In addition to the flood of spam texts you receive on a daily basis, your email inbox is likely filled with newsletters, promotions, and other messages that you don't care to read and perhaps don't know why you receive. But you shouldn't just start clicking unsubscribe links, which may open you up to certain cybersecurity risks. Email unsubscribe links may be maliciousWhile email unsubscribe links may seem innocuous, especially if you generally trust the sender, security experts say there are a number of ways in which threat actors can leverage these links for malicious purposes. Like responding to a spam text or answering a spam call, clicking "unsubscribe" confirms that your email address is active, giving cyber criminals an incentive to keep targeting you.In some cases, unsubscribe links can be hijacked to send users to phishing websites, where you are asked to enter your login credentials to complete the process. According to the folks at DNSFilter, one in every 644 clicks of email unsubscribe links can land you on a malicious website. While you do have to confirm your email address in some legitimate cases, you shouldn't enter a password, which is likely a scam. Bottom line: If you don't trust the sender, you certainly shouldn't trust any links contained within the email. How to safely unsubscribe from emails Even if unsubscribe links are safe, it's a pain to go through the multi-step process of clicking through individual emails and opening new browser windows to confirm. To minimize hassle and avoid the risk of malicious links in individual emails, you can use unsubscribe features built into your email client, which are less likely to be compromised by threat actors because they aren't tied to the email itself. In Gmail, tap More > Manage subscriptions in your left-hand navigation bar (Menu > Manage subscriptions on mobile) and scroll to the sender. Click Unsubscribe to the right of the number of emails sent recently. You can also unsubscribe from individual emails by opening the message and clicking Unsubscribe next to the sender's name. In some cases, you may be directed to the sender's website to complete the process. (Note that Gmail may not consider all email campaigns eligible for one-click unsubscribe.) You can also mark the message as spam or block the sender. In Outlook, go to Settings > Mail > Subscriptions > Your current subscriptions and select Unsubscribe, then tap OK. Alternatively, you can block the sender by clicking the three dots and selecting Block > OK. Alternatively, you can filter unwanted emails to a different folder (including spam), so while you'll still receive them, they won't clog up your main inbox. In Gmail, open the message then click More > Filter messages like these to set up filter criteria, whether that's sending to another folder, deleting it, or marking it as spam. You can create similar rules in Outlook by right-clicking the message in your message list and going to Rules > Create rule. A final option is to use a disposable email alias to subscribe to newsletters and promotional emails or when signing up for accounts, which makes it easy to filter messages or delete the address entirely without affecting your main inbox.

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Additive Manufacturing UK (AMUK)’s first Members Forum of 2025 was held at Siemens’ UK headquarters in South Manchester earlier this year. The event featured presentations from AMUK members and offered attendees a chance to network and share insights.  Ahead of the day-long meetup, 3D Printing Industry caught up with Joshua Dugdale, Head of AMUK, to learn more about the current state of additive manufacturing and the future of 3D printing in Britain.  AMUK is the United Kingdom’s primary 3D printing trade organization. Established in 2014, it operates within the Manufacturing Technologies Association (MTA) cluster. Attendees at this year’s first meetup spanned the UK’s entire 3D printing ecosystem. Highlights included discussion on precious materials from Cookson Industrial, simulation software from Siemens, digital thread solutions from Kaizen PLM, and 3D printing services provided by ARRK.  With a background in mechanical engineering, Dugdale is “responsible for everything and anything AMUK does as an organization.” According to the Loughborough University alumnus, who is also Head of Technology and Skills at the MTA, AMUK’s core mission is to “create an environment in the UK where additive manufacturing can thrive.” He elaborated on how his organization is working to increase the commercial success of its members within the “struggling” global manufacturing environment. Dugdale shared his perspective on the key challenges facing 3D printing in the UK. He pointed to a “tough” operating environment hampered by global financial challenges, which is delaying investments.  Despite this, AMUK’s leader remains optimistic about the sector’s long-term potential, highlighting the UK’s success in R&D and annual 3D printing intellectual property (IP) output. Dugdale emphasized the value of 3D printing for UK defense and supply chain resilience, arguing that “defense will lead the way” in 3D printing innovation.  Looking ahead, Dugdale called on the UK Government to create a unified 3D printing roadmap to replace its “disjointed” approach to policy and funding. He also shared AMUK’s strategy for 2025 and beyond, emphasizing a focus on eductaion, supply chain visibility, and standards. Ultimately, the AMUK figurehead shared a positive outlook on the future of 3D printing in the UK. He envisions a new wave of innovation that will see more British startups and university spinouts emerging over the next five years.          Siemens’ Manchester HQ hosted the first AMUK Members Forum of 2025. Photo by 3D Printing Industry. What is the current state of additive manufacturing in the UK? According to Dugdale, the 3D printing industry is experiencing a challenging period, driven largely by global economic pressures. “I wouldn’t describe it as underperforming, I’d describe it as flat,” Dugdale said. “The manufacturing sector as a whole is facing significant challenges, and additive manufacturing is no exception.” He pointed to increased competition, a cautious investment climate, and the reluctance of businesses to adopt new technologies due to the economic uncertainty.  Dugdale specifically highlighted the increase in the UK’s National Insurance contribution (NIC) rate for employers, which rose from 13.8% to 15% on April 6, 2025. He noted that many British companies postponed investment decisions ahead of the announcement, reflecting growing caution within the UK manufacturing sector. “With additive manufacturing, people need to be willing to take risks,” added Dugdale. “People are holding off at the moment because the current climate doesn’t favor risk.”  Dugdale remains optimistic about the sector’s long-term potential, arguing that the UK continues to excel in academia and R&D. However, for Dugdale, commercializing that research is where the country must improve before it can stand out on the world stage. This becomes especially clear when compared to countries in North America and Asia, which receive significantly greater financial support. “We’re never going to compete with the US and China, because they have so much more money behind them,” he explained. In a European context, Dugdale believes the UK “is doing quite well.” However, Britain remains below Spain in terms of financial backing and technology adoption. “Spain has a much more mature industry,” Dugdale explained. “Their AM association has been going for 10 years, and it’s clear that their industry is more cohesive and further along. It’s a level of professionalism we can learn from.” While the Iberian country faces similar challenges in standards, supply chain, and visibility, it benefits from a level of cohesion that sets it apart from many other European countries. Dugdale pointed to the Formnext trade show as a clear example of this disparity. He expects the Spanish pavilion to span around 200 square meters and feature ten companies at this year’s event, a “massive” difference compared to the UK’s 36 square meters last year. AMUK’s presence could grow to around 70 square meters at Formnext 2025, but this still lags far behind. Dugdale attributes this gap to government support. “They get more funding. This makes it a lot more attractive for companies to come because there’s less risk for them,” he explained.   Josh Dugdale speaking at the AMUK Members Forum in Manchester. Photo by 3D Printing Industry. 3D printing for UK Defense  As global security concerns grow, the UK government has intensified efforts to bolster its defense capabilities. In this context, 3D printing is emerging as a key enabler. Earlier this year, the Ministry of Defence (MoD) released its first Defence Advanced Manufacturing Strategy, outlining a plan to “embrace 3D printing,” with additive manufacturing expected to play a pivotal role in the UK’s future military operations.  Dugdale identified two key advantages of additive manufacturing for defense: supply chain resilience and frontline production. For the former, he stressed the importance of building localized supply chains to reduce lead times and eliminate dependence on overseas shipments. This capability is crucial for ensuring that military platforms, whether on land, at sea, or in the air, remain operational.  3D printing near the front lines offers advantages for conducting quick repairs and maintaining warfighting capabilities in the field. “If a tank needs to get back off the battlefield, you can print a widget or bracket that’ll hold for just five miles,” Dugdale explained. “It’s not about perfect engineering; it’s about getting the vehicle home.”  The British Army has already adopted containerized 3D printers to test additive manufacturing near the front lines. Last year, British troops deployed metal and polymer 3D printers during Exercise Steadfast Defender, NATO’s largest military exercise since the Cold War. Dubbed Project Bokkr, the additive manufacturing capabilities included XSPEE3D cold spray 3D printer from Australian firm SPEE3D.     Elsewhere in 2024, the British Army participated in Additive Manufacturing Village 2024, a military showcase organized by the European Defence Agency. During the event, UK personnel 3D printed 133 functional parts, including 20 made from metal. They also developed technical data packs (TDPs) for 70 different 3D printable spare parts. The aim was to equip Ukrainian troops with the capability to 3D print military equipment directly at the point of need. Dugdale believes success in the UK defense sector will help drive wider adoption of 3D printing. “Defense will lead the way,” he said, suggesting that military users will build the knowledge base necessary for broader civilian adoption. This could also spur innovation in materials science, an area Dugdale expects to see significant advancements in the coming years.     A British Army operator checks a part 3D printed on SPEE3D’s XSPEE3D Cold Spray 3D printer. Photo via the British Army. Advocating for a “unified industrial strategy” Despite promising growth in defence, Dugdale identified major hurdles that still hinder the widespread adoption of additive manufacturing (AM) in the UK.  A key challenge lies in the significant knowledge gap surrounding the various types of AM and their unique advantages. This gap, he noted, discourages professionals familiar with traditional manufacturing methods like milling and turning from embracing 3D printing. “FDM is not the same as WAAM,” added Dugdale. “Trying to explain that in a very nice, coherent story is not always easy.” Dugdale also raised concerns about the industry’s fragmented nature, especially when it comes to software compatibility and the lack of interoperability between 3D printing systems. “The software is often closed, and different machines don’t always communicate well with each other. That can create fear about locking into the wrong ecosystem too early,” he explained.  For Dugdale, these barriers can only be overcome with a clear industrial strategy for additive manufacturing. He believes the UK Government should develop a unified strategy that defines a clear roadmap for development. This, Dugdale argued, would enable industry players to align their efforts and investments.  The UK has invested over £500 million in AM-related projects over the past decade. However, Dugdale explained that fragmented funding has limited its impact. Instead, the AMUK Chief argues that the UK Government’s strategy should recognize AM as one of “several key enabling technologies,” alongside machine tooling, metrology, and other critical manufacturing tools.  He believes this unified approach could significantly boost the UK’s productivity and fully integrate 3D printing into the wider industrial landscape. “Companies will align themselves with the roadmap, allowing them to grow and mature at the same rate,” Dugdale added. “This will help us to make smarter decisions about how we fund and where we fund.”    AMUK’s roadmap and the future of 3D printing in the UK    When forecasting 3D printing market performance, Dugdale and his team track five key industries: automotive, aerospace, medical, metal goods, and chemical processes. According to Dugdale, these industries are the primary users of machine tools, which makes them crucial indicators of market health. AMUK also relies on 3D printing industry surveys to gauge confidence, helping them to spot trends even when granular data is scarce. By comparing sector performance with survey-based confidence indicators, AMUK builds insights into the future market trajectory. The strong performance of sectors like aerospace and healthcare, which depend heavily on 3D printing, reinforces Dugdale’s confidence in the long-term potential of additive manufacturing. Looking ahead to the second half of 2025, AMUK plans to focus on three primary challenges: supply chain visibility, skills development, and standards. Dugdale explains that these issues remain central to the maturation of the UK’s AM ecosystem. Education will play a key role in these efforts.  AMUK is already running several additive manufacturing upskilling initiatives in schools and universities to build the next generation of 3D printing pioneers. These include pilot projects that introduce 3D printing to Key Stage 3 students (aged 11) and AM university courses that are tailored to industry needs.  In the longer term, Dugdale suggests AMUK could evolve to focus more on addressing specific industry challenges, such as net-zero emissions or automotive light-weighting. This would involve creating specialized working groups that focus on how 3D printing can address specific pressing issues.  Interestingly, Dugdale revealed that AMUK’s success in advancing the UK’s 3D printing industry could eventually lead to the organization being dissolved and reabsorbed into the MTA. This outcome, he explained, would signal that “additive manufacturing has really matured” and is now seen as an integral part of the broader manufacturing ecosystem, rather than a niche technology. Ultimately, Dugdale is optimistic for the future of 3D printing in the UK. He acknowledged that AMUK is still “trying to play catch-up for the last 100 years of machine tool technology.” However, additive manufacturing innovations are set to accelerate. “There’s a lot of exciting research happening in universities, and we need to find ways to help these initiatives gain the funding and visibility they need,” Dugdale urged. As the technology continues to grow, Dugdale believes additive manufacturing will gradually lose its niche status and become a standard tool for manufacturers. “In ten years, we could see a generation of workers who grew up with 3D printers at home,” he told me. “For them, it will just be another technology to use in the workplace, not something to be amazed by.”  With this future in mind, Dugdale’s vision for 3D printing is one of broad adoption, supported by clear strategy and policy, as the technology continues to evolve and integrate into UK industry.  Take the 3DPI Reader Survey — shape the future of AM reporting in under 5 minutes. Who won the 2024 3D Printing Industry Awards? Subscribe to the 3D Printing Industry newsletter to keep up with the latest 3D printing news.You can also follow us on LinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content.

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Although the US unemployment rate held steady at 4.2% in May with 139,000 jobs added to the US workforce, nearly 100,000 layoffs were also announced — up 47% from last year, according to new data from the US Bureau of Labor Statistics and others. Tech and federal cuts led the way in layoffs, driven by economic pressure, programmatic firings and AI-driven shifts in workforce needs, according to outplacement firm Challenger, Gray & Christmas. Technology remains a top sector for cuts amid ongoing disruptions, according to the firm’s data. In May, tech companies announced 10,598 layoffs, bringing the 2025 total to 74,716; that’s up 35% from 55,207 at the same time last year. “Tariffs, funding cuts, consumer spending, and overall economic pessimism are putting intense pressure on companies’ workforces. Companies are spending less, slowing hiring, and sending layoff notices,” Andrew Challenger, senior vice president of Challenger, Gray & Christmas, said in a statement. Uneasiness continues to weigh on tech hiring, according to CompTIA, a provider of IT training and certification products. The unemployment rate for tech jobs in May was 3.4%, roughly in line with April’s 3.5%, CompTIA data showed. The tech unemployment rate continues to sit below the national rate. CompTIA Tech sector companies added a modest 1,571 net new employees in May, analysis of the BLS jobs report by CompTIA showed. Job growth in cloud infrastructure and tech services was offset by reductions in the telecommunications sector. Tech employment across the broader economy declined by an estimated 131,000 positions. “With prior month employment gains, tech occupation employment remains in the positive for the year,” CompTIA said. “It is undoubtedly a challenging time for employers and job seekers facing uncertainty on multiple fronts,” said Tim Herbert, CompTIA’s chief research officer. “At the same time, it requires taking a measured approach given the data continues to hold up reasonably well.” One bright spot for tech hires in May was the finance and insurance industry, which collectively saw a 21% increase in new tech job postings; new tech job openings also rose by 16% in the retail sector, according to CompTIA. Even so, tech layoffs have continued as AI adoption soars and economic pressures drive a major shift toward new roles and skills in the workforce. “AI isn’t replacing jobs,” said Kye Mitchell, president of tech workforce staffing firm Experis US. “It’s fundamentally redefining how work gets done. We’re seeing AI augment skillsets and make professionals more capable, faster, and able to focus on higher-value work.” Technology only displaces jobs when about 80% of tasks can be automated — and AI isn’t close to doing that, said Mitchell. Right now, AI is enhancing skills, boosting productivity, and freeing up time for higher-value work. Hiring for AI positions and those requiring AI skills continues to grow rapidly, according to a CompTIA analysis of data from Lightcast and Stanford University study. CompTIA found that employer job postings related to AI are up 117% year-to-date year-over-year. Challenger, Gray & Christmas Skills-based hiring remains core to many employers’ recruiting strategies. About half of all tech job postings did not specify a need for a four-year academic degree, seeking instead a combination of work experience, training and industry-recognized certification, according to CompTIA’s and other data. Even so, employers are hesitant to hire. “Economic uncertainty is absolutely creating a cautious hiring environment, but it’s more complex than tariffs alone,” Mitchell said. “Our data shows employers adopting a ‘wait and watch’ stance as they monitor economic signals, with job openings down 11% year-over-year.” Still, the tech job market is adjusting as AI adoption grows. AI skill mentions in job postings fell 10% in May but are still up 10% for the year, showing steady demand, Mitchell said. The tech industry had been nearly bullet-proof from mass layoffs prior to 2022. After a hiring surge between 2020 and 2022 to meet digitization efforts as more people worked from home, the market shifted and began slashing jobs to readjust to the new reality. Tech companies such Google, Amazon, Meta (Facebook) and others laid off tens of thousands of workers  as an adjustment to over-hiring during the COVID-19 pandemic. In 2023 alone, 1,186 tech companies laid off about 262,682 staff, compared to 164,969 layoffs in 2022. In January 2024, job cuts leaped 136% over December and hit a 10-month high, according to Challenger, Gray & Christmas. While the labor market remained steady, there are signs that hiring across the board is softening. Open job postings fell 7% this year and new postings dropped 16% in the past month — the first full contraction of 2025. Year-to-date, new postings are flat compared to last year, according to Ger Doyle, ManpowerGroup’s regional president for North America. Doyle, however, was optimistic. “This is a chill, not a freeze,” he said. “Workers and employers are holding steady, awaiting clarity.” For example, he said, project management roles are up 483% year-over-year, and as the broader outlook improves, a rebound could follow, he added.  Demand for data roles is surging as companies shift from AI experiments to execution. Database architect postings are up 2,140% year-over-year, with data scientist postings up 280% — clear signs of companies building the backbone for an AI-driven future, Experis’s data showed. “This shift is also reshaping how talent enters the industry. Entry-level opportunities are becoming more limited, making it harder for recent graduates to gain a foothold,” Mitchell said. “For those looking to break in, deep analytical and technical skills are no longer optional.”

June 5, 20253 min readNew Hires Will Still Leave the NWS Dangerously Understaffed, Meteorologists SayNearly 600 employees left the National Weather Service or were fired in recent months. Meteorologists say 125 expected new hires will still leave the agency dangerously understaffedBy Chelsea Harvey & E&E News A tornado struck communities in Somerset and London, Ky., on May 16, 2025, leaving 19 dead and more injured. Michael Swensen/Getty ImagesCLIMATEWIRE | New hiring efforts at the National Weather Service won’t be enough to overcome staffing shortages and potential risks to human lives this summer, meteorologists warned Wednesday at a panel hosted by Democratic Washington Sen. Maria Cantwell.NOAA will hire around 125 new employees at the NWS, the agency said in an announcement first reported Monday by CNN. But nearly 600 employees have departed the NWS over the last few months, after the Trump administration fired probationary federal employees and offered buyouts and early retirements.That means the new hires will account for less than 25 percent of the total losses.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.“A quarter of the staff are not going to do the job when, let’s just say, both hurricane and fire risks are increasing,” Cantwell said during Wednesday’s panel. “[The Trump administration’s] approach in response to this has been a flimsy Band-Aid over a very massive cut.”Cantwell added that the National Hurricane Center is not fully staffed, as NOAA officials suggested last month when announcing their predictions for the upcoming Atlantic hurricane season outlook. The NHC has at least five vacancies, she said, representing meteorologists and technicians who help build forecasts for tropical cyclones in both the Atlantic and Pacific oceans.Meanwhile, NOAA is predicting above-average activity in the Atlantic this hurricane season. Updated fire maps also suggest that nearly all of Cantwell’s home state of Washington, along with Oregon and large swaths of California, will experience an above-average risk of wildfires by August.Kim Doster, NOAA’s director of communications, did not immediately respond to a request for comment on NOAA’s staffing shortages or the NHC’s vacancies.Three meteorologists speaking on the panel echoed Cantwell’s concerns, suggesting that staffing shortages at weather offices across the country risk forecasting errors and breakdowns in communication between meteorologists and emergency managers.At least eight local weather offices across the country are currently so short-staffed that they can no longer cover their overnight shifts, said Brian LaMarre, a former meteorologist-in-charge at the NWS office in Tampa Bay, Florida. Some of these offices may have to rely on “mutual aid,” or borrowed staff, from other NWS locations to cover their shifts during extreme weather events.But Cantwell and other panelists expressed concern that staff-sharing across the NWS could erode the accuracy of forecasts and warnings for local communities.Cantwell pointed to the meteorologists that specialize in fire weather forecasts. NOAA typically deploys those experts to provide forecasts and recommendations to firefighters on the ground when wildfires strike.“If you think you're gonna substitute somebody that’s gonna be somewhere else — I don’t know where, some other part of the state or some other state — and you think you're gonna give them accurate weather information? It just doesn't work that way,” she said.Washington state-based broadcast meteorologist Jeff Renner echoed her concerns.“The meteorologists that respond to [wildfires] have very specific training and very specific experience that can’t be easily duplicated, particularly from those outside the area,” he said.Meanwhile, LaMarre’s former position in Tampa is vacant, and around 30 other offices across the country are also operating without a permanent meteorologist-in-charge.“That person is the main point of contact when it comes to briefing elected officials, emergency management directors, state governors, city mayors, parish officials,” LaMarre said. “They are the individual that’s gonna be implementing any new change that is needed for hurricane season, blizzards, wildfires, inland flooding.”The NWS suffered from staffing shortages prior to the Trump administration. But LaMarre said he never saw such widespread vacancies, including offices unable to operate overnight, in his 30 years at the agency.He emphasized that NWS meteorologists will do whatever it takes to ensure accurate forecasts when extreme weather strikes. But too many gaps at local offices mean that some services will inevitably suffer, LaMarre added.“Whenever you look at an office that is short-staffed, that means a piece of that larger puzzle is taken away,” he said. “That means some outreach might not be able to occur. Some trainings might not be able to occur. Some briefings to officials might not be able to occur.”Reprinted from E&E News with permission from POLITICO, LLC. Copyright 2025. E&E News provides essential news for energy and environment professionals.

Larry Fabbroni is an architect, strategic advisor, and Chief Innovation Officer for Practice of Architecture. Throughout his career, he has led efforts to reform studio culture and innovate practice. He earned his MBA from the University of Chicago’s Booth School of Business. In 2017, as leaders in the AIA’s Young Architects Forum (YAF), we led the launch of the Practice Innovation Lab (PIL) and hosted a symposium that imagined new architectural practice models. At that time, we already felt that practice innovation was overdue in a profession that has not seen scaled disruption to its business model in over a century. Today, we are confident that there has never been a more critical time for the profession to embrace innovation. Redefining Innovation Henley Hall: Institute for Energy Efficiency by KieranTimberlake, Santa Barbara, California | KieranTimberlake’s research expertise creates value beyond a baseline labor model.  Currently, artificial intelligence dominates strategy conversations, but just as we saw back in 2017, larger patterns prompt calls for innovation. Talent attraction is increasingly challenging, disruptive technology continues to emerge, and actors from outside our industry show growing interest in the space. While incremental innovation has long been a part of the profession, relatively few firms have adopted new practices that create value beyond a baseline labor model. Firms such as KieranTimberlake have shown that research expertise can do this. MASS Design has pioneered a mission-driven approach. BIG has taken on the role of architect-as-developer. Snøhetta houses a product design division. We could continue to list great firms that have pushed the boundaries of practice, but they represent exceptions that have yet to be recognized as new standards. Indeed, the confluence of those factors that led to the original PIL continues to make the case that the time for scaled innovation is now. A Melting Iceberg: Incremental Changes Depleting the Profession Powerhouse Telemark by Snøhetta, Vestfold og Telemark, Norway | Photo by Ivar Kvaal | Snøhetta houses a product design division, innovatively presenting a alternative business model for firms.  One of the dangers of operating in a slow-moving industry is that change is difficult to detect and even more challenging to comprehend. If an iceberg loses 1% of mass per year, it’s tough to take notice, but the end result is catastrophic. This is what is happening to our profession. For newcomers, if it feels like there are increasingly more attractive opportunities elsewhere, that’s because there are. For seasoned professionals, if it feels like it’s become more challenging to maintain the same levels of prosperity, that’s because it has. Less(er) Talent In some ways, the shift towards companies recognizing “talent” as their most excellent resource has bewildered architects: we have always relied on talent. However, the patterns of talent leaving our profession are concerning. We say “feel” because there is no significant data. We spoke to Kendall A. Nicholson, Senior Director of Research at the Association of Collegiate Schools of Architecture (ACSA), who confirmed that aggregated data on graduate placement does not exist. So we inquired about what placement looks like at several programs around the country. Omar Khan, Head of the Carnegie Mellon University School of Architecture, informed us that approximately 90% of students pursue a minor to expand their horizons, and that in 2022, nearly one in three graduates entered the tech sector. Khan stated that these opportunities aren’t just student-driven — large innovative companies increasingly seek the value that graduates of architecture schools will provide. This increasing difficulty in capturing the talent that architecture schools are producing results in a shrinking and diluted talent pool. For a profession so reliant on human resources, this presents extreme risk. Pay Gaps In an increasingly expensive world, we are not able to compete for the best talent with emerging industries. It’s easy to understand why a popular career pivot for architects has become UX design. Designing user experience for websites pays significantly better than designing the same for the built environment. According to Glassdoor, 2023 entry-level UX designers earned an average of $78K, while the AIA salary calculator suggests architecture grads can expect to earn an average of $59 K. The talent we do attract into the profession often loses interest when they experience low pay and long hours, all while most firms lack clear paths and criteria for advancement or compensation increases. A Smaller Piece of the Pie Examining data in isolation, one might conclude that the profession continues to grow; the number of architects has increased substantially over the last century, and this trend has persisted in recent years. The problem with this growth is that the estimated share of the US GDP for Architectural Services has shrunk over time. This is not a manageable number to measure before 1999, when NCARB first aggregated local jurisdictional data. Due to limitations in industry economic data, we’re only showing data since 2011 for the purposes of this article. In that time, the number of architects has grown, the market size for services has grown, but the share those services represent as a portion of the US GDP has declined — by 15% if we use US Census data to almost 30% if we use industry research data (we used IbisWorld.com, however we found data that suggested a worse and others that offered a slightly better picture). To put it another way, architecture is a stagnant industry with a shrinking share of the economy. It’s challenging to examine this data and emerge feeling confident about the profession, but there is a silver lining. The biggest impediment to innovation for architects is not a lack of talent, but rather the business model. Design thinking has been widely adopted throughout the world as a key component of innovation processes; however, the problem is that we operate in the realm of professional services, which inherently is not well-suited to promoting innovation. Reliance on that formula is causing our iceberg to melt. The Tsunami: The AI Tidal Wave is Here The Rwanda Institute for Conservation Agriculture by MASS Design Group, Rwanda | MASS Design has pioneered a mission-driven approach that creates value beyond a baseline labor model.  As we confront the exodus of talent, it is easy for both firm owners and clients to imagine AI bringing efficiencies and replacing “CAD-monkeys” with machines. However, any firm that wants to operate — and win — as anything more than a low-cost provider will need a strategy to increase value, not just cut costs. AI is merely part of the toolbox required to confront a perfect storm of forces. Jobs will Disappear Goldman Sachs predicts that as much as 37% of our industry tasks will be replaced by AI. Many see this as a pathway to lower costs and increased profits. However, that is short-sighted. Markets will adjust quickly and demand lower costs for services; additional new value will need to be articulated and proven, and this will only happen through innovation. New Jobs will Emerge (but fewer of them) AI prophets often emphasize that technological innovation has historically led to net employment gains. Previous World Economic Forum estimates predicted losses of up to 85 million existing jobs worldwide, with parallel gains of as many as 97 million new jobs. However, these estimates were revised in the WEF 2023 Economic Outlook, which now anticipates a net loss of 14 million jobs. This stark outlook signals an even greater need for architects to become more innovative. The 2024 RIBA AI Report indicates that 41% of architecture firms were already utilizing AI, though current tools are indeed just the beginning. Marketing, business development and content creation will be standard areas of AI deployment moving forward. Still, revolutionary changes will come in how we learn, not only to use new tools, but also to collaborate with digital agents. How will this happen? We can theorize, but it is not possible to know for sure until it arrives, so we need to have a plan before we can see the tidal wave from land. The Alien Invasion: Outsiders Are Entering Our Orbit VIA 57 West by BIG – Bjarke Ingels Group, New York City, New York | BIG has pioneered a new model for practice by taking on the role of architect-as-developer. For years, we’ve heard cries that “architects gave away the role of master builder.” But how much did architects actually give, and how much was taken by innovative competition? This distinction is critical because the wagons are circling, and the AEC space has become ever more attractive to investors. Venture Capital and Private Equity Investment The numbers are often difficult to parse because architecture can impact so many verticals and does not operate as its own sector in the investment realm; however, the trends suggest a groundswell is underway. A 2023 McKinsey report shows that construction tech deals nearly doubled from 2019 to 2022, growing by 85%. At the same period, the number of deals increased by 30%, indicating that interest continues to grow. An increasing size of deals also suggests a maturity of the market. As interest in infrastructure investments has declined from its high in 2020, and along with real estate, has been blunted by high interest rates, institutional investors continue to see opportunities in the AEC space. Firm Acquisitions AEC firms that deliver predictable returns have proven to be attractive targets for PE firms. In the second quarter of 2024, private equity firms accounted for over one-third of AEC firm mergers and acquisitions. For M&A deals, the industry has seen an increase in attractiveness with expanded infrastructure spending as a catalyst. However, this interest can also be tied to the lack of innovation that has resulted in an industry ripe for consolidation. M&A orchestrators generate large amounts of profit by streamlining operations, eliminating redundancies, and then stamping out competition. An entire community has been built around this, with AEC Advisors hosting an annual “Private Equity Summit” that brings together CEOs of AEC firms with PE investors. Startups As an extension of the growing interest from venture capital in the space, there is an upward trend in the AEC space being targeted for disruption by entrepreneurs who see an industry that represents a significant portion of the global GDP. AEC Works, a project of e-verse that catalogs AEC startups and investors, lists nearly 800 startups from around the world, with almost 200 identified as “architecture-focused.” The signal is clear: startups are looking to figure out how to do what you do cheaper, better, or perhaps both. Combining this environment with depleted talent pools, a declining share of GDP, and revolutionary technology, it is a correct response to be alarmed. Significant change is inevitable. It is time for architects to see the same opportunities that investors and entrepreneurs see, and learn to navigate within these spaces. The Great Opportunity Throughout history, new actors have enjoyed a “leap-frog” effect and been able to surpass established incumbents to reshape industries, markets and economies. From climate change to pandemic ripple effects, to the housing crisis, to generational shifts in the workforce, there are many forces that directly impact the work of architects and call for innovation. The need for new ways of designing and delivering different components of the built environment is ever-present and will be solved by teams that either include — and might be led by — architects, or those that do not. Most end users will only care if the resulting product is superior. This time of tension is indeed a time of great opportunity. Architects who embrace innovation in pursuing new iterations of our dated business models may actually achieve what many of us have dreamed of from the start: to leave a positive mark on the world. We think the future of the profession depends on it. Top image: Powerhouse Telemark by Snøhetta, Vestfold og Telemark, Norway The post Architects, Your Real Competition Isn’t AI — It’s Business Complacency appeared first on Journal.