• Laptops are everywhere, and for CAD work, you really just need something that runs the software without crashing. So, there are these three laptops that are supposedly perfect for CAD. They’re on sale, which is nice, I guess. But honestly, who has the energy to care that much about discounts?

    The first one is just a standard model, nothing fancy. It has a decent processor and enough RAM to handle basic CAD tasks. It’s probably fine for most people, though I can’t say it’s exciting. The screen is okay, I mean, it shows things. So, if you need to do some drafting, it might get the job done. But really, it’s just another laptop.

    Then there’s the second option, which is slightly better, I think. It has a bit more power, which might make it more suitable for heavier CAD applications. But honestly, if you’re just sketching out ideas, do you really need that? The battery life isn’t terrible, but you’ll probably still find yourself looking for an outlet halfway through the day.

    Lastly, there’s the third laptop, and it’s kind of a mixed bag. It’s got some features that are nice, like a touchscreen or whatever. But again, who actually uses that? The performance is solid if you’re into that sort of thing. But if you’re just doing the basics, you might not even notice the difference.

    So, yeah, these three laptops are marked as perfect for CAD. They’re discounted, which might be a reason to look at them. But honestly, if you’re not super into CAD or just need something to get by, any random laptop will probably do. Just pick one, and let’s move on with life.

    #CAD #Laptops #DiscountedPrices #TechBoredom #ProductRecommendations
    Laptops are everywhere, and for CAD work, you really just need something that runs the software without crashing. So, there are these three laptops that are supposedly perfect for CAD. They’re on sale, which is nice, I guess. But honestly, who has the energy to care that much about discounts? The first one is just a standard model, nothing fancy. It has a decent processor and enough RAM to handle basic CAD tasks. It’s probably fine for most people, though I can’t say it’s exciting. The screen is okay, I mean, it shows things. So, if you need to do some drafting, it might get the job done. But really, it’s just another laptop. Then there’s the second option, which is slightly better, I think. It has a bit more power, which might make it more suitable for heavier CAD applications. But honestly, if you’re just sketching out ideas, do you really need that? The battery life isn’t terrible, but you’ll probably still find yourself looking for an outlet halfway through the day. Lastly, there’s the third laptop, and it’s kind of a mixed bag. It’s got some features that are nice, like a touchscreen or whatever. But again, who actually uses that? The performance is solid if you’re into that sort of thing. But if you’re just doing the basics, you might not even notice the difference. So, yeah, these three laptops are marked as perfect for CAD. They’re discounted, which might be a reason to look at them. But honestly, if you’re not super into CAD or just need something to get by, any random laptop will probably do. Just pick one, and let’s move on with life. #CAD #Laptops #DiscountedPrices #TechBoredom #ProductRecommendations
    3 laptops perfect for CAD – and they're all discounted
    Recommendations straight from the experts.
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  • 50 Preppy Fonts with Rich & Fancy Vibes

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational.
    But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible.
    In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove!
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025
    Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs.

    Gatsby Prelude

    Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol

    Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler

    Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    Kagnue

    Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom

    The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES

    MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage

    Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger

    Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich

    Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park

    Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag

    Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons

    Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria

    Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney

    Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage

    Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON

    LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou

    Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font

    Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder

    Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey

    Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville

    Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk

    Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy

    Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier

    Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage

    Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies

    Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman

    The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle

    Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance.
    What Makes a Font Feel Preppy?
    You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic:
    Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition.
    Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer.
    Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style.
    Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins.
    Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree.
    Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest:
    Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless.
    Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods.
    Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication.
    Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility.
    Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage.
    However, preppy fonts might not be the best choice for:
    Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies.
    Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate.
    Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience.
    How to Choose the Perfect Preppy Font
    Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process:
    Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is.
    Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support.
    Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it.
    Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents.
    Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly.
    Pairing Preppy Fonts Like a Pro
    The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail:
    Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication.
    Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content.
    Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs.
    Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting.
    The Psychology Behind Preppy Typography
    Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations:
    Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values.
    Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness.
    Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational.
    Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing.
    Modern Takes on Classic Preppy Style
    While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography:
    Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take.
    Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered.
    Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation.
    Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension.
    Preppy Font Alternatives for Every Budget
    Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank:
    Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs.
    Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly.
    Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly.
    Common Preppy Font Mistakes to Avoid
    Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make:
    Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself.
    Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling.
    Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins.
    Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience.
    The Future of Preppy Typography
    As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge:
    Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization.
    Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm.
    Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse.
    Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices.
    Conclusion: Embracing Timeless Elegance
    Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished.
    The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication.
    As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values.
    So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
    #preppy #fonts #with #rich #ampamp
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style. #preppy #fonts #with #rich #ampamp
    DESIGNWORKLIFE.COM
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy Fonts (And Where Not To) Preppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
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  • Brick Journey / Volume Matrix studio

    Brick Journey / Volume Matrix studioSave this picture!© Prayoon Tesprateep•Bangkok, Thailand

    Architects:
    Volume Matrix studio
    Area
    Area of this architecture project

    Area: 
    1500 m²

    Year
    Completion year of this architecture project

    Year: 

    2025

    Photographs

    Photographs:Prayoon Tesprateep

    Lead Architects:

    Kasin Sornsri

    More SpecsLess Specs
    this picture!
    Text description provided by the architects. Brick Journey is an architectural project that harmonizes conceptual interpretation with spatial design, blending various functions and local aesthetics. This vibrant space encompasses a residence, café, and art galleries. The initial concept is inspired by the journey of the owner, a doctor with a profound passion for ancient art. As an art collector, he has traveled the world to acquire unique masterpieces. He envisioned his home not only as a place to live but also as a sanctuary for his cherished collection. The architect responded to this vision by creating a spatial narrative that encourages exploration. A curving wall weaves through the layout, guiding and distorting the circulation to create a sense of wandering-inviting visitors to discover the space as their own personal journey.this picture!this picture!this picture!this picture!this picture!Upon approaching the site, the first impression is marked by a small, enclosed entrance framed by the curved wall. This design element creates a sense of tension and curiosity, gently pushing visitors to step inside. Above this entrance lies an observation area, symbolizing a point where beginning and end converge. Passing through the threshold, visitors encounter a small pond on the right, accompanied by an empty frame moment of reflection that the owner holds dear. This area includes a multipurpose space used for temporary exhibitions and gatherings, and includes bathroom facilities. This room is connected to an outdoor courtyard, which also takes advantage of the beautiful view and ventilation.this picture!this picture!On the left side of the site lies the café and reception area. A significant feature here is the expansive courtyard, which benefits from the shade of a large, existing tree that has grown since the owner's childhood. The café is designed with floor-to-ceiling windows, providing unobstructed views of the courtyard and artifacts suspended throughout the space. A unique element is the incorporation of antique doors from the owner's collection, seamlessly merging art and architecture.this picture!this picture!The second floor is dedicated primarily to galleries. A staircase leads to a temporary exhibition space suitable for smaller-scale paintings. The two main buildings are connected via a steel bridge, which leads to the upper level of the café. This section houses an exhibition featuring pieces from the Indian subcontinent. Turning at this point leads visitors back to the multipurpose area via an original Art Nouveau staircase, while continuing forward completes the journey, returning to the elevated observation point—the symbolic end of the path.this picture!this picture!This architecture prominently features brick; the choice of using brick as the main material is due to the revival of ancient architecture, as brick used to be the dominant material used in building and construction. Therefore, utilizing various types of brick and construction techniques to create texture, depth, and a sense of timelessness throughout the project is metaphorical to a journey of brick building this architectural piece.this picture!

    Project gallerySee allShow less
    About this officeVolume Matrix studioOffice•••
    MaterialBrickMaterials and TagsPublished on June 16, 2025Cite: "Brick Journey / Volume Matrix studio" 16 Jun 2025. ArchDaily. Accessed . < ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否
    You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
    #brick #journey #volume #matrix #studio
    Brick Journey / Volume Matrix studio
    Brick Journey / Volume Matrix studioSave this picture!© Prayoon Tesprateep•Bangkok, Thailand Architects: Volume Matrix studio Area Area of this architecture project Area:  1500 m² Year Completion year of this architecture project Year:  2025 Photographs Photographs:Prayoon Tesprateep Lead Architects: Kasin Sornsri More SpecsLess Specs this picture! Text description provided by the architects. Brick Journey is an architectural project that harmonizes conceptual interpretation with spatial design, blending various functions and local aesthetics. This vibrant space encompasses a residence, café, and art galleries. The initial concept is inspired by the journey of the owner, a doctor with a profound passion for ancient art. As an art collector, he has traveled the world to acquire unique masterpieces. He envisioned his home not only as a place to live but also as a sanctuary for his cherished collection. The architect responded to this vision by creating a spatial narrative that encourages exploration. A curving wall weaves through the layout, guiding and distorting the circulation to create a sense of wandering-inviting visitors to discover the space as their own personal journey.this picture!this picture!this picture!this picture!this picture!Upon approaching the site, the first impression is marked by a small, enclosed entrance framed by the curved wall. This design element creates a sense of tension and curiosity, gently pushing visitors to step inside. Above this entrance lies an observation area, symbolizing a point where beginning and end converge. Passing through the threshold, visitors encounter a small pond on the right, accompanied by an empty frame moment of reflection that the owner holds dear. This area includes a multipurpose space used for temporary exhibitions and gatherings, and includes bathroom facilities. This room is connected to an outdoor courtyard, which also takes advantage of the beautiful view and ventilation.this picture!this picture!On the left side of the site lies the café and reception area. A significant feature here is the expansive courtyard, which benefits from the shade of a large, existing tree that has grown since the owner's childhood. The café is designed with floor-to-ceiling windows, providing unobstructed views of the courtyard and artifacts suspended throughout the space. A unique element is the incorporation of antique doors from the owner's collection, seamlessly merging art and architecture.this picture!this picture!The second floor is dedicated primarily to galleries. A staircase leads to a temporary exhibition space suitable for smaller-scale paintings. The two main buildings are connected via a steel bridge, which leads to the upper level of the café. This section houses an exhibition featuring pieces from the Indian subcontinent. Turning at this point leads visitors back to the multipurpose area via an original Art Nouveau staircase, while continuing forward completes the journey, returning to the elevated observation point—the symbolic end of the path.this picture!this picture!This architecture prominently features brick; the choice of using brick as the main material is due to the revival of ancient architecture, as brick used to be the dominant material used in building and construction. Therefore, utilizing various types of brick and construction techniques to create texture, depth, and a sense of timelessness throughout the project is metaphorical to a journey of brick building this architectural piece.this picture! Project gallerySee allShow less About this officeVolume Matrix studioOffice••• MaterialBrickMaterials and TagsPublished on June 16, 2025Cite: "Brick Journey / Volume Matrix studio" 16 Jun 2025. ArchDaily. Accessed . < ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream #brick #journey #volume #matrix #studio
    WWW.ARCHDAILY.COM
    Brick Journey / Volume Matrix studio
    Brick Journey / Volume Matrix studioSave this picture!© Prayoon Tesprateep•Bangkok, Thailand Architects: Volume Matrix studio Area Area of this architecture project Area:  1500 m² Year Completion year of this architecture project Year:  2025 Photographs Photographs:Prayoon Tesprateep Lead Architects: Kasin Sornsri More SpecsLess Specs Save this picture! Text description provided by the architects. Brick Journey is an architectural project that harmonizes conceptual interpretation with spatial design, blending various functions and local aesthetics. This vibrant space encompasses a residence, café, and art galleries. The initial concept is inspired by the journey of the owner, a doctor with a profound passion for ancient art. As an art collector, he has traveled the world to acquire unique masterpieces. He envisioned his home not only as a place to live but also as a sanctuary for his cherished collection. The architect responded to this vision by creating a spatial narrative that encourages exploration. A curving wall weaves through the layout, guiding and distorting the circulation to create a sense of wandering-inviting visitors to discover the space as their own personal journey.Save this picture!Save this picture!Save this picture!Save this picture!Save this picture!Upon approaching the site, the first impression is marked by a small, enclosed entrance framed by the curved wall. This design element creates a sense of tension and curiosity, gently pushing visitors to step inside. Above this entrance lies an observation area, symbolizing a point where beginning and end converge. Passing through the threshold, visitors encounter a small pond on the right, accompanied by an empty frame moment of reflection that the owner holds dear. This area includes a multipurpose space used for temporary exhibitions and gatherings, and includes bathroom facilities. This room is connected to an outdoor courtyard, which also takes advantage of the beautiful view and ventilation.Save this picture!Save this picture!On the left side of the site lies the café and reception area. A significant feature here is the expansive courtyard, which benefits from the shade of a large, existing tree that has grown since the owner's childhood. The café is designed with floor-to-ceiling windows, providing unobstructed views of the courtyard and artifacts suspended throughout the space. A unique element is the incorporation of antique doors from the owner's collection, seamlessly merging art and architecture.Save this picture!Save this picture!The second floor is dedicated primarily to galleries. A staircase leads to a temporary exhibition space suitable for smaller-scale paintings. The two main buildings are connected via a steel bridge, which leads to the upper level of the café. This section houses an exhibition featuring pieces from the Indian subcontinent. Turning at this point leads visitors back to the multipurpose area via an original Art Nouveau staircase, while continuing forward completes the journey, returning to the elevated observation point—the symbolic end of the path.Save this picture!Save this picture!This architecture prominently features brick; the choice of using brick as the main material is due to the revival of ancient architecture, as brick used to be the dominant material used in building and construction. Therefore, utilizing various types of brick and construction techniques to create texture, depth, and a sense of timelessness throughout the project is metaphorical to a journey of brick building this architectural piece.Save this picture! Project gallerySee allShow less About this officeVolume Matrix studioOffice••• MaterialBrickMaterials and TagsPublished on June 16, 2025Cite: "Brick Journey / Volume Matrix studio" 16 Jun 2025. ArchDaily. Accessed . <https://www.archdaily.com/1031113/brick-journey-volume-matrix-studio&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
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  • New Zealand’s Email Security Requirements for Government Organizations: What You Need to Know

    The Secure Government EmailCommon Implementation Framework
    New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service. 
    Key Takeaways

    All NZ government agencies must comply with new email security requirements by October 2025.
    The new framework strengthens trust and security in government communications by preventing spoofing and phishing.
    The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls.
    EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting.

    Start a Free Trial

    What is the Secure Government Email Common Implementation Framework?
    The Secure Government EmailCommon Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service.
    Why is New Zealand Implementing New Government Email Security Standards?
    The framework was developed by New Zealand’s Department of Internal Affairsas part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name Systemto enable the retirement of the legacy SEEMail service and provide:

    Encryption for transmission security
    Digital signing for message integrity
    Basic non-repudiationDomain spoofing protection

    These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications.
    What Email Security Technologies Are Required by the New NZ SGE Framework?
    The SGE Framework outlines the following key technologies that agencies must implement:

    TLS 1.2 or higher with implicit TLS enforced
    TLS-RPTSPFDKIMDMARCwith reporting
    MTA-STSData Loss Prevention controls

    These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks.

    Get in touch

    When Do NZ Government Agencies Need to Comply with this Framework?
    All New Zealand government agencies are expected to fully implement the Secure Government EmailCommon Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline.
    The All of Government Secure Email Common Implementation Framework v1.0
    What are the Mandated Requirements for Domains?
    Below are the exact requirements for all email-enabled domains under the new framework.
    ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manualand Protective Security Requirements.
    Compliance Monitoring and Reporting
    The All of Government Service Deliveryteam will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies. 
    Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually.
    Deployment Checklist for NZ Government Compliance

    Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT
    SPF with -all
    DKIM on all outbound email
    DMARC p=reject 
    adkim=s where suitable
    For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict
    Compliance dashboard
    Inbound DMARC evaluation enforced
    DLP aligned with NZISM

    Start a Free Trial

    How EasyDMARC Can Help Government Agencies Comply
    EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance.
    1. TLS-RPT / MTA-STS audit
    EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures.

    Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks.

    As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources.
    2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation.

    Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports.
    Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues.
    3. DKIM on all outbound email
    DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases.
    As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly. If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface.
    EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs. 
    Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements.
    If you’re using a dedicated MTA, DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS.

    4. DMARC p=reject rollout
    As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated. 
    This phased approach ensures full protection against domain spoofing without risking legitimate email delivery.

    5. adkim Strict Alignment Check
    This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender.

    6. Securing Non-Email Enabled Domains
    The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record.
    Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”.
    • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”.
    EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject.
    7. Compliance Dashboard
    Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework.

    8. Inbound DMARC Evaluation Enforced
    You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails.
    However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender.
    If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change.
    9. Data Loss Prevention Aligned with NZISM
    The New Zealand Information Security Manualis the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention, which must be followed to be aligned with the SEG.
    Need Help Setting up SPF and DKIM for your Email Provider?
    Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients.
    Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs.
    Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider.
    Here are our step-by-step guides for the most common platforms:

    Google Workspace

    Microsoft 365

    These guides will help ensure your DNS records are configured correctly as part of the Secure Government EmailFramework rollout.
    Meet New Government Email Security Standards With EasyDMARC
    New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail.
    #new #zealands #email #security #requirements
    New Zealand’s Email Security Requirements for Government Organizations: What You Need to Know
    The Secure Government EmailCommon Implementation Framework New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service.  Key Takeaways All NZ government agencies must comply with new email security requirements by October 2025. The new framework strengthens trust and security in government communications by preventing spoofing and phishing. The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls. EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting. Start a Free Trial What is the Secure Government Email Common Implementation Framework? The Secure Government EmailCommon Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service. Why is New Zealand Implementing New Government Email Security Standards? The framework was developed by New Zealand’s Department of Internal Affairsas part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name Systemto enable the retirement of the legacy SEEMail service and provide: Encryption for transmission security Digital signing for message integrity Basic non-repudiationDomain spoofing protection These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications. What Email Security Technologies Are Required by the New NZ SGE Framework? The SGE Framework outlines the following key technologies that agencies must implement: TLS 1.2 or higher with implicit TLS enforced TLS-RPTSPFDKIMDMARCwith reporting MTA-STSData Loss Prevention controls These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks. Get in touch When Do NZ Government Agencies Need to Comply with this Framework? All New Zealand government agencies are expected to fully implement the Secure Government EmailCommon Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline. The All of Government Secure Email Common Implementation Framework v1.0 What are the Mandated Requirements for Domains? Below are the exact requirements for all email-enabled domains under the new framework. ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manualand Protective Security Requirements. Compliance Monitoring and Reporting The All of Government Service Deliveryteam will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies.  Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually. Deployment Checklist for NZ Government Compliance Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT SPF with -all DKIM on all outbound email DMARC p=reject  adkim=s where suitable For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict Compliance dashboard Inbound DMARC evaluation enforced DLP aligned with NZISM Start a Free Trial How EasyDMARC Can Help Government Agencies Comply EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance. 1. TLS-RPT / MTA-STS audit EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures. Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks. As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources. 2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation. Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports. Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues. 3. DKIM on all outbound email DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases. As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly. If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface. EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs.  Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements. If you’re using a dedicated MTA, DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS. 4. DMARC p=reject rollout As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated.  This phased approach ensures full protection against domain spoofing without risking legitimate email delivery. 5. adkim Strict Alignment Check This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender. 6. Securing Non-Email Enabled Domains The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record. Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”. • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”. EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject. 7. Compliance Dashboard Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework. 8. Inbound DMARC Evaluation Enforced You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails. However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender. If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change. 9. Data Loss Prevention Aligned with NZISM The New Zealand Information Security Manualis the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention, which must be followed to be aligned with the SEG. Need Help Setting up SPF and DKIM for your Email Provider? Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients. Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs. Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider. Here are our step-by-step guides for the most common platforms: Google Workspace Microsoft 365 These guides will help ensure your DNS records are configured correctly as part of the Secure Government EmailFramework rollout. Meet New Government Email Security Standards With EasyDMARC New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail. #new #zealands #email #security #requirements
    EASYDMARC.COM
    New Zealand’s Email Security Requirements for Government Organizations: What You Need to Know
    The Secure Government Email (SGE) Common Implementation Framework New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service.  Key Takeaways All NZ government agencies must comply with new email security requirements by October 2025. The new framework strengthens trust and security in government communications by preventing spoofing and phishing. The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls. EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting. Start a Free Trial What is the Secure Government Email Common Implementation Framework? The Secure Government Email (SGE) Common Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service. Why is New Zealand Implementing New Government Email Security Standards? The framework was developed by New Zealand’s Department of Internal Affairs (DIA) as part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name System (DNS) to enable the retirement of the legacy SEEMail service and provide: Encryption for transmission security Digital signing for message integrity Basic non-repudiation (by allowing only authorized senders) Domain spoofing protection These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications. What Email Security Technologies Are Required by the New NZ SGE Framework? The SGE Framework outlines the following key technologies that agencies must implement: TLS 1.2 or higher with implicit TLS enforced TLS-RPT (TLS Reporting) SPF (Sender Policy Framework) DKIM (DomainKeys Identified Mail) DMARC (Domain-based Message Authentication, Reporting, and Conformance) with reporting MTA-STS (Mail Transfer Agent Strict Transport Security) Data Loss Prevention controls These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks. Get in touch When Do NZ Government Agencies Need to Comply with this Framework? All New Zealand government agencies are expected to fully implement the Secure Government Email (SGE) Common Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline. The All of Government Secure Email Common Implementation Framework v1.0 What are the Mandated Requirements for Domains? Below are the exact requirements for all email-enabled domains under the new framework. ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manual (NZISM) and Protective Security Requirements (PSR). Compliance Monitoring and Reporting The All of Government Service Delivery (AoGSD) team will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies.  Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually. Deployment Checklist for NZ Government Compliance Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT SPF with -all DKIM on all outbound email DMARC p=reject  adkim=s where suitable For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict Compliance dashboard Inbound DMARC evaluation enforced DLP aligned with NZISM Start a Free Trial How EasyDMARC Can Help Government Agencies Comply EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance. 1. TLS-RPT / MTA-STS audit EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures. Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks. As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources. 2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation. Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports. Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues. 3. DKIM on all outbound email DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases. As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly (see first screenshot). If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface (see second screenshot). EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs.  Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements. If you’re using a dedicated MTA (e.g., Postfix), DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS (see third and fourth screenshots). 4. DMARC p=reject rollout As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated.  This phased approach ensures full protection against domain spoofing without risking legitimate email delivery. 5. adkim Strict Alignment Check This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender. 6. Securing Non-Email Enabled Domains The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record. Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”. • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”. EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject. 7. Compliance Dashboard Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework. 8. Inbound DMARC Evaluation Enforced You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails. However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. Read more about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender. If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change. 9. Data Loss Prevention Aligned with NZISM The New Zealand Information Security Manual (NZISM) is the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention (DLP), which must be followed to be aligned with the SEG. Need Help Setting up SPF and DKIM for your Email Provider? Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients. Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs. Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider. Here are our step-by-step guides for the most common platforms: Google Workspace Microsoft 365 These guides will help ensure your DNS records are configured correctly as part of the Secure Government Email (SGE) Framework rollout. Meet New Government Email Security Standards With EasyDMARC New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail.
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  • IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    By John P. Mello Jr.
    June 11, 2025 5:00 AM PT

    IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT
    Enterprise IT Lead Generation Services
    Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more.

    IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible.
    The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent.
    “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.”
    IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del.
    “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.”
    A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time.
    Realistic Roadmap
    Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld.
    “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany.
    “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.”
    Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.”
    “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.”
    “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada.
    “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.”
    Solving the Quantum Error Correction Puzzle
    To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits.
    “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.”
    IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published.

    Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices.
    In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer.
    One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing.
    According to IBM, a practical fault-tolerant quantum architecture must:

    Suppress enough errors for useful algorithms to succeed
    Prepare and measure logical qubits during computation
    Apply universal instructions to logical qubits
    Decode measurements from logical qubits in real time and guide subsequent operations
    Scale modularly across hundreds or thousands of logical qubits
    Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources

    Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained.
    “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.”
    Q-Day Approaching Faster Than Expected
    For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated.
    “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif.
    “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.”

    “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said.
    Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years.
    “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld.
    “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.”
    “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.”
    “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.”

    John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John.

    Leave a Comment

    Click here to cancel reply.
    Please sign in to post or reply to a comment. New users create a free account.

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    More by John P. Mello Jr.

    view all

    More in Emerging Tech
    #ibm #plans #largescale #faulttolerant #quantum
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech #ibm #plans #largescale #faulttolerant #quantum
    WWW.TECHNEWSWORLD.COM
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system. (Image Credit: IBM) ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillion (10⁴⁸) of the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed $30 billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity check (qLDPC) codes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling [RCS], can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQC [post-quantum cryptography] preparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EO [Executive Order] that relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech
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  • Over 269,000 Websites Infected with JSFireTruck JavaScript Malware in One Month

    Jun 13, 2025Ravie LakshmananWeb Security / Network Security

    Cybersecurity researchers are calling attention to a "large-scale campaign" that has been observed compromising legitimate websites with malicious JavaScript injections.
    According to Palo Alto Networks Unit 42, these malicious injects are obfuscated using JSFuck, which refers to an "esoteric and educational programming style" that uses only a limited set of characters to write and execute code.
    The cybersecurity company has given the technique an alternate name JSFireTruck owing to the profanity involved.
    "Multiple websites have been identified with injected malicious JavaScript that uses JSFireTruck obfuscation, which is composed primarily of the symbols, +, {, and }," security researchers Hardik Shah, Brad Duncan, and Pranay Kumar Chhaparwal said. "The code's obfuscation hides its true purpose, hindering analysis."

    Further analysis has determined that the injected code is designed to check the website referrer, which identifies the address of the web page from which a request originated.
    Should the referrer be a search engine such as Google, Bing, DuckDuckGo, Yahoo!, or AOL, the JavaScript code redirects victims to malicious URLs that can deliver malware, exploits, traffic monetization, and malvertising.

    Unit 42 said its telemetry uncovered 269,552 web pages that have been infected with JavaScript code using the JSFireTruck technique between March 26 and April 25, 2025. A spike in the campaign was first recorded on April 12, when over 50,000 infected web pages were observed in a single day.
    "The campaign's scale and stealth pose a significant threat," the researchers said. "The widespread nature of these infections suggests a coordinated effort to compromise legitimate websites as attack vectors for further malicious activities."
    Say Hello to HelloTDS
    The development comes as Gen Digital took the wraps off a sophisticated Traffic Distribution Servicecalled HelloTDS that's designed to conditionally redirect site visitors to fake CAPTCHA pages, tech support scams, fake browser updates, unwanted browser extensions, and cryptocurrency scams through remotely-hosted JavaScript code injected into the sites.
    The primary objective of the TDS is to act as a gateway, determining the exact nature of content to be delivered to the victims after fingerprinting their devices. If the user is not deemed a suitable target, the victim is redirected to a benign web page.

    "The campaign entry points are infected or otherwise attacker-controlled streaming websites, file sharing services, as well as malvertising campaigns," researchers Vojtěch Krejsa and Milan Špinka said in a report published this month.
    "Victims are evaluated based on geolocation, IP address, and browser fingerprinting; for example, connections through VPNs or headless browsers are detected and rejected."
    Some of these attack chains have been found to serve bogus CAPTCHA pages that leverage the ClickFix strategy to trick users into running malicious code and infecting their machines with a malware known as PEAKLIGHT, which is known to server information stealers like Lumma.

    Central to the HelloTDS infrastructure is the use of .top, .shop, and .com top-level domains that are used to host the JavaScript code and trigger the redirections following a multi-stage fingerprinting process engineered to collect network and browser information.
    "The HelloTDS infrastructure behind fake CAPTCHA campaigns demonstrates how attackers continue to refine their methods to bypass traditional protections, evade detection, and selectively target victims," the researchers said.
    "By leveraging sophisticated fingerprinting, dynamic domain infrastructure, and deception tacticsthese campaigns achieve both stealth and scale."

    Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post.

    SHARE




    #over #websites #infected #with #jsfiretruck
    Over 269,000 Websites Infected with JSFireTruck JavaScript Malware in One Month
    Jun 13, 2025Ravie LakshmananWeb Security / Network Security Cybersecurity researchers are calling attention to a "large-scale campaign" that has been observed compromising legitimate websites with malicious JavaScript injections. According to Palo Alto Networks Unit 42, these malicious injects are obfuscated using JSFuck, which refers to an "esoteric and educational programming style" that uses only a limited set of characters to write and execute code. The cybersecurity company has given the technique an alternate name JSFireTruck owing to the profanity involved. "Multiple websites have been identified with injected malicious JavaScript that uses JSFireTruck obfuscation, which is composed primarily of the symbols, +, {, and }," security researchers Hardik Shah, Brad Duncan, and Pranay Kumar Chhaparwal said. "The code's obfuscation hides its true purpose, hindering analysis." Further analysis has determined that the injected code is designed to check the website referrer, which identifies the address of the web page from which a request originated. Should the referrer be a search engine such as Google, Bing, DuckDuckGo, Yahoo!, or AOL, the JavaScript code redirects victims to malicious URLs that can deliver malware, exploits, traffic monetization, and malvertising. Unit 42 said its telemetry uncovered 269,552 web pages that have been infected with JavaScript code using the JSFireTruck technique between March 26 and April 25, 2025. A spike in the campaign was first recorded on April 12, when over 50,000 infected web pages were observed in a single day. "The campaign's scale and stealth pose a significant threat," the researchers said. "The widespread nature of these infections suggests a coordinated effort to compromise legitimate websites as attack vectors for further malicious activities." Say Hello to HelloTDS The development comes as Gen Digital took the wraps off a sophisticated Traffic Distribution Servicecalled HelloTDS that's designed to conditionally redirect site visitors to fake CAPTCHA pages, tech support scams, fake browser updates, unwanted browser extensions, and cryptocurrency scams through remotely-hosted JavaScript code injected into the sites. The primary objective of the TDS is to act as a gateway, determining the exact nature of content to be delivered to the victims after fingerprinting their devices. If the user is not deemed a suitable target, the victim is redirected to a benign web page. "The campaign entry points are infected or otherwise attacker-controlled streaming websites, file sharing services, as well as malvertising campaigns," researchers Vojtěch Krejsa and Milan Špinka said in a report published this month. "Victims are evaluated based on geolocation, IP address, and browser fingerprinting; for example, connections through VPNs or headless browsers are detected and rejected." Some of these attack chains have been found to serve bogus CAPTCHA pages that leverage the ClickFix strategy to trick users into running malicious code and infecting their machines with a malware known as PEAKLIGHT, which is known to server information stealers like Lumma. Central to the HelloTDS infrastructure is the use of .top, .shop, and .com top-level domains that are used to host the JavaScript code and trigger the redirections following a multi-stage fingerprinting process engineered to collect network and browser information. "The HelloTDS infrastructure behind fake CAPTCHA campaigns demonstrates how attackers continue to refine their methods to bypass traditional protections, evade detection, and selectively target victims," the researchers said. "By leveraging sophisticated fingerprinting, dynamic domain infrastructure, and deception tacticsthese campaigns achieve both stealth and scale." Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post. SHARE     #over #websites #infected #with #jsfiretruck
    THEHACKERNEWS.COM
    Over 269,000 Websites Infected with JSFireTruck JavaScript Malware in One Month
    Jun 13, 2025Ravie LakshmananWeb Security / Network Security Cybersecurity researchers are calling attention to a "large-scale campaign" that has been observed compromising legitimate websites with malicious JavaScript injections. According to Palo Alto Networks Unit 42, these malicious injects are obfuscated using JSFuck, which refers to an "esoteric and educational programming style" that uses only a limited set of characters to write and execute code. The cybersecurity company has given the technique an alternate name JSFireTruck owing to the profanity involved. "Multiple websites have been identified with injected malicious JavaScript that uses JSFireTruck obfuscation, which is composed primarily of the symbols [, ], +, $, {, and }," security researchers Hardik Shah, Brad Duncan, and Pranay Kumar Chhaparwal said. "The code's obfuscation hides its true purpose, hindering analysis." Further analysis has determined that the injected code is designed to check the website referrer ("document.referrer"), which identifies the address of the web page from which a request originated. Should the referrer be a search engine such as Google, Bing, DuckDuckGo, Yahoo!, or AOL, the JavaScript code redirects victims to malicious URLs that can deliver malware, exploits, traffic monetization, and malvertising. Unit 42 said its telemetry uncovered 269,552 web pages that have been infected with JavaScript code using the JSFireTruck technique between March 26 and April 25, 2025. A spike in the campaign was first recorded on April 12, when over 50,000 infected web pages were observed in a single day. "The campaign's scale and stealth pose a significant threat," the researchers said. "The widespread nature of these infections suggests a coordinated effort to compromise legitimate websites as attack vectors for further malicious activities." Say Hello to HelloTDS The development comes as Gen Digital took the wraps off a sophisticated Traffic Distribution Service (TDS) called HelloTDS that's designed to conditionally redirect site visitors to fake CAPTCHA pages, tech support scams, fake browser updates, unwanted browser extensions, and cryptocurrency scams through remotely-hosted JavaScript code injected into the sites. The primary objective of the TDS is to act as a gateway, determining the exact nature of content to be delivered to the victims after fingerprinting their devices. If the user is not deemed a suitable target, the victim is redirected to a benign web page. "The campaign entry points are infected or otherwise attacker-controlled streaming websites, file sharing services, as well as malvertising campaigns," researchers Vojtěch Krejsa and Milan Špinka said in a report published this month. "Victims are evaluated based on geolocation, IP address, and browser fingerprinting; for example, connections through VPNs or headless browsers are detected and rejected." Some of these attack chains have been found to serve bogus CAPTCHA pages that leverage the ClickFix strategy to trick users into running malicious code and infecting their machines with a malware known as PEAKLIGHT (aka Emmenhtal Loader), which is known to server information stealers like Lumma. Central to the HelloTDS infrastructure is the use of .top, .shop, and .com top-level domains that are used to host the JavaScript code and trigger the redirections following a multi-stage fingerprinting process engineered to collect network and browser information. "The HelloTDS infrastructure behind fake CAPTCHA campaigns demonstrates how attackers continue to refine their methods to bypass traditional protections, evade detection, and selectively target victims," the researchers said. "By leveraging sophisticated fingerprinting, dynamic domain infrastructure, and deception tactics (such as mimicking legitimate websites and serving benign content to researchers) these campaigns achieve both stealth and scale." Found this article interesting? Follow us on Twitter  and LinkedIn to read more exclusive content we post. SHARE    
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  • Why Half Backsplashes Are Taking Over Kitchen Design, According to Experts

    Pictured Above: Designer Amber Lewis balances New England charm with old-world sophistication with a half Calacatta Vagli marble backsplash in the kitchen of this Martha's Vineyard home. To backsplash or not to backsplash? That is the question. Or is it? Because if anyone’s ever told you “you shouldn’t do anything halfway,” they clearly haven’t heard of the half backsplash. This twist on a design mainstay makes a compelling case for stopping short. So maybe the real question is: to backsplash or to half backsplash?Lately, we’ve seen more and more designers going for the latter. “A trend these days is to use 1/2 or 2/3 stone backsplashes with a six- to nine-inch ledge,” says designer Jennifer Gilmer. “This is typically used behind a range and adds interest as well as softening the overall look.” It’s not just aesthetic—it’s strategic functionality. “The ledge is useful for salt and pepper shakers, olive oil, and other items,” she adds. Ahead, we break down everything to know about half backsplashes and why this kitchen trend is gaining traction in the design world.Related StoriesWhat Is a Half Backsplash?Lisa PetroleMagnolia’s director of styling, Ashley Maddox, enlisted the help of designer Hilary Walker to create her midcentury-modern dream home in Waco, Texas. Complete with walnut kitchen cabinetry topped with a Topzstone countertop continued into a partial backsplash.“A half backsplash or 1/3 backsplash is when the material stops at a point on the wall determined by the design,” explains designer Isabella Patrick. This makes it distinct from a “built-out or existing element, such as upper cabinets, a ceiling, soffit, or some other inherent element of the space.” In other words, it’s intentional, not just the result of running out of tile.Courtesy of JN Interior SpacesTaking the ceiling height into consideration, JN Interior Spaces decided a half backsplash would be suitable for this sleek, modern kitchen.While traditional backsplashes typically reach the bottom of upper cabinetry or span the entire wall, partial backsplashes usually stop somewhere around four to 25 inches up, depending on the look you’re going for.And while it may sound like a design compromise, it’s actually quite the opposite.Related StoryWhy Designers Are Loving the Half-Height LookOpting for a half backsplash is a clever way to balance proportion, budget, and visual interest. “If the design does not have upper cabinets, we would opt for a half backsplash to create visual interest,” Patrick says. “A full wall of the same tile or stone could overwhelm the space and seem like an afterthought.”Shannon Dupre/DD RepsIsabella Patrick experimented with this concept in her own kitchen, mixing materials for a more layered half backsplash look.Instead, Patrick often mixes materials—like running Cambria quartzite up from the counter to a ledge, then switching to Fireclay tile above. “This is a great example of how a singular material would have overwhelmed the space but also may have felt like an afterthought,” she explains. “Mixing materials and adding in details and personal touches is what good design is.”Another bonus? It lets the rest of the kitchen sing. “In another design, we eliminated the upper cabinets in favor of a more open and airy look so that the windows were not blocked—and so you were not walking right into a side view of cabinetry,” Patrick says. “No upper cabinets also makes the kitchen feel more of a transitional space and decorative, especially since it opens right into a dining room.”krafty_photos
copyright 2021This kitchen from JN Interior Spaces proves that a partial backsplash can still make a big impact. They chose to use an iridescent, almost-patina tile in this Wyoming kitchen.For Jill Najinigier of JN Interior Spaces, the choice is just as much about form as it is function. “It's all about how the backsplash interacts with the architecture,” she explains. “Wall height, windows, the shape of the hood, upper cabinets, or open shelves—where do they start and terminate?”In one standout project, Najinigier used a luminous tile just tall enough to tuck under a tapered plaster hood, topped with a narrow stone ledge carved from the same slab as the counter. The result? “Clean lines that make a stunning statement.”Mixing materials and adding in details and personal touches is what good design is.It’s Decorative and FunctionalHeather TalbertDesigner Kate Pearce installed a statement-making marble backsplash. Bringing it only halfway up allows its beauty to be appreciated while giving the other aesthetic elements in the space room to breathe.Don’t underestimate what that ledge can do. Designer Kate Pearce swears by hers: “I love my little five-inch-deep marble shelf that allows me to style some vintage kitchenware in the space,” she says. “And I think the shelfis exactly what gives the kitchen an approachable feel—versus having a full backsplash of marble, which would have given the space a more serious vibe.”Stylish ProductionsPrioritizing visually continuity, Italian designer Federica Asack of Masseria Chic used the same leathered sandstone, a natural material that will develop a wonderful patina, for both the counters and the backsplash.Designer Federica Asack of Masseria Chic used a leathered sandstone for both her countertop and half backsplash, adding a ledge that’s just deep enough to style. “It allows for a splash-free decorating opportunity to layer artwork and favorite objects,” she says.Designer Molly Watson agrees: “The simple shelf is just deep enough for some special items to be on display,” she notes of a project where carrying the countertop stone up the wall helped keep things visually calm and scaled to the space. Related StoryThe Verdict on Half BacksplashesErin Kelly"Keeping materials simple in this kitchen was important for scale," says designer Molly Watson. "Carrying the countertop up the wall as a backsplash allowed the space to feel larger."Half backsplashes are having a major design moment, but not just because they’re practical. They’re a blank canvas for creativity. From floating ledges and mixed materials to budget-conscious decisions that don’t skimp on style, they’re a smartway to make your kitchen feel lighter, livelier, and totally considered.So, go ahead—do it halfway.Follow House Beautiful on Instagram and TikTok.
    #why #half #backsplashes #are #taking
    Why Half Backsplashes Are Taking Over Kitchen Design, According to Experts
    Pictured Above: Designer Amber Lewis balances New England charm with old-world sophistication with a half Calacatta Vagli marble backsplash in the kitchen of this Martha's Vineyard home. To backsplash or not to backsplash? That is the question. Or is it? Because if anyone’s ever told you “you shouldn’t do anything halfway,” they clearly haven’t heard of the half backsplash. This twist on a design mainstay makes a compelling case for stopping short. So maybe the real question is: to backsplash or to half backsplash?Lately, we’ve seen more and more designers going for the latter. “A trend these days is to use 1/2 or 2/3 stone backsplashes with a six- to nine-inch ledge,” says designer Jennifer Gilmer. “This is typically used behind a range and adds interest as well as softening the overall look.” It’s not just aesthetic—it’s strategic functionality. “The ledge is useful for salt and pepper shakers, olive oil, and other items,” she adds. Ahead, we break down everything to know about half backsplashes and why this kitchen trend is gaining traction in the design world.Related StoriesWhat Is a Half Backsplash?Lisa PetroleMagnolia’s director of styling, Ashley Maddox, enlisted the help of designer Hilary Walker to create her midcentury-modern dream home in Waco, Texas. Complete with walnut kitchen cabinetry topped with a Topzstone countertop continued into a partial backsplash.“A half backsplash or 1/3 backsplash is when the material stops at a point on the wall determined by the design,” explains designer Isabella Patrick. This makes it distinct from a “built-out or existing element, such as upper cabinets, a ceiling, soffit, or some other inherent element of the space.” In other words, it’s intentional, not just the result of running out of tile.Courtesy of JN Interior SpacesTaking the ceiling height into consideration, JN Interior Spaces decided a half backsplash would be suitable for this sleek, modern kitchen.While traditional backsplashes typically reach the bottom of upper cabinetry or span the entire wall, partial backsplashes usually stop somewhere around four to 25 inches up, depending on the look you’re going for.And while it may sound like a design compromise, it’s actually quite the opposite.Related StoryWhy Designers Are Loving the Half-Height LookOpting for a half backsplash is a clever way to balance proportion, budget, and visual interest. “If the design does not have upper cabinets, we would opt for a half backsplash to create visual interest,” Patrick says. “A full wall of the same tile or stone could overwhelm the space and seem like an afterthought.”Shannon Dupre/DD RepsIsabella Patrick experimented with this concept in her own kitchen, mixing materials for a more layered half backsplash look.Instead, Patrick often mixes materials—like running Cambria quartzite up from the counter to a ledge, then switching to Fireclay tile above. “This is a great example of how a singular material would have overwhelmed the space but also may have felt like an afterthought,” she explains. “Mixing materials and adding in details and personal touches is what good design is.”Another bonus? It lets the rest of the kitchen sing. “In another design, we eliminated the upper cabinets in favor of a more open and airy look so that the windows were not blocked—and so you were not walking right into a side view of cabinetry,” Patrick says. “No upper cabinets also makes the kitchen feel more of a transitional space and decorative, especially since it opens right into a dining room.”krafty_photos
copyright 2021This kitchen from JN Interior Spaces proves that a partial backsplash can still make a big impact. They chose to use an iridescent, almost-patina tile in this Wyoming kitchen.For Jill Najinigier of JN Interior Spaces, the choice is just as much about form as it is function. “It's all about how the backsplash interacts with the architecture,” she explains. “Wall height, windows, the shape of the hood, upper cabinets, or open shelves—where do they start and terminate?”In one standout project, Najinigier used a luminous tile just tall enough to tuck under a tapered plaster hood, topped with a narrow stone ledge carved from the same slab as the counter. The result? “Clean lines that make a stunning statement.”Mixing materials and adding in details and personal touches is what good design is.It’s Decorative and FunctionalHeather TalbertDesigner Kate Pearce installed a statement-making marble backsplash. Bringing it only halfway up allows its beauty to be appreciated while giving the other aesthetic elements in the space room to breathe.Don’t underestimate what that ledge can do. Designer Kate Pearce swears by hers: “I love my little five-inch-deep marble shelf that allows me to style some vintage kitchenware in the space,” she says. “And I think the shelfis exactly what gives the kitchen an approachable feel—versus having a full backsplash of marble, which would have given the space a more serious vibe.”Stylish ProductionsPrioritizing visually continuity, Italian designer Federica Asack of Masseria Chic used the same leathered sandstone, a natural material that will develop a wonderful patina, for both the counters and the backsplash.Designer Federica Asack of Masseria Chic used a leathered sandstone for both her countertop and half backsplash, adding a ledge that’s just deep enough to style. “It allows for a splash-free decorating opportunity to layer artwork and favorite objects,” she says.Designer Molly Watson agrees: “The simple shelf is just deep enough for some special items to be on display,” she notes of a project where carrying the countertop stone up the wall helped keep things visually calm and scaled to the space. Related StoryThe Verdict on Half BacksplashesErin Kelly"Keeping materials simple in this kitchen was important for scale," says designer Molly Watson. "Carrying the countertop up the wall as a backsplash allowed the space to feel larger."Half backsplashes are having a major design moment, but not just because they’re practical. They’re a blank canvas for creativity. From floating ledges and mixed materials to budget-conscious decisions that don’t skimp on style, they’re a smartway to make your kitchen feel lighter, livelier, and totally considered.So, go ahead—do it halfway.Follow House Beautiful on Instagram and TikTok. #why #half #backsplashes #are #taking
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    Why Half Backsplashes Are Taking Over Kitchen Design, According to Experts
    Pictured Above: Designer Amber Lewis balances New England charm with old-world sophistication with a half Calacatta Vagli marble backsplash in the kitchen of this Martha's Vineyard home. To backsplash or not to backsplash? That is the question. Or is it? Because if anyone’s ever told you “you shouldn’t do anything halfway,” they clearly haven’t heard of the half backsplash. This twist on a design mainstay makes a compelling case for stopping short. So maybe the real question is: to backsplash or to half backsplash?Lately, we’ve seen more and more designers going for the latter. “A trend these days is to use 1/2 or 2/3 stone backsplashes with a six- to nine-inch ledge,” says designer Jennifer Gilmer. “This is typically used behind a range and adds interest as well as softening the overall look.” It’s not just aesthetic—it’s strategic functionality. “The ledge is useful for salt and pepper shakers, olive oil, and other items,” she adds. Ahead, we break down everything to know about half backsplashes and why this kitchen trend is gaining traction in the design world.Related StoriesWhat Is a Half Backsplash?Lisa PetroleMagnolia’s director of styling, Ashley Maddox, enlisted the help of designer Hilary Walker to create her midcentury-modern dream home in Waco, Texas. Complete with walnut kitchen cabinetry topped with a Topzstone countertop continued into a partial backsplash.“A half backsplash or 1/3 backsplash is when the material stops at a point on the wall determined by the design,” explains designer Isabella Patrick. This makes it distinct from a “built-out or existing element, such as upper cabinets, a ceiling, soffit, or some other inherent element of the space.” In other words, it’s intentional, not just the result of running out of tile.Courtesy of JN Interior SpacesTaking the ceiling height into consideration, JN Interior Spaces decided a half backsplash would be suitable for this sleek, modern kitchen.While traditional backsplashes typically reach the bottom of upper cabinetry or span the entire wall, partial backsplashes usually stop somewhere around four to 25 inches up, depending on the look you’re going for.And while it may sound like a design compromise, it’s actually quite the opposite.Related StoryWhy Designers Are Loving the Half-Height LookOpting for a half backsplash is a clever way to balance proportion, budget, and visual interest. “If the design does not have upper cabinets, we would opt for a half backsplash to create visual interest,” Patrick says. “A full wall of the same tile or stone could overwhelm the space and seem like an afterthought.”Shannon Dupre/DD RepsIsabella Patrick experimented with this concept in her own kitchen, mixing materials for a more layered half backsplash look.Instead, Patrick often mixes materials—like running Cambria quartzite up from the counter to a ledge, then switching to Fireclay tile above. “This is a great example of how a singular material would have overwhelmed the space but also may have felt like an afterthought,” she explains. “Mixing materials and adding in details and personal touches is what good design is.”Another bonus? It lets the rest of the kitchen sing. “In another design, we eliminated the upper cabinets in favor of a more open and airy look so that the windows were not blocked—and so you were not walking right into a side view of cabinetry,” Patrick says. “No upper cabinets also makes the kitchen feel more of a transitional space and decorative, especially since it opens right into a dining room.”krafty_photos
copyright 2021This kitchen from JN Interior Spaces proves that a partial backsplash can still make a big impact. They chose to use an iridescent, almost-patina tile in this Wyoming kitchen.For Jill Najinigier of JN Interior Spaces, the choice is just as much about form as it is function. “It's all about how the backsplash interacts with the architecture,” she explains. “Wall height, windows, the shape of the hood, upper cabinets, or open shelves—where do they start and terminate?”In one standout project, Najinigier used a luminous tile just tall enough to tuck under a tapered plaster hood, topped with a narrow stone ledge carved from the same slab as the counter. The result? “Clean lines that make a stunning statement.”Mixing materials and adding in details and personal touches is what good design is.It’s Decorative and FunctionalHeather TalbertDesigner Kate Pearce installed a statement-making marble backsplash. Bringing it only halfway up allows its beauty to be appreciated while giving the other aesthetic elements in the space room to breathe.Don’t underestimate what that ledge can do. Designer Kate Pearce swears by hers: “I love my little five-inch-deep marble shelf that allows me to style some vintage kitchenware in the space,” she says. “And I think the shelf (and the pieces styled on it) is exactly what gives the kitchen an approachable feel—versus having a full backsplash of marble, which would have given the space a more serious vibe.”Stylish ProductionsPrioritizing visually continuity, Italian designer Federica Asack of Masseria Chic used the same leathered sandstone, a natural material that will develop a wonderful patina, for both the counters and the backsplash.Designer Federica Asack of Masseria Chic used a leathered sandstone for both her countertop and half backsplash, adding a ledge that’s just deep enough to style. “It allows for a splash-free decorating opportunity to layer artwork and favorite objects,” she says.Designer Molly Watson agrees: “The simple shelf is just deep enough for some special items to be on display,” she notes of a project where carrying the countertop stone up the wall helped keep things visually calm and scaled to the space. Related StoryThe Verdict on Half BacksplashesErin Kelly"Keeping materials simple in this kitchen was important for scale," says designer Molly Watson. "Carrying the countertop up the wall as a backsplash allowed the space to feel larger."Half backsplashes are having a major design moment, but not just because they’re practical. They’re a blank canvas for creativity. From floating ledges and mixed materials to budget-conscious decisions that don’t skimp on style, they’re a smart (and stylish) way to make your kitchen feel lighter, livelier, and totally considered.So, go ahead—do it halfway.Follow House Beautiful on Instagram and TikTok.
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  • Why I Would Choose a Steam Deck Over a Nintendo Switch 2

    We may earn a commission from links on this page.After spending about a week with the Nintendo Switch 2, I have to admit that it’s a good console. It’s priced fairly for its sleek form factor and the performance it offers, and it sets Nintendo up to stay relevant while gaming graphics only continue to get more complex. And yet, for my own personal tastes, it’s still not my handheld of choice. Instead, I’ll be sticking to Valve’s Steam Deck, the first and still overall best handheld gaming PC, at least going by value for money. And if you don’t necessarily care about Nintendo’s exclusive games, there’s a good chance it might be the better option for you, too.The Steam Deck is cheaper than the Switch 2Out of the gate, the most obvious reason to get a Steam Deck over a Nintendo Switch 2 is price. Starting at for a new model, it’s only modestly cheaper than the Switch 2’s but that’s only part of the story. Valve also runs a certified refurbished program that offers used Decks with only cosmetic blemishes for as low as Restocks are infrequent, since Valve is only able to sell as much as gets sent back to it, but when they do happen, it's a heck of a great deal.That said, there is one catch. The Steam Deck OLED, which offers a bigger, more colorful screen and a larger battery, is more expensive than the Switch 2, starting at However, it’s maybe a bit unfair to compare the two, since the Switch 2 does not use an OLED screen and comes with less storage. If all you care about is the basics, the base Steam Deck is good enough—it’s got the same performance as the more recent one. And that performance, by the way, ended up being about on par with the Switch 2 in my testing, at least in Cyberpunk 2077.The Steam Deck is more comfortable to hold than the Switch 2This one is a bit of a toss-up, depending on your preferences, although I think the Steam Deck takes a slight lead here. While the Nintendo Switch 2 aims for a completely flat and somewhat compact profile, the Steam Deck instead allows itself to stretch out, and even though it’s a little bigger and a little heavier for it, I ultimately think that makes it more comfortable.At 11.73 x 4.60 x 1.93 inches against the Switch 2’s 10.7 x 4.5 x 0.55 inches, and at 1.41 pounds against the Switch 2’s 1.18 pounds, I won’t deny that this will be a non-starter for some. But personally, I still feel like the Steam Deck comes out on top, and that’s thanks to its ergonomics.I’ve never been a big fan of Nintendo’s joy-con controllers, and while the Switch 2’s joy-con 2 controllers improve on the Switch 1’s with bigger buttons and sticks, as well as more room to hold onto them, they still pale in comparison next to the Steam Deck’s controls.

    Steam Deck in profilevs. Switch 2 in profileCredit: Michelle Ehrhardt

    On the Switch 2, there are no grips to wrap your fingers around. On the Steam Deck, there are. The triggers also flare out more, and because the console is wider, your hands can stretch out a bit, rather than choking up on the device. It can get a bit heavy to hold a Steam Deck after a while, but I still prefer this approach overall, and if you have a surface to rest the Steam Deck against, weight is a non-issue.Plus, there are some extra bonuses that come with the additional space. The Steam Deck has large touchpads on either side of the device, plus four grip buttons on the back of it, giving you some extra inputs to play around with. Nice.It’s a bit less portable and a bit heavier, but for my adult hands, the Steam Deck is just better shaped to them.The Steam Deck has a bigger, cheaper library than the Switch 2This is the kicker. While there are cheap games that can run on the Switch 2 courtesy of backwards compatibility and third-party eShop titles, the big system drawscan get as pricey as Not to say the Steam Deck doesn’t have expensive games as well, but on the whole, I think it’s easier to get cheap and free games on the Steam Deck than on the eShop.That’s because, being a handheld gaming PC, the Steam Deck can take advantage of the many sales and freebies PC gaming stores love to give out. These happen a bit more frequently on PC than on console, and that’s because there’s more competition on PC. Someone on PC could download games either from Steam or Epic, for instance, while someone on the Switch 2 can only download games from the Nintendo eShop.So, even sticking to just Steam, you’ll get access to regular weekend and mid-week sales, quarterly event sales, and developer or publisher highlight sales. That’s more sales events than you’ll usually find on the Nintendo eShop, and if you’re looking for cheaper first-party games, forget about it. Nintendo’s own games hardly ever go on sale, even years after release.But that’s just the beginning. Despite being named the Steam Deck, the device can actually run games from other stores, too. That’s thanks to an easily installed Linux program called Heroic Launcher, which is free and lets you download and play games from your Epic, GOG, and Amazon Prime Games accounts with just a few clicks.

    Credit: Heroic Games Launcher

    This is a game changer. Epic and Amazon Prime are both underdogs in the PC gaming space, and so to bolster their numbers, they both regularly give away free games. Epic in particular offers one free PC game every week, whereas if you’re a Twitch user, you might notice a decent but more infrequent amount of notifications allowing you to claim free Amazon Prime games. Some of these are big titles, too—it’s how I got Batman: Arkham Knight and Star Wars Battlefront II. With a simple install and a few months of waiting, you could have a Steam Deck filled to the brim with games that you didn’t even pay for. You just can’t do that on Nintendo.And then there’s the elephant in the room: your backlog. If you’re anything like me, you probably already have a Steam library that’s hundreds of games large. It was maybe even like this before the Switch 1 came out—regular sales have a tendency to build up the amount of games you own. By choosing the Steam Deck as your handheld, you’ll be able to play those games on the go, instantly giving you what might as well be a full library with no added cost to you. If you migrate over to the Nintendo Switch 2, you’re going to have to start with a fresh library, or at least a library that’s only as old as the Nintendo Switch 1.Basically, while the Switch 2’s hardware is only more expensive than the Steam Deck, it’ll be easier to fill your Steam Deck up with high quality, inexpensive games than it would be on the Switch 2. If you don’t care about having access to Nintendo exclusive games, that’s a huge draw.TV Play is a mixed bagFinally, I want to acknowledge that the Steam Deck still isn’t necessarily a better option than the Switch 2 for everyone. That’s why I’m writing from a personal perspective here. Like all gaming PCs, it’ll take some fiddling to get some games to run, so the Switch 2 is definitely a smoother experience out of the box. It’s also got less battery life, from my testing. But the big point of departure is TV play.Playing your portable games on a TV on the Switch 2 is as simple as plugging it into its dock. With the Steam Deck, you have to buy a dock separately, and even then, you have to connect your own controller to it and manually find suitable TV graphics settings for each game on its own. It’s not nearly as easy or flexible.And yet, for folks like me, I’m willing to say that even TV play is better. Or, depending on what type of PC gamer you are, monitor play.That’s because you’re not limited to playing your Steam Deck games on the Deck itself, dock or not. Instead, you can play on the Deck when you’re away from your home, and then swap over to your regular gaming PC when you’re back. Your Deck will upload your saves to the cloud automatically, and your PC will seamlessly download them. While not as intuitive as plugging your Switch 2 into its dock, the benefit here is that your non-portable play isn’t limited by the power of your portable device, whereas docked Switch 2 play is still held back by running on portable hardware.The tradeoff is that maintaining a dedicated gaming PC in addition to a Steam Deck is more expensive, but maybe more importantly, requires more tinkering. And I think that’s the key point here. If you want a simple-to-use, pick-up-and-play handheld, the Switch 2 is a great choice for you. But if you’re like me, and you’re not afraid to download some launchers and occasionally dive into compatibility settings or swap between two devices, the Steam Deck might still be the best handheld gaming device for you, even three years later.
    #why #would #choose #steam #deck
    Why I Would Choose a Steam Deck Over a Nintendo Switch 2
    We may earn a commission from links on this page.After spending about a week with the Nintendo Switch 2, I have to admit that it’s a good console. It’s priced fairly for its sleek form factor and the performance it offers, and it sets Nintendo up to stay relevant while gaming graphics only continue to get more complex. And yet, for my own personal tastes, it’s still not my handheld of choice. Instead, I’ll be sticking to Valve’s Steam Deck, the first and still overall best handheld gaming PC, at least going by value for money. And if you don’t necessarily care about Nintendo’s exclusive games, there’s a good chance it might be the better option for you, too.The Steam Deck is cheaper than the Switch 2Out of the gate, the most obvious reason to get a Steam Deck over a Nintendo Switch 2 is price. Starting at for a new model, it’s only modestly cheaper than the Switch 2’s but that’s only part of the story. Valve also runs a certified refurbished program that offers used Decks with only cosmetic blemishes for as low as Restocks are infrequent, since Valve is only able to sell as much as gets sent back to it, but when they do happen, it's a heck of a great deal.That said, there is one catch. The Steam Deck OLED, which offers a bigger, more colorful screen and a larger battery, is more expensive than the Switch 2, starting at However, it’s maybe a bit unfair to compare the two, since the Switch 2 does not use an OLED screen and comes with less storage. If all you care about is the basics, the base Steam Deck is good enough—it’s got the same performance as the more recent one. And that performance, by the way, ended up being about on par with the Switch 2 in my testing, at least in Cyberpunk 2077.The Steam Deck is more comfortable to hold than the Switch 2This one is a bit of a toss-up, depending on your preferences, although I think the Steam Deck takes a slight lead here. While the Nintendo Switch 2 aims for a completely flat and somewhat compact profile, the Steam Deck instead allows itself to stretch out, and even though it’s a little bigger and a little heavier for it, I ultimately think that makes it more comfortable.At 11.73 x 4.60 x 1.93 inches against the Switch 2’s 10.7 x 4.5 x 0.55 inches, and at 1.41 pounds against the Switch 2’s 1.18 pounds, I won’t deny that this will be a non-starter for some. But personally, I still feel like the Steam Deck comes out on top, and that’s thanks to its ergonomics.I’ve never been a big fan of Nintendo’s joy-con controllers, and while the Switch 2’s joy-con 2 controllers improve on the Switch 1’s with bigger buttons and sticks, as well as more room to hold onto them, they still pale in comparison next to the Steam Deck’s controls. Steam Deck in profilevs. Switch 2 in profileCredit: Michelle Ehrhardt On the Switch 2, there are no grips to wrap your fingers around. On the Steam Deck, there are. The triggers also flare out more, and because the console is wider, your hands can stretch out a bit, rather than choking up on the device. It can get a bit heavy to hold a Steam Deck after a while, but I still prefer this approach overall, and if you have a surface to rest the Steam Deck against, weight is a non-issue.Plus, there are some extra bonuses that come with the additional space. The Steam Deck has large touchpads on either side of the device, plus four grip buttons on the back of it, giving you some extra inputs to play around with. Nice.It’s a bit less portable and a bit heavier, but for my adult hands, the Steam Deck is just better shaped to them.The Steam Deck has a bigger, cheaper library than the Switch 2This is the kicker. While there are cheap games that can run on the Switch 2 courtesy of backwards compatibility and third-party eShop titles, the big system drawscan get as pricey as Not to say the Steam Deck doesn’t have expensive games as well, but on the whole, I think it’s easier to get cheap and free games on the Steam Deck than on the eShop.That’s because, being a handheld gaming PC, the Steam Deck can take advantage of the many sales and freebies PC gaming stores love to give out. These happen a bit more frequently on PC than on console, and that’s because there’s more competition on PC. Someone on PC could download games either from Steam or Epic, for instance, while someone on the Switch 2 can only download games from the Nintendo eShop.So, even sticking to just Steam, you’ll get access to regular weekend and mid-week sales, quarterly event sales, and developer or publisher highlight sales. That’s more sales events than you’ll usually find on the Nintendo eShop, and if you’re looking for cheaper first-party games, forget about it. Nintendo’s own games hardly ever go on sale, even years after release.But that’s just the beginning. Despite being named the Steam Deck, the device can actually run games from other stores, too. That’s thanks to an easily installed Linux program called Heroic Launcher, which is free and lets you download and play games from your Epic, GOG, and Amazon Prime Games accounts with just a few clicks. Credit: Heroic Games Launcher This is a game changer. Epic and Amazon Prime are both underdogs in the PC gaming space, and so to bolster their numbers, they both regularly give away free games. Epic in particular offers one free PC game every week, whereas if you’re a Twitch user, you might notice a decent but more infrequent amount of notifications allowing you to claim free Amazon Prime games. Some of these are big titles, too—it’s how I got Batman: Arkham Knight and Star Wars Battlefront II. With a simple install and a few months of waiting, you could have a Steam Deck filled to the brim with games that you didn’t even pay for. You just can’t do that on Nintendo.And then there’s the elephant in the room: your backlog. If you’re anything like me, you probably already have a Steam library that’s hundreds of games large. It was maybe even like this before the Switch 1 came out—regular sales have a tendency to build up the amount of games you own. By choosing the Steam Deck as your handheld, you’ll be able to play those games on the go, instantly giving you what might as well be a full library with no added cost to you. If you migrate over to the Nintendo Switch 2, you’re going to have to start with a fresh library, or at least a library that’s only as old as the Nintendo Switch 1.Basically, while the Switch 2’s hardware is only more expensive than the Steam Deck, it’ll be easier to fill your Steam Deck up with high quality, inexpensive games than it would be on the Switch 2. If you don’t care about having access to Nintendo exclusive games, that’s a huge draw.TV Play is a mixed bagFinally, I want to acknowledge that the Steam Deck still isn’t necessarily a better option than the Switch 2 for everyone. That’s why I’m writing from a personal perspective here. Like all gaming PCs, it’ll take some fiddling to get some games to run, so the Switch 2 is definitely a smoother experience out of the box. It’s also got less battery life, from my testing. But the big point of departure is TV play.Playing your portable games on a TV on the Switch 2 is as simple as plugging it into its dock. With the Steam Deck, you have to buy a dock separately, and even then, you have to connect your own controller to it and manually find suitable TV graphics settings for each game on its own. It’s not nearly as easy or flexible.And yet, for folks like me, I’m willing to say that even TV play is better. Or, depending on what type of PC gamer you are, monitor play.That’s because you’re not limited to playing your Steam Deck games on the Deck itself, dock or not. Instead, you can play on the Deck when you’re away from your home, and then swap over to your regular gaming PC when you’re back. Your Deck will upload your saves to the cloud automatically, and your PC will seamlessly download them. While not as intuitive as plugging your Switch 2 into its dock, the benefit here is that your non-portable play isn’t limited by the power of your portable device, whereas docked Switch 2 play is still held back by running on portable hardware.The tradeoff is that maintaining a dedicated gaming PC in addition to a Steam Deck is more expensive, but maybe more importantly, requires more tinkering. And I think that’s the key point here. If you want a simple-to-use, pick-up-and-play handheld, the Switch 2 is a great choice for you. But if you’re like me, and you’re not afraid to download some launchers and occasionally dive into compatibility settings or swap between two devices, the Steam Deck might still be the best handheld gaming device for you, even three years later. #why #would #choose #steam #deck
    LIFEHACKER.COM
    Why I Would Choose a Steam Deck Over a Nintendo Switch 2
    We may earn a commission from links on this page.After spending about a week with the Nintendo Switch 2, I have to admit that it’s a good console. It’s priced fairly for its sleek form factor and the performance it offers, and it sets Nintendo up to stay relevant while gaming graphics only continue to get more complex. And yet, for my own personal tastes, it’s still not my handheld of choice. Instead, I’ll be sticking to Valve’s Steam Deck, the first and still overall best handheld gaming PC, at least going by value for money. And if you don’t necessarily care about Nintendo’s exclusive games, there’s a good chance it might be the better option for you, too.The Steam Deck is cheaper than the Switch 2Out of the gate, the most obvious reason to get a Steam Deck over a Nintendo Switch 2 is price. Starting at $400 for a new model, it’s only modestly cheaper than the Switch 2’s $450, but that’s only part of the story. Valve also runs a certified refurbished program that offers used Decks with only cosmetic blemishes for as low as $279. Restocks are infrequent, since Valve is only able to sell as much as gets sent back to it, but when they do happen, it's a heck of a great deal.That said, there is one catch. The Steam Deck OLED, which offers a bigger, more colorful screen and a larger battery, is more expensive than the Switch 2, starting at $549. However, it’s maybe a bit unfair to compare the two, since the Switch 2 does not use an OLED screen and comes with less storage. If all you care about is the basics (I’m perfectly happy with my LCD model), the base Steam Deck is good enough—it’s got the same performance as the more recent one. And that performance, by the way, ended up being about on par with the Switch 2 in my testing, at least in Cyberpunk 2077 (one of my go-to benchmark games).The Steam Deck is more comfortable to hold than the Switch 2This one is a bit of a toss-up, depending on your preferences, although I think the Steam Deck takes a slight lead here. While the Nintendo Switch 2 aims for a completely flat and somewhat compact profile, the Steam Deck instead allows itself to stretch out, and even though it’s a little bigger and a little heavier for it, I ultimately think that makes it more comfortable.At 11.73 x 4.60 x 1.93 inches against the Switch 2’s 10.7 x 4.5 x 0.55 inches, and at 1.41 pounds against the Switch 2’s 1.18 pounds, I won’t deny that this will be a non-starter for some. But personally, I still feel like the Steam Deck comes out on top, and that’s thanks to its ergonomics.I’ve never been a big fan of Nintendo’s joy-con controllers, and while the Switch 2’s joy-con 2 controllers improve on the Switch 1’s with bigger buttons and sticks, as well as more room to hold onto them, they still pale in comparison next to the Steam Deck’s controls. Steam Deck in profile (above) vs. Switch 2 in profile (below) Credit: Michelle Ehrhardt On the Switch 2, there are no grips to wrap your fingers around. On the Steam Deck, there are. The triggers also flare out more, and because the console is wider, your hands can stretch out a bit, rather than choking up on the device. It can get a bit heavy to hold a Steam Deck after a while, but I still prefer this approach overall, and if you have a surface to rest the Steam Deck against (like an airplane tray table), weight is a non-issue.Plus, there are some extra bonuses that come with the additional space. The Steam Deck has large touchpads on either side of the device, plus four grip buttons on the back of it, giving you some extra inputs to play around with. Nice.It’s a bit less portable and a bit heavier, but for my adult hands, the Steam Deck is just better shaped to them.The Steam Deck has a bigger, cheaper library than the Switch 2This is the kicker. While there are cheap games that can run on the Switch 2 courtesy of backwards compatibility and third-party eShop titles, the big system draws (Nintendo-developed titles like Mario Kart World, for example) can get as pricey as $80. Not to say the Steam Deck doesn’t have expensive games as well, but on the whole, I think it’s easier to get cheap and free games on the Steam Deck than on the eShop.That’s because, being a handheld gaming PC, the Steam Deck can take advantage of the many sales and freebies PC gaming stores love to give out. These happen a bit more frequently on PC than on console, and that’s because there’s more competition on PC. Someone on PC could download games either from Steam or Epic, for instance, while someone on the Switch 2 can only download games from the Nintendo eShop.So, even sticking to just Steam, you’ll get access to regular weekend and mid-week sales, quarterly event sales, and developer or publisher highlight sales. That’s more sales events than you’ll usually find on the Nintendo eShop, and if you’re looking for cheaper first-party games, forget about it. Nintendo’s own games hardly ever go on sale, even years after release.But that’s just the beginning. Despite being named the Steam Deck, the device can actually run games from other stores, too. That’s thanks to an easily installed Linux program called Heroic Launcher, which is free and lets you download and play games from your Epic, GOG, and Amazon Prime Games accounts with just a few clicks. Credit: Heroic Games Launcher This is a game changer. Epic and Amazon Prime are both underdogs in the PC gaming space, and so to bolster their numbers, they both regularly give away free games. Epic in particular offers one free PC game every week, whereas if you’re a Twitch user, you might notice a decent but more infrequent amount of notifications allowing you to claim free Amazon Prime games. Some of these are big titles, too—it’s how I got Batman: Arkham Knight and Star Wars Battlefront II. With a simple install and a few months of waiting, you could have a Steam Deck filled to the brim with games that you didn’t even pay for. You just can’t do that on Nintendo.And then there’s the elephant in the room: your backlog. If you’re anything like me, you probably already have a Steam library that’s hundreds of games large. It was maybe even like this before the Switch 1 came out—regular sales have a tendency to build up the amount of games you own. By choosing the Steam Deck as your handheld, you’ll be able to play those games on the go, instantly giving you what might as well be a full library with no added cost to you. If you migrate over to the Nintendo Switch 2, you’re going to have to start with a fresh library, or at least a library that’s only as old as the Nintendo Switch 1.Basically, while the Switch 2’s hardware is only $50 more expensive than the Steam Deck, it’ll be easier to fill your Steam Deck up with high quality, inexpensive games than it would be on the Switch 2. If you don’t care about having access to Nintendo exclusive games, that’s a huge draw.TV Play is a mixed bagFinally, I want to acknowledge that the Steam Deck still isn’t necessarily a better option than the Switch 2 for everyone. That’s why I’m writing from a personal perspective here. Like all gaming PCs, it’ll take some fiddling to get some games to run, so the Switch 2 is definitely a smoother experience out of the box. It’s also got less battery life, from my testing. But the big point of departure is TV play.Playing your portable games on a TV on the Switch 2 is as simple as plugging it into its dock. With the Steam Deck, you have to buy a dock separately (the official one is $79), and even then, you have to connect your own controller to it and manually find suitable TV graphics settings for each game on its own. It’s not nearly as easy or flexible.And yet, for folks like me, I’m willing to say that even TV play is better. Or, depending on what type of PC gamer you are, monitor play.That’s because you’re not limited to playing your Steam Deck games on the Deck itself, dock or not. Instead, you can play on the Deck when you’re away from your home, and then swap over to your regular gaming PC when you’re back. Your Deck will upload your saves to the cloud automatically, and your PC will seamlessly download them. While not as intuitive as plugging your Switch 2 into its dock, the benefit here is that your non-portable play isn’t limited by the power of your portable device, whereas docked Switch 2 play is still held back by running on portable hardware.The tradeoff is that maintaining a dedicated gaming PC in addition to a Steam Deck is more expensive, but maybe more importantly, requires more tinkering (there are ways to build a cheap gaming PC, after all). And I think that’s the key point here. If you want a simple-to-use, pick-up-and-play handheld, the Switch 2 is a great choice for you. But if you’re like me, and you’re not afraid to download some launchers and occasionally dive into compatibility settings or swap between two devices, the Steam Deck might still be the best handheld gaming device for you, even three years later.
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  • In conflict: Putting Russia’s datacentre market under the microscope

    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%.
    However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared.
    In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users.
    Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy.
    Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia.
    This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim.

    According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years.
    On top of this, it has also become more costly to build datacentres in Russia.
    Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles, but now exceeds 150,000 rubles.
    And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector.
    The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres.
    Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements.
    Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said.

    about datacentre developments

    North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone
    A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors.
    The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans.

    Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024.
    Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply.
    The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres.
    “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.”
    As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources.
    And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligencetools and services.
    The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers.

    Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy.
    “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.”
    According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia.
    Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems.
    The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia.
    That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit.
    According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow.

    The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects.
    One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators.
    At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities.
    For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction.
    According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector.
    And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years.
    The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential.
    #conflict #putting #russias #datacentre #market
    In conflict: Putting Russia’s datacentre market under the microscope
    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%. However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared. In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users. Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy. Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia. This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim. According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years. On top of this, it has also become more costly to build datacentres in Russia. Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles, but now exceeds 150,000 rubles. And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector. The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres. Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements. Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said. about datacentre developments North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors. The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans. Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024. Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply. The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres. “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.” As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources. And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligencetools and services. The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers. Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy. “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.” According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia. Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems. The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia. That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit. According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow. The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects. One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators. At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities. For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction. According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector. And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years. The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential. #conflict #putting #russias #datacentre #market
    WWW.COMPUTERWEEKLY.COM
    In conflict: Putting Russia’s datacentre market under the microscope
    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%. However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared. In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users. Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy. Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia. This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim. According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years. On top of this, it has also become more costly to build datacentres in Russia. Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles ($1,200), but now exceeds 150,000 rubles. And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector. The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres. Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements. Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said. Read more about datacentre developments North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors. The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans. Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024. Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply. The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres. “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.” As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources. And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligence (AI) tools and services. The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers. Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy. “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.” According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia. Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems. The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia. That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit. According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow. The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects. One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators. At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities. For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction. According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector (due to the positioning of datacentres as typical construction objects). And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years. The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential.
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  • Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs

    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty
    In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligenceis likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so becausethose forms of employment will not be undercut via AGI.

    Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI.

    Let’s talk about it.

    This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities.

    Heading Toward AGI And ASI
    First, some fundamentals are required to set the stage for this weighty discussion.
    There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligenceor maybe even the outstretched possibility of achieving artificial superintelligence.
    AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here.
    We have not yet attained AGI.
    In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI.
    AGI Problem Only Half Seen
    Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.”

    I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work.
    I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem.
    Will AGI Axiomatically Take White-Collar Jobs
    On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked.
    The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans.
    We don’t know yet what the cost of using AGI will be.
    It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage.
    But if the cost of AGI is nearer to the cost of human labor, or more so, then employers would rationally need to weigh the use of one versus the other.
    Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow.
    The Other Half Is Coming Too
    Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work.
    A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks.
    There is no getting around the fact that these are hands-on activities.
    Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on.
    A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit.
    Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties.
    Do not discount the coming era of quite physically capable humanoid robots.
    AGI And Humanoid Robots Pair Up
    You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain.
    Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined.
    I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here.
    The bottom line here is that there will be a close pairing of robust AI with humanoid robots.
    Imagine what a humanoid robot can accomplish if it is paired with AGI.
    I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks.
    How did the AGI-paired humanoid robot get to your home?
    Easy-peasy, it drove a car or truck to get there.
    I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here.
    Timing Is Notable
    One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner.
    AGI is said to be within our grasp.
    Let’s give the timing considerations a bit of scrutiny.
    There are three primary timing angles:

    Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised.
    Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained.
    Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing.

    A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots.
    I shall next respectively consider each of the three genuinely reasonable possibilities.
    Option 1: AGI First, Then Humanoid Robots
    What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots?
    That’s just fine.
    We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots.
    At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination.
    Option 2: Humanoid Robots First, Then AGI
    Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI.
    Are we in a pickle?
    Nope.
    We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots.
    If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time.
    Option 3: AGI And Humanoid Robots At The Same Time
    Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline.
    I tend to believe that’s the most likely of the three scenarios.
    Here’s why.
    First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040. Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here.
    Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation.
    In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other.

    Two peas in a pod.Impact Of Enormous Consequences
    In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on.
    Some final thoughts for now.
    A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact.
    The double whammy is a lot more to take in.
    But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.”
    Humankind can handle the double whammy.
    Stay tuned for my upcoming coverage of what this entails.
    #doublewhammy #when #agi #embeds #with
    Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs
    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligenceis likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so becausethose forms of employment will not be undercut via AGI. Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI. Let’s talk about it. This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities. Heading Toward AGI And ASI First, some fundamentals are required to set the stage for this weighty discussion. There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligenceor maybe even the outstretched possibility of achieving artificial superintelligence. AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here. We have not yet attained AGI. In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI. AGI Problem Only Half Seen Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.” I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work. I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem. Will AGI Axiomatically Take White-Collar Jobs On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked. The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans. We don’t know yet what the cost of using AGI will be. It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage. But if the cost of AGI is nearer to the cost of human labor, or more so, then employers would rationally need to weigh the use of one versus the other. Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow. The Other Half Is Coming Too Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work. A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks. There is no getting around the fact that these are hands-on activities. Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on. A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit. Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties. Do not discount the coming era of quite physically capable humanoid robots. AGI And Humanoid Robots Pair Up You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain. Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined. I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here. The bottom line here is that there will be a close pairing of robust AI with humanoid robots. Imagine what a humanoid robot can accomplish if it is paired with AGI. I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks. How did the AGI-paired humanoid robot get to your home? Easy-peasy, it drove a car or truck to get there. I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here. Timing Is Notable One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner. AGI is said to be within our grasp. Let’s give the timing considerations a bit of scrutiny. There are three primary timing angles: Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised. Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained. Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing. A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots. I shall next respectively consider each of the three genuinely reasonable possibilities. Option 1: AGI First, Then Humanoid Robots What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots? That’s just fine. We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots. At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination. Option 2: Humanoid Robots First, Then AGI Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI. Are we in a pickle? Nope. We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots. If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time. Option 3: AGI And Humanoid Robots At The Same Time Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline. I tend to believe that’s the most likely of the three scenarios. Here’s why. First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040. Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here. Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation. In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other. Two peas in a pod.Impact Of Enormous Consequences In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on. Some final thoughts for now. A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact. The double whammy is a lot more to take in. But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.” Humankind can handle the double whammy. Stay tuned for my upcoming coverage of what this entails. #doublewhammy #when #agi #embeds #with
    WWW.FORBES.COM
    Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs
    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligence (AGI) is likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so because (presumably) those forms of employment will not be undercut via AGI. Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI. Let’s talk about it. This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities (see the link here). Heading Toward AGI And ASI First, some fundamentals are required to set the stage for this weighty discussion. There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligence (AGI) or maybe even the outstretched possibility of achieving artificial superintelligence (ASI). AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here. We have not yet attained AGI. In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI. AGI Problem Only Half Seen Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.” I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work. I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem. Will AGI Axiomatically Take White-Collar Jobs On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked. The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans. We don’t know yet what the cost of using AGI will be. It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage. But if the cost of AGI is nearer to the cost of human labor (all in), or more so, then employers would rationally need to weigh the use of one versus the other. Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow. The Other Half Is Coming Too Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work. A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks. There is no getting around the fact that these are hands-on activities. Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on. A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit. Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties. Do not discount the coming era of quite physically capable humanoid robots. AGI And Humanoid Robots Pair Up You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain. Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined. I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here. The bottom line here is that there will be a close pairing of robust AI with humanoid robots. Imagine what a humanoid robot can accomplish if it is paired with AGI. I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks. How did the AGI-paired humanoid robot get to your home? Easy-peasy, it drove a car or truck to get there. I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here. Timing Is Notable One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner. AGI is said to be within our grasp. Let’s give the timing considerations a bit of scrutiny. There are three primary timing angles: Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised. Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained. Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing. A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots. I shall next respectively consider each of the three genuinely reasonable possibilities. Option 1: AGI First, Then Humanoid Robots What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots? That’s just fine. We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots. At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination. Option 2: Humanoid Robots First, Then AGI Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI. Are we in a pickle? Nope. We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots. If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time. Option 3: AGI And Humanoid Robots At The Same Time Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline. I tend to believe that’s the most likely of the three scenarios. Here’s why. First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040 (see my coverage at the link here). Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here. Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation. In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other. Two peas in a pod.Impact Of Enormous Consequences In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on. Some final thoughts for now. A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact. The double whammy is a lot more to take in. But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.” Humankind can handle the double whammy. Stay tuned for my upcoming coverage of what this entails.
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