#starterpacknoAI is taking over Instagram.

If future Mars colonizers want to survive without pressure suits, they’ll need to generate a denser atmosphere. One way to achieve this could be to bombard the Red Planet with water-rich asteroids.

I’ve got a better way to scroll on Windows — especially on large monitors. This instantly boosted my productivity and fixed a major annoyance I had with Windows 11. And you can try it yourself in just a few seconds. This isn’t just a typical tech article about Windows. This is one that offers a better way to use Windows. It’s not an existing tool that you will find elsewhere, in other words — it’s a new way to use the Windows desktop you can install right now, written just for this column. I’ll be honest: I made this script for me, first and foremost. I’ll be using this script for years to come. But I think it’s amazing, and I hope you’ll get use out of it, too. Want more Windows PC tweaks? Check out my free Windows Intelligence newsletter. I’ll send you free in-depth Windows Field Guides (a $10 value) as a special welcome bonus! Why scrolling on Windows 11 is so annoying Here’s the issue: Windows 11’s scrolling system is pretty bad. Microsoft shrunk the scroll bars from past Windows versions. The larger your monitor, the more annoying those tiny scroll bars are. If you move your mouse cursor to the right edge of the screen, you’re grabbing the window border — not the tiny scroll bar. You have to carefully position your mouse cursor over those little scroll bars. And sure, you could simply spin the wheel on your mouse instead, but that’s too slow for scrolling longer distances. You could middle-click and move the mouse, too, but that feels awkward. Or you could aim at those scroll bars and wonder why the targets are so small. While thinking over how annoying this all is, I realized the way the scroll wheel should work. And so I built a script. Meet ‘Grab to Scroll,’ a transformative AutoHotkey script The result is an incredibly simple script for AutoHotkey, a free Windows automation framework. It’s called Grab to Scroll. You can download it here. You’ll just need to install the core AutoHotkey 2.0 program first; you then double-click the script to run it. That’s all. Here’s how it works: Position your mouse cursor anywhere over a window — Chrome, Slack, Excel, or any open program. Click and hold the middle mouse button. (That’s usually the mouse wheel itself.) Move the mouse up, down, left, or right — not the scroll wheel, but the mouse itself. The script translates your mouse movements into quick, precise scrolling. Release the middle mouse button when you’re done. That’s a lot of words to describe something so simple that it immediately feels like how mice should work in Windows in the first place. srcset="https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?quality=50&strip=all 800w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=300%2C210&quality=50&strip=all 300w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=768%2C538&quality=50&strip=all 768w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=240%2C168&quality=50&strip=all 240w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=120%2C84&quality=50&strip=all 120w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=686%2C480&quality=50&strip=all 686w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=514%2C360&quality=50&strip=all 514w, https://b2b-contenthub.com/wp-content/uploads/2025/04/Grab-to-Scroll-animation.webp?resize=357%2C250&quality=50&strip=all 357w" width="800" height="560" sizes="(max-width: 800px) 100vw, 800px">Here’s how Grab to Scroll looks in action — but it’s a lot smoother, of course.Chris Hoffman, IDG Because of how this works, the script takes over your middle-mouse button. That means middle-clicking won’t work in the usual way while it’s running. I’ve built in a bypass: When you hold down the Ctrl key and middle-click, the script will send a normal middle-click action. That way, you can hold Ctrl and middle-click to close browser tabs, for example. Want to stop using it altogether? Just locate the green AutoHotkey icon in your system tray, right-click it, and select “Exit.” srcset="https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?quality=50&strip=all 800w, https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?resize=300%2C127&quality=50&strip=all 300w, https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?resize=768%2C325&quality=50&strip=all 768w, https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?resize=150%2C64&quality=50&strip=all 150w, https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?resize=640%2C271&quality=50&strip=all 640w, https://b2b-contenthub.com/wp-content/uploads/2025/04/AutoHotkey-in-system-tray.png?resize=444%2C188&quality=50&strip=all 444w" width="800" height="339" sizes="(max-width: 800px) 100vw, 800px">To stop running the script, close AutoHotkey from your system tray.Chris Hoffman, IDG I’ve built in a few preferences you can fine tune, if you like — just in case the scrolling feels too fast or slow with your particular PC and mouse. It’s pretty self-explanatory: You just need to change the numbers on a few lines and save the script file. It includes comments that explain how to tweak it. You can use Notepad, Notepad++, or your text editor of choice to change its settings. (Then, be sure to right-click the green AutoHotkey icon in your system tray and select “Reload Script.) The joy of ‘vibe-coding’ I could have written this myself if I put serious time into it. But I didn’t. I used generative AI (genAI). The reality is that I’m a writer, not a programmer. I wrote every single word in this article myself. But I didn’t write the script by hand. Given some time, I probably could have taught myself how to put this script together. But I didn’t have to do that. Instead, I “vibe-coded” this Grab to Scroll script. That’s a new term for describing a problem you have and a solution you want and having an genAI tool put together the code for you. It wasn’t a one-shot solution: The tool got it wrong at first, and there was some back and forth.  The critical insight was knowing how I wanted scrolling on Windows to work. That was all me, not genAI. I came up with a vision — one so convenient that it seems obvious to me in retrospect. But with genAI handling the grunt work, I was able to quickly throw together a script that works so shockingly well I’m writing it up for Computerworld the same day. The entire process — from “Windows 11’s scrolling sure is annoying on a big monitor, how can I fix this?” to a working script that transforms scrolling everywhere in Windows and implements a vision that came from my own brain — took less than an hour. And now I’m sharing it with you. The cool thing isn’t just this script. It’s that you can also now tweak it to work in whatever way you want. You can take the script I created to a chatbot like ChatGPT, copy-paste it in, and ask for your own custom changes. You can follow this same sort of process to develop another script that makes Windows work the way you want it to, even if you’re not a programmer. To me, “vibe-coding” is a bit of a stretch at the moment — especially if you don’t have prior programming experience. But “vibe-scripting” — throwing together lightweight problem-solving solutions like this? That’s well within reach. At my previous home, How-To Geek, we used to share AutoHotkey scripts — simple little things that disabled the Caps Lock key, for example. Now you can build that type of thing — whatever you like — with plain English. No digging through documentation necessary! In short, if you’re annoyed about something in Windows, you might be able to fix it yourself with a similar process. AI’s brain-augmenting abilities This is two articles in one, but they’re the same article. Grab to Scroll is an awesome script that I will be using for years to come. And it’s one I hope other people will love, too. I hope people copy it and this type of thing spreads far and wide. But, again, I used genAI to make it all happen. That matters because it shows what’s possible when you think about genAI the right way. You can use these tools as an accelerator for your brain. You can test an idea in seconds when it normally would have taken hours of research to find out just how to write the script. Sure, you can use AI to shut off your brain and avoid thinking entirely, for better or worse. But you can also use it to accelerate your brain — to be more creative, to get more done, to test and explore more things. Grab to Scroll is just one example of what’s now within your reach. The way genAI tools are advertised is often boring — another email summarizer, another customer service chatbot that isn’t particularly helpful, and so on. But you can use the tools to do so much more. To get started, revisit our previous discussion around the secret to using generative AI effectively. But also, I hope you enjoy Grab to Scroll. Scrolling now feels so much better on my big monitor! And of course it does: I custom-designed the ideal solution that works specifically for me. There’s more where this came from! Sign up for my free Windows Intelligence newsletter, and I’ll send you three new things to try each Friday. Plus, you’ll get free copies of Paul Thurrott’s Windows Field Guides as a welcome gift.

MIT Technology Review Explains: Let our writers untangle the complex, messy world of technology to help you understand what’s coming next. You can read more from the series here. When OpenAI cofounder Andrej Karpathy excitedly took to X back in February to post about his new hobby, he probably had no idea he was about to coin a phrase that encapsulated an entire movement steadily gaining momentum across the world. “There’s a new kind of coding I call ‘vibe coding’, where you fully give in to the vibes, embrace exponentials, and forget that the code even exists,” he said. “I’m building a project or webapp, but it’s not really coding—I just see stuff, say stuff, run stuff, and copy paste stuff, and it mostly works.”  If this all sounds very different from poring over lines of code, that’s because Karpathy was talking about a particular style of coding with AI assistance. His words struck a chord among software developers and enthusiastic amateurs alike. In the months since, his post has sparked think pieces and impassioned debates across the internet. But what exactly is vibe coding? Who does it benefit, and what’s its likely future? So, what is it? To truly understand vibe coding, it’s important to note that while the term may be new, the coding technology behind it isn’t. For the past few years, general-purpose chatbots like Anthropic’s Claude, OpenAI’s ChatGPT, and Google DeepMind’s Gemini have been getting better at writing code to build software, including games, websites, and apps. But it’s the recent advent of specially created AI coding assistants, including Cursor’s Chat (previously known as Composer) and GitHub Copilot, that really ushered in vibe coding. These assistants can make real-time predictions about what you’re trying to do and offer intuitive suggestions to make it easier than ever to create software, even if you’ve never written code before. “Over the past three or four years, these AI autocomplete tools have become better and better—they started off completing single lines of code and can now rewrite an entire file for you, or create new components,” says Barron Webster, a software designer at the interface company Sandbar. “The remit of what you can take your hands off the wheel and let the machine do is continually growing over time.”   … and what doesn’t count as vibe coding? But not all AI-assisted coding is vibe coding. To truly vibe-code, you have to be prepared to let the AI fully take control and refrain from checking and directly tweaking the code it generates as you go along—surrendering to the vibes. In Karpathy’s longer post he explained that when he’s vibe coding, he breezily accepts all suggestions that Cursor’s tool gives him and puts his trust in its ability to fix its own mistakes. “When I get error messages I just copy paste them in with no comment, usually that fixes it,” he wrote. “Sometimes the LLMs can’t fix a bug so I just work around it or ask for random changes until it goes away.” Essentially, vibe coding is interacting with a code base through prompts, so that the engineer’s role is simply to converse with the tool and examine its outcome, explains Sergey Tselovalnikov, a software engineer at the design platform Canva who regularly uses AI assistive tools. “Andrej is a bit of an influencer, and he defined that term very intentionally,” he says. “He just posted a joke of sorts, but because he highlighted what was going on in the industry more or less correctly, it just took off.” Is vibe coding right for my project? The people most likely to benefit from vibe coding fall into two camps, says Tobin South, an AI security researcher at the MIT Media Lab. One is people like Karpathy, who already have a good grasp of coding and know how to fix any errors if anything goes seriously wrong if they’re using it to build anything important; the other is absolute amateurs with little to no coding experience. “I’d define vibe coding as having a vision that you can’t execute, but AI can,” he says. The major appeal of vibe coding lies in how easy and accessible it is. The AI assistive tools make it much quicker to produce code and to whip up small projects like a prototype website, game, or web app than it would be for a human. But while this hands-off approach may make sense when it comes to creating these kinds of low-stakes, simple digital products, it’s far riskier in bigger, more complex systems where the stakes are much higher. Because AI coding tools are powered by LLMs, the code they generate is just as likely to contain errors as the answers LLM-powered chatbots spit out. That’s a big problem if what you’re trying to code requires access to large databases of information, security measures to protect that data, large numbers of users, or data inputted from users, says Tselovalnikov. “Vibe coding can make a lot of errors and problems, but in the environment of a tiny game or a small app that doesn’t store any data, it’s a lot less relevant,” he says. “I’d personally be a lot more careful with larger projects, because if you don’t know if there are any security vulnerabilities and you didn’t test the code yourself, that’s very dangerous.” This is particularly applicable to non-coders. Leo, a user on X and a champion of vibe coding, found this out the hard way when he posted about having built a SaaS application (software that runs over the internet, instead of being downloaded to a user’s device) solely using Cursor last month. The post immediately caught the attention of mischievous web users, who instantly started poking holes in his service’s security. “Guys, I’m under attack,” he posted two days later. “I’m not technical, so this is taking me longer than usual to figure out. For now, I will stop sharing what I do publicly on X. There are just some weird ppl out there.” Ultimately, while vibe coding can help make a vague idea for a website or a game into a reality, it can’t make it reliable or secure. But there are already plenty of existing tools to do this, helping you with everything from creating databases to adding authentication measures. So while you can’t vibe-code real, valuable, secure, robust apps into existence, it can be a useful place to start so long as you’re careful, says South.  He believes that AI-assisted coding assistants are going to keep becoming more capable and that web hosting companies will keep integrating AI into their tools to make them easier to use, meaning the barriers to creating software will keep falling. “It takes the cost of producing software and dramatically reduces it to an exponential degree,” he says. “The world will have to adapt to this new reality. It isn’t going anywhere.”

Apple has clinched the top spot in global smartphone shipments for the first quarter of 2025, riding strong demand for the iPhone 16e and expanded presence in emerging markets.iPhone 16eAccording to a new report from Counterpoint Research, Apple captured 19% of the global smartphone market in Q1 2025, edging past Samsung's 18% share despite flat or declining sales in the U.S., Europe, and China.The company saw double-digit growth in Japan, India, Southeast Asia, and the Middle East & Africa — regions it's historically treated as secondary, but which have grown increasingly important to its bottom line. Continue Reading on AppleInsider | Discuss on our Forums

Say what you will about Bungie, Destiny 2, the studio’s ups and downs through the years, and whatnot, but Marathon saw various impressions over the weekend. Based on its classic sci-fi FPS trilogy, the predecessor to Halo, this marked the first gameplay reveal. However, the team went further, announcing that Marathon would launch on September 23rd for Xbox Series X/S, PS5, and PC. The brilliance of the cinematic short, written and directed by Albert Mielgo, earned universal praise. The mood around the gameplay is a different story altogether. Some praised the art direction; others found the assets flat and the smattering of colors unusual. Content creators lauded the gunplay and responsiveness, and considering the studio’s pedigree, you can at least be assured that pulling the trigger in Marathon will feel good. However, others noted the lack of narrative, with Bungie itself confessing (at least per Skill Up) that there isn’t much story right now and that it would evolve with time. Character progression is tied to completing missions for factions and slightly improving your character’s actions. They don’t seem particularly at odds – forget their relative aim, you don’t even really interact with them, much less other players outside of matches. Granted, all of these impressions are based on an alpha build, and there’s still plenty that Bungie could add or change in time for launch, which leads to another stickler – the price. Marathon isn’t a free-to-play title, but it’s also not full-priced (whether that means $60 or $70 is unknown). Its retail price is unknown, with more details coming this Summer, but the monetization is set, with a Battle Pass and seasonal model in place. As director Joe Ziegler explained in the Friends Per Second Podcast regarding the decision not to go free-to-play, “Everyone’s got their own definition of the right price.” However, that’s doubly so when it comes to value. Some people may enjoy Marathon at launch even though it will only have six playable characters and three maps, with a fourth arriving after, which is valid. It’s just as valid for fans and newcomers alike to look upon the current work and mildly despair for lack of content or game-changing features, much less anything that really sets it apart from the crowd outside of its visual style. As someone who poured over a thousand hours, maybe more, into Destiny 1, and hundreds of hours into Destiny 2, Marathon isn’t necessarily meant for me, and Bungie acknowledges that. It advises against jumping in if you’re looking for a PvE-only experience since you eventually have to fight other players. There are some PvE elements since you can battle hostile NPCs and complete random field objectives, but it’s a far cry from the current structure in Destiny 2. I’m not necessarily complaining because, despite all the doom and gloom post-The Final Shape, it’s still getting content updates and “expansions,” even if raids and long cinematic campaigns may be a thing of the past. That’s not the biggest issue, though. Neither is the fact that PvP is much more grounded than the power fantasy in the Crucible or the lack of an underlying hook that really sets Marathon apart in today’s extraction shooter market. Or the fact that this has been in the works for over four years with more than 300 developers involved, among rumors of troubled development. It’s that Bungie is shipping what’s seemingly the framework of a title, however nice it feels to play, and asking fans to foot the bill. No early access tag to tie it down and ensure some systemic level of obligation either (for whatever that’s worth in this day and age). It sounds harsh but that’s pretty much what described the Year 1, Destiny 1 experience. Lackluster story, satisfying gameplay saddled with repetitive mission design and objectives, a laissez-faire faction system, and relatively simple character progression. Bungie can talk as much as it likes about building the game alongside players, taking feedback and whatnot, but charging them to essentially serve as testers is a little iffy. And while Ziegler and his team are pretty upfront about what you should expect from Marathon at launch, plenty remains nebulous. The idea behind the seasonal model is that “every season should be a moment to go on adventures, commemorate them, and then, some of those commemorative elements you can use as expressive elements for yourself in the future, whether they be skins or titles or things like that as a new season starts – a new opportunity to go on a new adventure,” as told to GameSpot. The onus is on the team to “make sure every adventure that every season offers is in and of itself different and feels different to create those new stories.” Let’s not get into the seasonal wipes where players’ inventories are reset to zero to ensure a clean slate. Marathon could very well end up as one of Bungie’s biggest risks – not because of some major revolutionary feature that will forever change the genre (which it could very much do with). Instead, as a Destiny player from the outside looking in, it seems like yet another project that the studio wants you to stick with, through thick and thin, before it really becomes something. Anything. If the first season doesn’t land, maybe you’re encouraged to stick around and see where things end up. Perhaps you’ll like certain elements, and they could improve with enough feedback. For all the backlash and outright hatred Bungie gets, it has shown a willingness to respond to player complaints, even if that can sometimes take months or years. While there are plenty of negative reactions to Marathon for being an extraction shooter and yet another live-service title, which has been confirmed for a while, there’s also a significant section who are more confused than anything. Imagine newcomers watching that sleek cinematic and then watching the gameplay to see this basic-bones extraction shooter with a few intriguing mechanics (like not being able to immediately transfer items from other players’ death boxes, instead waiting for them to “decrypt”). After a decade on the Bungie-certified rollercoaster across two titles and multiple expansions with dramatic upswings and mind-boggling dips, I’m unsure if I want to go again. However, that practice offers some kind of excitement for some long-term fans and new players – that they could indulge in something that feels good to play right now and will fundamentally improve with time. And credit where it’s due, Bungie does have a habit of pulling out the stops and surprising people, even when it’s seemingly on the back foot. For the foreseeable future, I’m keen to take a “wait and watch” approach with Marathon. Forget its immediate competitors, who already have years of support and content to go with unique gameplay loops – it’s also competing against other major releases for your time and money. Whether its newness will be enough to carry the signature Bungie gunplay further into the future remains to be seen. Note: The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, GamingBolt as an organization.

html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" Epic Games has updated Twinmotion, its Unreal-Engine-based real-time visualisation software.Key changes in Twinmotion 2025.1.1 include a new 3D grass material and support for DLSS 4. A real-time tool for 3D visualization and virtual production Originally created by visualization studio KA-RA and acquired by Epic Games in 2019, Twinmotion is a real-time visualization tool for architectural, automotive and product design.It imports hero models in a range of 3D file formats, or via live links to CAD software, with users able to dress the scenes using a library of stock assets. Atmospheric properties – including clouds, rain and snow, and ambient lighting based on geographical location and time of day – can be adjusted via slider-based controls. The software is now free to indie artists and studios with revenue under $1 million/year, following Epic Games’ recent changes to the pricing of its products. Epic Games is also now increasingly pitching the software at the entertainment marked, as an ‘on-ramp’ to Unreal Engine for virtual production and real-time VFX. New 3D Grass Material for generating procedural grass on surfaces Twinmotion 2025.1.1 comes just two months after the major Twinmotion 2025.1 update, and is a much smaller release, but it does include some significant new features. One is the new 3D Grass Material, for quickly generating realistic grass in scenes. Assigning it to a surface generates procedural 3D grass that follows the contours of the surface, with options to set the type, length and color of the grass, and whether it is affected by wind. The material can currently only be applied to static objects, not animated surfaces, and comes with some limitations when using the new Lumen rendering mode. Support for DLSS 4 for better viewport performance on NVIDIA GPUs Other key changes include support for DLSS 4, the latest version of NVIDIA’s AI-based frame generation and image upscaling technology.The update should increase viewport frame rates on systems with NVIDIA GPUs. Other changes: new modeling tools, clay materials, and workflow updates Twinmotion 2025.1.1 also features updates to the software’s modeling tools, with a new Merge tool for combining objects, and a Split tool for splitting objects into parts.Workflow improvements include two new orbit modes for navigating the viewport, a new Camera Inertia setting for smoother viewport navigation, updates to the Edit pivot feature and XYZ panel, and the option to use millimetres as units for scene scale. In addition, 10 new clay materials have been added to the accompanying asset library. For users with paid subscriptions, Configurations – interactive 3D presentations showcasing a project – can now be exported to online collaboration platform Twinmotion Cloud. Price, system requirements and release date Twinmotion 2025.1.1 is compatible with Windows 10+ and macOS 12.5+. Integration plugins are available for CAD and DCC apps including 3ds Max 2017+, CityEngine 2022.0+ and SketchUp Pro 2019+. The software is free to users with gross annual revenue under $1 million/year. The free edition lacks access to Twinmotion Cloud, but is otherwise fully featured. For larger studios, subscriptions cost $445/seat/year. Read an overview of the new features in Twinmotion 2025.1.1 on Epic Games’ blog Read a full list of new features in Twinmotion 2025.1.1 in the online changelog Have your say on this story by following CG Channel on Facebook, Instagram and X (formerly Twitter). As well as being able to comment on stories, followers of our social media accounts can see videos we don’t post on the site itself, including making-ofs for the latest VFX movies, animations, games cinematics and motion graphics projects.

Makea Games shuts down Developer closes due to "global economic effects" and difficulty finding audience for its parkour game Supermoves Image credit: Makea Games News by Sophie McEvoy Staff Writer Published on April 16, 2025 Finnish developer Makea Games has announced its closure. In a statement posted to its Steam page, the studio's CEO, founder, and creative director Tomi Toikka attributed the decision to "global economic effects" that have hit the company "particularly hard." Toikka also said its parkour game Supermoves struggled to find an audience that would be sustainable. He also revealed that Makea Games had been working on a PvE horde shooter called Superstrike, "which unfortunately didn't find its footing in time." "It's been an incredibly tough time in the games industry and the global economic effects have been hitting us particularly hard," he said. "We worked on Supermoves, Superstrike, and the Makea Editor for north of three years, with over 20 employees contributing to make it the best it could be. "Despite all our efforts, we didn't manage to find an audience for Supermoves that would have been sustainable long term for the future of the company [...] This game is very much a passion project, near and dear to all our hearts, and it's devastating to have to announce this." While the developer continued to update Supermoves, Toikka clarified that it couldn't guarantee the online upkeep of the game. Features including online multiplayer playlists, the Makea editor, explore menu and user-created levels, leaderboards, the online lobby system, progression, and challenges are assumed to go offline in the future. Makea Games are negotiating the rights and future of its IP in the meantime, describing it as an "ongoing, fluid situation." Fully offline features, including single-player career mode, will continue to work without an internet connection. "We'll let you know beforehand with an advance notice if we have to wind these online features down," Toikka continued. "Your game will still be in your Steam library, and you will still be able to access the entire single-player portion of Supermoves, including Steam achievements and career mode levels." Makea Games was founded in 2022, and was based in Tampere, Finland.

Warning: This review contains full spoilers for Daredevil: Born Again episode 9!The first season of Daredevil: Born Again has been quite the rollercoaster in terms of quality, but boy does it end on a high note. The dueling storylines of Matt Murdock and Wilson Fisk have finally crashed together, exploding into numerous devastating developments that fundamentally change the trajectory of the show. Originally, Born Again was envisioned as one season with 18 episodes, but it’s been cut into two seasons instead, so it’s not a surprise that this finale ends on a cliffhanger. Yet with New York City now in Fisk’s clutches and Daredevil faced with his most impossible challenge, what a cliffhanger it is.In an episode with several incredible highlights, my favorite has to be the reunion of Daredevil and Punisher. They are two polar opposites, with one showing his worst enemies mercy and the other making sure the bad guys meet the most gruesome end possible. And Frank Castle calling out Matt Murdock for saving Fisk’s life? Amazing. The apartment fight scene between the two heroes and Fisk’s task force is one of the most brutal ever put to the screen by Marvel. After so many episodes of buildup, it felt extra satisfying to watch. Helping to balance out the rift between those two is Karen Page, whose return is most welcome. Her intimate connection to both Frank and Matt makes her the perfect person to reset tensions and refocus their efforts on what matters most. Matt listening to her heartbeat to intuit her true feelings was a very nice, very Daredevil touch, too.Last episode, Murdock figured out it was Vanessa who arranged to have Foggy Nelson killed after he stumbled upon the Fisks’ plans for Red Hook. Getting to see how Vanessa manipulated Benjamin Poindexter by taking away his support systems, just like her husband did, adds the last piece of the puzzle to this season-long mystery. Best of all, Bullseye isn’t treated as just a gun for hire and is finally given back the nuance that made him such a fascinatingly tragic villain back in season three. Daredevil: Born AgainFisk’s master plan to turn New York City into his own personal city-state is the kind of audacious supervillain scheme I can get into. It’s a dastardly plan comic-book fans have seen before – like when Bane did the same thing to Gotham City in The Dark Knight Rises – but this version feels like it has one foot in reality, making it all the more scary when we see how Fisk is able to threaten and brute force his way to ultimate power. I especially enjoy how Fisk has taken to wearing his signature white suit when making public appearances. Mayor Fisk and the Kingpin of Crime are now one in the same, and he’s no longer trying to hide it.In fact, Fisk is so confident in his position of total control and feels so immune to consequences that he has no problem grabbing the head of the rebellious commissioner and squishing it like a melon. Gross! Born Again showrunner Dario Scardapane had teased “There’s a moment in this [show] that is just absolutely batshit,” and he wasn’t kidding! That moment may very well go down as the most unbelievably violent act ever shown in the MCU. And I thought Matt breaking that dude’s knee back in episode five was bad! What a cliffhanger this finale ends on.“As the episode wraps up in poetic fashion, it’s hard to imagine a way Daredevil could ever hope to win back the city. Murdock always had the law on his side, but what’s he to do when Fisk is able to bend and corrupt the law so that everything he does is legal? That’s the question we’re left with as we eagerly await season two. However, I do sincerely hope Daredevil recruits a few more notable faces for his “army.” As he waxed on about how the city without fear needed to resist, rebel, and rebuild, it felt like it was leading to a big reveal. I was expecting to see some of the Defenders such as Jessica Jones or Luke Cage, or maybe even Spider-Man or the new Hawkeye, since New York City is their home, too. But it ended up being just a few cops and allies, the same ones who just failed to stop Fisk. Other ThoughtsAs if there weren’t enough crazy awesome moments in this episode, at long last the Punisher confronts Fisk’s task force and lets them know what he really thinks of them co-opting his symbol. On one hand, it’s key to hear Frank voice his disapproval by calling them a bunch of clowns. But I wish he would’ve gone one further and really hammer home why they fundamentally misunderstand what that skull represents.

Opportunity Overview         The Journey & Touchpoint Analytics Team within the department is responsible for defining and implementing an approach to collecting behavior/interaction data, developing comprehensive reporting across journeys and touchpoints, and enabling self-service by other stakeholders.  Journey & Touchpoint Analytics supports the Experience, Brand & Marketing division's measurement, analytics, data and reporting needs for paid, owned, earned and shared channels and numerous campaigns and projects. Analysts on the team are responsible for consulting with the marketing strategists, copywriters, channel managers and leadership to:Understand their business objectives, strategies, business questions and coach them on measures of success/KPIsDefine measurement plans, data requirements, benchmarks and forecasts, and utilize analytics tool suite to meet their needsDeliver reports, research, analysis or custom insights and present findings to teamsAdvise teams on how they might apply learnings to their channels, campaigns, projects to optimize the client experience and improve business resultsResponsibility Summary/Job DescriptionDesign, create and deliver project team and management-level reports and visualizationsPerform analysis to transform data into actionable insights and inform decision-making and present findings to project team stakeholders and leadersDevelop and deliver measurement plans and supporting deliverables to enable teams to measure performance of projects, channels and campaignsConsult on data and tagging requirements and best practices to ensure alignment and consistency with marketing's measurement frameworkSupport IT projects related to development of new digital marketing prototypes, including data requirements, design, user acceptance testing, implementation and verificationCoordinate analytics platform training with vendors and project teamsOnboard data from marketing tools to support recurring dashboardsQuery data from internal databases (currently Oracle, eventually Snowflake) to support outreach and reporting needs.Project DetailsJourney & Touchpoint Analytics supports the Experience, Brand & Marketing division's measurement, analytics, data and reporting needs to measure and optimize the experience of potential clients, current clients and the branch teams who serve them.Experience Measures is a fast-growing team with high visibility across platform. Given the critical need for data and insights to deliver measurable business outcomes for our clients and the firm, this role will directly enable the measurement of our many websites and digital touchpoints. This role will support the migration to Google Analytics 4 and will be involved with a number of other technologies, including Salesforce Marketing Cloud, Marketing Cloud Intelligence (FKA Datorama), Tableau, Snowflake, Oracle, etc.Client is in the midst of a firm transformation to becoming a purpose-driven organization. We're partnering with our clients and colleagues to create positive impact on everyone's lives -  bettering our communities and society. Client is at the leading edge of this transformation, championing better tools, data and insights to measure and enhance the experience of our clients and branch teams. This role will directly contribute to enhancing Clients’ web analytics capabilities across multiple digital properties.Team DetailsThe Team has 6 full-time associates, two full-time contractors and a team leader. We also lead a matrixed analytics team, through which two additional analysts, a data scientist and 3 partner vendors work as a part of our team. We focus on behavioral data in digital tools and help make the experience our clients have and the experience our branches have serving them the best it can be.We work alongside two sister teams that focus on first-party research, including surveys and focus groups.Client is headquartered in St. Louis, but our team works from all around the country. We work flexibly to support work/life balance.  Position Requirements        Required QualificationsUnderstanding of digital marketing campaigns, channels and best practices for measuring individual and omni-channel performance and principles of multi-touch attributionAdvanced experience with Excel to blend/transform multiple data sets into interactive reportsExperience querying data from databases such as Oracle SQL or Snowflake databasesExperience with BI visualization tools such as: Tableau, Power BI, Salesforce Marketing Cloud Intelligence (formerly Datorama).Experience analyzing and delivering marketing campaigns or channels analysis, presenting to internal business receivers and influencing business decisionsSelf-starter with interest and ability to quickly learn new analytics and MarTech platforms and identify creative solutions to connect data across sourcesAbility to deliver results in fast-paced environment with varying scope and deadlinesBachelor's Degree required with an emphasis in finance, business, economics, data science, math, analytics or marketing preferred. Relevant work experience will be considered.3-5 years of relevant work experiencePreferred QualificationsExperience with Salesforce products and reportingIn particular, Marketing Intelligence Cloud (FKA Datorama), Tableau and Marketing Cloud products.Proficiency interacting with various database and file storage systems (DB2, IDMS, Oracle, Snowflake)Experience with data manipulation languages such as SQL, Impala, PL/SQL, Hive, Pig, XMLExperience with statistical tools such as SAS, SPSS, R, or Python preferred.Clicktale/Contentsquare or similar tool experienceKnowledge of marketing technology stack and best practices for integrating tools and data