Your kitchen feeling a bit drab? You dont have to put a sledgehammer through the wall to give your space a new look. Sometimes, its simply a matter of adding a fresh coat of paint, some statement tiles, et voil! But other times, all you need is one addition: backsplash tiles. Whether its a cheeky patterned inlay, an unexpected metallic backdrop, antique ceramic gems, or classic white subway tiles, the perfect kitchen backsplash can be the final touch that brings your design scheme together for the cooking space of your dreams.Tile is design eye candy, says Anna Lood with Clay Imports. It is such an effective way to bring texture, movement, and life into a space. When selecting the right tile for your kitchen, Lood recommends thinking outside the box while staying true to the space. Why not take it all the way up to the ceiling or create an unexpected statement wall? One-of-a-kind patterns, clever layouts, or playful shapes are easy ways to create an intriguing stop and stare moment.Wherever you fall on the chef spectrum (no judgment, HelloFreshers!), we've pulled 75 inspiring images from the pages of our archives. There's no doubt that your kitchen will, indeed, stop all your houseguests in their tracks and make them gawk.1Small But MightyDouglas FriedmanIn this vibrant 5,800-square-foot Bay Area retreat, ELLE DECOR A-List designer Ken Fulk devised an open-concept great room where the familyincluding teenage daughter Isadoraspends the most time together. A small area features Italian tiles that contrast well with the room's pink flourishesproof that small vignettes can pack a mighty punch. 2The Art of CookingGiulio GhirardiIf your cabinets make their own statement, consider tiles that complement them. In this Paris getaway, the custom green cabinetry is accentuated by a backsplash in tiles hand-painted by artist Matthieu Cosse. Advertisement - Continue Reading Below3Kitchen MuralsDEA / A. DAGLI ORTI//Getty ImagesTake a page from this mural-filled kitchen in Valenza, Spain. The kitchen, which dates back to the 18th century, shows scenes of daily life depicted on azulejos tiles. 4Spanish-Style TilesAdrian GautIn a new Spanish-style Houston house designed by Curtis & Windham architects, with interiors by Ashe Leandro, the kitchens diamond-patterned floor mixes reclaimed terra-cotta tiles from Chateau Domingue and acid-washed limestone tiles from ABC Stone. The kitchen's backsplash tiles are the cherry on top.Advertisement - Continue Reading Below5Neutral Culinary BackdropLaure JolietWe love a laquered shine. In the kitchen of this 155-year-old house in Massachusetts, painted in Atmospheric by Benjamin Moore, the kitchen tiles provide a much-needed neutral backdrop that is practically gleamingno matter how much spaghetti sauce is thrown at it. 6Hand-Painted TilesAdrian GautWhoever said a monochromatic moment is boring? In this Florida pied--terre, the kitchens backsplash and ceiling tiles are custom-painted by Matthieu Cosse. Ivory on ivory never looked so good.Advertisement - Continue Reading Below7Reusable TileHaris Kenjar The striking burnt orange tile backsplash of this Los Angeles home was a holdover from ELLE DECOR A-List design firm Nickey Kehoe's first renovation of the house. It was a color that liked being in the house, she laughs. Points for sustainability!8Brutalist BacksplashPatrick BillerThe cooking space of this lowkey Toronto home features a custom backsplash that nearly steals the show. The wall is ornamented in Brutalist-inspired tiles by local artist Catherine Carroll of Black Rock Tile Studio. A shelf, illuminated by vintage Charlotte Perriand sconces, showcases a bevy of vintage vessels. Who needs wall space for art?9Bold and BrightEric PiaseckiDesigner Ellie Cullman (with Cullman & Kravis) was not afraid to take some chances here, with this stunning hexagon backsplash by Studium, which provides a satisfying distinction from the pops of yellow throughout this New Jersey family kitchen. The hood range ties the color scheme together in a resulting fanfare of color and contrast. 10Terra-Cotta Badksplash TilesRichard PowersThe raked-edge countertop of this seaside guest retreat is White Macaubas quartzite, and the terra-cotta backsplash tiles are from Mosaic House. The island sink fittings are by Waterworks, and the vintage pendants are from Ollier.Advertisement - Continue Reading Below11Small and Sweet BlacksplashWilliam Jess LairdKitchen backsplashes do not have to turn into soaring statement walls to truly make a statement. This one, by Studio Muka, is perfectly contained and plays off the floors reclaimed terra-cotta, as well as the olive green walls that enclose it. The tiles have an almost mother-of-pearl sheen to themboth relaxing and refreshing to the eye.12Chevron BacksplashPieter EstersohnNo, chevron is not strictly a 2015 thing. This print stands the test of time and is used here by designer Anne-Marie Midy, in the form of talavera tilesto add a bit of playfulness to the rust-orange walls and pine cabinets. Imagine this being the first thing you see when stepping out of the bedroom for your morning coffee. Instant invigoration!Advertisement - Continue Reading Below13Color-Block BacksplashHelenio BarbettaIn the kitchen of artist Julie Polidoro, the backsplash is kept to a subtle and unimposing strip of tiles rimmed with marblesharply contrasting with the neon green walls. These are Sicilian tiles, to be exact: a great choice when it comes to infusing the space with some timeless geometric appeal. Sicily is callinganswer!14Dark and Dreamy BacksplashSimon UptonThis ceramic backsplash by Portuguese artist Bela Silva, in an Eric Allartdesigned apartment, would be a bit emo if it werent boosted by the painted pink walls above and pops of color in the form of the red kitchen chair, similarly red countertop, and that blue fish-vase hybrid (!). Look at how the tile material shines. Let it inspire your upcoming kitchen reno.Advertisement - Continue Reading Below15Hexagon BacksplashStephen Kent JohnsonThough you can barely make them out, the galley kitchen here is treated to a backsplash of gemstone green hexagonal tiles. Gone are the days when the only pop of color in a kitchen had to be relegated to the rug. Thinking outside the box for backsplashes (in terms of tile shape and hue) has never felt better.16Bespoke BacksplashJohn Daniel PowersDid you expect to witness designs of chile peppers and harissa tubes on a tiled kitchen backsplash? Neither did we, but this apartment in France proves that good design doesnt have to be so serious. The aforementioned harissa tubes actually bear the homeowners names in Arabicshowing that the possibilities for customization are endless!Advertisement - Continue Reading Below17Bold and BrightOfficine GulloOfficine Gullos design of this farmstead-turned-luxury hospitality space, Tenuta Carleone in Radda, Italy, is honing all the vibes of its bucolic setting. Patterned tiles create a stunning mosaic that is bordered by warm sunshine-yellow cabinetry with stainless steel appliances and polished chrome hardware. With an abundance of natural light shining through the arched windows, the kitchen is a sun-splashed utopia. 18Quartzite BacksplashTim LenzYoure going to see a lot of subway tile backsplashes in this roundup, primarily because they bear a classic shape, are easy to install, and bestow an understated kind of sophistication upon any kitchen space. The cooking hub in this Pappas Mirondesigned Greenwich Village apartment is made even more elevated through the addition of brown quartzite (versus the comparatively ubiquitous marble) countertops. Advertisement - Continue Reading Below19Chipped CharmJana Roach / Riad TileDesigner Jana Roach cant stop gushing about her four-inch Riad Snow zellige tile backsplashand we cant blame her when it looks this good. I adore zellige tile, she tells ELLE DECOR. It transcends trends and decor styles. It has the best texture, and the natural variation in color adds so much depth and character to my kitchen. If you look closely, no tiles are exactly the same, with their individual pits, cracks, and chipped edges. For Roach, that adds to its charm. It gives my space a one-of-a-kind, handmade feel that perfectly complements my preference for old furniture and natural materials. 20Streamlined StyleLindsey DrewesInterior designer Madison Lussier had her work cut out for her before she renovated the kitchen in this Santa Barbara, California, home. Originally there was a very heavy-feeling hood with molding that had carved grapevines in it, and the cream crackle subway tile thats in the rest of the kitchen was behind the range as well, Lussier explains. She replaced the hood with a much simpler look that matched the cabinetry and framed it all out in a more rustic wood. I really love the way it turned out, she adds. I think it complements and draws attention to the stunning LaCanche range so much more than the original design.Rachel SilvaAssociate Digital EditorRachel Silva is the associate digital editor at ELLE DECOR, where she covers all things design, architecture, and lifestyle. She also oversees the publications feature article coverage, and is, at any moment, knee-deep in an investigation on everything from the best spa gifts to the best faux florals on the internet right now. She has more than 16 years of experience in editorial, working as a photo assignment editor at Time and acting as the president of Women in Media in NYC. She went to Columbia Journalism School, and her work has been nominated for awards from ASME, the Society of Publication Designers, and World Press Photo.Stacia DatskovskaAssistant Digital EditorStacia Datskovska is the assistant digital editor at ELLE DECOR, where she covers news, trends, and ideas in the world of design. She also writes product reviews (like roundups of the top firepits or sheet sets)infusing them with authority and wit. As an e-commerce intern at Mashable, Stacia wrote data-driven reviews of everything from e-readers to stationary bikes to robot vacuums. Stacias culture and lifestyle bylines have appeared in outlets like USA Today, Boston Globe, Teen Vogue, Food & Wine, and Brooklyn Magazine.

As soon as our client saw the space, she knew this was to be her home, says Francis Nicdao, principal designer and chief creative officer of the luxury interior design firm Pembrooke & Ives , describing his clients historic 1920s townhouse. The rare double-wide building was, at the time, the site of the 47th Annual Kips Bay Decorator Show House, located on the Upper East Side of New York City. Nicdaos clients attended the legendary design event and immediately bought the entire building, putting a yearlong search for the perfect home to bed and starting up a gut renovation just as the Covid-19 pandemic began.Nicdao worked closely with Stephanie Sarkies-Schabot, the Pembrooke & Ivess managing director of decorating, to create a space where their clients could display their vast, museum-quality collection of art and antiques that didnt feel stuffy or untouchable. It needed to be a family home but with public spaces glamorous enough for entertaining, Sarkies-Schabot says. While she describes the experience as quite terrifying, thanks to the pandemic of it all, the end result is contemporary and clean with notes of traditional detailing that respect the buildings provenance and keeps its character intact.FAST FACTSDESIGNER: Francis Nicdao and Stephanie Sarkies-Schabot of Pembrooke & IvesLOCATION: New York CityTHE SPACE: A 1920s townhouse that served as the 47th Kips Bay Decorators Show HouseThe home is undoubtedly elegant but doesnt take itself too seriously.Related StoriesENTRYWAYCheckerboard marble flooring makes quite the first impression. Genevieve GarruppoTable: Michael Coffey from Maison Gerard. Stools: Haas Brothers.Though the clients had lived in apartments for many years, the transition to living vertically was something their family had to get used to. The spectacular spiral staircase connects five of the six levels of the home to create a dramatic focal point on each floor, Nicdao says. It was important to think about room adjacencies and the flow of spaces to ensure it was comfortable and suitable for this new way of living. LIVING ROOMGold accents add a glamorous edge to the soft color palette.Genevieve GarruppoLight fixture: Achille Salvagni Atelier. Couch: custom. Stools: Haas Brothers. Window treatment: custom, Holland & Sherry. Side table: Holly Hunt. Coffee table: Vincenzo de Cotiis from Carwan Gallery. Carpet: Beauvais Carpets. Since the home is twice as wide as a typical Upper East Side townhouse, the designers wanted this space to feel grand and impactful. So they leaned into its extra-large size, filling it with a beautiful collection of collectible design and art, Nicdao says.BREAKFAST & FAMILY ROOMAlso known as the hub of the home. Genevieve GarruppoCouch: custom. Coffee table: The Bright Group. Accent chairs: Richomme. A custom back-to-back sofa divides the space into dining and lounge areas.Genevieve GarruppoLight fixture: Salibello. Rug: Marc Phillip. Dining chairs: Kimberly Denman.American painter Ralph Goingss Toms Diner watches over the combined family and breakfast rooma fitting artwork for a place where meals are shared. This space also opens into the kitchen and features a rich layering of texture and hues of blue for a functional yet luxurious space, Sarkies-Schabot says.KITCHENThis highly functional space came with a great layout.Genevieve GarruppoLight fixture: John Salibello. Backsplash tile: Ann Sacks. Stools: Kimberly Denman.It was important that the kitchen be very easy to clean and maintain since it is on the entry floor of the home and likely one of the first spaces you will encounter, Nicdao says. They chose easily cleanable surfaces and designated ample counter space for prep work and dining. The blue island and barstools tie this space together with the adjacent breakfast room to create a cohesive experience, he adds. In terms of layout, the kitchen was the room with the least amount of intervention from the team.WINE CELLAR & WET BARThis wet bar is every hosts dream. Genevieve GarruppoGenevieve GarruppoJust because a room is on a basement level, it doesnt have to be drab! Sarkies-Schabot says of the wine cellar. The team used specialty lighting to illuminate this custom wine display.The wet bar is in the dining room on the first level, which is designed to turn into a full-floor entertaining space, Nicdao adds. With blue high-gloss paint and a mirrored backsplash, this custom built-in elevates the dining area. PRIMARY SUITEPink details add a feminine touch. Genevieve GarruppoPendant lights: custom, Erwan Boulloud. Bed frame: custom. Bedside table: Rune. Carpet: Stark Carpet.One of seven bedrooms in this double-wide townhouse, the primary suite is by far the dreamiest of them all. The layout of this bedroom is unique in that the bedroom connects to the walk-in closet and bathroom through a corridor of windows along the back facade, Sarkies-Schabot says. The natural light enhances the rooms dream-like glow.GUEST BEDROOMThe neutral color palette creates a relaxing retreat. Genevieve GarruppoLight fixture: Chameleon Lighting. Chair and ottoman: Caste. Lamp: Karl Kemp. Carpet: Holland & Sherry. This guest bedroom features plush carpeting, embroidered drapery, and a custom upholstered headboard against the backdrop of a high-gloss wall finish, Nicdao says. The matching chair and ottoman from Caste help make the room feel like a luxury hotel suite.BATHROOMA stunning chandelier steals the show. Genevieve GarruppoLight fixture: Mathieu Lustrerie. Sconces: Achille Salvagni.Sarkies-Schabot explains that they love to integrate decorative lighting in every project, and this one was no different, especially in the primary bathroom. In this home, the decorative lighting is the focal point of many of the rooms and establishes the personality of each space. These fixtures are not just about the quality of light but also about the artistic presence of the piece, she adds.Along with the light fixtures, this primary suite uses symmetry and stone detailing to make the space feel luxurious and modern. BACKYARD PATIOA place to unwind and escape the city noise. Genevieve GarruppoMural: Annie Morris. While the team had the help of contracting firm All City Remodeling for the interior, they looked to landscape designer Luciano Guibbilei for the backyard. Nicdao describes the patio area as a zen-like enclave in the bustling city, made up of approximately 1,500 square feet of garden and decorated with a mural by artist Annie Morris. About the DesignerFrancis Nicdao is the principal and chief creative officer of New Yorkbased luxury design firm Pembrooke & Ives. Raised in the Philippines, Nicdao was surrounded by a community known for its production of handcrafted furniture and artisanal goods, which helped form his creative eye and his passion for design. Having been with the firm for over a decade, Nicdao continues to create high-end residences and is credited as the mastermind behind many of its most extraordinary projects. SHOP THE SPACE E. Braun & Co. Lux Whipstitch Throw$2,750 at ebraunnewyork.comCole & Sons Cocktails Wallpaper358 at cole-and-son.comSchweitzer Linen Arezzo Sheet Set$740 at schweitzerlinen.comFollow House Beautiful on Instagram and TikTok.

Apple Watch Series 10 was introduced last year with a refreshed design. But when it comes to health sensors, Series 10 has pretty much the same capabilities as Series 9. Interestingly, a leaked prototype of Series 10 has just revealed that Apple may have had bigger plans for last years Apple Watch.Apple Watch Series 10 prototype hints at new health sensorsThe Apple leaker and collector known as StellaFudge has shared images of an intriguing prototype of the Apple Watch Series 10. Thats because this particular prototype has a very unique health sensor arrangement that differs not only from the sensors included in the final version of the Series 10, but from any other Apple Watch ever released.According to the leaker, the heart rate and blood oxygen level sensors in this prototype are much smaller than in the sensor that Apple currently uses. But thats not all, as the back of the leaked Apple Watch Series 10 prototype also includes a never-before-seen extra light ring between the ECG sensor and the heart rate sensors.According to rumors, Apple has been working on blood pressure and blood glucose sensors for the Apple Watch. The company would have experimented with these new sensors during the prototyping phase of the Series 10, but ended up delaying them to focus on the new design. The leaker believes that the prototype was used for internal testing with the new health sensors.Unfortunately, although the prototype is fully functional, it runs an internal build of watchOS 11.1 without the stock apps installed (because they can only be downloaded through Apples internal network). For this reason, theres no way to explore whether the health apps on this Apple Watch Series 10 prototype have any new unreleased features.Another interesting detail is that the internal build installed on this prototype dates back to October 2024, which suggests that Apple is still running experiments with these new health sensors. Maybe well finally see them in action on the next generation Apple Watch.Gadgets I recommend:Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

iOS 18.4 is here, bringing with it a ton of new features. One of my favorites? A new Apple Music capability that expands the services reach beyond the Music app, pushing further into Control Center and more.Ambient Music controls expand Apple Musics reach in iOS 18.4After you install iOS 18.4, if youre like me youll probably pop into some of your favorite apps to see if anythings changed.Doing this with the Music app will reveal no discernible new features. But thats because the latest Apple Music feature isnt found directly inside the app.Instead, Apple has done something unique and expanded Apple Musics functionality into a new set of Ambient Music controls in iOS 18.4. Essentially, the update adds special new ways to trigger Apple Music mood playlists from outside the Music app.iOS 18.4 supports four such moods, though I wouldnt be surprised if more arrive in future updates.SleepChillProductivityWellbeingEach control has been assigned to play a specific Apple Music playlist. For example, by default the Productivity control plays BEATstrumentals, but you can also select one of three other curated playlists, or set it to trigger any playlist of your choice.You can assign these new music controls to any of the following three places:Control Centeryour Lock Screenand the iPhones Action buttonTo update a controls playlist setting, be sure youre in editing mode then tap the control and youll see customization options.Apple Music in iOS 18.4: wrap-upOpening the Music app will continue being the main way most of us interact with Apple Music, but I love what Apples doing with iOS 18.4s new Ambient Music controls. The ability to assign a mood playlist button to your iPhones Lock Screen, Action button, or Control Center removes friction from the music playback experience. It also helps reduce my own analysis paralysis when opening the Music app and confronting far too many options to choose from. Now I can have a simple toggle fit for these select occasions.What do you think of the ambient music options Apple added to iOS 18.4? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Jared Isaacman, the billionaire fighter jet pilot-turned-SpaceX astronaut, has shared a photo of himself during his unusual "commute into DC" which involved a Cessna CJ4 private jet.The entrepreneur, who is estimated to be worth $1.9 billion, was tapped late last year by president Donald Trump to lead NASA, and he's chosen to head into the nation's capital to "meet with Senators this week"in a style that feels like a perfect illustration of the billionaires now running the government.That's likely in anticipation of being sworn in, a decision that has seemingly been delayed by several months now. In his absence, NASA's acting administrator Janet Petro has been cracking the whip, overseeing mass layoffs and a major clampdown on personal freedoms among employees, including the purging of any paraphernalia related to the LBGTQ movement.But as Ars Technica reported last week, momentum appears to be building for Isaacman to take over. That's despite senator Ted Cruz (R-TX) who chairs the Senate Committee on Commerce, Science, and Transportation, and is expected to reside over swearing-in procedures voicing some concerns.First and foremost, given Isaacman's extremely close proximity to SpaceX CEO and unelected White House hatchet man Elon Musk, concerns over NASA ditching its plans to return to the lunar surface in favor of visiting Mars first could lead to tensions during Isaacman's hearing.Isaacman has traveled to space twice during two all-private missions involving SpaceX's Crew Dragon capsules. This past August, he became the first-ever civilian to embark on a spacewalk.That kind of close association with Musk could end up being a major hindrance or a carte blanche. Musk has gained a tremendous amount of influence over the federal government's budget allocations through his so-called Department of Government Efficiency, including at NASA.In fact, recent reporting suggests that he andhis space firm are looking to assume control over much of what's left of the space agency.Isaacman himself has largely stayed out of the limelight and his own stance on critical matters, perhaps most notably NASA's plans to return to the Moon, remains unclear at best.His relationship with SpaceX, however, could prove a sticking point.In a March 12 letter to NASA's chief legal officer Iris Lan, he argued that any possible conflicts of interest wouldn't be an issue."In the event that an actual or potential conflict of interest arises during my appointment, I will consult with an agency ethics official and take the measures necessary to resolve the conflict, such as recusal from the particular matter or divestiture of an asset," he wrote.Whether that will be enough to appease Congress remains to be seen.However, as Ars reports, the space travel community appears to have his back. A group of more than two dozen former astronauts sent Cruz a letter in support of Isaacman, arguing that he's "uniquely qualified to lead NASA at the critical juncture."How all of this will play out is anybody's guess. Morale at the space agency is at historically low levels given its plundering by the Trump administration. Workers were given far less notice of their impending firing than contractually agreed upon and were even denied time-off awards.That kind of callous treatment had many employees furious."Everybodys lost confidence," one employee who remains at the agency told CNN. "What was the urgency? It just seems cruel."In short, it'd be an understatement to say that Isaacman has a lot of fires to put out. Questions surrounding his close relationship with SpaceX are bound to come up especially if NASA does decide to nix its Moon program to fulfill Musk's personal wish to send astronauts to Mars.According to Ars senior reporter Eric Berger, chances are we'll hear more about Isaacman's swearing-in soon."One-on-one meetings with US senators are a precursor to a committee hearing for Isaacman to become NASA administrator," he tweeted in response to Isaacman's latest post. "The timeline is not firm, but such a hearing could come in late April, with confirmation in May."More on Isaacman: Incoming NASA Administrator Brags That He Has No Idea What's Going OnShare This Article

We've never seen a rocket explode with this kind of view before.Arctic BlastA rocket by German startup Isar Aerospace tore into the sky over Norway's Arctic Andoeya Spaceport, a European launch base for small satellites, over the weekend only to plummet back down to the ground, exploding in a dramatic fireball.Fortunately, while the spaceport's "crisis management" was triggered, nobody was hurt.As Reuters reports, the rocket, dubbed Spectrum, was meant to kick off Europe's efforts to keep up with steep international competition when it comes to launching satellites into orbit. The company says it's the first rocket designed for orbital flight that has ever been launched from continental Europe, excluding Russia.Elon Musk's SpaceX, in particular, has made major headwinds in establishing a massive constellation of Starlink satellites."Europe urgently needs to ensure its sovereignty in space," said Marie-Christine von Hahn, managing director of Germany's BDLI aerospace industries association, in a statement, as quoted by Reuters. "Elon Musk's Starlink is not without alternatives nor should it be."Launch, Rinse, RepeatWhile the launch may have resulted in an epic fireball in glorious footage of a rocket exploding in front of gorgeous, snow-covered mountains Isar Aerospace claims it was an important step in the right direction."With this test flight, we were able to successfully gather valuable data and experience for future missions," the company tweeted. "Thanks to strict safety procedures from both Isar Aerospace and Andya Spaceport, all personnel remained safe at all times.""Isar Aerospace met its set goals: After ignition of its first stage, Spectrum successfully lifted off," the company wrote in a statement, "for its first test flight lasting approximately 30 seconds. This allowed the company to gather a substantial amount of flight data and experience to apply on future missions."It's a particularly noteworthy development, given Europe's broader goals of reducing its dependence on the United States, particularly when it comes to security."We will be able to serve customers from around the world to bring their satellites into space and to help Europe solve a major blind spot in its security architecture: access to space," said Isar Aerospace CEO and cofounder Daniel Metzler in a statement."Launch, learn, repeat," the company wrote, echoing SpaceX's iterative design methodology.Share This Article

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March 31, 20253 min readAs Measles Continues to Rise, CDC Muffles Vaccine MessagingBy burying an assessment with updates and recommendations about the U.S.s current measles outbreaks, the CDC has signaled an alarming shift in its public messagingBy Jen Schwartz edited by Jeanna BrynerA health worker prepares a dose of the measles vaccine at a health center in Lubbock, Texas, on February 27, 2025. Ronaldo Schemidt/AFP via Getty ImagesAs measles outbreaks have continued to spread in 19 U.S. states, leaders at the Centers for Disease Control and Prevention have buried a new assessment by their own experts that found there is a high risk of catching measles in areas where vaccination rates are low, according to an article published by ProPublica on March 28. The assessment had also called for a messaging strategy to encourage vaccination against the potentially deadly disease. But that plan was aborted, signaling a shift in how the agency may be responding to pressure from vaccine critic Robert F. Kennedy, Jr., who is now secretary of health and human services.Why It MattersMeasles, caused by a highly contagious and dangerous virus, is very effectively prevented by the measles-mumps-rubella (MMR) vaccine. But rates of vaccination in the U.S. have been declining in recent years. Historically, the CDCs messaging strategy for encouraging vaccination emphasized the importance of protecting both oneself and the community at large, especially vulnerable people who cannot yet get vaccinated such as young babies. Whats alarming about the CDCs recent inaction is not just its decision to bury the news, health experts say, but also the agencys justification for doing so: in a statement to ProPublica, a CDC spokesperson wrote, The decision to vaccinate is a personal one, a message that does not reflect long-standing scientific consensus but rather echoes the sentiment of vaccine critics such as Kennedy.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Why Vaccine Skepticism Remains a Big ProblemVaccines, especially the MMR vaccine, have been a target of rampant misinformation in recent years. A single fraudulent study had claimed a connection between the MMR vaccine and autism, but that link was debunked years ago. Many other studies have searched for a connection and failed to find one. But lack of trust in vaccine safety remains a big public health issue: A recent survey conducted by the University of Pennsylvania found that the percentage of people who believed that already-approved vaccines were unsafe jumped from 9 percent all the way up to 16 percent between 2021 and 2023. Measles was declared eliminated from the U.S. in 2000, which means it does not circulate on its own. But outbreaks are becoming more common. The total number of people who have tested positive for measles so far this year is already higher than any full year since 2019.What This means for the CDC and Public Health MessagingPublic health officials learned a lot from the COVID pandemic. Chief among those lessons was that frequent and transparent communication is key to establishing and maintaining trust with the public, say public health educators. Withholding essential updates and best practices undermines those goals. It can also prevent data and guidance from reaching local public health services in a timely manner.What You Can Do to Protect YourselfIf youre an adult who was vaccinated against MMR as a child, you can check to see if youre still protected with a simple blood test. If you were born between 1957 and 1975, you likely only got one dose of the vaccine instead of the standard two doses that are given today. The second dose boosts the efficacy of the vaccines protection against measles from 93 percent to 97 percent. If you had only received one dose and live in an area where an outbreak is occurring or work in certain environments such as health care facilities, you might want to talk to your health care provider about your risk and consider an additional dose.