Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

(Credit: René Ramos; Nintendo; Sora)The Best Games on Every Platform Animal Crossing: New Horizons Animal Crossing: New Horizons (for Nintendo Switch) 4.0 Excellent No game may end up defining 2020 more than Animal Crossing: New Horizons. Nintendo’s adorable life simulator has always had its fans. However, with the real world under lockdown, countless players have flocked to their own virtual islands to find community. Paying a mortgage to a raccoon is a small price to pay for the freedom to relax in your own social life again. Advance Wars 1+2: Re-Boot Camp Advance Wars 1 + 2: Re-Boot Camp 4.0 Excellent Fire Emblem isn't Nintendo's only awesome strategy series. If you prefer soldiers and tanks over knights and horses, check out Advance Wars and its terrific turn-based tactics. This remake includes campaigns from the first two Game Boy Advance games, offering hours upon hours of brilliantly designed missions. You can also design your own maps and play against friends online. Advance Wars 1 + 2: Re-Boot Camp review ARMS ARMS (for Nintendo Switch) 4.0 Excellent ARMS is Nintendo's newest take on the fighting game genre. It combines cartoonish aesthetics, sci-fi weapons, and arm-stretching boxing into an accessible, offbeat fighter with a lot of variety. It's a polished, fun, competitive game that bears more than a passing visual similarity to Splatoon. Though time will tell if ARMS gains any momentum within the esports scene, the game offers plenty of opportunity to swing fists at your friends. Bayonetta 2 Bayonetta 2 (for Nintendo Switch) 4.5 Excellent Bayonetta 2 is another fantastic game that launched on the wrong system. Years later its initial release, Bayo 2 still stands as one of the best action games out there, and now that it's been ported from the Wii U to the Switch it can get the attention and devotion it deserves. Tight controls, robust challenge, and plenty of style make this stand out as a pinnacle of action games. Bayonetta 3 Bayonetta 3 (for Nintendo Switch) 4.5 Excellent Just when you thought Bayonetta couldn’t get any more bewitching, PlatinumGames delivers an absolute master class on video game action with Bayonetta 3. Besides Bayonetta’s familiar punches, kicks, and guns, you can further expand her combat options by summoning giant demons and directing their attacks. Meanwhile, the multiversal story is ridiculous, even by Bayonetta standards. Bloodstained: Ritual of the Night Bloodstained: Ritual of the Night (for Nintendo Switch) 4.0 Excellent If Bloodstained: Ritual of the Night's story of a demonic castle and a lone savior sounds incredibly familiar, it should: the game was spearheaded by Koji Igarashi, the big brain behind many revered Castlevania games. Bloodstained is an excellent Castlevania game in everything but name, hitting the same beats Symphony of the Night, Aria of Sorrow, and Order of Ecclesia did. If you're thirsty for a new, enjoyable Castlevania-like game that calls back to before Lords of Shadow rebooted the series and Mirror of Fate completely failed to capture any of its luster, this is the game for you. Bayonetta Origins: Cereza and the Lost Demon 4.0 Excellent Bayonetta Origins: Cereza and the Lost Demon isn’t a hard-hitting, nonstop action game like the main Bayonetta trilogy. Instead, this is a relatively relaxed adventure game full of puzzles and gorgeous storybook visuals. Young witch Cereza teams up with a young demon, Cheshire, to tackle challenges neither could complete alone. Although the combat isn’t quite as complex as in the mainline Bayo games, there’s still plenty of flair to the faerie fights. Bayonetta Origins: Cereza and the Lost Demon review Bravely Default II Bravely Default II (for Nintendo Switch) 4.0 Excellent Modern Final Fantasy games have become their own beasts, but games like Bravely Default II remind us why we fell in love with those classic Square Enix JRPGs. In battle, you can either perform multiple actions at once (Brave) or wait to save up for later turns (Default), which opens up many strategic possibilities. On Switch, the diorama world looks more beautiful and nostalgic than ever. Cadence of Hyrule: Crypt of the NecroDancer Cadence of Hyrule: Crypt of the NecroDancer (for Nintendo Switch) 4.0 Excellent Crypt of the NecroDancer was a surprise indie hit in 2015, catching gamers' eyes and ears with its combination of roguelike randomized dungeon exploration with rhythm game beat-keeping. It hit the Nintendo Switch in 2018, and now it's back in a new and much more Nintendo-specific form: Cadence of Hyrule: Crypt of the NecroDancer, a title that injects rhythm game mechanics into The Legend of Zelda. This Switch game seamlessly combines Zelda and Crypt of the NecroDancer, creating a surprisingly accessible and thoroughly enjoyable experience played to the beat of Zelda's classic and music. Cassette Beasts 4.0 Excellent Pokémon doesn't have a monopoly on monster catching. Cassette Beasts is a stylish, indie RPG that puts its own spin on collecting creatures and pitting them against each other in combat. The open world has many quests, the fighting mechanics have the extra depth that experienced players crave, and the story veers off in cool, surreal directions. Most importantly, there are some great monster designs, like ghostly sheep and living bullets. Cassette Beasts review Clubhouse Games: 51 Worldwide Classics Clubhouse Games: 51 Worldwide Classics (for Nintendo Switch) 4.0 Excellent Forget fancy new video games. Sometimes you just want to play chess, solitaire, or one of the other virtual vintage games that make up this classic compilation. Not only is this a convenient way to play some of history’s most enduring games with friends, but Clubhouse Games: 51 Worldwide Classics does a great job educating you on that history, including the fascinating early Hanafuda history of Nintendo itself. Game Builder Garage Game Builder Garage (for Nintendo Switch) 4.5 Excellent If you thought Super Mario Maker was a great way to learn about game development, give Game Builder Garage a spin. This incredibly powerful 3D game creation tool lets you make anything from platformers to racing games to puzzle mysteries. Thorough, friendly tutorials explain the robust “Nodon” coding language, so even novices can create hitboxes and manipulate the Z-axis like pros. Donkey Kong Country: Tropical Freeze Donkey Kong Country: Tropical Freeze (for Nintendo Switch) 4.0 Excellent The Switch has gotten a reputation as a machine for game ports, and there's nothing wrong with that. The Wii U wasn't the massive hit the Wii was, but it still had several excellent games that went underappreciated in their time. Donkey Kong Country: Tropical Freeze is one of them, a sequel to Donkey Kong Country Returns with even more challenge and variety. The Switch version of this game adds Funky Kong Mode, an easier setting and new playable character (Funky Kong himself) that makes the surprisingly brutal platforming feel a little less punishing. Hades Hades (for Nintendo Switch) Hades takes the punishing and divisive roguelike genre and masterfully twists it into one of the year's most addictive games. Fighting your way out of the Greek underworld with randomly changing skills and weapons feels incredible. The family drama at the game’s core gives you that extra narrative push to keep going. Plus, everyone is smoking hot. Indivisible Indivisible (for Nintendo Switch) While many role-playing games draw their influences from Western folklore, even RPGs made in Japan, Indivisible carves out a unique identity with a fresh Southeast Asian flavor. The 2D animation is exquisite, as we would expect from the developer of Skullgirls. Gameplay is a mix of nonlinear spaces to explore and enemies to defeat in tactical battles. Of the two types of play, the exploration sections impress us more. In these bits you find your way forward by using an axe to fling yourself up walls or by shooting arrows to blind sentries. That's just more satisfying than the frantic messes the fights, caught awkwardly between turn-based and real-time combat, can turn into.   Kirby's Return to Dream Land Deluxe Kirby’s Return to Dream Land Deluxe (for Nintendo Switch) 4.5 Excellent Kirby’s Return to Dreamland is a traditional, side-scrolling adventure compared to Kirby’s more radical outings. Still, it’s an excellent showcase of what makes even a normal Kirby game irresistible. This Deluxe version enhances the Wii co-op classic with a sweet, new art style; extra powers; and an original epilogue. Kirby’s Return to Dream Land Deluxe (for Nintendo Switch) review Kirby and the Forgotten Land Kirby and the Forgotten Land (for Nintendo Switch) 4.0 Excellent Kirby and the Forgotten Land finally gives the pink puffball the epic 3D adventure that Mario, Link, and Samus got years ago. Float through the skies in creative levels bursting with secrets. Upgrade familiar powers, such as hammers and swords, into formidable new forms. Or just sit back and marvel at how Nintendo made the post-apocalypse look so cute. Kirby Star Allies Kirby Star Allies (for Nintendo Switch) 4.0 Excellent Kirby games are always fun. Whether they're the simple platformers like Kirby's Adventure or weirdly gimmicky experiences like Kirby's Dream Course, every first-party experience with Nintendo's pink puff ball has been enjoyable. Kirby Star Allies is no different, with a lighthearted campaign filled with colorful friends and abilities, surprisingly challenging extra modes to unlock, and support for up to four players at once. Get on the Friend Train! The Legend of Zelda: Breath of the Wild The Legend of Zelda: Breath of the Wild (for Nintendo Switch) 4.5 Excellent Hyrule is in danger again, and Link must save it. That's been the theme for nearly every Legend of Zelda game, and it's still the case in The Legend of Zelda: Breath of the Wild. The series' basic premise and Link/Zelda/Ganon dynamic are present, but nearly everything else is different. The classic Zelda dungeon-exploration structure is replaced by a huge open world that's filled with destructible weapons, monsters, puzzles, and quests. Breath of the Wild's scope is one previously unseen in the Zelda series, and Nintendo executes the adventure-filled world with aplomb. The Legend of Zelda: Echoes of Wisdom The Legend of Zelda: Echoes of Wisdom - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite 4.5 Excellent The Legend of Zelda: Echoes of Wisdom turns Nintendo's epic franchise on its head in more ways than one. Instead of the swordsman, Link, you play as Princess Zelda. Likewise, you don't directly attack enemies; you summon useful items and foes to aid you on the mission. The game takes the creative, improv spirit of Breath of the Wild and applies it to a classic 2D top-down Zelda adventure with delightful results. Plus, it just looks adorable. The Legend of Zelda: Echoes of Wisdom - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite review The Legend of Zelda: Skyward Sword HD The Legend of Zelda: Skyward Sword HD (for Nintendo Switch) 3.5 Good No Zelda games are terrible, but no game polarizes the fan base quite like Skyward Sword. Fortunately, this HD remaster speeds up the pacing, enhances the graphics, and offers a button-based control scheme if you don’t care for motion controls. The structure feels especially linear in a post-Breath of the Wild world, but Zelda’s origin story is still worth experiencing. The Legend of Zelda: Tears of the Kingdom The Legend of Zelda: Tears of the Kingdom - Nintendo Switch, Nintendo Switch (OLED Model), Nintendo Switch Lite 5.0 Outstanding At launch, it was tough to imagine the Switch ever getting another game as good as Breath of the Wild. But years later, The Legend of Zelda: Tears of the Kingdom delivers everything we could have possibly wanted and more in this direct sequel to one of the greatest games ever made. Exploring the skies and underground caves makes Hyrule more vast than ever. New powers let you break the world apart and rebuild it as you see fit. Tears of the Kingdom is an irresistible, hypnotic adventure, and an absolute must-play for all RPG fans. The Legend of Zelda: Tears of the Kingdom - Nintendo Switch, Nintendo Switch (OLED Model), Nintendo Switch Lite review Lego Star Wars: The Skywalker Saga Lego Star Wars: The Skywalker Saga (for Nintendo Switch) 4.0 Excellent Who knows what the future holds for Star Wars, but Lego Star Wars: The Skywalker Saga provides a terrific toybox take on Episodes I-IX. The Lego recreations of all nine movies gives you plenty to experience as you blast baddies and solve Force puzzles. But what really makes this game so special is how it turns the entire Star Wars galaxy into an open world to explore, whether it’s on colorful planets or through the vastness of outer space in your trusty starfighter. Lego Star Wars: The Skywalker Saga (for Nintendo Switch) review Luigi's Mansion 3 Luigi's Mansion 3 - Nintendo Switch Standard Edition What started as a weirdly specific parody of Ghostbusters and Resident Evil has become of one the finest Mario spin-off adventures. Luigi’s spooky journey throughout a haunted hotel is arguably the most visually stunning game on the Nintendo Switch. Along with sucking up ghosts, you can now slam them (back) to death and shoot plungers to pull apart the scenery. Your greatest, and grossest, tool has to be Gooigi. This slimy green doppelgänger expands your puzzle-solving powers and provides an easy option for younger co-op partners. Lumines Remastered Lumines Remastered (for Nintendo Switch) 4.5 Excellent Puyo Puyo Tetris is great for classic, competitive block-dropping, but it's a bit overly perky and anime-ish to really relax to. Lumines Remastered is the ultimate chill-out block-dropper, syncing the mesmerizing pattern matching to dozens of hypnotic electronic and trance tracks. Load it on your Switch, put on your favorite headphones, and space out while you build huge combos. Mario & Luigi: Brothership Mario & Luigi: Brothership - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite 4.0 Excellent Mario & Luigi: Brothership revives a Mario RPG subseries as a grand nautical adventure. The plumbers sail the seas, reconnecting scattered islands and battling foes with familiar, frenetic turn-based combat. On Nintendo Switch, the visuals and animations turn Mario and Luigi into cartoon-like characters. Mario & Luigi: Brothership - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite review Mario + Rabbids: Kingdom Battle Mario + Rabbids: Kingdom Battle (for Nintendo Switch) 4.0 Excellent Before Minions, there were Rabbids, Ubisoft's manic, sublingual, noseless horde spawned from Rayman: Raving Rabbids. Then the weird, bug-eyed, rabbit-like creatures caused havoc in their own game series. Now, they're running around Mario's stomping grounds in Mario + Rabbids: Kingdom Battle. This strategy-RPG combines two cartoonish worlds with satisfyingly deep, XCOM-like gameplay for a very fun and strange experience. It's a combination of styles that work much, much better than you'd expect. Mario + Rabbids Sparks of Hope Mario + Rabbids Sparks of Hope (for Nintendo Switch) 4.0 Excellent Mario + Rabbids Kingdom Battle proved that these two mascots could come together for excellent, approachable tactics gameplay. Sparks of Hope is more of the same, but even better. Equipping Sparks lets you further customize your squad’s strategic abilities. Wide open levels provide entertaining exploration between the skirmishes. Mario Golf: Super Rush Mario Golf: Super Rush (for Nintendo Switch) 4.0 Excellent Leave it to Mario to find a way to make golf games feel fresh again. Mario Golf: Super Rush’s standout gimmick has golfers teeing off all at once, and then physically running across the course to take their next shot. You still have to plan smart strokes, but you also need to keep an eye on the clock. The lengthy, single-player adventure teaches you the ropes before you head online to face real challengers on the green. Mario Kart 8 Deluxe Mario Kart 8 Deluxe (for Nintendo Switch) 4.5 Excellent Mario Kart 8 stood out as the best-looking Mario Kart game yet when it came out on the Nintendo Wii U. Instead of making a new Mario Kart for the Nintendo Switch, Nintendo brought Mario Kart 8 to its new game system. In the process, Nintendo threw in both previously released DLC packs and made some few welcome changes to its multiplayer options, justifying the game's full retail price. Mario Kart 8 Deluxe is the most robust game in the series so far, and with the optional portability of the Switch, it ranks as a must-own title. Mario Strikers: Battle League Mario Strikers: Battle League (for Nintendo Switch) 4.0 Excellent Mario has played many sports throughout the years, but Mario Strikers: Battle League gives us the arcade soccer chaos fans have craved for more than a decade. It features fast-paced action, while allowing for depth and skill should you choose to push yourself. Customize your characters with stat-changing gear. Join online clubs to compete in ongoing seasons. And no one animates the Mario universe with as much style and attitude as the developers at Next Level Games. Mario Strikers: Battle League (for Nintendo Switch) review Mario Tennis Aces Mario Tennis Aces (for Nintendo Switch) 4.0 Excellent You don't need to be a sports fan to enjoy Nintendo sports games. If a sport has "Mario" in front of it, it's probably going to be a fun, very unrealistic romp instead of a serious simulation. Mario Tennis Aces is an exciting tennis game not because of any realistic physics, but because of fast, responsive gameplay and strategic mechanics that make matches feel more like rounds in a fighting game than tennis sets. Marvel vs. Capcom Fighting Collection: Arcade Classics Marvel vs. Capcom Fighting Collection: Arcade Classics - Nintendo Switch 4.0 Excellent Marvel vs. Capcom Fighting Collection: Arcade Classics lets you finally relive six legendary 2D fighters starring Marvel superheroes and Capcom icons. From the humble X-Men: Children of the Atom to the over-the-top Marvel vs. Capcom 2, this is vital fighting game history. An art gallery, modern control options, rollback netcode, and the underrated Punisher beat 'em up sweeten the deal. Marvel vs. Capcom Fighting Collection: Arcade Classics - Nintendo Switch review Metal Slug Tactics Metal Slug Tactics (for Nintendo Switch) Metal Slug Tactics trades the mainline series' fast-paced running and gunning for methodical, turn-based strategy gameplay. Still, it's just as action-packed as ever. Line up your units for devastating sync attacks. Enjoy the beautiful old-school sprite work. Plan your turns, hop into a giant tank, and obliterate foes. Metroid Dread Metroid Dread (for Nintendo Switch) 4.5 Excellent After nearly 20 years, Metroid Dread brings Samus Aran back to her 2D, bounty hunting roots for the true Metroid 5. In it, you explore a dense, dangerous new planet full of powers to pick up and enemies to eliminate. From uncompromising boss battles to terrifying chases, Dread more than lives up to its subtitle. If there's anyone strong enough to take down the terror, it's Nintendo's leading lady. Metroid Prime Remastered 5.0 Outstanding Metroid Prime is one of the best games ever made. It takes Super Metroid’s brilliant exploratory action and perfectly translates it to 3D with immaculate level design and immersive first-person shooting. This remaster, which ventures into the remake territory, includes everything that worked in the original, and ups the presentation to modern, beautiful standards. Plus, you can now play with dual-stick controls. Bring on Metroid Prime 4. Metroid Prime Remastered review Miitopia Miitopia (for Nintendo Switch) 3.5 Good Miis can do more than just play Wii Sports. In Miitopia, you use Nintendo’s cartoon caricatures to cast yourself, friends, and family as heroes and villains in a fast-paced, whimsical role-playing game. Turn yourself into a brave knight, while your buddy supports you as a pop star. The joke can’t quite sustain the whole runtime, but Miitopia is wildly entertaining.   Monster Hunter Stories 2: Wings of Ruin Monster Hunter Stories 2: Wings of Ruin (for Nintendo Switch) 4.0 Excellent If traditional Monster Hunter is just too intense for you, Monster Hunter Stories 2 lets you experience this cutthroat world as a turn-based JRPG. Befriend monsters and take them into battle. Hatch eggs to expand your menagerie. Strategic battles draw upon familiar Monster Hunter concepts. And, of course, Rathalos is here. New Pokemon Snap New Pokemon Snap (for Nintendo Switch) 4.0 Excellent The beloved Nintendo 64 spin-off finally gets the update it deserves. Instead of capturing Pokemon and forcing them to battle, New Pokemon Snap asks you to take beautiful photos of Pikachu and friends in their natural surroundings. The on-rails gameplay feels like a nonviolent version of a light gun game. The gorgeous graphics will inspire you to share your best pics online for the world to see. Nickelodeon All-Star Brawl Nickelodeon All-Star Brawl (for Nintendo Switch) 4.0 Excellent Imagine Super Smash Bros., but instead of playing as video game mascots, you control beloved cartoon characters beating each other senseless. That's Nickelodeon All-Star Brawl. From SpongeBob SquarePants to Ren and Stimpy to the Teenage Mutant Ninja Turtles, the roster covers all eras of Nicktoon nostalgia. Beyond the ironic meme potential, "Nick Smash" features genuinely fantastic gameplay made by a team clearly passionate about this particular form of "platform fighting" games. Nickelodeon All-Star Brawl (for Nintendo Switch) review Nintendo Labo Toy-Con 01 Variety Kit Nintendo Labo Toy-Con 01 Variety Kit (for Nintendo Switch) 5.0 Outstanding Labo is a weirder concept than the Switch itself. It's based around building cardboard "Toy-Cons" in which you place the Switch's components to let you do new things with them. It's also surprisingly functional, entertaining, and educational. The Nintendo Labo Variety Kit has all of the parts you need to build several different Toy-Cons like a piano and motorcycle handlebars, and walks you through every step of the process. Just building the Toy-Cons is fascinating, but the Toy-Con Garage mode adds surprisingly robust programming options to let you create your own remote-controlled creations. Nintendo Labo: VR Kit 4.5 Excellent It took over 20 years, but Nintendo finally got over its fear of virtual reality after the disastrous Virtual Boy. The Labo VR Kit lets you build your own VR headset that uses the Nintendo Switch and a set of lenses to create a stereoscopic image, and then insert that headset into different Toy-Con controllers to play a variety of games. That's already a ton of fun for $79.99 (or $39.99 for a starter set that only includes one Toy-Con to build instead of five). Add a programming environment on top that lets you create your own 3D games, and you have an impressive package. No More Heroes III No More Heroes III (for Nintendo Switch) 4.0 Excellent No More Heroes III, like the other games in Suda51’s hack-and-slash trilogy, is a punk art game. Sure, some parts may be “bad,” like the technical jank or empty open worlds. But it’s all in service of larger commentary on everything from schlocky movies to wrestling fandom to the video game industry itself. Plus, cutting aliens down to size feels legitimately fantastic, and really that’s what matters.  Penny's Big Breakaway 4.0 Excellent The creators of Sonic Mania deliver a new indie 3D platformer that feels like a forgotten Sega classic. Use your trusty yo-yo to swing and roll through colorful, tightly designed levels that test your momentum control. Bosses and other enemies are sometimes more annoying than fun, but the movement mechanics are a joy to master. Penny's Big Breakaway review Pikmin 3 Deluxe Pikmin 3 Deluxe (for Nintendo Switch) 3.5 Good Pikmin isn’t the most recognizable Nintendo franchise, but the approachable real-time strategy game carries as much magic as Mario and Zelda. This Wii U port offers more missions and ways to control your army of cute plant creatures. The campaign's local, co-op play opens all kinds of new strategies, too. Veterans of previous Pikmin wars may have seen most of this content before, but Pikmin newcomers should absolutely jump into this tiny, tactical, and tactile world. Pikmin 4 Pikmin 4 (for Nintendo Switch) 4.5 Excellent Pikmin has always been good, but the quirky real-time strategy game has never broken out of its cult status over the past 20 years. Hopefully, that all changes with Pikmin 4. The biggest and best Pikmin game yet, Pikmin 4 gives you new Pikmin to command, a cute and customizable dog companion, and many gorgeous areas to strategically explore whether above ground or in countless caves. The multiplayer could be better, but Pikmin 4 is a top-tier Nintendo game everyone should play. Pikmin 4 (for Nintendo Switch) review Pizza Tower Pizza Tower feels like a fever dream of 1990s cartoons, internet memes, and retro Wario Land games. Don’t let his pudgy exterior fool you. Protagonist Peppino Spaghetti has many incredibly fast and fluid platforming tools, including dashing and wall-running. You’ll need to master those tools to beat levels as fast as possible, without losing your mind. Pokemon Legends: Arceus Pokemon Legends: Arceus (for Nintendo Switch) 3.5 Good Pokemon Legends: Arceus finally gives the Pokemon franchise a long-awaited refresh. Taking place in the distant past of Diamond and Pearl’s Sinnoh region, Arceus lets you capture and study wild Pokemon in a world where humans still fear the creatures. Vast open fields, revamped battle mechanics, and an utterly addictive approach to exploration create the most immersive Pokemon experience yet. Pokemon Let's Go, Pikachu/Eevee! Pokemon: Let's Go, Eevee! 4.0 Excellent If the traditional Pokemon RPGs are still just a bit too complex for you, consider the casual adventures Pokemon Let's Go Pikachu and Let's Go Eevee. This duo remakes the first-generation Pokemon Yellow, with bright, colorful, HD graphics, and a new capture mechanic based on Pokemon Go. In addition, there are trainer battles and turn-based combat for people who dig classic Pokemon. Pokémon Scarlet and Violet Pokémon Scarlet - Nintendo Switch 4.0 Excellent Pokemon Sword and Shield and Pokemon Legends: Arceus experimented with expansive zones, but Pokémon Scarlet and Violet finally turns the monster-catching game into an open-world RPG. As we always suspected, the addictive Pokémon formula works brilliantly when you can go wherever you want, exploring towns and catching whatever monsters you encounter. Lingering technical issues keep it from reaching its full potential, but this is Pokémon's shining future. Pokemon Sword/Shield Pokemon Sword (for Nintendo Switch) 4.0 Excellent Pokemon Let’s Go Pikachu and Eevee were a nice warmup, but Pokemon Sword and Shield are the real home console Pokemon games we’ve been looking forward to playing. Travel across big, open landscapes to capture even bigger Pokemon. New expansions packs in 2020 give trainers even more regions to explore and more Pokemon to battle without having to buy a third version. The Pokedex will be complete before you know it.  Prince of Persia: The Lost Crown 4.5 Excellent Prince of Persia returns to its 2D roots with The Lost Crown, a standout entry in the crowded modern Metroidvania market. Everything just clicks. The massive map is a joy to explore. Clever puzzles make the most of inventive abilities. Deep combat systems allow satisfying expression. Challenging DLC further expands the adventure. And the presentation combines Persian flair with anime exuberance. Prince of Persia: The Lost Crown review Pokemon Unite Pokemon Unite (for Nintendo Switch) 3.5 Good If you’re curious about the MOBA genre, but scared of esports heavy-hitters like Dota 2 and League of Legends, then Pokemon Unite is the perfect place to get started. Two teams of five Pokemon battle each other in real-time to score goals across the map. This free-to-play game is also coming soon to mobile, so you’ll find plenty of aspiring Pokemon masters to challenge. Puyo Puyo Tetris Puyo Puyo Tetris (for Nintendo Switch) 4.5 Excellent Practically everyone in North America has heard of Tetris. Far fewer have heard of Puyo Puyo. Both are block-dropping puzzle games, but while Tetris has been Tetris for decades, Puyo Puyo has had many different tweaks and name changes in attempts to appeal to the west. It came out first as Puyo Pop, then received different licensed incarnations, such as Puzzle Fighter and Dr. Robotnik's Mean Bean Machine. Now, Puyo Puyo is making its mark here, thanks to Sega and a double-billing with Tetris. The pairing results in a title that's plump with game modes, unlockables, and solo and multiplayer options. Red Dead Redemption Red Dead Redemption (for Nintendo Switch) Grand Theft Auto put Rockstar Games on the map, but for many the team's true masterpiece is the epic, open-world Western saga known as Red Dead Redemption. John Marston's cowboy odyssey has the scathing tone you'd expect from the developer, but it also has heart and a sense of tragedy. The Nintendo Switch version perfectly maintains the original gameplay experience, from stylish shootouts to riding your horse across the empty desert. It also includes the Undead Nightmare DLC. Finally, a version of Red Dead you can play in a tent under the stars. Rebel Galaxy Outlaw Rebel Galaxy Outlaw (for Nintendo Switch) Rebel Galaxy Outlaw has enough action-packed, visually dazzling spaceship dogfights to excite any Star Fox fan. The real joy, however, is in the quieter moments, when you act out your galactic trucker fantasies by carrying cargo from space stations named after Texas towns. Improving your ship is a bit of a grind, but it’s a rewarding one. If you get bored, you can always shoot down pirates—or become one yourself. Rocket League Rocket League (for Nintendo Switch) Rocket League is soccer, with remote controlled cars and funny hats. It's amazing how compelling a game can be when the entire point of it is to use a car to knock a ball into a goal, but Rocket League nails it. Wild physics, colorful visuals, and simple game types you can keep coming back to while challenging friends and strangers make this one of the best pseudo-sports games on the Switch. Shovel Knight: Treasure Trove Shovel Knight: Treasure Trove (for Nintendo Switch) Platforming excellence comes to the Nintendo Switch courtesy of Yacht Club Games' Shovel Knight: Treasure Trove. This downloadable package includes the original Shovel Knight, one of 2014's top titles, as well as all the previously released DLC including the Plague of Shadows and Specter of Torment campaigns. If you long for some retro, 2D action, Treasure Trove a a game that you should not miss. Splatoon 3 Splatoon 3 (for Nintendo Switch) 4.0 Excellent Splatoon 3 isn't much different than Splatoon 2 (which in turn wasn't much different from Splatoon 1). However, no other online team-based shooter delivers an experience quite like this. Inking the ground, splatting opponents, and transforming from squid to kid never felt this good. The wealth of solo, cooperative, and competitive modes will keep you busy. Keep the party going with the excellent, roguelike DLC Side Order. Splatoon 3 (for Nintendo Switch) review Street Fighter 30th Anniversary Collection Street Fighter 30th Anniversary Collection (for Nintendo Switch) Street Fighter has been the biggest name in fighting games for decades, and Capcom is proud of that fact. While it really got going with Street Fighter II: The World Warrior, the Street Fighter 30th Anniversary Collection lets you play the original Street Fighter in all of its genre-building glory. And, after you realize how bad that first attempt was, you can play the much better sequels like Super Street Fighter II, Street Fighter Alpha 3, and Street Fighter III: Third Strike. You're looking at a dozen games in this collection, with loads of extra content like soundtracks and sprite data. Streets of Rage 4 Streets of Rage 4 (for Nintendo Switch) Streets of Rage 4 pounds life back into the dead sidescrolling beat ‘em up genre. The gameplay may not have progressed that much since Sega’s trilogy in the 1990s, but taking down hordes of goons with your fists has never looked better thanks to a thoroughly modern illustrated art style. A risky new mechanic that burns health to power special moves, unless you avoid getting hit, adds some fighting-game flair.  Super Bomberman R Super Bomberman R (for Nintendo Switch) 3.5 Good Bomberman's return to console gaming was one of the most surprising moments in the Nintendo's January 2017 Switch game showcase. Considering that the little guy's now the property of Konami, a company that's more known for killing P.T. and warring with Metal Gear maestro Hideo Kojima than making video games, it was shocking to see Super Bomberman R announced as a Nintendo Switch launch title. Thankfully, this newest entry in the beloved, bomb-tossing franchise keeps the series' simple and addicting core gameplay intact, and adds tons of modes, collectible items, and characters to keep things fresh. Super Mario 3D All-Stars Super Mario 3D All-Stars (for Nintendo Switch) 3.5 Good This classic Mario collection combines Super Mario 64, Super Mario Sunshine, and Super Mario Galaxy. They may not have received the radical visual overhaul of the original Super Mario All-Stars, but these are still three of the finest 3D platformers ever made—now playable in HD and on the go. Nintendo says this collection is a limited release, so get it while you can. Super Mario 3D World + Bowser's Fury Super Mario 3D World + Bowser's Fury (for Nintendo Switch) 4.5 Excellent Super Mario 3D World seamlessly blends the free-roaming, open-ended platforming of Mario 3D’s adventures with the concentrated multiplayer mayhem of his latest 2D romps. It was great on Wii U, and now it's even better on Nintendo Switch. However, this package’s real star is Bowser’s Fury, an ambitious spin-off that reimagines what an open-world Mario game can be. Super Mario Bros. Wonder Super Mario Bros. Wonder - Nintendo Switch 4.5 Excellent In the beginning, all Super Mario games were wonderful 2D sidescrollers that dazzled us with their sheer imagination. But as Mario set his sights on 3D heights, the New Super Mario Bros. series turned 2D Mario into a safe and bland nostalgia franchise. No more! Super Mario Bros. Wonder fills 2D Mario to the brim with whimsy, creativity, and joyful confusion. Turn levels into psychedelic dreamscapes! Customize your abilities! Compete against friends online! Transform into an elephant! You can do all of this and more in Super Mario Bros. Wonder. Super Mario Bros. Wonder - Nintendo Switch review Super Mario Maker 2 Super Mario Maker 2 (for Nintendo Switch) 4.5 Excellent Super Mario Maker 2 is a welcome update to the original Super Mario Maker. It adds a new skin, new themes, and plenty of new tools for making more creative and challenging Mario levels. You can create levels based on the graphics and mechanics of Super Mario Bros., Super Mario Bros. 3, Super Mario World, and New Super Mario Bros., just like in the previous Super Mario Maker. These levels can use one of 10 different themes: Ground, Sky, Underground, Forest, Underwater, Ghost House, Desert, Airship, Snow, and Castle. Sky, Forest, Desert, and Snow are new to Super Mario Maker 2. For more variety, you can toggle each theme to its nighttime variant, which adds unique twists to the gameplay. And, of course, you can share your creations online. Super Mario Odyssey Super Mario Odyssey (for Nintendo Switch) 5.0 Outstanding In Super Mario Odyssey, the heroic plumber returns to open-world game design for the first time since the incredible Super Mario 64. Though Odyssey isn't as technically groundbreaking as its predecessor, the action-platformer is packed to the brim with hat-tossing combat. Yes, hat tossing. This time around, Mario has a new friend, Cappy, who lets Mario dispatch enemies with the flick of the wrist. And, even better, Mario can assume the identity of an enemy, gaining its abilities, by plopping Cappy on the foe's head. Super Mario RPG Super Mario RPG - Nintendo Switch (OLED Model), Nintendo Switch Lite, Nintendo Switch 4.0 Excellent Forget Paper Mario or Mario and Luigi. The original Super Mario RPG, a collaboration between Nintendo and Square Enix, first showed us that Mario’s charms could translate to a Final Fantasy-style adventure. This faithful remake offers gorgeous new graphics and increased accessibility. At last, find out who Geno is. Super Mario RPG - Nintendo Switch (OLED Model), Nintendo Switch Lite, Nintendo Switch review Super Monkey Ball Banana Mania Super Monkey Ball Banana Mania (for Nintendo Switch) 4.0 Excellent Only video games can capture the simple pleasures that come from racing monkeys inside balls. Super Monkey Ball Banana Mania remasters hundreds of classic stages from Sega’s obstacle course series in a single, cool package. Don’t let the bright colors and friendly monkey faces fool you. Rolling your monkey to the goal demands an expert understanding of the game’s unforgiving physics. If you get too frustrated, take a break with Banana Mania's wacky, multiplayer mini-games. Super Smash Bros. Ultimate Super Smash Bros. Ultimate (for Nintendo Switch) 4.5 Excellent Super Smash Bros. Ultimate has everything a fan of Nintendo’s crossover mascot fighting game could want. A faster pace better for competitive play. Every single character who has ever appeared in the series, including third-party icons such as Banjo-Kazooie, Cloud Strife, and Solid Snake. There's a new single-player mode chock-full of even more fan service. The theme song even has lyrics now.  Tactics Ogre: Reborn Tactics Ogre Reborn (for Nintendo Switch) 4.0 Excellent The original Tactics Ogre enthralled fans in 1995 thanks to its deep strategy and strong narrative. If you missed out the first time, Tactics Ogre: Reborn gives you another chance to check out this lost classic, the prelude to Final Fantasy Tactics. Just don’t expect hugely revamped graphics. Telling Lies Telling Lies (for Nintendo Switch) Her Story was a test for the kind of interactive story game developer Sam Barlow could pull off with just FMV clips and a fake computer interface. Telling Lies is the Aliens to Her Story’s Alien. Instead of just investigating one woman’s interviews, you follow four different characters. Tracing a nonlinear mystery across so many different threads can get overwhelming. Fortunately, Hollywood actors Logan Marshall-Green, Alexandra Shipp, Kerry Bishé, and Angela Sarafyan make the clips compelling watches in their own right. Besides, we’re all pretty used at communicating through video chat these days.  Triangle Strategy Triangle Strategy (for Nintendo Switch) 4.0 Excellent A tactical follow-up to the gorgeous Octopath Traveler, Triangle Strategy is a luxurious strategy role-playing game that rewards your patience. Soak in the atmosphere on the land. Become invested in the characters and political intrigue. Methodically think through every option during turn-based battles and feel like an absolute strategic genius.  Trombone Champ Trombone Champ (for Nintendo Switch) Rhythm games usually make you feel like an ultra-cool rock god. Not Trombone Champ. This zany title embraces the goofy charm of its titular instrument, delivering an experience that is both awesome and awkward. The purposefully bumbling controls make each song sound like a confused elephant putting on a concert, an effect that's multiplied in local multiplayer. A light progression system unlocks famous trombone players like baseball cards while trying to solve a sinister riddle. The game is also available on PC, but the Switch version deserves props for its hilarious motion controls that take the trombone simulation to the next level. Tokyo Mirage Sessions #FE Encore Tokyo Mirage Sessions #FE Encore (for Nintendo Switch) 3.5 Good While you wait for Persona 5 to come to the Nintendo Switch, Tokyo Mirage Sessions #FE, a late Wii U port, is the next best thing. This bewildering crossover between Fire Emblem and Shin Megami Tensei has players entering the entertainment industry of Japan’s stylish Shibuya and Harajuku districts. Of course, you also do battle against demons by summoning Fire Emblem characters through the power of song. A streamlined battle system and pop music tone should delight players who don’t even care about anime RPGs.  Unicorn Overlord 4.5 Excellent As a Vanillaware game, we’re not surprised that Unicorn Overlord has an unbelievably beautiful illustrated aesthetic. However, the game backs up its looks with deeply strategic role-playing gameplay that requires tactical thinking. Ogre Battle fans, this one’s for you. Unicorn Overlord review Void Bastards Roguelikes can be a polarizing genre as their repetitive nature, random elements, and punishing difficulty threaten to make the entire experience a waste of time. Void Bastards avoids this trap with a core gameplay loop that’s a joy to repeat and an addictive sense of progression stringing you along the whole time.Each new spaceship you raid is basically a tiny comic book-styled System Shock level with spooky enemies to shoot, machinery to hack, character traits to manage, and equipment to salvage. Use that equipment to construct permanent new weapons and perks that make you eager to start another raid. Our journey across the galaxy stretched on for hours because it’s so easy to say “just one more piece of loot.”Note that Void Bastards is published by Humble Bundle, which is owned by PCMag’s parent company, Ziff Davis. WarioWare: Get It Together WarioWare: Get It Together (for Nintendo Switch) 4.0 Excellent WarioWare is one of Nintendo’s best and most shockingly self-aware franchises. It’s about Mario’s gross, evil doppelganger starting a shady game company to get rich. Fortunately for you, these “microgames” remain a pure blast of weird and wonderful bite-sized entertainment. The new gimmick here lets you and a friend tackle challenges with different characters whose unique move sets make you rethink your approach on the fly. Hurry up! Xenoblade Chronicles X: Definitive Edition 4.0 Excellent This late-period Wii U gem finally returns to close out the Nintendo Switch era. A standalone entry of the Xenoblade saga, Xenoblade Chronicles X: Definitive Edition takes place on a lush open-world planet teeming with friendly and hostile creatures. Explore on foot or, eventually, by flying a giant mech. The dynamic RPG combat rewards smart timing and synchronizing party members. Along with improved visuals, this definitive edition adds a new epilogue story. Xenoblade Chronicles X: Definitive Edition review

Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. Our smartphones have transformed the way we take photos and videos and our relationship to these digital memories. Most of us will snap at least some pictures and clips every day with the gadget that’s always close at hand. If you want to get more creative with photos on your phone, you can. Sometimes you’re going to want to take a picture remotely, without your phone in your hand and your finger over the shutter button—maybe you’re taking a wide shot of a large group, or you want to capture a lot of your surroundings. Not only is this possible, there are multiple ways to go about it, no matter which flavor of phone you own. You can pick the one that you find the easiest to use, or switch between them as you need. Use your smartwatch If you’ve got an Apple Watch, it comes with a Camera app. Image: Raagesh C/Unsplash If you’ve got a smartwatch to match your smartphone, you can use it to take photos remotely, as long as you’re within about 33 feet (10 meters) of the phone. Get your handset in position first, then load up the relevant app on your watch—though you can then go back and readjust the phone if needed. With the Apple Watch and an iPhone, the app you want on your wrist is the Camera Remote app, which comes preinstalled. A viewfinder screen from your iPhone will appear: Use the digital crown to zoom, and the shutter button (in the middle) to take a shot. By default, a three-second timer is used, but you can change this by tapping the button with the three dots (lower right). For those of you with an Android phone and a Wear OS smartwatch, you can use Google’s default Camera app, which you should find preinstalled on your watch. Launch it from your wrist, and the Camera app should open on your connected phone: You can zoom using the slider on the right, and take a photo (with a three-second delay) by tapping the shutter button with a 3 on it. To change this delay, tap the three lines at the top. Use your voice Settings for Voice Control on iOS. Screenshot: Apple No matter what phone you have, it’ll come with support for voice commands—and one of those commands will let you take photos. This will only work where your phone is close enough to hear you, and where you’re happy to talk to it, but it can be useful in certain situations for remote controlling the camera app. On the iPhone, Siri can open the Camera app but won’t actually take a photo. To enable voice controlled capture, open Settings and choose Accessibility > Voice Control, then turn the feature on. The same page has a Commands menu where you can set up your custom voice command for taking photos, which will work from the viewfinder screen. On Android, it’s even easier: Just say “hey Google, take a photo”—you can even add a number of seconds for a timer countdown. Gemini is now the default assistant for this task: To make sure it responds to voice commands, open the app, tap your profile picture (top right), then choose Settings > “Hey Google ” & Voice Match. Use the timer Configuring the timer on a Pixel phone. Screenshot: Google This is a really straightforward one, and you don’t need any extra apps or devices to get it set up. Your phone’s camera app comes with a timer control, so you can position the shot, set the timer, and then get in the frame. There’s a bit of guesswork involved, especially if you’re using your phone’s rear camera (as you won’t be able to see yourself), but it’s a simple option. On the iPhone, you can tap the arrow near the top of the Camera app screen to reveal extra camera options at the bottom. Scroll through the icons until you reach the one that looks like a stopwatch. Tap this, and you can choose between a 3-second, 5-second, and 10-second delay when you press the shutter button. On Pixel phones, tap the gear icon (lower left in portrait mode) to find the timer control: As on the iPhone, the delay options are 3 seconds, 5 seconds, or 10 seconds. If you’re using the Camera app on a Galaxy phone, tap the four dots (to the right in portrait mode), then the timer icon (which looks like a stopwatch), and you get the same delay options. Use another method The latest Pixel phones have a Connected Cameras feature too. Screenshot: Google You’ve got yet more options for this if you need them. One is to use a simple Bluetooth clicker as a remote control: There are a whole host to choose from, such as this CamKix model that will cost you a mere $5.49. They work across iOS and Android and are easy to connect to your camera app. If you have two Pixel 9 phones, you can also use a special feature called Connected Cameras. You can find it from Settings by tapping Connected devices > Connection preferences > Connected Cameras: You get a brief explanation of what the feature does, and you can turn it on via the Use Connected Cameras toggle switch. This is a niche use case, as it only works with two handsets from the Pixel 9 series (at least for now). But if those are the phones you and your family have, you can use one to take photos through the camera of the other; head to the official guide from Google for more details on how it works.

Something to look forward to: This year's Summer Game Fest presentation ended with a reveal trailer for Resident Evil Requiem, which Capcom confirmed is the ninth mainline title in the long-running survival horror game series. Details on the upcoming title are scant, but it is set to launch on PC and current-generation consoles in a few months. Capcom has not yet revealed gameplay details for Resident Evil Requiem, as the initial trailer focuses on the story, characters, and locations. The game's scenario appears to draw heavily from the franchise's history, likely to celebrate the 30th anniversary of the original Resident Evil's 1996 release. Much of the trailer highlights the ruins of Raccoon City, suggesting that players will revisit the setting of the series' first three entries. Brief shots clearly show the decayed remains of the city's police station – where much of Resident Evil 2 and 3 took place – with layouts that appear nearly identical to those in the 2019 and 2020 remakes. Another shot depicts the city's deserted landscape, featuring a crater at its center left by the missile that destroyed the town following the events of RE3. Additionally, the game's protagonist is FBI agent Grace Ashcroft, the daughter of one of the main characters from Resident Evil Outbreak, an online multiplayer spin-off released for the PlayStation 2 in 2003. The game's website mentions technological advancements, suggesting it will showcase the next evolution of Capcom's RE Engine. This graphics engine debuted in 2017 with Resident Evil 7, which was known for its impressive level of realism and surprisingly fast performance. However, more recent titles using the engine, such as Dragon's Dogma II and the enormously successful Monster Hunter Wilds, are far more demanding, in part due to their massive open-world environments. Capcom's shift toward open-world games has led some to speculate that the next Resident Evil title might adopt a similar gameplay structure, representing a stark contrast to the franchise's traditional preference for isolated locations. A ruined city would provide a fitting backdrop for such a radical change, but it's difficult to say what Capcom has planned. // Related Stories Other games revealed this week include Atomic Heart II, Game of Thrones: War for Westeros, Dying Light: The Beast, Lego Voyagers, Killer Inn, Felt That Boxing, Nioh 3, 007 First Light, Lumines Arise, Marvel Tōkon, Thief VR, Mortal Kombat Legacy Kollection, and more. More new titles are expected to debut this weekend during the Xbox Games Showcase 2025 on Sunday, June 8, at 1 pm ET. Resident Evil Requiem launches on February 27 on Steam, PlayStation 5, and Xbox Series consoles.

British fintech Wise said this week it would shift its primary listing from London to New York, joining a growing list of firms snubbing the London Stock Exchange. UK chip designer Arm opted for a New York IPO in 2023, while food delivery giant Just Eat Takeaway quit the LSE for Amsterdam in November.  Sweden’s Klarna has confirmed plans to go public in New York, following in the footsteps of fellow Stockholm-based tech darling Spotify, which listed on the NYSE in 2018.  The draw? Bigger valuations, deeper capital, and more appetite for risk. Register Now “The US economy continues to perform far better than the EU, and valuations are simply higher for companies that can list there,” Victor Basta, managing partner at Artis Partners, told TNW.    The numbers back him up. The NYSE boasts a market cap of around $27 trillion — compared to just $3.5 trillion for the LSE.  That scale — and the deep-pocketed investors it attracts — pushed Arm to list across the pond. Wise followed for the same reason, according to CEO Kristo Käärmann.  Käärmann said the move would tap “the biggest market opportunity in the world for our products today, and enable better access to the world’s deepest and most liquid capital market.”  Beyond sheer growth potential, US investors are also known for taking bigger bets on growth-stage tech companies.   “US investors understand the whole ‘revenue-before-profit’ strategy,”  Andrey Korchak, a British serial entrepreneur, told TNW. “Meanwhile, in Europe, they often want to see revenue from day one.”  That risk aversion, Korchak believes, restricts the growth of startups. “Europe just doesn’t have the same density of tech unicorns,” he said. “And when startups here do hit that billion-dollar mark, most still prefer to list in the US.” Sean Reddington, co-founder of UK tech firm Thrive, fears that Wise’s New York listing will deepen the problems.  “Wise’s move to the US signals a worrying trend,” he said. “It threatens a ‘brain drain’ of capital and talent, making it harder for growth-stage VCs to invest in UK scaleups without a clear US exit plan.” He called for urgent government action, including providing “meaningful incentives” for tech firms to list in the UK.  “If the ultimate reward of a domestic IPO is diminished, it pushes more companies to consider relocating or listing overseas,” he said. Europe’s startup struggles will be a hot topic at TNW Conference, which takes place on June 19-20 in Amsterdam. Tickets for the event are now on sale — use the code TNWXMEDIA2025 at checkout to get 30%. Story by Siôn Geschwindt Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehic (show all) Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehicles, he's happiest sourcing a scoop, investigating the impact of emerging technologies, and even putting them to the test. He has five years of journalism experience and holds a dual degree in media and environmental science from the University of Cape Town, South Africa. When he's not writing, you can probably find Siôn out hiking, surfing, playing the drums or catering to his moderate caffeine addiction. You can contact him at: sion.geschwindt [at] protonmail [dot] com Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

Every item on this page was chosen by an ELLE Decor editor. We may earn commission on some of the items you choose to buy.When Corey Moriarty moved into a new home in Palm Beach, Florida with his four dogs—Maverick and Bauer (Golden Retrievers) and Blue and Titan (Siberian Huskies)—he found himself wondering what to do with his spare bedroom: “We had an extra room just sitting there, and instead of turning it into an office or a guest room no one ever uses, we thought, ‘Why not make it a space entirely for them?’”What started as a lark quickly turned delightfully over-the-top. Moriarty outfitted the room with custom bunk beds, a Murphy bed, and a wall lined with glass jars filled with the dogs' favorite snacks. There’s a ball pit, a full TV setup for nightly Bluey viewings, and a closet containing all of their outfits. Moriarty has been documenting the room’s evolution on TikTok, where his latest post racked up more than 24 million views.Corey MoriartyCorey Moriarty’s dogs have their own bonafide bedroom, complete with bunk beds, a TV area, and a treat wall. Pet ownership is booming in the U.S. In 2024, 59.8 million households had dogs, and 42.2 million had cats, according to the American Veterinary Medical Association. And people aren’t just adding pets to their families—they’re investing in them. In 2023, Americans spent more than $147 billion on their pets, per the American Pet Products Association, with an increasing chunk of that going toward pet-focused home upgrades. These aren’t mere afterthoughts—they’re carefully crafted extensions of the home that call for thoughtful planning and, often, the expertise of an interior designer. In fact, the dog room has truly become the newest status symbol.View full post on TiktokA dog room's scale can range from a small nook under the stairs to a full-on suite complete with built-in feeding stations, toy storage, grooming areas, and plush four-poster beds. Some include tiled dog showers, temperature-controlled flooring, and built-in cabinetry. Others have more indulgent luxuries—like a TV with DOGTV, a streaming channel with programming designed specifically for canine attention spans. Think: dogs playing in fields, soothing nature sounds, and friendly humans doing relaxing things with pets. It’s ambient TV, but for your hyper-active schnauzer.For Moriarty, the trend taps into a bigger cultural shift. “There’s a continuing movement toward including pets more fully in people’s lives—as real family members,” he says. “Social media has poured gas on the fire. Everyone’s showing off these amazing pet spaces, and it’s inspiring others to level up.” The result is a growing “barkitecture” trend, where design for pets isn’t an afterthought—it’s part of the floor plan from day one. “We’re in the process of finding or building a more permanent home,” he adds, “and a huge part of that decision is based on what the dogs need—a pool, a yard, a room of their own, space to add a dog wash station.”Ken FulkKen Fulk’s three cream golden retrievers found a home in the curry colored library of his Provincetown home, overlooking the harbor in an antique captain’s daybed. Interior designers are seeing a rise in the trend, too. And some are even participating themselves. Ken Fulk, who shares his Provincetown home with four dogs—three English cream golden retrievers (above) and a wirehaired Dachshund named Wiggy—says one room evolved into their dedicated canine space, though it wasn’t premeditated. “Our often-photographed curry colored library became a de facto nursery,” he says. “Soon, no one would come upstairs with us to bed. They preferred their perch overlooking the harbor in an antique captain’s daybed.”Matt McWaltersKen Fulk’s L.A. shop sells wicker dog beds. And for those not ready to sacrifice a spare room? You don’t have to ditch your home office to make your pets feel like part of the design. Fulk says more clients are requesting pet-focused features, like custom dog beds, built-in food stations, and dog-wash areas in stylish mudrooms. At his new shop in Los Angeles, Fulk even offers wicker dog beds upholstered in outdoor fabric, including his own Designer Dogs print for Pierre Frey, as well as an Air Blue and Indigo Stripe. In a world where dogs are living better than their owners, what's next? "I got some very positive feedback on my idea of our doggy hotel called DEN," Fulk laughs. "It was dreamed up as an April Fool’s joke, but there just might be something there."Rachel SilvaAssociate Digital EditorRachel Silva is the associate digital editor at ELLE DECOR, where she covers all things design, architecture, and lifestyle. She also oversees the publication’s feature article coverage, and is, at any moment, knee-deep in an investigation on everything from the best spa gifts to the best faux florals on the internet right now. She has more than 16 years of experience in editorial, working as a photo assignment editor at Time and acting as the president of Women in Media in NYC. She went to Columbia Journalism School, and her work has been nominated for awards from ASME, the Society of Publication Designers, and World Press Photo. 

Like a good pair of Basquiat Crocs, there are innumerable bad ways to license an artist’s work. So when Airstream looked to partner up on a project with the Frank Lloyd Wright Foundation, the aluminum-clad trailer brand could have just printed one of the architect’s famous patterns on a limited run of its vehicles and called it a day. It probably would have even sold well. But that is decidedly what Bob Wheeler, Airstream’s president and CEO, did not want to do.  “We said, ‘All right, let’s make sure that everything has a purpose and a function—that way it’s not just a pastiche, or some kind of lame attempt to mimic something,’” Wheeler recalls. “We didn’t want it to seem overdone or kitschy.” Instead, the brand embarked on a multiyear collaboration with the experts at Wright’s Taliesin West home and studio in Scottsdale, Arizona, and today the two are rolling out the 28-foot Airstream Frank Lloyd Wright Usonian Limited Edition Travel Trailer. With just 200 numbered vehicles that retail for $184,900 on offer, you—like me—might not be able to afford one at the moment, but they just might also restore your faith in the art of the artist collab at large.  [Photo: Airstream] BETTER LATE THAN NEVER Wheeler has a passion for midcentury design (as you might expect of Airstream’s CEO), so it tracks that he’d be a natural fan of Wright’s organic architecture. “Honestly, this has been a dream of mine for the last 20 years, which is about as long as I’ve been president of Airstream,” he says. “Why are Wright’s designs so celebrated today? It’s because they’re timeless. I think there are values there that incentivize someone to buy an Airstream that overlap in some meaningful ways.” Though Wright and Airstream founder Wally Byam were active at the same time and likely shared some of the same design fan base, there’s no record of them ever meeting. But a collaboration between the two ultimately proved inevitable when Wheeler reached out to Wright’s foundation in 2022. Foundation historian Sally Russell says her team wasn’t initially sure how robust a joint project could be. They eventually toured the Airstream factory in Ohio where the trailers are handmade using 3,000 rivets over the course of 350 hours, and saw how much customization was truly possible. Then she realized that it could be a great showcase of Wright’s work.  Beyond an Airstream’s signature aluminum exterior, Wheeler says the trailer is essentially a blank canvas. “And that’s where we can really flex some design muscle and allow others to do so.”  Russell says the foundation first explored whether to make the trailer feel like an adaptation of a specific Frank Lloyd Wright home. “The answer to that was no,” she says. “We didn’t want to try to re-create the Rosenbaum House and shove it into the size of a trailer. It didn’t make sense, because Frank Lloyd Wright certainly designed for each of his individual projects—he created something new, something that expressed the individual forms of the project, the needs of the client. So there was a great awareness of wanting to continue that legacy through the work that we did on the trailer.” The two teams ultimately homed in on the concept of Usonian design, a style that aimed to democratize design via small, affordable homes with a focus on efficient floor plans, functionality, and modularity.  In other words: an ideal fit for an Airstream. [Photo: Airstream] COLLAPSIBLE CHAIRS AND CLERESTORY WINDOWS When you approach the trailer, the connection to Wright is immediate on the custom front door featuring the Gordon leaf pattern, which the architect commissioned his apprentice Eugene Masselink to design in 1956. It’s a tip of the hat to nature, presumably an Airstreamer’s destination, and can be found subtly throughout the trailer in elements like sconces and cabinet pulls—but not too much, per the design mission at the outset. (“At one point we had a lot more of that Gordon leaf in there,” Wheeler notes. “We dialed that way back.”) With the push of a button, the bench seating converts into a king-size bed—one of Wheeler’s favorite elements. It is the largest bed in any Airstream, and is a first for the company, he says.  [Photo: Airstream] Another convertible element, in line with that focus on modularity, is the living space at the front of the trailer. Here, a dining table, desk, and seating inspired by the slant-back chairs that Wright used throughout his career collapse into a wall cabinet. Wheeler says Airstream used to deploy clever features like this in the midcentury era, before modern preferences trended toward built-in furniture. “So in some ways, this is a bit of a flashback to an earlier design in the ’50s, which is appropriate.” The teams also honored Wright’s focus on natural light, relocating Airstream’s usual overhead storage in favor of clerestory windows, which are prominent in Usonian homes. Meanwhile, the overall color palette comes from a 1955 Wright-curated Martin-Senour paint line. Russell says the team selected it for its harmonious blend with the natural settings where the trailer is likely headed, featuring ocher, red, and turquoise.  Ultimately, “It’s like a Frank Lloyd Wright home, where you walk into it, and it’s a completely different experience from any other building,” Russell says. “I hope that he would be very happy to see that design legacy continue, because he certainly did that with his own fellowship and the apprentices that he worked with.” [Photo: Airstream] USONIAN LIFE Starting today, the limited-edition, numbered trailers will be available for order at Airstream dealerships. Wheeler says the company was originally going to release just 100 of them, but got so much positive feedback from dealers and others that they doubled the run.  On the whole, the collaboration comes in the wake of a boom time for Airstream, which is owned by Thor Industries. Airstream experienced a surge during the pandemic, resulting in a 22% jump in sales in 2021 as people embraced remote work or realigned their relationship to the world.  “We’ve come back to earth now, and now we’re much more tied to actual market retail rates, which is what we know,” Wheeler says. In its third-quarter financials, Thor reported $2.89 billion in revenue (up 3.3% from previous year). While the company declined to provide Airstream-specific numbers, its overall North American towable RV division is up 9.1% from the same period in 2024. But there’s a problem afoot: The current administration’s tariffs, which Wheeler says made settling on the price for the Frank Lloyd Wright collaboration tricky. He adds that the company is struggling with shortages caused by the disruption in the supply chain, and high interest rates are also a problem.  [Photo: Airstream] “Look, we’re 94 years old,” he says. “We’ve been through more of these cycles than we can count, so we’re fine, and we’ll continue to trade on authenticity, quality, great service and support, a great dealer network, and a brand that really has become part of the fabric of the U.S. traveling adventure.”

By TREVOR HOGG Denis Villeneuve (Dune: Part Two) finds the difficulty of working with visual effects are sometimes the intermediaries between him and the artists and therefore the need to be precise with directions to keep things on track. (Image courtesy of Warner Bros. Pictures) If post-production has any chance of going smoothly, there must be a solid on-set relationship between the director, cinematographer and visual effects supervisor. “It’s my job to have a vision and to bring it to the screen,” notes Denis Villeneuve, director of Dune: Part Two. “That’s why working with visual effects requires a lot of discipline. It’s not like you work with a keyboard and can change your mind all the time. When I work with a camera, I commit to a mise-en-scène. I’m trying to take the risk, move forward in one direction and enhance it with visual effects. I push it until it looks perfect. It takes a tremendous amount of time and preparation. [VFX Supervisor] Paul Lambert is a perfectionist, and I love that about him. We will never put a shot on the screen that we don’t feel has a certain level of quality. It needs to look as real as the face of my actor.” A legendary cinematographer had a significant influence on how Villeneuve approaches digital augmentation. “Someone I have learned a lot from about visual effects is [Cinematographer] Roger Deakins. I remember that at the beginning, when I was doing Blade Runner 2049, some artwork was not defined enough, and I was like, ‘I will correct that later.’ Roger said, ‘No. Don’t do that. You have to make sure right at the start.’ I’ve learned the hard way that you need to be as precise as you can, otherwise it goes in a lot of directions.” Motion capture is visually jarring because your eye is always drawn to the performer in the mocap suit, but it worked out well on Better Man because the same thing happens when he gets replaced by a CG monkey. (Image courtesy of Paramount Pictures) Visual effects enabled the atmospherics on Wolfs to be art directed, which is not always possible with practical snow. (Image courtesy of Apple Studios) One of the most complex musical numbers in Better Man is “Rock DJ,” which required LiDAR scans of Regent Street and doing full 3D motion capture with the dancers dancing down the whole length of the street to work out how best to shoot it. (Image courtesy of Paramount Pictures) Cinematographer Dan Mindel favors on-set practical effects because the reactions from the cast come across as being more genuine, which was the case for Twisters. (Image courtesy of Universal Pictures) Storyboards are an essential part of the planning process. “When I finish a screenplay, the first thing I do is to storyboard, not just to define the visual element of the movie, but also to rewrite the movie through images,” Villeneuve explains. “Those storyboards inform my crew about the design, costumes, accessories and vehicles, and [they] create a visual inner rhythm of the film. This is the first step towards visual effects where there will be a conversation that will start from the boards. That will be translated into previs to help the animators know where we are going because the movie has to be made in a certain timeframe and needs choreography to make sure everybody is moving in the same direction.” The approach towards filmmaking has not changed over the years. “You have a camera and a couple of actors in front of you, and it’s about finding the right angle; the rest is noise. I try to protect the intimacy around the camera as much as possible and focus on that because if you don’t believe the actor, then you won’t believe anything.” Before transforming singer Robbie Williams into a CG primate, Michael Gracey started as a visual effects artist. “I feel so fortu- nate to have come from a visual effects background early on in my career,” recalls Michael Gracey, director of Better Man. “I would sit down and do all the post myself because I didn’t trust anyone to care as much as I did. Fortunately, over the years I’ve met people who do. It’s a huge part of how I even scrapbook ideas together. Early on, I was constantly throwing stuff up in Flame, doing a video test and asking, ‘Is this going to work?’ Jumping into 3D was something I felt comfortable doing. I’ve been able to plan out or previs ideas. It’s an amazing tool to be armed with if you are a director and have big ideas and you’re trying to convey them to a lot of people.” Previs was pivotal in getting Better Man financed. “Off the page, people were like, ‘Is this monkey even going to work?’ Then they were worried that it wouldn’t work in a musical number. We showed them the previs for Feel, the first musical number, and My Way at the end of the film. I would say, ‘If you get any kind of emotion watching these musical numbers, just imagine what it’s going to be like when it’s filmed and is photoreal.” Several shots had to be stitched together to create a ‘oner’ that features numerous costume changes and 500 dancers. “For Rock DJ, we were doing LiDAR scans of Regent Street and full 3D motion capture with the dancers dancing down the whole length of the street to work out all of the transition points and how best to shoot it,” Gracey states. “That process involved Erik Wilson, the Cinematographer; Luke Millar, the Visual Effects Supervisor; Ashley Wallen, the Choreographer; and Patrick Correll, Co-Producer. Patrick would sit on set and, in DaVinci Resolve, take the feed from the camera and check every take against the blueprint that we had already previs.” Motion capture is visually jarring to shoot. “Everything that is in-camera looks perfect, then a guy walks in wearing a mocap suit and your eye zooms onto him. But the truth is, your eye does that the moment you replace him with a monkey as well. It worked out quite well because that idea is true to what it is to be famous. A famous person walks into the room and your eye immediately goes to them.” Digital effects have had a significant impact on a particular area of filmmaking. “Physical effects were a much higher art form than it is now, or it was allowed to be then than it is now,” notes Dan Mindel, Cinematographer on Twisters. “People will decline a real pyrotechnic explosion and do a digital one. But you get a much bigger reaction when there’s actual noise and flash.” It is all about collaboration. Mindel explains, “The principle that I work with is that the visual effects department will make us look great, and we have to give them the raw materials in the best possible form so they can work with it instinctually. Sometimes, as a DP, you might want to do something different, but the bottom line is, you’ve got to listen to these guys, because they know what they want. It gets a bit dogmatic, but most of the time, my relationship with visual effects is good, and especially the guys who have had a foot in the analog world at one point or another and have transitioned into the digital world. When we made Twister, it was an analog movie with digital effects, and it worked great. That’s because everyone on set doing the technical work understood both formats, and we were able to use them well.” Digital filmmaking has caused a generational gap. “The younger directors don’t think holistically,” Mindel notes. “It’s much more post-driven because they want to manipulate on the Avid or whatever platform it is going to be. What has happened is that the overreaching nature of these tools has left very little to the imagination. A movie that is heavy visual effects is mostly conceptualized on paper using computer-generated graphics and color; that insidiously sneaks into the look and feel of the movie before you know it. You see concept art blasted all over production offices. People could get used to looking at those images, and before you know it, that’s how the movie looks. That’s a very dangerous place to be, not to have the imagination to work around an issue that perhaps doesn’t manifest itself until you’re shooting.” There has to be a sense of purpose. Mindel remarks, “The ability to shoot in a way that doesn’t allow any manipulation in post is the only way to guarantee that there’s just one direction the look can go in. But that could be a little dangerous for some people. Generally, the crowd I’m working with is part of a team, and there’s little thought of taking the movie to a different place than what was shot. I work in the DI with the visual effects supervisor, and we look at our work together so we’re all in agreement that it fits into the movie.” “All of the advances in technology are a push for greater control,” notes Larkin Seiple, Cinematographer on Everything Everywhere All at Once. “There are still a lot of things that we do with visual effects that we could do practically, but a lot of times it’s more efficient, or we have more attempts at it later in post, than if we had tried to do it practically. I find today, there’s still a debate about what we do on set and what we do later digitally. Many directors have been trying to do more on set, and the best visual effects supervisors I work with push to do everything in-camera as much as possible to make it as realistic as possible.” Storytelling is about figuring out where to invest your time and effort. Seiple states, “I like the adventure of filmmaking. I prefer to go to a mountain top and shoot some of the scenes, get there and be inspired, as opposed to recreate it. Now, if it’s a five-second cutaway, I don’t want production to go to a mountain top and do that. For car work, we’ll shoot the real streets, figure out the time of day and even light the plates for it. Then, I’ll project those on LED walls with actors in a car on a stage. I love doing that because then I get to control how that looks.” Visual effects have freed Fallout Cinematographer Stuart Dryburgh to shoot quicker and in places that in the past would have been deemed imperfect because of power lines, out-of-period buildings or the sky. (Image courtesy of Prime Video) Visual effects assist in achieving the desired atmospherics. Seiple says, “On Wolfs, we tried to bring in our own snow for every scene. We would shoot one take, the snow would blow left, and the next take would blow right. Janek Sirrs is probably the best visual effects supervisor I’ve worked with, and he was like, ‘Please turn off the snow. It’ll be a nightmare trying to remove the snow from all these shots then add our own snow back for continuity because you can’t have the snow changing direction every other cut.’ Or we’d have to ‘snow’ a street, which would take ages. Janek would say, ‘Let’s put enough snow on the ground to see the lighting on it and where the actors walk. We’ll do the rest of the street later because we have a perfect reference of what it should look like.” Certain photographic principles have to be carried over into post-production to make shots believable to the eye. Seiple explains, “When you make all these amazing details that should be out of focus sharper, then the image feels like a visual effect because it doesn’t work the way a lens would work.” Familiarity with the visual effects process is an asset in being able to achieve the best result. “I inadvertently come from a lot of visual effect-heavy shoots and shows, so I’m quick to have an opinion about it. Many directors love to reference the way David Fincher uses visual effects because there is such great behind-the-scenes imagery that showcases how they were able to do simple things. Also, I like to shoot tests even on an iPhone to see if this comp will work or if this idea is a good one.” Cinematographer Fabian Wagner and VFX Supervisor John Moffatt spent a lot of time in pre-production for Venom: The Last Dance discussing how to bring out the texture of the symbiote through lighting and camera angles. (Image courtesy of Columbia Pictures) Game of Thrones Director of Photography Fabian Wagner had to make key decisions while prepping and breaking down the script so visual effects had enough time to meet deadline. (Image courtesy of HBO) Twisters was an analog movie with digital effects that worked well because everyone on set doing the technical work understood both formats. (Image courtesy of Universal Pictures) For Cinematographer Larkin Seiple, storytelling is about figuring out where to invest your time and effort. Scene from the Netflix series Beef. (Image courtesy of Netflix) Cinematographer Larkin Seiple believes that all of the advances in technology are a push for greater control, which occurred on Everything Everywhere All at Once. (Image courtesy of A24) Nothing beats reality when it comes to realism. “Every project I do I talk more about the real elements to bring into the shoot than the visual effect element because the more practical stuff that you can do on set, the more it will embed the visual effects into the image, and, therefore, they’re more real,” observes Fabian Wagner, Cinematographer on Venom: The Last Dance. “It also depends on the job you’re doing in terms of how real or unreal you want it to be. Game of Thrones was a good example because it was a visual effects-heavy show, but they were keen on pushing the reality of things as much as possible. We were doing interactive lighting and practical on-set things to embed the visual effects. It was successful.” Television has a significantly compressed schedule compared to feature films. “There are fewer times to iterate. You have to be much more precise. On Game of Thrones, we knew that certain decisions had to be made early on while we were still prepping and breaking down the script. Because of their due dates, to be ready in time, they had to start the visual effects process for certain dragon scenes months before we even started shooting.” “Like everything else, it’s always about communication,” Wagner notes. “I’ve been fortunate to work with extremely talented and collaborative visual effects supervisors, visual effects producers and directors. I have become friends with most of those visual effects departments throughout the shoot, so it’s easy to stay in touch. Even when Venom: The Last Dance was posting, I would be talking to John Moffatt, who was our talented visual effects supervisor. We would exchange emails, text messages or phone calls once a week, and he would send me updates, which we would talk about it. If I gave any notes or thoughts, John would listen, and if it were possible to do anything about, he would. In the end, it’s about those personal relationships, and if you have those, that can go a long way.” Wagner has had to deal with dragons, superheroes and symbiotes. “They’re all the same to me! For the symbiote, we had two previous films to see what they had done, where they had succeeded and where we could improve it slightly. While prepping, John and I spent a lot of time talking about how to bring out the texture of the symbiote and help it with the lighting and camera angles. One of the earliest tests was to see what would happen if we backlit or side lit it as well as trying different textures for reflections. We came up with something we all were happy with, and that’s what we did on set. It was down to trying to speak the same language and aiming for the same thing, which in this case was, ‘How could we make the symbiote look the coolest?’” Visual effects has become a crucial department throughout the filmmaking process. “The relationship with the visual effects supervisor is new,” states Stuart Dryburgh, Cinematographer on Fallout. “We didn’t really have that. On The Piano, the extent of the visual effects was having somebody scribbling in a lightning strike over a stormy sky and a little flash of an animated puppet. Runaway Bride had a two-camera setup where one of the cameras pushed into the frame, and that was digitally removed, but we weren’t using it the way we’re using it now. For [the 2026 Netflix limited series] East of Eden, we’re recreating 19th and early 20th century Connecticut, Boston and Salinas, California in New Zealand. While we have some great sets built and historical buildings that we can use, there is a lot of set extension and modification, and some complete bluescreen scenes, which allow us to more realistically portray a historical environment than we could have done back in the day.” The presence of a visual effects supervisor simplified principal photography. Dryburgh adds, “In many ways, using visual effects frees you to shoot quicker and in places that might otherwise be deemed imperfect because of one little thing, whether it’s power lines or out-of-period buildings or sky. All of those can be easily fixed. Most of us have been doing it for long enough that we have a good idea of what can and can’t be done and how it’s done so that the visual effects supervisor isn’t the arbiter.” Lighting cannot be arbitrarily altered in post as it never looks right. “Whether you set the lighting on the set and the background artist has to match that, or you have an existing background and you, as a DP, have to match that – that is the lighting trick to the whole thing,” Dryburgh observes. “Everything has to be the same, a soft or hard light, the direction and color. Those things all need to line up in a composited shot; that is crucial.” Every director has his or her own approach to filmmaking. “Harold Ramis told me, ‘I’ll deal with the acting and the words. You just make it look nice, alright?’ That’s the conversation we had about shots, and it worked out well. [Director] Garth Davis, who I’m working with now, is a terrific photographer in his own right and has a great visual sense, so he’s much more involved in anything visual, whether it be the designs of the sets, creation of the visual effects, my lighting or choice of lenses. It becomes much more collaborative. And that applies to the visual effects department as well.” Recreating vintage lenses digitally is an important part of the visual aesthetic. “As digital photography has become crisper, better and sharper, people have chosen to use fewer perfect optics, such as lenses that are softer on the edges or give a flare characteristic. Before production, we have the camera department shoot all of these lens grids of different packages and ranges, and visual effects takes that information so they can model every lens. If they’re doing a fully CG background, they can apply that lens characteristic,” remarks Dryburgh. Television schedules for productions like House of the Dragon do not allow a lot of time to iterate, so decisions have to be precise. (Image courtesy of HBO) Bluescreen and stunt doubles on Twisters. (Image courtesy of Universal Pictures) “The principle that I work with is that the visual effects department will make us look great, and we have to give them the raw materials in the best possible form so they can work with it instinctually. Sometimes, as a DP, you might want to do something different, but the bottom line is, you’ve got to listen to these guys because they know what they want. It gets a bit dogmatic, but most of the time, my relationship with visual effects is good, and especially the guys who have had a foot in the analog world at one point or another and have transitioned into the digital world.” —Dan Mindel, Cinematographer, Twisters Cinematographers like Greig Fraser have adopted Unreal Engine. “Greig has an incredible curiosity about new technology, and that helped us specifically with Dune: Part Two,” Villeneuve explains. “Greig was using Unreal Engine to capture natural environments. For example, if we decide to shoot in that specific rocky area, we’ll capture the whole area with drones to recreate the terrain in the computer. If I said, ‘I want to shoot in that valley on November 3rd and have the sun behind the actors. At what time is it? You have to be there at 9:45 am.’ We built the whole schedule like a puzzle to maximize the power of natural light, but that came through those studies, which were made with the software usually used for video games.” Technology is essentially a tool that keeps evolving. Villeneuve adds, “Sometimes, I don’t know if I feel like a dinosaur or if my last movie will be done in this house behind the computer alone. It would be much less tiring to do that, but seriously, the beauty of cinema is the idea of bringing many artists together to create poetry.”

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