البحث | CGShares

شارك رابطًا

2025-05-24 20:52:06 - ترجمة -

Why a new anti-revenge porn law has free speech experts alarmed

Privacy and digital rights advocates are raising alarms over a law that many would expect them to cheer: a federal crackdown on revenge porn and AI-generated deepfakes.
The newly signed Take It Down Act makes it illegal to publish nonconsensual explicit images — real or AI-generated — and gives platforms just 48 hours to comply with a victim’s takedown request or face liability. While widely praised as a long-overdue win for victims, experts have also warned its vague language, lax standards for verifying claims, and tight compliance window could pave the way for overreach, censorship of legitimate content, and even surveillance.
“Content moderation at scale is widely problematic and always ends up with important and necessary speech being censored,” India McKinney, director of federal affairs at Electronic Frontier Foundation, a digital rights organization, told TechCrunch.
Online platforms have one year to establish a process for removing nonconsensual intimate imagery. While the law requires takedown requests come from victims or their representatives, it only asks for a physical or electronic signature — no photo ID or other form of verification is needed. That likely aims to reduce barriers for victims, but it could create an opportunity for abuse.
“I really want to be wrong about this, but I think there are going to be more requests to take down images depicting queer and trans people in relationships, and even more than that, I think it’s gonna be consensual porn,” McKinney said.
Senator Marsha Blackburn, a co-sponsor of the Take It Down Act, also sponsored the Kids Online Safety Act which puts the onus on platforms to protect children from harmful content online. Blackburn has said she believes content related to transgender people is harmful to kids. Similarly, the Heritage Foundation — the conservative think tank behind Project 2025 — has also said that “keeping trans content away from children is protecting kids.”
Because of the liability that platforms face if they don’t take down an image within 48 hours of receiving a request, “the default is going to be that they just take it down without doing any investigation to see if this actually is NCII or if it’s another type of protected speech, or if it’s even relevant to the person who’s making the request,” said McKinney.

Techcrunch event

Join us at TechCrunch Sessions: AI
Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just for an entire day of expert talks, workshops, and potent networking.

Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last.

Berkeley, CA
|
June 5

REGISTER NOW

Snapchat and Meta have both said they are supportive of the law, but neither responded to TechCrunch’s requests for more information about how they’ll verify whether the person requesting a takedown is a victim.
Mastodon, a decentralized platform that hosts its own flagship server that others can join, told TechCrunch it would lean towards removal if it was too difficult to verify the victim.
Mastodon and other decentralized platforms like Bluesky or Pixelfed may be especially vulnerable to the chilling effect of the 48-hour takedown rule. These networks rely on independently operated servers, often run by nonprofits or individuals. Under the law, the FTC can treat any platform that doesn’t “reasonably comply” with takedown demands as committing an “unfair or deceptive act or practice” – even if the host isn’t a commercial entity.
“This is troubling on its face, but it is particularly so at a moment when the chair of the FTC has taken unprecedented steps to politicize the agency and has explicitly promised to use the power of the agency to punish platforms and services on an ideological, as opposed to principled, basis,” the Cyber Civil Rights Initiative, a nonprofit dedicated to ending revenge porn, said in a statement.
Proactive monitoring
McKinney predicts that platforms will start moderating content before it’s disseminated so they have fewer problematic posts to take down in the future.
Platforms are already using AI to monitor for harmful content.
Kevin Guo, CEO and co-founder of AI-generated content detection startup Hive, said his company works with online platforms to detect deepfakes and child sexual abuse material. Some of Hive’s customers include Reddit, Giphy, Vevo, Bluesky, and BeReal.
“We were actually one of the tech companies that endorsed that bill,” Guo told TechCrunch. “It’ll help solve some pretty important problems and compel these platforms to adopt solutions more proactively.”
Hive’s model is a software-as-a-service, so the startup doesn’t control how platforms use its product to flag or remove content. But Guo said many clients insert Hive’s API at the point of upload to monitor before anything is sent out to the community.
A Reddit spokesperson told TechCrunch the platform uses “sophisticated internal tools, processes, and teams to address and remove” NCII. Reddit also partners with nonprofit SWGfl to deploy its StopNCII tool, which scans live traffic for matches against a database of known NCII and removes accurate matches. The company did not share how it would ensure the person requesting the takedown is the victim.
McKinney warns this kind of monitoring could extend into encrypted messages in the future. While the law focuses on public or semi-public dissemination, it also requires platforms to “remove and make reasonable efforts to prevent the reupload” of nonconsensual intimate images. She argues this could incentivize proactive scanning of all content, even in encrypted spaces. The law doesn’t include any carve outs for end-to-end encrypted messaging services like WhatsApp, Signal, or iMessage.
Meta, Signal, and Apple have not responded to TechCrunch’s request for more information on their plans for encrypted messaging.
Broader free speech implications
On March 4, Trump delivered a joint address to Congress in which he praised the Take It Down Act and said he looked forward to signing it into law.
“And I’m going to use that bill for myself, too, if you don’t mind,” he added. “There’s nobody who gets treated worse than I do online.”
While the audience laughed at the comment, not everyone took it as a joke. Trump hasn’t been shy about suppressing or retaliating against unfavorable speech, whether that’s labeling mainstream media outlets “enemies of the people,” barring The Associated Press from the Oval Office despite a court order, or pulling funding from NPR and PBS.
On Thursday, the Trump administration barred Harvard University from accepting foreign student admissions, escalating a conflict that began after Harvard refused to adhere to Trump’s demands that it make changes to its curriculum and eliminate DEI-related content, among other things. In retaliation, Trump has frozen federal funding to Harvard and threatened to revoke the university’s tax-exempt status.
“At a time when we’re already seeing school boards try to ban books and we’re seeing certain politicians be very explicitly about the types of content they don’t want people to ever see, whether it’s critical race theory or abortion information or information about climate change…it is deeply uncomfortable for us with our past work on content moderation to see members of both parties openly advocating for content moderation at this scale,” McKinney said.
#why #new #antirevenge #porn #law

Why a new anti-revenge porn law has free speech experts alarmed

Privacy and digital rights advocates are raising alarms over a law that many would expect them to cheer: a federal crackdown on revenge porn and AI-generated deepfakes. The newly signed Take It Down Act makes it illegal to publish nonconsensual explicit images — real or AI-generated — and gives platforms just 48 hours to comply with a victim’s takedown request or face liability. While widely praised as a long-overdue win for victims, experts have also warned its vague language, lax standards for verifying claims, and tight compliance window could pave the way for overreach, censorship of legitimate content, and even surveillance. “Content moderation at scale is widely problematic and always ends up with important and necessary speech being censored,” India McKinney, director of federal affairs at Electronic Frontier Foundation, a digital rights organization, told TechCrunch. Online platforms have one year to establish a process for removing nonconsensual intimate imagery. While the law requires takedown requests come from victims or their representatives, it only asks for a physical or electronic signature — no photo ID or other form of verification is needed. That likely aims to reduce barriers for victims, but it could create an opportunity for abuse. “I really want to be wrong about this, but I think there are going to be more requests to take down images depicting queer and trans people in relationships, and even more than that, I think it’s gonna be consensual porn,” McKinney said. Senator Marsha Blackburn, a co-sponsor of the Take It Down Act, also sponsored the Kids Online Safety Act which puts the onus on platforms to protect children from harmful content online. Blackburn has said she believes content related to transgender people is harmful to kids. Similarly, the Heritage Foundation — the conservative think tank behind Project 2025 — has also said that “keeping trans content away from children is protecting kids.” Because of the liability that platforms face if they don’t take down an image within 48 hours of receiving a request, “the default is going to be that they just take it down without doing any investigation to see if this actually is NCII or if it’s another type of protected speech, or if it’s even relevant to the person who’s making the request,” said McKinney. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW Snapchat and Meta have both said they are supportive of the law, but neither responded to TechCrunch’s requests for more information about how they’ll verify whether the person requesting a takedown is a victim. Mastodon, a decentralized platform that hosts its own flagship server that others can join, told TechCrunch it would lean towards removal if it was too difficult to verify the victim. Mastodon and other decentralized platforms like Bluesky or Pixelfed may be especially vulnerable to the chilling effect of the 48-hour takedown rule. These networks rely on independently operated servers, often run by nonprofits or individuals. Under the law, the FTC can treat any platform that doesn’t “reasonably comply” with takedown demands as committing an “unfair or deceptive act or practice” – even if the host isn’t a commercial entity. “This is troubling on its face, but it is particularly so at a moment when the chair of the FTC has taken unprecedented steps to politicize the agency and has explicitly promised to use the power of the agency to punish platforms and services on an ideological, as opposed to principled, basis,” the Cyber Civil Rights Initiative, a nonprofit dedicated to ending revenge porn, said in a statement. Proactive monitoring McKinney predicts that platforms will start moderating content before it’s disseminated so they have fewer problematic posts to take down in the future. Platforms are already using AI to monitor for harmful content. Kevin Guo, CEO and co-founder of AI-generated content detection startup Hive, said his company works with online platforms to detect deepfakes and child sexual abuse material. Some of Hive’s customers include Reddit, Giphy, Vevo, Bluesky, and BeReal. “We were actually one of the tech companies that endorsed that bill,” Guo told TechCrunch. “It’ll help solve some pretty important problems and compel these platforms to adopt solutions more proactively.” Hive’s model is a software-as-a-service, so the startup doesn’t control how platforms use its product to flag or remove content. But Guo said many clients insert Hive’s API at the point of upload to monitor before anything is sent out to the community. A Reddit spokesperson told TechCrunch the platform uses “sophisticated internal tools, processes, and teams to address and remove” NCII. Reddit also partners with nonprofit SWGfl to deploy its StopNCII tool, which scans live traffic for matches against a database of known NCII and removes accurate matches. The company did not share how it would ensure the person requesting the takedown is the victim. McKinney warns this kind of monitoring could extend into encrypted messages in the future. While the law focuses on public or semi-public dissemination, it also requires platforms to “remove and make reasonable efforts to prevent the reupload” of nonconsensual intimate images. She argues this could incentivize proactive scanning of all content, even in encrypted spaces. The law doesn’t include any carve outs for end-to-end encrypted messaging services like WhatsApp, Signal, or iMessage. Meta, Signal, and Apple have not responded to TechCrunch’s request for more information on their plans for encrypted messaging. Broader free speech implications On March 4, Trump delivered a joint address to Congress in which he praised the Take It Down Act and said he looked forward to signing it into law. “And I’m going to use that bill for myself, too, if you don’t mind,” he added. “There’s nobody who gets treated worse than I do online.” While the audience laughed at the comment, not everyone took it as a joke. Trump hasn’t been shy about suppressing or retaliating against unfavorable speech, whether that’s labeling mainstream media outlets “enemies of the people,” barring The Associated Press from the Oval Office despite a court order, or pulling funding from NPR and PBS. On Thursday, the Trump administration barred Harvard University from accepting foreign student admissions, escalating a conflict that began after Harvard refused to adhere to Trump’s demands that it make changes to its curriculum and eliminate DEI-related content, among other things. In retaliation, Trump has frozen federal funding to Harvard and threatened to revoke the university’s tax-exempt status. “At a time when we’re already seeing school boards try to ban books and we’re seeing certain politicians be very explicitly about the types of content they don’t want people to ever see, whether it’s critical race theory or abortion information or information about climate change…it is deeply uncomfortable for us with our past work on content moderation to see members of both parties openly advocating for content moderation at this scale,” McKinney said. #why #new #antirevenge #porn #law

TECHCRUNCH.COM

Why a new anti-revenge porn law has free speech experts alarmed

Privacy and digital rights advocates are raising alarms over a law that many would expect them to cheer: a federal crackdown on revenge porn and AI-generated deepfakes. The newly signed Take It Down Act makes it illegal to publish nonconsensual explicit images — real or AI-generated — and gives platforms just 48 hours to comply with a victim’s takedown request or face liability. While widely praised as a long-overdue win for victims, experts have also warned its vague language, lax standards for verifying claims, and tight compliance window could pave the way for overreach, censorship of legitimate content, and even surveillance. “Content moderation at scale is widely problematic and always ends up with important and necessary speech being censored,” India McKinney, director of federal affairs at Electronic Frontier Foundation, a digital rights organization, told TechCrunch. Online platforms have one year to establish a process for removing nonconsensual intimate imagery (NCII). While the law requires takedown requests come from victims or their representatives, it only asks for a physical or electronic signature — no photo ID or other form of verification is needed. That likely aims to reduce barriers for victims, but it could create an opportunity for abuse. “I really want to be wrong about this, but I think there are going to be more requests to take down images depicting queer and trans people in relationships, and even more than that, I think it’s gonna be consensual porn,” McKinney said. Senator Marsha Blackburn (R-TN), a co-sponsor of the Take It Down Act, also sponsored the Kids Online Safety Act which puts the onus on platforms to protect children from harmful content online. Blackburn has said she believes content related to transgender people is harmful to kids. Similarly, the Heritage Foundation — the conservative think tank behind Project 2025 — has also said that “keeping trans content away from children is protecting kids.” Because of the liability that platforms face if they don’t take down an image within 48 hours of receiving a request, “the default is going to be that they just take it down without doing any investigation to see if this actually is NCII or if it’s another type of protected speech, or if it’s even relevant to the person who’s making the request,” said McKinney. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just $292 for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW Snapchat and Meta have both said they are supportive of the law, but neither responded to TechCrunch’s requests for more information about how they’ll verify whether the person requesting a takedown is a victim. Mastodon, a decentralized platform that hosts its own flagship server that others can join, told TechCrunch it would lean towards removal if it was too difficult to verify the victim. Mastodon and other decentralized platforms like Bluesky or Pixelfed may be especially vulnerable to the chilling effect of the 48-hour takedown rule. These networks rely on independently operated servers, often run by nonprofits or individuals. Under the law, the FTC can treat any platform that doesn’t “reasonably comply” with takedown demands as committing an “unfair or deceptive act or practice” – even if the host isn’t a commercial entity. “This is troubling on its face, but it is particularly so at a moment when the chair of the FTC has taken unprecedented steps to politicize the agency and has explicitly promised to use the power of the agency to punish platforms and services on an ideological, as opposed to principled, basis,” the Cyber Civil Rights Initiative, a nonprofit dedicated to ending revenge porn, said in a statement. Proactive monitoring McKinney predicts that platforms will start moderating content before it’s disseminated so they have fewer problematic posts to take down in the future. Platforms are already using AI to monitor for harmful content. Kevin Guo, CEO and co-founder of AI-generated content detection startup Hive, said his company works with online platforms to detect deepfakes and child sexual abuse material (CSAM). Some of Hive’s customers include Reddit, Giphy, Vevo, Bluesky, and BeReal. “We were actually one of the tech companies that endorsed that bill,” Guo told TechCrunch. “It’ll help solve some pretty important problems and compel these platforms to adopt solutions more proactively.” Hive’s model is a software-as-a-service, so the startup doesn’t control how platforms use its product to flag or remove content. But Guo said many clients insert Hive’s API at the point of upload to monitor before anything is sent out to the community. A Reddit spokesperson told TechCrunch the platform uses “sophisticated internal tools, processes, and teams to address and remove” NCII. Reddit also partners with nonprofit SWGfl to deploy its StopNCII tool, which scans live traffic for matches against a database of known NCII and removes accurate matches. The company did not share how it would ensure the person requesting the takedown is the victim. McKinney warns this kind of monitoring could extend into encrypted messages in the future. While the law focuses on public or semi-public dissemination, it also requires platforms to “remove and make reasonable efforts to prevent the reupload” of nonconsensual intimate images. She argues this could incentivize proactive scanning of all content, even in encrypted spaces. The law doesn’t include any carve outs for end-to-end encrypted messaging services like WhatsApp, Signal, or iMessage. Meta, Signal, and Apple have not responded to TechCrunch’s request for more information on their plans for encrypted messaging. Broader free speech implications On March 4, Trump delivered a joint address to Congress in which he praised the Take It Down Act and said he looked forward to signing it into law. “And I’m going to use that bill for myself, too, if you don’t mind,” he added. “There’s nobody who gets treated worse than I do online.” While the audience laughed at the comment, not everyone took it as a joke. Trump hasn’t been shy about suppressing or retaliating against unfavorable speech, whether that’s labeling mainstream media outlets “enemies of the people,” barring The Associated Press from the Oval Office despite a court order, or pulling funding from NPR and PBS. On Thursday, the Trump administration barred Harvard University from accepting foreign student admissions, escalating a conflict that began after Harvard refused to adhere to Trump’s demands that it make changes to its curriculum and eliminate DEI-related content, among other things. In retaliation, Trump has frozen federal funding to Harvard and threatened to revoke the university’s tax-exempt status. “At a time when we’re already seeing school boards try to ban books and we’re seeing certain politicians be very explicitly about the types of content they don’t want people to ever see, whether it’s critical race theory or abortion information or information about climate change…it is deeply uncomfortable for us with our past work on content moderation to see members of both parties openly advocating for content moderation at this scale,” McKinney said.

0 التعليقات 0 المشاركات

شارك رابطًا

2025-05-13 13:47:29 - ترجمة -

#333;">Why one obscure app could help crumble Meta’s empire

If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer.
In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe.
MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency.
The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short.
I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint.
Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed.
But the FTC has spent the past three weeks laying out its logic.
Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market.
The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family.
While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market.
If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe.
Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests.
Users can look up and find people they know in real life.
And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service.
It used Instagram chief Adam Mosseri’s testimony to most clearly make this point.
In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends.
The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram.
While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there.
And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it.
Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point.
Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated.
The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche.
In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic.
In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online.
To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users.
Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller.
“It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said.
“You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms.
Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other.
But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there.
The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified.
And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities.
When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing.
But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms.
Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing.
It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations.
It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level.
That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes.
They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way.
Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform.
Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said.
“That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said.
Companies can “sometimes make mistakes.
They misjudge who their users are.”There are real ramifications for internet users here.
Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead.
But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist.
The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic.
”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says.
“Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder.
In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention.
But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space.
In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment.
And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok.
But the FTC says it’s still significant enough to monopolize.
It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v.
Microsoft.
In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law.
“You can have a process of change that ultimately renders the market segment unimportant,” he says.
“And the hard task of analysis for the judge is to say, has it already happened?”See More:

#666;">المصدر: https://www.theverge.com/antitrust/665308/meta-ftc-antitrust-trial-market-definition-tiktok-mewe-snap" style="color: #0066cc; text-decoration: none;">www.theverge.com

#0066cc;">#why #one #obscure #app #could #help #crumble #metas #empire #the #question #who #biggest #rival #were #family #feud #survey #tiktok #would #likely #winning #answerin #federal #trade #commissions #antitrust #case #against #facebook #and #instagram #owner #governments #response #probably #wouldnt #even #make #top #small #blockchainbased #platform #called #mewemewe #looks #fair #amount #like #first #glance #except #that #you #account #using #frequency #blockchain #which #company #explains #decentralized #protocol #lets #move #your #social #connections #other #mostly #hypothetical #this #point #apps #support #frequencythe #says #million #users #have #joined #but #when #mewe #log #scroll #through #autopopulated #feed #think #are #these #people #search #for #few #verge #colleagues #figuring #anyone #has #tried #might #them #come #shorti #try #some #public #figures #tim #cook #jeff #bezos #mark #zuckerberg #there #accounts #with #names #seems #unlikely #theyre #ones #mindthe #claim #closer #competitor #than #baffling #youre #not #steeped #law #specifics #ftcs #complaintmeta #ceo #testified #hadnt #heard #before #was #filedbut #ftc #spent #past #three #weeks #laying #out #its #logicusing #own #internal #discussions #about #how #views #itself #competition #meta #historically #day #competed #market #connecting #friends #online #saw #dominance #space #threatened #rise #whatsapp #bought #squash #competitionwhether #judge #james #boasberg #buys #determine #wins #can #also #show #acted #illegally #acquisitions #solidify #alleged #monopoly #powerantitrust #supposed #ensure #usually #means #options #useful #class #goods #services #whats #known #relevant #marketthe #here #personal #networking #psns #spaces #where #core #purpose #helping #connect #familywhile #many #platforms #overlap #argues #virtually #none #serve #marketif #internet #want #find #hang #they #know #opposed #say #watching #influencers #making #work #then #zuckerbergs #way #telling #snapchat #bereal #mewebeyond #definition #unique #features #norms #feature #graph #mapping #primarily #based #their #interestsusers #look #real #lifeand #share #updates #those #peoplefacebook #increasingly #display #videos #photos #from #celebrities #remains #serviceit #used #chief #adam #mosseris #testimony #most #clearly #pointin #well #posts #his #mosseri #said #still #important #friendsthe #use #smaller #portion #what #days #significant #need #only #fulfilled #instagramwhile #someone #life #linkedin #wont #thereand #while #follow #interact #youtube #more #passively #watch #dontmeta #entirely #wrong #itsocial #media #compete #time #attention #whether #particular #squarely #aimed #socalled #sharing #beside #pointfacebook #evolved #content #shifting #further #dominatedthe #already #landed #points #will #get #push #back #agencys #framing #calls #witnesses #coming #weeksbut #caseinchief #continues #into #fifth #week #argument #becoming #lot #clearerwhy #facebookwhen #defining #each #side #trying #answer #key #choosing #companys #product #sense #doesnt #mean #same #nichein #sodas #example #buy #lemonlime #never #see #close #substitute #buying #coke #pepsi #george #washington #professor #former #chair #bill #kovacicin #tech #world #netflix #claimed #competitors #fortnite #sleep #comparisons #stand #courtthe #outside #fulfill #desire #broadcast #onlineto #brought #string #executives #companies #explain #cant #quite #scratch #itch #usersstravas #connected #partnerships #mateo #ortega #sure #fitnesstracking #baby #unless #running #strollerits #all #fitness #post #stuff #just #seem #saidyou #pepsipinterests #head #user #growth #julia #roberts #pinterest #expecting #tend #confused #thats #because #much #works #differently #platformspinterest #finding #things #interested #she #following #big #part #experiencetiktok #tab #identified #mutually #otherbut #operations #presser #percent #watched #therethe #competing #testifiedand #though #sidebyside #screenshots #reels #shorts #identical #click #view #essentially #business #includes #stories #often #contain #least #friendsat #times #crossexamination #showed #limits #similaritieswhen #questioning #apple #director #marketing #ronak #shah #sought #group #chats #apples #messaging #sharingbut #limited #others #profiles #platformsstill #pointed #messages #listed #under #storehowever #made #arguments #should #framingit #documents #google #claiming #products #very #different #submitted #foreign #officials #avoid #getting #drafted #potentially #frustrating #regulationsit #briefly #went #dark #ahead #nowaborted #ban #flocked #showing #consumers #levelthats #argued #really #attentioncompanies #sometimes #mistakesthey #misjudge #arebut #keith #coleman #wayinstead #helpful #understand #accomplish #lives #jack #dorsey #thentwitter #leaned #focusing #news #interests #platformcoleman #later #surprised #website #characterized #center #service #coworkers #communicate #stay #exchange #quick #frequent #believe #saidthats #pretty #wackythis #caution #everything #writes #down #necessarily #decisive #establishing #boundary #kovacic #saidcompanies #arethere #ramifications #heregoing #netflixs #streaming #video #happy #play #game #hours #shuteye #insteadbut #frustrated #couldnt #movie #good #hulu #hbo #amazon #prime #existthe #isnt #owns #faces #little #specifically #fact #dont #sort #pointhow #decideultimately #boasbergs #intuition #kovacicnotice #been #basis #saysdoes #story #courtroom #match #far #shown #clocked #had #looking #over #shoulderin #september #told #board #revenue #meaningfully #lower #planned #second #half #fiscal #year #drawing #attentionbut #aware #worriedly #took #note #entering #spacein #presentation #found #highest #percentage #surveyed #snap #daily #casual #moments #special #contrast #came #twitters #youtubes #entertainmentand #expands #entertainment #notes #advertises #signup #page #place #friendsinstagram #always #focus #friendsin #email #changed #landscape #since #experience #may #fewer #admitted #two #talking #comments #counts #interaction #between #actively #tries #facilitatemeta #makes #shrinking #offerings #fierce #rivals #tiktokbut #enough #monopolizeits #scenario #another #major #monopolization #late1990s #lawsuit #vmicrosoftin #microsoft #justice #department #ignoring #computing #soon #beyond #computer #meaning #truly #lock #ecosystem #government #allegedjudge #jackson #yeah #happening #fast #deny #power #laptopbased #emphasizing #saysstill #adds #niche #become #longer #eyes #lawyou #process #change #ultimately #renders #segment #unimportant #saysand #hard #task #analysis #happenedsee

Why one obscure app could help crumble Meta’s empire

If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:

المصدر: www.theverge.com

#why #one #obscure #app #could #help #crumble #metas #empire #the #question #who #biggest #rival #were #family #feud #survey #tiktok #would #likely #winning #answerin #federal #trade #commissions #antitrust #case #against #facebook #and #instagram #owner #governments #response #probably #wouldnt #even #make #top #small #blockchainbased #platform #called #mewemewe #looks #fair #amount #like #first #glance #except #that #you #account #using #frequency #blockchain #which #company #explains #decentralized #protocol #lets #move #your #social #connections #other #mostly #hypothetical #this #point #apps #support #frequencythe #says #million #users #have #joined #but #when #mewe #log #scroll #through #autopopulated #feed #think #are #these #people #search #for #few #verge #colleagues #figuring #anyone #has #tried #might #them #come #shorti #try #some #public #figures #tim #cook #jeff #bezos #mark #zuckerberg #there #accounts #with #names #seems #unlikely #theyre #ones #mindthe #claim #closer #competitor #than #baffling #youre #not #steeped #law #specifics #ftcs #complaintmeta #ceo #testified #hadnt #heard #before #was #filedbut #ftc #spent #past #three #weeks #laying #out #its #logicusing #own #internal #discussions #about #how #views #itself #competition #meta #historically #day #competed #market #connecting #friends #online #saw #dominance #space #threatened #rise #whatsapp #bought #squash #competitionwhether #judge #james #boasberg #buys #determine #wins #can #also #show #acted #illegally #acquisitions #solidify #alleged #monopoly #powerantitrust #supposed #ensure #usually #means #options #useful #class #goods #services #whats #known #relevant #marketthe #here #personal #networking #psns #spaces #where #core #purpose #helping #connect #familywhile #many #platforms #overlap #argues #virtually #none #serve #marketif #internet #want #find #hang #they #know #opposed #say #watching #influencers #making #work #then #zuckerbergs #way #telling #snapchat #bereal #mewebeyond #definition #unique #features #norms #feature #graph #mapping #primarily #based #their #interestsusers #look #real #lifeand #share #updates #those #peoplefacebook #increasingly #display #videos #photos #from #celebrities #remains #serviceit #used #chief #adam #mosseris #testimony #most #clearly #pointin #well #posts #his #mosseri #said #still #important #friendsthe #use #smaller #portion #what #days #significant #need #only #fulfilled #instagramwhile #someone #life #linkedin #wont #thereand #while #follow #interact #youtube #more #passively #watch #dontmeta #entirely #wrong #itsocial #media #compete #time #attention #whether #particular #squarely #aimed #socalled #sharing #beside #pointfacebook #evolved #content #shifting #further #dominatedthe #already #landed #points #will #get #push #back #agencys #framing #calls #witnesses #coming #weeksbut #caseinchief #continues #into #fifth #week #argument #becoming #lot #clearerwhy #facebookwhen #defining #each #side #trying #answer #key #choosing #companys #product #sense #doesnt #mean #same #nichein #sodas #example #buy #lemonlime #never #see #close #substitute #buying #coke #pepsi #george #washington #professor #former #chair #bill #kovacicin #tech #world #netflix #claimed #competitors #fortnite #sleep #comparisons #stand #courtthe #outside #fulfill #desire #broadcast #onlineto #brought #string #executives #companies #explain #cant #quite #scratch #itch #usersstravas #connected #partnerships #mateo #ortega #sure #fitnesstracking #baby #unless #running #strollerits #all #fitness #post #stuff #just #seem #saidyou #pepsipinterests #head #user #growth #julia #roberts #pinterest #expecting #tend #confused #thats #because #much #works #differently #platformspinterest #finding #things #interested #she #following #big #part #experiencetiktok #tab #identified #mutually #otherbut #operations #presser #percent #watched #therethe #competing #testifiedand #though #sidebyside #screenshots #reels #shorts #identical #click #view #essentially #business #includes #stories #often #contain #least #friendsat #times #crossexamination #showed #limits #similaritieswhen #questioning #apple #director #marketing #ronak #shah #sought #group #chats #apples #messaging #sharingbut #limited #others #profiles #platformsstill #pointed #messages #listed #under #storehowever #made #arguments #should #framingit #documents #google #claiming #products #very #different #submitted #foreign #officials #avoid #getting #drafted #potentially #frustrating #regulationsit #briefly #went #dark #ahead #nowaborted #ban #flocked #showing #consumers #levelthats #argued #really #attentioncompanies #sometimes #mistakesthey #misjudge #arebut #keith #coleman #wayinstead #helpful #understand #accomplish #lives #jack #dorsey #thentwitter #leaned #focusing #news #interests #platformcoleman #later #surprised #website #characterized #center #service #coworkers #communicate #stay #exchange #quick #frequent #believe #saidthats #pretty #wackythis #caution #everything #writes #down #necessarily #decisive #establishing #boundary #kovacic #saidcompanies #arethere #ramifications #heregoing #netflixs #streaming #video #happy #play #game #hours #shuteye #insteadbut #frustrated #couldnt #movie #good #hulu #hbo #amazon #prime #existthe #isnt #owns #faces #little #specifically #fact #dont #sort #pointhow #decideultimately #boasbergs #intuition #kovacicnotice #been #basis #saysdoes #story #courtroom #match #far #shown #clocked #had #looking #over #shoulderin #september #told #board #revenue #meaningfully #lower #planned #second #half #fiscal #year #drawing #attentionbut #aware #worriedly #took #note #entering #spacein #presentation #found #highest #percentage #surveyed #snap #daily #casual #moments #special #contrast #came #twitters #youtubes #entertainmentand #expands #entertainment #notes #advertises #signup #page #place #friendsinstagram #always #focus #friendsin #email #changed #landscape #since #experience #may #fewer #admitted #two #talking #comments #counts #interaction #between #actively #tries #facilitatemeta #makes #shrinking #offerings #fierce #rivals #tiktokbut #enough #monopolizeits #scenario #another #major #monopolization #late1990s #lawsuit #vmicrosoftin #microsoft #justice #department #ignoring #computing #soon #beyond #computer #meaning #truly #lock #ecosystem #government #allegedjudge #jackson #yeah #happening #fast #deny #power #laptopbased #emphasizing #saysstill #adds #niche #become #longer #eyes #lawyou #process #change #ultimately #renders #segment #unimportant #saysand #hard #task #analysis #happenedsee

WWW.THEVERGE.COM

Why one obscure app could help crumble Meta’s empire

If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:

0 التعليقات 0 المشاركات