This hidden army can ease Apple deployment in your business
If you’re a business of any size considering increased deployment of Apple products, perhaps for the first time, you don’t have to go it alone. Apple has a hidden army of experts ready to help you reach the right decision. They won’t force you to do anything, but they will try to help you identify the right solutions for your business. And their advice is completely free.
What the team does is scale. They can help explain how Apple’s solutions can be used in any business, but they also offer personalized sessions in which they go in deep to figure out what you need. In the sessions I’ve sat through, there is of course a slant toward Apple, but the intention is to deliver valuable advice rather than maximize sales. If all your business needs is MacBook Airs, they’ll tell you so, even if you aspire to MacBook Pros.
The team can also help you identify the right mobile device management system for your business, and they offer in-person group sessions if you choose. Those group sessions are intended to help you get you and your teams on board with new Apple deployments, but they can be scoped out differently to help you handle specific challenges.
Free advice or fee advice?
Apple draws on skills from across the company to empower these sessions. You may get an in-depth look at what Macs can do from one of the product marketing team, or a really informative guide to using specific applications from Apple’s in-store creatives — usually people who have worked or still do work professionally in the creative arts.
Apple’s business team can explain things like Apple Business Manager, Configurator, and zero-touch deployments. Security experts can be provided to help you understand if your top team should be using Lockdown Mode.
The reason I’m mentioning this is because I don’t believe enough businesses considering making the move to widen their Apple deployments are accessing this free service — and they should, because what is available is solid integration advice to help you make better deployment decisions.
I think it’s important to mention the availability of Apple’s business teams, given the sheer number of enterprises currently in the process or considering making the move from Windows to Mac. If you are a company making that move, Apple has teams to help.
What can you expect?
The sessions I’ve sat through follow what has become Apple’s established approach to any presentation.
You get four or five strands within one session. The most recent tutorial I attended looked at Apple’s general offer to business, a series of Mac and iPhone tips for business, an in-depth exploration of applications and how they can be used for business, and Apple Intelligence tools.
It was very much a whistle-stop tour, full of useful pointers. I particularly liked being reminded that you can use the camera on your iPhone to scan a document directly into an email you are writing on your Mac, so long as you are on the same Apple ID.
I was also impressed by a tangible swoon that went through the attending crowd when one Apple trainer showed us how you could use the voice recording tools to automatically transcribe what is being discussed, and then tap the Summary tool in Apple Intelligence to build a highly accurate summary of the conversation. This built-in tech will massively improve the life of minute-takers in meetings everywhere, once people begin to use it — which I think they will once they understand that it all takes place on the device.
Why this matters
I remember when Apple opened its first US retail store. When it did, there was an overwhelming opinion the attempt would fail. It did not fail. Instead, these stores opened globally and became among the biggest revenue-creating stores on the planet.
Crowds continue to flock to them to this day. People turn up because they like the free Wi-Fi and because they can learn more about the tech they own and aspire to. They also turn up to get help at the Genius Bar.
Opening the London Regent Street store in 2004, Apple’s then retail chief Ron Johnson told me, “We believe in doing well by doing good. We don’t talk about revenue, we talk about pleasing our customers.”
The Regent Street store was designed by Peter Bohlin of Bohlin Cywinski Jackson, who had flown into London to launch the store. He told me his perspective on the space: “This is really about people more than things,” he said. “Stevehas always said he sees himself as at the nexus of technology and art, and I would add, people. We are at the point where technology, art and people meet.”
But back when those stores first opened, things were different. There were no iPhones, and Apple’s Mac market share stood at just under 4%. Today, the iPhone is the best-selling consumer electronics product in history, and in some sectors, Mac market share stands at over 20%.
Apple’s stores supported this growth by being designed to become places where customers can get good help and support without feeling intolerably marketed at, and without feeling forced to sale up. The principle is that if you treat people with respect, you will generate respect — respect that helps build customer loyalty, which is the most valuable commodity to any business.
It’s also the most valuable commodity inside a business.
Choice and respect
If you think about it, respect for others is an argument for employee choice when it comes to technology tools. It’s also why Apple’s approach to business users in its stores reflects the same qualities. It means that if you are interested in exploring your options for wider Apple deployment in your business, you can book a free appointment with the business team to gain valuable insights to help your decision, and guidance to put it into effect.
When I’ve spoken to members of Apple’s business teams, they’ve always been resolute in saying that they aren’t interested in just selling you an Apple product, they want to help you identify the most appropriate solution for your needs. That means if it really makes sense for your company to stick with its existing legacy tech supplier, they’ll tell you so. Though I don’t think they need to tell you that very often.
The bottom line?
If you or your business is considering widening Apple adoption in your business, or if you are in the process of such a deployment and want to book a group session to help get your teams on board, or even if you just want advice to help you respond to growing demand from your staff for an employee choice scheme, then an experienced support team is available to you at a local store.
That’s got to be a whole lot easier to budget for than employing a third-party IT consultant to advise you, who probably has a vested interest in keeping you on Windows anyway. The truth is that in today’s business environment, there is an alternative. It’s easy to explore, and excellent advice is available for free.
You can follow me on social media! Join me on BlueSky, LinkedIn, and Mastodon.
#this #hidden #army #can #ease
This hidden army can ease Apple deployment in your business
If you’re a business of any size considering increased deployment of Apple products, perhaps for the first time, you don’t have to go it alone. Apple has a hidden army of experts ready to help you reach the right decision. They won’t force you to do anything, but they will try to help you identify the right solutions for your business. And their advice is completely free.
What the team does is scale. They can help explain how Apple’s solutions can be used in any business, but they also offer personalized sessions in which they go in deep to figure out what you need. In the sessions I’ve sat through, there is of course a slant toward Apple, but the intention is to deliver valuable advice rather than maximize sales. If all your business needs is MacBook Airs, they’ll tell you so, even if you aspire to MacBook Pros.
The team can also help you identify the right mobile device management system for your business, and they offer in-person group sessions if you choose. Those group sessions are intended to help you get you and your teams on board with new Apple deployments, but they can be scoped out differently to help you handle specific challenges.
Free advice or fee advice?
Apple draws on skills from across the company to empower these sessions. You may get an in-depth look at what Macs can do from one of the product marketing team, or a really informative guide to using specific applications from Apple’s in-store creatives — usually people who have worked or still do work professionally in the creative arts.
Apple’s business team can explain things like Apple Business Manager, Configurator, and zero-touch deployments. Security experts can be provided to help you understand if your top team should be using Lockdown Mode.
The reason I’m mentioning this is because I don’t believe enough businesses considering making the move to widen their Apple deployments are accessing this free service — and they should, because what is available is solid integration advice to help you make better deployment decisions.
I think it’s important to mention the availability of Apple’s business teams, given the sheer number of enterprises currently in the process or considering making the move from Windows to Mac. If you are a company making that move, Apple has teams to help.
What can you expect?
The sessions I’ve sat through follow what has become Apple’s established approach to any presentation.
You get four or five strands within one session. The most recent tutorial I attended looked at Apple’s general offer to business, a series of Mac and iPhone tips for business, an in-depth exploration of applications and how they can be used for business, and Apple Intelligence tools.
It was very much a whistle-stop tour, full of useful pointers. I particularly liked being reminded that you can use the camera on your iPhone to scan a document directly into an email you are writing on your Mac, so long as you are on the same Apple ID.
I was also impressed by a tangible swoon that went through the attending crowd when one Apple trainer showed us how you could use the voice recording tools to automatically transcribe what is being discussed, and then tap the Summary tool in Apple Intelligence to build a highly accurate summary of the conversation. This built-in tech will massively improve the life of minute-takers in meetings everywhere, once people begin to use it — which I think they will once they understand that it all takes place on the device.
Why this matters
I remember when Apple opened its first US retail store. When it did, there was an overwhelming opinion the attempt would fail. It did not fail. Instead, these stores opened globally and became among the biggest revenue-creating stores on the planet.
Crowds continue to flock to them to this day. People turn up because they like the free Wi-Fi and because they can learn more about the tech they own and aspire to. They also turn up to get help at the Genius Bar.
Opening the London Regent Street store in 2004, Apple’s then retail chief Ron Johnson told me, “We believe in doing well by doing good. We don’t talk about revenue, we talk about pleasing our customers.”
The Regent Street store was designed by Peter Bohlin of Bohlin Cywinski Jackson, who had flown into London to launch the store. He told me his perspective on the space: “This is really about people more than things,” he said. “Stevehas always said he sees himself as at the nexus of technology and art, and I would add, people. We are at the point where technology, art and people meet.”
But back when those stores first opened, things were different. There were no iPhones, and Apple’s Mac market share stood at just under 4%. Today, the iPhone is the best-selling consumer electronics product in history, and in some sectors, Mac market share stands at over 20%.
Apple’s stores supported this growth by being designed to become places where customers can get good help and support without feeling intolerably marketed at, and without feeling forced to sale up. The principle is that if you treat people with respect, you will generate respect — respect that helps build customer loyalty, which is the most valuable commodity to any business.
It’s also the most valuable commodity inside a business.
Choice and respect
If you think about it, respect for others is an argument for employee choice when it comes to technology tools. It’s also why Apple’s approach to business users in its stores reflects the same qualities. It means that if you are interested in exploring your options for wider Apple deployment in your business, you can book a free appointment with the business team to gain valuable insights to help your decision, and guidance to put it into effect.
When I’ve spoken to members of Apple’s business teams, they’ve always been resolute in saying that they aren’t interested in just selling you an Apple product, they want to help you identify the most appropriate solution for your needs. That means if it really makes sense for your company to stick with its existing legacy tech supplier, they’ll tell you so. Though I don’t think they need to tell you that very often.
The bottom line?
If you or your business is considering widening Apple adoption in your business, or if you are in the process of such a deployment and want to book a group session to help get your teams on board, or even if you just want advice to help you respond to growing demand from your staff for an employee choice scheme, then an experienced support team is available to you at a local store.
That’s got to be a whole lot easier to budget for than employing a third-party IT consultant to advise you, who probably has a vested interest in keeping you on Windows anyway. The truth is that in today’s business environment, there is an alternative. It’s easy to explore, and excellent advice is available for free.
You can follow me on social media! Join me on BlueSky, LinkedIn, and Mastodon.
#this #hidden #army #can #ease
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