• The ongoing debacle surrounding Subnautica 2 is nothing short of infuriating! The former leadership of Unknown Worlds has publicly accused Krafton of attempting to sabotage the game. Seriously, how low can a publisher go? Instead of fostering creativity and innovation, Krafton seems hell-bent on destroying what could have been an amazing sequel. This blatant disregard for the developers' hard work is unacceptable! Fans deserve better than this corporate nonsense. It's time for the gaming community to wake up and hold these publishers accountable for their reckless actions that threaten the integrity of beloved titles.

    #Subnautica2 #UnknownWorlds #Krafton #GamingNews #GameDevelopment
    The ongoing debacle surrounding Subnautica 2 is nothing short of infuriating! The former leadership of Unknown Worlds has publicly accused Krafton of attempting to sabotage the game. Seriously, how low can a publisher go? Instead of fostering creativity and innovation, Krafton seems hell-bent on destroying what could have been an amazing sequel. This blatant disregard for the developers' hard work is unacceptable! Fans deserve better than this corporate nonsense. It's time for the gaming community to wake up and hold these publishers accountable for their reckless actions that threaten the integrity of beloved titles. #Subnautica2 #UnknownWorlds #Krafton #GamingNews #GameDevelopment
    WWW.ACTUGAMING.NET
    Subnautica 2 : L’ancienne direction du studio Unknown Worlds accuse l’éditeur Krafton d’avoir voulu saboter le jeu
    ActuGaming.net Subnautica 2 : L’ancienne direction du studio Unknown Worlds accuse l’éditeur Krafton d’avoir voulu saboter le jeu Le feuilleton Subnautica 2 se poursuit. Il y a peu, les trois dirigeants du projet […] L'articl
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  • Over 8M patient records leaked in healthcare data breach

    Published
    June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles!
    In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work  Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data     How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop  5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication. It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
    #over #patient #records #leaked #healthcare
    Over 8M patient records leaked in healthcare data breach
    Published June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles! In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work  Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data     How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop  5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication. It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #over #patient #records #leaked #healthcare
    WWW.FOXNEWS.COM
    Over 8M patient records leaked in healthcare data breach
    Published June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles! In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work   (Kurt "CyberGuy" Knutsson)Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data      (Kurt "CyberGuy" Knutsson)How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop   (Kurt "CyberGuy" Knutsson)5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication (2FA). It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
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  • How AI is reshaping the future of healthcare and medical research

    Transcript       
    PETER LEE: “In ‘The Little Black Bag,’ a classic science fiction story, a high-tech doctor’s kit of the future is accidentally transported back to the 1950s, into the shaky hands of a washed-up, alcoholic doctor. The ultimate medical tool, it redeems the doctor wielding it, allowing him to practice gratifyingly heroic medicine. … The tale ends badly for the doctor and his treacherous assistant, but it offered a picture of how advanced technology could transform medicine—powerful when it was written nearly 75 years ago and still so today. What would be the Al equivalent of that little black bag? At this moment when new capabilities are emerging, how do we imagine them into medicine?”          
    This is The AI Revolution in Medicine, Revisited. I’m your host, Peter Lee.   
    Shortly after OpenAI’s GPT-4 was publicly released, Carey Goldberg, Dr. Zak Kohane, and I published The AI Revolution in Medicine to help educate the world of healthcare and medical research about the transformative impact this new generative AI technology could have. But because we wrote the book when GPT-4 was still a secret, we had to speculate. Now, two years later, what did we get right, and what did we get wrong?    
    In this series, we’ll talk to clinicians, patients, hospital administrators, and others to understand the reality of AI in the field and where we go from here.  The book passage I read at the top is from “Chapter 10: The Big Black Bag.” 
    In imagining AI in medicine, Carey, Zak, and I included in our book two fictional accounts. In the first, a medical resident consults GPT-4 on her personal phone as the patient in front of her crashes. Within seconds, it offers an alternate response based on recent literature. In the second account, a 90-year-old woman with several chronic conditions is living independently and receiving near-constant medical support from an AI aide.   
    In our conversations with the guests we’ve spoken to so far, we’ve caught a glimpse of these predicted futures, seeing how clinicians and patients are actually using AI today and how developers are leveraging the technology in the healthcare products and services they’re creating. In fact, that first fictional account isn’t so fictional after all, as most of the doctors in the real world actually appear to be using AI at least occasionally—and sometimes much more than occasionally—to help in their daily clinical work. And as for the second fictional account, which is more of a science fiction account, it seems we are indeed on the verge of a new way of delivering and receiving healthcare, though the future is still very much open. 
    As we continue to examine the current state of AI in healthcare and its potential to transform the field, I’m pleased to welcome Bill Gates and Sébastien Bubeck.  
    Bill may be best known as the co-founder of Microsoft, having created the company with his childhood friend Paul Allen in 1975. He’s now the founder of Breakthrough Energy, which aims to advance clean energy innovation, and TerraPower, a company developing groundbreaking nuclear energy and science technologies. He also chairs the world’s largest philanthropic organization, the Gates Foundation, and focuses on solving a variety of health challenges around the globe and here at home. 
    Sébastien is a research lead at OpenAI. He was previously a distinguished scientist, vice president of AI, and a colleague of mine here at Microsoft, where his work included spearheading the development of the family of small language models known as Phi. While at Microsoft, he also coauthored the discussion-provoking 2023 paper “Sparks of Artificial General Intelligence,” which presented the results of early experiments with GPT-4 conducted by a small team from Microsoft Research.     
    Here’s my conversation with Bill Gates and Sébastien Bubeck. 
    LEE: Bill, welcome. 
    BILL GATES: Thank you. 
    LEE: Seb … 
    SÉBASTIEN BUBECK: Yeah. Hi, hi, Peter. Nice to be here. 
    LEE: You know, one of the things that I’ve been doing just to get the conversation warmed up is to talk about origin stories, and what I mean about origin stories is, you know, what was the first contact that you had with large language models or the concept of generative AI that convinced you or made you think that something really important was happening? 
    And so, Bill, I think I’ve heard the story about, you know, the time when the OpenAI folks—Sam Altman, Greg Brockman, and others—showed you something, but could we hear from you what those early encounters were like and what was going through your mind?  
    GATES: Well, I’d been visiting OpenAI soon after it was created to see things like GPT-2 and to see the little arm they had that was trying to match human manipulation and, you know, looking at their games like Dota that they were trying to get as good as human play. And honestly, I didn’t think the language model stuff they were doing, even when they got to GPT-3, would show the ability to learn, you know, in the same sense that a human reads a biology book and is able to take that knowledge and access it not only to pass a test but also to create new medicines. 
    And so my challenge to them was that if their LLM could get a five on the advanced placement biology test, then I would say, OK, it took biologic knowledge and encoded it in an accessible way and that I didn’t expect them to do that very quickly but it would be profound.  
    And it was only about six months after I challenged them to do that, that an early version of GPT-4 they brought up to a dinner at my house, and in fact, it answered most of the questions that night very well. The one it got totally wrong, we were … because it was so good, we kept thinking, Oh, we must be wrong. It turned out it was a math weaknessthat, you know, we later understood that that was an area of, weirdly, of incredible weakness of those early models. But, you know, that was when I realized, OK, the age of cheap intelligence was at its beginning. 
    LEE: Yeah. So I guess it seems like you had something similar to me in that my first encounters, I actually harbored some skepticism. Is it fair to say you were skeptical before that? 
    GATES: Well, the idea that we’ve figured out how to encode and access knowledge in this very deep sense without even understanding the nature of the encoding, … 
    LEE: Right.  
    GATES: … that is a bit weird.  
    LEE: Yeah. 
    GATES: We have an algorithm that creates the computation, but even say, OK, where is the president’s birthday stored in there? Where is this fact stored in there? The fact that even now when we’re playing around, getting a little bit more sense of it, it’s opaque to us what the semantic encoding is, it’s, kind of, amazing to me. I thought the invention of knowledge storage would be an explicit way of encoding knowledge, not an implicit statistical training. 
    LEE: Yeah, yeah. All right. So, Seb, you know, on this same topic, you know, I got—as we say at Microsoft—I got pulled into the tent. 
    BUBECK: Yes.  
    LEE: Because this was a very secret project. And then, um, I had the opportunity to select a small number of researchers in MSRto join and start investigating this thing seriously. And the first person I pulled in was you. 
    BUBECK: Yeah. 
    LEE: And so what were your first encounters? Because I actually don’t remember what happened then. 
    BUBECK: Oh, I remember it very well.My first encounter with GPT-4 was in a meeting with the two of you, actually. But my kind of first contact, the first moment where I realized that something was happening with generative AI, was before that. And I agree with Bill that I also wasn’t too impressed by GPT-3. 
    I though that it was kind of, you know, very naturally mimicking the web, sort of parroting what was written there in a nice way. Still in a way which seemed very impressive. But it wasn’t really intelligent in any way. But shortly after GPT-3, there was a model before GPT-4 that really shocked me, and this was the first image generation model, DALL-E 1. 
    So that was in 2021. And I will forever remember the press release of OpenAI where they had this prompt of an avocado chair and then you had this image of the avocado chair.And what really shocked me is that clearly the model kind of “understood” what is a chair, what is an avocado, and was able to merge those concepts. 
    So this was really, to me, the first moment where I saw some understanding in those models.  
    LEE: So this was, just to get the timing right, that was before I pulled you into the tent. 
    BUBECK: That was before. That was like a year before. 
    LEE: Right.  
    BUBECK: And now I will tell you how, you know, we went from that moment to the meeting with the two of you and GPT-4. 
    So once I saw this kind of understanding, I thought, OK, fine. It understands concept, but it’s still not able to reason. It cannot—as, you know, Bill was saying—it cannot learn from your document. It cannot reason.  
    So I set out to try to prove that. You know, this is what I was in the business of at the time, trying to prove things in mathematics. So I was trying to prove that basically autoregressive transformers could never reason. So I was trying to prove this. And after a year of work, I had something reasonable to show. And so I had the meeting with the two of you, and I had this example where I wanted to say, there is no way that an LLM is going to be able to do x. 
    And then as soon as I … I don’t know if you remember, Bill. But as soon as I said that, you said, oh, but wait a second. I had, you know, the OpenAI crew at my house recently, and they showed me a new model. Why don’t we ask this new model this question?  
    LEE: Yeah.
    BUBECK: And we did, and it solved it on the spot. And that really, honestly, just changed my life. Like, you know, I had been working for a year trying to say that this was impossible. And just right there, it was shown to be possible.  
    LEE:One of the very first things I got interested in—because I was really thinking a lot about healthcare—was healthcare and medicine. 
    And I don’t know if the two of you remember, but I ended up doing a lot of tests. I ran through, you know, step one and step two of the US Medical Licensing Exam. Did a whole bunch of other things. I wrote this big report. It was, you know, I can’t remember … a couple hundred pages.  
    And I needed to share this with someone. I didn’t … there weren’t too many people I could share it with. So I sent, I think, a copy to you, Bill. Sent a copy to you, Seb.  
    I hardly slept for about a week putting that report together. And, yeah, and I kept working on it. But I was far from alone. I think everyone who was in the tent, so to speak, in those early days was going through something pretty similar. All right. So I think … of course, a lot of what I put in the report also ended up being examples that made it into the book. 
    But the main purpose of this conversation isn’t to reminisce aboutor indulge in those reminiscences but to talk about what’s happening in healthcare and medicine. And, you know, as I said, we wrote this book. We did it very, very quickly. Seb, you helped. Bill, you know, you provided a review and some endorsements. 
    But, you know, honestly, we didn’t know what we were talking about because no one had access to this thing. And so we just made a bunch of guesses. So really, the whole thing I wanted to probe with the two of you is, now with two years of experience out in the world, what, you know, what do we think is happening today? 
    You know, is AI actually having an impact, positive or negative, on healthcare and medicine? And what do we now think is going to happen in the next two years, five years, or 10 years? And so I realize it’s a little bit too abstract to just ask it that way. So let me just try to narrow the discussion and guide us a little bit.  
    Um, the kind of administrative and clerical work, paperwork, around healthcare—and we made a lot of guesses about that—that appears to be going well, but, you know, Bill, I know we’ve discussed that sometimes that you think there ought to be a lot more going on. Do you have a viewpoint on how AI is actually finding its way into reducing paperwork? 
    GATES: Well, I’m stunned … I don’t think there should be a patient-doctor meeting where the AI is not sitting in and both transcribing, offering to help with the paperwork, and even making suggestions, although the doctor will be the one, you know, who makes the final decision about the diagnosis and whatever prescription gets done.  
    It’s so helpful. You know, when that patient goes home and their, you know, son who wants to understand what happened has some questions, that AI should be available to continue that conversation. And the way you can improve that experience and streamline things and, you know, involve the people who advise you. I don’t understand why that’s not more adopted, because there you still have the human in the loop making that final decision. 
    But even for, like, follow-up calls to make sure the patient did things, to understand if they have concerns and knowing when to escalate back to the doctor, the benefit is incredible. And, you know, that thing is ready for prime time. That paradigm is ready for prime time, in my view. 
    LEE: Yeah, there are some good products, but it seems like the number one use right now—and we kind of got this from some of the previous guests in previous episodes—is the use of AI just to respond to emails from patients.Does that make sense to you? 
    BUBECK: Yeah. So maybe I want to second what Bill was saying but maybe take a step back first. You know, two years ago, like, the concept of clinical scribes, which is one of the things that we’re talking about right now, it would have sounded, in fact, it sounded two years ago, borderline dangerous. Because everybody was worried about hallucinations. What happened if you have this AI listening in and then it transcribes, you know, something wrong? 
    Now, two years later, I think it’s mostly working. And in fact, it is not yet, you know, fully adopted. You’re right. But it is in production. It is used, you know, in many, many places. So this rate of progress is astounding because it wasn’t obvious that we would be able to overcome those obstacles of hallucination. It’s not to say that hallucinations are fully solved. In the case of the closed system, they are.  
    Now, I think more generally what’s going on in the background is that there is something that we, that certainly I, underestimated, which is this management overhead. So I think the reason why this is not adopted everywhere is really a training and teaching aspect. People need to be taught, like, those systems, how to interact with them. 
    And one example that I really like, a study that recently appeared where they tried to use ChatGPT for diagnosis and they were comparing doctors without and with ChatGPT. And the amazing thing … so this was a set of cases where the accuracy of the doctors alone was around 75%. ChatGPT alone was 90%. So that’s already kind of mind blowing. But then the kicker is that doctors with ChatGPT was 80%.  
    Intelligence alone is not enough. It’s also how it’s presented, how you interact with it. And ChatGPT, it’s an amazing tool. Obviously, I absolutely love it. But it’s not … you don’t want a doctor to have to type in, you know, prompts and use it that way. 
    It should be, as Bill was saying, kind of running continuously in the background, sending you notifications. And you have to be really careful of the rate at which those notifications are being sent. Because if they are too frequent, then the doctor will learn to ignore them. So you have to … all of those things matter, in fact, at least as much as the level of intelligence of the machine. 
    LEE: One of the things I think about, Bill, in that scenario that you described, doctors do some thinking about the patient when they write the note. So, you know, I’m always a little uncertain whether it’s actually … you know, you wouldn’t necessarily want to fully automate this, I don’t think. Or at least there needs to be some prompt to the doctor to make sure that the doctor puts some thought into what happened in the encounter with the patient. Does that make sense to you at all? 
    GATES: At this stage, you know, I’d still put the onus on the doctor to write the conclusions and the summary and not delegate that. 
    The tradeoffs you make a little bit are somewhat dependent on the situation you’re in. If you’re in Africa,
    So, yes, the doctor’s still going to have to do a lot of work, but just the quality of letting the patient and the people around them interact and ask questions and have things explained, that alone is such a quality improvement. It’s mind blowing.  
    LEE: So since you mentioned, you know, Africa—and, of course, this touches on the mission and some of the priorities of the Gates Foundation and this idea of democratization of access to expert medical care—what’s the most interesting stuff going on right now? Are there people and organizations or technologies that are impressing you or that you’re tracking? 
    GATES: Yeah. So the Gates Foundation has given out a lot of grants to people in Africa doing education, agriculture but more healthcare examples than anything. And the way these things start off, they often start out either being patient-centric in a narrow situation, like, OK, I’m a pregnant woman; talk to me. Or, I have infectious disease symptoms; talk to me. Or they’re connected to a health worker where they’re helping that worker get their job done. And we have lots of pilots out, you know, in both of those cases.  
    The dream would be eventually to have the thing the patient consults be so broad that it’s like having a doctor available who understands the local things.  
    LEE: Right.  
    GATES: We’re not there yet. But over the next two or three years, you know, particularly given the worsening financial constraints against African health systems, where the withdrawal of money has been dramatic, you know, figuring out how to take this—what I sometimes call “free intelligence”—and build a quality health system around that, we will have to be more radical in low-income countries than any rich country is ever going to be.  
    LEE: Also, there’s maybe a different regulatory environment, so some of those things maybe are easier? Because right now, I think the world hasn’t figured out how to and whether to regulate, let’s say, an AI that might give a medical diagnosis or write a prescription for a medication. 
    BUBECK: Yeah. I think one issue with this, and it’s also slowing down the deployment of AI in healthcare more generally, is a lack of proper benchmark. Because, you know, you were mentioning the USMLE, for example. That’s a great test to test human beings and their knowledge of healthcare and medicine. But it’s not a great test to give to an AI. 
    It’s not asking the right questions. So finding what are the right questions to test whether an AI system is ready to give diagnosis in a constrained setting, that’s a very, very important direction, which to my surprise, is not yet accelerating at the rate that I was hoping for. 
    LEE: OK, so that gives me an excuse to get more now into the core AI tech because something I’ve discussed with both of you is this issue of what are the right tests. And you both know the very first test I give to any new spin of an LLM is I present a patient, the results—a mythical patient—the results of my physical exam, my mythical physical exam. Maybe some results of some initial labs. And then I present or propose a differential diagnosis. And if you’re not in medicine, a differential diagnosis you can just think of as a prioritized list of the possible diagnoses that fit with all that data. And in that proposed differential, I always intentionally make two mistakes. 
    I make a textbook technical error in one of the possible elements of the differential diagnosis, and I have an error of omission. And, you know, I just want to know, does the LLM understand what I’m talking about? And all the good ones out there do now. But then I want to know, can it spot the errors? And then most importantly, is it willing to tell me I’m wrong, that I’ve made a mistake?  
    That last piece seems really hard for AI today. And so let me ask you first, Seb, because at the time of this taping, of course, there was a new spin of GPT-4o last week that became overly sycophantic. In other words, it was actually prone in that test of mine not only to not tell me I’m wrong, but it actually praised me for the creativity of my differential.What’s up with that? 
    BUBECK: Yeah, I guess it’s a testament to the fact that training those models is still more of an art than a science. So it’s a difficult job. Just to be clear with the audience, we have rolled back thatversion of GPT-4o, so now we don’t have the sycophant version out there. 
    Yeah, no, it’s a really difficult question. It has to do … as you said, it’s very technical. It has to do with the post-training and how, like, where do you nudge the model? So, you know, there is this very classical by now technique called RLHF, where you push the model in the direction of a certain reward model. So the reward model is just telling the model, you know, what behavior is good, what behavior is bad. 
    But this reward model is itself an LLM, and, you know, Bill was saying at the very beginning of the conversation that we don’t really understand how those LLMs deal with concepts like, you know, where is the capital of France located? Things like that. It is the same thing for this reward model. We don’t know why it says that it prefers one output to another, and whether this is correlated with some sycophancy is, you know, something that we discovered basically just now. That if you push too hard in optimization on this reward model, you will get a sycophant model. 
    So it’s kind of … what I’m trying to say is we became too good at what we were doing, and we ended up, in fact, in a trap of the reward model. 
    LEE: I mean, you do want … it’s a difficult balance because you do want models to follow your desires and … 
    BUBECK: It’s a very difficult, very difficult balance. 
    LEE: So this brings up then the following question for me, which is the extent to which we think we’ll need to have specially trained models for things. So let me start with you, Bill. Do you have a point of view on whether we will need to, you know, quote-unquote take AI models to med school? Have them specially trained? Like, if you were going to deploy something to give medical care in underserved parts of the world, do we need to do something special to create those models? 
    GATES: We certainly need to teach them the African languages and the unique dialects so that the multimedia interactions are very high quality. We certainly need to teach them the disease prevalence and unique disease patterns like, you know, neglected tropical diseases and malaria. So we need to gather a set of facts that somebody trying to go for a US customer base, you know, wouldn’t necessarily have that in there. 
    Those two things are actually very straightforward because the additional training time is small. I’d say for the next few years, we’ll also need to do reinforcement learning about the context of being a doctor and how important certain behaviors are. Humans learn over the course of their life to some degree that, I’m in a different context and the way I behave in terms of being willing to criticize or be nice, you know, how important is it? Who’s here? What’s my relationship to them?  
    Right now, these machines don’t have that broad social experience. And so if you know it’s going to be used for health things, a lot of reinforcement learning of the very best humans in that context would still be valuable. Eventually, the models will, having read all the literature of the world about good doctors, bad doctors, it’ll understand as soon as you say, “I want you to be a doctor diagnosing somebody.” All of the implicit reinforcement that fits that situation, you know, will be there.
    LEE: Yeah.
    GATES: And so I hope three years from now, we don’t have to do that reinforcement learning. But today, for any medical context, you would want a lot of data to reinforce tone, willingness to say things when, you know, there might be something significant at stake. 
    LEE: Yeah. So, you know, something Bill said, kind of, reminds me of another thing that I think we missed, which is, the context also … and the specialization also pertains to different, I guess, what we still call “modes,” although I don’t know if the idea of multimodal is the same as it was two years ago. But, you know, what do you make of all of the hubbub around—in fact, within Microsoft Research, this is a big deal, but I think we’re far from alone—you know, medical images and vision, video, proteins and molecules, cell, you know, cellular data and so on. 
    BUBECK: Yeah. OK. So there is a lot to say to everything … to the last, you know, couple of minutes. Maybe on the specialization aspect, you know, I think there is, hiding behind this, a really fundamental scientific question of whether eventually we have a singular AGIthat kind of knows everything and you can just put, you know, explain your own context and it will just get it and understand everything. 
    That’s one vision. I have to say, I don’t particularly believe in this vision. In fact, we humans are not like that at all. I think, hopefully, we are general intelligences, yet we have to specialize a lot. And, you know, I did myself a lot of RL, reinforcement learning, on mathematics. Like, that’s what I did, you know, spent a lot of time doing that. And I didn’t improve on other aspects. You know, in fact, I probably degraded in other aspects.So it’s … I think it’s an important example to have in mind. 
    LEE: I think I might disagree with you on that, though, because, like, doesn’t a model have to see both good science and bad science in order to be able to gain the ability to discern between the two? 
    BUBECK: Yeah, no, that absolutely. I think there is value in seeing the generality, in having a very broad base. But then you, kind of, specialize on verticals. And this is where also, you know, open-weights model, which we haven’t talked about yet, are really important because they allow you to provide this broad base to everyone. And then you can specialize on top of it. 
    LEE: So we have about three hours of stuff to talk about, but our time is actually running low.
    BUBECK: Yes, yes, yes.  
    LEE: So I think I want … there’s a more provocative question. It’s almost a silly question, but I need to ask it of the two of you, which is, is there a future, you know, where AI replaces doctors or replaces, you know, medical specialties that we have today? So what does the world look like, say, five years from now? 
    GATES: Well, it’s important to distinguish healthcare discovery activity from healthcare delivery activity. We focused mostly on delivery. I think it’s very much within the realm of possibility that the AI is not only accelerating healthcare discovery but substituting for a lot of the roles of, you know, I’m an organic chemist, or I run various types of assays. I can see those, which are, you know, testable-output-type jobs but with still very high value, I can see, you know, some replacement in those areas before the doctor.  
    The doctor, still understanding the human condition and long-term dialogues, you know, they’ve had a lifetime of reinforcement of that, particularly when you get into areas like mental health. So I wouldn’t say in five years, either people will choose to adopt it, but it will be profound that there’ll be this nearly free intelligence that can do follow-up, that can help you, you know, make sure you went through different possibilities. 
    And so I’d say, yes, we’ll have doctors, but I’d say healthcare will be massively transformed in its quality and in efficiency by AI in that time period. 
    LEE: Is there a comparison, useful comparison, say, between doctors and, say, programmers, computer programmers, or doctors and, I don’t know, lawyers? 
    GATES: Programming is another one that has, kind of, a mathematical correctness to it, you know, and so the objective function that you’re trying to reinforce to, as soon as you can understand the state machines, you can have something that’s “checkable”; that’s correct. So I think programming, you know, which is weird to say, that the machine will beat us at most programming tasks before we let it take over roles that have deep empathy, you know, physical presence and social understanding in them. 
    LEE: Yeah. By the way, you know, I fully expect in five years that AI will produce mathematical proofs that are checkable for validity, easily checkable, because they’ll be written in a proof-checking language like Lean or something but will be so complex that no human mathematician can understand them. I expect that to happen.  
    I can imagine in some fields, like cellular biology, we could have the same situation in the future because the molecular pathways, the chemistry, biochemistry of human cells or living cells is as complex as any mathematics, and so it seems possible that we may be in a state where in wet lab, we see, Oh yeah, this actually works, but no one can understand why. 
    BUBECK: Yeah, absolutely. I mean, I think I really agree with Bill’s distinction of the discovery and the delivery, and indeed, the discovery’s when you can check things, and at the end, there is an artifact that you can verify. You know, you can run the protocol in the wet lab and seeproduced what you wanted. So I absolutely agree with that.  
    And in fact, you know, we don’t have to talk five years from now. I don’t know if you know, but just recently, there was a paper that was published on a scientific discovery using o3- mini. So this is really amazing. And, you know, just very quickly, just so people know, it was about this statistical physics model, the frustrated Potts model, which has to do with coloring, and basically, the case of three colors, like, more than two colors was open for a long time, and o3 was able to reduce the case of three colors to two colors.  
    LEE: Yeah. 
    BUBECK: Which is just, like, astounding. And this is not … this is now. This is happening right now. So this is something that I personally didn’t expect it would happen so quickly, and it’s due to those reasoning models.  
    Now, on the delivery side, I would add something more to it for the reason why doctors and, in fact, lawyers and coders will remain for a long time, and it’s because we still don’t understand how those models generalize. Like, at the end of the day, we are not able to tell you when they are confronted with a really new, novel situation, whether they will work or not. 
    Nobody is able to give you that guarantee. And I think until we understand this generalization better, we’re not going to be willing to just let the system in the wild without human supervision. 
    LEE: But don’t human doctors, human specialists … so, for example, a cardiologist sees a patient in a certain way that a nephrologist … 
    BUBECK: Yeah.
    LEE: … or an endocrinologist might not.
    BUBECK: That’s right. But another cardiologist will understand and, kind of, expect a certain level of generalization from their peer. And this, we just don’t have it with AI models. Now, of course, you’re exactly right. That generalization is also hard for humans. Like, if you have a human trained for one task and you put them into another task, then you don’t … you often don’t know.
    LEE: OK. You know, the podcast is focused on what’s happened over the last two years. But now, I’d like one provocative prediction about what you think the world of AI and medicine is going to be at some point in the future. You pick your timeframe. I don’t care if it’s two years or 20 years from now, but, you know, what do you think will be different about AI in medicine in that future than today? 
    BUBECK: Yeah, I think the deployment is going to accelerate soon. Like, we’re really not missing very much. There is this enormous capability overhang. Like, even if progress completely stopped, with current systems, we can do a lot more than what we’re doing right now. So I think this will … this has to be realized, you know, sooner rather than later. 
    And I think it’s probably dependent on these benchmarks and proper evaluation and tying this with regulation. So these are things that take time in human society and for good reason. But now we already are at two years; you know, give it another two years and it should be really …  
    LEE: Will AI prescribe your medicines? Write your prescriptions? 
    BUBECK: I think yes. I think yes. 
    LEE: OK. Bill? 
    GATES: Well, I think the next two years, we’ll have massive pilots, and so the amount of use of the AI, still in a copilot-type mode, you know, we should get millions of patient visits, you know, both in general medicine and in the mental health side, as well. And I think that’s going to build up both the data and the confidence to give the AI some additional autonomy. You know, are you going to let it talk to you at night when you’re panicked about your mental health with some ability to escalate?
    And, you know, I’ve gone so far as to tell politicians with national health systems that if they deploy AI appropriately, that the quality of care, the overload of the doctors, the improvement in the economics will be enough that their voters will be stunned because they just don’t expect this, and, you know, they could be reelectedjust on this one thing of fixing what is a very overloaded and economically challenged health system in these rich countries. 
    You know, my personal role is going to be to make sure that in the poorer countries, there isn’t some lag; in fact, in many cases, that we’ll be more aggressive because, you know, we’re comparing to having no access to doctors at all. And, you know, so I think whether it’s India or Africa, there’ll be lessons that are globally valuable because we need medical intelligence. And, you know, thank god AI is going to provide a lot of that. 
    LEE: Well, on that optimistic note, I think that’s a good way to end. Bill, Seb, really appreciate all of this.  
    I think the most fundamental prediction we made in the book is that AI would actually find its way into the practice of medicine, and I think that that at least has come true, maybe in different ways than we expected, but it’s come true, and I think it’ll only accelerate from here. So thanks again, both of you.  
    GATES: Yeah. Thanks, you guys. 
    BUBECK: Thank you, Peter. Thanks, Bill. 
    LEE: I just always feel such a sense of privilege to have a chance to interact and actually work with people like Bill and Sébastien.   
    With Bill, I’m always amazed at how practically minded he is. He’s really thinking about the nuts and bolts of what AI might be able to do for people, and his thoughts about underserved parts of the world, the idea that we might actually be able to empower people with access to expert medical knowledge, I think is both inspiring and amazing.  
    And then, Seb, Sébastien Bubeck, he’s just absolutely a brilliant mind. He has a really firm grip on the deep mathematics of artificial intelligence and brings that to bear in his research and development work. And where that mathematics takes him isn’t just into the nuts and bolts of algorithms but into philosophical questions about the nature of intelligence.  
    One of the things that Sébastien brought up was the state of evaluation of AI systems. And indeed, he was fairly critical in our conversation. But of course, the world of AI research and development is just moving so fast, and indeed, since we recorded our conversation, OpenAI, in fact, released a new evaluation metric that is directly relevant to medical applications, and that is something called HealthBench. And Microsoft Research also released a new evaluation approach or process called ADeLe.  
    HealthBench and ADeLe are examples of new approaches to evaluating AI models that are less about testing their knowledge and ability to pass multiple-choice exams and instead are evaluation approaches designed to assess how well AI models are able to complete tasks that actually arise every day in typical healthcare or biomedical research settings. These are examples of really important good work that speak to how well AI models work in the real world of healthcare and biomedical research and how well they can collaborate with human beings in those settings. 
    You know, I asked Bill and Seb to make some predictions about the future. You know, my own answer, I expect that we’re going to be able to use AI to change how we diagnose patients, change how we decide treatment options.  
    If you’re a doctor or a nurse and you encounter a patient, you’ll ask questions, do a physical exam, you know, call out for labs just like you do today, but then you’ll be able to engage with AI based on all of that data and just ask, you know, based on all the other people who have gone through the same experience, who have similar data, how were they diagnosed? How were they treated? What were their outcomes? And what does that mean for the patient I have right now? Some people call it the “patients like me” paradigm. And I think that’s going to become real because of AI within our lifetimes. That idea of really grounding the delivery in healthcare and medical practice through data and intelligence, I actually now don’t see any barriers to that future becoming real.  
    I’d like to extend another big thank you to Bill and Sébastien for their time. And to our listeners, as always, it’s a pleasure to have you along for the ride. I hope you’ll join us for our remaining conversations, as well as a second coauthor roundtable with Carey and Zak.  
    Until next time.  
    #how #reshaping #future #healthcare #medical
    How AI is reshaping the future of healthcare and medical research
    Transcript        PETER LEE: “In ‘The Little Black Bag,’ a classic science fiction story, a high-tech doctor’s kit of the future is accidentally transported back to the 1950s, into the shaky hands of a washed-up, alcoholic doctor. The ultimate medical tool, it redeems the doctor wielding it, allowing him to practice gratifyingly heroic medicine. … The tale ends badly for the doctor and his treacherous assistant, but it offered a picture of how advanced technology could transform medicine—powerful when it was written nearly 75 years ago and still so today. What would be the Al equivalent of that little black bag? At this moment when new capabilities are emerging, how do we imagine them into medicine?”           This is The AI Revolution in Medicine, Revisited. I’m your host, Peter Lee.    Shortly after OpenAI’s GPT-4 was publicly released, Carey Goldberg, Dr. Zak Kohane, and I published The AI Revolution in Medicine to help educate the world of healthcare and medical research about the transformative impact this new generative AI technology could have. But because we wrote the book when GPT-4 was still a secret, we had to speculate. Now, two years later, what did we get right, and what did we get wrong?     In this series, we’ll talk to clinicians, patients, hospital administrators, and others to understand the reality of AI in the field and where we go from here.  The book passage I read at the top is from “Chapter 10: The Big Black Bag.”  In imagining AI in medicine, Carey, Zak, and I included in our book two fictional accounts. In the first, a medical resident consults GPT-4 on her personal phone as the patient in front of her crashes. Within seconds, it offers an alternate response based on recent literature. In the second account, a 90-year-old woman with several chronic conditions is living independently and receiving near-constant medical support from an AI aide.    In our conversations with the guests we’ve spoken to so far, we’ve caught a glimpse of these predicted futures, seeing how clinicians and patients are actually using AI today and how developers are leveraging the technology in the healthcare products and services they’re creating. In fact, that first fictional account isn’t so fictional after all, as most of the doctors in the real world actually appear to be using AI at least occasionally—and sometimes much more than occasionally—to help in their daily clinical work. And as for the second fictional account, which is more of a science fiction account, it seems we are indeed on the verge of a new way of delivering and receiving healthcare, though the future is still very much open.  As we continue to examine the current state of AI in healthcare and its potential to transform the field, I’m pleased to welcome Bill Gates and Sébastien Bubeck.   Bill may be best known as the co-founder of Microsoft, having created the company with his childhood friend Paul Allen in 1975. He’s now the founder of Breakthrough Energy, which aims to advance clean energy innovation, and TerraPower, a company developing groundbreaking nuclear energy and science technologies. He also chairs the world’s largest philanthropic organization, the Gates Foundation, and focuses on solving a variety of health challenges around the globe and here at home.  Sébastien is a research lead at OpenAI. He was previously a distinguished scientist, vice president of AI, and a colleague of mine here at Microsoft, where his work included spearheading the development of the family of small language models known as Phi. While at Microsoft, he also coauthored the discussion-provoking 2023 paper “Sparks of Artificial General Intelligence,” which presented the results of early experiments with GPT-4 conducted by a small team from Microsoft Research.      Here’s my conversation with Bill Gates and Sébastien Bubeck.  LEE: Bill, welcome.  BILL GATES: Thank you.  LEE: Seb …  SÉBASTIEN BUBECK: Yeah. Hi, hi, Peter. Nice to be here.  LEE: You know, one of the things that I’ve been doing just to get the conversation warmed up is to talk about origin stories, and what I mean about origin stories is, you know, what was the first contact that you had with large language models or the concept of generative AI that convinced you or made you think that something really important was happening?  And so, Bill, I think I’ve heard the story about, you know, the time when the OpenAI folks—Sam Altman, Greg Brockman, and others—showed you something, but could we hear from you what those early encounters were like and what was going through your mind?   GATES: Well, I’d been visiting OpenAI soon after it was created to see things like GPT-2 and to see the little arm they had that was trying to match human manipulation and, you know, looking at their games like Dota that they were trying to get as good as human play. And honestly, I didn’t think the language model stuff they were doing, even when they got to GPT-3, would show the ability to learn, you know, in the same sense that a human reads a biology book and is able to take that knowledge and access it not only to pass a test but also to create new medicines.  And so my challenge to them was that if their LLM could get a five on the advanced placement biology test, then I would say, OK, it took biologic knowledge and encoded it in an accessible way and that I didn’t expect them to do that very quickly but it would be profound.   And it was only about six months after I challenged them to do that, that an early version of GPT-4 they brought up to a dinner at my house, and in fact, it answered most of the questions that night very well. The one it got totally wrong, we were … because it was so good, we kept thinking, Oh, we must be wrong. It turned out it was a math weaknessthat, you know, we later understood that that was an area of, weirdly, of incredible weakness of those early models. But, you know, that was when I realized, OK, the age of cheap intelligence was at its beginning.  LEE: Yeah. So I guess it seems like you had something similar to me in that my first encounters, I actually harbored some skepticism. Is it fair to say you were skeptical before that?  GATES: Well, the idea that we’ve figured out how to encode and access knowledge in this very deep sense without even understanding the nature of the encoding, …  LEE: Right.   GATES: … that is a bit weird.   LEE: Yeah.  GATES: We have an algorithm that creates the computation, but even say, OK, where is the president’s birthday stored in there? Where is this fact stored in there? The fact that even now when we’re playing around, getting a little bit more sense of it, it’s opaque to us what the semantic encoding is, it’s, kind of, amazing to me. I thought the invention of knowledge storage would be an explicit way of encoding knowledge, not an implicit statistical training.  LEE: Yeah, yeah. All right. So, Seb, you know, on this same topic, you know, I got—as we say at Microsoft—I got pulled into the tent.  BUBECK: Yes.   LEE: Because this was a very secret project. And then, um, I had the opportunity to select a small number of researchers in MSRto join and start investigating this thing seriously. And the first person I pulled in was you.  BUBECK: Yeah.  LEE: And so what were your first encounters? Because I actually don’t remember what happened then.  BUBECK: Oh, I remember it very well.My first encounter with GPT-4 was in a meeting with the two of you, actually. But my kind of first contact, the first moment where I realized that something was happening with generative AI, was before that. And I agree with Bill that I also wasn’t too impressed by GPT-3.  I though that it was kind of, you know, very naturally mimicking the web, sort of parroting what was written there in a nice way. Still in a way which seemed very impressive. But it wasn’t really intelligent in any way. But shortly after GPT-3, there was a model before GPT-4 that really shocked me, and this was the first image generation model, DALL-E 1.  So that was in 2021. And I will forever remember the press release of OpenAI where they had this prompt of an avocado chair and then you had this image of the avocado chair.And what really shocked me is that clearly the model kind of “understood” what is a chair, what is an avocado, and was able to merge those concepts.  So this was really, to me, the first moment where I saw some understanding in those models.   LEE: So this was, just to get the timing right, that was before I pulled you into the tent.  BUBECK: That was before. That was like a year before.  LEE: Right.   BUBECK: And now I will tell you how, you know, we went from that moment to the meeting with the two of you and GPT-4.  So once I saw this kind of understanding, I thought, OK, fine. It understands concept, but it’s still not able to reason. It cannot—as, you know, Bill was saying—it cannot learn from your document. It cannot reason.   So I set out to try to prove that. You know, this is what I was in the business of at the time, trying to prove things in mathematics. So I was trying to prove that basically autoregressive transformers could never reason. So I was trying to prove this. And after a year of work, I had something reasonable to show. And so I had the meeting with the two of you, and I had this example where I wanted to say, there is no way that an LLM is going to be able to do x.  And then as soon as I … I don’t know if you remember, Bill. But as soon as I said that, you said, oh, but wait a second. I had, you know, the OpenAI crew at my house recently, and they showed me a new model. Why don’t we ask this new model this question?   LEE: Yeah. BUBECK: And we did, and it solved it on the spot. And that really, honestly, just changed my life. Like, you know, I had been working for a year trying to say that this was impossible. And just right there, it was shown to be possible.   LEE:One of the very first things I got interested in—because I was really thinking a lot about healthcare—was healthcare and medicine.  And I don’t know if the two of you remember, but I ended up doing a lot of tests. I ran through, you know, step one and step two of the US Medical Licensing Exam. Did a whole bunch of other things. I wrote this big report. It was, you know, I can’t remember … a couple hundred pages.   And I needed to share this with someone. I didn’t … there weren’t too many people I could share it with. So I sent, I think, a copy to you, Bill. Sent a copy to you, Seb.   I hardly slept for about a week putting that report together. And, yeah, and I kept working on it. But I was far from alone. I think everyone who was in the tent, so to speak, in those early days was going through something pretty similar. All right. So I think … of course, a lot of what I put in the report also ended up being examples that made it into the book.  But the main purpose of this conversation isn’t to reminisce aboutor indulge in those reminiscences but to talk about what’s happening in healthcare and medicine. And, you know, as I said, we wrote this book. We did it very, very quickly. Seb, you helped. Bill, you know, you provided a review and some endorsements.  But, you know, honestly, we didn’t know what we were talking about because no one had access to this thing. And so we just made a bunch of guesses. So really, the whole thing I wanted to probe with the two of you is, now with two years of experience out in the world, what, you know, what do we think is happening today?  You know, is AI actually having an impact, positive or negative, on healthcare and medicine? And what do we now think is going to happen in the next two years, five years, or 10 years? And so I realize it’s a little bit too abstract to just ask it that way. So let me just try to narrow the discussion and guide us a little bit.   Um, the kind of administrative and clerical work, paperwork, around healthcare—and we made a lot of guesses about that—that appears to be going well, but, you know, Bill, I know we’ve discussed that sometimes that you think there ought to be a lot more going on. Do you have a viewpoint on how AI is actually finding its way into reducing paperwork?  GATES: Well, I’m stunned … I don’t think there should be a patient-doctor meeting where the AI is not sitting in and both transcribing, offering to help with the paperwork, and even making suggestions, although the doctor will be the one, you know, who makes the final decision about the diagnosis and whatever prescription gets done.   It’s so helpful. You know, when that patient goes home and their, you know, son who wants to understand what happened has some questions, that AI should be available to continue that conversation. And the way you can improve that experience and streamline things and, you know, involve the people who advise you. I don’t understand why that’s not more adopted, because there you still have the human in the loop making that final decision.  But even for, like, follow-up calls to make sure the patient did things, to understand if they have concerns and knowing when to escalate back to the doctor, the benefit is incredible. And, you know, that thing is ready for prime time. That paradigm is ready for prime time, in my view.  LEE: Yeah, there are some good products, but it seems like the number one use right now—and we kind of got this from some of the previous guests in previous episodes—is the use of AI just to respond to emails from patients.Does that make sense to you?  BUBECK: Yeah. So maybe I want to second what Bill was saying but maybe take a step back first. You know, two years ago, like, the concept of clinical scribes, which is one of the things that we’re talking about right now, it would have sounded, in fact, it sounded two years ago, borderline dangerous. Because everybody was worried about hallucinations. What happened if you have this AI listening in and then it transcribes, you know, something wrong?  Now, two years later, I think it’s mostly working. And in fact, it is not yet, you know, fully adopted. You’re right. But it is in production. It is used, you know, in many, many places. So this rate of progress is astounding because it wasn’t obvious that we would be able to overcome those obstacles of hallucination. It’s not to say that hallucinations are fully solved. In the case of the closed system, they are.   Now, I think more generally what’s going on in the background is that there is something that we, that certainly I, underestimated, which is this management overhead. So I think the reason why this is not adopted everywhere is really a training and teaching aspect. People need to be taught, like, those systems, how to interact with them.  And one example that I really like, a study that recently appeared where they tried to use ChatGPT for diagnosis and they were comparing doctors without and with ChatGPT. And the amazing thing … so this was a set of cases where the accuracy of the doctors alone was around 75%. ChatGPT alone was 90%. So that’s already kind of mind blowing. But then the kicker is that doctors with ChatGPT was 80%.   Intelligence alone is not enough. It’s also how it’s presented, how you interact with it. And ChatGPT, it’s an amazing tool. Obviously, I absolutely love it. But it’s not … you don’t want a doctor to have to type in, you know, prompts and use it that way.  It should be, as Bill was saying, kind of running continuously in the background, sending you notifications. And you have to be really careful of the rate at which those notifications are being sent. Because if they are too frequent, then the doctor will learn to ignore them. So you have to … all of those things matter, in fact, at least as much as the level of intelligence of the machine.  LEE: One of the things I think about, Bill, in that scenario that you described, doctors do some thinking about the patient when they write the note. So, you know, I’m always a little uncertain whether it’s actually … you know, you wouldn’t necessarily want to fully automate this, I don’t think. Or at least there needs to be some prompt to the doctor to make sure that the doctor puts some thought into what happened in the encounter with the patient. Does that make sense to you at all?  GATES: At this stage, you know, I’d still put the onus on the doctor to write the conclusions and the summary and not delegate that.  The tradeoffs you make a little bit are somewhat dependent on the situation you’re in. If you’re in Africa, So, yes, the doctor’s still going to have to do a lot of work, but just the quality of letting the patient and the people around them interact and ask questions and have things explained, that alone is such a quality improvement. It’s mind blowing.   LEE: So since you mentioned, you know, Africa—and, of course, this touches on the mission and some of the priorities of the Gates Foundation and this idea of democratization of access to expert medical care—what’s the most interesting stuff going on right now? Are there people and organizations or technologies that are impressing you or that you’re tracking?  GATES: Yeah. So the Gates Foundation has given out a lot of grants to people in Africa doing education, agriculture but more healthcare examples than anything. And the way these things start off, they often start out either being patient-centric in a narrow situation, like, OK, I’m a pregnant woman; talk to me. Or, I have infectious disease symptoms; talk to me. Or they’re connected to a health worker where they’re helping that worker get their job done. And we have lots of pilots out, you know, in both of those cases.   The dream would be eventually to have the thing the patient consults be so broad that it’s like having a doctor available who understands the local things.   LEE: Right.   GATES: We’re not there yet. But over the next two or three years, you know, particularly given the worsening financial constraints against African health systems, where the withdrawal of money has been dramatic, you know, figuring out how to take this—what I sometimes call “free intelligence”—and build a quality health system around that, we will have to be more radical in low-income countries than any rich country is ever going to be.   LEE: Also, there’s maybe a different regulatory environment, so some of those things maybe are easier? Because right now, I think the world hasn’t figured out how to and whether to regulate, let’s say, an AI that might give a medical diagnosis or write a prescription for a medication.  BUBECK: Yeah. I think one issue with this, and it’s also slowing down the deployment of AI in healthcare more generally, is a lack of proper benchmark. Because, you know, you were mentioning the USMLE, for example. That’s a great test to test human beings and their knowledge of healthcare and medicine. But it’s not a great test to give to an AI.  It’s not asking the right questions. So finding what are the right questions to test whether an AI system is ready to give diagnosis in a constrained setting, that’s a very, very important direction, which to my surprise, is not yet accelerating at the rate that I was hoping for.  LEE: OK, so that gives me an excuse to get more now into the core AI tech because something I’ve discussed with both of you is this issue of what are the right tests. And you both know the very first test I give to any new spin of an LLM is I present a patient, the results—a mythical patient—the results of my physical exam, my mythical physical exam. Maybe some results of some initial labs. And then I present or propose a differential diagnosis. And if you’re not in medicine, a differential diagnosis you can just think of as a prioritized list of the possible diagnoses that fit with all that data. And in that proposed differential, I always intentionally make two mistakes.  I make a textbook technical error in one of the possible elements of the differential diagnosis, and I have an error of omission. And, you know, I just want to know, does the LLM understand what I’m talking about? And all the good ones out there do now. But then I want to know, can it spot the errors? And then most importantly, is it willing to tell me I’m wrong, that I’ve made a mistake?   That last piece seems really hard for AI today. And so let me ask you first, Seb, because at the time of this taping, of course, there was a new spin of GPT-4o last week that became overly sycophantic. In other words, it was actually prone in that test of mine not only to not tell me I’m wrong, but it actually praised me for the creativity of my differential.What’s up with that?  BUBECK: Yeah, I guess it’s a testament to the fact that training those models is still more of an art than a science. So it’s a difficult job. Just to be clear with the audience, we have rolled back thatversion of GPT-4o, so now we don’t have the sycophant version out there.  Yeah, no, it’s a really difficult question. It has to do … as you said, it’s very technical. It has to do with the post-training and how, like, where do you nudge the model? So, you know, there is this very classical by now technique called RLHF, where you push the model in the direction of a certain reward model. So the reward model is just telling the model, you know, what behavior is good, what behavior is bad.  But this reward model is itself an LLM, and, you know, Bill was saying at the very beginning of the conversation that we don’t really understand how those LLMs deal with concepts like, you know, where is the capital of France located? Things like that. It is the same thing for this reward model. We don’t know why it says that it prefers one output to another, and whether this is correlated with some sycophancy is, you know, something that we discovered basically just now. That if you push too hard in optimization on this reward model, you will get a sycophant model.  So it’s kind of … what I’m trying to say is we became too good at what we were doing, and we ended up, in fact, in a trap of the reward model.  LEE: I mean, you do want … it’s a difficult balance because you do want models to follow your desires and …  BUBECK: It’s a very difficult, very difficult balance.  LEE: So this brings up then the following question for me, which is the extent to which we think we’ll need to have specially trained models for things. So let me start with you, Bill. Do you have a point of view on whether we will need to, you know, quote-unquote take AI models to med school? Have them specially trained? Like, if you were going to deploy something to give medical care in underserved parts of the world, do we need to do something special to create those models?  GATES: We certainly need to teach them the African languages and the unique dialects so that the multimedia interactions are very high quality. We certainly need to teach them the disease prevalence and unique disease patterns like, you know, neglected tropical diseases and malaria. So we need to gather a set of facts that somebody trying to go for a US customer base, you know, wouldn’t necessarily have that in there.  Those two things are actually very straightforward because the additional training time is small. I’d say for the next few years, we’ll also need to do reinforcement learning about the context of being a doctor and how important certain behaviors are. Humans learn over the course of their life to some degree that, I’m in a different context and the way I behave in terms of being willing to criticize or be nice, you know, how important is it? Who’s here? What’s my relationship to them?   Right now, these machines don’t have that broad social experience. And so if you know it’s going to be used for health things, a lot of reinforcement learning of the very best humans in that context would still be valuable. Eventually, the models will, having read all the literature of the world about good doctors, bad doctors, it’ll understand as soon as you say, “I want you to be a doctor diagnosing somebody.” All of the implicit reinforcement that fits that situation, you know, will be there. LEE: Yeah. GATES: And so I hope three years from now, we don’t have to do that reinforcement learning. But today, for any medical context, you would want a lot of data to reinforce tone, willingness to say things when, you know, there might be something significant at stake.  LEE: Yeah. So, you know, something Bill said, kind of, reminds me of another thing that I think we missed, which is, the context also … and the specialization also pertains to different, I guess, what we still call “modes,” although I don’t know if the idea of multimodal is the same as it was two years ago. But, you know, what do you make of all of the hubbub around—in fact, within Microsoft Research, this is a big deal, but I think we’re far from alone—you know, medical images and vision, video, proteins and molecules, cell, you know, cellular data and so on.  BUBECK: Yeah. OK. So there is a lot to say to everything … to the last, you know, couple of minutes. Maybe on the specialization aspect, you know, I think there is, hiding behind this, a really fundamental scientific question of whether eventually we have a singular AGIthat kind of knows everything and you can just put, you know, explain your own context and it will just get it and understand everything.  That’s one vision. I have to say, I don’t particularly believe in this vision. In fact, we humans are not like that at all. I think, hopefully, we are general intelligences, yet we have to specialize a lot. And, you know, I did myself a lot of RL, reinforcement learning, on mathematics. Like, that’s what I did, you know, spent a lot of time doing that. And I didn’t improve on other aspects. You know, in fact, I probably degraded in other aspects.So it’s … I think it’s an important example to have in mind.  LEE: I think I might disagree with you on that, though, because, like, doesn’t a model have to see both good science and bad science in order to be able to gain the ability to discern between the two?  BUBECK: Yeah, no, that absolutely. I think there is value in seeing the generality, in having a very broad base. But then you, kind of, specialize on verticals. And this is where also, you know, open-weights model, which we haven’t talked about yet, are really important because they allow you to provide this broad base to everyone. And then you can specialize on top of it.  LEE: So we have about three hours of stuff to talk about, but our time is actually running low. BUBECK: Yes, yes, yes.   LEE: So I think I want … there’s a more provocative question. It’s almost a silly question, but I need to ask it of the two of you, which is, is there a future, you know, where AI replaces doctors or replaces, you know, medical specialties that we have today? So what does the world look like, say, five years from now?  GATES: Well, it’s important to distinguish healthcare discovery activity from healthcare delivery activity. We focused mostly on delivery. I think it’s very much within the realm of possibility that the AI is not only accelerating healthcare discovery but substituting for a lot of the roles of, you know, I’m an organic chemist, or I run various types of assays. I can see those, which are, you know, testable-output-type jobs but with still very high value, I can see, you know, some replacement in those areas before the doctor.   The doctor, still understanding the human condition and long-term dialogues, you know, they’ve had a lifetime of reinforcement of that, particularly when you get into areas like mental health. So I wouldn’t say in five years, either people will choose to adopt it, but it will be profound that there’ll be this nearly free intelligence that can do follow-up, that can help you, you know, make sure you went through different possibilities.  And so I’d say, yes, we’ll have doctors, but I’d say healthcare will be massively transformed in its quality and in efficiency by AI in that time period.  LEE: Is there a comparison, useful comparison, say, between doctors and, say, programmers, computer programmers, or doctors and, I don’t know, lawyers?  GATES: Programming is another one that has, kind of, a mathematical correctness to it, you know, and so the objective function that you’re trying to reinforce to, as soon as you can understand the state machines, you can have something that’s “checkable”; that’s correct. So I think programming, you know, which is weird to say, that the machine will beat us at most programming tasks before we let it take over roles that have deep empathy, you know, physical presence and social understanding in them.  LEE: Yeah. By the way, you know, I fully expect in five years that AI will produce mathematical proofs that are checkable for validity, easily checkable, because they’ll be written in a proof-checking language like Lean or something but will be so complex that no human mathematician can understand them. I expect that to happen.   I can imagine in some fields, like cellular biology, we could have the same situation in the future because the molecular pathways, the chemistry, biochemistry of human cells or living cells is as complex as any mathematics, and so it seems possible that we may be in a state where in wet lab, we see, Oh yeah, this actually works, but no one can understand why.  BUBECK: Yeah, absolutely. I mean, I think I really agree with Bill’s distinction of the discovery and the delivery, and indeed, the discovery’s when you can check things, and at the end, there is an artifact that you can verify. You know, you can run the protocol in the wet lab and seeproduced what you wanted. So I absolutely agree with that.   And in fact, you know, we don’t have to talk five years from now. I don’t know if you know, but just recently, there was a paper that was published on a scientific discovery using o3- mini. So this is really amazing. And, you know, just very quickly, just so people know, it was about this statistical physics model, the frustrated Potts model, which has to do with coloring, and basically, the case of three colors, like, more than two colors was open for a long time, and o3 was able to reduce the case of three colors to two colors.   LEE: Yeah.  BUBECK: Which is just, like, astounding. And this is not … this is now. This is happening right now. So this is something that I personally didn’t expect it would happen so quickly, and it’s due to those reasoning models.   Now, on the delivery side, I would add something more to it for the reason why doctors and, in fact, lawyers and coders will remain for a long time, and it’s because we still don’t understand how those models generalize. Like, at the end of the day, we are not able to tell you when they are confronted with a really new, novel situation, whether they will work or not.  Nobody is able to give you that guarantee. And I think until we understand this generalization better, we’re not going to be willing to just let the system in the wild without human supervision.  LEE: But don’t human doctors, human specialists … so, for example, a cardiologist sees a patient in a certain way that a nephrologist …  BUBECK: Yeah. LEE: … or an endocrinologist might not. BUBECK: That’s right. But another cardiologist will understand and, kind of, expect a certain level of generalization from their peer. And this, we just don’t have it with AI models. Now, of course, you’re exactly right. That generalization is also hard for humans. Like, if you have a human trained for one task and you put them into another task, then you don’t … you often don’t know. LEE: OK. You know, the podcast is focused on what’s happened over the last two years. But now, I’d like one provocative prediction about what you think the world of AI and medicine is going to be at some point in the future. You pick your timeframe. I don’t care if it’s two years or 20 years from now, but, you know, what do you think will be different about AI in medicine in that future than today?  BUBECK: Yeah, I think the deployment is going to accelerate soon. Like, we’re really not missing very much. There is this enormous capability overhang. Like, even if progress completely stopped, with current systems, we can do a lot more than what we’re doing right now. So I think this will … this has to be realized, you know, sooner rather than later.  And I think it’s probably dependent on these benchmarks and proper evaluation and tying this with regulation. So these are things that take time in human society and for good reason. But now we already are at two years; you know, give it another two years and it should be really …   LEE: Will AI prescribe your medicines? Write your prescriptions?  BUBECK: I think yes. I think yes.  LEE: OK. Bill?  GATES: Well, I think the next two years, we’ll have massive pilots, and so the amount of use of the AI, still in a copilot-type mode, you know, we should get millions of patient visits, you know, both in general medicine and in the mental health side, as well. And I think that’s going to build up both the data and the confidence to give the AI some additional autonomy. You know, are you going to let it talk to you at night when you’re panicked about your mental health with some ability to escalate? And, you know, I’ve gone so far as to tell politicians with national health systems that if they deploy AI appropriately, that the quality of care, the overload of the doctors, the improvement in the economics will be enough that their voters will be stunned because they just don’t expect this, and, you know, they could be reelectedjust on this one thing of fixing what is a very overloaded and economically challenged health system in these rich countries.  You know, my personal role is going to be to make sure that in the poorer countries, there isn’t some lag; in fact, in many cases, that we’ll be more aggressive because, you know, we’re comparing to having no access to doctors at all. And, you know, so I think whether it’s India or Africa, there’ll be lessons that are globally valuable because we need medical intelligence. And, you know, thank god AI is going to provide a lot of that.  LEE: Well, on that optimistic note, I think that’s a good way to end. Bill, Seb, really appreciate all of this.   I think the most fundamental prediction we made in the book is that AI would actually find its way into the practice of medicine, and I think that that at least has come true, maybe in different ways than we expected, but it’s come true, and I think it’ll only accelerate from here. So thanks again, both of you.   GATES: Yeah. Thanks, you guys.  BUBECK: Thank you, Peter. Thanks, Bill.  LEE: I just always feel such a sense of privilege to have a chance to interact and actually work with people like Bill and Sébastien.    With Bill, I’m always amazed at how practically minded he is. He’s really thinking about the nuts and bolts of what AI might be able to do for people, and his thoughts about underserved parts of the world, the idea that we might actually be able to empower people with access to expert medical knowledge, I think is both inspiring and amazing.   And then, Seb, Sébastien Bubeck, he’s just absolutely a brilliant mind. He has a really firm grip on the deep mathematics of artificial intelligence and brings that to bear in his research and development work. And where that mathematics takes him isn’t just into the nuts and bolts of algorithms but into philosophical questions about the nature of intelligence.   One of the things that Sébastien brought up was the state of evaluation of AI systems. And indeed, he was fairly critical in our conversation. But of course, the world of AI research and development is just moving so fast, and indeed, since we recorded our conversation, OpenAI, in fact, released a new evaluation metric that is directly relevant to medical applications, and that is something called HealthBench. And Microsoft Research also released a new evaluation approach or process called ADeLe.   HealthBench and ADeLe are examples of new approaches to evaluating AI models that are less about testing their knowledge and ability to pass multiple-choice exams and instead are evaluation approaches designed to assess how well AI models are able to complete tasks that actually arise every day in typical healthcare or biomedical research settings. These are examples of really important good work that speak to how well AI models work in the real world of healthcare and biomedical research and how well they can collaborate with human beings in those settings.  You know, I asked Bill and Seb to make some predictions about the future. You know, my own answer, I expect that we’re going to be able to use AI to change how we diagnose patients, change how we decide treatment options.   If you’re a doctor or a nurse and you encounter a patient, you’ll ask questions, do a physical exam, you know, call out for labs just like you do today, but then you’ll be able to engage with AI based on all of that data and just ask, you know, based on all the other people who have gone through the same experience, who have similar data, how were they diagnosed? How were they treated? What were their outcomes? And what does that mean for the patient I have right now? Some people call it the “patients like me” paradigm. And I think that’s going to become real because of AI within our lifetimes. That idea of really grounding the delivery in healthcare and medical practice through data and intelligence, I actually now don’t see any barriers to that future becoming real.   I’d like to extend another big thank you to Bill and Sébastien for their time. And to our listeners, as always, it’s a pleasure to have you along for the ride. I hope you’ll join us for our remaining conversations, as well as a second coauthor roundtable with Carey and Zak.   Until next time.   #how #reshaping #future #healthcare #medical
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    How AI is reshaping the future of healthcare and medical research
    Transcript [MUSIC]      [BOOK PASSAGE]   PETER LEE: “In ‘The Little Black Bag,’ a classic science fiction story, a high-tech doctor’s kit of the future is accidentally transported back to the 1950s, into the shaky hands of a washed-up, alcoholic doctor. The ultimate medical tool, it redeems the doctor wielding it, allowing him to practice gratifyingly heroic medicine. … The tale ends badly for the doctor and his treacherous assistant, but it offered a picture of how advanced technology could transform medicine—powerful when it was written nearly 75 years ago and still so today. What would be the Al equivalent of that little black bag? At this moment when new capabilities are emerging, how do we imagine them into medicine?”   [END OF BOOK PASSAGE]     [THEME MUSIC]     This is The AI Revolution in Medicine, Revisited. I’m your host, Peter Lee.    Shortly after OpenAI’s GPT-4 was publicly released, Carey Goldberg, Dr. Zak Kohane, and I published The AI Revolution in Medicine to help educate the world of healthcare and medical research about the transformative impact this new generative AI technology could have. But because we wrote the book when GPT-4 was still a secret, we had to speculate. Now, two years later, what did we get right, and what did we get wrong?     In this series, we’ll talk to clinicians, patients, hospital administrators, and others to understand the reality of AI in the field and where we go from here.   [THEME MUSIC FADES] The book passage I read at the top is from “Chapter 10: The Big Black Bag.”  In imagining AI in medicine, Carey, Zak, and I included in our book two fictional accounts. In the first, a medical resident consults GPT-4 on her personal phone as the patient in front of her crashes. Within seconds, it offers an alternate response based on recent literature. In the second account, a 90-year-old woman with several chronic conditions is living independently and receiving near-constant medical support from an AI aide.    In our conversations with the guests we’ve spoken to so far, we’ve caught a glimpse of these predicted futures, seeing how clinicians and patients are actually using AI today and how developers are leveraging the technology in the healthcare products and services they’re creating. In fact, that first fictional account isn’t so fictional after all, as most of the doctors in the real world actually appear to be using AI at least occasionally—and sometimes much more than occasionally—to help in their daily clinical work. And as for the second fictional account, which is more of a science fiction account, it seems we are indeed on the verge of a new way of delivering and receiving healthcare, though the future is still very much open.  As we continue to examine the current state of AI in healthcare and its potential to transform the field, I’m pleased to welcome Bill Gates and Sébastien Bubeck.   Bill may be best known as the co-founder of Microsoft, having created the company with his childhood friend Paul Allen in 1975. He’s now the founder of Breakthrough Energy, which aims to advance clean energy innovation, and TerraPower, a company developing groundbreaking nuclear energy and science technologies. He also chairs the world’s largest philanthropic organization, the Gates Foundation, and focuses on solving a variety of health challenges around the globe and here at home.  Sébastien is a research lead at OpenAI. He was previously a distinguished scientist, vice president of AI, and a colleague of mine here at Microsoft, where his work included spearheading the development of the family of small language models known as Phi. While at Microsoft, he also coauthored the discussion-provoking 2023 paper “Sparks of Artificial General Intelligence,” which presented the results of early experiments with GPT-4 conducted by a small team from Microsoft Research.    [TRANSITION MUSIC]   Here’s my conversation with Bill Gates and Sébastien Bubeck.  LEE: Bill, welcome.  BILL GATES: Thank you.  LEE: Seb …  SÉBASTIEN BUBECK: Yeah. Hi, hi, Peter. Nice to be here.  LEE: You know, one of the things that I’ve been doing just to get the conversation warmed up is to talk about origin stories, and what I mean about origin stories is, you know, what was the first contact that you had with large language models or the concept of generative AI that convinced you or made you think that something really important was happening?  And so, Bill, I think I’ve heard the story about, you know, the time when the OpenAI folks—Sam Altman, Greg Brockman, and others—showed you something, but could we hear from you what those early encounters were like and what was going through your mind?   GATES: Well, I’d been visiting OpenAI soon after it was created to see things like GPT-2 and to see the little arm they had that was trying to match human manipulation and, you know, looking at their games like Dota that they were trying to get as good as human play. And honestly, I didn’t think the language model stuff they were doing, even when they got to GPT-3, would show the ability to learn, you know, in the same sense that a human reads a biology book and is able to take that knowledge and access it not only to pass a test but also to create new medicines.  And so my challenge to them was that if their LLM could get a five on the advanced placement biology test, then I would say, OK, it took biologic knowledge and encoded it in an accessible way and that I didn’t expect them to do that very quickly but it would be profound.   And it was only about six months after I challenged them to do that, that an early version of GPT-4 they brought up to a dinner at my house, and in fact, it answered most of the questions that night very well. The one it got totally wrong, we were … because it was so good, we kept thinking, Oh, we must be wrong. It turned out it was a math weakness [LAUGHTER] that, you know, we later understood that that was an area of, weirdly, of incredible weakness of those early models. But, you know, that was when I realized, OK, the age of cheap intelligence was at its beginning.  LEE: Yeah. So I guess it seems like you had something similar to me in that my first encounters, I actually harbored some skepticism. Is it fair to say you were skeptical before that?  GATES: Well, the idea that we’ve figured out how to encode and access knowledge in this very deep sense without even understanding the nature of the encoding, …  LEE: Right.   GATES: … that is a bit weird.   LEE: Yeah.  GATES: We have an algorithm that creates the computation, but even say, OK, where is the president’s birthday stored in there? Where is this fact stored in there? The fact that even now when we’re playing around, getting a little bit more sense of it, it’s opaque to us what the semantic encoding is, it’s, kind of, amazing to me. I thought the invention of knowledge storage would be an explicit way of encoding knowledge, not an implicit statistical training.  LEE: Yeah, yeah. All right. So, Seb, you know, on this same topic, you know, I got—as we say at Microsoft—I got pulled into the tent. [LAUGHS]  BUBECK: Yes.   LEE: Because this was a very secret project. And then, um, I had the opportunity to select a small number of researchers in MSR [Microsoft Research] to join and start investigating this thing seriously. And the first person I pulled in was you.  BUBECK: Yeah.  LEE: And so what were your first encounters? Because I actually don’t remember what happened then.  BUBECK: Oh, I remember it very well. [LAUGHS] My first encounter with GPT-4 was in a meeting with the two of you, actually. But my kind of first contact, the first moment where I realized that something was happening with generative AI, was before that. And I agree with Bill that I also wasn’t too impressed by GPT-3.  I though that it was kind of, you know, very naturally mimicking the web, sort of parroting what was written there in a nice way. Still in a way which seemed very impressive. But it wasn’t really intelligent in any way. But shortly after GPT-3, there was a model before GPT-4 that really shocked me, and this was the first image generation model, DALL-E 1.  So that was in 2021. And I will forever remember the press release of OpenAI where they had this prompt of an avocado chair and then you had this image of the avocado chair. [LAUGHTER] And what really shocked me is that clearly the model kind of “understood” what is a chair, what is an avocado, and was able to merge those concepts.  So this was really, to me, the first moment where I saw some understanding in those models.   LEE: So this was, just to get the timing right, that was before I pulled you into the tent.  BUBECK: That was before. That was like a year before.  LEE: Right.   BUBECK: And now I will tell you how, you know, we went from that moment to the meeting with the two of you and GPT-4.  So once I saw this kind of understanding, I thought, OK, fine. It understands concept, but it’s still not able to reason. It cannot—as, you know, Bill was saying—it cannot learn from your document. It cannot reason.   So I set out to try to prove that. You know, this is what I was in the business of at the time, trying to prove things in mathematics. So I was trying to prove that basically autoregressive transformers could never reason. So I was trying to prove this. And after a year of work, I had something reasonable to show. And so I had the meeting with the two of you, and I had this example where I wanted to say, there is no way that an LLM is going to be able to do x.  And then as soon as I … I don’t know if you remember, Bill. But as soon as I said that, you said, oh, but wait a second. I had, you know, the OpenAI crew at my house recently, and they showed me a new model. Why don’t we ask this new model this question?   LEE: Yeah. BUBECK: And we did, and it solved it on the spot. And that really, honestly, just changed my life. Like, you know, I had been working for a year trying to say that this was impossible. And just right there, it was shown to be possible.   LEE: [LAUGHS] One of the very first things I got interested in—because I was really thinking a lot about healthcare—was healthcare and medicine.  And I don’t know if the two of you remember, but I ended up doing a lot of tests. I ran through, you know, step one and step two of the US Medical Licensing Exam. Did a whole bunch of other things. I wrote this big report. It was, you know, I can’t remember … a couple hundred pages.   And I needed to share this with someone. I didn’t … there weren’t too many people I could share it with. So I sent, I think, a copy to you, Bill. Sent a copy to you, Seb.   I hardly slept for about a week putting that report together. And, yeah, and I kept working on it. But I was far from alone. I think everyone who was in the tent, so to speak, in those early days was going through something pretty similar. All right. So I think … of course, a lot of what I put in the report also ended up being examples that made it into the book.  But the main purpose of this conversation isn’t to reminisce about [LAUGHS] or indulge in those reminiscences but to talk about what’s happening in healthcare and medicine. And, you know, as I said, we wrote this book. We did it very, very quickly. Seb, you helped. Bill, you know, you provided a review and some endorsements.  But, you know, honestly, we didn’t know what we were talking about because no one had access to this thing. And so we just made a bunch of guesses. So really, the whole thing I wanted to probe with the two of you is, now with two years of experience out in the world, what, you know, what do we think is happening today?  You know, is AI actually having an impact, positive or negative, on healthcare and medicine? And what do we now think is going to happen in the next two years, five years, or 10 years? And so I realize it’s a little bit too abstract to just ask it that way. So let me just try to narrow the discussion and guide us a little bit.   Um, the kind of administrative and clerical work, paperwork, around healthcare—and we made a lot of guesses about that—that appears to be going well, but, you know, Bill, I know we’ve discussed that sometimes that you think there ought to be a lot more going on. Do you have a viewpoint on how AI is actually finding its way into reducing paperwork?  GATES: Well, I’m stunned … I don’t think there should be a patient-doctor meeting where the AI is not sitting in and both transcribing, offering to help with the paperwork, and even making suggestions, although the doctor will be the one, you know, who makes the final decision about the diagnosis and whatever prescription gets done.   It’s so helpful. You know, when that patient goes home and their, you know, son who wants to understand what happened has some questions, that AI should be available to continue that conversation. And the way you can improve that experience and streamline things and, you know, involve the people who advise you. I don’t understand why that’s not more adopted, because there you still have the human in the loop making that final decision.  But even for, like, follow-up calls to make sure the patient did things, to understand if they have concerns and knowing when to escalate back to the doctor, the benefit is incredible. And, you know, that thing is ready for prime time. That paradigm is ready for prime time, in my view.  LEE: Yeah, there are some good products, but it seems like the number one use right now—and we kind of got this from some of the previous guests in previous episodes—is the use of AI just to respond to emails from patients. [LAUGHTER] Does that make sense to you?  BUBECK: Yeah. So maybe I want to second what Bill was saying but maybe take a step back first. You know, two years ago, like, the concept of clinical scribes, which is one of the things that we’re talking about right now, it would have sounded, in fact, it sounded two years ago, borderline dangerous. Because everybody was worried about hallucinations. What happened if you have this AI listening in and then it transcribes, you know, something wrong?  Now, two years later, I think it’s mostly working. And in fact, it is not yet, you know, fully adopted. You’re right. But it is in production. It is used, you know, in many, many places. So this rate of progress is astounding because it wasn’t obvious that we would be able to overcome those obstacles of hallucination. It’s not to say that hallucinations are fully solved. In the case of the closed system, they are.   Now, I think more generally what’s going on in the background is that there is something that we, that certainly I, underestimated, which is this management overhead. So I think the reason why this is not adopted everywhere is really a training and teaching aspect. People need to be taught, like, those systems, how to interact with them.  And one example that I really like, a study that recently appeared where they tried to use ChatGPT for diagnosis and they were comparing doctors without and with ChatGPT (opens in new tab). And the amazing thing … so this was a set of cases where the accuracy of the doctors alone was around 75%. ChatGPT alone was 90%. So that’s already kind of mind blowing. But then the kicker is that doctors with ChatGPT was 80%.   Intelligence alone is not enough. It’s also how it’s presented, how you interact with it. And ChatGPT, it’s an amazing tool. Obviously, I absolutely love it. But it’s not … you don’t want a doctor to have to type in, you know, prompts and use it that way.  It should be, as Bill was saying, kind of running continuously in the background, sending you notifications. And you have to be really careful of the rate at which those notifications are being sent. Because if they are too frequent, then the doctor will learn to ignore them. So you have to … all of those things matter, in fact, at least as much as the level of intelligence of the machine.  LEE: One of the things I think about, Bill, in that scenario that you described, doctors do some thinking about the patient when they write the note. So, you know, I’m always a little uncertain whether it’s actually … you know, you wouldn’t necessarily want to fully automate this, I don’t think. Or at least there needs to be some prompt to the doctor to make sure that the doctor puts some thought into what happened in the encounter with the patient. Does that make sense to you at all?  GATES: At this stage, you know, I’d still put the onus on the doctor to write the conclusions and the summary and not delegate that.  The tradeoffs you make a little bit are somewhat dependent on the situation you’re in. If you’re in Africa, So, yes, the doctor’s still going to have to do a lot of work, but just the quality of letting the patient and the people around them interact and ask questions and have things explained, that alone is such a quality improvement. It’s mind blowing.   LEE: So since you mentioned, you know, Africa—and, of course, this touches on the mission and some of the priorities of the Gates Foundation and this idea of democratization of access to expert medical care—what’s the most interesting stuff going on right now? Are there people and organizations or technologies that are impressing you or that you’re tracking?  GATES: Yeah. So the Gates Foundation has given out a lot of grants to people in Africa doing education, agriculture but more healthcare examples than anything. And the way these things start off, they often start out either being patient-centric in a narrow situation, like, OK, I’m a pregnant woman; talk to me. Or, I have infectious disease symptoms; talk to me. Or they’re connected to a health worker where they’re helping that worker get their job done. And we have lots of pilots out, you know, in both of those cases.   The dream would be eventually to have the thing the patient consults be so broad that it’s like having a doctor available who understands the local things.   LEE: Right.   GATES: We’re not there yet. But over the next two or three years, you know, particularly given the worsening financial constraints against African health systems, where the withdrawal of money has been dramatic, you know, figuring out how to take this—what I sometimes call “free intelligence”—and build a quality health system around that, we will have to be more radical in low-income countries than any rich country is ever going to be.   LEE: Also, there’s maybe a different regulatory environment, so some of those things maybe are easier? Because right now, I think the world hasn’t figured out how to and whether to regulate, let’s say, an AI that might give a medical diagnosis or write a prescription for a medication.  BUBECK: Yeah. I think one issue with this, and it’s also slowing down the deployment of AI in healthcare more generally, is a lack of proper benchmark. Because, you know, you were mentioning the USMLE [United States Medical Licensing Examination], for example. That’s a great test to test human beings and their knowledge of healthcare and medicine. But it’s not a great test to give to an AI.  It’s not asking the right questions. So finding what are the right questions to test whether an AI system is ready to give diagnosis in a constrained setting, that’s a very, very important direction, which to my surprise, is not yet accelerating at the rate that I was hoping for.  LEE: OK, so that gives me an excuse to get more now into the core AI tech because something I’ve discussed with both of you is this issue of what are the right tests. And you both know the very first test I give to any new spin of an LLM is I present a patient, the results—a mythical patient—the results of my physical exam, my mythical physical exam. Maybe some results of some initial labs. And then I present or propose a differential diagnosis. And if you’re not in medicine, a differential diagnosis you can just think of as a prioritized list of the possible diagnoses that fit with all that data. And in that proposed differential, I always intentionally make two mistakes.  I make a textbook technical error in one of the possible elements of the differential diagnosis, and I have an error of omission. And, you know, I just want to know, does the LLM understand what I’m talking about? And all the good ones out there do now. But then I want to know, can it spot the errors? And then most importantly, is it willing to tell me I’m wrong, that I’ve made a mistake?   That last piece seems really hard for AI today. And so let me ask you first, Seb, because at the time of this taping, of course, there was a new spin of GPT-4o last week that became overly sycophantic. In other words, it was actually prone in that test of mine not only to not tell me I’m wrong, but it actually praised me for the creativity of my differential. [LAUGHTER] What’s up with that?  BUBECK: Yeah, I guess it’s a testament to the fact that training those models is still more of an art than a science. So it’s a difficult job. Just to be clear with the audience, we have rolled back that [LAUGHS] version of GPT-4o, so now we don’t have the sycophant version out there.  Yeah, no, it’s a really difficult question. It has to do … as you said, it’s very technical. It has to do with the post-training and how, like, where do you nudge the model? So, you know, there is this very classical by now technique called RLHF [reinforcement learning from human feedback], where you push the model in the direction of a certain reward model. So the reward model is just telling the model, you know, what behavior is good, what behavior is bad.  But this reward model is itself an LLM, and, you know, Bill was saying at the very beginning of the conversation that we don’t really understand how those LLMs deal with concepts like, you know, where is the capital of France located? Things like that. It is the same thing for this reward model. We don’t know why it says that it prefers one output to another, and whether this is correlated with some sycophancy is, you know, something that we discovered basically just now. That if you push too hard in optimization on this reward model, you will get a sycophant model.  So it’s kind of … what I’m trying to say is we became too good at what we were doing, and we ended up, in fact, in a trap of the reward model.  LEE: I mean, you do want … it’s a difficult balance because you do want models to follow your desires and …  BUBECK: It’s a very difficult, very difficult balance.  LEE: So this brings up then the following question for me, which is the extent to which we think we’ll need to have specially trained models for things. So let me start with you, Bill. Do you have a point of view on whether we will need to, you know, quote-unquote take AI models to med school? Have them specially trained? Like, if you were going to deploy something to give medical care in underserved parts of the world, do we need to do something special to create those models?  GATES: We certainly need to teach them the African languages and the unique dialects so that the multimedia interactions are very high quality. We certainly need to teach them the disease prevalence and unique disease patterns like, you know, neglected tropical diseases and malaria. So we need to gather a set of facts that somebody trying to go for a US customer base, you know, wouldn’t necessarily have that in there.  Those two things are actually very straightforward because the additional training time is small. I’d say for the next few years, we’ll also need to do reinforcement learning about the context of being a doctor and how important certain behaviors are. Humans learn over the course of their life to some degree that, I’m in a different context and the way I behave in terms of being willing to criticize or be nice, you know, how important is it? Who’s here? What’s my relationship to them?   Right now, these machines don’t have that broad social experience. And so if you know it’s going to be used for health things, a lot of reinforcement learning of the very best humans in that context would still be valuable. Eventually, the models will, having read all the literature of the world about good doctors, bad doctors, it’ll understand as soon as you say, “I want you to be a doctor diagnosing somebody.” All of the implicit reinforcement that fits that situation, you know, will be there. LEE: Yeah. GATES: And so I hope three years from now, we don’t have to do that reinforcement learning. But today, for any medical context, you would want a lot of data to reinforce tone, willingness to say things when, you know, there might be something significant at stake.  LEE: Yeah. So, you know, something Bill said, kind of, reminds me of another thing that I think we missed, which is, the context also … and the specialization also pertains to different, I guess, what we still call “modes,” although I don’t know if the idea of multimodal is the same as it was two years ago. But, you know, what do you make of all of the hubbub around—in fact, within Microsoft Research, this is a big deal, but I think we’re far from alone—you know, medical images and vision, video, proteins and molecules, cell, you know, cellular data and so on.  BUBECK: Yeah. OK. So there is a lot to say to everything … to the last, you know, couple of minutes. Maybe on the specialization aspect, you know, I think there is, hiding behind this, a really fundamental scientific question of whether eventually we have a singular AGI [artificial general intelligence] that kind of knows everything and you can just put, you know, explain your own context and it will just get it and understand everything.  That’s one vision. I have to say, I don’t particularly believe in this vision. In fact, we humans are not like that at all. I think, hopefully, we are general intelligences, yet we have to specialize a lot. And, you know, I did myself a lot of RL, reinforcement learning, on mathematics. Like, that’s what I did, you know, spent a lot of time doing that. And I didn’t improve on other aspects. You know, in fact, I probably degraded in other aspects. [LAUGHTER] So it’s … I think it’s an important example to have in mind.  LEE: I think I might disagree with you on that, though, because, like, doesn’t a model have to see both good science and bad science in order to be able to gain the ability to discern between the two?  BUBECK: Yeah, no, that absolutely. I think there is value in seeing the generality, in having a very broad base. But then you, kind of, specialize on verticals. And this is where also, you know, open-weights model, which we haven’t talked about yet, are really important because they allow you to provide this broad base to everyone. And then you can specialize on top of it.  LEE: So we have about three hours of stuff to talk about, but our time is actually running low. BUBECK: Yes, yes, yes.   LEE: So I think I want … there’s a more provocative question. It’s almost a silly question, but I need to ask it of the two of you, which is, is there a future, you know, where AI replaces doctors or replaces, you know, medical specialties that we have today? So what does the world look like, say, five years from now?  GATES: Well, it’s important to distinguish healthcare discovery activity from healthcare delivery activity. We focused mostly on delivery. I think it’s very much within the realm of possibility that the AI is not only accelerating healthcare discovery but substituting for a lot of the roles of, you know, I’m an organic chemist, or I run various types of assays. I can see those, which are, you know, testable-output-type jobs but with still very high value, I can see, you know, some replacement in those areas before the doctor.   The doctor, still understanding the human condition and long-term dialogues, you know, they’ve had a lifetime of reinforcement of that, particularly when you get into areas like mental health. So I wouldn’t say in five years, either people will choose to adopt it, but it will be profound that there’ll be this nearly free intelligence that can do follow-up, that can help you, you know, make sure you went through different possibilities.  And so I’d say, yes, we’ll have doctors, but I’d say healthcare will be massively transformed in its quality and in efficiency by AI in that time period.  LEE: Is there a comparison, useful comparison, say, between doctors and, say, programmers, computer programmers, or doctors and, I don’t know, lawyers?  GATES: Programming is another one that has, kind of, a mathematical correctness to it, you know, and so the objective function that you’re trying to reinforce to, as soon as you can understand the state machines, you can have something that’s “checkable”; that’s correct. So I think programming, you know, which is weird to say, that the machine will beat us at most programming tasks before we let it take over roles that have deep empathy, you know, physical presence and social understanding in them.  LEE: Yeah. By the way, you know, I fully expect in five years that AI will produce mathematical proofs that are checkable for validity, easily checkable, because they’ll be written in a proof-checking language like Lean or something but will be so complex that no human mathematician can understand them. I expect that to happen.   I can imagine in some fields, like cellular biology, we could have the same situation in the future because the molecular pathways, the chemistry, biochemistry of human cells or living cells is as complex as any mathematics, and so it seems possible that we may be in a state where in wet lab, we see, Oh yeah, this actually works, but no one can understand why.  BUBECK: Yeah, absolutely. I mean, I think I really agree with Bill’s distinction of the discovery and the delivery, and indeed, the discovery’s when you can check things, and at the end, there is an artifact that you can verify. You know, you can run the protocol in the wet lab and see [if you have] produced what you wanted. So I absolutely agree with that.   And in fact, you know, we don’t have to talk five years from now. I don’t know if you know, but just recently, there was a paper that was published on a scientific discovery using o3- mini (opens in new tab). So this is really amazing. And, you know, just very quickly, just so people know, it was about this statistical physics model, the frustrated Potts model, which has to do with coloring, and basically, the case of three colors, like, more than two colors was open for a long time, and o3 was able to reduce the case of three colors to two colors.   LEE: Yeah.  BUBECK: Which is just, like, astounding. And this is not … this is now. This is happening right now. So this is something that I personally didn’t expect it would happen so quickly, and it’s due to those reasoning models.   Now, on the delivery side, I would add something more to it for the reason why doctors and, in fact, lawyers and coders will remain for a long time, and it’s because we still don’t understand how those models generalize. Like, at the end of the day, we are not able to tell you when they are confronted with a really new, novel situation, whether they will work or not.  Nobody is able to give you that guarantee. And I think until we understand this generalization better, we’re not going to be willing to just let the system in the wild without human supervision.  LEE: But don’t human doctors, human specialists … so, for example, a cardiologist sees a patient in a certain way that a nephrologist …  BUBECK: Yeah. LEE: … or an endocrinologist might not. BUBECK: That’s right. But another cardiologist will understand and, kind of, expect a certain level of generalization from their peer. And this, we just don’t have it with AI models. Now, of course, you’re exactly right. That generalization is also hard for humans. Like, if you have a human trained for one task and you put them into another task, then you don’t … you often don’t know. LEE: OK. You know, the podcast is focused on what’s happened over the last two years. But now, I’d like one provocative prediction about what you think the world of AI and medicine is going to be at some point in the future. You pick your timeframe. I don’t care if it’s two years or 20 years from now, but, you know, what do you think will be different about AI in medicine in that future than today?  BUBECK: Yeah, I think the deployment is going to accelerate soon. Like, we’re really not missing very much. There is this enormous capability overhang. Like, even if progress completely stopped, with current systems, we can do a lot more than what we’re doing right now. So I think this will … this has to be realized, you know, sooner rather than later.  And I think it’s probably dependent on these benchmarks and proper evaluation and tying this with regulation. So these are things that take time in human society and for good reason. But now we already are at two years; you know, give it another two years and it should be really …   LEE: Will AI prescribe your medicines? Write your prescriptions?  BUBECK: I think yes. I think yes.  LEE: OK. Bill?  GATES: Well, I think the next two years, we’ll have massive pilots, and so the amount of use of the AI, still in a copilot-type mode, you know, we should get millions of patient visits, you know, both in general medicine and in the mental health side, as well. And I think that’s going to build up both the data and the confidence to give the AI some additional autonomy. You know, are you going to let it talk to you at night when you’re panicked about your mental health with some ability to escalate? And, you know, I’ve gone so far as to tell politicians with national health systems that if they deploy AI appropriately, that the quality of care, the overload of the doctors, the improvement in the economics will be enough that their voters will be stunned because they just don’t expect this, and, you know, they could be reelected [LAUGHTER] just on this one thing of fixing what is a very overloaded and economically challenged health system in these rich countries.  You know, my personal role is going to be to make sure that in the poorer countries, there isn’t some lag; in fact, in many cases, that we’ll be more aggressive because, you know, we’re comparing to having no access to doctors at all. And, you know, so I think whether it’s India or Africa, there’ll be lessons that are globally valuable because we need medical intelligence. And, you know, thank god AI is going to provide a lot of that.  LEE: Well, on that optimistic note, I think that’s a good way to end. Bill, Seb, really appreciate all of this.   I think the most fundamental prediction we made in the book is that AI would actually find its way into the practice of medicine, and I think that that at least has come true, maybe in different ways than we expected, but it’s come true, and I think it’ll only accelerate from here. So thanks again, both of you.  [TRANSITION MUSIC]  GATES: Yeah. Thanks, you guys.  BUBECK: Thank you, Peter. Thanks, Bill.  LEE: I just always feel such a sense of privilege to have a chance to interact and actually work with people like Bill and Sébastien.    With Bill, I’m always amazed at how practically minded he is. He’s really thinking about the nuts and bolts of what AI might be able to do for people, and his thoughts about underserved parts of the world, the idea that we might actually be able to empower people with access to expert medical knowledge, I think is both inspiring and amazing.   And then, Seb, Sébastien Bubeck, he’s just absolutely a brilliant mind. He has a really firm grip on the deep mathematics of artificial intelligence and brings that to bear in his research and development work. And where that mathematics takes him isn’t just into the nuts and bolts of algorithms but into philosophical questions about the nature of intelligence.   One of the things that Sébastien brought up was the state of evaluation of AI systems. And indeed, he was fairly critical in our conversation. But of course, the world of AI research and development is just moving so fast, and indeed, since we recorded our conversation, OpenAI, in fact, released a new evaluation metric that is directly relevant to medical applications, and that is something called HealthBench. And Microsoft Research also released a new evaluation approach or process called ADeLe.   HealthBench and ADeLe are examples of new approaches to evaluating AI models that are less about testing their knowledge and ability to pass multiple-choice exams and instead are evaluation approaches designed to assess how well AI models are able to complete tasks that actually arise every day in typical healthcare or biomedical research settings. These are examples of really important good work that speak to how well AI models work in the real world of healthcare and biomedical research and how well they can collaborate with human beings in those settings.  You know, I asked Bill and Seb to make some predictions about the future. You know, my own answer, I expect that we’re going to be able to use AI to change how we diagnose patients, change how we decide treatment options.   If you’re a doctor or a nurse and you encounter a patient, you’ll ask questions, do a physical exam, you know, call out for labs just like you do today, but then you’ll be able to engage with AI based on all of that data and just ask, you know, based on all the other people who have gone through the same experience, who have similar data, how were they diagnosed? How were they treated? What were their outcomes? And what does that mean for the patient I have right now? Some people call it the “patients like me” paradigm. And I think that’s going to become real because of AI within our lifetimes. That idea of really grounding the delivery in healthcare and medical practice through data and intelligence, I actually now don’t see any barriers to that future becoming real.  [THEME MUSIC]  I’d like to extend another big thank you to Bill and Sébastien for their time. And to our listeners, as always, it’s a pleasure to have you along for the ride. I hope you’ll join us for our remaining conversations, as well as a second coauthor roundtable with Carey and Zak.   Until next time.   [MUSIC FADES]
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  • Sony is Still Putting Its Faith in ‘Marathon’

    Bungie’s Marathon is still coming out, and when it does, PlayStation plans on giving the extraction shooter a fair shot. During a recent investor interview, Sony Interactive Entertainment head Herman Hulst assured the game would come out before March 31, 2026, when Sony’s fiscal year ends. Touching on its recent alpha test, he descbied the feedback as “varied, but super useful.The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we’re going to give the title the optimal chance of success.” Hanging over PlayStation is 2024’s sci-fi shooter Concord, which shut down weeks after launch and later led to developer Firewalk Studios closing down. That’s been just one of several botched attempts from PlayStation’s attempts to enter live-service games, which includes several canceled projects and layoffs across its first-party studios. While acknowledging these “unique challenges” and attributing Concord’s failure to the “hypercompetitive market” of hero shooters, Hulst talked up how they’re avoiding the same mistakes with Marathon. “It’s going to be the first new Bungie title in over a decade, and it’s our goal to release a very bold, very innovative, and deeply engaging title. We’re monitoring the closed alpha cycle the team has just gone through. We’re taking all the lessons learned, we’re using the capabilities we’ve built and analytics and user testing to understand how audiences are engaging with the title.”

    One thing Hulst didn’t touch on, though, was the recent accusations of art plagiarism levvied against Bungie. In May, artist Fern “Antireal” Hook released evidence alleging the studio stole assets she made from previous work and failed to credit her. After investigating, Bungie attributed the theft to the work of a former employee, publicly apologized, and said it would do “everything we can to make this right” with Hook. It also promised to review all in-game assets and replace “questionably sourced” art with original, in-house work. With the mention of its arriving before the fiscal year ends, Marathon may be delayed out of its current September 23 launch. At time of writing, Bungie and PlayStation have kept mum on a potential delay, but the game failed to make an appearance at PlayStation’s recent State of Play in early June.Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
    #sony #still #putting #its #faith
    Sony is Still Putting Its Faith in ‘Marathon’
    Bungie’s Marathon is still coming out, and when it does, PlayStation plans on giving the extraction shooter a fair shot. During a recent investor interview, Sony Interactive Entertainment head Herman Hulst assured the game would come out before March 31, 2026, when Sony’s fiscal year ends. Touching on its recent alpha test, he descbied the feedback as “varied, but super useful.The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we’re going to give the title the optimal chance of success.” Hanging over PlayStation is 2024’s sci-fi shooter Concord, which shut down weeks after launch and later led to developer Firewalk Studios closing down. That’s been just one of several botched attempts from PlayStation’s attempts to enter live-service games, which includes several canceled projects and layoffs across its first-party studios. While acknowledging these “unique challenges” and attributing Concord’s failure to the “hypercompetitive market” of hero shooters, Hulst talked up how they’re avoiding the same mistakes with Marathon. “It’s going to be the first new Bungie title in over a decade, and it’s our goal to release a very bold, very innovative, and deeply engaging title. We’re monitoring the closed alpha cycle the team has just gone through. We’re taking all the lessons learned, we’re using the capabilities we’ve built and analytics and user testing to understand how audiences are engaging with the title.” One thing Hulst didn’t touch on, though, was the recent accusations of art plagiarism levvied against Bungie. In May, artist Fern “Antireal” Hook released evidence alleging the studio stole assets she made from previous work and failed to credit her. After investigating, Bungie attributed the theft to the work of a former employee, publicly apologized, and said it would do “everything we can to make this right” with Hook. It also promised to review all in-game assets and replace “questionably sourced” art with original, in-house work. With the mention of its arriving before the fiscal year ends, Marathon may be delayed out of its current September 23 launch. At time of writing, Bungie and PlayStation have kept mum on a potential delay, but the game failed to make an appearance at PlayStation’s recent State of Play in early June.Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #sony #still #putting #its #faith
    GIZMODO.COM
    Sony is Still Putting Its Faith in ‘Marathon’
    Bungie’s Marathon is still coming out, and when it does, PlayStation plans on giving the extraction shooter a fair shot. During a recent investor interview, Sony Interactive Entertainment head Herman Hulst assured the game would come out before March 31, 2026, when Sony’s fiscal year ends. Touching on its recent alpha test, he descbied the feedback as “varied, but super useful. […] The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we’re going to give the title the optimal chance of success.” Hanging over PlayStation is 2024’s sci-fi shooter Concord, which shut down weeks after launch and later led to developer Firewalk Studios closing down. That’s been just one of several botched attempts from PlayStation’s attempts to enter live-service games, which includes several canceled projects and layoffs across its first-party studios. While acknowledging these “unique challenges” and attributing Concord’s failure to the “hypercompetitive market” of hero shooters, Hulst talked up how they’re avoiding the same mistakes with Marathon. “It’s going to be the first new Bungie title in over a decade, and it’s our goal to release a very bold, very innovative, and deeply engaging title. We’re monitoring the closed alpha cycle the team has just gone through. We’re taking all the lessons learned, we’re using the capabilities we’ve built and analytics and user testing to understand how audiences are engaging with the title.” One thing Hulst didn’t touch on, though, was the recent accusations of art plagiarism levvied against Bungie. In May, artist Fern “Antireal” Hook released evidence alleging the studio stole assets she made from previous work and failed to credit her. After investigating, Bungie attributed the theft to the work of a former employee, publicly apologized, and said it would do “everything we can to make this right” with Hook. It also promised to review all in-game assets and replace “questionably sourced” art with original, in-house work. With the mention of its arriving before the fiscal year ends, Marathon may be delayed out of its current September 23 launch. At time of writing, Bungie and PlayStation have kept mum on a potential delay, but the game failed to make an appearance at PlayStation’s recent State of Play in early June. [via IGN] Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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  • How addresses are collected and put on people finder sites

    Published
    June 14, 2025 10:00am EDT close Top lawmaker on cybersecurity panel talks threats to US agriculture Senate Armed Services Committee member Mike Rounds, R-S.D., speaks to Fox News Digital NEWYou can now listen to Fox News articles!
    Your home address might be easier to find online than you think. A quick search of your name could turn up past and current locations, all thanks to people finder sites. These data broker sites quietly collect and publish personal details without your consent, making your privacy vulnerable with just a few clicks.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. A woman searching for herself online.How your address gets exposed online and who’s using itIf you’ve ever searched for your name and found personal details, like your address, on unfamiliar websites, you’re not alone. People finder platforms collect this information from public records and third-party data brokers, then publish and share it widely. They often link your address to other details such as phone numbers, email addresses and even relatives.11 EASY WAYS TO PROTECT YOUR ONLINE PRIVACY IN 2025While this data may already be public in various places, these sites make it far easier to access and monetize it at scale. In one recent breach, more than 183 million login credentials were exposed through an unsecured database. Many of these records were linked to physical addresses, raising concerns about how multiple sources of personal data can be combined and exploited.Although people finder sites claim to help reconnect friends or locate lost contacts, they also make sensitive personal information available to anyone willing to pay. This includes scammers, spammers and identity thieves who use it for fraud, harassment, and targeted scams. A woman searching for herself online.How do people search sites get your home address?First, let’s define two sources of information; public and private databases that people search sites use to get your detailed profile, including your home address. They run an automated search on these databases with key information about you and add your home address from the search results. 1. Public sourcesYour home address can appear in:Property deeds: When you buy or sell a home, your name and address become part of the public record.Voter registration: You need to list your address when voting.Court documents: Addresses appear in legal filings or lawsuits.Marriage and divorce records: These often include current or past addresses.Business licenses and professional registrations: If you own a business or hold a license, your address can be listed.WHAT IS ARTIFICIAL INTELLIGENCE?These records are legal to access, and people finder sites collect and repackage them into detailed personal profiles.2. Private sourcesOther sites buy your data from companies you’ve interacted with:Online purchases: When you buy something online, your address is recorded and can be sold to marketing companies.Subscriptions and memberships: Magazines, clubs and loyalty programs often share your information.Social media platforms: Your location or address details can be gathered indirectly from posts, photos or shared information.Mobile apps and websites: Some apps track your location.People finder sites buy this data from other data brokers and combine it with public records to build complete profiles that include address information. A woman searching for herself online.What are the risks of having your address on people finder sites?The Federal Trade Commissionadvises people to request the removal of their private data, including home addresses, from people search sites due to the associated risks of stalking, scamming and other crimes.People search sites are a goldmine for cybercriminals looking to target and profile potential victims as well as plan comprehensive cyberattacks. Losses due to targeted phishing attacks increased by 33% in 2024, according to the FBI. So, having your home address publicly accessible can lead to several risks:Stalking and harassment: Criminals can easily find your home address and threaten you.Identity theft: Scammers can use your address and other personal information to impersonate you or fraudulently open accounts.Unwanted contact: Marketers and scammers can use your address to send junk mail or phishing or brushing scams.Increased financial risks: Insurance companies or lenders can use publicly available address information to unfairly decide your rates or eligibility.Burglary and home invasion: Criminals can use your location to target your home when you’re away or vulnerable.How to protect your home addressThe good news is that you can take steps to reduce the risks and keep your address private. However, keep in mind that data brokers and people search sites can re-list your information after some time, so you might need to request data removal periodically.I recommend a few ways to delete your private information, including your home address, from such websites.1. Use personal data removal services: Data brokers can sell your home address and other personal data to multiple businesses and individuals, so the key is to act fast. If you’re looking for an easier way to protect your privacy, a data removal service can do the heavy lifting for you, automatically requesting data removal from brokers and tracking compliance.While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here. Get a free scan to find out if your personal information is already out on the web2. Opt out manually : Use a free scanner provided by a data removal service to check which people search sites that list your address. Then, visit each of these websites and look for an opt-out procedure or form: keywords like "opt out," "delete my information," etc., point the way.Follow each site’s opt-out process carefully, and confirm they’ve removed all your personal info, otherwise, it may get relisted.3. Monitor your digital footprint: I recommend regularly searching online for your name to see if your location is publicly available. If only your social media profile pops up, there’s no need to worry. However, people finder sites tend to relist your private information, including your home address, after some time.4. Limit sharing your address online: Be careful about sharing your home address on social media, online forms and apps. Review privacy settings regularly, and only provide your address when absolutely necessary. Also, adjust your phone settings so that apps don’t track your location.Kurt’s key takeawaysYour home address is more vulnerable than you think. People finder sites aggregate data from public records and private sources to display your address online, often without your knowledge or consent. This can lead to serious privacy and safety risks. Taking proactive steps to protect your home address is essential. Do it manually or use a data removal tool for an easier process. By understanding how your location is collected and taking measures to remove your address from online sites, you can reclaim control over your personal data.CLICK HERE TO GET THE FOX NEWS APPHow do you feel about companies making your home address so easy to find? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
    #how #addresses #are #collected #put
    How addresses are collected and put on people finder sites
    Published June 14, 2025 10:00am EDT close Top lawmaker on cybersecurity panel talks threats to US agriculture Senate Armed Services Committee member Mike Rounds, R-S.D., speaks to Fox News Digital NEWYou can now listen to Fox News articles! Your home address might be easier to find online than you think. A quick search of your name could turn up past and current locations, all thanks to people finder sites. These data broker sites quietly collect and publish personal details without your consent, making your privacy vulnerable with just a few clicks.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. A woman searching for herself online.How your address gets exposed online and who’s using itIf you’ve ever searched for your name and found personal details, like your address, on unfamiliar websites, you’re not alone. People finder platforms collect this information from public records and third-party data brokers, then publish and share it widely. They often link your address to other details such as phone numbers, email addresses and even relatives.11 EASY WAYS TO PROTECT YOUR ONLINE PRIVACY IN 2025While this data may already be public in various places, these sites make it far easier to access and monetize it at scale. In one recent breach, more than 183 million login credentials were exposed through an unsecured database. Many of these records were linked to physical addresses, raising concerns about how multiple sources of personal data can be combined and exploited.Although people finder sites claim to help reconnect friends or locate lost contacts, they also make sensitive personal information available to anyone willing to pay. This includes scammers, spammers and identity thieves who use it for fraud, harassment, and targeted scams. A woman searching for herself online.How do people search sites get your home address?First, let’s define two sources of information; public and private databases that people search sites use to get your detailed profile, including your home address. They run an automated search on these databases with key information about you and add your home address from the search results. 1. Public sourcesYour home address can appear in:Property deeds: When you buy or sell a home, your name and address become part of the public record.Voter registration: You need to list your address when voting.Court documents: Addresses appear in legal filings or lawsuits.Marriage and divorce records: These often include current or past addresses.Business licenses and professional registrations: If you own a business or hold a license, your address can be listed.WHAT IS ARTIFICIAL INTELLIGENCE?These records are legal to access, and people finder sites collect and repackage them into detailed personal profiles.2. Private sourcesOther sites buy your data from companies you’ve interacted with:Online purchases: When you buy something online, your address is recorded and can be sold to marketing companies.Subscriptions and memberships: Magazines, clubs and loyalty programs often share your information.Social media platforms: Your location or address details can be gathered indirectly from posts, photos or shared information.Mobile apps and websites: Some apps track your location.People finder sites buy this data from other data brokers and combine it with public records to build complete profiles that include address information. A woman searching for herself online.What are the risks of having your address on people finder sites?The Federal Trade Commissionadvises people to request the removal of their private data, including home addresses, from people search sites due to the associated risks of stalking, scamming and other crimes.People search sites are a goldmine for cybercriminals looking to target and profile potential victims as well as plan comprehensive cyberattacks. Losses due to targeted phishing attacks increased by 33% in 2024, according to the FBI. So, having your home address publicly accessible can lead to several risks:Stalking and harassment: Criminals can easily find your home address and threaten you.Identity theft: Scammers can use your address and other personal information to impersonate you or fraudulently open accounts.Unwanted contact: Marketers and scammers can use your address to send junk mail or phishing or brushing scams.Increased financial risks: Insurance companies or lenders can use publicly available address information to unfairly decide your rates or eligibility.Burglary and home invasion: Criminals can use your location to target your home when you’re away or vulnerable.How to protect your home addressThe good news is that you can take steps to reduce the risks and keep your address private. However, keep in mind that data brokers and people search sites can re-list your information after some time, so you might need to request data removal periodically.I recommend a few ways to delete your private information, including your home address, from such websites.1. Use personal data removal services: Data brokers can sell your home address and other personal data to multiple businesses and individuals, so the key is to act fast. If you’re looking for an easier way to protect your privacy, a data removal service can do the heavy lifting for you, automatically requesting data removal from brokers and tracking compliance.While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here. Get a free scan to find out if your personal information is already out on the web2. Opt out manually : Use a free scanner provided by a data removal service to check which people search sites that list your address. Then, visit each of these websites and look for an opt-out procedure or form: keywords like "opt out," "delete my information," etc., point the way.Follow each site’s opt-out process carefully, and confirm they’ve removed all your personal info, otherwise, it may get relisted.3. Monitor your digital footprint: I recommend regularly searching online for your name to see if your location is publicly available. If only your social media profile pops up, there’s no need to worry. However, people finder sites tend to relist your private information, including your home address, after some time.4. Limit sharing your address online: Be careful about sharing your home address on social media, online forms and apps. Review privacy settings regularly, and only provide your address when absolutely necessary. Also, adjust your phone settings so that apps don’t track your location.Kurt’s key takeawaysYour home address is more vulnerable than you think. People finder sites aggregate data from public records and private sources to display your address online, often without your knowledge or consent. This can lead to serious privacy and safety risks. Taking proactive steps to protect your home address is essential. Do it manually or use a data removal tool for an easier process. By understanding how your location is collected and taking measures to remove your address from online sites, you can reclaim control over your personal data.CLICK HERE TO GET THE FOX NEWS APPHow do you feel about companies making your home address so easy to find? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #how #addresses #are #collected #put
    WWW.FOXNEWS.COM
    How addresses are collected and put on people finder sites
    Published June 14, 2025 10:00am EDT close Top lawmaker on cybersecurity panel talks threats to US agriculture Senate Armed Services Committee member Mike Rounds, R-S.D., speaks to Fox News Digital NEWYou can now listen to Fox News articles! Your home address might be easier to find online than you think. A quick search of your name could turn up past and current locations, all thanks to people finder sites. These data broker sites quietly collect and publish personal details without your consent, making your privacy vulnerable with just a few clicks.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. A woman searching for herself online. (Kurt "CyberGuy" Knutsson)How your address gets exposed online and who’s using itIf you’ve ever searched for your name and found personal details, like your address, on unfamiliar websites, you’re not alone. People finder platforms collect this information from public records and third-party data brokers, then publish and share it widely. They often link your address to other details such as phone numbers, email addresses and even relatives.11 EASY WAYS TO PROTECT YOUR ONLINE PRIVACY IN 2025While this data may already be public in various places, these sites make it far easier to access and monetize it at scale. In one recent breach, more than 183 million login credentials were exposed through an unsecured database. Many of these records were linked to physical addresses, raising concerns about how multiple sources of personal data can be combined and exploited.Although people finder sites claim to help reconnect friends or locate lost contacts, they also make sensitive personal information available to anyone willing to pay. This includes scammers, spammers and identity thieves who use it for fraud, harassment, and targeted scams. A woman searching for herself online. (Kurt "CyberGuy" Knutsson)How do people search sites get your home address?First, let’s define two sources of information; public and private databases that people search sites use to get your detailed profile, including your home address. They run an automated search on these databases with key information about you and add your home address from the search results. 1. Public sourcesYour home address can appear in:Property deeds: When you buy or sell a home, your name and address become part of the public record.Voter registration: You need to list your address when voting.Court documents: Addresses appear in legal filings or lawsuits.Marriage and divorce records: These often include current or past addresses.Business licenses and professional registrations: If you own a business or hold a license, your address can be listed.WHAT IS ARTIFICIAL INTELLIGENCE (AI)?These records are legal to access, and people finder sites collect and repackage them into detailed personal profiles.2. Private sourcesOther sites buy your data from companies you’ve interacted with:Online purchases: When you buy something online, your address is recorded and can be sold to marketing companies.Subscriptions and memberships: Magazines, clubs and loyalty programs often share your information.Social media platforms: Your location or address details can be gathered indirectly from posts, photos or shared information.Mobile apps and websites: Some apps track your location.People finder sites buy this data from other data brokers and combine it with public records to build complete profiles that include address information. A woman searching for herself online. (Kurt "CyberGuy" Knutsson)What are the risks of having your address on people finder sites?The Federal Trade Commission (FTC) advises people to request the removal of their private data, including home addresses, from people search sites due to the associated risks of stalking, scamming and other crimes.People search sites are a goldmine for cybercriminals looking to target and profile potential victims as well as plan comprehensive cyberattacks. Losses due to targeted phishing attacks increased by 33% in 2024, according to the FBI. So, having your home address publicly accessible can lead to several risks:Stalking and harassment: Criminals can easily find your home address and threaten you.Identity theft: Scammers can use your address and other personal information to impersonate you or fraudulently open accounts.Unwanted contact: Marketers and scammers can use your address to send junk mail or phishing or brushing scams.Increased financial risks: Insurance companies or lenders can use publicly available address information to unfairly decide your rates or eligibility.Burglary and home invasion: Criminals can use your location to target your home when you’re away or vulnerable.How to protect your home addressThe good news is that you can take steps to reduce the risks and keep your address private. However, keep in mind that data brokers and people search sites can re-list your information after some time, so you might need to request data removal periodically.I recommend a few ways to delete your private information, including your home address, from such websites.1. Use personal data removal services: Data brokers can sell your home address and other personal data to multiple businesses and individuals, so the key is to act fast. If you’re looking for an easier way to protect your privacy, a data removal service can do the heavy lifting for you, automatically requesting data removal from brokers and tracking compliance.While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here. Get a free scan to find out if your personal information is already out on the web2. Opt out manually : Use a free scanner provided by a data removal service to check which people search sites that list your address. Then, visit each of these websites and look for an opt-out procedure or form: keywords like "opt out," "delete my information," etc., point the way.Follow each site’s opt-out process carefully, and confirm they’ve removed all your personal info, otherwise, it may get relisted.3. Monitor your digital footprint: I recommend regularly searching online for your name to see if your location is publicly available. If only your social media profile pops up, there’s no need to worry. However, people finder sites tend to relist your private information, including your home address, after some time.4. Limit sharing your address online: Be careful about sharing your home address on social media, online forms and apps. Review privacy settings regularly, and only provide your address when absolutely necessary. Also, adjust your phone settings so that apps don’t track your location.Kurt’s key takeawaysYour home address is more vulnerable than you think. People finder sites aggregate data from public records and private sources to display your address online, often without your knowledge or consent. This can lead to serious privacy and safety risks. Taking proactive steps to protect your home address is essential. Do it manually or use a data removal tool for an easier process. By understanding how your location is collected and taking measures to remove your address from online sites, you can reclaim control over your personal data.CLICK HERE TO GET THE FOX NEWS APPHow do you feel about companies making your home address so easy to find? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
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  • What Happened to CryEngine? 

    CryEngine, for a time, stood as one of the most exciting game engines available, consistently pushing the boundaries of what was graphically possible on PC hardware. Titles like the original Crysis were often cited as benchmarks, demanding top-tier systems to truly shine, yet delivering stunning visuals that even today hold up remarkably well. For years, CryEngine was a significant player, underpinning a number of high-profile games that helped establish Crytek’s reputation. To this day the mean “But can it run Far Cry” its still alive and well.
    However, the engine’s journey hasn’t been without its twists and turns. Ubisoft, for instance, licensed CryEngine when they acquired the Far Cry IP, which later became the basis of their in-house Dunia engine. Perhaps the most notable shift came when Amazon licensed the engine, rebranding it as Lumberyard and eventually evolving it into the open-source O3DE. At this point O3DE and CryEngine are very different engines, but based off a common core. Meanwhile, Crytek themselves continued to use CryEngine for various titles, including the Crysis series, Ryse: Son of Rome, and more recently, popular multiplayer games like Hunt: Showdown. A number of 3rd party developers have made use of CryEngine too, such as Star Citizen, Prey, a personal favourite MechWarrior Online and most recently the critically acclaimed Kingdom Come: Deliverance 2.
    Despite these recent released games, the future of CryEngine for developers is much muddier. In 2022, Crytek announced a new version of Crysis in the works, only to put it on hold, accompanied by layoffs of 15% of their workforce. While Crytek’s CEO has stated a continued commitment to developing CryEngine, particularly for Hunt: Showdown, their efforts seem focused internally. CryEngine 5.7 LTS, released in April 2022 was the last update, leading to speculation among the community. Even though Crytek announced CryEngine 5.11 for the Hunt games, it was never publicly released. Crytek have stated on their discord server that the 5.7 LTS version will be the final public release of the 5.x branch.

    Key Links
    Crytek Press Release About CryEngine 5.11
    Crytek Layoffs Announcement Tweet
    So, where does that leave CryEngine? It’s clear that Crytek is still actively developing the engine, primarily for their own titles like Hunt: Showdown. However, the public release cycle and the broader availability to third-party developers seem to be in flux. Whether CryEngine can reclaim its former prominence as a widely adopted engine beyond Crytek’s own titles remains an open question, and only time will tell what the future holds for this once-groundbreaking technology. You can learn more about the past, present and future of CryEngine in the video below.
    #what #happened #cryengine
    What Happened to CryEngine? 
    CryEngine, for a time, stood as one of the most exciting game engines available, consistently pushing the boundaries of what was graphically possible on PC hardware. Titles like the original Crysis were often cited as benchmarks, demanding top-tier systems to truly shine, yet delivering stunning visuals that even today hold up remarkably well. For years, CryEngine was a significant player, underpinning a number of high-profile games that helped establish Crytek’s reputation. To this day the mean “But can it run Far Cry” its still alive and well. However, the engine’s journey hasn’t been without its twists and turns. Ubisoft, for instance, licensed CryEngine when they acquired the Far Cry IP, which later became the basis of their in-house Dunia engine. Perhaps the most notable shift came when Amazon licensed the engine, rebranding it as Lumberyard and eventually evolving it into the open-source O3DE. At this point O3DE and CryEngine are very different engines, but based off a common core. Meanwhile, Crytek themselves continued to use CryEngine for various titles, including the Crysis series, Ryse: Son of Rome, and more recently, popular multiplayer games like Hunt: Showdown. A number of 3rd party developers have made use of CryEngine too, such as Star Citizen, Prey, a personal favourite MechWarrior Online and most recently the critically acclaimed Kingdom Come: Deliverance 2. Despite these recent released games, the future of CryEngine for developers is much muddier. In 2022, Crytek announced a new version of Crysis in the works, only to put it on hold, accompanied by layoffs of 15% of their workforce. While Crytek’s CEO has stated a continued commitment to developing CryEngine, particularly for Hunt: Showdown, their efforts seem focused internally. CryEngine 5.7 LTS, released in April 2022 was the last update, leading to speculation among the community. Even though Crytek announced CryEngine 5.11 for the Hunt games, it was never publicly released. Crytek have stated on their discord server that the 5.7 LTS version will be the final public release of the 5.x branch. Key Links Crytek Press Release About CryEngine 5.11 Crytek Layoffs Announcement Tweet So, where does that leave CryEngine? It’s clear that Crytek is still actively developing the engine, primarily for their own titles like Hunt: Showdown. However, the public release cycle and the broader availability to third-party developers seem to be in flux. Whether CryEngine can reclaim its former prominence as a widely adopted engine beyond Crytek’s own titles remains an open question, and only time will tell what the future holds for this once-groundbreaking technology. You can learn more about the past, present and future of CryEngine in the video below. #what #happened #cryengine
    GAMEFROMSCRATCH.COM
    What Happened to CryEngine? 
    CryEngine, for a time, stood as one of the most exciting game engines available, consistently pushing the boundaries of what was graphically possible on PC hardware. Titles like the original Crysis were often cited as benchmarks, demanding top-tier systems to truly shine, yet delivering stunning visuals that even today hold up remarkably well. For years, CryEngine was a significant player, underpinning a number of high-profile games that helped establish Crytek’s reputation. To this day the mean “But can it run Far Cry” its still alive and well. However, the engine’s journey hasn’t been without its twists and turns. Ubisoft, for instance, licensed CryEngine when they acquired the Far Cry IP, which later became the basis of their in-house Dunia engine. Perhaps the most notable shift came when Amazon licensed the engine, rebranding it as Lumberyard and eventually evolving it into the open-source O3DE (Open 3D Engine). At this point O3DE and CryEngine are very different engines, but based off a common core. Meanwhile, Crytek themselves continued to use CryEngine for various titles, including the Crysis series, Ryse: Son of Rome, and more recently, popular multiplayer games like Hunt: Showdown. A number of 3rd party developers have made use of CryEngine too, such as Star Citizen (now on lumberyard), Prey (2017), a personal favourite MechWarrior Online and most recently the critically acclaimed Kingdom Come: Deliverance 2. Despite these recent released games, the future of CryEngine for developers is much muddier. In 2022, Crytek announced a new version of Crysis in the works, only to put it on hold, accompanied by layoffs of 15% of their workforce. While Crytek’s CEO has stated a continued commitment to developing CryEngine, particularly for Hunt: Showdown, their efforts seem focused internally. CryEngine 5.7 LTS, released in April 2022 was the last update, leading to speculation among the community. Even though Crytek announced CryEngine 5.11 for the Hunt games, it was never publicly released. Crytek have stated on their discord server that the 5.7 LTS version will be the final public release of the 5.x branch. Key Links Crytek Press Release About CryEngine 5.11 Crytek Layoffs Announcement Tweet So, where does that leave CryEngine? It’s clear that Crytek is still actively developing the engine, primarily for their own titles like Hunt: Showdown. However, the public release cycle and the broader availability to third-party developers seem to be in flux. Whether CryEngine can reclaim its former prominence as a widely adopted engine beyond Crytek’s own titles remains an open question, and only time will tell what the future holds for this once-groundbreaking technology. You can learn more about the past, present and future of CryEngine in the video below.
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  • For June’s Patch Tuesday, 68 fixes — and two zero-day flaws

    Microsoft offered up a fairly light Patch Tuesday release this month, with 68 patches to Microsoft Windows and Microsoft Office. There were no updates for Exchange or SQL server and just two minor patches for Microsoft Edge. That said, two zero-day vulnerabilitieshave led to a “Patch Now” recommendation for both Windows and Office.To help navigate these changes, the team from Readiness has provided auseful  infographic detailing the risks involved when deploying the latest updates.Known issues

    Microsoft released a limited number of known issues for June, with a product-focused issue and a very minor display concern:

    Microsoft Excel: This a rare product level entry in the “known issues” category — an advisory that “square brackets” orare not supported in Excel filenames. An error is generated, advising the user to remove the offending characters.

    Windows 10: There are reports of blurry or unclear CJKtext when displayed at 96 DPIin Chromium-based browsers such as Microsoft Edge and Google Chrome. This is a limited resource issue, as the font resolution in Windows 10 does not fully match the high-level resolution of the Noto font. Microsoft recommends changing the display scaling to 125% or 150% to improve clarity.

    Major revisions and mitigations

    Microsoft might have won an award for the shortest time between releasing an update and a revision with:

    CVE-2025-33073: Windows SMB Client Elevation of Privilege. Microsoft worked to address a vulnerability where improper access control in Windows SMB allows an attacker to elevate privileges over a network. This patch was revised on the same day as its initial release.

    Windows lifecycle and enforcement updates

    Microsoft did not release any enforcement updates for June.

    Each month, the Readiness team analyzes Microsoft’s latest updates and provides technically sound, actionable testing plans. While June’s release includes no stated functional changes, many foundational components across authentication, storage, networking, and user experience have been updated.

    For this testing guide, we grouped Microsoft’s updates by Windows feature and then accompanied the section with prescriptive test actions and rationale to help prioritize enterprise efforts.

    Core OS and UI compatibility

    Microsoft updated several core kernel drivers affecting Windows as a whole. This is a low-level system change and carries a high risk of compatibility and system issues. In addition, core Microsoft print libraries have been included in the update, requiring additional print testing in addition to the following recommendations:

    Run print operations from 32-bit applications on 64-bit Windows environments.

    Use different print drivers and configurations.

    Observe printing from older productivity apps and virtual environments.

    Remote desktop and network connectivity

    This update could impact the reliability of remote access while broken DHCP-to-DNS integration can block device onboarding, and NAT misbehavior disrupts VPNs or site-to-site routing configurations. We recommend the following tests be performed:

    Create and reconnect Remote Desktopsessions under varying network conditions.

    Confirm that DHCP-assigned IP addresses are correctly registered with DNS in AD-integrated environments.

    Test modifying NAT and routing settings in RRAS configurations and ensure that changes persist across reboots.

    Filesystem, SMB and storage

    Updates to the core Windows storage libraries affect nearly every command related to Microsoft Storage Spaces. A minor misalignment here can result in degraded clusters, orphaned volumes, or data loss in a failover scenario. These are high-priority components in modern data center and hybrid cloud infrastructure, with the following storage-related testing recommendations:

    Access file shares using server names, FQDNs, and IP addresses.

    Enable and validate encrypted and compressed file-share operations between clients and servers.

    Run tests that create, open, and read from system log files using various file and storage configurations.

    Validate core cluster storage management tasks, including creating and managing storage pools, tiers, and volumes.

    Test disk addition/removal, failover behaviors, and resiliency settings.

    Run system-level storage diagnostics across active and passive nodes in the cluster.

    Windows installer and recovery

    Microsoft delivered another update to the Windows Installerapplication infrastructure. Broken or regressed Installer package MSI handling disrupts app deployment pipelines while putting core business applications at risk. We suggest the following tests for the latest changes to MSI Installer, Windows Recovery and Microsoft’s Virtualization Based Security:

    Perform installation, repair, and uninstallation of MSI Installer packages using standard enterprise deployment tools.

    Validate restore point behavior for points older than 60 days under varying virtualization-based securitysettings.

    Check both client and server behaviors for allowed or blocked restores.

    We highly recommend prioritizing printer testing this month, then remote desktop deployment testing to ensure your core business applications install and uninstall as expected.

    Each month, we break down the update cycle into product familieswith the following basic groupings: 

    Browsers;

    Microsoft Windows;

    Microsoft Office;

    Microsoft Exchange and SQL Server; 

    Microsoft Developer Tools;

    And Adobe.

    Browsers

    Microsoft delivered a very minor series of updates to Microsoft Edge. The  browser receives two Chrome patcheswhere both updates are rated important. These low-profile changes can be added to your standard release calendar.

    Microsoft Windows

    Microsoft released five critical patches and40 patches rated important. This month the five critical Windows patches cover the following desktop and server vulnerabilities:

    Missing release of memory after effective lifetime in Windows Cryptographic Servicesallows an unauthorized attacker to execute code over a network.

    Use after free in Windows Remote Desktop Services allows an unauthorized attacker to execute code over a network.

    Use after free in Windows KDC Proxy Serviceallows an unauthorized attacker to execute code over a network.

    Use of uninitialized resources in Windows Netlogon allows an unauthorized attacker to elevate privileges over a network.

    Unfortunately, CVE-2025-33073 has been reported as publicly disclosed while CVE-2025-33053 has been reported as exploited. Given these two zero-days, the Readiness recommends a “Patch Now” release schedule for your Windows updates.

    Microsoft Office

    Microsoft released five critical updates and a further 13 rated important for Office. The critical patches deal with memory related and “use after free” memory allocation issues affecting the entire platform. Due to the number and severity of these issues, we recommend a “Patch Now” schedule for Office for this Patch Tuesday release.

    Microsoft Exchange and SQL Server

    There are no updates for either Microsoft Exchange or SQL Server this month. 

    Developer tools

    There were only three low-level updatesreleased, affecting .NET and Visual Studio. Add these updates to your standard developer release schedule.

    AdobeAdobe has releaseda single update to Adobe Acrobat. There were two other non-Microsoft updated releases affecting the Chromium platform, which were covered in the Browser section above.
    #junes #patch #tuesday #fixes #two
    For June’s Patch Tuesday, 68 fixes — and two zero-day flaws
    Microsoft offered up a fairly light Patch Tuesday release this month, with 68 patches to Microsoft Windows and Microsoft Office. There were no updates for Exchange or SQL server and just two minor patches for Microsoft Edge. That said, two zero-day vulnerabilitieshave led to a “Patch Now” recommendation for both Windows and Office.To help navigate these changes, the team from Readiness has provided auseful  infographic detailing the risks involved when deploying the latest updates.Known issues Microsoft released a limited number of known issues for June, with a product-focused issue and a very minor display concern: Microsoft Excel: This a rare product level entry in the “known issues” category — an advisory that “square brackets” orare not supported in Excel filenames. An error is generated, advising the user to remove the offending characters. Windows 10: There are reports of blurry or unclear CJKtext when displayed at 96 DPIin Chromium-based browsers such as Microsoft Edge and Google Chrome. This is a limited resource issue, as the font resolution in Windows 10 does not fully match the high-level resolution of the Noto font. Microsoft recommends changing the display scaling to 125% or 150% to improve clarity. Major revisions and mitigations Microsoft might have won an award for the shortest time between releasing an update and a revision with: CVE-2025-33073: Windows SMB Client Elevation of Privilege. Microsoft worked to address a vulnerability where improper access control in Windows SMB allows an attacker to elevate privileges over a network. This patch was revised on the same day as its initial release. Windows lifecycle and enforcement updates Microsoft did not release any enforcement updates for June. Each month, the Readiness team analyzes Microsoft’s latest updates and provides technically sound, actionable testing plans. While June’s release includes no stated functional changes, many foundational components across authentication, storage, networking, and user experience have been updated. For this testing guide, we grouped Microsoft’s updates by Windows feature and then accompanied the section with prescriptive test actions and rationale to help prioritize enterprise efforts. Core OS and UI compatibility Microsoft updated several core kernel drivers affecting Windows as a whole. This is a low-level system change and carries a high risk of compatibility and system issues. In addition, core Microsoft print libraries have been included in the update, requiring additional print testing in addition to the following recommendations: Run print operations from 32-bit applications on 64-bit Windows environments. Use different print drivers and configurations. Observe printing from older productivity apps and virtual environments. Remote desktop and network connectivity This update could impact the reliability of remote access while broken DHCP-to-DNS integration can block device onboarding, and NAT misbehavior disrupts VPNs or site-to-site routing configurations. We recommend the following tests be performed: Create and reconnect Remote Desktopsessions under varying network conditions. Confirm that DHCP-assigned IP addresses are correctly registered with DNS in AD-integrated environments. Test modifying NAT and routing settings in RRAS configurations and ensure that changes persist across reboots. Filesystem, SMB and storage Updates to the core Windows storage libraries affect nearly every command related to Microsoft Storage Spaces. A minor misalignment here can result in degraded clusters, orphaned volumes, or data loss in a failover scenario. These are high-priority components in modern data center and hybrid cloud infrastructure, with the following storage-related testing recommendations: Access file shares using server names, FQDNs, and IP addresses. Enable and validate encrypted and compressed file-share operations between clients and servers. Run tests that create, open, and read from system log files using various file and storage configurations. Validate core cluster storage management tasks, including creating and managing storage pools, tiers, and volumes. Test disk addition/removal, failover behaviors, and resiliency settings. Run system-level storage diagnostics across active and passive nodes in the cluster. Windows installer and recovery Microsoft delivered another update to the Windows Installerapplication infrastructure. Broken or regressed Installer package MSI handling disrupts app deployment pipelines while putting core business applications at risk. We suggest the following tests for the latest changes to MSI Installer, Windows Recovery and Microsoft’s Virtualization Based Security: Perform installation, repair, and uninstallation of MSI Installer packages using standard enterprise deployment tools. Validate restore point behavior for points older than 60 days under varying virtualization-based securitysettings. Check both client and server behaviors for allowed or blocked restores. We highly recommend prioritizing printer testing this month, then remote desktop deployment testing to ensure your core business applications install and uninstall as expected. Each month, we break down the update cycle into product familieswith the following basic groupings:  Browsers; Microsoft Windows; Microsoft Office; Microsoft Exchange and SQL Server;  Microsoft Developer Tools; And Adobe. Browsers Microsoft delivered a very minor series of updates to Microsoft Edge. The  browser receives two Chrome patcheswhere both updates are rated important. These low-profile changes can be added to your standard release calendar. Microsoft Windows Microsoft released five critical patches and40 patches rated important. This month the five critical Windows patches cover the following desktop and server vulnerabilities: Missing release of memory after effective lifetime in Windows Cryptographic Servicesallows an unauthorized attacker to execute code over a network. Use after free in Windows Remote Desktop Services allows an unauthorized attacker to execute code over a network. Use after free in Windows KDC Proxy Serviceallows an unauthorized attacker to execute code over a network. Use of uninitialized resources in Windows Netlogon allows an unauthorized attacker to elevate privileges over a network. Unfortunately, CVE-2025-33073 has been reported as publicly disclosed while CVE-2025-33053 has been reported as exploited. Given these two zero-days, the Readiness recommends a “Patch Now” release schedule for your Windows updates. Microsoft Office Microsoft released five critical updates and a further 13 rated important for Office. The critical patches deal with memory related and “use after free” memory allocation issues affecting the entire platform. Due to the number and severity of these issues, we recommend a “Patch Now” schedule for Office for this Patch Tuesday release. Microsoft Exchange and SQL Server There are no updates for either Microsoft Exchange or SQL Server this month.  Developer tools There were only three low-level updatesreleased, affecting .NET and Visual Studio. Add these updates to your standard developer release schedule. AdobeAdobe has releaseda single update to Adobe Acrobat. There were two other non-Microsoft updated releases affecting the Chromium platform, which were covered in the Browser section above. #junes #patch #tuesday #fixes #two
    WWW.COMPUTERWORLD.COM
    For June’s Patch Tuesday, 68 fixes — and two zero-day flaws
    Microsoft offered up a fairly light Patch Tuesday release this month, with 68 patches to Microsoft Windows and Microsoft Office. There were no updates for Exchange or SQL server and just two minor patches for Microsoft Edge. That said, two zero-day vulnerabilities (CVE-2025-33073 and CVE-2025-33053) have led to a “Patch Now” recommendation for both Windows and Office. (Developers can follow their usual release cadence with updates to Microsoft .NET and Visual Studio.) To help navigate these changes, the team from Readiness has provided auseful  infographic detailing the risks involved when deploying the latest updates. (More information about recent Patch Tuesday releases is available here.) Known issues Microsoft released a limited number of known issues for June, with a product-focused issue and a very minor display concern: Microsoft Excel: This a rare product level entry in the “known issues” category — an advisory that “square brackets” or [] are not supported in Excel filenames. An error is generated, advising the user to remove the offending characters. Windows 10: There are reports of blurry or unclear CJK (Chinese, Japanese, Korean) text when displayed at 96 DPI (100% scaling) in Chromium-based browsers such as Microsoft Edge and Google Chrome. This is a limited resource issue, as the font resolution in Windows 10 does not fully match the high-level resolution of the Noto font. Microsoft recommends changing the display scaling to 125% or 150% to improve clarity. Major revisions and mitigations Microsoft might have won an award for the shortest time between releasing an update and a revision with: CVE-2025-33073: Windows SMB Client Elevation of Privilege. Microsoft worked to address a vulnerability where improper access control in Windows SMB allows an attacker to elevate privileges over a network. This patch was revised on the same day as its initial release (and has been revised again for documentation purposes). Windows lifecycle and enforcement updates Microsoft did not release any enforcement updates for June. Each month, the Readiness team analyzes Microsoft’s latest updates and provides technically sound, actionable testing plans. While June’s release includes no stated functional changes, many foundational components across authentication, storage, networking, and user experience have been updated. For this testing guide, we grouped Microsoft’s updates by Windows feature and then accompanied the section with prescriptive test actions and rationale to help prioritize enterprise efforts. Core OS and UI compatibility Microsoft updated several core kernel drivers affecting Windows as a whole. This is a low-level system change and carries a high risk of compatibility and system issues. In addition, core Microsoft print libraries have been included in the update, requiring additional print testing in addition to the following recommendations: Run print operations from 32-bit applications on 64-bit Windows environments. Use different print drivers and configurations (e.g., local, networked). Observe printing from older productivity apps and virtual environments. Remote desktop and network connectivity This update could impact the reliability of remote access while broken DHCP-to-DNS integration can block device onboarding, and NAT misbehavior disrupts VPNs or site-to-site routing configurations. We recommend the following tests be performed: Create and reconnect Remote Desktop (RDP) sessions under varying network conditions. Confirm that DHCP-assigned IP addresses are correctly registered with DNS in AD-integrated environments. Test modifying NAT and routing settings in RRAS configurations and ensure that changes persist across reboots. Filesystem, SMB and storage Updates to the core Windows storage libraries affect nearly every command related to Microsoft Storage Spaces. A minor misalignment here can result in degraded clusters, orphaned volumes, or data loss in a failover scenario. These are high-priority components in modern data center and hybrid cloud infrastructure, with the following storage-related testing recommendations: Access file shares using server names, FQDNs, and IP addresses. Enable and validate encrypted and compressed file-share operations between clients and servers. Run tests that create, open, and read from system log files using various file and storage configurations. Validate core cluster storage management tasks, including creating and managing storage pools, tiers, and volumes. Test disk addition/removal, failover behaviors, and resiliency settings. Run system-level storage diagnostics across active and passive nodes in the cluster. Windows installer and recovery Microsoft delivered another update to the Windows Installer (MSI) application infrastructure. Broken or regressed Installer package MSI handling disrupts app deployment pipelines while putting core business applications at risk. We suggest the following tests for the latest changes to MSI Installer, Windows Recovery and Microsoft’s Virtualization Based Security (VBS): Perform installation, repair, and uninstallation of MSI Installer packages using standard enterprise deployment tools (e.g. Intune). Validate restore point behavior for points older than 60 days under varying virtualization-based security (VBS) settings. Check both client and server behaviors for allowed or blocked restores. We highly recommend prioritizing printer testing this month, then remote desktop deployment testing to ensure your core business applications install and uninstall as expected. Each month, we break down the update cycle into product families (as defined by Microsoft) with the following basic groupings:  Browsers (Microsoft IE and Edge); Microsoft Windows (both desktop and server); Microsoft Office; Microsoft Exchange and SQL Server;  Microsoft Developer Tools (Visual Studio and .NET); And Adobe (if you get this far). Browsers Microsoft delivered a very minor series of updates to Microsoft Edge. The  browser receives two Chrome patches (CVE-2025-5068 and CVE-2025-5419) where both updates are rated important. These low-profile changes can be added to your standard release calendar. Microsoft Windows Microsoft released five critical patches and (a smaller than usual) 40 patches rated important. This month the five critical Windows patches cover the following desktop and server vulnerabilities: Missing release of memory after effective lifetime in Windows Cryptographic Services (WCS) allows an unauthorized attacker to execute code over a network. Use after free in Windows Remote Desktop Services allows an unauthorized attacker to execute code over a network. Use after free in Windows KDC Proxy Service (KPSSVC) allows an unauthorized attacker to execute code over a network. Use of uninitialized resources in Windows Netlogon allows an unauthorized attacker to elevate privileges over a network. Unfortunately, CVE-2025-33073 has been reported as publicly disclosed while CVE-2025-33053 has been reported as exploited. Given these two zero-days, the Readiness recommends a “Patch Now” release schedule for your Windows updates. Microsoft Office Microsoft released five critical updates and a further 13 rated important for Office. The critical patches deal with memory related and “use after free” memory allocation issues affecting the entire platform. Due to the number and severity of these issues, we recommend a “Patch Now” schedule for Office for this Patch Tuesday release. Microsoft Exchange and SQL Server There are no updates for either Microsoft Exchange or SQL Server this month.  Developer tools There were only three low-level updates (product focused and rated important) released, affecting .NET and Visual Studio. Add these updates to your standard developer release schedule. Adobe (and 3rd party updates) Adobe has released (but Microsoft has not co-published) a single update to Adobe Acrobat (APSB25-57). There were two other non-Microsoft updated releases affecting the Chromium platform, which were covered in the Browser section above.
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  • How jam jars explain Apple’s success

    We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better.Image generated using ChatgptJam-packed decisionsImagine standing in a supermarket aisle in front of the jam section. How do you decide which jam to buy? You could go for your usual jam, or maybe this is your first time buying jam. Either way, a choice has to be made. Or does it?You may have seen the vast number of choices, gotten overwhelmed, and walked away. The same scenario was reflected in the findings of a 2000 study by Iyengar and Lepper that explored how the number of choice options can affect decision-making.Iyengar and Lepper set up two scenarios; the first customers in a random supermarket being offered 24 jams for a free tasting. In another, they were offered only 6. One would expect that the first scenario would see more sales. After all, more variety means a happier customer. However:Image created using CanvaWhile 60% of customers stopped by for a tasting, only 3% ended up making a purchase.On the other hand, when faced with 6 options, 40% of customers stopped by, but 30% of this number ended up making a purchase.The implications of the study were evident. While one may think that more choices are better when faced with the same, decision-makers prefer fewer.This phenomenon is known as the Paradox of Choice. More choice leads to less satisfaction because one gets overwhelmed.This analysis paralysis results from humans being cognitive misers that is decisions that require deeper thinking feel exhausting and like they come at a cognitive cost. In such scenarios, we tend not to make a choice or choose a default option. Even after a decision has been made, in many cases, regret or the thought of whether you have made the ‘right’ choice can linger.A sticky situationHowever, a 2010 meta-analysis by Benjamin Scheibehenne was unable to replicate the findings. Scheibehenne questioned whether it was choice overload or information overload that was the issue. Other researchers have argued that it is the lack of meaningful choice that affects satisfaction. Additionally, Barry Schwartz, a renowned psychologist and the author of the book ‘The Paradox of Choice: Why Less Is More,’ also later suggested that the paradox of choice diminishes in the presence of a person’s knowledge of the options and if the choices have been presented well.Does that mean the paradox of choice was an overhyped notion? I conducted a mini-study to test this hypothesis.From shelves to spreadsheets: testing the jam jar theoryI created a simple scatterplot in R using a publicly available dataset from the Brazilian e-commerce site Olist. Olist is Brazil’s largest department store on marketplaces. After delivery, customers are asked to fill out a satisfaction survey with a rating or comment option. I analysed the relationship between the number of distinct products in a categoryand the average customer review.Scatterplot generated in R using the Olist datasetBased on the almost horizontal regression line on the plot above, it is evident that more choice does not lead to more satisfaction. Furthermore, categories with fewer than 200 products tend to have average review scores between 4.0 and 4.3. Whereas, categories with more than 1,000 products do not have a higher average satisfaction score, with some even falling below 4.0. This suggests that more choices do not equal more satisfaction and could also reduce satisfaction levels.These findings support the Paradox of Choice, and the dataset helps bring theory into real-world commerce. A curation of lesser, well-presented, and differentiated options could lead to more customer satisfaction.Image created using CanvaFurthermore, the plot could help suggest a more nuanced perspective; people want more choices, as this gives them autonomy. However, beyond a certain point, excessive choice overwhelms rather than empowers, leaving people dissatisfied. Many product strategies reflect this insight: the goal is to inspire confident decision-making rather than limiting freedom. A powerful example of this shift in thinking comes from Apple’s history.Simple tastes, sweeter decisionsImage source: Apple InsiderIt was 1997, and Steve Jobs had just made his return to Apple. The company at the time offered 40 different products; however, its sales were declining. Jobs made one question the company’s mantra,“What are the four products we should be building?”The following year, Apple saw itself return to profitability after introducing the iMac G3. While its success can be attributed to the introduction of a new product line and increased efficiency, one cannot deny that the reduction in the product line simplified the decision-making process for its consumers.To this day, Apple continues to implement this strategy by having a few SKUs and confident defaults.Apple does not just sell premium products; it sells a premium decision-making experience by reducing friction in decision-making for the consumer.Furthermore, a 2015 study based on analyzing scenarios where fewer choice options led to increased sales found the following mitigating factors in buying choices:Time Pressure: Easier and quicker choices led to more sales.Complexity of options: The easier it was to understand what a product was, the better the outcome.Clarity of Preference: How easy it was to compare alternatives and the clarity of one’s preferences.Motivation to Optimize: Whether the consumer wanted to put in the effort to find the ‘best’ option.Picking the right spreadWhile the extent of the validity of the Paradox of Choice is up for debate, its impact cannot be denied. It is still a helpful model that can be used to drive sales and boost customer satisfaction. So, how can one use it as a part of your business’s strategy?Remember, what people want isn’t 50 good choices. They want one confident, easy-to-understand decision that they think they will not regret.Here are some common mistakes that confuse consumers and how you can apply the Jam Jar strategy to curate choices instead:Image is created using CanvaToo many choices lead to decision fatigue.Offering many SKU options usually causes customers to get overwhelmed. Instead, try curating 2–3 strong options that will cover the majority of their needs.2. Being dependent on the users to use filters and specificationsWhen users have to compare specifications themselves, they usually end up doing nothing. Instead, it is better to replace filters with clear labels like “Best for beginners” or “Best for oily skin.”3. Leaving users to make comparisons by themselvesToo many options can make users overwhelmed. Instead, offer default options to show what you recommend. This instills within them a sense of confidence when making the final decision.4. More transparency does not always mean more trustInformation overload never leads to conversions. Instead, create a thoughtful flow that guides the users to the right choices.5. Users do not aim for optimizationAssuming that users will weigh every detail before making a decision is not rooted in reality. In most cases, they will go with their gut. Instead, highlight emotional outcomes, benefits, and uses instead of numbers.6. Not onboarding users is a critical mistakeHoping that users will easily navigate a sea of products without guidance is unrealistic. Instead, use onboarding tools like starter kits, quizzes, or bundles that act as starting points.7. Variety for the sake of varietyUsers crave clarity more than they crave variety. Instead, focus on simplicity when it comes to differentiation.And lastly, remember that while the paradox of choice is a helpful tool in your business strategy arsenal, more choice is not inherently bad. It is the lack of structure in the decision-making process that is the problem. Clear framing will always make decision-making a seamless experience for both your consumers and your business.How jam jars explain Apple’s success was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
    #how #jam #jars #explain #apples
    How jam jars explain Apple’s success
    We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better.Image generated using ChatgptJam-packed decisionsImagine standing in a supermarket aisle in front of the jam section. How do you decide which jam to buy? You could go for your usual jam, or maybe this is your first time buying jam. Either way, a choice has to be made. Or does it?You may have seen the vast number of choices, gotten overwhelmed, and walked away. The same scenario was reflected in the findings of a 2000 study by Iyengar and Lepper that explored how the number of choice options can affect decision-making.Iyengar and Lepper set up two scenarios; the first customers in a random supermarket being offered 24 jams for a free tasting. In another, they were offered only 6. One would expect that the first scenario would see more sales. After all, more variety means a happier customer. However:Image created using CanvaWhile 60% of customers stopped by for a tasting, only 3% ended up making a purchase.On the other hand, when faced with 6 options, 40% of customers stopped by, but 30% of this number ended up making a purchase.The implications of the study were evident. While one may think that more choices are better when faced with the same, decision-makers prefer fewer.This phenomenon is known as the Paradox of Choice. More choice leads to less satisfaction because one gets overwhelmed.This analysis paralysis results from humans being cognitive misers that is decisions that require deeper thinking feel exhausting and like they come at a cognitive cost. In such scenarios, we tend not to make a choice or choose a default option. Even after a decision has been made, in many cases, regret or the thought of whether you have made the ‘right’ choice can linger.A sticky situationHowever, a 2010 meta-analysis by Benjamin Scheibehenne was unable to replicate the findings. Scheibehenne questioned whether it was choice overload or information overload that was the issue. Other researchers have argued that it is the lack of meaningful choice that affects satisfaction. Additionally, Barry Schwartz, a renowned psychologist and the author of the book ‘The Paradox of Choice: Why Less Is More,’ also later suggested that the paradox of choice diminishes in the presence of a person’s knowledge of the options and if the choices have been presented well.Does that mean the paradox of choice was an overhyped notion? I conducted a mini-study to test this hypothesis.From shelves to spreadsheets: testing the jam jar theoryI created a simple scatterplot in R using a publicly available dataset from the Brazilian e-commerce site Olist. Olist is Brazil’s largest department store on marketplaces. After delivery, customers are asked to fill out a satisfaction survey with a rating or comment option. I analysed the relationship between the number of distinct products in a categoryand the average customer review.Scatterplot generated in R using the Olist datasetBased on the almost horizontal regression line on the plot above, it is evident that more choice does not lead to more satisfaction. Furthermore, categories with fewer than 200 products tend to have average review scores between 4.0 and 4.3. Whereas, categories with more than 1,000 products do not have a higher average satisfaction score, with some even falling below 4.0. This suggests that more choices do not equal more satisfaction and could also reduce satisfaction levels.These findings support the Paradox of Choice, and the dataset helps bring theory into real-world commerce. A curation of lesser, well-presented, and differentiated options could lead to more customer satisfaction.Image created using CanvaFurthermore, the plot could help suggest a more nuanced perspective; people want more choices, as this gives them autonomy. However, beyond a certain point, excessive choice overwhelms rather than empowers, leaving people dissatisfied. Many product strategies reflect this insight: the goal is to inspire confident decision-making rather than limiting freedom. A powerful example of this shift in thinking comes from Apple’s history.Simple tastes, sweeter decisionsImage source: Apple InsiderIt was 1997, and Steve Jobs had just made his return to Apple. The company at the time offered 40 different products; however, its sales were declining. Jobs made one question the company’s mantra,“What are the four products we should be building?”The following year, Apple saw itself return to profitability after introducing the iMac G3. While its success can be attributed to the introduction of a new product line and increased efficiency, one cannot deny that the reduction in the product line simplified the decision-making process for its consumers.To this day, Apple continues to implement this strategy by having a few SKUs and confident defaults.Apple does not just sell premium products; it sells a premium decision-making experience by reducing friction in decision-making for the consumer.Furthermore, a 2015 study based on analyzing scenarios where fewer choice options led to increased sales found the following mitigating factors in buying choices:Time Pressure: Easier and quicker choices led to more sales.Complexity of options: The easier it was to understand what a product was, the better the outcome.Clarity of Preference: How easy it was to compare alternatives and the clarity of one’s preferences.Motivation to Optimize: Whether the consumer wanted to put in the effort to find the ‘best’ option.Picking the right spreadWhile the extent of the validity of the Paradox of Choice is up for debate, its impact cannot be denied. It is still a helpful model that can be used to drive sales and boost customer satisfaction. So, how can one use it as a part of your business’s strategy?Remember, what people want isn’t 50 good choices. They want one confident, easy-to-understand decision that they think they will not regret.Here are some common mistakes that confuse consumers and how you can apply the Jam Jar strategy to curate choices instead:Image is created using CanvaToo many choices lead to decision fatigue.Offering many SKU options usually causes customers to get overwhelmed. Instead, try curating 2–3 strong options that will cover the majority of their needs.2. Being dependent on the users to use filters and specificationsWhen users have to compare specifications themselves, they usually end up doing nothing. Instead, it is better to replace filters with clear labels like “Best for beginners” or “Best for oily skin.”3. Leaving users to make comparisons by themselvesToo many options can make users overwhelmed. Instead, offer default options to show what you recommend. This instills within them a sense of confidence when making the final decision.4. More transparency does not always mean more trustInformation overload never leads to conversions. Instead, create a thoughtful flow that guides the users to the right choices.5. Users do not aim for optimizationAssuming that users will weigh every detail before making a decision is not rooted in reality. In most cases, they will go with their gut. Instead, highlight emotional outcomes, benefits, and uses instead of numbers.6. Not onboarding users is a critical mistakeHoping that users will easily navigate a sea of products without guidance is unrealistic. Instead, use onboarding tools like starter kits, quizzes, or bundles that act as starting points.7. Variety for the sake of varietyUsers crave clarity more than they crave variety. Instead, focus on simplicity when it comes to differentiation.And lastly, remember that while the paradox of choice is a helpful tool in your business strategy arsenal, more choice is not inherently bad. It is the lack of structure in the decision-making process that is the problem. Clear framing will always make decision-making a seamless experience for both your consumers and your business.How jam jars explain Apple’s success was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story. #how #jam #jars #explain #apples
    UXDESIGN.CC
    How jam jars explain Apple’s success
    We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better.Image generated using ChatgptJam-packed decisionsImagine standing in a supermarket aisle in front of the jam section. How do you decide which jam to buy? You could go for your usual jam, or maybe this is your first time buying jam. Either way, a choice has to be made. Or does it?You may have seen the vast number of choices, gotten overwhelmed, and walked away. The same scenario was reflected in the findings of a 2000 study by Iyengar and Lepper that explored how the number of choice options can affect decision-making.Iyengar and Lepper set up two scenarios; the first customers in a random supermarket being offered 24 jams for a free tasting. In another, they were offered only 6. One would expect that the first scenario would see more sales. After all, more variety means a happier customer. However:Image created using CanvaWhile 60% of customers stopped by for a tasting, only 3% ended up making a purchase.On the other hand, when faced with 6 options, 40% of customers stopped by, but 30% of this number ended up making a purchase.The implications of the study were evident. While one may think that more choices are better when faced with the same, decision-makers prefer fewer.This phenomenon is known as the Paradox of Choice. More choice leads to less satisfaction because one gets overwhelmed.This analysis paralysis results from humans being cognitive misers that is decisions that require deeper thinking feel exhausting and like they come at a cognitive cost. In such scenarios, we tend not to make a choice or choose a default option. Even after a decision has been made, in many cases, regret or the thought of whether you have made the ‘right’ choice can linger.A sticky situationHowever, a 2010 meta-analysis by Benjamin Scheibehenne was unable to replicate the findings. Scheibehenne questioned whether it was choice overload or information overload that was the issue. Other researchers have argued that it is the lack of meaningful choice that affects satisfaction. Additionally, Barry Schwartz, a renowned psychologist and the author of the book ‘The Paradox of Choice: Why Less Is More,’ also later suggested that the paradox of choice diminishes in the presence of a person’s knowledge of the options and if the choices have been presented well.Does that mean the paradox of choice was an overhyped notion? I conducted a mini-study to test this hypothesis.From shelves to spreadsheets: testing the jam jar theoryI created a simple scatterplot in R using a publicly available dataset from the Brazilian e-commerce site Olist. Olist is Brazil’s largest department store on marketplaces. After delivery, customers are asked to fill out a satisfaction survey with a rating or comment option. I analysed the relationship between the number of distinct products in a category (choices) and the average customer review (satisfaction).Scatterplot generated in R using the Olist datasetBased on the almost horizontal regression line on the plot above, it is evident that more choice does not lead to more satisfaction. Furthermore, categories with fewer than 200 products tend to have average review scores between 4.0 and 4.3. Whereas, categories with more than 1,000 products do not have a higher average satisfaction score, with some even falling below 4.0. This suggests that more choices do not equal more satisfaction and could also reduce satisfaction levels.These findings support the Paradox of Choice, and the dataset helps bring theory into real-world commerce. A curation of lesser, well-presented, and differentiated options could lead to more customer satisfaction.Image created using CanvaFurthermore, the plot could help suggest a more nuanced perspective; people want more choices, as this gives them autonomy. However, beyond a certain point, excessive choice overwhelms rather than empowers, leaving people dissatisfied. Many product strategies reflect this insight: the goal is to inspire confident decision-making rather than limiting freedom. A powerful example of this shift in thinking comes from Apple’s history.Simple tastes, sweeter decisionsImage source: Apple InsiderIt was 1997, and Steve Jobs had just made his return to Apple. The company at the time offered 40 different products; however, its sales were declining. Jobs made one question the company’s mantra,“What are the four products we should be building?”The following year, Apple saw itself return to profitability after introducing the iMac G3. While its success can be attributed to the introduction of a new product line and increased efficiency, one cannot deny that the reduction in the product line simplified the decision-making process for its consumers.To this day, Apple continues to implement this strategy by having a few SKUs and confident defaults.Apple does not just sell premium products; it sells a premium decision-making experience by reducing friction in decision-making for the consumer.Furthermore, a 2015 study based on analyzing scenarios where fewer choice options led to increased sales found the following mitigating factors in buying choices:Time Pressure: Easier and quicker choices led to more sales.Complexity of options: The easier it was to understand what a product was, the better the outcome.Clarity of Preference: How easy it was to compare alternatives and the clarity of one’s preferences.Motivation to Optimize: Whether the consumer wanted to put in the effort to find the ‘best’ option.Picking the right spreadWhile the extent of the validity of the Paradox of Choice is up for debate, its impact cannot be denied. It is still a helpful model that can be used to drive sales and boost customer satisfaction. So, how can one use it as a part of your business’s strategy?Remember, what people want isn’t 50 good choices. They want one confident, easy-to-understand decision that they think they will not regret.Here are some common mistakes that confuse consumers and how you can apply the Jam Jar strategy to curate choices instead:Image is created using CanvaToo many choices lead to decision fatigue.Offering many SKU options usually causes customers to get overwhelmed. Instead, try curating 2–3 strong options that will cover the majority of their needs.2. Being dependent on the users to use filters and specificationsWhen users have to compare specifications themselves, they usually end up doing nothing. Instead, it is better to replace filters with clear labels like “Best for beginners” or “Best for oily skin.”3. Leaving users to make comparisons by themselvesToo many options can make users overwhelmed. Instead, offer default options to show what you recommend. This instills within them a sense of confidence when making the final decision.4. More transparency does not always mean more trustInformation overload never leads to conversions. Instead, create a thoughtful flow that guides the users to the right choices.5. Users do not aim for optimizationAssuming that users will weigh every detail before making a decision is not rooted in reality. In most cases, they will go with their gut. Instead, highlight emotional outcomes, benefits, and uses instead of numbers.6. Not onboarding users is a critical mistakeHoping that users will easily navigate a sea of products without guidance is unrealistic. Instead, use onboarding tools like starter kits, quizzes, or bundles that act as starting points.7. Variety for the sake of varietyUsers crave clarity more than they crave variety. Instead, focus on simplicity when it comes to differentiation.And lastly, remember that while the paradox of choice is a helpful tool in your business strategy arsenal, more choice is not inherently bad. It is the lack of structure in the decision-making process that is the problem. Clear framing will always make decision-making a seamless experience for both your consumers and your business.How jam jars explain Apple’s success was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
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