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2025-05-21 00:51:09 ·

VFX in support of the truth of a terrorist attack

Behind REALTIME’s visual effects for ‘Lockerbie: A Search for Truth’.
In Lockerbie: A Search for Truth, a Sky & Peacock Original limited series, we witness the demise of Pan Am Flight 103 over the Scottish town in 1988 after a terrorist bomb attack. Pieces of the exploded plane first fall onto the streets of the town, culminating in a massive ground fireball and crater as the main fuselage hits.
These harrowing moments, and others in the film, were realized with the aid of visual effects from REALTIME, led by visual effects supervisor Sue Land. “The range of our work was quite wide,” Land tells befores & afters. “It went straight from full-on CG for replicating the incident, all the way through to the aftermath, and then courtroom scenes where we were reproducing environments and doing a little bit of greenscreen work.”

To help visualize the locales of the series, including surrounding Lockerbie and General Muammar Gaddafi’s palace in Morocco, REALTIME developed a virtual production tool for scouting and previsualizing locations. “Our director Otto Bathurst came to us right at the very beginning of the project and said one of the things they were struggling with when they were looking for locations was actually visualizing where the town of Lockerbie would be in relationship to those locations,” says Land. “Because of some of the things people had to see, it was no good if the bit that you think should be there isn’t going to be there. He said, ‘Wouldn’t it be great if I could have something I could just run around and hold up and it shows me where it would be and that’s what it would look like.’”
“So,” continues Land, “we started work on a virtual production tool with the idea of being able to achieve something like that. We managed to get something roughly working using Unreal Engine. We did that on a laptop, using an iPad as the camera. That could take any of the camera backs and lenses that our DP was going to use. We were running behind with a very big battery pack, which was hysterical, but it did prove that potentially this thing could work.”
The first episode of the series sees the result of the bomb depicted first as a bunch of falling pieces of debris from the plane. “Our remit was, wherever possible it should be real,” recounts Land. “Obviously, dropping things comes with a load of issues. So our rule of thumb for every sequence was that if you see it falling, it’s CG. Once it’s on the floor, it’s real. We would film a scene without the piece in, then place it in the scene, and connect it with visual effects. Very often the piece would hit and we knew Otto would want to cut quite quickly because he wanted to give it impact. So, we knew we weren’t necessarily going to be lingering on a shot, you’re talking maybe 12 or 14 frames. That meant we knew that our things had to come down and lock into the ground. The process for that was to scan the objects beforehand.”
For one moment in which a plane object hits a police car, the original intention was for that object to be a drinks or food trolley. “But,” says Land, “when we looked at the implosion that SFX had done, we realized that it was going to look a bit lame just putting the trolley on. So, at some very early time in the morning, we chose a piece that we thought would work instead. While we were carrying it into position, we were photographing it, we were very quickly scanning it to make sure we could put that piece on and we could make it as accurate as it needed to be.”

A huge explosion marks the time that a large part of the crashing fuselage of the plane hits the ground and ultimately causes a massive crater to appear. The SFX team provided a large practical explosion at the shooting location. REALTIME’s FX team then replicated the explosion and added a number of elements to it, including providing what Land says were pieces that gave the fireball more dimension. “It can be strange how walls of flame to a degree suddenly flatten an image. We wanted to get that idea that if you were standing witness in this, at what point did you think you were safe and at what point would you not? So we wanted it to feel a little like it was coming towards you.”
The aftermath of the crash involved seeing shots of the crater and a streetscape littered with debris. The art department dressed the set, with REALTIME fleshing out the environment further. “It was quite a sight to walk down that street when it was all dressed in,” remarks Land. “Initially we did think we might have to do some stuff deep in the background. In actual fact, by the time SFX had put all the smoke and everything in there, we had to do very little. Even in the aftermath when all the fire’s gone down, there wasn’t a huge amount we had to do. We did have to do quite a bit of clean-up for a drone shot because there was all the SFX rigging to take out, and the crater to put in. It’s always very difficult to make something look deep when you’re actually bird’s eye on it. This is why it was great having police cars and things like that, to help you with scale.”
Lockerbie: A Search for Truth’s principal visual effects were in the crash moment and immediate aftermath, but a number of shots also included invisible effects, such as the decals on the Pan Am jetliner prior to take-off. “For the jet itself,” notes Land, “we were fortunate in the fact that we did get some reference of her at Heathrow Airport a few months before the disaster. The one we were filming with had been modified for a film previously. It actually had a pair of twin engines that were together rather than separated, and it had a pod on the end. So, we had to take those off for a start. Our saving grace was, it was white.”
For Land, the series was a chance to help tell a powerful story with powerful, but also subtle, effects. “We set out to never be sensational,” she says. “I think we achieved that very well. It felt very grounded. We weren’t making something too overly and unnecessarily dramatic. It is a dramatic enough thing in its own right.”
The post VFX in support of the truth of a terrorist attack appeared first on befores & afters.
#vfx #support #truth #terrorist #attack

VFX in support of the truth of a terrorist attack
Behind REALTIME’s visual effects for ‘Lockerbie: A Search for Truth’. In Lockerbie: A Search for Truth, a Sky & Peacock Original limited series, we witness the demise of Pan Am Flight 103 over the Scottish town in 1988 after a terrorist bomb attack. Pieces of the exploded plane first fall onto the streets of the town, culminating in a massive ground fireball and crater as the main fuselage hits. These harrowing moments, and others in the film, were realized with the aid of visual effects from REALTIME, led by visual effects supervisor Sue Land. “The range of our work was quite wide,” Land tells befores & afters. “It went straight from full-on CG for replicating the incident, all the way through to the aftermath, and then courtroom scenes where we were reproducing environments and doing a little bit of greenscreen work.” To help visualize the locales of the series, including surrounding Lockerbie and General Muammar Gaddafi’s palace in Morocco, REALTIME developed a virtual production tool for scouting and previsualizing locations. “Our director Otto Bathurst came to us right at the very beginning of the project and said one of the things they were struggling with when they were looking for locations was actually visualizing where the town of Lockerbie would be in relationship to those locations,” says Land. “Because of some of the things people had to see, it was no good if the bit that you think should be there isn’t going to be there. He said, ‘Wouldn’t it be great if I could have something I could just run around and hold up and it shows me where it would be and that’s what it would look like.’” “So,” continues Land, “we started work on a virtual production tool with the idea of being able to achieve something like that. We managed to get something roughly working using Unreal Engine. We did that on a laptop, using an iPad as the camera. That could take any of the camera backs and lenses that our DP was going to use. We were running behind with a very big battery pack, which was hysterical, but it did prove that potentially this thing could work.” The first episode of the series sees the result of the bomb depicted first as a bunch of falling pieces of debris from the plane. “Our remit was, wherever possible it should be real,” recounts Land. “Obviously, dropping things comes with a load of issues. So our rule of thumb for every sequence was that if you see it falling, it’s CG. Once it’s on the floor, it’s real. We would film a scene without the piece in, then place it in the scene, and connect it with visual effects. Very often the piece would hit and we knew Otto would want to cut quite quickly because he wanted to give it impact. So, we knew we weren’t necessarily going to be lingering on a shot, you’re talking maybe 12 or 14 frames. That meant we knew that our things had to come down and lock into the ground. The process for that was to scan the objects beforehand.” For one moment in which a plane object hits a police car, the original intention was for that object to be a drinks or food trolley. “But,” says Land, “when we looked at the implosion that SFX had done, we realized that it was going to look a bit lame just putting the trolley on. So, at some very early time in the morning, we chose a piece that we thought would work instead. While we were carrying it into position, we were photographing it, we were very quickly scanning it to make sure we could put that piece on and we could make it as accurate as it needed to be.” A huge explosion marks the time that a large part of the crashing fuselage of the plane hits the ground and ultimately causes a massive crater to appear. The SFX team provided a large practical explosion at the shooting location. REALTIME’s FX team then replicated the explosion and added a number of elements to it, including providing what Land says were pieces that gave the fireball more dimension. “It can be strange how walls of flame to a degree suddenly flatten an image. We wanted to get that idea that if you were standing witness in this, at what point did you think you were safe and at what point would you not? So we wanted it to feel a little like it was coming towards you.” The aftermath of the crash involved seeing shots of the crater and a streetscape littered with debris. The art department dressed the set, with REALTIME fleshing out the environment further. “It was quite a sight to walk down that street when it was all dressed in,” remarks Land. “Initially we did think we might have to do some stuff deep in the background. In actual fact, by the time SFX had put all the smoke and everything in there, we had to do very little. Even in the aftermath when all the fire’s gone down, there wasn’t a huge amount we had to do. We did have to do quite a bit of clean-up for a drone shot because there was all the SFX rigging to take out, and the crater to put in. It’s always very difficult to make something look deep when you’re actually bird’s eye on it. This is why it was great having police cars and things like that, to help you with scale.” Lockerbie: A Search for Truth’s principal visual effects were in the crash moment and immediate aftermath, but a number of shots also included invisible effects, such as the decals on the Pan Am jetliner prior to take-off. “For the jet itself,” notes Land, “we were fortunate in the fact that we did get some reference of her at Heathrow Airport a few months before the disaster. The one we were filming with had been modified for a film previously. It actually had a pair of twin engines that were together rather than separated, and it had a pod on the end. So, we had to take those off for a start. Our saving grace was, it was white.” For Land, the series was a chance to help tell a powerful story with powerful, but also subtle, effects. “We set out to never be sensational,” she says. “I think we achieved that very well. It felt very grounded. We weren’t making something too overly and unnecessarily dramatic. It is a dramatic enough thing in its own right.” The post VFX in support of the truth of a terrorist attack appeared first on befores & afters. #vfx #support #truth #terrorist #attack

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VFX in support of the truth of a terrorist attack

Behind REALTIME’s visual effects for ‘Lockerbie: A Search for Truth’. In Lockerbie: A Search for Truth, a Sky & Peacock Original limited series, we witness the demise of Pan Am Flight 103 over the Scottish town in 1988 after a terrorist bomb attack. Pieces of the exploded plane first fall onto the streets of the town, culminating in a massive ground fireball and crater as the main fuselage hits. These harrowing moments, and others in the film, were realized with the aid of visual effects from REALTIME, led by visual effects supervisor Sue Land. “The range of our work was quite wide,” Land tells befores & afters. “It went straight from full-on CG for replicating the incident, all the way through to the aftermath, and then courtroom scenes where we were reproducing environments and doing a little bit of greenscreen work.” To help visualize the locales of the series, including surrounding Lockerbie and General Muammar Gaddafi’s palace in Morocco, REALTIME developed a virtual production tool for scouting and previsualizing locations. “Our director Otto Bathurst came to us right at the very beginning of the project and said one of the things they were struggling with when they were looking for locations was actually visualizing where the town of Lockerbie would be in relationship to those locations,” says Land. “Because of some of the things people had to see, it was no good if the bit that you think should be there isn’t going to be there. He said, ‘Wouldn’t it be great if I could have something I could just run around and hold up and it shows me where it would be and that’s what it would look like.’” “So,” continues Land, “we started work on a virtual production tool with the idea of being able to achieve something like that. We managed to get something roughly working using Unreal Engine. We did that on a laptop, using an iPad as the camera. That could take any of the camera backs and lenses that our DP was going to use. We were running behind with a very big battery pack, which was hysterical, but it did prove that potentially this thing could work.” The first episode of the series sees the result of the bomb depicted first as a bunch of falling pieces of debris from the plane. “Our remit was, wherever possible it should be real,” recounts Land. “Obviously, dropping things comes with a load of issues. So our rule of thumb for every sequence was that if you see it falling, it’s CG. Once it’s on the floor, it’s real. We would film a scene without the piece in, then place it in the scene, and connect it with visual effects. Very often the piece would hit and we knew Otto would want to cut quite quickly because he wanted to give it impact. So, we knew we weren’t necessarily going to be lingering on a shot, you’re talking maybe 12 or 14 frames. That meant we knew that our things had to come down and lock into the ground. The process for that was to scan the objects beforehand.” For one moment in which a plane object hits a police car, the original intention was for that object to be a drinks or food trolley. “But,” says Land, “when we looked at the implosion that SFX had done, we realized that it was going to look a bit lame just putting the trolley on. So, at some very early time in the morning, we chose a piece that we thought would work instead. While we were carrying it into position, we were photographing it, we were very quickly scanning it to make sure we could put that piece on and we could make it as accurate as it needed to be.” A huge explosion marks the time that a large part of the crashing fuselage of the plane hits the ground and ultimately causes a massive crater to appear. The SFX team provided a large practical explosion at the shooting location. REALTIME’s FX team then replicated the explosion and added a number of elements to it, including providing what Land says were pieces that gave the fireball more dimension. “It can be strange how walls of flame to a degree suddenly flatten an image. We wanted to get that idea that if you were standing witness in this, at what point did you think you were safe and at what point would you not? So we wanted it to feel a little like it was coming towards you.” The aftermath of the crash involved seeing shots of the crater and a streetscape littered with debris. The art department dressed the set, with REALTIME fleshing out the environment further. “It was quite a sight to walk down that street when it was all dressed in,” remarks Land. “Initially we did think we might have to do some stuff deep in the background. In actual fact, by the time SFX had put all the smoke and everything in there, we had to do very little. Even in the aftermath when all the fire’s gone down, there wasn’t a huge amount we had to do. We did have to do quite a bit of clean-up for a drone shot because there was all the SFX rigging to take out, and the crater to put in. It’s always very difficult to make something look deep when you’re actually bird’s eye on it. This is why it was great having police cars and things like that, to help you with scale.” Lockerbie: A Search for Truth’s principal visual effects were in the crash moment and immediate aftermath, but a number of shots also included invisible effects, such as the decals on the Pan Am jetliner prior to take-off. “For the jet itself,” notes Land, “we were fortunate in the fact that we did get some reference of her at Heathrow Airport a few months before the disaster. The one we were filming with had been modified for a film previously. It actually had a pair of twin engines that were together rather than separated, and it had a pod on the end. So, we had to take those off for a start. Our saving grace was, it was white.” For Land, the series was a chance to help tell a powerful story with powerful, but also subtle, effects. “We set out to never be sensational,” she says. “I think we achieved that very well. It felt very grounded. We weren’t making something too overly and unnecessarily dramatic. It is a dramatic enough thing in its own right.” The post VFX in support of the truth of a terrorist attack appeared first on befores & afters.

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Engadget Compartió un vínculo

2025-05-21 00:49:23 ·

Fortnite is finally back in the US App Store

Fortnite is back in the US App Store. Epic CEO Tim Sweeney announced that he intended to relaunch the game in late April, following a court order that demanded Apple stop collecting a 27 percent fee on app transactions that happen outside of its in-app purchase system. The company finally amending its rules to remove that additional commission is why Epic moved forward with the relaunch.
The origins of this conflict can be traced all the way back to 2020, when Epic added its own method for collecting payments for in-game items in Fortnite and encouraged players to circumvent Apple's system. Fortnite was removed from the App Store, Epic sued and the rest is history.
Epic didn't win its entire case against Apple, but it did secure a permanent injunction allowing developers to include in-app text that makes users aware of payment options other than the App Store. According to the latest court order, Apple allowed that text, but was still demanding developers pay it a fee for those non-App Store transactions. That prompted the judge overseeing the companies' case to demand Apple stop and remove even more obstacles from the payment process.
Fortnite is BACK on the App Store in the U.S. on iPhones and iPads... and on the Epic Games Store and AltStore in the E.U! It’ll show up in Search soon! Get Fortnite on the App Store in the U.S. pic.twitter.com/w74QPFFkOS— FortniteMay 20, 2025

It was anticipated that Fortnite would return far earlier than it actually did. Companies like Spotify swiftly updated their apps to take advantage of Apple's rule change, with approved applications showing up in early May. In fact, Spotify managed to get a second update focused on Audiobooks approved before Epic was able to get Fortnite in the App Store. Today's news comes in the wake of a Judge ordering Apple on May 19 to either resolve the matter or have the "Apple official who is personally responsible" show up in court next week to explain why.
Fortnite has technically been available on Apple devices in other ways for a while now, whether its through the Epic Game Store in the European Union, or game streaming services like Xbox Cloud Gaming and NVIDIA GeForce Now in the US. Returning to the App Store is a symbolic victory. The real prize are the court orders that came from Epic v. Apple.
Assuming they survive Apple's appeal, they could dramatically reshape Apple's business and the way apps work on the iPhone. This article originally appeared on Engadget at
#fortnite #finally #back #app #store

Fortnite is finally back in the US App Store
Fortnite is back in the US App Store. Epic CEO Tim Sweeney announced that he intended to relaunch the game in late April, following a court order that demanded Apple stop collecting a 27 percent fee on app transactions that happen outside of its in-app purchase system. The company finally amending its rules to remove that additional commission is why Epic moved forward with the relaunch. The origins of this conflict can be traced all the way back to 2020, when Epic added its own method for collecting payments for in-game items in Fortnite and encouraged players to circumvent Apple's system. Fortnite was removed from the App Store, Epic sued and the rest is history. Epic didn't win its entire case against Apple, but it did secure a permanent injunction allowing developers to include in-app text that makes users aware of payment options other than the App Store. According to the latest court order, Apple allowed that text, but was still demanding developers pay it a fee for those non-App Store transactions. That prompted the judge overseeing the companies' case to demand Apple stop and remove even more obstacles from the payment process. Fortnite is BACK on the App Store in the U.S. on iPhones and iPads... and on the Epic Games Store and AltStore in the E.U! It’ll show up in Search soon! Get Fortnite on the App Store in the U.S. ➡️ pic.twitter.com/w74QPFFkOS— FortniteMay 20, 2025 It was anticipated that Fortnite would return far earlier than it actually did. Companies like Spotify swiftly updated their apps to take advantage of Apple's rule change, with approved applications showing up in early May. In fact, Spotify managed to get a second update focused on Audiobooks approved before Epic was able to get Fortnite in the App Store. Today's news comes in the wake of a Judge ordering Apple on May 19 to either resolve the matter or have the "Apple official who is personally responsible" show up in court next week to explain why. Fortnite has technically been available on Apple devices in other ways for a while now, whether its through the Epic Game Store in the European Union, or game streaming services like Xbox Cloud Gaming and NVIDIA GeForce Now in the US. Returning to the App Store is a symbolic victory. The real prize are the court orders that came from Epic v. Apple.   Assuming they survive Apple's appeal, they could dramatically reshape Apple's business and the way apps work on the iPhone. This article originally appeared on Engadget at #fortnite #finally #back #app #store

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Fortnite is finally back in the US App Store

Fortnite is back in the US App Store. Epic CEO Tim Sweeney announced that he intended to relaunch the game in late April, following a court order that demanded Apple stop collecting a 27 percent fee on app transactions that happen outside of its in-app purchase system. The company finally amending its rules to remove that additional commission is why Epic moved forward with the relaunch. The origins of this conflict can be traced all the way back to 2020, when Epic added its own method for collecting payments for in-game items in Fortnite and encouraged players to circumvent Apple's system. Fortnite was removed from the App Store (and the Google Play Store for that matter), Epic sued and the rest is history. Epic didn't win its entire case against Apple, but it did secure a permanent injunction allowing developers to include in-app text that makes users aware of payment options other than the App Store. According to the latest court order, Apple allowed that text, but was still demanding developers pay it a fee for those non-App Store transactions. That prompted the judge overseeing the companies' case to demand Apple stop and remove even more obstacles from the payment process. Fortnite is BACK on the App Store in the U.S. on iPhones and iPads... and on the Epic Games Store and AltStore in the E.U! It’ll show up in Search soon! Get Fortnite on the App Store in the U.S. ➡️ https://t.co/HQu3pYCXFm pic.twitter.com/w74QPFFkOS— Fortnite (@Fortnite) May 20, 2025 It was anticipated that Fortnite would return far earlier than it actually did. Companies like Spotify swiftly updated their apps to take advantage of Apple's rule change, with approved applications showing up in early May. In fact, Spotify managed to get a second update focused on Audiobooks approved before Epic was able to get Fortnite in the App Store. Today's news comes in the wake of a Judge ordering Apple on May 19 to either resolve the matter or have the "Apple official who is personally responsible" show up in court next week to explain why. Fortnite has technically been available on Apple devices in other ways for a while now, whether its through the Epic Game Store in the European Union, or game streaming services like Xbox Cloud Gaming and NVIDIA GeForce Now in the US. Returning to the App Store is a symbolic victory. The real prize are the court orders that came from Epic v. Apple.   Assuming they survive Apple's appeal, they could dramatically reshape Apple's business and the way apps work on the iPhone. This article originally appeared on Engadget at https://www.engadget.com/mobile/fortnite-is-finally-back-in-the-us-app-store-222946133.html?src=rss

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Design Milk Compartió un vínculo

2025-05-21 00:49:10 ·

4 New York City Contemporary Art Fairs Deliver 8 Surprises

For one week in May, New York City is a scheduling race for contemporary art lovers, with multimillion dollar auction previews at both Christie’s & Sotheby’s, over eight major art fairs, and over a 100 peak gallery openings. In the scheduling competition to see it all, it’s no small feat for an artwork to pull you back for a second view or a longer pause. Below are the two most “paused” artworks from my visits to the four biggest fairs in New York this spring.
FRIEZE NEW YORK
Frieze New York, the fair at the center of it all, was again located at The Shed in Hudson Yards, bringing more than 65 leading galleries from over 25 countries across three floors. Frieze New York has a wonderful crowd energy and this year was a great reminder that the most famous contemporary artists working today continue to dream and produce the unbelievable.
Jeff Koons at Gagosian Gallery
Jeff Koons. Frieze New York, 2025, installation view. Artwork © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Maris Hutchinson. Courtesy Gagosian
Jeff Koons. Hulk, 2004-2018. © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Ela Bialkowska, OKNOstudio. Courtesy Palazzo Strozzi and Gagosian
This year, Gagosian Gallery presented a crowd-gathering trio of Jeff Koons’ “Hulk” sculptures in a booth fully designed and conceived by the artist. Though each appears to be store-bought vinyl inflatables, all are made from heavy polychromed bronze. “Hulk, 2004-2018”includes a functional brass multi-belled tuba, while another was imbedded with real organ parts. about the works and the history of the Hulk Elvis series on the gallery’s page or watch a performance on the functional instruments on Jeff Koons’ Instagram.
Jeff Koons. Hulk, 2004-2018. Photo: David Behringer

Lorna Simpson at Hauser & Wirth Gallery
Hauser & Wirth Gallery presented an incredible selection of gallery artists, including these brand new works on paper by Lorna Simpson. Continuing her series of small collages that combine images cut from advertisements in vintage Ebony and Jet magazines with surreal expressive ink washes – each is a celebration and questioning of representation, history, and culture.
Lorna Simpson. Walking Glare, 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang
Lorna Simpson. Amplified. 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang

TEFAF Art Fair
TEFAFoccupied the entirety of the historic Park Avenue Armory. The fair is known for its museum-quality presentation with works that span from ancient Rome, Contemporary Art and world-class design – a unique and must-visit experience all its own.
View of art fair from above with visitors and booths.

George Condo at Gladstone Gallery
The mixing of historical weight and contemporary art at TEFAF is the perfect setting for an amazing collection of George Condo drawings. Presented by Gladstone Gallery in a deep red “salon-style” hanging, the early works all range from 1984-1986, a critical moment of Condo’s artistic development. Each gives the sense that we’re watching an idea being born – images and individuals being pulled between representation and abstraction.
Installation view, TEFAF New York 2025, New York, May 9 – 13, 2025. Courtesy of Gladstone. Photo: David Regen
George Condo. Untitled, 1986. © George Condo / Artists Rights Society, NY. Courtesy of the artist and Gladstone. Photo: David Regen
George Condo. Untitled, 1985. © George Condo / Artists Rights Society, NY. Courtesy of the artist and Gladstone. Photo: David Regen

Yeesookyung at Massimo De Carlo Gallery
One of the best exhibitions at The Metropolitan Museum of Art this summer is Monstrous Beauty – a must-see show that features these massive sculptures in a sunlit atrium by South Korean artist Yeesookyung.
So it was such a gift at TEFAF to see several smaller works by the artist at two different gallery booths. Works were spotted at The Page Gallery from South Korea and at Massimo De Carlo Gallery. Continuing her use of broken pottery shards to build organic forms using the Japanese technique of kintsugi, the new forms and combinations are most surprising as you circle them – always beautiful but never predictable.
Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo
Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo

INDEPENDENT Art Fair
INDEPENDENT was hosted again this year at the super modern and sunlight-filled “Spring Studios” in Tribeca where over 118 artists were presented by 82 international galleries and nonprofit organizations. My personal favorites this year celebrated process and material with a joyful wonder and high level of craft.
Maximilian Schubert at Off Paradise
Off Paradise installation at INDEPENDENT art fair. Photo: Marc Tatti
Presented by Off Paradise, Maximilian Schubert’s ethereal “paintings” are not what they appear to be – created from solid pigmented urethane resin that has been cast from a mold of a real paintingand painted only on the sides to mimic canvas and tacks/staples. The object is heavy and solid, allowing Schubert to create ethereal color transitions with multiple layers of resin pours. Even from close examination, everything about them looks like paint on canvas and yet they emit something psychically different – a sustained aura of intrigue that never expires.
Maximilian Schubert, Untitled, 2024. Photo: Marc Tatti
Maximilian Schubert, Untitled 2025, Photo: Marc Tatti
Maximilian Schubert, Untitled 2025
Terran Last Gun at Diane Rosenstein Gallery
This was my first time seeing Terran Last Gun’s incredible work that uses antique ledger paperwith the addition of colorful geometric forms in ink and colored pencil. Presented by Diane Rosenstein Gallery, the artist is based in Santa Fe, and an enrolled citizen of the Piikani Nationof Montana. The work feels like a dance across time – a complex conversation with material and traditions, past and present. Learn more about his work and its history on the gallery webpage.
Terran Last Gun, Stop For A Moment And Appreciate, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer
Terran Last Gun, Gathering Of Distinguished Knowledge Holders, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer

NADA ART FAIR
The NADA Art Fairwas hosted for the first time at The Starrett-Lehigh Building in the very heart of the Chelsea gallery district. My favorite works were an intelligent mix of whimsy and grit that resulted in many great conversations and new revelations on how to see the world.
Jaime Pitarch at Spencer Brownstone Gallery
Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery
After seeing an number of great Calder works up for auction this season, Jaime Pitarch’s whimsical reference to Calder was both joyous and profound. Presented by Spencer Brownstone Gallery, this 7-foot hanging work is titled “Calderilla” – a reference to both the Spanish word for “pocket change” AND the name Alexander Calder. Made from the real coins found in the artist’s pocket, it continues the artist’s long practice of re-presenting everyday objects to create sustained curiosities and beautiful artworks. Here metal currency is literally elevated – both in gravity and function, questioning ideas of value, craft, art, and perhaps the future of physical money itself.
Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery

Alexandria Tarver at Et al. Gallery
The most time was spent with these quietly mysterious pairings by Alexandria Tarver, presented by San Francisco-based gallery Et al. Each frame holds two works on paper: a larger colorful painting and a small sketch on a ripped out page of note paper. The pencil sketches were produced on a visit to Baja California where the artist used the only “drawing materials” available to capture seascapes and landscapes. They each feel as if they are recording enough information for the artist to remember a precise moment – a necessary speed of transcription that perhaps captures a particular ocean wave or an ephemeral breeze. That tiny notepad was then used as a reference to create the larger colorful paintings – a second translation into something different but still emotionally connected. Here too we play witness to the evolution of a memory and idea, sharing a feeling of a place and time.
Alexandria Tarver. questions, TS 2, 2025. Courtesy the artist & Ed al. Gallery
Alexandria Tarver. questions, TS 5, 2025. Courtesy the artist & Ed al. Gallery
I highly recommend signing up on any/all art fair newsletters or creating a login for any of the below. The emails they send out are not too much, and are perfect reminders when the next fair/events will take place. See you there!
FRIEZE NEW YORK
TEFAF NEW YORK
INDEPENDENT
NADA
#new #york #city #contemporary #art

4 New York City Contemporary Art Fairs Deliver 8 Surprises
For one week in May, New York City is a scheduling race for contemporary art lovers, with multimillion dollar auction previews at both Christie’s & Sotheby’s, over eight major art fairs, and over a 100 peak gallery openings. In the scheduling competition to see it all, it’s no small feat for an artwork to pull you back for a second view or a longer pause. Below are the two most “paused” artworks from my visits to the four biggest fairs in New York this spring. FRIEZE NEW YORK Frieze New York, the fair at the center of it all, was again located at The Shed in Hudson Yards, bringing more than 65 leading galleries from over 25 countries across three floors. Frieze New York has a wonderful crowd energy and this year was a great reminder that the most famous contemporary artists working today continue to dream and produce the unbelievable. Jeff Koons at Gagosian Gallery Jeff Koons. Frieze New York, 2025, installation view. Artwork © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Maris Hutchinson. Courtesy Gagosian Jeff Koons. Hulk, 2004-2018. © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Ela Bialkowska, OKNOstudio. Courtesy Palazzo Strozzi and Gagosian This year, Gagosian Gallery presented a crowd-gathering trio of Jeff Koons’ “Hulk” sculptures in a booth fully designed and conceived by the artist. Though each appears to be store-bought vinyl inflatables, all are made from heavy polychromed bronze. “Hulk, 2004-2018”includes a functional brass multi-belled tuba, while another was imbedded with real organ parts. about the works and the history of the Hulk Elvis series on the gallery’s page or watch a performance on the functional instruments on Jeff Koons’ Instagram. Jeff Koons. Hulk, 2004-2018. Photo: David Behringer Lorna Simpson at Hauser & Wirth Gallery Hauser & Wirth Gallery presented an incredible selection of gallery artists, including these brand new works on paper by Lorna Simpson. Continuing her series of small collages that combine images cut from advertisements in vintage Ebony and Jet magazines with surreal expressive ink washes – each is a celebration and questioning of representation, history, and culture. Lorna Simpson. Walking Glare, 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang Lorna Simpson. Amplified. 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang TEFAF Art Fair TEFAFoccupied the entirety of the historic Park Avenue Armory. The fair is known for its museum-quality presentation with works that span from ancient Rome, Contemporary Art and world-class design – a unique and must-visit experience all its own. View of art fair from above with visitors and booths. George Condo at Gladstone Gallery The mixing of historical weight and contemporary art at TEFAF is the perfect setting for an amazing collection of George Condo drawings. Presented by Gladstone Gallery in a deep red “salon-style” hanging, the early works all range from 1984-1986, a critical moment of Condo’s artistic development. Each gives the sense that we’re watching an idea being born – images and individuals being pulled between representation and abstraction. Installation view, TEFAF New York 2025, New York, May 9 – 13, 2025. Courtesy of Gladstone. Photo: David Regen George Condo. Untitled, 1986. © George Condo / Artists Rights Society, NY. Courtesy of the artist and Gladstone. Photo: David Regen George Condo. Untitled, 1985. © George Condo / Artists Rights Society, NY. Courtesy of the artist and Gladstone. Photo: David Regen Yeesookyung at Massimo De Carlo Gallery One of the best exhibitions at The Metropolitan Museum of Art this summer is Monstrous Beauty – a must-see show that features these massive sculptures in a sunlit atrium by South Korean artist Yeesookyung. So it was such a gift at TEFAF to see several smaller works by the artist at two different gallery booths. Works were spotted at The Page Gallery from South Korea and at Massimo De Carlo Gallery. Continuing her use of broken pottery shards to build organic forms using the Japanese technique of kintsugi, the new forms and combinations are most surprising as you circle them – always beautiful but never predictable. Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo INDEPENDENT Art Fair INDEPENDENT was hosted again this year at the super modern and sunlight-filled “Spring Studios” in Tribeca where over 118 artists were presented by 82 international galleries and nonprofit organizations. My personal favorites this year celebrated process and material with a joyful wonder and high level of craft. Maximilian Schubert at Off Paradise Off Paradise installation at INDEPENDENT art fair. Photo: Marc Tatti Presented by Off Paradise, Maximilian Schubert’s ethereal “paintings” are not what they appear to be – created from solid pigmented urethane resin that has been cast from a mold of a real paintingand painted only on the sides to mimic canvas and tacks/staples. The object is heavy and solid, allowing Schubert to create ethereal color transitions with multiple layers of resin pours. Even from close examination, everything about them looks like paint on canvas and yet they emit something psychically different – a sustained aura of intrigue that never expires. Maximilian Schubert, Untitled, 2024. Photo: Marc Tatti Maximilian Schubert, Untitled 2025, Photo: Marc Tatti Maximilian Schubert, Untitled 2025 Terran Last Gun at Diane Rosenstein Gallery This was my first time seeing Terran Last Gun’s incredible work that uses antique ledger paperwith the addition of colorful geometric forms in ink and colored pencil. Presented by Diane Rosenstein Gallery, the artist is based in Santa Fe, and an enrolled citizen of the Piikani Nationof Montana. The work feels like a dance across time – a complex conversation with material and traditions, past and present. Learn more about his work and its history on the gallery webpage. Terran Last Gun, Stop For A Moment And Appreciate, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer Terran Last Gun, Gathering Of Distinguished Knowledge Holders, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer NADA ART FAIR The NADA Art Fairwas hosted for the first time at The Starrett-Lehigh Building in the very heart of the Chelsea gallery district. My favorite works were an intelligent mix of whimsy and grit that resulted in many great conversations and new revelations on how to see the world. Jaime Pitarch at Spencer Brownstone Gallery Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery After seeing an number of great Calder works up for auction this season, Jaime Pitarch’s whimsical reference to Calder was both joyous and profound. Presented by Spencer Brownstone Gallery, this 7-foot hanging work is titled “Calderilla” – a reference to both the Spanish word for “pocket change” AND the name Alexander Calder. Made from the real coins found in the artist’s pocket, it continues the artist’s long practice of re-presenting everyday objects to create sustained curiosities and beautiful artworks. Here metal currency is literally elevated – both in gravity and function, questioning ideas of value, craft, art, and perhaps the future of physical money itself. Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery Alexandria Tarver at Et al. Gallery The most time was spent with these quietly mysterious pairings by Alexandria Tarver, presented by San Francisco-based gallery Et al. Each frame holds two works on paper: a larger colorful painting and a small sketch on a ripped out page of note paper. The pencil sketches were produced on a visit to Baja California where the artist used the only “drawing materials” available to capture seascapes and landscapes. They each feel as if they are recording enough information for the artist to remember a precise moment – a necessary speed of transcription that perhaps captures a particular ocean wave or an ephemeral breeze. That tiny notepad was then used as a reference to create the larger colorful paintings – a second translation into something different but still emotionally connected. Here too we play witness to the evolution of a memory and idea, sharing a feeling of a place and time. Alexandria Tarver. questions, TS 2, 2025. Courtesy the artist & Ed al. Gallery Alexandria Tarver. questions, TS 5, 2025. Courtesy the artist & Ed al. Gallery I highly recommend signing up on any/all art fair newsletters or creating a login for any of the below. The emails they send out are not too much, and are perfect reminders when the next fair/events will take place. See you there! FRIEZE NEW YORK TEFAF NEW YORK INDEPENDENT NADA #new #york #city #contemporary #art

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4 New York City Contemporary Art Fairs Deliver 8 Surprises

For one week in May, New York City is a scheduling race for contemporary art lovers, with multimillion dollar auction previews at both Christie’s & Sotheby’s, over eight major art fairs, and over a 100 peak gallery openings. In the scheduling competition to see it all, it’s no small feat for an artwork to pull you back for a second view or a longer pause. Below are the two most “paused” artworks from my visits to the four biggest fairs in New York this spring. FRIEZE NEW YORK Frieze New York, the fair at the center of it all, was again located at The Shed in Hudson Yards, bringing more than 65 leading galleries from over 25 countries across three floors. Frieze New York has a wonderful crowd energy and this year was a great reminder that the most famous contemporary artists working today continue to dream and produce the unbelievable. Jeff Koons at Gagosian Gallery Jeff Koons. Frieze New York, 2025, installation view. Artwork © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Maris Hutchinson. Courtesy Gagosian Jeff Koons. Hulk (Tubas), 2004-2018. © Jeff Koons, Incredible Hulk , and © Marvel. All rights reserved. Photo: Ela Bialkowska, OKNOstudio. Courtesy Palazzo Strozzi and Gagosian This year, Gagosian Gallery presented a crowd-gathering trio of Jeff Koons’ “Hulk” sculptures in a booth fully designed and conceived by the artist. Though each appears to be store-bought vinyl inflatables, all are made from heavy polychromed bronze. “Hulk (Tubas), 2004-2018” (above) includes a functional brass multi-belled tuba, while another was imbedded with real organ parts. Read more about the works and the history of the Hulk Elvis series on the gallery’s page or watch a performance on the functional instruments on Jeff Koons’ Instagram. Jeff Koons. Hulk (Tubas), 2004-2018. Photo: David Behringer Lorna Simpson at Hauser & Wirth Gallery Hauser & Wirth Gallery presented an incredible selection of gallery artists, including these brand new works on paper by Lorna Simpson. Continuing her series of small collages that combine images cut from advertisements in vintage Ebony and Jet magazines with surreal expressive ink washes – each is a celebration and questioning of representation, history, and culture. Lorna Simpson. Walking Glare, 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang Lorna Simpson. Amplified. 2025. © Lorna Simpson, Courtesy the artist & Hauser & Wirth. Photo: James Wang TEFAF Art Fair TEFAF (The European Fine Art Foundation) occupied the entirety of the historic Park Avenue Armory. The fair is known for its museum-quality presentation with works that span from ancient Rome, Contemporary Art and world-class design – a unique and must-visit experience all its own. View of art fair from above with visitors and booths. George Condo at Gladstone Gallery The mixing of historical weight and contemporary art at TEFAF is the perfect setting for an amazing collection of George Condo drawings. Presented by Gladstone Gallery in a deep red “salon-style” hanging, the early works all range from 1984-1986, a critical moment of Condo’s artistic development. Each gives the sense that we’re watching an idea being born – images and individuals being pulled between representation and abstraction. Installation view, TEFAF New York 2025, New York, May 9 – 13, 2025. Courtesy of Gladstone. Photo: David Regen George Condo. Untitled (NYC 38th St.), 1986. © George Condo / Artists Rights Society (ARS), NY. Courtesy of the artist and Gladstone. Photo: David Regen George Condo. Untitled, 1985. © George Condo / Artists Rights Society (ARS), NY. Courtesy of the artist and Gladstone. Photo: David Regen Yeesookyung at Massimo De Carlo Gallery One of the best exhibitions at The Metropolitan Museum of Art this summer is Monstrous Beauty – a must-see show that features these massive sculptures in a sunlit atrium by South Korean artist Yeesookyung. So it was such a gift at TEFAF to see several smaller works by the artist at two different gallery booths. Works were spotted at The Page Gallery from South Korea and at Massimo De Carlo Gallery (below). Continuing her use of broken pottery shards to build organic forms using the Japanese technique of kintsugi, the new forms and combinations are most surprising as you circle them – always beautiful but never predictable. Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo Yeesookyung, Translated Vase 2020 TVG 13, 2020. Presented by Massimo De Carlo INDEPENDENT Art Fair INDEPENDENT was hosted again this year at the super modern and sunlight-filled “Spring Studios” in Tribeca where over 118 artists were presented by 82 international galleries and nonprofit organizations. My personal favorites this year celebrated process and material with a joyful wonder and high level of craft. Maximilian Schubert at Off Paradise Off Paradise installation at INDEPENDENT art fair. Photo: Marc Tatti Presented by Off Paradise, Maximilian Schubert’s ethereal “paintings” are not what they appear to be – created from solid pigmented urethane resin that has been cast from a mold of a real painting (also created by the artist) and painted only on the sides to mimic canvas and tacks/staples. The object is heavy and solid, allowing Schubert to create ethereal color transitions with multiple layers of resin pours. Even from close examination, everything about them looks like paint on canvas and yet they emit something psychically different – a sustained aura of intrigue that never expires. Maximilian Schubert, Untitled (Over New York), 2024. Photo: Marc Tatti Maximilian Schubert, Untitled 2025, Photo: Marc Tatti Maximilian Schubert, Untitled 2025 (detail) Terran Last Gun at Diane Rosenstein Gallery This was my first time seeing Terran Last Gun’s incredible work that uses antique ledger paper (most over 100 years old) with the addition of colorful geometric forms in ink and colored pencil. Presented by Diane Rosenstein Gallery, the artist is based in Santa Fe, and an enrolled citizen of the Piikani Nation (Blackfeet) of Montana. The work feels like a dance across time – a complex conversation with material and traditions, past and present. Learn more about his work and its history on the gallery webpage. Terran Last Gun, Stop For A Moment And Appreciate, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer Terran Last Gun, Gathering Of Distinguished Knowledge Holders, 2025. Courtesy the artist and Diane Rosenstein Gallery, Los Angeles. Photo: Robert Wedemeyer NADA ART FAIR The NADA Art Fair (New Art Dealers Alliance) was hosted for the first time at The Starrett-Lehigh Building in the very heart of the Chelsea gallery district. My favorite works were an intelligent mix of whimsy and grit that resulted in many great conversations and new revelations on how to see the world. Jaime Pitarch at Spencer Brownstone Gallery Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery After seeing an number of great Calder works up for auction this season, Jaime Pitarch’s whimsical reference to Calder was both joyous and profound. Presented by Spencer Brownstone Gallery, this 7-foot hanging work is titled “Calderilla” – a reference to both the Spanish word for “pocket change” AND the name Alexander Calder. Made from the real coins found in the artist’s pocket, it continues the artist’s long practice of re-presenting everyday objects to create sustained curiosities and beautiful artworks. Here metal currency is literally elevated – both in gravity and function, questioning ideas of value, craft, art, and perhaps the future of physical money itself. Jaime Pitarch. Calderilla, 2025. Courtesy of the artist & Spencer Brownstone Gallery Alexandria Tarver at Et al. Gallery The most time was spent with these quietly mysterious pairings by Alexandria Tarver, presented by San Francisco-based gallery Et al. Each frame holds two works on paper: a larger colorful painting and a small sketch on a ripped out page of note paper. The pencil sketches were produced on a visit to Baja California where the artist used the only “drawing materials” available to capture seascapes and landscapes. They each feel as if they are recording enough information for the artist to remember a precise moment – a necessary speed of transcription that perhaps captures a particular ocean wave or an ephemeral breeze. That tiny notepad was then used as a reference to create the larger colorful paintings – a second translation into something different but still emotionally connected. Here too we play witness to the evolution of a memory and idea, sharing a feeling of a place and time. Alexandria Tarver. questions, TS 2, 2025. Courtesy the artist & Ed al. Gallery Alexandria Tarver. questions, TS 5, 2025. Courtesy the artist & Ed al. Gallery I highly recommend signing up on any/all art fair newsletters or creating a login for any of the below. The emails they send out are not too much, and are perfect reminders when the next fair/events will take place. See you there! FRIEZE NEW YORK TEFAF NEW YORK INDEPENDENT NADA

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2025-05-21 00:45:51 ·

NVIDIA Omniverse Digital Twins Help Taiwan Manufacturers Drive Golden Age of Industrial AI

NVIDIA and Taiwan’s manufacturing ecosystem, including Delta Electronics, Foxconn, TSMC and Wistron, are showcasing this week at COMPUTEX in Taipei the crucial role digital twins play in accelerating industrial AI.
These electronics, semiconductor and robotics manufacturing leaders are using Universal Scene Descriptionand NVIDIA Omniverse libraries and blueprints to develop physically based digital twins. This is transforming factory planning by unlocking new operational efficiencies and accelerating the development, testing and validation of autonomous robots and robotic fleets.
Many of these manufacturers are also extending the digitalization of their factories to the real world, using the NVIDIA AI Blueprint for video search and summarization— now generally available and part of the NVIDIA Metropolis platform — to deploy video analytics AI agents into their operations and drive additional automation and optimizations in defect detection and other operations.
Taiwan Manufacturers Optimize Planning and Operations With Simulation and AI Agents
Taiwan’s leading electronics and semiconductor manufacturers are using digital twins, physically based simulation and AI agents to optimize existing operations and vastly accelerate the planning and commissioning of new factories.
Foxconn is leading the way. At its Taiwan facilities, Foxconn engineers rely on the Fii Digital Twin platform, developed with OpenUSD, Siemens and Omniverse technologies, to design and simulate robot work cells, assembly lines and entire factory layouts.
These digital twins connect to material control systems and use Autodesk Flexsim, NVIDIA cuOpt and NVIDIA Isaac Sim to enable engineers to simulate and dynamically optimize the flow of materials, equipment, autonomous mobile robots, automated guided vehicles, and other robots and humans. By developing a standard digital twin model for their factories, Foxconn can quickly migrate and easily reconfigure its designs and plans for new factory deployments.
Foxconn is using the NVIDIA Isaac GR00T N1 model, the NVIDIA Isaac GR00T-Mimic blueprint for synthetic manipulation motion generation and NVIDIA Isaac Lab to train industrial manipulator arms and humanoid robots for performing complex tasks such as screw-tightening, pick and place, assembly and cable insertion. Foxconn robotics developers use the Mega NVIDIA Omniverse Blueprint to simulate and test large robotic fleets comprising AMRs, manipulators and humanoid robots before deploying them in facilities.
To accelerate analysis and decision-making, Foxconn engineers use their digital twin platform to conduct thermal assessments of POD rooms across different scenarios. By connecting their digital twins to the Cadence Reality Digital Twin Platform and integrating NVIDIA PhysicsNeMo frameworks, teams can conduct thermal simulations 150x faster, reduce thermal risks and identify energy-saving opportunities.
Using the Omniverse Blueprint for AI factory digital twins, Foxconn can simulate and test GB200 Grace Blackwell Superchips in liquid-cooled PODs to replicate the conditions of an AI factory.
Credit: Foxconn
The company is also deploying video analytics AI agents using the VSS blueprint from NVIDIA Metropolis for real-time video analysis and insights in live production scenarios.
TSMC is collaborating with an AI-powered digital twins startup to optimize the planning and construction of its new fabs. TSMC taps into an AI engine and applications built with Omniverse libraries to transform traditional 2D computer-aided designs into rich, interactive 3D layouts of their complex facilities, including specialized areas like clean rooms.
Credit: TSMC
Visualizing these optimized layouts in a digital twin allows planning teams to proactively identify and resolve equipment collisions, understand system interdependencies, and assess impacts on space and operational key performance indicators.
This AI-driven approach is enhanced by NVIDIA cuOpt for optimization and reinforcement learning with NVIDIA Isaac Lab, enabling the generation of intricate, multilevel piping systems in seconds — a task that traditionally requires substantial time and effort. This enables engineers to virtually validate complex pipe routing and drastically reduce design revisions, ultimately streamlining the entire fab development process.
TSMC also uses vision language models and vision foundation models to improve automated defect classification workflows — boosting efficiency to classify wafer product defects for engineers to pinpoint potential root causes for the issues. Beyond the use of digital twins and vision AI, TSMC also taps into NVIDIA CUDA-X software libraries and NVIDIA GPUs to accelerate its entire semiconductor chip design workflow — from lithography with NVIDIA cuLitho to semiconductor process simulation.
Wistron teams drive operational efficiencies, optimize layout planning of their plants, and train robots and workers with the Wistron Digital Twinplatform. The platform is powered by software from Autodesk, Cadence and Microsoft and taps into NVIDIA AI and Omniverse libraries.
By connecting the WiDT platform to generative AI tools and real-time data from surface mount technology machines and shopfloor control systems, operations teams can visualize real-time dashboards to quickly diagnose and improve machine and plant performance.
Wistron robotics developers use the platform, and its integration with NVIDIA Isaac Sim, to simulate and test robotic arms. With a simulation-first approach, teams reduced the time needed for each arm to assemble parts on the production line by 12 seconds.
Credit: Wistron
The Wistron digital twin platform also uses the VSS blueprint to create and curate training videos for teaching workers how to perform and manage complex tasks and scenarios. The platform uses NVIDIA Cosmos Tokenizer to help teams analyze and break down worker actions on the production line and improve standard operating procedures. This approach is enabling Wistron to accelerate onboarding, improve worker productivity and ensure safety.
Wiwynn uses AI-enabled digital twins built with Omniverse technologies to optimize factory layouts, simulate production, integrate cobots and enhance quality control through improved inspection and analysis. These solutions have driven significant manufacturing and logistics innovation and efficiencies.
Pegatron’s PEGAVERSE and PEGAAi platforms equip engineers and factory managers with digital twins that support many use cases, including factory planning, predictive maintenance, process optimization, resource planning, remote monitoring and quality control.
Teams also use the platforms to build visual AI agents to help workers perfect complex assembly tasks. These AI agents, developed with the NVIDIA AI Blueprint for VSS and NVIDIA Metropolis, have enabled Pegatron to augment assembly processes, reduce labor costs by 7% and decrease assembly line defect rates by 67%.
Kenmec and MetAI are using Omniverse technologies and the Mega NVIDIA Omniverse Blueprint to build physically accurate digital twins for simulating, testing and deploying warehouse automation solutions. Together, the teams virtualized the entire Chief Smart Logistics Center, creating a full-fidelity simulation environment that brings together physical dynamics, real-time controller logic, AI-driven testing and optimization — all within a simulated environment.
GIGABYTE operations teams are using digital twins developed with Omniverse libraries and connected to live IoT data from the manufacturing floor to improve operational monitoring of production systems. By visually flagging anomalies, including equipment issues and delays, the digital twins help teams quickly identify issues, conduct root cause analysis and take corrective actions.
Quanta Cloud Technology engineering, operations and logistics teams collaborate using digital twin solutions built with Omniverse to accelerate factory planning. Digital twins provide these cross-functional teams with access to the latest design data, enabling them to provide immediate feedback on proposed layouts, which leads to optimized workflows and improved space utilization. Teams can further extend collaboration sessions to external customers and suppliers so they can remotely contribute to design reviews and validation.
Credit: Quanta
Manufacturers Embrace Digital Twins to Accelerate Robotics Development
In addition to creating the future in manufacturing, Taiwan manufacturers are using digital twins, powered by Omniverse libraries and blueprints, to develop the next wave of AI-enabled robots.
Delta Electronics is using Isaac Sim to optimize electronic component production and to simulate, train and validate its entire range of industrial robots — from AMRs to industrial manipulators.
Credit: Delta Electronics
The company is transforming its expertise into a service by designing a cyber-physical integrated classroom to be launched soon in Taiwan, where customers learn to use the DIATwin platform to simulate and integrate Delta’s industrial equipment and robots to ensure a more effective implementation into their own production lines.
Credit: Techman Robot
Techman Robot is advancing intelligent automation at Volkswagen’s Transparent Factory. Using Isaac Sim, Techman’s AI Cobots learn to operate on GESSbot AMRs in physically accurate simulations to perform real-time assembly, inspection and adaptive manipulation tasks with precision. By simulating robot behavior and workflows virtually, Techman Robot has reduced the time to program robots by 70% and improved robot productivity by 20%.
Credit: Foxlink
Foxlink is using the Isaac GR00T N1 model to add generalized intelligence and autonomy to its industrial robots used in manufacturing facilities.
Solomon’s AI vision solution, powered by NVIDIA Isaac Manipulator CUDA-X acceleration libraries, is helping Inventec significantly accelerate its robotic server inspection process by boosting complex motion planning speed by up to 8x and reducing errors by 50%.
Kudan is integrating its Visual SLAM technology with Isaac Perceptor CUDA-X acceleration libraries into NexAIoT’s AMR, NexMOV-2. This integration uses advanced 3D perception and navigation, enabling them to navigate complex, unstructured environments such as manufacturing, logistics and healthcare facilities with greater precision and reliability.
MSI is powering its industrial robots with the NVIDIA Jetson AGX Orin module to perform a variety of tasks, from pick-and-place and material handling to delivering payloads inside large warehouses and facilities.
Credit: Adata
In healthcare, Adata and Advantech are jointly using Isaac Sim, Isaac Perceptor and Jetson Orin to develop AMRs for disinfecting hospitals. This collaboration has reduced deployment time by 70% and made the disinfection process 3x faster. Ubitus is also using the Isaac platform to train G1 humanoid robots to deliver medical checkup materials and specimens, helping alleviate labor shortages in hospitals.
Learn more by watching the COMPUTEX keynote from NVIDIA founder and CEO Jensen Huang and attending sessions at NVIDIA GTC Taipei, running through May 22.
See notice regarding software product information.
Featured image courtesy of Quanta, Wistron, Foxconn, Pegatron.
#nvidia #omniverse #digital #twins #help

NVIDIA Omniverse Digital Twins Help Taiwan Manufacturers Drive Golden Age of Industrial AI
NVIDIA and Taiwan’s manufacturing ecosystem, including Delta Electronics, Foxconn, TSMC and Wistron, are showcasing this week at COMPUTEX in Taipei the crucial role digital twins play in accelerating industrial AI. These electronics, semiconductor and robotics manufacturing leaders are using Universal Scene Descriptionand NVIDIA Omniverse libraries and blueprints to develop physically based digital twins. This is transforming factory planning by unlocking new operational efficiencies and accelerating the development, testing and validation of autonomous robots and robotic fleets. Many of these manufacturers are also extending the digitalization of their factories to the real world, using the NVIDIA AI Blueprint for video search and summarization— now generally available and part of the NVIDIA Metropolis platform — to deploy video analytics AI agents into their operations and drive additional automation and optimizations in defect detection and other operations. Taiwan Manufacturers Optimize Planning and Operations With Simulation and AI Agents Taiwan’s leading electronics and semiconductor manufacturers are using digital twins, physically based simulation and AI agents to optimize existing operations and vastly accelerate the planning and commissioning of new factories. Foxconn is leading the way. At its Taiwan facilities, Foxconn engineers rely on the Fii Digital Twin platform, developed with OpenUSD, Siemens and Omniverse technologies, to design and simulate robot work cells, assembly lines and entire factory layouts. These digital twins connect to material control systems and use Autodesk Flexsim, NVIDIA cuOpt and NVIDIA Isaac Sim to enable engineers to simulate and dynamically optimize the flow of materials, equipment, autonomous mobile robots, automated guided vehicles, and other robots and humans. By developing a standard digital twin model for their factories, Foxconn can quickly migrate and easily reconfigure its designs and plans for new factory deployments. Foxconn is using the NVIDIA Isaac GR00T N1 model, the NVIDIA Isaac GR00T-Mimic blueprint for synthetic manipulation motion generation and NVIDIA Isaac Lab to train industrial manipulator arms and humanoid robots for performing complex tasks such as screw-tightening, pick and place, assembly and cable insertion. Foxconn robotics developers use the Mega NVIDIA Omniverse Blueprint to simulate and test large robotic fleets comprising AMRs, manipulators and humanoid robots before deploying them in facilities. To accelerate analysis and decision-making, Foxconn engineers use their digital twin platform to conduct thermal assessments of POD rooms across different scenarios. By connecting their digital twins to the Cadence Reality Digital Twin Platform and integrating NVIDIA PhysicsNeMo frameworks, teams can conduct thermal simulations 150x faster, reduce thermal risks and identify energy-saving opportunities. Using the Omniverse Blueprint for AI factory digital twins, Foxconn can simulate and test GB200 Grace Blackwell Superchips in liquid-cooled PODs to replicate the conditions of an AI factory. Credit: Foxconn The company is also deploying video analytics AI agents using the VSS blueprint from NVIDIA Metropolis for real-time video analysis and insights in live production scenarios. TSMC is collaborating with an AI-powered digital twins startup to optimize the planning and construction of its new fabs. TSMC taps into an AI engine and applications built with Omniverse libraries to transform traditional 2D computer-aided designs into rich, interactive 3D layouts of their complex facilities, including specialized areas like clean rooms. Credit: TSMC Visualizing these optimized layouts in a digital twin allows planning teams to proactively identify and resolve equipment collisions, understand system interdependencies, and assess impacts on space and operational key performance indicators. This AI-driven approach is enhanced by NVIDIA cuOpt for optimization and reinforcement learning with NVIDIA Isaac Lab, enabling the generation of intricate, multilevel piping systems in seconds — a task that traditionally requires substantial time and effort. This enables engineers to virtually validate complex pipe routing and drastically reduce design revisions, ultimately streamlining the entire fab development process. TSMC also uses vision language models and vision foundation models to improve automated defect classification workflows — boosting efficiency to classify wafer product defects for engineers to pinpoint potential root causes for the issues. Beyond the use of digital twins and vision AI, TSMC also taps into NVIDIA CUDA-X software libraries and NVIDIA GPUs to accelerate its entire semiconductor chip design workflow — from lithography with NVIDIA cuLitho to semiconductor process simulation. Wistron teams drive operational efficiencies, optimize layout planning of their plants, and train robots and workers with the Wistron Digital Twinplatform. The platform is powered by software from Autodesk, Cadence and Microsoft and taps into NVIDIA AI and Omniverse libraries. By connecting the WiDT platform to generative AI tools and real-time data from surface mount technology machines and shopfloor control systems, operations teams can visualize real-time dashboards to quickly diagnose and improve machine and plant performance. Wistron robotics developers use the platform, and its integration with NVIDIA Isaac Sim, to simulate and test robotic arms. With a simulation-first approach, teams reduced the time needed for each arm to assemble parts on the production line by 12 seconds. Credit: Wistron The Wistron digital twin platform also uses the VSS blueprint to create and curate training videos for teaching workers how to perform and manage complex tasks and scenarios. The platform uses NVIDIA Cosmos Tokenizer to help teams analyze and break down worker actions on the production line and improve standard operating procedures. This approach is enabling Wistron to accelerate onboarding, improve worker productivity and ensure safety. Wiwynn uses AI-enabled digital twins built with Omniverse technologies to optimize factory layouts, simulate production, integrate cobots and enhance quality control through improved inspection and analysis. These solutions have driven significant manufacturing and logistics innovation and efficiencies. Pegatron’s PEGAVERSE and PEGAAi platforms equip engineers and factory managers with digital twins that support many use cases, including factory planning, predictive maintenance, process optimization, resource planning, remote monitoring and quality control. Teams also use the platforms to build visual AI agents to help workers perfect complex assembly tasks. These AI agents, developed with the NVIDIA AI Blueprint for VSS and NVIDIA Metropolis, have enabled Pegatron to augment assembly processes, reduce labor costs by 7% and decrease assembly line defect rates by 67%. Kenmec and MetAI are using Omniverse technologies and the Mega NVIDIA Omniverse Blueprint to build physically accurate digital twins for simulating, testing and deploying warehouse automation solutions. Together, the teams virtualized the entire Chief Smart Logistics Center, creating a full-fidelity simulation environment that brings together physical dynamics, real-time controller logic, AI-driven testing and optimization — all within a simulated environment. GIGABYTE operations teams are using digital twins developed with Omniverse libraries and connected to live IoT data from the manufacturing floor to improve operational monitoring of production systems. By visually flagging anomalies, including equipment issues and delays, the digital twins help teams quickly identify issues, conduct root cause analysis and take corrective actions. Quanta Cloud Technology engineering, operations and logistics teams collaborate using digital twin solutions built with Omniverse to accelerate factory planning. Digital twins provide these cross-functional teams with access to the latest design data, enabling them to provide immediate feedback on proposed layouts, which leads to optimized workflows and improved space utilization. Teams can further extend collaboration sessions to external customers and suppliers so they can remotely contribute to design reviews and validation. Credit: Quanta Manufacturers Embrace Digital Twins to Accelerate Robotics Development In addition to creating the future in manufacturing, Taiwan manufacturers are using digital twins, powered by Omniverse libraries and blueprints, to develop the next wave of AI-enabled robots. Delta Electronics is using Isaac Sim to optimize electronic component production and to simulate, train and validate its entire range of industrial robots — from AMRs to industrial manipulators. Credit: Delta Electronics The company is transforming its expertise into a service by designing a cyber-physical integrated classroom to be launched soon in Taiwan, where customers learn to use the DIATwin platform to simulate and integrate Delta’s industrial equipment and robots to ensure a more effective implementation into their own production lines. Credit: Techman Robot Techman Robot is advancing intelligent automation at Volkswagen’s Transparent Factory. Using Isaac Sim, Techman’s AI Cobots learn to operate on GESSbot AMRs in physically accurate simulations to perform real-time assembly, inspection and adaptive manipulation tasks with precision. By simulating robot behavior and workflows virtually, Techman Robot has reduced the time to program robots by 70% and improved robot productivity by 20%. Credit: Foxlink Foxlink is using the Isaac GR00T N1 model to add generalized intelligence and autonomy to its industrial robots used in manufacturing facilities. Solomon’s AI vision solution, powered by NVIDIA Isaac Manipulator CUDA-X acceleration libraries, is helping Inventec significantly accelerate its robotic server inspection process by boosting complex motion planning speed by up to 8x and reducing errors by 50%. Kudan is integrating its Visual SLAM technology with Isaac Perceptor CUDA-X acceleration libraries into NexAIoT’s AMR, NexMOV-2. This integration uses advanced 3D perception and navigation, enabling them to navigate complex, unstructured environments such as manufacturing, logistics and healthcare facilities with greater precision and reliability. MSI is powering its industrial robots with the NVIDIA Jetson AGX Orin module to perform a variety of tasks, from pick-and-place and material handling to delivering payloads inside large warehouses and facilities. Credit: Adata In healthcare, Adata and Advantech are jointly using Isaac Sim, Isaac Perceptor and Jetson Orin to develop AMRs for disinfecting hospitals. This collaboration has reduced deployment time by 70% and made the disinfection process 3x faster. Ubitus is also using the Isaac platform to train G1 humanoid robots to deliver medical checkup materials and specimens, helping alleviate labor shortages in hospitals. Learn more by watching the COMPUTEX keynote from NVIDIA founder and CEO Jensen Huang and attending sessions at NVIDIA GTC Taipei, running through May 22. See notice regarding software product information. Featured image courtesy of Quanta, Wistron, Foxconn, Pegatron. #nvidia #omniverse #digital #twins #help

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NVIDIA Omniverse Digital Twins Help Taiwan Manufacturers Drive Golden Age of Industrial AI

NVIDIA and Taiwan’s manufacturing ecosystem, including Delta Electronics, Foxconn, TSMC and Wistron, are showcasing this week at COMPUTEX in Taipei the crucial role digital twins play in accelerating industrial AI. These electronics, semiconductor and robotics manufacturing leaders are using Universal Scene Description (OpenUSD) and NVIDIA Omniverse libraries and blueprints to develop physically based digital twins. This is transforming factory planning by unlocking new operational efficiencies and accelerating the development, testing and validation of autonomous robots and robotic fleets. Many of these manufacturers are also extending the digitalization of their factories to the real world, using the NVIDIA AI Blueprint for video search and summarization (VSS) — now generally available and part of the NVIDIA Metropolis platform — to deploy video analytics AI agents into their operations and drive additional automation and optimizations in defect detection and other operations. Taiwan Manufacturers Optimize Planning and Operations With Simulation and AI Agents Taiwan’s leading electronics and semiconductor manufacturers are using digital twins, physically based simulation and AI agents to optimize existing operations and vastly accelerate the planning and commissioning of new factories. Foxconn is leading the way. At its Taiwan facilities, Foxconn engineers rely on the Fii Digital Twin platform, developed with OpenUSD, Siemens and Omniverse technologies, to design and simulate robot work cells, assembly lines and entire factory layouts. These digital twins connect to material control systems and use Autodesk Flexsim, NVIDIA cuOpt and NVIDIA Isaac Sim to enable engineers to simulate and dynamically optimize the flow of materials, equipment, autonomous mobile robots (AMRs), automated guided vehicles, and other robots and humans. By developing a standard digital twin model for their factories, Foxconn can quickly migrate and easily reconfigure its designs and plans for new factory deployments. Foxconn is using the NVIDIA Isaac GR00T N1 model, the NVIDIA Isaac GR00T-Mimic blueprint for synthetic manipulation motion generation and NVIDIA Isaac Lab to train industrial manipulator arms and humanoid robots for performing complex tasks such as screw-tightening, pick and place, assembly and cable insertion. Foxconn robotics developers use the Mega NVIDIA Omniverse Blueprint to simulate and test large robotic fleets comprising AMRs, manipulators and humanoid robots before deploying them in facilities. To accelerate analysis and decision-making, Foxconn engineers use their digital twin platform to conduct thermal assessments of POD rooms across different scenarios. By connecting their digital twins to the Cadence Reality Digital Twin Platform and integrating NVIDIA PhysicsNeMo frameworks, teams can conduct thermal simulations 150x faster, reduce thermal risks and identify energy-saving opportunities. Using the Omniverse Blueprint for AI factory digital twins, Foxconn can simulate and test GB200 Grace Blackwell Superchips in liquid-cooled PODs to replicate the conditions of an AI factory. Credit: Foxconn The company is also deploying video analytics AI agents using the VSS blueprint from NVIDIA Metropolis for real-time video analysis and insights in live production scenarios. TSMC is collaborating with an AI-powered digital twins startup to optimize the planning and construction of its new fabs. TSMC taps into an AI engine and applications built with Omniverse libraries to transform traditional 2D computer-aided designs into rich, interactive 3D layouts of their complex facilities, including specialized areas like clean rooms. Credit: TSMC Visualizing these optimized layouts in a digital twin allows planning teams to proactively identify and resolve equipment collisions, understand system interdependencies, and assess impacts on space and operational key performance indicators. This AI-driven approach is enhanced by NVIDIA cuOpt for optimization and reinforcement learning with NVIDIA Isaac Lab, enabling the generation of intricate, multilevel piping systems in seconds — a task that traditionally requires substantial time and effort. This enables engineers to virtually validate complex pipe routing and drastically reduce design revisions, ultimately streamlining the entire fab development process. TSMC also uses vision language models and vision foundation models to improve automated defect classification workflows — boosting efficiency to classify wafer product defects for engineers to pinpoint potential root causes for the issues. Beyond the use of digital twins and vision AI, TSMC also taps into NVIDIA CUDA-X software libraries and NVIDIA GPUs to accelerate its entire semiconductor chip design workflow — from lithography with NVIDIA cuLitho to semiconductor process simulation. Wistron teams drive operational efficiencies, optimize layout planning of their plants, and train robots and workers with the Wistron Digital Twin (WiDT) platform. The platform is powered by software from Autodesk, Cadence and Microsoft and taps into NVIDIA AI and Omniverse libraries. By connecting the WiDT platform to generative AI tools and real-time data from surface mount technology machines and shopfloor control systems, operations teams can visualize real-time dashboards to quickly diagnose and improve machine and plant performance. Wistron robotics developers use the platform, and its integration with NVIDIA Isaac Sim, to simulate and test robotic arms. With a simulation-first approach, teams reduced the time needed for each arm to assemble parts on the production line by 12 seconds. Credit: Wistron The Wistron digital twin platform also uses the VSS blueprint to create and curate training videos for teaching workers how to perform and manage complex tasks and scenarios. The platform uses NVIDIA Cosmos Tokenizer to help teams analyze and break down worker actions on the production line and improve standard operating procedures. This approach is enabling Wistron to accelerate onboarding, improve worker productivity and ensure safety. Wiwynn uses AI-enabled digital twins built with Omniverse technologies to optimize factory layouts, simulate production, integrate cobots and enhance quality control through improved inspection and analysis. These solutions have driven significant manufacturing and logistics innovation and efficiencies. Pegatron’s PEGAVERSE and PEGAAi platforms equip engineers and factory managers with digital twins that support many use cases, including factory planning, predictive maintenance, process optimization, resource planning, remote monitoring and quality control. Teams also use the platforms to build visual AI agents to help workers perfect complex assembly tasks. These AI agents, developed with the NVIDIA AI Blueprint for VSS and NVIDIA Metropolis, have enabled Pegatron to augment assembly processes, reduce labor costs by 7% and decrease assembly line defect rates by 67%. Kenmec and MetAI are using Omniverse technologies and the Mega NVIDIA Omniverse Blueprint to build physically accurate digital twins for simulating, testing and deploying warehouse automation solutions. Together, the teams virtualized the entire Chief Smart Logistics Center, creating a full-fidelity simulation environment that brings together physical dynamics, real-time controller logic, AI-driven testing and optimization — all within a simulated environment. GIGABYTE operations teams are using digital twins developed with Omniverse libraries and connected to live IoT data from the manufacturing floor to improve operational monitoring of production systems. By visually flagging anomalies, including equipment issues and delays, the digital twins help teams quickly identify issues, conduct root cause analysis and take corrective actions. Quanta Cloud Technology engineering, operations and logistics teams collaborate using digital twin solutions built with Omniverse to accelerate factory planning. Digital twins provide these cross-functional teams with access to the latest design data, enabling them to provide immediate feedback on proposed layouts, which leads to optimized workflows and improved space utilization. Teams can further extend collaboration sessions to external customers and suppliers so they can remotely contribute to design reviews and validation. Credit: Quanta Manufacturers Embrace Digital Twins to Accelerate Robotics Development In addition to creating the future in manufacturing, Taiwan manufacturers are using digital twins, powered by Omniverse libraries and blueprints, to develop the next wave of AI-enabled robots. Delta Electronics is using Isaac Sim to optimize electronic component production and to simulate, train and validate its entire range of industrial robots — from AMRs to industrial manipulators. Credit: Delta Electronics The company is transforming its expertise into a service by designing a cyber-physical integrated classroom to be launched soon in Taiwan, where customers learn to use the DIATwin platform to simulate and integrate Delta’s industrial equipment and robots to ensure a more effective implementation into their own production lines. Credit: Techman Robot Techman Robot is advancing intelligent automation at Volkswagen’s Transparent Factory. Using Isaac Sim, Techman’s AI Cobots learn to operate on GESSbot AMRs in physically accurate simulations to perform real-time assembly, inspection and adaptive manipulation tasks with precision. By simulating robot behavior and workflows virtually, Techman Robot has reduced the time to program robots by 70% and improved robot productivity by 20%. Credit: Foxlink Foxlink is using the Isaac GR00T N1 model to add generalized intelligence and autonomy to its industrial robots used in manufacturing facilities. Solomon’s AI vision solution, powered by NVIDIA Isaac Manipulator CUDA-X acceleration libraries, is helping Inventec significantly accelerate its robotic server inspection process by boosting complex motion planning speed by up to 8x and reducing errors by 50%. Kudan is integrating its Visual SLAM technology with Isaac Perceptor CUDA-X acceleration libraries into NexAIoT’s AMR, NexMOV-2. This integration uses advanced 3D perception and navigation, enabling them to navigate complex, unstructured environments such as manufacturing, logistics and healthcare facilities with greater precision and reliability. MSI is powering its industrial robots with the NVIDIA Jetson AGX Orin module to perform a variety of tasks, from pick-and-place and material handling to delivering payloads inside large warehouses and facilities. Credit: Adata In healthcare, Adata and Advantech are jointly using Isaac Sim, Isaac Perceptor and Jetson Orin to develop AMRs for disinfecting hospitals. This collaboration has reduced deployment time by 70% and made the disinfection process 3x faster. Ubitus is also using the Isaac platform to train G1 humanoid robots to deliver medical checkup materials and specimens, helping alleviate labor shortages in hospitals. Learn more by watching the COMPUTEX keynote from NVIDIA founder and CEO Jensen Huang and attending sessions at NVIDIA GTC Taipei, running through May 22. See notice regarding software product information. Featured image courtesy of Quanta (top left), Wistron (top right), Foxconn (bottom left), Pegatron (bottom right).

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Creative Boom Compartió un vínculo

2025-05-20 23:40:37 ·

Birra Moretti's global campaign makes a toast to life's simple pleasures

What do you do when the sun vanishes behind the rooftops just as you've settled in for an evening beer with friends? The answer is simple: grab your chair, rally your mates, and hike to the nearest hilltop to catch the last golden rays with a cold one in hand.
This joyfully absurd premise forms the basis of Chairs, the hero film in Birra Moretti's newly launched global campaign, created by Lucky Generals and directed by Sam Pilling. It's a whimsical, cinematic ode to community, ritual, and the pleasure of doing something simple together.
The campaign centres around the line "Enjoy Life's Simple Pleasures", a brand platform that aims to cut through the chaos of modern life with a message rooted in authenticity, warmth, and good humour. At a time when attention spans are short, and everything seems increasingly complex, Birra Moretti offers an alternative: slow down, pull up a chair, and enjoy a beer with the people you love.

"In a world that's increasingly busy, noisy and complex, we look to Italy, where life's greatest pleasures are often the simplest," says Sam Fielding, global brand lead at Birra Moretti. "Our new global campaign playfully brings this idea to life, sharing the simple joy of connecting with your favourite people and enjoying a Birra Moretti in a beautiful Tuscan setting."
That idea is carried across Chairs, and the companion spot Pull Up A Chair, in which a man carts his living room armchair to a bar when no other seats are available. There's a gentle absurdity to both stories, but the message is that pleasure doesn't have to be complicated and great moments are often found in everyday rituals, especially when beer, food and friends are involved.
For Gareth Morgan, creative director at Lucky Generals, the idea was born from a desire to reflect real, relatable joy in a chaotic world. "Birra Moretti is here to remind us all that in an increasingly confusing and complicated world, pleasure is, well, simple. Your best mates, ice-cold beers, some antipasti and a sunset. What else do you need?"

The campaign leans heavily on visual storytelling to strike an emotional chord without straying into sentimentality. Shot on film in a nostalgic 4:3 ratio, the scenes unfold with a timeless charm as we see sun-drenched village squares, weathered stone walls, and characters with stories etched into their faces.
"There are very few places on Earth that know how to slow down and enjoy the moment better than a tiny village in Tuscany," says Gareth. "We tried to use the visual world, particularly the location and cast, to help with the emotion."
That sense of place is no accident. Tuscany's cultural richness, from food and landscape to the rhythm of everyday life, was essential to capturing the campaign's tone. "Birra Moretti is from Tuscany, and the beer is literally called L'Autentica, so we were very keen to try and make everything feel as authentically Italian as possible," Gareth adds. The landscape is incredible, the food is banging, and the people are characterful and interesting."

It turns out that the chair is more than a cute visual gag. "Everyone loves a sunset beer," Gareth explains. "And the whole village carrying chairs to the top of the hill to chase that last bit of sun felt like the perfect metaphor for what we were trying to say."
Simple pleasures, after all, aren't passive. They're something we chase, share, and sometimes go out of our way to protect. The humble chair becomes a stand-in for that intention and a way to invite others in to make time for what matters.
The campaign also marks the unveiling of a refreshed brand world for Birra Moretti, building on existing assets like its iconic Baffo character while giving the identity a contemporary update. With executions rolling out across film, social, digital and seasonal activations, the brand is establishing a more cohesive and emotionally resonant global presence.
"We wanted to show people a window into Italy that didn't feel stereotypical but, instead, felt like somewhere you wanted to be," Gareth says. "Sipping on a Birra Moretti with your pals."
The evolved visual language brings together heritage and modernity, keeping one foot firmly in tradition while opening the door to new drinkers in multiple global markets over the next 18 months. The media rollout includes digital activations, stills, and social content pillars tailored to brand, seasonal, and product-specific storytelling.
With so many beer brands chasing novelty, disruption, or viral punchlines, Birra Moretti's campaign feels refreshingly low-key and all the more powerful for it. There's no over-engineered plot, no celebrity cameo, no lab-grown slogans—just a beautifully shot reminder that the best things in life tend to be the simplest.
#birra #moretti039s #global #campaign #makes

Birra Moretti's global campaign makes a toast to life's simple pleasures
What do you do when the sun vanishes behind the rooftops just as you've settled in for an evening beer with friends? The answer is simple: grab your chair, rally your mates, and hike to the nearest hilltop to catch the last golden rays with a cold one in hand. This joyfully absurd premise forms the basis of Chairs, the hero film in Birra Moretti's newly launched global campaign, created by Lucky Generals and directed by Sam Pilling. It's a whimsical, cinematic ode to community, ritual, and the pleasure of doing something simple together. The campaign centres around the line "Enjoy Life's Simple Pleasures", a brand platform that aims to cut through the chaos of modern life with a message rooted in authenticity, warmth, and good humour. At a time when attention spans are short, and everything seems increasingly complex, Birra Moretti offers an alternative: slow down, pull up a chair, and enjoy a beer with the people you love. "In a world that's increasingly busy, noisy and complex, we look to Italy, where life's greatest pleasures are often the simplest," says Sam Fielding, global brand lead at Birra Moretti. "Our new global campaign playfully brings this idea to life, sharing the simple joy of connecting with your favourite people and enjoying a Birra Moretti in a beautiful Tuscan setting." That idea is carried across Chairs, and the companion spot Pull Up A Chair, in which a man carts his living room armchair to a bar when no other seats are available. There's a gentle absurdity to both stories, but the message is that pleasure doesn't have to be complicated and great moments are often found in everyday rituals, especially when beer, food and friends are involved. For Gareth Morgan, creative director at Lucky Generals, the idea was born from a desire to reflect real, relatable joy in a chaotic world. "Birra Moretti is here to remind us all that in an increasingly confusing and complicated world, pleasure is, well, simple. Your best mates, ice-cold beers, some antipasti and a sunset. What else do you need?" The campaign leans heavily on visual storytelling to strike an emotional chord without straying into sentimentality. Shot on film in a nostalgic 4:3 ratio, the scenes unfold with a timeless charm as we see sun-drenched village squares, weathered stone walls, and characters with stories etched into their faces. "There are very few places on Earth that know how to slow down and enjoy the moment better than a tiny village in Tuscany," says Gareth. "We tried to use the visual world, particularly the location and cast, to help with the emotion." That sense of place is no accident. Tuscany's cultural richness, from food and landscape to the rhythm of everyday life, was essential to capturing the campaign's tone. "Birra Moretti is from Tuscany, and the beer is literally called L'Autentica, so we were very keen to try and make everything feel as authentically Italian as possible," Gareth adds. The landscape is incredible, the food is banging, and the people are characterful and interesting." It turns out that the chair is more than a cute visual gag. "Everyone loves a sunset beer," Gareth explains. "And the whole village carrying chairs to the top of the hill to chase that last bit of sun felt like the perfect metaphor for what we were trying to say." Simple pleasures, after all, aren't passive. They're something we chase, share, and sometimes go out of our way to protect. The humble chair becomes a stand-in for that intention and a way to invite others in to make time for what matters. The campaign also marks the unveiling of a refreshed brand world for Birra Moretti, building on existing assets like its iconic Baffo character while giving the identity a contemporary update. With executions rolling out across film, social, digital and seasonal activations, the brand is establishing a more cohesive and emotionally resonant global presence. "We wanted to show people a window into Italy that didn't feel stereotypical but, instead, felt like somewhere you wanted to be," Gareth says. "Sipping on a Birra Moretti with your pals." The evolved visual language brings together heritage and modernity, keeping one foot firmly in tradition while opening the door to new drinkers in multiple global markets over the next 18 months. The media rollout includes digital activations, stills, and social content pillars tailored to brand, seasonal, and product-specific storytelling. With so many beer brands chasing novelty, disruption, or viral punchlines, Birra Moretti's campaign feels refreshingly low-key and all the more powerful for it. There's no over-engineered plot, no celebrity cameo, no lab-grown slogans—just a beautifully shot reminder that the best things in life tend to be the simplest. #birra #moretti039s #global #campaign #makes

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Birra Moretti's global campaign makes a toast to life's simple pleasures

What do you do when the sun vanishes behind the rooftops just as you've settled in for an evening beer with friends? The answer is simple: grab your chair, rally your mates, and hike to the nearest hilltop to catch the last golden rays with a cold one in hand. This joyfully absurd premise forms the basis of Chairs, the hero film in Birra Moretti's newly launched global campaign, created by Lucky Generals and directed by Sam Pilling. It's a whimsical, cinematic ode to community, ritual, and the pleasure of doing something simple together. The campaign centres around the line "Enjoy Life's Simple Pleasures", a brand platform that aims to cut through the chaos of modern life with a message rooted in authenticity, warmth, and good humour. At a time when attention spans are short, and everything seems increasingly complex, Birra Moretti offers an alternative: slow down, pull up a chair, and enjoy a beer with the people you love. "In a world that's increasingly busy, noisy and complex, we look to Italy, where life's greatest pleasures are often the simplest," says Sam Fielding, global brand lead at Birra Moretti. "Our new global campaign playfully brings this idea to life, sharing the simple joy of connecting with your favourite people and enjoying a Birra Moretti in a beautiful Tuscan setting." That idea is carried across Chairs, and the companion spot Pull Up A Chair, in which a man carts his living room armchair to a bar when no other seats are available. There's a gentle absurdity to both stories, but the message is that pleasure doesn't have to be complicated and great moments are often found in everyday rituals, especially when beer, food and friends are involved. For Gareth Morgan, creative director at Lucky Generals, the idea was born from a desire to reflect real, relatable joy in a chaotic world. "Birra Moretti is here to remind us all that in an increasingly confusing and complicated world, pleasure is, well, simple. Your best mates, ice-cold beers, some antipasti and a sunset. What else do you need?" The campaign leans heavily on visual storytelling to strike an emotional chord without straying into sentimentality. Shot on film in a nostalgic 4:3 ratio, the scenes unfold with a timeless charm as we see sun-drenched village squares, weathered stone walls, and characters with stories etched into their faces. "There are very few places on Earth that know how to slow down and enjoy the moment better than a tiny village in Tuscany," says Gareth. "We tried to use the visual world, particularly the location and cast, to help with the emotion." That sense of place is no accident. Tuscany's cultural richness, from food and landscape to the rhythm of everyday life, was essential to capturing the campaign's tone. "Birra Moretti is from Tuscany, and the beer is literally called L'Autentica, so we were very keen to try and make everything feel as authentically Italian as possible," Gareth adds. The landscape is incredible, the food is banging, and the people are characterful and interesting." It turns out that the chair is more than a cute visual gag. "Everyone loves a sunset beer," Gareth explains. "And the whole village carrying chairs to the top of the hill to chase that last bit of sun felt like the perfect metaphor for what we were trying to say." Simple pleasures, after all, aren't passive. They're something we chase, share, and sometimes go out of our way to protect. The humble chair becomes a stand-in for that intention and a way to invite others in to make time for what matters. The campaign also marks the unveiling of a refreshed brand world for Birra Moretti, building on existing assets like its iconic Baffo character while giving the identity a contemporary update. With executions rolling out across film, social, digital and seasonal activations (including a focus on Birra Moretti Zero), the brand is establishing a more cohesive and emotionally resonant global presence. "We wanted to show people a window into Italy that didn't feel stereotypical but, instead, felt like somewhere you wanted to be," Gareth says. "Sipping on a Birra Moretti with your pals." The evolved visual language brings together heritage and modernity, keeping one foot firmly in tradition while opening the door to new drinkers in multiple global markets over the next 18 months. The media rollout includes digital activations, stills, and social content pillars tailored to brand, seasonal, and product-specific storytelling. With so many beer brands chasing novelty, disruption, or viral punchlines, Birra Moretti's campaign feels refreshingly low-key and all the more powerful for it. There's no over-engineered plot, no celebrity cameo, no lab-grown slogans—just a beautifully shot reminder that the best things in life tend to be the simplest.

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Courtney Eliseo Compartió un vínculo

2025-05-20 23:39:15 ·

7 Best 50s Color Palettes that are “The Cat’s Pajamas”

7 Best 50s Color Palettes that are “The Cat’s Pajamas”

In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.When I look for inspiration that balances nostalgia with timeless appeal, I always find myself drawn to the refined elegance of 1950s color schemes.
There’s something undeniably charming about these palettes that evoke post-war optimism and domestic bliss. If you’re searching for color combinations that feel simultaneously fresh and comfortingly familiar, these 50s-inspired palettes might be exactly what your next project needs.
I’ve compiled my favorite midcentury color combinations that continue to influence modern design sensibilities.
Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The 8 Most Iconic 50s Color Palettes
1. Diner Delight

#E30022

#FFFFFF

#000000

#17B2E7

Nothing captures the spirit of 50s Americana quite like these bold, crisp colors inspired by classic diners. The striking contrast between the colors creates immediate visual impact.2. Atomic Pastels

#CC2D30

#9BDBC1

#EFE8AD

#AADD96

#E8A5AF

This palette blends soft pastels with a punch of cherry red, echoing the optimistic, space-age aesthetic of the 1950s. It’s perfect for designs that aim to capture the era’s futuristic yet friendly vibe.
3. Midcentury Mint

#80ADD7

#0ABDA0

#EBF2EA

#D4DCA9

#BF9D7A

A refreshing mix of cool blues and greens, balanced with warm neutrals. This palette reflects the clean lines and organic forms characteristic of mid-century modern design.
4. Lemon Meringue

#FFD700

#40E0D0

#98FF98

#FFB6C1

Bright and cheerful, this palette combines sunny yellows with cool mints and pinks, reminiscent of 1950s kitchen appliances and decor.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

5. Classic Creams

#D0C195

#E2D9B3

#ECEAD3

#C9DCAF

#BF9E86

Subtle and sophisticated, these muted tones were popular in 1950s interiors, offering a timeless elegance suitable for various design applications.
6. Diner Daze

#EE4483

#24BAB9

#F3FF98

#FFFFFF

#000000

A vibrant mix of pinks, teals, and yellows, this palette captures the lively atmosphere of 1950s diners, complete with neon signs and checkered floors.
7. Pop Culture Brights

#FFB6C1

#40E0D0

#98FF98

#FFD700

Bold and playful, these colors were prevalent in 1950s pop culture, from fashion to advertising, embodying the era’s energetic and optimistic spirit.
Why 50s Color Palettes Still Resonate Today
Before diving deeper into these specific palettes, let’s explore why 50s colors continue to influence contemporary design. The 1950s represented a unique cultural moment – positioned between post-war optimism and pre-counterculture conformity. This era embraced both technological innovation and domestic comfort, resulting in color schemes that balanced forward-thinking excitement with homey reassurance.
As a designer, I find that incorporating era-inspired colors into modern projects can add depth, warmth, and a touch of nostalgia that resonates with many people. The 50s palettes in particular have an enduring appeal because they offer a perfect balance – neither too bold nor too subtle, neither too serious nor too playful. They occupy that sweet spot of being distinctive without overwhelming the senses.
How to Use 50s Color Palettes in Modern Design
Now that we’ve explored these fantastic 50s-inspired palettes, you might be wondering how to incorporate them into contemporary projects without creating something that feels like a period piece. Here are some approaches I’ve found effective:
1. Modernize with Unexpected Pairings
Try combining 50s colors with unexpected elements like ultra-modern typography or cutting-edge photography. I’ve found that the tension between the familiar colors and contemporary components creates designs that feel fresh yet grounded.
2. Adjust the Saturation
The original 50s colors sometimes need slight adjustments for today’s digital environment. Try tweaking the saturation or brightness to give these classic hues a modern update. I often find that slightly desaturating brighter colors or adding richness to neutrals helps these palettes feel current.
3. Use as Secondary Elements
If you’re concerned about going too retro, try using 50s colors as secondary elements in your design. A predominantly modern palette with strategic pops of midcentury color can create just the right amount of nostalgic flair without overwhelming the design.
4. Focus on Texture
The 50s were as much about interesting textures as they were about colors. I love pairing these color palettes with appropriate textures – think boomerang patterns, atomic starbursts, or subtle linen textures – to enhance their midcentury feel in a sophisticated way.

What Made These Colors Define the 50s?
As someone fascinated by color psychology and cultural history, I find it particularly interesting to examine why these specific palettes dominated the 1950s:

Post-War Prosperity: The bright, optimistic colors reflected economic growth and increasing consumer confidence after years of wartime austerity.
Technological Advances: New manufacturing processes allowed for more consistent, vibrant colors in consumer goods and home décor.
Cultural Shifts: The emphasis on domestic life and family values influenced the comforting, homey qualities of many popular color schemes.
Media Influence: The expanding reach of television, magazines, and advertising helped standardize and spread certain color trends throughout American culture.
Design Movements: The midcentury modern movement, with its clean lines and functional aesthetics, favored these particular color combinations.

Understanding these influences helps explain why these colors feel simultaneously nostalgic and timeless – they were born from specific cultural circumstances yet tap into enduring human preferences.
Implementing 50s Color Palettes Across Design Disciplines
One thing I particularly appreciate about 50s color palettes is their remarkable versatility across different design fields:
Product Design
For product designers, 50s colors offer a perfect blend of approachability and distinctiveness. I’ve seen stunning contemporary appliances that incorporate midcentury palettes to create pieces that feel simultaneously nostalgic and cutting-edge. The key is balancing these vintage hues with modern materials and sleek forms.
Digital Design
In UI/UX design, 50s color combinations can create interfaces with personality without sacrificing usability. I find the balanced nature of these palettes particularly well-suited for creating hierarchical structures in interfaces – the contrasts are distinctive without being jarring.
Environmental Design
Retail spaces and restaurants can benefit enormously from strategic use of 50s color schemes. I’ve observed how these familiar yet distinctive palettes can instantly communicate a brand’s personality and create immersive environments that customers connect with emotionally.
Fashion
The cyclical nature of fashion means 50s colors regularly return to prominence. The current appreciation for quality basics and timeless style makes these color combinations particularly relevant now. I love seeing contemporary designers reinterpret these palettes with modern silhouettes and materials.

Conclusion: Timeless Appeal with Modern Applications
As we’ve explored these eight quintessential 50s color palettes, I hope you’ve gained appreciation for their enduring relevance and versatility. Whether you’re designing a retro-inspired brand identity, refreshing an interior space, or simply looking for color combinations with proven staying power, these midcentury palettes offer boundless possibilities.
The beauty of 50s color schemes lies in their perfect balance – they’re distinctive enough to create character but restrained enough to remain timeless. They embody that rare quality of being simultaneously familiar and fresh, comforting and inspiring.
So don’t hesitate to experiment with these classic combinations in your next project. The 50s may have been about conformity in some ways, but their color sensibilities offer contemporary designers a foundation for creating work that stands out while remaining accessible. Happy designing!

Preston Lee

Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more.

What Colors Make Blue?Blue is more than just a color—it’s an experience. When we encounter blue, we’re drawn to its tranquil beauty, finding...27 Famous Red Logos to Inspire YouRed is one of the most powerful colors in logo design. It’s bold, passionate, and impossible to ignore. I’ve spent...The Psychological Impact of Color in Graphic DesignYour brain processes color before words, making it incredibly powerful visual stimuli. If you use it strategically, you can subconsciously...
#best #50s #color #palettes #that

7 Best 50s Color Palettes that are “The Cat’s Pajamas”
7 Best 50s Color Palettes that are “The Cat’s Pajamas” In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.When I look for inspiration that balances nostalgia with timeless appeal, I always find myself drawn to the refined elegance of 1950s color schemes. There’s something undeniably charming about these palettes that evoke post-war optimism and domestic bliss. If you’re searching for color combinations that feel simultaneously fresh and comfortingly familiar, these 50s-inspired palettes might be exactly what your next project needs. I’ve compiled my favorite midcentury color combinations that continue to influence modern design sensibilities. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The 8 Most Iconic 50s Color Palettes 1. Diner Delight #E30022 #FFFFFF #000000 #17B2E7 Nothing captures the spirit of 50s Americana quite like these bold, crisp colors inspired by classic diners. The striking contrast between the colors creates immediate visual impact.2. Atomic Pastels #CC2D30 #9BDBC1 #EFE8AD #AADD96 #E8A5AF This palette blends soft pastels with a punch of cherry red, echoing the optimistic, space-age aesthetic of the 1950s. It’s perfect for designs that aim to capture the era’s futuristic yet friendly vibe. 3. Midcentury Mint #80ADD7 #0ABDA0 #EBF2EA #D4DCA9 #BF9D7A A refreshing mix of cool blues and greens, balanced with warm neutrals. This palette reflects the clean lines and organic forms characteristic of mid-century modern design. 4. Lemon Meringue #FFD700 #40E0D0 #98FF98 #FFB6C1 Bright and cheerful, this palette combines sunny yellows with cool mints and pinks, reminiscent of 1950s kitchen appliances and decor.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. 5. Classic Creams #D0C195 #E2D9B3 #ECEAD3 #C9DCAF #BF9E86 Subtle and sophisticated, these muted tones were popular in 1950s interiors, offering a timeless elegance suitable for various design applications. 6. Diner Daze #EE4483 #24BAB9 #F3FF98 #FFFFFF #000000 A vibrant mix of pinks, teals, and yellows, this palette captures the lively atmosphere of 1950s diners, complete with neon signs and checkered floors. 7. Pop Culture Brights #FFB6C1 #40E0D0 #98FF98 #FFD700 Bold and playful, these colors were prevalent in 1950s pop culture, from fashion to advertising, embodying the era’s energetic and optimistic spirit. Why 50s Color Palettes Still Resonate Today Before diving deeper into these specific palettes, let’s explore why 50s colors continue to influence contemporary design. The 1950s represented a unique cultural moment – positioned between post-war optimism and pre-counterculture conformity. This era embraced both technological innovation and domestic comfort, resulting in color schemes that balanced forward-thinking excitement with homey reassurance. As a designer, I find that incorporating era-inspired colors into modern projects can add depth, warmth, and a touch of nostalgia that resonates with many people. The 50s palettes in particular have an enduring appeal because they offer a perfect balance – neither too bold nor too subtle, neither too serious nor too playful. They occupy that sweet spot of being distinctive without overwhelming the senses. How to Use 50s Color Palettes in Modern Design Now that we’ve explored these fantastic 50s-inspired palettes, you might be wondering how to incorporate them into contemporary projects without creating something that feels like a period piece. Here are some approaches I’ve found effective: 1. Modernize with Unexpected Pairings Try combining 50s colors with unexpected elements like ultra-modern typography or cutting-edge photography. I’ve found that the tension between the familiar colors and contemporary components creates designs that feel fresh yet grounded. 2. Adjust the Saturation The original 50s colors sometimes need slight adjustments for today’s digital environment. Try tweaking the saturation or brightness to give these classic hues a modern update. I often find that slightly desaturating brighter colors or adding richness to neutrals helps these palettes feel current. 3. Use as Secondary Elements If you’re concerned about going too retro, try using 50s colors as secondary elements in your design. A predominantly modern palette with strategic pops of midcentury color can create just the right amount of nostalgic flair without overwhelming the design. 4. Focus on Texture The 50s were as much about interesting textures as they were about colors. I love pairing these color palettes with appropriate textures – think boomerang patterns, atomic starbursts, or subtle linen textures – to enhance their midcentury feel in a sophisticated way. What Made These Colors Define the 50s? As someone fascinated by color psychology and cultural history, I find it particularly interesting to examine why these specific palettes dominated the 1950s: Post-War Prosperity: The bright, optimistic colors reflected economic growth and increasing consumer confidence after years of wartime austerity. Technological Advances: New manufacturing processes allowed for more consistent, vibrant colors in consumer goods and home décor. Cultural Shifts: The emphasis on domestic life and family values influenced the comforting, homey qualities of many popular color schemes. Media Influence: The expanding reach of television, magazines, and advertising helped standardize and spread certain color trends throughout American culture. Design Movements: The midcentury modern movement, with its clean lines and functional aesthetics, favored these particular color combinations. Understanding these influences helps explain why these colors feel simultaneously nostalgic and timeless – they were born from specific cultural circumstances yet tap into enduring human preferences. Implementing 50s Color Palettes Across Design Disciplines One thing I particularly appreciate about 50s color palettes is their remarkable versatility across different design fields: Product Design For product designers, 50s colors offer a perfect blend of approachability and distinctiveness. I’ve seen stunning contemporary appliances that incorporate midcentury palettes to create pieces that feel simultaneously nostalgic and cutting-edge. The key is balancing these vintage hues with modern materials and sleek forms. Digital Design In UI/UX design, 50s color combinations can create interfaces with personality without sacrificing usability. I find the balanced nature of these palettes particularly well-suited for creating hierarchical structures in interfaces – the contrasts are distinctive without being jarring. Environmental Design Retail spaces and restaurants can benefit enormously from strategic use of 50s color schemes. I’ve observed how these familiar yet distinctive palettes can instantly communicate a brand’s personality and create immersive environments that customers connect with emotionally. Fashion The cyclical nature of fashion means 50s colors regularly return to prominence. The current appreciation for quality basics and timeless style makes these color combinations particularly relevant now. I love seeing contemporary designers reinterpret these palettes with modern silhouettes and materials. Conclusion: Timeless Appeal with Modern Applications As we’ve explored these eight quintessential 50s color palettes, I hope you’ve gained appreciation for their enduring relevance and versatility. Whether you’re designing a retro-inspired brand identity, refreshing an interior space, or simply looking for color combinations with proven staying power, these midcentury palettes offer boundless possibilities. The beauty of 50s color schemes lies in their perfect balance – they’re distinctive enough to create character but restrained enough to remain timeless. They embody that rare quality of being simultaneously familiar and fresh, comforting and inspiring. So don’t hesitate to experiment with these classic combinations in your next project. The 50s may have been about conformity in some ways, but their color sensibilities offer contemporary designers a foundation for creating work that stands out while remaining accessible. Happy designing! Preston Lee Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more. What Colors Make Blue?Blue is more than just a color—it’s an experience. When we encounter blue, we’re drawn to its tranquil beauty, finding...27 Famous Red Logos to Inspire YouRed is one of the most powerful colors in logo design. It’s bold, passionate, and impossible to ignore. I’ve spent...The Psychological Impact of Color in Graphic DesignYour brain processes color before words, making it incredibly powerful visual stimuli. If you use it strategically, you can subconsciously... #best #50s #color #palettes #that

DESIGNWORKLIFE.COM

7 Best 50s Color Palettes that are “The Cat’s Pajamas”

7 Best 50s Color Palettes that are “The Cat’s Pajamas” In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.When I look for inspiration that balances nostalgia with timeless appeal, I always find myself drawn to the refined elegance of 1950s color schemes. There’s something undeniably charming about these palettes that evoke post-war optimism and domestic bliss. If you’re searching for color combinations that feel simultaneously fresh and comfortingly familiar, these 50s-inspired palettes might be exactly what your next project needs. I’ve compiled my favorite midcentury color combinations that continue to influence modern design sensibilities. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The 8 Most Iconic 50s Color Palettes 1. Diner Delight #E30022 #FFFFFF #000000 #17B2E7 Nothing captures the spirit of 50s Americana quite like these bold, crisp colors inspired by classic diners. The striking contrast between the colors creates immediate visual impact.2. Atomic Pastels #CC2D30 #9BDBC1 #EFE8AD #AADD96 #E8A5AF This palette blends soft pastels with a punch of cherry red, echoing the optimistic, space-age aesthetic of the 1950s. It’s perfect for designs that aim to capture the era’s futuristic yet friendly vibe. 3. Midcentury Mint #80ADD7 #0ABDA0 #EBF2EA #D4DCA9 #BF9D7A A refreshing mix of cool blues and greens, balanced with warm neutrals. This palette reflects the clean lines and organic forms characteristic of mid-century modern design. 4. Lemon Meringue #FFD700 #40E0D0 #98FF98 #FFB6C1 Bright and cheerful, this palette combines sunny yellows with cool mints and pinks, reminiscent of 1950s kitchen appliances and decor.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. 5. Classic Creams #D0C195 #E2D9B3 #ECEAD3 #C9DCAF #BF9E86 Subtle and sophisticated, these muted tones were popular in 1950s interiors, offering a timeless elegance suitable for various design applications. 6. Diner Daze #EE4483 #24BAB9 #F3FF98 #FFFFFF #000000 A vibrant mix of pinks, teals, and yellows, this palette captures the lively atmosphere of 1950s diners, complete with neon signs and checkered floors. 7. Pop Culture Brights #FFB6C1 #40E0D0 #98FF98 #FFD700 Bold and playful, these colors were prevalent in 1950s pop culture, from fashion to advertising, embodying the era’s energetic and optimistic spirit. Why 50s Color Palettes Still Resonate Today Before diving deeper into these specific palettes, let’s explore why 50s colors continue to influence contemporary design. The 1950s represented a unique cultural moment – positioned between post-war optimism and pre-counterculture conformity. This era embraced both technological innovation and domestic comfort, resulting in color schemes that balanced forward-thinking excitement with homey reassurance. As a designer, I find that incorporating era-inspired colors into modern projects can add depth, warmth, and a touch of nostalgia that resonates with many people. The 50s palettes in particular have an enduring appeal because they offer a perfect balance – neither too bold nor too subtle, neither too serious nor too playful. They occupy that sweet spot of being distinctive without overwhelming the senses. How to Use 50s Color Palettes in Modern Design Now that we’ve explored these fantastic 50s-inspired palettes, you might be wondering how to incorporate them into contemporary projects without creating something that feels like a period piece. Here are some approaches I’ve found effective: 1. Modernize with Unexpected Pairings Try combining 50s colors with unexpected elements like ultra-modern typography or cutting-edge photography. I’ve found that the tension between the familiar colors and contemporary components creates designs that feel fresh yet grounded. 2. Adjust the Saturation The original 50s colors sometimes need slight adjustments for today’s digital environment. Try tweaking the saturation or brightness to give these classic hues a modern update. I often find that slightly desaturating brighter colors or adding richness to neutrals helps these palettes feel current. 3. Use as Secondary Elements If you’re concerned about going too retro, try using 50s colors as secondary elements in your design. A predominantly modern palette with strategic pops of midcentury color can create just the right amount of nostalgic flair without overwhelming the design. 4. Focus on Texture The 50s were as much about interesting textures as they were about colors. I love pairing these color palettes with appropriate textures – think boomerang patterns, atomic starbursts, or subtle linen textures – to enhance their midcentury feel in a sophisticated way. What Made These Colors Define the 50s? As someone fascinated by color psychology and cultural history, I find it particularly interesting to examine why these specific palettes dominated the 1950s: Post-War Prosperity: The bright, optimistic colors reflected economic growth and increasing consumer confidence after years of wartime austerity. Technological Advances: New manufacturing processes allowed for more consistent, vibrant colors in consumer goods and home décor. Cultural Shifts: The emphasis on domestic life and family values influenced the comforting, homey qualities of many popular color schemes. Media Influence: The expanding reach of television, magazines, and advertising helped standardize and spread certain color trends throughout American culture. Design Movements: The midcentury modern movement, with its clean lines and functional aesthetics, favored these particular color combinations. Understanding these influences helps explain why these colors feel simultaneously nostalgic and timeless – they were born from specific cultural circumstances yet tap into enduring human preferences. Implementing 50s Color Palettes Across Design Disciplines One thing I particularly appreciate about 50s color palettes is their remarkable versatility across different design fields: Product Design For product designers, 50s colors offer a perfect blend of approachability and distinctiveness. I’ve seen stunning contemporary appliances that incorporate midcentury palettes to create pieces that feel simultaneously nostalgic and cutting-edge. The key is balancing these vintage hues with modern materials and sleek forms. Digital Design In UI/UX design, 50s color combinations can create interfaces with personality without sacrificing usability. I find the balanced nature of these palettes particularly well-suited for creating hierarchical structures in interfaces – the contrasts are distinctive without being jarring. Environmental Design Retail spaces and restaurants can benefit enormously from strategic use of 50s color schemes. I’ve observed how these familiar yet distinctive palettes can instantly communicate a brand’s personality and create immersive environments that customers connect with emotionally. Fashion The cyclical nature of fashion means 50s colors regularly return to prominence. The current appreciation for quality basics and timeless style makes these color combinations particularly relevant now. I love seeing contemporary designers reinterpret these palettes with modern silhouettes and materials. Conclusion: Timeless Appeal with Modern Applications As we’ve explored these eight quintessential 50s color palettes, I hope you’ve gained appreciation for their enduring relevance and versatility. Whether you’re designing a retro-inspired brand identity, refreshing an interior space, or simply looking for color combinations with proven staying power, these midcentury palettes offer boundless possibilities. The beauty of 50s color schemes lies in their perfect balance – they’re distinctive enough to create character but restrained enough to remain timeless. They embody that rare quality of being simultaneously familiar and fresh, comforting and inspiring. So don’t hesitate to experiment with these classic combinations in your next project. The 50s may have been about conformity in some ways, but their color sensibilities offer contemporary designers a foundation for creating work that stands out while remaining accessible. Happy designing! Preston Lee Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more. What Colors Make Blue? (Well…it’s complicated.)Blue is more than just a color—it’s an experience. When we encounter blue, we’re drawn to its tranquil beauty, finding...27 Famous Red Logos to Inspire YouRed is one of the most powerful colors in logo design. It’s bold, passionate, and impossible to ignore. I’ve spent...The Psychological Impact of Color in Graphic DesignYour brain processes color before words, making it incredibly powerful visual stimuli. If you use it strategically, you can subconsciously...

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2025-05-20 23:38:14 ·

Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow Cases

Cases News Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow CasesMay 20, 2025Last Updated: 2025-05-20We take a look at the new Antec x Noctua case along with Antec’s new 900 chassisThe HighlightsAntec and Noctua are partnering to make the Antec Flux Pro with NF-A12 G2 and NF-A14 G2 fans, 6 total, for a high airflow PC case with brown accentsAntec also showed off its new Antec 900 case, which uses a lot of aluminum and will have a variant that will come with 200mm Noctua fansTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroWe visited Antec’s booth at Computex where the company is showing off 2 new cases. Antec X Noctua Flux ProThe first case is a new version of the Antec Flux Pro, which we’ve previously reviewed. What makes it different is that it’s made in collaboration with Noctua and comes with Noctua’s fans.Editor's note: This was originally published on May 19, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeCamera, Video EditingMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangThis is an interesting case because the Flux Pro was already a thermal chart topper and now the company is adding very expensive, but very high performing fans to it. We’re looking forward to testing it. In terms of changes Antec has made, besides changing the fans, they’ve added the word Noctua to it. The panel covering is also different. Antec tells us that the steel brown paneling on the case was difficult to match with Noctua’s brown hue. In general, we’ve heard that color matching for manufacturing is apparently very hard. Pretty much every factory we’ve been to has told us this. Antec told us it spent over a month trying to get the correct brown to make Noctua happy with how the color came out. It sounds like everyone is happy with the end result. Internally, the brown rubber grommets were apparently more difficult than the steel panels to be the correct shade of brown. You can’t use the same mixture between the 2 materials. The top of the power supply shroud is another steel component that is also brown. They are removable mesh inserts, which we talked about in our review of the Flux Pro. Other than the fans and color difference, the tooling of the case is the same.Noctua is also probably going to include the fan hub pictured above. There’s no ARGB support, which makes sense given their fans don’t have RGB LEDs. It’s simply an 8 PWM fan connector. The PCB has SATA power on one side. The case itself will ship with 6 fans, which is the same amount of fans that the original Flux Pro offered.    The case is the same size and layout as the original Flux Pro and has 2x120mm fans on the bottom. The fans used here are the NF-A12 G2s, which are new fans. The rest of the case uses NF A14 G2 fans. This includes 3 of them in the front and 1 in the back. The G2 model we talked about in our NH-D15 G2 review has its fans slightly offset the RPM intentionally to try and avoid beat-frequency phenomenon and such that will create an undesirable noise. Looking at the back side panel of the case, the unit we saw had extension cables for its fans, which Noctua may also use, but that’s not certain at the moment given the build we saw is early. They’re pretty nice and we use them in our test benches. The case is essentially the same case we liked but with fans that should perform a little better or at least roughly the same with a different RPM. The price is currently TBD. The original Flux Pro is about with its 6 fans. The Noctua case, however, comes with roughly worth of Noctua fans. Doing the math, it seemingly adds up to a case amounting to around high s or s, we think. The case will be sold by Noctua and they are targeting a Q4 release date. The case is also supposed to include a tiny Noctua keychain. Antec 900 Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work!Antec is also bringing back the Antec 900, which originally came out way back in 2006. We know a lot of people in our audience had it.  There were 2 versions of the Antec 900. The 2006 model is the one most people probably remember. It was a very different time and the case was very well liked. If they launched it today, however, it wouldn’t work. Cable management back then didn’t exist as it wasn’t really a thing yet. It did get the thermal side right as they went with larger fans and it was heavily ventilated. So the company is trying to bring that back with a TBD named Antec 900 model. The case has a lot of aluminum in it. The model at Computex also came with Noctua fans, but they’re not brown. Specifically, the case featured Noctua’s black NF-A20s, which are fans we’ve reviewed and benchmarked. They did pretty well in our testing. Antec told us it will also provide a 6-fan variant of the case with the same fans used in the original Flux Pro, which is pictured above. Antec sort of disappeared for several years in the mid 2010s and then came back with the Antec C8, in particular, and has re-emerged on our radar. This new version of the 900 is pretty different from the old one, which is a good thing at this point. The old one was a great case but isn't anymore. There’s going to be 2 versions of the case. 1 will come with dual 200 mm fans, potentially using Noctua ones. Pricing on the case is still TBD. We imagine one with Noctua fans will cost at least or so and we don’t have pricing on the model that will come with 6 fans. The case will have fan rails for its front fans. The fan rails can be offset to different locations via a couple screws. The case we saw was set up for 200mm fans but they can also be moved to accommodate 180mm, 140mm, and 120mm fans. Looking at the top panel, it uses massive holes in its design coupled with a dust filter. In some ways, this is traditional. The upside is that the actual panel itself isn’t doing a whole lot other than just providing the structure, which means it’s not really getting in the way of airflow because of how huge the holes are. It’s really going to come down to the dust filter for how much air can get through. If you’re going to use the top panel for exhaust, we would recommend pulling the dust filter off because it’s not stopping a whole lot of dust. One other thing we wanted to point out is an inner plastic on the filter as it actually ends up completely obstructing the outermost row of holes. Antec has got to cover something to get it in there and we guess that they covered the outer row on all sides to create a symmetry aesthetic. This does make it lose a little bit of accessibility. Looking at the top of the case with the filter removed, you can see that there’s partial obstruction for motherboard clearance. The top of the case can accommodate 120 or 140mm fans. The top tray is held together by a couple of removable screws, which allow you to pull it out.   Removing the glass side panel, which is a gigantic piece of glass, gives us a better look at the inside of the case and exposes the region for the possible shroud top fans. Fortunately, Antec has ventilated the bottom side panel, which is good. There’s no filter included on it so it’s just a mesh panel. Antec has also punched a bunch of holes into the bottom of the case. So if the case uses shroud top fans, they should be able to breathe. Visit our Patreon page to contribute a few dollars toward this website's operationAdditionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Another thing we liked is that the dust filter is accessible and pulls out from the front. This is nice so you don’t have to pull the case away from a wall to remove it. The case also has big rubber standoffs for the power supply to sit on top of. It also has the iSHIFT PSU mount, which is also seen in Antec’s Flux series of cases.   For drives, it has 2 SSD mounts on top of the shroud and 3 on the back side of the case. The “cheese grater” of holes that you see in the image above means that it’s BTF compatible. The case also has 2 sets of grommets, which we like as it accommodates larger motherboards in case the board covers the first set of grommets. The back panel is also humongous and is perforated on the bottom, which is a good thing for breathability if there’s a shroud top fan. Our understanding is that in the 6-fan model, Antec wants to do the same exact configuration as in the Flux Pro. This means 2x120mmon the shroud top and 4x140mm fans. The frame is aluminum and the motherboard tray is steel, which we think is .8 millimeters thick. Aluminum is very expensive. Sometimes case companies use it to employ a “premium” feel to cases. The plus side is that it makes the case a little lighter but will also make it more expensive. Currently, there are also additional tariffs on aluminum imports into the US, which could affect pricing even further. The case will be over We’ll find out more probably towards the end of the year.  The last feature worth pointing out is that the front top panel with the front IO pops out. This provides access to the top, which is good for open-loop access and getting a radiator in and out.
#noctua #case #antec #flux #pro

Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow Cases
Cases News Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow CasesMay 20, 2025Last Updated: 2025-05-20We take a look at the new Antec x Noctua case along with Antec’s new 900 chassisThe HighlightsAntec and Noctua are partnering to make the Antec Flux Pro with NF-A12 G2 and NF-A14 G2 fans, 6 total, for a high airflow PC case with brown accentsAntec also showed off its new Antec 900 case, which uses a lot of aluminum and will have a variant that will come with 200mm Noctua fansTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroWe visited Antec’s booth at Computex where the company is showing off 2 new cases. Antec X Noctua Flux ProThe first case is a new version of the Antec Flux Pro, which we’ve previously reviewed. What makes it different is that it’s made in collaboration with Noctua and comes with Noctua’s fans.Editor's note: This was originally published on May 19, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeCamera, Video EditingMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangThis is an interesting case because the Flux Pro was already a thermal chart topper and now the company is adding very expensive, but very high performing fans to it. We’re looking forward to testing it. In terms of changes Antec has made, besides changing the fans, they’ve added the word Noctua to it. The panel covering is also different. Antec tells us that the steel brown paneling on the case was difficult to match with Noctua’s brown hue. In general, we’ve heard that color matching for manufacturing is apparently very hard. Pretty much every factory we’ve been to has told us this. Antec told us it spent over a month trying to get the correct brown to make Noctua happy with how the color came out. It sounds like everyone is happy with the end result. Internally, the brown rubber grommets were apparently more difficult than the steel panels to be the correct shade of brown. You can’t use the same mixture between the 2 materials. The top of the power supply shroud is another steel component that is also brown. They are removable mesh inserts, which we talked about in our review of the Flux Pro. Other than the fans and color difference, the tooling of the case is the same.Noctua is also probably going to include the fan hub pictured above. There’s no ARGB support, which makes sense given their fans don’t have RGB LEDs. It’s simply an 8 PWM fan connector. The PCB has SATA power on one side. The case itself will ship with 6 fans, which is the same amount of fans that the original Flux Pro offered.    The case is the same size and layout as the original Flux Pro and has 2x120mm fans on the bottom. The fans used here are the NF-A12 G2s, which are new fans. The rest of the case uses NF A14 G2 fans. This includes 3 of them in the front and 1 in the back. The G2 model we talked about in our NH-D15 G2 review has its fans slightly offset the RPM intentionally to try and avoid beat-frequency phenomenon and such that will create an undesirable noise. Looking at the back side panel of the case, the unit we saw had extension cables for its fans, which Noctua may also use, but that’s not certain at the moment given the build we saw is early. They’re pretty nice and we use them in our test benches. The case is essentially the same case we liked but with fans that should perform a little better or at least roughly the same with a different RPM. The price is currently TBD. The original Flux Pro is about with its 6 fans. The Noctua case, however, comes with roughly worth of Noctua fans. Doing the math, it seemingly adds up to a case amounting to around high s or s, we think. The case will be sold by Noctua and they are targeting a Q4 release date. The case is also supposed to include a tiny Noctua keychain. Antec 900 Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work!Antec is also bringing back the Antec 900, which originally came out way back in 2006. We know a lot of people in our audience had it.  There were 2 versions of the Antec 900. The 2006 model is the one most people probably remember. It was a very different time and the case was very well liked. If they launched it today, however, it wouldn’t work. Cable management back then didn’t exist as it wasn’t really a thing yet. It did get the thermal side right as they went with larger fans and it was heavily ventilated. So the company is trying to bring that back with a TBD named Antec 900 model. The case has a lot of aluminum in it. The model at Computex also came with Noctua fans, but they’re not brown. Specifically, the case featured Noctua’s black NF-A20s, which are fans we’ve reviewed and benchmarked. They did pretty well in our testing. Antec told us it will also provide a 6-fan variant of the case with the same fans used in the original Flux Pro, which is pictured above. Antec sort of disappeared for several years in the mid 2010s and then came back with the Antec C8, in particular, and has re-emerged on our radar. This new version of the 900 is pretty different from the old one, which is a good thing at this point. The old one was a great case but isn't anymore. There’s going to be 2 versions of the case. 1 will come with dual 200 mm fans, potentially using Noctua ones. Pricing on the case is still TBD. We imagine one with Noctua fans will cost at least or so and we don’t have pricing on the model that will come with 6 fans. The case will have fan rails for its front fans. The fan rails can be offset to different locations via a couple screws. The case we saw was set up for 200mm fans but they can also be moved to accommodate 180mm, 140mm, and 120mm fans. Looking at the top panel, it uses massive holes in its design coupled with a dust filter. In some ways, this is traditional. The upside is that the actual panel itself isn’t doing a whole lot other than just providing the structure, which means it’s not really getting in the way of airflow because of how huge the holes are. It’s really going to come down to the dust filter for how much air can get through. If you’re going to use the top panel for exhaust, we would recommend pulling the dust filter off because it’s not stopping a whole lot of dust. One other thing we wanted to point out is an inner plastic on the filter as it actually ends up completely obstructing the outermost row of holes. Antec has got to cover something to get it in there and we guess that they covered the outer row on all sides to create a symmetry aesthetic. This does make it lose a little bit of accessibility. Looking at the top of the case with the filter removed, you can see that there’s partial obstruction for motherboard clearance. The top of the case can accommodate 120 or 140mm fans. The top tray is held together by a couple of removable screws, which allow you to pull it out.   Removing the glass side panel, which is a gigantic piece of glass, gives us a better look at the inside of the case and exposes the region for the possible shroud top fans. Fortunately, Antec has ventilated the bottom side panel, which is good. There’s no filter included on it so it’s just a mesh panel. Antec has also punched a bunch of holes into the bottom of the case. So if the case uses shroud top fans, they should be able to breathe. Visit our Patreon page to contribute a few dollars toward this website's operationAdditionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Another thing we liked is that the dust filter is accessible and pulls out from the front. This is nice so you don’t have to pull the case away from a wall to remove it. The case also has big rubber standoffs for the power supply to sit on top of. It also has the iSHIFT PSU mount, which is also seen in Antec’s Flux series of cases.   For drives, it has 2 SSD mounts on top of the shroud and 3 on the back side of the case. The “cheese grater” of holes that you see in the image above means that it’s BTF compatible. The case also has 2 sets of grommets, which we like as it accommodates larger motherboards in case the board covers the first set of grommets. The back panel is also humongous and is perforated on the bottom, which is a good thing for breathability if there’s a shroud top fan. Our understanding is that in the 6-fan model, Antec wants to do the same exact configuration as in the Flux Pro. This means 2x120mmon the shroud top and 4x140mm fans. The frame is aluminum and the motherboard tray is steel, which we think is .8 millimeters thick. Aluminum is very expensive. Sometimes case companies use it to employ a “premium” feel to cases. The plus side is that it makes the case a little lighter but will also make it more expensive. Currently, there are also additional tariffs on aluminum imports into the US, which could affect pricing even further. The case will be over We’ll find out more probably towards the end of the year.  The last feature worth pointing out is that the front top panel with the front IO pops out. This provides access to the top, which is good for open-loop access and getting a radiator in and out. #noctua #case #antec #flux #pro

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Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow Cases

Cases News Noctua Case x Antec Flux Pro, New Antec 900, & High Airflow CasesMay 20, 2025Last Updated: 2025-05-20We take a look at the new Antec x Noctua case along with Antec’s new 900 chassisThe HighlightsAntec and Noctua are partnering to make the Antec Flux Pro with NF-A12 G2 and NF-A14 G2 fans, 6 total, for a high airflow PC case with brown accentsAntec also showed off its new Antec 900 case, which uses a lot of aluminum and will have a variant that will come with 200mm Noctua fansTable of ContentsAutoTOC Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!IntroWe visited Antec’s booth at Computex where the company is showing off 2 new cases. Antec X Noctua Flux ProThe first case is a new version of the Antec Flux Pro, which we’ve previously reviewed. What makes it different is that it’s made in collaboration with Noctua and comes with Noctua’s fans.Editor's note: This was originally published on May 19, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeCamera, Video EditingMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangThis is an interesting case because the Flux Pro was already a thermal chart topper and now the company is adding very expensive, but very high performing fans to it. We’re looking forward to testing it. In terms of changes Antec has made, besides changing the fans, they’ve added the word Noctua to it. The panel covering is also different. Antec tells us that the steel brown paneling on the case was difficult to match with Noctua’s brown hue. In general, we’ve heard that color matching for manufacturing is apparently very hard. Pretty much every factory we’ve been to has told us this. Antec told us it spent over a month trying to get the correct brown to make Noctua happy with how the color came out. It sounds like everyone is happy with the end result. Internally, the brown rubber grommets were apparently more difficult than the steel panels to be the correct shade of brown. You can’t use the same mixture between the 2 materials. The top of the power supply shroud is another steel component that is also brown. They are removable mesh inserts, which we talked about in our review of the Flux Pro. Other than the fans and color difference, the tooling of the case is the same.Noctua is also probably going to include the fan hub pictured above. There’s no ARGB support, which makes sense given their fans don’t have RGB LEDs. It’s simply an 8 PWM fan connector. The PCB has SATA power on one side. The case itself will ship with 6 fans, which is the same amount of fans that the original Flux Pro offered.    The case is the same size and layout as the original Flux Pro and has 2x120mm fans on the bottom (the original featured reverse blade fans on the bottom). The fans used here are the NF-A12 G2s, which are new fans. The rest of the case uses NF A14 G2 fans. This includes 3 of them in the front and 1 in the back. The G2 model we talked about in our NH-D15 G2 review has its fans slightly offset the RPM intentionally to try and avoid beat-frequency phenomenon and such that will create an undesirable noise. Looking at the back side panel of the case, the unit we saw had extension cables for its fans, which Noctua may also use, but that’s not certain at the moment given the build we saw is early. They’re pretty nice and we use them in our test benches. The case is essentially the same case we liked but with fans that should perform a little better or at least roughly the same with a different RPM. The price is currently TBD. The original Flux Pro is about $180 with its 6 fans. The Noctua case, however, comes with roughly $200 worth of Noctua fans. Doing the math, it seemingly adds up to a case amounting to around high $300s or $400s, we think. The case will be sold by Noctua and they are targeting a Q4 release date. The case is also supposed to include a tiny Noctua keychain. (New) Antec 900 Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work! (or consider a direct donation or a Patreon contribution!)Antec is also bringing back the Antec 900, which originally came out way back in 2006. We know a lot of people in our audience had it.  There were 2 versions of the Antec 900. The 2006 model is the one most people probably remember. It was a very different time and the case was very well liked. If they launched it today, however, it wouldn’t work. Cable management back then didn’t exist as it wasn’t really a thing yet. It did get the thermal side right as they went with larger fans and it was heavily ventilated. So the company is trying to bring that back with a TBD named Antec 900 model. The case has a lot of aluminum in it. The model at Computex also came with Noctua fans, but they’re not brown. Specifically, the case featured Noctua’s black NF-A20s, which are fans we’ve reviewed and benchmarked. They did pretty well in our testing. Antec told us it will also provide a 6-fan variant of the case with the same fans used in the original Flux Pro, which is pictured above. Antec sort of disappeared for several years in the mid 2010s and then came back with the Antec C8 (read our review), in particular, and has re-emerged on our radar. This new version of the 900 is pretty different from the old one, which is a good thing at this point. The old one was a great case but isn't anymore. There’s going to be 2 versions of the case. 1 will come with dual 200 mm fans, potentially using Noctua ones. Pricing on the case is still TBD. We imagine one with Noctua fans will cost at least $300 or so and we don’t have pricing on the model that will come with 6 fans. The case will have fan rails for its front fans. The fan rails can be offset to different locations via a couple screws. The case we saw was set up for 200mm fans but they can also be moved to accommodate 180mm, 140mm, and 120mm fans. Looking at the top panel, it uses massive holes in its design coupled with a dust filter. In some ways, this is traditional. The upside is that the actual panel itself isn’t doing a whole lot other than just providing the structure, which means it’s not really getting in the way of airflow because of how huge the holes are. It’s really going to come down to the dust filter for how much air can get through. If you’re going to use the top panel for exhaust, we would recommend pulling the dust filter off because it’s not stopping a whole lot of dust. One other thing we wanted to point out is an inner plastic on the filter as it actually ends up completely obstructing the outermost row of holes. Antec has got to cover something to get it in there and we guess that they covered the outer row on all sides to create a symmetry aesthetic. This does make it lose a little bit of accessibility. Looking at the top of the case with the filter removed, you can see that there’s partial obstruction for motherboard clearance. The top of the case can accommodate 120 or 140mm fans. The top tray is held together by a couple of removable screws, which allow you to pull it out.   Removing the glass side panel, which is a gigantic piece of glass, gives us a better look at the inside of the case and exposes the region for the possible shroud top fans. Fortunately, Antec has ventilated the bottom side panel, which is good. There’s no filter included on it so it’s just a mesh panel. Antec has also punched a bunch of holes into the bottom of the case. So if the case uses shroud top fans, they should be able to breathe. Visit our Patreon page to contribute a few dollars toward this website's operation (or consider a direct donation or buying something from our GN Store!) Additionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Another thing we liked is that the dust filter is accessible and pulls out from the front. This is nice so you don’t have to pull the case away from a wall to remove it. The case also has big rubber standoffs for the power supply to sit on top of. It also has the iSHIFT PSU mount, which is also seen in Antec’s Flux series of cases.   For drives, it has 2 SSD mounts on top of the shroud and 3 on the back side of the case. The “cheese grater” of holes that you see in the image above means that it’s BTF compatible. The case also has 2 sets of grommets, which we like as it accommodates larger motherboards in case the board covers the first set of grommets. The back panel is also humongous and is perforated on the bottom, which is a good thing for breathability if there’s a shroud top fan. Our understanding is that in the 6-fan model, Antec wants to do the same exact configuration as in the Flux Pro. This means 2x120mm (probably reverse blade) on the shroud top and 4x140mm fans. The frame is aluminum and the motherboard tray is steel, which we think is .8 millimeters thick. Aluminum is very expensive. Sometimes case companies use it to employ a “premium” feel to cases. The plus side is that it makes the case a little lighter but will also make it more expensive. Currently, there are also additional tariffs on aluminum imports into the US, which could affect pricing even further. The case will be over $300. We’ll find out more probably towards the end of the year.  The last feature worth pointing out is that the front top panel with the front IO pops out. This provides access to the top, which is good for open-loop access and getting a radiator in and out.

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2025-05-20 23:38:00 ·

Desktop case, laptop chip? The Asus TUF T500 is a weird little gaming PC

Mini PCs are all the rage at the moment, cramming laptop parts into a teeny-tiny space to give you a desktop that’s cheap and powerful, and at least a little bit upgradeable. But with most of them relying on AMD APUs, their gaming is limited. Can you make that setup work in a larger desktop form factor? Asus thinks you can, and at Computex it’s game to try.
The TUF Gaming T500 looks like a small-ish desktop tower, complete with a transparent window on the side to show off its parts. But while the pre-installed graphics card is obvious. Take a gander above it, and you’ll see what looks like the smallest cooling setup ever on top of its processor, directly connected to a rear exhaust fan. It’s tiny because that’s a laptop processor, an Intel 13th-gen i5 or i7, depending on which version you buy. It’s also soldered in place — this is not an ATX or mATX motherboard, it’s proprietary. That CPU is the only one that the desktop will ever have.
Which is not to say there are no upgrade options. With a desktop-style PCIe slot for the graphics card, two DDR5 SO-DIMMRAM slots, a pair of M.2 gen 4 slots for storage, and even two SATA ports, you’ve got plenty of options for just about everything except the processor. And that extra space means cooling is much easier and more efficient than on any laptop or mini PC. You can even upgrade the wireless with another M.2 card if you like.
The TUF series is Asus’ mid-range or budget gaming line, as opposed to ROG. So the T500 is, nominally, mid-range in terms of performance. But with a starting price of it’s not really hitting below many pre-built gaming desktops without its restrictions. A little quick shopping on PCPartPicker let me build a substantially more powerful desktop from parts, with an upgradeable 13th-gen Core i5, for at the same level…and that was even including a wildly inflated RTX 5060 Ti price in the current market. And that’s the top-end option according to the specs, I don’t think you’ll get that card for So like Adam on the floor at Computex, I am skeptical of to whom this gaming PC will actually appeal. Granted, there are plenty who just want to play and aren’t all that concerned about what’s under the metaphorical hood…even if you can see through this one. But I still think it needs to offer a better value compromise if it’s going to stand out from other pre-built designs.
For more on the latest PC gaming hardware, be sure to subscribe to PCWorld on YouTube, and check out our weekly podcast The Full Nerd.
#desktop #case #laptop #chip #asus

Desktop case, laptop chip? The Asus TUF T500 is a weird little gaming PC
Mini PCs are all the rage at the moment, cramming laptop parts into a teeny-tiny space to give you a desktop that’s cheap and powerful, and at least a little bit upgradeable. But with most of them relying on AMD APUs, their gaming is limited. Can you make that setup work in a larger desktop form factor? Asus thinks you can, and at Computex it’s game to try. The TUF Gaming T500 looks like a small-ish desktop tower, complete with a transparent window on the side to show off its parts. But while the pre-installed graphics card is obvious. Take a gander above it, and you’ll see what looks like the smallest cooling setup ever on top of its processor, directly connected to a rear exhaust fan. It’s tiny because that’s a laptop processor, an Intel 13th-gen i5 or i7, depending on which version you buy. It’s also soldered in place — this is not an ATX or mATX motherboard, it’s proprietary. That CPU is the only one that the desktop will ever have. Which is not to say there are no upgrade options. With a desktop-style PCIe slot for the graphics card, two DDR5 SO-DIMMRAM slots, a pair of M.2 gen 4 slots for storage, and even two SATA ports, you’ve got plenty of options for just about everything except the processor. And that extra space means cooling is much easier and more efficient than on any laptop or mini PC. You can even upgrade the wireless with another M.2 card if you like. The TUF series is Asus’ mid-range or budget gaming line, as opposed to ROG. So the T500 is, nominally, mid-range in terms of performance. But with a starting price of it’s not really hitting below many pre-built gaming desktops without its restrictions. A little quick shopping on PCPartPicker let me build a substantially more powerful desktop from parts, with an upgradeable 13th-gen Core i5, for at the same level…and that was even including a wildly inflated RTX 5060 Ti price in the current market. And that’s the top-end option according to the specs, I don’t think you’ll get that card for So like Adam on the floor at Computex, I am skeptical of to whom this gaming PC will actually appeal. Granted, there are plenty who just want to play and aren’t all that concerned about what’s under the metaphorical hood…even if you can see through this one. But I still think it needs to offer a better value compromise if it’s going to stand out from other pre-built designs. For more on the latest PC gaming hardware, be sure to subscribe to PCWorld on YouTube, and check out our weekly podcast The Full Nerd. #desktop #case #laptop #chip #asus

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Desktop case, laptop chip? The Asus TUF T500 is a weird little gaming PC

Mini PCs are all the rage at the moment, cramming laptop parts into a teeny-tiny space to give you a desktop that’s cheap and powerful, and at least a little bit upgradeable. But with most of them relying on AMD APUs, their gaming is limited. Can you make that setup work in a larger desktop form factor? Asus thinks you can, and at Computex it’s game to try. The TUF Gaming T500 looks like a small-ish desktop tower, complete with a transparent window on the side to show off its parts. But while the pre-installed graphics card is obvious (an RTX 5060 Ti in this version). Take a gander above it, and you’ll see what looks like the smallest cooling setup ever on top of its processor, directly connected to a rear exhaust fan. It’s tiny because that’s a laptop processor, an Intel 13th-gen i5 or i7, depending on which version you buy. It’s also soldered in place — this is not an ATX or mATX motherboard, it’s proprietary. That CPU is the only one that the desktop will ever have. Which is not to say there are no upgrade options. With a desktop-style PCIe slot for the graphics card, two DDR5 SO-DIMM (laptop) RAM slots, a pair of M.2 gen 4 slots for storage, and even two SATA ports, you’ve got plenty of options for just about everything except the processor. And that extra space means cooling is much easier and more efficient than on any laptop or mini PC. You can even upgrade the wireless with another M.2 card if you like. The TUF series is Asus’ mid-range or budget gaming line, as opposed to ROG. So the T500 is, nominally, mid-range in terms of performance. But with a starting price of $1300, it’s not really hitting below many pre-built gaming desktops without its restrictions. A little quick shopping on PCPartPicker let me build a substantially more powerful desktop from parts, with an upgradeable 13th-gen Core i5, for at the same level…and that was even including a wildly inflated RTX 5060 Ti price in the current market. And that’s the top-end option according to the specs, I don’t think you’ll get that card for $1300. So like Adam on the floor at Computex, I am skeptical of to whom this gaming PC will actually appeal. Granted, there are plenty who just want to play and aren’t all that concerned about what’s under the metaphorical hood…even if you can see through this one. But I still think it needs to offer a better value compromise if it’s going to stand out from other pre-built designs. For more on the latest PC gaming hardware, be sure to subscribe to PCWorld on YouTube, and check out our weekly podcast The Full Nerd.

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2025-05-20 23:35:04 ·

Top 5 BTL Techniques To Improve Brand Awareness

Marketing

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Strategies that directly target particular consumer groups instead of using the media are referred to as below-the-linemarketing. With this strategy, brands can engage their audience in more engaging and personalized interactions. The ability of BTL marketing to measure results more accurately than traditional methods, which results in a clearer understanding of ROI, is one of its main advantages.
Furthermore, BTL strategies are frequently less expensive than above-the-linemarketing, which makes them affordable for brands with tight budgets. BTL marketing builds stronger client relationships and loyalty by concentrating on niche markets and particular customer needs.Promotional activities that use direct, tailored interactions to target particular audiences are referred to as below-the-linemarketing. BTL marketing places more emphasis on fostering relationships than Above-The-Linemarketing, which is more concerned with mass media advertising.1. Experiential Marketing
Creating immersive experiences that let customers engage with a brand in a meaningful way is the main goal of experiential marketing. Events, pop-up stores, or interactive installations that allow customers to interact both physically and emotionally with the brand can accomplish this. Such encounters increase reach by promoting social sharing and improving brand recall.
In other words,

Pop-up occasions
Product showcases
Workshops and event sponsorship

2. Marketing through Influencers
Influencer marketing is collaborating with people who have a sizable social media following or who are well-known in a particular niche. Brands can expand their reach and establish credibility by working with influencers. Important factors for influencer marketing consist of:

Selecting influencers who share the same values as your brand
Establishing precise goals and expectations
Producing interesting content that appeals to the intended audience

3. Direct Mail Marketing
Sending targeted promotional materials to particular audiences, like letters, postcards, or brochures, is known as direct mail marketing. This method works well for: increasing website traffic, creating leads, and raising brand awareness
4. Event Marketing
Organizing or taking part in gatherings that unite people around a common interest or theme is known as event marketing. Here are some instances of event marketing: Events for networking, conferences, trade exhibits, and product launches.
5. Sampling and Product Demonstrations
Giving consumers free samples or trials of your goods or services is known as sampling and product demonstration. This method works well for: Launching new brands, increasing brand recognition; creating buzz and word-of-mouth advertising.
Benefits of BTL Marketing
1. Targeted audience: BTL marketing enables you to focus on particular groups of people and adjust your messaging to suit them.2. Measurable outcomes: BTL marketing initiatives frequently yield quantifiable outcomes, which facilitate ROI tracking.3. Personalized interactions: BTL marketing makes it possible to have individualized conversations with clients, which fosters loyalty and relationships.4. Cost-effective: For smaller companies or niche markets, BTL marketing may be less expensive than ATL marketing.
Conclusion
BTL marketing provides a variety of methods to interact with target audiences and increase brand awareness. You can develop enduring relationships with clients and propel business expansion by integrating experiential marketing, influencer marketing, direct mail marketing, event marketing, and product sampling and demonstrations into your marketing plan.
Tech World TimesTech World Times, a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com
#top #btl #techniques #improve #brand

Top 5 BTL Techniques To Improve Brand Awareness
Marketing Rate this post Strategies that directly target particular consumer groups instead of using the media are referred to as below-the-linemarketing. With this strategy, brands can engage their audience in more engaging and personalized interactions. The ability of BTL marketing to measure results more accurately than traditional methods, which results in a clearer understanding of ROI, is one of its main advantages. Furthermore, BTL strategies are frequently less expensive than above-the-linemarketing, which makes them affordable for brands with tight budgets. BTL marketing builds stronger client relationships and loyalty by concentrating on niche markets and particular customer needs.Promotional activities that use direct, tailored interactions to target particular audiences are referred to as below-the-linemarketing. BTL marketing places more emphasis on fostering relationships than Above-The-Linemarketing, which is more concerned with mass media advertising.1. Experiential Marketing Creating immersive experiences that let customers engage with a brand in a meaningful way is the main goal of experiential marketing. Events, pop-up stores, or interactive installations that allow customers to interact both physically and emotionally with the brand can accomplish this. Such encounters increase reach by promoting social sharing and improving brand recall. In other words, Pop-up occasions Product showcases Workshops and event sponsorship 2. Marketing through Influencers Influencer marketing is collaborating with people who have a sizable social media following or who are well-known in a particular niche. Brands can expand their reach and establish credibility by working with influencers. Important factors for influencer marketing consist of: Selecting influencers who share the same values as your brand Establishing precise goals and expectations Producing interesting content that appeals to the intended audience 3. Direct Mail Marketing Sending targeted promotional materials to particular audiences, like letters, postcards, or brochures, is known as direct mail marketing. This method works well for: increasing website traffic, creating leads, and raising brand awareness 4. Event Marketing Organizing or taking part in gatherings that unite people around a common interest or theme is known as event marketing. Here are some instances of event marketing: Events for networking, conferences, trade exhibits, and product launches. 5. Sampling and Product Demonstrations Giving consumers free samples or trials of your goods or services is known as sampling and product demonstration. This method works well for: Launching new brands, increasing brand recognition; creating buzz and word-of-mouth advertising. Benefits of BTL Marketing 1. Targeted audience: BTL marketing enables you to focus on particular groups of people and adjust your messaging to suit them.2. Measurable outcomes: BTL marketing initiatives frequently yield quantifiable outcomes, which facilitate ROI tracking.3. Personalized interactions: BTL marketing makes it possible to have individualized conversations with clients, which fosters loyalty and relationships.4. Cost-effective: For smaller companies or niche markets, BTL marketing may be less expensive than ATL marketing. Conclusion BTL marketing provides a variety of methods to interact with target audiences and increase brand awareness. You can develop enduring relationships with clients and propel business expansion by integrating experiential marketing, influencer marketing, direct mail marketing, event marketing, and product sampling and demonstrations into your marketing plan. Tech World TimesTech World Times, a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com #top #btl #techniques #improve #brand

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Top 5 BTL Techniques To Improve Brand Awareness

Marketing Rate this post Strategies that directly target particular consumer groups instead of using the media are referred to as below-the-line (BTL) marketing. With this strategy, brands can engage their audience in more engaging and personalized interactions. The ability of BTL marketing to measure results more accurately than traditional methods, which results in a clearer understanding of ROI, is one of its main advantages. Furthermore, BTL strategies are frequently less expensive than above-the-line (ATL) marketing, which makes them affordable for brands with tight budgets. BTL marketing builds stronger client relationships and loyalty by concentrating on niche markets and particular customer needs.Promotional activities that use direct, tailored interactions to target particular audiences are referred to as below-the-line (BTL) marketing. BTL marketing places more emphasis on fostering relationships than Above-The-Line (ATL) marketing, which is more concerned with mass media advertising.1. Experiential Marketing Creating immersive experiences that let customers engage with a brand in a meaningful way is the main goal of experiential marketing. Events, pop-up stores, or interactive installations that allow customers to interact both physically and emotionally with the brand can accomplish this. Such encounters increase reach by promoting social sharing and improving brand recall. In other words, Pop-up occasions Product showcases Workshops and event sponsorship 2. Marketing through Influencers Influencer marketing is collaborating with people who have a sizable social media following or who are well-known in a particular niche. Brands can expand their reach and establish credibility by working with influencers. Important factors for influencer marketing consist of: Selecting influencers who share the same values as your brand Establishing precise goals and expectations Producing interesting content that appeals to the intended audience 3. Direct Mail Marketing Sending targeted promotional materials to particular audiences, like letters, postcards, or brochures, is known as direct mail marketing. This method works well for: increasing website traffic, creating leads, and raising brand awareness 4. Event Marketing Organizing or taking part in gatherings that unite people around a common interest or theme is known as event marketing. Here are some instances of event marketing: Events for networking, conferences, trade exhibits, and product launches. 5. Sampling and Product Demonstrations Giving consumers free samples or trials of your goods or services is known as sampling and product demonstration. This method works well for: Launching new brands, increasing brand recognition; creating buzz and word-of-mouth advertising. Benefits of BTL Marketing 1. Targeted audience: BTL marketing enables you to focus on particular groups of people and adjust your messaging to suit them.2. Measurable outcomes: BTL marketing initiatives frequently yield quantifiable outcomes, which facilitate ROI tracking.3. Personalized interactions: BTL marketing makes it possible to have individualized conversations with clients, which fosters loyalty and relationships.4. Cost-effective: For smaller companies or niche markets, BTL marketing may be less expensive than ATL marketing. Conclusion BTL marketing provides a variety of methods to interact with target audiences and increase brand awareness. You can develop enduring relationships with clients and propel business expansion by integrating experiential marketing, influencer marketing, direct mail marketing, event marketing, and product sampling and demonstrations into your marketing plan. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

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2025-05-20 23:30:41 ·

Optimizing Multi-Objective Problems with Desirability Functions

When working in Data Science, it is not uncommon to encounter problems with competing objectives. Whether designing products, tuning algorithms or optimizing portfolios, we often need to balance several metrics to get the best possible outcome. Sometimes, maximizing one metrics comes at the expense of another, making it hard to have an overall optimized solution.

While several solutions exist to solve multi-objective Optimization problems, I found desirability function to be both elegant and easy to explain to non-technical audience. Which makes them an interesting option to consider. Desirability functions will combine several metrics into a standardized score, allowing for a holistic optimization.

In this article, we’ll explore:

The mathematical foundation of desirability functions

How to implement these functions in Python

How to optimize a multi-objective problem with desirability functions

Visualization for interpretation and explanation of the results

To ground these concepts in a real example, we’ll apply desirability functions to optimize a bread baking: a toy problem with a few, interconnected parameters and competing quality objectives that will allow us to explore several optimization choices.

By the end of this article, you’ll have a powerful new tool in your data science toolkit for tackling multi-objective optimization problems across numerous domains, as well as a fully functional code available here on GitHub.

What are Desirability Functions?

Desirability functions were first formalized by Harringtonand later extended by Derringer and Suich. The idea is to:

Transform each response into a performance score between 0and 1Combine all scores into a single metric to maximize

Let’s explore the types of desirability functions and then how we can combine all the scores.

The different types of desirability functions

There are three different desirability functions, that would allow to handle many situations.

Smaller-is-better: Used when minimizing a response is desirable

def desirability_smaller_is_better-> float:
"""Calculate desirability function value where smaller values are better.

Args:
x: Input parameter value
x_min: Minimum acceptable value
x_max: Maximum acceptable value

Returns:
Desirability score between 0 and 1
"""
if x <= x_min:
return 1.0
elif x >= x_max:
return 0.0
else:
return/Larger-is-better: Used when maximizing a response is desirable

def desirability_larger_is_better-> float:
"""Calculate desirability function value where larger values are better.

Args:
x: Input parameter value
x_min: Minimum acceptable value
x_max: Maximum acceptable value

Returns:
Desirability score between 0 and 1
"""
if x <= x_min:
return 0.0
elif x >= x_max:
return 1.0
else:
return/Target-is-best: Used when a specific target value is optimal

def desirability_target_is_best-> float:
"""Calculate two-sided desirability function value with target value.

Args:
x: Input parameter value
x_min: Minimum acceptable value
x_target: Targetvalue
x_max: Maximum acceptable value

Returns:
Desirability score between 0 and 1
"""
if x_min <= x <= x_target:
return/elif x_target < x <= x_max:
return/else:
return 0.0

Every input parameter can be parameterized with one of these three desirability functions, before combining them into a single desirability score.

Combining Desirability Scores

Once individual metrics are transformed into desirability scores, they need to be combined into an overall desirability. The most common approach is the geometric mean:

Where di are individual desirability values and wi are weights reflecting the relative importance of each metric.

The geometric mean has an important property: if any single desirability is 0, the overall desirability is also 0, regardless of other values. This enforces that all requirements must be met to some extent.

def overall_desirability:
"""Compute overall desirability using geometric mean

Parameters:
-----------
desirabilities : list
Individual desirability scores
weights : list
Weights for each desirability

Returns:
--------
float
Overall desirability score
"""
if weights is None:
weights =* len# Convert to numpy arrays
d = np.arrayw = np.array# Calculate geometric mean
return np.prod**)

The weights are hyperparameters that give leverage on the final outcome and give room for customization.

A Practical Optimization Example: Bread Baking

To demonstrate desirability functions in action, let’s apply them to a toy problem: a bread baking optimization problem.

The Parameters and Quality Metrics

Let’s play with the following parameters:

Fermentation TimeFermentation TemperatureHydration LevelKneading TimeBaking TemperatureAnd let’s try to optimize these metrics:

Texture Quality: The texture of the bread

Flavor Profile: The flavor of the bread

Practicality: The practicality of the whole process

Of course, each of these metrics depends on more than one parameter. So here comes one of the most critical steps: mapping parameters to quality metrics.

For each quality metric, we need to define how parameters influence it:

def compute_flavor_profile-> float:
"""Compute flavor profile score based on input parameters.

Args:
params: List of parameter valuesReturns:
Weighted flavor profile score between 0 and 1
"""
# Flavor mainly affected by fermentation parameters
fermentation_d = desirability_larger_is_betterferment_temp_d = desirability_target_is_besthydration_d = desirability_target_is_best# Baking temperature has minimal effect on flavor
weights =return np.averageHere for example, the flavor is influenced by the following:

The fermentation time, with a minimum desirability below 30 minutes and a maximum desirability above 180 minutes

The fermentation temperature, with a maximum desirability peaking at 24 degrees Celsius

The hydration, with a maximum desirability peaking at 75% humidity

These computed parameters are then weighted averaged to return the flavor desirability. Similar computations and made for the texture quality and practicality.

The Objective Function

Following the desirability function approach, we’ll use the overall desirability as our objective function. The goal is to maximize this overall score, which means finding parameters that best satisfy all our three requirements simultaneously:

def objective_function-> float:
"""Compute overall desirability score based on individual quality metrics.

Args:
params: List of parameter values
weights: Weights for texture, flavor and practicality scores

Returns:
Negative overall desirability score"""
# Compute individual desirability scores
texture = compute_texture_qualityflavor = compute_flavor_profilepracticality = compute_practicality# Ensure weights sum up to one
weights = np.array/ np.sum# Calculate overall desirability using geometric mean
overall_d = overall_desirability# Return negative value since we want to maximize desirability
# but optimization functions typically minimize
return -overall_d

After computing the individual desirabilities for texture, flavor and practicality; the overall desirability is simply computed with a weighted geometric mean. It finally returns the negative overall desirability, so that it can be minimized.

Optimization with SciPy

We finally use SciPy’s minimize function to find optimal parameters. Since we returned the negative overall desirability as the objective function, minimizing it would maximize the overall desirability:

def optimize-> list:
# Define parameter bounds
bounds = {
'fermentation_time':,
'fermentation_temp':,
'hydration_level':,
'kneading_time':,
'baking_temp':}

# Initial guessx0 =# Run optimization
result = minimize,
bounds=list),
method='SLSQP'
)

return result.x

In this function, after defining the bounds for each parameter, the initial guess is computed as the middle of bounds, and then given as input to the minimize function of SciPy. The result is finally returned.

The weights are given as input to the optimizer too, and are a good way to customize the output. For example, with a larger weight on practicality, the optimized solution will focus on practicality over flavor and texture.

Let’s now visualize the results for a few sets of weights.

Visualization of Results

Let’s see how the optimizer handles different preference profiles, demonstrating the flexibility of desirability functions, given various input weights.

Let’s have a look at the results in case of weights favoring practicality:

Optimized parameters with weights favoring practicality. Image by author.

With weights largely in favor of practicality, the achieved overall desirability is 0.69, with a short kneading time of 5 minutes, since a high value impacts negatively the practicality.

Now, if we optimize with an emphasis on texture, we have slightly different results:

Optimized parameters with weights favoring texture. Image by author.

In this case, the achieved overall desirability is 0.85, significantly higher. The kneading time is this time 12 minutes, as a higher value impacts positively the texture and is not penalized so much because of practicality.

Conclusion: Practical Applications of Desirability Functions

While we focused on bread baking as our example, the same approach can be applied to various domains, such as product formulation in cosmetics or resource allocation in portfolio optimization.

Desirability functions provide a powerful mathematical framework for tackling multi-objective optimization problems across numerous data science applications. By transforming raw metrics into standardized desirability scores, we can effectively combine and optimize disparate objectives.

The key advantages of this approach include:

Standardized scales that make different metrics comparable and easy to combine into a single target

Flexibility to handle different types of objectives: minimize, maximize, target

Clear communication of preferences through mathematical functions

The code presented here provides a starting point for your own experimentation. Whether you’re optimizing industrial processes, machine learning models, or product formulations, hopefully desirability functions offer a systematic approach to finding the best compromise among competing objectives.
The post Optimizing Multi-Objective Problems with Desirability Functions appeared first on Towards Data Science.
#optimizing #multiobjective #problems #with #desirability

Optimizing Multi-Objective Problems with Desirability Functions
When working in Data Science, it is not uncommon to encounter problems with competing objectives. Whether designing products, tuning algorithms or optimizing portfolios, we often need to balance several metrics to get the best possible outcome. Sometimes, maximizing one metrics comes at the expense of another, making it hard to have an overall optimized solution. While several solutions exist to solve multi-objective Optimization problems, I found desirability function to be both elegant and easy to explain to non-technical audience. Which makes them an interesting option to consider. Desirability functions will combine several metrics into a standardized score, allowing for a holistic optimization. In this article, we’ll explore: The mathematical foundation of desirability functions How to implement these functions in Python How to optimize a multi-objective problem with desirability functions Visualization for interpretation and explanation of the results To ground these concepts in a real example, we’ll apply desirability functions to optimize a bread baking: a toy problem with a few, interconnected parameters and competing quality objectives that will allow us to explore several optimization choices. By the end of this article, you’ll have a powerful new tool in your data science toolkit for tackling multi-objective optimization problems across numerous domains, as well as a fully functional code available here on GitHub. What are Desirability Functions? Desirability functions were first formalized by Harringtonand later extended by Derringer and Suich. The idea is to: Transform each response into a performance score between 0and 1Combine all scores into a single metric to maximize Let’s explore the types of desirability functions and then how we can combine all the scores. The different types of desirability functions There are three different desirability functions, that would allow to handle many situations. Smaller-is-better: Used when minimizing a response is desirable def desirability_smaller_is_better-> float: """Calculate desirability function value where smaller values are better. Args: x: Input parameter value x_min: Minimum acceptable value x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x <= x_min: return 1.0 elif x >= x_max: return 0.0 else: return/Larger-is-better: Used when maximizing a response is desirable def desirability_larger_is_better-> float: """Calculate desirability function value where larger values are better. Args: x: Input parameter value x_min: Minimum acceptable value x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x <= x_min: return 0.0 elif x >= x_max: return 1.0 else: return/Target-is-best: Used when a specific target value is optimal def desirability_target_is_best-> float: """Calculate two-sided desirability function value with target value. Args: x: Input parameter value x_min: Minimum acceptable value x_target: Targetvalue x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x_min <= x <= x_target: return/elif x_target < x <= x_max: return/else: return 0.0 Every input parameter can be parameterized with one of these three desirability functions, before combining them into a single desirability score. Combining Desirability Scores Once individual metrics are transformed into desirability scores, they need to be combined into an overall desirability. The most common approach is the geometric mean: Where di are individual desirability values and wi are weights reflecting the relative importance of each metric. The geometric mean has an important property: if any single desirability is 0, the overall desirability is also 0, regardless of other values. This enforces that all requirements must be met to some extent. def overall_desirability: """Compute overall desirability using geometric mean Parameters: ----------- desirabilities : list Individual desirability scores weights : list Weights for each desirability Returns: -------- float Overall desirability score """ if weights is None: weights =* len# Convert to numpy arrays d = np.arrayw = np.array# Calculate geometric mean return np.prod**) The weights are hyperparameters that give leverage on the final outcome and give room for customization. A Practical Optimization Example: Bread Baking To demonstrate desirability functions in action, let’s apply them to a toy problem: a bread baking optimization problem. The Parameters and Quality Metrics Let’s play with the following parameters: Fermentation TimeFermentation TemperatureHydration LevelKneading TimeBaking TemperatureAnd let’s try to optimize these metrics: Texture Quality: The texture of the bread Flavor Profile: The flavor of the bread Practicality: The practicality of the whole process Of course, each of these metrics depends on more than one parameter. So here comes one of the most critical steps: mapping parameters to quality metrics. For each quality metric, we need to define how parameters influence it: def compute_flavor_profile-> float: """Compute flavor profile score based on input parameters. Args: params: List of parameter valuesReturns: Weighted flavor profile score between 0 and 1 """ # Flavor mainly affected by fermentation parameters fermentation_d = desirability_larger_is_betterferment_temp_d = desirability_target_is_besthydration_d = desirability_target_is_best# Baking temperature has minimal effect on flavor weights =return np.averageHere for example, the flavor is influenced by the following: The fermentation time, with a minimum desirability below 30 minutes and a maximum desirability above 180 minutes The fermentation temperature, with a maximum desirability peaking at 24 degrees Celsius The hydration, with a maximum desirability peaking at 75% humidity These computed parameters are then weighted averaged to return the flavor desirability. Similar computations and made for the texture quality and practicality. The Objective Function Following the desirability function approach, we’ll use the overall desirability as our objective function. The goal is to maximize this overall score, which means finding parameters that best satisfy all our three requirements simultaneously: def objective_function-> float: """Compute overall desirability score based on individual quality metrics. Args: params: List of parameter values weights: Weights for texture, flavor and practicality scores Returns: Negative overall desirability score""" # Compute individual desirability scores texture = compute_texture_qualityflavor = compute_flavor_profilepracticality = compute_practicality# Ensure weights sum up to one weights = np.array/ np.sum# Calculate overall desirability using geometric mean overall_d = overall_desirability# Return negative value since we want to maximize desirability # but optimization functions typically minimize return -overall_d After computing the individual desirabilities for texture, flavor and practicality; the overall desirability is simply computed with a weighted geometric mean. It finally returns the negative overall desirability, so that it can be minimized. Optimization with SciPy We finally use SciPy’s minimize function to find optimal parameters. Since we returned the negative overall desirability as the objective function, minimizing it would maximize the overall desirability: def optimize-> list: # Define parameter bounds bounds = { 'fermentation_time':, 'fermentation_temp':, 'hydration_level':, 'kneading_time':, 'baking_temp':} # Initial guessx0 =# Run optimization result = minimize, bounds=list), method='SLSQP' ) return result.x In this function, after defining the bounds for each parameter, the initial guess is computed as the middle of bounds, and then given as input to the minimize function of SciPy. The result is finally returned. The weights are given as input to the optimizer too, and are a good way to customize the output. For example, with a larger weight on practicality, the optimized solution will focus on practicality over flavor and texture. Let’s now visualize the results for a few sets of weights. Visualization of Results Let’s see how the optimizer handles different preference profiles, demonstrating the flexibility of desirability functions, given various input weights. Let’s have a look at the results in case of weights favoring practicality: Optimized parameters with weights favoring practicality. Image by author. With weights largely in favor of practicality, the achieved overall desirability is 0.69, with a short kneading time of 5 minutes, since a high value impacts negatively the practicality. Now, if we optimize with an emphasis on texture, we have slightly different results: Optimized parameters with weights favoring texture. Image by author. In this case, the achieved overall desirability is 0.85, significantly higher. The kneading time is this time 12 minutes, as a higher value impacts positively the texture and is not penalized so much because of practicality. Conclusion: Practical Applications of Desirability Functions While we focused on bread baking as our example, the same approach can be applied to various domains, such as product formulation in cosmetics or resource allocation in portfolio optimization. Desirability functions provide a powerful mathematical framework for tackling multi-objective optimization problems across numerous data science applications. By transforming raw metrics into standardized desirability scores, we can effectively combine and optimize disparate objectives. The key advantages of this approach include: Standardized scales that make different metrics comparable and easy to combine into a single target Flexibility to handle different types of objectives: minimize, maximize, target Clear communication of preferences through mathematical functions The code presented here provides a starting point for your own experimentation. Whether you’re optimizing industrial processes, machine learning models, or product formulations, hopefully desirability functions offer a systematic approach to finding the best compromise among competing objectives. The post Optimizing Multi-Objective Problems with Desirability Functions appeared first on Towards Data Science. #optimizing #multiobjective #problems #with #desirability

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Optimizing Multi-Objective Problems with Desirability Functions

When working in Data Science, it is not uncommon to encounter problems with competing objectives. Whether designing products, tuning algorithms or optimizing portfolios, we often need to balance several metrics to get the best possible outcome. Sometimes, maximizing one metrics comes at the expense of another, making it hard to have an overall optimized solution. While several solutions exist to solve multi-objective Optimization problems, I found desirability function to be both elegant and easy to explain to non-technical audience. Which makes them an interesting option to consider. Desirability functions will combine several metrics into a standardized score, allowing for a holistic optimization. In this article, we’ll explore: The mathematical foundation of desirability functions How to implement these functions in Python How to optimize a multi-objective problem with desirability functions Visualization for interpretation and explanation of the results To ground these concepts in a real example, we’ll apply desirability functions to optimize a bread baking: a toy problem with a few, interconnected parameters and competing quality objectives that will allow us to explore several optimization choices. By the end of this article, you’ll have a powerful new tool in your data science toolkit for tackling multi-objective optimization problems across numerous domains, as well as a fully functional code available here on GitHub. What are Desirability Functions? Desirability functions were first formalized by Harrington (1965) and later extended by Derringer and Suich (1980). The idea is to: Transform each response into a performance score between 0 (absolutely unacceptable) and 1 (the ideal value) Combine all scores into a single metric to maximize Let’s explore the types of desirability functions and then how we can combine all the scores. The different types of desirability functions There are three different desirability functions, that would allow to handle many situations. Smaller-is-better: Used when minimizing a response is desirable def desirability_smaller_is_better(x: float, x_min: float, x_max: float) -> float: """Calculate desirability function value where smaller values are better. Args: x: Input parameter value x_min: Minimum acceptable value x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x <= x_min: return 1.0 elif x >= x_max: return 0.0 else: return (x_max - x) / (x_max - x_min) Larger-is-better: Used when maximizing a response is desirable def desirability_larger_is_better(x: float, x_min: float, x_max: float) -> float: """Calculate desirability function value where larger values are better. Args: x: Input parameter value x_min: Minimum acceptable value x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x <= x_min: return 0.0 elif x >= x_max: return 1.0 else: return (x - x_min) / (x_max - x_min) Target-is-best: Used when a specific target value is optimal def desirability_target_is_best(x: float, x_min: float, x_target: float, x_max: float) -> float: """Calculate two-sided desirability function value with target value. Args: x: Input parameter value x_min: Minimum acceptable value x_target: Target (optimal) value x_max: Maximum acceptable value Returns: Desirability score between 0 and 1 """ if x_min <= x <= x_target: return (x - x_min) / (x_target - x_min) elif x_target < x <= x_max: return (x_max - x) / (x_max - x_target) else: return 0.0 Every input parameter can be parameterized with one of these three desirability functions, before combining them into a single desirability score. Combining Desirability Scores Once individual metrics are transformed into desirability scores, they need to be combined into an overall desirability. The most common approach is the geometric mean: Where di are individual desirability values and wi are weights reflecting the relative importance of each metric. The geometric mean has an important property: if any single desirability is 0 (i.e. completely unacceptable), the overall desirability is also 0, regardless of other values. This enforces that all requirements must be met to some extent. def overall_desirability(desirabilities, weights=None): """Compute overall desirability using geometric mean Parameters: ----------- desirabilities : list Individual desirability scores weights : list Weights for each desirability Returns: -------- float Overall desirability score """ if weights is None: weights = [1] * len(desirabilities) # Convert to numpy arrays d = np.array(desirabilities) w = np.array(weights) # Calculate geometric mean return np.prod(d ** w) ** (1 / np.sum(w)) The weights are hyperparameters that give leverage on the final outcome and give room for customization. A Practical Optimization Example: Bread Baking To demonstrate desirability functions in action, let’s apply them to a toy problem: a bread baking optimization problem. The Parameters and Quality Metrics Let’s play with the following parameters: Fermentation Time (30–180 minutes) Fermentation Temperature (20–30°C) Hydration Level (60–85%) Kneading Time (0–20 minutes) Baking Temperature (180–250°C) And let’s try to optimize these metrics: Texture Quality: The texture of the bread Flavor Profile: The flavor of the bread Practicality: The practicality of the whole process Of course, each of these metrics depends on more than one parameter. So here comes one of the most critical steps: mapping parameters to quality metrics. For each quality metric, we need to define how parameters influence it: def compute_flavor_profile(params: List[float]) -> float: """Compute flavor profile score based on input parameters. Args: params: List of parameter values [fermentation_time, ferment_temp, hydration, kneading_time, baking_temp] Returns: Weighted flavor profile score between 0 and 1 """ # Flavor mainly affected by fermentation parameters fermentation_d = desirability_larger_is_better(params[0], 30, 180) ferment_temp_d = desirability_target_is_best(params[1], 20, 24, 28) hydration_d = desirability_target_is_best(params[2], 65, 75, 85) # Baking temperature has minimal effect on flavor weights = [0.5, 0.3, 0.2] return np.average([fermentation_d, ferment_temp_d, hydration_d], weights=weights) Here for example, the flavor is influenced by the following: The fermentation time, with a minimum desirability below 30 minutes and a maximum desirability above 180 minutes The fermentation temperature, with a maximum desirability peaking at 24 degrees Celsius The hydration, with a maximum desirability peaking at 75% humidity These computed parameters are then weighted averaged to return the flavor desirability. Similar computations and made for the texture quality and practicality. The Objective Function Following the desirability function approach, we’ll use the overall desirability as our objective function. The goal is to maximize this overall score, which means finding parameters that best satisfy all our three requirements simultaneously: def objective_function(params: List[float], weights: List[float]) -> float: """Compute overall desirability score based on individual quality metrics. Args: params: List of parameter values weights: Weights for texture, flavor and practicality scores Returns: Negative overall desirability score (for minimization) """ # Compute individual desirability scores texture = compute_texture_quality(params) flavor = compute_flavor_profile(params) practicality = compute_practicality(params) # Ensure weights sum up to one weights = np.array(weights) / np.sum(weights) # Calculate overall desirability using geometric mean overall_d = overall_desirability([texture, flavor, practicality], weights) # Return negative value since we want to maximize desirability # but optimization functions typically minimize return -overall_d After computing the individual desirabilities for texture, flavor and practicality; the overall desirability is simply computed with a weighted geometric mean. It finally returns the negative overall desirability, so that it can be minimized. Optimization with SciPy We finally use SciPy’s minimize function to find optimal parameters. Since we returned the negative overall desirability as the objective function, minimizing it would maximize the overall desirability: def optimize(weights: list[float]) -> list[float]: # Define parameter bounds bounds = { 'fermentation_time': (1, 24), 'fermentation_temp': (20, 30), 'hydration_level': (60, 85), 'kneading_time': (0, 20), 'baking_temp': (180, 250) } # Initial guess (middle of bounds) x0 = [(b[0] + b[1]) / 2 for b in bounds.values()] # Run optimization result = minimize( objective_function, x0, args=(weights,), bounds=list(bounds.values()), method='SLSQP' ) return result.x In this function, after defining the bounds for each parameter, the initial guess is computed as the middle of bounds, and then given as input to the minimize function of SciPy. The result is finally returned. The weights are given as input to the optimizer too, and are a good way to customize the output. For example, with a larger weight on practicality, the optimized solution will focus on practicality over flavor and texture. Let’s now visualize the results for a few sets of weights. Visualization of Results Let’s see how the optimizer handles different preference profiles, demonstrating the flexibility of desirability functions, given various input weights. Let’s have a look at the results in case of weights favoring practicality: Optimized parameters with weights favoring practicality. Image by author. With weights largely in favor of practicality, the achieved overall desirability is 0.69, with a short kneading time of 5 minutes, since a high value impacts negatively the practicality. Now, if we optimize with an emphasis on texture, we have slightly different results: Optimized parameters with weights favoring texture. Image by author. In this case, the achieved overall desirability is 0.85, significantly higher. The kneading time is this time 12 minutes, as a higher value impacts positively the texture and is not penalized so much because of practicality. Conclusion: Practical Applications of Desirability Functions While we focused on bread baking as our example, the same approach can be applied to various domains, such as product formulation in cosmetics or resource allocation in portfolio optimization. Desirability functions provide a powerful mathematical framework for tackling multi-objective optimization problems across numerous data science applications. By transforming raw metrics into standardized desirability scores, we can effectively combine and optimize disparate objectives. The key advantages of this approach include: Standardized scales that make different metrics comparable and easy to combine into a single target Flexibility to handle different types of objectives: minimize, maximize, target Clear communication of preferences through mathematical functions The code presented here provides a starting point for your own experimentation. Whether you’re optimizing industrial processes, machine learning models, or product formulations, hopefully desirability functions offer a systematic approach to finding the best compromise among competing objectives. The post Optimizing Multi-Objective Problems with Desirability Functions appeared first on Towards Data Science.

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