View of the south façade before construction of a new residential project that now conceals Le Christin from Boulevard René Lévesque. PROJECT Le Christin, Montreal, Quebec ARCHITECT Atelier Big City PHOTOS James Brittain   PROJECT Les Studios du PAS, Montreal, Quebec ARCHITECT L. McComber in collaboration with Inform  PHOTOS Ulysse Lemerise   Nighttime, April 15, 2025. A thousand volunteers are gathering in Montreal, part of a province-wide effort to try and put numbers on a growing phenomenon in cities like Vancouver, Calgary, Toronto, and many others. The volunteers are getting ready to walk around targeted areas in downtown Montreal and around certain subway stations. Temporary shelters are also visited. First conducted in the spring of 2018, this survey showed that 3,149 people were in a vulnerable situation at the time. Four years later, a similar effort revealed that Montreal’s homeless population had risen to 4,690 people—and that there were some 10,000 people experiencing homelessness in the whole of the province. The 2025 numbers are expected to be significantly higher. For the organizers, this one-night snapshot of the situation is “neither perfect nor complete.” However, for nonprofit organizations and governmental bodies eager to prevent a vulnerable population from ending up on the streets, the informal census does provide highly valuable information.  Two recent initiatives—very different from one another—offer inspiring answers. The most recent one, Le Christin, was designed by Atelier Big City (led by architects Anne Cormier, Randy Cohen, and Howard Davies) and inaugurated in 2024. Studios du PAS, on the other hand, was designed by Montreal firm L. McComber, and welcomed its first tenants in 2022. Both projects involved long-standing charities: the 148-year-old Accueil Bonneau, in the case of Le Christin, and the 136-year-old Mission Old Brewery for Studios du PAS. Le Christin was spearheaded, and mostly financed, by the Société d’habitation et de développement de Montréal (SHDM), a non-profit, para-municipal corporation created in 1988. Studios du PAS was first selected by the City of Montreal to be built thanks to the Rapid Housing Initiative (RHI) program run by the Canada Mortgage and Housing Corporation (CMHC). Le Christin also received a financial contribution from the CMHC towards the end of the process. Boldly coloured blind walls signal the presence of Le Christin in the center of a densely occupied city block, with entrance to the left along Sanguinet Stree. Le Christin Although sited in a very central location, near the buzzing St. Catherine and St. Denis streets, Le Christin is hard to find. And even when one suddenly spots two seven-storey-high walls, coloured lemon-zest yellow and mango orange, it’s difficult to figure out what they are about. A stroll along the tiny Christin Street finally reveals the front façade of this new facility, now home to some of Montreal’s most vulnerable citizens.  View of Le Christin’s modulated front façade. Galvanized steel panels at ground level add a soft touch while protecting the building from potential damage caused by snow plows. Le Christin is unique for a number of reasons. First among them is its highly unusual location—at the centre of a dense city block otherwise occupied by university buildings, office towers, and condo blocks. Until a few years ago, the site was home to the four-storey Appartements Le Riga. The Art Deco-style building had been built in 1914 by developer-architect Joseph-Arthur Godin, who was a pioneer in his own right: he was one of the first in Montreal to experiment with reinforced concrete structures, a novelty in the city at the time. A century later, Le Riga, by then the property of SHDM, was in serious need of repair. Plans had already been drafted for a complete renovation of the building when a thorough investigation revealed major structural problems. Tenants had to leave on short notice and were temporarily relocated; the building was eventually demolished in 2019. By that time, Atelier Big City had been mandated to design a contemporary building that would replace Le Riga and provide a “place of one’s own” to close to 150 tenants, formerly homeless or at risk of becoming so.    Le Christin – Site Plan and Ground Floor Plan The entire operation sparked controversy, particularly as Le Christin started to rise, showing no sign of nostalgia. The architects’ daring approach was difficult to fathom—particularly for those who believe social housing should keep a low profile.  The program, originally meant for a clientele of single men, gradually evolved to include women. In order to reflect societal trends, the architects were asked to design 24 slightly larger units located in the building’s east wing, separated from the rest of the units by secured doors. Thus, Le Christin is able to accommodate homeless couples or close friends, as well as students and immigrants in need. A tenants-only courtyard is inserted in the south façade. In order to provide the maximum number of units requested by SHDM, each of the 90 studios was reduced to 230 square feet—an adjustment from Atelier Big City’s initial, slightly more generous plans. In a clever move, an L-shaped kitchen hugs the corner of each unit, pushing out against the exterior wall. As a result, the window openings recede from the façade, creating a sense of intimacy for the tenants, who enjoy contact with the exterior through large windows protected by quiet Juliet balconies. Far from damaging the initial design, the added constraint of tightened units allowed the architects to modulate the building’s façades, creating an even stronger statement. On the unit levels, corridors include large openings along the south façade. Each floor is colour-coded to enliven the space; overhead, perforated metal plates conceal the mechanical systems. An extra floor was gained thanks to the decision to expose the various plumbing, electrical, and ventilation systems. Well-lit meeting rooms and common areas are found near Le Christin’s front entrance, along with offices for personnel, who are present on the premises 24 hours a day. Apart from a small terrace above the entrance, the main exterior space is a yard which literally cuts into the building’s back façade. This has a huge impact on the interiors at all levels: corridors are generously lit with sunlight, a concept market developers would be well advised to imitate. The adjacent exit stairs are also notable, with their careful detailing and the presence of glazed openings.  The fire stairs, which open onto the exterior yard at ground level, feature glazing that allows for ample natural light. Le Christin has achieved the lofty goal articulated by SHDM’s former director, architect Nancy Schoiry: “With this project, we wanted to innovate and demonstrate that it was possible to provide quality housing for those at risk of homelessness.” The low-slung Studios du PAS aligns with neighbourhood two-storey buildings. Studios du PAS In sharp contrast with Le Christin’s surroundings, the impression one gets approaching Studios du PAS, 14 kilometres east of downtown Montreal, is that of a small town. In this mostly low-scale neighbourhood, L. McComber architects adopted a respectful, subdued approach—blending in, rather than standing out.  The project uses a pared-down palette of terracotta tile, wood, and galvanized steel. The footbridge links the upper level to shared exterior spaces. The financing for this small building, planned for individuals aged 55 or older experiencing or at risk of homelessness, was tied to a highly demanding schedule. The project had to be designed, built, and occupied within 18 months: an “almost impossible” challenge, according to principal architect Laurent McComber. From the very start, prefabrication was favoured over more traditional construction methods. And even though substantial work had to be done on-site—including the installation of the roof, electrical and mechanical systems, as well as exterior and interior finishes—the partially prefabricated components did contribute to keeping costs under control and meeting the 18-month design-to-delivery deadline. Les Studios du PAS The building was divided into 20 identical modules, each fourteen feet wide—the maximum width allowable on the road. Half the modules were installed at ground level. One of these, positioned nearest the street entrance, serves as a community room directly connected to a small office for the use of a social worker, allowing staff to follow up regularly with tenants. Flooded with natural light, the double-height lobby provides a friendly and inclusive welcome. The ground level studios were designed so they could be adapted to accommodate accessibility needs. Some of the ground floor units were adapted to meet the needs of those with a physical disability; the other units were designed to be easily adaptable if needed. All studio apartments, slightly under 300 square feet, include a full bathroom, a minimal kitchen, and sizeable storage space hidden behind cabinet doors. Most of the apartments include a small exterior alcove, which provides an intimate outdoor space while creating a subtle rhythm along the front façade. Inside the studio units, storage cupboards for clothes and belongings were added as an extension of the kitchen wall. Conscious of the tradition of brick residential buildings in Montreal, yet wanting to explore alternate materials, the architects selected an earth-toned terracotta tile from Germany. The 299mm x 1500mm tiles are clipped to the façade, allowing for faster installation and easier maintenance. All units enjoy triple-glazed windows and particularly well insulated walls. A high-performance heat pump was installed to lower energy demand—and costs—for heating and cooling needs. Wood siding was used to soften the upper-level balconies, which provide protected outdoor spaces for residents.   Pride and Dignity Le Christin and Les Studios du PAS have little in common—except, of course, their program. Architecturally speaking, each represents an interesting solution to the problem at hand. While Le Christin is a high-spirited, flamboyant statement, Studios du PAS is to be praised for its respectful attitude, and for the architects’ relentless search for interesting alternatives to traditional construction norms. Atelier Big City is one of few firms in Canada that has the guts—and the talent—to play with bold colours. Decades of experimentation (not just with public buildings, but also within their own homes), led up to Le Christin, which is perhaps their strongest building to date. Their judicious choices of colour, brick type, and materials transmit a message of pride and dignity. Both projects demonstrate enormous respect and generosity to their residents: they provide architecture that treats them not as an underclass, but as regular people, who need the stability of dignified housing to start rebuilding their lives. Odile Hénault is a contributing editor to Canadian Architect.   Le Christin CLIENT Société d’habitation et de développement de Montréal (SHDM) | ARCHITECT TEAM Anne Cormier, Randy Cohen, Howard Davies, Fannie Yockell, Gabriel Tessier, Sébastien St-Laurent, Lisa Vo | STRUCTURAL DPHV | MECHANICAL/ELECTRICAL BPA | CIVIL Genexco | LIGHTING CS Design | AREA 4,115 m2 | Construction BUDGET $18.9 M | COMPLETION November 2023   Les Studios du PAS  CLIENT PAS de la rue | ARCHITECT TEAM L. McComber—Laurent McComber, Olivier Lord, Jérôme Lemieux, Josianne Ouellet-Daudelin, Laurent McComber. Inform—David Grenier, Élisabeth Provost, Amélie Tremblay, David Grenier | PROJECT MANAGEMENT Groupe CDH | STRUCTURAL Douglas Consultants | MECHANICAL/ELECTRICAL Martin Roy & associés | CIVIL Gravitaire | CONTRACTOR Gestion Étoc | AREA 1,035 m2 | BUDGET $3.4 M | COMPLETION September 2022 As appeared in the June 2025 issue of Canadian Architect magazine The post A Place to Call Home: Le Christin and Les Studios du PAS, Montreal, Quebec appeared first on Canadian Architect.

Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just the usual ebb and flow of consumer confidence or standard market corrections. It’s an unprecedented convergence of tariff confusion, inflationary pressures, supply chain disruptions, and debt refinancing challenges. As I talk to CMOs and marketing leaders across industries, one word keeps surfacing: paralysis. Decision makers find themselves frozen, unsure whether to commit to long-term advertising contracts, unable to accurately forecast costs, and struggling to craft messaging that resonates in a consumer landscape where spending power is increasingly unpredictable. The historical perspective: Who thrives in downturns? When I look back at previous economic contractions—particularly 2008 and 2020—a clear pattern emerges that separates survivors from thrivers. In 2008, as financial markets collapsed, brands like Amazon, Netflix, and Hyundai didn’t retreat. They advanced. Netflix invested heavily in its streaming service during the financial crisis, laying the groundwork for its eventual dominance. Hyundai introduced its ground-breaking “Assurance Program,” allowing customers to return newly purchased vehicles if they lost their jobs—a true masterstroke that increased Hyundai’s market share while competitors were seeing double-digit sales declines. The 2020 pandemic presented similar divergent paths. While many brands slashed marketing budgets in panic, companies like Zoom and DoorDash significantly increased their marketing investments, recognizing the unique moment to capture market share when consumers were rapidly forming new habits. The common thread? These companies didn’t view marketing as a discretionary expense to be cut during uncertainty. They saw it as a strategic lever, one that should be pulled harder during hard times. 4 strategic approaches for the uncertainty-conscious marketer Here’s what the most forward-thinking marketers are doing now to navigate the choppy waters ahead: They’re embracing flexibility in all media contracts. The days of rigid, long-term commitments are giving way to more agile arrangements that allow for budget reallocation as economic conditions shift. This means negotiating pause clauses, shorter commitment windows, and performance-based terms that protect all contracted parties. Budgets are shifting toward measurable, adaptable channels. While social media and traditional media face the deepest anticipated cuts (41% and 43% respectively), digital advertising continues to gain market share despite economic concerns. Digital is projected to encompass up to 79% of total ad spend by 2030, up from its current 67%. Message content is being entirely rethought. In the face of economic anxiety, brands need messaging that acknowledges reality while providing genuine value. We’re seeing this play out in automotive advertising, where some manufacturers are emphasizing their American manufacturing credentials. Ford’s “From America, For America” campaign represents a strategic positioning that resonates in an era of tariff concerns. As Hyundai, in 2008, these advertisers are using the moment to emphasize their particular brand’s appeal. AI is being leveraged not just for cost cutting but for scenario planning. The most sophisticated marketing teams are using AI to model multiple economic outcomes and prepare messaging, budget allocations, and channel strategies for each scenario. The creative reset: How agencies have already adapted It’s worth noting that the industry isn’t starting from scratch in facing these challenges. Client behavior on creative development has undergone a dramatic transformation over the past several years. The best independent agencies have already restructured their operations in response. Gone are the days of lengthy creative development cycles and rigid campaign frameworks. Anticipating these changes years ago, independent shops have largely embraced agile methodologies that align perfectly with today’s economic realities. In many ways, the independent agency sector has already prepared for exactly this kind of destabilizing environment. They’ve built their businesses around speed and adaptability rather than scale and standardization. As such, they’re uniquely positioned to help steer brands through bumps ahead without sacrificing creative impact or market presence. Brand versus performance in uncertain times Perhaps the most critical strategic question facing marketers is how to balance brand building against performance marketing when budgets contract. Historical data consistently shows that brands maintaining or increasing their share of voice during downturns emerge in stronger positions when markets recover. Yet short-term revenue pressures make performance marketing irresistibly tempting when every dollar must be justified. The smart play here isn’t choosing one over the other but reimagining how all of these factors work together. Performance marketing can be designed to build brand equity simultaneously. Brand marketing can incorporate more direct response elements. The artificial wall between these disciplines must come down to survive economic headwinds. Opportunity within adversity The brands that will emerge strongest from this period of uncertainty won’t be those with the largest budgets, but those with the clearest strategic vision, the most agile execution, and the courage to maintain presence when competitors retreat. Economic uncertainty doesn’t change the fundamental truth that share of voice leads to share of market. It simply raises the stakes and rewards those who can maintain their voice when others fall silent. Looking at the latter half of 2025, the marketing leaders who view this period not as a time to hide but as a rare opportunity to stand out will be the ones writing the success stories we’ll be studying for years to come. Tim Ringel is global CEO of Meet The People.

The debrief you’ve been looking for on the Kia logo debacle.

I do not consider myself a very woo-woo person, someone who's in touch with their spirituality, or even someone particularly sentimental. The concept of meditating, like so many other things I regard "too mystical," has never appealed to me, but I'll tell you what does: Working out, being physically healthy, and staying on top of my goals. That's why Peloton's approach to meditation sessions appealed to me more than others have before.I'm always browsing the Peloton app for new workout options and recently stumbled across the guided meditation classes it offers alongside cycling, walking, yoga, strength training, and more. At first, I didn't see the appeal. I use the app and its classes to get sweaty, burn calories, and enhance my body's performance, after all. But as it turns out, these are really cool and can put you in a better mental space, which clears the way for you to do all that other stuff. Since discovering them, I've been streaming them quite a bit. Here's why you should, too.What are Peloton's meditation classes all about?Using Peloton's app—which is included on the touchscreens of its at-home workout equipment, can be downloaded to your phone, or even streamed on devices like a Roku—you can access a variety of class types. Tap Meditation from the home screen and you'll be shown hundreds of meditation options that range in length from five minutes to 30. As with any Peloton offering, they're led by a number of different instructors; if you take enough of them, you'll find a favorite or two, but what really stands out is that there are different categories available, such as:sleep mindfulness anxiety focus recoverygratitudehappinessrelaxingEach class is designed for a specific purpose, so you can choose if you want to "flow and let go," embrace a bright morning, or even take one designed for use on your evening commute. You can filter by class type, which lets you break down the classes by categories like "Daily Meditation," "Meditation Basics," "Emotions," "Theme," or "Walking Meditation." There are even some for pre- and post-natal meditation. You don't need any special equipment; the instructors usually lead off simply by suggesting how you should position your body. Meditations can be added to class Stacks, which are Peloton's version of playlists that cycles through pre-selected classes, allowing you to customize your entire workout before it begins. If you have your Apple Watch linked up to your Peloton account (and you should!) the app will track your heart rate and input the meditation into your Apple Health tracker, listing it as "Mind & Body" under your sessions. Why I like Peloton's meditationsAs I said, I'm not a very spiritual or soulful person, so I appreciate that the meditation classes I've taken through the app aren't overly mushy. Rather, they're pretty straightforward: The instructors speak clearly and plainly, don't rely too much on frivolous imagery, and instead, draw your attention to your breathing and body in a way that actually helps you feel more connected to both. For as much energy as I put into working out and strengthening my body, I do struggle with things like the "mind-muscle connection" or just identifying how different parts of my body are feeling, so these sessions, where I'm asked to focus intently on certain areas and connect to how I'm feeling in a given moment, are actually pretty beneficial to my quest to become stronger and healthier overall.I first tried the Peloton meditations a few weeks ago while waiting for the bus. I was having a very busy day and had had absolutely no time to work out, not even on my Peloton bike, which was adding to my stress while I waited for the bus to pull up and take me to more busy activities. I didn't want to lose my Peloton streak, so I opened the app to see if there was a quick walking workout I could get in, maybe by strolling to the next-farthest bus stop, and saw the meditations option. I picked a five-minute meditation and listened to it while I stood on the sidewalk—and it did chill me out, help me focus, and reinvigorate me a little, almost the same as a traditional workout would have, but without taking up as much time or making me a sweaty mess. I tried a few others over the next few days and found them really useful, especially during long hours in the car on my Memorial Day road trip or earlier this week and when my team was losing a baseball game and I was not enjoying the experience of watching. Obviously, these classes are a lot different from Peloton's usual offerings. I'm not sweating, straining myself, or enhancing my cardiovascular or respiratory function. Instead, I'm strengthening my mind, training myself to focus on my breathing and feelings. Those abilities translate really well to being able to continue my fitness journey as well as just handle whatever is going on in an average day. I think these are especially useful as a pick-me-up, a kickstart for the day, or a post-workout wind-down. I also appreciate how accessible the classes are. You can toggle on closed captions, for instance, and the audio and video components are high-quality, making the instructors easy to understand. The background music never muffles the instructors' voices, there is a diverse selection of instructors and class types, and there really does seem to be something for everyone, whether you want to walk and listen or only have five minutes to devote to grounding yourself.

Rogue Factor’s Hell is Us is still a ways off from launch, but PC players can get an early look on June 2nd. A free demo will become available till June 16th, starting from the beginning as Rémi ventures through Hadea. Of course, the developer notes that this is “meant to ease you into Hell is Us and its core gameplay systems” and won’t show “everything the full game has to offer.” The core gameplay leans on the player exploring the world without any hints, organically following leads and discovering secrets. Such aspects can only truly be appreciated in the game (alongside some other features and content). Unfortunately, those on consoles can’t experience the demo due to “technical constraints.” The game will still launch for Xbox Series X/S and PS5 alongside PC on September 4th with “the same content” and “same level of polish,” with development progressing equally across all platforms. It’s only the demo that has some “limitations.” Head here for more details on investigations in Hell is Us, alongside some new gameplay. Published by Nacon, the story focuses on Rémi abandoning his post as a United Nations peacekeeper to search for his parents after a mysterious “Calamity,” which spawns Hollow Walkers along the way.

Claude 4’s “whistle-blow” surprise shows why agentic AI risk lives in prompts and tool access, not benchmarks. Learn the 6 controls every enterprise must adopt.Read More

Following our previous look at an opening for a Director of Facilities at the Norton Simon Museum, we are using this week’s edition of our Job Highlights series to explore an open role on Archinect Jobs for Design/Build Faculty at the Yestermorrow Design/Build School. The role, based in Waitsfield, VT, calls for a “creative, design/build-savvy educator” to co-lead a semester at the school. The successful candidate will “guide students through the full arc of the design/build process—concept to construction—while fostering creativity, collaboration, and skill-building every step of the way.” Requirements for the role include experience as an educator and preferably 5+ years of experience in design and construction. Image courtesy of Yestermorrow Design/Build School/Facebook Why the role interests us The open role at the Yestermorrow Design/Build School offers us the opportunity to take a closer look at a school seeking to create a student experience that unites theory and practice in...

When I launched my third “brilliant” side project last year (don’t ask about the first two), I was hit with an annoying realization: having a website is crazy expensive. Ten bucks here, $15 there, and suddenly I was paying more to keep it alive than I was hoping to make selling my cute little stickers. So I started looking for alternatives, and that’s when I stumbled onto BonoHost’s lifetime web hosting plan. No monthly bills. No tiered “basic” vs “pro” nonsense. Just one payment, unlimited everything. Naturally, I was suspicious. But I took the plunge, and months later, I haven’t paid another cent, and everything still runs like clockwork. Here’s what you actually get For a one-time fee ($58.50 with code BONO10 at checkout, normally $64.99), you get unlimited websites, domains, bandwidth, email addresses, databases, and storage. No caps. No creeping usage fees. It also includes a beginner-friendly control panel and one-click installs for 1,500+ apps—like WordPress, e-commerce stores, CRMs, and more. Basically, BonoHost gives you the tools most other providers hide behind paywalls—and the support staff hasn’t ghosted me once. What it doesn’t include (but that’s OK) You’ll still need to buy your own domain name (think: myweirdproject.com), which usually runs $10–$15/year through registrars like Namecheap or GoDaddy. There’s no way around that. Also, this is shared hosting. So, while it works great for blogs, portfolios, and small business sites, it’s not meant for running a high-traffic SaaS empire or spinning up an AI chatbot with GPU needs. A no-brainer for anyone tired of paying monthly forever If you’re launching a blog, freelancing, selling art, or just want your own corner of the internet, this hosting plan gives you what you need without the recurring charge. It’s like buying your own coffee maker instead of paying $6 at a time for someone else to do it at Starbucks. Use code BONO10 at checkout to drop the price from $64.99 to $58.50 (MSRP is usually $1,614.60, so this is a crazy-good deal on an unlimited web hosting plan). StackSocial prices subject to change. _ BonoHost Unlimited Plan: Lifetime Web Hosting Subscription See Deal

Cyberattacks on UK retailers reveal deep cybersecurity talent shortages, with ethical hackers and AI threat specialists now critical.

If you use Google’s apps and AI, it’s worth looking at this all-inclusive service. We break down the plans and how much they cost.