• I haven’t seen ads in years thanks to this hack

    TL;DR: Block all ads on nine devices with AdGuard’s Family Plan on sale forthrough July 20.
    Ads are the internet equivalent of mosquitos at a summer picnic. They’re annoying, follow you everywhere, and they literally suck. Pop-ups that try to get under your cursor, banners that block half your screen, and those unskippable video ads that plague YouTube… It sounds like you need a good ad blocker.
    AdGuard works on Windows, Mac, Android, and iOS devices, and you only have to pay once to block ads on nine of them for life. It works best on browsers, and verified reviewers confirm that it blocks ads on YouTube, which seems worth the price alone.
    But AdGuard doesn’t just block ads. It also protects you from trackers, activity analyzers, malware, and even shady phishing websites. It even has parental controls, so you can keep your children safe from the wild west of the internet.

    Don’t let ads suck the fun out of the internet.
    Use code FAMPLAN by July 20 at 11:59 p.m. PT to get an AdGuard Lifetime Family Plan for AdGuard Family Plan: Lifetime SubscriptionSee Deal
    StackSocial prices subject to change.
    #havent #seen #ads #years #thanks
    I haven’t seen ads in years thanks to this hack
    TL;DR: Block all ads on nine devices with AdGuard’s Family Plan on sale forthrough July 20. Ads are the internet equivalent of mosquitos at a summer picnic. They’re annoying, follow you everywhere, and they literally suck. Pop-ups that try to get under your cursor, banners that block half your screen, and those unskippable video ads that plague YouTube… It sounds like you need a good ad blocker. AdGuard works on Windows, Mac, Android, and iOS devices, and you only have to pay once to block ads on nine of them for life. It works best on browsers, and verified reviewers confirm that it blocks ads on YouTube, which seems worth the price alone. But AdGuard doesn’t just block ads. It also protects you from trackers, activity analyzers, malware, and even shady phishing websites. It even has parental controls, so you can keep your children safe from the wild west of the internet. Don’t let ads suck the fun out of the internet. Use code FAMPLAN by July 20 at 11:59 p.m. PT to get an AdGuard Lifetime Family Plan for AdGuard Family Plan: Lifetime SubscriptionSee Deal StackSocial prices subject to change. #havent #seen #ads #years #thanks
    WWW.PCWORLD.COM
    I haven’t seen ads in years thanks to this hack
    TL;DR: Block all ads on nine devices with AdGuard’s Family Plan on sale for $15.97 (88% off) through July 20. Ads are the internet equivalent of mosquitos at a summer picnic. They’re annoying, follow you everywhere, and they literally suck. Pop-ups that try to get under your cursor, banners that block half your screen, and those unskippable video ads that plague YouTube… It sounds like you need a good ad blocker. AdGuard works on Windows, Mac, Android, and iOS devices, and you only have to pay once to block ads on nine of them for life. It works best on browsers, and verified reviewers confirm that it blocks ads on YouTube, which seems worth the price alone. But AdGuard doesn’t just block ads. It also protects you from trackers, activity analyzers, malware, and even shady phishing websites (these are the culprits behind ads that know what you were just shopping for). It even has parental controls, so you can keep your children safe from the wild west of the internet. Don’t let ads suck the fun out of the internet. Use code FAMPLAN by July 20 at 11:59 p.m. PT to get an AdGuard Lifetime Family Plan for $15.97. AdGuard Family Plan: Lifetime SubscriptionSee Deal StackSocial prices subject to change.
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  • The Arc Browser Is Dead, but the Firefox-Based Zen Is a Great Alternative

    Arc, the much-hyped privacy-forward internet browser, won't be getting any more new features. This fact was announced months ago by its developer, The Browser Company, and clarified yesterday in a blog post in which the venture capital-backed entity that built Arc announced plans to focus on an as yet unreleased AI-based browser instead.For now, Arc will still be getting security updates, most of them inherited from the open-source Chromium project, but it's understandable that some dedicated Arc users may be looking for an alternative, and I know of a good one: the open source Zen Browser, currently in beta.Zen is beautiful in the same way Arc is, with its elegant vertical tabs located on the left side. Like Arc, it supports multiple workspaces and offers a compact mode with no toolbars or tabs. It also offers theming, split view, and link previews. Even better, it's built on the same browser engine as Firefox—and not Chromium—meaning it supports legitimate ad and privacy blockers like uBlock Origin. One Arc feature Zen lacks is any kind of AI integration; whether that's a downside or an upside will depend on your feelings about AI in your browsing experience.How to get started with the Zen BrowserWhen you install Zen it will offer to import your bookmarks, history, and even your passwords from another browser on your system. It then ask you to choose a color scheme, and select the key tabs you'd like to pin to the top of your workspaces. After that you can start browsing the internet, just the way you're used to. Arc users won't need to adjust much when switching to Zen—I daresay everything will feel pretty familiar.Credit: Justin Pot

    There are a couple of ways to customize Zen. In the settings you can choose between a single, multiple, or collapsed toolbar. If you want more fine tuning, there are Zen Mods, community-made plugins that let you customize all sorts of things about the user interface. More importantly, the browser offers full support for Firefox extensions, meaning you can also browse the Firefox Extensions gallery and install anything you want.

    Credit: Justin Pot

    The bottom line: Zen is a clean, speedy alternative browser. If you like Firefox but hate its UI, I recommend checking it out, and the same goes for anyone seeking an alternative to Arc that is still actively being developed.
    #arc #browser #dead #but #firefoxbased
    The Arc Browser Is Dead, but the Firefox-Based Zen Is a Great Alternative
    Arc, the much-hyped privacy-forward internet browser, won't be getting any more new features. This fact was announced months ago by its developer, The Browser Company, and clarified yesterday in a blog post in which the venture capital-backed entity that built Arc announced plans to focus on an as yet unreleased AI-based browser instead.For now, Arc will still be getting security updates, most of them inherited from the open-source Chromium project, but it's understandable that some dedicated Arc users may be looking for an alternative, and I know of a good one: the open source Zen Browser, currently in beta.Zen is beautiful in the same way Arc is, with its elegant vertical tabs located on the left side. Like Arc, it supports multiple workspaces and offers a compact mode with no toolbars or tabs. It also offers theming, split view, and link previews. Even better, it's built on the same browser engine as Firefox—and not Chromium—meaning it supports legitimate ad and privacy blockers like uBlock Origin. One Arc feature Zen lacks is any kind of AI integration; whether that's a downside or an upside will depend on your feelings about AI in your browsing experience.How to get started with the Zen BrowserWhen you install Zen it will offer to import your bookmarks, history, and even your passwords from another browser on your system. It then ask you to choose a color scheme, and select the key tabs you'd like to pin to the top of your workspaces. After that you can start browsing the internet, just the way you're used to. Arc users won't need to adjust much when switching to Zen—I daresay everything will feel pretty familiar.Credit: Justin Pot There are a couple of ways to customize Zen. In the settings you can choose between a single, multiple, or collapsed toolbar. If you want more fine tuning, there are Zen Mods, community-made plugins that let you customize all sorts of things about the user interface. More importantly, the browser offers full support for Firefox extensions, meaning you can also browse the Firefox Extensions gallery and install anything you want. Credit: Justin Pot The bottom line: Zen is a clean, speedy alternative browser. If you like Firefox but hate its UI, I recommend checking it out, and the same goes for anyone seeking an alternative to Arc that is still actively being developed. #arc #browser #dead #but #firefoxbased
    LIFEHACKER.COM
    The Arc Browser Is Dead, but the Firefox-Based Zen Is a Great Alternative
    Arc, the much-hyped privacy-forward internet browser, won't be getting any more new features. This fact was announced months ago by its developer, The Browser Company, and clarified yesterday in a blog post in which the venture capital-backed entity that built Arc announced plans to focus on an as yet unreleased AI-based browser instead.For now, Arc will still be getting security updates, most of them inherited from the open-source Chromium project, but it's understandable that some dedicated Arc users may be looking for an alternative, and I know of a good one: the open source Zen Browser, currently in beta.Zen is beautiful in the same way Arc is, with its elegant vertical tabs located on the left side. Like Arc, it supports multiple workspaces and offers a compact mode with no toolbars or tabs. It also offers theming, split view, and link previews. Even better, it's built on the same browser engine as Firefox—and not Chromium—meaning it supports legitimate ad and privacy blockers like uBlock Origin. One Arc feature Zen lacks is any kind of AI integration; whether that's a downside or an upside will depend on your feelings about AI in your browsing experience.How to get started with the Zen BrowserWhen you install Zen it will offer to import your bookmarks, history, and even your passwords from another browser on your system. It then ask you to choose a color scheme, and select the key tabs you'd like to pin to the top of your workspaces(). After that you can start browsing the internet, just the way you're used to. Arc users won't need to adjust much when switching to Zen—I daresay everything will feel pretty familiar. (I personally appreciate that it shares the the command bar approach to typing addresses or searching, as it saves space when compared to an address bar that's constantly taking up space whether you're typing into it or not.) Credit: Justin Pot There are a couple of ways to customize Zen. In the settings you can choose between a single, multiple, or collapsed toolbar. If you want more fine tuning, there are Zen Mods, community-made plugins that let you customize all sorts of things about the user interface. More importantly, the browser offers full support for Firefox extensions, meaning you can also browse the Firefox Extensions gallery and install anything you want. Credit: Justin Pot The bottom line: Zen is a clean, speedy alternative browser. If you like Firefox but hate its UI, I recommend checking it out, and the same goes for anyone seeking an alternative to Arc that is still actively being developed.
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  • ExpressVPN review 2025: Fast speeds and a low learning curve

    ExpressVPN is good at its job. It's easy to be skeptical of any service with a knack for self-promotion, but don't let ExpressVPN's hype distract you from the fact that it keeps its front-page promise of "just working."
    Outside of solid security, the two best things ExpressVPN offers are fast speeds and a simple interface. Our tests showed only a 7% average drop in download speed and a 2% loss of upload speed, worldwide. And while the lack of extra features may frustrate experienced users, it makes for a true set-and-forget VPN on any platform.
    This isn't to say ExpressVPN is without flaws — it's nearly bereft of customization options and it's notably more expensive than its competition — but it beats most VPNs in a head-to-head matchup.
    For this review, we followed our rigorous 10-step VPN testing process, exploring ExpressVPN's security, privacy, speed, interfaces and more. Whether you read straight through or skip to the sections that are most important for you, you should come away with all the information you need to decide whether to subscribe.
    Editors' note: We're in the process of rebooting all of our VPN reviews from scratch. Once we do a fresh pass on the top services, we'll be updating each review with a rating and additional comparative information.

    Table of contents

    Findings at a glance
    Installing, configuring and using ExpressVPN
    ExpressVPN speed test: Very fast averages
    ExpressVPN security test: Checking for leaks
    How much does ExpressVPN cost?
    ExpressVPN side apps and bundles
    Close-reading ExpressVPN's privacy policy
    Can ExpressVPN change your virtual location?
    Investigating ExpressVPN's server network
    Extra features of ExpressVPN
    ExpressVPN customer support options
    ExpressVPN background check: From founding to Kape Technologies
    Final verdict

    Findings at a glance

    Category
    Notes

    Installation and UI
    All interfaces are clean and minimalist, with no glitches and not enough depth to get lost in Windows and Mac clients are similar in both setup and general user experience Android and iOS are likewise almost identical, but Android has a nice-looking dark mode

    Speed
    Retains a worldwide average of 93% of starting download speeds Upload speeds average 98% of starting speeds Latency rises with distance, but global average stayed under 300 ms in tests

    Security
    OpenVPN, IKEv2 and Lightway VPN protocols all use secure ciphers Packet-sniffing test showed working encryption We detected no IP leaks Blocks IPv6 and WebRTC by default to prevent leaks

    Pricing
    Base price: per month or per year Lowest prepaid rate: per month Can save money by paying for 28 months in advance, but only once per account 30-day money-back guarantee

    Bundles
    ExpressVPN Keys password manager and ID alerts included on all plans Dedicated IP addresses come at an extra price ID theft insurance, data removal and credit scanning available to new one-year and two-year subscribers for free 1GB eSIM deal included through holiday.com

    Privacy policy
    No storage of connection logs or device logs permitted The only risky exceptions are personal account dataand marketing dataAn independent audit found that ExpressVPN's RAM-only server infrastructure makes it impossible to keep logs

    Virtual location change
    Successfully unblocked five international Netflix libraries, succeeding on 14 out of 15 attempts

    Server network
    164 server locations in 105 countries 38% of servers are virtual, though most virtual locations are accessed through physical servers within 1,000 miles A large number of locations in South America, Africa and central Asia

    Features
    Simple but effective kill switch Can block ads, trackers, adult sites and/or malware sites but blocklists can't be customized Split tunneling is convenient but unavailable on iOS and modern Macs Aircove is the best VPN router, albeit expensive

    Customer support
    Setup and troubleshooting guides are organized and useful, with lots of screenshots and videos Live chat starts with a bot but you can get to a person within a couple minutes Email tickets are only accessible from the mobile apps or after live chat has failed

    Background check
    Founded in 2009; based in the British Virgin Islands Has never been caught selling or mishandling user data Turkish police seized servers in 2017 but couldn't find any logs of user activity Owned by Kape Technologies, which also owns CyberGhost and Private Internet Access A previous CIO formerly worked on surveillance in the United Arab Emirates; no evidence of shady behavior during his time at ExpressVPN Windows Version 12 leaked some DNS requests when Split Tunneling was active

    Installing, configuring and using ExpressVPN
    This section focuses on how it feels to use ExpressVPN on each of the major platforms where it's available. The first step for any setup process is to make an account on expressvpn.com and buy a subscription.
    Windows
    Once subscribed, download the Windows VPN from either expressvpn.com or the Microsoft Store, then open the .exe file. Click "Yes" to let it make changes, wait for the install, then let your computer reboot. Including the reboot, the whole process takes 5-10 minutes, most of it idle. To finish, you'll need your activation code, which you can find by going to expressvpn.com and clicking "Setup" in the top-right corner.

    You can install ExpressVPN's Windows app from the Microsoft store, but we found the website more convenient.

    Sam Chapman for Engadget

    Extreme simplicity is the watchword for all ExpressVPN's designs. The Windows client's launch panel consists of three buttons and less than ten words. You can change your location or let the app pick a location for you — the "Smart Location" is the server with the best combination of being nearby and unburdened.
    Everything else is crammed into the hamburger menu at the top left. Here, in seven tabs, you'll find the Network Lock kill switch, the four types of content blockers, the split tunneling menu and the option to change your VPN protocol. You can also add shortcuts to various websites, useful if you regularly use your VPN for the same online destinations.
    To sum up, there's almost nothing here to get in the way: no delays, no snags, no nested menus to get lost in. It may be the world's most ignorable VPN client. That's not a bad thing at all.
    Mac
    ExpressVPN's app for macOS is almost identical in design to its Windows app. The process for downloading and setting it up is nearly the same too. As on Windows, it can be downloaded from the App Store or sideloaded directly from the expressvpn.com download center. Only a few features are missing and a couple others have been added. Split tunneling is gone, and you won't see the Lightway Turbo setting.

    ExpressVPN recommends some servers, but it's easy to search the whole list.

    Sam Chapman for Engadget

    Mac users do gain access to the IKEv2 protocol, along with the option to turn off automatic IPv6 blocking — Windows users have to leave it blocked at all times. Almost every website is still accessible via IPv4, but it's useful if you do need to access a specific IPv6 address while the VPN is active.
    Android
    Android users can download ExpressVPN through the Google Play Store. Open the app, sign in and you're ready to go. The Android app has a very nice dark-colored design, only slightly marred by an unnecessary information box about how long you've used the VPN this week.

    ExpressVPN's Android app puts a little more information on the screen than it needs to, but still runs well.

    Sam Chapman for Engadget

    There's a large button for connecting. Clicking on the server name takes you to a list of locations. On this list, you can either search or scroll and can choose individual locations within a country that has more than one. We connected to as many far-flung server locations as we could, but not a single one took longer than a few seconds.
    The options menu is organized sensibly, with no option located more than two clicks deep. You will see a couple of options here that aren't available on desktop, the best of which is the ability to automatically connect to your last-used ExpressVPN server whenever your phone connects to a non-trusted wifi network.
    There are also a few general security tools: an IP address checker, DNS and WebRTC leak testers and a password generator. These are also available on the website, but here, they're built into the app. With the exception of the latter, we'd recommend using third-party testing tools instead — even a VPN with integrity has an incentive to make its own app look like it's working.
    iPhone and iPad
    You can only install ExpressVPN's iOS app through the app store. During setup, you may need to enter your password to allow your phone to use VPN configurations. Otherwise, there are no major differences from the Android process.

    ExpressVPN looks good on iPhone and iPad.

    Sam Chapman for Engadget

    The interface is not quite as pleasing as the dark-mode Android app, but it makes up for that by cutting out some of the clutter. The tabs and features are similar, though split tunneling and shortcuts are absent. Also, both mobile apps make customer support a lot more accessible than their desktop counterparts — plus, mobile is the only way to send email support tickets.
    Browser extension
    ExpressVPN also includes browser extensions for Firefox and Chrome. These let you connect, disconnect and change server locations without leaving your browser window. It's nice, but not essential unless you have a very specific web browser flow you like.
    ExpressVPN speed test: Very fast averages
    Connecting to a VPN almost always decreases your speed, but the best VPNs mitigate the drop as much as possible. We used Ookla's speed testing app to see how much of your internet speed ExpressVPN preserves. For this test, we emphasized the locations ExpressVPN uses for most of its virtual servers, including the Netherlands, Brazil, Germany and Singapore.
    Some terms before we start:

    Latency, measured in milliseconds, is the time it takes one data packet to travel between your device and a web server through the VPN. Latency increases with distance. It's most important for real-time tasks like video chatting and online gaming.
    Download speed, measured in megabits per second, is the amount of information that can download onto your device at one time — such as when loading a web page or streaming a video.
    Upload speed, also measured in Mbps, is the amount of information your device can send to the web at once. It's most important for torrenting, since the amount of data you can seed determines how fast you can download in exchange.

    The table below shows our results. We conducted this on Windows, using the automatic protocol setting with the Lightway Turbo feature active — a recent ExpressVPN addition that keeps speed more consistent by processing connections in parallel.

    Server location
    LatencyIncrease factor
    Download speedPercentage dropoff
    Upload speedPercentage dropoff

    Portland, Oregon, USA18
    --
    58.77
    --
    5.70
    --

    Seattle, Washington, USA26
    1.4x
    54.86
    6.7%
    5.52
    3.2%

    New York, NY, USA
    156
    8.7x
    57.25
    2.6%
    5.57
    2.3%

    Amsterdam, Netherlands
    306
    17x
    53.83
    8.4%
    5.58
    2.1%

    São Paulo, Brazil
    371
    20.6x
    53.82
    8.4%
    5.65
    0.9%

    Frankfurt, Germany
    404
    22.4x
    55.71
    5.2%
    5.67
    0.5%

    Singapore, Singapore
    381
    21.2x
    52.76
    10.2%
    5.64
    1.0%

    Average
    274
    15.2x
    54.71
    6.9%
    5.61
    1.6%

    These are extremely good results. ExpressVPN is a winner on both download and upload speed. No matter where we went in the world, we never lost more than about 7% of our download speeds, and upload lost an astoundingly low average of 2%. This suggests that ExpressVPN deftly distributes its user load between servers to eliminate bottlenecks.

    This Ookla speedtest shows you can still get fast internet while connected to ExpressVPN -- our unprotected speeds are around 58 Mbps.

    Sam Chapman for Engadget

    The latency numbers look worse, but the rise in the table is less sharp than we projected. Ping length depends far more on distance than download speed does, so we expect it to shoot up on servers more than 1,000 miles from our location. Keeping the average below 300 ms, as ExpressVPN does here, is a strong showing.
    ExpressVPN security test: Checking for leaks
    A VPN's core mission is to hide your IP address and make you untraceable online. Our task in this section is to figure out if ExpressVPN can carry out this mission every time you connect. While we can't be 100% certain, the tests we'll run through below have led us to believe that ExpressVPN is currently leak-proof.
    Available VPN protocols
    A VPN protocol is like a common language that a VPN server can use to mediate between your devices and the web servers you visit. If a VPN uses outdated or insecure protocols, or relies on unique protocols with no visible specs or source code, that's a bad sign.

    Not all protocols are available on all apps, but Mac has the full range.

    Sam Chapman for Engadget

    ExpressVPN gives you a selection of three protocols: IKEv2, OpenVPN and Lightway. The first two are solid choices that support the latest encryption algorithms. OpenVPN has been fully open-source for years and is the best choice if privacy is your goal. While IKEv2 started life as a closed project by Microsoft and Cisco, ExpressVPN uses an open-source reverse-engineering, which is both better for privacy and quite fast.
    Lightway is the odd one out, a protocol you'll only find on ExpressVPN, though its source code is available on Github. It's similar to WireGuard, in that both reach for faster speeds and lower processing demands by keeping their codebases slim. However, Lightway was recently rewritten in Rust to better protect the keys stored in its memory.
    Ultimately, you can't go wrong with any of ExpressVPN's protocol options. 99% of the time, your best choice will be to set the controls to Automatic and let the VPN decide which runs best.
    Testing for leaks
    ExpressVPN is one of the best services, but it's not leak-proof. Luckily, checking for DNS leaks is a simple matter of checking your IP address before and after connecting to a VPN server. If the new address matches the VPN server, you're good; if not, your VPN is leaking.
    First, we checked the Windows app with split tunneling active to ensure the flaw really had been patched. We tested several servers and didn't find any leaks, which suggests the patch worked, though leaks were rare even before ExpressVPN fixed the vulnerability.

    We checked our IP while connected to the virtual India location, which is run from a physical server in Singapore. Don't worry -- it still looks like India to streaming services.

    Sam Chapman for Engadget

    In fact, we didn't find any leaks on any ExpressVPN server we tested on any platform. Though questions remain about iOS, as you'll see later in this section, that's a problem on Apple's end that even the best VPNs can do very little about for now.
    The most common cause of VPN leaks is the use of public DNS servers to connect users to websites, which can mistakenly send browsing activity outside the VPN's encrypted tunnel. ExpressVPN avoids the risks of the public system by installing its own DNS resolvers on every server. This is the key factor behind its clean bill of health in our leak testing.
    Two other common flaws can lead to VPN leaks: WebRTC traffic and IPv6. The former is a communication protocol used in live streaming and the latter is a new IP standard designed to expand domain availability. Both are nice, but currently optional, so ExpressVPN automatically blocks both to ensure there's no opportunity for leaks to arise.
    One note about VPN security on iOS: it's a known and continuing problem that iOS VPNs do not prevent many online apps from communicating with Apple directly, outside the VPN tunnel. This risks leaking sensitive data, even with Lockdown Mode active in iOS 16. A blog post by Proton VPN shares a workaround: connect to a VPN server, then turn Airplane Mode on and off again to end all connections that were active before you connected to the VPN.
    Testing encryption
    We finished up our battery of security tests by checking out ExpressVPN's encryption directly. Using WireShark, a free packet sniffer, we inspected what it looks like when ExpressVPN transmits data from one of its servers to the internet. The screenshot below shows a data stream encrypted with Lightway UDP.

    After connecting to ExpressVPN, HTTP packets were rendered unreadable while in transit.

    Sam Chapman for Engadget

    That lack of any identifiable information, or even readable information, means encryption is working as intended. We repeated the test several times, always getting the same result. This left us satisfied that ExpressVPN's core features are working as intended.
    How much does ExpressVPN cost?
    ExpressVPN subscriptions cost per month. Long-term subscriptions can bring the monthly cost down, but the great deals they offer tend to only last for the first billing period.
    A 12-month subscription costs and includes three months for free with your first payment, costing a total of per month. The bonus disappears for all subsequent years, raising the monthly cost to You can also sign up for 28 months at a cost of but this is also once-only — ExpressVPN can only be renewed at the per year level.
    There are two ways to test ExpressVPN for free before making a financial commitment. Users on iOS and Android can download the ExpressVPN app without entering any payment details and use it free for seven days. On any platform, there's a 30-day money-back guarantee, which ExpressVPN has historically honored with no questions asked. You will have to pay before you can use it, though.
    In our opinion, ExpressVPN's service is solid enough that it's worth paying extra. Perhaps not this much extra, but that depends on what you get out of it. We recommend using the 30-day refund period and seeing how well ExpressVPN works for you. If it's a VPN you can enjoy using, that runs fast and unblocks everything you need, that's worth a server's weight in gold.
    ExpressVPN side apps and bundles
    ExpressVPN includes some special features that work mostly or wholly separate from its VPN apps. Some of these come free with a subscription, while others add an extra cost.
    Every subscription includes the ExpressVPN keys password manager. This is available under its own tab on the Android and iOS apps. On desktop, you'll need to download a separate extension from your browser's store, then sign in using your account activation code. It's available on all Chromium browsers, but not Firefox.
    Starting in 2025, new subscribers get an eSIM plan through holiday.com, a separate service linked to ExpressVPN. The baseline 1GB holiday eSIM plans last for 5 days and can apply to countries, regions, or the entire world. Longer-term plans include larger eSIM plans.
    You can add a dedicated IP address to your ExpressVPN subscription for an additional cost per month. A dedicated IP lets you use the same IP address every time you connect to ExpressVPN. You can add the address to whitelists on restricted networks, and you're assured to never be blocked because of someone else's bad activity on a shared IP.
    Unlike many of its competitors, ExpressVPN doesn't currently offer antivirus or online storage services, but there is a comprehensive bundle of ID protection tools called Identity Defender. We haven't reviewed any of these products in detail, but here's a list for reference:

    ID Alerts will inform you if any of your sensitive information is leaked or misused online. It's free with all plans, but you'll have to enter your personal information on your ExpressVPN account page or a mobile app.
    ID Theft Insurance grants up to million in identity theft reimbursement and comes free with new ExpressVPN one-year or two-year subscriptions. It's not yet available to those who subscribed before it launched in October 2024.
    Data Removal scans for your information in data brokerages and automatically requests that it be deleted. It's also free with one-year and two-year plans.
    Credit Scanner is only available for United States users. It monitors your activity on the three credit bureaus so you can quickly spot any suspicious transactions.

    The Identity Defender features are currently only available to new ExpressVPN customers in the US.
    Close-reading ExpressVPN's privacy policy
    Although we worry that the consolidation of VPN brands under the umbrella of Kape Technologieswill make the industry less competitive, we don't believe it's influencing ExpressVPN to take advantage of its users' privacy. To confirm, and get a full sense of what sort of privacy ExpressVPN promises its users, we set out to read ExpressVPN's privacy policy in detail. It's long, but thankfully aimed at casual users instead of lawyers. You can see it for yourself here.
    In the introduction, ExpressVPN states that it does not keep either activity logsor connection logs. It then specifies the seven types of data it's legally allowed to collect:

    Data used to sign up for an account, such as names, emails and payment methods.
    VPN usage data which is aggregated and can't be traced to any individual.
    Credentials stored in the ExpressVPN Keys password manager.
    Diagnostic data such as crash reports, which are only shared upon user request.
    IP addresses authorized for MediaStreamer, which is only for streaming devices that don't otherwise support VPN apps.
    Marketing data collected directly from the app — a "limited amount" that's kept anonymous.
    Data voluntarily submitted for identity theft protection apps.

    Of those seven exceptions, the only ones that count as red flags are account data and marketing data. Both categories are highly personal and could be damaging if mishandled. Fortunately, complying with subpoenas is not one of the allowed uses listed for either data category, nor does the policy let ExpressVPN sell the data to other private parties.
    The only really annoying thing here is that if you ask ExpressVPN to delete your personal data, you won't be able to use your account from then on. You aren't even eligible for a refund in this case, unless you're within 30 days of your initial subscription.
    As for marketing data, ExpressVPN collects device fingerprints and location data when you sign up for an account on its website. The privacy policy also claims this is anonymized, as its "systems are engineered to decouple such data from personally identifiable information." Audits corroborate this, as we'll see in the next section. So, while it would be better if ExpressVPN didn't collect any personal data at all, its practices don't appear to pose a risk to anything you do while using the VPN — just the ExpressVPN website.
    Privacy audits
    VPN providers often get third-party accounting firms to audit their privacy policies. The idea is that a well-known firm won't mortgage its reputation to lie on behalf of a VPN, so their results can be trusted.
    For the last several years, ExpressVPN has had KPMG look over its privacy policy and relevant infrastructure. KPMG's most recent report, completed in December 2023 and released in May 2024, found that ExpressVPN had enough internal controls in place that users could trust its privacy policy.
    The report is freely available to read. This is a very good sign, though we're looking out for a more up-to-date audit soon.
    TrustedServer
    "TrustedServer" is a marketing term ExpressVPN uses for its RAM-only server infrastructure. RAM-only servers have no hard drives for long-term storage and return to a standard disk image with every reboot. This makes it theoretically impossible to store user activity logs on them, even if ExpressVPN wanted to do that.
    The KPMG audit, linked above, reports that TrustedServer works as advertised. Between its many clean privacy audits and the Turkish server incident in 2017, we're prepared to say ExpressVPN is a private VPN, in spite of its aggravating exception for marketing.
    Can ExpressVPN change your virtual location?
    Next, we tested whether ExpressVPN can actually convince websites that you're somewhere other than your real location. Our security tests have already proven it can hide your IP address, but it takes more than leak-proofing to fool streaming sites these days — Netflix and the others have gotten very good at combing through metadata to sniff out proxy users.
    The process for testing this is a lot like how we handled the DNS leak tests: try several different servers and see if we get caught. We checked five sample locations outside the U.S. to see if we a) got into Netflix and b) saw different titles in the library. The results are below.

    Server Location
    Unblocked Netflix?
    Library changed?

    Canada
    Y
    Y

    United Kingdom
    YY

    Slovakia
    Y
    Y

    India
    Y
    YAustralia
    Y
    Y

    In fifteen tests, ExpressVPN slipped up only once. Docklands, the UK server it chose as the fastest, wasn't able to access Netflix. We switched to a server labeled simply "London" and unblocked it without issue.

    ExpressVPN can change your virtual location so you can explore the wonderful world of K-drama.

    Sam Chapman for Engadget

    All the other locations got us access to an alternate Netflix library on the first try. We even checked whether the India server, which is physically located in the UK, showed us different videos than the UK servers. It did, which makes us even more confident that ExpressVPN's virtual locations are airtight.
    Investigating ExpressVPN's server network
    ExpressVPN users can connect to a total of 164 server locations in 105 countries and territories. These locations are reasonably well distributed across the globe, but as with all VPNs, there's a bias toward the northern hemisphere. There are 24 locations in the U.S. alone and a further 66 in Europe.
    That isn't to say users in the Global South get nothing. ExpressVPN has IP addresses from nine nations in South Americaand six in Africa. The network even includes Kazakhstan, Uzbekistan and Mongolia, impressive since central Asia may be the region most often shafted by VPNs.
    However, many of these servers have virtual locations different from their real ones. For those of you choosing a server based on performance instead of a particular IP address, ExpressVPN's website has a helpful list of which servers are virtual. The bad news is that it's a big chunk of the list. A total of 63 ExpressVPN locations are virtual, or 38% of its entire network.
    To reduce the sting, ExpressVPN takes care to locate virtual servers as close to their real locations as possible. Its virtual locations in Indonesia and India are physically based in Singapore. This isn't always practical, leading to some awkwardness like operating a Ghana IP address out of Germany. But it helps ExpressVPN perform better in the southern hemisphere.
    Extra features of ExpressVPN
    Compared to direct competitors like NordVPN and Surfshark, ExpressVPN doesn't have many special features. It's aimed squarely at the casual market and will probably disappoint power users. Having said that, what they do include works well. In this section, we'll run through ExpressVPN's four substantial features outside its VPN servers themselves.
    Network Lock kill switch
    "Network Lock" is the name ExpressVPN gives to its kill switch. A VPN kill switch is a safety feature that keeps you from broadcasting outside the VPN tunnel. If it ever detects that you aren't connected to a legitimate ExpressVPN server, it cuts off your internet access. You won't be able to get back online until you either reconnect to the VPN or disable Network Lock.

    ExpressVPN's kill switch is called Network Lock on desktop, and Network Protection on mobileSam Chapman for Engadget

    This is important for everyone, not just users who need to hide sensitive traffic. The recently discovered TunnelVision bug theoretically allows hackers to set up fake public wi-fi networks through which they redirect you to equally fake VPN servers, which then harvest your personal information. It's unlikely, but not impossible, and a kill switch is the best way to prevent it — the switch always triggers unless you're connected to a real server in the VPN's network.
    Like most of ExpressVPN's features, all you can do with Network Lock is turn it on and off. You can also toggle whether you'll still be able to access local devices while the kill switch is blocking your internet — this is allowed by default.
    Threat manager, ad blocker and parental controls
    ExpressVPN groups three tools under the heading of "advanced protection" — Threat Manager, an ad blocker and parental controls. Threat Manager consists of two checkboxes: one that blocks your browser from communicating with activity tracking software and one that blocks a list of websites known to be used for malware.

    Check any of these boxes to use the pre-set blocklists whenever you're connected to ExpressVPN.

    Sam Chapman for Engadget

    You can't customize the lists, so you're limited to what ExpressVPN considers worthy of blocking. They share their sources on the website. While the lists are extensive and open-source, they rely on after-the-fact reporting and can't detect and block unknown threats like a proper antivirus.
    The adblock and parental control options work the same way: check a box to block everything on the list, uncheck it to allow everything through. In tests, the ad blocker was nearly 100% effective against banner ads, but failed to block any video ads on YouTube or Netflix.
    The parental control option blocks a list of porn sites. It's an easy option for concerned parents, but only works while ExpressVPN is connected. As such, it's meant to be used in conjunction with device-level parental controls that prevent the child from turning off or uninstalling the VPN client.
    Split tunneling
    Sometimes, you'll find it helpful to have your device getting online through two different IP addresses at once — one for your home services and one for a location you're trying to spoof. That's where split tunneling is helpful: it runs some apps through the VPN while leaving others unprotected. This can also improve your speeds, since the VPN needs to encrypt less in total.

    You can configure split tunneling through either a blocklist or an allowlist.

    Sam Chapman for Engadget

    ExpressVPN includes split tunneling on Windows, Android and Mac. You can only split by app, not by website, but it's still pretty useful. For example, you can have BitTorrent handling a heavy download in the background while you use your browser for innocuous activities that don't need protecting.
    ExpressVPN Aircove router
    By now, it should be clear that we find ExpressVPN to be a highly reliable but often unexceptional VPN service. However, there's one area in which it's a clear industry leader: VPN routers. ExpressVPN Aircove is, to our knowledge, the only router with a built-in commercial VPN that comes with its own dashboard interface.
    Usually, installing a VPN on your router requires tinkering with the router control panel, which turns off all but the most experienced users — not to mention making it a massive pain to switch to a new server location. Aircove's dashboard, by contrast, will be instantly familiar to anyone who already knows how to use an ExpressVPN client. It even allows different devices in your home to connect to different locations through the router VPN.
    Aircove's biggest drawback is its price. Currently retailing at, it's around three times more expensive than an aftermarket router fitted with free VPN firmware. Some of you might still find the convenience worth the one-time payment.
    ExpressVPN customer support options
    ExpressVPN's written help pages are some of the best on the market. Its live chat is more of a mixed bag, and complex questions may cause delays. However, it is at least staffed with human agents who aim to reply accurately, rather than resolve your ticket as quickly as possible.

    You can directly access both live chat and email from ExpressVPN's mobile apps.

    Sam Chapman for Engadget

    We approached ExpressVPN's support features with a simple question: "If I requested that ExpressVPN delete all my personal data, would I be able to get a refund for my unused subscription time?"Our first stop was expressvpn.com/support, the written support center and FAQ page. It's divided into setup guides, troubleshooting, account management and information on each of ExpressVPN's products. The setup guides are excellent, including screenshots and clearly written steps; each one includes a video guide for those who learn better that way.
    Troubleshooting is just as good — no videos, but the same standards of clarity and usefulness prevail. The section starts with general problems, then delves into specific issues you might face on each operating system. Each article clearly derives from a real customer need.
    The live support experience
    To get answers on our refund question, we visited the account management FAQs. This section stated that the refund policy only applies within 30 days of purchase. Pretty clear-cut, but we still wanted an answer on our special case, so we contacted live chat by clicking the button at the bottom-right of every FAQ page.

    Live chat is in the bottom-right corner of every page of expressvpn.com.

    Sam Chapman for Engadget

    Live chat starts with an AI assistant, which is not too hard to get past — just ask it a question it can't answer, then click "Transfer to an Agent." We got online witha human in less than a minute. Answering the question took longer and involved an uncomfortable 10-minute silence, but we did get a clear verdict from a real person: refunds are within 30 days only, no matter what.
    If the live chat agent can't answer your question, you'll be redirected to open an email support ticket. Annoyingly, there's no way to go directly to email support through the website or desktop apps, though mobile users have the option to skip directly there.
    ExpressVPN background check: From founding to Kape Technologies
    ExpressVPN launched in 2009, which makes it one of the oldest consumer VPNs in continual operation. In more than 15 years of operation, it's never been caught violating its own privacy policy, though its record isn't free of more minor blemishes.
    Headquarters in the British Virgin Islands
    Founders Dan Pomerantz and Peter Burchhardt registered the company in the British Virgin Islands from the start to take advantage of that territory's favorable legal environment for online privacy. The BVIs have no law requiring businesses to retain data on their users, and the process for extraditing data is famously difficult, requiring a direct order from the highest court.
    In 2021, the BVI implemented the Data Protection Act, which prevents companies based in the territory from accessing data on their users anywhere in the world. It's a great privacy law in theory, modeled on best-in-class legislation in the EU. However, we couldn't find any evidence that its supervising authority — the Office of the Information Commissioner — has a leader or staff.
    In other words, while ExpressVPN is not legally required to log any data on its users, there's technically nobody stopping them from doing so. Whether you trust the jurisdiction depends on whether you trust the company itself. Let's see what the other evidence says.
    Security and privacy incidents
    Two significant incidents stand out from ExpressVPN's 16-year history. In 2017, when Andrei Karlov, Russia's ambassador to Turkey, was shot to death at an art show. Turkish police suspected someone had used ExpressVPN to mask their identity while they deleted information from social media accounts belonging to the alleged assassin. To investigate, they confiscated an ExpressVPN server to comb for evidence. They didn't find anything.
    A police seizure is the best possible test of a VPN's approach to privacy. The provider can't prepare beforehand, fake anything, or collude with investigators. The Turkey incident is still one of the best reasons to recommend ExpressVPN, though eight years is a long time for policy to change.
    The second incident began in March 2024, when a researcher at CNET informed ExpressVPN that its version 12 for Windows occasionally leaked DNS requests when users enabled the split tunneling feature. While these users remained connected to an ExpressVPN server, their browsing activity was often going directly to their ISP, unmasked.
    The bug only impacted a few users, and to their credit, ExpressVPN sprang into action as soon as they learned about it. The team had it patched by April, as confirmed by the researcher who initially discovered the vulnerability. But while their quick and effective response deserves praise, it's still a mark against them that a journalist noticed the bug before they did.
    Kape Technologies ownership and management questions
    In 2021, an Israeli-owned, UK-based firm called Kape Technologies purchased a controlling interest in ExpressVPN. In addition to ExpressVPN, privately held Kape owns CyberGhost, Private Internet Access, and Zenmate. As shown on its website, it also owns Webselenese, publisher of VPN review websites WizCase and vpnMentor, which poses an apparent conflict of interest.
    When reached for comment, a representative for ExpressVPN said that "ExpressVPN does not directly engage with, nor seek to influence, the content on any Webselenese site," and pointed us to disclosure statements on the websites in question — here's one example. Even so, it's a good reminder not to take VPN reviews at face value without knowing who's behind them.
    Diving deeper into the background of Kape's ownership will lead you to owner Teddy Sagi. Go back far enough, and you'll see he did prison time in Israel and was mentioned in the Pandora Papers, among other things. More recently, headlines about the billionaire have focused more his businesses in the online gambling and fintech arenas, as well as his real estate ventures. An ExpressVPN representative told us that "Kape's brands continue to operate independently," and our investigation bore that out — we couldn't find any proof that Kape or Sagi have directly attempted to influence ExpressVPN's software or daily operations.
    Closer to the immediate day-to-day operations of ExpressVPN was the company's employment of Daniel Gericke as CTO from 2019 through 2023. During that time, the US Justice Department announced it had fined Gericke and two others for their previous employment on a surveillance operation called Project Raven, which the United Arab Emiratesused to spy on its own citizens.
    The revelation prompted a public response from ExpressVPN defending its decision to hire Gericke, arguing that "he best goalkeepers are the ones trained by the best strikers." ExpressVPN's representative confirmed that the company still stands by that linked statement.
    Gericke parted ways with ExpressVPN in October 2023, per his LinkedIn profile. While we don't know what we don't know, we can say that ExpressVPN has not notably changed its public-facing security and privacy policies during the time it's been connected to Kape, Sagi, or Gericke.
    In the end, how much ExpressVPN's history matters to you is a personal choice. If you object to any current or past actions by Kape Technologies or Teddy Sagi, there are other premium VPN options you might prefer. If you need more information to make up your mind, we recommend reading through CNET's 2022 deep dive on ExpressVPN's corporate history.
    Final verdict
    ExpressVPN is the VPN we most often recommend to beginners. It takes zero training to use, and consistently gets past filters on streaming sites. It also runs in the background with virtually no impact. If anything is worth the high price of admission, it's the excellent speeds distributed evenly across the worldwide server network.
    However, for certain specific cases, ExpressVPN may not be the best choice. There's no way to set up your own server locations, like NordVPN offers, and no double VPN connections, like you can build for yourself on Surfshark. Its corporate background is more suspect than the entities backing Proton VPN, and unlike Mullvad, ExpressVPN doesn't work in China — it's so well-known that the government targets its servers specifically.
    We suggest going with ExpressVPN for general online privacy, for spoofing locations in your home country while traveling, or if you regularly need to unblock sites in other countries. That encompasses 19 of every 20 users, which is fine by us, as ExpressVPN is a great service. It's just more of a reliable old screwdriver than a multi-tool.
    This article originally appeared on Engadget at
    #expressvpn #review #fast #speeds #low
    ExpressVPN review 2025: Fast speeds and a low learning curve
    ExpressVPN is good at its job. It's easy to be skeptical of any service with a knack for self-promotion, but don't let ExpressVPN's hype distract you from the fact that it keeps its front-page promise of "just working." Outside of solid security, the two best things ExpressVPN offers are fast speeds and a simple interface. Our tests showed only a 7% average drop in download speed and a 2% loss of upload speed, worldwide. And while the lack of extra features may frustrate experienced users, it makes for a true set-and-forget VPN on any platform. This isn't to say ExpressVPN is without flaws — it's nearly bereft of customization options and it's notably more expensive than its competition — but it beats most VPNs in a head-to-head matchup. For this review, we followed our rigorous 10-step VPN testing process, exploring ExpressVPN's security, privacy, speed, interfaces and more. Whether you read straight through or skip to the sections that are most important for you, you should come away with all the information you need to decide whether to subscribe. Editors' note: We're in the process of rebooting all of our VPN reviews from scratch. Once we do a fresh pass on the top services, we'll be updating each review with a rating and additional comparative information. Table of contents Findings at a glance Installing, configuring and using ExpressVPN ExpressVPN speed test: Very fast averages ExpressVPN security test: Checking for leaks How much does ExpressVPN cost? ExpressVPN side apps and bundles Close-reading ExpressVPN's privacy policy Can ExpressVPN change your virtual location? Investigating ExpressVPN's server network Extra features of ExpressVPN ExpressVPN customer support options ExpressVPN background check: From founding to Kape Technologies Final verdict Findings at a glance Category Notes Installation and UI All interfaces are clean and minimalist, with no glitches and not enough depth to get lost in Windows and Mac clients are similar in both setup and general user experience Android and iOS are likewise almost identical, but Android has a nice-looking dark mode Speed Retains a worldwide average of 93% of starting download speeds Upload speeds average 98% of starting speeds Latency rises with distance, but global average stayed under 300 ms in tests Security OpenVPN, IKEv2 and Lightway VPN protocols all use secure ciphers Packet-sniffing test showed working encryption We detected no IP leaks Blocks IPv6 and WebRTC by default to prevent leaks Pricing Base price: per month or per year Lowest prepaid rate: per month Can save money by paying for 28 months in advance, but only once per account 30-day money-back guarantee Bundles ExpressVPN Keys password manager and ID alerts included on all plans Dedicated IP addresses come at an extra price ID theft insurance, data removal and credit scanning available to new one-year and two-year subscribers for free 1GB eSIM deal included through holiday.com Privacy policy No storage of connection logs or device logs permitted The only risky exceptions are personal account dataand marketing dataAn independent audit found that ExpressVPN's RAM-only server infrastructure makes it impossible to keep logs Virtual location change Successfully unblocked five international Netflix libraries, succeeding on 14 out of 15 attempts Server network 164 server locations in 105 countries 38% of servers are virtual, though most virtual locations are accessed through physical servers within 1,000 miles A large number of locations in South America, Africa and central Asia Features Simple but effective kill switch Can block ads, trackers, adult sites and/or malware sites but blocklists can't be customized Split tunneling is convenient but unavailable on iOS and modern Macs Aircove is the best VPN router, albeit expensive Customer support Setup and troubleshooting guides are organized and useful, with lots of screenshots and videos Live chat starts with a bot but you can get to a person within a couple minutes Email tickets are only accessible from the mobile apps or after live chat has failed Background check Founded in 2009; based in the British Virgin Islands Has never been caught selling or mishandling user data Turkish police seized servers in 2017 but couldn't find any logs of user activity Owned by Kape Technologies, which also owns CyberGhost and Private Internet Access A previous CIO formerly worked on surveillance in the United Arab Emirates; no evidence of shady behavior during his time at ExpressVPN Windows Version 12 leaked some DNS requests when Split Tunneling was active Installing, configuring and using ExpressVPN This section focuses on how it feels to use ExpressVPN on each of the major platforms where it's available. The first step for any setup process is to make an account on expressvpn.com and buy a subscription. Windows Once subscribed, download the Windows VPN from either expressvpn.com or the Microsoft Store, then open the .exe file. Click "Yes" to let it make changes, wait for the install, then let your computer reboot. Including the reboot, the whole process takes 5-10 minutes, most of it idle. To finish, you'll need your activation code, which you can find by going to expressvpn.com and clicking "Setup" in the top-right corner. You can install ExpressVPN's Windows app from the Microsoft store, but we found the website more convenient. Sam Chapman for Engadget Extreme simplicity is the watchword for all ExpressVPN's designs. The Windows client's launch panel consists of three buttons and less than ten words. You can change your location or let the app pick a location for you — the "Smart Location" is the server with the best combination of being nearby and unburdened. Everything else is crammed into the hamburger menu at the top left. Here, in seven tabs, you'll find the Network Lock kill switch, the four types of content blockers, the split tunneling menu and the option to change your VPN protocol. You can also add shortcuts to various websites, useful if you regularly use your VPN for the same online destinations. To sum up, there's almost nothing here to get in the way: no delays, no snags, no nested menus to get lost in. It may be the world's most ignorable VPN client. That's not a bad thing at all. Mac ExpressVPN's app for macOS is almost identical in design to its Windows app. The process for downloading and setting it up is nearly the same too. As on Windows, it can be downloaded from the App Store or sideloaded directly from the expressvpn.com download center. Only a few features are missing and a couple others have been added. Split tunneling is gone, and you won't see the Lightway Turbo setting. ExpressVPN recommends some servers, but it's easy to search the whole list. Sam Chapman for Engadget Mac users do gain access to the IKEv2 protocol, along with the option to turn off automatic IPv6 blocking — Windows users have to leave it blocked at all times. Almost every website is still accessible via IPv4, but it's useful if you do need to access a specific IPv6 address while the VPN is active. Android Android users can download ExpressVPN through the Google Play Store. Open the app, sign in and you're ready to go. The Android app has a very nice dark-colored design, only slightly marred by an unnecessary information box about how long you've used the VPN this week. ExpressVPN's Android app puts a little more information on the screen than it needs to, but still runs well. Sam Chapman for Engadget There's a large button for connecting. Clicking on the server name takes you to a list of locations. On this list, you can either search or scroll and can choose individual locations within a country that has more than one. We connected to as many far-flung server locations as we could, but not a single one took longer than a few seconds. The options menu is organized sensibly, with no option located more than two clicks deep. You will see a couple of options here that aren't available on desktop, the best of which is the ability to automatically connect to your last-used ExpressVPN server whenever your phone connects to a non-trusted wifi network. There are also a few general security tools: an IP address checker, DNS and WebRTC leak testers and a password generator. These are also available on the website, but here, they're built into the app. With the exception of the latter, we'd recommend using third-party testing tools instead — even a VPN with integrity has an incentive to make its own app look like it's working. iPhone and iPad You can only install ExpressVPN's iOS app through the app store. During setup, you may need to enter your password to allow your phone to use VPN configurations. Otherwise, there are no major differences from the Android process. ExpressVPN looks good on iPhone and iPad. Sam Chapman for Engadget The interface is not quite as pleasing as the dark-mode Android app, but it makes up for that by cutting out some of the clutter. The tabs and features are similar, though split tunneling and shortcuts are absent. Also, both mobile apps make customer support a lot more accessible than their desktop counterparts — plus, mobile is the only way to send email support tickets. Browser extension ExpressVPN also includes browser extensions for Firefox and Chrome. These let you connect, disconnect and change server locations without leaving your browser window. It's nice, but not essential unless you have a very specific web browser flow you like. ExpressVPN speed test: Very fast averages Connecting to a VPN almost always decreases your speed, but the best VPNs mitigate the drop as much as possible. We used Ookla's speed testing app to see how much of your internet speed ExpressVPN preserves. For this test, we emphasized the locations ExpressVPN uses for most of its virtual servers, including the Netherlands, Brazil, Germany and Singapore. Some terms before we start: Latency, measured in milliseconds, is the time it takes one data packet to travel between your device and a web server through the VPN. Latency increases with distance. It's most important for real-time tasks like video chatting and online gaming. Download speed, measured in megabits per second, is the amount of information that can download onto your device at one time — such as when loading a web page or streaming a video. Upload speed, also measured in Mbps, is the amount of information your device can send to the web at once. It's most important for torrenting, since the amount of data you can seed determines how fast you can download in exchange. The table below shows our results. We conducted this on Windows, using the automatic protocol setting with the Lightway Turbo feature active — a recent ExpressVPN addition that keeps speed more consistent by processing connections in parallel. Server location LatencyIncrease factor Download speedPercentage dropoff Upload speedPercentage dropoff Portland, Oregon, USA18 -- 58.77 -- 5.70 -- Seattle, Washington, USA26 1.4x 54.86 6.7% 5.52 3.2% New York, NY, USA 156 8.7x 57.25 2.6% 5.57 2.3% Amsterdam, Netherlands 306 17x 53.83 8.4% 5.58 2.1% São Paulo, Brazil 371 20.6x 53.82 8.4% 5.65 0.9% Frankfurt, Germany 404 22.4x 55.71 5.2% 5.67 0.5% Singapore, Singapore 381 21.2x 52.76 10.2% 5.64 1.0% Average 274 15.2x 54.71 6.9% 5.61 1.6% These are extremely good results. ExpressVPN is a winner on both download and upload speed. No matter where we went in the world, we never lost more than about 7% of our download speeds, and upload lost an astoundingly low average of 2%. This suggests that ExpressVPN deftly distributes its user load between servers to eliminate bottlenecks. This Ookla speedtest shows you can still get fast internet while connected to ExpressVPN -- our unprotected speeds are around 58 Mbps. Sam Chapman for Engadget The latency numbers look worse, but the rise in the table is less sharp than we projected. Ping length depends far more on distance than download speed does, so we expect it to shoot up on servers more than 1,000 miles from our location. Keeping the average below 300 ms, as ExpressVPN does here, is a strong showing. ExpressVPN security test: Checking for leaks A VPN's core mission is to hide your IP address and make you untraceable online. Our task in this section is to figure out if ExpressVPN can carry out this mission every time you connect. While we can't be 100% certain, the tests we'll run through below have led us to believe that ExpressVPN is currently leak-proof. Available VPN protocols A VPN protocol is like a common language that a VPN server can use to mediate between your devices and the web servers you visit. If a VPN uses outdated or insecure protocols, or relies on unique protocols with no visible specs or source code, that's a bad sign. Not all protocols are available on all apps, but Mac has the full range. Sam Chapman for Engadget ExpressVPN gives you a selection of three protocols: IKEv2, OpenVPN and Lightway. The first two are solid choices that support the latest encryption algorithms. OpenVPN has been fully open-source for years and is the best choice if privacy is your goal. While IKEv2 started life as a closed project by Microsoft and Cisco, ExpressVPN uses an open-source reverse-engineering, which is both better for privacy and quite fast. Lightway is the odd one out, a protocol you'll only find on ExpressVPN, though its source code is available on Github. It's similar to WireGuard, in that both reach for faster speeds and lower processing demands by keeping their codebases slim. However, Lightway was recently rewritten in Rust to better protect the keys stored in its memory. Ultimately, you can't go wrong with any of ExpressVPN's protocol options. 99% of the time, your best choice will be to set the controls to Automatic and let the VPN decide which runs best. Testing for leaks ExpressVPN is one of the best services, but it's not leak-proof. Luckily, checking for DNS leaks is a simple matter of checking your IP address before and after connecting to a VPN server. If the new address matches the VPN server, you're good; if not, your VPN is leaking. First, we checked the Windows app with split tunneling active to ensure the flaw really had been patched. We tested several servers and didn't find any leaks, which suggests the patch worked, though leaks were rare even before ExpressVPN fixed the vulnerability. We checked our IP while connected to the virtual India location, which is run from a physical server in Singapore. Don't worry -- it still looks like India to streaming services. Sam Chapman for Engadget In fact, we didn't find any leaks on any ExpressVPN server we tested on any platform. Though questions remain about iOS, as you'll see later in this section, that's a problem on Apple's end that even the best VPNs can do very little about for now. The most common cause of VPN leaks is the use of public DNS servers to connect users to websites, which can mistakenly send browsing activity outside the VPN's encrypted tunnel. ExpressVPN avoids the risks of the public system by installing its own DNS resolvers on every server. This is the key factor behind its clean bill of health in our leak testing. Two other common flaws can lead to VPN leaks: WebRTC traffic and IPv6. The former is a communication protocol used in live streaming and the latter is a new IP standard designed to expand domain availability. Both are nice, but currently optional, so ExpressVPN automatically blocks both to ensure there's no opportunity for leaks to arise. One note about VPN security on iOS: it's a known and continuing problem that iOS VPNs do not prevent many online apps from communicating with Apple directly, outside the VPN tunnel. This risks leaking sensitive data, even with Lockdown Mode active in iOS 16. A blog post by Proton VPN shares a workaround: connect to a VPN server, then turn Airplane Mode on and off again to end all connections that were active before you connected to the VPN. Testing encryption We finished up our battery of security tests by checking out ExpressVPN's encryption directly. Using WireShark, a free packet sniffer, we inspected what it looks like when ExpressVPN transmits data from one of its servers to the internet. The screenshot below shows a data stream encrypted with Lightway UDP. After connecting to ExpressVPN, HTTP packets were rendered unreadable while in transit. Sam Chapman for Engadget That lack of any identifiable information, or even readable information, means encryption is working as intended. We repeated the test several times, always getting the same result. This left us satisfied that ExpressVPN's core features are working as intended. How much does ExpressVPN cost? ExpressVPN subscriptions cost per month. Long-term subscriptions can bring the monthly cost down, but the great deals they offer tend to only last for the first billing period. A 12-month subscription costs and includes three months for free with your first payment, costing a total of per month. The bonus disappears for all subsequent years, raising the monthly cost to You can also sign up for 28 months at a cost of but this is also once-only — ExpressVPN can only be renewed at the per year level. There are two ways to test ExpressVPN for free before making a financial commitment. Users on iOS and Android can download the ExpressVPN app without entering any payment details and use it free for seven days. On any platform, there's a 30-day money-back guarantee, which ExpressVPN has historically honored with no questions asked. You will have to pay before you can use it, though. In our opinion, ExpressVPN's service is solid enough that it's worth paying extra. Perhaps not this much extra, but that depends on what you get out of it. We recommend using the 30-day refund period and seeing how well ExpressVPN works for you. If it's a VPN you can enjoy using, that runs fast and unblocks everything you need, that's worth a server's weight in gold. ExpressVPN side apps and bundles ExpressVPN includes some special features that work mostly or wholly separate from its VPN apps. Some of these come free with a subscription, while others add an extra cost. Every subscription includes the ExpressVPN keys password manager. This is available under its own tab on the Android and iOS apps. On desktop, you'll need to download a separate extension from your browser's store, then sign in using your account activation code. It's available on all Chromium browsers, but not Firefox. Starting in 2025, new subscribers get an eSIM plan through holiday.com, a separate service linked to ExpressVPN. The baseline 1GB holiday eSIM plans last for 5 days and can apply to countries, regions, or the entire world. Longer-term plans include larger eSIM plans. You can add a dedicated IP address to your ExpressVPN subscription for an additional cost per month. A dedicated IP lets you use the same IP address every time you connect to ExpressVPN. You can add the address to whitelists on restricted networks, and you're assured to never be blocked because of someone else's bad activity on a shared IP. Unlike many of its competitors, ExpressVPN doesn't currently offer antivirus or online storage services, but there is a comprehensive bundle of ID protection tools called Identity Defender. We haven't reviewed any of these products in detail, but here's a list for reference: ID Alerts will inform you if any of your sensitive information is leaked or misused online. It's free with all plans, but you'll have to enter your personal information on your ExpressVPN account page or a mobile app. ID Theft Insurance grants up to million in identity theft reimbursement and comes free with new ExpressVPN one-year or two-year subscriptions. It's not yet available to those who subscribed before it launched in October 2024. Data Removal scans for your information in data brokerages and automatically requests that it be deleted. It's also free with one-year and two-year plans. Credit Scanner is only available for United States users. It monitors your activity on the three credit bureaus so you can quickly spot any suspicious transactions. The Identity Defender features are currently only available to new ExpressVPN customers in the US. Close-reading ExpressVPN's privacy policy Although we worry that the consolidation of VPN brands under the umbrella of Kape Technologieswill make the industry less competitive, we don't believe it's influencing ExpressVPN to take advantage of its users' privacy. To confirm, and get a full sense of what sort of privacy ExpressVPN promises its users, we set out to read ExpressVPN's privacy policy in detail. It's long, but thankfully aimed at casual users instead of lawyers. You can see it for yourself here. In the introduction, ExpressVPN states that it does not keep either activity logsor connection logs. It then specifies the seven types of data it's legally allowed to collect: Data used to sign up for an account, such as names, emails and payment methods. VPN usage data which is aggregated and can't be traced to any individual. Credentials stored in the ExpressVPN Keys password manager. Diagnostic data such as crash reports, which are only shared upon user request. IP addresses authorized for MediaStreamer, which is only for streaming devices that don't otherwise support VPN apps. Marketing data collected directly from the app — a "limited amount" that's kept anonymous. Data voluntarily submitted for identity theft protection apps. Of those seven exceptions, the only ones that count as red flags are account data and marketing data. Both categories are highly personal and could be damaging if mishandled. Fortunately, complying with subpoenas is not one of the allowed uses listed for either data category, nor does the policy let ExpressVPN sell the data to other private parties. The only really annoying thing here is that if you ask ExpressVPN to delete your personal data, you won't be able to use your account from then on. You aren't even eligible for a refund in this case, unless you're within 30 days of your initial subscription. As for marketing data, ExpressVPN collects device fingerprints and location data when you sign up for an account on its website. The privacy policy also claims this is anonymized, as its "systems are engineered to decouple such data from personally identifiable information." Audits corroborate this, as we'll see in the next section. So, while it would be better if ExpressVPN didn't collect any personal data at all, its practices don't appear to pose a risk to anything you do while using the VPN — just the ExpressVPN website. Privacy audits VPN providers often get third-party accounting firms to audit their privacy policies. The idea is that a well-known firm won't mortgage its reputation to lie on behalf of a VPN, so their results can be trusted. For the last several years, ExpressVPN has had KPMG look over its privacy policy and relevant infrastructure. KPMG's most recent report, completed in December 2023 and released in May 2024, found that ExpressVPN had enough internal controls in place that users could trust its privacy policy. The report is freely available to read. This is a very good sign, though we're looking out for a more up-to-date audit soon. TrustedServer "TrustedServer" is a marketing term ExpressVPN uses for its RAM-only server infrastructure. RAM-only servers have no hard drives for long-term storage and return to a standard disk image with every reboot. This makes it theoretically impossible to store user activity logs on them, even if ExpressVPN wanted to do that. The KPMG audit, linked above, reports that TrustedServer works as advertised. Between its many clean privacy audits and the Turkish server incident in 2017, we're prepared to say ExpressVPN is a private VPN, in spite of its aggravating exception for marketing. Can ExpressVPN change your virtual location? Next, we tested whether ExpressVPN can actually convince websites that you're somewhere other than your real location. Our security tests have already proven it can hide your IP address, but it takes more than leak-proofing to fool streaming sites these days — Netflix and the others have gotten very good at combing through metadata to sniff out proxy users. The process for testing this is a lot like how we handled the DNS leak tests: try several different servers and see if we get caught. We checked five sample locations outside the U.S. to see if we a) got into Netflix and b) saw different titles in the library. The results are below. Server Location Unblocked Netflix? Library changed? Canada Y Y United Kingdom YY Slovakia Y Y India Y YAustralia Y Y In fifteen tests, ExpressVPN slipped up only once. Docklands, the UK server it chose as the fastest, wasn't able to access Netflix. We switched to a server labeled simply "London" and unblocked it without issue. ExpressVPN can change your virtual location so you can explore the wonderful world of K-drama. Sam Chapman for Engadget All the other locations got us access to an alternate Netflix library on the first try. We even checked whether the India server, which is physically located in the UK, showed us different videos than the UK servers. It did, which makes us even more confident that ExpressVPN's virtual locations are airtight. Investigating ExpressVPN's server network ExpressVPN users can connect to a total of 164 server locations in 105 countries and territories. These locations are reasonably well distributed across the globe, but as with all VPNs, there's a bias toward the northern hemisphere. There are 24 locations in the U.S. alone and a further 66 in Europe. That isn't to say users in the Global South get nothing. ExpressVPN has IP addresses from nine nations in South Americaand six in Africa. The network even includes Kazakhstan, Uzbekistan and Mongolia, impressive since central Asia may be the region most often shafted by VPNs. However, many of these servers have virtual locations different from their real ones. For those of you choosing a server based on performance instead of a particular IP address, ExpressVPN's website has a helpful list of which servers are virtual. The bad news is that it's a big chunk of the list. A total of 63 ExpressVPN locations are virtual, or 38% of its entire network. To reduce the sting, ExpressVPN takes care to locate virtual servers as close to their real locations as possible. Its virtual locations in Indonesia and India are physically based in Singapore. This isn't always practical, leading to some awkwardness like operating a Ghana IP address out of Germany. But it helps ExpressVPN perform better in the southern hemisphere. Extra features of ExpressVPN Compared to direct competitors like NordVPN and Surfshark, ExpressVPN doesn't have many special features. It's aimed squarely at the casual market and will probably disappoint power users. Having said that, what they do include works well. In this section, we'll run through ExpressVPN's four substantial features outside its VPN servers themselves. Network Lock kill switch "Network Lock" is the name ExpressVPN gives to its kill switch. A VPN kill switch is a safety feature that keeps you from broadcasting outside the VPN tunnel. If it ever detects that you aren't connected to a legitimate ExpressVPN server, it cuts off your internet access. You won't be able to get back online until you either reconnect to the VPN or disable Network Lock. ExpressVPN's kill switch is called Network Lock on desktop, and Network Protection on mobileSam Chapman for Engadget This is important for everyone, not just users who need to hide sensitive traffic. The recently discovered TunnelVision bug theoretically allows hackers to set up fake public wi-fi networks through which they redirect you to equally fake VPN servers, which then harvest your personal information. It's unlikely, but not impossible, and a kill switch is the best way to prevent it — the switch always triggers unless you're connected to a real server in the VPN's network. Like most of ExpressVPN's features, all you can do with Network Lock is turn it on and off. You can also toggle whether you'll still be able to access local devices while the kill switch is blocking your internet — this is allowed by default. Threat manager, ad blocker and parental controls ExpressVPN groups three tools under the heading of "advanced protection" — Threat Manager, an ad blocker and parental controls. Threat Manager consists of two checkboxes: one that blocks your browser from communicating with activity tracking software and one that blocks a list of websites known to be used for malware. Check any of these boxes to use the pre-set blocklists whenever you're connected to ExpressVPN. Sam Chapman for Engadget You can't customize the lists, so you're limited to what ExpressVPN considers worthy of blocking. They share their sources on the website. While the lists are extensive and open-source, they rely on after-the-fact reporting and can't detect and block unknown threats like a proper antivirus. The adblock and parental control options work the same way: check a box to block everything on the list, uncheck it to allow everything through. In tests, the ad blocker was nearly 100% effective against banner ads, but failed to block any video ads on YouTube or Netflix. The parental control option blocks a list of porn sites. It's an easy option for concerned parents, but only works while ExpressVPN is connected. As such, it's meant to be used in conjunction with device-level parental controls that prevent the child from turning off or uninstalling the VPN client. Split tunneling Sometimes, you'll find it helpful to have your device getting online through two different IP addresses at once — one for your home services and one for a location you're trying to spoof. That's where split tunneling is helpful: it runs some apps through the VPN while leaving others unprotected. This can also improve your speeds, since the VPN needs to encrypt less in total. You can configure split tunneling through either a blocklist or an allowlist. Sam Chapman for Engadget ExpressVPN includes split tunneling on Windows, Android and Mac. You can only split by app, not by website, but it's still pretty useful. For example, you can have BitTorrent handling a heavy download in the background while you use your browser for innocuous activities that don't need protecting. ExpressVPN Aircove router By now, it should be clear that we find ExpressVPN to be a highly reliable but often unexceptional VPN service. However, there's one area in which it's a clear industry leader: VPN routers. ExpressVPN Aircove is, to our knowledge, the only router with a built-in commercial VPN that comes with its own dashboard interface. Usually, installing a VPN on your router requires tinkering with the router control panel, which turns off all but the most experienced users — not to mention making it a massive pain to switch to a new server location. Aircove's dashboard, by contrast, will be instantly familiar to anyone who already knows how to use an ExpressVPN client. It even allows different devices in your home to connect to different locations through the router VPN. Aircove's biggest drawback is its price. Currently retailing at, it's around three times more expensive than an aftermarket router fitted with free VPN firmware. Some of you might still find the convenience worth the one-time payment. ExpressVPN customer support options ExpressVPN's written help pages are some of the best on the market. Its live chat is more of a mixed bag, and complex questions may cause delays. However, it is at least staffed with human agents who aim to reply accurately, rather than resolve your ticket as quickly as possible. You can directly access both live chat and email from ExpressVPN's mobile apps. Sam Chapman for Engadget We approached ExpressVPN's support features with a simple question: "If I requested that ExpressVPN delete all my personal data, would I be able to get a refund for my unused subscription time?"Our first stop was expressvpn.com/support, the written support center and FAQ page. It's divided into setup guides, troubleshooting, account management and information on each of ExpressVPN's products. The setup guides are excellent, including screenshots and clearly written steps; each one includes a video guide for those who learn better that way. Troubleshooting is just as good — no videos, but the same standards of clarity and usefulness prevail. The section starts with general problems, then delves into specific issues you might face on each operating system. Each article clearly derives from a real customer need. The live support experience To get answers on our refund question, we visited the account management FAQs. This section stated that the refund policy only applies within 30 days of purchase. Pretty clear-cut, but we still wanted an answer on our special case, so we contacted live chat by clicking the button at the bottom-right of every FAQ page. Live chat is in the bottom-right corner of every page of expressvpn.com. Sam Chapman for Engadget Live chat starts with an AI assistant, which is not too hard to get past — just ask it a question it can't answer, then click "Transfer to an Agent." We got online witha human in less than a minute. Answering the question took longer and involved an uncomfortable 10-minute silence, but we did get a clear verdict from a real person: refunds are within 30 days only, no matter what. If the live chat agent can't answer your question, you'll be redirected to open an email support ticket. Annoyingly, there's no way to go directly to email support through the website or desktop apps, though mobile users have the option to skip directly there. ExpressVPN background check: From founding to Kape Technologies ExpressVPN launched in 2009, which makes it one of the oldest consumer VPNs in continual operation. In more than 15 years of operation, it's never been caught violating its own privacy policy, though its record isn't free of more minor blemishes. Headquarters in the British Virgin Islands Founders Dan Pomerantz and Peter Burchhardt registered the company in the British Virgin Islands from the start to take advantage of that territory's favorable legal environment for online privacy. The BVIs have no law requiring businesses to retain data on their users, and the process for extraditing data is famously difficult, requiring a direct order from the highest court. In 2021, the BVI implemented the Data Protection Act, which prevents companies based in the territory from accessing data on their users anywhere in the world. It's a great privacy law in theory, modeled on best-in-class legislation in the EU. However, we couldn't find any evidence that its supervising authority — the Office of the Information Commissioner — has a leader or staff. In other words, while ExpressVPN is not legally required to log any data on its users, there's technically nobody stopping them from doing so. Whether you trust the jurisdiction depends on whether you trust the company itself. Let's see what the other evidence says. Security and privacy incidents Two significant incidents stand out from ExpressVPN's 16-year history. In 2017, when Andrei Karlov, Russia's ambassador to Turkey, was shot to death at an art show. Turkish police suspected someone had used ExpressVPN to mask their identity while they deleted information from social media accounts belonging to the alleged assassin. To investigate, they confiscated an ExpressVPN server to comb for evidence. They didn't find anything. A police seizure is the best possible test of a VPN's approach to privacy. The provider can't prepare beforehand, fake anything, or collude with investigators. The Turkey incident is still one of the best reasons to recommend ExpressVPN, though eight years is a long time for policy to change. The second incident began in March 2024, when a researcher at CNET informed ExpressVPN that its version 12 for Windows occasionally leaked DNS requests when users enabled the split tunneling feature. While these users remained connected to an ExpressVPN server, their browsing activity was often going directly to their ISP, unmasked. The bug only impacted a few users, and to their credit, ExpressVPN sprang into action as soon as they learned about it. The team had it patched by April, as confirmed by the researcher who initially discovered the vulnerability. But while their quick and effective response deserves praise, it's still a mark against them that a journalist noticed the bug before they did. Kape Technologies ownership and management questions In 2021, an Israeli-owned, UK-based firm called Kape Technologies purchased a controlling interest in ExpressVPN. In addition to ExpressVPN, privately held Kape owns CyberGhost, Private Internet Access, and Zenmate. As shown on its website, it also owns Webselenese, publisher of VPN review websites WizCase and vpnMentor, which poses an apparent conflict of interest. When reached for comment, a representative for ExpressVPN said that "ExpressVPN does not directly engage with, nor seek to influence, the content on any Webselenese site," and pointed us to disclosure statements on the websites in question — here's one example. Even so, it's a good reminder not to take VPN reviews at face value without knowing who's behind them. Diving deeper into the background of Kape's ownership will lead you to owner Teddy Sagi. Go back far enough, and you'll see he did prison time in Israel and was mentioned in the Pandora Papers, among other things. More recently, headlines about the billionaire have focused more his businesses in the online gambling and fintech arenas, as well as his real estate ventures. An ExpressVPN representative told us that "Kape's brands continue to operate independently," and our investigation bore that out — we couldn't find any proof that Kape or Sagi have directly attempted to influence ExpressVPN's software or daily operations. Closer to the immediate day-to-day operations of ExpressVPN was the company's employment of Daniel Gericke as CTO from 2019 through 2023. During that time, the US Justice Department announced it had fined Gericke and two others for their previous employment on a surveillance operation called Project Raven, which the United Arab Emiratesused to spy on its own citizens. The revelation prompted a public response from ExpressVPN defending its decision to hire Gericke, arguing that "he best goalkeepers are the ones trained by the best strikers." ExpressVPN's representative confirmed that the company still stands by that linked statement. Gericke parted ways with ExpressVPN in October 2023, per his LinkedIn profile. While we don't know what we don't know, we can say that ExpressVPN has not notably changed its public-facing security and privacy policies during the time it's been connected to Kape, Sagi, or Gericke. In the end, how much ExpressVPN's history matters to you is a personal choice. If you object to any current or past actions by Kape Technologies or Teddy Sagi, there are other premium VPN options you might prefer. If you need more information to make up your mind, we recommend reading through CNET's 2022 deep dive on ExpressVPN's corporate history. Final verdict ExpressVPN is the VPN we most often recommend to beginners. It takes zero training to use, and consistently gets past filters on streaming sites. It also runs in the background with virtually no impact. If anything is worth the high price of admission, it's the excellent speeds distributed evenly across the worldwide server network. However, for certain specific cases, ExpressVPN may not be the best choice. There's no way to set up your own server locations, like NordVPN offers, and no double VPN connections, like you can build for yourself on Surfshark. Its corporate background is more suspect than the entities backing Proton VPN, and unlike Mullvad, ExpressVPN doesn't work in China — it's so well-known that the government targets its servers specifically. We suggest going with ExpressVPN for general online privacy, for spoofing locations in your home country while traveling, or if you regularly need to unblock sites in other countries. That encompasses 19 of every 20 users, which is fine by us, as ExpressVPN is a great service. It's just more of a reliable old screwdriver than a multi-tool. This article originally appeared on Engadget at #expressvpn #review #fast #speeds #low
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    ExpressVPN review 2025: Fast speeds and a low learning curve
    ExpressVPN is good at its job. It's easy to be skeptical of any service with a knack for self-promotion, but don't let ExpressVPN's hype distract you from the fact that it keeps its front-page promise of "just working." Outside of solid security, the two best things ExpressVPN offers are fast speeds and a simple interface. Our tests showed only a 7% average drop in download speed and a 2% loss of upload speed, worldwide. And while the lack of extra features may frustrate experienced users, it makes for a true set-and-forget VPN on any platform. This isn't to say ExpressVPN is without flaws — it's nearly bereft of customization options and it's notably more expensive than its competition — but it beats most VPNs in a head-to-head matchup. For this review, we followed our rigorous 10-step VPN testing process, exploring ExpressVPN's security, privacy, speed, interfaces and more. Whether you read straight through or skip to the sections that are most important for you, you should come away with all the information you need to decide whether to subscribe. Editors' note: We're in the process of rebooting all of our VPN reviews from scratch. Once we do a fresh pass on the top services, we'll be updating each review with a rating and additional comparative information. Table of contents Findings at a glance Installing, configuring and using ExpressVPN ExpressVPN speed test: Very fast averages ExpressVPN security test: Checking for leaks How much does ExpressVPN cost? ExpressVPN side apps and bundles Close-reading ExpressVPN's privacy policy Can ExpressVPN change your virtual location? Investigating ExpressVPN's server network Extra features of ExpressVPN ExpressVPN customer support options ExpressVPN background check: From founding to Kape Technologies Final verdict Findings at a glance Category Notes Installation and UI All interfaces are clean and minimalist, with no glitches and not enough depth to get lost in Windows and Mac clients are similar in both setup and general user experience Android and iOS are likewise almost identical, but Android has a nice-looking dark mode Speed Retains a worldwide average of 93% of starting download speeds Upload speeds average 98% of starting speeds Latency rises with distance, but global average stayed under 300 ms in tests Security OpenVPN, IKEv2 and Lightway VPN protocols all use secure ciphers Packet-sniffing test showed working encryption We detected no IP leaks Blocks IPv6 and WebRTC by default to prevent leaks Pricing Base price: $12.95 per month or $99.95 per year Lowest prepaid rate: $4.99 per month Can save money by paying for 28 months in advance, but only once per account 30-day money-back guarantee Bundles ExpressVPN Keys password manager and ID alerts included on all plans Dedicated IP addresses come at an extra price ID theft insurance, data removal and credit scanning available to new one-year and two-year subscribers for free 1GB eSIM deal included through holiday.com Privacy policy No storage of connection logs or device logs permitted The only risky exceptions are personal account data (which doesn't leave the ExpressVPN website) and marketing data (which the policy says should be anonymized) An independent audit found that ExpressVPN's RAM-only server infrastructure makes it impossible to keep logs Virtual location change Successfully unblocked five international Netflix libraries, succeeding on 14 out of 15 attempts Server network 164 server locations in 105 countries 38% of servers are virtual, though most virtual locations are accessed through physical servers within 1,000 miles A large number of locations in South America, Africa and central Asia Features Simple but effective kill switch Can block ads, trackers, adult sites and/or malware sites but blocklists can't be customized Split tunneling is convenient but unavailable on iOS and modern Macs Aircove is the best VPN router, albeit expensive Customer support Setup and troubleshooting guides are organized and useful, with lots of screenshots and videos Live chat starts with a bot but you can get to a person within a couple minutes Email tickets are only accessible from the mobile apps or after live chat has failed Background check Founded in 2009; based in the British Virgin Islands Has never been caught selling or mishandling user data Turkish police seized servers in 2017 but couldn't find any logs of user activity Owned by Kape Technologies, which also owns CyberGhost and Private Internet Access A previous CIO formerly worked on surveillance in the United Arab Emirates; no evidence of shady behavior during his time at ExpressVPN Windows Version 12 leaked some DNS requests when Split Tunneling was active Installing, configuring and using ExpressVPN This section focuses on how it feels to use ExpressVPN on each of the major platforms where it's available. The first step for any setup process is to make an account on expressvpn.com and buy a subscription. Windows Once subscribed, download the Windows VPN from either expressvpn.com or the Microsoft Store, then open the .exe file. Click "Yes" to let it make changes, wait for the install, then let your computer reboot. Including the reboot, the whole process takes 5-10 minutes, most of it idle. To finish, you'll need your activation code, which you can find by going to expressvpn.com and clicking "Setup" in the top-right corner. You can install ExpressVPN's Windows app from the Microsoft store, but we found the website more convenient. Sam Chapman for Engadget Extreme simplicity is the watchword for all ExpressVPN's designs. The Windows client's launch panel consists of three buttons and less than ten words. You can change your location or let the app pick a location for you — the "Smart Location" is the server with the best combination of being nearby and unburdened. Everything else is crammed into the hamburger menu at the top left. Here, in seven tabs, you'll find the Network Lock kill switch, the four types of content blockers, the split tunneling menu and the option to change your VPN protocol. You can also add shortcuts to various websites, useful if you regularly use your VPN for the same online destinations. To sum up, there's almost nothing here to get in the way: no delays, no snags, no nested menus to get lost in. It may be the world's most ignorable VPN client. That's not a bad thing at all. Mac ExpressVPN's app for macOS is almost identical in design to its Windows app. The process for downloading and setting it up is nearly the same too. As on Windows, it can be downloaded from the App Store or sideloaded directly from the expressvpn.com download center. Only a few features are missing and a couple others have been added. Split tunneling is gone (unless you're still on a macOS lower than 11), and you won't see the Lightway Turbo setting. ExpressVPN recommends some servers, but it's easy to search the whole list. Sam Chapman for Engadget Mac users do gain access to the IKEv2 protocol, along with the option to turn off automatic IPv6 blocking — Windows users have to leave it blocked at all times. Almost every website is still accessible via IPv4, but it's useful if you do need to access a specific IPv6 address while the VPN is active. Android Android users can download ExpressVPN through the Google Play Store. Open the app, sign in and you're ready to go. The Android app has a very nice dark-colored design, only slightly marred by an unnecessary information box about how long you've used the VPN this week. ExpressVPN's Android app puts a little more information on the screen than it needs to, but still runs well. Sam Chapman for Engadget There's a large button for connecting. Clicking on the server name takes you to a list of locations. On this list, you can either search or scroll and can choose individual locations within a country that has more than one. We connected to as many far-flung server locations as we could, but not a single one took longer than a few seconds. The options menu is organized sensibly, with no option located more than two clicks deep. You will see a couple of options here that aren't available on desktop, the best of which is the ability to automatically connect to your last-used ExpressVPN server whenever your phone connects to a non-trusted wifi network. There are also a few general security tools: an IP address checker, DNS and WebRTC leak testers and a password generator. These are also available on the website, but here, they're built into the app. With the exception of the latter, we'd recommend using third-party testing tools instead — even a VPN with integrity has an incentive to make its own app look like it's working. iPhone and iPad You can only install ExpressVPN's iOS app through the app store. During setup, you may need to enter your password to allow your phone to use VPN configurations. Otherwise, there are no major differences from the Android process. ExpressVPN looks good on iPhone and iPad. Sam Chapman for Engadget The interface is not quite as pleasing as the dark-mode Android app, but it makes up for that by cutting out some of the clutter. The tabs and features are similar, though split tunneling and shortcuts are absent. Also, both mobile apps make customer support a lot more accessible than their desktop counterparts — plus, mobile is the only way to send email support tickets. Browser extension ExpressVPN also includes browser extensions for Firefox and Chrome. These let you connect, disconnect and change server locations without leaving your browser window. It's nice, but not essential unless you have a very specific web browser flow you like. ExpressVPN speed test: Very fast averages Connecting to a VPN almost always decreases your speed, but the best VPNs mitigate the drop as much as possible. We used Ookla's speed testing app to see how much of your internet speed ExpressVPN preserves. For this test, we emphasized the locations ExpressVPN uses for most of its virtual servers, including the Netherlands, Brazil, Germany and Singapore. Some terms before we start: Latency, measured in milliseconds (ms), is the time it takes one data packet to travel between your device and a web server through the VPN. Latency increases with distance. It's most important for real-time tasks like video chatting and online gaming. Download speed, measured in megabits per second (Mbps), is the amount of information that can download onto your device at one time — such as when loading a web page or streaming a video. Upload speed, also measured in Mbps, is the amount of information your device can send to the web at once. It's most important for torrenting, since the amount of data you can seed determines how fast you can download in exchange. The table below shows our results. We conducted this on Windows, using the automatic protocol setting with the Lightway Turbo feature active — a recent ExpressVPN addition that keeps speed more consistent by processing connections in parallel. Server location Latency (ms) Increase factor Download speed (Mbps) Percentage dropoff Upload speed (Mbps) Percentage dropoff Portland, Oregon, USA (unprotected) 18 -- 58.77 -- 5.70 -- Seattle, Washington, USA (best server) 26 1.4x 54.86 6.7% 5.52 3.2% New York, NY, USA 156 8.7x 57.25 2.6% 5.57 2.3% Amsterdam, Netherlands 306 17x 53.83 8.4% 5.58 2.1% São Paulo, Brazil 371 20.6x 53.82 8.4% 5.65 0.9% Frankfurt, Germany 404 22.4x 55.71 5.2% 5.67 0.5% Singapore, Singapore 381 21.2x 52.76 10.2% 5.64 1.0% Average 274 15.2x 54.71 6.9% 5.61 1.6% These are extremely good results. ExpressVPN is a winner on both download and upload speed. No matter where we went in the world, we never lost more than about 7% of our download speeds, and upload lost an astoundingly low average of 2%. This suggests that ExpressVPN deftly distributes its user load between servers to eliminate bottlenecks. This Ookla speedtest shows you can still get fast internet while connected to ExpressVPN -- our unprotected speeds are around 58 Mbps. Sam Chapman for Engadget The latency numbers look worse, but the rise in the table is less sharp than we projected. Ping length depends far more on distance than download speed does, so we expect it to shoot up on servers more than 1,000 miles from our location. Keeping the average below 300 ms, as ExpressVPN does here, is a strong showing. ExpressVPN security test: Checking for leaks A VPN's core mission is to hide your IP address and make you untraceable online. Our task in this section is to figure out if ExpressVPN can carry out this mission every time you connect. While we can't be 100% certain, the tests we'll run through below have led us to believe that ExpressVPN is currently leak-proof. Available VPN protocols A VPN protocol is like a common language that a VPN server can use to mediate between your devices and the web servers you visit. If a VPN uses outdated or insecure protocols, or relies on unique protocols with no visible specs or source code, that's a bad sign. Not all protocols are available on all apps, but Mac has the full range. Sam Chapman for Engadget ExpressVPN gives you a selection of three protocols: IKEv2, OpenVPN and Lightway. The first two are solid choices that support the latest encryption algorithms. OpenVPN has been fully open-source for years and is the best choice if privacy is your goal. While IKEv2 started life as a closed project by Microsoft and Cisco, ExpressVPN uses an open-source reverse-engineering, which is both better for privacy and quite fast. Lightway is the odd one out, a protocol you'll only find on ExpressVPN, though its source code is available on Github. It's similar to WireGuard, in that both reach for faster speeds and lower processing demands by keeping their codebases slim. However, Lightway was recently rewritten in Rust to better protect the keys stored in its memory. Ultimately, you can't go wrong with any of ExpressVPN's protocol options. 99% of the time, your best choice will be to set the controls to Automatic and let the VPN decide which runs best. Testing for leaks ExpressVPN is one of the best services, but it's not leak-proof (as you can read in the Background Check below). Luckily, checking for DNS leaks is a simple matter of checking your IP address before and after connecting to a VPN server. If the new address matches the VPN server, you're good; if not, your VPN is leaking. First, we checked the Windows app with split tunneling active to ensure the flaw really had been patched. We tested several servers and didn't find any leaks, which suggests the patch worked, though leaks were rare even before ExpressVPN fixed the vulnerability. We checked our IP while connected to the virtual India location, which is run from a physical server in Singapore. Don't worry -- it still looks like India to streaming services. Sam Chapman for Engadget In fact, we didn't find any leaks on any ExpressVPN server we tested on any platform. Though questions remain about iOS, as you'll see later in this section, that's a problem on Apple's end that even the best VPNs can do very little about for now. The most common cause of VPN leaks is the use of public DNS servers to connect users to websites, which can mistakenly send browsing activity outside the VPN's encrypted tunnel. ExpressVPN avoids the risks of the public system by installing its own DNS resolvers on every server. This is the key factor behind its clean bill of health in our leak testing. Two other common flaws can lead to VPN leaks: WebRTC traffic and IPv6. The former is a communication protocol used in live streaming and the latter is a new IP standard designed to expand domain availability. Both are nice, but currently optional, so ExpressVPN automatically blocks both to ensure there's no opportunity for leaks to arise. One note about VPN security on iOS: it's a known and continuing problem that iOS VPNs do not prevent many online apps from communicating with Apple directly, outside the VPN tunnel. This risks leaking sensitive data, even with Lockdown Mode active in iOS 16. A blog post by Proton VPN shares a workaround: connect to a VPN server, then turn Airplane Mode on and off again to end all connections that were active before you connected to the VPN. Testing encryption We finished up our battery of security tests by checking out ExpressVPN's encryption directly. Using WireShark, a free packet sniffer, we inspected what it looks like when ExpressVPN transmits data from one of its servers to the internet. The screenshot below shows a data stream encrypted with Lightway UDP. After connecting to ExpressVPN, HTTP packets were rendered unreadable while in transit. Sam Chapman for Engadget That lack of any identifiable information, or even readable information, means encryption is working as intended. We repeated the test several times, always getting the same result. This left us satisfied that ExpressVPN's core features are working as intended. How much does ExpressVPN cost? ExpressVPN subscriptions cost $12.95 per month. Long-term subscriptions can bring the monthly cost down, but the great deals they offer tend to only last for the first billing period. A 12-month subscription costs $99.95 and includes three months for free with your first payment, costing a total of $6.67 per month. The bonus disappears for all subsequent years, raising the monthly cost to $8.33. You can also sign up for 28 months at a cost of $139.72, but this is also once-only — ExpressVPN can only be renewed at the $99.95 per year level. There are two ways to test ExpressVPN for free before making a financial commitment. Users on iOS and Android can download the ExpressVPN app without entering any payment details and use it free for seven days. On any platform, there's a 30-day money-back guarantee, which ExpressVPN has historically honored with no questions asked. You will have to pay before you can use it, though. In our opinion, ExpressVPN's service is solid enough that it's worth paying extra. Perhaps not this much extra, but that depends on what you get out of it. We recommend using the 30-day refund period and seeing how well ExpressVPN works for you. If it's a VPN you can enjoy using, that runs fast and unblocks everything you need, that's worth a server's weight in gold. ExpressVPN side apps and bundles ExpressVPN includes some special features that work mostly or wholly separate from its VPN apps. Some of these come free with a subscription, while others add an extra cost. Every subscription includes the ExpressVPN keys password manager. This is available under its own tab on the Android and iOS apps. On desktop, you'll need to download a separate extension from your browser's store, then sign in using your account activation code. It's available on all Chromium browsers, but not Firefox. Starting in 2025, new subscribers get an eSIM plan through holiday.com, a separate service linked to ExpressVPN. The baseline 1GB holiday eSIM plans last for 5 days and can apply to countries, regions, or the entire world (though it's not clear whether the package deal applies to the regional and global plans). Longer-term plans include larger eSIM plans. You can add a dedicated IP address to your ExpressVPN subscription for an additional cost per month. A dedicated IP lets you use the same IP address every time you connect to ExpressVPN. You can add the address to whitelists on restricted networks, and you're assured to never be blocked because of someone else's bad activity on a shared IP. Unlike many of its competitors, ExpressVPN doesn't currently offer antivirus or online storage services, but there is a comprehensive bundle of ID protection tools called Identity Defender. We haven't reviewed any of these products in detail, but here's a list for reference: ID Alerts will inform you if any of your sensitive information is leaked or misused online. It's free with all plans, but you'll have to enter your personal information on your ExpressVPN account page or a mobile app. ID Theft Insurance grants up to $1 million in identity theft reimbursement and comes free with new ExpressVPN one-year or two-year subscriptions. It's not yet available to those who subscribed before it launched in October 2024. Data Removal scans for your information in data brokerages and automatically requests that it be deleted. It's also free with one-year and two-year plans. Credit Scanner is only available for United States users. It monitors your activity on the three credit bureaus so you can quickly spot any suspicious transactions. The Identity Defender features are currently only available to new ExpressVPN customers in the US. Close-reading ExpressVPN's privacy policy Although we worry that the consolidation of VPN brands under the umbrella of Kape Technologies (ExpressVPN's parent company) will make the industry less competitive, we don't believe it's influencing ExpressVPN to take advantage of its users' privacy. To confirm, and get a full sense of what sort of privacy ExpressVPN promises its users, we set out to read ExpressVPN's privacy policy in detail. It's long, but thankfully aimed at casual users instead of lawyers. You can see it for yourself here. In the introduction, ExpressVPN states that it does not keep either activity logs (such as a user's browsing history while connected to the VPN) or connection logs (such as the duration of a user's session and their IP address, which can be used to extrapolate browsing activity). It then specifies the seven types of data it's legally allowed to collect: Data used to sign up for an account, such as names, emails and payment methods. VPN usage data which is aggregated and can't be traced to any individual. Credentials stored in the ExpressVPN Keys password manager. Diagnostic data such as crash reports, which are only shared upon user request. IP addresses authorized for MediaStreamer, which is only for streaming devices that don't otherwise support VPN apps. Marketing data collected directly from the app — a "limited amount" that's kept anonymous. Data voluntarily submitted for identity theft protection apps. Of those seven exceptions, the only ones that count as red flags are account data and marketing data. Both categories are highly personal and could be damaging if mishandled. Fortunately, complying with subpoenas is not one of the allowed uses listed for either data category, nor does the policy let ExpressVPN sell the data to other private parties. The only really annoying thing here is that if you ask ExpressVPN to delete your personal data, you won't be able to use your account from then on. You aren't even eligible for a refund in this case, unless you're within 30 days of your initial subscription. As for marketing data, ExpressVPN collects device fingerprints and location data when you sign up for an account on its website. The privacy policy also claims this is anonymized, as its "systems are engineered to decouple such data from personally identifiable information." Audits corroborate this, as we'll see in the next section. So, while it would be better if ExpressVPN didn't collect any personal data at all, its practices don't appear to pose a risk to anything you do while using the VPN — just the ExpressVPN website. Privacy audits VPN providers often get third-party accounting firms to audit their privacy policies. The idea is that a well-known firm won't mortgage its reputation to lie on behalf of a VPN, so their results can be trusted. For the last several years, ExpressVPN has had KPMG look over its privacy policy and relevant infrastructure (see "TrustedServer" below). KPMG's most recent report, completed in December 2023 and released in May 2024, found that ExpressVPN had enough internal controls in place that users could trust its privacy policy. The report is freely available to read. This is a very good sign, though we're looking out for a more up-to-date audit soon. TrustedServer "TrustedServer" is a marketing term ExpressVPN uses for its RAM-only server infrastructure. RAM-only servers have no hard drives for long-term storage and return to a standard disk image with every reboot. This makes it theoretically impossible to store user activity logs on them, even if ExpressVPN wanted to do that. The KPMG audit, linked above, reports that TrustedServer works as advertised. Between its many clean privacy audits and the Turkish server incident in 2017, we're prepared to say ExpressVPN is a private VPN, in spite of its aggravating exception for marketing. Can ExpressVPN change your virtual location? Next, we tested whether ExpressVPN can actually convince websites that you're somewhere other than your real location. Our security tests have already proven it can hide your IP address, but it takes more than leak-proofing to fool streaming sites these days — Netflix and the others have gotten very good at combing through metadata to sniff out proxy users. The process for testing this is a lot like how we handled the DNS leak tests: try several different servers and see if we get caught. We checked five sample locations outside the U.S. to see if we a) got into Netflix and b) saw different titles in the library. The results are below. Server Location Unblocked Netflix? Library changed? Canada Y Y United Kingdom Y (second try; Docklands failed) Y Slovakia Y Y India Y Y (different from UK library) Australia Y Y In fifteen tests, ExpressVPN slipped up only once. Docklands, the UK server it chose as the fastest, wasn't able to access Netflix. We switched to a server labeled simply "London" and unblocked it without issue. ExpressVPN can change your virtual location so you can explore the wonderful world of K-drama. Sam Chapman for Engadget All the other locations got us access to an alternate Netflix library on the first try. We even checked whether the India server, which is physically located in the UK, showed us different videos than the UK servers. It did, which makes us even more confident that ExpressVPN's virtual locations are airtight. Investigating ExpressVPN's server network ExpressVPN users can connect to a total of 164 server locations in 105 countries and territories. These locations are reasonably well distributed across the globe, but as with all VPNs, there's a bias toward the northern hemisphere. There are 24 locations in the U.S. alone and a further 66 in Europe. That isn't to say users in the Global South get nothing. ExpressVPN has IP addresses from nine nations in South America (Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela) and six in Africa (Algeria, Egypt, Ghana, Kenya, Morocco and South Africa). The network even includes Kazakhstan, Uzbekistan and Mongolia, impressive since central Asia may be the region most often shafted by VPNs. However, many of these servers have virtual locations different from their real ones. For those of you choosing a server based on performance instead of a particular IP address, ExpressVPN's website has a helpful list of which servers are virtual. The bad news is that it's a big chunk of the list. A total of 63 ExpressVPN locations are virtual, or 38% of its entire network. To reduce the sting, ExpressVPN takes care to locate virtual servers as close to their real locations as possible. Its virtual locations in Indonesia and India are physically based in Singapore. This isn't always practical, leading to some awkwardness like operating a Ghana IP address out of Germany. But it helps ExpressVPN perform better in the southern hemisphere. Extra features of ExpressVPN Compared to direct competitors like NordVPN and Surfshark, ExpressVPN doesn't have many special features. It's aimed squarely at the casual market and will probably disappoint power users. Having said that, what they do include works well. In this section, we'll run through ExpressVPN's four substantial features outside its VPN servers themselves. Network Lock kill switch "Network Lock" is the name ExpressVPN gives to its kill switch (though it's called "Network Protection" on mobile). A VPN kill switch is a safety feature that keeps you from broadcasting outside the VPN tunnel. If it ever detects that you aren't connected to a legitimate ExpressVPN server, it cuts off your internet access. You won't be able to get back online until you either reconnect to the VPN or disable Network Lock. ExpressVPN's kill switch is called Network Lock on desktop, and Network Protection on mobile (Android pictured) Sam Chapman for Engadget This is important for everyone, not just users who need to hide sensitive traffic. The recently discovered TunnelVision bug theoretically allows hackers to set up fake public wi-fi networks through which they redirect you to equally fake VPN servers, which then harvest your personal information. It's unlikely, but not impossible, and a kill switch is the best way to prevent it — the switch always triggers unless you're connected to a real server in the VPN's network. Like most of ExpressVPN's features, all you can do with Network Lock is turn it on and off. You can also toggle whether you'll still be able to access local devices while the kill switch is blocking your internet — this is allowed by default. Threat manager, ad blocker and parental controls ExpressVPN groups three tools under the heading of "advanced protection" — Threat Manager, an ad blocker and parental controls. Threat Manager consists of two checkboxes: one that blocks your browser from communicating with activity tracking software and one that blocks a list of websites known to be used for malware. Check any of these boxes to use the pre-set blocklists whenever you're connected to ExpressVPN. Sam Chapman for Engadget You can't customize the lists, so you're limited to what ExpressVPN considers worthy of blocking. They share their sources on the website. While the lists are extensive and open-source, they rely on after-the-fact reporting and can't detect and block unknown threats like a proper antivirus. The adblock and parental control options work the same way: check a box to block everything on the list, uncheck it to allow everything through. In tests, the ad blocker was nearly 100% effective against banner ads, but failed to block any video ads on YouTube or Netflix. The parental control option blocks a list of porn sites. It's an easy option for concerned parents, but only works while ExpressVPN is connected. As such, it's meant to be used in conjunction with device-level parental controls that prevent the child from turning off or uninstalling the VPN client. Split tunneling Sometimes, you'll find it helpful to have your device getting online through two different IP addresses at once — one for your home services and one for a location you're trying to spoof. That's where split tunneling is helpful: it runs some apps through the VPN while leaving others unprotected. This can also improve your speeds, since the VPN needs to encrypt less in total. You can configure split tunneling through either a blocklist or an allowlist. Sam Chapman for Engadget ExpressVPN includes split tunneling on Windows, Android and Mac (though only on versions 10 and below). You can only split by app, not by website, but it's still pretty useful. For example, you can have BitTorrent handling a heavy download in the background while you use your browser for innocuous activities that don't need protecting. ExpressVPN Aircove router By now, it should be clear that we find ExpressVPN to be a highly reliable but often unexceptional VPN service. However, there's one area in which it's a clear industry leader: VPN routers. ExpressVPN Aircove is, to our knowledge, the only router with a built-in commercial VPN that comes with its own dashboard interface. Usually, installing a VPN on your router requires tinkering with the router control panel, which turns off all but the most experienced users — not to mention making it a massive pain to switch to a new server location. Aircove's dashboard, by contrast, will be instantly familiar to anyone who already knows how to use an ExpressVPN client. It even allows different devices in your home to connect to different locations through the router VPN. Aircove's biggest drawback is its price. Currently retailing at $189 (not including an ExpressVPN subscription), it's around three times more expensive than an aftermarket router fitted with free VPN firmware. Some of you might still find the convenience worth the one-time payment. ExpressVPN customer support options ExpressVPN's written help pages are some of the best on the market. Its live chat is more of a mixed bag, and complex questions may cause delays. However, it is at least staffed with human agents who aim to reply accurately, rather than resolve your ticket as quickly as possible. You can directly access both live chat and email from ExpressVPN's mobile apps (on desktop, you'll have to go to the website). Sam Chapman for Engadget We approached ExpressVPN's support features with a simple question: "If I requested that ExpressVPN delete all my personal data, would I be able to get a refund for my unused subscription time?" (Remember from the Privacy Policy section that submitting a full deletion request also cancels your ExpressVPN account.) Our first stop was expressvpn.com/support, the written support center and FAQ page. It's divided into setup guides, troubleshooting, account management and information on each of ExpressVPN's products. The setup guides are excellent, including screenshots and clearly written steps; each one includes a video guide for those who learn better that way. Troubleshooting is just as good — no videos, but the same standards of clarity and usefulness prevail. The section starts with general problems, then delves into specific issues you might face on each operating system. Each article clearly derives from a real customer need. The live support experience To get answers on our refund question, we visited the account management FAQs. This section stated that the refund policy only applies within 30 days of purchase. Pretty clear-cut, but we still wanted an answer on our special case, so we contacted live chat by clicking the button at the bottom-right of every FAQ page. Live chat is in the bottom-right corner of every page of expressvpn.com. Sam Chapman for Engadget Live chat starts with an AI assistant, which is not too hard to get past — just ask it a question it can't answer, then click "Transfer to an Agent." We got online with (what claimed to be) a human in less than a minute. Answering the question took longer and involved an uncomfortable 10-minute silence, but we did get a clear verdict from a real person: refunds are within 30 days only, no matter what. If the live chat agent can't answer your question, you'll be redirected to open an email support ticket. Annoyingly, there's no way to go directly to email support through the website or desktop apps, though mobile users have the option to skip directly there. ExpressVPN background check: From founding to Kape Technologies ExpressVPN launched in 2009, which makes it one of the oldest consumer VPNs in continual operation. In more than 15 years of operation, it's never been caught violating its own privacy policy, though its record isn't free of more minor blemishes. Headquarters in the British Virgin Islands Founders Dan Pomerantz and Peter Burchhardt registered the company in the British Virgin Islands from the start to take advantage of that territory's favorable legal environment for online privacy. The BVIs have no law requiring businesses to retain data on their users, and the process for extraditing data is famously difficult, requiring a direct order from the highest court. In 2021, the BVI implemented the Data Protection Act (DPA) [PDF link], which prevents companies based in the territory from accessing data on their users anywhere in the world. It's a great privacy law in theory, modeled on best-in-class legislation in the EU. However, we couldn't find any evidence that its supervising authority — the Office of the Information Commissioner — has a leader or staff. In other words, while ExpressVPN is not legally required to log any data on its users, there's technically nobody stopping them from doing so. Whether you trust the jurisdiction depends on whether you trust the company itself. Let's see what the other evidence says. Security and privacy incidents Two significant incidents stand out from ExpressVPN's 16-year history. In 2017, when Andrei Karlov, Russia's ambassador to Turkey, was shot to death at an art show. Turkish police suspected someone had used ExpressVPN to mask their identity while they deleted information from social media accounts belonging to the alleged assassin. To investigate, they confiscated an ExpressVPN server to comb for evidence. They didn't find anything. A police seizure is the best possible test of a VPN's approach to privacy. The provider can't prepare beforehand, fake anything, or collude with investigators. The Turkey incident is still one of the best reasons to recommend ExpressVPN, though eight years is a long time for policy to change. The second incident began in March 2024, when a researcher at CNET informed ExpressVPN that its version 12 for Windows occasionally leaked DNS requests when users enabled the split tunneling feature. While these users remained connected to an ExpressVPN server, their browsing activity was often going directly to their ISP, unmasked. The bug only impacted a few users, and to their credit, ExpressVPN sprang into action as soon as they learned about it. The team had it patched by April, as confirmed by the researcher who initially discovered the vulnerability. But while their quick and effective response deserves praise, it's still a mark against them that a journalist noticed the bug before they did. Kape Technologies ownership and management questions In 2021, an Israeli-owned, UK-based firm called Kape Technologies purchased a controlling interest in ExpressVPN. In addition to ExpressVPN, privately held Kape owns CyberGhost, Private Internet Access, and Zenmate (before it merged into CyberGhost). As shown on its website, it also owns Webselenese, publisher of VPN review websites WizCase and vpnMentor, which poses an apparent conflict of interest. When reached for comment, a representative for ExpressVPN said that "ExpressVPN does not directly engage with, nor seek to influence, the content on any Webselenese site," and pointed us to disclosure statements on the websites in question — here's one example. Even so, it's a good reminder not to take VPN reviews at face value without knowing who's behind them (Engadget is owned by Yahoo, which does not own any VPNs). Diving deeper into the background of Kape's ownership will lead you to owner Teddy Sagi. Go back far enough, and you'll see he did prison time in Israel and was mentioned in the Pandora Papers, among other things. More recently, headlines about the billionaire have focused more his businesses in the online gambling and fintech arenas, as well as his real estate ventures. An ExpressVPN representative told us that "Kape's brands continue to operate independently," and our investigation bore that out — we couldn't find any proof that Kape or Sagi have directly attempted to influence ExpressVPN's software or daily operations. Closer to the immediate day-to-day operations of ExpressVPN was the company's employment of Daniel Gericke as CTO from 2019 through 2023. During that time, the US Justice Department announced it had fined Gericke and two others for their previous employment on a surveillance operation called Project Raven, which the United Arab Emirates (UAE) used to spy on its own citizens. The revelation prompted a public response from ExpressVPN defending its decision to hire Gericke, arguing that "[t]he best goalkeepers are the ones trained by the best strikers." ExpressVPN's representative confirmed that the company still stands by that linked statement. Gericke parted ways with ExpressVPN in October 2023, per his LinkedIn profile. While we don't know what we don't know, we can say that ExpressVPN has not notably changed its public-facing security and privacy policies during the time it's been connected to Kape, Sagi, or Gericke. In the end, how much ExpressVPN's history matters to you is a personal choice. If you object to any current or past actions by Kape Technologies or Teddy Sagi, there are other premium VPN options you might prefer. If you need more information to make up your mind, we recommend reading through CNET's 2022 deep dive on ExpressVPN's corporate history. Final verdict ExpressVPN is the VPN we most often recommend to beginners. It takes zero training to use, and consistently gets past filters on streaming sites. It also runs in the background with virtually no impact. If anything is worth the high price of admission, it's the excellent speeds distributed evenly across the worldwide server network. However, for certain specific cases, ExpressVPN may not be the best choice. There's no way to set up your own server locations, like NordVPN offers, and no double VPN connections, like you can build for yourself on Surfshark. Its corporate background is more suspect than the entities backing Proton VPN, and unlike Mullvad, ExpressVPN doesn't work in China — it's so well-known that the government targets its servers specifically. We suggest going with ExpressVPN for general online privacy, for spoofing locations in your home country while traveling, or if you regularly need to unblock sites in other countries. That encompasses 19 of every 20 users, which is fine by us, as ExpressVPN is a great service. It's just more of a reliable old screwdriver than a multi-tool. This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/vpn/expressvpn-review-2025-fast-speeds-and-a-low-learning-curve-160052884.html?src=rss
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  • I Spoke With Some of the Most Private People Online, and Here's What They Sacrifice

    How far would you go to keep yourself private online? There’s little doubt that advances in technology over the past three decades have eroded traditional concepts around privacy and security: It was once unthinkable to voluntarily invite big companies to track your every move and decision—now, we happily let them in exchange for the digital goods and services we rely on. Most people these days either tolerate these privacy intrusions or outright don’t care about them. But there’s a growing movement that believes it’s time to claim our privacy back. Some are working piecemeal, blocking trackers and reducing permissions where they can, while not totally ditching modern digital society as a whole. Others, however, are as hardcore as can be—a modern equivalent of "going off the grid."  We put out a call looking for the latter—people who are going to great lengths to protect their privacy in today’s mass surveillance world. We received a number of insightful, fascinating, and unique situations, but for this piece, I want to highlight four specific perspectives: "Ed," "Jane," "Mark," and "Jay."Ed is "ruthless" with app choices and permissionsThe first respondent, I’ll call Ed, since their privacy journey began with the Edward Snowden leaks: “I'd known something was likely up…as early as 2006I remember headlines about AT&T possibly spying, but high school me didn't take it too seriously at the time. The Snowden leaks, when I was in college, really opened my eyes. Ever since, I've taken steps to protect my privacy.”Ed says the biggest step they’ve taken towards a digitally private life has been their Proton account. If you’re not aware, Proton is a company that offers apps designed for privacy. Their email service, Proton Mail, is the most famous of the company’s products, but Proton makes other apps as well. Ed uses many of them, including Proton VPN, Proton Calendar, and Proton Drive. Ed pays for Proton Ultimate, which costs them nearly every two years. You don’t have to pay for Proton, but your experience is much more limited. That’s not totally dissimilar to Google’s offers, which gives you more features if you pay, but most people can definitely get by with a free Google Account. I'm not so sure the reverse is true. Speaking of Google, Ed does have a Google Account, but rarely logs into it. They don’t keep anything attached to it, however—Ed stores all files, for example, in Proton Drive or Tresoirt.Ed uses SimpleLogin for throwaway email addresses. That’s not just for the times Ed wants to avoid giving their email address to someone. According to them, they use an alias anytime an organization asks for their email, and frequently delete it when it’s no longer useful. Each online purchase gets its own alias, and that alias is deleted once the purchase is complete. Whenever Ed travels, they use an alias for any flights, hotels, and rental cars they use. Once the trip is up, they delete the alias. If one of those aliases receives a spam message, they delete it as well.Ed’s smartphone of choice is iPhone, and although Apple arguably has the best reputation for privacy in big tech, Ed is no fan: “Apple is no bastion of privacy of course, but they seem to be the least-worst of the big tech companies.” Ed doesn’t use iCloud for any backups: Any iPhone files are kept in Tresorit. That iPhone, of course, contains apps. But each app is there for a reason, and no app gets access to permissions unless it requires it: “I'm ruthless about apps and app permissions. If I'm not going to use the app regularly, I uninstall it. I grant only those permissions I think the app reasonably needs.” Ed protects his mobile internet traffic with Proton VPN, and only accesses the web via Firefox Focus, a special version of Firefox designed for privacy. Location services are always off on Ed’s iPhone, unless they’re using Apple Maps for navigation. Once they arrive at their destination, Ed disables location services again. They also have an interesting trick for getting back home without revealing their actual address:  “Additionally, when I'm navigating home, I don't enter my home address. I enter the address down the street just as an extra layer so I'm not entering my actual home address…I'll end navigation and turn off location while still driving…if I know the rest of the way home myself."Most of us deal regularlywith spam calls. Not Ed: They use the “Silence Unknown Callers” setting on iOS to send all numbers not in the Contacts app to voicemail. They then review all voicemails, and if they didn’t leave a message, they block the number. Our initial call out for this piece referenced how using a VPN can sometimes block incoming phone calls, but Ed isn’t bothered by that: “Since most calls these days are scams or telemarketing, and most people I do want to talk to aren't going to call me anyway, I see this as more of a feature than a bug.” For their desktop computing needs, Ed uses Windows. They admit they aren’t privacy experts when it comes to Microsoft’s OS, but they do what they can, including changing all privacy settings and uninstalling all programs they don’t use.They also run a clean version of Windows 11 after following Lifehacker’s guide. Firefox is their go-to PC browser, and they use a variety of extensions, including:ClearURLs: removes trackers from links.Decentraleyes: blocks data requests from third-party networks. Disconnect: blocks trackers from "thousands" of third-party sites.Firefox Multi-Account Containers: separates your browsing into siloed "containers" to isolate each session from one another.PopUpOFF: blocks pop-ups, overlays, and cookie alerts.Privacy Badger: blocks invisible trackers.Proton VPN: Proton's Firefox add-on for its VPN.uBlock Origin: popular content blocker.Ed didn’t say how much of an impact this array of extensions and settings has on their browsing, save for YouTube, which they admit does sometimes give them trouble. However, Ed has workarounds: “When YouTube wants me to 'sign in to confirm you're not a bot,' changing VPN servers usually does the trick.” Ed also uses the audible clues for ReCAPTCHA prompts, rather than the pictures, since they don’t want to help train Google’s “braindead AI.”Ed deleted all their social media accounts, including Facebook, X, Instagram, and LinkedIn. Though they’ve never had TikTok installed on their phone, they will watch it in Firefox when a friend sends them a video. Jane uses an open-source smartphone OS designed for privacyWhile Edward Snowden may have kicked off Ed’s interest in personal privacy, "Jane" has many strong beliefs motivating their desire for privacy. They are concerned about data brokers and Meta’s practices of tracking internet activity, and how these companies build profiles based on that data to sell to third-parties; they’re concerned about the possibility of telecommunication companies tracking our locations via cellular towers; they worry about US law enforcement and agencies reviewing citizens’ social media accounts accounts and tracking people. Their focus on privacy is fueled by true concern for their own well-being, not only the value of privacy as a concept.      Jane uses a VPN on all of their devices. Instead of Proton, however, Jane opts for Mullvad. They enable ad and tracker blocking, as well as a kill switch, which blocks your internet if you lose connection with the VPN—thus protecting your connection from being leaked out of the secure network.I’m a big advocate for strong and unique passwords and proper password management, but Jane definitely beats me when it comes to secure credentials. Jane uses six to eight-word passphrases generated by diceware, a tactic that chooses words based on dice rolls. Something like this diceware generator will roll a die five times, then find a word in a bank based on that five-digit number. You can repeat this as many times as you want to come up with a passphrase built up with random words. Jane saves all of their passphrases to a password manager, except for the ones for important accounts, like their bank. They commit those to memory, just in case someone breaches their password manager.     Like Ed, Jane uses Mullvad, but instead of just using their VPN, they opt for the web browser, which has those protections built in. Mullvad’s strict privacy settings break persistent logins on websites, so any sites Jane wants to stay logged in on are kept in Brave browser. For both Mullvad and Brave, Jane uses uBlock Origin.“From time-to-time I do run into sites that will block access due to being on a VPN or blocking ads and trackers. Instead of disablingVPN completely, switching my connection to one of Mullvad's rented servers instead of ones they own usually helps. Barring that, I occasionally go intoand temporarily whitelist a needed. This works for me to get around site blocks most of the time.”  Jane uses a Mac, and configured macOS based on various privacy guides. But instead of an iPhone, Jane opts for a Google Pixel. That might surprise readers who assumed hardcore privacy enthusiasts would break away from Google entirely. But X doesn’t run Android: Instead, they installed GrapheneOS on their Pixel, an open-source OS designed for privacy. Following a restart, Jane configured the Pixel to only unlock with a seven-word dice passphrase—for general use, they use a fingerprint scan and a six-digit PIN. If the don’t unlock their Pixel for a while, their phone automatically reboots to put it back into this “First Unlock” state. They also keep airplane mode on at all times to disable the phone’s radio communications, but maintain a wifi connection with timed automatic Bluetooth and wireless disabling. Jane also deleted all their social media accounts after downloading all data associated with those platforms.Mark uses phone and credit card masks“Mark” is perhaps the least hardcore of the respondents in this story, but that makes their experience both interesting and relatable. Unlike most of the people we spoke to, Mark is still on Facebook and Instagram. That’s due to their job, which requires them to be on the platform, but they’ve been “systematically” deleting everything they can over their 19-year Facebook history and saving the data to an external hard drive. Mark doesn’t follow anything that isn’t relevant to their job, and only uses Facebook and Instagram inside the DuckDuckGo browser. They don’t react to posts they see, and following their privacy tactics, Facebook doesn’t show them relevant ads anymore. “If there is an ad I'm actually interested in I'll search it up in a different browser rather than click it.”Mark has had four Google Accounts in their time online, and has deleted two so far. Like Facebook, they have to use Google for their job, but they delegate all their work to Chrome. All other browsing runs through Firefox, DuckDuckGo, or Tor. The latter is perhaps best known for being the browser of choice for browsing the dark web, but what makes it great for that is also what makes it a great choice for private browsing.Unlike others in this story, Mark hasn’t de-Googled themselves completely. In addition to using Chrome for work, Mark has a phone mask through Google, and has their contacts, calendar, and maps tied to the company—though they are moving away from Google as much as they can. They've been running through their old emails to find and delete outdated accounts they no longer use. Any accounts they do need now use an email mask that forwards to a Mailfence account, an encrypted email service.   Mark was the only respondent to talk about entertainment in relation to privacy: “I've also been switching to physical media over streaming, so buying CDs and DVDs, locally as much as possible. I'm lucky to have a local music store and a local bookstore...one of the owners of our bookstore wrote a book on how to resist Amazon and why. Any book I want, I can either order through them or on Alibris. For music, I use our local record store and Discogs.”When shopping online, Mark uses a credit card mask, but still uses the card itself when shopping in person. They want to start using a credit card mask in retail locations like Janet Vertesi, an associate professor of sociology at Princeton University, but they haven’t quite gotten there yet.   What really piqued my interest most about Mark, however, wasn’t their perspective on their own privacy concerns, but the concerns around the privacy of their kids: “They each have a Gmail, two of them have Snapchat. Their schools use Gaggle and Google to spy on them. I don't even know how to start disconnecting them from all this...I was a kid during the wild west of the internet and this feels like getting back to my roots. My kids are end users who understand apps and touchscreens, not torrenting their music or coding a basic website.I feel like Big Data has its grip on the kids already and I don't have a guidebook on navigating that as a parent.”  Mark’s current focus on their kids’ privacy includes deleting their health data from their local health system. That’s in part due to a data breach impacting the health system, but also the language about autism from Robert F. Kennedy Jr., the current Secretary of Health and Human Services.Jay de-googled their life and uses a VoIP phone number"Jay's" origin story with personal privacy dates back to 2017. That year, Equifax suffered a major hack, where nearly 148 million Americans had sensitive data stolen and weren’t notified about the breach for months. Jay was frustrated: You don’t choose to give your data to Equifax, or any credit bureau, and yet so many people lost their data. They also felt that companies were not properly held responsible for these events, and lawmakers were simply too out of touch to do what was necessary to protect citizens’ privacy, so they took it upon themselves to protect their own data. Ever since this incident, Jay freezes their credit: “It was frustratingly difficult back then, but nowadays, it is very easy...The freeze will not allow anyone to pull credit for large purchases in your name, even if they have your social security number. I decided I wanted to pursue some privacy for the things I do have a choice over.”  From here, Jay de-googled their life, including both Google Search as well as YouTube. They’ve found no issue with using alternative search engines, and, in fact, sees Google getting worse, as it tries to show you results based on what it thinks it knows about you, not what is most relevant to your actual query: “The internet was supposed to be a place you went to find information, not where you became the information that companies take instead."Jay uses tools to prevent fingerprinting, where companies identify you and track you across the internet, but worries that going too far with things like ad blockers puts a target on your back as well. Jay chooses to pick “a couple of effective tools,” and runs with those.For their smartphone needs, Jay goes with Apple. Like Ed, Jay doesn’t believe Apple is perfect, and even considers their privacy policies a bit of a gimmick, but sees them as the better alternative to Android. Jay likes the security of the App Store, and the array of privacy features in both Safari and Apple Accounts as a whole. They highlight Safari’s “Advanced Tracking and Fingerprinting Protection” feature, which helps block trackers as you browse the web; iCloud’s Private Relay, which hides your IP address; and “Hide My Email,” which generates email aliases you can share with others without giving your true email address away.Most of us are plagued with spam calls, but following the Robinhood data breach in 2021, Jay started receiving a flood of them. They decided to change their phone number and made a point of never sharing it with businesses. For the times they need to give out their number to parties they don’t trust, they use a number generated by My Sudo, which, for per year, gives them a VoIPphone number. It works with most services that rely on SMS, but it won’t function for two-factor authentication.My Sudo lets you change your number for an additional so if Jay’s number ever was compromised or started receiving too much spam, they could swap it.        Jay, like many respondents, deleted all social media services: “It has its place in society for a lot of people, and is no doubt a great way to connect. However, I found that the fear of deleting it was a lot worse than actually deleting it. The people you care about won’t forget you exist.” That said, Jay doesn't mind any of the obstacles this lifestyle does throw their way: “It is a challenging topic, as most people consider you a little bit 'out there' if you take steps to make your life a little less convenient, but more private. The modern world sells you convenience, while pretending it is free, and harvesting your data for so much more than you actually get out of your relationship to them.”      What it takes to be private on the modern internetThere's no one way to tackle personal privacy. Every one of the respondents to our query had something unique about their approach, and many had different motivations behind why they were so concerned about their privacy.There are plenty of common through lines, of course. Most privacy people love Proton, which makes sense. Proton seems to be the only company that offers a suite of apps most closely resembling Google's while also prioritizing privacy. If you want your email, calendar, word processor, and even your VPN all tied up nicely under one privacy-focused umbrella, that's Proton. But not everyone wants an ecosystem, either. That's why you see respondents using other VPNs, like Mullvad, or other private storage options, like Tresorit. These apps and services exist—they might just not be owned by one company, like Apple or Google.Google and Meta are more commonalities, in that most privacy enthusiasts ditch them entirely. Some, like Mark, haven't been able to fully shake off these data-hungry companies. In Mark's case, that's because they need these platforms for work. But while most hardcore privacy people delete their Google and Meta accounts, most of us have trouble de-Googling and de-Metaing our digital lives. In general, though, the keys to privacy success include the following: Use a VPN to protect your internet traffic; prioritize privacy in your web browser, both through the browser itself, as well as extensions that block ads and protect your traffic; shield your sensitive information whenever possible, by using email aliases, alternate phone numbers, or credit card masks; use strong and unique passwords for all accounts, and store those passwords in a secure password manager; use two-factor authentication whenever possible; and stick to end-to-end encrypted chat apps to communicate with others. While there's always more you can do, that's the perfect storm to keep your digital life as private as reasonably possible. Some might read through the examples here and see steps that are too much effort to be worth it. It might seem out of reach to ditch Gmail and Instagram, break certain websites, and force your friends and family to learn new numbers and email addresses to protect your privacy, especially if you don't feel your privacy has that much of an impact on your life. But even if you aren't sold on the concept of privacy itself, there are real-world results from sticking with these methods. Jay no longer receives spam calls and texts; Mark no longer sees ads that are freakishly relevant to their likes. It's a lifestyle change, to be sure, but it's not just to serve some concept of privacy. You can see results by changing the way you interact with the internet, all without having to actually disconnect from the internet, and, by extension, the world at large.
    #spoke #with #some #most #private
    I Spoke With Some of the Most Private People Online, and Here's What They Sacrifice
    How far would you go to keep yourself private online? There’s little doubt that advances in technology over the past three decades have eroded traditional concepts around privacy and security: It was once unthinkable to voluntarily invite big companies to track your every move and decision—now, we happily let them in exchange for the digital goods and services we rely on. Most people these days either tolerate these privacy intrusions or outright don’t care about them. But there’s a growing movement that believes it’s time to claim our privacy back. Some are working piecemeal, blocking trackers and reducing permissions where they can, while not totally ditching modern digital society as a whole. Others, however, are as hardcore as can be—a modern equivalent of "going off the grid."  We put out a call looking for the latter—people who are going to great lengths to protect their privacy in today’s mass surveillance world. We received a number of insightful, fascinating, and unique situations, but for this piece, I want to highlight four specific perspectives: "Ed," "Jane," "Mark," and "Jay."Ed is "ruthless" with app choices and permissionsThe first respondent, I’ll call Ed, since their privacy journey began with the Edward Snowden leaks: “I'd known something was likely up…as early as 2006I remember headlines about AT&T possibly spying, but high school me didn't take it too seriously at the time. The Snowden leaks, when I was in college, really opened my eyes. Ever since, I've taken steps to protect my privacy.”Ed says the biggest step they’ve taken towards a digitally private life has been their Proton account. If you’re not aware, Proton is a company that offers apps designed for privacy. Their email service, Proton Mail, is the most famous of the company’s products, but Proton makes other apps as well. Ed uses many of them, including Proton VPN, Proton Calendar, and Proton Drive. Ed pays for Proton Ultimate, which costs them nearly every two years. You don’t have to pay for Proton, but your experience is much more limited. That’s not totally dissimilar to Google’s offers, which gives you more features if you pay, but most people can definitely get by with a free Google Account. I'm not so sure the reverse is true. Speaking of Google, Ed does have a Google Account, but rarely logs into it. They don’t keep anything attached to it, however—Ed stores all files, for example, in Proton Drive or Tresoirt.Ed uses SimpleLogin for throwaway email addresses. That’s not just for the times Ed wants to avoid giving their email address to someone. According to them, they use an alias anytime an organization asks for their email, and frequently delete it when it’s no longer useful. Each online purchase gets its own alias, and that alias is deleted once the purchase is complete. Whenever Ed travels, they use an alias for any flights, hotels, and rental cars they use. Once the trip is up, they delete the alias. If one of those aliases receives a spam message, they delete it as well.Ed’s smartphone of choice is iPhone, and although Apple arguably has the best reputation for privacy in big tech, Ed is no fan: “Apple is no bastion of privacy of course, but they seem to be the least-worst of the big tech companies.” Ed doesn’t use iCloud for any backups: Any iPhone files are kept in Tresorit. That iPhone, of course, contains apps. But each app is there for a reason, and no app gets access to permissions unless it requires it: “I'm ruthless about apps and app permissions. If I'm not going to use the app regularly, I uninstall it. I grant only those permissions I think the app reasonably needs.” Ed protects his mobile internet traffic with Proton VPN, and only accesses the web via Firefox Focus, a special version of Firefox designed for privacy. Location services are always off on Ed’s iPhone, unless they’re using Apple Maps for navigation. Once they arrive at their destination, Ed disables location services again. They also have an interesting trick for getting back home without revealing their actual address:  “Additionally, when I'm navigating home, I don't enter my home address. I enter the address down the street just as an extra layer so I'm not entering my actual home address…I'll end navigation and turn off location while still driving…if I know the rest of the way home myself."Most of us deal regularlywith spam calls. Not Ed: They use the “Silence Unknown Callers” setting on iOS to send all numbers not in the Contacts app to voicemail. They then review all voicemails, and if they didn’t leave a message, they block the number. Our initial call out for this piece referenced how using a VPN can sometimes block incoming phone calls, but Ed isn’t bothered by that: “Since most calls these days are scams or telemarketing, and most people I do want to talk to aren't going to call me anyway, I see this as more of a feature than a bug.” For their desktop computing needs, Ed uses Windows. They admit they aren’t privacy experts when it comes to Microsoft’s OS, but they do what they can, including changing all privacy settings and uninstalling all programs they don’t use.They also run a clean version of Windows 11 after following Lifehacker’s guide. Firefox is their go-to PC browser, and they use a variety of extensions, including:ClearURLs: removes trackers from links.Decentraleyes: blocks data requests from third-party networks. Disconnect: blocks trackers from "thousands" of third-party sites.Firefox Multi-Account Containers: separates your browsing into siloed "containers" to isolate each session from one another.PopUpOFF: blocks pop-ups, overlays, and cookie alerts.Privacy Badger: blocks invisible trackers.Proton VPN: Proton's Firefox add-on for its VPN.uBlock Origin: popular content blocker.Ed didn’t say how much of an impact this array of extensions and settings has on their browsing, save for YouTube, which they admit does sometimes give them trouble. However, Ed has workarounds: “When YouTube wants me to 'sign in to confirm you're not a bot,' changing VPN servers usually does the trick.” Ed also uses the audible clues for ReCAPTCHA prompts, rather than the pictures, since they don’t want to help train Google’s “braindead AI.”Ed deleted all their social media accounts, including Facebook, X, Instagram, and LinkedIn. Though they’ve never had TikTok installed on their phone, they will watch it in Firefox when a friend sends them a video. Jane uses an open-source smartphone OS designed for privacyWhile Edward Snowden may have kicked off Ed’s interest in personal privacy, "Jane" has many strong beliefs motivating their desire for privacy. They are concerned about data brokers and Meta’s practices of tracking internet activity, and how these companies build profiles based on that data to sell to third-parties; they’re concerned about the possibility of telecommunication companies tracking our locations via cellular towers; they worry about US law enforcement and agencies reviewing citizens’ social media accounts accounts and tracking people. Their focus on privacy is fueled by true concern for their own well-being, not only the value of privacy as a concept.      Jane uses a VPN on all of their devices. Instead of Proton, however, Jane opts for Mullvad. They enable ad and tracker blocking, as well as a kill switch, which blocks your internet if you lose connection with the VPN—thus protecting your connection from being leaked out of the secure network.I’m a big advocate for strong and unique passwords and proper password management, but Jane definitely beats me when it comes to secure credentials. Jane uses six to eight-word passphrases generated by diceware, a tactic that chooses words based on dice rolls. Something like this diceware generator will roll a die five times, then find a word in a bank based on that five-digit number. You can repeat this as many times as you want to come up with a passphrase built up with random words. Jane saves all of their passphrases to a password manager, except for the ones for important accounts, like their bank. They commit those to memory, just in case someone breaches their password manager.     Like Ed, Jane uses Mullvad, but instead of just using their VPN, they opt for the web browser, which has those protections built in. Mullvad’s strict privacy settings break persistent logins on websites, so any sites Jane wants to stay logged in on are kept in Brave browser. For both Mullvad and Brave, Jane uses uBlock Origin.“From time-to-time I do run into sites that will block access due to being on a VPN or blocking ads and trackers. Instead of disablingVPN completely, switching my connection to one of Mullvad's rented servers instead of ones they own usually helps. Barring that, I occasionally go intoand temporarily whitelist a needed. This works for me to get around site blocks most of the time.”  Jane uses a Mac, and configured macOS based on various privacy guides. But instead of an iPhone, Jane opts for a Google Pixel. That might surprise readers who assumed hardcore privacy enthusiasts would break away from Google entirely. But X doesn’t run Android: Instead, they installed GrapheneOS on their Pixel, an open-source OS designed for privacy. Following a restart, Jane configured the Pixel to only unlock with a seven-word dice passphrase—for general use, they use a fingerprint scan and a six-digit PIN. If the don’t unlock their Pixel for a while, their phone automatically reboots to put it back into this “First Unlock” state. They also keep airplane mode on at all times to disable the phone’s radio communications, but maintain a wifi connection with timed automatic Bluetooth and wireless disabling. Jane also deleted all their social media accounts after downloading all data associated with those platforms.Mark uses phone and credit card masks“Mark” is perhaps the least hardcore of the respondents in this story, but that makes their experience both interesting and relatable. Unlike most of the people we spoke to, Mark is still on Facebook and Instagram. That’s due to their job, which requires them to be on the platform, but they’ve been “systematically” deleting everything they can over their 19-year Facebook history and saving the data to an external hard drive. Mark doesn’t follow anything that isn’t relevant to their job, and only uses Facebook and Instagram inside the DuckDuckGo browser. They don’t react to posts they see, and following their privacy tactics, Facebook doesn’t show them relevant ads anymore. “If there is an ad I'm actually interested in I'll search it up in a different browser rather than click it.”Mark has had four Google Accounts in their time online, and has deleted two so far. Like Facebook, they have to use Google for their job, but they delegate all their work to Chrome. All other browsing runs through Firefox, DuckDuckGo, or Tor. The latter is perhaps best known for being the browser of choice for browsing the dark web, but what makes it great for that is also what makes it a great choice for private browsing.Unlike others in this story, Mark hasn’t de-Googled themselves completely. In addition to using Chrome for work, Mark has a phone mask through Google, and has their contacts, calendar, and maps tied to the company—though they are moving away from Google as much as they can. They've been running through their old emails to find and delete outdated accounts they no longer use. Any accounts they do need now use an email mask that forwards to a Mailfence account, an encrypted email service.   Mark was the only respondent to talk about entertainment in relation to privacy: “I've also been switching to physical media over streaming, so buying CDs and DVDs, locally as much as possible. I'm lucky to have a local music store and a local bookstore...one of the owners of our bookstore wrote a book on how to resist Amazon and why. Any book I want, I can either order through them or on Alibris. For music, I use our local record store and Discogs.”When shopping online, Mark uses a credit card mask, but still uses the card itself when shopping in person. They want to start using a credit card mask in retail locations like Janet Vertesi, an associate professor of sociology at Princeton University, but they haven’t quite gotten there yet.   What really piqued my interest most about Mark, however, wasn’t their perspective on their own privacy concerns, but the concerns around the privacy of their kids: “They each have a Gmail, two of them have Snapchat. Their schools use Gaggle and Google to spy on them. I don't even know how to start disconnecting them from all this...I was a kid during the wild west of the internet and this feels like getting back to my roots. My kids are end users who understand apps and touchscreens, not torrenting their music or coding a basic website.I feel like Big Data has its grip on the kids already and I don't have a guidebook on navigating that as a parent.”  Mark’s current focus on their kids’ privacy includes deleting their health data from their local health system. That’s in part due to a data breach impacting the health system, but also the language about autism from Robert F. Kennedy Jr., the current Secretary of Health and Human Services.Jay de-googled their life and uses a VoIP phone number"Jay's" origin story with personal privacy dates back to 2017. That year, Equifax suffered a major hack, where nearly 148 million Americans had sensitive data stolen and weren’t notified about the breach for months. Jay was frustrated: You don’t choose to give your data to Equifax, or any credit bureau, and yet so many people lost their data. They also felt that companies were not properly held responsible for these events, and lawmakers were simply too out of touch to do what was necessary to protect citizens’ privacy, so they took it upon themselves to protect their own data. Ever since this incident, Jay freezes their credit: “It was frustratingly difficult back then, but nowadays, it is very easy...The freeze will not allow anyone to pull credit for large purchases in your name, even if they have your social security number. I decided I wanted to pursue some privacy for the things I do have a choice over.”  From here, Jay de-googled their life, including both Google Search as well as YouTube. They’ve found no issue with using alternative search engines, and, in fact, sees Google getting worse, as it tries to show you results based on what it thinks it knows about you, not what is most relevant to your actual query: “The internet was supposed to be a place you went to find information, not where you became the information that companies take instead."Jay uses tools to prevent fingerprinting, where companies identify you and track you across the internet, but worries that going too far with things like ad blockers puts a target on your back as well. Jay chooses to pick “a couple of effective tools,” and runs with those.For their smartphone needs, Jay goes with Apple. Like Ed, Jay doesn’t believe Apple is perfect, and even considers their privacy policies a bit of a gimmick, but sees them as the better alternative to Android. Jay likes the security of the App Store, and the array of privacy features in both Safari and Apple Accounts as a whole. They highlight Safari’s “Advanced Tracking and Fingerprinting Protection” feature, which helps block trackers as you browse the web; iCloud’s Private Relay, which hides your IP address; and “Hide My Email,” which generates email aliases you can share with others without giving your true email address away.Most of us are plagued with spam calls, but following the Robinhood data breach in 2021, Jay started receiving a flood of them. They decided to change their phone number and made a point of never sharing it with businesses. For the times they need to give out their number to parties they don’t trust, they use a number generated by My Sudo, which, for per year, gives them a VoIPphone number. It works with most services that rely on SMS, but it won’t function for two-factor authentication.My Sudo lets you change your number for an additional so if Jay’s number ever was compromised or started receiving too much spam, they could swap it.        Jay, like many respondents, deleted all social media services: “It has its place in society for a lot of people, and is no doubt a great way to connect. However, I found that the fear of deleting it was a lot worse than actually deleting it. The people you care about won’t forget you exist.” That said, Jay doesn't mind any of the obstacles this lifestyle does throw their way: “It is a challenging topic, as most people consider you a little bit 'out there' if you take steps to make your life a little less convenient, but more private. The modern world sells you convenience, while pretending it is free, and harvesting your data for so much more than you actually get out of your relationship to them.”      What it takes to be private on the modern internetThere's no one way to tackle personal privacy. Every one of the respondents to our query had something unique about their approach, and many had different motivations behind why they were so concerned about their privacy.There are plenty of common through lines, of course. Most privacy people love Proton, which makes sense. Proton seems to be the only company that offers a suite of apps most closely resembling Google's while also prioritizing privacy. If you want your email, calendar, word processor, and even your VPN all tied up nicely under one privacy-focused umbrella, that's Proton. But not everyone wants an ecosystem, either. That's why you see respondents using other VPNs, like Mullvad, or other private storage options, like Tresorit. These apps and services exist—they might just not be owned by one company, like Apple or Google.Google and Meta are more commonalities, in that most privacy enthusiasts ditch them entirely. Some, like Mark, haven't been able to fully shake off these data-hungry companies. In Mark's case, that's because they need these platforms for work. But while most hardcore privacy people delete their Google and Meta accounts, most of us have trouble de-Googling and de-Metaing our digital lives. In general, though, the keys to privacy success include the following: Use a VPN to protect your internet traffic; prioritize privacy in your web browser, both through the browser itself, as well as extensions that block ads and protect your traffic; shield your sensitive information whenever possible, by using email aliases, alternate phone numbers, or credit card masks; use strong and unique passwords for all accounts, and store those passwords in a secure password manager; use two-factor authentication whenever possible; and stick to end-to-end encrypted chat apps to communicate with others. While there's always more you can do, that's the perfect storm to keep your digital life as private as reasonably possible. Some might read through the examples here and see steps that are too much effort to be worth it. It might seem out of reach to ditch Gmail and Instagram, break certain websites, and force your friends and family to learn new numbers and email addresses to protect your privacy, especially if you don't feel your privacy has that much of an impact on your life. But even if you aren't sold on the concept of privacy itself, there are real-world results from sticking with these methods. Jay no longer receives spam calls and texts; Mark no longer sees ads that are freakishly relevant to their likes. It's a lifestyle change, to be sure, but it's not just to serve some concept of privacy. You can see results by changing the way you interact with the internet, all without having to actually disconnect from the internet, and, by extension, the world at large. #spoke #with #some #most #private
    LIFEHACKER.COM
    I Spoke With Some of the Most Private People Online, and Here's What They Sacrifice
    How far would you go to keep yourself private online? There’s little doubt that advances in technology over the past three decades have eroded traditional concepts around privacy and security: It was once unthinkable to voluntarily invite big companies to track your every move and decision—now, we happily let them in exchange for the digital goods and services we rely on (or are hopelessly addicted to). Most people these days either tolerate these privacy intrusions or outright don’t care about them. But there’s a growing movement that believes it’s time to claim our privacy back. Some are working piecemeal, blocking trackers and reducing permissions where they can, while not totally ditching modern digital society as a whole. Others, however, are as hardcore as can be—a modern equivalent of "going off the grid."  We put out a call looking for the latter—people who are going to great lengths to protect their privacy in today’s mass surveillance world. We received a number of insightful, fascinating, and unique situations, but for this piece, I want to highlight four specific perspectives: "Ed," "Jane," "Mark," and "Jay."Ed is "ruthless" with app choices and permissionsThe first respondent, I’ll call Ed, since their privacy journey began with the Edward Snowden leaks: “I'd known something was likely up…as early as 2006[.] I remember headlines about AT&T possibly spying, but high school me didn't take it too seriously at the time. The Snowden leaks, when I was in college, really opened my eyes. Ever since, I've taken steps to protect my privacy.”Ed says the biggest step they’ve taken towards a digitally private life has been their Proton account. If you’re not aware, Proton is a company that offers apps designed for privacy. Their email service, Proton Mail, is the most famous of the company’s products, but Proton makes other apps as well. Ed uses many of them, including Proton VPN, Proton Calendar, and Proton Drive. Ed pays for Proton Ultimate, which costs them nearly $200 every two years (a new account is now billed yearly at $119.88). You don’t have to pay for Proton, but your experience is much more limited. That’s not totally dissimilar to Google’s offers, which gives you more features if you pay, but most people can definitely get by with a free Google Account. I'm not so sure the reverse is true. Speaking of Google, Ed does have a Google Account, but rarely logs into it. They don’t keep anything attached to it, however—Ed stores all files, for example, in Proton Drive or Tresoirt (another end-to-end encrypted service).Ed uses SimpleLogin for throwaway email addresses. That’s not just for the times Ed wants to avoid giving their email address to someone. According to them, they use an alias anytime an organization asks for their email, and frequently delete it when it’s no longer useful. Each online purchase gets its own alias, and that alias is deleted once the purchase is complete. Whenever Ed travels, they use an alias for any flights, hotels, and rental cars they use. Once the trip is up, they delete the alias. If one of those aliases receives a spam message, they delete it as well.Ed’s smartphone of choice is iPhone, and although Apple arguably has the best reputation for privacy in big tech, Ed is no fan: “Apple is no bastion of privacy of course, but they seem to be the least-worst of the big tech companies.” Ed doesn’t use iCloud for any backups: Any iPhone files are kept in Tresorit. That iPhone, of course, contains apps. But each app is there for a reason, and no app gets access to permissions unless it requires it: “I'm ruthless about apps and app permissions. If I'm not going to use the app regularly, I uninstall it. I grant only those permissions I think the app reasonably needs.” Ed protects his mobile internet traffic with Proton VPN, and only accesses the web via Firefox Focus, a special version of Firefox designed for privacy. Location services are always off on Ed’s iPhone, unless they’re using Apple Maps for navigation. Once they arrive at their destination, Ed disables location services again. They also have an interesting trick for getting back home without revealing their actual address:  “Additionally, when I'm navigating home, I don't enter my home address. I enter the address down the street just as an extra layer so I'm not entering my actual home address…I'll end navigation and turn off location while still driving…if I know the rest of the way home myself."Most of us deal regularly (if not daily) with spam calls. Not Ed: They use the “Silence Unknown Callers” setting on iOS to send all numbers not in the Contacts app to voicemail. They then review all voicemails, and if they didn’t leave a message, they block the number. Our initial call out for this piece referenced how using a VPN can sometimes block incoming phone calls, but Ed isn’t bothered by that: “Since most calls these days are scams or telemarketing, and most people I do want to talk to aren't going to call me anyway, I see this as more of a feature than a bug.” For their desktop computing needs, Ed uses Windows. They admit they aren’t privacy experts when it comes to Microsoft’s OS, but they do what they can, including changing all privacy settings and uninstalling all programs they don’t use. (That includes OneDrive and Edge.) They also run a clean version of Windows 11 after following Lifehacker’s guide. Firefox is their go-to PC browser, and they use a variety of extensions, including:ClearURLs: removes trackers from links.Decentraleyes: blocks data requests from third-party networks. Disconnect: blocks trackers from "thousands" of third-party sites.Firefox Multi-Account Containers: separates your browsing into siloed "containers" to isolate each session from one another.PopUpOFF: blocks pop-ups, overlays, and cookie alerts.Privacy Badger: blocks invisible trackers.Proton VPN: Proton's Firefox add-on for its VPN.uBlock Origin: popular content blocker.Ed didn’t say how much of an impact this array of extensions and settings has on their browsing, save for YouTube, which they admit does sometimes give them trouble. However, Ed has workarounds: “When YouTube wants me to 'sign in to confirm you're not a bot,' changing VPN servers usually does the trick.” Ed also uses the audible clues for ReCAPTCHA prompts, rather than the pictures, since they don’t want to help train Google’s “braindead AI.”Ed deleted all their social media accounts, including Facebook, X, Instagram, and LinkedIn. Though they’ve never had TikTok installed on their phone, they will watch it in Firefox when a friend sends them a video. Jane uses an open-source smartphone OS designed for privacyWhile Edward Snowden may have kicked off Ed’s interest in personal privacy, "Jane" has many strong beliefs motivating their desire for privacy. They are concerned about data brokers and Meta’s practices of tracking internet activity, and how these companies build profiles based on that data to sell to third-parties; they’re concerned about the possibility of telecommunication companies tracking our locations via cellular towers; they worry about US law enforcement and agencies reviewing citizens’ social media accounts accounts and tracking people. Their focus on privacy is fueled by true concern for their own well-being, not only the value of privacy as a concept.      Jane uses a VPN on all of their devices. Instead of Proton, however, Jane opts for Mullvad. They enable ad and tracker blocking, as well as a kill switch, which blocks your internet if you lose connection with the VPN—thus protecting your connection from being leaked out of the secure network.I’m a big advocate for strong and unique passwords and proper password management, but Jane definitely beats me when it comes to secure credentials. Jane uses six to eight-word passphrases generated by diceware, a tactic that chooses words based on dice rolls. Something like this diceware generator will roll a die five times, then find a word in a bank based on that five-digit number. You can repeat this as many times as you want to come up with a passphrase built up with random words. Jane saves all of their passphrases to a password manager, except for the ones for important accounts, like their bank. They commit those to memory, just in case someone breaches their password manager.     Like Ed, Jane uses Mullvad, but instead of just using their VPN, they opt for the web browser, which has those protections built in. Mullvad’s strict privacy settings break persistent logins on websites, so any sites Jane wants to stay logged in on are kept in Brave browser. For both Mullvad and Brave, Jane uses uBlock Origin.“From time-to-time I do run into sites that will block access due to being on a VPN or blocking ads and trackers. Instead of disabling [my] VPN completely, switching my connection to one of Mullvad's rented servers instead of ones they own usually helps. Barring that, I occasionally go into [uBlock Origin] and temporarily whitelist a needed [URL] ([ReCAPTCHA] etc). This works for me to get around site blocks most of the time.”  Jane uses a Mac, and configured macOS based on various privacy guides. But instead of an iPhone, Jane opts for a Google Pixel. That might surprise readers who assumed hardcore privacy enthusiasts would break away from Google entirely. But X doesn’t run Android: Instead, they installed GrapheneOS on their Pixel, an open-source OS designed for privacy. Following a restart, Jane configured the Pixel to only unlock with a seven-word dice passphrase—for general use, they use a fingerprint scan and a six-digit PIN. If the don’t unlock their Pixel for a while, their phone automatically reboots to put it back into this “First Unlock” state. They also keep airplane mode on at all times to disable the phone’s radio communications, but maintain a wifi connection with timed automatic Bluetooth and wireless disabling. Jane also deleted all their social media accounts after downloading all data associated with those platforms.Mark uses phone and credit card masks“Mark” is perhaps the least hardcore of the respondents in this story, but that makes their experience both interesting and relatable. Unlike most of the people we spoke to, Mark is still on Facebook and Instagram. That’s due to their job, which requires them to be on the platform, but they’ve been “systematically” deleting everything they can over their 19-year Facebook history and saving the data to an external hard drive. Mark doesn’t follow anything that isn’t relevant to their job, and only uses Facebook and Instagram inside the DuckDuckGo browser. They don’t react to posts they see, and following their privacy tactics, Facebook doesn’t show them relevant ads anymore. “If there is an ad I'm actually interested in I'll search it up in a different browser rather than click it.”Mark has had four Google Accounts in their time online, and has deleted two so far. Like Facebook, they have to use Google for their job, but they delegate all their work to Chrome. All other browsing runs through Firefox, DuckDuckGo, or Tor. The latter is perhaps best known for being the browser of choice for browsing the dark web, but what makes it great for that is also what makes it a great choice for private browsing.Unlike others in this story, Mark hasn’t de-Googled themselves completely. In addition to using Chrome for work, Mark has a phone mask through Google, and has their contacts, calendar, and maps tied to the company—though they are moving away from Google as much as they can. They've been running through their old emails to find and delete outdated accounts they no longer use. Any accounts they do need now use an email mask that forwards to a Mailfence account, an encrypted email service.   Mark was the only respondent to talk about entertainment in relation to privacy: “I've also been switching to physical media over streaming, so buying CDs and DVDs, locally as much as possible. I'm lucky to have a local music store and a local bookstore...one of the owners of our bookstore wrote a book on how to resist Amazon and why. Any book I want, I can either order through them or on Alibris. For music, I use our local record store and Discogs.”When shopping online, Mark uses a credit card mask, but still uses the card itself when shopping in person. They want to start using a credit card mask in retail locations like Janet Vertesi, an associate professor of sociology at Princeton University, but they haven’t quite gotten there yet.   What really piqued my interest most about Mark, however, wasn’t their perspective on their own privacy concerns, but the concerns around the privacy of their kids: “They each have a Gmail, two of them have Snapchat. Their schools use Gaggle and Google to spy on them. I don't even know how to start disconnecting them from all this...I was a kid during the wild west of the internet and this feels like getting back to my roots. My kids are end users who understand apps and touchscreens, not torrenting their music or coding a basic website. (Is this my version of "I drank out of the garden hose"?) I feel like Big Data has its grip on the kids already and I don't have a guidebook on navigating that as a parent.”  Mark’s current focus on their kids’ privacy includes deleting their health data from their local health system. That’s in part due to a data breach impacting the health system, but also the language about autism from Robert F. Kennedy Jr., the current Secretary of Health and Human Services.Jay de-googled their life and uses a VoIP phone number"Jay's" origin story with personal privacy dates back to 2017. That year, Equifax suffered a major hack, where nearly 148 million Americans had sensitive data stolen and weren’t notified about the breach for months. Jay was frustrated: You don’t choose to give your data to Equifax, or any credit bureau, and yet so many people lost their data. They also felt that companies were not properly held responsible for these events, and lawmakers were simply too out of touch to do what was necessary to protect citizens’ privacy, so they took it upon themselves to protect their own data. Ever since this incident, Jay freezes their credit: “It was frustratingly difficult back then, but nowadays, it is very easy (it just requires an account, which I use a burner email for)...The freeze will not allow anyone to pull credit for large purchases in your name, even if they have your social security number (and because of the data breach, someone probably does). I decided I wanted to pursue some privacy for the things I do have a choice over.”  From here, Jay de-googled their life, including both Google Search as well as YouTube. They’ve found no issue with using alternative search engines, and, in fact, sees Google getting worse, as it tries to show you results based on what it thinks it knows about you, not what is most relevant to your actual query: “The internet was supposed to be a place you went to find information, not where you became the information that companies take instead."Jay uses tools to prevent fingerprinting, where companies identify you and track you across the internet, but worries that going too far with things like ad blockers puts a target on your back as well. Jay chooses to pick “a couple of effective tools,” and runs with those.For their smartphone needs, Jay goes with Apple. Like Ed, Jay doesn’t believe Apple is perfect, and even considers their privacy policies a bit of a gimmick, but sees them as the better alternative to Android. Jay likes the security of the App Store, and the array of privacy features in both Safari and Apple Accounts as a whole. They highlight Safari’s “Advanced Tracking and Fingerprinting Protection” feature, which helps block trackers as you browse the web; iCloud’s Private Relay, which hides your IP address; and “Hide My Email,” which generates email aliases you can share with others without giving your true email address away.Most of us are plagued with spam calls, but following the Robinhood data breach in 2021, Jay started receiving a flood of them. They decided to change their phone number and made a point of never sharing it with businesses. For the times they need to give out their number to parties they don’t trust, they use a number generated by My Sudo, which, for $20 per year, gives them a VoIP (Voice over Internet Protocol) phone number. It works with most services that rely on SMS, but it won’t function for two-factor authentication. (Which is fine, seeing as SMS-based 2FA is the weakest form of secondary authentication.) My Sudo lets you change your number for an additional $1, so if Jay’s number ever was compromised or started receiving too much spam, they could swap it.        Jay, like many respondents, deleted all social media services: “It has its place in society for a lot of people, and is no doubt a great way to connect. However, I found that the fear of deleting it was a lot worse than actually deleting it. The people you care about won’t forget you exist.” That said, Jay doesn't mind any of the obstacles this lifestyle does throw their way: “It is a challenging topic, as most people consider you a little bit 'out there' if you take steps to make your life a little less convenient, but more private. The modern world sells you convenience, while pretending it is free, and harvesting your data for so much more than you actually get out of your relationship to them.”      What it takes to be private on the modern internetThere's no one way to tackle personal privacy. Every one of the respondents to our query had something unique about their approach, and many had different motivations behind why they were so concerned about their privacy.There are plenty of common through lines, of course. Most privacy people love Proton, which makes sense. Proton seems to be the only company that offers a suite of apps most closely resembling Google's while also prioritizing privacy. If you want your email, calendar, word processor, and even your VPN all tied up nicely under one privacy-focused umbrella, that's Proton. But not everyone wants an ecosystem, either. That's why you see respondents using other VPNs, like Mullvad, or other private storage options, like Tresorit. These apps and services exist—they might just not be owned by one company, like Apple or Google (or Proton).Google and Meta are more commonalities, in that most privacy enthusiasts ditch them entirely. Some, like Mark, haven't been able to fully shake off these data-hungry companies. In Mark's case, that's because they need these platforms for work. But while most hardcore privacy people delete their Google and Meta accounts, most of us have trouble de-Googling and de-Metaing our digital lives. In general, though, the keys to privacy success include the following: Use a VPN to protect your internet traffic; prioritize privacy in your web browser, both through the browser itself, as well as extensions that block ads and protect your traffic; shield your sensitive information whenever possible, by using email aliases, alternate phone numbers, or credit card masks; use strong and unique passwords for all accounts, and store those passwords in a secure password manager; use two-factor authentication whenever possible (perhaps passkeys, when available); and stick to end-to-end encrypted chat apps to communicate with others. While there's always more you can do, that's the perfect storm to keep your digital life as private as reasonably possible. Some might read through the examples here and see steps that are too much effort to be worth it. It might seem out of reach to ditch Gmail and Instagram, break certain websites, and force your friends and family to learn new numbers and email addresses to protect your privacy, especially if you don't feel your privacy has that much of an impact on your life. But even if you aren't sold on the concept of privacy itself, there are real-world results from sticking with these methods. Jay no longer receives spam calls and texts; Mark no longer sees ads that are freakishly relevant to their likes. It's a lifestyle change, to be sure, but it's not just to serve some concept of privacy. You can see results by changing the way you interact with the internet, all without having to actually disconnect from the internet, and, by extension, the world at large.
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  • New Bambu Labs Update after Reported Problems

    3D printer manufacturer Bambu Lab has issued a new update after an early fix was withdrawn. Termed a critical calibration bug, the company has acted swiftly to deliver new code to its many users.
    The Shenzhen-based company has now released firmware version V01.01.02.07 for its H2D 3D printer through its Public Beta Program. Rolled out on May 23, this update introduces a comprehensive set of new features, performance enhancements, and critical bug fixes designed to elevate print quality, expand hardware compatibility, and offer users greater control. The release builds on feedback gathered from earlier beta phases.
    The Bambu Lab H2D Laser Full Combo in a workshop. Image via Bambu Lab.
    Features and Improvements
    Firmware V01.01.02.07 adds native support for the CyberBrick time-lapse kit. It also expands the H2D’s onboard AI failure detection system, now giving users the ability to individually toggle detection functions for nozzle clumping, spaghetti printing, air printing, and purge chute pile-ups from the printer’s interface.
    Hardware compatibility has been further extended. The AMS 2 Pro and AMS HT systems now support RFID-based automatic matching of drying parameters and can perform drying operations without rotating spools. Additionally, the Laser & Cut module can now initiate tasks directly from USB drive files, improving workflow support.
    Performance updates include improved foreign object detection on the smooth PEI plate, better regulation of heatbed temperatures, enhanced first-layer quality, more reliable chamber temperature checks before printing begins, and improved accuracy of laser module flame detection. The update also enhances the accuracy of nozzle clumping and nozzle camera dirty detection, while optimizing the pre-purging strategy.
    A collision issue between the nozzle flow blocker and nozzle wiper—previously triggered during flow dynamics calibration—has been resolved. Calibration reliability for the liveview camera has also improved, and issues with pre-extrusion lines sticking to prints during layer transitions have been addressed.
    Bambu Lab H2D Launch. Image via Bambu Lab.
    However, two known issues remain in this beta release: detection of filament PTFE tube detachment is currently disabled, and users cannot adjust heatbed temperature via the Bambu Handy app. The latter is expected to be fixed in a future app update.
    This version replaces V01.01.02.04, which was briefly released on May 20 before being withdrawn due to a critical calibration bug. That earlier version caused the right nozzle to crash into the wiper during left-nozzle calibration, damaging the printer. The firmware also temporarily disabled filament detachment detection. Bambu Lab quickly pulled the update and advised users to revert to the previous stable firmware while working on a corrected release—now realized in version V01.01.02.07.
    Accessing the Firmware
    To access the beta firmware, users can opt into the Public Beta Program through the Bambu Handy app by navigating to the “Me” section and selecting “Beta Firmware Program.” Once enrolled, the update will be rolled out gradually. Participants can leave the program at any time and revert to the most recent stable firmware version. Bambu Lab recommends updating Bambu Studio Presets before installing the firmware to ensure full compatibility. Full technical documentation and the official changelog are available on Bambu Lab’s website.
    Bambu Lab Hardware Line: H2D and Beyond
    The new firmware update applies to the H2D 3D printer, Bambu Lab’s flagship desktop manufacturing system unveiled in March 2025. Designed for professional users, the H2D offers the company’s largest build volume to date—350 x 320 x 325 mm—and includes two new AMS systems with integrated filament drying. Dual-nozzle extrusion and servo-driven precision deliver high accuracy, while a 350°C hotend and 65°C heated chamber allow reliable printing with high-performance, fiber-reinforced materials. With a toolhead speed of up to 1000 mm/s and acceleration of 20,000 mm/s², the H2D is built for productivity without compromising quality.
    The Bambu Lab H2D’s digital cutter. Image via Bambu Lab.
    Bambu Lab’s broader portfolio also includes the X1E, released in 2023 as an enterprise-grade upgrade to its X1 series. Developed with professional and engineering applications in mind, the X1E features LAN-only connectivity for secure, offline operation, enhanced air filtration, and precise thermal regulation. An increased maximum nozzle temperature expands its material compatibility, making it suitable for demanding industrial applications. At its core, the X1E builds on the proven performance of the X1 Carbon, extending the system’s capabilities for use in sensitive or regulated environments.
    Take the 3DPI Reader Survey — shape the future of AM reporting in under 5 minutes.
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    Subscribe to the3D Printing Industry newsletter to keep up with the latest 3D printing news.
    You can also follow us on LinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content.
    Featured image shows Bambu Lab H2D Launch. Image via Bambu Lab.

    Paloma Duran
    Paloma Duran holds a BA in International Relations and an MA in Journalism. Specializing in writing, podcasting, and content and event creation, she works across politics, energy, mining, and technology. With a passion for global trends, Paloma is particularly interested in the impact of technology like 3D printing on shaping our future.
    #new #bambu #labs #update #after
    New Bambu Labs Update after Reported Problems
    3D printer manufacturer Bambu Lab has issued a new update after an early fix was withdrawn. Termed a critical calibration bug, the company has acted swiftly to deliver new code to its many users. The Shenzhen-based company has now released firmware version V01.01.02.07 for its H2D 3D printer through its Public Beta Program. Rolled out on May 23, this update introduces a comprehensive set of new features, performance enhancements, and critical bug fixes designed to elevate print quality, expand hardware compatibility, and offer users greater control. The release builds on feedback gathered from earlier beta phases. The Bambu Lab H2D Laser Full Combo in a workshop. Image via Bambu Lab. Features and Improvements Firmware V01.01.02.07 adds native support for the CyberBrick time-lapse kit. It also expands the H2D’s onboard AI failure detection system, now giving users the ability to individually toggle detection functions for nozzle clumping, spaghetti printing, air printing, and purge chute pile-ups from the printer’s interface. Hardware compatibility has been further extended. The AMS 2 Pro and AMS HT systems now support RFID-based automatic matching of drying parameters and can perform drying operations without rotating spools. Additionally, the Laser & Cut module can now initiate tasks directly from USB drive files, improving workflow support. Performance updates include improved foreign object detection on the smooth PEI plate, better regulation of heatbed temperatures, enhanced first-layer quality, more reliable chamber temperature checks before printing begins, and improved accuracy of laser module flame detection. The update also enhances the accuracy of nozzle clumping and nozzle camera dirty detection, while optimizing the pre-purging strategy. A collision issue between the nozzle flow blocker and nozzle wiper—previously triggered during flow dynamics calibration—has been resolved. Calibration reliability for the liveview camera has also improved, and issues with pre-extrusion lines sticking to prints during layer transitions have been addressed. Bambu Lab H2D Launch. Image via Bambu Lab. However, two known issues remain in this beta release: detection of filament PTFE tube detachment is currently disabled, and users cannot adjust heatbed temperature via the Bambu Handy app. The latter is expected to be fixed in a future app update. This version replaces V01.01.02.04, which was briefly released on May 20 before being withdrawn due to a critical calibration bug. That earlier version caused the right nozzle to crash into the wiper during left-nozzle calibration, damaging the printer. The firmware also temporarily disabled filament detachment detection. Bambu Lab quickly pulled the update and advised users to revert to the previous stable firmware while working on a corrected release—now realized in version V01.01.02.07. Accessing the Firmware To access the beta firmware, users can opt into the Public Beta Program through the Bambu Handy app by navigating to the “Me” section and selecting “Beta Firmware Program.” Once enrolled, the update will be rolled out gradually. Participants can leave the program at any time and revert to the most recent stable firmware version. Bambu Lab recommends updating Bambu Studio Presets before installing the firmware to ensure full compatibility. Full technical documentation and the official changelog are available on Bambu Lab’s website. Bambu Lab Hardware Line: H2D and Beyond The new firmware update applies to the H2D 3D printer, Bambu Lab’s flagship desktop manufacturing system unveiled in March 2025. Designed for professional users, the H2D offers the company’s largest build volume to date—350 x 320 x 325 mm—and includes two new AMS systems with integrated filament drying. Dual-nozzle extrusion and servo-driven precision deliver high accuracy, while a 350°C hotend and 65°C heated chamber allow reliable printing with high-performance, fiber-reinforced materials. With a toolhead speed of up to 1000 mm/s and acceleration of 20,000 mm/s², the H2D is built for productivity without compromising quality. The Bambu Lab H2D’s digital cutter. Image via Bambu Lab. Bambu Lab’s broader portfolio also includes the X1E, released in 2023 as an enterprise-grade upgrade to its X1 series. Developed with professional and engineering applications in mind, the X1E features LAN-only connectivity for secure, offline operation, enhanced air filtration, and precise thermal regulation. An increased maximum nozzle temperature expands its material compatibility, making it suitable for demanding industrial applications. At its core, the X1E builds on the proven performance of the X1 Carbon, extending the system’s capabilities for use in sensitive or regulated environments. Take the 3DPI Reader Survey — shape the future of AM reporting in under 5 minutes. Who won the 2024 3D Printing Industry Awards? Subscribe to the3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us on LinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content. Featured image shows Bambu Lab H2D Launch. Image via Bambu Lab. Paloma Duran Paloma Duran holds a BA in International Relations and an MA in Journalism. Specializing in writing, podcasting, and content and event creation, she works across politics, energy, mining, and technology. With a passion for global trends, Paloma is particularly interested in the impact of technology like 3D printing on shaping our future. #new #bambu #labs #update #after
    3DPRINTINGINDUSTRY.COM
    New Bambu Labs Update after Reported Problems
    3D printer manufacturer Bambu Lab has issued a new update after an early fix was withdrawn. Termed a critical calibration bug, the company has acted swiftly to deliver new code to its many users. The Shenzhen-based company has now released firmware version V01.01.02.07 for its H2D 3D printer through its Public Beta Program. Rolled out on May 23, this update introduces a comprehensive set of new features, performance enhancements, and critical bug fixes designed to elevate print quality, expand hardware compatibility, and offer users greater control. The release builds on feedback gathered from earlier beta phases. The Bambu Lab H2D Laser Full Combo in a workshop. Image via Bambu Lab. Features and Improvements Firmware V01.01.02.07 adds native support for the CyberBrick time-lapse kit. It also expands the H2D’s onboard AI failure detection system, now giving users the ability to individually toggle detection functions for nozzle clumping, spaghetti printing, air printing, and purge chute pile-ups from the printer’s interface. Hardware compatibility has been further extended. The AMS 2 Pro and AMS HT systems now support RFID-based automatic matching of drying parameters and can perform drying operations without rotating spools. Additionally, the Laser & Cut module can now initiate tasks directly from USB drive files, improving workflow support. Performance updates include improved foreign object detection on the smooth PEI plate, better regulation of heatbed temperatures, enhanced first-layer quality, more reliable chamber temperature checks before printing begins, and improved accuracy of laser module flame detection. The update also enhances the accuracy of nozzle clumping and nozzle camera dirty detection, while optimizing the pre-purging strategy. A collision issue between the nozzle flow blocker and nozzle wiper—previously triggered during flow dynamics calibration—has been resolved. Calibration reliability for the liveview camera has also improved, and issues with pre-extrusion lines sticking to prints during layer transitions have been addressed. Bambu Lab H2D Launch. Image via Bambu Lab. However, two known issues remain in this beta release: detection of filament PTFE tube detachment is currently disabled, and users cannot adjust heatbed temperature via the Bambu Handy app. The latter is expected to be fixed in a future app update. This version replaces V01.01.02.04, which was briefly released on May 20 before being withdrawn due to a critical calibration bug. That earlier version caused the right nozzle to crash into the wiper during left-nozzle calibration, damaging the printer. The firmware also temporarily disabled filament detachment detection. Bambu Lab quickly pulled the update and advised users to revert to the previous stable firmware while working on a corrected release—now realized in version V01.01.02.07. Accessing the Firmware To access the beta firmware, users can opt into the Public Beta Program through the Bambu Handy app by navigating to the “Me” section and selecting “Beta Firmware Program.” Once enrolled, the update will be rolled out gradually. Participants can leave the program at any time and revert to the most recent stable firmware version. Bambu Lab recommends updating Bambu Studio Presets before installing the firmware to ensure full compatibility. Full technical documentation and the official changelog are available on Bambu Lab’s website. Bambu Lab Hardware Line: H2D and Beyond The new firmware update applies to the H2D 3D printer, Bambu Lab’s flagship desktop manufacturing system unveiled in March 2025. Designed for professional users, the H2D offers the company’s largest build volume to date—350 x 320 x 325 mm—and includes two new AMS systems with integrated filament drying. Dual-nozzle extrusion and servo-driven precision deliver high accuracy, while a 350°C hotend and 65°C heated chamber allow reliable printing with high-performance, fiber-reinforced materials. With a toolhead speed of up to 1000 mm/s and acceleration of 20,000 mm/s², the H2D is built for productivity without compromising quality. The Bambu Lab H2D’s digital cutter. Image via Bambu Lab. Bambu Lab’s broader portfolio also includes the X1E, released in 2023 as an enterprise-grade upgrade to its X1 series. Developed with professional and engineering applications in mind, the X1E features LAN-only connectivity for secure, offline operation, enhanced air filtration, and precise thermal regulation. An increased maximum nozzle temperature expands its material compatibility, making it suitable for demanding industrial applications. At its core, the X1E builds on the proven performance of the X1 Carbon, extending the system’s capabilities for use in sensitive or regulated environments. Take the 3DPI Reader Survey — shape the future of AM reporting in under 5 minutes. Who won the 2024 3D Printing Industry Awards? Subscribe to the3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us on LinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content. Featured image shows Bambu Lab H2D Launch. Image via Bambu Lab. Paloma Duran Paloma Duran holds a BA in International Relations and an MA in Journalism. Specializing in writing, podcasting, and content and event creation, she works across politics, energy, mining, and technology. With a passion for global trends, Paloma is particularly interested in the impact of technology like 3D printing on shaping our future.
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  • Government fast-tracks LDA Design and Fereday Pollard-designed reservoirs in Cambridgeshire and Lincolnshire

    Schemes designated ‘nationally significant’ as part of wider efforts to unlock housing growth and address long-term infrastructure shortfalls

    Source: LDA DesignA rendering of the proposed new Lincolnshire reservoir
    Two new reservoir projects proposed by Anglian Water and Cambridge Water have been awarded nationally significant infrastructure status, with the government stepping in to fast-track the planning process amid growing concern about the impact of water shortages on housing and economic development.
    The reservoirs, located near March in Cambridgeshire and south of Sleaford in Lincolnshire, are now set to bypass the local decision-making process and will be determined directly by Steve Read, the environment secretary. The intervention forms part of the government’s broader “plan for change”, which seeks to accelerate the delivery of 150 major infrastructure projects and support the construction of 1.5 million new homes by the end of the current parliament.
    Design proposals, developed by LDA Design and Fereday Pollard, include sculpted embankments formed from excavated soil, integrated wetland habitats and publicly accessible routes intended to support recreation and biodiversity.
    According to government figures, the Fens Reservoir is expected to supply around 87 million litres of water per day to 250,000 homes when completed in 2036. The Lincolnshire Reservoir would deliver up to 166 million litres per day for as many as 500,000 homes, with an anticipated completion date of 2040.
    The Department for the Environment, Food and Rural Affairssaid the decision to intervene reflects the urgency of addressing regional water stress. “Today we are backing the builders not the blockers, intervening in the national interest and slashing red tape to make the planning process faster to unblock nine new reservoirs,” said water minister Emma Hardy.
    “This government will secure our water supply for future generations and unlock the building of thousands of homes as part of the plan for change.”

    Source: LDA DesignA rendering of the proposed new Fens reservoir
    The reservoirs are being brought forward against a backdrop of strained infrastructure capacity and an extended period without new large-scale water storage projects. No major reservoirs have been delivered in England since 1992.
    According to the government, the combination of population growth, ageing infrastructure and climate change has created “a significant risk that the UK could run out of clean drinking water by the middle of the next decade”.
    Water scarcity has already delayed housing development in parts of the east of England and South-east, including in Cambridge and north Sussex. The government has said that the Fens and Lincolnshire reservoirs will help to address these blockages by providing the baseline infrastructure needed for new homes to proceed.
    David Black, chief executive of Ofwat, said: “We welcome the clear focus the government is placing upon accelerating the delivery of supply and resilience schemes that will meet our future water needs and support economic growth. Alongside the £2bn of development funding announced at our 2024 price review, this will help us to deliver the largest programme of major water infrastructure projects seen in decades.”
    The Cambridgeshire and Lincolnshire schemes are two of nine reservoirs across England that water companies have committed to deliver by 2050. Together, they are expected to add 670 million litres per day to the national supply.
    #government #fasttracks #lda #design #fereday
    Government fast-tracks LDA Design and Fereday Pollard-designed reservoirs in Cambridgeshire and Lincolnshire
    Schemes designated ‘nationally significant’ as part of wider efforts to unlock housing growth and address long-term infrastructure shortfalls Source: LDA DesignA rendering of the proposed new Lincolnshire reservoir Two new reservoir projects proposed by Anglian Water and Cambridge Water have been awarded nationally significant infrastructure status, with the government stepping in to fast-track the planning process amid growing concern about the impact of water shortages on housing and economic development. The reservoirs, located near March in Cambridgeshire and south of Sleaford in Lincolnshire, are now set to bypass the local decision-making process and will be determined directly by Steve Read, the environment secretary. The intervention forms part of the government’s broader “plan for change”, which seeks to accelerate the delivery of 150 major infrastructure projects and support the construction of 1.5 million new homes by the end of the current parliament. Design proposals, developed by LDA Design and Fereday Pollard, include sculpted embankments formed from excavated soil, integrated wetland habitats and publicly accessible routes intended to support recreation and biodiversity. According to government figures, the Fens Reservoir is expected to supply around 87 million litres of water per day to 250,000 homes when completed in 2036. The Lincolnshire Reservoir would deliver up to 166 million litres per day for as many as 500,000 homes, with an anticipated completion date of 2040. The Department for the Environment, Food and Rural Affairssaid the decision to intervene reflects the urgency of addressing regional water stress. “Today we are backing the builders not the blockers, intervening in the national interest and slashing red tape to make the planning process faster to unblock nine new reservoirs,” said water minister Emma Hardy. “This government will secure our water supply for future generations and unlock the building of thousands of homes as part of the plan for change.” Source: LDA DesignA rendering of the proposed new Fens reservoir The reservoirs are being brought forward against a backdrop of strained infrastructure capacity and an extended period without new large-scale water storage projects. No major reservoirs have been delivered in England since 1992. According to the government, the combination of population growth, ageing infrastructure and climate change has created “a significant risk that the UK could run out of clean drinking water by the middle of the next decade”. Water scarcity has already delayed housing development in parts of the east of England and South-east, including in Cambridge and north Sussex. The government has said that the Fens and Lincolnshire reservoirs will help to address these blockages by providing the baseline infrastructure needed for new homes to proceed. David Black, chief executive of Ofwat, said: “We welcome the clear focus the government is placing upon accelerating the delivery of supply and resilience schemes that will meet our future water needs and support economic growth. Alongside the £2bn of development funding announced at our 2024 price review, this will help us to deliver the largest programme of major water infrastructure projects seen in decades.” The Cambridgeshire and Lincolnshire schemes are two of nine reservoirs across England that water companies have committed to deliver by 2050. Together, they are expected to add 670 million litres per day to the national supply. #government #fasttracks #lda #design #fereday
    WWW.BDONLINE.CO.UK
    Government fast-tracks LDA Design and Fereday Pollard-designed reservoirs in Cambridgeshire and Lincolnshire
    Schemes designated ‘nationally significant’ as part of wider efforts to unlock housing growth and address long-term infrastructure shortfalls Source: LDA DesignA rendering of the proposed new Lincolnshire reservoir Two new reservoir projects proposed by Anglian Water and Cambridge Water have been awarded nationally significant infrastructure status, with the government stepping in to fast-track the planning process amid growing concern about the impact of water shortages on housing and economic development. The reservoirs, located near March in Cambridgeshire and south of Sleaford in Lincolnshire, are now set to bypass the local decision-making process and will be determined directly by Steve Read, the environment secretary. The intervention forms part of the government’s broader “plan for change”, which seeks to accelerate the delivery of 150 major infrastructure projects and support the construction of 1.5 million new homes by the end of the current parliament. Design proposals, developed by LDA Design and Fereday Pollard, include sculpted embankments formed from excavated soil, integrated wetland habitats and publicly accessible routes intended to support recreation and biodiversity. According to government figures, the Fens Reservoir is expected to supply around 87 million litres of water per day to 250,000 homes when completed in 2036. The Lincolnshire Reservoir would deliver up to 166 million litres per day for as many as 500,000 homes, with an anticipated completion date of 2040. The Department for the Environment, Food and Rural Affairs (Defra) said the decision to intervene reflects the urgency of addressing regional water stress. “Today we are backing the builders not the blockers, intervening in the national interest and slashing red tape to make the planning process faster to unblock nine new reservoirs,” said water minister Emma Hardy. “This government will secure our water supply for future generations and unlock the building of thousands of homes as part of the plan for change.” Source: LDA DesignA rendering of the proposed new Fens reservoir The reservoirs are being brought forward against a backdrop of strained infrastructure capacity and an extended period without new large-scale water storage projects. No major reservoirs have been delivered in England since 1992. According to the government, the combination of population growth, ageing infrastructure and climate change has created “a significant risk that the UK could run out of clean drinking water by the middle of the next decade”. Water scarcity has already delayed housing development in parts of the east of England and South-east, including in Cambridge and north Sussex. The government has said that the Fens and Lincolnshire reservoirs will help to address these blockages by providing the baseline infrastructure needed for new homes to proceed. David Black, chief executive of Ofwat, said: “We welcome the clear focus the government is placing upon accelerating the delivery of supply and resilience schemes that will meet our future water needs and support economic growth. Alongside the £2bn of development funding announced at our 2024 price review, this will help us to deliver the largest programme of major water infrastructure projects seen in decades.” The Cambridgeshire and Lincolnshire schemes are two of nine reservoirs across England that water companies have committed to deliver by 2050. Together, they are expected to add 670 million litres per day to the national supply.
    0 Комментарии 0 Поделились
  • This is not a pipe: UX, AI, and the risk of satisficed product design

    AI’s grip on design forces us to reconsider our role in shaping perception, reality, and—most importantly—decision-making.Image composed in Figma using AI-generated assets.I love a good prototype.You know that old saying—a picture’s worth a thousand words? Well, a prototype is worth a million, especially if you’re a developer, a stakeholder, or a decision-maker trying to make sense of a complex idea with a lot of moving parts.A prototype compresses context. It gives form to the abstract. It invites feedback for iteration and improvement. I’ve built them my whole career, and I still believe they’re the most powerful artifacts in product design.But I’m also starting to worry.The old daysBack in the early days of the web, I used to prototype in hand-coded HTML. Not because I loved code, but because I cared about quality. Browsers were unpredictable animals. Netscape and IE rendered the same markup in wildly different ways. The best we could do was chase consistency through hours of trial and error—hoping somehow that one of us would find and document the answer for the rest.Then Jeffrey Zeldman came along, armed with his famous pop culture wit and transparent brilliance, rallying the web community behind standards and semantic code. And it worked. Slowly, thankfully, the browser makers listened. We built better websites with better languages. HTML became standardized and meaningful under the hood.That was craft.Not just the mechanics of markup, but the intentionality behind it. Craft, to me, is thoughtful execution learned over time. It’s the subtle accumulation of experience, taste, and judgment. It’s a uniquely human achievement.The new nowFast forward to today, and we’re surrounded by tools promising instant output. AI is the new rallying cry, and its promise is both thrilling and disorienting.Tools like Lovable, v0.dev, and Cursor offer prototyping at the speed of thought. With a single prompt, we can summon UI layouts, component libraries, even entire interaction flows. It’s an addictive sort of magic. And in a product world driven by speed and iteration, this kind of acceleration is a godsend.But there’s something quietly unsettling about the ease of it all.Because with great speed comes great risk—perhaps to our users and to our own hard-won standards. And ironically, those who seem to value “craft” as the standard bearers of the current definition—forged exclusively in the conventional tooling of Figma—seem to be the loudest proponents of the new speed.René Magritte, The Treachery of Images. Los Angeles County Museum of Art.This is not a pipeMagritte once painted a pipe and wrote underneath, “Ceci n’est pas une pipe”—This is not a pipe.He was right. It’s just a painting of a pipe, a representation, not the object itself. Postmodern thinkers wasted many French brain cells expanding on this idea, which eventually made its way into popular culture via The Matrix film franchise.In UX, we live and breathe representations. Wireframes, mockups, user flows, prototypes—they’re all stand-ins for future experiences. And yet, stakeholders and product teams often quickly treat them as the final product. The flow becomes the experience. The mockup becomes the truth.Add AI to the mix, and the illusion intensifies exponentially.When an AI-generated interface looks authentic and clickable, it’s dangerously easy to accept it at face value. But what if it’s based on flawed assumptions? What if it reflects patterns that don’t serve our users? What if it simply looks finished, when it’s not even close to holding real value?The risk of satisficingHerbert Simon had a made-up word for this kind of decision-making: satisficing. A blend of “satisfy” and “suffice.” It means settling for a good-enough solution when the perfect one is too costly or too far out of reach.In AI-generated design, satisficing isn’t just a risk—it’s the default.The algorithm gives us something that looks fine, behaves fine, and maybe even tests fine. And in the absence of the right checkpoints for critical thought, we’re liable to ship it. Not because it’s right, but because it’s fast and frictionless.And that worries me.Because over time, we get complacent and stuck in our comfort zones. When that happens, design becomes more template-driven. Interfaces lose connectivity to the humans they’re supposed to serve. And worst of all, we stop asking why.Diagram inspired by Herbert Simon’s model of bounded rationality. Created by author.Shifting timesNow, there’s nothing inherently wrong about satisficed decision making. In fact, Simon viewed the term practically—recognizing that humans, limited in time, knowledge, and processing capacity, operate within what he called a “bounded rationality.”In agile product design, this is the whole point of an MVP.The problem arises when we’re out of sync with one another, when one discipline overrides the other with disregard, deciding that something is “good enough” without considering the wider trade offs.The optimist in me wants to believe we’re well-suited and prepared for this inevitability.I’m currently one of those displaced knowledge workers, looking for my next opportunity in UX / Product Design. I’ve seen the shift from using the term UX Designer to Product Designer in the job descriptions. Leaving the organizational debates and the shameful clickbait aside, this shift seems to signal a natural evolution—traditional UX design roles are moving deeper into product delivery.But if design and product are becoming equal partners in the organizational chart, then our collective vision should be to make decisions together, without being a consensus machine. That means mapping out our processes and synthesizing data into rational decisions within a new bounded reality—one that’s accelerated from the start.Because the point isn’t to eliminate satisficing. It’s to make it conscious, collaborative, and aligned. UX and design professionals need to be embedded in the conversation—not just reacting to outputs, but helping frame the questions and the goals. Otherwise, speed wins by default—leaving craft, context, and care lost in the latest sprint.The new frontierI’m not anti-AI. Quite the opposite. I’m genuinely excited about what these tools can unlock—especially in early design stages, where low fidelity and high experimentation are crucial. We should be moving faster. We should be looking at and testing more ideas. We should be using AI to remove blockers and free up energy for deeper thinking.But we also need to stay alert. We need to protect the human-centered insights and the basic fundamentals of context and critical thought that live outside the models.We can’t let the ease of generation become a substitute for our better judgment. We can’t let groupthink dictate taste. We can’t let empathy get stripped from the process just because the output looks like a viable product to the loudest person in the room.As designers, our job is not just to create. It’s to question. To inform. To shape. To provoke. To guide.And sometimes, to remind the team… This is not a pipe.This is not a pipe: UX, AI, and the risk of satisficed product design was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
    #this #not #pipe #risk #satisficed
    This is not a pipe: UX, AI, and the risk of satisficed product design
    AI’s grip on design forces us to reconsider our role in shaping perception, reality, and—most importantly—decision-making.Image composed in Figma using AI-generated assets.I love a good prototype.You know that old saying—a picture’s worth a thousand words? Well, a prototype is worth a million, especially if you’re a developer, a stakeholder, or a decision-maker trying to make sense of a complex idea with a lot of moving parts.A prototype compresses context. It gives form to the abstract. It invites feedback for iteration and improvement. I’ve built them my whole career, and I still believe they’re the most powerful artifacts in product design.But I’m also starting to worry.The old daysBack in the early days of the web, I used to prototype in hand-coded HTML. Not because I loved code, but because I cared about quality. Browsers were unpredictable animals. Netscape and IE rendered the same markup in wildly different ways. The best we could do was chase consistency through hours of trial and error—hoping somehow that one of us would find and document the answer for the rest.Then Jeffrey Zeldman came along, armed with his famous pop culture wit and transparent brilliance, rallying the web community behind standards and semantic code. And it worked. Slowly, thankfully, the browser makers listened. We built better websites with better languages. HTML became standardized and meaningful under the hood.That was craft.Not just the mechanics of markup, but the intentionality behind it. Craft, to me, is thoughtful execution learned over time. It’s the subtle accumulation of experience, taste, and judgment. It’s a uniquely human achievement.The new nowFast forward to today, and we’re surrounded by tools promising instant output. AI is the new rallying cry, and its promise is both thrilling and disorienting.Tools like Lovable, v0.dev, and Cursor offer prototyping at the speed of thought. With a single prompt, we can summon UI layouts, component libraries, even entire interaction flows. It’s an addictive sort of magic. And in a product world driven by speed and iteration, this kind of acceleration is a godsend.But there’s something quietly unsettling about the ease of it all.Because with great speed comes great risk—perhaps to our users and to our own hard-won standards. And ironically, those who seem to value “craft” as the standard bearers of the current definition—forged exclusively in the conventional tooling of Figma—seem to be the loudest proponents of the new speed.René Magritte, The Treachery of Images. Los Angeles County Museum of Art.This is not a pipeMagritte once painted a pipe and wrote underneath, “Ceci n’est pas une pipe”—This is not a pipe.He was right. It’s just a painting of a pipe, a representation, not the object itself. Postmodern thinkers wasted many French brain cells expanding on this idea, which eventually made its way into popular culture via The Matrix film franchise.In UX, we live and breathe representations. Wireframes, mockups, user flows, prototypes—they’re all stand-ins for future experiences. And yet, stakeholders and product teams often quickly treat them as the final product. The flow becomes the experience. The mockup becomes the truth.Add AI to the mix, and the illusion intensifies exponentially.When an AI-generated interface looks authentic and clickable, it’s dangerously easy to accept it at face value. But what if it’s based on flawed assumptions? What if it reflects patterns that don’t serve our users? What if it simply looks finished, when it’s not even close to holding real value?The risk of satisficingHerbert Simon had a made-up word for this kind of decision-making: satisficing. A blend of “satisfy” and “suffice.” It means settling for a good-enough solution when the perfect one is too costly or too far out of reach.In AI-generated design, satisficing isn’t just a risk—it’s the default.The algorithm gives us something that looks fine, behaves fine, and maybe even tests fine. And in the absence of the right checkpoints for critical thought, we’re liable to ship it. Not because it’s right, but because it’s fast and frictionless.And that worries me.Because over time, we get complacent and stuck in our comfort zones. When that happens, design becomes more template-driven. Interfaces lose connectivity to the humans they’re supposed to serve. And worst of all, we stop asking why.Diagram inspired by Herbert Simon’s model of bounded rationality. Created by author.Shifting timesNow, there’s nothing inherently wrong about satisficed decision making. In fact, Simon viewed the term practically—recognizing that humans, limited in time, knowledge, and processing capacity, operate within what he called a “bounded rationality.”In agile product design, this is the whole point of an MVP.The problem arises when we’re out of sync with one another, when one discipline overrides the other with disregard, deciding that something is “good enough” without considering the wider trade offs.The optimist in me wants to believe we’re well-suited and prepared for this inevitability.I’m currently one of those displaced knowledge workers, looking for my next opportunity in UX / Product Design. I’ve seen the shift from using the term UX Designer to Product Designer in the job descriptions. Leaving the organizational debates and the shameful clickbait aside, this shift seems to signal a natural evolution—traditional UX design roles are moving deeper into product delivery.But if design and product are becoming equal partners in the organizational chart, then our collective vision should be to make decisions together, without being a consensus machine. That means mapping out our processes and synthesizing data into rational decisions within a new bounded reality—one that’s accelerated from the start.Because the point isn’t to eliminate satisficing. It’s to make it conscious, collaborative, and aligned. UX and design professionals need to be embedded in the conversation—not just reacting to outputs, but helping frame the questions and the goals. Otherwise, speed wins by default—leaving craft, context, and care lost in the latest sprint.The new frontierI’m not anti-AI. Quite the opposite. I’m genuinely excited about what these tools can unlock—especially in early design stages, where low fidelity and high experimentation are crucial. We should be moving faster. We should be looking at and testing more ideas. We should be using AI to remove blockers and free up energy for deeper thinking.But we also need to stay alert. We need to protect the human-centered insights and the basic fundamentals of context and critical thought that live outside the models.We can’t let the ease of generation become a substitute for our better judgment. We can’t let groupthink dictate taste. We can’t let empathy get stripped from the process just because the output looks like a viable product to the loudest person in the room.As designers, our job is not just to create. It’s to question. To inform. To shape. To provoke. To guide.And sometimes, to remind the team… This is not a pipe.This is not a pipe: UX, AI, and the risk of satisficed product design was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story. #this #not #pipe #risk #satisficed
    UXDESIGN.CC
    This is not a pipe: UX, AI, and the risk of satisficed product design
    AI’s grip on design forces us to reconsider our role in shaping perception, reality, and—most importantly—decision-making.Image composed in Figma using AI-generated assets.I love a good prototype.You know that old saying—a picture’s worth a thousand words? Well, a prototype is worth a million, especially if you’re a developer, a stakeholder, or a decision-maker trying to make sense of a complex idea with a lot of moving parts.A prototype compresses context. It gives form to the abstract. It invites feedback for iteration and improvement. I’ve built them my whole career, and I still believe they’re the most powerful artifacts in product design.But I’m also starting to worry.The old daysBack in the early days of the web, I used to prototype in hand-coded HTML. Not because I loved code, but because I cared about quality. Browsers were unpredictable animals. Netscape and IE rendered the same markup in wildly different ways. The best we could do was chase consistency through hours of trial and error—hoping somehow that one of us would find and document the answer for the rest.Then Jeffrey Zeldman came along, armed with his famous pop culture wit and transparent brilliance, rallying the web community behind standards and semantic code. And it worked. Slowly, thankfully, the browser makers listened. We built better websites with better languages. HTML became standardized and meaningful under the hood.That was craft.Not just the mechanics of markup, but the intentionality behind it. Craft, to me, is thoughtful execution learned over time. It’s the subtle accumulation of experience, taste, and judgment. It’s a uniquely human achievement.The new nowFast forward to today, and we’re surrounded by tools promising instant output. AI is the new rallying cry, and its promise is both thrilling and disorienting.Tools like Lovable, v0.dev, and Cursor offer prototyping at the speed of thought. With a single prompt, we can summon UI layouts, component libraries, even entire interaction flows. It’s an addictive sort of magic. And in a product world driven by speed and iteration, this kind of acceleration is a godsend.But there’s something quietly unsettling about the ease of it all.Because with great speed comes great risk—perhaps to our users and to our own hard-won standards. And ironically, those who seem to value “craft” as the standard bearers of the current definition—forged exclusively in the conventional tooling of Figma—seem to be the loudest proponents of the new speed.René Magritte, The Treachery of Images (1929). Los Angeles County Museum of Art.This is not a pipeMagritte once painted a pipe and wrote underneath, “Ceci n’est pas une pipe”—This is not a pipe.He was right. It’s just a painting of a pipe, a representation, not the object itself. Postmodern thinkers wasted many French brain cells expanding on this idea, which eventually made its way into popular culture via The Matrix film franchise.In UX, we live and breathe representations. Wireframes, mockups, user flows, prototypes—they’re all stand-ins for future experiences. And yet, stakeholders and product teams often quickly treat them as the final product. The flow becomes the experience. The mockup becomes the truth.Add AI to the mix, and the illusion intensifies exponentially.When an AI-generated interface looks authentic and clickable, it’s dangerously easy to accept it at face value. But what if it’s based on flawed assumptions? What if it reflects patterns that don’t serve our users? What if it simply looks finished, when it’s not even close to holding real value?The risk of satisficingHerbert Simon had a made-up word for this kind of decision-making: satisficing. A blend of “satisfy” and “suffice.” It means settling for a good-enough solution when the perfect one is too costly or too far out of reach.In AI-generated design, satisficing isn’t just a risk—it’s the default.The algorithm gives us something that looks fine, behaves fine, and maybe even tests fine. And in the absence of the right checkpoints for critical thought, we’re liable to ship it. Not because it’s right, but because it’s fast and frictionless.And that worries me.Because over time, we get complacent and stuck in our comfort zones. When that happens, design becomes more template-driven. Interfaces lose connectivity to the humans they’re supposed to serve. And worst of all, we stop asking why.Diagram inspired by Herbert Simon’s model of bounded rationality. Created by author.Shifting times (and how we respond)Now, there’s nothing inherently wrong about satisficed decision making. In fact, Simon viewed the term practically—recognizing that humans, limited in time, knowledge, and processing capacity, operate within what he called a “bounded rationality.”In agile product design, this is the whole point of an MVP.The problem arises when we’re out of sync with one another, when one discipline overrides the other with disregard, deciding that something is “good enough” without considering the wider trade offs.The optimist in me wants to believe we’re well-suited and prepared for this inevitability.I’m currently one of those displaced knowledge workers, looking for my next opportunity in UX / Product Design. I’ve seen the shift from using the term UX Designer to Product Designer in the job descriptions. Leaving the organizational debates and the shameful clickbait aside, this shift seems to signal a natural evolution—traditional UX design roles are moving deeper into product delivery.But if design and product are becoming equal partners in the organizational chart, then our collective vision should be to make decisions together, without being a consensus machine. That means mapping out our processes and synthesizing data into rational decisions within a new bounded reality—one that’s accelerated from the start.Because the point isn’t to eliminate satisficing. It’s to make it conscious, collaborative, and aligned. UX and design professionals need to be embedded in the conversation—not just reacting to outputs, but helping frame the questions and the goals. Otherwise, speed wins by default—leaving craft, context, and care lost in the latest sprint.The new frontierI’m not anti-AI. Quite the opposite. I’m genuinely excited about what these tools can unlock—especially in early design stages, where low fidelity and high experimentation are crucial. We should be moving faster. We should be looking at and testing more ideas. We should be using AI to remove blockers and free up energy for deeper thinking.But we also need to stay alert. We need to protect the human-centered insights and the basic fundamentals of context and critical thought that live outside the models.We can’t let the ease of generation become a substitute for our better judgment. We can’t let groupthink dictate taste. We can’t let empathy get stripped from the process just because the output looks like a viable product to the loudest person in the room.As designers, our job is not just to create. It’s to question. To inform. To shape. To provoke. To guide.And sometimes, to remind the team… This is not a pipe.This is not a pipe: UX, AI, and the risk of satisficed product design was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
    12 Комментарии 0 Поделились
  • Data Vs. Findings Vs. Insights In UX

    In many companies, data, findings, and insights are all used interchangeably. Slack conversations circle around convincing data points, statistically significant findings, reliable insights, and emerging trends. Unsurprisingly, conversations often mistake sporadic observations for consistent patterns.
    But how impactful is the weight that each of them carries? And how do we turn raw data into meaningful insights to make better decisions? Well, let’s find out.

    Why It All Matters
    At first, it may seem that the differences are very nuanced and merely technical. But when we review inputs and communicate the outcomes of our UX work, we need to be careful not to conflate terminology — to avoid wrong assumptions, wrong conclusions, and early dismissals.

    When strong recommendations and bold statements emerge in a big meeting, inevitably, there will be people questioning the decision-making process. More often than not, they will be the loudest voices in the room, often with their own agenda and priorities that they are trying to protect.
    As UX designers, we need to be prepared for it. The last thing we want is to have a weak line of thinking, easily dismantled under the premise of “weak research”, “unreliable findings”, “poor choice of users” — and hence dismissed straight away.
    Data ≠ Findings ≠ Insights
    People with different roles — analysts, data scientists, researchers, strategists — often rely on fine distinctions to make their decisions. The general difference is easy to put together:

    Data is raw observations.
    Findings describe emerging patterns in data but aren’t actionable.
    Insights are business opportunities.
    Hindsights are reflections of past actions and outcomes.
    Foresights are informed projections, insights with extrapolation.

    Here’s what it then looks like in real life:

    Data ↓ Six users were looking for ”Money transfer” in “Payments”, and 4 users discovered the feature in their personal dashboard.
    Finding ↓ 60% of users struggled to find the “Money transfer” feature on a dashboard, often confusing it with the “Payments” section.
    Insight ↓ Navigation doesn’t match users’ mental models for money transfers, causing confusion and delays. We recommend renaming sections or reorganizing the dashboard to prioritize “Transfer Money”. It could make task completion more intuitive and efficient.
    Hindsight ↓ After renaming the section to “Transfer Money” and moving it to the main dashboard, task success increased by 12%. User confusion dropped in follow-up tests. It proved to be an effective solution.
    Foresight ↓ As our financial products become more complex, users will expect simpler task-oriented navigationinstead of categories like “Payments”. We should evolve the dashboard towards action-driven IA to meet user expectations.

    Only insights create understanding and drive strategy. Foresights shape strategy, too, but are always shaped by bets and assumptions. So, unsurprisingly, stakeholders are interested in insights, not findings. They rarely need to dive into raw data points. But often, they do want to make sure that findings are reliable.
    That’s when, eventually, the big question about statistical significance comes along. And that’s when ideas and recommendations often get dismissed without a chance to be explored or explained.
    But Is It Statistically Significant?
    Now, for UX designers, that’s an incredibly difficult question to answer. As Nikki Anderson pointed out, statistical significance was never designed for qualitative research. And with UX work, we’re not trying to publish academic research or prove universal truths.
    What we are trying to do is reach theoretical saturation, the point where additional research doesn’t give us new insights. Research isn’t about proving something is true. It’s about preventing costly mistakes before they happen.

    Here are some useful talking points to handle the question:

    Five users per segment often surface major issues, and 10–15 users per segment usually reach saturation. If we’re still getting new insights after that, our scope is too broad.
    “If five people hit the same pothole and wreck their car, how many more do you need before fixing the road?”
    “If three enterprise customers say onboarding is confusing, that’s a churn risk.”
    “If two usability tests expose a checkout issue, that’s abandoned revenue.”
    “If one customer interview reveals a security concern, that’s a crisis waiting to happen.”
    “How many user complaints exactly do we need to take this seriously?”
    “How much revenue exactly are we willing to lose before fixing this issue?”

    And: it might not be necessary to focus on the number of participants, but instead, argue about users consistently struggling with a feature, mismatch of expectations, and a clear pattern emerging around a particular pain point.
    How To Turn Findings Into Insights
    Once we notice patterns emerging, we need to turn them into actionable recommendations. Surprisingly, this isn’t always easy — we need to avoid easy guesses and assumptions as far as possible, as they will invite wrong conclusions.
    To do that, you can rely on a very simple but effective framework to turn findings into insights: What Happened + Why + So What:

    “What happened” covers observed behavior and patterns.
    “Why” includes beliefs, expectations, or triggers.
    “So What” addresses impact, risk, and business opportunity.

    To better assess the “so what” part, we should pay close attention to the impact of what we have noticed on desired business outcomes. It can be anything from high-impact blockers and confusion to hesitation and inaction.
    I can wholeheartedly recommend exploring Findings → Insights Cheatsheet in Nikki Anderson’s wonderful slide deck, which has examples and prompts to use to turn findings into insights.
    Stop Sharing Findings — Deliver Insights
    When presenting the outcomes of your UX work, focus on actionable recommendations and business opportunities rather than patterns that emerged during testing.
    To me, it’s all about telling a good damn story. Memorable, impactful, feasible, and convincing. Paint the picture of what the future could look like and the difference it would produce. That’s where the biggest impact of UX work emerges.
    How To Measure UX And Design Impact
    Meet Measure UX & Design Impact, a practical guide for designers and UX leads to shape, measure, and explain your incredible UX impact on business. Recorded and updated by Vitaly Friedman. Use the friendly code 🎟 IMPACT to save 20% off today. Jump to the details.

    Video + UX TrainingVideo onlyVideo + UX Training$ 495.00 $ 799.00

    Get Video + UX Training25 video lessons+ Live UX Training.100 days money-back-guarantee.Video only$ 250.00$ 395.00

    Get the video course25 video lessons. Updated yearly.Also available as a UX Bundle with 2 video courses.

    Further Reading on Smashing Magazine

    “The Human Element: Using Research And Psychology To Elevate Data Storytelling,” Victor Yocco & Angelica Lo Duca
    “Integrations: From Simple Data Transfer To Modern Composable Architectures,” Edoardo Dusi
    “Scaling Success: Key Insights And Practical Takeaways,” Addy Osmani
    “Embracing Introversion In UX,” Victor Yocco
    #data #findings #insights
    Data Vs. Findings Vs. Insights In UX
    In many companies, data, findings, and insights are all used interchangeably. Slack conversations circle around convincing data points, statistically significant findings, reliable insights, and emerging trends. Unsurprisingly, conversations often mistake sporadic observations for consistent patterns. But how impactful is the weight that each of them carries? And how do we turn raw data into meaningful insights to make better decisions? Well, let’s find out. Why It All Matters At first, it may seem that the differences are very nuanced and merely technical. But when we review inputs and communicate the outcomes of our UX work, we need to be careful not to conflate terminology — to avoid wrong assumptions, wrong conclusions, and early dismissals. When strong recommendations and bold statements emerge in a big meeting, inevitably, there will be people questioning the decision-making process. More often than not, they will be the loudest voices in the room, often with their own agenda and priorities that they are trying to protect. As UX designers, we need to be prepared for it. The last thing we want is to have a weak line of thinking, easily dismantled under the premise of “weak research”, “unreliable findings”, “poor choice of users” — and hence dismissed straight away. Data ≠ Findings ≠ Insights People with different roles — analysts, data scientists, researchers, strategists — often rely on fine distinctions to make their decisions. The general difference is easy to put together: Data is raw observations. Findings describe emerging patterns in data but aren’t actionable. Insights are business opportunities. Hindsights are reflections of past actions and outcomes. Foresights are informed projections, insights with extrapolation. Here’s what it then looks like in real life: Data ↓ Six users were looking for ”Money transfer” in “Payments”, and 4 users discovered the feature in their personal dashboard. Finding ↓ 60% of users struggled to find the “Money transfer” feature on a dashboard, often confusing it with the “Payments” section. Insight ↓ Navigation doesn’t match users’ mental models for money transfers, causing confusion and delays. We recommend renaming sections or reorganizing the dashboard to prioritize “Transfer Money”. It could make task completion more intuitive and efficient. Hindsight ↓ After renaming the section to “Transfer Money” and moving it to the main dashboard, task success increased by 12%. User confusion dropped in follow-up tests. It proved to be an effective solution. Foresight ↓ As our financial products become more complex, users will expect simpler task-oriented navigationinstead of categories like “Payments”. We should evolve the dashboard towards action-driven IA to meet user expectations. Only insights create understanding and drive strategy. Foresights shape strategy, too, but are always shaped by bets and assumptions. So, unsurprisingly, stakeholders are interested in insights, not findings. They rarely need to dive into raw data points. But often, they do want to make sure that findings are reliable. That’s when, eventually, the big question about statistical significance comes along. And that’s when ideas and recommendations often get dismissed without a chance to be explored or explained. But Is It Statistically Significant? Now, for UX designers, that’s an incredibly difficult question to answer. As Nikki Anderson pointed out, statistical significance was never designed for qualitative research. And with UX work, we’re not trying to publish academic research or prove universal truths. What we are trying to do is reach theoretical saturation, the point where additional research doesn’t give us new insights. Research isn’t about proving something is true. It’s about preventing costly mistakes before they happen. Here are some useful talking points to handle the question: Five users per segment often surface major issues, and 10–15 users per segment usually reach saturation. If we’re still getting new insights after that, our scope is too broad. “If five people hit the same pothole and wreck their car, how many more do you need before fixing the road?” “If three enterprise customers say onboarding is confusing, that’s a churn risk.” “If two usability tests expose a checkout issue, that’s abandoned revenue.” “If one customer interview reveals a security concern, that’s a crisis waiting to happen.” “How many user complaints exactly do we need to take this seriously?” “How much revenue exactly are we willing to lose before fixing this issue?” And: it might not be necessary to focus on the number of participants, but instead, argue about users consistently struggling with a feature, mismatch of expectations, and a clear pattern emerging around a particular pain point. How To Turn Findings Into Insights Once we notice patterns emerging, we need to turn them into actionable recommendations. Surprisingly, this isn’t always easy — we need to avoid easy guesses and assumptions as far as possible, as they will invite wrong conclusions. To do that, you can rely on a very simple but effective framework to turn findings into insights: What Happened + Why + So What: “What happened” covers observed behavior and patterns. “Why” includes beliefs, expectations, or triggers. “So What” addresses impact, risk, and business opportunity. To better assess the “so what” part, we should pay close attention to the impact of what we have noticed on desired business outcomes. It can be anything from high-impact blockers and confusion to hesitation and inaction. I can wholeheartedly recommend exploring Findings → Insights Cheatsheet in Nikki Anderson’s wonderful slide deck, which has examples and prompts to use to turn findings into insights. Stop Sharing Findings — Deliver Insights When presenting the outcomes of your UX work, focus on actionable recommendations and business opportunities rather than patterns that emerged during testing. To me, it’s all about telling a good damn story. Memorable, impactful, feasible, and convincing. Paint the picture of what the future could look like and the difference it would produce. That’s where the biggest impact of UX work emerges. How To Measure UX And Design Impact Meet Measure UX & Design Impact, a practical guide for designers and UX leads to shape, measure, and explain your incredible UX impact on business. Recorded and updated by Vitaly Friedman. Use the friendly code 🎟 IMPACT to save 20% off today. Jump to the details. Video + UX TrainingVideo onlyVideo + UX Training$ 495.00 $ 799.00 Get Video + UX Training25 video lessons+ Live UX Training.100 days money-back-guarantee.Video only$ 250.00$ 395.00 Get the video course25 video lessons. Updated yearly.Also available as a UX Bundle with 2 video courses. Further Reading on Smashing Magazine “The Human Element: Using Research And Psychology To Elevate Data Storytelling,” Victor Yocco & Angelica Lo Duca “Integrations: From Simple Data Transfer To Modern Composable Architectures,” Edoardo Dusi “Scaling Success: Key Insights And Practical Takeaways,” Addy Osmani “Embracing Introversion In UX,” Victor Yocco #data #findings #insights
    SMASHINGMAGAZINE.COM
    Data Vs. Findings Vs. Insights In UX
    In many companies, data, findings, and insights are all used interchangeably. Slack conversations circle around convincing data points, statistically significant findings, reliable insights, and emerging trends. Unsurprisingly, conversations often mistake sporadic observations for consistent patterns. But how impactful is the weight that each of them carries? And how do we turn raw data into meaningful insights to make better decisions? Well, let’s find out. Why It All Matters At first, it may seem that the differences are very nuanced and merely technical. But when we review inputs and communicate the outcomes of our UX work, we need to be careful not to conflate terminology — to avoid wrong assumptions, wrong conclusions, and early dismissals. When strong recommendations and bold statements emerge in a big meeting, inevitably, there will be people questioning the decision-making process. More often than not, they will be the loudest voices in the room, often with their own agenda and priorities that they are trying to protect. As UX designers, we need to be prepared for it. The last thing we want is to have a weak line of thinking, easily dismantled under the premise of “weak research”, “unreliable findings”, “poor choice of users” — and hence dismissed straight away. Data ≠ Findings ≠ Insights People with different roles — analysts, data scientists, researchers, strategists — often rely on fine distinctions to make their decisions. The general difference is easy to put together: Data is raw observations (logs, notes, survey answers) (what was recorded). Findings describe emerging patterns in data but aren’t actionable (what happened). Insights are business opportunities (what happened + why + so what). Hindsights are reflections of past actions and outcomes (what we learned in previous work). Foresights are informed projections, insights with extrapolation (what could happen next). Here’s what it then looks like in real life: Data ↓ Six users were looking for ”Money transfer” in “Payments”, and 4 users discovered the feature in their personal dashboard. Finding ↓ 60% of users struggled to find the “Money transfer” feature on a dashboard, often confusing it with the “Payments” section. Insight ↓ Navigation doesn’t match users’ mental models for money transfers, causing confusion and delays. We recommend renaming sections or reorganizing the dashboard to prioritize “Transfer Money”. It could make task completion more intuitive and efficient. Hindsight ↓ After renaming the section to “Transfer Money” and moving it to the main dashboard, task success increased by 12%. User confusion dropped in follow-up tests. It proved to be an effective solution. Foresight ↓ As our financial products become more complex, users will expect simpler task-oriented navigation (e.g., “Send Money”, “Pay Bills“) instead of categories like “Payments”. We should evolve the dashboard towards action-driven IA to meet user expectations. Only insights create understanding and drive strategy. Foresights shape strategy, too, but are always shaped by bets and assumptions. So, unsurprisingly, stakeholders are interested in insights, not findings. They rarely need to dive into raw data points. But often, they do want to make sure that findings are reliable. That’s when, eventually, the big question about statistical significance comes along. And that’s when ideas and recommendations often get dismissed without a chance to be explored or explained. But Is It Statistically Significant? Now, for UX designers, that’s an incredibly difficult question to answer. As Nikki Anderson pointed out, statistical significance was never designed for qualitative research. And with UX work, we’re not trying to publish academic research or prove universal truths. What we are trying to do is reach theoretical saturation, the point where additional research doesn’t give us new insights. Research isn’t about proving something is true. It’s about preventing costly mistakes before they happen. Here are some useful talking points to handle the question: Five users per segment often surface major issues, and 10–15 users per segment usually reach saturation. If we’re still getting new insights after that, our scope is too broad. “If five people hit the same pothole and wreck their car, how many more do you need before fixing the road?” “If three enterprise customers say onboarding is confusing, that’s a churn risk.” “If two usability tests expose a checkout issue, that’s abandoned revenue.” “If one customer interview reveals a security concern, that’s a crisis waiting to happen.” “How many user complaints exactly do we need to take this seriously?” “How much revenue exactly are we willing to lose before fixing this issue?” And: it might not be necessary to focus on the number of participants, but instead, argue about users consistently struggling with a feature, mismatch of expectations, and a clear pattern emerging around a particular pain point. How To Turn Findings Into Insights Once we notice patterns emerging, we need to turn them into actionable recommendations. Surprisingly, this isn’t always easy — we need to avoid easy guesses and assumptions as far as possible, as they will invite wrong conclusions. To do that, you can rely on a very simple but effective framework to turn findings into insights: What Happened + Why + So What: “What happened” covers observed behavior and patterns. “Why” includes beliefs, expectations, or triggers. “So What” addresses impact, risk, and business opportunity. To better assess the “so what” part, we should pay close attention to the impact of what we have noticed on desired business outcomes. It can be anything from high-impact blockers and confusion to hesitation and inaction. I can wholeheartedly recommend exploring Findings → Insights Cheatsheet in Nikki Anderson’s wonderful slide deck, which has examples and prompts to use to turn findings into insights. Stop Sharing Findings — Deliver Insights When presenting the outcomes of your UX work, focus on actionable recommendations and business opportunities rather than patterns that emerged during testing. To me, it’s all about telling a good damn story. Memorable, impactful, feasible, and convincing. Paint the picture of what the future could look like and the difference it would produce. That’s where the biggest impact of UX work emerges. How To Measure UX And Design Impact Meet Measure UX & Design Impact (8h), a practical guide for designers and UX leads to shape, measure, and explain your incredible UX impact on business. Recorded and updated by Vitaly Friedman. Use the friendly code 🎟 IMPACT to save 20% off today. Jump to the details. Video + UX TrainingVideo onlyVideo + UX Training$ 495.00 $ 799.00 Get Video + UX Training25 video lessons (8h) + Live UX Training.100 days money-back-guarantee.Video only$ 250.00$ 395.00 Get the video course25 video lessons (8h). Updated yearly.Also available as a UX Bundle with 2 video courses. Further Reading on Smashing Magazine “The Human Element: Using Research And Psychology To Elevate Data Storytelling,” Victor Yocco & Angelica Lo Duca “Integrations: From Simple Data Transfer To Modern Composable Architectures,” Edoardo Dusi “Scaling Success: Key Insights And Practical Takeaways,” Addy Osmani “Embracing Introversion In UX,” Victor Yocco
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