• WWW.YOUTUBE.COM
    صناعة المحتوى والذكاء الاصطناعي مع بهاء حنيش 🎥🤖 | هل يمكن للذكاء الاصطناعي استبدالنا؟
    صناعة المحتوى والذكاء الاصطناعي مع بهاء حنيش 🎥🤖 | هل يمكن للذكاء الاصطناعي استبدالنا؟
    0 التعليقات 0 المشاركات 114 مشاهدة
  • WWW.GAMESPOT.COM
    Popeyes Wants To Give You Free Stuff For Playing A Fortnite Map
    Fast food joint Popeye's Chicken is joining the Fortnite metaverse this weekend--From April 11-13, the well-liked Murder Mystery Creative island will be home to a new Popeye's restaurant in which players must survive against one of their own who's secretly a murderer. Those who play Murder Mystery in the Popeye's restaurant can earn free Popeye's loot by taking a screenshot of themselves in the digital restaurant and tweeting the pic at the official Popeye's account.The digital Popeye's restaurant you can solve a murder in starting April 11.Officially, the contest is to take a screenshot of yourself wearing the Big Dill skin from the current season's battle pass--but it's not actually required, since you have to buy the battle pass to get that skin. After tweeting the pic at the Popeye's account using the hashtag #PopeyesPickleQuestCoupon, you'll receive a code for some unspecified real-world reward.The whole effort is to promote Popeye's new Pickle Menu--and with a pickle skin on the current Fortnite battle pass, apparently the powers-that-be at the restaurant decided a little cross-promotion was in order. This is not, however, a true collaboration between Fortnite and Popeye's--Epic has avoided collaborating with any real food brands, since Fortnite has a large audience of children. But Fortnite Creative, which is a bit of a Wild West situation that allows any Fortnite user to make just about any kind of game experience, gives brands like Popeye's the chance to advertise in Epic's metaverse without dealing directly with Epic.Continue Reading at GameSpot
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  • GAMERANT.COM
    South of Midnight's Exploration is Simple But Effective
    As its name suggests, combat is only one half of the action-adventure genre's identity. It's not enough to have punchy melee mechanics or responsive shooting controls, an action-adventure game needs to feature an engaging world to explore, and it needs to make sure that players are given plenty of fun tools to traverse that world. Thankfully, South of Midnight knows this well.
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  • BLOGS.NVIDIA.COM
    (AI)ways a Cut Above: GeForce RTX 50 Series Accelerates New DaVinci Resolve 20 Studio Video Editing Software
    As AI-powered tools continue to evolve, NVIDIA GeForce RTX 50 Series and NVIDIA RTX PRO GPUs, based on the NVIDIA Blackwell architecture, are driving faster, smarter creative workflows. Blackmagic Design’s public beta release of DaVinci Resolve Studio 20 software puts new capabilities and a suite of RTX-accelerated AI-powered features into the hands of video editors, helping automate tedious tasks and accelerate creative workflows. Backed by the latest version of the NVIDIA TensorRT software development kit, these features run faster and more efficiently on RTX GPUs. Additional updates include support for 4:2:2 color formats and AV1 ultra-high-quality encoding. In addition, the April NVIDIA Studio Driver, designed to optimize creative apps, will be available for download next week. For automatic Studio Driver notifications, as well as easy access to applications like NVIDIA Broadcast, download the NVIDIA App. For artists and creators looking to experiment with generative AI workflows, Black Forest Labs’ FLUX.1-dev is now available as an NVIDIA NIM microservice — making it easy to deploy and scale across RTX-powered systems. FLUX.1-dev is a text-to-image generation model suite that enables users to generate high-quality, photorealistic visuals using text prompts and image inputs — optimized for peak performance on NVIDIA RTX and RTX PRO GPUs. With support for FP4 compute, the FLUX.1-dev NIM microservice delivers up to 2x performance, over 4x faster generation on high-end GPUs and a 60% reduction in memory requirements compared with FP16 models. This means faster outputs, more creative iterations and broader accessibility across a wider range of RTX AI PCs and RTX PRO AI workstations. AI-Assisted Video Editing DaVinci Resolve Studio 20 beta delivers over 100 new professional-grade video features, including an array of AI tools and effects to speed up productivity. It also now integrates the latest version of NVIDIA TensorRT, optimizing AI performance for creative workloads. GeForce RTX 50 Series and RTX PRO GPUs — powered by the NVIDIA Blackwell architecture and fifth-generation Tensor Cores — accelerate AI features that enhance creative workflows in video editing and post-production. Take UltraNR Noise Reduction, an AI-driven noise reduction mode that intelligently targets and reduces digital noise in video footage to maintain image clarity while minimizing softening, especially in images with motion. UltraNR Noise Reduction runs up to 75% faster on the GeForce RTX 5090 GPU than the previous generation. As part of the beta update, Magic Mask is an AI-powered feature that enables users to quickly and accurately select and track objects, people or features within a scene, simplifying the process of creating masks and effects. Magic Mask v2 adds a paint brush to further adjust masking selections for more accurate and faster workflows. Among the latest RTX-accelerated AI features are AI IntelliScript, which auto-generates timelines based on original project scripts; AI Animated Subtitles, which syncs animated text to spoken words; and AI Multicam Smartswitch, which intelligently selects camera angles by detecting speakers. Explore more AI effects in the beta update, which can be downloaded from Blackmagic Design support and is available at no charge for existing customers with DaVinci Resolve Studio 20. Prompt, Set, Render With the FLUX.1-dev NIM Microservice Image-generation models — a standout application of generative AI — can translate natural language into high-quality visuals across a wide range of styles. These models are transforming creative workflows, from storyboarding to concept art, by turning ideas into stunning imagery in just seconds. The challenge is that these models are large and can be slow to run. Users often have to use optimized models or plug-ins to achieve faster inferencing — but getting all the bits and pieces needed to run the models at the best speed possible can be hard. NVIDIA NIM microservices make it easier for creators and AI enthusiasts to get the full performance of their GPU in these models. NIM packages optimized generative AI models with everything needed to run them as fast as possible on RTX AI PCs and RTX PRO AI workstations. One of the latest NIM microservices, Black Forest Labs’ FLUX.1-dev, demonstrates what’s possible with RTX-accelerated image generation. FLUX.1-dev includes a collection of models: FLUX.1-dev, which generates images from text prompts FLUX.1-Depth-dev, which adds depth map guidance for more structure and spatial control FLUX.1-Canny-dev, which uses canny edge detection to define shapes and composition more precisely Prompt to FLUX.1-dev “Close-up of a siamese cat with delicate gold ink flowing over it, forming intricate patterns as it drips down, the gold glowing faintly in the soft light, style is minimalist and abstract, lighting is low-key with glowing highlights, gold ink textures, soft flow, intricate patterns, intimate composition.” Source NVIDIA Optimized for NVIDIA hardware, the FLUX.1-dev NIM microservice delivers up to 2x performance with TensorRT and support for Blackwell FP4 and NVIDIA Ada FP8 precision — making it ideal for everything from concept art to pre-visualization for post-production. Edit Like a Pro With 4:2:2 The 4:2:2 color format delivers huge quality benefits over creating in 4:2:0 and is highly sought after by professional video editors, presenting 2x the color information while only increasing raw file sizes by 30%. With the additional color information, video editors gain improved color grading accuracy, increased flexibility during color correction and enhanced chroma keying while letting creators work with smaller files, maximizing efficiency and quality. DaVinci Resolve Studio 20 beta has added support for hardware-accelerated 4:2:2 encoding and decoding on GeForce RTX 50 Series and RTX PRO Blackwell GPUs — and comes at a time where 4:2:2 is becoming more available in consumer cameras. Now, creators can shoot footage, import it quickly into their DaVinci Resolve projects and export their finished project in 4:2:2 color. 422 video cameras are on the rise—while prices take a dive. Creators have more camera options than ever at lower entry points. DaVinci Resolve 20 beta takes full advantage of the additional hardware decoders found in GeForce RTX 5080 and 5090 GPUs, as well as RTX PRO 6000, 5000, 4500 and 4000 Blackwell GPUs — now with support for 4:2:2. For example, with the RTX 5080 and 5090, creators can import 5x 8K30 or 20x 4K30 streams at once, or 9x 4K60 to do multi-camera editing and preview every angle without stutters. And with the RTX PRO 6000, this is boosted up to 10x 8K30 or 40x 4K30 streams. When it’s time to export, video editors that use the GeForce RTX 50 Series ninth-generation NVIDIA video encoder can get a 5% improvement in video quality on HEVC and AV1 encoding (BD-BR), resulting in higher-quality exports at the same bitrates. Plus, a new Ultra High Quality (UHQ) mode available in the latest Blackwell encoder boosts quality by an additional 5%. Finally, DaVinci Resolve Studio 20 beta adds support for three-way split-frame encoding — a technique where an input frame is divided into three parts, each processed by a different NVENC encoder. GeForce RTX 5090 Desktop and Laptop GPUs include three NVENC modules each, leading to significantly faster encoding speeds — more than 37% faster than the last generation. Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X. See notice regarding software product information.
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  • BLOG.PLAYSTATION.COM
    The Last of Us Complete hits PS5 today, physical Collector’s Edition coming July
    Here at Naughty Dog, we have some exciting news to share with The Last of Us fans, whether you’ve been with us since its debut in 2013 or are just wanting to jump into the games now. We wanted to celebrate our studio, the series, and you, the fans, by making it easier than ever to experience this story. We’re proud to introduce The Last of Us Complete. Check out our announce trailer below: Play Video Available today on the PlayStation 5 console, The Last of Us Complete allows players to experience both The Last of Us Part I and The Last of Us Part II Remastered in one package. The Last of Us Complete makes it easier than ever to experience the full story on PS5, whether you’ve played both entries, just one, or have yet to immerse yourself in the world of Joel, Ellie, Abby, and all of our characters. The Last of Us Complete digital download is available now, but we’ve also created a special physical version. The Last of Us Complete: Collector’s Edition is also now available for pre-order exclusively at direct.playstation.com and will be available on July 10.* The Last of Us Complete’s physical release is housed in a beautiful collector’s box featuring new artwork capturing the humanity at the heart of our story through a beautiful, intricate design. Included is a Steelbook Case with this artwork, which stores physical discs with new, minimal designs for both The Last of Us Part I and Part II Remastered.   The complete experiences of Part I and Part II Remastered are the definitive ways to play each of these games. Our team rebuilt The Last of Us Part I from the ground up specifically with PlayStation 5 in mind, offering full DualSense support, 3D audio, and more. The Last of Us Part II Remastered allows you to not only experience an enhanced edition of the sequel, but also dive behind-the-scenes with hours of commentary, and additions like Lost Levels, the roguelike No Return mode, Guitar Free Play, and more.  Additionally, we’re proud to include a set of lithographs from a host of talented artists. Our team hand-picked artists who we felt could offer beautiful takes on these characters that mean so much to both our studio and to all of you. They make for wonderful pieces to display, representing the heart, humanity, and beauty at the core of our series.  From our entire studio, thank you so much for your incredible support for The Last of Us and Naughty Dog over the years. This is such an exciting moment for both the franchise and our teams. We are so humbled by your personal stories of what the series has meant to you, have marveled at your incredible Photo Mode shots, and inspired to keep pushing ourselves forward to create more stories and worlds you’ll love. *direct.playstation.com purchase information: Starting April 10, 2025 at 10am PT in the U.S., and 6pm local time in the U.K and Portugal., 7pm France, Germany, Austria, Spain, Italy, Netherlands, Belgium, and Luxembourg, players will be able to pre-order The Last of Us Complete: Collector’s Edition exclusively through direct.playstation.com in limited quantities. When ordering directly from PlayStation, enjoy free launch day delivery for eligible pre-orders – visit direct.playstation.com for more details. **3D Audio via built-in TV speakers or analogue/USB headphones.
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  • WWW.POLYGON.COM
    Our 8 favorite board games from Amazon’s ‘buy 2, get 1 half-off’ sale
    Amazon is currently offering a great opportunity to stock up on some of our favorite board games for less. Right now, if you add two games participating in the sale to your cart, Amazon will knock 50% off one that’s of equal or lesser value. And that’s after the sales price — many of our favorites are already a few bucks off at the moment. The list of eligible titles isn’t massive but features many games that we consider to be an essential part of any collection, including Ticket to Ride, Catan, Azul, and Pandemic, but if you’re looking for more suggestions, we’ve assembled a short list of our recommendations below.
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  • SMASHINGMAGAZINE.COM
    Gild Just One Lily
    The phrase “gild the lily” implies unnecessary ornamentation, the idea being that adorning a lily with superficial decoration only serves to obscure its natural beauty. Well, I’m here to tell you that a little touch of what might seem like unnecessary ornamentation in design is exactly what you need. When your design is solid, and you’ve nailed the fundamentals, adding one layer of decoration can help communicate a level of care and attention. First, You Need A Lily Let’s break down the “gild the lily” metaphor. First, you need a lily. Lilies are naturally beautiful, and each is unique. They don’t need further decoration. To play in this metaphor, let’s assume your design is already great. If not, you don’t have a lily. Get back to work on the fundamentals and check back in later (or keep reading anyhow). Now that you’ve got a lily, let’s talk gilding. To “gild” is to cover it with a thin layer of gold. We’re not talking about the inner beauty baked into the very soul of your product (that’s the lily part of the metaphor). A touch of metaphorical gold foil on the surface can send a message of delight with a hint of decadence. This gilding might come in the form of a subtle, animated transition or through a hint of colour and added depth in a drop shadow. Before we get into specifics, let’s make sure our metaphor doesn’t carry us too far. Gild Sparingly If we go too far with our gilding, we can communicate indulgence and excess rather than a hint of decadence. An over-the-top design can be particularly irritating, depending on the state of mind of the person you’re designing for. For example, a flashy animation bragging about your new AI chat feature may not sit so well with a frustrated customer who can’t get their password reset to use it in the first place. Wink At The Audience (Once) Not every great product design can be so obviously beautiful as a lily. Even if you have a great design, it may not be noticeable to those enjoying the benefits of that design. Our designs shouldn’t always be noticeable, but sometimes it’s fun to notice and appreciate a great design. If you’re Apple, you don’t need to worry about your design going unnoticed. Nobody thinks the background color of the Apple website is white (#FFFFFF) because they forgot to specify one in their stylesheet (though I’m old enough to remember a time when the default background of the web was a battleship gray, #CCCCCC). It’s so clear from the general level of refinement and production quality on the Apple site that the white background is a deliberate choice. You and I are not Apple. Your client is (probably) not Apple. You don’t have an army of world-class product photographers and motion designers working in a glass spaceship in Cupertino. You’re on a small team pushing up against budget and schedule constraints. Even with these limitations, you’re managing to make great products. The great design behind your products might be so well done that it is invisible. The door handle is so well-shaped that you don’t notice how well-shaped it is. That button is so well-placed that no one thinks about where it is positioned. When you’re nailing the fundamentals, it’s ok to wink at the audience once in a while. Not only is it ok, but it can even augment your design. By calling just a touch of attention to the thoughtfulness of your design, you may make it even more delightful to experience. Take it one inch too far, though, and you’re distracting from the experience and begging for applause. Walk this line carefully. Digital Lilies A metaphor — even one with gold and lilies — only takes us so far. Let’s consider some concrete examples of gilding a digital product. When it comes to the web, a few touches of polish to reach for can include the following: Not-quite black and not-quite white: Instead of solid black (#000000) and solid white (#FFFFFF) colors on the web, find subtle variations. They may look black/white on a first glance, but there’s a subtle implication of care and customization. An off-white background also allows you to have pure white elements, like form inputs, that stand out nicely against the backdrop. Be careful to preserve enough contrast to ensure accessible text. Layered and color-hinted shadows: Josh Comeau writes about bringing color into shadows, including a tool to help generate shadows that just feel better. Comfortable lettering: Find a comfortable line height and letter spacing for the font family you’re using. A responsive type system like Utopia can help define spacing that looks and feels comfortable across a variety of device sizes. A touch of color: When you don’t want your brand colors to overwhelm your design or you would like a complementary color to accent an otherwise monotone site, consider adding a single, simple stripe of solid color along the top of the viewport. Even something a few pixels tall can add a nice splash of color without complicating the rest of the design. The site for the One React web framework does this nicely and goes further with a uniquely shaped yellow accent at the top of the site. It’s even more subtle if you’re seeing their dark-mode design, but it’s still there. Illustration and photography: It’s easier than ever to find whimsical and fun illustrations for your site, but no stock image can replace a relevant illustration or photo so apt that it must have been crafted just for this case. A List Apart has commissioned a unique illustration in a consistent style for each of their articles for decades. You don’t have to be a gifted illustrator. There may be charm in your amateur scribbles. If not, hire a great artist. Beware, Cheap Gilding Symbols of decadence are valued because they are precious in some way. This is why we talk about gilding with gold and not brass. This is also why a business card with rounded corners may feel more premium than a simple rectangle. It feels more expensive because it is. Printing has gotten pretty cheap, though, even with premium touches. Printing flourishes like rounded corners or a smooth finish don’t convey the same value and care as they did before they became quick up-sell options from your local (or budget online) print shop. A well-worded and thoughtful cover letter used to be a great way to stand out from a pile of similar resumes. Now, it takes a whole different approach to stand out from a wall of AI-LLM-generated cover letters that say everything an employer might want to hear. On the web, a landing page where new page sections slide and fade in with animation is used to imply that someone spent extra time on the implementation. Now, a page with too much motion feels more like a million other templates enabled by site-building tools like Wix, Squarespace, and Webflow. Custom fonts have also become so easy and ubiquitous on the web that sticking to system default fonts can be as strong a statement as a stylish typeface. Does Anyone Care? Is everyone going to notice that the drop shadows on your website have a hint of color? No. Is anyone going to notice? Maybe not. If you get the details right, though, people will feel it. These levels of polish are cumulative, contributing one percent here and there to the overall experience. They may not notice the hue of your drop shadow, but they may impart some trust from a sense of the care that went into the design. Most people aren’t web developers or designers. They don’t know the implementation details of CSS animations and box-shadows. Similarly, I’m not a car expert — far from it. I value reliability and affordability more than performance and luxury in a car. Even so, when I close the door on a high-quality vehicle, I can feel the difference. On that next project, allow yourself to gild just one lily.
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  • DESIGN-MILK.COM
    Take 5: Nick Cave, a Cute as a Button Stool, Fresh Mats + More
    1. Bjorn Button Stool by KAOI Cute as a button, and stackable as well, the KAOI Bjorn Button Stool uses clever details like lashing on the seat to mimic thread, and contrasting colored seats that can be switched out for a different look. Satin-finished components combine to create a sweet little seat, the bright shades sure to delight alone or in a spiraling stack. 2. Amalgams and Graphts by Nick Cave at Jack Shainman A titanic figure towers over the spacious gallery, bronze blooms bursting out of the space where a head should be. Intricate cross-stitch work delicately shows aspects of the artist’s face, a first in his iconic career. Cleverly contrasting with the fractured portrait, cutouts of serving trays recall histories of slavery and servitude forced onto black bodies, with the added element of “serving,” a reference to ballroom culture. Nick Cave presents Amalgams and Graphts at Jack Shainman Gallery, inviting the viewer on a distinctly humbling and spiritual experience while also remaining close and intimate, meaning twisting us together as roots. Photo: Tine Bek 3. The Bad Idea Dress by Lærke Bagger Lærke Bagger is a prolific Danish knitting designer, creating high fashion from material usually considered scraps. Her work is friendly and approachable, demystifying the somewhat intimidating process of garment design and offering a fun way to incorporate time-honored traditions in a modern way. A cheeky alien face or a boisterous heart splashed across a sweater is just the beginning for Bagger, her work transcending the yarn to a manifesto in making. 4. The Ring Bag by Hyer Goods The Ring Bag is a convertible bag handcrafted in Italy from deadstock leather – ready to take on any type of time, day or night. A removable strap and interlocking clips provide a sleek transition from handbag to shoulder bag, with the added benefit of elegantly reducing waste within a storied yet consumptive industry. Hyer Goods presents a fresh take on the luxury bag market, rescuing offcuts from luxury brands like Gucci, Hermes, and Valentino and crafting them into their own signature pieces. The Ring Bag also comes in a smaller size, The Piccola, perfect for formal wear or a quick trip with abridged essentials. 5. Garden Mats by Lorien Stern As false spring taunts us yet again, happier times are ahead with these placemats from illustrator and graphic designer Lorien Stern, working her bold designs into multiple mediums, including but not limited to phone cases and doors in her house. Garden Mats combine bright hues with bouncy, simplified signs of brighter times, featuring fresh citrus and blooming flowers. These happy mats are available individually and also as a pack of 6.
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  • LIFEHACKER.COM
    Instagram Might Finally Get an iPad App (and How to Use It in the Meantime)
    Hallelujah, the threat of the (once again delayed) TikTok ban might just get Instagram users the thing they've been waiting for since 2010—an iPad app. Over the past couple of years, Instagram repeatedly made it clear that the iPad is just not a priority for the company, but now it seems that might have changed.According to a new report from The Information, Instagram is planning to take full advantage of TikTok's uncertain legal status in the US to introduce some new features that would fill the void left by its competitor's potential exit from the market. Back in 2022, Instagram head Adam Mosseri replied to a tweet from tech influencer Marques Brownlee, denying requests for an iPad app by saying that "It’s still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now, we’re very heads down on other things."But now, in 2025, The Information says it's spoken to a Meta employee who reportedly has access to the company's plans for catching up with TikTok, which finally include (but are not limited to) an iPad app. The move would see the company release a native iPad solution that could better hold up to TikTok's, which has full-screen video playback in vertical mode, and even a dedicated landscape mode that fills up empty space with comments and other features. Why we desperately need an Instagram app for iPadInstagram on a tablet just makes sense. The screen is bigger, and better, and it's much more enjoyable to watch the new, longer form Reels content on a tablet sized screen. Not to mention the fact that so many creators user the iPad to edit the Reels and photos posted on the network anyway. Having a dedicated Instagram app would do wonders for their workflow.Then there are people like me, who use Instagram on the Mac and iPad, to curb their iPhone addiction and screen time. I find that it's just easier to be mindful of your social media when it's not on your smartphone, and I'd love to not have to fiddle with the web app or iPhone app compatibility to do that.How to add the Instagram web app to the iPad Credit: Khamosh Pathak But just because Meta is working on an Instagram app doesn't mean that it's going to be available quickly. The company could also change its plans, too.For now, your best bet for using Instagram on an iPad is to use the web app. Recently, Instagram's website experience has gotten much better. It's no longer just a bare-bones website. There's the vertical sidebar, and DMs show up in a two-pane interface that's actually usable.Plus, if you go to the Reels tab, you get a similar endless feed of scrolling Reels videos like you do on the Instagram app. Of course, the only difference is that it's not going to be nearly as smooth or responsive as the official app.You can even separate the web app from Safari. After opening the website, tap the Share button and use the Add to Home Screen option. Then, tap Add. A New Instagram "app" will show up on the home screen.When you tap on the Instagram "app," it will now open the Instagram website as its own little app, with no toolbars, tabs, or other websites. You can also try using the blown up Instagram iPhone app on your iPad Credit: Khamosh Pathak Alternatively, you can also just install and use the iPhone Instagram app on your iPad. It works, but by default, it displays in a comically small iPhone sized window in the middle of your screen. You can expand the window size using the Zoom button, and that makes it kind of passable.The upside to this approach, if you can deal with the blown-up interface, it that it's more feature rich than using the website. For example, on the web app, you can't repost to Stories or accept collaborators. Running the Instagram iPhone app, even in the ridiculous blown-up mode, has no such limitations.
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  • WWW.ENGADGET.COM
    Nintendo may sell the Switch 2 at a loss in the US due to tariffs
    The Nintendo Switch 2 is functionally similar to its predecessor. Sure, the detachable controllers can now each be used as a mouse (on your pants, no less), the screen is bigger, the hardware is more powerful and there's a built-in mic for voice chat. But otherwise the company isn't rocking the boat too much. At least not outside of its business model, as it may be preparing to sell the console at a loss. For most countries, President Donald Trump has paused the harshest tariffs that he announced last week. Still, he increased tariffs on imports from China to 125 percent on Wednesday, while imports from elsewhere will still be subject to a levy of at least 10 percent. Per Bloomberg, Nintendo may be looking to make as many Switch 2 units as it can in Vietnam (it's manufacturing about a third of the consoles there) during the 90-day freeze on higher tariffs and ship as many as possible to the US. The US is a critical market for Nintendo as it accounts for about a third of sales.  Still, with a 10 percent tariff, Nintendo may reluctantly eat that cost, even if that means losing money on each sale. "We believe the Switch 2’s bill of materials is around $400, meaning Nintendo would still be selling consoles at a loss in the US with the 10 percent tariff — but the loss would be something Nintendo would be able to absorb," Hideki Yasuda of Toyo Securities told Bloomberg. "Sony is in a tougher situation as most of its PlayStation production is in China, and it may be forced to hike PS5 prices in the US in the near future." If the Switch 2 has about $400 worth of materials, that means Nintendo will also be taking a hit on a Japan-only edition of the console in its home country. It's selling that variant for under $350. Another analyst, Robin Zhu of Bernstein, also suggested that Nintendo will take the hit and keep the price at $450 if the tariff on Vietnamese imports remains at 10 percent. However, "At 46 percent Vietnam tariffs, I expected them to raise [the Switch 2 price] by $50 to $100." Unlike Sony and Microsoft, Nintendo has not historically sold its consoles at a loss with the aim of making up for that with sales of pricey software. The gaming side of the business is far and away Nintendo's largest source of revenue. It's diversifying more these days with things like movies and theme parks, but it still needs a thriving base of Switch and Switch 2 players. With the consoles critical to the company's success, the suggestion that Nintendo may sell the $450 Switch 2 at a loss is somewhat surprising, even if it's because of tariffs. Nintendo formally revealed the Switch 2 just hours before Trump announced higher import tariffs on every country. Soon after, Nintendo delayed pre-orders for the console in the US (it later did the same in Canada, perhaps to reduce the risk of secondary-market price gouging) to assess the impact of the tariffs. With those now on hold, the company surely wants to get the ball rolling on pre-orders so it has a better sense of North American demand and can accordingly adjust its manufacturing plans if need be.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-may-sell-the-switch-2-at-a-loss-in-the-us-due-to-tariffs-175857327.html?src=rss
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