• #333;">Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer

    en pointe

    Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer
    "When you think of me, you should think of fire.
    Risen from ashes, again and again."

    Jennifer Ouellette



    May 13, 2025 10:08 am

    |
    0

    Credit:

    Lionsgate Entertainment

    Credit:

    Lionsgate Entertainment

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    One last trailer for From the World of John Wick: Ballerina.

    We're about three weeks out from the theatrical release of From the World of John Wick: Ballerina,  starring Ana de Armas.
    So naturally Lionsgate has released one final trailer to whet audience appetites for what promises to be a fiery, action-packed addition to the hugely successful franchise.
    (Some spoilers for 2019's John Wick Chapter 3: Parabellum.)
    Chronologically, Ballerina takes place during the events of John Wick Chapter 3: Parabellum.
    As previously reported, Parabellum found Wick declared excommunicado from the High Table for killing crime lord Santino D'Antonio on the grounds of the Continental.
    On the run with a bounty on his head, he makes his way to the headquarters of the Ruska Roma crime syndicate, led by the Director (Anjelica Huston).
    The Director also trains young girls to be ballerina-assassins, and one young ballerina (played by Unity Phelan) is shown rehearsing in the scene.
    That dancer, Eve Macarro, is the main character in Ballerina, now played by de Armas.
    Huston returns as the Director, Ian McShane is back as Winston, and Lance Reddick makes one final (posthumous) appearance as the Continental concierge, Charon.
    New cast members include Gabriel Byrne as the main villain, the Chancellor, who turns an entire town against Eve; Sharon Duncan-Brewster as Nogi, Eve's mentor; Norman Reedus as Daniel Pine; and Catalina Sandino Moreno and David Castaneda in as-yet-undisclosed roles.
    The first trailer was released last September and focused heavily on Eve's backstory: Having been orphaned, she chose to train with the Ruska Roma in hopes of avenging her father's brutal death.
    Wick only made a brief appearance, but he had more screen time in the second trailer, released in March, in which the pair face off in an atmospheric wintry landscape.
    This final trailer opens with Eve looking up while directly in Wick's crosshairs.
    Much of the ensuing footage isn't new, but it does show de Armas to her best deadly advantage as she takes on combatant after combatant in true John Wick style.
    Her vow: "This isn't done until they're dead."
    From the World of John Wick: Ballerina hits theaters on June 6, 2025.
    Jennifer Ouellette
    Senior Writer
    Jennifer Ouellette
    Senior Writer
    Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series.
    Jennifer lives in Baltimore with her spouse, physicist Sean M.
    Carroll, and their two cats, Ariel and Caliban.

    0 Comments

    #0066cc;">#ana #armas #caught #wicks #crosshairs #final #ballerina #trailer #pointe #quotwhen #you #think #should #firerisen #from #ashes #again #and #againquot #jennifer #ouellette #may #credit #lionsgate #entertainment #story #textsizesmallstandardlargewidth #standardwidelinksstandardorange #subscribers #only #learn #more #one #last #for #the #world #john #wick #we039re #about #three #weeks #out #theatrical #release #starring #armasso #naturally #has #released #whet #audience #appetites #what #promises #fiery #actionpacked #addition #hugely #successful #franchisesome #spoilers #2019039s #chapter #parabellumchronologically #takes #placeduring #events #parabellumas #previously #reported #parabellum #found #declared #excommunicado #high #table #killing #crime #lord #santino #d039antonio #grounds #continentalon #run #with #bounty #his #head #makes #way #headquarters #ruska #roma #syndicate #led #director #anjelica #hustonthe #also #trains #young #girls #ballerinaassassins #played #unity #phelan #shown #rehearsing #scenethat #dancer #eve #macarro #main #character #now #armashuston #returns #ian #mcshane #back #winston #lance #reddick #posthumous #appearance #continental #concierge #charonnew #cast #members #include #gabriel #byrne #villain #chancellor #who #turns #entire #town #against #sharon #duncanbrewster #nogi #eve039s #mentor #norman #reedus #daniel #pine #catalina #sandino #moreno #david #castaneda #asyetundisclosed #rolesthe #first #was #september #focused #heavily #backstory #having #been #orphaned #she #chose #train #hopes #avenging #her #father039s #brutal #deathwick #made #brief #but #had #screen #time #second #march #which #pair #face #off #atmospheric #wintry #landscapethis #opens #looking #while #directly #wick039s #crosshairsmuch #ensuing #footage #isn039t #new #does #show #best #deadly #advantage #combatant #after #true #styleher #vow #quotthis #done #until #they039re #deadquotfrom #hits #theaters #june #2025jennifer #ouellettesenior #writerjennifer #writer #senior #ars #technica #particular #focus #where #science #meets #culture #covering #everything #physics #related #interdisciplinary #topics #favorite #films #seriesjennifer #lives #baltimore #spouse #physicist #sean #mcarroll #their #two #cats #ariel #caliban #comments
    Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer
    en pointe Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer "When you think of me, you should think of fire. Risen from ashes, again and again." Jennifer Ouellette – May 13, 2025 10:08 am | 0 Credit: Lionsgate Entertainment Credit: Lionsgate Entertainment Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more One last trailer for From the World of John Wick: Ballerina. We're about three weeks out from the theatrical release of From the World of John Wick: Ballerina,  starring Ana de Armas. So naturally Lionsgate has released one final trailer to whet audience appetites for what promises to be a fiery, action-packed addition to the hugely successful franchise. (Some spoilers for 2019's John Wick Chapter 3: Parabellum.) Chronologically, Ballerina takes place during the events of John Wick Chapter 3: Parabellum. As previously reported, Parabellum found Wick declared excommunicado from the High Table for killing crime lord Santino D'Antonio on the grounds of the Continental. On the run with a bounty on his head, he makes his way to the headquarters of the Ruska Roma crime syndicate, led by the Director (Anjelica Huston). The Director also trains young girls to be ballerina-assassins, and one young ballerina (played by Unity Phelan) is shown rehearsing in the scene. That dancer, Eve Macarro, is the main character in Ballerina, now played by de Armas. Huston returns as the Director, Ian McShane is back as Winston, and Lance Reddick makes one final (posthumous) appearance as the Continental concierge, Charon. New cast members include Gabriel Byrne as the main villain, the Chancellor, who turns an entire town against Eve; Sharon Duncan-Brewster as Nogi, Eve's mentor; Norman Reedus as Daniel Pine; and Catalina Sandino Moreno and David Castaneda in as-yet-undisclosed roles. The first trailer was released last September and focused heavily on Eve's backstory: Having been orphaned, she chose to train with the Ruska Roma in hopes of avenging her father's brutal death. Wick only made a brief appearance, but he had more screen time in the second trailer, released in March, in which the pair face off in an atmospheric wintry landscape. This final trailer opens with Eve looking up while directly in Wick's crosshairs. Much of the ensuing footage isn't new, but it does show de Armas to her best deadly advantage as she takes on combatant after combatant in true John Wick style. Her vow: "This isn't done until they're dead." From the World of John Wick: Ballerina hits theaters on June 6, 2025. Jennifer Ouellette Senior Writer Jennifer Ouellette Senior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 0 Comments
    المصدر: arstechnica.com
    #ana #armas #caught #wicks #crosshairs #final #ballerina #trailer #pointe #quotwhen #you #think #should #firerisen #from #ashes #again #and #againquot #jennifer #ouellette #may #credit #lionsgate #entertainment #story #textsizesmallstandardlargewidth #standardwidelinksstandardorange #subscribers #only #learn #more #one #last #for #the #world #john #wick #we039re #about #three #weeks #out #theatrical #release #starring #armasso #naturally #has #released #whet #audience #appetites #what #promises #fiery #actionpacked #addition #hugely #successful #franchisesome #spoilers #2019039s #chapter #parabellumchronologically #takes #placeduring #events #parabellumas #previously #reported #parabellum #found #declared #excommunicado #high #table #killing #crime #lord #santino #d039antonio #grounds #continentalon #run #with #bounty #his #head #makes #way #headquarters #ruska #roma #syndicate #led #director #anjelica #hustonthe #also #trains #young #girls #ballerinaassassins #played #unity #phelan #shown #rehearsing #scenethat #dancer #eve #macarro #main #character #now #armashuston #returns #ian #mcshane #back #winston #lance #reddick #posthumous #appearance #continental #concierge #charonnew #cast #members #include #gabriel #byrne #villain #chancellor #who #turns #entire #town #against #sharon #duncanbrewster #nogi #eve039s #mentor #norman #reedus #daniel #pine #catalina #sandino #moreno #david #castaneda #asyetundisclosed #rolesthe #first #was #september #focused #heavily #backstory #having #been #orphaned #she #chose #train #hopes #avenging #her #father039s #brutal #deathwick #made #brief #but #had #screen #time #second #march #which #pair #face #off #atmospheric #wintry #landscapethis #opens #looking #while #directly #wick039s #crosshairsmuch #ensuing #footage #isn039t #new #does #show #best #deadly #advantage #combatant #after #true #styleher #vow #quotthis #done #until #they039re #deadquotfrom #hits #theaters #june #2025jennifer #ouellettesenior #writerjennifer #writer #senior #ars #technica #particular #focus #where #science #meets #culture #covering #everything #physics #related #interdisciplinary #topics #favorite #films #seriesjennifer #lives #baltimore #spouse #physicist #sean #mcarroll #their #two #cats #ariel #caliban #comments
    ARSTECHNICA.COM
    Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer
    en pointe Ana de Armas is caught in Wick’s crosshairs in final Ballerina trailer "When you think of me, you should think of fire. Risen from ashes, again and again." Jennifer Ouellette – May 13, 2025 10:08 am | 0 Credit: Lionsgate Entertainment Credit: Lionsgate Entertainment Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more One last trailer for From the World of John Wick: Ballerina. We're about three weeks out from the theatrical release of From the World of John Wick: Ballerina,  starring Ana de Armas. So naturally Lionsgate has released one final trailer to whet audience appetites for what promises to be a fiery, action-packed addition to the hugely successful franchise. (Some spoilers for 2019's John Wick Chapter 3: Parabellum.) Chronologically, Ballerina takes place during the events of John Wick Chapter 3: Parabellum. As previously reported, Parabellum found Wick declared excommunicado from the High Table for killing crime lord Santino D'Antonio on the grounds of the Continental. On the run with a bounty on his head, he makes his way to the headquarters of the Ruska Roma crime syndicate, led by the Director (Anjelica Huston). The Director also trains young girls to be ballerina-assassins, and one young ballerina (played by Unity Phelan) is shown rehearsing in the scene. That dancer, Eve Macarro, is the main character in Ballerina, now played by de Armas. Huston returns as the Director, Ian McShane is back as Winston, and Lance Reddick makes one final (posthumous) appearance as the Continental concierge, Charon. New cast members include Gabriel Byrne as the main villain, the Chancellor, who turns an entire town against Eve; Sharon Duncan-Brewster as Nogi, Eve's mentor; Norman Reedus as Daniel Pine; and Catalina Sandino Moreno and David Castaneda in as-yet-undisclosed roles. The first trailer was released last September and focused heavily on Eve's backstory: Having been orphaned, she chose to train with the Ruska Roma in hopes of avenging her father's brutal death. Wick only made a brief appearance, but he had more screen time in the second trailer, released in March, in which the pair face off in an atmospheric wintry landscape. This final trailer opens with Eve looking up while directly in Wick's crosshairs. Much of the ensuing footage isn't new, but it does show de Armas to her best deadly advantage as she takes on combatant after combatant in true John Wick style. Her vow: "This isn't done until they're dead." From the World of John Wick: Ballerina hits theaters on June 6, 2025. Jennifer Ouellette Senior Writer Jennifer Ouellette Senior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 0 Comments
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  • #333;">Nintendo president reiterates US tariffs did not affect Switch 2 price

    Nintendo president reiterates US tariffs did not affect Switch 2 price
    Shuntaro Furukawa said higher price was due to manufacturing costs, consumer impressions, market conditions, and exchange rates
    Image credit: Nintendo
    News

    by Sophie McEvoy
    Staff Writer

    Published on May 13, 2025
    Nintendo president Shuntaro Furukawa has made it clear that the US tariffs did not factor into the Switch 2's higher price point.
    In an earnings call Q&A published yesterday, Furukawa said the ¥49,980/$499.99/£395.99 price was determined by manufacturing costs, consumer impressions, market conditions, and exchange rates.
    "For software, in addition to the same factors, we also take into account rises in costs, due to aspects such as increased game file size and extended development periods, when determining price," he said.
    "Going forward, we will continue to consider appropriate prices for each title when it comes to software prices."
    "Hardware involves special factors such as tariffs, and we will take into account factors like those we just described, while conducting careful and repeated deliberations when determining price."
    Speaking of tariffs, Furukawa explained why they did not affect the base price of the Switch 2.
    "Our basic policy is that for any country or region, if tariffs are imposed, we recognise them as part of the cost and incorporate them into the price," he explained.
    "However, this year marks our first new dedicated video game system launch in eight years, so given our unique situation, our priority is to maintain the momentum of our platforms, which is extremely important for our dedicated video game platform business.
    "Consequently, if the assumptions on tariffs change, we will consider what kind of price adjustments would be appropriate, taking into account various factors such as the market conditions."
    The higher price of the Nintendo Switch 2 also factored into the firm's sales forecast for the console.
    As highlighted in its financial results for the full year, it expects hardware sales of 15 million and software sales of 45 million.
    Furukawa said the 15 million figure was set in an attempt to meet the "same level of sales" as the Switch did in its first ten months of sale (that being between March 2017 and December 2017), which was 10 million units.
    "The Switch 2 is priced relatively high compared to the Switch, so we recognise that there are corresponding challenges to early adoption," he noted.
    "That being said, the Switch 2 can play compatible Switch software, so there is continuity between the platforms.
    "We are taking steps like building software with the hardware to accelerate adoption in the first fiscal year, aiming to get off to the same start we did with the Switch."
    Image credit: Nintendo
    Last month, Nintendo of America president Doug Bowser said "longevity" was also a factor for the Switch 2's higher price point.
    "We want to make sure that this is a device that is approachable, that consumers will see as part of their overall entertainment experience and will understand that it has longevity to it," Bowser said.
    "And all of those factors really go into the consideration of the price."
    Furukawa emphasised that its "hardware production capacity" did not affect its forecast, and neither did "the tariff situation in the US or a possibility of a recession."
    "In order to achieve sales of 15 million units, we will need to manufacture the hardware in quantities greater than that," he reiterated.
    "Our first goal is to get off to the same start we did with the Switch, and we are working to strengthen our production capacity so we can respond flexibly to demand."
    When asked whether limits to production capacity affected the forecast, Furukawa confirmed there was no limit and that Nintendo continues "to strengthen [its] production capability."
    "Our plan is to continually produce and ship significant numbers of Switch 2 units going forward," he explained.
    "To achieve a certain level of sales, we believe it is necessary to maintain momentum throughout the year, not just at the start, so we set this figure as the number of our initial plan."
    As for its software forecast, Furukawa highlighted the "robust lineup" of titles from software publishers this time around compared to the Switch launch, and Switch 2 editions of Switch games.
    "This fiscal year, we will aim for the target we have set as the sales volume forecast, strengthen our production capacity to respond to recent increased demand, and focus on promoting sales in an effort to exceed our forecast," he added.
    "The momentum we have immediately after the Switch 2 launch is important, of course, but the challenge we face is how to sustain that momentum and carry it into the holiday season."
    #666;">المصدر: https://www.gamesindustry.biz/nintendo-president-reiterates-us-tariffs-did-not-affect-switch-2-price" style="color: #0066cc; text-decoration: none;">www.gamesindustry.biz
    #0066cc;">#nintendo #president #reiterates #tariffs #did #not #affect #switch #price #priceshuntaro #furukawa #said #higher #was #due #manufacturing #costs #consumer #impressions #market #conditions #and #exchange #ratesimage #credit #news #sophie #mcevoy #staff #writer #published #may #shuntaro #has #made #clear #that #the #factor #into #2039s #pointin #earnings #call #qampampa #yesterday #determined #ratesquotfor #software #addition #same #factors #also #take #account #rises #aspects #such #increased #game #file #size #extended #development #periods #when #determining #pricequot #saidquotgoing #forward #will #continue #consider #appropriate #prices #for #each #title #comes #pricesquotquothardware #involves #special #like #those #just #described #while #conducting #careful #repeated #deliberations #pricequotspeaking #explained #why #they #base #2quotour #basic #policy #any #country #region #are #imposed #recognise #them #part #cost #incorporate #explainedquothowever #this #year #marks #our #first #new #dedicated #video #system #launch #eight #years #given #unique #situation #priority #maintain #momentum #platforms #which #extremely #important #platform #businessquotconsequently #assumptions #change #what #kind #adjustments #would #taking #various #conditionsquotthe #factored #firm039s #sales #forecast #consoleas #highlighted #its #financial #results #full #expects #hardware #million #millionfurukawa #figure #set #attempt #meet #quotsame #level #salesquot #ten #months #sale #being #between #march #december #unitsquotthe #priced #relatively #high #compared #there #corresponding #challenges #early #adoptionquot #notedquotthat #can #play #compatible #continuity #platformsquotwe #steps #building #with #accelerate #adoption #fiscal #aiming #get #off #start #switchquotimage #nintendolast #month #america #doug #bowser #quotlongevityquot #pointquotwe #want #make #sure #device #approachable #consumers #see #their #overall #entertainment #experience #understand #longevity #itquot #saidquotand #all #really #consideration #pricequotfurukawa #emphasised #quothardware #production #capacityquot #neither #quotthe #tariff #possibility #recessionquotquotin #order #achieve #units #need #manufacture #quantities #greater #than #thatquot #reiteratedquotour #goal #working #strengthen #capacity #respond #flexibly #demandquotwhen #asked #whether #limits #affected #confirmed #limit #continues #quotto #capabilityquotquotour #plan #continually #produce #ship #significant #numbers #going #forwardquot #explainedquotto #certain #believe #necessary #throughout #number #initial #planquotas #quotrobust #lineupquot #titles #from #publishers #time #around #editions #gamesquotthis #aim #target #have #volume #recent #demand #focus #promoting #effort #exceed #forecastquot #addedquotthe #immediately #after #course #but #challenge #face #how #sustain #carry #holiday #seasonquot
    Nintendo president reiterates US tariffs did not affect Switch 2 price
    Nintendo president reiterates US tariffs did not affect Switch 2 price Shuntaro Furukawa said higher price was due to manufacturing costs, consumer impressions, market conditions, and exchange rates Image credit: Nintendo News by Sophie McEvoy Staff Writer Published on May 13, 2025 Nintendo president Shuntaro Furukawa has made it clear that the US tariffs did not factor into the Switch 2's higher price point. In an earnings call Q&A published yesterday, Furukawa said the ¥49,980/$499.99/£395.99 price was determined by manufacturing costs, consumer impressions, market conditions, and exchange rates. "For software, in addition to the same factors, we also take into account rises in costs, due to aspects such as increased game file size and extended development periods, when determining price," he said. "Going forward, we will continue to consider appropriate prices for each title when it comes to software prices." "Hardware involves special factors such as tariffs, and we will take into account factors like those we just described, while conducting careful and repeated deliberations when determining price." Speaking of tariffs, Furukawa explained why they did not affect the base price of the Switch 2. "Our basic policy is that for any country or region, if tariffs are imposed, we recognise them as part of the cost and incorporate them into the price," he explained. "However, this year marks our first new dedicated video game system launch in eight years, so given our unique situation, our priority is to maintain the momentum of our platforms, which is extremely important for our dedicated video game platform business. "Consequently, if the assumptions on tariffs change, we will consider what kind of price adjustments would be appropriate, taking into account various factors such as the market conditions." The higher price of the Nintendo Switch 2 also factored into the firm's sales forecast for the console. As highlighted in its financial results for the full year, it expects hardware sales of 15 million and software sales of 45 million. Furukawa said the 15 million figure was set in an attempt to meet the "same level of sales" as the Switch did in its first ten months of sale (that being between March 2017 and December 2017), which was 10 million units. "The Switch 2 is priced relatively high compared to the Switch, so we recognise that there are corresponding challenges to early adoption," he noted. "That being said, the Switch 2 can play compatible Switch software, so there is continuity between the platforms. "We are taking steps like building software with the hardware to accelerate adoption in the first fiscal year, aiming to get off to the same start we did with the Switch." Image credit: Nintendo Last month, Nintendo of America president Doug Bowser said "longevity" was also a factor for the Switch 2's higher price point. "We want to make sure that this is a device that is approachable, that consumers will see as part of their overall entertainment experience and will understand that it has longevity to it," Bowser said. "And all of those factors really go into the consideration of the price." Furukawa emphasised that its "hardware production capacity" did not affect its forecast, and neither did "the tariff situation in the US or a possibility of a recession." "In order to achieve sales of 15 million units, we will need to manufacture the hardware in quantities greater than that," he reiterated. "Our first goal is to get off to the same start we did with the Switch, and we are working to strengthen our production capacity so we can respond flexibly to demand." When asked whether limits to production capacity affected the forecast, Furukawa confirmed there was no limit and that Nintendo continues "to strengthen [its] production capability." "Our plan is to continually produce and ship significant numbers of Switch 2 units going forward," he explained. "To achieve a certain level of sales, we believe it is necessary to maintain momentum throughout the year, not just at the start, so we set this figure as the number of our initial plan." As for its software forecast, Furukawa highlighted the "robust lineup" of titles from software publishers this time around compared to the Switch launch, and Switch 2 editions of Switch games. "This fiscal year, we will aim for the target we have set as the sales volume forecast, strengthen our production capacity to respond to recent increased demand, and focus on promoting sales in an effort to exceed our forecast," he added. "The momentum we have immediately after the Switch 2 launch is important, of course, but the challenge we face is how to sustain that momentum and carry it into the holiday season."
    المصدر: www.gamesindustry.biz
    #nintendo #president #reiterates #tariffs #did #not #affect #switch #price #priceshuntaro #furukawa #said #higher #was #due #manufacturing #costs #consumer #impressions #market #conditions #and #exchange #ratesimage #credit #news #sophie #mcevoy #staff #writer #published #may #shuntaro #has #made #clear #that #the #factor #into #2039s #pointin #earnings #call #qampampa #yesterday #determined #ratesquotfor #software #addition #same #factors #also #take #account #rises #aspects #such #increased #game #file #size #extended #development #periods #when #determining #pricequot #saidquotgoing #forward #will #continue #consider #appropriate #prices #for #each #title #comes #pricesquotquothardware #involves #special #like #those #just #described #while #conducting #careful #repeated #deliberations #pricequotspeaking #explained #why #they #base #2quotour #basic #policy #any #country #region #are #imposed #recognise #them #part #cost #incorporate #explainedquothowever #this #year #marks #our #first #new #dedicated #video #system #launch #eight #years #given #unique #situation #priority #maintain #momentum #platforms #which #extremely #important #platform #businessquotconsequently #assumptions #change #what #kind #adjustments #would #taking #various #conditionsquotthe #factored #firm039s #sales #forecast #consoleas #highlighted #its #financial #results #full #expects #hardware #million #millionfurukawa #figure #set #attempt #meet #quotsame #level #salesquot #ten #months #sale #being #between #march #december #unitsquotthe #priced #relatively #high #compared #there #corresponding #challenges #early #adoptionquot #notedquotthat #can #play #compatible #continuity #platformsquotwe #steps #building #with #accelerate #adoption #fiscal #aiming #get #off #start #switchquotimage #nintendolast #month #america #doug #bowser #quotlongevityquot #pointquotwe #want #make #sure #device #approachable #consumers #see #their #overall #entertainment #experience #understand #longevity #itquot #saidquotand #all #really #consideration #pricequotfurukawa #emphasised #quothardware #production #capacityquot #neither #quotthe #tariff #possibility #recessionquotquotin #order #achieve #units #need #manufacture #quantities #greater #than #thatquot #reiteratedquotour #goal #working #strengthen #capacity #respond #flexibly #demandquotwhen #asked #whether #limits #affected #confirmed #limit #continues #quotto #capabilityquotquotour #plan #continually #produce #ship #significant #numbers #going #forwardquot #explainedquotto #certain #believe #necessary #throughout #number #initial #planquotas #quotrobust #lineupquot #titles #from #publishers #time #around #editions #gamesquotthis #aim #target #have #volume #recent #demand #focus #promoting #effort #exceed #forecastquot #addedquotthe #immediately #after #course #but #challenge #face #how #sustain #carry #holiday #seasonquot
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    Nintendo president reiterates US tariffs did not affect Switch 2 price
    Nintendo president reiterates US tariffs did not affect Switch 2 price Shuntaro Furukawa said higher price was due to manufacturing costs, consumer impressions, market conditions, and exchange rates Image credit: Nintendo News by Sophie McEvoy Staff Writer Published on May 13, 2025 Nintendo president Shuntaro Furukawa has made it clear that the US tariffs did not factor into the Switch 2's higher price point. In an earnings call Q&A published yesterday, Furukawa said the ¥49,980/$499.99/£395.99 price was determined by manufacturing costs, consumer impressions, market conditions, and exchange rates. "For software, in addition to the same factors, we also take into account rises in costs, due to aspects such as increased game file size and extended development periods, when determining price," he said. "Going forward, we will continue to consider appropriate prices for each title when it comes to software prices." "Hardware involves special factors such as tariffs, and we will take into account factors like those we just described, while conducting careful and repeated deliberations when determining price." Speaking of tariffs, Furukawa explained why they did not affect the base price of the Switch 2. "Our basic policy is that for any country or region, if tariffs are imposed, we recognise them as part of the cost and incorporate them into the price," he explained. "However, this year marks our first new dedicated video game system launch in eight years, so given our unique situation, our priority is to maintain the momentum of our platforms, which is extremely important for our dedicated video game platform business. "Consequently, if the assumptions on tariffs change, we will consider what kind of price adjustments would be appropriate, taking into account various factors such as the market conditions." The higher price of the Nintendo Switch 2 also factored into the firm's sales forecast for the console. As highlighted in its financial results for the full year, it expects hardware sales of 15 million and software sales of 45 million. Furukawa said the 15 million figure was set in an attempt to meet the "same level of sales" as the Switch did in its first ten months of sale (that being between March 2017 and December 2017), which was 10 million units. "The Switch 2 is priced relatively high compared to the Switch, so we recognise that there are corresponding challenges to early adoption," he noted. "That being said, the Switch 2 can play compatible Switch software, so there is continuity between the platforms. "We are taking steps like building software with the hardware to accelerate adoption in the first fiscal year, aiming to get off to the same start we did with the Switch." Image credit: Nintendo Last month, Nintendo of America president Doug Bowser said "longevity" was also a factor for the Switch 2's higher price point. "We want to make sure that this is a device that is approachable, that consumers will see as part of their overall entertainment experience and will understand that it has longevity to it," Bowser said. "And all of those factors really go into the consideration of the price." Furukawa emphasised that its "hardware production capacity" did not affect its forecast, and neither did "the tariff situation in the US or a possibility of a recession." "In order to achieve sales of 15 million units, we will need to manufacture the hardware in quantities greater than that," he reiterated. "Our first goal is to get off to the same start we did with the Switch, and we are working to strengthen our production capacity so we can respond flexibly to demand." When asked whether limits to production capacity affected the forecast, Furukawa confirmed there was no limit and that Nintendo continues "to strengthen [its] production capability." "Our plan is to continually produce and ship significant numbers of Switch 2 units going forward," he explained. "To achieve a certain level of sales, we believe it is necessary to maintain momentum throughout the year, not just at the start, so we set this figure as the number of our initial plan." As for its software forecast, Furukawa highlighted the "robust lineup" of titles from software publishers this time around compared to the Switch launch, and Switch 2 editions of Switch games. "This fiscal year, we will aim for the target we have set as the sales volume forecast, strengthen our production capacity to respond to recent increased demand, and focus on promoting sales in an effort to exceed our forecast," he added. "The momentum we have immediately after the Switch 2 launch is important, of course, but the challenge we face is how to sustain that momentum and carry it into the holiday season."
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