Outrage: plastic (not) fantastic
Bold recycling claims deliberately distract from the disastrous ecological effects of plastic in buildings
The building industry consumes nearly a fifth of all plastic produced globally. Plastic enters buildings not only as elements – window frames, fences, gutters and cable sheathing – but also in the form of petrochemical‑based polymers that permeate building products less visibly: dissolved in solvents, mixed into concrete and asphalt, impregnated into wood products, and affixed, laminated or otherwise agglomerated with other materials. These applications preclude their separation from other waste for recycling – a major reason why only a tiny proportion of the estimated 77 million metric tonnes of plastic waste from demolition or renovation is recycled. The rest is incinerated, landfilled or mismanaged.
This does not prevent building product manufacturers from routinely promoting plastic products as recyclable. VinylPlus, the recycling wing of the European Council of Vinyl Manufacturers, claims that nearly 27 per cent of vinyl products were mechanically recycled in 2021. But nearly two thirds of this was sourced from factory waste, before the vinyl even became flooring or roofing.
Recycling claims serve an important ideological function: to deflect corporate accountability for plastic’s deleterious effects, and to delay and derail efforts to restrict plastic production. Promoting these claims serves as a passcode to a ‘green’ building material industry expected to reach a value of over UStrillion by 2032.
The infiltration of plastic in buildings runs deep. Some of the largest producers of construction chemicals and synthetic building products include the world’s largest private and state‑owned fossil fuel companies, such as Shell, ExxonMobil, Sinopec and Saudi Basic Industries. The chemical and plastics industries are intertwined with the fossil fuel industry via extensive infrastructural, institutional and ideological ties, ranging from their shared and interdependent supply chains, to common political interests and secure global transport routes. These companies provide thousands of polymer‑based building products ranging from ready‑to‑install components, to myriad adhesives, coatings, binders, sealants, admixtures and insulating foams – or provide their constitutive chemicals.
‘Architects must look up from their carbon calculators to question manufacturers’ claims of circularity’
The modern building product industry arose in tandem with the fossil fuel, chemical and plastics industries in the postwar era in the US and Europe. The massive productive capacity that had supplied the war effort was transformed to meet the needs and long‑repressed desires of a populace eager to partake in the fruits of peace, modernity and affluence, resulting in a flood of new plastic consumer goods. Among the new uses for plastic emerged an ever‑widening array of building products from flooring to cladding and furniture.
By the late 1960s, however, plastic’s durability began to represent an existential threat to plastics and petrochemical companies as demand for plastic consumer goods began to wane. Industry’s solution? Disposability – not in response to consumers’ demand for convenience, but to the saturation of the market of plastic consumer goods that lasted too long. Disposability transformed a crisis of declining profit into a wellspring of unending demand and plastic waste. Eventually, producers became increasingly unable to credibly deny the problem of discarded plastic accumulating in great heaping piles and circling ocean gyres. What they could do was flood the mediascape with solutions that worked for them: redirecting focus from the obvious step of curtailing production, to downstream, consumer‑focused measures, such as increased recycling and the adoption of biogenic and recycled plastic feedstocks. Though plastic building products are less disposable than single‑use plastics, claims of ‘circularity’ similarly serve to sanction plastic use while ensuring that end‑of‑life costs stay off company ledgers.
Facing the prospect of declining demand for fuel due to electrification and the adoption of electric vehicles in much of the world, petrochemical industries have doubled down on expanding plastic fabrication as an economic lifeline. The immensely powerful nexus of fossil fuel, petrochemical and plastic industries have poured billions of dollars into new refineries and plastic production facilities. With nearly a fifth of plastic demand coming from the construction industry, these cartels have much at stake in maintaining their business. Accordingly, use of plastic in building is widely promoted by their well‑funded trade lobbies, including the American Chemical Council, Plastics Europe and the British Plastics Federation. These trade lobbyists work fervently to influence legislation to ensure the cost and responsibility of recycling is displaced onto consumers and municipalities, ‘externalising’ the cost of remediating what will be a legacy of toxic pollution left for future generations.
As a result, architects remain pressurised and incentivised to specify plastic products due to their low cost, superior performance, availability and lack of alternatives. Architects must look up from their carbon calculators, not only to question manufacturers’ claims of circularity, but also the limits of circularity within an economy predicated both on compulsory growth and – for some time to come – on fossil fuels.
Lead image: Plastic is used in numerous applications in the built environment, from cladding and fences to adhesives and insulation foams. Manufacturers claim their plastic products are widely recycled as a tactic to obscure their origin in the petrochemical industry and their contribution to the climate emergency that causes extreme weather events such as wild fires.2025-05-21
Reuben J Brown
Share
AR May 2025CircularityBuy Now
#outrage #plastic #not #fantastic
Outrage: plastic (not) fantastic
Bold recycling claims deliberately distract from the disastrous ecological effects of plastic in buildings
The building industry consumes nearly a fifth of all plastic produced globally. Plastic enters buildings not only as elements – window frames, fences, gutters and cable sheathing – but also in the form of petrochemical‑based polymers that permeate building products less visibly: dissolved in solvents, mixed into concrete and asphalt, impregnated into wood products, and affixed, laminated or otherwise agglomerated with other materials. These applications preclude their separation from other waste for recycling – a major reason why only a tiny proportion of the estimated 77 million metric tonnes of plastic waste from demolition or renovation is recycled. The rest is incinerated, landfilled or mismanaged.
This does not prevent building product manufacturers from routinely promoting plastic products as recyclable. VinylPlus, the recycling wing of the European Council of Vinyl Manufacturers, claims that nearly 27 per cent of vinyl products were mechanically recycled in 2021. But nearly two thirds of this was sourced from factory waste, before the vinyl even became flooring or roofing.
Recycling claims serve an important ideological function: to deflect corporate accountability for plastic’s deleterious effects, and to delay and derail efforts to restrict plastic production. Promoting these claims serves as a passcode to a ‘green’ building material industry expected to reach a value of over UStrillion by 2032.
The infiltration of plastic in buildings runs deep. Some of the largest producers of construction chemicals and synthetic building products include the world’s largest private and state‑owned fossil fuel companies, such as Shell, ExxonMobil, Sinopec and Saudi Basic Industries. The chemical and plastics industries are intertwined with the fossil fuel industry via extensive infrastructural, institutional and ideological ties, ranging from their shared and interdependent supply chains, to common political interests and secure global transport routes. These companies provide thousands of polymer‑based building products ranging from ready‑to‑install components, to myriad adhesives, coatings, binders, sealants, admixtures and insulating foams – or provide their constitutive chemicals.
‘Architects must look up from their carbon calculators to question manufacturers’ claims of circularity’
The modern building product industry arose in tandem with the fossil fuel, chemical and plastics industries in the postwar era in the US and Europe. The massive productive capacity that had supplied the war effort was transformed to meet the needs and long‑repressed desires of a populace eager to partake in the fruits of peace, modernity and affluence, resulting in a flood of new plastic consumer goods. Among the new uses for plastic emerged an ever‑widening array of building products from flooring to cladding and furniture.
By the late 1960s, however, plastic’s durability began to represent an existential threat to plastics and petrochemical companies as demand for plastic consumer goods began to wane. Industry’s solution? Disposability – not in response to consumers’ demand for convenience, but to the saturation of the market of plastic consumer goods that lasted too long. Disposability transformed a crisis of declining profit into a wellspring of unending demand and plastic waste. Eventually, producers became increasingly unable to credibly deny the problem of discarded plastic accumulating in great heaping piles and circling ocean gyres. What they could do was flood the mediascape with solutions that worked for them: redirecting focus from the obvious step of curtailing production, to downstream, consumer‑focused measures, such as increased recycling and the adoption of biogenic and recycled plastic feedstocks. Though plastic building products are less disposable than single‑use plastics, claims of ‘circularity’ similarly serve to sanction plastic use while ensuring that end‑of‑life costs stay off company ledgers.
Facing the prospect of declining demand for fuel due to electrification and the adoption of electric vehicles in much of the world, petrochemical industries have doubled down on expanding plastic fabrication as an economic lifeline. The immensely powerful nexus of fossil fuel, petrochemical and plastic industries have poured billions of dollars into new refineries and plastic production facilities. With nearly a fifth of plastic demand coming from the construction industry, these cartels have much at stake in maintaining their business. Accordingly, use of plastic in building is widely promoted by their well‑funded trade lobbies, including the American Chemical Council, Plastics Europe and the British Plastics Federation. These trade lobbyists work fervently to influence legislation to ensure the cost and responsibility of recycling is displaced onto consumers and municipalities, ‘externalising’ the cost of remediating what will be a legacy of toxic pollution left for future generations.
As a result, architects remain pressurised and incentivised to specify plastic products due to their low cost, superior performance, availability and lack of alternatives. Architects must look up from their carbon calculators, not only to question manufacturers’ claims of circularity, but also the limits of circularity within an economy predicated both on compulsory growth and – for some time to come – on fossil fuels.
Lead image: Plastic is used in numerous applications in the built environment, from cladding and fences to adhesives and insulation foams. Manufacturers claim their plastic products are widely recycled as a tactic to obscure their origin in the petrochemical industry and their contribution to the climate emergency that causes extreme weather events such as wild fires.2025-05-21
Reuben J Brown
Share
AR May 2025CircularityBuy Now
#outrage #plastic #not #fantastic
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