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2025-05-14 10:26:59 ·

Microsoft hasn’t bowed to Trump — and the company is thriving

Ever since Donald J.
Trump was re-elected president, we’ve witnessed a disheartening spectacle: big tech companies bending their knees to him, hoping to get him to kill antitrust actions against them and defend them from European Union rules and fines.
Meta founder and CEO Mark Zuckerberg, Amazon founder and Executive Chairman Jeff Bezos, Google CEO Sundar Pichai, and Apple CEO Tim Cook have all in one way or another shown or declared support for the president’s agenda, especially his opposition to DEI (diversity, equity and inclusion) programs.
Notably, all four attended his Jan.
20 inauguration and were front and center during the proceedings.
Zuckerberg killed DEI efforts at Meta, abandoned attempts to contain misinformation on his services, makes regular pilgrimages to Mar-a-Lago, and called then-candidate Trump a “badass” after last year’s assassination attempt.
He sounded like nothing so much as Trump himself (while using words of more than one syllable) when he told Joe Rogan on a podcast: “The corporate world is pretty culturally neutered.
A culture that celebrates aggression a bit more has its own merits.
Masculine energy, I think, is good.”
Bezos killed DEI at Amazon.
As the owner of The Washington Post he also squashed the newspaper’s endorsement of then-Vice President Kamala Harris last fall, killed a cartoon of tech leaders and Mickey Mouse bowing down to Trump, and ruled that the paper’s editorial and opinion pages will become right-wing, covering only “personal liberty and free markets,” with no opposing viewpoints allowed.
Pichai killed off DEI efforts at Google and makes regular visits to see Trump in Florida.
Cook is a bit of an outlier — although he attended the inauguration, he didn’t kill DEI at Apple and has made noises about working with Trump on tariff issues.
The four companies haven’t gotten anything (yet) for their efforts; legal action against them begun under Trump’s predecessor are proceeding. Google faces being broken up after a judge ruled it illegally monopolized the advertising tech market. Meta is being prosecuted for illegally monopolizing the social media market by buying Instagram and What’s App and could be broken up as well. Amazon has been charged by the FTC with protecting its online retail monopoly by imposing fees on third-party sellers and favoring its own services over theirs.
Apple has been sued by the Department of Justice for a variety of antitrust actions in protecting and extending its monopoly in the smartphone market.
And while Trump has made statements about EU regulators — the White House last month criticized recent fines against Meta and Apple as a “novel form of economic extortion” — but has done little to get the EU to halt its actions against the companies.
Microsoft takes on Trump
Meanwhile, Microsoft not only won’t valorize Trump, it’s also pushing back against him.
The company has publicly supported its DEI efforts rather than killing them. In December, the company’s Chief Diversity Officer, Lindsay-Rae McIntyr, wrote on LinkedIn that Microsoft’s DEI efforts are vital to the company’s success: “The business case for D&I [diversity and inclusion] is not only a constant, but is stronger than ever, reinforcing our belief that a diverse and inclusive workforce is crucial for innovation and success.”
When worries surfaced that Trump might require American tech companies to suspend their cloud operations in Europe, or turn Europeans’ data over to the federal government as part of a trade war, Microsoft Vice Chair and President Brad Smith wrote in a blog post that he won’t turn over the data or suspend European cloud operations.
In fact, he said the company is expanding them.
He also said he would sue the Trump administration to protect them, if necessary.
Two days after that, Microsoft dropped the big law firm of Simpson Thacher & Bartlett, which had agreed to give the administration $125 million in free legal work after threats from Trump.
Microsoft hired Jenner & Block to take its place — and Jenner & Block sued the Trump administration instead of giving in to it.
Microsoft becomes the world’s most valuable company
You might expect that after all that, Trump would have publicly attacked Microsoft or used the power of his office to go after the company.
So far, that hasn’t happened.
And unlike Meta, Apple, Google, and Amazon, Microsoft has thrived since Trump took office.
Its stock price inched up from $434 a share just before Trump’s inauguration past $445 this week, while the share prices of the others have all declined, sometimes significantly.
Along the way, Microsoft became the world’s most valuable company, with a market cap approaching $3.3 trillion.
Gauging by the company’s most recent quarterly results, even better times may be ahead. The New York Times had this to say about the results: “Overall, Microsoft’s results showed unexpected strength in its business.
Sales surpassed $70 billion, up 13% from the same period a year earlier.
Profit rose to $25.8 billion, up 18%.
The results far exceeded Wall Street’s expectations.
Despite the economic uncertainty, the company predicted more strength ahead, saying revenue would surpass $73 billion in the current quarter.”
Not out of the woods yet
All that said, Microsoft is being investigated by the feds for possible antitrust violations having to do with AI and cloud computing.
That investigation, like the others, wasn’t begun by the Trump administration; it was set in motion during the Biden administration.
So far, Microsoft’s actions don’t appear to have had any effect on the suit — or the company.
Microsoft CEO Satya Nadella has shown that it’s possible for a company to maintain its values under Trump and thrive.
Amazon, Apple, Google, and Meta should follow suit.

Source: https://www.computerworld.com/article/3983406/microsoft-hasnt-bowed-to-trump-and-the-company-is-thriving.html">https://www.computerworld.com/article/3983406/microsoft-hasnt-bowed-to-trump-and-the-company-is-thriving.html">https://www.computerworld.com/article/3983406/microsoft-hasnt-bowed-to-trump-and-the-company-is-thriving.html
#microsoft #hasnt #bowed #trump #and #the #company #thriving

Microsoft hasn’t bowed to Trump — and the company is thriving
Ever since Donald J. Trump was re-elected president, we’ve witnessed a disheartening spectacle: big tech companies bending their knees to him, hoping to get him to kill antitrust actions against them and defend them from European Union rules and fines. Meta founder and CEO Mark Zuckerberg, Amazon founder and Executive Chairman Jeff Bezos, Google CEO Sundar Pichai, and Apple CEO Tim Cook have all in one way or another shown or declared support for the president’s agenda, especially his opposition to DEI (diversity, equity and inclusion) programs. Notably, all four attended his Jan. 20 inauguration and were front and center during the proceedings. Zuckerberg killed DEI efforts at Meta, abandoned attempts to contain misinformation on his services, makes regular pilgrimages to Mar-a-Lago, and called then-candidate Trump a “badass” after last year’s assassination attempt. He sounded like nothing so much as Trump himself (while using words of more than one syllable) when he told Joe Rogan on a podcast: “The corporate world is pretty culturally neutered. A culture that celebrates aggression a bit more has its own merits. Masculine energy, I think, is good.” Bezos killed DEI at Amazon. As the owner of The Washington Post he also squashed the newspaper’s endorsement of then-Vice President Kamala Harris last fall, killed a cartoon of tech leaders and Mickey Mouse bowing down to Trump, and ruled that the paper’s editorial and opinion pages will become right-wing, covering only “personal liberty and free markets,” with no opposing viewpoints allowed. Pichai killed off DEI efforts at Google and makes regular visits to see Trump in Florida. Cook is a bit of an outlier — although he attended the inauguration, he didn’t kill DEI at Apple and has made noises about working with Trump on tariff issues. The four companies haven’t gotten anything (yet) for their efforts; legal action against them begun under Trump’s predecessor are proceeding. Google faces being broken up after a judge ruled it illegally monopolized the advertising tech market. Meta is being prosecuted for illegally monopolizing the social media market by buying Instagram and What’s App and could be broken up as well. Amazon has been charged by the FTC with protecting its online retail monopoly by imposing fees on third-party sellers and favoring its own services over theirs. Apple has been sued by the Department of Justice for a variety of antitrust actions in protecting and extending its monopoly in the smartphone market. And while Trump has made statements about EU regulators — the White House last month criticized recent fines against Meta and Apple as a “novel form of economic extortion” — but has done little to get the EU to halt its actions against the companies. Microsoft takes on Trump Meanwhile, Microsoft not only won’t valorize Trump, it’s also pushing back against him. The company has publicly supported its DEI efforts rather than killing them. In December, the company’s Chief Diversity Officer, Lindsay-Rae McIntyr, wrote on LinkedIn that Microsoft’s DEI efforts are vital to the company’s success: “The business case for D&I [diversity and inclusion] is not only a constant, but is stronger than ever, reinforcing our belief that a diverse and inclusive workforce is crucial for innovation and success.” When worries surfaced that Trump might require American tech companies to suspend their cloud operations in Europe, or turn Europeans’ data over to the federal government as part of a trade war, Microsoft Vice Chair and President Brad Smith wrote in a blog post that he won’t turn over the data or suspend European cloud operations. In fact, he said the company is expanding them. He also said he would sue the Trump administration to protect them, if necessary.   Two days after that, Microsoft dropped the big law firm of Simpson Thacher & Bartlett, which had agreed to give the administration $125 million in free legal work after threats from Trump. Microsoft hired Jenner & Block to take its place — and Jenner & Block sued the Trump administration instead of giving in to it. Microsoft becomes the world’s most valuable company You might expect that after all that, Trump would have publicly attacked Microsoft or used the power of his office to go after the company. So far, that hasn’t happened. And unlike Meta, Apple, Google, and Amazon, Microsoft has thrived since Trump took office. Its stock price inched up from $434 a share just before Trump’s inauguration past $445 this week, while the share prices of the others have all declined, sometimes significantly. Along the way, Microsoft became the world’s most valuable company, with a market cap approaching $3.3 trillion. Gauging by the company’s most recent quarterly results, even better times may be ahead. The New York Times had this to say about the results: “Overall, Microsoft’s results showed unexpected strength in its business. Sales surpassed $70 billion, up 13% from the same period a year earlier. Profit rose to $25.8 billion, up 18%. The results far exceeded Wall Street’s expectations. Despite the economic uncertainty, the company predicted more strength ahead, saying revenue would surpass $73 billion in the current quarter.” Not out of the woods yet All that said, Microsoft is being investigated by the feds for possible antitrust violations having to do with AI and cloud computing. That investigation, like the others, wasn’t begun by the Trump administration; it was set in motion during the Biden administration. So far, Microsoft’s actions don’t appear to have had any effect on the suit — or the company. Microsoft CEO Satya Nadella has shown that it’s possible for a company to maintain its values under Trump and thrive. Amazon, Apple, Google, and Meta should follow suit. Source: https://www.computerworld.com/article/3983406/microsoft-hasnt-bowed-to-trump-and-the-company-is-thriving.html #microsoft #hasnt #bowed #trump #and #the #company #thriving

WWW.COMPUTERWORLD.COM

Microsoft hasn’t bowed to Trump — and the company is thriving

Ever since Donald J. Trump was re-elected president, we’ve witnessed a disheartening spectacle: big tech companies bending their knees to him, hoping to get him to kill antitrust actions against them and defend them from European Union rules and fines. Meta founder and CEO Mark Zuckerberg, Amazon founder and Executive Chairman Jeff Bezos, Google CEO Sundar Pichai, and Apple CEO Tim Cook have all in one way or another shown or declared support for the president’s agenda, especially his opposition to DEI (diversity, equity and inclusion) programs. Notably, all four attended his Jan. 20 inauguration and were front and center during the proceedings. Zuckerberg killed DEI efforts at Meta, abandoned attempts to contain misinformation on his services, makes regular pilgrimages to Mar-a-Lago, and called then-candidate Trump a “badass” after last year’s assassination attempt. He sounded like nothing so much as Trump himself (while using words of more than one syllable) when he told Joe Rogan on a podcast: “The corporate world is pretty culturally neutered. A culture that celebrates aggression a bit more has its own merits. Masculine energy, I think, is good.” Bezos killed DEI at Amazon. As the owner of The Washington Post he also squashed the newspaper’s endorsement of then-Vice President Kamala Harris last fall, killed a cartoon of tech leaders and Mickey Mouse bowing down to Trump, and ruled that the paper’s editorial and opinion pages will become right-wing, covering only “personal liberty and free markets,” with no opposing viewpoints allowed. Pichai killed off DEI efforts at Google and makes regular visits to see Trump in Florida. Cook is a bit of an outlier — although he attended the inauguration, he didn’t kill DEI at Apple and has made noises about working with Trump on tariff issues. The four companies haven’t gotten anything (yet) for their efforts; legal action against them begun under Trump’s predecessor are proceeding. Google faces being broken up after a judge ruled it illegally monopolized the advertising tech market. Meta is being prosecuted for illegally monopolizing the social media market by buying Instagram and What’s App and could be broken up as well. Amazon has been charged by the FTC with protecting its online retail monopoly by imposing fees on third-party sellers and favoring its own services over theirs. Apple has been sued by the Department of Justice for a variety of antitrust actions in protecting and extending its monopoly in the smartphone market. And while Trump has made statements about EU regulators — the White House last month criticized recent fines against Meta and Apple as a “novel form of economic extortion” — but has done little to get the EU to halt its actions against the companies. Microsoft takes on Trump Meanwhile, Microsoft not only won’t valorize Trump, it’s also pushing back against him. The company has publicly supported its DEI efforts rather than killing them. In December, the company’s Chief Diversity Officer, Lindsay-Rae McIntyr, wrote on LinkedIn that Microsoft’s DEI efforts are vital to the company’s success: “The business case for D&I [diversity and inclusion] is not only a constant, but is stronger than ever, reinforcing our belief that a diverse and inclusive workforce is crucial for innovation and success.” When worries surfaced that Trump might require American tech companies to suspend their cloud operations in Europe, or turn Europeans’ data over to the federal government as part of a trade war, Microsoft Vice Chair and President Brad Smith wrote in a blog post that he won’t turn over the data or suspend European cloud operations. In fact, he said the company is expanding them. He also said he would sue the Trump administration to protect them, if necessary.   Two days after that, Microsoft dropped the big law firm of Simpson Thacher & Bartlett, which had agreed to give the administration $125 million in free legal work after threats from Trump. Microsoft hired Jenner & Block to take its place — and Jenner & Block sued the Trump administration instead of giving in to it. Microsoft becomes the world’s most valuable company You might expect that after all that, Trump would have publicly attacked Microsoft or used the power of his office to go after the company. So far, that hasn’t happened. And unlike Meta, Apple, Google, and Amazon, Microsoft has thrived since Trump took office. Its stock price inched up from $434 a share just before Trump’s inauguration past $445 this week, while the share prices of the others have all declined, sometimes significantly. Along the way, Microsoft became the world’s most valuable company, with a market cap approaching $3.3 trillion. Gauging by the company’s most recent quarterly results, even better times may be ahead. The New York Times had this to say about the results: “Overall, Microsoft’s results showed unexpected strength in its business. Sales surpassed $70 billion, up 13% from the same period a year earlier. Profit rose to $25.8 billion, up 18%. The results far exceeded Wall Street’s expectations. Despite the economic uncertainty, the company predicted more strength ahead, saying revenue would surpass $73 billion in the current quarter.” Not out of the woods yet All that said, Microsoft is being investigated by the feds for possible antitrust violations having to do with AI and cloud computing. That investigation, like the others, wasn’t begun by the Trump administration; it was set in motion during the Biden administration. So far, Microsoft’s actions don’t appear to have had any effect on the suit — or the company. Microsoft CEO Satya Nadella has shown that it’s possible for a company to maintain its values under Trump and thrive. Amazon, Apple, Google, and Meta should follow suit.

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Gadgets 360 shared a link

2025-05-13 23:21:16 ·

Strange New Worm Found Off Spain’s Coast Can Shrinks to One-Fifth Its Size
Recently found accordion worm Pararosa vigarae, a new genus and species of ribbon worms and a comparatively less-known group of invertebrates, has amazed the researchers because of its unique ability to squash up like an accordion to a staggering one-fifth of its normal body length.
It was discovered from Ría de Arosa in the Northwest coast of Spain, where it lurks under rocks in the subtidal zone at a depth of 30 metres (98 feet).
Combining morphological data with DNA analysis techniques, researchers were able to overcome the taxonomical challenge of identifying this worm.Classification challengesAccording to the study published in Royal Society Open Science, accordion worms belong to the phylum Nemertea, a group of predatory worms that use venom to immobilize their prey.
They pose serious challenges for taxonomical studies due to the scarcity of external morphological features.Taxonomy is the study of the classification and identification of the living world.
Traditionally, external morphological features are considered the criteria of this study.
However, Nemerteans have very few distinctive visible features to rely on.
To overcome this, scientists tried to consider the internal anatomy as a potential marker, but this process turned out to be very complex and inconvenient.
Eventually, this process became obsolete, resulting in Nemerteans remaining a lesser-known phylum with currently described 1,350 species.Genetic AnalysisThe study describes that molecular phylogenetic analyses were performed based on partial sequences of 16S rRNA, 18S rRNA, 28S rRNA, cytochrome c oxidase subunit I (COI), and histone H3 gene markers that indicated the newly identified specimens represent a new genus and species of heteronemertean in the family Lineidae.Imaging experiments revealed that the accordion worm contracts its body to form regular rings that are annular epidermal constrictions that remain visible even when the animal is fully stretched.
The number of rings varies with the size of the worm—for instance, the largest specimen collected had 60 rings when fully stretched.

Source: https://www.gadgets360.com/science/news/accordion-worm-pararosa-vigarae-from-spain-shrinks-to-one-fifth-its-size-8371968#rss-gadgets-news" style="color: #0066cc;">https://www.gadgets360.com/science/news/accordion-worm-pararosa-vigarae-from-spain-shrinks-to-one-fifth-its-size-8371968#rss-gadgets-news
#strange #new #worm #found #off #spains #coast #can #shrinks #onefifth #its #size

Strange New Worm Found Off Spain’s Coast Can Shrinks to One-Fifth Its Size
Recently found accordion worm Pararosa vigarae, a new genus and species of ribbon worms and a comparatively less-known group of invertebrates, has amazed the researchers because of its unique ability to squash up like an accordion to a staggering one-fifth of its normal body length. It was discovered from Ría de Arosa in the Northwest coast of Spain, where it lurks under rocks in the subtidal zone at a depth of 30 metres (98 feet). Combining morphological data with DNA analysis techniques, researchers were able to overcome the taxonomical challenge of identifying this worm.Classification challengesAccording to the study published in Royal Society Open Science, accordion worms belong to the phylum Nemertea, a group of predatory worms that use venom to immobilize their prey. They pose serious challenges for taxonomical studies due to the scarcity of external morphological features.Taxonomy is the study of the classification and identification of the living world. Traditionally, external morphological features are considered the criteria of this study. However, Nemerteans have very few distinctive visible features to rely on. To overcome this, scientists tried to consider the internal anatomy as a potential marker, but this process turned out to be very complex and inconvenient. Eventually, this process became obsolete, resulting in Nemerteans remaining a lesser-known phylum with currently described 1,350 species.Genetic AnalysisThe study describes that molecular phylogenetic analyses were performed based on partial sequences of 16S rRNA, 18S rRNA, 28S rRNA, cytochrome c oxidase subunit I (COI), and histone H3 gene markers that indicated the newly identified specimens represent a new genus and species of heteronemertean in the family Lineidae.Imaging experiments revealed that the accordion worm contracts its body to form regular rings that are annular epidermal constrictions that remain visible even when the animal is fully stretched. The number of rings varies with the size of the worm—for instance, the largest specimen collected had 60 rings when fully stretched. Source: https://www.gadgets360.com/science/news/accordion-worm-pararosa-vigarae-from-spain-shrinks-to-one-fifth-its-size-8371968#rss-gadgets-news #strange #new #worm #found #off #spains #coast #can #shrinks #onefifth #its #size

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Strange New Worm Found Off Spain’s Coast Can Shrinks to One-Fifth Its Size

Recently found accordion worm Pararosa vigarae, a new genus and species of ribbon worms and a comparatively less-known group of invertebrates, has amazed the researchers because of its unique ability to squash up like an accordion to a staggering one-fifth of its normal body length. It was discovered from Ría de Arosa in the Northwest coast of Spain, where it lurks under rocks in the subtidal zone at a depth of 30 metres (98 feet). Combining morphological data with DNA analysis techniques, researchers were able to overcome the taxonomical challenge of identifying this worm.Classification challengesAccording to the study published in Royal Society Open Science, accordion worms belong to the phylum Nemertea, a group of predatory worms that use venom to immobilize their prey. They pose serious challenges for taxonomical studies due to the scarcity of external morphological features.Taxonomy is the study of the classification and identification of the living world. Traditionally, external morphological features are considered the criteria of this study. However, Nemerteans have very few distinctive visible features to rely on. To overcome this, scientists tried to consider the internal anatomy as a potential marker, but this process turned out to be very complex and inconvenient. Eventually, this process became obsolete, resulting in Nemerteans remaining a lesser-known phylum with currently described 1,350 species.Genetic AnalysisThe study describes that molecular phylogenetic analyses were performed based on partial sequences of 16S rRNA, 18S rRNA, 28S rRNA, cytochrome c oxidase subunit I (COI), and histone H3 gene markers that indicated the newly identified specimens represent a new genus and species of heteronemertean in the family Lineidae.Imaging experiments revealed that the accordion worm contracts its body to form regular rings that are annular epidermal constrictions that remain visible even when the animal is fully stretched. The number of rings varies with the size of the worm—for instance, the largest specimen collected had 60 rings when fully stretched.

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2025-05-13 13:47:29 ·

#333;">Why one obscure app could help crumble Meta’s empire
If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer.
In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe.
MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency.
The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short.
I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint.
Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed.
But the FTC has spent the past three weeks laying out its logic.
Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market.
The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family.
While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market.
If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe.
Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests.
Users can look up and find people they know in real life.
And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service.
It used Instagram chief Adam Mosseri’s testimony to most clearly make this point.
In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends.
The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram.
While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there.
And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it.
Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point.
Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated.
The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche.
In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic.
In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online.
To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users.
Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller.
“It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said.
“You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms.
Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other.
But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there.
The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified.
And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities.
When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing.
But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms.
Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing.
It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations.
It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level.
That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes.
They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way.
Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform.
Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said.
“That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said.
Companies can “sometimes make mistakes.
They misjudge who their users are.”There are real ramifications for internet users here.
Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead.
But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist.
The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic.
”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says.
“Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder.
In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention.
But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space.
In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment.
And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok.
But the FTC says it’s still significant enough to monopolize.
It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v.
Microsoft.
In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law.
“You can have a process of change that ultimately renders the market segment unimportant,” he says.
“And the hard task of analysis for the judge is to say, has it already happened?”See More:
#666;">المصدر: https://www.theverge.com/antitrust/665308/meta-ftc-antitrust-trial-market-definition-tiktok-mewe-snap" style="color: #0066cc; text-decoration: none;">www.theverge.com
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Why one obscure app could help crumble Meta’s empire
If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:
المصدر: www.theverge.com
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#everything #writes #down #necessarily #decisive #establishing #boundary #kovacic #saidcompanies #arethere #ramifications #heregoing #netflixs #streaming #video #happy #play #game #hours #shuteye #insteadbut #frustrated #couldnt #movie #good #hulu #hbo #amazon #prime #existthe #isnt #owns #faces #little #specifically #fact #dont #sort #pointhow #decideultimately #boasbergs #intuition #kovacicnotice #been #basis #saysdoes #story #courtroom #match #far #shown #clocked #had #looking #over #shoulderin #september #told #board #revenue #meaningfully #lower #planned #second #half #fiscal #year #drawing #attentionbut #aware #worriedly #took #note #entering #spacein #presentation #found #highest #percentage #surveyed #snap #daily #casual #moments #special #contrast #came #twitters #youtubes #entertainmentand #expands #entertainment #notes #advertises #signup #page #place #friendsinstagram #always #focus #friendsin #email #changed #landscape #since #experience #may #fewer #admitted #two #talking #comments #counts #interaction #between #actively #tries #facilitatemeta #makes #shrinking #offerings #fierce #rivals #tiktokbut #enough #monopolizeits #scenario #another #major #monopolization #late1990s #lawsuit #vmicrosoftin #microsoft #justice #department #ignoring #computing #soon #beyond #computer #meaning #truly #lock #ecosystem #government #allegedjudge #jackson #yeah #happening #fast #deny #power #laptopbased #emphasizing #saysstill #adds #niche #become #longer #eyes #lawyou #process #change #ultimately #renders #segment #unimportant #saysand #hard #task #analysis #happenedsee

WWW.THEVERGE.COM

Why one obscure app could help crumble Meta’s empire

If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:

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2025-05-13 13:00:53 ·

#333;">These Vegetables Require Less Water Than Most
Everything is more expensive this year, and that likely includes utilities like your water bill.
While growing vegetables in your yard can be enchanting and empowering, it isn’t very efficient (compared to farms) in terms of water usage.
There are a number of ways to become more efficient and sustainable, including using drip irrigation, but another way is to only plant vegetables that don't need too much water to begin with.
Watering at the root is keyBefore I get to the specific vegetables, it's important to go over a few general watering tips.Remember that vegetables get hydration through their roots, which live underground.
Watering from above, like a hose or sprinkler, has problems: you’re getting the plants wet more than the roots, which creates conditions for disease spread; you’re watering less precisely, therefore wasting water; and the impact of the water against the dirt causes droplets to bounce back up with whatever fungus or viruses are in the dirt, also spreading disease.
Watering gently and consistently at ground level with drip irrigation is the best option for both the plant and your wallet. To ensure you’re watering efficiently, group plants with similar watering needs together in your garden, so you can set the drip appropriately to water less. But even more important is remembering that roots grow over time.
A new seedling has shallow roots, whereas an end-of-season plant has deeply established roots.
More roots means that the plant can absorb more water from deeper underground.
Less roots means less hydration from the soil, so more water is needed at a shallower depth.
(Though some vegetables, like corn and lettuce, will always be shallow rooted, and thus aren’t good candidates for less water.)Hothouse plantsAccording to Oregon State University, a tomato plant's need for watering is negated by the deep roots the plants establish over the season.
As above, you want to water sufficiently early in the season as roots are established while taking care not to over water, which will result in those roots staying close to the surface.
If the plant needs water, those roots will grow deeper in search of moisture.
Reducing water greatly, if not cutting it off entirely mid-season, shouldn’t harm your harvest.
The lack of surface water will reduce disease spread, and tomatoes will ripen if you reduce their watering.
It’s not only tomatoes, either: Squash, which includes zucchini, summer and winter squash, as well as melons, eggplants, and hot peppers all behave the same in terms of water needs and roots. Beans

Credit: Amanda Blum

Most beans, particularly pole beans, have adapted to drought conditions over time.
As such, they can survive and produce flowers and fruit with minimal moisture.
Beans require water to germinate, so if you direct sow, ensure the seeds have consistent moisture levels.
Once germinated, you can reduce (but not eliminate) water.
Since beans have such a short season (usually 60 days or less), they require less water simply by existing for less time.
Less moisture is going to reduce common bean problems like powdery mildew, a quickly spreading surface fungus.Chard and okra

Credit: Amanda Blum

For some heat hardier vegetables like chard and okra, they still require water, but do better with weekly or every-other-weekly deep watering, as opposed to daily drip.
Okra is native to drier climates and prefers less water.
The deep roots of the plant allow it to draw enough water from the soil to sustain itself.
Chard and kale can use their huge leaves to shade the ground, which is an effective form of moisture retention.
Occasional deep waterings will be enough for the plant to continue growing.Blueberries prefer less moistureI know, blueberries are a fruit and not a vegetable, but I felt compelled to include the advice here anyway.
Consider it a bonus tip.
A few years ago, Micah Geiselman, a blueberry farmer from Morning Shade Farm in Canby came to inspect my many bushes, and he had surprising advice: “People over-water their blueberries,” he explained to me.
They appreciate good drainage and do better with less water. I’ve since changed the elevation of my blueberries to ensure better drainage and moved watering lines further away—the results were astounding.
I experienced better yields, but the berries themselves were plumper and better tasting.
This isn’t conclusive, of course, since there are too many variables to account for, but I take the advice of a blueberry expert seriously.
#666;">المصدر: https://lifehacker.com/home/these-vegetables-require-less-water?utm_medium=RSS" style="color: #0066cc; text-decoration: none;">lifehacker.com
#0066cc;">#these #vegetables #require #less #water #than #most #everything #more #expensive #this #year #and #that #likely #includes #utilities #like #your #billwhile #growing #yard #can #enchanting #empowering #isnt #very #efficient #compared #farms #terms #usagethere #are #number #ways #become #sustainable #including #using #drip #irrigation #but #another #way #only #plant #don039t #need #too #much #begin #withwatering #the #root #keybefore #get #specific #it039s #important #over #few #general #watering #tipsremember #hydration #through #their #roots #which #live #undergroundwatering #from #above #hose #sprinkler #has #problems #youre #getting #plants #wet #creates #conditions #for #disease #spread #precisely #therefore #wasting #impact #against #dirt #causes #droplets #bounce #back #with #whatever #fungus #viruses #also #spreading #diseasewatering #gently #consistently #ground #level #best #option #both #walletto #ensure #efficiently #group #similar #needs #together #garden #you #set #appropriately #lessbut #even #remembering #grow #timea #new #seedling #shallow #whereas #endofseason #deeply #established #rootsmore #means #absorb #deeper #undergroundless #soil #needed #shallower #depththough #some #corn #lettuce #will #always #rooted #thus #arent #good #candidates #waterhothouse #plantsaccording #oregon #state #university #tomato #plant039s #negated #deep #establish #seasonas #want #sufficiently #early #season #while #taking #care #not #result #those #staying #close #surfaceif #search #moisturereducing #greatly #cutting #off #entirely #midseason #shouldnt #harm #harvestthe #lack #surface #reduce #tomatoes #ripen #wateringits #either #squash #zucchini #summer #winter #well #melons #eggplants #hot #peppers #all #behave #same #rootsbeans #credit #amanda #blum #beans #particularly #pole #have #adapted #drought #timeas #such #they #survive #produce #flowers #fruit #minimal #moisturebeans #germinate #direct #sow #seeds #consistent #moisture #levelsonce #germinated #eliminate #watersince #short #usually #days #simply #existing #timeless #going #common #bean #powdery #mildew #quickly #funguschard #okra #heat #hardier #chard #still #better #weekly #everyotherweekly #opposed #daily #dripokra #native #drier #climates #prefers #waterthe #allow #draw #enough #sustain #itselfchard #kale #use #huge #leaves #shade #effective #form #retentionoccasional #waterings #continue #growingblueberries #prefer #moisturei #know #blueberries #vegetable #felt #compelled #include #advice #here #anywayconsider #bonus #tipa #years #ago #micah #geiselman #blueberry #farmer #morning #farm #canby #came #inspect #many #bushes #had #surprising #people #overwater #explained #methey #appreciate #drainage #waterive #since #changed #elevation #moved #lines #further #awaythe #results #were #astoundingi #experienced #yields #berries #themselves #plumper #tastingthis #conclusive #course #there #variables #account #take #expert #seriously

These Vegetables Require Less Water Than Most
Everything is more expensive this year, and that likely includes utilities like your water bill. While growing vegetables in your yard can be enchanting and empowering, it isn’t very efficient (compared to farms) in terms of water usage. There are a number of ways to become more efficient and sustainable, including using drip irrigation, but another way is to only plant vegetables that don't need too much water to begin with. Watering at the root is keyBefore I get to the specific vegetables, it's important to go over a few general watering tips.Remember that vegetables get hydration through their roots, which live underground. Watering from above, like a hose or sprinkler, has problems: you’re getting the plants wet more than the roots, which creates conditions for disease spread; you’re watering less precisely, therefore wasting water; and the impact of the water against the dirt causes droplets to bounce back up with whatever fungus or viruses are in the dirt, also spreading disease. Watering gently and consistently at ground level with drip irrigation is the best option for both the plant and your wallet. To ensure you’re watering efficiently, group plants with similar watering needs together in your garden, so you can set the drip appropriately to water less. But even more important is remembering that roots grow over time. A new seedling has shallow roots, whereas an end-of-season plant has deeply established roots. More roots means that the plant can absorb more water from deeper underground. Less roots means less hydration from the soil, so more water is needed at a shallower depth. (Though some vegetables, like corn and lettuce, will always be shallow rooted, and thus aren’t good candidates for less water.)Hothouse plantsAccording to Oregon State University, a tomato plant's need for watering is negated by the deep roots the plants establish over the season. As above, you want to water sufficiently early in the season as roots are established while taking care not to over water, which will result in those roots staying close to the surface. If the plant needs water, those roots will grow deeper in search of moisture. Reducing water greatly, if not cutting it off entirely mid-season, shouldn’t harm your harvest. The lack of surface water will reduce disease spread, and tomatoes will ripen if you reduce their watering. It’s not only tomatoes, either: Squash, which includes zucchini, summer and winter squash, as well as melons, eggplants, and hot peppers all behave the same in terms of water needs and roots. Beans Credit: Amanda Blum Most beans, particularly pole beans, have adapted to drought conditions over time. As such, they can survive and produce flowers and fruit with minimal moisture. Beans require water to germinate, so if you direct sow, ensure the seeds have consistent moisture levels. Once germinated, you can reduce (but not eliminate) water. Since beans have such a short season (usually 60 days or less), they require less water simply by existing for less time. Less moisture is going to reduce common bean problems like powdery mildew, a quickly spreading surface fungus.Chard and okra Credit: Amanda Blum For some heat hardier vegetables like chard and okra, they still require water, but do better with weekly or every-other-weekly deep watering, as opposed to daily drip. Okra is native to drier climates and prefers less water. The deep roots of the plant allow it to draw enough water from the soil to sustain itself. Chard and kale can use their huge leaves to shade the ground, which is an effective form of moisture retention. Occasional deep waterings will be enough for the plant to continue growing.Blueberries prefer less moistureI know, blueberries are a fruit and not a vegetable, but I felt compelled to include the advice here anyway. Consider it a bonus tip. A few years ago, Micah Geiselman, a blueberry farmer from Morning Shade Farm in Canby came to inspect my many bushes, and he had surprising advice: “People over-water their blueberries,” he explained to me. They appreciate good drainage and do better with less water. I’ve since changed the elevation of my blueberries to ensure better drainage and moved watering lines further away—the results were astounding. I experienced better yields, but the berries themselves were plumper and better tasting. This isn’t conclusive, of course, since there are too many variables to account for, but I take the advice of a blueberry expert seriously.
المصدر: lifehacker.com
#these #vegetables #require #less #water #than #most #everything #more #expensive #this #year #and #that #likely #includes #utilities #like #your #billwhile #growing #yard #can #enchanting #empowering #isnt #very #efficient #compared #farms #terms #usagethere #are #number #ways #become #sustainable #including #using #drip #irrigation #but #another #way #only #plant #don039t #need #too #much #begin #withwatering #the #root #keybefore #get #specific #it039s #important #over #few #general #watering #tipsremember #hydration #through #their #roots #which #live #undergroundwatering #from #above #hose #sprinkler #has #problems #youre #getting #plants #wet #creates #conditions #for #disease #spread #precisely #therefore #wasting #impact #against #dirt #causes #droplets #bounce #back #with #whatever #fungus #viruses #also #spreading #diseasewatering #gently #consistently #ground #level #best #option #both #walletto #ensure #efficiently #group #similar #needs #together #garden #you #set #appropriately #lessbut #even #remembering #grow #timea #new #seedling #shallow #whereas #endofseason #deeply #established #rootsmore #means #absorb #deeper #undergroundless #soil #needed #shallower #depththough #some #corn #lettuce #will #always #rooted #thus #arent #good #candidates #waterhothouse #plantsaccording #oregon #state #university #tomato #plant039s #negated #deep #establish #seasonas #want #sufficiently #early #season #while #taking #care #not #result #those #staying #close #surfaceif #search #moisturereducing #greatly #cutting #off #entirely #midseason #shouldnt #harm #harvestthe #lack #surface #reduce #tomatoes #ripen #wateringits #either #squash #zucchini #summer #winter #well #melons #eggplants #hot #peppers #all #behave #same #rootsbeans #credit #amanda #blum #beans #particularly #pole #have #adapted #drought #timeas #such #they #survive #produce #flowers #fruit #minimal #moisturebeans #germinate #direct #sow #seeds #consistent #moisture #levelsonce #germinated #eliminate #watersince #short #usually #days #simply #existing #timeless #going #common #bean #powdery #mildew #quickly #funguschard #okra #heat #hardier #chard #still #better #weekly #everyotherweekly #opposed #daily #dripokra #native #drier #climates #prefers #waterthe #allow #draw #enough #sustain #itselfchard #kale #use #huge #leaves #shade #effective #form #retentionoccasional #waterings #continue #growingblueberries #prefer #moisturei #know #blueberries #vegetable #felt #compelled #include #advice #here #anywayconsider #bonus #tipa #years #ago #micah #geiselman #blueberry #farmer #morning #farm #canby #came #inspect #many #bushes #had #surprising #people #overwater #explained #methey #appreciate #drainage #waterive #since #changed #elevation #moved #lines #further #awaythe #results #were #astoundingi #experienced #yields #berries #themselves #plumper #tastingthis #conclusive #course #there #variables #account #take #expert #seriously

LIFEHACKER.COM

These Vegetables Require Less Water Than Most

Everything is more expensive this year, and that likely includes utilities like your water bill. While growing vegetables in your yard can be enchanting and empowering, it isn’t very efficient (compared to farms) in terms of water usage. There are a number of ways to become more efficient and sustainable, including using drip irrigation, but another way is to only plant vegetables that don't need too much water to begin with. Watering at the root is keyBefore I get to the specific vegetables, it's important to go over a few general watering tips.Remember that vegetables get hydration through their roots, which live underground. Watering from above, like a hose or sprinkler, has problems: you’re getting the plants wet more than the roots, which creates conditions for disease spread; you’re watering less precisely, therefore wasting water; and the impact of the water against the dirt causes droplets to bounce back up with whatever fungus or viruses are in the dirt, also spreading disease. Watering gently and consistently at ground level with drip irrigation is the best option for both the plant and your wallet. To ensure you’re watering efficiently, group plants with similar watering needs together in your garden, so you can set the drip appropriately to water less. But even more important is remembering that roots grow over time. A new seedling has shallow roots, whereas an end-of-season plant has deeply established roots. More roots means that the plant can absorb more water from deeper underground. Less roots means less hydration from the soil, so more water is needed at a shallower depth. (Though some vegetables, like corn and lettuce, will always be shallow rooted, and thus aren’t good candidates for less water.)Hothouse plantsAccording to Oregon State University, a tomato plant's need for watering is negated by the deep roots the plants establish over the season. As above, you want to water sufficiently early in the season as roots are established while taking care not to over water, which will result in those roots staying close to the surface. If the plant needs water, those roots will grow deeper in search of moisture. Reducing water greatly, if not cutting it off entirely mid-season, shouldn’t harm your harvest. The lack of surface water will reduce disease spread, and tomatoes will ripen if you reduce their watering. It’s not only tomatoes, either: Squash, which includes zucchini, summer and winter squash, as well as melons, eggplants, and hot peppers all behave the same in terms of water needs and roots. Beans Credit: Amanda Blum Most beans, particularly pole beans, have adapted to drought conditions over time. As such, they can survive and produce flowers and fruit with minimal moisture. Beans require water to germinate, so if you direct sow, ensure the seeds have consistent moisture levels. Once germinated, you can reduce (but not eliminate) water. Since beans have such a short season (usually 60 days or less), they require less water simply by existing for less time. Less moisture is going to reduce common bean problems like powdery mildew, a quickly spreading surface fungus.Chard and okra Credit: Amanda Blum For some heat hardier vegetables like chard and okra, they still require water, but do better with weekly or every-other-weekly deep watering, as opposed to daily drip. Okra is native to drier climates and prefers less water. The deep roots of the plant allow it to draw enough water from the soil to sustain itself. Chard and kale can use their huge leaves to shade the ground, which is an effective form of moisture retention. Occasional deep waterings will be enough for the plant to continue growing.Blueberries prefer less moistureI know, blueberries are a fruit and not a vegetable, but I felt compelled to include the advice here anyway. Consider it a bonus tip. A few years ago, Micah Geiselman, a blueberry farmer from Morning Shade Farm in Canby came to inspect my many bushes, and he had surprising advice: “People over-water their blueberries,” he explained to me. They appreciate good drainage and do better with less water. I’ve since changed the elevation of my blueberries to ensure better drainage and moved watering lines further away—the results were astounding. I experienced better yields, but the berries themselves were plumper and better tasting. This isn’t conclusive, of course, since there are too many variables to account for, but I take the advice of a blueberry expert seriously.

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2025-05-13 11:44:52 ·

All the Gardening Tasks I’m Tackling in May
There is no place more joyous than a garden center in May.
The shelves are full of annuals, vegetables, and perennials ready to go home with you.
Gardeners everywhere are waiting with bated breath, trying to find the perfect day to get plants in the ground.
Pops of color are emerging as tulips, irises, peonies, and lilacs fill yards.
What you do this month will determine how successful your summer garden is, so strap into your overalls, grab your sunhat and spade, and get outside.
Let's install a summer garden.
I'll go over the maintenance tasks you should tackle first, then get into the details on what you should plant and how to do it.Perform a few garden maintenance tasks firstYour watering systems may have taken a hit during winter, so it's vital to check each line before you turn on irrigation for the summer.
Often, I've found that I am the problem, having nicked lines while weeding or digging around in spring.
Ensure that the controller is working by standing outside, testing each zone and walking around to check each end point.
You can usually hear a leak, so keep an ear out for loud gushing or hissing while also scanning visually.
If you use a hose bib setup, check that as well.
We've had a hot spell early on the west coast, meaning my irrigation went on earlier than ever this year.
(For plants growing in full sun, water in the morning and aim for 1 to 2 inches of water per week.)

Credit: Amanda Blum

Your established beds can benefit from a layer of compost, which will act as a general fertilizer, as well as create volume back in your beds if they’ve experienced erosion during the winter.
Follow the compost with a layer of mulch.
Spending this time spreading the compost and mulch will give you the opportunity to size up each part of your garden, so take notes as you go for which areas need weeding, are experiencing pests, or have plants that look like they might not have survived the winter. Shrubs, trees, and vinesA number of shrubs go through blooming cycles in spring, like lilac and forsythia.
Once they’ve bloomed, you can prune them back, and in some cases, like lilac, this may trigger a second bloom later in the season.
In either case, it will take one fall task off your list and keep the garden looking tidier.

Lilac in bloom.
Credit: Amanda Blum

This is a good time to plant new woody shrubs and trees—the weather is mild and the ground should be soft from the rains.
For your existing trees, make sure you feed them with a fertilizer that is appropriate for them this month.
Your garden center can help identify which fertilizer is best for the trees you have.
Each of these trees will be creating shoots this month, and you should prune them back as necessary to maintain the shape of the tree and to keep fruit to an amount the tree can reasonably support.
Ensure you are only using clean pruners or loppers—carry diluted bleach or Lysol with you in a spray bottle while outside. Cleaning your tools in between plants ensures that you do not transmit virus, fungus or disease between plants.

Clematis plant climbing the wall.
Credit: Amanda Blum

Finally, climbing perennial vines like clematis, roses, and honeysuckle should be coming out of their slumber at this point, and you’ll want to ensure you’re supporting them by tying them loosely to their trellises as they climb. Annual flowers

Annuals at the nursery.
Credit: Amanda Blum

It is finally time to put some annuals in the ground, which provide pops of color and can last all summer if you treat them right.
Garden centers should be full of annuals at this point of the year, including petunias, lobelia, marigolds, and begonias.
Annuals are a bit more tender than perennials, so you want to wait until you are past the risk of freezing to plant.
Annuals can fill an area with color in the space and time between perennials blooming, and are ideal for window boxes and planters, where it might be hard for annuals to survive the winter.
Most hanging baskets have annuals for the same reason—they’re too exposed for perennials or anything else to survive winter.
Make sure that the beds you're planting into have a slow release fertilizer like Osmacote in them, and that they will get regularly watered.
Perennial flowersMost people will have tulips in bloom or just completed at this point—remember not to cut them down after bloom.
Tulips need their leaves in order to come back next year, so let them compost in place.
Once the foliage has yellowed, it’s OK to divide or move the bulbs.
Once the tulip has bloomed, it’s a great time for a bulb fertilizer, so they’ll be strong next year.
You can also plant summer bulbs like dahlias and cannas now, if the risk of frost is gone.

You can divide irises now.
Credit: Amanda Blum

If you didn’t get new perennials planted in April, you can still do so now, or divide the perennials you have.
The ground should be very workable now, and you may be noticing which plants are ready to be divided as you move about the garden.
If you’d like them to bloom this summer, you’ll want to get this task done in May.
As you plant, ensure you’re using slow release fertilizer in the ground where you plant. This time of year, be vigilant in checking your garden center, grocer, and anywhere else that has a "sad plant shelf" (SPS).
Stores will discount these plants that don't look especially happy at 50% off or more, and because they're perennials, that's a deal.
Plant them as you would any other, and while they might not come back this year, they will next year.
Delphiniums and agastache are my favorite SPS finds.
Your roses need a spring fertilizer and might need some shaping at this point or help attaching to the trellis.
Look for signs of stress or pests and ensure you’re treating them with appropriate treatments.
Your garden center can help. VegetablesOnto the main event! Gardeners across the country wait for the precise moment to put their tomatoes, peppers, and eggplants into the ground, and sometime this month, that day will arrive.
Here on the west coast, it's usually Mother's Day, but what you're actually waiting for is steady overnight temps over 50 degrees.
If in doubt, join a local gardening group, because this will be the main topic of conversation this time of year.
That means it's time to begin hardening off vegetables like tomatoes, peppers, and eggplants as appropriate.

Credit: Amanda Blum

Perennial vegetables like asparagus and artichokes should be active now.
Remember to harvest asparagus daily, taking only spears that are larger than your pinky.
Once spears become thinner, it’s time to leave the plant alone for next year.
Watch your artichoke plants for ants or aphid infestations, which may be sprayed off, but will return without further treatment like neem oil or nearby trap flowers like nasturtiums.
Both asparagus beds and artichokes will benefit from a spring fertilizer.

Nasturtiums are excellent trap plants.
Credit: Amanda Blum

By mid to late May, almost all regions should be planting their warm weather crops.
Tomatoes, eggplants, and peppers, but also beans, corn, cucumbers, and everything else.
Your beans and corn can be direct seeded, as can melon, pumpkin, and both winter and summer squash, but using starts will give you a leg up for the summer.
If you planted potatoes in the spring, it’s likely time to hill up earth around the sprouts.

Strawberry plants that need to be thinned.
Credit: Amanda Blum

Thin out your strawberry beds of runners and give your strawberry beds a dusting of fertilizer.
Strawberry plants can either focus their energy on producing these runners or on fruit, but aren’t very good at doing both.
Each spring the beds must be thinned to create better and larger fruit.
You can give away the runners or plant them elsewhere.
Pest controlReduce snail and slug populations by putting out traps and going on regular evening hunts.
Doing this now, as the rains cease, will greatly reduce problems later this summer.
Hang pheromone traps in your fruit trees now, which will control pests this summer and protect your fruit.
Source: https://lifehacker.com/home/gardening-tasks-may?utm_medium=RSS" style="color: #0066cc;">https://lifehacker.com/home/gardening-tasks-may?utm_medium=RSS
#all #the #gardening #tasks #tackling #may

All the Gardening Tasks I’m Tackling in May
There is no place more joyous than a garden center in May. The shelves are full of annuals, vegetables, and perennials ready to go home with you. Gardeners everywhere are waiting with bated breath, trying to find the perfect day to get plants in the ground. Pops of color are emerging as tulips, irises, peonies, and lilacs fill yards. What you do this month will determine how successful your summer garden is, so strap into your overalls, grab your sunhat and spade, and get outside. Let's install a summer garden. I'll go over the maintenance tasks you should tackle first, then get into the details on what you should plant and how to do it.Perform a few garden maintenance tasks firstYour watering systems may have taken a hit during winter, so it's vital to check each line before you turn on irrigation for the summer. Often, I've found that I am the problem, having nicked lines while weeding or digging around in spring. Ensure that the controller is working by standing outside, testing each zone and walking around to check each end point. You can usually hear a leak, so keep an ear out for loud gushing or hissing while also scanning visually. If you use a hose bib setup, check that as well. We've had a hot spell early on the west coast, meaning my irrigation went on earlier than ever this year. (For plants growing in full sun, water in the morning and aim for 1 to 2 inches of water per week.) Credit: Amanda Blum Your established beds can benefit from a layer of compost, which will act as a general fertilizer, as well as create volume back in your beds if they’ve experienced erosion during the winter. Follow the compost with a layer of mulch. Spending this time spreading the compost and mulch will give you the opportunity to size up each part of your garden, so take notes as you go for which areas need weeding, are experiencing pests, or have plants that look like they might not have survived the winter. Shrubs, trees, and vinesA number of shrubs go through blooming cycles in spring, like lilac and forsythia. Once they’ve bloomed, you can prune them back, and in some cases, like lilac, this may trigger a second bloom later in the season. In either case, it will take one fall task off your list and keep the garden looking tidier. Lilac in bloom. Credit: Amanda Blum This is a good time to plant new woody shrubs and trees—the weather is mild and the ground should be soft from the rains. For your existing trees, make sure you feed them with a fertilizer that is appropriate for them this month. Your garden center can help identify which fertilizer is best for the trees you have. Each of these trees will be creating shoots this month, and you should prune them back as necessary to maintain the shape of the tree and to keep fruit to an amount the tree can reasonably support. Ensure you are only using clean pruners or loppers—carry diluted bleach or Lysol with you in a spray bottle while outside. Cleaning your tools in between plants ensures that you do not transmit virus, fungus or disease between plants. Clematis plant climbing the wall. Credit: Amanda Blum Finally, climbing perennial vines like clematis, roses, and honeysuckle should be coming out of their slumber at this point, and you’ll want to ensure you’re supporting them by tying them loosely to their trellises as they climb. Annual flowers Annuals at the nursery. Credit: Amanda Blum It is finally time to put some annuals in the ground, which provide pops of color and can last all summer if you treat them right. Garden centers should be full of annuals at this point of the year, including petunias, lobelia, marigolds, and begonias. Annuals are a bit more tender than perennials, so you want to wait until you are past the risk of freezing to plant. Annuals can fill an area with color in the space and time between perennials blooming, and are ideal for window boxes and planters, where it might be hard for annuals to survive the winter. Most hanging baskets have annuals for the same reason—they’re too exposed for perennials or anything else to survive winter. Make sure that the beds you're planting into have a slow release fertilizer like Osmacote in them, and that they will get regularly watered. Perennial flowersMost people will have tulips in bloom or just completed at this point—remember not to cut them down after bloom. Tulips need their leaves in order to come back next year, so let them compost in place. Once the foliage has yellowed, it’s OK to divide or move the bulbs. Once the tulip has bloomed, it’s a great time for a bulb fertilizer, so they’ll be strong next year. You can also plant summer bulbs like dahlias and cannas now, if the risk of frost is gone. You can divide irises now. Credit: Amanda Blum If you didn’t get new perennials planted in April, you can still do so now, or divide the perennials you have. The ground should be very workable now, and you may be noticing which plants are ready to be divided as you move about the garden. If you’d like them to bloom this summer, you’ll want to get this task done in May. As you plant, ensure you’re using slow release fertilizer in the ground where you plant. This time of year, be vigilant in checking your garden center, grocer, and anywhere else that has a "sad plant shelf" (SPS). Stores will discount these plants that don't look especially happy at 50% off or more, and because they're perennials, that's a deal. Plant them as you would any other, and while they might not come back this year, they will next year. Delphiniums and agastache are my favorite SPS finds. Your roses need a spring fertilizer and might need some shaping at this point or help attaching to the trellis. Look for signs of stress or pests and ensure you’re treating them with appropriate treatments. Your garden center can help. VegetablesOnto the main event! Gardeners across the country wait for the precise moment to put their tomatoes, peppers, and eggplants into the ground, and sometime this month, that day will arrive. Here on the west coast, it's usually Mother's Day, but what you're actually waiting for is steady overnight temps over 50 degrees. If in doubt, join a local gardening group, because this will be the main topic of conversation this time of year. That means it's time to begin hardening off vegetables like tomatoes, peppers, and eggplants as appropriate. Credit: Amanda Blum Perennial vegetables like asparagus and artichokes should be active now. Remember to harvest asparagus daily, taking only spears that are larger than your pinky. Once spears become thinner, it’s time to leave the plant alone for next year. Watch your artichoke plants for ants or aphid infestations, which may be sprayed off, but will return without further treatment like neem oil or nearby trap flowers like nasturtiums. Both asparagus beds and artichokes will benefit from a spring fertilizer. Nasturtiums are excellent trap plants. Credit: Amanda Blum By mid to late May, almost all regions should be planting their warm weather crops. Tomatoes, eggplants, and peppers, but also beans, corn, cucumbers, and everything else. Your beans and corn can be direct seeded, as can melon, pumpkin, and both winter and summer squash, but using starts will give you a leg up for the summer. If you planted potatoes in the spring, it’s likely time to hill up earth around the sprouts. Strawberry plants that need to be thinned. Credit: Amanda Blum Thin out your strawberry beds of runners and give your strawberry beds a dusting of fertilizer. Strawberry plants can either focus their energy on producing these runners or on fruit, but aren’t very good at doing both. Each spring the beds must be thinned to create better and larger fruit. You can give away the runners or plant them elsewhere. Pest controlReduce snail and slug populations by putting out traps and going on regular evening hunts. Doing this now, as the rains cease, will greatly reduce problems later this summer. Hang pheromone traps in your fruit trees now, which will control pests this summer and protect your fruit. Source: https://lifehacker.com/home/gardening-tasks-may?utm_medium=RSS #all #the #gardening #tasks #tackling #may

LIFEHACKER.COM

All the Gardening Tasks I’m Tackling in May

There is no place more joyous than a garden center in May. The shelves are full of annuals, vegetables, and perennials ready to go home with you. Gardeners everywhere are waiting with bated breath, trying to find the perfect day to get plants in the ground. Pops of color are emerging as tulips, irises, peonies, and lilacs fill yards. What you do this month will determine how successful your summer garden is, so strap into your overalls, grab your sunhat and spade, and get outside. Let's install a summer garden. I'll go over the maintenance tasks you should tackle first, then get into the details on what you should plant and how to do it.Perform a few garden maintenance tasks firstYour watering systems may have taken a hit during winter, so it's vital to check each line before you turn on irrigation for the summer. Often, I've found that I am the problem, having nicked lines while weeding or digging around in spring. Ensure that the controller is working by standing outside, testing each zone and walking around to check each end point. You can usually hear a leak, so keep an ear out for loud gushing or hissing while also scanning visually. If you use a hose bib setup, check that as well. We've had a hot spell early on the west coast, meaning my irrigation went on earlier than ever this year. (For plants growing in full sun, water in the morning and aim for 1 to 2 inches of water per week.) Credit: Amanda Blum Your established beds can benefit from a layer of compost, which will act as a general fertilizer, as well as create volume back in your beds if they’ve experienced erosion during the winter. Follow the compost with a layer of mulch. Spending this time spreading the compost and mulch will give you the opportunity to size up each part of your garden, so take notes as you go for which areas need weeding, are experiencing pests, or have plants that look like they might not have survived the winter. Shrubs, trees, and vinesA number of shrubs go through blooming cycles in spring, like lilac and forsythia. Once they’ve bloomed, you can prune them back, and in some cases, like lilac, this may trigger a second bloom later in the season. In either case, it will take one fall task off your list and keep the garden looking tidier. Lilac in bloom. Credit: Amanda Blum This is a good time to plant new woody shrubs and trees—the weather is mild and the ground should be soft from the rains. For your existing trees, make sure you feed them with a fertilizer that is appropriate for them this month. Your garden center can help identify which fertilizer is best for the trees you have. Each of these trees will be creating shoots this month, and you should prune them back as necessary to maintain the shape of the tree and to keep fruit to an amount the tree can reasonably support. Ensure you are only using clean pruners or loppers—carry diluted bleach or Lysol with you in a spray bottle while outside. Cleaning your tools in between plants ensures that you do not transmit virus, fungus or disease between plants. Clematis plant climbing the wall. Credit: Amanda Blum Finally, climbing perennial vines like clematis, roses, and honeysuckle should be coming out of their slumber at this point, and you’ll want to ensure you’re supporting them by tying them loosely to their trellises as they climb. Annual flowers Annuals at the nursery. Credit: Amanda Blum It is finally time to put some annuals in the ground, which provide pops of color and can last all summer if you treat them right. Garden centers should be full of annuals at this point of the year, including petunias, lobelia, marigolds, and begonias. Annuals are a bit more tender than perennials, so you want to wait until you are past the risk of freezing to plant. Annuals can fill an area with color in the space and time between perennials blooming, and are ideal for window boxes and planters, where it might be hard for annuals to survive the winter. Most hanging baskets have annuals for the same reason—they’re too exposed for perennials or anything else to survive winter. Make sure that the beds you're planting into have a slow release fertilizer like Osmacote in them, and that they will get regularly watered. Perennial flowersMost people will have tulips in bloom or just completed at this point—remember not to cut them down after bloom. Tulips need their leaves in order to come back next year, so let them compost in place. Once the foliage has yellowed, it’s OK to divide or move the bulbs. Once the tulip has bloomed, it’s a great time for a bulb fertilizer, so they’ll be strong next year. You can also plant summer bulbs like dahlias and cannas now, if the risk of frost is gone. You can divide irises now. Credit: Amanda Blum If you didn’t get new perennials planted in April, you can still do so now, or divide the perennials you have. The ground should be very workable now, and you may be noticing which plants are ready to be divided as you move about the garden. If you’d like them to bloom this summer, you’ll want to get this task done in May. As you plant, ensure you’re using slow release fertilizer in the ground where you plant. This time of year, be vigilant in checking your garden center, grocer, and anywhere else that has a "sad plant shelf" (SPS). Stores will discount these plants that don't look especially happy at 50% off or more, and because they're perennials, that's a deal. Plant them as you would any other, and while they might not come back this year, they will next year. Delphiniums and agastache are my favorite SPS finds. Your roses need a spring fertilizer and might need some shaping at this point or help attaching to the trellis. Look for signs of stress or pests and ensure you’re treating them with appropriate treatments. Your garden center can help. VegetablesOnto the main event! Gardeners across the country wait for the precise moment to put their tomatoes, peppers, and eggplants into the ground, and sometime this month, that day will arrive. Here on the west coast, it's usually Mother's Day, but what you're actually waiting for is steady overnight temps over 50 degrees. If in doubt, join a local gardening group, because this will be the main topic of conversation this time of year. That means it's time to begin hardening off vegetables like tomatoes, peppers, and eggplants as appropriate. Credit: Amanda Blum Perennial vegetables like asparagus and artichokes should be active now. Remember to harvest asparagus daily, taking only spears that are larger than your pinky. Once spears become thinner, it’s time to leave the plant alone for next year. Watch your artichoke plants for ants or aphid infestations, which may be sprayed off, but will return without further treatment like neem oil or nearby trap flowers like nasturtiums. Both asparagus beds and artichokes will benefit from a spring fertilizer. Nasturtiums are excellent trap plants. Credit: Amanda Blum By mid to late May, almost all regions should be planting their warm weather crops. Tomatoes, eggplants, and peppers, but also beans, corn, cucumbers, and everything else. Your beans and corn can be direct seeded, as can melon, pumpkin, and both winter and summer squash, but using starts will give you a leg up for the summer. If you planted potatoes in the spring, it’s likely time to hill up earth around the sprouts. Strawberry plants that need to be thinned. Credit: Amanda Blum Thin out your strawberry beds of runners and give your strawberry beds a dusting of fertilizer. Strawberry plants can either focus their energy on producing these runners or on fruit, but aren’t very good at doing both. Each spring the beds must be thinned to create better and larger fruit. You can give away the runners or plant them elsewhere. Pest controlReduce snail and slug populations by putting out traps and going on regular evening hunts. Doing this now, as the rains cease, will greatly reduce problems later this summer. Hang pheromone traps in your fruit trees now, which will control pests this summer and protect your fruit.

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2024-09-15 11:32:05 ·

Dynamic squashy rig in Blender

Digital Artist Pavel Oliva has been experimenting with dynamic squashy rigs in Blender. Here's a cute bird demo animated by moving a single controller around with auto keyframing enabled.

Learn how it works:
https://x.com/Pavel_Oliva/status/1834596133345104032

#blender #blender3d #b3d #gamedev #indiedev #3dart #animation #3danimation #rigging #3dmodeling

Dynamic squashy rig in Blender 🐥😍 Digital Artist Pavel Oliva has been experimenting with dynamic squashy rigs in Blender. Here's a cute bird demo animated by moving a single controller around with auto keyframing enabled. Learn how it works: https://x.com/Pavel_Oliva/status/1834596133345104032 #blender #blender3d #b3d #gamedev #indiedev #3dart #animation #3danimation #rigging #3dmodeling

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All the Gardening Tasks I’m Tackling in May