps the first romantic comedy ever written that features Branagh and Thompson as the sharp-tongued, dueling lovers Benedict and Beatrice. It also features Denzel Washington as a dashing Renaissance prince, Kate Beckinsale in her breakout role, and a gloriously over-the-top score by Patrick Doyle. It would define the style of Branagh’s following ‘90s efforts, whether they went off-the-rails like in the aforementioned Frankenstein, or right back on them in the 70mm-filmed, ultra wide and sunny adaptation of Hamlet he helmed in 1996. Avoiding the psychological and Freudian interpretations of the Danish prince chased by Olivier and Zeffirelli, Branagh turns Hamlet into a romantic hero spearheading an all-star ensemble cast. At the play’s full four-hour length, Hamlet (1996) is indulgent. Yet somehow that befits the material. Branagh would also star as Iago in Oliver Parker’s Othello (1995) opposite Laurence Fishburne and reconfigure the Bard as a musical in his own directorial effort, Love’s Labour’s Lost (2000). It paved the way for more outside-the-box Shakespeare movies by the end of the decade like Julie Taymor’s deconstructionist Titus (1999) and the A Midsummer Night’s Dream from 1999 where Kevin Kline turns into an ass and makes out with Michelle Pfeiffer. CBS via Getty Images The Birth of the Teenage Shakespeare Remix (and Austen, and Chaucer, and…) As popular as the Shakespeare movie became in the ‘90s, what’s curiously unique about this era is the simultaneous rise of movies that adapted either the Bard or other highly respected literary writers and turned them into a pure teenage dream. We’re talking moving past modernizing Romeo and Juliet like Luhrmann did, or repurposing it for high New York society like Leonard Bernstein and Stephen Sondheim aimed with West Side Story. These were straight, unapologetic youth films that also proved clever reworkings of classic storytelling structure. Among the best directly derived from Shakespeare is the movie that made Julia Stiles and Heath Ledger Gen-X icons, 10 Things I Hate About You (1999), a happily campy update of The Taming of the Shrew set in a fairytale high school also populated by future Christopher Nolan favorites like Joseph Gordon-Levitt and David Krumholtz. Stiles would, in fact, do this kind of remix a number times in the more serious-faced modernization of Othello, O (2000), which also starred Mekhi Phifer as a tragically distrusting high school sports star instead of warrior, and Michael Almereyda and Ethan Hawke’s own Hamlet (2000), the third Hamlet movie in 10 years, albeit this one set in turn-of-the-century NYC. Ledger also returned to the concept by adapting another, even older literary giant, in this case the medieval poet Geoffrey Chaucer, for A Knight’s Tale (2001), an anachronistic blending of the medieval and modern where peasants grooved in the jousting tournament stands to Queen. There was also the strange attempt to turn Pierre Choderlos de Laclos’ Dangerous Liaisons from 1782 into an erotic thriller for teens (the ‘90s were weird, huh?) via the lusty Cruel Intentions However, easily the best of these remains Amy Heckerling’s CluelessEmma from the Regency period to a fairytale version of 1990s Beverly Hills. Foregoing modern fads and simply inventing her own—with the assumption anything she wrote in 1994 would be dated by ’95—Heckerling create a faux yet now authentically iconic language and fashion style via Cher (Alicia Silverstone), a charmed SoCal princess who is so well-meaning in her matchmaking mischief that she defies any attempts to detest her entitlement or vanity. You kind of are even low-key chill that the happy ending is she hooks up with her step brother (Paul Rudd). It’s a classic! And the Rest There are many, many more examples we could examine from this era. These can include the sublime like the Gillian Armstrong-directed Little Women of 1994 starring Winona Ryder, Claire Danes, and Kirsten Dunst; and they can include the wretched like the Demi Moore and Gary Oldman-led The Scarlet Letter (1995). There were more plays adapted, a la Arthur Miller’s The Crucible (again with Ryder and Day-Lewis!), and then those that just had some fun with playwrights, as seen in the over-celebrated Shakespeare in LoveBraveheart (1995). More than a few of these won Best Picture Oscars as well, including Braveheart, Shakespeare in Love, and James Cameron’s little 1997 movie you might have heard about elsewhere: Titanic. And yet, this type of film has by and large gone away. Once in a while one comes along that still works, such as Greta Gerwig’s own revisionist interpretation of Little Women. That beautiful film was a good-sized hit in 2019, but it did not exactly usher in a new era of literary adaptations. Now such projects, like everything else not considered four-quadrant intellectual property by studio bean counters, is mostly relegated to long-form stream series. Which in some cases is fine. Many would argue the best version of Pride & Prejudice was the BBC production… also from the ‘90s, mind. But whether it is original period piece films or adaptations, unless you’re Robert Eggers (who arguably isn’t making films for the same mainstream sensibility the likes of Gerwig or, for that matter, Coppola were), period piece storytelling and “great adaptations” have been abandoned to the small screen and full-on wish fulfillment anachronisms like Bridgerton. This seems due to studios increasingly eschewing anything that isn’t reliably based on a brand that middle-aged adults loved. But in that case… it might be worth reminding them that ‘90s kids are getting older and having children of their own. There may again be a market beyond the occasional Gerwig swing, or Eggers take on Dracula, for classic stories; a new audience being raised to want modern riffs inspired by tales that have endured for years and centuries. These stories are mostly in the public domain too. And recent original hits like Sinners suggests you don’t even need a classic story to connect with audiences. So perhaps once again, a play’s the thing in which they can catch the conscience of the… consumer? Or something like that.